1 00:00:00,240 --> 00:00:04,680 Speaker 1: From UFOs to psychic powers and government conspiracies. History is 2 00:00:04,760 --> 00:00:09,080 Speaker 1: riddled with unexplained events. You can turn back now or 3 00:00:09,200 --> 00:00:12,079 Speaker 1: learn the stuff they don't want you to know. A 4 00:00:12,200 --> 00:00:25,479 Speaker 1: production of I Heart Radio. Hello, welcome back to the show. 5 00:00:25,520 --> 00:00:28,400 Speaker 1: My name is Matt, my name is Noel. They call 6 00:00:28,520 --> 00:00:31,040 Speaker 1: me Ben. We are joined as always with our super 7 00:00:31,080 --> 00:00:35,680 Speaker 1: producer Paul Mission controlled decades. Most importantly, you are you. 8 00:00:35,680 --> 00:00:38,760 Speaker 1: You are here, and that makes this the stuff they 9 00:00:38,840 --> 00:00:41,960 Speaker 1: don't want you to know. This is uh. This is 10 00:00:41,960 --> 00:00:44,839 Speaker 1: a pretty exciting episode for us, folks. This is a 11 00:00:44,960 --> 00:00:48,199 Speaker 1: food episode. And if you are a longtime listener of 12 00:00:48,280 --> 00:00:52,480 Speaker 1: fellow conspiracy realist, you're probably already pretty familiar with how 13 00:00:52,680 --> 00:00:57,080 Speaker 1: easily the three of us get derailed by little details 14 00:00:57,120 --> 00:00:59,160 Speaker 1: in a show. I mean, at this point we have 15 00:00:59,360 --> 00:01:02,880 Speaker 1: probably all of us. You're listening along home too. We 16 00:01:03,040 --> 00:01:09,759 Speaker 1: probably collectively lost hours exploring weird little cuisine related details 17 00:01:09,840 --> 00:01:12,640 Speaker 1: about one sort of meal or another. We talked about 18 00:01:12,640 --> 00:01:16,280 Speaker 1: the sugar conspiracy with our pal Lauren Vogelbaum. That's very 19 00:01:16,319 --> 00:01:21,520 Speaker 1: much true. We talked about the disturbing origins of chocolate, 20 00:01:21,680 --> 00:01:24,520 Speaker 1: also true, and I was thinking, I don't know if 21 00:01:26,800 --> 00:01:34,760 Speaker 1: she god that one's real too. I still think about 22 00:01:34,760 --> 00:01:38,280 Speaker 1: that one good call, Matt. Uh. There's also like there 23 00:01:38,360 --> 00:01:41,679 Speaker 1: was a a beautiful moment. I don't know whether you 24 00:01:41,680 --> 00:01:46,160 Speaker 1: guys remember, but uh. A while back, we did an 25 00:01:46,200 --> 00:01:55,040 Speaker 1: episode on a weird government associated private institution known as 26 00:01:55,400 --> 00:02:00,160 Speaker 1: the Family right there. They're huge power in um righting 27 00:02:00,280 --> 00:02:04,080 Speaker 1: religious politics in the US, and they're the folks who 28 00:02:04,120 --> 00:02:08,079 Speaker 1: started the Prayer Breakfast. And at one point in that 29 00:02:08,160 --> 00:02:11,960 Speaker 1: episode we dropped everything and tried to figure out what 30 00:02:12,000 --> 00:02:14,640 Speaker 1: was on the menu at the Prayer Breakfast. It became 31 00:02:14,919 --> 00:02:17,560 Speaker 1: very very important to us, and we're like, well, this 32 00:02:17,639 --> 00:02:20,760 Speaker 1: is just pancakes. Are they doing like an eggs Benedict thing? 33 00:02:20,880 --> 00:02:24,880 Speaker 1: We gotta figure this out. A breakfast bar perhaps, you know, 34 00:02:25,240 --> 00:02:28,440 Speaker 1: kind of maybe a omelet station. That would be pretty exciting, 35 00:02:28,919 --> 00:02:31,000 Speaker 1: as long as it's not continental, you know what I 36 00:02:31,040 --> 00:02:35,119 Speaker 1: mean continental breakfast. It's like just I always I think, 37 00:02:35,919 --> 00:02:39,040 Speaker 1: like just tell me, just tell me you don't like me. 38 00:02:40,080 --> 00:02:43,280 Speaker 1: Let's let's stop this charade. You know, it's it's a 39 00:02:43,400 --> 00:02:45,560 Speaker 1: marketing play for sure. I mean, like you what I 40 00:02:45,560 --> 00:02:48,280 Speaker 1: think of continental breakfast. I think of like, you know, 41 00:02:48,639 --> 00:02:53,280 Speaker 1: sampling breakfast cuisines of the world, not like a dry 42 00:02:53,360 --> 00:02:58,240 Speaker 1: muffin and like yogurt cup and a vintage melon that's 43 00:02:58,240 --> 00:03:02,760 Speaker 1: in its later years. Anyhow, this is this is all 44 00:03:02,880 --> 00:03:07,480 Speaker 1: to say that we love talking about food anytime, all 45 00:03:07,520 --> 00:03:10,200 Speaker 1: the time. We're so down to clown for that. But 46 00:03:10,919 --> 00:03:15,320 Speaker 1: today's episode is introducing us to some things that most 47 00:03:15,360 --> 00:03:19,640 Speaker 1: people in the US and abroad probably rather not think about. 48 00:03:19,760 --> 00:03:24,400 Speaker 1: And maybe we start this way. So, Matt Noel, do 49 00:03:24,400 --> 00:03:27,840 Speaker 1: you guys have guilty pleasure foods? Yeah? I actually just 50 00:03:27,960 --> 00:03:30,280 Speaker 1: ordered one that should be arriving right when I get 51 00:03:30,320 --> 00:03:32,959 Speaker 1: out of this. It's called a pizza puff. Have you 52 00:03:33,000 --> 00:03:36,480 Speaker 1: ever heard of this? They're big in Chicago. There's a 53 00:03:36,480 --> 00:03:40,000 Speaker 1: place called Chicago Skips Chicago Dog that's in like Avondale 54 00:03:40,040 --> 00:03:43,200 Speaker 1: neighborhood around here, and they do like, you know, Philly 55 00:03:43,280 --> 00:03:45,200 Speaker 1: cheese type things of Chicago style. But they have this 56 00:03:45,240 --> 00:03:47,240 Speaker 1: thing called a pizza puff that is like only really 57 00:03:47,280 --> 00:03:50,120 Speaker 1: available in Chicago. In that area there's more popular and 58 00:03:50,160 --> 00:03:54,440 Speaker 1: it's like a hot pocket but like area and like 59 00:03:54,680 --> 00:03:57,720 Speaker 1: more like puffy kind of that. It's like saying pizza 60 00:03:57,720 --> 00:03:59,480 Speaker 1: puff too, So I would say that's a guilty pleasure 61 00:03:59,520 --> 00:04:01,800 Speaker 1: food for me. It's a hot pocket with a tie on, 62 00:04:02,040 --> 00:04:06,520 Speaker 1: got it? Sounds. What about you bet for me, it's 63 00:04:06,560 --> 00:04:10,360 Speaker 1: a fried chicken sandwich of any sort. That's like my 64 00:04:10,560 --> 00:04:13,560 Speaker 1: guilty pleasure of food. And if you like hot chicken, 65 00:04:13,800 --> 00:04:16,040 Speaker 1: do you ever do a hot chicken sandwich? That's probably 66 00:04:16,080 --> 00:04:21,120 Speaker 1: my favorite Nashville style. Yeah. Yeah, But the problem just 67 00:04:21,279 --> 00:04:23,680 Speaker 1: is an amount of calories that's in it compared to 68 00:04:23,800 --> 00:04:25,719 Speaker 1: how full I feel after I eat it. It just 69 00:04:25,760 --> 00:04:28,279 Speaker 1: doesn't balance out. Yeah, I know what you mean. And 70 00:04:28,440 --> 00:04:34,599 Speaker 1: uh I am as as everyone knows, I'm pretty nondiscriminatory 71 00:04:34,680 --> 00:04:37,120 Speaker 1: when it comes to food. I'm sort of a walking 72 00:04:37,160 --> 00:04:40,720 Speaker 1: garbage can so I but there's a clear way. I 73 00:04:40,800 --> 00:04:48,360 Speaker 1: just eat digs, right, the humble case Ida. Right. Sure, 74 00:04:48,640 --> 00:04:51,440 Speaker 1: that is not junk food. It's not junk food. That 75 00:04:51,560 --> 00:04:54,719 Speaker 1: is the next step in the long evolution of the sandwich. No, 76 00:04:54,880 --> 00:04:57,200 Speaker 1: you're right, you got me. No, it's true, it's true. 77 00:04:57,240 --> 00:05:00,800 Speaker 1: We got him hashtag Yeah. I love cases Eas. I 78 00:05:00,880 --> 00:05:05,960 Speaker 1: cannot remember any time in my life, any single instant 79 00:05:06,400 --> 00:05:09,200 Speaker 1: where I was around a case Adia and said no 80 00:05:09,400 --> 00:05:12,400 Speaker 1: to it. I may have a problem. You never met 81 00:05:12,400 --> 00:05:14,080 Speaker 1: a cause Adia, you didn't like you ever had like 82 00:05:14,120 --> 00:05:18,120 Speaker 1: a fancy case Adia, like with lobster or some sort 83 00:05:18,120 --> 00:05:22,960 Speaker 1: of large alms. Perhaps I have. I've I've even dabbled 84 00:05:23,040 --> 00:05:26,039 Speaker 1: in the world of sweet case Adias, which was a 85 00:05:26,080 --> 00:05:33,159 Speaker 1: regrettable phase in my career. But you know, these are questions. Yeah, 86 00:05:33,520 --> 00:05:36,160 Speaker 1: let's see, I did not tell we could get into it. 87 00:05:36,480 --> 00:05:39,760 Speaker 1: But this doesn't have to be the case Adia episode. Though, 88 00:05:39,960 --> 00:05:41,960 Speaker 1: now that you mentioned it, I probably will have one 89 00:05:42,000 --> 00:05:45,840 Speaker 1: for lunch today. But let's start at the beginning. Here 90 00:05:45,839 --> 00:05:52,000 Speaker 1: are the facts. Junk food is kind of an American term, 91 00:05:52,360 --> 00:06:01,320 Speaker 1: right you associated with the hyper realistic image of American culture, 92 00:06:01,720 --> 00:06:05,039 Speaker 1: Right of post World War two America. That's what most 93 00:06:05,120 --> 00:06:07,440 Speaker 1: people think of, right they think of the fifties, think 94 00:06:07,440 --> 00:06:11,560 Speaker 1: of the sixties, the rise of fast food joints and 95 00:06:11,839 --> 00:06:18,800 Speaker 1: the mass marketing of processed foods and snacks. But even 96 00:06:18,839 --> 00:06:22,479 Speaker 1: though that term is not used as often today, it's 97 00:06:22,480 --> 00:06:26,359 Speaker 1: almost always going to be a pejorative. Nobody is using 98 00:06:26,400 --> 00:06:29,240 Speaker 1: the phrase junk food and a study or a headline 99 00:06:29,720 --> 00:06:33,719 Speaker 1: and extolling its praises. Even though it's a pejorative, everybody 100 00:06:33,800 --> 00:06:39,039 Speaker 1: knows what it describes. We're talking candy, chips, fried stuff, soda, 101 00:06:39,320 --> 00:06:43,480 Speaker 1: the salt, the fatty, the cloine lee, sweet stuff. Uh, 102 00:06:43,839 --> 00:06:47,320 Speaker 1: A lot of fast food also gets described as junk food, 103 00:06:47,720 --> 00:06:51,479 Speaker 1: but that's more of a vin Diagram situation. They're not 104 00:06:51,560 --> 00:06:55,279 Speaker 1: really the same thing. You can go to um now, 105 00:06:55,560 --> 00:06:57,120 Speaker 1: at least in the US, you can go to a 106 00:06:57,120 --> 00:07:01,839 Speaker 1: lot of fast food places and if you read carefully, 107 00:07:02,240 --> 00:07:06,200 Speaker 1: you can eat some healthy stuff. Um, most people don't. 108 00:07:06,600 --> 00:07:10,400 Speaker 1: I think that's fairly obvious, ourselves included. Well, I mean, 109 00:07:10,440 --> 00:07:13,160 Speaker 1: Burger King has gotten into the impossible burger game at 110 00:07:13,200 --> 00:07:16,120 Speaker 1: the very least. But even an impossible burger, while not 111 00:07:16,160 --> 00:07:20,000 Speaker 1: being beef, still isn't exactly good for you, right, Like, 112 00:07:20,080 --> 00:07:23,960 Speaker 1: it's a lot of calories as well a lot of carbs, um, 113 00:07:24,160 --> 00:07:27,080 Speaker 1: you know, but at least it's more sustainable, and there's 114 00:07:27,080 --> 00:07:30,400 Speaker 1: definitely positive things in a big company like Burger King 115 00:07:30,440 --> 00:07:34,080 Speaker 1: getting on board with you know, meatless options. Yeah. I 116 00:07:34,520 --> 00:07:38,960 Speaker 1: consider KFC's new plant based chicken products that still have 117 00:07:39,000 --> 00:07:42,520 Speaker 1: a ton of sugar in them. Actually I haven't looked 118 00:07:42,520 --> 00:07:46,360 Speaker 1: at the sugar content, but I can only imagine O KFC, 119 00:07:46,600 --> 00:07:50,400 Speaker 1: home of the double down. You brilliant monsters. You spend 120 00:07:50,400 --> 00:07:52,760 Speaker 1: so much time figuring out whether you could do something 121 00:07:52,760 --> 00:07:57,280 Speaker 1: that you didn't stop to ask whether you should chicken 122 00:07:57,360 --> 00:08:03,160 Speaker 1: for bread? Right, chicken sandwiched between chicken. It's just three 123 00:08:03,160 --> 00:08:08,560 Speaker 1: pieces of chicken with es and yes, yes, very important. 124 00:08:08,560 --> 00:08:10,840 Speaker 1: That stuff is clutch, as they were saying in the 125 00:08:10,840 --> 00:08:14,800 Speaker 1: early two thousands. Uh, we'll we'll get to we'll explore 126 00:08:14,960 --> 00:08:20,239 Speaker 1: some of the controversy round fast food and its place 127 00:08:20,320 --> 00:08:22,400 Speaker 1: in the world of junk food in a bit. But 128 00:08:22,480 --> 00:08:25,880 Speaker 1: the first problem with just the phrase, the concept junk 129 00:08:25,920 --> 00:08:29,480 Speaker 1: food is that it is an incredibly broad definition. It 130 00:08:29,560 --> 00:08:34,439 Speaker 1: is an umbrella term that describes a huge range of 131 00:08:34,559 --> 00:08:38,080 Speaker 1: literally countless products at this point, and they all have 132 00:08:38,440 --> 00:08:42,120 Speaker 1: one commonality, whether we're talking about ice cream or potato 133 00:08:42,200 --> 00:08:45,000 Speaker 1: chips or what have you. Junk food is, as you 134 00:08:45,040 --> 00:08:48,240 Speaker 1: point out, in all it's high in calories, but those 135 00:08:48,280 --> 00:08:52,680 Speaker 1: calories are from often from refrying, sugar and or different 136 00:08:52,679 --> 00:08:55,120 Speaker 1: types of fat, and there are relatively low amounts of 137 00:08:55,240 --> 00:08:59,599 Speaker 1: nutritional value. The fancier name for junk food, if you 138 00:08:59,640 --> 00:09:02,199 Speaker 1: want to sound a little more academic and a little 139 00:09:02,320 --> 00:09:06,120 Speaker 1: less you know, click baity, I guess, is to call 140 00:09:06,200 --> 00:09:10,200 Speaker 1: it h F S S food. Those are things that 141 00:09:10,360 --> 00:09:12,480 Speaker 1: let's see if everyone can hear the acronym here, those 142 00:09:12,480 --> 00:09:17,119 Speaker 1: are things that are high in fat, salt, and sugar. 