WEBVTT - Daddy Yankee: LEGENDADDY 0:00:03.200 --> 0:00:06.720 I feel like I need to hear you sing. Why 0:00:06.720 --> 0:00:09.960 don't we start today's episode with a few lyrics? 0:00:10.119 --> 0:00:13.560 Okay, Uh, she could be rich, but I'm rich. She 0:00:13.600 --> 0:00:15.040 could be thick, but I'm thick of no. 0:00:14.880 --> 0:00:16.480 No no no no no no no no no no no. 0:00:17.079 --> 0:00:18.360 I meant Daddy Yankee. 0:00:18.560 --> 0:00:24.720 Oh yeah, yeah, of course of course that. Oh and 0:00:24.760 --> 0:00:25.959 I'm keto to that. 0:00:26.120 --> 0:00:28.400 Oh you know how hard I can't? 0:00:28.560 --> 0:00:30.720 You know what? I really can't sing like that. So 0:00:30.920 --> 0:00:31.960 we're going to leave it to him. 0:00:32.560 --> 0:00:37.000 So hard to sing a Daddy Yankee song because you 0:00:37.080 --> 0:00:40.120 just don't have that flow. And that's okay. It doesn't 0:00:40.120 --> 0:00:42.080 mean that that song doesn't get stuck in your head. 0:00:42.120 --> 0:00:43.800 And for me, that song has been in my head 0:00:43.840 --> 0:00:48.360 since the last episode, but I had another song in mine. 0:00:48.560 --> 0:00:50.400 Pass fucks. 0:00:50.600 --> 0:00:52.560 Oh so analog. 0:00:52.920 --> 0:00:55.560 Yeah, because we're not fucking around with the bluetooth in 0:00:55.600 --> 0:00:59.840 my car. All right, imagine this, Okay, we are rolling 0:00:59.840 --> 0:01:05.160 Toonse Okay or San Juan, wherever you're from, blasting Daddy 0:01:05.240 --> 0:01:10.039 Yankee's twenty fourteen single Palavras consinfido or words with meaning. 0:01:10.640 --> 0:01:12.760 We can get that barrio singy mohem. 0:01:13.160 --> 0:01:15.160 Okay, So here's how the words go, I will not 0:01:15.319 --> 0:01:17.959 sing because clearly Joseph has proven how hard it is 0:01:17.959 --> 0:01:19.000 to sing a Reeton song. 0:01:19.120 --> 0:01:21.120 Yeah no, seriously, here are the words. 0:01:21.280 --> 0:01:28.680 Riquerdom yere getan solo esta musica, ta criminal the arestaban 0:01:28.959 --> 0:01:31.960 violando tu derichos translation. 0:01:31.560 --> 0:01:35.480 Joseph, he's telling it like it used to be. He says, 0:01:35.760 --> 0:01:38.920 I remember like it was yesterday that just for listening 0:01:38.959 --> 0:01:41.680 to this music, they treat you like a criminal. They'd 0:01:41.720 --> 0:01:42.440 even arrest you. 0:01:43.520 --> 0:01:46.440 In the here and now of twenty twenty four, bragaton 0:01:46.680 --> 0:01:52.720 is the stuff of big ticket festivals Hello Coachella, and 0:01:53.080 --> 0:01:56.840 major ad campaigns. So Daddy Yankee might remember it like 0:01:56.880 --> 0:01:58.440 it's yesterday, but for. 0:01:58.560 --> 0:02:03.520 Us, noo machinad. But we learned a couple of episodes 0:02:03.560 --> 0:02:06.920 ago the police raided music stores and threw shade on 0:02:07.000 --> 0:02:09.160 Rereguetondo's on the nightly news. 0:02:10.160 --> 0:02:14.280 That shift from state censorship to corporate sponsorship did not 0:02:14.480 --> 0:02:18.639 happen overnight, and just a decade ago. Ten years ago, 0:02:19.000 --> 0:02:22.400 Dottie Yankee was still fighting for Reggaeton's reputation. 0:02:23.560 --> 0:02:26.320 But he's not just calling out the cops in Puerto Rico. 0:02:26.560 --> 0:02:29.839 He's saying the politicians, the media, the preacher man. All 0:02:29.880 --> 0:02:32.000 of them blamed Regaton for their own. 0:02:31.760 --> 0:02:36.800 Feelings exactly, and he fires back that Perreo actually lifted 0:02:36.880 --> 0:02:39.880 him out of poverty and not only gave him a job, 0:02:39.960 --> 0:02:44.160 but created jobs for other people. That video has school 0:02:44.200 --> 0:02:47.240 kids and young Gregatondo's singing the chorus and telling all 0:02:47.280 --> 0:02:50.400 these authorities before you talk about me, look at yourself. 