1 00:00:02,440 --> 00:00:03,960 Speaker 1: Alz Media. 2 00:00:05,400 --> 00:00:07,600 Speaker 2: Hell and welcome to this week's Better Offline. I'm, of 3 00:00:07,640 --> 00:00:10,080 Speaker 2: course your host ed Zittron and for this week's episode, 4 00:00:10,080 --> 00:00:12,080 Speaker 2: I flew out to North Carolina to do a longer 5 00:00:12,119 --> 00:00:13,960 Speaker 2: form interview, the first of it's kind on the show, 6 00:00:14,000 --> 00:00:16,480 Speaker 2: a little slower, a little more fun, and I did 7 00:00:16,480 --> 00:00:19,000 Speaker 2: it with Steve Burke, founder and host of gamers Nexus, 8 00:00:19,000 --> 00:00:21,599 Speaker 2: an incredible hardware YouTube channel that's been going since two 9 00:00:21,600 --> 00:00:23,360 Speaker 2: thousand and eight and has over two and a half 10 00:00:23,440 --> 00:00:27,000 Speaker 2: million subscribers. We talked about the history of gamers Nexus, 11 00:00:27,080 --> 00:00:30,680 Speaker 2: the state of the hardware industry, tech journalism, gamers Nexus 12 00:00:30,720 --> 00:00:34,240 Speaker 2: is incredibly scientific approach to hardware testing, and of course 13 00:00:34,280 --> 00:00:36,199 Speaker 2: a little bit about AI. I think you're going to 14 00:00:36,280 --> 00:00:50,600 Speaker 2: really like it enjoy. So how long has the channel 15 00:00:50,640 --> 00:00:52,600 Speaker 2: been running? How long have you been doing this? Now? 16 00:00:53,080 --> 00:00:55,840 Speaker 1: About seventeen years and five months. 17 00:00:55,960 --> 00:01:00,319 Speaker 2: And we started off just doing gaming content. I did 18 00:01:00,360 --> 00:01:02,560 Speaker 2: go back in the files and found like a Modern 19 00:01:02,600 --> 00:01:05,160 Speaker 2: Warfare trailer I think, and then the Office Space parody, 20 00:01:05,200 --> 00:01:05,920 Speaker 2: which is awesome. 21 00:01:06,080 --> 00:01:06,759 Speaker 1: Yeah. Yeah. 22 00:01:06,840 --> 00:01:12,440 Speaker 3: So it started as game reviews and trailer analysis videos, 23 00:01:12,480 --> 00:01:16,360 Speaker 3: which was the Modern Warfare one and battlefield trailer analysis 24 00:01:16,760 --> 00:01:18,760 Speaker 3: that was like a whole subgenre. Back then you got 25 00:01:18,760 --> 00:01:20,640 Speaker 3: the trailer, you kind of picked apart what's going to 26 00:01:20,680 --> 00:01:23,200 Speaker 3: be in this game? And you know, then I did 27 00:01:23,240 --> 00:01:26,600 Speaker 3: game interviews. We spotlighted a bunch of indie games through 28 00:01:27,080 --> 00:01:30,960 Speaker 3: Steam's green Light program, and it kind of slowly got 29 00:01:31,040 --> 00:01:31,560 Speaker 3: into hardware. 30 00:01:31,640 --> 00:01:33,960 Speaker 2: What was Greenlight? Is that? Like? Is that kind of 31 00:01:34,000 --> 00:01:35,080 Speaker 2: the early early access. 32 00:01:35,280 --> 00:01:39,480 Speaker 3: Yeah, that was Steam's thing where they gave indie developers 33 00:01:39,520 --> 00:01:41,399 Speaker 3: who are unestablished kind of a way to try and 34 00:01:41,400 --> 00:01:42,199 Speaker 3: get onto Steam. 35 00:01:42,760 --> 00:01:44,840 Speaker 1: And so we did a lot of early coverage of games. 36 00:01:44,920 --> 00:01:48,120 Speaker 2: Yeah, I saw you doing a lot of convention interviews. 37 00:01:48,200 --> 00:01:50,920 Speaker 2: How did you grow from there to where you are today? 38 00:01:50,920 --> 00:01:54,160 Speaker 2: Which is said huge studio and massive testing facilities and such. 39 00:01:54,360 --> 00:01:57,280 Speaker 3: The interviews and the stuff at the conventions was kind 40 00:01:57,280 --> 00:01:59,600 Speaker 3: of the turning point for me because I was up 41 00:01:59,720 --> 00:02:02,400 Speaker 3: until maybe twenty twelve or something like that plus and 42 00:02:02,400 --> 00:02:07,200 Speaker 3: minus year, I was still technically in college. And then 43 00:02:07,240 --> 00:02:10,959 Speaker 3: I went to I went to pas Penny Arcade XPO. 44 00:02:12,120 --> 00:02:13,799 Speaker 3: I think I went to the twenty ten to one, 45 00:02:14,240 --> 00:02:16,440 Speaker 3: and after I got home from that, I decided, this 46 00:02:16,480 --> 00:02:18,200 Speaker 3: is kind of the only thing I want to do 47 00:02:18,639 --> 00:02:20,640 Speaker 3: go to stuff like this, And so it took me 48 00:02:20,639 --> 00:02:22,520 Speaker 3: two years but you know, eventually just dropped out and 49 00:02:22,520 --> 00:02:25,200 Speaker 3: then yeah, then just started doing more of those, and 50 00:02:25,520 --> 00:02:28,200 Speaker 3: it was it was the best way. First of all, 51 00:02:28,200 --> 00:02:32,240 Speaker 3: they're just fun, but then secondly it was sort of 52 00:02:32,240 --> 00:02:34,880 Speaker 3: how I started actually meeting the people we would end 53 00:02:34,960 --> 00:02:36,920 Speaker 3: up working with in the hardware industry. 54 00:02:36,680 --> 00:02:39,919 Speaker 2: Right, and did Well, how'd you get into testing? Because 55 00:02:40,080 --> 00:02:42,560 Speaker 2: I found one of you, I think your first viral clips, 56 00:02:42,600 --> 00:02:44,800 Speaker 2: which was the testing a power supply with a paper clip, 57 00:02:44,840 --> 00:02:45,200 Speaker 2: I believe. 58 00:02:45,320 --> 00:02:48,920 Speaker 3: Oh that was the that was to jumpstart a power 59 00:02:48,919 --> 00:02:51,160 Speaker 3: supply to yeah, test it, yeah, to make sure it works. 60 00:02:51,560 --> 00:02:54,280 Speaker 2: So how did you move into that? Because it it 61 00:02:54,320 --> 00:02:56,120 Speaker 2: seemed like it took a minute to get there. 62 00:02:56,360 --> 00:03:00,960 Speaker 3: Yeah, so I think around So I started the site 63 00:03:01,360 --> 00:03:04,640 Speaker 3: in two thousand and eight, I think officially, and then 64 00:03:05,000 --> 00:03:09,280 Speaker 3: got into publishing PC build guides in around twenty ten 65 00:03:09,440 --> 00:03:12,040 Speaker 3: or so. So that's when the hardware really started. And 66 00:03:12,080 --> 00:03:16,160 Speaker 3: I'd already been building computers but hadn't actually really published 67 00:03:16,240 --> 00:03:18,919 Speaker 3: much about it, So start publishing build guides. I think 68 00:03:18,960 --> 00:03:20,919 Speaker 3: it was just as simple as those were the first 69 00:03:20,919 --> 00:03:24,519 Speaker 3: thing that had any kind of like readership because it 70 00:03:24,560 --> 00:03:26,840 Speaker 3: was all articles back then, right, and so they were 71 00:03:27,000 --> 00:03:30,360 Speaker 3: so you started out writing yeah, exclusively, and then the 72 00:03:30,440 --> 00:03:33,280 Speaker 3: channel got added in two thousand and nine, but it 73 00:03:33,360 --> 00:03:36,240 Speaker 3: wasn't treating you know, YouTuber was not that's not a 74 00:03:36,360 --> 00:03:39,160 Speaker 3: job in two thousand and nine like that. Yeah, it's 75 00:03:39,200 --> 00:03:41,720 Speaker 3: a little before you like you had maybe Casey Nystadt 76 00:03:41,800 --> 00:03:42,680 Speaker 3: was at the front edge of that. 77 00:03:42,800 --> 00:03:44,640 Speaker 2: Yeah, I think I think it was like maybe Vine 78 00:03:45,160 --> 00:03:47,120 Speaker 2: was it was, it was still around when did Vine 79 00:03:47,120 --> 00:03:50,400 Speaker 2: pop up? Christ it was still asl but no back then, 80 00:03:50,520 --> 00:03:52,680 Speaker 2: so you were just on the fringe of this new content. 81 00:03:53,000 --> 00:03:53,840 Speaker 1: Yeah, and it was. 82 00:03:54,000 --> 00:03:56,880 Speaker 3: I did not start a YouTube channel with the intent 83 00:03:56,960 --> 00:04:00,960 Speaker 3: of making it a job, because I don't. If you 84 00:04:00,960 --> 00:04:03,520 Speaker 3: go on Internet archive, I didn't actually even remember this 85 00:04:03,600 --> 00:04:06,320 Speaker 3: until recently. And you look at the gamers Excess website 86 00:04:06,360 --> 00:04:08,160 Speaker 3: and you go to the about page from like two 87 00:04:08,240 --> 00:04:11,000 Speaker 3: thousand and eight or nine or ten, you'll see that 88 00:04:11,200 --> 00:04:14,840 Speaker 3: somewhere in those really early years, I had said that 89 00:04:14,880 --> 00:04:18,560 Speaker 3: we were running it without any form of banner ads, 90 00:04:19,120 --> 00:04:21,280 Speaker 3: which is actually true today too. We got rid of 91 00:04:21,320 --> 00:04:26,039 Speaker 3: the ads when we reintroduced the website recently. Right, But 92 00:04:26,560 --> 00:04:31,800 Speaker 3: like point being, you don't do that having no revenue 93 00:04:31,880 --> 00:04:34,480 Speaker 3: unless you aren't really thinking about trying to make it 94 00:04:34,520 --> 00:04:35,360 Speaker 3: a sustainable thing. 95 00:04:35,440 --> 00:04:37,159 Speaker 1: Right, it was purely for fun. 96 00:04:37,400 --> 00:04:40,279 Speaker 2: And how did it become a sustainable How did it 97 00:04:40,320 --> 00:04:41,320 Speaker 2: become your main job? 98 00:04:41,520 --> 00:04:42,479 Speaker 1: Yeah? 99 00:04:42,720 --> 00:04:47,280 Speaker 3: I think as YouTube grew basically, so we were kind 100 00:04:47,320 --> 00:04:50,039 Speaker 3: of in the early We weren't the first sort of 101 00:04:50,080 --> 00:04:52,719 Speaker 3: i'll call it generation of YouTubers who were able to 102 00:04:53,440 --> 00:04:57,320 Speaker 3: successfully make it a job, but I would say we were 103 00:04:57,279 --> 00:05:01,840 Speaker 3: maybe in the next generation right after that. And so yeah, 104 00:05:01,839 --> 00:05:06,920 Speaker 3: I started publishing more videos alongside the articles. So it 105 00:05:06,960 --> 00:05:09,919 Speaker 3: really was with case reviews computer case reviews, where we 106 00:05:09,960 --> 00:05:13,080 Speaker 3: would originally just focus on only writing a case review. 107 00:05:13,400 --> 00:05:16,400 Speaker 3: At some point, I'm saying we a lot. For a 108 00:05:16,400 --> 00:05:18,520 Speaker 3: while it was just me and then every now and 109 00:05:18,560 --> 00:05:19,360 Speaker 3: then it'd be soone to. 110 00:05:19,279 --> 00:05:22,640 Speaker 1: Help, but we would do case reviews. 111 00:05:22,680 --> 00:05:26,520 Speaker 3: And then I realized this would do well with video 112 00:05:26,640 --> 00:05:29,760 Speaker 3: because there's depth to it and there's like just a 113 00:05:29,800 --> 00:05:34,039 Speaker 3: lot of mechanical stuff, and those videos started doing pretty okay. 114 00:05:34,320 --> 00:05:36,000 Speaker 2: And did you move away? When did you move away 115 00:05:36,000 --> 00:05:37,800 Speaker 2: from the website, because I know you've come back to it. 116 00:05:38,000 --> 00:05:43,240 Speaker 3: Yeah, we probably around twenty I think around twenty eighteen 117 00:05:43,360 --> 00:05:46,400 Speaker 3: maybe is when I kind of like mothballed it basically 118 00:05:46,440 --> 00:05:50,360 Speaker 3: for a couple of years. And that was just because 119 00:05:50,520 --> 00:05:54,560 Speaker 3: at that point, we had just moved out of the 120 00:05:54,600 --> 00:05:59,280 Speaker 3: house and into an office and then into the first office, 121 00:06:01,000 --> 00:06:03,320 Speaker 3: and there was just too much content flow on the 122 00:06:03,400 --> 00:06:05,960 Speaker 3: video side. And up until that point, I was the 123 00:06:06,000 --> 00:06:08,840 Speaker 3: only one who was capable of maintaining the site and 124 00:06:08,839 --> 00:06:11,279 Speaker 3: publishing to it, not because it was a special skill, 125 00:06:11,760 --> 00:06:15,359 Speaker 3: but because the website was so completely fucked up and 126 00:06:15,400 --> 00:06:16,600 Speaker 3: cobbled together because. 127 00:06:16,360 --> 00:06:18,320 Speaker 2: I didn't have a CMS or anything it did, but 128 00:06:18,400 --> 00:06:22,360 Speaker 2: I built it like, oh so right, okay, yes. 129 00:06:22,160 --> 00:06:24,359 Speaker 3: So I had a CMS, but I had stuff bolted 130 00:06:24,400 --> 00:06:25,839 Speaker 3: onto it over twelve. 131 00:06:25,600 --> 00:06:27,440 Speaker 2: Years classic CMS. Shit. 132 00:06:27,640 --> 00:06:30,440 Speaker 1: Yeah, and I'm not a professional web developer. 133 00:06:30,480 --> 00:06:33,080 Speaker 2: And don't worry, most CMS developers on either. 134 00:06:33,640 --> 00:06:37,760 Speaker 1: Yes, that was something I came to realize. And so anyway, 135 00:06:37,839 --> 00:06:39,880 Speaker 1: it's just more and more, you know. 136 00:06:40,000 --> 00:06:41,880 Speaker 3: All the pieces were falling off the car while I 137 00:06:41,920 --> 00:06:44,400 Speaker 3: was driving it, and eventually I was like, I can't, 138 00:06:44,480 --> 00:06:48,000 Speaker 3: I can't, Like I have to just do one thing 139 00:06:48,400 --> 00:06:50,719 Speaker 3: and YouTube is not a platform I need to maintain, 140 00:06:51,480 --> 00:06:55,719 Speaker 3: which is good and bad. Yes, but yeah, we kind 141 00:06:55,720 --> 00:06:58,159 Speaker 3: of put the website on ice for a while and 142 00:06:58,160 --> 00:07:01,400 Speaker 3: then it wasn't until Wendell for Level one Text eventually 143 00:07:01,839 --> 00:07:03,760 Speaker 3: approached me and he was like, hey, I'm a web 144 00:07:03,800 --> 00:07:08,960 Speaker 3: developer actually, and he really wanted us to get our article, 145 00:07:08,960 --> 00:07:13,679 Speaker 3: our content script preserved in article form again, right, because 146 00:07:13,720 --> 00:07:16,680 Speaker 3: he's worried about just the loss of information you know 147 00:07:16,720 --> 00:07:19,040 Speaker 3: through video, right, And so he set us up to 148 00:07:19,040 --> 00:07:21,720 Speaker 3: where now people on the team like Jimmy are able 149 00:07:21,760 --> 00:07:22,720 Speaker 3: to maintain the site. 150 00:07:22,840 --> 00:07:26,040 Speaker 2: That's really cool. Yeah, and you've brought it back though 151 00:07:26,080 --> 00:07:28,840 Speaker 2: you're somewhat more fun Like is it do you ever 152 00:07:28,880 --> 00:07:31,360 Speaker 2: see the website growing into more of a media outlet 153 00:07:31,440 --> 00:07:34,480 Speaker 2: or is it just and is it just you writing 154 00:07:34,520 --> 00:07:34,960 Speaker 2: it as well? 155 00:07:35,080 --> 00:07:37,040 Speaker 3: Yeah, it's just us, you know, it's the same team. 156 00:07:37,280 --> 00:07:39,480 Speaker 3: It's the it's basically the video scripts that the team 157 00:07:39,560 --> 00:07:44,040 Speaker 3: rights converted into an article and so sometimes like it's not. 158 00:07:44,000 --> 00:07:47,640 Speaker 1: Going to read as naturally as a pure article. 159 00:07:47,400 --> 00:07:52,480 Speaker 3: Might, but we try to adapt it and if there's 160 00:07:52,760 --> 00:07:55,640 Speaker 3: any right now to me, it's like sort of a 161 00:07:55,640 --> 00:07:59,880 Speaker 3: community resource where I know for us, at least internally, 162 00:08:00,440 --> 00:08:03,840 Speaker 3: it's way more useful to have words, right, you. 163 00:08:03,800 --> 00:08:06,600 Speaker 1: Know, just skin through and control app than a video. 164 00:08:07,560 --> 00:08:10,520 Speaker 3: But also just like preservation wise, it's easier to preserve 165 00:08:10,800 --> 00:08:11,960 Speaker 3: articles and videos. 166 00:08:12,400 --> 00:08:16,960 Speaker 2: Are you how is YouTube as a platform though, is it? 167 00:08:17,360 --> 00:08:19,280 Speaker 2: Are you a slave to the algorithm so much do 168 00:08:19,320 --> 00:08:21,880 Speaker 2: you try and appeal to it? Do you just make content? 169 00:08:22,040 --> 00:08:27,280 Speaker 3: I think their YouTube has a platform. There's a lot 170 00:08:27,280 --> 00:08:30,840 Speaker 3: of ways to feel about it. For me, it's it's 171 00:08:30,880 --> 00:08:34,199 Speaker 3: almost like asking me how I feel about water at 172 00:08:34,200 --> 00:08:35,800 Speaker 3: this point, right, you know, it's like, how do you 173 00:08:35,800 --> 00:08:36,440 Speaker 3: feel about water? 174 00:08:36,480 --> 00:08:38,800 Speaker 1: It's like, well, I mean, if I don't drink it, 175 00:08:38,880 --> 00:08:39,200 Speaker 1: I die. 176 00:08:40,040 --> 00:08:44,520 Speaker 3: But like YouTube, it's it's not something I try to 177 00:08:44,720 --> 00:08:46,760 Speaker 3: game or play to. 178 00:08:47,200 --> 00:08:49,520 Speaker 1: It's basically just a fact of life, right, you know. 179 00:08:49,559 --> 00:08:51,760 Speaker 3: It's like it's it's there, and I have to think 180 00:08:51,800 --> 00:08:53,920 Speaker 3: about it, and every now and then I'll probably complain 181 00:08:54,000 --> 00:08:59,120 Speaker 3: about it. But realistically, I personally, I think it's kind 182 00:08:59,120 --> 00:09:03,600 Speaker 3: of a fool's errand to chase quote unquote the algorithm 183 00:09:03,600 --> 00:09:09,120 Speaker 3: too much because it kind of stifles and takes focus 184 00:09:09,160 --> 00:09:11,800 Speaker 3: away from the thing that actually matters, which is the content, 185 00:09:12,480 --> 00:09:14,480 Speaker 3: you know, and so like, yeah, there's things you can do, 186 00:09:14,679 --> 00:09:17,000 Speaker 3: like you can play with the thumbnail or the title, 187 00:09:17,280 --> 00:09:20,240 Speaker 3: but what I really wouldn't want to do is change 188 00:09:20,240 --> 00:09:23,640 Speaker 3: the actual type of content that's been produced just for 189 00:09:23,679 --> 00:09:27,240 Speaker 3: algorithmic purposes, because I think that that also creates kind 190 00:09:27,280 --> 00:09:30,599 Speaker 3: of like a almost like a black hole of creativity 191 00:09:30,640 --> 00:09:34,400 Speaker 3: where you stop producing the content for the purpose it 192 00:09:34,440 --> 00:09:37,080 Speaker 3: was intended and you start producing the content to be 193 00:09:37,120 --> 00:09:40,840 Speaker 3: a farm. To use your phrase, at that point, become 194 00:09:40,920 --> 00:09:43,920 Speaker 3: basically a slave to the algorithm where you can't escape it. 195 00:09:44,000 --> 00:09:45,560 Speaker 1: Once you start doing that, I think. 196 00:09:45,559 --> 00:09:47,920 Speaker 2: Yeah, at that point, you'll coverage is just dancing for 197 00:09:47,960 --> 00:09:50,360 Speaker 2: somebody else who changes their mind constantly. 198 00:09:50,040 --> 00:09:53,040 Speaker 3: Right exactly, because it's you no longer know who the 199 00:09:53,120 --> 00:09:56,640 Speaker 3: viewer is. And it's impossible to know what YouTube wants 200 00:09:56,679 --> 00:09:59,280 Speaker 3: because YouTube doesn't know what it wants. You could probably 201 00:09:59,280 --> 00:10:02,880 Speaker 3: ask a YouTube bene near a pointed specific question right 202 00:10:02,880 --> 00:10:05,000 Speaker 3: about the algorithm and they would probably tell you they 203 00:10:05,000 --> 00:10:05,360 Speaker 3: don't know. 204 00:10:05,800 --> 00:10:08,600 Speaker 2: So and has that has your experience with them being 205 00:10:08,960 --> 00:10:10,000 Speaker 2: chaotic or is it? 206 00:10:10,600 --> 00:10:10,760 Speaker 4: Uh? 207 00:10:11,120 --> 00:10:15,520 Speaker 1: No, because believe it or not, they don't talk to us. 208 00:10:16,160 --> 00:10:19,360 Speaker 2: So, I mean, I've heard content creators who do argue 209 00:10:19,360 --> 00:10:21,280 Speaker 2: with them. I've heard ones that don't talk to them 210 00:10:21,280 --> 00:10:23,720 Speaker 2: at all. It's interesting to hear, especially your your two 211 00:10:23,760 --> 00:10:26,199 Speaker 2: point six million this I think so yeah, that they 212 00:10:26,200 --> 00:10:27,120 Speaker 2: don't interact. 213 00:10:27,600 --> 00:10:31,320 Speaker 3: Yeah, So there was a period where they would assign 214 00:10:32,160 --> 00:10:36,680 Speaker 3: basically a channel rep to you, and so I would 215 00:10:36,760 --> 00:10:39,120 Speaker 3: get on a call, I don't know, somewhere around maybe 216 00:10:39,200 --> 00:10:41,400 Speaker 3: it wasn't the high hundreds of thousands of subs, And 217 00:10:41,400 --> 00:10:43,320 Speaker 3: that was kind of cool because like, Okay, if something 218 00:10:43,360 --> 00:10:48,280 Speaker 3: catastrophic happens, like let's just say, I don't know whatever, 219 00:10:48,400 --> 00:10:50,679 Speaker 3: I get locked out of my account because I fudge 220 00:10:50,720 --> 00:10:52,640 Speaker 3: the password too many times, something stupid like that, Right, 221 00:10:52,800 --> 00:10:54,280 Speaker 3: like I at least have someone I can talk to. 222 00:10:55,679 --> 00:10:58,440 Speaker 1: Those people were rotated through. 223 00:10:58,400 --> 00:11:01,040 Speaker 3: Revolving door basically every three or four months, so right 224 00:11:01,080 --> 00:11:03,040 Speaker 3: when you start to know the person and they can 225 00:11:03,080 --> 00:11:05,960 Speaker 3: help you, they're gone. And that was by design, I think, 226 00:11:06,240 --> 00:11:09,600 Speaker 3: as far as I understood it, that program got killed. 227 00:11:10,080 --> 00:11:14,960 Speaker 3: We don't have a REP now, which is normal, and 228 00:11:14,960 --> 00:11:17,960 Speaker 3: and the best I have is a a liaison. He's 229 00:11:18,040 --> 00:11:20,880 Speaker 3: called and he's a great guy. He's very nice. It's 230 00:11:20,920 --> 00:11:23,760 Speaker 3: not really his job, you know, to help us, but 231 00:11:23,880 --> 00:11:26,560 Speaker 3: he does it because he's a nice guy, and so 232 00:11:26,640 --> 00:11:29,040 Speaker 3: he's like the guy for like dozens of creators. 233 00:11:29,160 --> 00:11:32,479 Speaker 2: Yeah, it's just so bizoved to me that there isn't 234 00:11:32,760 --> 00:11:35,840 Speaker 2: a specific rep with with other people. But like a 235 00:11:35,880 --> 00:11:39,160 Speaker 2: rep whose job it is to kate, you would think 236 00:11:39,240 --> 00:11:42,520 Speaker 2: that your entertainment talent on some level, you'd. 237 00:11:42,320 --> 00:11:45,280 Speaker 3: Think they'd want to be available to help, and I'm 238 00:11:45,320 --> 00:11:48,040 Speaker 3: sure if you asked Google they would say that they 239 00:11:48,080 --> 00:11:49,880 Speaker 3: do want to be available to help, and they are 240 00:11:50,320 --> 00:11:51,800 Speaker 3: and you can tweet at them, you know. 241 00:11:52,040 --> 00:11:55,719 Speaker 2: Yeah, great. Yeah, but that's the weird thing about these platforms. 242 00:11:55,760 --> 00:11:58,160 Speaker 2: It does feel like they're like they benefit as much 243 00:11:58,160 --> 00:11:59,320 Speaker 2: as possible while providing. 244 00:12:00,480 --> 00:12:03,000 Speaker 3: So the revenue share is public, you know, for ad 245 00:12:03,080 --> 00:12:06,079 Speaker 3: Sense YouTube ad Sense, so tho's the ads before after, 246 00:12:06,160 --> 00:12:09,480 Speaker 3: in the middle of videos whatever. I think it's forty 247 00:12:09,520 --> 00:12:12,240 Speaker 3: five fifty five, with them getting forty five percent. 