143 00:09:17,360 --> 00:09:18,960 Speaker 1: But we all we all call it jump food, and 144 00:09:18,960 --> 00:09:21,320 Speaker 1: we all know what we're talking about. It's the really 145 00:09:22,160 --> 00:09:25,680 Speaker 1: crazily processed stuff, you know what I mean. Imagine if 146 00:09:25,760 --> 00:09:30,680 Speaker 1: you are a time traveler from the sixteen or the 147 00:09:30,840 --> 00:09:36,079 Speaker 1: seventeen hundreds, right, and you go into a store. First off, 148 00:09:36,080 --> 00:09:38,880 Speaker 1: you're probably amazed by the concept of a supermarket, but 149 00:09:39,000 --> 00:09:42,640 Speaker 1: you go in there and you're like, wait, this stuff 150 00:09:43,480 --> 00:09:48,000 Speaker 1: doesn't have to doesn't go bad, Like, how how can 151 00:09:48,920 --> 00:09:52,960 Speaker 1: how long can this can of meat sit on this shelf? Well, 152 00:09:53,080 --> 00:09:55,920 Speaker 1: if you ever dropped a McDonald's fringe fry in your 153 00:09:55,960 --> 00:09:58,280 Speaker 1: car and then found it when you're cleaning like a 154 00:09:58,320 --> 00:10:01,760 Speaker 1: month later, and it's still French fry, like like it's 155 00:10:01,800 --> 00:10:04,480 Speaker 1: not molded or anything. It's just kind of like petrified. 156 00:10:04,920 --> 00:10:07,679 Speaker 1: But there's some magical something in those that make them 157 00:10:07,720 --> 00:10:10,160 Speaker 1: like not mold, and it's probably some of the stuff 158 00:10:10,160 --> 00:10:12,920 Speaker 1: that also makes them like not great for you. Yeah, 159 00:10:12,920 --> 00:10:15,760 Speaker 1: you're right, But what Ben, Ben, what you're getting at 160 00:10:15,800 --> 00:10:19,280 Speaker 1: here is exactly what I was thinking about, the concept 161 00:10:19,360 --> 00:10:21,720 Speaker 1: that there are all these foods that last quite a 162 00:10:21,760 --> 00:10:26,360 Speaker 1: bit longer than food really should. And much of the 163 00:10:26,440 --> 00:10:29,400 Speaker 1: junk food is the reasons that it's high in fat, 164 00:10:29,400 --> 00:10:32,079 Speaker 1: salt and sugar is because you can use these things 165 00:10:33,080 --> 00:10:36,200 Speaker 1: along with some other new food additives that you know, 166 00:10:36,240 --> 00:10:39,840 Speaker 1: we've discovered as a species. Uh, they can keep this 167 00:10:39,840 --> 00:10:41,839 Speaker 1: stuff on the shelf for a long, long long time. 168 00:10:42,400 --> 00:10:44,720 Speaker 1: And it's so it's easy to manufacture. There's not a 169 00:10:44,720 --> 00:10:47,600 Speaker 1: ton of overhead in the actual ingredients that are going 170 00:10:47,679 --> 00:10:51,000 Speaker 1: into the thing, and so it becomes cheap the manufacturer 171 00:10:51,040 --> 00:10:54,559 Speaker 1: and it sticks around for a long time. Yeah, and uh, 172 00:10:54,600 --> 00:11:00,840 Speaker 1: this this has some clear and distinct advantages to the 173 00:11:00,920 --> 00:11:06,360 Speaker 1: average consumer, who you know, isn't always gonna be able 174 00:11:06,400 --> 00:11:14,720 Speaker 1: to afford top dollar for like ethically sourced, locally made, organic, etcetera's, etcetera. 175 00:11:14,840 --> 00:11:17,199 Speaker 1: You know what I mean. You you come down very 176 00:11:17,240 --> 00:11:22,120 Speaker 1: quickly to the reality of the situation being one, I 177 00:11:22,240 --> 00:11:26,720 Speaker 1: have to feed myself consistently and predictably, and two for 178 00:11:26,720 --> 00:11:30,000 Speaker 1: a lot of people. I've got some kids. I gotta 179 00:11:30,160 --> 00:11:33,840 Speaker 1: feed these kids, and they hate everything that's healthy, you 180 00:11:33,880 --> 00:11:37,040 Speaker 1: know what I mean. So, like I've got to continue 181 00:11:37,120 --> 00:11:41,640 Speaker 1: this cold war negotiation with a very hard nosed eight 182 00:11:41,679 --> 00:11:45,760 Speaker 1: year old about fruit loops, you know, Like it's it's tough. 183 00:11:46,080 --> 00:11:49,040 Speaker 1: Do you guys remember what the tagline for Checkers used 184 00:11:49,040 --> 00:11:54,360 Speaker 1: to be or maybe still he gotta he got a right. 185 00:11:56,640 --> 00:11:59,160 Speaker 1: You know, I really like what Arby's is doing. For 186 00:11:59,200 --> 00:12:04,120 Speaker 1: some reason. There's something so absurd and surreal about Urb's 187 00:12:04,360 --> 00:12:09,160 Speaker 1: latest uh or their current ad regime. They're just saying 188 00:12:09,640 --> 00:12:13,400 Speaker 1: we have the meats like that is, and the tagline 189 00:12:13,400 --> 00:12:15,960 Speaker 1: works and it shouldn't. And I wonder how they came 190 00:12:16,080 --> 00:12:19,400 Speaker 1: up with it. I wonder, like, how how many other 191 00:12:19,559 --> 00:12:23,559 Speaker 1: jingles or catchphrases they went through until they said and 192 00:12:24,080 --> 00:12:27,040 Speaker 1: forget it. Just tell people we have roast beef and 193 00:12:27,040 --> 00:12:30,600 Speaker 1: someone's like, wait, wait, wait, we have chicken too. And 194 00:12:30,640 --> 00:12:34,360 Speaker 1: then they still make those Yeah, they still make those 195 00:12:34,400 --> 00:12:37,120 Speaker 1: massive sandwiches as club sandwiches. That was like a big 196 00:12:37,160 --> 00:12:39,679 Speaker 1: promotion back in the day where ARBs and we we 197 00:12:39,720 --> 00:12:45,199 Speaker 1: make market fresh sandwiches. Right, market fresh two words that 198 00:12:45,360 --> 00:12:48,920 Speaker 1: sound like something when they're put together, but you know, 199 00:12:49,120 --> 00:12:53,600 Speaker 1: sound yeah, sound and fury signify nothing, same as it 200 00:12:53,640 --> 00:12:57,880 Speaker 1: ever was. But this, um, there's something that's really interesting. 201 00:12:57,920 --> 00:13:01,959 Speaker 1: I think we've talked about this fair before. Like if 202 00:13:02,080 --> 00:13:06,320 Speaker 1: you are not from the US and you visit the 203 00:13:06,400 --> 00:13:09,200 Speaker 1: U S, if you've ever visited here at some point 204 00:13:09,520 --> 00:13:12,280 Speaker 1: or you came to live here, one of The first 205 00:13:12,320 --> 00:13:16,520 Speaker 1: things that will consistently surprise you is gonna be the food. 206 00:13:16,920 --> 00:13:20,640 Speaker 1: It is crazy here. There's so much great food, so 207 00:13:20,720 --> 00:13:23,520 Speaker 1: much of it is so bad for you. Um. I 208 00:13:23,559 --> 00:13:26,400 Speaker 1: think like all all of my friends who nationals from 209 00:13:26,480 --> 00:13:31,120 Speaker 1: other countries, whether they are like very high faluting professors, 210 00:13:31,200 --> 00:13:34,480 Speaker 1: whether there's someone traveling on a gap here, whether they're 211 00:13:34,520 --> 00:13:40,040 Speaker 1: like whomever they are, they always point this out. The 212 00:13:40,160 --> 00:13:44,000 Speaker 1: portions are huge. There are things in the industry of 213 00:13:44,120 --> 00:13:47,439 Speaker 1: US food that don't really exist in other places, like 214 00:13:47,679 --> 00:13:51,360 Speaker 1: free refills on soda that's not a thing in a 215 00:13:51,400 --> 00:13:55,280 Speaker 1: lot of other places. Right, Like, uh, we we've got everything. 216 00:13:55,280 --> 00:13:58,920 Speaker 1: We had supersized stuff. You can you can go into 217 00:13:59,480 --> 00:14:03,199 Speaker 1: any can venience store on this planet and for like 218 00:14:03,520 --> 00:14:06,880 Speaker 1: less than three dollars you can get a barrel of 219 00:14:07,280 --> 00:14:12,160 Speaker 1: soda or slushy and the big girl, the big again, 220 00:14:12,400 --> 00:14:15,880 Speaker 1: the big Think about why it works, guys, because it's right. 221 00:14:15,920 --> 00:14:18,760 Speaker 1: We talked about this before. The fries generally, that's what 222 00:14:18,840 --> 00:14:22,240 Speaker 1: include is included in supersizing something. The fries and the 223 00:14:22,320 --> 00:14:26,120 Speaker 1: drink the two cheapest things to produce on their menus. 224 00:14:26,440 --> 00:14:31,920 Speaker 1: You just get more of the stuff. Yeah, exactly. And 225 00:14:31,920 --> 00:14:36,200 Speaker 1: and there's this um to me, it's fascinating. There's this 226 00:14:37,320 --> 00:14:43,280 Speaker 1: new era of combining brands and flavors like Taco Bell 227 00:14:43,400 --> 00:14:47,480 Speaker 1: will have a Derrito's taco or whatever, and um, whenever 228 00:14:47,480 --> 00:14:51,040 Speaker 1: we mentioned Dorrito's, shout out to our Robert Evans. Uh, 229 00:14:51,760 --> 00:14:56,080 Speaker 1: we see these the Dolja cat extra value meal right 230 00:14:56,200 --> 00:15:03,120 Speaker 1: right branded McDonald's meals. M some one at Nibisco is 231 00:15:03,160 --> 00:15:06,600 Speaker 1: a lunatic and they're like, what can't an oreo be 232 00:15:06,720 --> 00:15:10,520 Speaker 1: flavored with? You know what I mean? Like, we're people 233 00:15:10,600 --> 00:15:14,960 Speaker 1: are finding these iterations or companies rather finding these iterations 234 00:15:15,520 --> 00:15:21,560 Speaker 1: of slightly changed new stuff, novelty stuff, and trying to 235 00:15:21,600 --> 00:15:24,640 Speaker 1: figure out if that becomes the hottest new thing. This 236 00:15:24,720 --> 00:15:27,480 Speaker 1: doesn't always work. For a long time, there was a 237 00:15:27,600 --> 00:15:30,800 Speaker 1: museum that was a kind of a hall of shame 238 00:15:31,360 --> 00:15:36,280 Speaker 1: of failed failed food products, and that's where we run 239 00:15:36,280 --> 00:15:40,360 Speaker 1: into stuff like, um, do you remember when I think 240 00:15:40,400 --> 00:15:45,560 Speaker 1: it was Hinds a while back they had said ketchup 241 00:15:45,600 --> 00:15:48,120 Speaker 1: doesn't have to be read. Let's make it green, let's 242 00:15:48,120 --> 00:15:50,000 Speaker 1: make it purple. Let's see if kids are into it. 243 00:15:51,280 --> 00:15:55,480 Speaker 1: They weren't. No, let's gross. Kids know what ketchup is. 244 00:15:55,480 --> 00:15:57,240 Speaker 1: The color is part of it. Making it green that 245 00:15:57,360 --> 00:16:00,520 Speaker 1: just be Honestly, I'm picturing tasting green and catch up. 246 00:16:00,560 --> 00:16:03,480 Speaker 1: In my mind, it would be like disfluency. It wouldn't 247 00:16:03,480 --> 00:16:07,800 Speaker 1: taste the same, just like based on my visual input. Absolutely, yeah, 248 00:16:07,840 --> 00:16:14,120 Speaker 1: everybody has that low level synesthesia, I would think, because 249 00:16:14,360 --> 00:16:17,880 Speaker 1: like we don't talk about it maybe as often as 250 00:16:17,880 --> 00:16:22,240 Speaker 1: we should as a society. But the concept of taste 251 00:16:22,280 --> 00:16:26,800 Speaker 1: and everything that goes into it, it's um It's almost 252 00:16:26,840 --> 00:16:32,080 Speaker 1: like the way people analyze hallucinogens. They're seen and setting 253 00:16:32,520 --> 00:16:37,120 Speaker 1: and you are. Your interpretation of the taste of what 254 00:16:37,120 --> 00:16:43,680 Speaker 1: you're eating is highly based on your visual input. Like, yeah, 255 00:16:43,880 --> 00:16:48,840 Speaker 1: green catchup tastes different because your eyes are helping you 256 00:16:48,960 --> 00:16:51,280 Speaker 1: taste it. In your eyes are like its green. I 257 00:16:51,320 --> 00:16:53,840 Speaker 1: don't trust it. Well, it's like someone once told me, 258 00:16:53,880 --> 00:16:56,640 Speaker 1: I didn't believe it. Maybe it was you Ben that 259 00:16:57,000 --> 00:17:01,239 Speaker 1: all fruit loops taste the same, but they're different colors, 260 00:17:01,280 --> 00:17:03,320 Speaker 1: And in my mind that makes one of them tastes 261 00:17:03,360 --> 00:17:06,119 Speaker 1: like lime and this one tastes like razzleberries, you know, 262 00:17:06,160 --> 00:17:08,760 Speaker 1: But apparently they all taste the same. It's just your 263 00:17:08,760 --> 00:17:11,280 Speaker 1: brain tricking you and the thing that tastes different because 264 00:17:11,280 --> 00:17:16,120 Speaker 1: they're different colors, or like power Aid and Gatorade literally 265 00:17:16,200 --> 00:17:20,680 Speaker 1: tastes blue. There's a flavor we just all call it blue. Yep. 266 00:17:20,840 --> 00:17:23,199 Speaker 1: There's not like a blue fruit that we know of 267 00:17:23,440 --> 00:17:32,159 Speaker 1: that's involved straight blue. They get the name with the 268 00:17:32,200 --> 00:17:34,480 Speaker 1: color from from from the barring. That's that's that's the 269 00:17:35,040 --> 00:17:41,960 Speaker 1: most naturally occurring natural right. So yeah, and shout out 270 00:17:42,000 --> 00:17:46,080 Speaker 1: to Dave Chappelle, grape Drink and so on. So the 271 00:17:46,280 --> 00:17:52,280 Speaker 1: science here clearly, clearly, the science here is objectively amazing, 272 00:17:52,400 --> 00:17:56,720 Speaker 1: Like we're talking about with them, the breakthroughs in processing 273 00:17:56,760 --> 00:18:00,600 Speaker 1: food and making it last longer. In theory, this could 274 00:18:00,680 --> 00:18:04,359 Speaker 1: be a very very good thing for hundreds of millions 275 00:18:04,359 --> 00:18:07,520 Speaker 1: of people around the world who are experiencing food in security. 