WEBVTT - Museum of Failure, Meaningful Risk + BBQ Oreos 0:00:03.760 --> 0:00:14.000 No really, Hello, everyone, welcome. I sound like snackle plus, 0:00:14.120 --> 0:00:15.120 but I'm actually. 0:00:14.920 --> 0:00:20.040 You always you come out of the shoot always every 0:00:20.120 --> 0:00:21.840 time it's you know, it's a different thing. 0:00:22.160 --> 0:00:26.440 I I I somehow, I I channeled. I channeled Snackles. 0:00:26.480 --> 0:00:29.880 I think that people are of company. See your house right, okay? Hi, 0:00:30.120 --> 0:00:31.160 I'm Jason Alexander. 0:00:31.200 --> 0:00:33.440 I'm here with my pal Peter Tilden, and this is 0:00:33.479 --> 0:00:37.800 our little podcast called Really Really, where we explore things 0:00:37.800 --> 0:00:42.720 that make us say really really Yes exactly ding, I 0:00:42.760 --> 0:00:46.440 say ding because they took away my bell once again. 0:00:46.560 --> 0:00:49.520 Peter is not wearing the patented really no Really shirt 0:00:49.760 --> 0:00:52.440 that I got him at my own expense. It wasn't 0:00:52.440 --> 0:00:55.040 a company right off, I actually put out money. Oh 0:00:55.040 --> 0:00:57.160 it will be I'm sure it's not going to get 0:00:57.680 --> 0:01:01.800 it will be reimbursed. Producer Laurie has it. She wears it, 0:01:02.160 --> 0:01:05.759 but you apparently something about it doesn't read for you. 0:01:05.880 --> 0:01:08.000 We will look like the rest of the soccer team 0:01:08.040 --> 0:01:11.680 hasn't showed up yet. It's everybody's in their emblem. 0:01:12.000 --> 0:01:14.640 My gift to you was an abject failure, and that 0:01:14.680 --> 0:01:16.959 brings us to our topic of the day, because here's 0:01:17.040 --> 0:01:22.199 our really no really Peter saw that there was a museum, 0:01:22.959 --> 0:01:31.400 a traveling installation, Museum of Failure, and it's a great success. 0:01:31.760 --> 0:01:35.440 Really, no, really, we don't know. We'll find out how 0:01:35.520 --> 0:01:38.840 much of a success that actually is. But we wanted 0:01:38.840 --> 0:01:41.120 to have on oxy moron there. I don't you know, 0:01:41.440 --> 0:01:43.399 And I'm sorry, did I use a word You're not 0:01:43.440 --> 0:01:43.920 familiar with? 0:01:43.959 --> 0:01:45.560 Oxymoron? Oh no, I know both of them. 0:01:45.680 --> 0:01:48.440 Okay, oxy us stuff used to clean shirts, and moron 0:01:48.960 --> 0:01:50.520 I think goes without is. 0:01:50.440 --> 0:01:52.120 What I take every time I have to work with you. 0:01:54.280 --> 0:01:57.040 Being kids at home. He did not mean that, No, 0:01:57.120 --> 0:01:59.960 he did not mean that, don't do drugs. Yes, please 0:02:00.040 --> 0:02:02.600 gonna get to doctor West. So doctor West is the 0:02:02.640 --> 0:02:05.680 founder of the Museum of Failure. And what's great about 0:02:05.680 --> 0:02:07.760 it is he misspelled the word museum when he applied 0:02:07.800 --> 0:02:10.800 to register for the domain name. It's so so right on, 0:02:10.919 --> 0:02:13.560 right on point. But you're also you have you're a 0:02:13.600 --> 0:02:17.320 doctor obviously, so there is a a bit of psychology 0:02:17.520 --> 0:02:20.520 involved in this, and it's not just about failure. But 0:02:20.600 --> 0:02:23.280 thank you, thank you for coming on, and it's love 0:02:23.360 --> 0:02:25.440 having you and finding out about the museum. 0:02:25.160 --> 0:02:27.280 Sir, thanks for inviting me. 0:02:27.639 --> 0:02:29.679 It's a pleasure. And doctor West You're in Spain as 0:02:29.680 --> 0:02:30.359 we speak. 0:02:30.200 --> 0:02:32.239 Right, I'm in Spain and I'm just thrilled. 