1 00:00:01,680 --> 00:00:04,240 Speaker 1: Earlier this week, we talked about how easy it is 2 00:00:04,320 --> 00:00:08,440 Speaker 1: for advertisers and others to see exactly what you're doing 3 00:00:08,480 --> 00:00:12,160 Speaker 1: online and how hard it is to stop it, which 4 00:00:12,200 --> 00:00:15,280 Speaker 1: made us wonder what can normal people do to protect 5 00:00:15,320 --> 00:00:18,400 Speaker 1: their personal information without having to go to all kinds 6 00:00:18,400 --> 00:00:22,200 Speaker 1: of crazy lengths. One way that's becoming increasingly popular is 7 00:00:22,320 --> 00:00:27,200 Speaker 1: using a VPN, or virtual Private network. A growing number 8 00:00:27,240 --> 00:00:30,640 Speaker 1: of providers are offering VPNs as an easy way for 9 00:00:30,760 --> 00:00:35,320 Speaker 1: individuals to keep our data from prying eyes, and people 10 00:00:35,400 --> 00:00:37,519 Speaker 1: are using them for all kinds of reasons. 11 00:00:37,800 --> 00:00:40,559 Speaker 2: I travel internationally for work sometimes, so whenever I'm out 12 00:00:40,560 --> 00:00:42,520 Speaker 2: of the country, I'll use a VPN if I'm needing 13 00:00:42,560 --> 00:00:44,440 Speaker 2: to watch a TV show or something that I can't 14 00:00:44,440 --> 00:00:47,239 Speaker 2: get access to through that version of the website in 15 00:00:47,240 --> 00:00:49,680 Speaker 2: the particular country i'm in, And sometimes I use it 16 00:00:49,680 --> 00:00:51,680 Speaker 2: at home. If there's a show like before Great British 17 00:00:51,680 --> 00:00:53,520 Speaker 2: Bake Off was on Netflix, I would use a VPN 18 00:00:53,600 --> 00:00:55,520 Speaker 2: to be able to watch it when it was happening 19 00:00:55,520 --> 00:00:57,080 Speaker 2: live instead of having to wait for it to be 20 00:00:57,120 --> 00:00:57,880 Speaker 2: released over here. 21 00:00:58,000 --> 00:01:00,080 Speaker 3: Yeah. I use VPN for work because we want to 22 00:01:00,080 --> 00:01:03,200 Speaker 3: protect some of our more sensitive information, so we have 23 00:01:03,240 --> 00:01:05,680 Speaker 3: to access the VPN before we can get into that 24 00:01:05,760 --> 00:01:06,640 Speaker 3: part of our jobs. 25 00:01:07,319 --> 00:01:10,360 Speaker 1: People who live in countries with repressive governments like Russia 26 00:01:10,480 --> 00:01:14,279 Speaker 1: have also used VPNs to get around sensors that block 27 00:01:14,400 --> 00:01:17,039 Speaker 1: access to social media and news sites. 28 00:01:17,280 --> 00:01:21,000 Speaker 4: Basically, anytime there's a big geopolitical crisis, you're seeing massive 29 00:01:21,040 --> 00:01:22,680 Speaker 4: spikes and VPN usage. 30 00:01:22,920 --> 00:01:26,839 Speaker 1: That's Bloomberg reporter Austin Carr. He went to find out 31 00:01:26,959 --> 00:01:31,000 Speaker 1: if VPNs can actually deliver on their privacy they promise. 32 00:01:37,240 --> 00:01:44,800 Speaker 1: I'm West Kesova. That's today on the big take. Austin, 33 00:01:44,840 --> 00:01:47,480 Speaker 1: maybe start by telling us what is a VPN. What's 34 00:01:47,480 --> 00:01:48,040 Speaker 1: it used for. 35 00:01:48,640 --> 00:01:51,480 Speaker 4: Essentially, what it's used for is to encrypt your web 36 00:01:51,520 --> 00:01:55,800 Speaker 4: traffic by funneling your Internet browsing through remote servers around 37 00:01:55,840 --> 00:01:58,920 Speaker 4: the world. It basically sends them out any website you 38 00:01:59,040 --> 00:02:02,240 Speaker 4: go to, anysing and surfing you do. It sends that 39 00:02:02,360 --> 00:02:06,800 Speaker 4: traffic out to servers in places like France, Brazil, Japan, 40 00:02:07,480 --> 00:02:10,080 Speaker 4: encrypts them to hide your location and also the content 41 00:02:10,120 --> 00:02:11,440 Speaker 4: of what you're actually browsing. 42 00:02:11,840 --> 00:02:13,720 Speaker 1: So the usual way it'd be is you look up 43 00:02:13,760 --> 00:02:17,000 Speaker 1: a website and your identity is revealed to that website. 44 00:02:17,280 --> 00:02:19,840 Speaker 1: But if you use a VPN, it bounces it all 45 00:02:19,840 --> 00:02:22,240 Speaker 1: over the world, so nobody can tell where you really 46 00:02:22,280 --> 00:02:24,239 Speaker 1: are and where that traffic came from. 47 00:02:24,560 --> 00:02:25,400 Speaker 5: That's exactly right. 48 00:02:25,440 --> 00:02:27,600 Speaker 4: I mean, if you're using the Internet right now at 49 00:02:27,600 --> 00:02:30,440 Speaker 4: home or on your cellular provider that's known as an 50 00:02:30,480 --> 00:02:34,000 Speaker 4: ISP and Internet service provider, and essentially what's happening is 51 00:02:34,280 --> 00:02:37,640 Speaker 4: every single thing that you do is basically logged with 52 00:02:37,720 --> 00:02:41,840 Speaker 4: the ISP, your location, the type of surfing that you're doing. 