1 00:00:02,920 --> 00:00:06,320 Speaker 1: My name is Evel Longoria and I am my Demeracon 2 00:00:06,519 --> 00:00:11,240 Speaker 1: and welcome to Hungry for History, a podcast that explores 3 00:00:11,240 --> 00:00:13,960 Speaker 1: our past and present through food. On every episode, we'll 4 00:00:14,000 --> 00:00:17,160 Speaker 1: talk about the history of some of our favorite dishes, ingredients, 5 00:00:17,200 --> 00:00:18,560 Speaker 1: and beverages. 6 00:00:18,040 --> 00:00:18,799 Speaker 2: From our culture. 7 00:00:18,880 --> 00:00:19,920 Speaker 3: So make yourself at home. 8 00:00:20,360 --> 00:00:21,640 Speaker 2: Echell. 9 00:00:25,360 --> 00:00:28,520 Speaker 4: Do you remember the eighties commercials? Cereal commercials? 10 00:00:28,880 --> 00:00:31,600 Speaker 2: Were you Coco for Cocoa. 11 00:00:31,120 --> 00:00:35,080 Speaker 3: Puffs, Coco for coca pops? Was there a burglar on 12 00:00:35,080 --> 00:00:36,680 Speaker 3: one of them that was like stealing? 13 00:00:38,920 --> 00:00:41,800 Speaker 5: No, that's the hamburglar, I know, but no, I felt 14 00:00:41,840 --> 00:00:43,479 Speaker 5: like there was a cookie crisp. 15 00:00:43,880 --> 00:00:45,040 Speaker 2: Oh, the cookie crisps. 16 00:00:45,159 --> 00:00:49,280 Speaker 5: Yes, yes, yes, you know why I remember cereal commercials 17 00:00:49,280 --> 00:00:51,160 Speaker 5: because they were on Saturday morning cartoons. 18 00:00:51,240 --> 00:00:54,120 Speaker 2: Yes, me too, me too, and were. 19 00:00:54,040 --> 00:00:56,560 Speaker 3: On Saturday Morning cartoons. But we always did like we 20 00:00:56,600 --> 00:01:00,120 Speaker 3: didn't We couldn't afford fruit loops or. 21 00:01:01,520 --> 00:01:04,440 Speaker 5: You know, cocoa puffs, so we'd get like the generic 22 00:01:04,560 --> 00:01:07,360 Speaker 5: version of whatever that was, and I was like, Mom, 23 00:01:08,160 --> 00:01:08,840 Speaker 5: I want. 24 00:01:08,720 --> 00:01:12,840 Speaker 3: Cocoa pops and it'd be like cocoa something else. You know, 25 00:01:13,440 --> 00:01:16,520 Speaker 3: it was like we couldn't afford it. 26 00:01:16,720 --> 00:01:18,560 Speaker 2: We definitely had. 27 00:01:18,600 --> 00:01:21,720 Speaker 4: I was obsessed with Lucky charms. 28 00:01:22,200 --> 00:01:23,680 Speaker 2: Magically delicious. 29 00:01:24,120 --> 00:01:25,760 Speaker 3: We again, my mom would never buy that. 30 00:01:25,880 --> 00:01:30,160 Speaker 5: My dad, my dad was really against sugary breakfast, so 31 00:01:30,440 --> 00:01:33,119 Speaker 5: we barely you know, if we got frosted flakes again, 32 00:01:33,160 --> 00:01:36,280 Speaker 5: it was like the generic corn flakes things, Tony the. 33 00:01:36,360 --> 00:01:40,480 Speaker 2: Tiger, No, Tony the Tiger, all the beaty. 34 00:01:40,200 --> 00:01:41,640 Speaker 3: From Honey not cheerios. 35 00:01:41,760 --> 00:01:45,080 Speaker 4: Yes, and the snap crackle and pop of rice crispies 36 00:01:45,120 --> 00:01:48,120 Speaker 4: of course yes, my thought. 37 00:01:49,520 --> 00:01:51,080 Speaker 3: Did you grow up eating cereal? 38 00:01:51,280 --> 00:01:55,480 Speaker 4: Oh god, yes, but all of like the most sugary 39 00:01:56,400 --> 00:01:59,800 Speaker 4: cocoa pepples, frosted. 40 00:01:59,320 --> 00:02:03,320 Speaker 2: Miniwheed, oh free pebble charms free pebbles. 41 00:02:03,360 --> 00:02:06,160 Speaker 4: I didn't love the cocoa pebbles with the chocolate love 42 00:02:06,760 --> 00:02:07,320 Speaker 4: I really. 43 00:02:07,160 --> 00:02:09,120 Speaker 5: Look pretty pebbles. Yeah, although I like I said, we 44 00:02:09,160 --> 00:02:12,880 Speaker 5: want a cereal family. Mine we were like my breakfast 45 00:02:12,919 --> 00:02:15,760 Speaker 5: every morning was a bean buckle, Like we weren't. 46 00:02:16,040 --> 00:02:18,000 Speaker 3: We didn't have cereal in the house. I didn't grow 47 00:02:18,040 --> 00:02:18,320 Speaker 3: up with it. 48 00:02:18,320 --> 00:02:19,880 Speaker 5: I grew up with the culture of it, and I 49 00:02:20,000 --> 00:02:22,800 Speaker 5: just wanted it, like like pop tarts, right, I was like, 50 00:02:22,800 --> 00:02:25,959 Speaker 5: I want to pop tart and would not buy them. 51 00:02:26,320 --> 00:02:28,320 Speaker 2: Well, well good, it was healthy. 52 00:02:29,040 --> 00:02:29,919 Speaker 3: I love that now. 53 00:02:29,919 --> 00:02:31,919 Speaker 5: I love see I always have cereal it's so funny 54 00:02:31,960 --> 00:02:35,160 Speaker 5: that Santi's not a cereal person either. I don't give him. No, 55 00:02:35,400 --> 00:02:39,480 Speaker 5: I don't give him cereal. We have cheerios like as 56 00:02:39,520 --> 00:02:43,400 Speaker 5: a snack sometimes for him to take to school. But 57 00:02:44,360 --> 00:02:44,880 Speaker 5: I love it. 58 00:02:44,880 --> 00:02:47,040 Speaker 3: So sometimes I'll have a late night snack and I'll 59 00:02:47,160 --> 00:02:47,760 Speaker 3: have cereal. 60 00:02:48,120 --> 00:02:52,120 Speaker 5: But I like it. I like it crunchy, So I 61 00:02:52,240 --> 00:02:55,720 Speaker 5: don't make a big bowl. I will pour a little milk, 62 00:02:55,800 --> 00:02:58,680 Speaker 5: poor little cereal. Eat it, poor little milk, poor little cereal. 63 00:02:58,760 --> 00:03:01,720 Speaker 5: Eat it, poor little milk, like literally ten ten times, 64 00:03:01,720 --> 00:03:03,400 Speaker 5: which will follow the equivalent. 65 00:03:02,960 --> 00:03:04,240 Speaker 3: To a bowl of cereal. Huh. 66 00:03:04,480 --> 00:03:08,399 Speaker 5: But I don't do like milk that I hate soggy cereus. Yeah, 67 00:03:08,440 --> 00:03:10,000 Speaker 5: me too, foggy cereal. 