Speaker 1: This is Take twenty with Mattie and Kenzie Ziegler and
Speaker 1: I Heart Radio Podcast. Hey guys, welcome back to Take twenty.
Speaker 1: Today is a very very very exciting episode for us
Speaker 1: because we have two sisters that we love so much. Yeah,
Speaker 1: we we look up to them as fashion inspo entrepreneurs.
Speaker 1: They're incredible. They're just literally the most iconic sisters. UM.
Speaker 1: And they are Devin and Sydney Carlson. Well, we're so
Speaker 1: excited to have you guys. We um. When we were
Speaker 1: thinking of guests, like you were the first on the list.
Speaker 1: We just absolutely like, I think you guys are amazing
Speaker 1: and we've we look up to you in so many
Speaker 1: different ways. UM. So yeah, we just wanted to, like
Speaker 1: want you guys to introduce yourselves. You can whoever can
Speaker 1: start first, just kind of what you do, what you're
Speaker 1: up to. How how have things been for you, yeah,
Speaker 1: said go. Well, I'm Sydney Carlson, UM, co founder wild
Speaker 1: Flower Cases with my sister. Um. It's almost been ten
Speaker 1: years now having our company as family sisters. It's you
Speaker 1: probably know, insane, but the best thing ever too. That's amazing. Yeah,
Speaker 1: I'm Devin Lee Carlson Sydney's older sister and also the
Speaker 1: co founder of Wildflower Cases. I like can't believe that
Speaker 1: we've been doing this for ten years. It's truly insane,
Speaker 1: like like mind boggling the fact that we are, that
Speaker 1: we started this company when we were Sydney was fourteen
Speaker 1: and we're sixteen, and we've been doing it for so long.
Speaker 1: How how did that start? I mean, Maddie and I
Speaker 1: have known about it for so long case we're both girls,
Speaker 1: always always, But how how did that start? I mean,
Speaker 1: being so young, how did you guys just think like, oh,
Speaker 1: let's start a company together. It kind of happened on accident. Actually,
Speaker 1: it was never really a plan for this to like
Speaker 1: become a thing. But our mom is like super super creative,
Speaker 1: and we were in high school and she was making
Speaker 1: member the like jean shorts with like studs on them
Speaker 1: and like fabric on them, and she was making those
Speaker 1: for us, and um, I really needed a new phone case,
Speaker 1: but I like there was none that I loved or
Speaker 1: like wanted, and she was like, I'm just gonna make
Speaker 1: one somehow. Thought of it herself didn't exist at that time.
Speaker 1: It was like the iPhone four had just come out
Speaker 1: like it was like and it was literally like it
Speaker 1: was just did not exist at all, and yeah, that's amazing.
Speaker 1: She got like fabric from a store and like put
Speaker 1: it inside a case and then got the studs she
Speaker 1: was using for shorts and like put it on top
Speaker 1: and like walked him up and gave it to us
Speaker 1: for Easter and we were like, what in the world
Speaker 1: is this? Like we're obsessed with it and took it
Speaker 1: to school and all of our friends were like, we
Speaker 1: want one. Where can we get one? Everyone's like I
Speaker 1: wanted it at school and we would get like stopped
Speaker 1: in the mall walking around and like where to get that?
Speaker 1: Like no one had like cute like some cases weren't
Speaker 1: in accessory at all. Yeah, not at all. And now
Speaker 1: they've become such a thing. Like your brand is so
Speaker 1: well known and I feel like you always know even
Speaker 1: from just seeing like the black front part of I
Speaker 1: know it's a Wildflower always well, and you can like
Speaker 1: match them to your outfits. Like I feel like that's
Speaker 1: really cool, and where did you get the name Wildflower? Well?
Speaker 1: So we like we went to dinner one night and
Speaker 1: it was the first night that my mom had kept
Speaker 1: some on her and we I we were waiting in
Speaker 1: line for the bathroom and Miley Cyrus ended up walking
Speaker 1: out of bathroom stall and I was like the biggest
Speaker 1: Handa Montana fan in the world and just like twelve
Speaker 1: when it was like peek Hannah Montana and I was like,
Speaker 1: didn't care about anyone else besides Hannah Montana and Miley,
Speaker 1: and I was like, holy, what is going on? And
Speaker 1: she we ended up taking a picture together and she
Speaker 1: complimented the phone case and she was was like, Oh,
Speaker 1: where did you get it? And we were like, oh,
Speaker 1: our mom made it for us, and she's like, is
Speaker 1: your mom here? It's like whatever, And then we ended
Speaker 1: up having a conversation with Miley and our parents and
Speaker 1: she had told us like, you guys should start a company.
