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Speaker 1: Now here's a highlight from Coast to coast AM on iHeartRadio. Ken.

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Speaker 2: It seems to me that the United States seems to

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Speaker 2: be more polarized now than it ever has been.

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Speaker 3: Do you sense that?

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Speaker 4: Well, yes, I do, and it's an issue that I

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Speaker 4: deal with because it's happened before. And I don't know

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Speaker 4: if how old you are, George, but that's fine. But

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Speaker 4: I'm a baby boomer and I was born nineteen forty

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Speaker 4: five to nineteen sixty four.

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Speaker 3: I'm a boomer Ti.

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Speaker 4: Okay, you probably a boomer too, Okay. We grew up

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Speaker 4: at a time in the late sixties, seventies and early

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Speaker 4: eighties where it was hippies versus the establishment. True, yep,

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Speaker 4: do you remember that?

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Speaker 3: I remember that era? Sure?

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Speaker 4: Okay. Do you remember Kent State?

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Speaker 3: I sure do.

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Speaker 4: Okay, Well, Kent State. I remember it actually closed our

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Speaker 4: school and I went to a huge state school out

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Speaker 4: in California. What was that all about? Why Why did

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Speaker 4: we have hippies and establishment and they were always, always,

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Speaker 4: always fighting, and they were there were protests everywhere.

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Speaker 2: Well, it was primarily the Vietnam War that was I

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Speaker 2: think the catalysts for this.

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Speaker 3: But it just got out of control.

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Speaker 4: It didn't It probably didn't matter that that what it was,

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Speaker 4: but it had to be something like that. And the

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Speaker 4: reason for that was young people ten liberals. Middle aged

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Speaker 4: people tend to be moderates, and older people tend to

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Speaker 4: be conservatives. If you if you took the the moderates

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Speaker 4: out of the picture, like sent them away, and all

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Speaker 4: you had was young liberals and older conservatives, you would

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Speaker 4: have hippies and the establishment what we have right now

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Speaker 4: in the United States. And that was as a result,

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Speaker 4: let's go back to the sixties, seventies and early eighties again,

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Speaker 4: you had no moderates because the moderates were born nineteen

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Speaker 4: twenty five to nineteen forty four, and they were tiny.

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Speaker 4: It was a tiny.

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Speaker 3: Group, and they were not very vocal. Were they what.

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Speaker 4: They will call the silence, and they the net result

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Speaker 4: was is they couldn't buffer the rest of the population.

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Speaker 4: What do we have now? We have a huge population

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Speaker 4: of young people. In fact, in twenty twenty four, George,

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Speaker 4: we're going to have one hundred and seventy million people

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Speaker 4: under forty years old or forty years old than under

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Speaker 4: one hundred and seventy million. We've never had that before.

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Speaker 4: It's a huge group, and they're going to change our culture.

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Speaker 4: The group in the middle currently now is Generation X,

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Speaker 4: and Generation X born nineteen sixty five to nineteen eighty

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Speaker 4: four is a diminutive population. It's about eleven or twelve

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Speaker 4: percent smaller than the Baby Boomers that are ahead of them,

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Speaker 4: and maybe almost close to twenty percent smaller than the

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Speaker 4: population right behind them called Generation Why millennials.

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Speaker 3: And they'll all have cell phones, can multi have no buffer?

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Speaker 4: So why are we fighting. We're fighting because we don't

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Speaker 4: have moderates. We don't have a moderate population group to

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Speaker 4: buffer the two groups. What is going to happen. What's

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Speaker 4: going to happen is that the generation forty years old

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Speaker 4: and under, Generation Y millennials and Generation Z are going

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Speaker 4: to age, and as they age, they're going to amass wealth.

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Speaker 4: And as they am mass wealth, they're not going to

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Speaker 4: want to share it, and they become moderates and eventually

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Speaker 4: become conservatives. So demographically, this thing is going to fix itself.

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Speaker 4: We're fighting amongst our health right now, but that's going

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Speaker 4: to go away.

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Speaker 2: Interesting now, you wrote an article recently called the Nation

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Speaker 2: of Florida's What is that all about?