0:02:50.960 --> 0:02:53.000 You could be helping the island. You could be helping 0:02:53.000 --> 0:02:55.359 the barrio. To be honest, it's a little what have 0:02:55.520 --> 0:02:58.280 you done for me lately? Crossed with I'm not even 0:02:58.280 --> 0:02:59.839 gonna try the greatest level all. 0:03:00.840 --> 0:03:02.960 I really appreciate your restraint there. 0:03:03.200 --> 0:03:06.120 I wasn't I couldn't. I couldn't do it, and. 0:03:06.080 --> 0:03:08.880 I promise well bless Whitney and Janet on the streets 0:03:08.880 --> 0:03:12.280 of San Juan or punts it as well. But first 0:03:12.560 --> 0:03:14.600 we need to get to the B side of this track. 0:03:16.360 --> 0:03:17.960 Is this a new Baby Jesus song? 0:03:18.760 --> 0:03:23.280 No, it's his old baby Cheese's song. Now, if you 0:03:23.360 --> 0:03:28.640 could summarize or pray for me in one sentence, I 0:03:28.680 --> 0:03:32.520 think it would be something like It's lonely at the top. 0:03:33.160 --> 0:03:36.360 Of course, heavy is the head that wears the reggaeton crown. 0:03:36.640 --> 0:03:38.960 Even with his wife and kids and all of Puerto 0:03:39.000 --> 0:03:40.200 Rico rooting for him. 0:03:40.320 --> 0:03:43.560 But see that's the thing on this one. He says 0:03:43.600 --> 0:03:46.200 that sometimes it's easier to deal with an outright enemy 0:03:46.560 --> 0:03:49.800 than to navigate friends and brothers who need something from you. 0:03:50.680 --> 0:03:53.120 You think maybe Nikki jam wasn't the only one. 0:03:53.360 --> 0:03:56.160 Well, like we did say in the last episode, when 0:03:56.160 --> 0:03:59.000 you're walking the path to stardom, you're likely to be 0:03:59.080 --> 0:04:01.960 losing friends all along the way. As hard as you 0:04:02.040 --> 0:04:05.160 might try to put the community first and avoid making enemies, 0:04:05.600 --> 0:04:09.520 money and fame make things Hella complicated, But. 0:04:09.560 --> 0:04:12.280 The top wouldn't be lonely for long. As Dandy Yinki 0:04:12.360 --> 0:04:15.760 continued building an empire and growing the Regeton Sin, he 0:04:15.800 --> 0:04:18.000 would also find himself mending bridges. 0:04:18.640 --> 0:04:20.640 That's today on becoming an Icon. 0:04:20.920 --> 0:04:22.400 Okay, now give me the ox back so I can 0:04:22.440 --> 0:04:23.800 play you in a new ice Spice Bitch. 0:04:27.839 --> 0:04:31.880 I'm your host, Liliana oscaz and I'm Joseph Carrio and 0:04:32.000 --> 0:04:36.120 this is Becoming an Icon, a weekly podcast where we 0:04:36.160 --> 0:04:39.200 give you the rundown on how today's most famous LATINX 0:04:39.279 --> 0:04:41.640 stars have shaped pop culture. 0:04:41.560 --> 0:04:44.040 And given the world some extra level. 0:04:44.279 --> 0:04:46.560 Sit back and get comfortable. 0:04:46.360 --> 0:04:50.320 Because we are going in the only way we know how, 0:04:50.560 --> 0:04:55.960 with whenas us whenas some cheese, and a lot of opinions, 0:04:56.080 --> 0:04:59.280 as we relive their greatest achievements on our journey to 0:04:59.360 --> 0:05:01.560 find out what makes them still ic on it. 0:05:11.279 --> 0:05:13.360 By the end of the two thousands, it was clear 0:05:13.480 --> 0:05:15.840 Daddy Yankee was out from the underground. 0:05:16.360 --> 0:05:19.560 Barriofino topped the charts not just in the US, but 0:05:19.720 --> 0:05:24.600 in Mexico, Chile, the Jamaican Republic, Honduras, Argentina, and Colombia, 0:05:25.040 --> 0:05:27.480 home to the next generation of reggaeton eros. 0:05:28.560 --> 0:05:32.000 It was the first reggaeton album to ever debut at 0:05:32.120 --> 0:05:35.320 number one on Billboard's Top Latin Albums. 0:05:35.000 --> 0:05:38.160 Charts, and that wasn't the only first. The year after 0:05:38.240 --> 0:05:41.760 Barriofino dropped, Yankee became the first Latin artist to sign 0:05:41.800 --> 0:05:45.440 a deal with reeboch For the kids listening, it's like 0:05:45.600 --> 0:05:47.720 a collabo exactly. 