Speaker 1: No one's making cases like this, and uh. She ended
Speaker 1: up later in the night like tweeting a picture of
Speaker 1: the phone cases and tagged me in her tweet. And
Speaker 1: so then I started getting all these responses like how
Speaker 1: do I buy this? How do I buy this? And
Speaker 1: our dad as a graphic designer, like his job prior
Speaker 1: to this was in graphic design, and so uh. On
Speaker 1: the ride home, we literally made up the name wild
Speaker 1: flower and made up a website. We had no inventory,
Speaker 1: we had nothing, and I just we just started replying
Speaker 1: to people like wildflower cases dot com, we flour cases
Speaker 1: dot com, and we were getting orders and we had
Speaker 1: like like it took like six weeks to get one
Speaker 1: case because we literally would have to like completely handmake
Speaker 1: like the process to make a case took like days
Speaker 1: because it would have to dry and then would have
Speaker 1: to do like we bent in all these studz to
Speaker 1: make sure that it would stay in a certain way.
Speaker 1: Like it took so long, and um, so we just
Speaker 1: started replying to people and it was pretty pretty wild
Speaker 1: and like I we all meet. I my dad had
Speaker 1: a full time job, my mom had a part time job.
Speaker 1: I also had a part time job. I was working
Speaker 1: at a go karting place. I was on dance team.
Speaker 1: It was like my senior year, and Sydney was on
Speaker 1: dance team too, So we like literally had no time
Speaker 1: to do this, and so our schedule just got like
Speaker 1: like we we would go to school and then we
Speaker 1: would go to dance and then we would work. And
Speaker 1: then on the days that I had to work, I
Speaker 1: would like stay up and do customer services at nighttime.
Speaker 1: And it was just like like we for years, we're
Speaker 1: just like dependent on this. And so once I ended
Speaker 1: up quitting my job like probably a month later, and
Speaker 1: then a couple of months later my mom quit her job,
Speaker 1: and then a year later my dad. It wasn't a
Speaker 1: year said, it was like like almost a year my
Speaker 1: dad quit his job. And that was like very intense.
Speaker 1: We were like okay, guys, like we were putting our
Speaker 1: all into this, and it was like, wait, like I didn't.
Speaker 1: I didn't. I only went to a semester of college,
Speaker 1: and like I thought that I was going to be
Speaker 1: a professional dancer or something or like doing dance and
Speaker 1: then this kind of happened. It's such a real like
Speaker 1: circle moment to just like keeping it in the family
Speaker 1: and working so hard to now seeing it be so
Speaker 1: successful and everyone I know has a wildflower case and
Speaker 1: it's just like you guys are so inspiring and how
Speaker 1: it really like shows how much work you put into it.
Speaker 1: And also I feel like, well, I mean, my eight
Speaker 1: year old self is literally dying because if Miley Sires
Speaker 1: told me to do something, I wouldn't present do it,
Speaker 1: So I guess that was a really good sign. Also,
Speaker 1: I'm I'm really interested. Literally the biggest sign for the
Speaker 1: universe thousand set. I'm so interested because like, how wait,
Speaker 1: first of all, how like what's your age gap like
Speaker 1: to a half? Yeah, we're like almost three years. It's
Speaker 1: like two years and nine months or something, got it. Okay,
Speaker 1: so that's kind of we're twenty months apart, so it's
Speaker 1: like we're a little closer. But yeah, but we're kind
Speaker 1: of interested just because obviously it's incredible working with your sister,
Speaker 1: and it's so nice to have like a built in
Speaker 1: kind of like best friend with you all the time,
Speaker 1: but also just kind of trying to like find your
Speaker 1: own identity because you know, just like being compared to
Speaker 1: one another all the time, or like the dynamic between
Speaker 1: the older and younger sister, Like how was that for you?