68 00:03:10,160 --> 00:03:12,640 Speaker 4: But you know what I do love is when you 69 00:03:12,800 --> 00:03:14,680 Speaker 4: at the end, when there's a little bit of milk, 70 00:03:14,760 --> 00:03:17,200 Speaker 4: because I'm not a milk drinker, like I never even 71 00:03:17,240 --> 00:03:18,520 Speaker 4: when I was a kid, I didn't drink milk. 72 00:03:18,760 --> 00:03:21,399 Speaker 2: But then that last bit of milk. 73 00:03:21,200 --> 00:03:22,760 Speaker 3: Is just so sweet. 74 00:03:23,320 --> 00:03:25,600 Speaker 2: Yeah, oh I do. 75 00:03:26,360 --> 00:03:28,200 Speaker 3: I don't like sweet. You're sweet. 76 00:03:28,320 --> 00:03:30,440 Speaker 4: I know I love sweet, and often I have like 77 00:03:30,520 --> 00:03:34,480 Speaker 4: I still love. The only cereal of my childhood that 78 00:03:34,520 --> 00:03:37,160 Speaker 4: I still buy today is frosted miny weights. 79 00:03:37,560 --> 00:03:41,800 Speaker 5: And I do frosted maybe the best. But I didn't 80 00:03:41,800 --> 00:03:43,360 Speaker 5: meet them as a child. I ate them as an adult. 81 00:03:43,400 --> 00:03:46,280 Speaker 5: That was my snack on Desperate Housewives. Oh really, they 82 00:03:46,280 --> 00:03:48,320 Speaker 5: would bring me a bowl of yeah, a bowl in 83 00:03:48,440 --> 00:03:51,680 Speaker 5: a rox the little box of us anyway, just like. 84 00:03:51,640 --> 00:03:54,240 Speaker 2: That, like like a cookie, basically like a little with them. 85 00:03:54,440 --> 00:03:56,560 Speaker 5: Yeah, they're so good as. 86 00:03:58,440 --> 00:03:58,600 Speaker 3: Well. 87 00:03:58,600 --> 00:04:01,480 Speaker 4: There's sugar the shreddar we not necessarily, but it has 88 00:04:01,560 --> 00:04:06,560 Speaker 4: that delicious coating of sugar. The texture is amazing. I 89 00:04:06,640 --> 00:04:08,080 Speaker 4: love those are still my favorite. 90 00:04:08,680 --> 00:04:10,680 Speaker 3: A bit of trivia when we. 91 00:04:12,880 --> 00:04:15,600 Speaker 5: When I was in elementary school, we would have Greek 92 00:04:15,680 --> 00:04:16,960 Speaker 5: Day and you would have to pick one of the 93 00:04:16,960 --> 00:04:19,880 Speaker 5: gods for goddesses to be and dress up. And I 94 00:04:19,960 --> 00:04:24,000 Speaker 5: dressed up as the Greek goddess of harvest Demeter. Oh 95 00:04:24,120 --> 00:04:30,320 Speaker 5: yeah really yeah, which is the Roman equivalent of Sirus. Yes, 96 00:04:30,440 --> 00:04:34,360 Speaker 5: that is where the word cereal comes wrong. Yes, that 97 00:04:34,520 --> 00:04:35,360 Speaker 5: is a good trivia. 98 00:04:35,800 --> 00:04:36,880 Speaker 3: Isn't that funny? I was. 99 00:04:38,720 --> 00:04:41,000 Speaker 5: God, the Greek goddess of harvest, but I like you 100 00:04:41,120 --> 00:04:45,120 Speaker 5: better in the Roman mythology because it was Sirrus, which 101 00:04:45,160 --> 00:04:46,239 Speaker 5: is the goddess of wheat. 102 00:04:46,520 --> 00:04:49,920 Speaker 3: Yeah, and that's that's where we get cereal from. 103 00:04:49,880 --> 00:04:51,920 Speaker 2: Cirrus, that's where we get it. 104 00:04:52,040 --> 00:04:55,960 Speaker 3: Yeah, when did it start like it? 105 00:04:55,960 --> 00:05:00,360 Speaker 5: Because obviously the Greek and Roman mythology is thoughtology. 106 00:05:00,720 --> 00:05:03,920 Speaker 3: So whended factual cereal dard. 107 00:05:04,400 --> 00:05:09,599 Speaker 4: So cereals right include wheat and corn and oats and 108 00:05:09,720 --> 00:05:12,520 Speaker 4: rice and amaranth, and these are all foods that have 109 00:05:12,640 --> 00:05:16,960 Speaker 4: been used since prehistoric times and cultivated since antiquity. So 110 00:05:17,160 --> 00:05:19,800 Speaker 4: and this was you know, the transition from prehistory of 111 00:05:19,839 --> 00:05:25,680 Speaker 4: antiquity roughly cover occurred between thirty five hundred and three 112 00:05:25,680 --> 00:05:29,039 Speaker 4: thousand BC. So this is coincides with the invention of 113 00:05:29,080 --> 00:05:32,680 Speaker 4: writing and development of ourman civilization and all of that. 114 00:05:33,000 --> 00:05:36,240 Speaker 4: It's been around for thousands of years away before Greek 115 00:05:36,480 --> 00:05:40,240 Speaker 4: mythology and the goddess Airius. But it's all of these 116 00:05:40,279 --> 00:05:44,680 Speaker 4: European grains, but also chia and amaranth and quinoa and 117 00:05:44,720 --> 00:05:46,440 Speaker 4: all of these grains that are native to the America. 118 00:05:46,600 --> 00:05:50,599 Speaker 4: So they you know, provide they're sort of used the 119 00:05:50,720 --> 00:05:53,240 Speaker 4: same way, and we'll talk about them a little bit later. 120 00:05:53,880 --> 00:05:58,440 Speaker 5: So, well, let's discuss when people started eating cereal or 121 00:05:58,760 --> 00:06:04,159 Speaker 5: breakfest because I'm assuming block cereal was an American thing. 122 00:06:04,440 --> 00:06:09,760 Speaker 4: Yes, of course, anything convenient is an American thing. And 123 00:06:09,800 --> 00:06:14,040 Speaker 4: it's really fascinating to me because the cereal started as 124 00:06:14,080 --> 00:06:18,000 Speaker 4: this very weird mix of like health reform and religious 125 00:06:18,040 --> 00:06:23,080 Speaker 4: morality and industrial food tech. Right, so these early Americans 126 00:06:23,279 --> 00:06:27,320 Speaker 4: ate big savor breakfast, like meat and eggs and bread 127 00:06:27,360 --> 00:06:29,840 Speaker 4: and you know, all of these heavy foods that were 128 00:06:29,880 --> 00:06:33,960 Speaker 4: practical for farm labor. But in the mid nineteenth century, 129 00:06:34,080 --> 00:06:37,760 Speaker 4: when we start seeing urbanization and people start, you know, 130 00:06:37,880 --> 00:06:41,880 Speaker 4: getting anxious about this food and maybe it seemed a 131 00:06:41,880 --> 00:06:46,240 Speaker 4: little too indulgent and unhealthy. And this coincides with this 132 00:06:46,560 --> 00:06:49,880 Speaker 4: sort of Protestant health reform movements like the Seventh Day 133 00:06:49,880 --> 00:06:54,120 Speaker 4: advertists in the eighteen thirties, and they believe the diet 134 00:06:54,320 --> 00:06:58,920 Speaker 4: influenced morality and digestion and even sexual behavior. 