53 00:02:42,080 --> 00:02:44,679 Speaker 4: They keep a sort of log of all that material 54 00:02:44,760 --> 00:02:47,440 Speaker 4: that you're surfing the Internet with. Now, of course, in 55 00:02:47,480 --> 00:02:49,920 Speaker 4: the US that's not such a big deal, but abroad, 56 00:02:50,280 --> 00:02:55,280 Speaker 4: in places where there's authoritarian governments or just different censorship rules, 57 00:02:55,560 --> 00:02:57,880 Speaker 4: there's of course a lot of interest in VPNs because 58 00:02:57,919 --> 00:03:00,800 Speaker 4: it allows you to circumvent those rules, hide your location, 59 00:03:01,000 --> 00:03:03,520 Speaker 4: hide what you're browsing, and unlock things that might be 60 00:03:03,520 --> 00:03:06,640 Speaker 4: cut off because of firewalls, like the Great Chinese Firewall 61 00:03:06,720 --> 00:03:09,959 Speaker 4: is a great example of things where certain social media websites, 62 00:03:10,000 --> 00:03:11,800 Speaker 4: news websites are cut off, but with the help of 63 00:03:11,840 --> 00:03:15,120 Speaker 4: a VPN, you can sort of work around those restrictions 64 00:03:15,120 --> 00:03:17,560 Speaker 4: and gain access to a lot of content that you 65 00:03:17,639 --> 00:03:20,239 Speaker 4: otherwise would not be able to. Now, of course there's 66 00:03:20,240 --> 00:03:23,120 Speaker 4: a lot of lowbrow reasons for using a VPN as well. 67 00:03:23,360 --> 00:03:26,600 Speaker 4: If you like to stream content, sometimes there's reasons that 68 00:03:26,639 --> 00:03:29,840 Speaker 4: will be blocked for you know, IP reasons, or because 69 00:03:30,040 --> 00:03:32,440 Speaker 4: your subscription is not relevant in a certain state or 70 00:03:32,480 --> 00:03:33,720 Speaker 4: certain country. 71 00:03:33,760 --> 00:03:35,440 Speaker 5: If you're traveling, you can't use Netflix. 72 00:03:35,440 --> 00:03:37,520 Speaker 4: So a lot of people use VPNs actually to stream 73 00:03:37,600 --> 00:03:40,880 Speaker 4: content just circumvent rules with content providers as well. 74 00:03:42,160 --> 00:03:45,120 Speaker 1: So let's say you're overseas and you want to watch 75 00:03:45,200 --> 00:03:48,320 Speaker 1: Netflix and says sorry, Netflix isn't available in this country. 76 00:03:48,320 --> 00:03:51,320 Speaker 1: It can fool Netflix into thinking you're sitting at home. 77 00:03:51,800 --> 00:03:52,960 Speaker 5: That's exactly right. 78 00:03:53,040 --> 00:03:55,440 Speaker 4: So when you're traveling abroad and you have a Netflix 79 00:03:55,440 --> 00:03:58,880 Speaker 4: subscription to the US, or if you're a subscriber in England, 80 00:03:59,080 --> 00:04:01,120 Speaker 4: you have access to differ content. They have their all 81 00:04:01,120 --> 00:04:03,840 Speaker 4: their original content which is globally accessible, but there's a 82 00:04:03,840 --> 00:04:06,920 Speaker 4: lot of content that's only geographically licensed to particular countries 83 00:04:07,000 --> 00:04:09,280 Speaker 4: or regions. So if you want to gain access to 84 00:04:09,280 --> 00:04:11,760 Speaker 4: that content, you'd have to use a VPN. And Netflix 85 00:04:11,760 --> 00:04:13,560 Speaker 4: has actually done a lot of work to detect those 86 00:04:13,600 --> 00:04:15,880 Speaker 4: IP addresses that they give you. It's sort of like 87 00:04:15,920 --> 00:04:18,599 Speaker 4: this game of IP address whack a mole. As soon 88 00:04:18,600 --> 00:04:20,600 Speaker 4: as they sense that you're using a VPN, they might 89 00:04:20,600 --> 00:04:23,280 Speaker 4: block it and you just have to keep changing servers. 90 00:04:23,440 --> 00:04:25,520 Speaker 4: In the US, Let's say I'm in London and i 91 00:04:25,600 --> 00:04:28,520 Speaker 4: want to access some content and I'm not recommending anyone 92 00:04:28,600 --> 00:04:31,240 Speaker 4: does this. This might be violating some terms and conditions. 93 00:04:31,400 --> 00:04:34,040 Speaker 1: So this sounds pretty complicated. Is it hard to use? 94 00:04:34,080 --> 00:04:34,120 Speaker 5: Like? 95 00:04:34,160 --> 00:04:36,799 Speaker 1: What do you sit down your computer? You have a VPN? 96 00:04:37,040 --> 00:04:37,520 Speaker 1: What is it? 97 00:04:37,560 --> 00:04:37,640 Speaker 3: Like? 98 00:04:37,640 --> 00:04:38,880 Speaker 1: How do you actually use it? 99 00:04:38,880 --> 00:04:41,880 Speaker 4: It does sound complicated, and I think historically that has 100 00:04:41,920 --> 00:04:44,240 Speaker 4: been the roadblock a lot of these apps. To sort 101 00:04:44,279 --> 00:04:46,320 Speaker 4: of install them, it took a lot of setup, a 102 00:04:46,360 --> 00:04:49,360 Speaker 4: lot of sophistication, But nowadays they're super easy. 103 00:04:49,480 --> 00:04:50,720 Speaker 5: There's a bunch of providers. 104 00:04:50,760 --> 00:04:53,279 Speaker 4: If you just google vpn, you'll come up with all 105 00:04:53,320 --> 00:04:56,800 Speaker 4: sorts of names, from ExpressVPN to NordVPN, which are two 106 00:04:56,839 --> 00:04:59,119 Speaker 4: of the biggest brands, and it's just an app. 107 00:04:59,240 --> 00:05:02,200 Speaker 5: You download it. Some are free summer subscription base. 108 00:05:02,440 --> 00:05:05,400 Speaker 4: You just give it access to either your laptop or 109 00:05:05,440 --> 00:05:09,039 Speaker 4: your cell phone and then you're essentially hooked up to 110 00:05:09,040 --> 00:05:11,200 Speaker 4: a VPN and you can choose the server you want. 111 00:05:11,400 --> 00:05:13,840 Speaker 4: Nord VPN, which is one of the big brands out there, 112 00:05:13,839 --> 00:05:16,640 Speaker 4: it's a Lithuanian based company. They have about fifty five 113 00:05:16,720 --> 00:05:19,200 Speaker 4: hundred servers around the world. You just open up the 114 00:05:19,240 --> 00:05:21,919 Speaker 4: app and you can select any country you want to 115 00:05:21,920 --> 00:05:23,760 Speaker 4: browse from. You can even go down to the city, 116 00:05:23,839 --> 00:05:25,800 Speaker 4: so if you're in the US, you can select LA, 117 00:05:25,880 --> 00:05:30,080 Speaker 4: you can select Denver, Miami, Boston, New York, things like that. 118 00:05:30,440 --> 00:05:33,480 Speaker 4: And once you just tap into that, they promise that 119 00:05:33,560 --> 00:05:35,960 Speaker 4: it's a good safeguard against your traffic. It can predict 120 00:05:35,960 --> 00:05:39,120 Speaker 4: your location and sort of yeah, fool your browser into 121 00:05:39,120 --> 00:05:41,320 Speaker 4: thinking that you're in a different location, and that it 122 00:05:41,360 --> 00:05:42,360 Speaker 4: can encrypt your traffic. 