Speaker 1: And like navigating that and kind of really trying to
Speaker 1: find your own selves. I feel like more recently, we've
Speaker 1: I guess the past like a few years, we've gotten
Speaker 1: like really close where we like we actually hang out, yeah,
Speaker 1: like all the time. I feel like in high school
Speaker 1: it was definitely like separate, even though we were like
Speaker 1: working in starting this business together, I was like we
Speaker 1: had different interests and we were like trying to figure
Speaker 1: ourselves out still, and you know that kind of it
Speaker 1: was very different for us. But after like high school
Speaker 1: and we both started to figure ourselves out and like
Speaker 1: do our things. And now we're like both so solid
Speaker 1: in our own like identities and personalities that we can
Speaker 1: be together and be separate and do like two different
Speaker 1: things or do the same thing, and it like still
Speaker 1: makes sense for both of us. But it definitely, yeah,
Speaker 1: and to figure out. Yeah, I definitely think like when
Speaker 1: we were growing up, it was like we were like
Speaker 1: because we were best friends with sisters, so like us
Speaker 1: four when all the sisters would hang out, and I
Speaker 1: think that that was like, that's an interesting dynamic, Like
Speaker 1: it was. It was, but it was so much fun
Speaker 1: because like me and the other older sister would hang
Speaker 1: out and then the two younger sisters would hang out,
Speaker 1: and than us four would all do like stuff together
Speaker 1: growing up. But then when we were in high school,
Speaker 1: I think Sidney and I just can't we're like sisters, like,
Speaker 1: but we weren't like really friends, but it was like
Speaker 1: we've already we only fought over closed. There was like
Speaker 1: never a serious argument that we ever had, Like we
Speaker 1: never like if it was all we thought about was
Speaker 1: closed it was never really anything more than that. And
Speaker 1: then in the past few years, me and Sydney will
Speaker 1: like hang out now, and we'll always like we got
Speaker 1: lunch together the other day, and our friends are always
Speaker 1: like the sisters are hanging out. But like I it's
Speaker 1: just no, like no one gets to me more than Sydney.
Speaker 1: Like we can just look at each other and like
Speaker 1: we'll say the same things at the same time, and
Speaker 1: we'll just always be like blood, like we are related,
Speaker 1: but no one makes me laugh harder. It's like this
Speaker 1: having a sister is like the most special thing. And
Speaker 1: I think that it also helps you understand like women
Speaker 1: in general, and like how to like uh, I don't know,
Speaker 1: be friends with girls and how girls brains were all
Speaker 1: that stuff. But I think me and Sidney appreciate each
Speaker 1: other's like differences, like we never try to change each
Speaker 1: other or make each other uh, Like I never tried
Speaker 1: to force Sydney in an outfit that like I know
Speaker 1: that she would never wear you, like will roast each other,
Speaker 1: like we make fun of everything each other does, like
Speaker 1: very humble, like I in the best way. I'm like
Speaker 1: I will be feeling myself and my sister will be like,
Speaker 1: what the hell are you wearing? Totally it's never like change,
Speaker 1: You're so embarrassing, do not wear this next name. I'm like,
Speaker 1: She's like, we throw shade, and then we don't move
Speaker 1: on with our days. We feel like it's just a
Speaker 1: walls down like friendship sisterhood just like accept each other
Speaker 1: for who they are because you just know them way
Speaker 1: too well. I think it definitely gets weird when you
Speaker 1: start hanging out with each other and actually having fun.
Speaker 1: I think that was when we were like, oh, we're
Speaker 1: actually friends now, Like this is it's so weird and
Speaker 1: like it's also I don't know about you guys, but
Speaker 1: like the dynamic of like obviously I started driving first,
Speaker 1: and I would have to take her everywhere. But then
Speaker 1: when she started driving out, she was like, do you
Speaker 1: want me to pick you up? Like I can take you?
Speaker 1: And I was like, oh my god, this is like
Speaker 1: the weirdest dynamic ever. But now I'm like, oh, I'm
Speaker 1: going to use this to my advantage because I had
Speaker 1: to do everything for her, and now I'm going to
Speaker 1: make her drive me around and take me where I
Speaker 1: need to go. Right, And I love it so much.