135 00:07:00,000 --> 00:07:03,200 Speaker 5: But I don't understand how that is even tied to 136 00:07:03,600 --> 00:07:07,279 Speaker 5: a health reform movement, Like it's weird. 137 00:07:07,480 --> 00:07:08,719 Speaker 2: It's like it weird. 138 00:07:08,760 --> 00:07:12,680 Speaker 4: So there's this guy, Reverend Sylvester Graham, Sylvester Graham of 139 00:07:12,800 --> 00:07:16,280 Speaker 4: Graham Cracker fame. And see, he was this man he 140 00:07:16,360 --> 00:07:20,000 Speaker 4: had strong views on diet, but he had no medical qualifications. 141 00:07:20,040 --> 00:07:21,640 Speaker 2: He was a reverend, he wasn't a doctor. 142 00:07:21,800 --> 00:07:28,800 Speaker 4: He just had views like, okay, exactly, it's like history 143 00:07:28,880 --> 00:07:31,680 Speaker 4: continues to repeat itself and it's just absurd. 144 00:07:32,160 --> 00:07:34,720 Speaker 3: I'm not a doctor, but but I. 145 00:07:34,560 --> 00:07:37,040 Speaker 4: Think that you know, if you eat a keto diet, 146 00:07:37,200 --> 00:07:39,040 Speaker 4: you schizophrenia will be curious. 147 00:07:39,040 --> 00:07:41,120 Speaker 2: But hey, so so. 148 00:07:41,680 --> 00:07:44,120 Speaker 4: This Sylvester Graham, he advocated for the use of whole 149 00:07:44,120 --> 00:07:48,400 Speaker 4: grains and being a vegetarian and bland foods to curb 150 00:07:48,440 --> 00:07:51,640 Speaker 4: your desire. So desire is bad, so just eat just 151 00:07:51,920 --> 00:07:55,600 Speaker 4: the blandest, boring, most boring thing. So we invented something 152 00:07:55,640 --> 00:07:59,080 Speaker 4: called graham flower, which was this type of coarsely brown, 153 00:07:59,360 --> 00:08:02,640 Speaker 4: whole grain wheat flour, and so this kind of set 154 00:08:02,680 --> 00:08:07,560 Speaker 4: the stage for a grain based breakfast as moral fuel, 155 00:08:08,400 --> 00:08:09,320 Speaker 4: so no eggs. 156 00:08:09,400 --> 00:08:12,480 Speaker 5: And but I still don't get it, like why would 157 00:08:12,520 --> 00:08:16,760 Speaker 5: you be morally superior if you ate grain based breakfasts? 158 00:08:17,480 --> 00:08:20,000 Speaker 4: Because because this guy had an idea and he had 159 00:08:20,080 --> 00:08:23,000 Speaker 4: influence and then people follow because like she. 160 00:08:23,080 --> 00:08:24,560 Speaker 3: Feel like they don't let me tell you. 161 00:08:24,760 --> 00:08:26,320 Speaker 5: I think she just wanted to make money and he 162 00:08:26,440 --> 00:08:27,320 Speaker 5: kind of created this thing. 163 00:08:27,400 --> 00:08:29,440 Speaker 3: I don't think. I think he used this as a 164 00:08:29,840 --> 00:08:30,679 Speaker 3: marketing toy. 165 00:08:31,200 --> 00:08:34,400 Speaker 4: Well I think there, yeah, and people fall, you know, 166 00:08:34,640 --> 00:08:44,120 Speaker 4: people people fall it's like they become these like cult figures. 167 00:08:45,880 --> 00:08:46,880 Speaker 3: But there was somebody else. 168 00:08:47,360 --> 00:08:49,240 Speaker 2: There are a few people, So there was this mister 169 00:08:49,440 --> 00:08:50,400 Speaker 2: Sylvester Graham. 170 00:08:50,840 --> 00:08:53,640 Speaker 4: And then you know, a few days later, eighteen sixty eight, 171 00:08:53,679 --> 00:08:57,760 Speaker 4: there's a man named doctor Caleb James Caleb Jackson, and 172 00:08:57,800 --> 00:09:00,160 Speaker 4: he ran this health spa in upstate New York, and 173 00:09:00,240 --> 00:09:01,560 Speaker 4: he invented. 174 00:09:01,440 --> 00:09:04,679 Speaker 2: Granula using gram flour and water. 175 00:09:04,840 --> 00:09:08,240 Speaker 4: So he would use this gram flour that Sylvester Gram 176 00:09:08,280 --> 00:09:11,880 Speaker 4: invented and baked it into chunks and it was super hard, 177 00:09:11,960 --> 00:09:14,360 Speaker 4: so it had to be soaked overnight before eating. And 178 00:09:14,440 --> 00:09:17,680 Speaker 4: so granula is the Latin word for little grain. And 179 00:09:17,760 --> 00:09:22,320 Speaker 4: he marketed it as a digestive aid. And so this 180 00:09:22,520 --> 00:09:25,960 Speaker 4: was developed based on this belief in this time period 181 00:09:26,320 --> 00:09:29,800 Speaker 4: that many illnesses stemmed from poor digestion and could be 182 00:09:29,880 --> 00:09:34,280 Speaker 4: cured with diet changes. So this is the beginning of granola. 183 00:09:34,320 --> 00:09:38,280 Speaker 4: But it's you know, granula. I love granola. I don't know, 184 00:09:38,320 --> 00:09:39,520 Speaker 4: but it's like granola. 185 00:09:39,640 --> 00:09:41,640 Speaker 5: Yeah, I like granola, but I don't I don't like 186 00:09:41,640 --> 00:09:42,440 Speaker 5: sweet granola. 187 00:09:42,559 --> 00:09:43,080 Speaker 2: I me either. 188 00:09:43,400 --> 00:09:46,760 Speaker 3: I don't like cinnamon granola. Yeah, I don't like cinnamon. 189 00:09:46,760 --> 00:09:50,840 Speaker 4: And my granola I make a really good granola. Yeah, 190 00:09:50,880 --> 00:09:55,120 Speaker 4: it's actually not my recipe, it's the eleven Madison Park recipe. 191 00:09:55,160 --> 00:09:57,040 Speaker 2: But it's amazing because you make this s base. 192 00:09:57,120 --> 00:10:00,360 Speaker 4: It's olive oil, salt and a little bit of maple 193 00:10:00,400 --> 00:10:03,560 Speaker 4: syrup and you just put the oats in it and 194 00:10:03,600 --> 00:10:05,680 Speaker 4: then bake it and then add nods or whatever. 195 00:10:05,840 --> 00:10:07,640 Speaker 2: It's really really really delicious. 