0:05:48.120 --> 0:05:50.840 He was the og influencer before we had a name 0:05:50.920 --> 0:05:55.800 for influencers. His accessory line dy included sporting goods, shoes, 0:05:56.000 --> 0:05:56.760 and so much more. 0:05:57.040 --> 0:05:59.400 Okay, let's see the kicks they're. 0:05:59.320 --> 0:06:02.839 Giving a confused air Force one. 0:06:04.440 --> 0:06:06.960 You know, it's so weird that you say that because 0:06:07.040 --> 0:06:11.240 for me, they're giving like knockoff Tolo Cortes. But if 0:06:11.279 --> 0:06:13.240 they try to add a flare, that's it. I said, 0:06:13.880 --> 0:06:16.000 I said it like that, I said, how it is. 0:06:16.400 --> 0:06:18.680 I did like the soul though, because I feel like 0:06:18.720 --> 0:06:20.760 if you were walking in this, like if you were 0:06:20.800 --> 0:06:23.760 walking at the beach in Puerto Rico, you would be 0:06:23.880 --> 0:06:27.200 stamping the sand with Daddy Yankee signature and I'm here 0:06:27.279 --> 0:06:27.440 for that. 0:06:27.760 --> 0:06:28.919 And you know what, And there was a little bit 0:06:28.960 --> 0:06:30.880 of a design to the bottom. It wasn't like straight. 0:06:30.960 --> 0:06:33.440 It was kind of like it's like squiggly, you know, 0:06:33.520 --> 0:06:35.560 it has like a design at the bottom of the soul. 0:06:35.960 --> 0:06:37.560 He had a little bit of everything. He had some 0:06:37.800 --> 0:06:40.400 camo when you were feeling like, you know, like a guerrero, 0:06:40.600 --> 0:06:42.480 like you wanted to like be out there fighting for 0:06:42.600 --> 0:06:45.440 the community. He had your like and white, yeah, the 0:06:45.480 --> 0:06:47.120 black and white when you wanted to dress up to 0:06:47.240 --> 0:06:49.680 go to the club and Perrie like. He had a 0:06:49.720 --> 0:06:51.520 little bit of everything. He had a wardrobe. It was 0:06:51.520 --> 0:06:52.880 a shoe wardrobe. Thank you, Daddy. 0:06:52.920 --> 0:06:53.000 Ye. 0:06:53.600 --> 0:06:55.480 I don't know if they would be you know what, 0:06:55.640 --> 0:06:57.160 I bet if I went on stock X right now, 0:06:57.400 --> 0:06:59.480 these bitches are probably selling for a thousand dollars a pair. 0:06:59.560 --> 0:07:01.480 Oh my god, because he's retired. 0:07:01.360 --> 0:07:02.560 Retired limited edition. 0:07:03.200 --> 0:07:05.600 Oh I didn't think of that. But like, also, I 0:07:05.640 --> 0:07:09.440 could just never ever ever see anybody that I know 0:07:09.800 --> 0:07:11.720 on planet Earth wearing them. 0:07:12.080 --> 0:07:14.160 Joseph, don't be a hater because you don't have a 0:07:14.200 --> 0:07:14.800 shoe collapse. 0:07:15.200 --> 0:07:17.960 Don't be a hater. It's coming now. 0:07:18.120 --> 0:07:21.000 The deals for him didn't stop there. In two thousand 0:07:21.000 --> 0:07:25.120 and seven, Yankee started in a campaign for Pepsi titled 0:07:25.400 --> 0:07:28.400 With Us. The ad showed Yankee revisiting the scene of 0:07:28.440 --> 0:07:30.560 his youth by walking through a series of doors. 0:07:31.000 --> 0:07:33.120 He looks around the body he grew up in. He 0:07:33.280 --> 0:07:36.560 visits his first recording studio. Then we see him getting 0:07:36.560 --> 0:07:39.720 his first music award and playing a stadium show. So 0:07:40.080 --> 0:07:42.600 it's basically the spark notes for this podcast. 0:07:43.080 --> 0:07:46.800 It's the mythologizing of a gangri And it didn't stop 0:07:46.960 --> 0:07:49.800 with Pepsi. Although Pepsi is like the pinnacle. I mean, like, 0:07:49.880 --> 0:07:52.760 if you get a Pepsi ad, like you're you're golden, right. 0:07:53.360 --> 0:07:56.720 But did you know, Joseph that Daddy Yankee got the 0:07:56.840 --> 0:08:04.760 eight mile treatment. Wait, Mom's a spaghetti more like Mammy's Mofongo. 