248 00:12:13,800 --> 00:12:15,400 Speaker 1: For perspective something like Steam. 249 00:12:15,559 --> 00:12:17,320 Speaker 3: I'm not an expert on this, but the last nieber 250 00:12:17,360 --> 00:12:20,040 Speaker 3: I saw was something like thirty percent for Steam, and 251 00:12:20,120 --> 00:12:23,760 Speaker 3: I think it's very able dependent on them for them, yeah, 252 00:12:23,800 --> 00:12:27,920 Speaker 3: for them, So you know, YouTube certainly benefits. 253 00:12:28,559 --> 00:12:32,679 Speaker 1: They to argue in their favor, Hosting videos is unbelievably expensive, 254 00:12:33,120 --> 00:12:33,800 Speaker 1: so I get it. 255 00:12:33,880 --> 00:12:34,760 Speaker 2: I didn't know that. 256 00:12:35,040 --> 00:12:36,800 Speaker 1: Yeah, yeah, well the split's pretty high. 257 00:12:37,160 --> 00:12:39,480 Speaker 3: I'm okay with it, Like I actually, I'm fine with 258 00:12:39,559 --> 00:12:42,320 Speaker 3: it with them getting forty five percent or whatever. It 259 00:12:42,360 --> 00:12:46,240 Speaker 3: is a bad sense because they don't impose restrictions on 260 00:12:46,280 --> 00:12:49,600 Speaker 3: things like us selling our own ads, right, So it's 261 00:12:49,600 --> 00:12:51,920 Speaker 3: like I don't really care, you know, and I don't 262 00:12:51,920 --> 00:12:53,760 Speaker 3: care if people block ads on our channel or whatever. 263 00:12:53,960 --> 00:12:54,720 Speaker 1: I don't give a shit. 264 00:12:54,800 --> 00:12:57,800 Speaker 3: But like the I think it's it's only if if 265 00:12:57,840 --> 00:13:00,520 Speaker 3: they ever overstep and they start restricting what you're allowed 266 00:13:00,559 --> 00:13:03,960 Speaker 3: to put in your content in a way that beyond 267 00:13:04,160 --> 00:13:07,440 Speaker 3: like I don't know, whatever they have their own rules 268 00:13:07,480 --> 00:13:09,640 Speaker 3: about like hate. 269 00:13:09,400 --> 00:13:10,439 Speaker 1: Speech and stuff like that. 270 00:13:10,520 --> 00:13:13,600 Speaker 3: Right, it is fam Yeah, but like in terms of 271 00:13:13,960 --> 00:13:17,120 Speaker 3: if they start restricting, let's just say they decide, yeah, 272 00:13:17,160 --> 00:13:19,200 Speaker 3: you're not allowed to sell merch without giving us a cut. 273 00:13:19,559 --> 00:13:21,679 Speaker 1: No, then I'd have a big. 274 00:13:21,480 --> 00:13:24,800 Speaker 2: Propool style is the YouTube way you make most of the. 275 00:13:24,760 --> 00:13:28,319 Speaker 3: Revenue in one way or another. Yeah, I mean YouTube 276 00:13:28,400 --> 00:13:31,000 Speaker 3: is the reason it's possible to do any of this 277 00:13:31,160 --> 00:13:34,840 Speaker 3: because I was doing it as articles only, and YouTube 278 00:13:34,840 --> 00:13:37,240 Speaker 3: didn't really become a focus until I said, like twenty 279 00:13:37,280 --> 00:13:39,440 Speaker 3: eighteen or so as a primary source. 280 00:13:41,000 --> 00:13:43,240 Speaker 1: And so yeah, through. 281 00:13:44,760 --> 00:13:49,920 Speaker 3: Mostly merchandise sales on our store, through Patreon support, which is, 282 00:13:49,960 --> 00:13:53,080 Speaker 3: you know, the monthly donations from viewers, and then sort 283 00:13:53,080 --> 00:13:55,839 Speaker 3: of after that it's like ads we sell. 284 00:13:55,679 --> 00:13:59,120 Speaker 2: And then ad sense right and wait, so you spent 285 00:13:59,200 --> 00:14:02,319 Speaker 2: like a decade mostly just writing pretty much. 286 00:14:02,440 --> 00:14:06,880 Speaker 3: Yeah, probably probably till I would say, like till twenty fifteen, 287 00:14:07,200 --> 00:14:09,040 Speaker 3: very seriously focused, not only writing. 288 00:14:09,120 --> 00:14:12,240 Speaker 2: Yeah, so was that your full time thing? Did you 289 00:14:12,240 --> 00:14:13,360 Speaker 2: have other jobs as well? 290 00:14:13,600 --> 00:14:19,960 Speaker 3: I did several side quests? Yes, I would collect side 291 00:14:20,040 --> 00:14:23,640 Speaker 3: quests from local business owners, you know, like Greeting's adventure. 292 00:14:23,720 --> 00:14:26,160 Speaker 1: I need a local website. Can you build that for me? 293 00:14:26,480 --> 00:14:30,000 Speaker 2: It's a living, as they say in the Flintstones, it's 294 00:14:30,360 --> 00:14:35,040 Speaker 2: and let's actually get really not necessarily super specific. But 295 00:14:35,320 --> 00:14:38,400 Speaker 2: what's your history, like, without getting to biographical, like how 296 00:14:38,400 --> 00:14:40,360 Speaker 2: did you come in to do? Are you? Were you 297 00:14:40,440 --> 00:14:43,320 Speaker 2: just naturally interested in this? Was this just a childhood thing? 298 00:14:44,360 --> 00:14:46,000 Speaker 1: I guess depends how far back we go. 299 00:14:46,080 --> 00:14:50,880 Speaker 3: But gaming was always an interest and continues to be 300 00:14:50,880 --> 00:14:54,480 Speaker 3: an interest, of course, I don't know. I mean the 301 00:14:54,520 --> 00:14:57,280 Speaker 3: first game I played was probably Lemmons. 302 00:14:57,480 --> 00:15:01,160 Speaker 2: Hell yes, yeah, hell yes Humans for me? Yeah yeah, 303 00:15:01,640 --> 00:15:06,480 Speaker 2: like first Lemmings game, yeah yeah, hell yes. Now I'm 304 00:15:06,480 --> 00:15:09,119 Speaker 2: so you were primarily a PC gamer though, yeah. 305 00:15:08,880 --> 00:15:09,200 Speaker 1: For sure? 306 00:15:09,280 --> 00:15:11,920 Speaker 3: Yeah so Lemmons, and then there are some other ones 307 00:15:11,960 --> 00:15:14,800 Speaker 3: back then, and uh I played a lot of nes 308 00:15:14,920 --> 00:15:18,440 Speaker 3: S nes N sixty four game, keep all that stuff, 309 00:15:18,440 --> 00:15:20,720 Speaker 3: a lot of Nintendo eventually. 310 00:15:20,400 --> 00:15:21,400 Speaker 1: Got a PS two as well. 311 00:15:21,440 --> 00:15:24,480 Speaker 3: But but after the N sixty four era, so like 312 00:15:24,600 --> 00:15:25,560 Speaker 3: early two. 313 00:15:25,360 --> 00:15:28,080 Speaker 1: Thousands was when I built my first computer. 314 00:15:28,400 --> 00:15:34,120 Speaker 3: Right before that, I was playing games like Command and Conquer, 315 00:15:34,160 --> 00:15:38,280 Speaker 3: Red Alert, yeah, and things things of that nature on 316 00:15:38,640 --> 00:15:42,000 Speaker 3: what you know. This was back when every family had 317 00:15:42,040 --> 00:15:46,480 Speaker 3: a quote unquote computer room, right, yeah, like there was 318 00:15:46,480 --> 00:15:47,920 Speaker 3: a room for the computer. 319 00:15:47,760 --> 00:15:50,760 Speaker 2: Or a nook in Mike England's so small. 320 00:15:50,280 --> 00:15:52,520 Speaker 3: Right yeah, but like point being where it's just like 321 00:15:52,560 --> 00:15:55,480 Speaker 3: this is the this is the dedicated computer area for 322 00:15:56,280 --> 00:15:57,640 Speaker 3: the computer, this household chair. 323 00:15:57,880 --> 00:15:58,120 Speaker 2: Yes. 324 00:15:58,200 --> 00:16:00,400 Speaker 3: So I played games on that built computer, you know, 325 00:16:00,440 --> 00:16:08,080 Speaker 3: early twenty penny and four and remained interested, and I 326 00:16:08,120 --> 00:16:10,920 Speaker 3: guess I started really getting more interested in the coverage 327 00:16:11,040 --> 00:16:14,240 Speaker 3: when we don't feel free to ask a file up 328 00:16:14,240 --> 00:16:15,280 Speaker 3: if you're interested in this. 329 00:16:15,440 --> 00:16:19,400 Speaker 1: But basically I was running like a gaming guild like 330 00:16:19,440 --> 00:16:20,640 Speaker 1: group of friends, you. 331 00:16:20,600 --> 00:16:24,280 Speaker 2: Know, nice So well, what were you gaming together? Is that? Yeah? 332 00:16:24,440 --> 00:16:29,240 Speaker 3: Counter Strike, Source Age, Evampires three ever, request, things like 333 00:16:29,280 --> 00:16:30,240 Speaker 3: that you played? 334 00:16:30,320 --> 00:16:30,720 Speaker 2: Request? 335 00:16:30,800 --> 00:16:31,240 Speaker 1: Yeah? 336 00:16:31,600 --> 00:16:32,080 Speaker 2: Whatsoever? 337 00:16:33,000 --> 00:16:36,400 Speaker 3: I think I was on Kurana, I was on the Raith, 338 00:16:37,360 --> 00:16:40,240 Speaker 3: I was moving. I think Karana merged into the race. 339 00:16:40,320 --> 00:16:42,640 Speaker 2: I went on storm Hammer as well. I paid the 340 00:16:42,680 --> 00:16:45,720 Speaker 2: extra It was not worth it, man, oh, good to know. Yeah, 341 00:16:45,800 --> 00:16:46,440 Speaker 2: same scars. 342 00:16:46,480 --> 00:16:48,800 Speaker 1: Then I interviewed Brad McQuaid. 343 00:16:49,880 --> 00:16:52,760 Speaker 2: I have a long and storied history of being a 344 00:16:52,800 --> 00:16:56,000 Speaker 2: problem for Sony online. Statement asking like the one British 345 00:16:56,040 --> 00:16:59,880 Speaker 2: journalist who asked any questions about this game, I got 346 00:17:00,040 --> 00:17:00,640 Speaker 2: in lots of trouble. 347 00:17:00,680 --> 00:17:02,520 Speaker 1: Ever, ever quest I remember buying it. 348 00:17:02,560 --> 00:17:05,040 Speaker 3: When I bought it was when it was sort of 349 00:17:05,080 --> 00:17:11,680 Speaker 3: demonized in some media as yeah, and also though specifically 350 00:17:11,680 --> 00:17:13,600 Speaker 3: as like the don't there was like some kind of 351 00:17:13,960 --> 00:17:18,280 Speaker 3: devil worshiping, like whatever, kind of like D and D. Right, Yeah, 352 00:17:18,359 --> 00:17:19,760 Speaker 3: D and D got the same treatment. 353 00:17:19,880 --> 00:17:21,640 Speaker 2: They didn't, but they didn't seem to have a problem 354 00:17:21,680 --> 00:17:23,960 Speaker 2: with the fact that getting to level fifty was a job. 355 00:17:24,560 --> 00:17:27,840 Speaker 2: Right you had to work eight hours a day. Yeah, 356 00:17:28,440 --> 00:17:31,000 Speaker 2: Oh god, so you had this guilt? 357 00:17:31,080 --> 00:17:31,320 Speaker 1: Sorry? 358 00:17:31,359 --> 00:17:36,040 Speaker 3: Yeah, And long story short. The website I had built 359 00:17:36,040 --> 00:17:39,360 Speaker 3: for that group of friends with a forum that had 360 00:17:39,359 --> 00:17:41,360 Speaker 3: all these gaming guides on it, we worked. 361 00:17:41,200 --> 00:17:43,720 Speaker 1: Very hard on. As you know, we were pretty at 362 00:17:43,720 --> 00:17:44,160 Speaker 1: that point. 363 00:17:44,200 --> 00:17:47,199 Speaker 3: We were mostly high school early college age at the 364 00:17:47,320 --> 00:17:49,800 Speaker 3: at the highest end, and everyone put a lot of 365 00:17:49,800 --> 00:17:54,240 Speaker 3: effort into making these guides. And then at one point 366 00:17:54,320 --> 00:17:58,399 Speaker 3: the website was hacked by just some common CMS breach, right, 367 00:17:58,640 --> 00:18:01,560 Speaker 3: and I didn't know how to to restore from backup 368 00:18:01,600 --> 00:18:03,040 Speaker 3: and didn't really know what I was doing, so I 369 00:18:03,080 --> 00:18:05,840 Speaker 3: lost all the data. And so you could imagine for 370 00:18:05,880 --> 00:18:10,440 Speaker 3: a group of like teenagers, losing gaming guides is like devastating. 371 00:18:10,760 --> 00:18:13,360 Speaker 1: Yeah, it's like here, like my life's work. A guy 372 00:18:13,440 --> 00:18:14,960 Speaker 1: for how to rush and Asian Vampires. 373 00:18:15,119 --> 00:18:17,440 Speaker 2: Yeah, oh my, well, I mean that was game e 374 00:18:17,520 --> 00:18:20,639 Speaker 2: fa ques there, I guess, but yeah, if you were 375 00:18:20,680 --> 00:18:22,240 Speaker 2: making your own, they can't have been that good on 376 00:18:22,320 --> 00:18:23,040 Speaker 2: game efic hues. 377 00:18:23,560 --> 00:18:23,760 Speaker 1: Yeah. 378 00:18:23,880 --> 00:18:26,520 Speaker 2: So the Library of Alexandria that yeah, sorry. 379 00:18:26,320 --> 00:18:29,199 Speaker 3: Yeah, yeah, so we lost that and that's when I 380 00:18:29,240 --> 00:18:31,640 Speaker 3: made a new website and that was the Gamer's next 381 00:18:31,680 --> 00:18:32,200 Speaker 3: to site. 382 00:18:32,320 --> 00:18:35,960 Speaker 2: So so you're all self taught then pretty much? 383 00:18:36,119 --> 00:18:36,359 Speaker 1: Yeah. 384 00:18:36,480 --> 00:18:40,359 Speaker 3: I mean self taught in the sense that there's not 385 00:18:40,480 --> 00:18:44,840 Speaker 3: a lot of formal education, not self taught in the 386 00:18:44,880 --> 00:18:47,960 Speaker 3: sense that the people I've worked with over the years, 387 00:18:48,040 --> 00:18:50,760 Speaker 3: especially engineers in the industry, are the ones who actually 388 00:18:50,760 --> 00:18:53,439 Speaker 3: taught me a lot. Yeah, right, but nothing formal, I guess. 389 00:18:53,520 --> 00:18:54,119 Speaker 1: Yeah. 390 00:18:54,160 --> 00:18:57,200 Speaker 2: And it seems that something I've noticed with your coverage 391 00:18:57,200 --> 00:18:59,600 Speaker 2: and actually the surrounding channels is it seems like people 392 00:18:59,600 --> 00:19:02,000 Speaker 2: in hodware are relatively generous with that time, like there 393 00:19:02,000 --> 00:19:03,760 Speaker 2: are some people who want but like a lot of 394 00:19:03,800 --> 00:19:06,760 Speaker 2: the scientific people seem very key to it and want 395 00:19:06,800 --> 00:19:09,000 Speaker 2: to help and make sure there's understanding. 396 00:19:09,320 --> 00:19:09,919 Speaker 1: Yeah, I think so. 397 00:19:10,119 --> 00:19:12,920 Speaker 3: I think people like the person who comes to mind 398 00:19:12,960 --> 00:19:16,239 Speaker 3: immediately is Tom Peterson, who currently works at Intel, used 399 00:19:16,240 --> 00:19:17,040 Speaker 3: to working on video. 400 00:19:18,160 --> 00:19:20,600 Speaker 1: But he's the type of guy where. 401 00:19:20,840 --> 00:19:23,240 Speaker 3: When you talk to him you can tell he's not 402 00:19:24,240 --> 00:19:27,160 Speaker 3: in it because he's trying to sell Intel's or previously 403 00:19:27,160 --> 00:19:31,119 Speaker 3: on videos product. He's in it because he likes the technology, right, 404 00:19:31,280 --> 00:19:33,399 Speaker 3: And so people like that, I think they tend to 405 00:19:33,400 --> 00:19:35,119 Speaker 3: be happy to just share yeah. 406 00:19:34,880 --> 00:19:37,280 Speaker 2: Which is really cool. And other YouTube channels as well 407 00:19:37,280 --> 00:19:39,800 Speaker 2: seem like Lewis Rossman around Box, they seem like very 408 00:19:39,920 --> 00:19:41,760 Speaker 2: they want to collaborate, which is really cool. 409 00:19:41,880 --> 00:19:44,680 Speaker 1: Yeah. Yeah Rossman and Steve from hard run Box. I've 410 00:19:44,680 --> 00:19:46,440 Speaker 1: done a lot of videos with Yeah. 411 00:19:46,280 --> 00:19:50,640 Speaker 2: You're having fun, yes, because there's a lot of cynicism 412 00:19:50,760 --> 00:19:53,560 Speaker 2: and kind of depression in media because of the job environment, 413 00:19:53,760 --> 00:19:55,919 Speaker 2: but there's also even above that seems like just a 414 00:19:55,920 --> 00:19:58,520 Speaker 2: depression around the work, but it doesn't. It seems more 415 00:19:58,600 --> 00:20:01,879 Speaker 2: fun what you're doing, and they indeed throughout the hogware people. 416 00:20:02,000 --> 00:20:06,159 Speaker 3: I think it's one of the things I kind of 417 00:20:06,320 --> 00:20:10,240 Speaker 3: really actively spend a lot of time managing, is trying 418 00:20:10,280 --> 00:20:15,560 Speaker 3: to make sure there's a cadence to the content where 419 00:20:15,920 --> 00:20:18,040 Speaker 3: we actually just did this recently. I kind of look 420 00:20:18,080 --> 00:20:19,280 Speaker 3: at it and it's like, all right, this is We've 421 00:20:19,320 --> 00:20:21,600 Speaker 3: had a lot of heavy stuff recently. We had tariffs 422 00:20:21,680 --> 00:20:25,359 Speaker 3: into black Market, into Bloomberg, you know whatever, and so 423 00:20:25,400 --> 00:20:29,560 Speaker 3: then we switched to publishing more folks on reviews methodology. 424 00:20:29,640 --> 00:20:31,600 Speaker 1: I ran a review of a toy story. 425 00:20:31,480 --> 00:20:34,200 Speaker 2: Computer which I've seen and it's insanely cool. Yeah, I 426 00:20:34,240 --> 00:20:36,280 Speaker 2: actually kind of I don't know how good it is inside, 427 00:20:36,280 --> 00:20:37,199 Speaker 2: but I love the look of it. 428 00:20:37,240 --> 00:20:38,879 Speaker 1: Fine, I had problems with shipping. 429 00:20:38,960 --> 00:20:42,360 Speaker 3: But but the point being, you know, we we do 430 00:20:42,480 --> 00:20:48,359 Speaker 3: try to, like I try to manage what the tone 431 00:20:48,560 --> 00:20:53,000 Speaker 3: of the content is and for how long, because you 432 00:20:53,119 --> 00:20:55,119 Speaker 3: just you don't want to lose the fun of it, 433 00:20:55,359 --> 00:20:57,920 Speaker 3: you know, And so yeah, I would say I would 434 00:20:57,960 --> 00:21:00,720 Speaker 3: say also, even when it is a story that might 435 00:21:00,760 --> 00:21:04,360 Speaker 3: be more maybe categorized as depressing, so like if you're 436 00:21:04,359 --> 00:21:06,720 Speaker 3: covering some kind of corruption or something in the industry, 437 00:21:08,119 --> 00:21:09,280 Speaker 3: there is still. 438 00:21:10,560 --> 00:21:13,480 Speaker 1: Fun to the job. 439 00:21:13,480 --> 00:21:16,639 Speaker 3: Of covering that thing where like the fun part is 440 00:21:16,680 --> 00:21:20,520 Speaker 3: not necessarily the topic. It's the trying to piece together 441 00:21:20,560 --> 00:21:23,320 Speaker 3: something that's like really complex and figure out how to 442 00:21:23,320 --> 00:21:24,400 Speaker 3: explain it to anybody. 443 00:21:24,720 --> 00:21:27,760 Speaker 2: I mean, the GPU tariffs, the tarrist one and the 444 00:21:27,800 --> 00:21:32,119 Speaker 2: GPU black market stuff was very seemed like it probably 445 00:21:32,160 --> 00:21:33,720 Speaker 2: sucked a little of your soul out, but that looked 446 00:21:33,720 --> 00:21:35,480 Speaker 2: like fun. It looked like a fun ben. 447 00:21:35,760 --> 00:21:37,760 Speaker 3: Is I mean, the tarist one, you know, it was 448 00:21:37,920 --> 00:21:40,240 Speaker 3: It's a story that there were people we spoke to 449 00:21:40,320 --> 00:21:43,679 Speaker 3: who are very negatively affected, and you feel for those people. 450 00:21:43,720 --> 00:21:46,520 Speaker 3: And that part is sad if you, you know, put 451 00:21:46,560 --> 00:21:51,080 Speaker 3: yourself in that position. But then on the the kind 452 00:21:51,119 --> 00:21:55,120 Speaker 3: of keeping it fun for yourself covering it side, if 453 00:21:55,119 --> 00:21:56,760 Speaker 3: you really just kind of step back and look at 454 00:21:56,800 --> 00:21:59,920 Speaker 3: it's like how fortunate can you be to for your 455 00:22:00,080 --> 00:22:02,640 Speaker 3: job be like I'm going to get on a plane 456 00:22:03,000 --> 00:22:06,040 Speaker 3: in twelve hours, you know, and fly and then I'm 457 00:22:06,040 --> 00:22:08,119 Speaker 3: not going to know where I'm going next until I 458 00:22:08,160 --> 00:22:11,560 Speaker 3: get there. Like that on its own is pretty fun. Yeah, 459 00:22:11,600 --> 00:22:13,959 Speaker 3: And that's it's very privileged to be able to do 460 00:22:14,040 --> 00:22:16,280 Speaker 3: that and know that at the end of it it's 461 00:22:16,280 --> 00:22:17,360 Speaker 3: going to be fine, you know. 462 00:22:17,520 --> 00:22:20,359 Speaker 2: Right, And so those and those trips were kind of 463 00:22:20,520 --> 00:22:21,440 Speaker 2: semi chaotic. 464 00:22:21,520 --> 00:22:24,360 Speaker 1: Then they're very chaotic. But that's like, that's why it's 465 00:22:24,400 --> 00:22:25,840 Speaker 1: fun because you. 466 00:22:25,960 --> 00:22:28,439 Speaker 2: Got to was it Hong Kong and you immediately like 467 00:22:28,520 --> 00:22:30,520 Speaker 2: got a price sheet for GPU. 468 00:22:30,760 --> 00:22:30,920 Speaker 1: Yeah. 469 00:22:31,000 --> 00:22:33,439 Speaker 3: Yeah, we were speaking with some suppliers and so we 470 00:22:33,480 --> 00:22:37,400 Speaker 3: had a price sheet. Yeah, we went to we went 471 00:22:37,440 --> 00:22:41,119 Speaker 3: to China for that trip. We met a guy we 472 00:22:41,119 --> 00:22:43,960 Speaker 3: weren't planning to meet. He was mister five in the 473 00:22:44,000 --> 00:22:45,640 Speaker 3: video and he was awesome. 474 00:22:45,920 --> 00:22:48,480 Speaker 2: And where do you find these? Is it people come 475 00:22:48,520 --> 00:22:51,040 Speaker 2: to you? Are they connections? I realized YOUNI laterally you 476 00:22:51,080 --> 00:22:52,200 Speaker 2: probably can't onnset. 477 00:22:51,920 --> 00:22:56,440 Speaker 3: But normally I normally I have a source for kind 478 00:22:56,440 --> 00:22:58,480 Speaker 3: of the first link in the chain, right, and then 479 00:22:58,520 --> 00:23:02,679 Speaker 3: it just kind of develops. You meet a person, you 480 00:23:02,760 --> 00:23:05,400 Speaker 3: hopefully leave a good impression with them, and then they 481 00:23:06,000 --> 00:23:07,600 Speaker 3: might say, you know, hey, I know someone who might 482 00:23:07,600 --> 00:23:09,320 Speaker 3: be interested in talking to you, and you kind of 483 00:23:09,320 --> 00:23:11,280 Speaker 3: go from there. And I think the biggest thing is like, 484 00:23:13,119 --> 00:23:17,560 Speaker 3: and this is kind of challenging sometimes, but learning to 485 00:23:17,560 --> 00:23:21,119 Speaker 3: to kind of roll with it where I operate at 486 00:23:21,160 --> 00:23:25,119 Speaker 3: a relatively high level of anxiety in terms of preparedness, yeah, 487 00:23:25,240 --> 00:23:28,080 Speaker 3: you know, and so to have a wrench thrown in 488 00:23:28,080 --> 00:23:29,879 Speaker 3: where it's like, hey, you might be interested in meeting 489 00:23:29,880 --> 00:23:32,840 Speaker 3: this guy. I'm like, well, like my schedule is really 490 00:23:32,840 --> 00:23:35,520 Speaker 3: I have figured it out. You have to be willing 491 00:23:35,560 --> 00:23:36,320 Speaker 3: to deviate from it. 492 00:23:36,520 --> 00:23:39,000 Speaker 2: Yes, that's the only way to there's kind of any 493 00:23:39,040 --> 00:23:40,000 Speaker 2: good broadcast work. 494 00:23:40,080 --> 00:23:41,000 Speaker 1: Yeah, and you pulled it off. 495 00:23:41,160 --> 00:23:44,679 Speaker 2: It's good. So you've got quite an operation here as 496 00:23:44,720 --> 00:23:46,720 Speaker 2: well around how many people work. 497 00:23:46,680 --> 00:23:48,520 Speaker 1: With you day to day. 498 00:23:49,280 --> 00:23:54,440 Speaker 3: It's five to five to ten total day to day, 499 00:23:54,600 --> 00:23:57,120 Speaker 3: so it just depends you know who's doing what each. 500 00:23:57,080 --> 00:24:00,200 Speaker 2: Day, right, And then mostly around editing the videos and stuff. 