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Speaker 4: Well, it's about us, George, it's about baby boomers.

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Speaker 3: Ahh yeah.

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Speaker 4: See, keep in mind, baby boomers are currently fifty nine

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Speaker 4: to seventy eight years old. There were eight you know,

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Speaker 4: give or take eighty million of us born, and yes

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Speaker 4: we've lost some, but we haven't lost many. We are

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Speaker 4: going to be the largest group, or the largest generation

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Speaker 4: ever to retire and become seniors. And if you don't

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Speaker 4: believe it, I live in South Florida. You can feel

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Speaker 4: the ground shake in South Florida with the amount of

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Speaker 4: construction that's going on. South Florida has the population right

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Speaker 4: now about twenty twenty million. Wow. Best, Yes, I would

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Speaker 4: say next ten or fifteen years, it's going to go

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Speaker 4: to thirty five million. I don't even know if I'm

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Speaker 4: going to be able to afford to live there. But

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Speaker 4: the so what's happened is we are going to have

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Speaker 4: the biggest group of senior people that the United States

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Speaker 4: has ever had. And really for two reasons. One it

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Speaker 4: was the baby Boomers were a big group when they

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Speaker 4: were born. And two, the baby boomers don't have dying

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Speaker 4: on their punch list, so what are they doing? Baby boomers?

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Speaker 4: It is estimated that baby boomers have a trillion or

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Speaker 4: excuse me, one hundred trillion dollars in assets and that's

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Speaker 4: and that's stock and real estate and cash whatever, one

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Speaker 4: hundred trillion. They have money, they have mass, and they

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Speaker 4: have motivation, and the motivation is that they don't want

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Speaker 4: to die. So what's going to happen to the to

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Speaker 4: the senior population in the United States. It's gonna double

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Speaker 4: and there's no way around it.

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Speaker 3: Now, what does that mean to Social Security? Can?

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Speaker 4: Well, thank god for the latinos, because without somebody, without

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Speaker 4: a critical mass of people paying in and those people,

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Speaker 4: I mean, if you look at our population, just look,

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Speaker 4: let's just break it down into three parts, not four parts.

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Speaker 4: We have young people, we have middle aged people, and

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Speaker 4: we have seniors. If you don't have a good crop

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Speaker 4: of middle aged people paying in to social Security, then

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Speaker 4: the people that are collecting and are going to have

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Speaker 4: a problem. What do we have. We have a good

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Speaker 4: crop and that good crop was the population born sixty

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Speaker 4: five to eighty four plus the latinos. And we brought

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Speaker 4: Latinos in by the tens of millions. So we're fine.

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Speaker 4: It's not social security is secure.

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Speaker 2: That's a good thing only because they're putting money into it.

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Speaker 4: Yeah, I know it is.

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Speaker 3: If you were.

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Speaker 2: Going to start up a new company, what business as

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Speaker 2: would you go in? Knowing the markets that are out

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Speaker 2: there in the demographics.

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Speaker 4: Well, I tell you I don't know where to start.

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Speaker 4: And there's a reason for that. Well, first of all,

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Speaker 4: everything healthcare, everything healthcare. Remember baby boomers one hundred trillion

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Speaker 4: dollars money motivation. Uh, it's it's who they are, and

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Speaker 4: they're gonna I think we're gonna be cancer. I think

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Speaker 4: we're going to be heart disease. And I think we're

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Speaker 4: going to do that because baby boomers are throwing money

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Speaker 4: at that, like you cannot believe. You don't believe me.

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Speaker 4: Come to Florida and take a look. See what it's

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Speaker 4: like to live with senior people. So did I did

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Speaker 4: I answer the question? What was your question?

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Speaker 1: That was that?

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Speaker 3: You got it?

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Speaker 4: So what's going to happen is we're going to do

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Speaker 4: everything senior, everything senior, and it's going to be throughout

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Speaker 4: the United States. And uh, it's a it's an interesting nomena.

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Speaker 4: We're living longer. And I'm you know, I've got a

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Speaker 4: brother that's eighty six and I tell him all the time,

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Speaker 4: I say, you're my idol. I said, it's because every

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Speaker 4: time I look at him, I think I have at

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Speaker 4: least that long to live.