0:08:06.400 --> 0:08:09.280 In two thousand and eight, Daddy Yankee started the film 0:08:09.480 --> 0:08:13.600 Talento de Barrio. The story follows edgardinto a young ast 0:08:13.640 --> 0:08:18.000 firing rapper who must overcome the gang warfare of his hometown, Gaguas, 0:08:18.160 --> 0:08:18.880 Puerto Rico. 0:08:19.440 --> 0:08:22.080 There were a lot of these little rap biopics back 0:08:22.120 --> 0:08:24.280 in the day. No like Kuslim Flow was one I 0:08:24.400 --> 0:08:26.040 Think and Get Rich or Die trying. 0:08:26.480 --> 0:08:29.600 It was definitely a genre that was popping at that moment, 0:08:30.000 --> 0:08:32.400 and while Valento de Barrio might not rank among the 0:08:32.480 --> 0:08:35.439 best of them, it was a hit with audiences in 0:08:35.559 --> 0:08:39.120 New York and across Latin America, yet more proof that 0:08:39.200 --> 0:08:42.680 people identified with Daddy Yankee's story. They were rooting for. 0:08:42.720 --> 0:08:46.200 Him, and Yankee rooted for them too. In two thousand 0:08:46.200 --> 0:08:50.560 and eight, he founded the Fundacion Guerrero, a charitable organization 0:08:50.679 --> 0:08:52.760 in Puerto Rico helping people in prison. 0:08:53.559 --> 0:08:58.120 That same year, Harvard College's Presidencia Latina student organization named 0:08:58.200 --> 0:09:00.920 him Latino of the Year, and at the Latin Billboard 0:09:00.960 --> 0:09:03.520 Music Awards, he won the Spirit of Hope Award for 0:09:03.679 --> 0:09:06.240 his work with La comonidac Our Guys. 0:09:06.280 --> 0:09:09.760 Getting his props from every corner of society. The brands 0:09:09.800 --> 0:09:12.520 the award shows all the way down to at Pueblo. 0:09:13.440 --> 0:09:18.080 Daddy Yankee was also inspiring a new generation of reggaeton nero's, 0:09:18.320 --> 0:09:20.640 and not just creatively mm hm. 0:09:20.840 --> 0:09:24.920 The Carteil Records model became the strategy for reggaetonetto's throughout 0:09:25.040 --> 0:09:25.920 the whole scene. 0:09:26.360 --> 0:09:30.040 Up and comers used independent labels with major label distribution 0:09:30.160 --> 0:09:33.840 deals to retain ownership of their music and their profits, 0:09:34.320 --> 0:09:36.680 just like Daddy Yankee did. He was showing the kids 0:09:36.720 --> 0:09:37.400 how to do it right. 0:09:37.880 --> 0:09:40.480 Honey, honey. He was in the driver's seat for his career. 0:09:40.840 --> 0:09:42.760 What do you think he played on the OX. 0:09:42.880 --> 0:09:44.800 Oh easy, Pussycat Dolls? 0:09:45.520 --> 0:09:47.480 Mm? Wait what Yeah? 0:09:47.960 --> 0:09:50.440 Yankee closed out the two thousands with a follow up 0:09:50.480 --> 0:09:53.120 to Barrio Fino and with the soundtrack to his eight 0:09:53.200 --> 0:09:55.400 mile Style Kindness sort of not really. 0:09:55.280 --> 0:09:59.200 Bio, and one of those albums had. 0:09:59.640 --> 0:10:04.000 Nick Bull Scherzinger of Pussycat Doll's fame, along with Acon 0:10:04.280 --> 0:10:06.400 Will I Am and Fergie. 0:10:07.000 --> 0:10:09.640 Uh. Clearly I'm two thousand and late to Daddy Yankee 0:10:09.679 --> 0:10:12.880 because I was not aware. What about the soundtrack album? 0:10:13.520 --> 0:10:16.600 That one was almost all Yankee except for a couple 0:10:16.600 --> 0:10:21.160 of features by fellow Briareos Aganhel and Randy Ortiz So. 0:10:21.480 --> 0:10:24.560 At the same time, Yankee was topping the Billboard charts 0:10:24.760 --> 0:10:27.800 and trol thinks the part to Fergie. 