501 00:24:00,240 --> 00:24:02,480 Speaker 1: A couple editors slash camera operators. 502 00:24:03,640 --> 00:24:08,480 Speaker 3: We have a couple of writers slash testers, so kind 503 00:24:08,480 --> 00:24:11,679 Speaker 3: of like if you're testing the product, you're probably the 504 00:24:11,680 --> 00:24:14,560 Speaker 3: one who's going to write the review that often makes 505 00:24:14,560 --> 00:24:18,160 Speaker 3: the most sense, not always, but and then editors often 506 00:24:18,200 --> 00:24:20,040 Speaker 3: will shoot the b roll they need because they kind 507 00:24:20,040 --> 00:24:22,399 Speaker 3: of they hit a clip, they realize they need something. 508 00:24:23,000 --> 00:24:24,200 Speaker 1: Yeah. And then we've got. 509 00:24:25,960 --> 00:24:29,480 Speaker 3: A remote researcher as well who's been contributing to some 510 00:24:29,520 --> 00:24:30,600 Speaker 3: of the new stories coming up. 511 00:24:30,800 --> 00:24:33,840 Speaker 2: Very cool. Yeah, and how long does the video take? 512 00:24:34,080 --> 00:24:36,560 Speaker 2: Putting aside the obvious ones like the tarist one, which 513 00:24:36,600 --> 00:24:38,639 Speaker 2: I think a little bit different. How long does it 514 00:24:38,680 --> 00:24:42,000 Speaker 2: take to get a review together, or like any particular video. 515 00:24:41,840 --> 00:24:45,280 Speaker 3: A review of I can give you actual numbers. A 516 00:24:45,280 --> 00:24:50,359 Speaker 3: CPU cooler requires forty hours of testing work where there's 517 00:24:50,400 --> 00:24:54,480 Speaker 3: some kind of manual involvement from the technician, so that 518 00:24:54,680 --> 00:24:57,040 Speaker 3: if we have one cooler, that's going to be someone's 519 00:24:57,119 --> 00:25:00,000 Speaker 3: job for one week basically, right and so right now, 520 00:25:00,080 --> 00:25:04,119 Speaker 3: that'll be Mike typically running those tests, and then the 521 00:25:04,280 --> 00:25:07,760 Speaker 3: actual So if I write that review, it probably takes 522 00:25:07,800 --> 00:25:09,760 Speaker 3: me two hours to write it, you know, it takes 523 00:25:09,760 --> 00:25:13,560 Speaker 3: me the runtime plus ten or twenty minutes to film it, 524 00:25:14,160 --> 00:25:18,320 Speaker 3: and then because you obviously have whatever mistakes that you know, 525 00:25:18,359 --> 00:25:21,800 Speaker 3: you do retakes right, so runtime plus hundred twenty minutes, 526 00:25:21,920 --> 00:25:24,400 Speaker 3: and then the editors I would say they typically take 527 00:25:24,400 --> 00:25:28,400 Speaker 3: about eight hours to complete a relatively simple review edit 528 00:25:29,359 --> 00:25:30,320 Speaker 3: plus some camera work. 529 00:25:30,400 --> 00:25:32,480 Speaker 1: So a cooler review you might be. 530 00:25:32,440 --> 00:25:36,200 Speaker 3: Somewhere in the range of fifty to max maybe sixty hours. 531 00:25:36,800 --> 00:25:38,320 Speaker 1: And then something. 532 00:25:38,040 --> 00:25:42,760 Speaker 3: Like like the black Market video. If you don't count 533 00:25:42,800 --> 00:25:46,680 Speaker 3: my time, so if my time is zero, I don't 534 00:25:46,680 --> 00:25:48,520 Speaker 3: remember exactly how many hours we had in it. 535 00:25:48,520 --> 00:25:48,879 Speaker 1: It was. 536 00:25:50,200 --> 00:25:51,680 Speaker 3: I know if you count my time it was over 537 00:25:51,720 --> 00:25:55,040 Speaker 3: three hundred hours. Jesus, it might have been more like 538 00:25:55,080 --> 00:25:58,960 Speaker 3: four hundred. But and then the ASRock motherboard video we 539 00:25:59,040 --> 00:26:03,120 Speaker 3: just did yeah on CPU failures and Azrok boards. That 540 00:26:03,160 --> 00:26:06,959 Speaker 3: one was like with editing and filming time, I think 541 00:26:06,960 --> 00:26:09,080 Speaker 3: that was two hundred and forty hours. So like, that's 542 00:26:09,080 --> 00:26:12,160 Speaker 3: an example of a content piece that we will lose 543 00:26:12,200 --> 00:26:15,800 Speaker 3: money on, but it's like it's subsidized. First of all, 544 00:26:15,840 --> 00:26:18,400 Speaker 3: I don't care because I want to do it. Secondly, 545 00:26:18,600 --> 00:26:21,240 Speaker 3: you do have to pay for it somehow, and so 546 00:26:21,440 --> 00:26:23,880 Speaker 3: for us, we basically we raised so much money from 547 00:26:23,880 --> 00:26:27,600 Speaker 3: the black market video, I'm able to go, Okay, that's paid. 548 00:26:27,320 --> 00:26:29,240 Speaker 2: For, you know, moove me through that situation. 549 00:26:29,640 --> 00:26:32,000 Speaker 1: Yeah, which the Azrok thing. 550 00:26:32,080 --> 00:26:35,520 Speaker 3: So the Azrok thing is they have some kind of 551 00:26:35,720 --> 00:26:38,679 Speaker 3: yet unknown issue that is resulting in the death of 552 00:26:38,840 --> 00:26:42,800 Speaker 3: CPUs expensive ones, and people don't know exactly what it is. 553 00:26:42,880 --> 00:26:45,320 Speaker 3: They haven't been entirely forthcoming about it. It seems like they 554 00:26:45,320 --> 00:26:49,000 Speaker 3: don't know what the fuck's going on. And so we 555 00:26:49,440 --> 00:26:53,199 Speaker 3: got a viewer's motherboard that had killed the CPU and 556 00:26:53,359 --> 00:26:55,800 Speaker 3: did a bunch of diagnostics. This was one of the 557 00:26:56,480 --> 00:26:58,879 Speaker 3: instances where we couldn't come to a conclusion, and we 558 00:26:58,960 --> 00:27:01,439 Speaker 3: decided let's just like, let's just publish everything and maybe 559 00:27:01,480 --> 00:27:02,560 Speaker 3: someone can use it. 560 00:27:02,440 --> 00:27:05,040 Speaker 2: As the company being communicative of they been trying to 561 00:27:05,040 --> 00:27:05,679 Speaker 2: fix things. 562 00:27:05,800 --> 00:27:09,520 Speaker 3: They appear to be trying to fix things, just not 563 00:27:09,640 --> 00:27:12,879 Speaker 3: very successfully. I would not say they've been communicative like 564 00:27:12,920 --> 00:27:14,960 Speaker 3: they haven't. I don't think they've done a good job 565 00:27:15,000 --> 00:27:17,439 Speaker 3: at telling their customers what's going on. 566 00:27:17,880 --> 00:27:20,399 Speaker 2: Right. So, how is your relationship in general with the 567 00:27:20,400 --> 00:27:23,639 Speaker 2: hardware manufacturers you mentioned the Intel. It sounds like you 568 00:27:23,680 --> 00:27:26,560 Speaker 2: have some people who are friendly and yeah, others. 569 00:27:26,280 --> 00:27:27,280 Speaker 1: Yeah, it depends, you know. 570 00:27:27,480 --> 00:27:31,400 Speaker 3: I'm sure you've worked with enough people where the people 571 00:27:31,600 --> 00:27:35,560 Speaker 3: are often different from the company in terms of the stance, 572 00:27:36,320 --> 00:27:41,119 Speaker 3: and it really depends person to person. But generally speaking, 573 00:27:42,359 --> 00:27:46,000 Speaker 3: the companies are able to maintain a fairly open line 574 00:27:46,000 --> 00:27:49,720 Speaker 3: of communication and be relatively mature about even criticisms because 575 00:27:49,760 --> 00:27:54,800 Speaker 3: normally the people actually in between us and their bosses 576 00:27:55,480 --> 00:27:58,080 Speaker 3: are pretty good at their job, right, you know, And 577 00:27:58,080 --> 00:28:02,679 Speaker 3: so like there's a guy at who he's incredible at 578 00:28:02,680 --> 00:28:06,080 Speaker 3: what he does because and I really don't think consumers, 579 00:28:07,240 --> 00:28:08,680 Speaker 3: I think a lot of people don't know this job 580 00:28:08,760 --> 00:28:11,560 Speaker 3: role exists, but it's really important and the role is 581 00:28:11,600 --> 00:28:16,199 Speaker 3: effectively to be like the translator between outside criticism and 582 00:28:16,320 --> 00:28:17,320 Speaker 3: internal action. 583 00:28:17,680 --> 00:28:19,879 Speaker 2: Right right, So not quite a PR role, but like 584 00:28:19,920 --> 00:28:22,040 Speaker 2: a developer. Not quite developer really. 585 00:28:22,200 --> 00:28:26,760 Speaker 3: It's almost like like tech marketing maybe yeah, but like 586 00:28:26,760 --> 00:28:30,879 Speaker 3: they're not really marketing in the traditional sense. But so 587 00:28:30,920 --> 00:28:32,320 Speaker 3: the guy at AMD, he does a really good job 588 00:28:32,320 --> 00:28:34,880 Speaker 3: because he's told me how if we have a criticism. 589 00:28:34,960 --> 00:28:38,360 Speaker 3: I asked me to what happens internally, and he said, well, normally, 590 00:28:38,840 --> 00:28:40,960 Speaker 3: like marketing might go to him and kind of be like, 591 00:28:41,080 --> 00:28:43,240 Speaker 3: what the fuck, Like why did Steve say this? Or 592 00:28:43,360 --> 00:28:46,640 Speaker 3: hardburn boxed or whoever, which is covered by Steve, I guess, 593 00:28:46,840 --> 00:28:48,840 Speaker 3: but they might ask why did the Steve say this? 594 00:28:49,760 --> 00:28:53,760 Speaker 3: And it's his job to figure that out. And he 595 00:28:53,840 --> 00:28:55,560 Speaker 3: was telling me he normally just asked them, well is 596 00:28:55,600 --> 00:28:58,760 Speaker 3: it true? Right, And if they say it's true, then 597 00:28:58,760 --> 00:29:01,360 Speaker 3: he says, well, then make it not true by fixing it. 598 00:29:01,520 --> 00:29:03,240 Speaker 2: See, this is the thing I've run a p off of. 599 00:29:03,360 --> 00:29:05,480 Speaker 2: And it's like when clients come to White they say that, 600 00:29:05,520 --> 00:29:08,320 Speaker 2: I'm like, and many times said why did you do that? 601 00:29:08,640 --> 00:29:08,800 Speaker 1: Right? 602 00:29:09,080 --> 00:29:10,880 Speaker 2: And they say, well, it's not a fair I'm like, 603 00:29:10,960 --> 00:29:12,960 Speaker 2: how is it unfair? Because if you can explain to me, 604 00:29:13,040 --> 00:29:14,800 Speaker 2: I can go and get this fixed, right, you have 605 00:29:14,840 --> 00:29:17,440 Speaker 2: to explain to me for and it is interesting that 606 00:29:17,440 --> 00:29:18,560 Speaker 2: that role has to exist. 607 00:29:18,640 --> 00:29:21,120 Speaker 3: But yeah, I mean, if it's just a communication problem, right, 608 00:29:21,160 --> 00:29:24,480 Speaker 3: if they're like, well, it's it's true, but we didn't 609 00:29:24,720 --> 00:29:27,920 Speaker 3: we don't like it. Yeah, right, so it's got to 610 00:29:27,920 --> 00:29:30,400 Speaker 3: be a real reason. But yeah, most of the companies, 611 00:29:30,440 --> 00:29:32,920 Speaker 3: the relationship is fine. 612 00:29:32,920 --> 00:29:34,360 Speaker 2: When they generally take criticism. 613 00:29:34,400 --> 00:29:38,840 Speaker 3: Well, the people who interface with us take the criticism well, 614 00:29:39,080 --> 00:29:42,400 Speaker 3: because it's just a job. The companies don't always. 615 00:29:42,560 --> 00:29:44,800 Speaker 2: Do you have any executive exposure? Do you know if 616 00:29:44,800 --> 00:29:45,920 Speaker 2: any executives watch? 617 00:29:46,480 --> 00:29:50,560 Speaker 3: I know that Johnson Juan once watched at least part 618 00:29:50,600 --> 00:29:54,400 Speaker 3: of one of our videos, at least because it was 619 00:29:54,440 --> 00:29:57,040 Speaker 3: communicated to me by someone it works. 620 00:29:56,800 --> 00:29:58,400 Speaker 2: With him, all bold, all caps. 621 00:29:59,120 --> 00:30:02,200 Speaker 1: Ye, I was told that he was not thrilled. 622 00:30:02,360 --> 00:30:05,200 Speaker 2: Oh that doesn't that doesn't sound like Jensen. He's usually 623 00:30:05,200 --> 00:30:07,520 Speaker 2: such a cool head. But do you do you know 624 00:30:07,600 --> 00:30:09,480 Speaker 2: if I don't even need names, but do you know 625 00:30:09,520 --> 00:30:11,280 Speaker 2: if there's like a good amount. 626 00:30:10,920 --> 00:30:12,600 Speaker 1: Of them, Uh? 627 00:30:13,160 --> 00:30:17,560 Speaker 3: Sometimes, yeah, I mean we AMD we had a video 628 00:30:18,160 --> 00:30:21,440 Speaker 3: where we were basically like begging them to not fuck 629 00:30:21,520 --> 00:30:24,520 Speaker 3: up the launch of their nine thousand series GPS because 630 00:30:24,600 --> 00:30:28,040 Speaker 3: their competition like no one had showed up for the 631 00:30:28,040 --> 00:30:31,160 Speaker 3: consumer Intel. They were kind of there, but they're like 632 00:30:31,240 --> 00:30:34,800 Speaker 3: not super viable yet. And anyway, I know after that 633 00:30:34,880 --> 00:30:37,440 Speaker 3: video they had emailed us and this wasn't a thread 634 00:30:37,480 --> 00:30:39,920 Speaker 3: I told them was on record, but they'd emailed us 635 00:30:39,960 --> 00:30:44,760 Speaker 3: and said, uh, you know, basically their sort of executive 636 00:30:44,760 --> 00:30:47,840 Speaker 3: marketing team had watched it and they did talk about 637 00:30:47,880 --> 00:30:50,360 Speaker 3: the problems we raised, and that's cool. It seemed like 638 00:30:50,360 --> 00:30:51,480 Speaker 3: they addressed some of them. 639 00:30:51,560 --> 00:30:53,560 Speaker 2: Yeah, do you ever try and get interviews with them? 640 00:30:54,080 --> 00:30:58,360 Speaker 3: Yeah, occasionally, I mean, especially if there's like the Asus 641 00:30:58,400 --> 00:31:03,720 Speaker 3: situation with their warranty as context for people has had 642 00:31:03,760 --> 00:31:08,000 Speaker 3: an ongoing problem with customer support, where people who need 643 00:31:08,040 --> 00:31:11,920 Speaker 3: a warranty field often end up posting online saying they 644 00:31:11,960 --> 00:31:12,440 Speaker 3: got screwed. 645 00:31:12,600 --> 00:31:14,760 Speaker 2: Is this across the board or with specific things? 646 00:31:14,760 --> 00:31:18,520 Speaker 1: Definitely Motherboard. I'm not sure about other categories because I 647 00:31:18,520 --> 00:31:19,000 Speaker 1: really liked the. 648 00:31:19,000 --> 00:31:21,680 Speaker 2: Rock Gangs ally, but have had a few listeners say yeah, 649 00:31:21,720 --> 00:31:24,000 Speaker 2: we've got some warranty issues and it's actually I kind 650 00:31:24,000 --> 00:31:25,520 Speaker 2: of wanted to address that with you in the know. 651 00:31:26,320 --> 00:31:26,840 Speaker 1: Well that one. 652 00:31:26,880 --> 00:31:29,560 Speaker 3: I know a lot about the ally specifically yeah, So 653 00:31:30,400 --> 00:31:33,080 Speaker 3: to like close the loop on the executive question, the 654 00:31:33,600 --> 00:31:38,680 Speaker 3: Asus thing, I we published a series about the warranty problems. 655 00:31:39,400 --> 00:31:44,120 Speaker 3: We proposed a number of fixes, and eventually I really 656 00:31:44,120 --> 00:31:46,560 Speaker 3: pushed them to let us speak to an executive and 657 00:31:46,560 --> 00:31:50,080 Speaker 3: customer support. They put a director of marketing in front 658 00:31:50,120 --> 00:31:53,200 Speaker 3: of us, very very nice guy, yeah, but by his 659 00:31:53,360 --> 00:31:56,440 Speaker 3: job right, And so I kept pushing back in him 660 00:31:56,440 --> 00:31:58,920 Speaker 3: where I was like, look, man, nothing against you. You know, 661 00:31:59,280 --> 00:32:02,360 Speaker 3: you're not the guy. And so they eventually got us 662 00:32:02,400 --> 00:32:05,440 Speaker 3: to the to the right guy, which is something I 663 00:32:05,480 --> 00:32:07,240 Speaker 3: try to remember too. 664 00:32:09,120 --> 00:32:10,360 Speaker 1: We really try. 665 00:32:10,120 --> 00:32:13,600 Speaker 3: To go to executive levels if possible, because if it's 666 00:32:13,680 --> 00:32:15,640 Speaker 3: just some dude who was told to do with in, 667 00:32:16,280 --> 00:32:18,080 Speaker 3: I can't really press him on the decision. 668 00:32:18,160 --> 00:32:20,680 Speaker 2: You can't punish him. It's not really his decision making. 669 00:32:20,480 --> 00:32:23,840 Speaker 3: It's company, yeah, and he's not paid enough to like 670 00:32:24,200 --> 00:32:26,880 Speaker 3: deal with it, you know. So so we try to 671 00:32:26,880 --> 00:32:30,440 Speaker 3: go above that person. And we did the same with 672 00:32:30,520 --> 00:32:32,480 Speaker 3: New Egg. They sat a room. 673 00:32:32,320 --> 00:32:35,080 Speaker 1: Full of like four, I think through four executives with 674 00:32:35,160 --> 00:32:36,800 Speaker 1: us a couple of years ago. 675 00:32:36,880 --> 00:32:40,040 Speaker 3: Yeah, so they a lot of times they'll play ball, 676 00:32:40,080 --> 00:32:43,360 Speaker 3: which like credit to them, you know. But the asues 677 00:32:43,400 --> 00:32:47,240 Speaker 3: ally thing, the long story short on that is, we 678 00:32:48,080 --> 00:32:52,200 Speaker 3: had a defect. I want to say it was like 679 00:32:52,200 --> 00:32:54,880 Speaker 3: the joystick or something. We had some kind of defect. 680 00:32:54,920 --> 00:32:57,560 Speaker 3: We sent it in for actual repair on our unit 681 00:32:57,720 --> 00:33:03,160 Speaker 3: anonymously or you know, as a pseudonym, and they sent 682 00:33:03,240 --> 00:33:06,120 Speaker 3: us a photo of the xtue of the chassis where 683 00:33:06,160 --> 00:33:09,080 Speaker 3: there was a tiny nick, like a tiny tiny crater 684 00:33:09,640 --> 00:33:13,880 Speaker 3: that's basically the size of a pinpoint in the end 685 00:33:14,120 --> 00:33:18,400 Speaker 3: the edge of the chassis that is purely cosmetic. And 686 00:33:18,440 --> 00:33:20,840 Speaker 3: this is something that like we literally put it under 687 00:33:20,840 --> 00:33:23,000 Speaker 3: a microscope to see what they were talking about. 688 00:33:23,160 --> 00:33:24,760 Speaker 2: And they said it wasn't covered. 689 00:33:24,640 --> 00:33:27,240 Speaker 3: And they said that they would have to charge us. 690 00:33:27,320 --> 00:33:29,000 Speaker 3: I forget how much it was. It was like ninety 691 00:33:29,040 --> 00:33:31,560 Speaker 3: or one hundred and eighty or something dollars goodness to 692 00:33:31,680 --> 00:33:34,800 Speaker 3: repair a problem that was unrelated to this cosmetic thing 693 00:33:35,160 --> 00:33:37,400 Speaker 3: and was their fault, and they were trying to use 694 00:33:37,440 --> 00:33:41,160 Speaker 3: it to charge us for the repair. Yeah, so we 695 00:33:41,280 --> 00:33:45,280 Speaker 3: ran that as a story, and you know, I mean 696 00:33:46,040 --> 00:33:51,760 Speaker 3: eventually it was handled, but I don't count it as 697 00:33:51,920 --> 00:33:54,240 Speaker 3: being done correctly if they find out who we are 698 00:33:54,280 --> 00:33:55,040 Speaker 3: and then they fixed it. 699 00:33:55,120 --> 00:33:56,719 Speaker 2: That was the thing. Because you said it was anonymous, 700 00:33:57,160 --> 00:34:00,360 Speaker 2: like a dummy thing, right, and I assume you it 701 00:34:00,480 --> 00:34:02,000 Speaker 2: with a different card with it, Like. 702 00:34:02,000 --> 00:34:04,760 Speaker 3: I think I bought it from like a retail physical story, right, 703 00:34:04,840 --> 00:34:05,400 Speaker 3: so there's no. 704 00:34:05,600 --> 00:34:08,800 Speaker 2: Trace because I like that thing. But now I'm like regretting. 705 00:34:09,000 --> 00:34:09,800 Speaker 1: That's a good device. 706 00:34:09,920 --> 00:34:11,680 Speaker 2: But it's like, hopefully it doesn't break. 707 00:34:11,920 --> 00:34:13,759 Speaker 4: Yeah, it's a great device as long as it never 708 00:34:13,800 --> 00:34:25,600 Speaker 4: has a problem. 709 00:34:25,719 --> 00:34:28,920 Speaker 2: So okay, let's change. Let's change tag to the industry 710 00:34:28,960 --> 00:34:30,399 Speaker 2: at large. And I want to talk to you about 711 00:34:30,440 --> 00:34:33,719 Speaker 2: electronic arts because I know you just did a video. 712 00:34:34,560 --> 00:34:37,800 Speaker 2: My whole thing was, how does he get worse? Because 713 00:34:37,800 --> 00:34:40,239 Speaker 2: there's a company they've been dog shit for a while. 714 00:34:40,239 --> 00:34:41,560 Speaker 2: And that's a personal opinion. 715 00:34:42,400 --> 00:34:43,360 Speaker 1: I think that's an objective. 716 00:34:43,520 --> 00:34:45,600 Speaker 2: Yeah, I mean, look at the Maden franchise. 717 00:34:46,120 --> 00:34:51,120 Speaker 1: I think I don't know. EA is like bizarre to me. 718 00:34:51,560 --> 00:34:52,680 Speaker 1: I don't get it. 719 00:34:53,200 --> 00:34:56,320 Speaker 3: I know you can look at their financial reports and whatever, 720 00:34:56,400 --> 00:35:02,359 Speaker 3: but the powers at play and the EA acquisition, it's 721 00:35:02,920 --> 00:35:08,000 Speaker 3: multiple governments through one connection or another. And I think 722 00:35:08,040 --> 00:35:10,160 Speaker 3: for a lot of people, regardless of what they think 723 00:35:10,360 --> 00:35:14,319 Speaker 3: about social issues, it is just, if you really think 724 00:35:14,360 --> 00:35:19,560 Speaker 3: about it, weird for government or government connected entities to 725 00:35:19,719 --> 00:35:24,960 Speaker 3: start acquiring video game companies and I personally, like, I'm 726 00:35:25,080 --> 00:35:28,040 Speaker 3: very skeptical of it because the US government in particular 727 00:35:28,680 --> 00:35:33,280 Speaker 3: has dragged video games at every opportunity they get for decades. 728 00:35:33,800 --> 00:35:36,960 Speaker 3: It's always like the video games cause violence, you know, 729 00:35:37,080 --> 00:35:39,720 Speaker 3: and it's from people who've probably never played an actual 730 00:35:39,800 --> 00:35:41,640 Speaker 3: game in their lives. 731 00:35:41,400 --> 00:35:43,319 Speaker 2: And from one instead of this deal, it's mostly it's 732 00:35:43,360 --> 00:35:45,040 Speaker 2: like Saudi money and PE money. 733 00:35:45,360 --> 00:35:48,640 Speaker 3: Yes, So it's yes, So there's private equity. As he said, 734 00:35:48,680 --> 00:35:51,080 Speaker 3: there's Saudi money through the PAF and then on the 735 00:35:51,200 --> 00:35:56,520 Speaker 3: US side Affinity Partners, which is helmed by Jared Kushner 736 00:35:57,160 --> 00:35:59,440 Speaker 3: right to former senior advisor to the President, and I 737 00:35:59,440 --> 00:36:03,480 Speaker 3: think who he just sent over to some kind of 738 00:36:03,480 --> 00:36:06,840 Speaker 3: peace discussion or something, so he's still involved somehow. But anyway, 739 00:36:06,880 --> 00:36:10,560 Speaker 3: so that's the US side where you've got PE money. 740 00:36:10,640 --> 00:36:13,799 Speaker 3: You have somehow indirectly the US government but through a 741 00:36:13,840 --> 00:36:18,000 Speaker 3: former US government official and then his firm, the Affinity Partners, 742 00:36:19,000 --> 00:36:23,680 Speaker 3: has received somewhere around two billion dollars of initial investment 743 00:36:23,760 --> 00:36:27,200 Speaker 3: from the Saudi pif that was a New York Times 744 00:36:27,239 --> 00:36:28,040 Speaker 3: report previous. 