0:02:32.440 --> 0:02:34.079 Now, why are you in Spain? Is the museum over. 0:02:33.960 --> 0:02:35.359 There or to No? 0:02:35.440 --> 0:02:37.959 I just I live in Sweden. But I got depressed, 0:02:38.000 --> 0:02:38.800 so I went to Spain. 0:02:40.440 --> 0:02:41.399 Okay, all right? 0:02:41.480 --> 0:02:44.799 Wow, hang on, isn't Sweden where people go? In Spanish 0:02:44.840 --> 0:02:46.480 people are depressed, they go to Sweden. 0:02:46.560 --> 0:02:47.000 Situation. 0:02:47.240 --> 0:02:49.600 No, no, no, You've got it all wrong. People in 0:02:49.639 --> 0:02:52.880 Sweden go to Spain. I did not know that Spain 0:02:52.960 --> 0:02:54.000 is better than Sweden. 0:02:54.000 --> 0:02:59.359 Well, looking boy, your hometown must be thrilled with you. 0:02:59.440 --> 0:03:00.320 Yeah, I think so. 0:03:00.360 --> 0:03:03.200 All right, Wow, So, doctor West, before we dive into 0:03:03.240 --> 0:03:06.440 the Museum of Failure, you had another venture. And I 0:03:06.480 --> 0:03:08.240 don't know if it was a success or a failure, 0:03:08.240 --> 0:03:12.280 but I'm equally intrigued the Museum of Disgusting Foods? 0:03:12.480 --> 0:03:15.680 What was that all about? Well? 0:03:15.720 --> 0:03:19.080 I started Musum of Failure in twenty seventeen, and I 0:03:19.160 --> 0:03:22.120 it was so much fun and it was so successful, 0:03:22.280 --> 0:03:25.840 ironically enough, so I thought I want to do something more. 0:03:26.040 --> 0:03:31.160 And I've always enjoyed I'm half Icelandic, and I enjoyed 0:03:31.200 --> 0:03:34.880 having tourists visitors come to Iceland and then I would 0:03:34.880 --> 0:03:38.440 give them rotten shark and I would tell them it's 0:03:38.520 --> 0:03:41.000 really disgusting. I give it to you know, friends and 0:03:41.040 --> 0:03:42.320 family and say, yeah, this. 0:03:42.360 --> 0:03:44.560 Is traditional, real Icelandic food. 0:03:44.960 --> 0:03:47.200 And as a kid, I would like, you know, give 0:03:47.240 --> 0:03:49.680 it to them and say I eat this every day. 0:03:49.800 --> 0:03:52.000 And they taste and they'd vomit, and I thought that 0:03:52.120 --> 0:03:53.560 was the most fun thing ever. 0:03:54.920 --> 0:03:58.040 First of all, maybe it wouldn't we do what we do. 0:04:02.600 --> 0:04:04.800 This is man is given. 0:04:05.680 --> 0:04:07.440 You're asking me, I love this this? 0:04:07.960 --> 0:04:10.440 Yes, of course, no, please, I didn't mean to interrupt. 0:04:10.440 --> 0:04:12.480 And and let's certainly set up a lunch date when 0:04:12.520 --> 0:04:12.920 this is done. 0:04:14.360 --> 0:04:14.640 Shark. 0:04:16.400 --> 0:04:18.520 It's actually called black death. 0:04:19.520 --> 0:04:22.120 Is it an actual thing that people have to eat? 0:04:22.279 --> 0:04:25.480 Is sort of a fermented is A. 0:04:26.200 --> 0:04:29.440 Yeah, it's it's it's twice fermented, so it's really rotten. 0:04:30.760 --> 0:04:34.200 And uh, they actually do eat it, or they actually 0:04:34.520 --> 0:04:36.279 ate it, I guess when they didn't have anything else 0:04:36.279 --> 0:04:37.040 to eat in Iceland. 0:04:37.480 --> 0:04:39.960 So it's a real it's a real thing in Iceland. 0:04:40.080 --> 0:04:40.719 You should try it. 0:04:42.600 --> 0:04:46.400 Anthony Bourdaine described it as the worst thing he's ever 0:04:46.480 --> 0:04:49.720 tried in his life. And it tastes like it has 0:04:49.760 --> 0:04:54.520 the consistency of a urine infested mattress and taste the same. 0:04:55.279 --> 0:04:57.240 Jeez, how he put it on the menu? 0:04:57.480 --> 0:05:01.440 We'll take to special does to make sure that the 0:05:01.640 --> 0:05:02.560 museum grew out of that? 0:05:04.040 --> 0:05:07.080 Yeah, well that was a disgusting food museum, and then 0:05:07.520 --> 0:05:09.400 the Museum of Failure came before. 