0:10:27.960 --> 0:10:29.360 We owe hurt so much. 0:10:29.720 --> 0:10:33.240 He continued to uplift up and coming artists in the Regaeton, 0:10:33.320 --> 0:10:37.160 Sin and beyond, and we owe him so much. Exactly 0:10:37.559 --> 0:10:41.199 years later, as Daddy Yankee was approaching retirement Icon in 0:10:41.280 --> 0:10:44.800 the making, Carol G. Would tell Billboard, you never perceived 0:10:44.800 --> 0:10:47.079 the guy as old because he collaborates with the hottest 0:10:47.160 --> 0:10:50.560 acts but also with the hottest new acts. It's something 0:10:50.679 --> 0:10:52.079 new artists are grateful for. 0:10:53.120 --> 0:10:56.720 Prince Royce, Oh sooner, Carol G. Becky G, Nahi Natasha. 0:10:57.000 --> 0:11:00.640 These are just a few of the artists Daddy Yankee mentored, featured, 0:11:00.760 --> 0:11:04.120 and collaborated within the twenty tens. He wasn't just passing 0:11:04.200 --> 0:11:07.080 the torch, he was fanning the flames. 0:11:07.480 --> 0:11:11.360 Speaking of torches, Joseph, I've got a little more trivia 0:11:11.440 --> 0:11:12.480 for you, but you're. 0:11:12.320 --> 0:11:14.960 Doing this in the middle of the episode. Now, listen. 0:11:15.040 --> 0:11:17.000 We got to keep these listeners on their toes. Okay, 0:11:17.040 --> 0:11:19.760 I am changing shit up all right. Here's an easy one. 0:11:20.400 --> 0:11:23.959 At the twenty seventeen Winter Olympics, which I know you 0:11:24.080 --> 0:11:30.200 watched to no less than three separate figure skating contestants 0:11:30.559 --> 0:11:35.520 performed routines to one Daddy Yankee song, Joseph, can you 0:11:35.720 --> 0:11:37.000 name that song? 0:11:37.800 --> 0:11:41.000 Okay, hold on, I have to think it's twenty seventeen. Yes, 0:11:41.600 --> 0:11:43.480 the world says a load of roomy in sir Hi, 0:11:43.920 --> 0:11:45.960 Oh my god, the Kendall Jenner pepsi at it makes 0:11:46.040 --> 0:11:49.800 everyone spill their koffifi and Sosha Blore wins the crown. 0:11:50.600 --> 0:11:53.560 Oh dang was Game of Thrones? Still on? I'm really 0:11:53.600 --> 0:11:55.319 trying to figure out what the song could be. 0:11:55.679 --> 0:11:58.800 Okay, you're taking this so far off topic in twenty seventeen, 0:11:58.840 --> 0:12:01.760 and while I do appreciate sate the pop culture rewind, 0:12:02.679 --> 0:12:03.840 quit playing with the listeners. 0:12:04.160 --> 0:12:06.760 It's just fun to look back sometimes, you know. Anyways, 0:12:06.840 --> 0:12:12.080 it can only be de spasito ding ding. 0:12:21.600 --> 0:12:25.080 By twenty seventeen, Yankee had been beating the drum about 0:12:25.120 --> 0:12:27.679 reggaeton's coming dominance for years. 0:12:28.440 --> 0:12:31.480 Despite his success, skeptics of the genre in the media 0:12:31.520 --> 0:12:33.800 and in the label offices didn't think the genre had 0:12:33.880 --> 0:12:34.760 staying power. 0:12:35.120 --> 0:12:39.000 And Yankee per Rolling Stone told them, with all due respect, 0:12:39.360 --> 0:12:42.120 you guys, don't know. You guys, don't go out. You're 0:12:42.160 --> 0:12:44.439 not going to the clubs. What people listen to on 0:12:44.520 --> 0:12:48.839 the streets and out everywhere is reggaeton. That's a direct quote. 0:12:49.200 --> 0:12:51.679 Again, it's so hard to imagine anyone would be as 0:12:51.720 --> 0:12:55.400 wrong about reggaeton as these execs. It almost feels like 0:12:55.520 --> 0:12:58.680 he wrote the esposito just to prove them wrong. 0:12:59.400 --> 0:13:03.280 Well, actually, Luis Fonsi had been working on this pasito 0:13:03.440 --> 0:13:07.400 with songwriter Erica Ender for a few months before calling 0:13:07.520 --> 0:13:08.520 in Daddy Yankee. 0:13:09.120 --> 0:13:11.000 So they had the melody, they had a beat, they 0:13:11.040 --> 0:13:13.360 had the guitar line, and they brought in Yankee to 0:13:13.440 --> 0:13:15.160 supply the reggaeton. 0:13:14.800 --> 0:13:19.960 Dorisma, and as we all know, Daddy Yankee proved his point. 0:13:20.480 --> 0:13:22.400 Let's get into some charts, shall. 