123 00:05:42,400 --> 00:05:44,280 Speaker 5: At the same time, Austin. 124 00:05:44,000 --> 00:05:47,960 Speaker 1: You report that another reason people have been using VPNs 125 00:05:48,080 --> 00:05:51,480 Speaker 1: is in communicating after Russia's invasion of Ukraine. 126 00:05:51,839 --> 00:05:52,440 Speaker 5: That's correct. 127 00:05:52,560 --> 00:05:55,720 Speaker 4: I mean, basically, anytime there's a big geopolitical crisis, you're 128 00:05:55,720 --> 00:05:59,200 Speaker 4: seeing massive spikes and VPN usage. In the weeks and 129 00:05:59,320 --> 00:06:02,919 Speaker 4: months after or Russia's invasion in Ukraine, there was data 130 00:06:02,960 --> 00:06:06,080 Speaker 4: that showed VPN interests spiking on search engines by over 131 00:06:06,120 --> 00:06:09,400 Speaker 4: one thousand percent. And that is the case for every time. 132 00:06:09,560 --> 00:06:11,799 Speaker 4: You know, when we saw sort of the crackdowns happening 133 00:06:11,800 --> 00:06:14,440 Speaker 4: in Iran, there was big spikes in VPN usage. When 134 00:06:14,520 --> 00:06:17,839 Speaker 4: there was social unrest in Turkey following an earthquake and 135 00:06:17,880 --> 00:06:20,719 Speaker 4: they blocked access to Twitter, you saw a VPN usage 136 00:06:20,760 --> 00:06:23,440 Speaker 4: spike in those areas as well. But the Russia one 137 00:06:23,480 --> 00:06:25,479 Speaker 4: is a really interesting use case because you can sort 138 00:06:25,480 --> 00:06:29,160 Speaker 4: of understand why it would be used for a healthy purpose, 139 00:06:29,160 --> 00:06:32,480 Speaker 4: which is if the government is blocking access to certain 140 00:06:32,560 --> 00:06:35,000 Speaker 4: news websites, you know, obviously there would be a lot 141 00:06:35,040 --> 00:06:38,040 Speaker 4: of interest not just among social activists but just your 142 00:06:38,080 --> 00:06:40,839 Speaker 4: average Russian resident who might want to find out what 143 00:06:40,839 --> 00:06:43,159 Speaker 4: the real story is, and you can use a VPN. 144 00:06:43,240 --> 00:06:44,440 Speaker 5: It's become more difficult. 145 00:06:44,520 --> 00:06:47,159 Speaker 4: They've blocked a lot of VPNs, you know, NordVPN, one 146 00:06:47,200 --> 00:06:48,960 Speaker 4: of the big brands there, has had to remove all 147 00:06:48,960 --> 00:06:51,800 Speaker 4: their local servers from Russia and they've increasingly made it 148 00:06:51,800 --> 00:06:54,320 Speaker 4: difficult to use a VPN there. But that's one of 149 00:06:54,320 --> 00:06:57,159 Speaker 4: the major upsides of VPN sort of the high mind 150 00:06:57,200 --> 00:06:59,880 Speaker 4: admission of these apps can be to circumvent that go 151 00:07:00,040 --> 00:07:05,000 Speaker 4: from in censorship and help people access news, organize for protests, 152 00:07:05,120 --> 00:07:07,520 Speaker 4: and just generally access the web a little bit safer 153 00:07:07,560 --> 00:07:09,480 Speaker 4: than they could if they were going through their regular ISP. 154 00:07:12,000 --> 00:07:15,080 Speaker 1: How good our VPNs is actually doing that they promise 155 00:07:15,160 --> 00:07:17,480 Speaker 1: you anonymity, but can they deliver any. 156 00:07:17,680 --> 00:07:21,000 Speaker 4: I think they're really good at marketing cybersecurity and privacy, 157 00:07:21,040 --> 00:07:24,200 Speaker 4: perhaps more than they are at delivering it. I spoke 158 00:07:24,240 --> 00:07:27,560 Speaker 4: to a lot of researchers for the story, and the 159 00:07:27,600 --> 00:07:30,160 Speaker 4: one thing that pretty much all of them said was 160 00:07:30,240 --> 00:07:33,400 Speaker 4: that you can't really put all your faith in these 161 00:07:33,480 --> 00:07:34,560 Speaker 4: VPN providers. 162 00:07:34,880 --> 00:07:36,160 Speaker 5: And there's a couple of reasons why. 163 00:07:36,600 --> 00:07:38,320 Speaker 4: You know, if you're an Edward Snowdent type and you 164 00:07:38,320 --> 00:07:40,280 Speaker 4: want to use a VPN and you have someone, you know, 165 00:07:40,320 --> 00:07:43,440 Speaker 4: the NSA on the other side, or some government agency. Basically, 166 00:07:43,600 --> 00:07:46,080 Speaker 4: VPN providers have told me that, look, we can't stop 167 00:07:46,120 --> 00:07:48,040 Speaker 4: from that stuff. We can only do so much. Maybe 168 00:07:48,040 --> 00:07:49,880 Speaker 4: we can unlock Twitter, but we're not going to be 169 00:07:49,920 --> 00:07:52,480 Speaker 4: able to necessarily protect you against you know, a government 170 00:07:52,520 --> 00:07:55,480 Speaker 4: agency with those sort of resources to find you. The 171 00:07:55,520 --> 00:07:59,760 Speaker 4: other big issue is that a lot of these VPN providers, 172 00:08:00,160 --> 00:08:02,320 Speaker 4: they're sort of asking you to put all their trust 173 00:08:02,360 --> 00:08:05,240 Speaker 4: in them that says, hey, we will not log any 174 00:08:05,280 --> 00:08:07,880 Speaker 4: of your web activity, but there's not really any assurances. 