276 00:18:07,800 --> 00:18:11,560 Speaker 1: Right now, you can have something that doesn't go bad 277 00:18:12,000 --> 00:18:14,400 Speaker 1: within a few days or a few weeks. I mean, 278 00:18:14,680 --> 00:18:19,639 Speaker 1: a double cheeseburger McDonald's is literally you know, you're someone 279 00:18:19,680 --> 00:18:23,200 Speaker 1: that's starving it. It does tick the boxes of like, 280 00:18:23,359 --> 00:18:27,240 Speaker 1: you know, caloric sustenance. Um. So one could argue that 281 00:18:27,280 --> 00:18:29,560 Speaker 1: they are providing a service in some ways, you know, 282 00:18:29,640 --> 00:18:32,040 Speaker 1: and there's so many of them, they're so available. I 283 00:18:32,080 --> 00:18:35,040 Speaker 1: don't know. Now you're saying now you can not have food, 284 00:18:35,480 --> 00:18:38,800 Speaker 1: you can also have type two diabetes. You're welcome. Well, 285 00:18:38,880 --> 00:18:43,119 Speaker 1: I'm just saying it's I don't mean to oversimplify. I 286 00:18:43,200 --> 00:18:45,480 Speaker 1: just mean, you know, there are people that that is 287 00:18:46,320 --> 00:18:48,679 Speaker 1: a an option. It's a big deal. I agree, I 288 00:18:48,720 --> 00:18:51,520 Speaker 1: am not I'm not disagreeing. I'm just saying there's a cost, 289 00:18:51,720 --> 00:18:56,320 Speaker 1: there's an added extras that is unseen, yes to the 290 00:18:56,359 --> 00:19:04,159 Speaker 1: healthcare system, all of along a long tail cost it. 291 00:19:04,400 --> 00:19:10,119 Speaker 1: Ultimately at some point that double cheeseburger maybe costing consumers 292 00:19:10,200 --> 00:19:14,040 Speaker 1: much more than a pop if you look at if 293 00:19:14,080 --> 00:19:16,879 Speaker 1: you look at chronic health conditions that can result from this. 294 00:19:16,920 --> 00:19:19,399 Speaker 1: And this is not a hit piece on fast food. 295 00:19:19,480 --> 00:19:23,520 Speaker 1: Obviously we love this stuff, we love junk food, but 296 00:19:24,080 --> 00:19:26,639 Speaker 1: there are things we need to know about. This probably 297 00:19:26,680 --> 00:19:31,399 Speaker 1: one of the best examples, like most Zeitgeiste examples of 298 00:19:31,520 --> 00:19:35,399 Speaker 1: just how far process food has come are things like 299 00:19:35,440 --> 00:19:39,720 Speaker 1: spam and things like the Humble Twinkie. H Josh and 300 00:19:39,800 --> 00:19:43,639 Speaker 1: Chuck are compadres over its stuff. You should know, years 301 00:19:43,640 --> 00:19:46,520 Speaker 1: and years ago did an excellent deep dive into the 302 00:19:46,560 --> 00:19:48,600 Speaker 1: story of the Twin Game. Pretty sure that was them, 303 00:19:49,000 --> 00:19:53,199 Speaker 1: and this thing just it's like again, it feels like 304 00:19:53,200 --> 00:19:57,560 Speaker 1: we're a time traveler. From the sixteen hundreds. Twinkies stay 305 00:19:57,760 --> 00:20:02,639 Speaker 1: edible much longer then they should, you know, up until 306 00:20:02,760 --> 00:20:07,639 Speaker 1: quite recently in the history of humanity, that was considered 307 00:20:07,880 --> 00:20:12,040 Speaker 1: very strange, and rightly so. At this point, I think 308 00:20:12,320 --> 00:20:17,520 Speaker 1: we should pause for a word from our sponsor, maybe RBS, 309 00:20:17,640 --> 00:20:22,000 Speaker 1: I don't know, uh, And let's return to dive into 310 00:20:22,119 --> 00:20:33,000 Speaker 1: just how much junk we're talking about. We're back peek 311 00:20:33,040 --> 00:20:37,959 Speaker 1: behind the curtain. I'm trying to say this diplomatically, but 312 00:20:38,640 --> 00:20:40,800 Speaker 1: most of the times now I was thinking about when 313 00:20:40,800 --> 00:20:44,159 Speaker 1: people use the word junk, and most of the times 314 00:20:44,160 --> 00:20:47,240 Speaker 1: now I only hear the word junk used in the 315 00:20:47,280 --> 00:20:52,199 Speaker 1: phrase junk food, or honestly, when people are referring to 316 00:20:52,240 --> 00:20:56,040 Speaker 1: their genitalia. Right. Oh, yeah, that's a good old trustee 317 00:20:56,200 --> 00:21:00,840 Speaker 1: like that. Junk bonds, remember that that was like financial thing. 318 00:21:00,920 --> 00:21:04,000 Speaker 1: I think that refers to like crappy stocks. I don't 319 00:21:04,040 --> 00:21:06,919 Speaker 1: really know. I always think about a junkyard like a 320 00:21:06,960 --> 00:21:10,160 Speaker 1: place where cars go to die and then the parts 321 00:21:10,160 --> 00:21:14,879 Speaker 1: of them live again. That's poetic. Yeah, junk bonds have 322 00:21:14,960 --> 00:21:17,280 Speaker 1: a higher bonds issued by companies that have a higher 323 00:21:17,359 --> 00:21:22,679 Speaker 1: risk of default, right right, It's a high risk, potentially 324 00:21:22,800 --> 00:21:27,080 Speaker 1: high profit, but when we're when we're talking about junk food, 325 00:21:27,280 --> 00:21:29,480 Speaker 1: we're talking about a lot of junk, and we're talking 326 00:21:29,520 --> 00:21:35,800 Speaker 1: about really fascinating modern history. Uh, snacks have existed forever. 327 00:21:36,160 --> 00:21:40,600 Speaker 1: Snacks predate the written word, Snacks predate human beings. We 328 00:21:40,680 --> 00:21:45,119 Speaker 1: know that other primates and vast assortment of animals have 329 00:21:45,400 --> 00:21:50,199 Speaker 1: like their their favorite preferred snacks and so on. And 330 00:21:50,240 --> 00:21:53,360 Speaker 1: there are things that are considered like the premo goods 331 00:21:53,760 --> 00:21:58,199 Speaker 1: to you know, Corvid's to. Uh, this applies to like 332 00:21:58,320 --> 00:22:04,000 Speaker 1: citaceans as well. Every living thing kind of loves snacks. 333 00:22:04,640 --> 00:22:11,440 Speaker 1: But the idea of unhealthy, cheap, mass produced food really 334 00:22:11,520 --> 00:22:14,520 Speaker 1: kind of has its origin point in the popularization of 335 00:22:14,640 --> 00:22:19,760 Speaker 1: refined sugar and the harbinger of modern junk food. Torre 336 00:22:19,800 --> 00:22:23,360 Speaker 1: and most foods historians like. The first really known, well 337 00:22:23,440 --> 00:22:28,400 Speaker 1: known example is cracker Jack's. And I need some help 338 00:22:28,440 --> 00:22:32,320 Speaker 1: on this one, guys. Is it cracker jack or cracker 339 00:22:32,480 --> 00:22:39,720 Speaker 1: Jack's is a singular or plural? I thought it was apostrophe. Yes, well, Matt, 340 00:22:40,520 --> 00:22:46,400 Speaker 1: you're chaotic evil today like cracker Jack's or crackers Jack. 341 00:22:46,800 --> 00:22:50,159 Speaker 1: It's cracker Jack. And and then Jack is a character. 342 00:22:50,680 --> 00:22:52,720 Speaker 1: Jack is the little dude with a dog I'm not 343 00:22:52,760 --> 00:22:55,600 Speaker 1: sure if Jack is the dog. The dog. The dog's 344 00:22:55,640 --> 00:22:59,240 Speaker 1: name is Bingo. So Jack is a little sailor boy. Yeah, 345 00:22:59,359 --> 00:23:03,920 Speaker 1: that's cracker Jack. That's cracker Jack. Yeah, it's cracker Jack 346 00:23:04,080 --> 00:23:08,560 Speaker 1: is a caramel coated molasses flavored mixture of popcorn and 347 00:23:08,600 --> 00:23:13,040 Speaker 1: peanuts famous at baseball fields around around the country that, 348 00:23:13,240 --> 00:23:17,919 Speaker 1: for some reason inexplicably has a sailor on the front 349 00:23:17,920 --> 00:23:21,240 Speaker 1: of the box and his trusty dog, Bingo. Because someone 350 00:23:22,160 --> 00:23:26,919 Speaker 1: back in the eighteen nineties was like, you know what 351 00:23:26,960 --> 00:23:30,120 Speaker 1: I think of when I think of popcorn and caramel 352 00:23:30,160 --> 00:23:33,840 Speaker 1: and peanuts, And someone's like, oh, the Navy, and they're like, absolutely, 353 00:23:34,040 --> 00:23:36,200 Speaker 1: that's our that's our guy. Just sort of like that 354 00:23:36,320 --> 00:23:39,960 Speaker 1: grow with the umbrella on the salt, you know, like, 355 00:23:40,080 --> 00:23:44,080 Speaker 1: what's that about. I mean, it's inextricably bound to salt. 356 00:23:44,160 --> 00:23:46,440 Speaker 1: Now I just can't I can't think about salt without 357 00:23:46,480 --> 00:23:48,920 Speaker 1: thinking about that little girl holding the umbrella. It's classic 358 00:23:49,359 --> 00:23:53,439 Speaker 1: imagery and Mr Peanut right, at least that guy is 359 00:23:53,520 --> 00:23:58,800 Speaker 1: like a peanut, although he is very obviously a morally 360 00:23:58,840 --> 00:24:03,200 Speaker 1: bankrupt p nut because he is selling out as Fellows right, 361 00:24:03,240 --> 00:24:06,800 Speaker 1: he's the one percenter of peanuts. He's got that monocle too, 362 00:24:06,840 --> 00:24:09,440 Speaker 1: which is always a bad sign. Right, He's like eats 363 00:24:09,480 --> 00:24:13,399 Speaker 1: my breath, my flesh. One thing I want to just 364 00:24:13,480 --> 00:24:16,000 Speaker 1: bring up, because we talked about cracker Jack, guys, is 365 00:24:16,000 --> 00:24:18,400 Speaker 1: the fact that a lot of these brands we know 366 00:24:18,560 --> 00:24:21,679 Speaker 1: that maybe we grew up with watching advertisements for or 367 00:24:21,760 --> 00:24:26,280 Speaker 1: just eating as children. Uh, most of these, if not all, 368 00:24:26,640 --> 00:24:29,879 Speaker 1: are now owned by another company. So cracker Jack is 369 00:24:29,920 --> 00:24:33,719 Speaker 1: now a part of Frido Lay, the huge food company, 370 00:24:33,760 --> 00:24:37,160 Speaker 1: and Friedo Lay, a huge food company, is owned by Pepsi, 371 00:24:37,480 --> 00:24:41,000 Speaker 1: the Pepsi Corporation. Uh. So it's just like again those 372 00:24:41,040 --> 00:24:43,199 Speaker 1: Matroshka dolls. And in the end, there it's a there 373 00:24:43,240 --> 00:24:45,920 Speaker 1: are only a handful of giant food conglomerates that own 374 00:24:46,160 --> 00:24:50,240 Speaker 1: all the stuff. Yeah, it's big, big, one snack to 375 00:24:50,320 --> 00:24:54,480 Speaker 1: rule them all vibes, you know, because these uh we'll 376 00:24:54,520 --> 00:24:58,320 Speaker 1: talk about this too. It's it's something that should kind 377 00:24:58,400 --> 00:25:03,000 Speaker 1: of disturb you and we'll get to it. So what 378 00:25:03,119 --> 00:25:05,680 Speaker 1: we can what we can glean from all of this 379 00:25:06,200 --> 00:25:09,480 Speaker 1: is that junk food, in one form or another, has 380 00:25:09,600 --> 00:25:13,960 Speaker 1: been with this country for a long long time, a 381 00:25:14,040 --> 00:25:19,720 Speaker 1: delicious shadow just following modern society all the days of 382 00:25:19,760 --> 00:25:23,760 Speaker 1: its life. The United States even has an official junk 383 00:25:23,760 --> 00:25:28,000 Speaker 1: Food Day. This stuff is popular. As of twenty seventeen, 384 00:25:28,560 --> 00:25:34,520 Speaker 1: the average resident of the US was eating a diet 385 00:25:34,640 --> 00:25:38,280 Speaker 1: where like twenty eight point eight percent of their caloric 386 00:25:38,359 --> 00:25:44,600 Speaker 1: intake came from what are sometimes euphemistically called nutrient poor foods, 387 00:25:44,640 --> 00:25:49,160 Speaker 1: just like h f s s, it's another term for 388 00:25:49,320 --> 00:25:55,639 Speaker 1: junk food. It's synonymous of people living in this country 389 00:25:56,080 --> 00:26:00,000 Speaker 1: have reported that they eat fast food about once a month, 390 00:26:00,200 --> 00:26:03,360 Speaker 1: at least once a month, right, that's the that's the minimum. 391 00:26:03,400 --> 00:26:06,639 Speaker 1: On the other side, if you're talking about people who 392 00:26:07,080 --> 00:26:09,960 Speaker 1: never ever, ever ever eat it a fast food chain, 393 00:26:10,160 --> 00:26:14,000 Speaker 1: you're talking about just like four percent of Americans. And 394 00:26:14,080 --> 00:26:16,560 Speaker 1: you know, we've got a lot of people in the 395 00:26:16,680 --> 00:26:21,000 Speaker 1: in the crowd today who are let's say pscytarian or flexitarian, 396 00:26:21,119 --> 00:26:26,400 Speaker 1: or vegetarian or or vegan um these you know, and 397 00:26:26,560 --> 00:26:29,439 Speaker 1: they may be motivated by a number of interests like uh, 398 00:26:29,520 --> 00:26:32,560 Speaker 1: there may be ethical concerns, there may be dietary or 399 00:26:32,640 --> 00:26:36,600 Speaker 1: health concerns. But even if you have a more tightly 400 00:26:36,720 --> 00:26:42,520 Speaker 1: curated diet, it's quite possible for junk food to sneak 401 00:26:42,560 --> 00:26:47,280 Speaker 1: into that diet, and for the brands that produce stuff 402 00:26:47,320 --> 00:26:51,800 Speaker 1: you would never eat. To just buy another company, another brand, 403 00:26:52,080 --> 00:26:55,680 Speaker 1: and then sell you something under that label. That's that's 404 00:26:55,720 --> 00:26:59,760 Speaker 1: what's happening. There is a true hidden hand at play here. 405 00:26:59,800 --> 00:27:03,520 Speaker 1: At it's deeper than many people realize when they're in 406 00:27:03,520 --> 00:27:07,160 Speaker 1: the grocery store. But like if you like a sense 407 00:27:07,160 --> 00:27:11,360 Speaker 1: of scale, so we said, fast food is not always 408 00:27:11,400 --> 00:27:15,359 Speaker 1: the same as junk food. There are healthy things you 409 00:27:15,400 --> 00:27:18,720 Speaker 1: can eat at a at a your local fast food joint. 