0:05:09.360 --> 0:05:12.640 Discussing what other Just I swear this is going to 0:05:12.720 --> 0:05:14.800 be largely about the Museum of Failure, But I'm just 0:05:14.960 --> 0:05:18.800 found that what other what other major exhibits filled the 0:05:18.880 --> 0:05:20.479 Museum of Disgusting Food? 0:05:20.560 --> 0:05:22.960 What was what? What was like the top ten must see? 0:05:23.720 --> 0:05:27.680 We have stinky tofu, which is one of my non favorites. 0:05:28.320 --> 0:05:33.960 It's it's basically tofu that has been fermented and the smell. 0:05:34.160 --> 0:05:38.240 Have you ever unscrewed a sink and the bottom like 0:05:38.320 --> 0:05:40.760 the drain of a sink that's a kitchen sink? 0:05:40.839 --> 0:05:42.640 Sure? Yeah, And there's like this. 0:05:43.160 --> 0:05:49.080 Flimy brown greenish substance there right, yes, indeed, yeah. 0:05:49.120 --> 0:05:55.360 Imagine that as stinkier than that, but the same consistency. 0:05:54.360 --> 0:05:57.400 And you can put it on toast. That's the selling point. 0:05:57.720 --> 0:06:02.400 I ate it, Kina, they fry it. It's actually pretty good. 0:06:02.480 --> 0:06:04.520 But when it comes straight out of the can or. 0:06:04.960 --> 0:06:06.960 Well, there's a you know I actually eat all the time. 0:06:07.000 --> 0:06:10.880 There's a noodle that I believe is made from help. 0:06:11.560 --> 0:06:16.960 It has no calories whatsoever. So when you open the bag, 0:06:17.040 --> 0:06:21.040 because it's isn't some sort of liquid. When you open 0:06:21.080 --> 0:06:24.080 the bag, you go, this cannot be consumed. This is 0:06:24.120 --> 0:06:27.440 not It smells like a bad fish product. And then 0:06:27.760 --> 0:06:30.320 but once you drain it and rinse it and you 0:06:30.320 --> 0:06:32.080 cook it up, it's actually quite wonderful. 0:06:32.080 --> 0:06:34.800 But by the way, segue here is so somebody for 0:06:34.880 --> 0:06:39.800 all of those horrible foods, some culture is used to 0:06:39.839 --> 0:06:44.720 that food and embraces that food. So a it's fascinating 0:06:44.720 --> 0:06:47.200 because I'm sure as you walk to the gross Food 0:06:47.400 --> 0:06:49.160 Museum you see different cultures. 0:06:49.200 --> 0:06:49.800 Let's say that's it. 0:06:49.920 --> 0:06:53.200 But same thing with failure, right, failures perceived differently in 0:06:53.240 --> 0:06:54.000 different places. 0:06:54.040 --> 0:06:58.160 Correct, absolutely, I like you're trying to make the segway 0:06:58.160 --> 0:06:59.039 into museum a failure. 0:06:59.080 --> 0:06:59.880 But I just want to stop. 0:07:01.000 --> 0:07:02.680 Take a little bit more of a disgusting food. 0:07:03.000 --> 0:07:09.039 Oh my gosh, the guy you're not going to it's called, 0:07:12.080 --> 0:07:15.720 by the way, what happened to this? I work hard, doctor, 0:07:15.800 --> 0:07:18.400 I worked so hard to get you off of gross food. 0:07:18.440 --> 0:07:20.440 And segue, and I handed it to you and you 0:07:20.480 --> 0:07:23.760 went not going you know what, we're here for you, sir, 0:07:25.440 --> 0:07:26.480 You go where you want to go? 0:07:27.960 --> 0:07:29.840 Do you ride your segue? You want to go back 0:07:29.880 --> 0:07:32.040 to the Museum of Disgusting Food. Let's go there on, 0:07:32.680 --> 0:07:34.200 go ahead, yes, tell us. 0:07:34.800 --> 0:07:37.280 I just wanted to say that, like, cause you imagine 0:07:37.320 --> 0:07:40.240 the different cultures of you know what this what's disgusting 0:07:40.280 --> 0:07:43.920 and what's delicious varies. Some of the American items in 0:07:43.960 --> 0:07:48.040 the Museum Disgusting Food Museum is, for example. 0:07:47.760 --> 0:07:51.040 Root beer. Nobody outside the United States likes root beer. 0:07:51.880 --> 0:07:54.120 Really, are you serious? 