175 00:08:07,960 --> 00:08:10,720 Speaker 4: They have audits that happen on some of these servers, 176 00:08:10,720 --> 00:08:13,080 Speaker 4: but that are done by auditing firms such as Price 177 00:08:13,160 --> 00:08:15,560 Speaker 4: Waterhouse Coopers, but there's not really a way you can 178 00:08:15,600 --> 00:08:17,920 Speaker 4: go in to see their code to make sure there's 179 00:08:17,920 --> 00:08:20,280 Speaker 4: no logs. There's not really a way you can go 180 00:08:20,320 --> 00:08:22,240 Speaker 4: see their server room to make sure that there's no 181 00:08:22,520 --> 00:08:25,520 Speaker 4: logs being taken off your web traffic. There's been instances 182 00:08:25,600 --> 00:08:28,200 Speaker 4: historically where you know, a VPN provider will say we're 183 00:08:28,200 --> 00:08:30,920 Speaker 4: not logging any traffic, and then suddenly they get subpoenaed 184 00:08:30,960 --> 00:08:34,079 Speaker 4: by a government and they're able to provide those logs. 185 00:08:34,280 --> 00:08:37,040 Speaker 4: So there's been controversies like that over the years. Several 186 00:08:37,160 --> 00:08:40,319 Speaker 4: University of Michigan researchers who I spoke with had also 187 00:08:40,400 --> 00:08:43,640 Speaker 4: just said that there's ways to detect your activity even 188 00:08:43,800 --> 00:08:46,080 Speaker 4: when you have a VPN on. So there's something called 189 00:08:46,080 --> 00:08:49,640 Speaker 4: device fingerprinting where they can sort of triangulate your data 190 00:08:49,720 --> 00:08:53,120 Speaker 4: based on specific computer you're using, or the browser size, 191 00:08:53,240 --> 00:08:55,920 Speaker 4: or the time that you're accessing sort of content. And 192 00:08:55,960 --> 00:08:58,920 Speaker 4: there's also ways that if there's a bad actor sophisticated 193 00:08:59,040 --> 00:09:01,520 Speaker 4: enough to access this ont they can sort of throttle 194 00:09:01,559 --> 00:09:03,679 Speaker 4: your internet and see if any leaks happen from a 195 00:09:03,760 --> 00:09:07,520 Speaker 4: VPN tunnel. That might sound really complicated, but what essentially 196 00:09:07,559 --> 00:09:10,160 Speaker 4: means is there's no one hundred percent guarantee of safety. 197 00:09:10,160 --> 00:09:13,280 Speaker 4: There's no one hundred percent guarantee of anonymity with these VPNs. 198 00:09:13,679 --> 00:09:15,960 Speaker 4: In fact, most the researchers I spoke to would not 199 00:09:16,080 --> 00:09:18,880 Speaker 4: use any commercial VPN. They developed their own. So unless 200 00:09:18,880 --> 00:09:21,319 Speaker 4: you're able to do that you're a sophisticated engineer or hacker. 201 00:09:21,440 --> 00:09:23,800 Speaker 4: They all warned against you thinking that, hey, these things 202 00:09:23,800 --> 00:09:26,640 Speaker 4: are going to provide you some sort of military grade protection. 203 00:09:27,520 --> 00:09:31,200 Speaker 1: After the break, what do VPNs know about what you're 204 00:09:31,240 --> 00:09:34,880 Speaker 1: doing online? 205 00:09:39,960 --> 00:09:42,040 Speaker 2: I definitely feel secure about the connection, but I'm also 206 00:09:42,120 --> 00:09:44,880 Speaker 2: not like worried. I'm not doing anything that I'm worried 207 00:09:44,880 --> 00:09:48,600 Speaker 2: about people seeing or reporting. So I guess I've never 208 00:09:48,600 --> 00:09:51,439 Speaker 2: really thought about, like, what would happen if it wasn't secure, 209 00:09:51,480 --> 00:09:53,800 Speaker 2: But I feel secure through the one that I use. 210 00:09:54,400 --> 00:09:56,319 Speaker 3: I feel like ours is pretty secure in private. I've 211 00:09:56,320 --> 00:09:58,360 Speaker 3: looked up the tool that we use, and I've talked 212 00:09:58,360 --> 00:10:00,000 Speaker 3: to some of the IT folks, and they've given me 213 00:10:00,040 --> 00:10:02,160 Speaker 3: a lot of confidence that RVPN is secure. 214 00:10:03,559 --> 00:10:06,200 Speaker 1: One of the big companies in this space is called 215 00:10:06,280 --> 00:10:09,319 Speaker 1: Nord Security, and you wrote a whole piece about that. 216 00:10:09,400 --> 00:10:11,600 Speaker 1: When to go visit them, tell US about Nord Security. 217 00:10:12,080 --> 00:10:15,880 Speaker 4: Nord Security is a fascinating company that's based in Vilnius, 218 00:10:16,000 --> 00:10:19,000 Speaker 4: this sort of old world capital of Lithuania. They started 219 00:10:19,240 --> 00:10:21,600 Speaker 4: a little over a decade ago and actually bootstrap their 220 00:10:21,720 --> 00:10:24,840 Speaker 4: entire business until raising one hundred million dollars last April 221 00:10:24,960 --> 00:10:27,600 Speaker 4: at a one point six billion dollar valuation. But they've 222 00:10:27,640 --> 00:10:31,680 Speaker 4: really ridden this wave of sort of marketing cybersecurity to 223 00:10:32,280 --> 00:10:33,839 Speaker 4: the public at a time when there's a lot of 224 00:10:33,920 --> 00:10:37,600 Speaker 4: questions about who is tracking your Internet browsing, whether you're 225 00:10:37,840 --> 00:10:41,600 Speaker 4: safe online, whether social networks and search engines are mining 226 00:10:41,640 --> 00:10:45,480 Speaker 4: your activity. And they developed these tools called NordVPN, which 227 00:10:45,520 --> 00:10:47,720 Speaker 4: is one of the sort of I think, more user 228 00:10:47,760 --> 00:10:49,040 Speaker 4: friendly apps out there. 