196 00:10:07,720 --> 00:10:12,480 Speaker 5: Well, speaking of shredded wheat, that was invented a few 197 00:10:12,480 --> 00:10:17,079 Speaker 5: decades later in eighteen ninety three by a lawyer, HD Perky, 198 00:10:17,240 --> 00:10:19,600 Speaker 5: and he suffered from indigestion. 199 00:10:19,480 --> 00:10:20,520 Speaker 2: So much indigestion. 200 00:10:20,640 --> 00:10:23,880 Speaker 3: That so much indigestion, why cereal would cure this? 201 00:10:24,120 --> 00:10:24,760 Speaker 2: Okay no? 202 00:10:25,920 --> 00:10:27,560 Speaker 3: And then so shredded reed. 203 00:10:27,640 --> 00:10:31,559 Speaker 5: The grain was steamed until it was soft and then 204 00:10:31,679 --> 00:10:36,040 Speaker 5: rolled between these rollers and one was the roller was smooth, 205 00:10:36,040 --> 00:10:39,520 Speaker 5: one roller was grooved, and then that formed these strands 206 00:10:39,520 --> 00:10:41,040 Speaker 5: that were then chopped into biscuits. 207 00:10:41,040 --> 00:10:43,840 Speaker 3: And so that's our favorite that. 208 00:10:43,880 --> 00:10:46,920 Speaker 5: Well, then it evolved into frosted many weeds, right, but 209 00:10:47,000 --> 00:10:50,240 Speaker 5: that kind of like shredded wheat biscuit was in the 210 00:10:50,320 --> 00:10:51,439 Speaker 5: late eighteen hundreds. 211 00:10:51,600 --> 00:10:53,600 Speaker 4: Yeah, and it was all of this was like because 212 00:10:53,600 --> 00:10:57,160 Speaker 4: of digestion issues and it was just not fun like 213 00:10:57,200 --> 00:11:00,600 Speaker 4: when we think of Cereal, we think of Saturday morning cartoons. Yeah, 214 00:11:00,720 --> 00:11:06,280 Speaker 4: the original Cereal Vibe was like Penance, So it didn't 215 00:11:06,320 --> 00:11:12,600 Speaker 4: become mainstream, but it was profitable and it inspired later cereals. 216 00:11:12,640 --> 00:11:16,079 Speaker 4: And this is when we see John Harvey Kellogg. 217 00:11:16,760 --> 00:11:23,720 Speaker 5: Okay, let's talk about about John Harvey Kellogg because he 218 00:11:23,920 --> 00:11:25,839 Speaker 5: was he a doctor? Because I always see doctor in 219 00:11:25,880 --> 00:11:27,439 Speaker 5: front of his name, But was he a doctor? 220 00:11:27,440 --> 00:11:28,280 Speaker 2: He was a doctor? 221 00:11:28,480 --> 00:11:30,520 Speaker 3: Okay, Okay, that was just fun to make sure. 222 00:11:30,760 --> 00:11:33,280 Speaker 2: Yeah, he was a doctor, but he was insane. 223 00:11:33,640 --> 00:11:36,040 Speaker 5: Yeah, a lot of people don't know this because Kellogg's 224 00:11:36,080 --> 00:11:38,319 Speaker 5: is such a like a beloved brand now as far 225 00:11:38,360 --> 00:11:41,200 Speaker 5: as like you know, Tony the Tiger and all this stuff, 226 00:11:41,240 --> 00:11:43,200 Speaker 5: and I don't I don't think a lot of people 227 00:11:43,200 --> 00:11:47,640 Speaker 5: are aware of how the real cereal boom happened by 228 00:11:47,679 --> 00:11:48,640 Speaker 5: this cuckoo. 229 00:11:49,000 --> 00:11:50,560 Speaker 2: He was a cuckoo. We talked about him in our 230 00:11:50,600 --> 00:11:52,640 Speaker 2: Peanut episode. I mean, he was insane. 231 00:11:53,200 --> 00:11:56,840 Speaker 4: He had this Battle Creek Sanitarium and all of these 232 00:11:56,880 --> 00:12:00,360 Speaker 4: celebrities would go and he taught fitness program and like 233 00:12:00,400 --> 00:12:03,480 Speaker 4: Emilie Erhart and Thomas Edison and they were like, you know, 234 00:12:03,720 --> 00:12:09,560 Speaker 4: he promoted Bland Foods to reduce stimulating urges. It's the same, 235 00:12:09,640 --> 00:12:13,920 Speaker 4: what of like sexual desire or any sort of pleasure, 236 00:12:15,200 --> 00:12:15,520 Speaker 4: Just like. 237 00:12:15,520 --> 00:12:18,480 Speaker 3: He thought, if you ate a bland diet, you wouldn't 238 00:12:18,520 --> 00:12:19,120 Speaker 3: be horny. 239 00:12:19,559 --> 00:12:23,680 Speaker 4: Yeah, basically it's so weird and he had this following. 240 00:12:24,000 --> 00:12:24,959 Speaker 2: It's bizarre. 241 00:12:25,400 --> 00:12:30,239 Speaker 4: So he invented his own version of granola of granula, 242 00:12:30,600 --> 00:12:33,680 Speaker 4: and then the Jackson guys sued him, so he renamed 243 00:12:33,679 --> 00:12:39,760 Speaker 4: it granola. And so they invented corn flakes by using 244 00:12:39,800 --> 00:12:44,319 Speaker 4: the similar the Denver lawyer that roller that was invented, 245 00:12:45,160 --> 00:12:47,240 Speaker 4: So they invented the corn flakes. 246 00:12:47,320 --> 00:12:50,960 Speaker 5: Yeah, so they would steam cornflakes and press them between rollers. 247 00:12:51,200 --> 00:12:54,520 Speaker 5: So he basically took that guy's idea, Jackson's idea, and made. 248 00:12:54,360 --> 00:12:56,040 Speaker 2: It and made it his own. 249 00:12:56,120 --> 00:12:58,800 Speaker 4: Yeah, after the other guy's patent had expired, he kind 250 00:12:58,840 --> 00:13:00,280 Speaker 4: of took it in, rebrand it. 251 00:13:00,240 --> 00:13:01,320 Speaker 2: And made his own. 252 00:13:02,000 --> 00:13:06,200 Speaker 4: But yeah, they had and it was Charles William Post 253 00:13:06,240 --> 00:13:09,880 Speaker 4: of Post Cereals. He was one of his patients and 254 00:13:09,960 --> 00:13:13,760 Speaker 4: after spending time you know there at the as a patient, 255 00:13:13,800 --> 00:13:17,439 Speaker 4: he became obsessed with health food and then he became 256 00:13:17,520 --> 00:13:21,280 Speaker 4: Kellogg's main competitor. He created his own products, started with 257 00:13:21,400 --> 00:13:24,840 Speaker 4: something called post Them which was a coffee substitute made 258 00:13:24,840 --> 00:13:29,400 Speaker 4: with roasted wheat brand and molasses, which sounds so gross. 