0:13:22.160 --> 0:13:25.280 We, Before you know who jumped in the remix. This 0:13:25.480 --> 0:13:28.440 posito debuted at number two on the US Hot Latin 0:13:28.520 --> 0:13:31.720 Songs chart on February fourth. After two weeks, they climbed 0:13:31.760 --> 0:13:32.880 to number one. 0:13:33.320 --> 0:13:36.400 On the US Hot one hundred. The original version debuted 0:13:36.480 --> 0:13:40.000 at eighty eight climbed to forty four. But of course 0:13:40.240 --> 0:13:41.560 that's not where things ended. 0:13:42.000 --> 0:13:47.280 Enter the beaps, believe it or not, justin Bieber getting 0:13:47.280 --> 0:13:50.400 in the mix was completely organic. Three months after this, 0:13:50.520 --> 0:13:53.920 Posito dropped Bieber Baby heard that track at a nightclub 0:13:54.000 --> 0:13:56.080 in Colombia and couldn't get enough. 0:13:56.800 --> 0:14:00.439 The track was an international chart topper, and as we'll 0:14:00.480 --> 0:14:04.440 discuss in just a minute, Colombia was becoming the epicenter 0:14:04.679 --> 0:14:06.040 of Regathon's new wave. 0:14:06.480 --> 0:14:08.839 Okay, so here's the tea. So Beabs called up is 0:14:08.920 --> 0:14:11.280 able to get on the track, but he was in 0:14:11.360 --> 0:14:14.320 Ba so they had to fly in his vocal producer 0:14:14.400 --> 0:14:18.080 for help. Because Baby Beebes had to sing in Espanol 0:14:18.600 --> 0:14:19.800 for the very first time. 0:14:20.560 --> 0:14:24.360 Over just two hours, Biaber learned his verse fanatically and 0:14:24.560 --> 0:14:28.400 overcame the biggest hurdle for any gringo learning how to 0:14:28.440 --> 0:14:33.240 pronounce the letter R in Spanish. Actually, let's try it now, Joseph, 0:14:33.320 --> 0:14:34.040 do your best r. 0:14:34.640 --> 0:14:37.120 Erre carrio. 0:14:38.760 --> 0:14:41.520 Erre. Why is that so hard for people? 0:14:42.160 --> 0:14:44.560 You know you can't really shake your tongue fast. 0:14:46.200 --> 0:14:48.960 Well, clearly, Justin Bieber has skills. 0:14:49.320 --> 0:14:52.080 Dude, say what you want about Bebes. That is truly 0:14:52.120 --> 0:14:55.240 an accomplishment. And they say that after a lifetime of 0:14:55.320 --> 0:14:58.320 gringo's mutilating my last name. 0:14:58.640 --> 0:15:03.800 Carillo, Joseph Carillo, I'm sorry you had it so rough, 0:15:03.920 --> 0:15:06.280 and FYI it is gotfrio. 0:15:06.920 --> 0:15:11.280 Mm hmm, it's good. I'm good, I mean whatever. Anyways, 0:15:11.800 --> 0:15:16.480 the remix super charged Esposito's chart performance, topping the Billboard 0:15:16.520 --> 0:15:20.080 Hot one hundred for sixteen consecutive weeks. It also spent 0:15:20.160 --> 0:15:23.440 a total of fifty six weeks in the US Hot 0:15:23.560 --> 0:15:24.360 Latin Songs chart. 0:15:25.120 --> 0:15:28.880 All in all, this Spasibo would become the best performing 0:15:29.040 --> 0:15:32.200 track of all time on Hot Latin Songs and the 0:15:32.280 --> 0:15:35.000 thirty third best performing on the Hot one hundred. It 0:15:35.480 --> 0:15:39.640 ruled the charts of forty seven different countries and at 0:15:39.720 --> 0:15:44.000 the time was the most streamed song of all time, 0:15:44.520 --> 0:15:49.120 and Daddy Yankee became the most streamed artist in Spotify's history, 0:15:49.600 --> 0:15:50.160 and it. 0:15:50.280 --> 0:15:53.400 Would be the most watched video on YouTube if it 0:15:53.600 --> 0:15:56.440 wasn't for Baby Shark. 0:15:56.240 --> 0:15:57.360 Do Do Do Do Do Doo. 0:15:58.600 --> 0:15:59.080 I'm kidding. 0:15:59.160 --> 0:16:00.880 I have tried to get that song out of my 0:16:01.040 --> 0:16:05.000 house for years. Luckily, luckily my son does have goodtists 0:16:05.040 --> 0:16:06.880 in music, so we only lived in that phase for 0:16:07.000 --> 0:16:11.320 like a month. Anyway, this facito is proof of what 0:16:11.600 --> 0:16:15.160 Carol g had said about Reggaeton's reigning king. He kept 0:16:15.240 --> 0:16:19.240 his collapse for fresh and as a result, his dominance 0:16:19.280 --> 0:16:22.760 and evolution and reggaetons by extension was secured. 