410 00:27:20,320 --> 00:27:23,240 Speaker 1: But just to get a sense of the economics of 411 00:27:23,320 --> 00:27:25,480 Speaker 1: play here, I think it's important for us to note 412 00:27:25,520 --> 00:27:29,879 Speaker 1: the fast food industry in the US alone brakes in 413 00:27:30,200 --> 00:27:35,119 Speaker 1: about a hundred and sixty billion dollars in sales per 414 00:27:35,240 --> 00:27:39,560 Speaker 1: year every year. And that is just one slice of 415 00:27:39,560 --> 00:27:43,800 Speaker 1: the junk food pizza pie, because that doesn't count the 416 00:27:43,840 --> 00:27:46,959 Speaker 1: stuff we would call convenience foods. Like if you if 417 00:27:47,000 --> 00:27:49,960 Speaker 1: you go to a gas station, um, like a popular 418 00:27:50,040 --> 00:27:53,840 Speaker 1: gas station in the southeast of America is something called 419 00:27:54,119 --> 00:27:58,080 Speaker 1: quick trip, which for some reason doesn't have a C 420 00:27:58,480 --> 00:28:01,080 Speaker 1: in the name. It's q I too quick for that. 421 00:28:01,119 --> 00:28:05,640 Speaker 1: There's no time, right. They took the money they saved 422 00:28:06,000 --> 00:28:08,159 Speaker 1: by cutting that sea out of the signs, and they 423 00:28:08,200 --> 00:28:10,880 Speaker 1: passed those savings onto you now shut up and eat 424 00:28:10,880 --> 00:28:15,120 Speaker 1: your takeedos which are they are? And many of those 425 00:28:15,240 --> 00:28:19,840 Speaker 1: now have their own many fast food chain restaurants within them, 426 00:28:19,880 --> 00:28:24,080 Speaker 1: which is a fascinating development along with all the corn 427 00:28:24,160 --> 00:28:27,159 Speaker 1: nuts and checks mix you could ever want. Even some 428 00:28:27,240 --> 00:28:30,040 Speaker 1: of the like you know, lower tier type gas stations 429 00:28:30,040 --> 00:28:33,320 Speaker 1: will have like a little fried chicken counter or you know, 430 00:28:33,560 --> 00:28:36,359 Speaker 1: something like that. But you're right, like Quick trip is 431 00:28:36,400 --> 00:28:39,840 Speaker 1: all about like pizzas. They have like a pizza uh counter, 432 00:28:40,080 --> 00:28:41,640 Speaker 1: and they you can get you can order a whole 433 00:28:41,640 --> 00:28:44,440 Speaker 1: pizza from Quick Trips. Yeah, yeah you can. And also 434 00:28:44,560 --> 00:28:48,840 Speaker 1: I want to give credit where it's due. Uh. Probably 435 00:28:50,120 --> 00:28:52,160 Speaker 1: the best some of the best fried chicken I have 436 00:28:52,280 --> 00:28:55,320 Speaker 1: ever personally experienced in this country has been in like 437 00:28:55,400 --> 00:28:58,920 Speaker 1: hole in the wall gas stations. It's just it's just 438 00:28:59,600 --> 00:29:02,000 Speaker 1: some I don't even know if he works there or 439 00:29:02,040 --> 00:29:05,640 Speaker 1: if he just like has chicken, you know, and it's 440 00:29:05,680 --> 00:29:09,360 Speaker 1: it's almost always pretty great. One of the best breakfast 441 00:29:09,360 --> 00:29:11,760 Speaker 1: biscuits I've ever had in my life and believe I 442 00:29:11,800 --> 00:29:15,000 Speaker 1: ever will have as at this little gas station in Athens, 443 00:29:15,040 --> 00:29:19,280 Speaker 1: Georgia called the Bread Basket. Um. So check it out 444 00:29:19,320 --> 00:29:21,000 Speaker 1: if you're ever in Athens. It's awesome. It's that you 445 00:29:21,000 --> 00:29:24,000 Speaker 1: can get them with like smoked red sausage links and 446 00:29:24,080 --> 00:29:26,760 Speaker 1: like just the most fluffy, cheesy scrambled eggs and like 447 00:29:26,800 --> 00:29:29,840 Speaker 1: totally homemade biscuits and they sell out when they sell out. Um, 448 00:29:29,920 --> 00:29:33,840 Speaker 1: So that is a pro food tip for anybody passing Athens, 449 00:29:33,880 --> 00:29:36,840 Speaker 1: like the Chicken Guy or like some of the some 450 00:29:37,040 --> 00:29:43,240 Speaker 1: of the best Mexican stack food is. We're very fortunate 451 00:29:43,240 --> 00:29:46,880 Speaker 1: here in Atlanta for places like Buford Highway in Doorville 452 00:29:47,160 --> 00:29:51,080 Speaker 1: because some of the best food in the city is 453 00:29:51,120 --> 00:29:54,040 Speaker 1: like hidden away and these little strip malls and you 454 00:29:54,360 --> 00:29:57,800 Speaker 1: wouldn't notice it right until you go in and you 455 00:29:57,840 --> 00:29:59,720 Speaker 1: have some of the most amazing food of your life. 456 00:30:00,440 --> 00:30:04,080 Speaker 1: Is it good for you though? Right? Is? That's the question? Well, 457 00:30:04,160 --> 00:30:06,880 Speaker 1: we have to define good, all right, So as far 458 00:30:06,920 --> 00:30:10,440 Speaker 1: as your body is concerned, as far as the millions 459 00:30:10,480 --> 00:30:13,560 Speaker 1: of years of evolution that have molded you up to 460 00:30:13,600 --> 00:30:17,719 Speaker 1: this point, as far as that's all concerned, this is great. 461 00:30:18,200 --> 00:30:23,160 Speaker 1: This is aces. Those salty, sweet, fatty flavors are everything 462 00:30:23,280 --> 00:30:27,680 Speaker 1: the human body has evolved to covet. Your digestive system 463 00:30:27,800 --> 00:30:31,480 Speaker 1: is like we are hashtag winning, you know what I mean. 464 00:30:31,960 --> 00:30:35,200 Speaker 1: We don't have to hunt and forage for another twelve 465 00:30:35,280 --> 00:30:37,480 Speaker 1: hours or what. I don't know, just just in case 466 00:30:37,840 --> 00:30:41,320 Speaker 1: your your primal brain is saying to you, but just 467 00:30:41,440 --> 00:30:46,040 Speaker 1: in case supersize those fries. You know, we don't know, 468 00:30:46,080 --> 00:30:49,560 Speaker 1: we will be here again. And even though you are 469 00:30:49,640 --> 00:30:53,200 Speaker 1: not going to be hunted by some uh, non human 470 00:30:53,240 --> 00:30:57,480 Speaker 1: predator at this point, your brain doesn't know that. Your 471 00:30:57,520 --> 00:31:01,960 Speaker 1: brain is thinking the wolves are come in. I need 472 00:31:02,000 --> 00:31:06,240 Speaker 1: to have another cheeseburger, just in case there's no food 473 00:31:06,280 --> 00:31:10,400 Speaker 1: in the future. Like this is junk food is a 474 00:31:10,440 --> 00:31:14,960 Speaker 1: hack of this system, and it is turning sort of 475 00:31:15,000 --> 00:31:19,120 Speaker 1: the dietary goals of your body against you. And that's 476 00:31:19,160 --> 00:31:22,200 Speaker 1: where we get into some troubling aspects because in terms 477 00:31:22,240 --> 00:31:25,560 Speaker 1: of long term health, as you pointed out, Matt, junk 478 00:31:25,600 --> 00:31:29,520 Speaker 1: food can be pretty terrible. It is inarguably tied to 479 00:31:31,000 --> 00:31:35,600 Speaker 1: range of chronic health conditions like you mentioned diabetes, right, 480 00:31:35,640 --> 00:31:40,120 Speaker 1: But then there's also uh serious heart problems obesity, which 481 00:31:40,240 --> 00:31:42,360 Speaker 1: is a huge thing and could maybe even be it's 482 00:31:42,640 --> 00:31:48,680 Speaker 1: its own episode now. And it's important to note obviously 483 00:31:48,800 --> 00:31:52,920 Speaker 1: when we say, when we say obesity, we're not shaming 484 00:31:52,960 --> 00:31:57,560 Speaker 1: people for appearance or anything like that. We're building a 485 00:31:57,640 --> 00:32:00,440 Speaker 1: case that the system of junk food, he's, in a 486 00:32:00,680 --> 00:32:05,640 Speaker 1: very real way, stacked against you. The game is rigged. 487 00:32:06,400 --> 00:32:10,480 Speaker 1: Why does why does it cost more to eat a salad? 488 00:32:11,240 --> 00:32:14,240 Speaker 1: Then it does need a double cheeseburger? Right if you especially, 489 00:32:14,320 --> 00:32:17,400 Speaker 1: you consider the time that has to be factored into 490 00:32:17,560 --> 00:32:22,680 Speaker 1: raising a cow and assembling all those ingredients. Anyway, it's nuts. 491 00:32:23,080 --> 00:32:25,320 Speaker 1: We don't want to sound too cynical, but we've laid 492 00:32:25,320 --> 00:32:28,680 Speaker 1: out a pretty compelling case here. There are good reasons 493 00:32:28,720 --> 00:32:31,640 Speaker 1: why a growing number of critics say junk food isn't 494 00:32:31,680 --> 00:32:37,320 Speaker 1: just delicious, it's also dangerous. And here's the last twist. 495 00:32:38,160 --> 00:32:41,040 Speaker 1: The creators of this stuff may not really be after 496 00:32:41,160 --> 00:32:44,160 Speaker 1: you so much as they're after your children. And they 497 00:32:44,160 --> 00:32:48,120 Speaker 1: already got you a long time ago. Here's where it 498 00:32:48,200 --> 00:32:53,240 Speaker 1: gets crazy. So, yes, there's the actual conspiracy. The conspiracies 499 00:32:53,240 --> 00:32:57,120 Speaker 1: are real, but it is a strange one because it 500 00:32:57,280 --> 00:33:02,120 Speaker 1: is entirely legal for that aids. In decades, food manufacturers, 501 00:33:02,120 --> 00:33:05,640 Speaker 1: the nest Lee's, the Uni Levers, etcetera, and fast food 502 00:33:05,640 --> 00:33:10,560 Speaker 1: companies knew that the best way to sell stuff was 503 00:33:10,600 --> 00:33:13,880 Speaker 1: to make it cool to children. You're a kid. Let's 504 00:33:13,920 --> 00:33:18,840 Speaker 1: say you're a kid and you're going to school and 505 00:33:18,960 --> 00:33:22,080 Speaker 1: some friend at school is eating lunch and they have 506 00:33:22,360 --> 00:33:24,640 Speaker 1: like a fruit roll up, Like, look at me, man, 507 00:33:25,040 --> 00:33:28,680 Speaker 1: I'm styling and profile and I've got that blue flavor 508 00:33:29,200 --> 00:33:32,000 Speaker 1: fruit roll up or fruit by the foot or whatever. Uh. 509 00:33:32,040 --> 00:33:35,840 Speaker 1: And you're impressionable. You want to be seen as equal 510 00:33:36,000 --> 00:33:39,080 Speaker 1: with your peers in the social dynamic. And so the 511 00:33:39,120 --> 00:33:40,880 Speaker 1: first thing you say when you get back home is 512 00:33:40,920 --> 00:33:45,920 Speaker 1: something like, Mom, Dad, you don't understand I need fruit snacks. 513 00:33:46,320 --> 00:33:50,520 Speaker 1: Billy has fruit snacks? Do you not love me? Right? 514 00:33:50,720 --> 00:33:54,760 Speaker 1: And and this like this is real, no offense, you know, 515 00:33:54,960 --> 00:33:56,400 Speaker 1: I don't want to put you guys on the spot, 516 00:33:56,440 --> 00:33:59,960 Speaker 1: but no, Matt, this is something that I I feel 517 00:34:00,080 --> 00:34:03,960 Speaker 1: is pretty common in the world of parenting. Oh man, 518 00:34:04,000 --> 00:34:07,080 Speaker 1: my kid eats like I mean, I can't. I really 519 00:34:07,440 --> 00:34:11,279 Speaker 1: nothing I can do. She's just so particular and just 520 00:34:11,360 --> 00:34:13,840 Speaker 1: like you know, chicken nuggets. And I really hope she 521 00:34:13,880 --> 00:34:16,440 Speaker 1: grows out. I try, you, guys, I try to sneak 522 00:34:17,000 --> 00:34:21,120 Speaker 1: vegetables into spaghetti. It's awful and my hands are so 523 00:34:21,200 --> 00:34:23,600 Speaker 1: tied and I don't know who to blame. I really 524 00:34:23,600 --> 00:34:25,279 Speaker 1: hope it's just a faith. I was a picky eater 525 00:34:25,400 --> 00:34:27,480 Speaker 1: too when I was a kid, you know. But you're right. 526 00:34:27,600 --> 00:34:31,319 Speaker 1: I mean she literally she she wants slushies all the time. 527 00:34:31,640 --> 00:34:33,279 Speaker 1: She has this cute little thing she where she goes. 528 00:34:33,360 --> 00:34:38,120 Speaker 1: I need she what's what's happened to you? What's happened 529 00:34:38,160 --> 00:34:41,280 Speaker 1: to you? Well, I mean, I have nobody to blame 530 00:34:41,320 --> 00:34:44,239 Speaker 1: but myself for some of our poor eating habits. And 531 00:34:44,280 --> 00:34:47,799 Speaker 1: it's a lot of it has to do around when 532 00:34:48,040 --> 00:34:51,279 Speaker 1: and where we eat, Like what is the situation like 533 00:34:51,360 --> 00:34:55,839 Speaker 1: when we sit down to eat um? And for me, 534 00:34:56,280 --> 00:34:59,440 Speaker 1: before I had a child, it was about a television. 535 00:35:00,080 --> 00:35:03,680 Speaker 1: There's a television, there's program on, and I'm consuming food 536 00:35:03,719 --> 00:35:09,160 Speaker 1: while I'm consuming some content. And that translates too for 537 00:35:09,200 --> 00:35:13,960 Speaker 1: some reason. I think it's it's connected, certainly, but it 538 00:35:13,960 --> 00:35:17,760 Speaker 1: translates for some reason to just pour eating habits um 539 00:35:17,800 --> 00:35:19,839 Speaker 1: for me and my family because you needed to be 540 00:35:19,920 --> 00:35:23,520 Speaker 1: like modular and portable and not like require like a 541 00:35:23,560 --> 00:35:25,520 Speaker 1: sit down and think it's that's sort of part of it. 542 00:35:25,600 --> 00:35:28,320 Speaker 1: You think the function of like the set and setting. 543 00:35:29,040 --> 00:35:31,279 Speaker 1: Maybe I don't know. I think most of it has 544 00:35:31,360 --> 00:35:34,319 Speaker 1: to do with convenience of like, oh, it's time to eat, 545 00:35:34,400 --> 00:35:36,879 Speaker 1: we need to get some food together. Uh, what's in here, 546 00:35:37,120 --> 00:35:39,560 Speaker 1: we don't have that much. I should go shopping. Well, 547 00:35:39,600 --> 00:35:41,920 Speaker 1: instead of doing that, let's just get some food. Right now. 548 00:35:42,200 --> 00:35:45,120 Speaker 1: That's it. Yeah, you you nailed it, because there is 549 00:35:45,920 --> 00:35:48,800 Speaker 1: there's another cost. So we're we're talking about when we 550 00:35:48,880 --> 00:35:52,359 Speaker 1: talk about costs, we should be very clear that we're 551 00:35:52,400 --> 00:35:57,000 Speaker 1: not just talking about a financial expenditure at that time. 552 00:35:57,800 --> 00:36:01,440 Speaker 1: We're talking about the other more important currency of human life, 553 00:36:01,600 --> 00:36:04,560 Speaker 1: which is your personal time, the number of hours in 554 00:36:04,600 --> 00:36:07,879 Speaker 1: the day. Nobody gets any extra hours of the day. Uh, 555 00:36:07,920 --> 00:36:10,040 Speaker 1: and we've all at some point tried to have more 556 00:36:10,080 --> 00:36:14,000 Speaker 1: than twenty four. So you are saving. You are saving 557 00:36:14,480 --> 00:36:18,000 Speaker 1: in the currency of time, at least for a short while, 558 00:36:18,360 --> 00:36:21,960 Speaker 1: until you know, something happens and you end up having 559 00:36:22,000 --> 00:36:26,160 Speaker 1: to spend that time at the doctor's office. Like what 560 00:36:26,280 --> 00:36:29,360 Speaker 1: gets me is, so I cook a lot um and 561 00:36:29,360 --> 00:36:33,400 Speaker 1: and all three of us enjoy cooking. Uh. The trickiest 562 00:36:33,440 --> 00:36:39,400 Speaker 1: thing for me is trying to predict myself. I barely 563 00:36:39,440 --> 00:36:42,600 Speaker 1: know myself. I mean, I think most people barely know themselves. 