259 00:13:29,640 --> 00:13:30,880 Speaker 2: And then he vented grape nuts. 260 00:13:31,160 --> 00:13:34,400 Speaker 5: I love how everybody's stealing everybody's idea. So Jackson came 261 00:13:34,480 --> 00:13:38,599 Speaker 5: up with it, Kellogg stole it, then Post became his competitor. 262 00:13:38,760 --> 00:13:41,000 Speaker 3: Like this is crazy. I loved crazy, by the way. 263 00:13:41,040 --> 00:13:44,120 Speaker 3: Oh my god. Speaking of grape nuts, are they cereal? 264 00:13:44,200 --> 00:13:46,480 Speaker 3: Are they Are they healthy? 265 00:13:47,200 --> 00:13:50,040 Speaker 2: I think they are. They're definitely marketed as healthy. 266 00:13:50,880 --> 00:13:53,040 Speaker 3: They're definitely marketed. I just didn't know, but yeah, what 267 00:13:53,160 --> 00:13:53,560 Speaker 3: they are. 268 00:13:54,080 --> 00:13:56,160 Speaker 4: I haven't had grape nuts in so long, but for 269 00:13:56,200 --> 00:13:57,959 Speaker 4: a while I was on like a grape nut kit. 270 00:13:58,080 --> 00:14:08,720 Speaker 6: When I was in college, ked a brother, Will Will. 271 00:14:09,440 --> 00:14:13,280 Speaker 4: They worked together and they invented corn flakes together, but 272 00:14:13,320 --> 00:14:15,080 Speaker 4: then they went their separate ways. 273 00:14:15,120 --> 00:14:18,600 Speaker 2: And Will is the one that started adding sugar to corn. 274 00:14:18,400 --> 00:14:23,440 Speaker 5: Flakes, and he found it that sugar might cause urges. 275 00:14:25,720 --> 00:14:28,800 Speaker 4: That's when it all went up or down hill, however 276 00:14:28,880 --> 00:14:29,880 Speaker 4: you want to look at it. 277 00:14:29,840 --> 00:14:33,240 Speaker 3: Yewn hill. Yeah, I know, Oh my god. 278 00:14:33,480 --> 00:14:37,520 Speaker 4: So we founded the Kella Company in nineteeno Sex the brother, 279 00:14:37,720 --> 00:14:41,040 Speaker 4: the brother, the brother, and this marked this pivot from 280 00:14:41,160 --> 00:14:45,320 Speaker 4: health food cereal is health food to mass consumerism, and 281 00:14:45,400 --> 00:14:48,680 Speaker 4: it made cereal more palatable for everyone. 282 00:14:49,320 --> 00:14:52,560 Speaker 3: Yeah, and it's because it became shelf stable. 283 00:14:52,680 --> 00:14:57,240 Speaker 5: It was quick compatible with milk, which, by the way, 284 00:14:57,520 --> 00:15:00,240 Speaker 5: this is crazy to talk about timing. Milk had us 285 00:15:00,400 --> 00:15:06,120 Speaker 5: become pasteurized and so milk now in this moment was 286 00:15:06,160 --> 00:15:10,080 Speaker 5: widely distributed, so that was really compatible with this shelf 287 00:15:10,080 --> 00:15:13,360 Speaker 5: stable cereal. So then there was all these other brands 288 00:15:13,360 --> 00:15:16,320 Speaker 5: that popped up right while post was already around, but 289 00:15:16,440 --> 00:15:20,080 Speaker 5: Quaker Oats popped up at this time. 290 00:15:20,640 --> 00:15:22,000 Speaker 3: Yeah, and uh, and. 291 00:15:21,960 --> 00:15:24,680 Speaker 5: Then this so this was the moment that that turned 292 00:15:24,760 --> 00:15:26,560 Speaker 5: cereal into this like national habit. 293 00:15:27,280 --> 00:15:30,760 Speaker 4: Yeah, isn't that interesting. It's just like everything all all 294 00:15:30,760 --> 00:15:31,840 Speaker 4: of the stars aligned. 295 00:15:32,200 --> 00:15:32,440 Speaker 2: Yeah. 296 00:15:32,560 --> 00:15:34,840 Speaker 3: Now you know what I love doing. I love eating 297 00:15:34,880 --> 00:15:36,640 Speaker 3: cereal and reading the cereal box. 298 00:15:36,840 --> 00:15:37,920 Speaker 2: Why you out? 299 00:15:38,520 --> 00:15:39,240 Speaker 3: Why? 300 00:15:39,240 --> 00:15:40,200 Speaker 2: Why you out too? 301 00:15:41,000 --> 00:15:41,600 Speaker 3: No idea? 302 00:15:42,000 --> 00:15:46,440 Speaker 5: No idea always Why do cereal boxes have such a 303 00:15:46,560 --> 00:15:49,000 Speaker 5: drawl to read them and they don't say anything? 304 00:15:49,080 --> 00:15:51,680 Speaker 4: They don't say anything Because I remember as a kid, 305 00:15:51,880 --> 00:15:53,840 Speaker 4: I used to and like my brothers and I would 306 00:15:53,840 --> 00:15:55,520 Speaker 4: fight to take the cereal box, like, no, I want 307 00:15:55,520 --> 00:15:56,520 Speaker 4: to read the cereal box. 308 00:15:57,040 --> 00:15:59,960 Speaker 2: Yeah, I don't know what it's like the scrolling. 309 00:16:00,600 --> 00:16:09,080 Speaker 5: Yeah, Sigar boxes were the first squirrel is Oh my god, 310 00:16:09,120 --> 00:16:11,280 Speaker 5: well you know yeah, I think what was the nineteen 311 00:16:11,400 --> 00:16:15,560 Speaker 5: nineteen forties, between nineteen forty nineteen seventy when Cereal was 312 00:16:15,640 --> 00:16:17,360 Speaker 5: seriously marketed to kids. 313 00:16:17,520 --> 00:16:20,480 Speaker 3: Yeah, and it was because of these boxes. It was 314 00:16:20,480 --> 00:16:23,200 Speaker 3: like toy inside, remember the toys. 315 00:16:23,400 --> 00:16:27,760 Speaker 5: Yeah, three D glasses inside, So that was crazy. And 316 00:16:27,800 --> 00:16:29,520 Speaker 5: then I guess the sugar kind of went hand in 317 00:16:29,560 --> 00:16:31,680 Speaker 5: hand with that, right, Yeah, totally. 318 00:16:31,480 --> 00:16:34,120 Speaker 4: Went handed hands. And after like after World War two, 319 00:16:34,200 --> 00:16:39,440 Speaker 4: sugar became really cheap. Ad agencies started marketing aggressively towards children, 320 00:16:39,760 --> 00:16:43,240 Speaker 4: and Cereal became less about digestion and more about fun. 321 00:16:43,360 --> 00:16:45,960 Speaker 4: And we start seeing Tony the Tiger and Lucky the 322 00:16:46,040 --> 00:16:49,720 Speaker 4: Lepercaarn and Count Chocula and the little snap Crackle and 323 00:16:49,800 --> 00:16:52,760 Speaker 4: pop guys. And then we start seeing this, you know, 324 00:16:52,920 --> 00:16:56,480 Speaker 4: tie ins to Saturday Morning TV, which is how we 325 00:16:56,560 --> 00:16:57,280 Speaker 4: remember Cereal. 