Speaker 1: But like also, and I'm sure devon for you too,
Speaker 1: being like the old you're the older sister, right, Yeah, Yeah,
Speaker 1: it's definitely like I feel such a sense of like
Speaker 1: I felt like I always needed to protect her to
Speaker 1: the best of my abilities, but she is definitely the stronger,
Speaker 1: more opinionated, Like she's so amazing when it comes to
Speaker 1: that stuff, and I and I felt her almost protecting
Speaker 1: me more in a lot of situations, which is so interesting.
Speaker 1: Do you feel the exact same thing. Yeah, I mean,
Speaker 1: I like, I definitely feel more sensitive, but I also
Speaker 1: like my baby Sydney. I like, if Sydney texts me
Speaker 1: like help, I'll literally drop everything and like go and
Speaker 1: make sure she's okay. Like I'm always like I don't
Speaker 1: know how she has this power over me, but she does.
Speaker 1: But then at the same time, I'll be like she'll
Speaker 1: constantly if I get like one mean comment or something like,
Speaker 1: Sydney will be like, literally, who cares? Like why are
Speaker 1: you at? Get over it? Like she's like definitely stronger
Speaker 1: than me and will like talk me out of a
Speaker 1: lot of like I don't know, she I like, I
Speaker 1: feel like it's such a good balance, but I definitely
Speaker 1: like I if she comes over and it's like I need,
Speaker 1: I will cook her an entire dinner, pick out her
Speaker 1: outfit and blow dry her hair, lay out all of
Speaker 1: the makeup. Like I there's nothing I love more than
Speaker 1: taking care of Sydney. Like she it's like having your
Speaker 1: own little like not dull that sounds terrible, but like
Speaker 1: essentially like like I love I've come over and like
Speaker 1: I want to do your hair, makeup, dress you up.
Speaker 1: She doesn't constantly like that's that's what we do. She
Speaker 1: comes over. She also helps me like pack put outfits together.
Speaker 1: She as much as I want to do it myself,
Speaker 1: she you know, begs me and she's like, oh you know.
Speaker 1: I Sidney always is like can you can you come
Speaker 1: over and do my hair before? Like Devin, I literally
Speaker 1: don't know what to do. My hair looks so bad today,
Speaker 1: Like I'm curiously like I'm not going to go if
Speaker 1: my hair looks like this. Yeah, do you do you
Speaker 1: ever do like the situation where it's like okay, well
Speaker 1: I'll do all of this for you, but you have
Speaker 1: to give me a ten minute back in the hush
Speaker 1: or like something. When you're growing up, it's like Okay,
Speaker 1: then you let me borrow this shirt. Yeah, I do
Speaker 1: this for you can borrow this. And it's like or
Speaker 1: it's like I've never worn it and I let you
Speaker 1: borrow it. I haven't even closed a picture in it.
Speaker 1: I think. I think the funniest thing is when you
Speaker 1: come over and you're like, please let me wear something
Speaker 1: from your closet, like I just need something to go out,
Speaker 1: and I'm like, Okay, pick whatever you want, I'll let
Speaker 1: you wear it. Picks out one shirt and I'm like,
Speaker 1: that's my favorite shirt. She picked something out, like you know,
Speaker 1: Sydney came over to my house yesterday and I folded
Speaker 1: the sweatsuit that I borrowed and she was like, is
Speaker 1: this mine? And I was like, yeah, I were last
Speaker 1: night at your house and she goes, that was mine.
Speaker 1: You didn't even ask, and I was like, we're four
Speaker 1: and twenty seven and we're still having arguments about not
Speaker 1: asking to borrow clothes. That's the growing up there, like
Speaker 1: serious fights or like we've been friends with other sisters
Speaker 1: too that are like we getting like serious screaming fights
Speaker 1: at each other, like pulling hair and I'm like, Dunn
Speaker 1: and I have never like even like we get in
Speaker 1: arguments and fights, and then an hour later we're like,
Speaker 1: do you want to exactly that's how we not even
Speaker 1: an hour we'll literally be screaming at each other about
Speaker 1: how annoying the other is or how we're like just
Speaker 1: like shut up, like stop, and then two seconds later
Speaker 1: she's like, did you want anything from Starbucks? And I'm like, oh, yeah,
Speaker 1: can you give me that? Like, there is no there
Speaker 1: is never a grudge that is held between a sister.