745 00:36:27,840 --> 00:36:31,720 Speaker 2: So is funded by the other people invested. 746 00:36:32,080 --> 00:36:35,360 Speaker 3: Yeah, And I think if I remember the numbers correct, 747 00:36:35,440 --> 00:36:37,719 Speaker 3: it was close to ninety million dollars out of there, 748 00:36:37,719 --> 00:36:40,080 Speaker 3: one hundred and sixty or so million in management fees 749 00:36:40,400 --> 00:36:45,359 Speaker 3: for the last filing was from managing Saudi money. And 750 00:36:45,400 --> 00:36:49,080 Speaker 3: then you've got the PIF from Saudi Arabia working with 751 00:36:49,160 --> 00:36:52,520 Speaker 3: this firm to buy EA Games. One of the things 752 00:36:52,520 --> 00:36:55,000 Speaker 3: we didn't talk about in the video that I just 753 00:36:55,480 --> 00:36:57,080 Speaker 3: I hadn't really thought too much about it, and I 754 00:36:57,120 --> 00:37:00,960 Speaker 3: saw some excellent comments that made me think more about it, 755 00:37:00,960 --> 00:37:07,439 Speaker 3: But is that companies like EA Games control a huge 756 00:37:07,480 --> 00:37:10,320 Speaker 3: amount of data that seems inconsequential on the surface. 757 00:37:10,800 --> 00:37:13,760 Speaker 1: It's video game data, Like, right, what is okay? 758 00:37:13,800 --> 00:37:16,640 Speaker 3: So what Let's just pretend there's a clean path for 759 00:37:16,920 --> 00:37:19,480 Speaker 3: the data to exit EA Games and go to the 760 00:37:19,600 --> 00:37:21,960 Speaker 3: US government or go to the Chinese or the Saudi 761 00:37:22,040 --> 00:37:24,919 Speaker 3: rating whatever. Right, Let's just pretend there's a path there. 762 00:37:26,040 --> 00:37:28,280 Speaker 3: They can't really do anything useful with your save game file. 763 00:37:29,360 --> 00:37:33,120 Speaker 3: But one of the things that does interest me, and 764 00:37:33,600 --> 00:37:37,080 Speaker 3: I just want to maybe caution here that this isn't. 765 00:37:38,520 --> 00:37:40,799 Speaker 1: I don't think there's anything going on here right now, but. 766 00:37:41,280 --> 00:37:47,920 Speaker 3: I think there is the opportunity to abuse anti cheat systems, 767 00:37:48,440 --> 00:37:52,440 Speaker 3: which are like kernel level software in most cases that 768 00:37:52,520 --> 00:37:57,000 Speaker 3: run on the computer. So if you wanted to deploy 769 00:37:57,080 --> 00:37:59,919 Speaker 3: like some kind of root kit with very low level 770 00:38:00,080 --> 00:38:03,960 Speaker 3: access to computers, you could do it through anti cheat solutions. 771 00:38:04,320 --> 00:38:05,399 Speaker 1: Now, I don't think this is. 772 00:38:05,360 --> 00:38:07,960 Speaker 3: Happening right, right, and so I want to make sure 773 00:38:08,000 --> 00:38:09,520 Speaker 3: people know that because you don't want it sound like 774 00:38:09,520 --> 00:38:11,520 Speaker 3: it's some crazy, wild conspiracy theory. 775 00:38:11,760 --> 00:38:13,800 Speaker 1: I'm just saying it's possible for it to happen. 776 00:38:13,880 --> 00:38:15,640 Speaker 2: But I mean there's probably a trophy of dated with 777 00:38:15,680 --> 00:38:18,600 Speaker 2: the EA play or whatever horrible cloud service. 778 00:38:18,320 --> 00:38:18,680 Speaker 3: For sure. 779 00:38:19,640 --> 00:38:22,879 Speaker 1: Maybe they have chat logs that could be useful to elements. Right. 780 00:38:23,440 --> 00:38:26,959 Speaker 3: The US government has talked about wanting to bring Gabe 781 00:38:27,000 --> 00:38:31,600 Speaker 3: Newell in for a testimony of some kind to talk 782 00:38:31,600 --> 00:38:35,680 Speaker 3: about radicalization of teens who play video games. 783 00:38:35,560 --> 00:38:37,560 Speaker 2: Right, and they're doing that with the Discord CEO. I 784 00:38:37,600 --> 00:38:39,080 Speaker 2: think or they are already did that. 785 00:38:39,280 --> 00:38:41,080 Speaker 3: Yeah, And I mean, if you want to go way back, right, 786 00:38:41,480 --> 00:38:44,560 Speaker 3: this has been the circus has been had before. 787 00:38:44,719 --> 00:38:46,719 Speaker 1: It was just last time was with rock music. 788 00:38:47,160 --> 00:38:51,279 Speaker 2: Right, So god, I just as just said, it's like, 789 00:38:51,360 --> 00:38:54,520 Speaker 2: I don't know how EA gets worse though, because you 790 00:38:54,560 --> 00:38:56,040 Speaker 2: were sports I don't know if you're a sports fan 791 00:38:56,160 --> 00:38:56,560 Speaker 2: or anything. 792 00:38:56,600 --> 00:38:57,560 Speaker 1: I'm aware of sports. 793 00:38:57,760 --> 00:39:00,480 Speaker 2: Yeah, I said, this is the one of the pigs 794 00:39:00,520 --> 00:39:03,759 Speaker 2: that buys Madden every year. It has got worse while 795 00:39:03,760 --> 00:39:06,200 Speaker 2: also staying the same. And I don't know, I mean, 796 00:39:06,280 --> 00:39:07,799 Speaker 2: the only way for them to make it worse is 797 00:39:07,800 --> 00:39:10,839 Speaker 2: to just have it steal your money at this point, 798 00:39:10,960 --> 00:39:13,560 Speaker 2: just actually go through your Walter. I just don't have 799 00:39:13,719 --> 00:39:16,920 Speaker 2: they spoken of their plans for the company other than using. 800 00:39:16,760 --> 00:39:22,920 Speaker 3: AI Yeah, great, this is why you should film to expression. 801 00:39:23,280 --> 00:39:26,759 Speaker 1: Yeah, just the the revulsions like you melt it. Yeah. 802 00:39:28,040 --> 00:39:30,319 Speaker 2: And that most of the debt, it looks like he's 803 00:39:30,360 --> 00:39:32,120 Speaker 2: going to it's sort of most of the revenue is 804 00:39:32,160 --> 00:39:33,160 Speaker 2: going into the debt as well. 805 00:39:33,239 --> 00:39:34,960 Speaker 3: Yeah, I think it's I think it was like a 806 00:39:35,000 --> 00:39:38,560 Speaker 3: twenty billion dollar debt or something that they have to 807 00:39:38,560 --> 00:39:40,520 Speaker 3: pay down relatively fast. I don't remember how much pre 808 00:39:40,600 --> 00:39:42,640 Speaker 3: you're off the top of my head, but it's it's 809 00:39:42,760 --> 00:39:47,520 Speaker 3: enough where not sure exactly what the game plan is. 810 00:39:47,520 --> 00:39:50,600 Speaker 3: But the current CEO, who's remaining in the CEO at 811 00:39:50,680 --> 00:39:52,760 Speaker 3: least right now, I think his name is Andrew Wilson, 812 00:39:52,800 --> 00:39:56,920 Speaker 3: I want to say, has stated that they have plans 813 00:39:56,920 --> 00:40:01,640 Speaker 3: for use of AI EEA, and I think the as 814 00:40:01,680 --> 00:40:07,279 Speaker 3: a whole have stated use plans for agents AI agents. 815 00:40:06,200 --> 00:40:10,399 Speaker 2: The very real thing that exists, great stuff fucking EA. 816 00:40:11,360 --> 00:40:12,959 Speaker 2: So that's how they do it. They become a AI 817 00:40:13,200 --> 00:40:17,319 Speaker 2: and it sucks even harder. But let's change topics to 818 00:40:17,360 --> 00:40:22,200 Speaker 2: another weird acquisition investment. Intel, how do you feel about 819 00:40:22,200 --> 00:40:23,960 Speaker 2: this in Nvidia Intel situation? 820 00:40:24,800 --> 00:40:28,520 Speaker 3: I think the Nvidia Intel US government situation, Yes, it's 821 00:40:28,600 --> 00:40:32,680 Speaker 3: really weird. I am not I mean I don't like it. 822 00:40:34,000 --> 00:40:38,040 Speaker 3: I think I understand the US government's interest. I'm sure 823 00:40:38,480 --> 00:40:42,560 Speaker 3: they look at it as absolutely a national security asset. 824 00:40:43,080 --> 00:40:46,280 Speaker 3: It's our only way we can even dream of making 825 00:40:47,200 --> 00:40:51,640 Speaker 3: relevant competitive chips in America. And so if for some 826 00:40:51,760 --> 00:40:55,600 Speaker 3: reason you needed a local resource to do that, Intel 827 00:40:55,719 --> 00:41:00,200 Speaker 3: is it. So I get it, But at the same time, 828 00:41:01,600 --> 00:41:03,799 Speaker 3: the way it came about is kind of bizarre to me. 829 00:41:03,880 --> 00:41:12,520 Speaker 3: Where the timeline of events was. Trump says Intel CEO 830 00:41:12,640 --> 00:41:18,040 Speaker 3: lip Putin is quote highly conflicted, and that the only 831 00:41:18,120 --> 00:41:20,719 Speaker 3: resolution to this problem of being highly conflicted would be 832 00:41:20,719 --> 00:41:24,560 Speaker 3: for him to resign. The reasoning it seemed for that 833 00:41:25,600 --> 00:41:29,719 Speaker 3: belief of being highly conflicted is pasted or current investments 834 00:41:29,800 --> 00:41:34,120 Speaker 3: by Intel's current CEO in Chinese companies, including some which 835 00:41:34,120 --> 00:41:36,960 Speaker 3: I have Chinese military ties. So that's my understanding of 836 00:41:37,000 --> 00:41:41,520 Speaker 3: that event. Immediately following that, within days, well within one day, 837 00:41:41,520 --> 00:41:45,080 Speaker 3: Intel respond publicly. Intel CEO within days gets on a plane, 838 00:41:45,160 --> 00:41:48,799 Speaker 3: meets Trump. Now they're friends. Trump says it, calls him 839 00:41:48,800 --> 00:41:54,799 Speaker 3: a success. And then shortly after this, you know, you're 840 00:41:55,160 --> 00:41:57,560 Speaker 3: on this this roller coaster, Intel stock the whole time 841 00:41:57,600 --> 00:42:00,160 Speaker 3: plunges when he says he needs to resign. 842 00:42:00,280 --> 00:42:01,480 Speaker 1: It's skyrockets, you know. 843 00:42:02,120 --> 00:42:04,880 Speaker 3: And then shortly after all that, the US government is 844 00:42:05,880 --> 00:42:10,239 Speaker 3: effectively acquiring ten percent of Intel, right and yeah, I mean, 845 00:42:10,320 --> 00:42:13,879 Speaker 3: and on then video side, after a couple of weeks 846 00:42:13,880 --> 00:42:18,160 Speaker 3: after this, Stop and Video is acquiring five billion dollars 847 00:42:18,200 --> 00:42:20,040 Speaker 3: worth of Intel, which I think is around four percent 848 00:42:20,120 --> 00:42:21,400 Speaker 3: or something according to Reuters. 849 00:42:22,680 --> 00:42:25,520 Speaker 1: So I just I don't really know. 850 00:42:26,000 --> 00:42:29,680 Speaker 3: I guess my answer is, ed, I don't know what's 851 00:42:29,719 --> 00:42:30,719 Speaker 3: happening anymore. 852 00:42:31,160 --> 00:42:33,160 Speaker 2: And that's kind of where I've come down in this whoop, 853 00:42:33,160 --> 00:42:35,560 Speaker 2: because it's not clear what happens next. They're going to 854 00:42:35,600 --> 00:42:37,839 Speaker 2: do something together. Do you think they're going to keep 855 00:42:37,880 --> 00:42:40,080 Speaker 2: making the elk GPUs or is that because they haven't 856 00:42:40,080 --> 00:42:41,359 Speaker 2: said they're going to stop making them. 857 00:42:41,400 --> 00:42:45,680 Speaker 1: I think they're at risk. I that was a that 858 00:42:45,760 --> 00:42:47,239 Speaker 1: was an unintentional pun. 859 00:42:47,400 --> 00:42:50,880 Speaker 3: Very few people will get no, I loved it nice. Yeah, 860 00:42:51,000 --> 00:42:54,560 Speaker 3: I think there is some risk there. So, like the 861 00:42:54,600 --> 00:42:56,560 Speaker 3: stated plan is that they're going to work together on 862 00:42:56,680 --> 00:42:59,759 Speaker 3: X eighty six, which is an ISA and instruction you know, 863 00:43:00,120 --> 00:43:05,120 Speaker 3: architecture that is used in CPUs, and they want to 864 00:43:05,120 --> 00:43:07,200 Speaker 3: work together on x eighty six solutions, which there's not 865 00:43:07,239 --> 00:43:09,920 Speaker 3: a ton OF's. There's a lot of ARM there's Intel, 866 00:43:09,920 --> 00:43:11,879 Speaker 3: and there's AMD for x eighty six for the most part, 867 00:43:11,960 --> 00:43:16,040 Speaker 3: some via but and they also are planning to work 868 00:43:16,080 --> 00:43:22,120 Speaker 3: together on envy Link integration, which was Nvidia's actually effective 869 00:43:22,160 --> 00:43:23,319 Speaker 3: solution was that. 870 00:43:23,239 --> 00:43:25,200 Speaker 2: They go through Mellano's acquisition. 871 00:43:25,440 --> 00:43:29,239 Speaker 3: Mellanox is their networking infrastructure, right and envy Link is 872 00:43:29,320 --> 00:43:32,640 Speaker 3: there sort of on board, although now it's expanded, but 873 00:43:33,560 --> 00:43:37,959 Speaker 3: basically PCIe alternatives. Oh okay, so so PCI Express wasn't 874 00:43:37,960 --> 00:43:40,799 Speaker 3: doing it, friend VideA. This is actually one of the 875 00:43:40,840 --> 00:43:43,879 Speaker 3: areas where it's not just all marketing bullshit, Like envy 876 00:43:43,880 --> 00:43:46,399 Speaker 3: Link serves a real purpose. It does a real thing 877 00:43:46,560 --> 00:43:49,360 Speaker 3: and and they need it. And so they're going to 878 00:43:49,400 --> 00:43:55,680 Speaker 3: work with Intel to integrate this protocol into other products 879 00:43:56,000 --> 00:44:02,600 Speaker 3: which will make end videos. GPUs more lolliable on CPUs 880 00:44:02,840 --> 00:44:04,160 Speaker 3: like x eighty six CPUs. 881 00:44:04,400 --> 00:44:06,239 Speaker 2: Right, do you think there could be a good thing 882 00:44:06,280 --> 00:44:08,560 Speaker 2: about this? Could that actually be a positive? 883 00:44:08,680 --> 00:44:12,319 Speaker 3: It'll definitely be better for Nvidia's solutions. I mean, if 884 00:44:12,320 --> 00:44:14,040 Speaker 3: you want to look at it purely in a vacuum 885 00:44:14,040 --> 00:44:18,560 Speaker 3: of ignore literally all business and all competition aspects and 886 00:44:18,560 --> 00:44:21,960 Speaker 3: look at only the product level, their product should be 887 00:44:21,960 --> 00:44:27,040 Speaker 3: better as a result of it. In theory, I think 888 00:44:27,040 --> 00:44:31,560 Speaker 3: there's risk to both and the end to Intel here. 889 00:44:32,160 --> 00:44:34,000 Speaker 3: So in particular, something that's interesting that a lot of 890 00:44:34,040 --> 00:44:37,800 Speaker 3: people don't know is the mobile the laptop side of 891 00:44:37,840 --> 00:44:42,319 Speaker 3: the business where this is another stated goal of NVIDI 892 00:44:42,400 --> 00:44:44,920 Speaker 3: and Intel is they want to make laptop hardware, so 893 00:44:44,960 --> 00:44:47,480 Speaker 3: they want to make silicon with RTX chiplets, which is 894 00:44:47,640 --> 00:44:51,080 Speaker 3: a tiny piece of silicon for the the sc or 895 00:44:51,080 --> 00:44:54,440 Speaker 3: the CPU. And on the laptop side of the business, 896 00:44:54,560 --> 00:44:58,480 Speaker 3: the entire industry aligns to end Video's schedule. So if 897 00:44:58,600 --> 00:45:01,880 Speaker 3: Nvidia and Intel previous we're both launching a CPU and 898 00:45:01,880 --> 00:45:03,920 Speaker 3: this just happened at about the same time they launched 899 00:45:03,920 --> 00:45:05,440 Speaker 3: a cp in a GPU between the two of them, 900 00:45:06,160 --> 00:45:10,000 Speaker 3: the vendors will align to Nvidia's GPU, meaning all of 901 00:45:10,080 --> 00:45:14,520 Speaker 3: the marketing effort, the money, the sampling, the review guidance 902 00:45:14,600 --> 00:45:16,240 Speaker 3: where you know they will get in touch. 903 00:45:16,040 --> 00:45:19,319 Speaker 1: With reviewers and educate them on the new architecture. 904 00:45:20,040 --> 00:45:25,400 Speaker 3: All of that basically happens around Nvidia's timing because Nvidia 905 00:45:25,560 --> 00:45:31,960 Speaker 3: sells units, right and so because of that, if Nvidia 906 00:45:32,120 --> 00:45:35,040 Speaker 3: is suddenly, you know, if they launch a new GPU 907 00:45:35,120 --> 00:45:38,479 Speaker 3: for mobile right now, Intel and A, it doesn't matter 908 00:45:38,480 --> 00:45:41,320 Speaker 3: which CPU is in it, MSI or Asus or hpuor 909 00:45:41,320 --> 00:45:43,919 Speaker 3: the Nobo or Dell. They' launch their notebook with whatever 910 00:45:43,960 --> 00:45:46,840 Speaker 3: CPU doesn't matter. The Nvidio GPUs the part that matters 911 00:45:46,840 --> 00:45:52,200 Speaker 3: to them. If Nvidia is working with Intel, then suddenly 912 00:45:52,880 --> 00:45:57,120 Speaker 3: it would seem that there's motive for them to leverage 913 00:45:57,200 --> 00:46:04,839 Speaker 3: allocation of GPU Silicon with the intent being to get 914 00:46:04,880 --> 00:46:07,879 Speaker 3: more Intel Nvidia co branded. 915 00:46:07,560 --> 00:46:10,839 Speaker 1: CPUs deployed in notebooks. You see where I'm going with this. 916 00:46:10,840 --> 00:46:13,520 Speaker 2: Yeah, because this is kind of a long tail thing. 917 00:46:13,560 --> 00:46:16,680 Speaker 2: But it's like the old ms DOS situation, Yeah, where 918 00:46:16,719 --> 00:46:20,040 Speaker 2: OEMs just ultimately went with dot because could Nvidia push 919 00:46:20,080 --> 00:46:20,680 Speaker 2: down prices? 920 00:46:20,719 --> 00:46:24,080 Speaker 1: I su moor, Well, I mean they they historically have 921 00:46:24,160 --> 00:46:26,920 Speaker 1: been I don't know. 922 00:46:26,960 --> 00:46:31,440 Speaker 3: I guess you'd say maybe revolted against an EVJ situation. 923 00:46:31,600 --> 00:46:33,359 Speaker 3: But we've covered plenty of vendors in the past. I'll 924 00:46:33,360 --> 00:46:34,680 Speaker 3: just name them now because it's been long enough. But 925 00:46:34,719 --> 00:46:38,399 Speaker 3: like a sus, MSI, Gigabyte, and EVJ have all told 926 00:46:38,440 --> 00:46:43,040 Speaker 3: us about times where allocation, which is the it's the 927 00:46:43,080 --> 00:46:46,040 Speaker 3: pot of gold, right, it's it's how many chips they get, 928 00:46:47,000 --> 00:46:51,640 Speaker 3: is withheld or is modulated based on their willingness to 929 00:46:51,719 --> 00:46:56,040 Speaker 3: comply with whatever the current sort of requirements are. 930 00:46:56,000 --> 00:46:57,400 Speaker 2: And what would those requirements be. 931 00:46:58,080 --> 00:47:02,239 Speaker 3: In the past, it's been stuff like well, I mean, 932 00:47:02,239 --> 00:47:08,080 Speaker 3: on an EVGA side of things, they had always told 933 00:47:08,160 --> 00:47:12,760 Speaker 3: us about being restricted in their ability to design certain 934 00:47:12,840 --> 00:47:17,440 Speaker 3: high end boards that might have like overclocking solutions, engineering solutions, 935 00:47:18,600 --> 00:47:20,160 Speaker 3: and so there was there was kind of like a 936 00:47:20,200 --> 00:47:21,000 Speaker 3: trade behind. 937 00:47:20,760 --> 00:47:23,360 Speaker 2: The those restrictions happened. They do they need something of 938 00:47:23,400 --> 00:47:24,520 Speaker 2: an nvidious. 939 00:47:24,120 --> 00:47:27,120 Speaker 3: Side or well sometimes yeah, but it can be like 940 00:47:28,400 --> 00:47:31,120 Speaker 3: we need you to not do that, or we need 941 00:47:31,160 --> 00:47:34,120 Speaker 3: you to sell a certain amount of this priced class 942 00:47:34,160 --> 00:47:36,239 Speaker 3: of card. So as an example, there was a time 943 00:47:36,280 --> 00:47:42,200 Speaker 3: where we'd reported when multiple sources at EVGA informed us 944 00:47:42,280 --> 00:47:48,640 Speaker 3: that the MSRP cards were not actually real, like they 945 00:47:48,800 --> 00:47:51,160 Speaker 3: were going to exist for a short period for launch 946 00:47:51,680 --> 00:47:55,000 Speaker 3: to comply with Nvideo's requirement, and as soon as it 947 00:47:55,040 --> 00:47:57,240 Speaker 3: was no longer a hard requirement to get the allocation, 948 00:47:57,320 --> 00:47:59,879 Speaker 3: they were going to kill the product because they didn't 949 00:47:59,880 --> 00:48:01,000 Speaker 3: have margin. 950 00:48:01,360 --> 00:48:03,520 Speaker 2: And so they effectively had to release something that made 951 00:48:03,520 --> 00:48:04,120 Speaker 2: the money. 952 00:48:04,360 --> 00:48:05,040 Speaker 1: Yeah, basically. 953 00:48:05,160 --> 00:48:06,680 Speaker 3: Yeah, there was one I think we reported on where 954 00:48:06,680 --> 00:48:09,520 Speaker 3: they were making like four box or something, and that's 955 00:48:09,520 --> 00:48:12,200 Speaker 3: on a that was I think that was like a 956 00:48:12,360 --> 00:48:14,560 Speaker 3: three hundred dollars something Boar Christ Yeah. 957 00:48:14,719 --> 00:48:17,800 Speaker 2: Yeah, so this is fairly typical for nvidio. 958 00:48:17,880 --> 00:48:22,399 Speaker 3: This kind of allocation is is their leverage. Yeah, it's 959 00:48:22,440 --> 00:48:25,640 Speaker 3: also how they create internal competition between the board partners. 960 00:48:25,960 --> 00:48:28,960 Speaker 3: Now AMD does this too, and so does Intel. I 961 00:48:29,000 --> 00:48:32,600 Speaker 3: think with Intel the differences they don't really have anything that. 962 00:48:32,960 --> 00:48:34,839 Speaker 2: A ton of leverage at the moment, not really. 963 00:48:34,920 --> 00:48:38,680 Speaker 3: Yeah, and AMD, you know, they they also play games 964 00:48:38,680 --> 00:48:40,960 Speaker 3: with allocation. I think the difference is nvideo is just 965 00:48:42,320 --> 00:48:45,200 Speaker 3: the difference is if you make nvideo products and you 966 00:48:45,239 --> 00:48:49,360 Speaker 3: make am D products like GPUs, you can lose the 967 00:48:49,440 --> 00:48:52,160 Speaker 3: AMD ones or ten percent of the supply or whatever 968 00:48:52,520 --> 00:48:54,799 Speaker 3: and still be in business. But if you lose the 969 00:48:54,840 --> 00:48:57,719 Speaker 3: nvideo ones, you're fucked, right Like business is over. 970 00:48:58,160 --> 00:49:01,080 Speaker 2: So they could use this with CPUs. There could be 971 00:49:01,120 --> 00:49:02,160 Speaker 2: a scenario. 972 00:49:01,800 --> 00:49:02,800 Speaker 1: That is my concern. 973 00:49:03,040 --> 00:49:08,880 Speaker 3: Yeah, my concern is if they're in mobile with CPU 974 00:49:08,960 --> 00:49:13,040 Speaker 3: and GPU. Now it's not just they're aligning to Nvidya's GPUs. 975 00:49:13,760 --> 00:49:17,640 Speaker 3: There's again a there's no evidence they're planning to do this, 976 00:49:18,440 --> 00:49:21,400 Speaker 3: but I think I've seen enough historical context to be 977 00:49:21,440 --> 00:49:24,960 Speaker 3: concerned about a possibility where they say, Hey, we'd really 978 00:49:25,040 --> 00:49:27,200 Speaker 3: love it if you would put more of the Intel 979 00:49:27,360 --> 00:49:30,919 Speaker 3: RTX CPUs in your notebooks so that you can get 980 00:49:31,040 --> 00:49:32,360 Speaker 3: enough fifty ninety GPUs. 981 00:49:32,640 --> 00:49:35,200 Speaker 2: Oh so they will, They'll use one, So okay, now 982 00:49:35,239 --> 00:49:37,400 Speaker 2: I understand. So it's the leverage with other cards that 983 00:49:37,400 --> 00:49:40,719 Speaker 2: they'll use the force of this. Yes, potentially potentially. I 984 00:49:40,760 --> 00:49:44,239 Speaker 2: know that this is and this they've done this for years, like. 985 00:49:44,360 --> 00:49:46,719 Speaker 1: Yeah, yeah, allocation is a is a big lever. 