564 00:36:42,640 --> 00:36:45,520 Speaker 1: But but it's like I have this guy in my 565 00:36:45,680 --> 00:36:49,040 Speaker 1: head and I have to have to get in front 566 00:36:49,120 --> 00:36:51,399 Speaker 1: of him. You know, I gotta figure out when he's 567 00:36:51,440 --> 00:36:55,239 Speaker 1: gonna be hungry, like thirty minutes before he hits me 568 00:36:55,320 --> 00:36:59,759 Speaker 1: to it. And that's like, why would you why would 569 00:36:59,760 --> 00:37:02,520 Speaker 1: you go through all that rigamarole when all you need 570 00:37:02,920 --> 00:37:05,239 Speaker 1: is a twenty dollar bill to be king for a 571 00:37:05,320 --> 00:37:09,520 Speaker 1: day at Taco Bell, Like, it makes sense that people 572 00:37:09,560 --> 00:37:11,920 Speaker 1: would do this. That that is how the system is hacked. 573 00:37:12,120 --> 00:37:16,960 Speaker 1: And this strategy of this strategy of singling out and 574 00:37:17,160 --> 00:37:24,279 Speaker 1: targeting children and leveraging their profound ability to influence their 575 00:37:24,320 --> 00:37:28,840 Speaker 1: parents to like current favor the strategy pre date social media. 576 00:37:29,080 --> 00:37:31,200 Speaker 1: And you see you know you you see the same 577 00:37:31,239 --> 00:37:35,279 Speaker 1: thing in the world of toys, right and then later 578 00:37:35,360 --> 00:37:37,000 Speaker 1: as kids get older, you see it in the world 579 00:37:37,000 --> 00:37:40,960 Speaker 1: of fashion and clothing. This strategy, believe it or not, 580 00:37:41,320 --> 00:37:43,200 Speaker 1: in the world of food, it used to be even 581 00:37:43,280 --> 00:37:47,000 Speaker 1: more blatant than it is today. I would like to, 582 00:37:47,640 --> 00:37:50,239 Speaker 1: you know, we're on a we're on a remote call 583 00:37:50,440 --> 00:37:53,360 Speaker 1: right now. I would like to, if it's okay, share 584 00:37:53,440 --> 00:37:58,080 Speaker 1: with you guys and early McDonald's commercial that we can 585 00:37:58,320 --> 00:38:01,600 Speaker 1: that we can watch together. It's pretty short, a little 586 00:38:01,600 --> 00:38:04,920 Speaker 1: more in a minute, but heads up to everyone in 587 00:38:04,920 --> 00:38:08,880 Speaker 1: the crowd. If you have chlorophobia fear of clowns, you 588 00:38:09,000 --> 00:38:11,319 Speaker 1: may not want to watch this video. You may just 589 00:38:11,360 --> 00:38:13,840 Speaker 1: want to hear it, but I think it's an excellent 590 00:38:13,840 --> 00:38:17,640 Speaker 1: example of the marketing at play. Here. By the way, 591 00:38:18,360 --> 00:38:22,320 Speaker 1: you can find this on YouTube as rare first ever 592 00:38:22,760 --> 00:38:28,480 Speaker 1: Ronald McDonald McDonald's commercial and producing no world Bill is 593 00:38:29,040 --> 00:38:35,160 Speaker 1: BILLI is and Hamburger eating us wound Ronald McDonald? Now, 594 00:38:35,160 --> 00:38:41,120 Speaker 1: where is that clown? Ronald? Ronald? Ronald? Hey, Lonald, you 595 00:38:41,239 --> 00:38:43,840 Speaker 1: know I am good. Hey, you've been watching TV blod 596 00:38:44,160 --> 00:38:48,080 Speaker 1: especially you've got delicious McDonald damburger. Ronald. You can't be 597 00:38:48,239 --> 00:38:50,879 Speaker 1: on TV and watch it at the same time. Now, 598 00:38:50,920 --> 00:38:52,960 Speaker 1: come on and meet the boys and girl all we've 599 00:38:53,000 --> 00:38:55,400 Speaker 1: already met. I know we're gonna be braiks too, because 600 00:38:55,480 --> 00:38:57,600 Speaker 1: I like to do everything boys and girls like to do. 601 00:38:58,000 --> 00:39:00,920 Speaker 1: First thing when it comes beating those delicious Donald Hamburger 602 00:39:01,480 --> 00:39:04,680 Speaker 1: magic great. Here keeps me well with the blood Donald Hamburgers, 603 00:39:04,880 --> 00:39:08,520 Speaker 1: frink Fries, the milkshake. Watch pow me on TV. We'll 604 00:39:08,560 --> 00:39:24,200 Speaker 1: have a lot of fun Donald Hamburger Happy, pure nightmare fuel. 605 00:39:24,800 --> 00:39:30,160 Speaker 1: I also love the phrase hamburger eatingists. That's really good. Yeah, 606 00:39:30,840 --> 00:39:36,360 Speaker 1: it's also it's directly addressing children, right, Yeah, there's that 607 00:39:36,840 --> 00:39:40,440 Speaker 1: is not aimed at an adult human who thinks, oh, 608 00:39:40,480 --> 00:39:42,959 Speaker 1: I would love to go see that clown. That makes 609 00:39:43,000 --> 00:39:46,760 Speaker 1: me hungry if only my food were a little sillier. 610 00:39:49,880 --> 00:39:53,120 Speaker 1: As a person in my thirties, I need to kick 611 00:39:53,160 --> 00:39:56,160 Speaker 1: it with this clown. We're into the same stuff. We 612 00:39:56,280 --> 00:40:00,440 Speaker 1: both like fries cups on our noses. This might be 613 00:40:00,440 --> 00:40:02,919 Speaker 1: a meat cute moment for us, you know what I mean, 614 00:40:03,239 --> 00:40:06,120 Speaker 1: just a guy in love with his clown. Out of context, 615 00:40:06,160 --> 00:40:09,120 Speaker 1: that's gonna sound weird, but this is what we're talking 616 00:40:09,160 --> 00:40:12,080 Speaker 1: about with the advertising, like as you as you pointed out, Matt, 617 00:40:12,080 --> 00:40:16,040 Speaker 1: this is clearly it's it's targeting kids. It's not illegal 618 00:40:16,120 --> 00:40:19,240 Speaker 1: to do so yet in many parts of the world, 619 00:40:19,680 --> 00:40:23,919 Speaker 1: but this type of advertising experienced a renaissance in the 620 00:40:24,000 --> 00:40:27,239 Speaker 1: age of social media. We're talking exponential growth both in 621 00:40:27,400 --> 00:40:32,360 Speaker 1: terms of reach and in terms of depth and sophistication 622 00:40:32,680 --> 00:40:38,360 Speaker 1: of demographic targeting like kids. Nowadays. I know it always 623 00:40:39,040 --> 00:40:43,480 Speaker 1: feels like we're old when we say kids, kids, lads there, 624 00:40:43,520 --> 00:40:48,880 Speaker 1: you know, back in my day blah blah blah. So 625 00:40:49,080 --> 00:40:54,479 Speaker 1: you were youthful. Podcasting keeps us youthful. You always thinking 626 00:40:54,520 --> 00:40:58,480 Speaker 1: about this and it's just a personal moment for us. 627 00:40:58,960 --> 00:41:02,560 Speaker 1: Um we all look pretty good, you know what I mean, 628 00:41:02,600 --> 00:41:05,600 Speaker 1: consider we've been through like two plus years of a pandemic. 629 00:41:05,960 --> 00:41:08,919 Speaker 1: We kind of kept it together, so more or less. Yeah, 630 00:41:10,640 --> 00:41:14,279 Speaker 1: just considering this episode, I just got over the COVID thing, 631 00:41:14,640 --> 00:41:18,319 Speaker 1: and seriously, I've gained three pounds because I didn't move, 632 00:41:18,360 --> 00:41:23,080 Speaker 1: I didn't go anywhere, and grubhub exists. That's why. Oh 633 00:41:23,160 --> 00:41:25,080 Speaker 1: no joke, dude, I think. Yeah, yeah, well, at least 634 00:41:25,120 --> 00:41:27,200 Speaker 1: for you was the COVID three. For most it was 635 00:41:27,239 --> 00:41:29,400 Speaker 1: the COVID fifteen. So I don't want to hear a 636 00:41:29,560 --> 00:41:35,000 Speaker 1: guff so. So, I mean, I think that's a good 637 00:41:35,000 --> 00:41:38,880 Speaker 1: point because people are not monolithic, right. Everybody has their 638 00:41:38,920 --> 00:41:44,960 Speaker 1: own set of circumstances and goals and constraints, and at 639 00:41:45,000 --> 00:41:48,920 Speaker 1: the end of the day, everybody just not only wants 640 00:41:48,960 --> 00:41:52,160 Speaker 1: to eat to fuel their machine that they live in, 641 00:41:52,239 --> 00:41:55,880 Speaker 1: but they want to enjoy what they're doing. And the 642 00:41:55,960 --> 00:42:01,000 Speaker 1: ability to choose what you eat is is a big, 643 00:42:01,040 --> 00:42:05,000 Speaker 1: big privilege. You know, It's something that not everybody on 644 00:42:05,040 --> 00:42:08,760 Speaker 1: the planet alive today, and that most people through throughout history, 645 00:42:08,960 --> 00:42:11,640 Speaker 1: it's it's just not something they could do, you know 646 00:42:11,680 --> 00:42:14,359 Speaker 1: what I mean. They had to for a long long 647 00:42:14,440 --> 00:42:18,440 Speaker 1: time the majority of the human population existed on grains 648 00:42:18,960 --> 00:42:23,600 Speaker 1: that they could grow with free resources like time, soil, 649 00:42:23,680 --> 00:42:28,399 Speaker 1: and water or whatever they could hunt or forage. So 650 00:42:28,840 --> 00:42:32,560 Speaker 1: the ability to say, let me pop over to a 651 00:42:32,640 --> 00:42:37,080 Speaker 1: delivery service and m hmm, yeah, a lobster role get 652 00:42:37,080 --> 00:42:41,600 Speaker 1: a lobster case dia that didn't happen before. It's not 653 00:42:41,800 --> 00:42:47,480 Speaker 1: normal and human beings have not evolved to deal with 654 00:42:47,520 --> 00:42:51,600 Speaker 1: the long term consequences of that profound privilege. Like, if 655 00:42:51,640 --> 00:42:54,600 Speaker 1: you like kids growing up now we've talked about this before. 656 00:42:55,280 --> 00:42:58,360 Speaker 1: We are all very lucky that we did not start 657 00:42:58,480 --> 00:43:02,640 Speaker 1: YouTube channels as children. Because the US does not have 658 00:43:03,440 --> 00:43:07,520 Speaker 1: the European Right to be Forgotten legislation. There is a 659 00:43:07,560 --> 00:43:10,680 Speaker 1: permanent record here and and it can be what people 660 00:43:10,760 --> 00:43:15,240 Speaker 1: call cringe worthy. So imagine growing up in a world 661 00:43:15,360 --> 00:43:19,040 Speaker 1: where one of the one of the big milestones for 662 00:43:19,080 --> 00:43:22,240 Speaker 1: you is being old enough to start an Instagram account 663 00:43:22,440 --> 00:43:24,319 Speaker 1: or something like that. And so that's a real thing 664 00:43:24,360 --> 00:43:27,680 Speaker 1: happening right there. There are people in the audience today 665 00:43:27,760 --> 00:43:33,000 Speaker 1: who right now are having that conversation about like, how 666 00:43:33,120 --> 00:43:35,239 Speaker 1: old is old enough for my kid to have a 667 00:43:35,239 --> 00:43:39,120 Speaker 1: cell phone of some sort? Right just we're living in 668 00:43:39,160 --> 00:43:44,480 Speaker 1: a material world. I did not expect the Madonna reference, 669 00:43:44,520 --> 00:43:47,200 Speaker 1: but that's where we're so like, if you're nine years 670 00:43:47,239 --> 00:43:51,200 Speaker 1: old right now, you are living in a world where 671 00:43:52,000 --> 00:43:57,480 Speaker 1: the advertisements don't turn off because unlike television, unlike radio, 672 00:43:58,560 --> 00:44:01,319 Speaker 1: it's not really an off switch for social media. You know, 673 00:44:01,400 --> 00:44:06,719 Speaker 1: whenever you log in, that activity pains somewhere right in 674 00:44:07,160 --> 00:44:13,359 Speaker 1: multiple processes and algorithms, and some some decision tree occurs 675 00:44:13,480 --> 00:44:16,960 Speaker 1: where it's like this person is out here. Now we've 676 00:44:16,960 --> 00:44:20,200 Speaker 1: got them, We've got their eyes, let's get their hearts 677 00:44:20,200 --> 00:44:24,359 Speaker 1: and minds, and it's it's tremendously effective. I um, I 678 00:44:24,440 --> 00:44:27,919 Speaker 1: was reading some studies, Like Matt, you mentioned off air 679 00:44:28,000 --> 00:44:30,160 Speaker 1: that this is a I mean, this is a big 680 00:44:30,160 --> 00:44:33,000 Speaker 1: problem in the Western world in general. But I think 681 00:44:33,000 --> 00:44:36,200 Speaker 1: you were surprised by the state of affairs in Canada, 682 00:44:36,800 --> 00:44:39,440 Speaker 1: uh and I was likewise surprised by the state of 683 00:44:39,440 --> 00:44:42,840 Speaker 1: affairs in Australia. There was a study I found conducted 684 00:44:42,880 --> 00:44:47,080 Speaker 1: by Heather J. Baldwin and several of our colleagues who 685 00:44:48,040 --> 00:44:54,600 Speaker 1: breaks down how social media engagement correlates to dietary choices 686 00:44:54,960 --> 00:44:58,920 Speaker 1: in young populations. These studies build a pretty clear case 687 00:44:59,000 --> 00:45:03,239 Speaker 1: that sophisticate it add targeting programs are pushing kids to 688 00:45:03,360 --> 00:45:07,800 Speaker 1: consume more unhealthy stuff more often, and have been doing 689 00:45:07,880 --> 00:45:12,359 Speaker 1: so for a long time. Like this ties into the 690 00:45:12,400 --> 00:45:18,760 Speaker 1: concept of inequality. This ties into, of course, quarterly profits 691 00:45:18,840 --> 00:45:23,080 Speaker 1: so many other things. But why is it all matter? Right? 692 00:45:23,120 --> 00:45:25,120 Speaker 1: One of the big questions, one of the big badgers 693 00:45:25,160 --> 00:45:28,880 Speaker 1: in the bag here is something I'm pretty sure a 694 00:45:28,880 --> 00:45:30,960 Speaker 1: lot of people just ask themselves in the course of 695 00:45:31,000 --> 00:45:35,840 Speaker 1: this episode. Isn't it up to the parents, right? Isn't 696 00:45:35,880 --> 00:45:38,879 Speaker 1: it up to the guardians the authority figures of these 697 00:45:38,960 --> 00:45:44,759 Speaker 1: children to say, Hey, pizza is a treat. Pizzas for closers, 698 00:45:45,200 --> 00:45:48,000 Speaker 1: all right, So you gotta you better do well on 699 00:45:48,040 --> 00:45:50,440 Speaker 1: that math test, or you better read those books and 700 00:45:50,480 --> 00:45:54,560 Speaker 1: you'll get a personal pampie. That's a little bit misleading. 701 00:45:55,120 --> 00:45:58,200 Speaker 1: There are a lot of factors that tie into over 702 00:45:58,239 --> 00:46:01,560 Speaker 1: consumption of what we call junk, and those factors add 703 00:46:01,600 --> 00:46:06,040 Speaker 1: up down the road there. It's clearly linked to distressing 704 00:46:06,160 --> 00:46:11,600 Speaker 1: levels of obesity. Obesity is spiking in developing countries, and 705 00:46:12,080 --> 00:46:16,520 Speaker 1: this rise to obesity across the globe is inarguably tied 706 00:46:16,600 --> 00:46:21,320 Speaker 1: to the massive success of fast food and junk food marketing. 