0:07:56.200 --> 0:07:58.560 Most of the Europeans they taste root beer and they 0:07:58.640 --> 0:07:59.640 spit it and they said. 0:07:59.440 --> 0:08:04.320 It's like, well, okay, okay, but we are comparing root 0:08:04.360 --> 0:08:08.560 beer to an unscrewed sink bottom. There's a bit of 0:08:08.600 --> 0:08:11.440 a difference there, you know, ones like a hazmat suit 0:08:11.520 --> 0:08:13.760 and the other is and maybe a beverage you don't 0:08:13.880 --> 0:08:16.760 like that. It's a whole different I'm done with this 0:08:17.160 --> 0:08:19.840 is what you're driving failure. 0:08:22.240 --> 0:08:27.120 His own. So now we're back a man who doesn't 0:08:27.120 --> 0:08:28.600 want to promote the thing he's on to promote. 0:08:28.920 --> 0:08:33.240 So so the museum, let's go, let's there's a bigger 0:08:33.320 --> 0:08:35.120 point in the museum about failure that we'll get to. 0:08:35.280 --> 0:08:37.960 But the items are in there. I think people would 0:08:38.000 --> 0:08:41.120 love to hear the specific items because they're fascinating these 0:08:41.240 --> 0:08:45.240 huge companies that invested so much money to come up 0:08:45.280 --> 0:08:48.240 with stuff that's just so wrong in retrospect. You look 0:08:48.240 --> 0:08:49.439 at him, Why don't you give us some of those 0:08:49.480 --> 0:08:50.079 Doctor West. 0:08:51.120 --> 0:08:54.160 I mean we were talking about food earlier. We have Olestra. 0:08:55.800 --> 0:08:56.719 You remember that. 0:08:56.880 --> 0:08:59.839 God David Leman did an episode we talked about a 0:09:00.040 --> 0:09:03.120 uxtra chips and he said the slogan was Elestra. 0:09:03.360 --> 0:09:04.000 I'm sitting in it. 0:09:07.720 --> 0:09:09.880 For those who don't remember Alestra. 0:09:10.160 --> 0:09:13.240 It was a Procter and Gamble had developed a zero 0:09:13.440 --> 0:09:16.880 calorie fat substitute. So finally you can eat as much 0:09:16.960 --> 0:09:19.080 junk food as you want to without getting fat. 0:09:19.200 --> 0:09:24.440 So yay, hallelujah. Good stuff. Except that it caused diarrhea. 0:09:24.720 --> 0:09:27.360 Yeah, I believe that, And I believe the phrase was 0:09:27.440 --> 0:09:31.520 mild uncontrollable diarrhea, which was three words. I didn't book 0:09:31.520 --> 0:09:33.760 a good sign side by side in the same sense. 0:09:33.800 --> 0:09:36.520 Any anytime I'm told do not eat this product and 0:09:36.640 --> 0:09:40.280 wear light colored pants, yeah, or eat or wear like 0:09:40.320 --> 0:09:41.640 colored or where like colored pants? 0:09:41.679 --> 0:09:42.800 Do you go? Now? 0:09:42.920 --> 0:09:43.520 I think I'm out. 0:09:43.880 --> 0:09:45.520 I found it when I was doing research on it 0:09:45.640 --> 0:09:49.200 that someone had cleverly read because diarrhea is not something 0:09:49.240 --> 0:09:51.520 you really want to have associated with your food product, 0:09:52.120 --> 0:09:57.959 so some clever copywriters rebranded diarrhea and instead started calling 0:09:58.040 --> 0:10:01.640 it may cause quote, ain't no leakage? 0:10:01.960 --> 0:10:05.559 Yes, which is highly preferent, you doctor. 0:10:05.840 --> 0:10:07.360 What's fascinating? I wonder if it's going to be a 0:10:07.400 --> 0:10:11.040 theme in the other products you mentioned. I always picture 0:10:11.200 --> 0:10:14.240 the conference room when they're about to release that. They 0:10:14.320 --> 0:10:17.160 got ten people sitting around, and they go, how anybody's here? 0:10:17.200 --> 0:10:20.719 Why it's not ready yet? Ain't a leakage? Anybody else 0:10:20.760 --> 0:10:22.720 have a And then they weren't anybody have a problem 0:10:22.800 --> 0:10:25.400 with that? And they wouldn't know we're in I don't see. 0:10:25.440 --> 0:10:27.599 I don't see any reason to slow down production just 0:10:27.679 --> 0:10:30.199 for this. Let's get out, let's go to market, Well 0:10:30.280 --> 0:10:30.760 work it out. 0:10:30.840 --> 0:10:33.000 What that's out there? How do they have that? 0:10:33.240 --> 0:10:34.280 What was that conversation? 