986 00:49:47,040 --> 00:49:49,320 Speaker 2: Do you think they do similar things with the AI GPUs. 987 00:49:50,239 --> 00:49:51,879 Speaker 1: Uh, I don't know. 988 00:49:52,040 --> 00:49:56,320 Speaker 3: I don't really talk to because that would be probably 989 00:49:56,360 --> 00:50:00,719 Speaker 3: more like Dell HP like those big enterprise deployers. I 990 00:50:00,719 --> 00:50:03,880 Speaker 3: don't really talk to people there. I mean to me, 991 00:50:04,000 --> 00:50:05,960 Speaker 3: it just seems like this is kind of a company 992 00:50:05,960 --> 00:50:07,920 Speaker 3: culture thing, and this is all this is all me 993 00:50:08,000 --> 00:50:11,480 Speaker 3: speaking from what we've reported on. You know, we have 994 00:50:11,560 --> 00:50:13,759 Speaker 3: some facts for some of the stuff where we've we've 995 00:50:13,800 --> 00:50:17,800 Speaker 3: covered it, like with the EVJ situation, but yeah, enterprise, 996 00:50:17,840 --> 00:50:20,160 Speaker 3: I'm not sure how exactly that side works. 997 00:50:21,280 --> 00:50:25,040 Speaker 2: So when it comes to AIGPUS, is there is it 998 00:50:25,120 --> 00:50:28,160 Speaker 2: a limitation of your testing as the way you don't 999 00:50:28,400 --> 00:50:30,319 Speaker 2: look into them because it felt like it's the one 1000 00:50:30,360 --> 00:50:32,319 Speaker 2: thing I'm like surprised that you haven't dug into more 1001 00:50:32,320 --> 00:50:34,560 Speaker 2: with like a one hundreds h one hundreds, Like. 1002 00:50:34,680 --> 00:50:37,239 Speaker 3: Yeah, So there's sort of there's like two sides to it. 1003 00:50:37,280 --> 00:50:40,920 Speaker 3: There's testing and then there's just reporting on whatever the 1004 00:50:40,960 --> 00:50:45,239 Speaker 3: news is. And so the reporting part we did that 1005 00:50:45,640 --> 00:50:51,360 Speaker 3: with the black market video. The testing side, I guess 1006 00:50:52,360 --> 00:50:54,080 Speaker 3: there's there's like a couple of things that are nested 1007 00:50:54,120 --> 00:50:56,120 Speaker 3: with in testing. So we've done a little bit of 1008 00:50:56,200 --> 00:50:59,880 Speaker 3: quote unquote AI testing and that was on the RTX 1009 00:51:00,080 --> 00:51:04,160 Speaker 3: or six thousand Blackwell GPU. This is something that is 1010 00:51:04,200 --> 00:51:06,520 Speaker 3: still new. It's not one hundred percent clear to me 1011 00:51:06,600 --> 00:51:10,799 Speaker 3: what is a reproducible reliable test, right It's part of 1012 00:51:10,800 --> 00:51:14,760 Speaker 3: the problem is if you're testing LLLMS or generative AI 1013 00:51:14,960 --> 00:51:19,680 Speaker 3: or whatever, something that makes images by nature of the application, 1014 00:51:20,160 --> 00:51:23,919 Speaker 3: it's almost semi it's different every time. 1015 00:51:24,040 --> 00:51:27,280 Speaker 2: We would also need a massive cluster to really emulate 1016 00:51:27,320 --> 00:51:29,080 Speaker 2: what it is because one A one hundred or eight 1017 00:51:29,080 --> 00:51:30,440 Speaker 2: one hundred isn't really gonna happen. 1018 00:51:30,520 --> 00:51:33,480 Speaker 3: Yeah, and that's kind of like you can run those tests. 1019 00:51:34,520 --> 00:51:39,240 Speaker 3: But and this would be a valid request from the audience. 1020 00:51:39,280 --> 00:51:41,919 Speaker 3: I think an audience that really cares about it would 1021 00:51:41,960 --> 00:51:43,840 Speaker 3: be like okay, cool, So like what about if you 1022 00:51:43,920 --> 00:51:46,560 Speaker 3: have you know, ten of them or whatever. 1023 00:51:46,280 --> 00:51:48,200 Speaker 2: And even then, how do you even practically? 1024 00:51:48,560 --> 00:51:48,759 Speaker 4: Yeah? 1025 00:51:48,800 --> 00:51:51,239 Speaker 3: And I just I think we can do it, and 1026 00:51:51,239 --> 00:51:55,520 Speaker 3: I do think we'll probably integrate some kind of long 1027 00:51:55,600 --> 00:52:00,840 Speaker 3: term testing for single GPU boards or dual GP single boards. 1028 00:52:02,760 --> 00:52:05,959 Speaker 3: But it's right now, it's so new that to test 1029 00:52:06,000 --> 00:52:13,160 Speaker 3: it properly requires a lot of research and a lot 1030 00:52:13,200 --> 00:52:14,480 Speaker 3: of sort of trial and error. 1031 00:52:14,600 --> 00:52:17,799 Speaker 2: Well, so how would you even because with something like 1032 00:52:17,920 --> 00:52:20,440 Speaker 2: GB two hundreds or GB three hundred, they've got their 1033 00:52:20,440 --> 00:52:23,200 Speaker 2: own distinct cooling. You're not going to get a giant 1034 00:52:23,280 --> 00:52:24,759 Speaker 2: racking wherever you want. 1035 00:52:24,960 --> 00:52:27,160 Speaker 1: Yeah, there's there's definitely a limit. 1036 00:52:27,239 --> 00:52:29,480 Speaker 2: And what are you testing for? It's just I've I 1037 00:52:29,560 --> 00:52:31,640 Speaker 2: have spoke spoke to a few listeners and like, oh 1038 00:52:31,680 --> 00:52:33,520 Speaker 2: what about AIJ why's you know, and it's kind of 1039 00:52:33,800 --> 00:52:35,920 Speaker 2: on some level, what would you even be testing? 1040 00:52:36,160 --> 00:52:38,360 Speaker 3: Yeah, I think that's a big question for us, And 1041 00:52:38,560 --> 00:52:41,759 Speaker 3: I think that's where like the most immediate thing that 1042 00:52:41,800 --> 00:52:43,839 Speaker 3: would maybe make sense for us would be some kind 1043 00:52:43,880 --> 00:52:47,600 Speaker 3: of consumer level I really hate to call things AI, 1044 00:52:47,760 --> 00:52:51,960 Speaker 3: but like AI application. So maybe that's someone wants to 1045 00:52:52,040 --> 00:52:56,040 Speaker 3: just buy a fifty ninety or whatever, use it for gaming, 1046 00:52:56,160 --> 00:52:59,360 Speaker 3: and then at night they're training something on it, or 1047 00:52:59,400 --> 00:53:03,480 Speaker 3: they're running some kind of system. That's the I think 1048 00:53:03,520 --> 00:53:07,040 Speaker 3: that's the most sensible thing we could test anything where 1049 00:53:07,040 --> 00:53:11,560 Speaker 3: you're getting into like actual data center workloads. I it 1050 00:53:11,640 --> 00:53:13,719 Speaker 3: seems like the only real source for that stuff is 1051 00:53:13,840 --> 00:53:15,560 Speaker 3: basically first party at this point. 1052 00:53:15,320 --> 00:53:16,960 Speaker 2: And semi analysis to an extent. 1053 00:53:17,239 --> 00:53:19,920 Speaker 1: Yeah, you spoke with them at all. They've reached out, 1054 00:53:20,160 --> 00:53:22,320 Speaker 1: not some analysis, but I know the work. 1055 00:53:22,520 --> 00:53:25,960 Speaker 2: Yeah. I mean it's a good news Letterum just cure surprise. 1056 00:53:26,040 --> 00:53:28,879 Speaker 2: They haven't the depth they go into. But let's talk 1057 00:53:28,920 --> 00:53:31,799 Speaker 2: about AI. Actually, how do you feel about AI? Like 1058 00:53:32,040 --> 00:53:34,600 Speaker 2: you you don't do a ton about it? Yeah, which 1059 00:53:34,640 --> 00:53:36,400 Speaker 2: is fine, it's just how do you feel about it? 1060 00:53:36,440 --> 00:53:38,520 Speaker 2: And what? Why haven't you done more? 1061 00:53:39,160 --> 00:53:39,279 Speaker 5: That? 1062 00:53:39,560 --> 00:53:40,480 Speaker 2: Not as a negative. 1063 00:53:40,680 --> 00:53:45,640 Speaker 3: Yeah, most of the coverage we've done has been news based, 1064 00:53:45,760 --> 00:53:47,880 Speaker 3: so it might be reports, you know, it might be 1065 00:53:47,920 --> 00:53:50,919 Speaker 3: like an investigation or whatever, but but not a lot 1066 00:53:50,960 --> 00:53:54,720 Speaker 3: of I don't know, like testing, like we're talking about 1067 00:53:54,880 --> 00:54:00,359 Speaker 3: the biggest problems I have with it right now are 1068 00:54:01,760 --> 00:54:03,439 Speaker 3: First of all, I think if we go like really 1069 00:54:03,480 --> 00:54:06,799 Speaker 3: big picture, I don't know to qualify everything. I think 1070 00:54:06,840 --> 00:54:11,400 Speaker 3: there are use cases for things like LMS. The best 1071 00:54:11,480 --> 00:54:15,640 Speaker 3: use case I have that I've actually used is translation 1072 00:54:16,360 --> 00:54:19,880 Speaker 3: where I speak other languages, and I use Google Translate 1073 00:54:19,920 --> 00:54:22,880 Speaker 3: for most of that. Because Google Translate is a dumb translator. 1074 00:54:22,960 --> 00:54:26,480 Speaker 3: It translates the words you type into it. Sometimes that 1075 00:54:26,520 --> 00:54:30,799 Speaker 3: doesn't work for a colloquial phrase, right right, So if 1076 00:54:30,800 --> 00:54:33,319 Speaker 3: you take any idiom, it's not really going to do 1077 00:54:33,360 --> 00:54:38,080 Speaker 3: that well through Google Translate. Something like chat GPT makes 1078 00:54:38,120 --> 00:54:40,840 Speaker 3: it a little easier sometimes to search for like really 1079 00:54:40,880 --> 00:54:46,640 Speaker 3: specific colloquial or idiomatic ways to express something. So I 1080 00:54:46,640 --> 00:54:50,759 Speaker 3: would say that's like a real use case. You can 1081 00:54:50,800 --> 00:54:54,680 Speaker 3: also be deep down there, Yeah, but it is like 1082 00:54:54,760 --> 00:54:57,200 Speaker 3: the specific thing that they're kind of built around, so 1083 00:54:57,520 --> 00:54:58,279 Speaker 3: they do it well. 1084 00:55:00,160 --> 00:55:01,120 Speaker 1: I think the. 1085 00:55:02,560 --> 00:55:04,600 Speaker 3: With that qualifier out of the way, the big picture 1086 00:55:04,640 --> 00:55:11,239 Speaker 3: concerns I have with AI are weaponization of things like 1087 00:55:11,480 --> 00:55:16,680 Speaker 3: LMS to propagandas and so this could be for companies 1088 00:55:16,680 --> 00:55:19,640 Speaker 3: to market products, it could be for governments, it could 1089 00:55:19,680 --> 00:55:21,240 Speaker 3: be for unknown entities whatever. 1090 00:55:21,560 --> 00:55:23,759 Speaker 1: But having seen the bot comments on. 1091 00:55:23,800 --> 00:55:26,799 Speaker 3: Videos you know every day, is that the problem? It 1092 00:55:26,840 --> 00:55:29,040 Speaker 3: is a very consistent problem, and they're getting better. 1093 00:55:29,200 --> 00:55:30,240 Speaker 2: So what are they doing? 1094 00:55:30,520 --> 00:55:33,600 Speaker 3: So originally it started as the really obvious ones. There 1095 00:55:33,600 --> 00:55:36,319 Speaker 3: were kind of two kinds. There's the bots that do 1096 00:55:36,400 --> 00:55:39,320 Speaker 3: financial scam scams where they basically. 1097 00:55:40,640 --> 00:55:45,160 Speaker 1: Post something about like some cryptocurrency, right, some scam coin. 1098 00:55:46,560 --> 00:55:49,800 Speaker 3: The other one would be the bots that have a 1099 00:55:50,160 --> 00:55:54,319 Speaker 3: photo of someone's ass, you know, and then three emojis 1100 00:55:54,400 --> 00:55:58,520 Speaker 3: and some text about whatever. And that's the more like 1101 00:55:58,600 --> 00:56:01,239 Speaker 3: traditional trying to scam. Some went into interacting with a 1102 00:56:01,280 --> 00:56:04,800 Speaker 3: fake user that presents themselves as an attractive person. 1103 00:56:05,680 --> 00:56:07,200 Speaker 1: So those are the two common types of bots. 1104 00:56:08,040 --> 00:56:10,359 Speaker 3: Historically, those have been really easy for a savvy user 1105 00:56:10,400 --> 00:56:13,520 Speaker 3: to identify because yeah, it's like it's always the same language. 1106 00:56:13,600 --> 00:56:16,680 Speaker 3: It's like the old old you know, Nigerian prints email 1107 00:56:16,960 --> 00:56:19,000 Speaker 3: scam right right, you can read it and you're like, 1108 00:56:19,000 --> 00:56:22,040 Speaker 3: I know this is a scam. But where it's going 1109 00:56:22,120 --> 00:56:24,479 Speaker 3: now kind of concerns me because there have been times 1110 00:56:24,480 --> 00:56:27,000 Speaker 3: where I'm not sure if it's a bot or a 1111 00:56:27,040 --> 00:56:29,520 Speaker 3: real person, right, And there was one recently I just 1112 00:56:29,640 --> 00:56:33,680 Speaker 3: banned from the channel that originally I thought it was 1113 00:56:33,680 --> 00:56:37,319 Speaker 3: a user because I forget what the message was. But 1114 00:56:37,360 --> 00:56:40,480 Speaker 3: it was like, I wonder what Steve and Wendell think 1115 00:56:40,520 --> 00:56:44,520 Speaker 3: about blah blah blah, And it was clearly polling stuff 1116 00:56:44,520 --> 00:56:47,040 Speaker 3: from the title and or the transcript of the video 1117 00:56:47,719 --> 00:56:48,800 Speaker 3: and then create an account. 1118 00:56:49,080 --> 00:56:51,080 Speaker 1: And I left it alone for a minute to see 1119 00:56:51,080 --> 00:56:51,680 Speaker 1: where it would go. 1120 00:56:52,320 --> 00:56:55,040 Speaker 3: And there's like replies under the thread where it's a 1121 00:56:55,040 --> 00:56:58,200 Speaker 3: bot replying to itself through different accounts I guess, uh, 1122 00:56:58,600 --> 00:57:01,080 Speaker 3: and eventually just tries to you off site to go 1123 00:57:01,520 --> 00:57:04,360 Speaker 3: you know, get scammed. So I banned all those accounts. 1124 00:57:04,800 --> 00:57:08,879 Speaker 3: But the thing that was concerning was was that it's 1125 00:57:08,960 --> 00:57:13,640 Speaker 3: pulling context from the video transcript and forming a sentence 1126 00:57:13,680 --> 00:57:19,000 Speaker 3: that makes sense, right, and then creating the appearance of 1127 00:57:19,080 --> 00:57:22,880 Speaker 3: a real dialogue between the appearance of real users about 1128 00:57:22,880 --> 00:57:23,720 Speaker 3: this subject that. 1129 00:57:23,680 --> 00:57:26,120 Speaker 1: Made sense to then scam someone. 1130 00:57:26,960 --> 00:57:29,720 Speaker 2: I've seen these people in blue sky for sure. Yeah, sorry, 1131 00:57:29,840 --> 00:57:31,840 Speaker 2: seeing these boots in blue sky where it's just someone 1132 00:57:31,840 --> 00:57:33,800 Speaker 2: appearing to have a guy. It's like, wow, I read 1133 00:57:33,840 --> 00:57:36,080 Speaker 2: that from the thing. Well do you think about this? 1134 00:57:36,320 --> 00:57:36,520 Speaker 1: Right? 1135 00:57:36,880 --> 00:57:38,880 Speaker 2: I've never seen them get to sending me to a website, 1136 00:57:38,920 --> 00:57:41,360 Speaker 2: but I imagine that's that's a few down the change. 1137 00:57:41,400 --> 00:57:42,520 Speaker 1: The way it normally happens. 1138 00:57:42,520 --> 00:57:45,240 Speaker 3: If you go to like CNBC or any finance channel, 1139 00:57:45,280 --> 00:57:47,560 Speaker 3: and you'll see these on any new video they post. 1140 00:57:47,960 --> 00:57:50,520 Speaker 3: They all talk so like CNBC is my favorite one 1141 00:57:50,560 --> 00:57:53,640 Speaker 3: to look at for this because okay, you'll see and 1142 00:57:53,680 --> 00:57:55,520 Speaker 3: it's not their fault, they're just the target of it. 1143 00:57:55,760 --> 00:57:57,920 Speaker 3: But you'll see a bot comment that'll say something like 1144 00:57:59,240 --> 00:58:01,880 Speaker 3: I have hundreds of thousands of dollars and I don't 1145 00:58:01,880 --> 00:58:05,680 Speaker 3: know how to invest it right, right, And it's always 1146 00:58:05,680 --> 00:58:06,680 Speaker 3: some ridiculous number. 1147 00:58:07,080 --> 00:58:08,400 Speaker 1: Yeah, and then there's a reply to it. 1148 00:58:08,480 --> 00:58:12,480 Speaker 3: It's like I had excellent luck with John Smith, and 1149 00:58:12,560 --> 00:58:15,240 Speaker 3: John Smith is the comments like, yeah, they're comments. 1150 00:58:15,440 --> 00:58:18,120 Speaker 2: I've seen these in Korra. Okay, it's like, how do 1151 00:58:18,160 --> 00:58:20,440 Speaker 2: I invest one hundred and fifty thousand dollars? It's like, well, 1152 00:58:20,520 --> 00:58:23,120 Speaker 2: I did it on right oscoin or whatever. 1153 00:58:23,480 --> 00:58:24,160 Speaker 1: Yeah. 1154 00:58:24,200 --> 00:58:26,360 Speaker 3: But these they'll talk about like the name of a 1155 00:58:26,440 --> 00:58:32,360 Speaker 3: person and have this fake conversation about some financial advisor 1156 00:58:32,360 --> 00:58:35,439 Speaker 3: who doesn't exist, and then you google that name, which 1157 00:58:35,480 --> 00:58:38,080 Speaker 3: is fairly unique, right, so that's the only thing that 1158 00:58:38,080 --> 00:58:40,520 Speaker 3: comes up. And then it's a website that's a scam, 1159 00:58:41,400 --> 00:58:43,000 Speaker 3: and they you know, these. 1160 00:58:42,840 --> 00:58:45,520 Speaker 2: Point new ones compared to the original one. 1161 00:58:45,640 --> 00:58:47,840 Speaker 1: It's it's less obvious than. 1162 00:58:49,480 --> 00:58:54,320 Speaker 3: By questionable cryptocurrency or nft on website. 1163 00:58:54,640 --> 00:58:57,960 Speaker 2: Yeah. I don't know how you even deal with this. 1164 00:58:58,240 --> 00:59:00,920 Speaker 2: I don't know what the solution is other than just 1165 00:59:01,000 --> 00:59:01,880 Speaker 2: chutting them all down. 1166 00:59:02,000 --> 00:59:04,680 Speaker 1: Yeah, the channel owners have to ban them, but there's 1167 00:59:04,720 --> 00:59:05,120 Speaker 1: too many. 1168 00:59:05,200 --> 00:59:07,439 Speaker 2: You get a lot reddit to them, seeing I don't 1169 00:59:07,480 --> 00:59:10,080 Speaker 2: know if you're active on your subreddit much. I haven't checked. 1170 00:59:10,200 --> 00:59:10,720 Speaker 1: Not too much. 1171 00:59:10,880 --> 00:59:13,760 Speaker 2: Yeah, I'm in mind too much. But I do catch 1172 00:59:13,800 --> 00:59:19,560 Speaker 2: someone occasionally who is just an obvious bar sick host, disgusting. Yeah, 1173 00:59:19,600 --> 00:59:22,360 Speaker 2: but I just I ignorantly just assumed that they were 1174 00:59:22,400 --> 00:59:24,959 Speaker 2: being annoying and they were there to sow discord rather 1175 00:59:25,000 --> 00:59:26,600 Speaker 2: than send me to something to buy. 1176 00:59:26,840 --> 00:59:30,440 Speaker 1: Right. I think that's the thing too. I forget who 1177 00:59:30,440 --> 00:59:31,120 Speaker 1: the report was from. 1178 00:59:31,160 --> 00:59:34,040 Speaker 3: There was a recent report about something close actually, I 1179 00:59:34,040 --> 00:59:37,480 Speaker 3: think I saw it re reported and fact checked by 1180 00:59:37,800 --> 00:59:41,760 Speaker 3: Kurtzkazak to the channel where it was close to like 1181 00:59:41,800 --> 00:59:43,560 Speaker 3: fifty percent of Internet traffic is bought. 1182 00:59:44,120 --> 00:59:47,560 Speaker 2: Yes, yeah, and that's gonna fuck the ad industry. 1183 00:59:47,760 --> 00:59:50,520 Speaker 3: It's gonna be bad for everything because like, fuck the 1184 00:59:50,560 --> 00:59:53,200 Speaker 3: ad industry. It's gonna be bad for humanity. 1185 00:59:53,520 --> 00:59:53,760 Speaker 1: Well. 1186 00:59:53,880 --> 00:59:56,000 Speaker 2: Oh, to be clear, I don't care about the idea. 1187 00:59:56,200 --> 00:59:58,360 Speaker 2: I'm saying that that's how everything's paid for online. 1188 00:59:58,480 --> 01:00:01,480 Speaker 1: Yeah, it'll screw that all screw it's this is like 1189 01:00:02,120 --> 01:00:06,200 Speaker 1: Library of Alexandria is on fire. Yeah. Problem like this 1190 01:00:06,280 --> 01:00:07,720 Speaker 1: is this is like loss. 1191 01:00:07,600 --> 01:00:12,320 Speaker 3: Of of knowledge issues. And I think it's because, uh, 1192 01:00:12,760 --> 01:00:15,800 Speaker 3: you know, there's there's been a consolidation of sites into 1193 01:00:15,880 --> 01:00:21,360 Speaker 3: media forms of media or media for presentation like videos, 1194 01:00:21,400 --> 01:00:24,080 Speaker 3: discord things where it's not well preserved. 1195 01:00:24,720 --> 01:00:26,880 Speaker 1: And as those. 1196 01:00:26,680 --> 01:00:29,560 Speaker 3: Things collapse, because like you said, the ad industry collapses 1197 01:00:29,640 --> 01:00:32,360 Speaker 3: or whatever, there's gonna be a loss of information and knowledge. 1198 01:00:32,880 --> 01:00:38,040 Speaker 3: The death of the internet. Uh, you know, it's gonna 1199 01:00:38,080 --> 01:00:42,640 Speaker 3: happen from the the fact that you can no longer 1200 01:00:42,720 --> 01:00:45,560 Speaker 3: tell if you're the only real human in the threat 1201 01:00:45,640 --> 01:00:48,720 Speaker 3: or not for the conversation, right, and so you're gonna 1202 01:00:48,720 --> 01:00:51,680 Speaker 3: stop interacting at all because you don't know if they're. 1203 01:00:51,560 --> 01:00:52,120 Speaker 1: Bots or not. 1204 01:00:52,360 --> 01:00:53,560 Speaker 2: You think that this is gonna happen. 1205 01:00:53,880 --> 01:00:55,200 Speaker 1: I think it's happening. 1206 01:00:55,560 --> 01:01:00,000 Speaker 3: What I don't know is are the companies that can 1207 01:01:00,000 --> 01:01:03,760 Speaker 3: control the large platforms incentivized to stop it. 1208 01:01:04,760 --> 01:01:07,320 Speaker 2: I wonder because there is a level of, like any engagement, 1209 01:01:07,320 --> 01:01:09,520 Speaker 2: it's good engagement, but if people don't engage what they're 1210 01:01:09,520 --> 01:01:09,760 Speaker 2: going to. 1211 01:01:09,800 --> 01:01:12,720 Speaker 3: Do, there might be a tipping point. Maybe right now 1212 01:01:13,360 --> 01:01:15,560 Speaker 3: it's something they don't really touch. Like, you know, it 1213 01:01:15,600 --> 01:01:19,400 Speaker 3: took YouTube and awfully long time to start effectively addressing 1214 01:01:19,400 --> 01:01:21,720 Speaker 3: the bot problem, right and they still haven't really done it, 1215 01:01:22,480 --> 01:01:22,959 Speaker 3: and so. 1216 01:01:23,400 --> 01:01:25,320 Speaker 2: And that was just bot commenters or so views. 1217 01:01:25,640 --> 01:01:26,840 Speaker 1: Yeah, well there's that too. 1218 01:01:27,000 --> 01:01:29,400 Speaker 3: Yeah, there's I don't know too much about the view side, 1219 01:01:29,400 --> 01:01:34,600 Speaker 3: but the bot commentser's side. They it's hard to know. 1220 01:01:35,480 --> 01:01:38,920 Speaker 3: Are they dragging their feet on this as a counterintelligence operation? 1221 01:01:39,080 --> 01:01:43,080 Speaker 3: If the bots are intentionally really stupid, then they could 1222 01:01:43,160 --> 01:01:47,160 Speaker 3: be useful for trying to determine what are YouTube's countermeasures 1223 01:01:47,440 --> 01:01:48,440 Speaker 3: to get rid of those. 