229 00:10:49,160 --> 00:10:50,760 Speaker 5: It's super cheap. I think the. 230 00:10:50,720 --> 00:10:53,360 Speaker 4: Going rate is like three dollars a month to protect 231 00:10:53,400 --> 00:10:56,160 Speaker 4: your web traffic. And when I met with the founder, 232 00:10:56,200 --> 00:10:59,319 Speaker 4: Tom Aukman, he had just returned from Davos. He was 233 00:10:59,360 --> 00:11:02,680 Speaker 4: going to Web Summit, which is this big tech conference 234 00:11:02,720 --> 00:11:05,199 Speaker 4: in Lisbon, and you really got the sense this company 235 00:11:05,320 --> 00:11:07,880 Speaker 4: is finally going mainstream, and I think that's because there's 236 00:11:07,880 --> 00:11:11,800 Speaker 4: so many questions about what's happening to our internet activity online. 237 00:11:12,120 --> 00:11:15,240 Speaker 4: They're developing this whole suite not just a VPN products, 238 00:11:15,280 --> 00:11:19,640 Speaker 4: but to cybersecurity products, dark web monitors, malware threat scanners, 239 00:11:19,679 --> 00:11:21,520 Speaker 4: things like that, to sort of try to make this 240 00:11:21,600 --> 00:11:24,640 Speaker 4: sort of encrypted subscription portfolio similar to what you might 241 00:11:24,679 --> 00:11:27,240 Speaker 4: think about McAfee security or Norton back in the day. 242 00:11:27,600 --> 00:11:29,959 Speaker 4: The big question is whether some of the promises that 243 00:11:30,000 --> 00:11:34,000 Speaker 4: they've made about cybersecurity and privacy are real and legitimate 244 00:11:34,160 --> 00:11:35,959 Speaker 4: or is it just a lot of marketing to sort 245 00:11:36,000 --> 00:11:37,520 Speaker 4: of drive up their subscription rates. 246 00:11:38,000 --> 00:11:40,559 Speaker 1: And when you talk to them, what do they say 247 00:11:41,040 --> 00:11:43,360 Speaker 1: The reason you should use a VPN is like, what 248 00:11:43,400 --> 00:11:45,160 Speaker 1: are they selling it for? I don't think it so 249 00:11:45,240 --> 00:11:47,959 Speaker 1: you can circumvent the terms and conditions of Netflix. They 250 00:11:47,960 --> 00:11:49,559 Speaker 1: probably don't advertise. 251 00:11:49,080 --> 00:11:52,439 Speaker 5: That they do not. In fact, they were very hesitant. 252 00:11:52,720 --> 00:11:54,560 Speaker 4: It was fascinating because when I'd gone there, I thought 253 00:11:54,640 --> 00:11:57,319 Speaker 4: this was just sort of just the most obvious use case. 254 00:11:57,520 --> 00:12:00,720 Speaker 4: But they were very, very specific and saying, that's not 255 00:12:00,760 --> 00:12:03,200 Speaker 4: what we're using it for. You know, Netflix has never 256 00:12:03,280 --> 00:12:06,400 Speaker 4: bothered us. They don't write us takedown notices, they don't complain. 257 00:12:06,840 --> 00:12:09,520 Speaker 4: I talked to former employees, one of whom said that, 258 00:12:09,640 --> 00:12:11,080 Speaker 4: you know a few years ago when they would have 259 00:12:11,080 --> 00:12:15,120 Speaker 4: marketing meetings, and whenever they saw huge spikes in cancelations, 260 00:12:15,160 --> 00:12:18,000 Speaker 4: the first question they'd ask in meetings was is Netflix 261 00:12:18,040 --> 00:12:21,439 Speaker 4: working right now or have they blocked our VPN and servers. 262 00:12:22,160 --> 00:12:25,360 Speaker 4: But really what they're focusing on is cybersecurity. They're pitching 263 00:12:25,360 --> 00:12:28,079 Speaker 4: this thing as this sort of all encompassing way to 264 00:12:28,160 --> 00:12:31,440 Speaker 4: keep your web traffic safe, to protect you online, and 265 00:12:31,880 --> 00:12:35,280 Speaker 4: you know, so far that seems to be resonating. They argue, 266 00:12:35,440 --> 00:12:37,880 Speaker 4: you know what, if you're on let's say a public 267 00:12:37,880 --> 00:12:41,400 Speaker 4: Wi Fi network, if you're at a Starbucks using Wi Fi, Oh, 268 00:12:41,480 --> 00:12:44,079 Speaker 4: there's hackers out there, there's cyber criminals that might be 269 00:12:44,120 --> 00:12:46,880 Speaker 4: able to steal your banking information. You are more secure 270 00:12:47,040 --> 00:12:50,160 Speaker 4: to have a VPN. On another use case, they would argue, 271 00:12:50,240 --> 00:12:53,320 Speaker 4: is just hiding your web traffic from your ISP. There's 272 00:12:53,360 --> 00:12:55,160 Speaker 4: so many governments even in the US right now. You 273 00:12:55,200 --> 00:12:58,959 Speaker 4: look at laws in Utah and Louisiana about how they 274 00:12:59,000 --> 00:13:01,920 Speaker 4: are looking for a verification or for you to register 275 00:13:02,240 --> 00:13:04,600 Speaker 4: with a web content in your surfing. But you know, 276 00:13:04,679 --> 00:13:06,800 Speaker 4: one of the major things that they say is also 277 00:13:06,840 --> 00:13:09,160 Speaker 4: that look, we, in all honesty, do not know what 278 00:13:09,240 --> 00:13:12,000 Speaker 4: our users are using a VPN for. They have a 279 00:13:12,040 --> 00:13:14,960 Speaker 4: no logs policy. They're very serious about it, and in fact, 280 00:13:15,040 --> 00:13:17,600 Speaker 4: they walked me through their hardware at their servers where 281 00:13:17,600 --> 00:13:21,560 Speaker 4: they removed every single local storage drive in their fifty 282 00:13:21,559 --> 00:13:25,440 Speaker 4: five hundred plus servers, which essentially means there's no way 283 00:13:25,480 --> 00:13:29,040 Speaker 4: to physically store this data on a server. It's all 284 00:13:29,120 --> 00:13:31,720 Speaker 4: run through what's called random access memory, which is essentially 285 00:13:31,720 --> 00:13:34,719 Speaker 4: your short term memory of your computer. And they just 286 00:13:34,760 --> 00:13:36,720 Speaker 4: say it's rebooted every you know, I don't know how 287 00:13:36,679 --> 00:13:40,000 Speaker 4: fro many hours or days if you went to one 288 00:13:40,000 --> 00:13:42,079 Speaker 4: of these server rooms anyway, there's nothing you could pull 289 00:13:42,120 --> 00:13:42,559 Speaker 4: off of it. 290 00:13:42,920 --> 00:13:44,480 Speaker 5: They've never had a data breach. 