0:10:34.440 --> 0:10:35.240 What was that short? 0:10:35.760 --> 0:10:39.320 And how many people are responsible for saying okay, let's 0:10:39.360 --> 0:10:40.000 get this out there. 0:10:40.080 --> 0:10:42.240 In fairness, it only affected nine out of ten. 0:10:42.160 --> 0:10:45.760 Years, So there's this one guy today going, I can't 0:10:45.800 --> 0:10:49.719 believe my favorite chip is no longer here, and I'm impervious. 0:10:50.120 --> 0:10:53.640 It's explosive diarrhea. As a matter of fact, I've been 0:10:53.640 --> 0:10:56.400 constipated for twelve years. This was the only thing that 0:10:56.600 --> 0:10:59.960 freed me up was a Leicester. So talk about your McDonald's, 0:11:00.240 --> 0:11:03.280 because Jason, you can a had a huge feel. 0:11:03.360 --> 0:11:06.400 What's your what's your McDonald's fail we'll compare. I don't 0:11:06.400 --> 0:11:08.640 think mine is in your museum, but go ahead, give me. 0:11:08.679 --> 0:11:10.320 You're a McDonald's fan, I'm curious. 0:11:10.440 --> 0:11:12.800 Now, Okay, you go first, and then I'll tell you mine. 0:11:14.000 --> 0:11:15.959 So the item I have in a museum is the 0:11:16.280 --> 0:11:21.520 Arch Deluxe, which was apparently one of the biggest failures 0:11:21.600 --> 0:11:24.920 in fast food, and McDonald's put you know, millions of 0:11:25.040 --> 0:11:29.160 dollars into developing it. It was a luxury burger for adults, 0:11:29.240 --> 0:11:33.760 and their advertisements were children eating the Arch Deluxe and 0:11:33.880 --> 0:11:34.600 spitting it out. 0:11:35.120 --> 0:11:38.160 Oh that's interesting. Interesting. 0:11:38.760 --> 0:11:43.320 Get do get emails every now and saying, oh, hey, whatever. 0:11:43.080 --> 0:11:46.240 Happened to that? I want it back. I actually liked it. Yeah, 0:11:46.280 --> 0:11:48.720 I'm like you probably liked everything else at the museum. 0:11:49.200 --> 0:11:50.480 Yeah, here's mine. 0:11:50.760 --> 0:11:54.800 So I I was hired when I was in my twenties, 0:11:54.840 --> 0:11:56.640 I believe, because I still lived in New York to 0:11:56.920 --> 0:12:02.360 be the singing dancing spokesperson for a huge new McDonald's 0:12:02.400 --> 0:12:07.880 project product called the McDLT And what this was was 0:12:08.040 --> 0:12:11.320 it was a you know, pretty much standard McDonald's hamburger. 0:12:11.679 --> 0:12:15.240 But they had determined that the biggest issue, the biggest 0:12:15.280 --> 0:12:18.360 complaint was that when you make a hamburger and you 0:12:18.520 --> 0:12:21.439 put your crisp lettuce and tomato into the hamburger and 0:12:21.559 --> 0:12:24.040 then it sits under the warming tray, the lettuce and 0:12:24.080 --> 0:12:27.720 the tomato become unappetizing because they're no longer crisp and cool. 0:12:28.280 --> 0:12:33.280 So McDonald's developed this two section styrofoam box, and the 0:12:33.400 --> 0:12:36.040 selling point was it keeps the hot hot and the 0:12:36.120 --> 0:12:39.319 cool cool, so on one half of a bun and 0:12:39.400 --> 0:12:41.719 the hamburger would go on one side and then on 0:12:41.800 --> 0:12:43.360 the other side was the other half of the bun 0:12:43.840 --> 0:12:49.040 with your tomato. Right now, if you assembled it that way, 0:12:49.240 --> 0:12:52.800 closed the lid and kept the box absolutely level, and 0:12:52.960 --> 0:12:55.120 handed it to the patron that way, and they took 0:12:55.160 --> 0:12:57.040 it to their table or their car and they opened 0:12:57.040 --> 0:12:59.559 it that way, you still would have the problem of 0:13:00.200 --> 0:13:04.200 I get these two halfs it together without creating a schmorgasport. 