326 00:16:57,880 --> 00:17:02,960 Speaker 5: Yeah, we also like I remember, I remember. I mean 327 00:17:02,960 --> 00:17:04,679 Speaker 5: I feel like it's still this way. You have to 328 00:17:04,720 --> 00:17:08,119 Speaker 5: read labels. You've got to really read labels because people 329 00:17:08,160 --> 00:17:10,399 Speaker 5: were so loose with nutrition as a. 330 00:17:10,400 --> 00:17:12,960 Speaker 3: Cleane came not a reality. 331 00:17:12,960 --> 00:17:15,320 Speaker 5: It was like, I really to this day thought, you know, 332 00:17:15,520 --> 00:17:18,360 Speaker 5: frosted kellogs, frosted plates, was like, okay, let me eat 333 00:17:18,359 --> 00:17:22,640 Speaker 5: the healthy thing for me. Yeah, oh yeah, totally corns, 334 00:17:22,760 --> 00:17:23,600 Speaker 5: Like so corn. 335 00:17:23,359 --> 00:17:25,800 Speaker 3: It has to be it has to be healthy. 336 00:17:25,840 --> 00:17:29,359 Speaker 5: And milk's milk and corn like how are how that 337 00:17:29,560 --> 00:17:30,120 Speaker 5: could it be? 338 00:17:30,320 --> 00:17:33,280 Speaker 3: Yeah? Then I remember them. 339 00:17:33,480 --> 00:17:36,879 Speaker 5: I remember all these cereals having the Golden Age of 340 00:17:37,600 --> 00:17:39,480 Speaker 5: cereal was I think it was like peaked at the 341 00:17:39,480 --> 00:17:42,040 Speaker 5: eighties with like the Golden age totally cereal because there 342 00:17:42,080 --> 00:17:44,760 Speaker 5: was all these toys and glow in the dark figurines 343 00:17:44,800 --> 00:17:47,720 Speaker 5: and whistles and all this stuff. But then in the 344 00:17:47,760 --> 00:17:52,160 Speaker 5: two thousands, companies stopped putting physical toys in the boxes. 345 00:17:52,240 --> 00:17:55,680 Speaker 5: One because of costs, but like also this this pressure 346 00:17:55,840 --> 00:17:59,800 Speaker 5: over advertising unhealthy sugary foods to kids and that really 347 00:18:00,160 --> 00:18:02,639 Speaker 5: a thing. And then joking azids right, like you know, 348 00:18:02,720 --> 00:18:07,479 Speaker 5: kids are pulling out this toy and that could result 349 00:18:07,520 --> 00:18:10,000 Speaker 5: or lawsuits for all of these companies and so so 350 00:18:10,040 --> 00:18:12,280 Speaker 5: then companies kind of shifted to like you you get 351 00:18:12,280 --> 00:18:14,560 Speaker 5: it when they could still say free toy on the. 352 00:18:14,480 --> 00:18:16,720 Speaker 3: Box, but you have to like scan the QR code. 353 00:18:16,840 --> 00:18:19,640 Speaker 2: It's so not fun, right, It's not the same thing. 354 00:18:19,800 --> 00:18:20,800 Speaker 2: I can't imagine. 355 00:18:21,119 --> 00:18:21,720 Speaker 3: Oh my god. 356 00:18:22,119 --> 00:18:24,639 Speaker 5: Okay, wait, with the World Cup coming up, we have 357 00:18:24,720 --> 00:18:29,359 Speaker 5: to talk about Weeding the Breakfast and Champions, which really 358 00:18:29,400 --> 00:18:34,600 Speaker 5: became the the really pinnacle of an athlete arrival onto 359 00:18:34,640 --> 00:18:35,880 Speaker 5: the world stage. 360 00:18:36,240 --> 00:18:39,359 Speaker 3: You were on the cover of Weedy the Breast. 361 00:18:39,440 --> 00:18:43,439 Speaker 5: You've made it, You've arrived and you're healthy, and you 362 00:18:43,760 --> 00:18:50,040 Speaker 5: think the epitome of healthy is you are performance peak performance. Yeah, 363 00:18:50,200 --> 00:18:53,040 Speaker 5: so when we're Weedys invented. 364 00:18:52,800 --> 00:18:54,520 Speaker 2: They were accidentally invented. 365 00:18:55,080 --> 00:18:58,480 Speaker 5: Wait when when we're Weatis invented? And are they the 366 00:18:58,520 --> 00:18:59,720 Speaker 5: breakfast of champions? 367 00:19:00,000 --> 00:19:03,960 Speaker 4: So they're marketed definitely, they were accidentally invented. In nineteen 368 00:19:03,960 --> 00:19:07,000 Speaker 4: twenty one, a clinician from this company called the Washburn 369 00:19:07,040 --> 00:19:10,800 Speaker 4: Crosby Company, which merged with General Mills in nineteen twenty eight. 370 00:19:11,119 --> 00:19:14,360 Speaker 4: He spilled wheat brandt into hot stove and that's how 371 00:19:14,400 --> 00:19:17,760 Speaker 4: we Wheaties were invented. And then there was an employee 372 00:19:17,760 --> 00:19:21,159 Speaker 4: contest which led to the name Wheaties and it was 373 00:19:21,200 --> 00:19:25,679 Speaker 4: first advertised on Christmas Eve in nineteen twenty six in 374 00:19:25,720 --> 00:19:29,119 Speaker 4: a radio station in Minneapolis. And in the nineteen thirties, 375 00:19:29,520 --> 00:19:31,920 Speaker 4: a General Mills executive came up with the tagline the 376 00:19:31,960 --> 00:19:36,000 Speaker 4: breakfast of Champion, and they were kind of established this 377 00:19:36,080 --> 00:19:39,800 Speaker 4: tradition to the They were the first to really establish 378 00:19:40,119 --> 00:19:45,200 Speaker 4: this direct association between a product and peak performances peak performance, 379 00:19:45,240 --> 00:19:48,120 Speaker 4: and it was associated with sports from the beginning. They 380 00:19:48,160 --> 00:19:52,800 Speaker 4: were advertised on state board, stadium billboards, and they were 381 00:19:52,840 --> 00:19:56,679 Speaker 4: the main advertiser refer in Minneapolis Little League game And 382 00:19:56,720 --> 00:20:00,000 Speaker 4: originally the pictures of the athletes were on the back 383 00:20:00,119 --> 00:20:01,840 Speaker 4: of the box and then they moved to the front 384 00:20:01,880 --> 00:20:07,240 Speaker 4: in nineteen fifty eight. Blue garreg the Yankees was the 385 00:20:07,280 --> 00:20:09,639 Speaker 4: first athlete to be featured in nineteen thirty four, and 386 00:20:09,720 --> 00:20:11,560 Speaker 4: the first woman was Mary L. 387 00:20:11,680 --> 00:20:12,000 Speaker 3: Rutten. 