707 00:46:21,480 --> 00:46:23,720 Speaker 1: Oh yes, Ben it goes deeper than all of this stuff, 708 00:46:23,760 --> 00:46:27,120 Speaker 1: especially physical fitness. There's another study. In two thousand eight, 709 00:46:27,360 --> 00:46:31,319 Speaker 1: the Script's Research Institute found data suggesting that consuming junk 710 00:46:31,360 --> 00:46:35,680 Speaker 1: food can actually change your brain activity, how your brain 711 00:46:35,960 --> 00:46:39,640 Speaker 1: thinks and feels about food. You want that sweet, salty, 712 00:46:39,719 --> 00:46:42,400 Speaker 1: savory hits so bad your brain might just start treating 713 00:46:42,440 --> 00:46:46,520 Speaker 1: it like an addictive drug, like my caffeine. You know, 714 00:46:46,560 --> 00:46:50,719 Speaker 1: I did sober January. Um, but I basically replaced alcohol 715 00:46:50,760 --> 00:46:53,279 Speaker 1: with tons and tons of coffee, so I am now 716 00:46:53,360 --> 00:46:55,920 Speaker 1: officially a coffee attict. But have you ever seen those 717 00:46:55,920 --> 00:46:58,480 Speaker 1: stats that say cheese affects your brain the same way 718 00:46:58,520 --> 00:47:03,439 Speaker 1: like crack cocaine does. M what's a there's a great 719 00:47:03,520 --> 00:47:06,279 Speaker 1: running joke. I can't remember that. It's Acclaimation series, but 720 00:47:06,360 --> 00:47:09,680 Speaker 1: it's this guy who loves wensley Dale cheese. Anyway. Yeah, 721 00:47:09,760 --> 00:47:12,560 Speaker 1: cheese is amazing. Check out our big Cheese episode. There 722 00:47:12,640 --> 00:47:16,520 Speaker 1: is a real conspiracy. We've figured it out, and none 723 00:47:16,520 --> 00:47:20,480 Speaker 1: of us stop eating cheese because that stuff is astonishing. 724 00:47:20,680 --> 00:47:25,880 Speaker 1: Go humans, well done. Whoever, whoever you're nazy bastard was 725 00:47:26,320 --> 00:47:28,480 Speaker 1: who just didn't put the milk away for a while. 726 00:47:29,480 --> 00:47:31,880 Speaker 1: You're a genius. You're a genius and thank you for 727 00:47:31,920 --> 00:47:36,880 Speaker 1: your service. So thank you for being so brilliantly lazy. 728 00:47:37,160 --> 00:47:42,240 Speaker 1: So this is a long term problem and it hinges 729 00:47:42,320 --> 00:47:46,320 Speaker 1: on a vulnerable population that ticks a lot of boxes 730 00:47:46,320 --> 00:47:50,000 Speaker 1: for vulnerability. We're talking about populations that are often less wealthy. 731 00:47:50,200 --> 00:47:54,799 Speaker 1: We're talking about children, right, younger demographics, and then we're 732 00:47:54,840 --> 00:47:59,759 Speaker 1: also talking about people who've often been historically disadvantage. That's 733 00:47:59,760 --> 00:48:02,440 Speaker 1: what you see a lot of rises of fast food consumption, 734 00:48:02,719 --> 00:48:04,759 Speaker 1: and then years on that's where you see the rise 735 00:48:04,760 --> 00:48:09,600 Speaker 1: of chronic health conditions created by that consumption. Anyone who 736 00:48:09,600 --> 00:48:14,680 Speaker 1: has ever had a food craving knows that addictive tendency 737 00:48:14,760 --> 00:48:19,319 Speaker 1: that you're talking about. That And look, people can look 738 00:48:19,400 --> 00:48:23,879 Speaker 1: down their noses at at some single parent feeding their 739 00:48:23,960 --> 00:48:28,279 Speaker 1: kids fast food. But doing that denotes a lack of 740 00:48:28,360 --> 00:48:32,320 Speaker 1: critical thinking, because if you really explore what is leading 741 00:48:32,360 --> 00:48:34,919 Speaker 1: people to that decision, you're going to see that there's 742 00:48:34,960 --> 00:48:40,360 Speaker 1: some harsh economic realities. Eating healthy food is a privilege. 743 00:48:40,719 --> 00:48:43,600 Speaker 1: That is why the stuff that is good for you 744 00:48:43,880 --> 00:48:47,440 Speaker 1: can sometimes be more expensive. Now you know the world 745 00:48:47,480 --> 00:48:50,600 Speaker 1: is full of tips about how to navigate this, Like 746 00:48:50,719 --> 00:48:55,279 Speaker 1: you can you can live a low cost vegan lifestyle 747 00:48:55,520 --> 00:48:57,960 Speaker 1: and not pay out the nose. Right, what what's the 748 00:48:57,960 --> 00:49:01,680 Speaker 1: old adages shop around the outside ing of the grocery store, right, 749 00:49:01,719 --> 00:49:05,920 Speaker 1: that's right, yeah, dairy, Once they guide you into the 750 00:49:06,000 --> 00:49:09,240 Speaker 1: labyrinth that is the interior, like there's no getting away 751 00:49:09,280 --> 00:49:12,839 Speaker 1: from making bad choices. That's sort of like psychological right, 752 00:49:13,280 --> 00:49:15,799 Speaker 1: m hmm. Yeah. And then you know, once you're on 753 00:49:15,880 --> 00:49:19,840 Speaker 1: Aisle seven or whatever, you happen by the oreos and 754 00:49:19,880 --> 00:49:24,560 Speaker 1: you might not even particularly like oreos, but you see 755 00:49:24,600 --> 00:49:27,520 Speaker 1: that there's somehow Christmas flavored and you're like, whoa, what 756 00:49:27,600 --> 00:49:30,279 Speaker 1: does Christmas taste like? Next thing, you know, you got 757 00:49:30,320 --> 00:49:35,799 Speaker 1: some oreos like memories. H yes, So right now, what 758 00:49:35,840 --> 00:49:38,640 Speaker 1: we're saying is the logic is clear. If you can 759 00:49:38,680 --> 00:49:43,560 Speaker 1: feed your family effectively and cheaply, it becomes increasingly difficult 760 00:49:43,800 --> 00:49:47,640 Speaker 1: not to do. So why would you spend eight dollars 761 00:49:48,160 --> 00:49:51,399 Speaker 1: on a single salad that only one person can eat, 762 00:49:51,719 --> 00:49:54,799 Speaker 1: and if that one person is your kid, they're gonna 763 00:49:54,800 --> 00:49:56,600 Speaker 1: be mad about it. Why would you spend that eight 764 00:49:56,640 --> 00:50:00,239 Speaker 1: dollars on that when that same eight dollars could eat 765 00:50:00,680 --> 00:50:04,640 Speaker 1: you and the kid twice over at insert fast food 766 00:50:04,719 --> 00:50:08,000 Speaker 1: joint here, but not Zaxby's for some reason, Zaxby's is 767 00:50:08,080 --> 00:50:11,920 Speaker 1: kind of expensive, so is Jersey Mike's. Uh So anyway, 768 00:50:12,200 --> 00:50:17,960 Speaker 1: that's what I yeah, Um, not only would your child 769 00:50:18,120 --> 00:50:21,319 Speaker 1: perhaps be upset about the salad being presented to them 770 00:50:21,360 --> 00:50:24,600 Speaker 1: as their food intake, they may not eat it at all. 771 00:50:25,360 --> 00:50:29,560 Speaker 1: And if your child is not eating, I mean, that 772 00:50:29,719 --> 00:50:32,279 Speaker 1: is psychologically one of the worst things that you could 773 00:50:32,280 --> 00:50:37,279 Speaker 1: deal with as a parent. So yeah, that's that's a 774 00:50:37,320 --> 00:50:42,480 Speaker 1: good point. Yeah, because you're kind of negotiating, right with 775 00:50:42,480 --> 00:50:45,319 Speaker 1: with the kid. And when you're negotiating with a kid, 776 00:50:45,800 --> 00:50:49,080 Speaker 1: you are not just negotiating with an eleven year old 777 00:50:49,120 --> 00:50:52,120 Speaker 1: or something. You're negotiating with millions of years of evolution 778 00:50:52,760 --> 00:50:57,000 Speaker 1: that have like hardwired people to want these sensations in 779 00:50:57,040 --> 00:51:03,160 Speaker 1: these tastes the kinds Okay, sorry cps DE facts of 780 00:51:03,200 --> 00:51:08,920 Speaker 1: course right there. But the there's something that's that's sorry sorry, real, 781 00:51:09,080 --> 00:51:12,480 Speaker 1: that's a real question. Could you potentially be treated as 782 00:51:12,800 --> 00:51:19,200 Speaker 1: abusive if you are feeding your child consistently poorly, like 783 00:51:19,200 --> 00:51:25,520 Speaker 1: like treating to health. Yeah, yeah, but I'm saying the 784 00:51:25,600 --> 00:51:27,960 Speaker 1: opposite though, Like I mean, if you're just constantly feeding 785 00:51:28,000 --> 00:51:30,600 Speaker 1: chicken nuggets to your kid and then they develop childhood 786 00:51:30,600 --> 00:51:34,160 Speaker 1: obesity or diabetes. Is there some recourse to say, like 787 00:51:34,280 --> 00:51:39,359 Speaker 1: you were negligent in like your child's welfare. Yes, so 788 00:51:39,719 --> 00:51:44,399 Speaker 1: right now, that is not something that people could be 789 00:51:44,480 --> 00:51:47,600 Speaker 1: prosecuted for. You're just gonna get side I from other 790 00:51:47,640 --> 00:51:52,320 Speaker 1: people who feel like they're for some wild reason qualified 791 00:51:52,360 --> 00:51:56,160 Speaker 1: to judge other parents, which is, you know, try not 792 00:51:56,200 --> 00:51:59,160 Speaker 1: to do it right because you don't know, like like 793 00:51:59,560 --> 00:52:03,280 Speaker 1: that old Greco Roman who everybody is fighting a great battle, 794 00:52:03,400 --> 00:52:06,399 Speaker 1: just try to be kind. I do want to point 795 00:52:06,400 --> 00:52:08,560 Speaker 1: out one other way the system is rigged before we 796 00:52:08,600 --> 00:52:12,239 Speaker 1: go to our next our next commercial break. It's I 797 00:52:12,280 --> 00:52:15,480 Speaker 1: think I mentioned this um years ago. I went to 798 00:52:15,760 --> 00:52:18,719 Speaker 1: a Chick fil A and I wanted to buy a 799 00:52:18,760 --> 00:52:21,400 Speaker 1: sandwich and some of those like a small order of 800 00:52:21,400 --> 00:52:25,719 Speaker 1: waffle fries and a soda. And when I ordered it, 801 00:52:26,040 --> 00:52:29,239 Speaker 1: the person at the drive through said, Okay, we'll just 802 00:52:29,320 --> 00:52:31,640 Speaker 1: get you know, a number one, and I said, well, 803 00:52:31,640 --> 00:52:33,759 Speaker 1: I don't I don't want the cold slaw though, I 804 00:52:33,840 --> 00:52:36,680 Speaker 1: just want the sandwich, the fries in the drink. And said, well, 805 00:52:36,719 --> 00:52:41,560 Speaker 1: it's more expensive if you just get those things separately. 806 00:52:41,600 --> 00:52:43,200 Speaker 1: You have to get a number one. And I'm like, 807 00:52:43,239 --> 00:52:45,920 Speaker 1: what are you saying that I have to pay you 808 00:52:46,080 --> 00:52:51,200 Speaker 1: extra to not give me cold slaw. Like, these weird 809 00:52:51,239 --> 00:52:54,399 Speaker 1: things happen when you're at an economy of scale. That's 810 00:52:54,400 --> 00:52:58,680 Speaker 1: why a dollar value menu exist, right, because these entities 811 00:52:58,719 --> 00:53:02,200 Speaker 1: are of such an enorm a size that they can 812 00:53:03,320 --> 00:53:06,880 Speaker 1: lower their cost, lower their ultimate cost to the consumer, 813 00:53:07,000 --> 00:53:11,080 Speaker 1: at least in financial terms. So if this conspiracy to 814 00:53:11,320 --> 00:53:14,920 Speaker 1: sell kids unhealthy food to lock them into those habits, 815 00:53:15,080 --> 00:53:18,960 Speaker 1: if it does have a villain, that villain would be corporations, 816 00:53:19,000 --> 00:53:23,680 Speaker 1: the manufacturers, the actors in the restaurant industry, collectively known 817 00:53:24,200 --> 00:53:29,000 Speaker 1: as big food. Well, we'll talk you about it's funny. 818 00:53:29,000 --> 00:53:31,240 Speaker 1: In second, I think we should take an add break, 819 00:53:38,640 --> 00:53:43,120 Speaker 1: and we have returned. We're working live, folks. We took 820 00:53:43,200 --> 00:53:47,440 Speaker 1: a brief pause because NOL wasn't just blow and smoke 821 00:53:48,320 --> 00:53:51,319 Speaker 1: your pizza puffs? Right? Right? Is that what you just 822 00:53:51,360 --> 00:53:58,560 Speaker 1: went to get? The pizza puff? Even says it on 823 00:53:58,600 --> 00:54:01,439 Speaker 1: the rapper. If you're not watch this on YouTube. It's 824 00:54:01,520 --> 00:54:08,080 Speaker 1: from uh ilt ilt ill Taco dot com uh and 825 00:54:07,360 --> 00:54:12,520 Speaker 1: not sponsored. It looks kind of like a kinnish a 826 00:54:12,560 --> 00:54:14,640 Speaker 1: little bit. It's like, like I said, that's sort of 827 00:54:14,680 --> 00:54:24,719 Speaker 1: a glorified mhmm. Yeah, it's awesome. So uh so next time, 828 00:54:24,719 --> 00:54:28,520 Speaker 1: we'll let's all bring snacks to this show. We're so 829 00:54:28,719 --> 00:54:32,240 Speaker 1: we're gonna look at at the problem here. Who takes responsibility? 