0:13:04.480 --> 0:13:07.080 But you what what usually happened is they would make 0:13:08.320 --> 0:13:10.840 sandwich this way and then they would turn the box 0:13:11.200 --> 0:13:13.839 vertically to put it in the bag, and whatever was 0:13:13.880 --> 0:13:16.800 in the top section would drip down into the bottom section. 0:13:17.000 --> 0:13:20.520 It was a disaster. Uh we we We released the product. 0:13:20.640 --> 0:13:23.920 There was a song that lives on on the internet, 0:13:24.520 --> 0:13:29.440 the McDLT song in which I am and uh oh, 0:13:29.520 --> 0:13:33.320 I don't think so. It was uh talking, let us 0:13:33.360 --> 0:13:35.240 in to meadow on the cool cool side at the 0:13:35.320 --> 0:13:38.200 cool stays cool, the new mcd LT. 0:13:38.480 --> 0:13:38.760 It was. 0:13:39.080 --> 0:13:41.920 The song was the highlight of the product. 0:13:43.800 --> 0:13:46.800 And I think it ran less than one full commercial cycle, 0:13:46.880 --> 0:13:47.920 so that's less than three minutes. 0:13:47.920 --> 0:13:49.760 Everybody project. And I got a little call. 0:13:49.679 --> 0:13:53.120 From McDonald's saying thank you for your service, and you 0:13:53.200 --> 0:13:55.800 thought it the time I'm retiring on I thought this 0:13:55.960 --> 0:13:58.240 is going to be I'm gonna be the McDLT guy 0:13:58.640 --> 0:13:59.000 for you know. 0:13:59.080 --> 0:13:59.280 I was. 0:13:59.440 --> 0:14:01.079 I was a little theater actor in New York and 0:14:01.200 --> 0:14:04.599 I thought I'm set for life. And it all, it 0:14:04.720 --> 0:14:05.960 all went with the Hamburger. 0:14:06.240 --> 0:14:08.800 By the way, Jason loves oreos and always talks about 0:14:09.160 --> 0:14:10.720 amazing how many flavors there are. 0:14:11.240 --> 0:14:12.199 The big failed. 0:14:11.960 --> 0:14:16.240 Flavor was, well, we have oreos at the museum, a 0:14:16.320 --> 0:14:17.560 lot of the different flavors. 0:14:18.200 --> 0:14:20.200 Not so much to say like hey and laugh and 0:14:20.360 --> 0:14:23.480 like which flavors failed, although I have a few, but 0:14:23.640 --> 0:14:27.240 more to show how they approach innovation, like they're just like, 0:14:27.840 --> 0:14:30.920 we're gonna try all kinds of crazy flavors and we'll 0:14:31.000 --> 0:14:32.760 see which of them, which woman stick? 0:14:32.760 --> 0:14:33.280 You know which one. 0:14:34.080 --> 0:14:37.880 So they're obviously creating crazy flavors to get publicity and 0:14:37.960 --> 0:14:40.120 get people to talk about it. But some of it 0:14:40.280 --> 0:14:42.920 is also you know, they're they're testing out new flavors, 0:14:43.000 --> 0:14:45.920 and that's a that's a great way to test the market. 0:14:46.000 --> 0:14:47.960 I'm guessing the root beer one not such a big 0:14:48.040 --> 0:14:49.160 seller overseason. 0:14:49.680 --> 0:14:52.600 The one, the one that's the most interesting is uh 0:14:53.240 --> 0:14:56.680 oreos with uh spicy barbecue chicken flavor. 0:14:57.040 --> 0:15:01.840 No, come on, come on dinner and dessert one really 0:15:02.000 --> 0:15:03.680 dang a spicy barbie? 0:15:04.640 --> 0:15:05.320 Yeah spicy. 0:15:05.360 --> 0:15:08.560 They're actually they taste like you know when you you 0:15:08.640 --> 0:15:12.600 know those instant noodle, those cheap instant you know that 0:15:12.720 --> 0:15:14.080 the little package that comes. 