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Speaker 3: My mother's ninety four. She still drives.

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Speaker 4: Isn't that amazing?

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Speaker 2: She comes on the show every May when her she

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Speaker 2: should be ninety five, but in May of next year,

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Speaker 2: and I mean she seems to have more energy than

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Speaker 2: most people. It's unbelievable.

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Speaker 4: It's very cool. Listen other and I just want to

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Speaker 4: give you some more good news, because it's not all

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Speaker 4: good news, but what products are going to do well?

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Speaker 4: Who buys the most automobiles in the United States? Men

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Speaker 4: between forty and forty five years.

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Speaker 3: Old, that's the key demographics.

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Speaker 4: Population and right now the population of men that are

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Speaker 4: forty or forty five years old is a small population.

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Speaker 4: It's Generation Acts. It will be the largest generation ever

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Speaker 4: born in the United States. And that's Generation Why Millennials

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Speaker 4: at eighty eight million, and they're augmented by Latinos.

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Speaker 3: Now when will when will that happen?

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Speaker 4: That that's going to happen effective in about a year

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Speaker 4: or so?

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Speaker 3: Oh jeez wow.

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Speaker 4: Yeah, No, it's very it's very very good. And on

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Speaker 4: top of that, I can remember one time I had

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Speaker 4: as a client when I was in the marketing field,

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Speaker 4: an organization that was very similar to a pearl. They

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Speaker 4: sold eyeglasses. And who buys the most eyeglasses again, men

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Speaker 4: and women forty to forty five because something happens to

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Speaker 4: their eyes called presbyopia and they need to get glasses.

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Speaker 3: Readers, we call them right.

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Speaker 4: Well, baby bloomers drove that business for years, but now

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Speaker 4: it slowed down signif. But guess what's going to happen now?

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Speaker 4: You have Generation Y and Generation Z that are headed

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Speaker 4: right for that market. But that's not even the best

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Speaker 4: of it. The best of what's happening right now is housing, housing,

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Speaker 4: housing housing. We are twenty five million housing units short

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Speaker 4: of our needs. So do we have our house is

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Speaker 4: going to sell? Yes, of course they're going to sell.

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Speaker 4: Do we have a shortage? Just, of course we have

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Speaker 4: a shortage. And are they you know, is money tight

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Speaker 4: as interest high? Yeah? All of that. I've heard a

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Speaker 4: lot of that. I think I take twenty percent for

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Speaker 4: a mortgage at one time when the first bought a house.

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Speaker 4: But what is going to sell right now, George is

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Speaker 4: multi family, multifamily. You can't believe how creative people are

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Speaker 4: getting with multi family. And then once that takes hold,

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Speaker 4: and once the new generation starts earning money, and they

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Speaker 4: will because they're they're you know, they're really just finding

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Speaker 4: their way into the labor force. It's all good for

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Speaker 4: the United States. Housing is the economy. The economy is housing.

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Speaker 2: I'm seeing multi apartments going up all over the place

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Speaker 2: here in the Midwest, all over the place.

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Speaker 4: Can now are they one or two bedroom?

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Speaker 3: I don't know. I don't know. I've never went in

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Speaker 3: to look at one.

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Speaker 4: But this is the thing that makes me crazy, George,

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Speaker 4: because if you they were building apartments here in a

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Speaker 4: small town in Connecticut and they were scheduled to be

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Speaker 4: two bedrooms and they made them cut it back to

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Speaker 4: one bedroom. Why because you have to have two bedrooms

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Speaker 4: if a young couple is going to have kids, and yeah.

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Speaker 3: And the storage and everything else.

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Speaker 4: Yeah, what you've done is you've kind of guaranteed that

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Speaker 4: you're not they're not going to have kids. That's why

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Speaker 4: housing is such an important issue. And now I spoke

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Speaker 4: to manufactured housing I don't know, six eight months ago,

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Speaker 4: and it's amazing what they're building now. They don't look

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Speaker 4: like they don't look like mobile homes anymore. They look,

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Speaker 4: they're attractive. You could buy one for one hundred grand,

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Speaker 4: which is actually cheap today and put it on a lot.