1224 01:01:48,280 --> 01:01:50,320 Speaker 2: Bots so that they can still convent them. 1225 01:01:50,480 --> 01:01:53,200 Speaker 3: Right, So you maybe if you're playing YouTube side of it, 1226 01:01:54,000 --> 01:01:57,120 Speaker 3: you know, the thought is we don't want to just 1227 01:01:57,160 --> 01:01:59,080 Speaker 3: ban these because they're going to figure out our mechanisms 1228 01:01:59,120 --> 01:02:00,400 Speaker 3: we use for more important one. 1229 01:02:00,360 --> 01:02:02,520 Speaker 2: It's exactly you know what, I actually buy that third 1230 01:02:02,520 --> 01:02:04,400 Speaker 2: because that's exactly what they did with s E. With 1231 01:02:04,560 --> 01:02:06,440 Speaker 2: sh They're just like, well, we couldn't possibly tell you 1232 01:02:06,440 --> 01:02:08,320 Speaker 2: how this works because someone would just do it. 1233 01:02:08,560 --> 01:02:10,360 Speaker 1: Yeah yeah with Google or Google. 1234 01:02:10,440 --> 01:02:14,360 Speaker 2: Yeah, they own YouTube, so it's like Jesus fucking cut. 1235 01:02:14,200 --> 01:02:15,400 Speaker 1: And the other thing too. You know. 1236 01:02:15,440 --> 01:02:17,320 Speaker 3: There's that, But there's also if you want to take 1237 01:02:17,320 --> 01:02:19,680 Speaker 3: the more cynical side, the less YouTube side, it could 1238 01:02:19,760 --> 01:02:22,600 Speaker 3: be that they want to report high engagement numbers to shareholders. 1239 01:02:22,720 --> 01:02:23,880 Speaker 1: Yes, and bots do that. 1240 01:02:23,960 --> 01:02:24,080 Speaker 4: Well. 1241 01:02:24,080 --> 01:02:26,360 Speaker 2: I mean they did that with by combining Gemini with 1242 01:02:26,400 --> 01:02:28,920 Speaker 2: Google Assistance and they had three hundred million I think 1243 01:02:29,080 --> 01:02:31,800 Speaker 2: weekly active views or something, right, Yeah. 1244 01:02:31,880 --> 01:02:34,720 Speaker 3: So but then the result is there may be a 1245 01:02:34,720 --> 01:02:40,760 Speaker 3: tipping point maybe at some point human engagement that's like 1246 01:02:40,800 --> 01:02:43,320 Speaker 3: somehow verified, which is scary for a different reason. But 1247 01:02:43,760 --> 01:02:48,760 Speaker 3: human engagement becomes almost artisanal. Like the reason you buy 1248 01:02:48,840 --> 01:02:51,640 Speaker 3: something from Etsy instead of Amazon. You know, some guy 1249 01:02:51,720 --> 01:02:54,720 Speaker 3: made it in his garage. Yeah, and so. 1250 01:02:55,080 --> 01:03:00,560 Speaker 2: Etsy full of bots. Now that's ultimate. Do you subscribe 1251 01:03:00,560 --> 01:03:02,440 Speaker 2: to the whole dead Internet theory? Do you think that? 1252 01:03:03,080 --> 01:03:07,080 Speaker 3: I think parts of it are starting to look. 1253 01:03:09,000 --> 01:03:11,400 Speaker 1: Practical, Like Facebook, I feel. 1254 01:03:11,480 --> 01:03:14,120 Speaker 2: That's my one where it's just like this is like 1255 01:03:14,240 --> 01:03:16,400 Speaker 2: old people screaming at their TV at this point. 1256 01:03:16,560 --> 01:03:20,680 Speaker 3: Yeah, and it's filled with bots that either trick them 1257 01:03:20,880 --> 01:03:23,560 Speaker 3: or that and raise them into a response. 1258 01:03:38,720 --> 01:03:40,560 Speaker 2: One of my favorite things to do is if you 1259 01:03:40,600 --> 01:03:43,320 Speaker 2: go on Facebook and you type in Facebook support into 1260 01:03:43,360 --> 01:03:46,040 Speaker 2: the chat bot ah, and you find the groups that 1261 01:03:46,160 --> 01:03:49,200 Speaker 2: are people thinking they're posting on Facebook grip and I 1262 01:03:49,280 --> 01:03:51,320 Speaker 2: know there's one of them that has like ten thousand 1263 01:03:51,360 --> 01:03:55,640 Speaker 2: people on it, and it's people like boomeras. I hate 1264 01:03:55,680 --> 01:03:58,120 Speaker 2: to sound out, but it's like people in the seventies 1265 01:03:58,120 --> 01:04:00,440 Speaker 2: being like, I don't know how to compute work, and 1266 01:04:00,560 --> 01:04:02,720 Speaker 2: three guys from Indonesia responded like, I would love to 1267 01:04:02,720 --> 01:04:06,840 Speaker 2: help you. His number from Indonesia, which is Facebook support is. 1268 01:04:06,920 --> 01:04:10,840 Speaker 3: I mean, it's kind of it is the the basically 1269 01:04:10,880 --> 01:04:13,760 Speaker 3: there's investment comments like on CNBC I was talking about 1270 01:04:13,760 --> 01:04:17,720 Speaker 3: where it looks like a real thing, you know, in 1271 01:04:17,760 --> 01:04:21,080 Speaker 3: this case, it maybe looks like actual Facebook support, right, 1272 01:04:21,440 --> 01:04:25,919 Speaker 3: And the end result is maybe maybe it's someone trying 1273 01:04:25,920 --> 01:04:28,040 Speaker 3: to help, Maybe they're enthusiasts, you really know face. 1274 01:04:27,880 --> 01:04:31,600 Speaker 2: Oh it's all Indonesian scammers. Okay, I've looked through. I 1275 01:04:31,640 --> 01:04:34,440 Speaker 2: may have spent a few hours of what like just 1276 01:04:34,600 --> 01:04:36,840 Speaker 2: I could be doing literally anything else just looking at them, 1277 01:04:36,920 --> 01:04:40,640 Speaker 2: and it's entirely guys in the Global South just defrauding people. 1278 01:04:41,480 --> 01:04:43,920 Speaker 3: Yes, and there's whole channels now that are built around 1279 01:04:44,160 --> 01:04:47,680 Speaker 3: scam busting, right, Like I forget the names of some 1280 01:04:47,760 --> 01:04:51,760 Speaker 3: of them, but there's like YouTube channels where they'll they'll 1281 01:04:51,800 --> 01:04:56,000 Speaker 3: walk through kind of the bot scam link. I think 1282 01:04:56,040 --> 01:05:00,960 Speaker 3: the AI stuff, the lms, you know, the core question 1283 01:05:01,000 --> 01:05:03,040 Speaker 3: of like what do I think of AI? All of 1284 01:05:03,080 --> 01:05:06,760 Speaker 3: those can be tools for good things. I think the 1285 01:05:06,840 --> 01:05:11,840 Speaker 3: bad things right now are very profitable. It's the dumbest 1286 01:05:11,880 --> 01:05:13,520 Speaker 3: bad thing that's profitable as a scam. 1287 01:05:13,920 --> 01:05:16,040 Speaker 2: But even then it's not profitable for the AI companies. 1288 01:05:16,040 --> 01:05:18,920 Speaker 2: It's profitable for the scammers. It's like the only people 1289 01:05:18,920 --> 01:05:21,520 Speaker 2: making money all Jensen Hwang and scammers. 1290 01:05:21,760 --> 01:05:21,960 Speaker 1: Right. 1291 01:05:22,080 --> 01:05:26,360 Speaker 3: Yeah, And maybe there's I don't know, there's probably some 1292 01:05:27,680 --> 01:05:31,040 Speaker 3: like Fortune five hundred company that thinks they're making money 1293 01:05:31,080 --> 01:05:31,360 Speaker 3: on it. 1294 01:05:31,400 --> 01:05:32,840 Speaker 1: I don't know that I've found. 1295 01:05:32,880 --> 01:05:35,200 Speaker 2: But no, OK, maybe there's one. No, this is like 1296 01:05:35,280 --> 01:05:38,680 Speaker 2: my one hyper focus of like anyone who mentions the 1297 01:05:38,760 --> 01:05:39,920 Speaker 2: revenue with AI, I know. 1298 01:05:40,200 --> 01:05:42,880 Speaker 3: Well there was one, wasn't there some report that said, 1299 01:05:43,360 --> 01:05:46,160 Speaker 3: what was it like over ninety. 1300 01:05:45,920 --> 01:05:50,120 Speaker 2: No ROI amazing report. Amazing report because you know it 1301 01:05:50,160 --> 01:05:53,040 Speaker 2: was good because immediately people said hit piece. The moment 1302 01:05:53,080 --> 01:05:55,000 Speaker 2: it says hit piece, you know that it's the true 1303 01:05:55,360 --> 01:05:57,840 Speaker 2: just people immediately think it's a hit piece. 1304 01:05:57,960 --> 01:05:59,480 Speaker 1: Do you remember who the report was by. 1305 01:05:59,680 --> 01:06:02,439 Speaker 2: It was by the Nanda lab mit. 1306 01:06:02,880 --> 01:06:03,240 Speaker 1: Oh wow. 1307 01:06:03,480 --> 01:06:06,080 Speaker 2: And people got really assy about it because they said, oh, 1308 01:06:06,120 --> 01:06:08,120 Speaker 2: it's just a bunch of interviews, that's how they did it. 1309 01:06:08,160 --> 01:06:09,600 Speaker 2: How the fuck do you think surveys work? 1310 01:06:09,720 --> 01:06:10,040 Speaker 1: Right? 1311 01:06:10,280 --> 01:06:12,480 Speaker 2: And so they spoke to no, they spoke to a 1312 01:06:12,520 --> 01:06:16,600 Speaker 2: bunch of Fortune one hundred I think CEOs and people 1313 01:06:16,800 --> 01:06:18,919 Speaker 2: really miss reddics. They said, oh, it's a learning gap 1314 01:06:18,920 --> 01:06:22,480 Speaker 2: between people using this and not understanding AI. No, the 1315 01:06:22,480 --> 01:06:25,000 Speaker 2: paper says it's a learning gap because the ais don't learn, 1316 01:06:25,240 --> 01:06:28,080 Speaker 2: but no one reads. Okay, but it's it's so strange 1317 01:06:28,080 --> 01:06:31,200 Speaker 2: as well, because it's everywhere. But it's also nothing. And 1318 01:06:31,240 --> 01:06:34,560 Speaker 2: I mean it feels like there is AI within the hardware. 1319 01:06:34,560 --> 01:06:38,320 Speaker 2: Well with like I forget, forget the term the upscaling ones, Yes, 1320 01:06:38,440 --> 01:06:39,439 Speaker 2: do those generally work? 1321 01:06:39,520 --> 01:06:42,560 Speaker 1: That's actually a really good point. Yeah, so, and. 1322 01:06:42,480 --> 01:06:45,840 Speaker 2: That's different to large language books different transform based that's 1323 01:06:45,880 --> 01:06:47,760 Speaker 2: that's really good DLSS and such. 1324 01:06:47,960 --> 01:06:50,800 Speaker 3: DLSS is like a real thing that works and does 1325 01:06:51,080 --> 01:06:54,680 Speaker 3: it's good. Broadly it's effective, I mean. 1326 01:06:54,560 --> 01:06:56,280 Speaker 2: And that's when it fills in the frames. 1327 01:06:56,040 --> 01:06:57,400 Speaker 1: Right DLS. 1328 01:06:57,400 --> 01:06:59,880 Speaker 3: So there's kind of like sub technologies they have, but 1329 01:07:01,040 --> 01:07:05,160 Speaker 3: broadly speaking, DLSS originally started as just it stands for 1330 01:07:05,280 --> 01:07:08,400 Speaker 3: deep learned super sampling, and it started where they would 1331 01:07:08,400 --> 01:07:12,800 Speaker 3: take ground truth images, meaning like basically we're saying this 1332 01:07:12,880 --> 01:07:16,320 Speaker 3: is reality, and I think there were sixteen K resolution. 1333 01:07:16,320 --> 01:07:19,880 Speaker 3: They're ridiculously high resolution. They would train on all these 1334 01:07:19,920 --> 01:07:26,040 Speaker 3: images and then use that data game by game to 1335 01:07:26,080 --> 01:07:31,200 Speaker 3: be able to upscale from a lower native render resolution 1336 01:07:32,040 --> 01:07:35,680 Speaker 3: to a higher i'll call it projected resolution to the viewer, 1337 01:07:35,800 --> 01:07:36,320 Speaker 3: to the user. 1338 01:07:36,800 --> 01:07:40,600 Speaker 1: And that was the original implementation and it is pretty 1339 01:07:40,600 --> 01:07:41,000 Speaker 1: good now. 1340 01:07:41,080 --> 01:07:44,080 Speaker 3: Like it's actually if you need to run at ten 1341 01:07:44,160 --> 01:07:46,920 Speaker 3: adp native so that your video card can handle the 1342 01:07:46,920 --> 01:07:50,160 Speaker 3: game at a good frame rate but make it look 1343 01:07:50,240 --> 01:07:53,040 Speaker 3: higher resolution, a lot of times it works and actually 1344 01:07:53,080 --> 01:07:56,560 Speaker 3: two N video's credit, DLSS in some situations can be 1345 01:07:56,560 --> 01:08:00,280 Speaker 3: better than native, which shouldn't be possible in theory, but 1346 01:08:00,400 --> 01:08:04,200 Speaker 3: because of the way they've actually integrated the deep learning 1347 01:08:04,240 --> 01:08:06,000 Speaker 3: on it now, which has been rebranded. 1348 01:08:05,560 --> 01:08:06,320 Speaker 1: These days to AI. 1349 01:08:06,600 --> 01:08:07,760 Speaker 2: Of course what it was called. 1350 01:08:07,600 --> 01:08:10,680 Speaker 3: Deep learning because the way they've integrated it, it can 1351 01:08:10,720 --> 01:08:14,120 Speaker 3: sometimes reconstruct details that should be there but are not, 1352 01:08:15,680 --> 01:08:17,200 Speaker 3: and we've done some videos on that. 1353 01:08:17,600 --> 01:08:19,599 Speaker 1: But yeah, that's a use case of deep learning. 1354 01:08:19,680 --> 01:08:22,000 Speaker 2: Then that's completely different to the world of laws of language. 1355 01:08:22,080 --> 01:08:23,040 Speaker 1: Yeah, it's not an LM. 1356 01:08:23,120 --> 01:08:26,200 Speaker 3: Yeah, it's like it has a singular purpose, right, make 1357 01:08:26,280 --> 01:08:28,600 Speaker 3: the thing look better, or generate frames to insert to 1358 01:08:28,640 --> 01:08:31,160 Speaker 3: smooth it over, and that's overall not bad. 1359 01:08:31,160 --> 01:08:33,080 Speaker 1: Also, there's places it's really useless. 1360 01:08:33,320 --> 01:08:36,479 Speaker 3: Yeah, But I think also though, the difference is when 1361 01:08:36,520 --> 01:08:40,840 Speaker 3: that technology is useless, it's not really harmful, whereas when 1362 01:08:40,840 --> 01:08:44,280 Speaker 3: an LM is useless, it is harmful because it's it's 1363 01:08:44,640 --> 01:08:46,160 Speaker 3: putting bad information. 1364 01:08:45,760 --> 01:08:49,000 Speaker 2: Out or just even if it's not being used particularly 1365 01:08:49,040 --> 01:08:52,120 Speaker 2: well and someone's just fucking around with it, it's incredibly environmentally damaging. 1366 01:08:52,320 --> 01:08:53,479 Speaker 1: That is a great point as well. 1367 01:08:53,600 --> 01:08:56,400 Speaker 2: Yes, they a fe your stuff being plagiarized for the models, 1368 01:08:56,520 --> 01:08:56,800 Speaker 2: you know. 1369 01:08:56,920 --> 01:09:00,360 Speaker 3: For models, Well, I know I did a there was 1370 01:09:00,400 --> 01:09:02,920 Speaker 3: a great one where I did a Google search and 1371 01:09:04,080 --> 01:09:07,160 Speaker 3: I searched for the release date of a product, and 1372 01:09:07,520 --> 01:09:09,720 Speaker 3: you know, Gemini spat out in a. 1373 01:09:09,720 --> 01:09:11,600 Speaker 1: Year and it was wrong by two years, and I 1374 01:09:11,640 --> 01:09:14,080 Speaker 1: was like, what the fuck? And I clicked to see 1375 01:09:14,120 --> 01:09:16,759 Speaker 1: what its sources were, and one of its top source 1376 01:09:16,880 --> 01:09:19,200 Speaker 1: was us, and I was like, what the fuck? Did 1377 01:09:19,240 --> 01:09:19,960 Speaker 1: we screw that up? 1378 01:09:20,040 --> 01:09:21,559 Speaker 2: Yeah? Like what ended up happening? 1379 01:09:21,680 --> 01:09:24,800 Speaker 3: So I went to our own article and it was 1380 01:09:24,800 --> 01:09:28,639 Speaker 3: a revisit we had published two years after the original 1381 01:09:28,720 --> 01:09:31,599 Speaker 3: product came out, and we made that clear in the article. 1382 01:09:32,560 --> 01:09:35,559 Speaker 3: But it's just looking at the published date and mapping 1383 01:09:35,600 --> 01:09:38,000 Speaker 3: it to the product name, and it decided this is 1384 01:09:38,040 --> 01:09:40,040 Speaker 3: the release date two years later, you know. 1385 01:09:40,160 --> 01:09:41,000 Speaker 1: And and so like. 1386 01:09:42,920 --> 01:09:48,200 Speaker 3: It learned or took from our content, misrepresented it, misrepresented it, 1387 01:09:48,479 --> 01:09:52,639 Speaker 3: and then credited the incorrect information to us. 1388 01:09:53,120 --> 01:09:55,160 Speaker 1: So now it also makes it look like I got it. 1389 01:09:55,080 --> 01:10:00,120 Speaker 2: Wrong, right, So everyone loses, including the customer. Yeah, it's 1390 01:10:00,120 --> 01:10:02,160 Speaker 2: a shame though, but I mean I feel like in 1391 01:10:02,200 --> 01:10:06,240 Speaker 2: the whole AI generitive world, your stuff is more valuable, 1392 01:10:06,280 --> 01:10:09,680 Speaker 2: the very hands on, very specific work and the very 1393 01:10:09,680 --> 01:10:10,880 Speaker 2: hardcore testing you though. 1394 01:10:11,040 --> 01:10:13,400 Speaker 3: It's also we're fortunate that it's kind of at the 1395 01:10:13,439 --> 01:10:18,320 Speaker 3: front end of like, if we're reviewing products, then. 1396 01:10:19,479 --> 01:10:21,080 Speaker 1: Someone who's an enthusiast trying. 1397 01:10:20,840 --> 01:10:24,200 Speaker 3: To decide on a purchase is still coming to us 1398 01:10:24,240 --> 01:10:26,040 Speaker 3: before it's useful in training. 1399 01:10:26,240 --> 01:10:30,160 Speaker 2: So I imagine the generative content is kind of antithetical 1400 01:10:30,200 --> 01:10:31,960 Speaker 2: to the kind of testing you do as well, because 1401 01:10:31,960 --> 01:10:34,240 Speaker 2: you can't really fake because. 1402 01:10:34,200 --> 01:10:37,040 Speaker 3: Not really, you can't really like generate a review, you know, 1403 01:10:37,040 --> 01:10:37,799 Speaker 3: it would be obvious. 1404 01:10:37,880 --> 01:10:41,040 Speaker 2: And also you have these massive machines for testing stuff here, yeah, 1405 01:10:41,040 --> 01:10:44,799 Speaker 2: which are insanely cool. And actually that's a good question. 1406 01:10:44,880 --> 01:10:46,439 Speaker 2: How do you source this kind of stuff? Do you 1407 01:10:46,439 --> 01:10:49,679 Speaker 2: buy from industrial because you have like pressure tested, Well, actually, 1408 01:10:49,720 --> 01:10:51,520 Speaker 2: maybe you could speak to some of the machines. 1409 01:10:51,280 --> 01:10:51,760 Speaker 1: Run through it. 1410 01:10:51,840 --> 01:10:55,360 Speaker 3: Yeah, So yeah, we have a Hemiana Quick chamber, which 1411 01:10:55,400 --> 01:10:59,040 Speaker 3: is a sound chamber and acoustic test chamber. We have 1412 01:10:59,680 --> 01:11:03,920 Speaker 3: a laser scanner that does three D scans of like 1413 01:11:04,600 --> 01:11:05,880 Speaker 3: of products. 1414 01:11:06,000 --> 01:11:07,679 Speaker 1: And converted some into three D models. 1415 01:11:07,960 --> 01:11:11,000 Speaker 3: We have pressure testers, we have fan testers, cooler testing, 1416 01:11:11,720 --> 01:11:14,760 Speaker 3: and then more traditional power supply tester stuff like that, 1417 01:11:15,680 --> 01:11:20,080 Speaker 3: and so yeah, generally, the way we go about it 1418 01:11:20,120 --> 01:11:26,280 Speaker 3: is we identify a problem. Typically, this is kind of 1419 01:11:26,280 --> 01:11:28,200 Speaker 3: the part of the business I work on the most personally, 1420 01:11:28,360 --> 01:11:31,879 Speaker 3: is like basically test engineering or design. So we identify 1421 01:11:31,880 --> 01:11:34,760 Speaker 3: a shortcoming, which is like this product is claiming this thing. 1422 01:11:35,360 --> 01:11:38,280 Speaker 3: We are not able to validate or invalidate their claims 1423 01:11:38,320 --> 01:11:40,559 Speaker 3: because we don't have the tool to do it. And 1424 01:11:40,600 --> 01:11:43,360 Speaker 3: then either I just do some research online and find 1425 01:11:43,360 --> 01:11:46,280 Speaker 3: the tool, or you know, sometimes the real challenge is 1426 01:11:46,280 --> 01:11:49,040 Speaker 3: knowing the name of a thing and that it exists. 1427 01:11:49,720 --> 01:11:52,599 Speaker 3: And so I went through this with current clamps, which 1428 01:11:52,640 --> 01:11:54,240 Speaker 3: is just a clamp you put on a wire to 1429 01:11:54,280 --> 01:11:57,400 Speaker 3: read the current going through it. A long time ago, 1430 01:11:57,479 --> 01:11:58,920 Speaker 3: when I started this, I didn't know that was a 1431 01:11:58,920 --> 01:12:02,759 Speaker 3: tool that existed. And it's like magic because you put 1432 01:12:02,800 --> 01:12:06,320 Speaker 3: a wire through a client a plastic looking clamp, and 1433 01:12:06,360 --> 01:12:09,559 Speaker 3: then through the magic of electromagnetics, it tells you what 1434 01:12:09,600 --> 01:12:12,800 Speaker 3: the amperage is. And when I found that, you know 1435 01:12:13,040 --> 01:12:17,120 Speaker 3: early and it's not a new it's been around forever. 1436 01:12:17,520 --> 01:12:19,640 Speaker 3: But when it was new to me, I was like, 1437 01:12:19,680 --> 01:12:21,840 Speaker 3: holy shit, this is If I only knew the name 1438 01:12:21,880 --> 01:12:24,120 Speaker 3: of this thing sooner, I could have bought it. 1439 01:12:24,160 --> 01:12:25,880 Speaker 2: And all of your testing is effectively new to you. 1440 01:12:25,880 --> 01:12:27,799 Speaker 2: You've had to kind of build it and learn yourself 1441 01:12:28,160 --> 01:12:29,840 Speaker 2: with help from right, with. 1442 01:12:29,760 --> 01:12:31,520 Speaker 1: A lot of expert help outside. 1443 01:12:31,960 --> 01:12:35,840 Speaker 3: And yeah, I would say sourcing it mostly comes from 1444 01:12:36,320 --> 01:12:39,320 Speaker 3: either just doing research or we tore a lot of 1445 01:12:40,000 --> 01:12:43,320 Speaker 3: factories and engineering facilities and make videos on it, and 1446 01:12:43,920 --> 01:12:47,040 Speaker 3: normally when I'm there, I do my best to talk 1447 01:12:47,080 --> 01:12:50,880 Speaker 3: to the actual people who use that equipment. And that's 1448 01:12:51,000 --> 01:12:52,760 Speaker 3: that's kind of how we learned that it exists, you know, 1449 01:12:52,800 --> 01:12:54,880 Speaker 3: Like I did a tour recently of a facility where 1450 01:12:55,520 --> 01:12:57,320 Speaker 3: they showed us something that they had built for a 1451 01:12:57,360 --> 01:13:00,000 Speaker 3: client for testing cooling products. 1452 01:13:00,320 --> 01:13:01,559 Speaker 1: And when they. 1453 01:13:01,439 --> 01:13:03,439 Speaker 3: Were done explaining it so I could talk about it 1454 01:13:03,439 --> 01:13:06,759 Speaker 3: in a video, I said to them, can I buy. 1455 01:13:06,600 --> 01:13:07,280 Speaker 1: One of those? 1456 01:13:07,720 --> 01:13:07,880 Speaker 2: You know? 1457 01:13:08,080 --> 01:13:12,679 Speaker 1: But the yeah, yeah, yeah, they sell it, so that's 1458 01:13:12,720 --> 01:13:13,840 Speaker 1: so cool. Yeah. 1459 01:13:13,880 --> 01:13:15,479 Speaker 2: And do they come and train you to use it? 1460 01:13:15,840 --> 01:13:16,840 Speaker 1: Sometimes you can. 1461 01:13:16,960 --> 01:13:18,680 Speaker 3: You can either pay for training or they'll do it 1462 01:13:18,680 --> 01:13:20,400 Speaker 3: for free for up to whatever four. 1463 01:13:20,240 --> 01:13:21,000 Speaker 1: Hours or something. 1464 01:13:21,040 --> 01:13:23,680 Speaker 2: You know. And do you generally operate these machines or 1465 01:13:24,000 --> 01:13:24,680 Speaker 2: do they train the. 1466 01:13:24,680 --> 01:13:27,960 Speaker 3: Crew generally, either I'm the first one to learn how 1467 01:13:28,000 --> 01:13:31,960 Speaker 3: to use it, or someone specific on the team might 1468 01:13:32,000 --> 01:13:33,519 Speaker 3: be one of the first ones to learn how to 1469 01:13:33,600 --> 01:13:33,840 Speaker 3: use it. 1470 01:13:34,280 --> 01:13:36,240 Speaker 1: So like we had. 1471 01:13:37,840 --> 01:13:41,719 Speaker 3: For the laser scanner, it was Patrick on the team 1472 01:13:42,040 --> 01:13:44,760 Speaker 3: who ultimately in that case I had tasked him with 1473 01:13:44,840 --> 01:13:47,160 Speaker 3: learning how to use it, and he went through he 1474 01:13:47,240 --> 01:13:50,400 Speaker 3: documented it you know, and now anyone can use the sop. 1475 01:13:50,360 --> 01:13:52,360 Speaker 2: And the laser's kind of you describing to me earlier. 