0:15:14.000 --> 0:15:14.600 With yes, I. 0:15:16.400 --> 0:15:18.400 If you dipped your finger and that and taste it. 0:15:18.480 --> 0:15:19.600 That's what they tasted like. 0:15:19.720 --> 0:15:22.440 And what are the is the flavoring all in the 0:15:22.600 --> 0:15:25.200 cream filling or or are they infusing it in the 0:15:25.320 --> 0:15:26.440 outer crust. 0:15:26.600 --> 0:15:29.120 They're sophisticated. They keep it all in so you can 0:15:29.200 --> 0:15:29.760 fail that way. 0:15:29.880 --> 0:15:32.800 So so now you have to add barbecue, chicken and 0:15:32.880 --> 0:15:35.720 sauce between two chocolate papers. 0:15:35.920 --> 0:15:37.920 What association? 0:15:38.120 --> 0:15:40.360 As I'm hearing that, I'm thinking somebody tried that and went, 0:15:40.400 --> 0:15:41.480 you know what, this is the thing? 0:15:42.160 --> 0:15:44.000 Yeah, again, to be to. 0:15:44.040 --> 0:15:47.160 Be fair to oreos, I bought those in shot and high, 0:15:47.960 --> 0:15:51.200 so they're real oreos, but they were geared towards the Chinese. 0:15:58.560 --> 0:16:01.880 My favorite thing that I shall in your museum is 0:16:01.960 --> 0:16:04.600 the euro Club, the golf club that you can also 0:16:04.760 --> 0:16:06.200 urinate in. So if you're in the golf course and 0:16:06.240 --> 0:16:08.200 you have to go and you're in your in your 0:16:08.480 --> 0:16:11.040 but think about this. Yeah, you're seventy eight years old, 0:16:11.440 --> 0:16:15.760 you have all you can do, go on the green. Well, 0:16:16.040 --> 0:16:18.640 I think that's what I think. That's what messed this up. 0:16:19.200 --> 0:16:21.120 That people went to a tree in the corner and 0:16:21.120 --> 0:16:22.760 when you know, I don't want am my opinion a club. 0:16:23.680 --> 0:16:26.960 By the way, if I was going to say you're 0:16:27.000 --> 0:16:27.720 your urine. 0:16:29.280 --> 0:16:30.520 A little bit. Yeah, exactly. 0:16:32.320 --> 0:16:33.680 Yeah, there's there's. 0:16:33.520 --> 0:16:36.600 Nothing wrong with the europe It's a great idea, like 0:16:36.680 --> 0:16:39.000 you have to urinate you're on a big golf course. 0:16:39.360 --> 0:16:42.760 Just unscrewed this this fake golf club and urinate in it. 0:16:43.080 --> 0:16:46.640 What was interesting about it was the was the commercials 0:16:46.680 --> 0:16:50.920 which were sort of in between like funny and ridiculous 0:16:50.960 --> 0:16:53.600 and actually being serious, so you didn't really know are 0:16:53.640 --> 0:16:54.960 they serious are the joking? 0:16:55.080 --> 0:16:57.920 And one of the things that that the golf the 0:16:58.280 --> 0:17:01.520 golf clubs, So it had like a little towel green 0:17:01.680 --> 0:17:04.840 towel with it. So in the ad it says, and 0:17:05.080 --> 0:17:08.600 if you're playing golf with lady golfers, you have to 0:17:08.720 --> 0:17:10.200 use the privacy towel. 0:17:10.320 --> 0:17:12.879 You clip on this towel on your belt and then 0:17:12.920 --> 0:17:16.320 you fumble under the towel and urinate into the golf shop. 0:17:16.920 --> 0:17:17.879 That's hilarious. 0:17:19.000 --> 0:17:21.080 And by the time you get to use towel, I 0:17:21.160 --> 0:17:22.359 could have made it into the club. 0:17:23.560 --> 0:17:30.720 I'm also thinking someone's going to criticize my grip, you know, yeah, 0:17:32.480 --> 0:17:33.960 it's not really a wood wow. 0:17:34.240 --> 0:17:37.760 Before we move to the underlying if you're the big 0:17:37.880 --> 0:17:41.879 issue about failure and creativity et cetera. Any other items 0:17:41.960 --> 0:17:44.320 that stick out that people really love. I mean they're 0:17:44.320 --> 0:17:46.000 over one hundred and fifty items in the museum. 