388 00:20:12,680 --> 00:20:15,399 Speaker 5: Oh, I remember that box by me too, like nineteen 389 00:20:15,440 --> 00:20:16,960 Speaker 5: eighty four or something. 390 00:20:16,840 --> 00:20:17,760 Speaker 2: Nineteen eighty four. 391 00:20:17,760 --> 00:20:21,040 Speaker 4: And the first black athlete was Chicago Bears Walter Peyton 392 00:20:21,320 --> 00:20:22,600 Speaker 4: in nineteen eighty six. 393 00:20:23,600 --> 00:20:26,520 Speaker 2: But there's like Michael Jordan has been on nineteen times. 394 00:20:26,520 --> 00:20:30,600 Speaker 2: There's like Serena Williams, Lebron James, like so many athletes. 395 00:20:31,200 --> 00:20:34,680 Speaker 5: Weebies are still around, but I feel like their name 396 00:20:35,440 --> 00:20:39,000 Speaker 5: and probably their sales have dropped significantly because it became 397 00:20:39,080 --> 00:20:42,680 Speaker 5: it was too it was too healthy for the sugar 398 00:20:42,840 --> 00:20:46,680 Speaker 5: cereal lovers. And then not healthy enough for the health 399 00:20:46,800 --> 00:20:48,879 Speaker 5: like it didn't have that many benefits for that for 400 00:20:48,960 --> 00:20:49,800 Speaker 5: the real. 401 00:20:50,000 --> 00:20:53,200 Speaker 2: Health crowd, right for the hard cores, for the. 402 00:20:53,200 --> 00:20:57,000 Speaker 5: Hardcores like me, By the way, I'm like reading I 403 00:20:57,040 --> 00:20:58,440 Speaker 5: want protein in my granola. 404 00:20:58,520 --> 00:21:00,680 Speaker 3: So I'm like reading, like, okay, which one? Which one? 405 00:21:00,680 --> 00:21:01,200 Speaker 3: Which one? 406 00:21:01,480 --> 00:21:03,960 Speaker 2: Protein is a thing right now? Right it's the buzzword. 407 00:21:04,119 --> 00:21:07,760 Speaker 5: So I'm like super I'm like protein seeker label readers, 408 00:21:07,760 --> 00:21:10,199 Speaker 5: so I could see where weedies are not really on 409 00:21:10,240 --> 00:21:14,680 Speaker 5: my radar. But it's only interesting how cereals made from 410 00:21:14,720 --> 00:21:19,560 Speaker 5: these ancient grains like quin law and amorns, those have 411 00:21:19,640 --> 00:21:22,880 Speaker 5: moved on to like the health store mainstream even you know, Keen. 412 00:21:23,040 --> 00:21:26,200 Speaker 5: I mean, I remember when quin wa exploloaded and it 413 00:21:26,280 --> 00:21:28,640 Speaker 5: caused a problem in Peru because that was like there 414 00:21:29,359 --> 00:21:31,960 Speaker 5: every day diet, and then all of a sudden it 415 00:21:32,000 --> 00:21:36,480 Speaker 5: became expensive because the world discovered it. But these a 416 00:21:36,480 --> 00:21:38,960 Speaker 5: lot of these grains have been around for thousands of 417 00:21:39,040 --> 00:21:41,360 Speaker 5: years in the Americas. 418 00:21:41,200 --> 00:21:43,679 Speaker 4: Yeah, totally, and you know they ended up in the 419 00:21:44,080 --> 00:21:46,240 Speaker 4: in the mainstream or even Trader Joe's. They have a 420 00:21:46,359 --> 00:21:49,560 Speaker 4: rolled oats that has quina and amaranth and chia. That's 421 00:21:49,600 --> 00:21:51,240 Speaker 4: what I use for my granola. 422 00:21:51,280 --> 00:21:52,160 Speaker 3: I need your recipe. 423 00:21:53,640 --> 00:21:54,960 Speaker 2: I'll send it to you. It's so good. 424 00:21:55,440 --> 00:21:57,680 Speaker 5: So I need your recipe because I don't I don't 425 00:21:58,400 --> 00:22:00,600 Speaker 5: use amari amorn amorth. 426 00:22:00,600 --> 00:22:01,040 Speaker 3: What is that? 427 00:22:01,200 --> 00:22:03,600 Speaker 2: Amaranth? Yeah, amerth. 428 00:22:03,600 --> 00:22:06,320 Speaker 4: It is a sacred crop from meso America that's been 429 00:22:06,359 --> 00:22:10,840 Speaker 4: cultivated for over eight thousand years and it's associated directly 430 00:22:10,920 --> 00:22:14,240 Speaker 4: with the sun god with Celobochley and so we talked 431 00:22:14,280 --> 00:22:17,320 Speaker 4: about its ritual significance when we did our Mexican candy 432 00:22:17,359 --> 00:22:21,280 Speaker 4: episode in season one. So it's been used in the Americas, 433 00:22:22,080 --> 00:22:25,560 Speaker 4: in Mexico specifically for my gosh, thousands of years. 434 00:22:25,880 --> 00:22:27,080 Speaker 2: And it became popular in the. 435 00:22:27,119 --> 00:22:33,880 Speaker 4: Nineteen seventies, right, so these pioneers, like sorry, not pioneers, 436 00:22:33,920 --> 00:22:37,240 Speaker 4: but arrow Head Mills brand, they started promoting it for 437 00:22:37,280 --> 00:22:41,440 Speaker 4: its high protein content, and it became in the eighties, 438 00:22:41,440 --> 00:22:44,560 Speaker 4: it became established in the natural food market, and then also. 439 00:22:44,359 --> 00:22:46,680 Speaker 2: With the boom of gluten. 440 00:22:46,359 --> 00:22:50,000 Speaker 4: Free diets in the two thousands, it boosted its demand 441 00:22:50,600 --> 00:22:53,720 Speaker 4: along with quin law, which is also native to the Andes. 442 00:22:53,880 --> 00:22:59,280 Speaker 4: And these are all like sacred grains. They become all 443 00:22:59,320 --> 00:23:02,119 Speaker 4: of a sudden, you know, in the US, they become 444 00:23:02,200 --> 00:23:05,719 Speaker 4: this kind of hippie hell food, and then it becomes 445 00:23:05,760 --> 00:23:07,800 Speaker 4: like this craze, like the keen rock craze in the 446 00:23:08,080 --> 00:23:08,920 Speaker 4: twenty thirteen. 447 00:23:09,359 --> 00:23:12,359 Speaker 5: But who started the Like was it an American that 448 00:23:12,680 --> 00:23:14,439 Speaker 5: found it and imported it or something? 449 00:23:14,600 --> 00:23:18,720 Speaker 4: They became importing it from Bolivia under the brand Ancient Harvest. 