1476 01:13:52,439 --> 01:13:56,160 Speaker 2: It's used that to see if there's devotes ye, like 1477 01:13:56,200 --> 01:13:59,400 Speaker 2: in the in the cooling you explain. 1478 01:13:59,120 --> 01:14:01,240 Speaker 1: I'm surface, I'm doing it terrible job. Now you're pretty 1479 01:14:01,320 --> 01:14:01,920 Speaker 1: much right on it. 1480 01:14:01,960 --> 01:14:04,519 Speaker 3: I mean it's yeah, cooling product has a flat surface 1481 01:14:04,560 --> 01:14:07,080 Speaker 3: that needs to contact a piece of silicon. And what 1482 01:14:07,120 --> 01:14:10,080 Speaker 3: we're looking for is, Okay, the performance is really good 1483 01:14:10,160 --> 01:14:13,519 Speaker 3: or really bad thermally, and we can't look at it 1484 01:14:13,560 --> 01:14:15,920 Speaker 3: and figure out why. Maybe if we scan this at 1485 01:14:15,920 --> 01:14:18,920 Speaker 3: a microscopic level, it'll reveal something. 1486 01:14:19,400 --> 01:14:20,640 Speaker 1: And so sometimes. 1487 01:14:20,200 --> 01:14:24,240 Speaker 3: It'll reveal that there's these like deep pits in the 1488 01:14:24,280 --> 01:14:27,360 Speaker 3: surface of the metal that you can't necessarily see by 1489 01:14:27,400 --> 01:14:31,160 Speaker 3: eye and can really affect the cooling performance. Other times 1490 01:14:31,200 --> 01:14:35,160 Speaker 3: you might see a curvature to it where maybe externally 1491 01:14:35,240 --> 01:14:37,040 Speaker 3: it's not obvious, but actually when you install it on 1492 01:14:37,080 --> 01:14:39,880 Speaker 3: the silicon product, say only two thirds of it or 1493 01:14:39,960 --> 01:14:43,519 Speaker 3: contact in the metal. And so this laser scanner scans 1494 01:14:43,520 --> 01:14:46,320 Speaker 3: the surface with the laser and then makes a three 1495 01:14:46,400 --> 01:14:49,880 Speaker 3: D model, and we can use that to inspect the problems. 1496 01:14:50,240 --> 01:14:52,800 Speaker 2: Do you ever get do companies ever reach out for 1497 01:14:52,840 --> 01:14:54,000 Speaker 2: any consultancy things. 1498 01:14:54,080 --> 01:14:57,240 Speaker 1: They do that all the time. We reject all of it. 1499 01:14:58,520 --> 01:15:02,400 Speaker 1: So because it's too much. There's a lot of reasons. 1500 01:15:02,439 --> 01:15:04,479 Speaker 3: The core of all of it is it's too much 1501 01:15:05,320 --> 01:15:09,920 Speaker 3: conflict of interest, right where let's just like, let's just 1502 01:15:10,000 --> 01:15:13,639 Speaker 3: say it's possible to take a testing job, a private 1503 01:15:13,680 --> 01:15:18,519 Speaker 3: testing job, and do it with absolutely zero bias towards 1504 01:15:18,600 --> 01:15:19,320 Speaker 3: future reviews. 1505 01:15:19,680 --> 01:15:22,120 Speaker 1: I just we'll just accept that premise for a second. 1506 01:15:22,680 --> 01:15:25,080 Speaker 3: Even under those conditions, I still don't like it because 1507 01:15:26,160 --> 01:15:29,559 Speaker 3: now I'm putting a weird spot where when that product launches, 1508 01:15:30,479 --> 01:15:32,160 Speaker 3: it's gonna be hard for me to review. 1509 01:15:31,920 --> 01:15:35,120 Speaker 2: It because you, oh, because you've already seen it. 1510 01:15:35,240 --> 01:15:37,840 Speaker 3: I've seen it, and I might have provided input on 1511 01:15:37,880 --> 01:15:39,320 Speaker 3: it that they paid for. 1512 01:15:39,280 --> 01:15:40,320 Speaker 1: If I'm involved. 1513 01:15:40,400 --> 01:15:43,320 Speaker 3: Right, So, now, like let's say I'm not happy with 1514 01:15:43,360 --> 01:15:45,800 Speaker 3: their execution, What am I gonna go say? 1515 01:15:45,800 --> 01:15:47,280 Speaker 1: I told them so, right, Like. 1516 01:15:47,280 --> 01:15:49,639 Speaker 2: That's not how much can you reveal? And even then 1517 01:15:49,800 --> 01:15:52,000 Speaker 2: I mentioned the trade secret so brilliant. 1518 01:15:51,720 --> 01:15:53,120 Speaker 1: You probably end up under an NDA. 1519 01:15:53,960 --> 01:15:55,920 Speaker 3: The best approach to that would be to recuse yourself 1520 01:15:55,920 --> 01:15:58,680 Speaker 3: from reviewing it at all. But then the problem is, 1521 01:15:59,120 --> 01:16:01,280 Speaker 3: like now I can't do my job for consumers. 1522 01:16:01,360 --> 01:16:02,439 Speaker 2: Yeah, how good is the money on? 1523 01:16:02,520 --> 01:16:02,920 Speaker 5: I like? 1524 01:16:03,280 --> 01:16:03,840 Speaker 1: Yeah? 1525 01:16:03,960 --> 01:16:07,000 Speaker 3: And I also think it just cannibalizes the process where 1526 01:16:07,439 --> 01:16:10,400 Speaker 3: you're taking things that would make excellent public videos and 1527 01:16:10,439 --> 01:16:13,479 Speaker 3: public data, and you're presenting it privately to never be 1528 01:16:13,520 --> 01:16:14,320 Speaker 3: seen by anyone. 1529 01:16:15,000 --> 01:16:18,559 Speaker 2: Right And by the nature of these agreements, I imagine they 1530 01:16:18,560 --> 01:16:20,280 Speaker 2: could obfiscate your coverage on some level. 1531 01:16:20,280 --> 01:16:20,880 Speaker 1: I would think so. 1532 01:16:21,160 --> 01:16:25,200 Speaker 3: And also it's just, yeah, you're taking the thing that 1533 01:16:25,280 --> 01:16:27,479 Speaker 3: made you desirable to do the testing to begin with. 1534 01:16:27,800 --> 01:16:30,400 Speaker 3: You're doing it privately, so it's not public, So the 1535 01:16:30,479 --> 01:16:33,479 Speaker 3: desire to have you do the private testing reduces, right, right, 1536 01:16:33,520 --> 01:16:36,280 Speaker 3: Like it seems like it's just a sort of self sabotage. 1537 01:16:36,320 --> 01:16:38,840 Speaker 2: But how do the hardware companies feel about you having 1538 01:16:38,880 --> 01:16:40,120 Speaker 2: such high level testing? 1539 01:16:40,600 --> 01:16:43,160 Speaker 3: Most of the people think it's cool, right, you know, 1540 01:16:43,600 --> 01:16:48,679 Speaker 3: I think the I'm sure a lot of them don't care. 1541 01:16:49,680 --> 01:16:53,880 Speaker 3: I know that some of the company representatives have told 1542 01:16:53,880 --> 01:16:58,040 Speaker 3: me how they'll be more careful with how they market 1543 01:16:58,080 --> 01:17:01,799 Speaker 3: certain things if they know we're gonna yeah rocks. 1544 01:17:01,880 --> 01:17:03,320 Speaker 2: I actually genuinely love that. 1545 01:17:03,560 --> 01:17:04,080 Speaker 1: Yeah. 1546 01:17:04,120 --> 01:17:06,080 Speaker 3: So, and that's not just us, you know, there's other 1547 01:17:06,120 --> 01:17:09,360 Speaker 3: reviewers who also do an excellent job. And because the 1548 01:17:09,400 --> 01:17:14,200 Speaker 3: review community. People kind of specialize in different areas. I 1549 01:17:14,240 --> 01:17:17,479 Speaker 3: think it just sort of collectively keeps companies somewhat on 1550 01:17:17,520 --> 01:17:21,320 Speaker 3: their toes. But obviously you know the company is going 1551 01:17:21,400 --> 01:17:21,799 Speaker 3: to company. 1552 01:17:22,000 --> 01:17:36,479 Speaker 2: Yeah, they will shit about regardless. What is a kind 1553 01:17:36,479 --> 01:17:38,120 Speaker 2: of testing you can't do right now that you want 1554 01:17:38,120 --> 01:17:38,879 Speaker 2: to in the future. 1555 01:17:39,200 --> 01:17:45,559 Speaker 3: I would say the probably the the Well, so there's 1556 01:17:45,560 --> 01:17:49,800 Speaker 3: one we can do, but it's not really practical, and 1557 01:17:49,880 --> 01:17:54,439 Speaker 3: that would be basically more frequent transience testing. So there's 1558 01:17:54,439 --> 01:17:58,599 Speaker 3: something with power delivery. I know you've been studying lately 1559 01:17:59,760 --> 01:18:03,400 Speaker 3: where where there's transient spikes and so on a GPU 1560 01:18:03,439 --> 01:18:03,960 Speaker 3: or a CPU. 1561 01:18:04,000 --> 01:18:04,599 Speaker 1: This would be. 1562 01:18:04,680 --> 01:18:10,719 Speaker 3: A basically microscopic spike in the current or the power 1563 01:18:10,720 --> 01:18:14,640 Speaker 3: consumption right for really like normally like one hundred microseconds 1564 01:18:14,720 --> 01:18:15,120 Speaker 3: or something. 1565 01:18:15,400 --> 01:18:17,200 Speaker 1: We can test it. We've done in the past. 1566 01:18:18,320 --> 01:18:21,920 Speaker 3: But because if you're capturing data for seconds out of time, 1567 01:18:22,120 --> 01:18:26,840 Speaker 3: down to scales of thirty microsecond gaps or whatever, the 1568 01:18:27,160 --> 01:18:29,519 Speaker 3: amount of data is enormous, it's really hard to process. 1569 01:18:29,520 --> 01:18:31,439 Speaker 2: It's like a storage and processing problem. 1570 01:18:31,520 --> 01:18:33,320 Speaker 1: Yeah, it's a major processing problem. 1571 01:18:33,360 --> 01:18:35,120 Speaker 2: And what would you want to be so is that 1572 01:18:35,479 --> 01:18:37,639 Speaker 2: if there is, what would those spikes mean? 1573 01:18:38,040 --> 01:18:42,080 Speaker 3: It would help us to stay on top of especially 1574 01:18:42,120 --> 01:18:48,080 Speaker 3: GPU manufacturers, but also CPU if if there's sudden spikes 1575 01:18:48,080 --> 01:18:50,000 Speaker 3: that might take a system offline. So as an example, 1576 01:18:50,000 --> 01:18:54,680 Speaker 3: this happened with a previous generation of both Nvidia and mdgpus, 1577 01:18:54,680 --> 01:18:57,880 Speaker 3: but where they would have large spikes and power draw 1578 01:18:57,920 --> 01:19:00,840 Speaker 3: that deviated from the non old draw. So if you're 1579 01:19:00,840 --> 01:19:03,599 Speaker 3: at four hundred and fifty watts and there's a spike 1580 01:19:03,680 --> 01:19:07,040 Speaker 3: to eleven hundred watts for one hundred micro seconds or something, 1581 01:19:07,640 --> 01:19:11,280 Speaker 3: this might be enough to trip over current protection on 1582 01:19:11,280 --> 01:19:14,160 Speaker 3: the power spot and just shut the computer off. And 1583 01:19:14,160 --> 01:19:16,680 Speaker 3: then the end user is like, what the fuck? My 1584 01:19:16,720 --> 01:19:18,879 Speaker 3: power supply is enough to handle four hundred and fifty. 1585 01:19:18,640 --> 01:19:20,479 Speaker 1: Watts right off? 1586 01:19:20,520 --> 01:19:22,240 Speaker 2: And this happened that Yeah. 1587 01:19:22,080 --> 01:19:24,240 Speaker 3: We saw this with I want to say it was 1588 01:19:24,240 --> 01:19:29,400 Speaker 3: the thirty series, the RTX thirty series, and like it 1589 01:19:29,400 --> 01:19:31,679 Speaker 3: was a problem that doesn't show up in normal power testing, 1590 01:19:32,120 --> 01:19:33,680 Speaker 3: but within a silloscope you can see it. 1591 01:19:34,400 --> 01:19:39,920 Speaker 1: And uh again credit to end video for the problems 1592 01:19:39,920 --> 01:19:40,519 Speaker 1: we point out. 1593 01:19:40,560 --> 01:19:42,840 Speaker 3: On the positive side, they did actually fix this problem 1594 01:19:42,840 --> 01:19:43,639 Speaker 3: in the forty series. 1595 01:19:43,760 --> 01:19:47,040 Speaker 2: Yeah, so here's here's a weird one, but I know 1596 01:19:47,080 --> 01:19:50,519 Speaker 2: it's near detO heart Linux Gaming. Yeah, are you actually, 1597 01:19:50,640 --> 01:19:53,440 Speaker 2: do you think this is a viable alternative to Windows 1598 01:19:53,479 --> 01:19:56,960 Speaker 2: with Windows ten kind of dying will being killed in 1599 01:19:57,000 --> 01:19:57,439 Speaker 2: the bag? 1600 01:19:57,680 --> 01:20:01,559 Speaker 1: Yeah, I think. I think Microsoft is the best marketing 1601 01:20:01,600 --> 01:20:02,679 Speaker 1: that Linux has ever had. 1602 01:20:02,840 --> 01:20:04,840 Speaker 2: I go on, Yeah, My. 1603 01:20:05,240 --> 01:20:10,120 Speaker 3: Biggest concern with Windows is not like the death of 1604 01:20:10,240 --> 01:20:17,240 Speaker 3: ten ongoing security support. It is the slow intrusion of spyware. 1605 01:20:18,640 --> 01:20:19,479 Speaker 1: Well like recall. 1606 01:20:20,080 --> 01:20:23,639 Speaker 3: Yes, you know where recall is marketed as this secure, 1607 01:20:24,040 --> 01:20:32,040 Speaker 3: locally saved, encrypted reel of your information. But to me, 1608 01:20:32,880 --> 01:20:35,960 Speaker 3: like capturing screenshots of your desktop while you use it 1609 01:20:36,000 --> 01:20:37,640 Speaker 3: at all is problematic. 1610 01:20:37,960 --> 01:20:39,519 Speaker 1: Yes, and we've done some testing. 1611 01:20:39,560 --> 01:20:42,920 Speaker 3: It's not published yet, but it'll do some dumb filtering 1612 01:20:42,960 --> 01:20:44,800 Speaker 3: so if it sees the word password on the screen, 1613 01:20:44,880 --> 01:20:47,519 Speaker 3: it won't take a screen shot, right, But like, you're 1614 01:20:47,560 --> 01:20:49,280 Speaker 3: not always going to have one of those words on 1615 01:20:49,320 --> 01:20:52,679 Speaker 3: the screen when it shouldn't take a screen shot. 1616 01:20:52,960 --> 01:20:53,160 Speaker 2: Right. 1617 01:20:53,160 --> 01:20:56,280 Speaker 3: Maybe you have some accounting documents open, you know, and 1618 01:20:56,720 --> 01:20:59,559 Speaker 3: it's information that's sensitive, but recall doesn't know it's sensitive. 1619 01:21:00,200 --> 01:21:02,840 Speaker 3: And uh, it's stuff like that that concerns me, where 1620 01:21:04,560 --> 01:21:08,719 Speaker 3: it's breachable and exploitable because it exists not necessarily because 1621 01:21:08,720 --> 01:21:13,680 Speaker 3: there is an exploit, right and uh, and then Windows 1622 01:21:13,840 --> 01:21:19,120 Speaker 3: eleven is continuing to add telemetry and user data and 1623 01:21:19,160 --> 01:21:20,679 Speaker 3: engagement monitoring tools. 1624 01:21:20,800 --> 01:21:22,880 Speaker 2: And that's kind of a big feature of home s, 1625 01:21:23,120 --> 01:21:26,160 Speaker 2: like all the horrible s operating systems, the cheap ones. 1626 01:21:26,360 --> 01:21:30,760 Speaker 3: Yeah, it's yeah, everything that. It's just there's so much 1627 01:21:31,240 --> 01:21:35,080 Speaker 3: data harvesting, you know, Microsoft's This is why I think 1628 01:21:35,120 --> 01:21:37,360 Speaker 3: Microsoft hasn't really cared too much in recent years. 1629 01:21:37,400 --> 01:21:40,200 Speaker 1: If you if you don't license Windows. They used to 1630 01:21:40,200 --> 01:21:40,719 Speaker 1: really care. 1631 01:21:40,600 --> 01:21:43,000 Speaker 3: About that, yes, because now it's like, yeah, go ahead 1632 01:21:43,000 --> 01:21:45,240 Speaker 3: and steal it from us, like we're going to just 1633 01:21:45,240 --> 01:21:46,640 Speaker 3: take all your data and that's how we make the 1634 01:21:46,680 --> 01:21:47,280 Speaker 3: money anyway. 1635 01:21:47,439 --> 01:21:50,880 Speaker 2: Horrifying. But do you think Linux is viable as a 1636 01:21:50,920 --> 01:21:51,400 Speaker 2: gaming plot? 1637 01:21:51,520 --> 01:21:54,240 Speaker 3: I think it as a gaming platform specifically, I think 1638 01:21:54,280 --> 01:21:57,639 Speaker 3: it's becoming a lot more viable. So thanks to Valve 1639 01:21:57,760 --> 01:22:03,160 Speaker 3: and the Steam deck ands and it's pushed for Proton 1640 01:22:03,240 --> 01:22:05,519 Speaker 3: as a translation layer between the application and. 1641 01:22:05,560 --> 01:22:06,880 Speaker 1: The operating system. 1642 01:22:06,920 --> 01:22:09,880 Speaker 3: And what is that just for the Yeah, so Proton 1643 01:22:10,439 --> 01:22:14,439 Speaker 3: is it's a translation layer, which means it's working to 1644 01:22:15,080 --> 01:22:19,200 Speaker 3: effectively interpret the code that is that the game is 1645 01:22:19,240 --> 01:22:23,679 Speaker 3: built with to run with better performance or at all 1646 01:22:24,080 --> 01:22:26,760 Speaker 3: on a different operating system in this case Linux or 1647 01:22:26,800 --> 01:22:31,360 Speaker 3: Stemos specifically, and so because of Valve's work on that 1648 01:22:31,680 --> 01:22:36,719 Speaker 3: to make games more compatible, run smoother, you know, deliver 1649 01:22:36,880 --> 01:22:39,479 Speaker 3: consistent frame rate and pacing of the frames. 1650 01:22:39,760 --> 01:22:41,040 Speaker 1: Because their work there. 1651 01:22:41,880 --> 01:22:45,520 Speaker 3: In some instances it actually has better performance than Windows. 1652 01:22:45,720 --> 01:22:45,840 Speaker 2: Right. 1653 01:22:46,840 --> 01:22:49,759 Speaker 3: The limiting factor is still sometimes it just simply doesn't work, 1654 01:22:50,320 --> 01:22:53,479 Speaker 3: but that has become a lot less the case than 1655 01:22:53,520 --> 01:22:55,120 Speaker 3: what it was, say, ten years ago. 1656 01:22:56,800 --> 01:22:57,840 Speaker 1: It's not a fix for everybody. 1657 01:22:57,880 --> 01:22:59,680 Speaker 3: There's still times you're gonna try and run a game 1658 01:22:59,720 --> 01:23:01,439 Speaker 3: and it's not gonna work, and that's gonna suck. 1659 01:23:01,640 --> 01:23:02,880 Speaker 2: And how's the driver support? 1660 01:23:02,960 --> 01:23:06,080 Speaker 1: For example, hit and miss? So we're really early in 1661 01:23:06,080 --> 01:23:07,599 Speaker 1: this test in but. 1662 01:23:09,600 --> 01:23:12,080 Speaker 3: As an example, I know, Intel recently laid off a 1663 01:23:12,120 --> 01:23:17,880 Speaker 3: bunch of their teams that maintains various Linux driversware. Yeah, 1664 01:23:17,880 --> 01:23:19,960 Speaker 3: and so it's kind of you know, we don't really 1665 01:23:19,960 --> 01:23:22,479 Speaker 3: know what happens there. Maybe the community picks it up, 1666 01:23:22,479 --> 01:23:23,800 Speaker 3: I guess, I hope so, but. 1667 01:23:25,439 --> 01:23:28,839 Speaker 1: Yeah, he will, Yeah, yeah, it depends. 1668 01:23:28,840 --> 01:23:31,080 Speaker 2: Also, it really feels bad to just be like, who's 1669 01:23:31,120 --> 01:23:33,280 Speaker 2: gonna take responsibility for this thing we need? 1670 01:23:33,560 --> 01:23:36,240 Speaker 3: Yeah, and if it's even an open source driver to 1671 01:23:36,280 --> 01:23:39,400 Speaker 3: begin with. So yeah, it's hit and miss, but I 1672 01:23:39,400 --> 01:23:41,880 Speaker 3: would say that the biggest limitation of my experience with Linux, 1673 01:23:41,880 --> 01:23:43,640 Speaker 3: and I'm not an expert in Linux. There's no new 1674 01:23:43,680 --> 01:23:44,960 Speaker 3: people in your audience who. 1675 01:23:45,080 --> 01:23:48,479 Speaker 2: Know they email me whenever I say alternative y wes. 1676 01:23:48,720 --> 01:23:50,439 Speaker 3: Well, that's why we we better not even get into 1677 01:23:50,439 --> 01:23:51,800 Speaker 3: distributions of Linux. 1678 01:23:51,560 --> 01:23:54,639 Speaker 2: Or oh no, they will. They will be up my ass. 1679 01:23:56,320 --> 01:24:01,400 Speaker 3: Arch by the way, But yeah, I think the. 1680 01:24:02,479 --> 01:24:02,880 Speaker 1: I think. 1681 01:24:03,680 --> 01:24:07,680 Speaker 3: I think the biggest you know, limiting factors is compatibility 1682 01:24:07,680 --> 01:24:11,240 Speaker 3: with things like daily applications. So the tools we use 1683 01:24:11,280 --> 01:24:15,000 Speaker 3: for video editing generally just don't work on Linux. We'd 1684 01:24:15,000 --> 01:24:17,400 Speaker 3: have to use something else. Yeah, and that's a problem. 1685 01:24:17,520 --> 01:24:21,000 Speaker 2: But well, adjacent to this Linux conversation, how are you 1686 01:24:21,000 --> 01:24:22,160 Speaker 2: feel about handheld gaming? 1687 01:24:22,560 --> 01:24:23,559 Speaker 1: Handhelds are really cool. 1688 01:24:23,920 --> 01:24:28,080 Speaker 3: I think there's faster innovation happening and handhelds than most 1689 01:24:28,120 --> 01:24:28,839 Speaker 3: other places. 1690 01:24:29,040 --> 01:24:32,000 Speaker 2: Are there any really like? Because I know a zeus 1691 01:24:32,520 --> 01:24:34,880 Speaker 2: because being on the Naughty List a bit. But I 1692 01:24:34,960 --> 01:24:36,960 Speaker 2: like the steam Deck personally, But like, do you have 1693 01:24:37,000 --> 01:24:38,160 Speaker 2: at a favorite brand? 1694 01:24:38,280 --> 01:24:41,520 Speaker 3: The steam Deck and the Ally are both pretty cool devices, 1695 01:24:41,600 --> 01:24:45,640 Speaker 3: despite the Ally's warranty issues, like it actually is a 1696 01:24:45,680 --> 01:24:49,360 Speaker 3: cool piece of hardware. I thought the Lenovo Legion Go 1697 01:24:49,479 --> 01:24:54,599 Speaker 3: the original was a really unique and innovative gimmick. 1698 01:24:54,720 --> 01:24:56,360 Speaker 1: And I don't use that word. 1699 01:24:56,120 --> 01:24:57,280 Speaker 2: To like degrade the gimmick. 1700 01:24:57,360 --> 01:25:02,200 Speaker 1: The gimmick was the controllers detached. I like the switch. Yeah, 1701 01:25:02,240 --> 01:25:07,120 Speaker 1: and then the steam deck is uh. 1702 01:25:07,320 --> 01:25:09,559 Speaker 3: It was just kind of the first in the new 1703 01:25:09,640 --> 01:25:13,280 Speaker 3: round of handhelds. You know, GPD existed before them and 1704 01:25:13,400 --> 01:25:14,599 Speaker 3: Ioneo and those guys. 1705 01:25:14,720 --> 01:25:18,000 Speaker 2: I respect GPD. They're weird, but they're trying something. 1706 01:25:18,200 --> 01:25:22,160 Speaker 1: Yeah. GPD and Ioneo both are weird but trying something. 1707 01:25:22,240 --> 01:25:25,240 Speaker 2: Yeah. I appreciate you don't have American manufacturers do it. 1708 01:25:25,280 --> 01:25:28,360 Speaker 2: Actually it's good. Are the American manufacturers trying weird shit 1709 01:25:28,479 --> 01:25:30,320 Speaker 2: like that or is it predominantly. 1710 01:25:32,000 --> 01:25:35,479 Speaker 3: It depends like how you how you define American here 1711 01:25:35,520 --> 01:25:43,120 Speaker 3: because you know design, yes, like who depends on how 1712 01:25:43,160 --> 01:25:45,960 Speaker 3: you count Lenovo At this point, I don't know if 1713 01:25:46,000 --> 01:25:48,200 Speaker 3: you count them as American or not. 1714 01:25:48,400 --> 01:25:49,840 Speaker 2: Right, but they're trying weird shit. 1715 01:25:50,360 --> 01:25:51,200 Speaker 1: They are doing. 1716 01:25:50,960 --> 01:25:54,640 Speaker 3: Weird stuff, and and they you know, they certainly have 1717 01:25:54,800 --> 01:25:58,240 Speaker 3: large US headquarter offices. I don't know where their design happens. 