291 00:13:45,720 --> 00:13:48,200 Speaker 1: Nor At VPN is just one of a lot of companies, 292 00:13:48,240 --> 00:13:50,560 Speaker 1: but there's a whole ton of them out there. It's 293 00:13:50,640 --> 00:13:52,360 Speaker 1: kind of hard to tell which ones are good, which 294 00:13:52,400 --> 00:13:54,599 Speaker 1: ones are really secure, and which ones are not. 295 00:13:55,360 --> 00:13:57,959 Speaker 4: Yeah, it's really one of the more questionable parts of 296 00:13:58,000 --> 00:14:00,960 Speaker 4: the market. If you google best VPN, you're gonna come 297 00:14:01,040 --> 00:14:03,520 Speaker 4: up with a list of dozens and dozens and dozens 298 00:14:03,520 --> 00:14:06,480 Speaker 4: of websites out there, and they could range from sort 299 00:14:06,480 --> 00:14:09,360 Speaker 4: of NordVPN or Express VPN, which are some of the 300 00:14:09,360 --> 00:14:12,480 Speaker 4: more known companies out there. You also have other ones 301 00:14:12,480 --> 00:14:16,360 Speaker 4: that are respected, such as Mulvad or Proton or tunnel Bear. 302 00:14:16,440 --> 00:14:18,480 Speaker 4: These are sort of big names in the industry. But 303 00:14:18,559 --> 00:14:21,080 Speaker 4: you also have a ton that are just free, these 304 00:14:21,120 --> 00:14:23,360 Speaker 4: sort of free apps out there that you're not quite sure. 305 00:14:23,440 --> 00:14:25,280 Speaker 4: Wait a minute, how am I gaining access to this? 306 00:14:25,400 --> 00:14:28,800 Speaker 4: What are they using my data for? Is this safe? 307 00:14:29,160 --> 00:14:31,120 Speaker 4: And at least when I've talked to researchers, that's the 308 00:14:31,120 --> 00:14:33,600 Speaker 4: one thing they say. You know, look, if you are 309 00:14:33,680 --> 00:14:37,440 Speaker 4: accessing these VPN providers that are free with sort of 310 00:14:37,440 --> 00:14:41,520 Speaker 4: sketchy sounding names, that are promising all types of privacy protections, 311 00:14:41,680 --> 00:14:43,880 Speaker 4: but you're not paying for it, Chances are they're mining 312 00:14:43,960 --> 00:14:47,000 Speaker 4: your web traffic for other reasons, or perhaps their servers 313 00:14:47,040 --> 00:14:48,800 Speaker 4: are not as safe as they let on. They might 314 00:14:48,840 --> 00:14:52,040 Speaker 4: be collecting logs, they might be selling your web traffic 315 00:14:52,040 --> 00:14:54,920 Speaker 4: to marketers. I mean, historically there's been some fun examples, 316 00:14:55,160 --> 00:14:58,320 Speaker 4: I mean quite scary to be honest. Facebook a few 317 00:14:58,400 --> 00:15:01,200 Speaker 4: years ago they were running a free VPN. It was 318 00:15:01,240 --> 00:15:03,720 Speaker 4: called a Navo, a Navo protect, and this was back 319 00:15:03,760 --> 00:15:07,040 Speaker 4: in twenty seventeen twenty eighteen, and they were marketing it 320 00:15:07,120 --> 00:15:09,360 Speaker 4: to the public as sort of this you know VPN 321 00:15:09,440 --> 00:15:12,560 Speaker 4: that's going to protect you online, and it turns out 322 00:15:12,560 --> 00:15:15,320 Speaker 4: that they were actually using that web traffic internally to 323 00:15:15,360 --> 00:15:18,960 Speaker 4: see what their users were logging into. Were they using, 324 00:15:19,280 --> 00:15:21,360 Speaker 4: you know, a different social media website, were they using 325 00:15:21,400 --> 00:15:25,160 Speaker 4: Snapchat more, were they using WhatsApp more? And they were 326 00:15:25,160 --> 00:15:27,800 Speaker 4: sort of using these basically to monitor your web traffic 327 00:15:27,840 --> 00:15:30,960 Speaker 4: for marketing purposes. And this violates the very core of 328 00:15:30,960 --> 00:15:33,280 Speaker 4: what a VPN is supposed to do, which is protect 329 00:15:33,280 --> 00:15:37,320 Speaker 4: your your web browsing and protect your anonymity. And Facebook 330 00:15:37,400 --> 00:15:39,520 Speaker 4: ended up shutting that service down eighteen months after it 331 00:15:39,560 --> 00:15:41,200 Speaker 4: was discovered, in about twenty seventeen. 332 00:15:41,920 --> 00:15:44,520 Speaker 1: So what did Facebook say about that when it came 333 00:15:44,560 --> 00:15:44,880 Speaker 1: to light. 334 00:15:45,440 --> 00:15:48,479 Speaker 4: Facebook said that it was very clear about what information 335 00:15:48,680 --> 00:15:50,480 Speaker 4: it was collecting and what it was using it for. 336 00:15:50,520 --> 00:15:53,040 Speaker 4: And I'm sure somewhere in the terms and conditions there 337 00:15:53,120 --> 00:15:55,720 Speaker 4: probably was something about, you know, this data could be 338 00:15:55,840 --> 00:15:57,680 Speaker 4: used for X, Y or z when it comes to 339 00:15:57,720 --> 00:16:00,680 Speaker 4: marketing purposes or internal research. But I think for the 340 00:16:00,760 --> 00:16:04,880 Speaker 4: average consumer, the senses any VPN is supposed to protect 341 00:16:04,880 --> 00:16:07,920 Speaker 4: you from that very use case of a company mining 342 00:16:07,960 --> 00:16:11,240 Speaker 4: your traffic and sort of stooping on what you're doing online. 