0:16:23.280 --> 0:16:26.120 Case in point, at the Latin Songwriters Hall of Fame induction, 0:16:26.600 --> 0:16:30.440 this Posito was hailed as transformative. Songwriters Desmond Child and 0:16:30.600 --> 0:16:33.840 Rudy Bettez said, not since Ricky Martin's Live in La 0:16:33.880 --> 0:16:36.680 Vida Loca has there been a song in any genre 0:16:36.800 --> 0:16:40.280 that has had the global impact of Desposito changing the 0:16:40.360 --> 0:16:43.680 course of pop music forever. And it did. 0:16:44.240 --> 0:16:47.760 This Pasito set off a global surge in Latin music 0:16:47.880 --> 0:16:52.360 Listenership music critics would even call this the this Fasito effect. 0:16:52.640 --> 0:16:55.080 By the way, thank you. That is so much better 0:16:55.200 --> 0:16:56.600 than the Latin explosion. 0:16:56.800 --> 0:16:59.440 Oh my god, Wait when you said the Desposito effect, 0:16:59.480 --> 0:17:01.960 I literally thought you were talking about the Ashton Kutcher movie. 0:17:02.160 --> 0:17:04.520 How did I know you would say that? And also 0:17:05.000 --> 0:17:09.440 never the year this Pasito dropped, six out of the 0:17:09.520 --> 0:17:13.080 ten most viewed YouTube videos were songs performed in Spanish 0:17:13.440 --> 0:17:16.720 by Latino artists, and here in twenty twenty four, I 0:17:16.800 --> 0:17:19.560 think it's safe to say that this Pasito effect has 0:17:19.640 --> 0:17:22.760 only continued to ripple through the charts and across streaming services. 0:17:23.440 --> 0:17:25.640 We said, we're living in the world Daddy Yankee built. 0:17:25.960 --> 0:17:29.440 This Fasito was basically the last piece. 0:17:29.680 --> 0:17:32.639 And the world Daddy Yankee built had grown far beyond 0:17:32.800 --> 0:17:35.760 Puerto Rico and New York. You need only look at 0:17:35.800 --> 0:17:38.680 the other reggaeton hit that smashed the charts in twenty 0:17:38.760 --> 0:17:41.000 seventeen to see where else it had grown. 0:17:42.440 --> 0:17:45.680 The summer of twenty seventeen was also the summer of 0:17:45.800 --> 0:17:49.880 Mihente j Balvin and Willie Williams Beyonce boosted Mumbaton Bank. 0:17:50.600 --> 0:17:54.119 Mihenthe was the sound of the next generation of reggaeton, 0:17:54.440 --> 0:17:58.280 and that generation was being cultivated in Colombia and in the. 0:17:58.320 --> 0:18:01.399 Same place where Reggaeton's the next generation was revving up. 0:18:01.720 --> 0:18:04.800 Daddy Yankee's adoptive brother was mounting a company. 0:18:15.359 --> 0:18:17.960 It's twenty fifteen and Daddy Yankee is boarding a flight. 0:18:18.440 --> 0:18:22.159 It's before this bus Egal, but Yankee has already been 0:18:22.240 --> 0:18:25.920 perfecting the viral hit formula with songs like Limbo and 0:18:26.240 --> 0:18:28.119 with Shaky Shaky soon to follow. 0:18:28.920 --> 0:18:31.680 What he doesn't know is that he's boarding the same 0:18:31.800 --> 0:18:35.040 plane as the man he once called his Edmano Niki 0:18:35.119 --> 0:18:37.480 chan Nicki looks a. 0:18:37.600 --> 0:18:40.480 Lot different from when he and Yankee parted ways about 0:18:40.480 --> 0:18:44.159 a decade prior. For starters, he's inked out all the 0:18:44.240 --> 0:18:48.760 way up to his neck, but more importantly, he's older, wiser, 0:18:49.119 --> 0:18:49.880 and clear eyed. 0:18:50.760 --> 0:18:54.440 A few years before, in twenty eleven, Nicki had come 0:18:54.520 --> 0:18:57.520 face to face with death and he was still in 0:18:57.640 --> 0:18:58.760 the spiral of addiction. 0:19:00.119 --> 0:19:02.520 Had issued him stern warnings about his drug use, but 0:19:02.680 --> 0:19:06.919 that night he overdosed. The following morning, he woke up 0:19:07.000 --> 0:19:08.040 partially paralyzed. 