0:17:47.240 --> 0:17:50.000 I mean people everybody has their own favorites. The Ford 0:17:50.200 --> 0:17:55.119 Edsel is popular. We have some medical misshap they're interesting 0:17:55.119 --> 0:17:58.639 in like a lobotomy tool. It's quite interesting. We have 0:17:59.520 --> 0:18:02.320 the Apple Newton, one of the sort of iconic failures 0:18:02.600 --> 0:18:04.080 of the nineteen nineties. 0:18:04.440 --> 0:18:06.720 What was the Apple Newton? I don't recall that the. 0:18:06.720 --> 0:18:09.160 Apple Newton was. I think it was like early nineties. 0:18:09.320 --> 0:18:13.440 It was the first personal digital assistant. So the kick 0:18:13.520 --> 0:18:16.840 ass feature, like the main feature of this device was 0:18:17.440 --> 0:18:19.760 that you could just write with a stylist onto the 0:18:19.840 --> 0:18:21.119 screen at the entry. 0:18:21.000 --> 0:18:25.360 Dat oh oh like a Palm pilot is what I had? Yeah, yeah, way. 0:18:26.160 --> 0:18:28.680 It was just the same sort of similar time there where. 0:18:29.320 --> 0:18:32.359 But Apple was like their device was awesome except for 0:18:32.440 --> 0:18:33.600 the fact that it didn't work. 0:18:34.160 --> 0:18:38.760 Oh okay, and again made it to market. 0:18:38.840 --> 0:18:40.760 May I say something about because you brought up the 0:18:40.840 --> 0:18:43.560 edgel and I knew we were going to segue from 0:18:43.560 --> 0:18:46.840 talking about failures into success and the need to have 0:18:46.960 --> 0:18:48.920 fail to get to success. So Roy Brown Junior, I 0:18:48.960 --> 0:18:50.800 want to see the guy designing the Edgele. He designed 0:18:50.800 --> 0:18:54.000 the Attel, but he also to the point they didn't 0:18:54.119 --> 0:18:56.639 not only didn't they fire him, but he was transferred 0:18:56.680 --> 0:18:59.480 to England, where he designed the Ford Cortina, which was 0:18:59.560 --> 0:19:01.680 the best selling car and Great Britain. He returned to 0:19:01.760 --> 0:19:05.160 Detroit in nineteen sixty six and helped design the Ford 0:19:05.200 --> 0:19:09.080 a Conline van, which also really popular. So these people 0:19:09.200 --> 0:19:11.840 believed in him enough that even though he had this 0:19:12.040 --> 0:19:15.320 huge failure, they allowed him to continue designing stuff and 0:19:15.359 --> 0:19:16.360 he had huge success. 0:19:16.440 --> 0:19:20.040 But the Edsel apparently was mostly a failure as I 0:19:20.200 --> 0:19:24.040 understand it because of edseel Ford, that that edgel Ford 0:19:24.119 --> 0:19:27.440 was the son of Henry and that somehow he was 0:19:27.600 --> 0:19:29.960 really the guy who was pushing for this line. 0:19:30.040 --> 0:19:32.240 And I think the thing was too expensive. I think 0:19:32.680 --> 0:19:34.959 it it just didn't capture the public. Because even if 0:19:34.960 --> 0:19:37.159 that's for pushing it's the public doesn't like it. They 0:19:37.160 --> 0:19:38.560 ain't buying it, and they didn't buy it. 0:19:38.720 --> 0:19:43.000 Boy, you guys, are you guys really are experts on everything, 0:19:43.080 --> 0:19:43.399 aren't you? 0:19:43.760 --> 0:19:46.080 Well, well not, we're not experts on it. We haven't 0:19:46.080 --> 0:19:47.680 started talking about our own failure, you know what. 0:19:47.840 --> 0:19:50.200 Well, I just want to add I was being ironic 0:19:50.320 --> 0:19:54.199 there about the Edel because you're probably sort of right, 0:19:54.359 --> 0:20:01.399 mostly wrong. The Edsel failed because mainly things. One was 0:20:01.560 --> 0:20:05.080 that people were just confused is it an expensive. 0:20:04.680 --> 0:20:06.760 Car or is it a cheap car? There so many 0:20:06.920 --> 0:20:09.560 versions of it, and it was so overhyped. 0:20:09.960 --> 0:20:12.480