343 00:16:11,360 --> 00:16:13,200 Speaker 4: And I think that is one of the things that 344 00:16:13,280 --> 00:16:15,560 Speaker 4: every researcher I talk to you just warned against is 345 00:16:15,760 --> 00:16:17,680 Speaker 4: you never know. You are putting your a ton of 346 00:16:17,720 --> 00:16:20,440 Speaker 4: faith in these VPN providers, and there's really just no 347 00:16:20,520 --> 00:16:22,360 Speaker 4: way to know what they're doing with your data other 348 00:16:22,440 --> 00:16:24,440 Speaker 4: than to trust them. And I think that's a lot 349 00:16:24,480 --> 00:16:26,600 Speaker 4: of trust to put in these networks, especially when even 350 00:16:26,640 --> 00:16:28,800 Speaker 4: for paying apps, you're paying like three to four dollars 351 00:16:28,840 --> 00:16:30,560 Speaker 4: a month for these subscriptions. 352 00:16:31,160 --> 00:16:33,760 Speaker 1: When we come back, some countries start to crack down 353 00:16:34,040 --> 00:16:47,760 Speaker 1: on citizens using VPNs to bypass sensors. Us in the 354 00:16:47,960 --> 00:16:51,880 Speaker 1: rise in VPN use, especially in countries where they block 355 00:16:51,960 --> 00:16:55,040 Speaker 1: certain portions of the Internet, have not gone unnoticed. In 356 00:16:55,080 --> 00:16:58,040 Speaker 1: some of these countries are now going after the VPNs 357 00:16:58,080 --> 00:17:00,640 Speaker 1: for allowing people to see sites they don't to see. 358 00:17:00,800 --> 00:17:03,560 Speaker 4: It really raises the question about whether the use case 359 00:17:03,720 --> 00:17:06,760 Speaker 4: of circumventing governments is sort of a longer term or 360 00:17:06,760 --> 00:17:11,080 Speaker 4: shorter term fixed to protecting your web traffic from peering eyes. 361 00:17:11,640 --> 00:17:13,679 Speaker 4: In twenty nineteen, Russia made a big to do with 362 00:17:13,680 --> 00:17:16,359 Speaker 4: a lot of the VPN providers about you know, we 363 00:17:16,400 --> 00:17:18,919 Speaker 4: want your encryption keys. We want to be able to 364 00:17:18,960 --> 00:17:21,320 Speaker 4: access some of this server data that you're sort of 365 00:17:21,440 --> 00:17:24,640 Speaker 4: using it for with these VPNs, and the VPN providers 366 00:17:24,640 --> 00:17:26,520 Speaker 4: said to Russia essentially, at least the big ones, that 367 00:17:26,880 --> 00:17:29,160 Speaker 4: we don't collect logs, we can't give you that data, 368 00:17:29,200 --> 00:17:32,760 Speaker 4: and that sort of forced them to pull out of Russia. 369 00:17:32,800 --> 00:17:35,760 Speaker 4: They actually, in the case of Nord VPN, they ended 370 00:17:35,840 --> 00:17:39,680 Speaker 4: up shredding, just ripping apart all their VPN servers in Russia. Now, 371 00:17:39,720 --> 00:17:42,560 Speaker 4: local residents from about twenty nineteen to twenty twenty could 372 00:17:42,560 --> 00:17:46,080 Speaker 4: still access a VPN through non Russian servers, meaning they 373 00:17:46,160 --> 00:17:48,679 Speaker 4: might connect to a server in the US or Brazil 374 00:17:48,760 --> 00:17:51,359 Speaker 4: or Japan or something. But a few years later, you know, 375 00:17:51,359 --> 00:17:53,800 Speaker 4: in twenty twenty one, not long before the Ukraine invasion, 376 00:17:53,920 --> 00:17:57,600 Speaker 4: Russia essentially banned all VPN usage outright, made it illegal. 377 00:17:57,880 --> 00:18:01,080 Speaker 4: And we're seeing a similar pattern playout in India. India 378 00:18:01,160 --> 00:18:03,400 Speaker 4: essentially said the same thing, we want to have access 379 00:18:03,400 --> 00:18:06,159 Speaker 4: to some of this encrypted data. Nord VPN said no. 380 00:18:06,359 --> 00:18:08,720 Speaker 4: Other providers said no, and then they shut down all 381 00:18:08,760 --> 00:18:11,920 Speaker 4: their servers in India. And so I don't know, I mean, 382 00:18:12,119 --> 00:18:14,280 Speaker 4: it makes it difficult to know how long you know, 383 00:18:14,320 --> 00:18:16,880 Speaker 4: these VPNs will sort of be relevant. With that said, 384 00:18:16,920 --> 00:18:19,480 Speaker 4: there are still ways to access VPNs in these countries. 385 00:18:19,520 --> 00:18:21,959 Speaker 4: But it gets a really a little bit more complicated, 386 00:18:22,119 --> 00:18:24,000 Speaker 4: and it also puts a lot of the pressure on 387 00:18:24,080 --> 00:18:26,879 Speaker 4: these VPN providers to make sure they're safe. You know, 388 00:18:26,960 --> 00:18:29,800 Speaker 4: if you can access let's say a VPN that is 389 00:18:29,960 --> 00:18:32,200 Speaker 4: smuggled into a country on a thumb drive or something 390 00:18:32,240 --> 00:18:34,439 Speaker 4: like that, they have tools that are called such as 391 00:18:34,480 --> 00:18:37,760 Speaker 4: a kill switch, meaning that let's say you're rated and 392 00:18:37,800 --> 00:18:40,320 Speaker 4: you have a computer, you can access this kill switch 393 00:18:40,400 --> 00:18:42,960 Speaker 4: to eliminate any sort of visibility that you were using 394 00:18:43,000 --> 00:18:45,760 Speaker 4: of VPN. There's a lot more high pressure stakes when 395 00:18:45,760 --> 00:18:50,240 Speaker 4: you're sort of protecting journalists or activists dissidents with VPNs 396 00:18:50,240 --> 00:18:52,399 Speaker 4: than you are, say, providing someone in the US with 397 00:18:52,520 --> 00:18:55,200 Speaker 4: access to ESPN plus in an area that. 398 00:18:55,119 --> 00:18:56,359 