0:19:08.920 --> 0:19:11.680 As the doctor's assessed brain scans, Nicki took in a 0:19:11.800 --> 0:19:14.720 view from the bottom. His career was at a standstill. 0:19:15.119 --> 0:19:17.680 All of his money had gone to maintaining his drug habit. 0:19:18.920 --> 0:19:22.080 He had gone from making music to working odd jobs, 0:19:22.520 --> 0:19:25.320 first since En Juan and then in Medellin, Colombia in 0:19:25.400 --> 0:19:28.320 two thousand and seven. He would flirt with recovery but 0:19:28.480 --> 0:19:32.280 struggle to commit. Four years later, in the hospital, thinking 0:19:32.359 --> 0:19:34.840 about all that he had left to lose, Nicki jam 0:19:35.080 --> 0:19:37.280 with the help of his manager, decided to kick the 0:19:37.359 --> 0:19:38.640 habit once and for all. 0:19:39.840 --> 0:19:42.760 It would take years of recovery before Niki decided to 0:19:42.800 --> 0:19:45.880 step back in the booth, and that recovery took place 0:19:45.960 --> 0:19:49.880 amid the Reggaetncin and Medeyin Home to j Balvin, Carol 0:19:49.960 --> 0:19:52.800 Gi and Maluma. The scene was on the cusp of 0:19:52.880 --> 0:19:56.560 blowing up, and there Niki found redemption and reinvention. 0:19:58.240 --> 0:20:01.760 In twenty fourteen, Nikki Jammerly's two singles Bienceas and Me 0:20:02.119 --> 0:20:05.800 and Roya de Vel. The two tracks highlighted Nicki Jam's singing, 0:20:06.240 --> 0:20:08.760 a quality that now had a chance to really shine 0:20:09.040 --> 0:20:12.160 thanks to reggaeton's more melodic turn in the twenty tens. 0:20:12.640 --> 0:20:15.040 Niki was shining in a way he hadn't before, and 0:20:15.200 --> 0:20:16.720 the listeners were loving it. 0:20:17.720 --> 0:20:19.879 So the Niki Jam who stepped on the plane that 0:20:20.000 --> 0:20:23.440 day was a new man, or maybe he was the 0:20:23.520 --> 0:20:25.719 man he always could have been without drugs. 0:20:26.840 --> 0:20:29.920 By chance, Nicki and Yankee caught each other's eyes. The 0:20:29.960 --> 0:20:32.400 two reggaetono gs made their way to each other from 0:20:32.400 --> 0:20:35.879 across the aisle, and immediately both of them apologized for 0:20:36.119 --> 0:20:38.040 everything that had happened, and. 0:20:38.240 --> 0:20:41.000 It wouldn't be long before those Gungais were back in action. 0:20:42.920 --> 0:20:45.800 That same year, Yankee joined Nikki Jam on stage during 0:20:45.880 --> 0:20:49.400 Nicki's concert at the Coliseo Puerto Rico, his first live 0:20:49.480 --> 0:20:51.080 performance since moving to Colombia. 0:20:52.440 --> 0:20:56.359 Niki Jam's comeback album, Phoenix, released in twenty seventeen to 0:20:56.520 --> 0:20:59.639 worldwide acclaim and success. The cover of the album features 0:20:59.640 --> 0:21:02.320 a mire of Nikki painted and medine by local artists. 0:21:02.720 --> 0:21:05.000 Literally everyone was rooting for his comeback. 0:21:05.600 --> 0:21:09.159 Here was the now global reggaeton community recognizing one of 0:21:09.240 --> 0:21:12.280 its all time greats, not just for his storied past, 0:21:12.520 --> 0:21:13.920 but the bright future ahead of him. 0:21:14.520 --> 0:21:18.440 The album's lead single, at Betazon or Forgiveness, would spend 0:21:18.680 --> 0:21:21.440 thirty weeks at the number one spot on the Billboard 0:21:21.560 --> 0:21:23.720 Latin Song Chart, and it would win him his first 0:21:23.880 --> 0:21:25.080 ever Latin Grammy. 0:21:27.000 --> 0:21:29.320 In some ways, it shouldn't be so much of a 0:21:29.400 --> 0:21:32.400 shock that Daddy Yankee is so public about his faith. 0:21:32.480 --> 0:21:35.600 These days, He and his closest at mnols have experienced 0:21:35.800 --> 0:21:40.000 life changing moments where all seems lost, only to find redemption. 0:21:40.720 --> 0:21:43.840