830 00:54:32,440 --> 00:54:34,359 Speaker 1: That's one of the questions. Now A lot of people 831 00:54:34,400 --> 00:54:37,520 Speaker 1: are gonna rightly say the parents have a big role 832 00:54:37,560 --> 00:54:40,520 Speaker 1: to play, But again, we have to be conscious of 833 00:54:40,600 --> 00:54:46,040 Speaker 1: the economic factors that people are dealing with. Nobody is 834 00:54:46,080 --> 00:54:49,520 Speaker 1: waking up and saying, man, I sure hope my kids 835 00:54:49,640 --> 00:54:53,680 Speaker 1: eat terrible food forever. They're waking up and saying like, 836 00:54:53,800 --> 00:54:57,560 Speaker 1: how can I make my kid's life better? How can 837 00:54:57,640 --> 00:55:00,120 Speaker 1: I set them up for success when I am on? 838 00:55:00,960 --> 00:55:04,839 Speaker 1: And that's it's crazy to think in those terms, but 839 00:55:04,920 --> 00:55:10,000 Speaker 1: it's not hyperbolic at all. Big food is another is 840 00:55:10,040 --> 00:55:14,480 Speaker 1: another collective entity that should take some responsibility. According to 841 00:55:14,640 --> 00:55:18,319 Speaker 1: critics and according to a growing number of politicians, big 842 00:55:18,360 --> 00:55:21,840 Speaker 1: food is an umbrella term. I really hope it's somebody's 843 00:55:21,880 --> 00:55:24,840 Speaker 1: street name somewhere. So if you're listening and you go 844 00:55:24,920 --> 00:55:29,240 Speaker 1: by big food, then uh, send us your mixtape, send 845 00:55:29,320 --> 00:55:32,680 Speaker 1: us the SoundCloud link big food. But what we're talking 846 00:55:32,719 --> 00:55:35,120 Speaker 1: about when we say big food and this in this sense, 847 00:55:35,239 --> 00:55:37,680 Speaker 1: is we're talking about the nest L's the Uni Levers, 848 00:55:37,880 --> 00:55:42,000 Speaker 1: the Pepsi's, the Cokes c o K e uh and 849 00:55:42,320 --> 00:55:47,200 Speaker 1: the countless drive throughs that riddle America that are uh 850 00:55:47,239 --> 00:55:50,360 Speaker 1: like a baked in part of culture. Now, this is 851 00:55:50,400 --> 00:55:55,320 Speaker 1: a huge market and it is dominated by very very 852 00:55:55,360 --> 00:55:59,600 Speaker 1: a very small number of very powerful companies. They control 853 00:56:00,080 --> 00:56:04,160 Speaker 1: most popular food brands. They are as you said earlier, 854 00:56:04,200 --> 00:56:07,760 Speaker 1: they are a hidden hand behind products in almost every 855 00:56:07,840 --> 00:56:11,359 Speaker 1: aisle of your local grocery store. It's like how young 856 00:56:11,719 --> 00:56:14,920 Speaker 1: brands owns a lot of things that seem like they're 857 00:56:15,040 --> 00:56:19,480 Speaker 1: their own independent companies. This is normalized in business, Like 858 00:56:19,680 --> 00:56:24,000 Speaker 1: Uni Lever is not calling the brand of everything itsells 859 00:56:24,280 --> 00:56:27,880 Speaker 1: Uni Lever, right, Nestlie is not doing that. General Mills 860 00:56:27,960 --> 00:56:31,000 Speaker 1: before Nestlie bought them isn't doing that. And they buy 861 00:56:31,080 --> 00:56:36,000 Speaker 1: up these legacy brands that have like nostalgic properties, you 862 00:56:36,040 --> 00:56:39,320 Speaker 1: know for consumers Like I was just looking up. Nestley 863 00:56:39,400 --> 00:56:43,480 Speaker 1: owns General Mills, who make all of the sugary you know, 864 00:56:44,080 --> 00:56:47,760 Speaker 1: toy bearing cereals of our youth, and and they don't 865 00:56:48,000 --> 00:56:51,400 Speaker 1: rebrand it. I mean, you know, the presumption is that 866 00:56:51,520 --> 00:56:52,960 Speaker 1: so they're doing it just like they used to do 867 00:56:53,040 --> 00:56:54,960 Speaker 1: back in the day. It's the same count choculus as 868 00:56:55,000 --> 00:56:57,879 Speaker 1: ever been. But you know, there is that hidden hand, 869 00:56:57,880 --> 00:56:59,640 Speaker 1: and we know that Nestleie is probably one of the 870 00:56:59,680 --> 00:57:03,080 Speaker 1: most problematic corporations period in terms of the way they 871 00:57:03,440 --> 00:57:07,000 Speaker 1: you know, extract some of their resources in pretty awful 872 00:57:07,120 --> 00:57:10,000 Speaker 1: and egregious ways. So the fact that they own you know, 873 00:57:10,239 --> 00:57:13,760 Speaker 1: my Humble Sugar Smacks, you know, is is a little weird. 874 00:57:14,280 --> 00:57:16,800 Speaker 1: But I think about why they don't change the brands. 875 00:57:17,480 --> 00:57:19,440 Speaker 1: Why don't they do that exactly? Or I know it's 876 00:57:19,480 --> 00:57:21,760 Speaker 1: I think it's clear because of the nostalgia, because of 877 00:57:21,800 --> 00:57:26,280 Speaker 1: the trust. Because we grew up not only eating these foods, 878 00:57:27,240 --> 00:57:31,440 Speaker 1: we grew up watching television commercials for these products and brands. 879 00:57:31,840 --> 00:57:34,520 Speaker 1: Right if you think about the cereals, you think about 880 00:57:34,720 --> 00:57:37,600 Speaker 1: any really any breakfast food including a Goos and things 881 00:57:37,640 --> 00:57:41,560 Speaker 1: like that, including you know, the fast food restaurants. We 882 00:57:41,680 --> 00:57:44,520 Speaker 1: grew up with that stuff being pumped into our minds 883 00:57:44,560 --> 00:57:48,640 Speaker 1: while we were watching ThunderCats, which was just a way 884 00:57:48,640 --> 00:57:54,520 Speaker 1: to sell us toys. Whoa oh yeah, oh yeah, they 885 00:57:54,520 --> 00:57:59,560 Speaker 1: got us, they got us. Well, they did that. They 886 00:57:59,600 --> 00:58:03,040 Speaker 1: did that to get around FCC laws about like safe 887 00:58:03,040 --> 00:58:05,640 Speaker 1: harbor times and about like marketing to children know we're 888 00:58:05,640 --> 00:58:07,600 Speaker 1: gonna get to that. But like within the toys in particular, 889 00:58:07,960 --> 00:58:12,080 Speaker 1: they couldn't. They made that. They made the show the commercial. 890 00:58:12,840 --> 00:58:15,680 Speaker 1: The show is the toy commercial, you know. It is 891 00:58:16,400 --> 00:58:18,600 Speaker 1: that reason for it existing is the fact that there 892 00:58:18,600 --> 00:58:21,240 Speaker 1: are toys, not the other way around. I love it. 893 00:58:21,360 --> 00:58:24,840 Speaker 1: I love it. I I would a rabbit hole. I 894 00:58:24,920 --> 00:58:29,560 Speaker 1: went out a rabbit hole. Uh. Reading a very opinionated 895 00:58:29,720 --> 00:58:34,920 Speaker 1: review of g I Joe versus Cobra toys and vehicles 896 00:58:35,400 --> 00:58:38,160 Speaker 1: and looking back on that stuff, it's pretty creative. It 897 00:58:38,320 --> 00:58:41,200 Speaker 1: is highly impractical, you know what I mean, like to 898 00:58:41,320 --> 00:58:45,200 Speaker 1: weaponize a pogo stick or whatever. But uh, but but 899 00:58:45,400 --> 00:58:47,840 Speaker 1: I I was. I was impressed with those folks. And 900 00:58:47,840 --> 00:58:50,240 Speaker 1: and you're right. The nostalgia is a big role. Like 901 00:58:50,440 --> 00:58:56,600 Speaker 1: consider how much it resonates with people when a food 902 00:58:56,640 --> 00:59:00,600 Speaker 1: item from their childhood is brought back into auction, like 903 00:59:00,720 --> 00:59:04,680 Speaker 1: that that ice cream tierrams Sue kind of Vanetta or 904 00:59:04,680 --> 00:59:07,560 Speaker 1: whatever it was, and you could get them everywhere, so 905 00:59:07,600 --> 00:59:11,440 Speaker 1: there was an exclusivity around it too. Yeah. Or another 906 00:59:11,520 --> 00:59:15,200 Speaker 1: example would be high sea Ecto coolers, oh for sure. 907 00:59:16,080 --> 00:59:20,200 Speaker 1: And what it really is is when we adults now 908 00:59:20,280 --> 00:59:23,680 Speaker 1: are at our local Kroger republics or whatever, and we 909 00:59:23,720 --> 00:59:26,640 Speaker 1: walk through those middle aisles, we see those brands, those 910 00:59:26,680 --> 00:59:30,200 Speaker 1: logos that then resonate, right, and then we want to 911 00:59:30,240 --> 00:59:32,600 Speaker 1: get them because of either the nostalgia or we know 912 00:59:32,680 --> 00:59:37,160 Speaker 1: it tastes pretty good, right, and we're just like, man, 913 00:59:37,200 --> 00:59:40,800 Speaker 1: I definitely got to pick up that box of you 914 00:59:40,800 --> 00:59:45,200 Speaker 1: know whatever cereal. In my case, it was God, I 915 00:59:45,280 --> 00:59:51,240 Speaker 1: hate even admitting this. Lucky Charms. I was never allowed 916 00:59:51,280 --> 00:59:53,720 Speaker 1: to eat Lucky Charms as a kid, but I knew 917 00:59:53,720 --> 00:59:57,320 Speaker 1: about them. They were I knew marshmallows were involved. And 918 00:59:57,360 --> 01:00:02,200 Speaker 1: then as adults started by, of course you did. I'm 919 01:00:02,240 --> 01:00:05,880 Speaker 1: sure that's a thing, dude. Yeah, I know what you're 920 01:00:05,960 --> 01:00:10,200 Speaker 1: you're getting for your birthday. Then that's let's let's get 921 01:00:10,520 --> 01:00:16,640 Speaker 1: let's get mad, like a cost code level. Apparently, apparently 922 01:00:16,640 --> 01:00:18,600 Speaker 1: it wasn't always a lepre Con that was chilling for 923 01:00:18,640 --> 01:00:23,080 Speaker 1: Lucky Charms. Originally it was some kind of wizard. Oh cool, Yeah, 924 01:00:23,160 --> 01:00:25,360 Speaker 1: I would eat wizard cereal. I like, I like a 925 01:00:25,400 --> 01:00:28,080 Speaker 1: little occult in my breakfast, you know what I mean. 926 01:00:28,440 --> 01:00:31,160 Speaker 1: Uh So, this is like, this is where we're at, 927 01:00:31,240 --> 01:00:35,240 Speaker 1: and you cannot over emphasize the role of nostalgia and 928 01:00:35,440 --> 01:00:38,880 Speaker 1: psychological hacking occurring here. You know. The last thing I 929 01:00:38,920 --> 01:00:41,800 Speaker 1: want to bring up here, Guys, it's just we we 930 01:00:41,880 --> 01:00:45,360 Speaker 1: grew up watching these things on television because of network TV, 931 01:00:45,440 --> 01:00:49,400 Speaker 1: cable television, right, That's how we were advertised to. Now 932 01:00:49,680 --> 01:00:52,919 Speaker 1: kids aren't necessarily at least my kid isn't spending time 933 01:00:52,960 --> 01:00:56,960 Speaker 1: in front of a television watching just TV as it's 934 01:00:57,000 --> 01:01:00,800 Speaker 1: coming on live right. Uh. There There mean content on 935 01:01:00,880 --> 01:01:05,240 Speaker 1: demand generally with something like Netflix or Disney or Hulu, 936 01:01:05,720 --> 01:01:09,600 Speaker 1: or they're on YouTube watching minecraft videos, and only a 937 01:01:09,600 --> 01:01:14,920 Speaker 1: couple of those have programmatic advertising or dynamically served advertising 938 01:01:14,920 --> 01:01:18,040 Speaker 1: that just you know, comes in whenever you start a 939 01:01:18,120 --> 01:01:20,959 Speaker 1: video or in between the video. The way we serve 940 01:01:21,000 --> 01:01:24,960 Speaker 1: ads very similarly on this on this show. Um, it's 941 01:01:24,960 --> 01:01:27,320 Speaker 1: a really awful ad experience. And a lot of those 942 01:01:27,360 --> 01:01:30,000 Speaker 1: streaming shows they just pop in at weird moments and 943 01:01:30,280 --> 01:01:32,919 Speaker 1: it's usually there's a lot of repetition to like it's 944 01:01:32,960 --> 01:01:35,680 Speaker 1: it feels like the early days of advertising in that medium. 945 01:01:35,680 --> 01:01:39,560 Speaker 1: It's very interesting. Yes, this is one thing I wanted 946 01:01:39,560 --> 01:01:43,080 Speaker 1: to bring up. The reason my son knows what Zaxby's is, 947 01:01:44,040 --> 01:01:46,920 Speaker 1: uh is because of advertising. We have gone to a 948 01:01:47,040 --> 01:01:51,600 Speaker 1: Zaxby's numerous times throughout his life, but he never registered, oh, 949 01:01:51,640 --> 01:01:54,120 Speaker 1: it's Zaxby's. We never even talked about it as Zaxby's. 950 01:01:54,120 --> 01:01:56,040 Speaker 1: We're gonna go get some lunch or something, and he 951 01:01:56,080 --> 01:01:58,600 Speaker 1: eats his chicken fingers, but they're like chicken fingers from 952 01:01:58,640 --> 01:02:02,520 Speaker 1: anywhere else we might get them. He understood what Zaxby's 953 01:02:02,560 --> 01:02:06,560 Speaker 1: was when a commercial came on a Hulu show and 954 01:02:06,680 --> 01:02:09,560 Speaker 1: it said Zaxby's and it was advertising for what it was, 955 01:02:09,600 --> 01:02:12,200 Speaker 1: and he got excited about it. And then he asked 956 01:02:12,280 --> 01:02:15,720 Speaker 1: me to go to Zaxby's and it and he didn't 957 01:02:15,760 --> 01:02:18,800 Speaker 1: ask it immediately after the commercial. He asked it later 958 01:02:18,840 --> 01:02:22,080 Speaker 1: on in the day. And it's just one of those 959 01:02:22,120 --> 01:02:26,320 Speaker 1: things that you if you watch what happen. Uh, it's terrifying, 960 01:02:26,760 --> 01:02:30,040 Speaker 1: and it percolated. I respect the young man because he 961 01:02:30,080 --> 01:02:32,560 Speaker 1: thought about it. He found his moment. It was like 962 01:02:32,880 --> 01:02:36,040 Speaker 1: this is when dad will say yes, Uh, these these 963 01:02:36,040 --> 01:02:40,400 Speaker 1: companies also control a lot of this stuff that's advertised 964 01:02:40,440 --> 01:02:45,040 Speaker 1: as healthy, right, Like you know, I think some people 965 01:02:45,040 --> 01:02:50,320 Speaker 1: were surprised to find that McDonald's owns Chipotle. They want 966 01:02:50,400 --> 01:02:53,040 Speaker 1: they want to be able to make money off whatever 967 01:02:53,240 --> 01:02:58,200 Speaker 1: demographic imaginable and if you are not the kind of 968 01:02:58,240 --> 01:03:02,640 Speaker 1: person who goes for filet at McDonald's, it doesn't really matter. 969 01:03:02,920 --> 01:03:05,280 Speaker 1: So long as you're also the kind of person who 970 01:03:05,280 --> 01:03:08,200 Speaker 1: gets a little burrito bowl. You're still spending money, You're 971 01:03:08,200 --> 01:03:11,320 Speaker 1: still giving it to those folks. And Chipotle has this 972 01:03:11,440 --> 01:03:15,160 Speaker 1: like image of being a healthy alternative, but it's a 973 01:03:15,240 --> 01:03:19,800 Speaker 1: zillion calories and lots of fat. Is that like you know, barbecoa. 974 01:03:20,080 --> 01:03:22,000 Speaker 1: I mean, it's delicious, don't get me wrong, but it's 975 01:03:22,000 --> 01:03:26,080 Speaker 1: not necessarily it's sort of tricking you. It's like health washing, 976 01:03:26,120 --> 01:03:28,080 Speaker 1: you know what I mean. It's like kind of tricking 977 01:03:28,120 --> 01:03:30,600 Speaker 1: you into thinking that you're eating smarter and make you 978 01:03:30,600 --> 01:03:33,560 Speaker 1: feel superior, but in fact, you're not only putting more 979 01:03:33,600 --> 01:03:36,400 Speaker 1: money in McDonald's pocket, you're also kind of eating trash 980 01:03:36,400 --> 01:03:42,240 Speaker 1: food still salt, fat, and sugar. So yeah, they these 981 01:03:42,280 --> 01:03:46,040 Speaker 1: companies want your money. That's what they're created to do. 982 01:03:46,120 --> 01:03:50,600 Speaker 1: They are created to exchange some kind of product with 983 01:03:50,640 --> 01:03:54,400 Speaker 1: you for cash, and they are not responsible for what 984 01:03:54,480 --> 01:03:58,240 Speaker 1: happens to afterward. You can make a solid argument that 985 01:03:58,280 --> 01:04:01,880 Speaker 1: they shouldn't be held respe possible, but it's an argument 986 01:04:01,920 --> 01:04:06,640 Speaker 1: that is currently currently taking place across the planet. In 987 01:04:06,720 --> 01:04:09,440 Speaker 1: their defense. Again, this is not necessarily a hit piece. 