Speaker 5: They can't watch the Super Bowl. 399 00:18:56,520 --> 00:18:58,199 Speaker 4: So I think longer term that's what we're going to 400 00:18:58,200 --> 00:19:00,000 Speaker 4: see is just whether or not a lot of these 401 00:19:00,040 --> 00:19:02,480 Speaker 4: VPN servers are sort of ripped out of countries that 402 00:19:02,480 --> 00:19:04,800 Speaker 4: they don't want them. You know, in China, it's been 403 00:19:04,840 --> 00:19:07,159 Speaker 4: difficult to access VPNs that you can't even go to 404 00:19:07,240 --> 00:19:09,920 Speaker 4: NordVPN dot com and China, So that's going to be 405 00:19:09,920 --> 00:19:12,560 Speaker 4: a big question longer term, is are these you know, 406 00:19:12,680 --> 00:19:15,560 Speaker 4: VPN servers when it comes to protecting against governments, can 407 00:19:15,560 --> 00:19:17,359 Speaker 4: they really do that or is there sort of a 408 00:19:17,400 --> 00:19:19,680 Speaker 4: short life cycle for that if the government just doesn't 409 00:19:19,720 --> 00:19:20,920 Speaker 4: want them to operating there? 410 00:19:22,080 --> 00:19:26,600 Speaker 1: So Austin, given all this, should people use VPNs? Do 411 00:19:26,640 --> 00:19:27,640 Speaker 1: you use a VPN? 412 00:19:27,960 --> 00:19:28,159 Speaker 5: You know? 413 00:19:28,200 --> 00:19:30,440 Speaker 4: I think going into this I did use a VPN 414 00:19:30,480 --> 00:19:33,840 Speaker 4: a lot more beforehand, before I sort of was learning 415 00:19:33,840 --> 00:19:37,040 Speaker 4: more about talking to academic researchers, talking to the VPN 416 00:19:37,119 --> 00:19:40,679 Speaker 4: providers themselves of what they do protect against. And I 417 00:19:40,760 --> 00:19:44,159 Speaker 4: think there are very healthy use cases for VPNs. You know, 418 00:19:44,200 --> 00:19:46,600 Speaker 4: I understand the use case of wanting to encrypt your 419 00:19:46,600 --> 00:19:50,520 Speaker 4: traffic against an ISP or a content provider, or just 420 00:19:50,600 --> 00:19:52,760 Speaker 4: that you don't want someone to know your location. But 421 00:19:52,840 --> 00:19:54,680 Speaker 4: I think also in the last ten years or so, 422 00:19:54,720 --> 00:19:57,440 Speaker 4: we've seen the Internet go from really much more of 423 00:19:57,480 --> 00:20:00,359 Speaker 4: a wild wild West area. A lot of your Internet 424 00:20:00,359 --> 00:20:03,320 Speaker 4: browsing wasn't encrypted. When you did log onto an airport 425 00:20:03,359 --> 00:20:05,879 Speaker 4: Wi Fi or a coffee shop WiFi, it might not 426 00:20:06,000 --> 00:20:08,560 Speaker 4: have been encrypted. But nowadays browsers are a lot safer. 427 00:20:08,600 --> 00:20:11,280 Speaker 4: Banking websites, public Wi Fi networks, they're actually a lot 428 00:20:11,320 --> 00:20:13,640 Speaker 4: safer and a lot more encrypted. And I think that's 429 00:20:13,680 --> 00:20:15,639 Speaker 4: one of the things that VPN providers are going to 430 00:20:15,680 --> 00:20:18,200 Speaker 4: have to figure out. When I've talked to NordVPN or 431 00:20:18,240 --> 00:20:20,879 Speaker 4: Express VPN, they compared it to like an ADYT, the 432 00:20:20,880 --> 00:20:23,920 Speaker 4: home security system. You know, just because you have ADT 433 00:20:24,119 --> 00:20:26,359 Speaker 4: turned on, it provides peace of mind, but that doesn't 434 00:20:26,400 --> 00:20:28,240 Speaker 4: mean you shouldn't lock your doors and make sure the 435 00:20:28,280 --> 00:20:30,439 Speaker 4: windows are locked at night. And so I think for 436 00:20:30,440 --> 00:20:32,399 Speaker 4: a lot of customers, you know, it might just provide 437 00:20:32,400 --> 00:20:34,320 Speaker 4: that level of peace of mind, that extra layer of 438 00:20:34,400 --> 00:20:37,240 Speaker 4: encryption that you wouldn't have beforehand. If you do log 439 00:20:37,280 --> 00:20:40,000 Speaker 4: into a you know, a McDonald's or a Starbucks Wi Fi, 440 00:20:40,320 --> 00:20:42,520 Speaker 4: or you're abroad in a country that might not encrypt 441 00:20:42,560 --> 00:20:45,040 Speaker 4: your web traffic, it can be a safer thing to 442 00:20:45,119 --> 00:20:48,280 Speaker 4: add that layer of protection, but it's not necessarily going 443 00:20:48,320 --> 00:20:49,400 Speaker 4: to be the end all be all. 444 00:20:49,400 --> 00:20:51,199 Speaker 5: It's not a pantas of security for you. 445 00:20:52,080 --> 00:20:54,800 Speaker 1: Austin, Thanks for coming on the show, Thank you for 446 00:20:54,800 --> 00:20:57,800 Speaker 1: having me, Thanks for listening to us here at the 447 00:20:57,800 --> 00:21:00,920 Speaker 1: Big Take. It's a daily podcast from Bloomberg and iHeartRadio. 448 00:21:01,160 --> 00:21:05,440 Speaker 1: For more shows from iHeartRadio, visit the iHeartRadio app, Apple Podcasts, 449 00:21:05,520 --> 00:21:07,959 Speaker 1: or wherever you listen, and we'd love to hear from you. 450 00:21:08,280 --> 00:21:11,400 Speaker 1: Email us questions or comments to Big Take at Bloomberg 451 00:21:11,400 --> 00:21:14,399 Speaker 1: dot net. The supervising producer of The Big Take is 452 00:21:14,480 --> 00:21:18,199 Speaker 1: Vicky Rgalina. Our senior producer and the producer of this 453 00:21:18,320 --> 00:21:22,879 Speaker 1: episode is Catherine fink Kilde Garcia is our engineer. Our 454 00:21:22,880 --> 00:21:26,720 Speaker 1: original music was composed by Leo Sidrin. I'm West Kasova. 455 00:21:26,920 --> 00:21:29,160 Speaker 1: We'll be back tomorrow with another Big Take