WEBVTT - The wisdom of candy corn

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<v Speaker 1>Welcome to Before Breakfast, a production of I Heart Radio.

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<v Speaker 1>Good Morning. This is Laura. Welcome to the Before Breakfast podcast.

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<v Speaker 1>Today's tip is to indulge in your favorite treats every

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<v Speaker 1>once in a while. Keeping them as treats can actually

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<v Speaker 1>maximize your enjoyment of them. Like several tips this week,

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<v Speaker 1>this one comes from Elizabeth Dunn in Michael Norton's book

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<v Speaker 1>Happy Money, The Science of Happier Spending. If abundance is

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<v Speaker 1>the enemy of appreciation, they write, scarcity maybe our best. Ally,

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<v Speaker 1>they dub this insight the wisdom of candy Corn. You

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<v Speaker 1>can probably guess why candy corn is available for just

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<v Speaker 1>a few weeks each year in October, it's a treat.

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<v Speaker 1>The rest of the year, we'll you'll just have to

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<v Speaker 1>look forward to the next Halloween season to enjoy candy

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<v Speaker 1>corn again. It's like peppermint ice cream and eggnog in December.

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<v Speaker 1>Our MacDonald's mic rib sandwiches whenever those appear. These treats

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<v Speaker 1>are wildly successful because they are available for just a

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<v Speaker 1>limited time. You may have heard your grandparents describe getting

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<v Speaker 1>oranges in their stockings at Christmas. Now we can grab

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<v Speaker 1>an orange whenever. Modern children cannot fathom how excited their

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<v Speaker 1>elders were by a piece of fruit. So it goes.

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<v Speaker 1>But that excitement is kind of fun. So how can

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<v Speaker 1>we apply the wisdom of candy corn in our own lives? Basically,

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<v Speaker 1>we need to let treats be treats rather than convert

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<v Speaker 1>everything we enjoy into a daily occurrence. Instead of buying

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<v Speaker 1>a five dollar coffee every day, just drink ordinary brood

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<v Speaker 1>coffee and let the salted caramel mocha be a first

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<v Speaker 1>day of the month's sort of treat. Instead of having

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<v Speaker 1>a massage every week, save the massages for special days

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<v Speaker 1>when you want to pamper yourself. Now, I am not

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<v Speaker 1>suggesting that you deny yourself pleasures, but you do want

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<v Speaker 1>to make sure you don't partake of treats so often

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<v Speaker 1>that you take them for granted and stop noticing them

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<v Speaker 1>and enjoying them. One approach to doling out treats carefully

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<v Speaker 1>is to create rituals around them. So, for instance, after

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<v Speaker 1>you do your monthly calendar check in with your spouse,

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<v Speaker 1>you share a favorite bottle of wine. You stop by

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<v Speaker 1>Traitor Joe's for dark chocolate salted caramels only after going

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<v Speaker 1>to your doctor's office, which is nearby. One way to

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<v Speaker 1>judge whether you're being careful here is to ask yourself

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<v Speaker 1>if you really do still look forward to the treat

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<v Speaker 1>if it stops registering, is something special? Well, it's time

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<v Speaker 1>to change things up. Are there treats you've grown accustomed

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<v Speaker 1>to and no longer get excited about? If there are,

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<v Speaker 1>see what happens when you stop consuming them thoughtlessly and

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<v Speaker 1>reserve them for moments when you'll really savor them. By

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<v Speaker 1>avoiding indulgences that no longer feel special, we can spend

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<v Speaker 1>money when it will increase our happiness and save money

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<v Speaker 1>when it won't. In the meantime, this is Laura. Thanks

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<v Speaker 1>for listening, and here's to making the most of our time.

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<v Speaker 1>Hey everybody, I'd love to hear from you. You can

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<v Speaker 1>send me your tips, your questions, or anything else. Just

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<v Speaker 1>Breakfast Pod that's b E the number four then breakfast

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<v Speaker 1>p O D. You can also shoot me an email

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<v Speaker 1>at Before Breakfast podcast at iHeart media dot com that

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<v Speaker 1>Before Breakfast is spelled out with all the letters. Thanks

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<v Speaker 1>so much. I look forward to staying in touch. Before

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