988 01:04:09,680 --> 01:04:12,880 Speaker 1: These companies aren't doing anything illegal. They're kind of giving 989 01:04:12,960 --> 01:04:16,240 Speaker 1: people what people are evolved to want. And it's important 990 01:04:16,280 --> 01:04:20,760 Speaker 1: to emphasize that if say Nestle gets a kid hooked 991 01:04:20,800 --> 01:04:23,120 Speaker 1: on a candy bar like Nestle crunch bars, you know, 992 01:04:23,160 --> 01:04:26,400 Speaker 1: with the little crisp Brice thing in them, Nestley has 993 01:04:26,560 --> 01:04:30,560 Speaker 1: no legal obligation to pay that kids doctor bills later 994 01:04:30,680 --> 01:04:34,760 Speaker 1: in life, like decades afterwards, when they've eaten so many 995 01:04:34,760 --> 01:04:37,680 Speaker 1: crunch bars that they have to go into for heart surgery. 996 01:04:38,000 --> 01:04:42,120 Speaker 1: They they didn't do anything wrong as far as the 997 01:04:42,240 --> 01:04:45,840 Speaker 1: legal system is concerned. You're absolutely right. And and the 998 01:04:45,880 --> 01:04:48,920 Speaker 1: other thing to remember right there is that the drug 999 01:04:49,000 --> 01:04:52,880 Speaker 1: isn't the Nestly crunch bar. It's the fat and sugar, right, 1000 01:04:53,200 --> 01:04:56,280 Speaker 1: So my point is that it's not the crunch bar. 1001 01:04:56,400 --> 01:04:58,600 Speaker 1: So like you can't blame Nestly because of the crunch bar, 1002 01:04:58,680 --> 01:05:03,800 Speaker 1: because that didn't necessarily give them the health problem. It's 1003 01:05:03,960 --> 01:05:13,360 Speaker 1: all the combined other you know drugs, right, the HFS whatever, Um, yeah, 1004 01:05:11,120 --> 01:05:15,680 Speaker 1: it's I don't think about it. It's it's a great point. 1005 01:05:15,920 --> 01:05:19,600 Speaker 1: It's a great point. It's the stuff inside the product. Right, 1006 01:05:19,680 --> 01:05:25,320 Speaker 1: and this may not this idea of legality may not 1007 01:05:25,840 --> 01:05:30,880 Speaker 1: be the same in the future, because the governments across 1008 01:05:30,920 --> 01:05:36,680 Speaker 1: the planet are increasingly concerned about what can, in some 1009 01:05:36,760 --> 01:05:40,440 Speaker 1: cases rightly be described as a public health crisis. This 1010 01:05:40,480 --> 01:05:43,840 Speaker 1: brings us to the realm of something called food governance. 1011 01:05:44,120 --> 01:05:48,320 Speaker 1: Food governance is that That's why outfits like the f 1012 01:05:48,400 --> 01:05:53,400 Speaker 1: DA here in the US require companies to list nutritional facts, calories, 1013 01:05:53,840 --> 01:05:58,960 Speaker 1: ingredients on products. That kind of transparency is key, and 1014 01:05:58,960 --> 01:06:01,840 Speaker 1: it's a good thing in theory, but let's be honest. 1015 01:06:02,240 --> 01:06:05,640 Speaker 1: How many people read those labels every time? In fact, 1016 01:06:05,760 --> 01:06:09,360 Speaker 1: how many like, pick up something in your pantry that's 1017 01:06:09,480 --> 01:06:12,600 Speaker 1: that's processed food. Can you pronounce all the chemicals in there? 1018 01:06:12,680 --> 01:06:16,160 Speaker 1: Because I certainly cannot, you know, and I do read 1019 01:06:16,200 --> 01:06:18,760 Speaker 1: those labels, but I'm gonna be honest. I read them 1020 01:06:19,320 --> 01:06:23,320 Speaker 1: and ignore them because I'm hungry. You gotta eat these 1021 01:06:24,480 --> 01:06:28,280 Speaker 1: These policies that people are putting in play so far 1022 01:06:28,520 --> 01:06:32,920 Speaker 1: are not making huge dent. There's just too much money 1023 01:06:32,960 --> 01:06:35,880 Speaker 1: on the table to walk away. You're not going to 1024 01:06:36,000 --> 01:06:40,120 Speaker 1: be the head of PEPSI and say we think people 1025 01:06:40,120 --> 01:06:43,080 Speaker 1: are drinking too much soda and people need to stop 1026 01:06:43,160 --> 01:06:47,240 Speaker 1: drinking it, because that's that's the equivalent of you saying 1027 01:06:47,760 --> 01:06:50,760 Speaker 1: I hate billions of dollars and I don't want them. 1028 01:06:50,920 --> 01:06:52,800 Speaker 1: It's just not gonna happen. It's the same thing we 1029 01:06:52,840 --> 01:06:56,440 Speaker 1: talked about recently in terms of, like, you know, companies 1030 01:06:56,520 --> 01:07:00,680 Speaker 1: self regulating for environmental impact. You know, it's not gonna happen. 1031 01:07:00,840 --> 01:07:04,560 Speaker 1: They might they might do like some sort of pr move, 1032 01:07:04,760 --> 01:07:06,600 Speaker 1: like like Lego, like I think I used as an 1033 01:07:06,600 --> 01:07:10,040 Speaker 1: example of them changing their packaging to paper instead of plastic, 1034 01:07:10,160 --> 01:07:13,400 Speaker 1: but obviously they're gonna stop making plastic legos. Same deal 1035 01:07:13,520 --> 01:07:16,720 Speaker 1: with soda companies, Like they'll put R and D into 1036 01:07:16,800 --> 01:07:19,920 Speaker 1: like a nice new diet version, you know, and push 1037 01:07:19,960 --> 01:07:23,040 Speaker 1: that and maybe push the full sugar version less. But 1038 01:07:23,080 --> 01:07:24,480 Speaker 1: you know what, they don't have to push it that 1039 01:07:24,520 --> 01:07:27,160 Speaker 1: hard because it's already so ingrained. Everyone knows what Coca 1040 01:07:27,240 --> 01:07:30,280 Speaker 1: Cola classic is. They don't really mean it's like they 1041 01:07:30,280 --> 01:07:35,800 Speaker 1: don't need to remind people people already hooked. Yeah. Yeah, 1042 01:07:35,920 --> 01:07:41,000 Speaker 1: and this industry is not just damaging to kids and consumers. 1043 01:07:41,120 --> 01:07:45,000 Speaker 1: As we've established earlier, you always need to do a 1044 01:07:45,000 --> 01:07:48,120 Speaker 1: little bit of digging or due diligence when you hear 1045 01:07:48,280 --> 01:07:52,320 Speaker 1: someone even us making a think of the children argument. 1046 01:07:52,760 --> 01:07:56,520 Speaker 1: So to be clear, this is not just damaging the kids. 1047 01:07:56,680 --> 01:07:59,280 Speaker 1: It's bad for the environment, like you mentioned mad, it's 1048 01:07:59,320 --> 01:08:03,680 Speaker 1: bad for food waste, It absolutely sucks for livestock. It 1049 01:08:03,760 --> 01:08:09,480 Speaker 1: results in unethical resource extraction. It prevents other newer producers 1050 01:08:09,520 --> 01:08:12,960 Speaker 1: from getting healthy food out there in the same way 1051 01:08:13,000 --> 01:08:16,040 Speaker 1: because they cannot match the scale and depth of the 1052 01:08:16,120 --> 01:08:21,839 Speaker 1: marketing mechanisms involved. And at this point, get like personal 1053 01:08:21,840 --> 01:08:25,040 Speaker 1: accountability definitely comes into play. It's a valid argument. It's 1054 01:08:25,040 --> 01:08:29,840 Speaker 1: often unfairly framed, however, and as it stands now, this 1055 01:08:31,120 --> 01:08:35,599 Speaker 1: conspiracy to sell you junk food and to sell your 1056 01:08:35,680 --> 01:08:39,280 Speaker 1: kids junk food is only going to continue. And a 1057 01:08:39,320 --> 01:08:43,280 Speaker 1: lot of people, you know, people who even like eat 1058 01:08:43,320 --> 01:08:46,280 Speaker 1: the most healthy stuff. Ever, a lot of people are 1059 01:08:46,280 --> 01:08:52,040 Speaker 1: gonna say, we can't have regulations over this, that's too 1060 01:08:52,160 --> 01:08:56,560 Speaker 1: much of a of a nanny state. Like remember, oh gosh, 1061 01:08:56,760 --> 01:08:59,760 Speaker 1: it's like a John Stewart lost his mind on the 1062 01:08:59,800 --> 01:09:04,000 Speaker 1: day Really show one year when the then mayor of 1063 01:09:04,040 --> 01:09:08,760 Speaker 1: New York banned like large slurpeess like he banned big 1064 01:09:08,800 --> 01:09:12,519 Speaker 1: gulps or something, and everyone's like, well, what personal choice? 1065 01:09:12,560 --> 01:09:15,200 Speaker 1: You know, we're grown we can do this. Um. The 1066 01:09:15,240 --> 01:09:19,360 Speaker 1: proposals to try to nudge people financially by making things 1067 01:09:19,360 --> 01:09:27,120 Speaker 1: more expensive might work, Um, but we're opposition. We're oppositional 1068 01:09:27,160 --> 01:09:31,120 Speaker 1: to authority figures. Right. In general, that means that if 1069 01:09:31,240 --> 01:09:34,519 Speaker 1: someone passes a law and says there has to be 1070 01:09:34,680 --> 01:09:39,240 Speaker 1: you know, insert regulation here, um on any aspect of 1071 01:09:39,240 --> 01:09:42,280 Speaker 1: the jung food industry, people are probably gonna buck you 1072 01:09:42,280 --> 01:09:44,760 Speaker 1: know what I mean. If someone makes a someone makes 1073 01:09:44,760 --> 01:09:48,880 Speaker 1: a law against high fructose corn syrup or whatever, then 1074 01:09:48,920 --> 01:09:50,920 Speaker 1: there is going to be a segment of the population 1075 01:09:51,160 --> 01:09:55,640 Speaker 1: that all of a sudden loves, loves, loves the original 1076 01:09:56,000 --> 01:09:59,000 Speaker 1: Coca Cola with that high fructose corn syrup, and they 1077 01:09:59,040 --> 01:10:02,439 Speaker 1: say that the cane sugar just doesn't taste the same. Um. 1078 01:10:02,560 --> 01:10:05,040 Speaker 1: Shout out to the we call them the Mexican cokes. 1079 01:10:05,600 --> 01:10:08,320 Speaker 1: What was wonder though, Like, why why not make it 1080 01:10:08,360 --> 01:10:10,240 Speaker 1: all with cane sugar? Is it a is it a 1081 01:10:10,360 --> 01:10:13,559 Speaker 1: supply chain thing? Is it cheaper? Like? Why only? Yeah, 1082 01:10:13,680 --> 01:10:17,920 Speaker 1: I guess that's corn corn subsidies. The industry is super rigged. 1083 01:10:18,320 --> 01:10:22,800 Speaker 1: That's why high for those corners in everything. But maybe 1084 01:10:22,840 --> 01:10:28,880 Speaker 1: that's an episode for another day. That didn't we we did? Yeah, 1085 01:10:28,880 --> 01:10:32,960 Speaker 1: I think we did about corn subsidies and ethanol and 1086 01:10:33,000 --> 01:10:35,679 Speaker 1: things like that for sure, Yes, yeah, we did. Uh 1087 01:10:35,840 --> 01:10:38,000 Speaker 1: so check that out. Let us know if we did 1088 01:10:38,040 --> 01:10:42,920 Speaker 1: that episode, we we've definitely we have definitely uh talked 1089 01:10:42,920 --> 01:10:46,840 Speaker 1: about it in depth. And that is another real actual conspiracy. 1090 01:10:46,880 --> 01:10:50,760 Speaker 1: But at this point, folks, we are at the end 1091 01:10:50,800 --> 01:10:53,439 Speaker 1: of the drive through of the show. We passed the 1092 01:10:53,479 --> 01:10:57,240 Speaker 1: combo meal to you. What do you think about the 1093 01:10:57,360 --> 01:11:02,080 Speaker 1: role of junk food or fast food in society today? 1094 01:11:02,120 --> 01:11:07,720 Speaker 1: Are the problems or concerns exaggerated? Um? If they're not exaggerated, 1095 01:11:07,960 --> 01:11:11,600 Speaker 1: then who should be responsible? Would laws? Would more legislation 1096 01:11:11,680 --> 01:11:16,280 Speaker 1: help or regulation? Or is it a matter of personal accountability? 1097 01:11:16,360 --> 01:11:20,280 Speaker 1: And if so, how do you counter act these very 1098 01:11:20,320 --> 01:11:24,200 Speaker 1: effective hacks on human physiology and psychology. We can't wait 1099 01:11:24,200 --> 01:11:27,240 Speaker 1: to hear from you. Also tell us your tell us 1100 01:11:27,280 --> 01:11:30,280 Speaker 1: your favorite regional fast food. I always want to learn 1101 01:11:30,320 --> 01:11:33,400 Speaker 1: about that, especially if you live in another country. What's 1102 01:11:33,479 --> 01:11:35,840 Speaker 1: like your equivalent of fast food in your neck in 1103 01:11:35,880 --> 01:11:38,280 Speaker 1: the woods. We try to be easy to find online. 1104 01:11:38,920 --> 01:11:41,320 Speaker 1: Oh yes, you can find us all over the internet. 1105 01:11:41,439 --> 01:11:44,639 Speaker 1: We have it going nuts. Remember when I was a thing? Um, 1106 01:11:44,680 --> 01:11:47,679 Speaker 1: you can find us under the handle at Conspiracy Stuff 1107 01:11:48,280 --> 01:11:51,400 Speaker 1: um on Twitter, on Facebook, or we also have a 1108 01:11:51,400 --> 01:11:54,160 Speaker 1: group called Here's Where It's Crazy. You can join and 1109 01:11:54,200 --> 01:11:57,679 Speaker 1: also YouTube conspiracy stuff. You can find us on Instagram 1110 01:11:57,720 --> 01:12:01,120 Speaker 1: at Conspiracy Stuff Show. But there's more. You can also 1111 01:12:01,200 --> 01:12:05,200 Speaker 1: find us on your telephone. Yes, call us right now, 1112 01:12:05,360 --> 01:12:08,880 Speaker 1: pull over. Call us our numbers one eight, three, three 1113 01:12:09,160 --> 01:12:12,080 Speaker 1: S T d W y t K. When you call in, 1114 01:12:12,200 --> 01:12:14,920 Speaker 1: give yourself a cool nickname. We can't wait to hear 1115 01:12:14,960 --> 01:12:17,920 Speaker 1: what it is. You've got three minutes, say whatever you'd like. 1116 01:12:18,040 --> 01:12:20,200 Speaker 1: Please let us know if we can use your name 1117 01:12:20,280 --> 01:12:24,160 Speaker 1: and message in an episode. We we do appreciate that. 1118 01:12:24,479 --> 01:12:26,760 Speaker 1: If you've got more to say and can fit in 1119 01:12:26,760 --> 01:12:30,040 Speaker 1: that three minutes, why not instead send us a good 1120 01:12:30,080 --> 01:12:33,679 Speaker 1: old fashioned email. We read every single one we receive. 1121 01:12:34,120 --> 01:12:37,400 Speaker 1: You can send them to conspiracy at i heeart radio 1122 01:12:37,640 --> 01:12:58,479 Speaker 1: dot com. Stuff they Don't Want You to Know is 1123 01:12:58,520 --> 01:13:01,519 Speaker 1: a production of I heartread Dio. For more podcasts from 1124 01:13:01,560 --> 01:13:04,640 Speaker 1: my Heart Radio, visit the i Heart Radio app, Apple Podcasts, 1125 01:13:04,720 --> 01:13:06,599 Speaker 1: or wherever you listen to your favorite shows.