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Speaker 3: Oh my gosh. Yeah. Absolutely.

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Speaker 2: Now, fertility rates around the planet have dropped over the

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Speaker 2: last fifty years. As you said, is it a medical

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Speaker 2: condition or is it done by design?

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Speaker 4: Well, there's there's a couple of theories. It's not like

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Speaker 4: I said, this is not all a good news judge.

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Speaker 4: One of the issues is, you know, what's a third

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Speaker 4: of the content of the Internet. It's sexual contact context,

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Speaker 4: you know context.

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Speaker 3: I wouldn't know that.

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Speaker 4: Well, it is, it's a third trust. And how is

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Speaker 4: that supported? Well, it's supported essentially by men and men

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Speaker 4: that have a you know, can turn to science or

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Speaker 4: turn to their computers or a relationship. The computers don't

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Speaker 4: have babies. And I'm not kidding because as technology spreads

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Speaker 4: across the world, we see the fertility of you know,

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Speaker 4: the destination drops like a stone.

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Speaker 3: That's dramatic. That's bizarre too, isn't it.

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Speaker 4: Well when you think about the you know, kids eight

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Speaker 4: nine years old on their phones, what are they what

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Speaker 4: are they watching? What are they learning about being a

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Speaker 4: wife or being a husband. What are they learning about

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Speaker 4: relationships and it's awful. And you won't hear any politicians

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Speaker 4: talking about not any at all. And the level of

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Speaker 4: addiction with kids is you know, it's above fifty percent.

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Speaker 4: That's above and essentially for men in general, it's above

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Speaker 4: fifty percent.

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Speaker 2: I remember the stories you would tell us about the

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Speaker 2: motorcycle industry and how they missed the mark on so

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Speaker 2: many things.

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Speaker 3: I mean, will that ever come back?

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Speaker 4: Yeah, well, it's yes and no.

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Speaker 3: That's that's how you started, right, Yeah.

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Speaker 4: Well that's you know, we had one hundred and forty

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Speaker 4: American Honda motorcycle dealers as client, and we had every

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Speaker 4: Honda dealer from the Tipa, Maine to Pittsburgh to Washington,

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Speaker 4: d c. And in nineteen eighty six we ran, you know,

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Speaker 4: a lot of advertising for all these dealers and don't

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Speaker 4: get a call from Honda and California and they said,

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Speaker 4: can did you run the ads? And we said yeah,

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Speaker 4: And they said, well, Kawasaki, Suzuki, and Yamaha all had

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Speaker 4: exactly the same problem, so it's not us. And they said,

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Speaker 4: and this awful bike made in the United States called

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Speaker 4: Harley Davis and Leak's oil weighs one thousand pounds is

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Speaker 4: selling like crazy. What's going on? And what was going

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Speaker 4: on was baby boomers left the market. They simply we

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Speaker 4: sold motorcycles to men sixteen to twenty four years old.

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Speaker 1: That was it.

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Speaker 4: Sixteen twenty four, twenty five, they sold the ring, got married.

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Speaker 3: They grow age, that's it. They're gone and.

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Speaker 4: They were gone. Yeah, truly. So what happened was they

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Speaker 4: then Harley took over and had, you know, a good

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Speaker 4: run for another twenty years. But now the baby boomers

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Speaker 4: have grown out of Harley, and Harley is tanking. Whenever

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Speaker 4: the baby Boomers leave a market, it's it's death. When

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Speaker 4: they go into a market, it's amazing. And you're going

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Speaker 4: to find the exact same thing happening with Generation Why Millennials,

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Speaker 4: because instead of the baby Boomers were about seventy eight

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Speaker 4: to eighty million, the millennials are eighty eight million. And

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Speaker 4: it's a monster generation. Yes, they're they're entering the labor

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Speaker 4: force late, and they're having babies late, they're marrying late,

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Speaker 4: but they're but there. They're gonna do all those things.

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Speaker 4: And uh so you you're gonna watch the economy of

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Speaker 4: the United States is gonna be fine. It's gonna be

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Speaker 4: absolutely Fine.

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