450 00:23:19,119 --> 00:23:20,160 Speaker 3: I remember that brand. 451 00:23:20,359 --> 00:23:22,680 Speaker 2: I do remember that. I think it's still around, isn't it. 452 00:23:22,960 --> 00:23:23,720 Speaker 3: Yeah? I think so. 453 00:23:24,000 --> 00:23:27,800 Speaker 5: But yeah, I remember the keene walk craze around, you know, 454 00:23:28,040 --> 00:23:28,640 Speaker 5: twenty ten. 455 00:23:29,480 --> 00:23:34,600 Speaker 2: Yeah. And then chia. I love the chia. I love 456 00:23:34,640 --> 00:23:36,920 Speaker 2: It's like this little seed. You don't like it? 457 00:23:36,960 --> 00:23:37,639 Speaker 3: Is it good for you? 458 00:23:37,880 --> 00:23:42,040 Speaker 2: It's really good for you. Yeah, it's like strengthening. 459 00:23:41,480 --> 00:23:45,359 Speaker 5: Good because I just do my granola parfait with like 460 00:23:46,119 --> 00:23:50,040 Speaker 5: my yogurt parfe with yogat Greek yoga granola and a 461 00:23:50,720 --> 00:23:55,280 Speaker 5: tablespoon of chia, and then my husband puts chia seeds 462 00:23:55,320 --> 00:23:58,240 Speaker 5: overnight and drinks that in the morning. Then I heard 463 00:23:58,280 --> 00:24:00,679 Speaker 5: that chia can be inflammatory, So I'm like, what is 464 00:24:00,720 --> 00:24:01,879 Speaker 5: the story gia? 465 00:24:02,080 --> 00:24:02,439 Speaker 3: Tell me? 466 00:24:02,800 --> 00:24:05,280 Speaker 4: Oh, I didn't I've never heard the inflammatory, but yeah, 467 00:24:05,320 --> 00:24:06,800 Speaker 4: I put it in my lemonade. 468 00:24:06,920 --> 00:24:08,960 Speaker 3: And it's kind of technically a theme. 469 00:24:09,280 --> 00:24:10,879 Speaker 2: It's a seed it's a seed. 470 00:24:11,080 --> 00:24:12,760 Speaker 3: All seeds are inflammatory. 471 00:24:12,800 --> 00:24:15,679 Speaker 2: But oh I didn't know that. Yeah, I didn't know that. 472 00:24:15,760 --> 00:24:18,200 Speaker 4: I make a chia pudding sometimes I just put chia, 473 00:24:18,240 --> 00:24:20,120 Speaker 4: put a little bit of milk in it, and then 474 00:24:20,160 --> 00:24:22,240 Speaker 4: it's just like, oh, it's so good. 475 00:24:22,640 --> 00:24:26,280 Speaker 2: But I think it's like it's it's nourishing and its 476 00:24:26,400 --> 00:24:28,040 Speaker 2: name means strength. 477 00:24:28,560 --> 00:24:30,879 Speaker 3: Now they're anti inflammatory. 478 00:24:30,200 --> 00:24:34,240 Speaker 5: Okay, anti inflammatories because of their high levels of alpha 479 00:24:34,520 --> 00:24:38,359 Speaker 5: linolenic acid, and they're plant based on mega three patty 480 00:24:38,400 --> 00:24:40,959 Speaker 5: acid and fiber wow and fiber. 481 00:24:41,359 --> 00:24:43,640 Speaker 2: Yeah, hard to know what you're supposed to eat. 482 00:24:43,960 --> 00:24:45,800 Speaker 3: I know it's impossible. 483 00:24:46,480 --> 00:24:47,280 Speaker 2: It's symposis. 484 00:24:47,760 --> 00:24:50,919 Speaker 4: But it's so crazy to think that American breakfast cereal 485 00:24:50,960 --> 00:24:54,960 Speaker 4: began as moral medicine like penance. Right now, It's like 486 00:24:55,000 --> 00:24:58,680 Speaker 4: when I think of cereal, I get like kind of nostalgic, right. 487 00:24:58,520 --> 00:25:02,199 Speaker 5: I do do, And it's just crazy to think it 488 00:25:02,280 --> 00:25:04,359 Speaker 5: began as moral medicine. 489 00:25:05,480 --> 00:25:08,600 Speaker 2: So and now it sits at this crossroads between nostalgia 490 00:25:09,000 --> 00:25:09,640 Speaker 2: and nutrition. 491 00:25:10,240 --> 00:25:10,520 Speaker 3: I do. 492 00:25:10,640 --> 00:25:13,320 Speaker 5: I am happy though, with the evolution of cereal, like 493 00:25:13,680 --> 00:25:17,720 Speaker 5: because if this is the way I feel like, especially 494 00:25:17,720 --> 00:25:19,960 Speaker 5: in America, that households can get the kids out the 495 00:25:20,000 --> 00:25:22,359 Speaker 5: door like put a bowl of something in them, eat 496 00:25:22,400 --> 00:25:25,040 Speaker 5: it up and get to school. Like, we want it 497 00:25:25,080 --> 00:25:27,960 Speaker 5: to be nutritious, and we want it to be less. Agree, 498 00:25:28,000 --> 00:25:29,879 Speaker 5: we wanted to have more protein. And so I do 499 00:25:29,960 --> 00:25:33,080 Speaker 5: think like this movement is a good thing. 500 00:25:33,520 --> 00:25:35,240 Speaker 2: Yeah, I agree, I agree. 501 00:25:35,320 --> 00:25:35,840 Speaker 4: Yeah. 502 00:25:35,880 --> 00:25:37,960 Speaker 5: So to our listeners, I want to know what you 503 00:25:38,000 --> 00:25:40,920 Speaker 5: think about cereal. Do you eat it for nourishment or 504 00:25:41,520 --> 00:25:42,800 Speaker 5: nostalgia and comfort? 505 00:25:43,000 --> 00:25:46,439 Speaker 3: I'm definitely. I think I eat it for fuel. I 506 00:25:46,440 --> 00:25:47,280 Speaker 3: eat it, it's fuel. 507 00:25:47,760 --> 00:25:52,639 Speaker 4: Yeah, I think I eat it for comfort. 508 00:25:54,320 --> 00:25:56,640 Speaker 5: I know, by the way, I'm not a big cereal eater, 509 00:25:56,760 --> 00:25:58,840 Speaker 5: so when I do, it better be worth it. 510 00:25:59,119 --> 00:25:59,439 Speaker 3: Yeah. 511 00:25:59,440 --> 00:26:00,680 Speaker 2: That's true. That's true. 512 00:26:00,720 --> 00:26:04,400 Speaker 3: That's true. Well, thanks for listening everyone, check out. 513 00:26:03,800 --> 00:26:06,800 Speaker 4: O thank you, and don't forget to rate us and 514 00:26:06,840 --> 00:26:10,560 Speaker 4: leave us your messages. 515 00:26:11,160 --> 00:26:14,359 Speaker 5: Hungry for History is a hyphen Media production in partnership 516 00:26:14,359 --> 00:26:16,760 Speaker 5: with Iheart's Michael Fura podcast network. 517 00:26:16,920 --> 00:26:19,760 Speaker 1: For more of your favorite shows, visit the iHeartRadio app, 518 00:26:19,880 --> 00:26:27,119 Speaker 1: Apple podcast, or wherever you get your podcasts.