1718 01:25:58,520 --> 01:26:01,080 Speaker 3: It's probably they have a base I think office. It's 1719 01:26:01,120 --> 01:26:05,639 Speaker 3: probably there. But Valve is definitely the coolest in terms 1720 01:26:05,720 --> 01:26:12,280 Speaker 3: of they set the tempo for this to reignite, Like 1721 01:26:12,320 --> 01:26:16,160 Speaker 3: they're the ones who made handheld interesting again, and everyone 1722 01:26:16,160 --> 01:26:18,599 Speaker 3: else jumped in and started doing stuff and that's pretty cool. 1723 01:26:18,760 --> 01:26:21,600 Speaker 3: And Valve also said, you know, we're gonna make Stemos 1724 01:26:21,640 --> 01:26:25,960 Speaker 3: available to other handheld manufacturers if they want to use it. 1725 01:26:25,960 --> 01:26:27,479 Speaker 1: I don't know if there's a license or not, but 1726 01:26:27,920 --> 01:26:29,320 Speaker 1: like it's available. 1727 01:26:28,880 --> 01:26:30,559 Speaker 2: And that's not being picked up. I know you can 1728 01:26:30,640 --> 01:26:31,559 Speaker 2: kind of sideload it. 1729 01:26:32,000 --> 01:26:33,240 Speaker 1: Yeah, you can definitely sideload it. 1730 01:26:33,280 --> 01:26:37,800 Speaker 3: I think officially, I want to say Lenovo might have 1731 01:26:37,880 --> 01:26:42,400 Speaker 3: been the first one to actually offer it, right zeither Lenovo. 1732 01:26:42,600 --> 01:26:45,200 Speaker 3: I don't think it was asues, but but yeah, someone's 1733 01:26:45,200 --> 01:26:45,680 Speaker 3: picked it up. 1734 01:26:45,720 --> 01:26:48,400 Speaker 2: How do you feel about the Xbook's Rogue Ally. 1735 01:26:49,600 --> 01:26:51,559 Speaker 3: I think there's a lot of confusion around it in 1736 01:26:51,600 --> 01:26:55,880 Speaker 3: the more mainstream audience. I've noticed talment threads where people 1737 01:26:55,880 --> 01:26:58,640 Speaker 3: think it's going to be required to play what you 1738 01:26:58,640 --> 01:27:02,920 Speaker 3: would consider an Xbox game, But it's like basically a PC. 1739 01:27:03,400 --> 01:27:06,120 Speaker 2: It's just a rogue x ally with Xbox branding. 1740 01:27:05,880 --> 01:27:09,479 Speaker 1: Right basically yeh. And I'm sure there's some software gifts, 1741 01:27:09,800 --> 01:27:10,160 Speaker 1: you know. 1742 01:27:10,120 --> 01:27:12,840 Speaker 2: But I wonder if it works because that's not being 1743 01:27:13,040 --> 01:27:15,560 Speaker 2: I love my rogue ally, but the fucking software that 1744 01:27:15,600 --> 01:27:17,559 Speaker 2: pops up really gets in the way of gaming. 1745 01:27:17,800 --> 01:27:18,040 Speaker 1: Yeah. 1746 01:27:18,120 --> 01:27:20,599 Speaker 3: I don't really know what Microsoft is doing with Xbox. 1747 01:27:20,640 --> 01:27:23,120 Speaker 3: It just seems like they're they're not sure what to 1748 01:27:23,160 --> 01:27:24,240 Speaker 3: do with that brand right now. 1749 01:27:24,360 --> 01:27:26,519 Speaker 2: I have to I was gonna ask, like, what do 1750 01:27:26,560 --> 01:27:28,920 Speaker 2: you think Microsoft's deal with gaming is right now? They 1751 01:27:29,040 --> 01:27:31,200 Speaker 2: seem almost like they don't want to do it. 1752 01:27:31,200 --> 01:27:35,519 Speaker 3: It's weird because they they were so committed to locking 1753 01:27:35,560 --> 01:27:38,000 Speaker 3: people into the Xbox for like a generation or two, 1754 01:27:38,760 --> 01:27:42,560 Speaker 3: and then at some point my memory of it is 1755 01:27:42,600 --> 01:27:44,960 Speaker 3: they kind of realized, like, wait a minute, you know, 1756 01:27:45,000 --> 01:27:50,639 Speaker 3: as we moved to X eighty six architectures for consoles PC, 1757 01:27:50,800 --> 01:27:53,960 Speaker 3: gaming kind of works on both these devices, so we 1758 01:27:53,960 --> 01:27:55,519 Speaker 3: don't really care if they buy it on PC or 1759 01:27:55,560 --> 01:27:57,960 Speaker 3: on Xbox, as long as they use our device. 1760 01:27:58,040 --> 01:28:00,280 Speaker 2: And they raise the price on game Pass as well. 1761 01:28:00,400 --> 01:28:02,559 Speaker 1: Yeah, and and games oh. 1762 01:28:02,560 --> 01:28:04,599 Speaker 2: Of course at the same time, and also the Xbox. 1763 01:28:04,720 --> 01:28:08,200 Speaker 3: Yeah, and then you know, surprised the Pikachu face when 1764 01:28:08,680 --> 01:28:10,639 Speaker 3: they raised the price on games and then they raised 1765 01:28:10,640 --> 01:28:14,160 Speaker 3: the press on games Pass and then everybody cancels. 1766 01:28:14,360 --> 01:28:16,679 Speaker 2: Well, they lost so much. I read something they lost 1767 01:28:16,720 --> 01:28:19,960 Speaker 2: like one hundred million dollars or something even more because 1768 01:28:19,960 --> 01:28:21,519 Speaker 2: they put cool of duty on game Pass. 1769 01:28:21,920 --> 01:28:23,640 Speaker 1: Yeah, I'm sure it was genies. 1770 01:28:23,280 --> 01:28:27,320 Speaker 2: Fucking move lets it really. It's a shame as well, 1771 01:28:27,400 --> 01:28:30,360 Speaker 2: because when you get past all the horrible menus, it 1772 01:28:30,479 --> 01:28:32,559 Speaker 2: is kind of cool that you can just plug a game. 1773 01:28:32,800 --> 01:28:34,559 Speaker 2: I don't know, I've been playing PC games long enough 1774 01:28:34,600 --> 01:28:36,559 Speaker 2: that I was excited when you could just plug controller 1775 01:28:36,680 --> 01:28:38,320 Speaker 2: and it wasn't some sort of nightmare. 1776 01:28:38,560 --> 01:28:38,880 Speaker 1: Yeah. 1777 01:28:38,960 --> 01:28:41,320 Speaker 2: Yeah, though PS five controllers you still have to do 1778 01:28:41,439 --> 01:28:43,400 Speaker 2: the weird duel shock emulate a thing. 1779 01:28:43,880 --> 01:28:49,120 Speaker 3: Yeah, it's gotten a lot more accessible, but I think 1780 01:28:49,400 --> 01:28:51,400 Speaker 3: the handholds are are pretty cool. 1781 01:28:52,040 --> 01:28:56,280 Speaker 1: There's a lot of focus there. I'm not sure when 1782 01:28:56,360 --> 01:28:57,120 Speaker 1: Valve is going to do it. 1783 01:28:57,200 --> 01:28:59,879 Speaker 3: I really want them to bring Stemos to stop properly 1784 01:29:00,439 --> 01:29:04,360 Speaker 3: because it's not currently officially released for desktops, but they've 1785 01:29:04,360 --> 01:29:06,599 Speaker 3: done so much optimization work there where. Like the coolest 1786 01:29:06,680 --> 01:29:09,320 Speaker 3: thing that gets probably the least coverage outside of our 1787 01:29:09,360 --> 01:29:15,679 Speaker 3: space is they've really tuned the. 1788 01:29:14,560 --> 01:29:17,200 Speaker 1: Pacing of delivery of frames. 1789 01:29:17,280 --> 01:29:20,799 Speaker 3: So if you have sixty fps, sixty frames per second 1790 01:29:21,479 --> 01:29:24,880 Speaker 3: and it's delivered an inconsistent interval, so you have a 1791 01:29:24,960 --> 01:29:29,120 Speaker 3: frame delivered in sixteen milliseconds and then the next frame 1792 01:29:29,200 --> 01:29:32,680 Speaker 3: is delivered in one hundred milliseconds and that repeats. That's 1793 01:29:32,720 --> 01:29:36,200 Speaker 3: going to feel really bad. Despite being sixty fps averaged 1794 01:29:36,320 --> 01:29:39,000 Speaker 3: over the period, you might have some that are four milliseconds, 1795 01:29:39,000 --> 01:29:40,599 Speaker 3: some that are sixteen, some that are one hundred. 1796 01:29:40,640 --> 01:29:42,840 Speaker 2: We never thought that fps could be a marketing term, 1797 01:29:43,520 --> 01:29:45,400 Speaker 2: and now I finally, Oh Jesus, yeah. 1798 01:29:45,439 --> 01:29:49,559 Speaker 3: And so like the work they've done to optimize for 1799 01:29:49,600 --> 01:29:52,280 Speaker 3: the frame delivery is great where they sometimes have better 1800 01:29:52,320 --> 01:29:56,439 Speaker 3: frame time pacing than Windows, and I would like to 1801 01:29:56,479 --> 01:29:57,600 Speaker 3: see that come to desktop. 1802 01:29:57,800 --> 01:30:00,920 Speaker 2: So as we wrap up, what are you excited about? 1803 01:30:00,920 --> 01:30:03,840 Speaker 2: What in teke in hardware and whatever is actually like 1804 01:30:04,400 --> 01:30:05,400 Speaker 2: kind of bringing your chair. 1805 01:30:05,800 --> 01:30:11,000 Speaker 3: Yeah, I think on the DIY enthusiast side, there's still 1806 01:30:11,040 --> 01:30:13,880 Speaker 3: a lot of really cool innovation happening, especially in cases 1807 01:30:13,960 --> 01:30:17,720 Speaker 3: right now, believe it or not, like computer cases, you 1808 01:30:17,760 --> 01:30:21,080 Speaker 3: would think that it's like a pretty answered I mean 1809 01:30:21,080 --> 01:30:26,960 Speaker 3: it's it's all thermodynamics, which is well documented, right, It's 1810 01:30:26,960 --> 01:30:28,000 Speaker 3: not like stilicon. 1811 01:30:27,640 --> 01:30:31,640 Speaker 1: Engineering, but they're still there. I don't know. There's just 1812 01:30:31,680 --> 01:30:32,880 Speaker 1: a lot of improvement in. 1813 01:30:34,640 --> 01:30:37,800 Speaker 3: Getting an affordable, like good looking design that actually has 1814 01:30:37,840 --> 01:30:39,880 Speaker 3: a lot of function to it. So over the last 1815 01:30:39,880 --> 01:30:42,280 Speaker 3: six or seven years they've really switched to focus on 1816 01:30:42,360 --> 01:30:46,040 Speaker 3: coin performance and then coin performance that still looks good 1817 01:30:46,240 --> 01:30:47,840 Speaker 3: and so that's it's exciting to see that. 1818 01:30:48,320 --> 01:30:50,759 Speaker 2: And what does that edit? Does it the cases get smaller? 1819 01:30:50,800 --> 01:30:52,040 Speaker 1: Are they just they can? 1820 01:30:52,200 --> 01:30:54,600 Speaker 2: Yeah, there's better thermal management. 1821 01:30:54,240 --> 01:30:57,200 Speaker 3: Better thermals as a result of that, maybe lower noise. 1822 01:30:58,400 --> 01:31:02,040 Speaker 3: The computer just looks cooler. The smaller boxes have gotten 1823 01:31:02,040 --> 01:31:03,599 Speaker 3: a lot more viable. So if you want to build 1824 01:31:03,680 --> 01:31:06,479 Speaker 3: something that you take from I don't know, like if 1825 01:31:07,280 --> 01:31:11,360 Speaker 3: there's a kid who travels between a college dorm and 1826 01:31:11,479 --> 01:31:14,160 Speaker 3: home in the summer, you know, having like a small 1827 01:31:15,520 --> 01:31:18,200 Speaker 3: a small mini it x box is pretty appealing, and 1828 01:31:18,240 --> 01:31:19,200 Speaker 3: those have gotten really good. 1829 01:31:19,360 --> 01:31:21,960 Speaker 2: Yeah, the mani atxs are always so interesting to me. 1830 01:31:22,040 --> 01:31:23,479 Speaker 2: I love the idea of kind of like an Apple 1831 01:31:23,520 --> 01:31:26,400 Speaker 2: TV sized one. That's a pipe dream, but still. 1832 01:31:26,400 --> 01:31:27,280 Speaker 1: It's not hard to do. 1833 01:31:27,600 --> 01:31:30,519 Speaker 3: It's yeah, I mean, they've gotten easier. But the other thing, 1834 01:31:30,920 --> 01:31:33,160 Speaker 3: I think coolers are also pretty exciting right now. A 1835 01:31:33,240 --> 01:31:37,559 Speaker 3: lot of really neat technological development on the cool end 1836 01:31:37,560 --> 01:31:44,200 Speaker 3: products GPUs I think are probably the biggest hang ups 1837 01:31:44,200 --> 01:31:48,320 Speaker 3: for people where the pricing has just gotten kind of 1838 01:31:48,320 --> 01:31:52,880 Speaker 3: stupid for consumer market GPUs, and yeah, I think that 1839 01:31:52,880 --> 01:31:55,799 Speaker 3: that's the one that's kind of like kind of a bummer. 1840 01:31:55,920 --> 01:31:59,000 Speaker 2: I guess, yeah. And I mean, do you see any 1841 01:31:59,200 --> 01:32:02,519 Speaker 2: viable competitor to win video and am D at any point? 1842 01:32:02,560 --> 01:32:04,759 Speaker 2: Do you think that there's any chance of any smaller competitor. 1843 01:32:05,040 --> 01:32:08,080 Speaker 1: The only one is Intel, which I never really answered 1844 01:32:08,080 --> 01:32:09,960 Speaker 1: your question on ARC. I think right now ARC is 1845 01:32:09,960 --> 01:32:10,799 Speaker 1: going to stick around. 1846 01:32:10,880 --> 01:32:12,880 Speaker 3: But yeah, right now it only goes up to like 1847 01:32:12,880 --> 01:32:15,840 Speaker 3: two hundred and fifty dollars and after that it's all 1848 01:32:15,880 --> 01:32:20,519 Speaker 3: AMD and Nvidia and AMD. You know, part of it's 1849 01:32:20,560 --> 01:32:23,000 Speaker 3: their fault. They need to really want it and compete, 1850 01:32:23,320 --> 01:32:26,519 Speaker 3: and they just aren't. Like the products are okay, but 1851 01:32:26,600 --> 01:32:29,559 Speaker 3: they keep doing the stupidest things with their prices and 1852 01:32:29,600 --> 01:32:33,240 Speaker 3: their marketing. And I think part of it is they 1853 01:32:33,280 --> 01:32:36,160 Speaker 3: sell every epic CPU they make, so they allocate all 1854 01:32:36,160 --> 01:32:38,800 Speaker 3: the way for supply to that, and GPUs are kind 1855 01:32:38,800 --> 01:32:41,840 Speaker 3: of back burnered. But you know, the end result is 1856 01:32:41,880 --> 01:32:44,599 Speaker 3: we just end up in this stalemate we've been in forever. 1857 01:32:44,720 --> 01:32:45,880 Speaker 1: Now, what about. 1858 01:32:45,600 --> 01:32:48,800 Speaker 2: Combined GPUs and CPUs, is that is that something you're 1859 01:32:49,000 --> 01:32:51,479 Speaker 2: seeing much growth from. Do you think that that's going 1860 01:32:51,520 --> 01:32:53,160 Speaker 2: to be a focus or is that kind of just the. 1861 01:32:53,160 --> 01:32:57,920 Speaker 3: CPUs basically, yeah, yeah, yeah, I mean the the entire handheld. 1862 01:32:57,520 --> 01:32:58,120 Speaker 1: Market is that. 1863 01:32:58,320 --> 01:33:00,639 Speaker 3: Yeah, So there's a lot of success there and they're 1864 01:33:00,680 --> 01:33:04,360 Speaker 3: clearly good devices. Now for that, they're not good enough 1865 01:33:04,360 --> 01:33:09,000 Speaker 3: for like high fidelity, high resolution, high graphics quality gaming 1866 01:33:09,640 --> 01:33:13,880 Speaker 3: on a desktop, but yeah, mobile devices, they're great for 1867 01:33:14,000 --> 01:33:19,040 Speaker 3: their faults Upscalers like DLSS and FSR do make it 1868 01:33:19,080 --> 01:33:23,280 Speaker 3: more viable to run an integrated graphics solution and actually 1869 01:33:23,280 --> 01:33:28,200 Speaker 3: have a decent experience. Can't get close to a dedicated GPU, 1870 01:33:28,439 --> 01:33:32,120 Speaker 3: but they're good. They're just they're in the same spot 1871 01:33:32,160 --> 01:33:34,840 Speaker 3: they've been in for fifteen years where it's you know, 1872 01:33:34,880 --> 01:33:38,479 Speaker 3: it's it's not really a replacement for one hundred dollars. 1873 01:33:38,479 --> 01:33:39,639 Speaker 1: GPU is going to be better. 1874 01:33:39,680 --> 01:33:42,000 Speaker 2: Probably probably doesn't make enough money as well from the 1875 01:33:42,080 --> 01:33:44,080 Speaker 2: sink a bunch of R and D into it either. 1876 01:33:44,360 --> 01:33:48,000 Speaker 3: Or it becomes a problem of ballooning the die area 1877 01:33:48,600 --> 01:33:52,080 Speaker 3: because you have to allocate some amount of your silicon 1878 01:33:52,320 --> 01:33:55,880 Speaker 3: to the GPU and the CPU, and so if you 1879 01:33:55,920 --> 01:33:57,760 Speaker 3: give more to the GP to make more powerful, you're 1880 01:33:57,760 --> 01:34:00,840 Speaker 3: making your CPU weaker. And the only really way to 1881 01:34:00,880 --> 01:34:04,240 Speaker 3: solve that is to put more silicon on the products, 1882 01:34:04,280 --> 01:34:05,160 Speaker 3: which is expensive. 1883 01:34:05,400 --> 01:34:08,680 Speaker 2: So yeah, So a couple questions before we wrap up, 1884 01:34:09,000 --> 01:34:11,160 Speaker 2: who are your favorite creators at the moment, because you 1885 01:34:11,800 --> 01:34:14,840 Speaker 2: there's a there seems like a good kind of solidarity 1886 01:34:14,880 --> 01:34:16,240 Speaker 2: between them. But who do you watch? 1887 01:34:16,320 --> 01:34:21,000 Speaker 3: What do you I think historically, like going back, the 1888 01:34:21,120 --> 01:34:27,800 Speaker 3: large influences were Tech Report, Scott Wasson specifically, if I 1889 01:34:27,840 --> 01:34:29,880 Speaker 3: remember correctly, he was involved in the early days of 1890 01:34:29,880 --> 01:34:32,599 Speaker 3: ours Technico also early early days. 1891 01:34:32,800 --> 01:34:34,080 Speaker 2: Oh oh sure, I'll have to look out. 1892 01:34:34,320 --> 01:34:37,439 Speaker 3: And so Scott Wasson did a lot of excellent like 1893 01:34:38,479 --> 01:34:42,840 Speaker 3: test design work. Ryan Shrout was part of his kind 1894 01:34:42,880 --> 01:34:45,719 Speaker 3: of era and the two of them with Tom Peterson 1895 01:34:45,760 --> 01:34:47,920 Speaker 3: from Intel now worked. 1896 01:34:47,640 --> 01:34:48,519 Speaker 1: On frame time testing. 1897 01:34:48,600 --> 01:34:53,240 Speaker 3: So so their publications set the framework for modern benchmarking 1898 01:34:53,320 --> 01:34:56,320 Speaker 3: with frame times and I that was you know, I 1899 01:34:56,360 --> 01:34:59,920 Speaker 3: still reference those content pieces and in tech I think 1900 01:35:00,040 --> 01:35:03,439 Speaker 3: as well respected but has been shut down by I 1901 01:35:03,439 --> 01:35:04,879 Speaker 3: think it was Future bought them. 1902 01:35:05,360 --> 01:35:07,680 Speaker 2: Yeah yeah, I mean anyone who's worked the Future knows 1903 01:35:07,720 --> 01:35:10,680 Speaker 2: what happened, which is the Future bought them and then 1904 01:35:11,360 --> 01:35:12,439 Speaker 2: just didn't do shit with them. 1905 01:35:12,600 --> 01:35:15,240 Speaker 1: Yeah, But who do you watch right now now? For 1906 01:35:15,640 --> 01:35:17,040 Speaker 1: I like the work that. 1907 01:35:18,760 --> 01:35:23,360 Speaker 3: Jared's Tech does on laptops, So he's an excellent laptop reviewer, 1908 01:35:23,880 --> 01:35:25,040 Speaker 3: does really good work there. 1909 01:35:25,800 --> 01:35:28,400 Speaker 1: We've helped. 1910 01:35:29,800 --> 01:35:32,479 Speaker 3: Just Josh Tech, who's another laptop reviewer, with some of 1911 01:35:32,479 --> 01:35:35,320 Speaker 3: his testing methodology, and I think they've been doing good 1912 01:35:35,360 --> 01:35:38,400 Speaker 3: things to really try to advance on that. They're still like, 1913 01:35:38,479 --> 01:35:41,559 Speaker 3: relatively new to testing, but they're really trying. I think 1914 01:35:42,479 --> 01:35:46,280 Speaker 3: Jay's two cents with his recent changes to testing, He's 1915 01:35:46,320 --> 01:35:48,800 Speaker 3: really kind of put in a lot of effort to 1916 01:35:48,840 --> 01:35:52,439 Speaker 3: overhaul it. And then the hard run box guys are 1917 01:35:52,479 --> 01:35:57,000 Speaker 3: also awesome. But yeah, it's there's there's I like, hesitate 1918 01:35:57,040 --> 01:35:59,639 Speaker 3: to start naming channels because there's a lot of channels 1919 01:36:00,280 --> 01:36:02,919 Speaker 3: you know that I like or we talk to at shows, 1920 01:36:03,000 --> 01:36:04,200 Speaker 3: and I hate to leave anyone. 1921 01:36:04,360 --> 01:36:07,599 Speaker 2: Oh no, I know, I wasn't trying to single anyone else. 1922 01:36:07,680 --> 01:36:09,680 Speaker 2: It's just I think that, especially in my own work, 1923 01:36:09,720 --> 01:36:11,360 Speaker 2: I could be quite critical. So it's good to just 1924 01:36:11,479 --> 01:36:14,599 Speaker 2: focus on the things you actually like. Yeah, so as 1925 01:36:14,600 --> 01:36:17,320 Speaker 2: we wrap, what's next for game is nextus? What do 1926 01:36:17,360 --> 01:36:19,840 Speaker 2: you want to do next beyond testing? Is there a 1927 01:36:19,920 --> 01:36:21,559 Speaker 2: virtually want to move into? I know you've got the 1928 01:36:21,560 --> 01:36:22,360 Speaker 2: other channel. 1929 01:36:22,120 --> 01:36:24,479 Speaker 1: Going, yeah, yeah, I have to go to the UK 1930 01:36:24,600 --> 01:36:24,840 Speaker 1: for that. 1931 01:36:25,400 --> 01:36:27,920 Speaker 2: I'm sorry. 1932 01:36:28,200 --> 01:36:33,439 Speaker 3: Recommendations from here leave okay, don't go where the airport is. 1933 01:36:35,080 --> 01:36:38,439 Speaker 1: Yeah, yeah, I think that we. 1934 01:36:38,360 --> 01:36:42,120 Speaker 3: Have some relatively large focus on that channel, which is 1935 01:36:42,160 --> 01:36:45,160 Speaker 3: like looking at some more consumer advocacy topics on the 1936 01:36:45,200 --> 01:36:46,040 Speaker 3: test inside. 1937 01:36:46,680 --> 01:36:46,800 Speaker 1: Uh. 1938 01:36:47,439 --> 01:36:50,000 Speaker 3: The biggest thing we're doing right now is overhauling our 1939 01:36:50,760 --> 01:36:54,719 Speaker 3: gaming benchmarks. So we're working to introduce some new types 1940 01:36:54,720 --> 01:36:58,840 Speaker 3: of charts and metrics that don't exist right now in reviews, 1941 01:36:58,840 --> 01:37:04,160 Speaker 3: cold animation, error, and just trying to basically, we're taking 1942 01:37:04,160 --> 01:37:08,679 Speaker 3: a moment right now to try and find Yeah, Okay, 1943 01:37:08,720 --> 01:37:11,200 Speaker 3: we've been representing things a certain way in charge forever 1944 01:37:11,479 --> 01:37:14,920 Speaker 3: as a review community. Is there anything new here we 1945 01:37:15,000 --> 01:37:17,719 Speaker 3: can do? And that's kind of what we're trying to research. 1946 01:37:17,800 --> 01:37:19,799 Speaker 3: So that's the immediate focus. 1947 01:37:20,200 --> 01:37:22,519 Speaker 2: Well, Steve, it's been such a pleasure to come out here. 1948 01:37:22,600 --> 01:37:23,800 Speaker 2: Thank you so much for your time. 1949 01:37:24,000 --> 01:37:34,280 Speaker 5: Thanks, thank you for listening to Better Offline. 1950 01:37:34,400 --> 01:37:36,840 Speaker 2: The editor and composer of the Better Offline theme song 1951 01:37:36,920 --> 01:37:39,559 Speaker 2: is Matasowski. You can check out more of his music 1952 01:37:39,560 --> 01:37:43,240 Speaker 2: and audio projects at Matasowski dot com, M A T 1953 01:37:43,240 --> 01:37:47,680 Speaker 2: T O, s O W s ki dot com. You 1954 01:37:47,720 --> 01:37:50,240 Speaker 2: can email me at easy at Better Offline dot com, 1955 01:37:50,320 --> 01:37:52,599 Speaker 2: or visit Better offline dot com to find more podcast 1956 01:37:52,680 --> 01:37:56,000 Speaker 2: links and of course my newsletter. I also really recommend 1957 01:37:56,040 --> 01:37:57,960 Speaker 2: you go to chat dot Where's Youreed dot at to 1958 01:37:58,040 --> 01:38:00,280 Speaker 2: visit the discord, and go to aslan. 1959 01:38:00,120 --> 01:38:03,280 Speaker 5: Bet off lines check out I'll Reddit. Thank you so 1960 01:38:03,360 --> 01:38:06,800 Speaker 5: much for listening Better. Offline is a production of cool 1961 01:38:06,880 --> 01:38:07,439 Speaker 5: Zone Media. 1962 01:38:07,560 --> 01:38:10,960 Speaker 2: For more from cool Zone Media, visit our website Coolzonemedia 1963 01:38:11,000 --> 01:38:13,800 Speaker 2: dot com, or check us out on the iHeartRadio app, 1964 01:38:13,880 --> 01:38:16,320 Speaker 2: Apple Podcasts, or wherever you get your podcasts.