Speaker 1: I think I don't know. I think most of the
Speaker 1: time we forgot. Like I think a lot of the
Speaker 1: time we like try to hold a grudge and we
Speaker 1: would we talk to each other for like a few
Speaker 1: days and then we're like, wait, what were we even
Speaker 1: talking about, which I think is good. But also like
Speaker 1: with a sister now, I mean now we live on
Speaker 1: our own and stuff, but like when we lived together
Speaker 1: with a friend, you can if you get in a fight,
Speaker 1: you take time. But with us, we still have to
Speaker 1: see each other every day, so it's like, oh, well,
Speaker 1: we kind of have to just make it right because
Speaker 1: we're still going to be in the same house. Right. Also,
Speaker 1: I mean forced to figure it out and hell, and
Speaker 1: like grow confront the problem, otherwise it's just going to
Speaker 1: be like also, like this is kind of off topic,
Speaker 1: but back to like kind of the work dynamic. Do
Speaker 1: you guys ever feel like, or have you ever felt
Speaker 1: in the past, like a sense of like having to
Speaker 1: like not one up each other, but a sense of
Speaker 1: like competition behind it, just because it's like, oh, we're
Speaker 1: even though we're a family dynamic and we're working together,
Speaker 1: like kind of getting compared. Did you feel any of that,
Speaker 1: because we definitely did unintentionally, like we didn't try to
Speaker 1: be that way towards each other. It's just like from
Speaker 1: the backlash of other people, it kind of forced us
Speaker 1: into that, right. I mean, I feel like Sidney and
Speaker 1: I have always been interested in such different things and
Speaker 1: it's never been like like competition. I think people will
Speaker 1: naturally compare us to each other, But I don't think
Speaker 1: sid me wants to do some of that that I
Speaker 1: like love doing, and I don't care to do a
Speaker 1: lot of this that she wants to do. So I
Speaker 1: think for us mentally, like I don't feel I mean, Sydney,
Speaker 1: you can say how you feel about it, but I
Speaker 1: think people put naturally just will compare each other. But
Speaker 1: I don't feel like we ever like felt pressure or
Speaker 1: competition between now like being more grown, and like we
Speaker 1: both definitely like the same job and we have like
Speaker 1: a lot of the same interest in the things we do,
Speaker 1: but the way we do them is like very different.
Speaker 1: Like we'll both go to like a fashion week, like
Speaker 1: interests there are like totally different, and like what we
Speaker 1: wear is like totally different. So it's like we are
Speaker 1: doing a lot of the same things, but we're both
Speaker 1: like very specific and how and like what we do.
Speaker 1: So it's never really like competing for the same thing,
Speaker 1: which is nice because I think we're yeah, and we
Speaker 1: like work together with Wildflower, and I think we both
Speaker 1: know that like whatever we do benefits both of us,
Speaker 1: like each other and our family, and so it's just
Speaker 1: more of like making sure that we always support each other.
Speaker 1: And like if Sydney is passionate about doing something like
Speaker 1: she would like used to have a photo account called
Speaker 1: white Wine kind of Sweets, she made a whole book
Speaker 1: and all that stuff, and it was like so exciting
Speaker 1: for her and doing all that, and it's like I
Speaker 1: would never do anything like that, and I would never like,
Speaker 1: I don't know, it's just this like supporting her and
Speaker 1: doing that. It's like it's it's a return. It's all
Speaker 1: gonna like just help each other, and like it's seeing
Speaker 1: someone that you love succeed. And I don't think that.
Speaker 1: I don't know. I just people will naturally always compare you,
Speaker 1: and but I feel like if you're cool with just
Speaker 1: being in your lane and doing your thing and confident
Speaker 1: enough in yourself, then it doesn't matter. I mean, you
Speaker 1: guys are just like such an inspiration to us because
Speaker 1: I feel like we have kind of a similar dynamic
Speaker 1: and we've really found ourselves in our own way, and
Speaker 1: you guys have been a great blueprint for that. I
Speaker 1: feel like, and I don't know, I just we really
Speaker 1: appreciate you guys as entrepreneurs and how you started your
Speaker 1: family brand and just everything that you've accomplished just so incredible.
Speaker 1: And we followed you guys for so long and we're
Speaker 1: just really I know we're younger, but we're really proud
Speaker 1: of you guys. We are, and we use you as
Speaker 1: fashion all the time. Yeah, you guys are definitely proud
Speaker 1: of you guys have blossomed into such beautiful young women
Speaker 1: a leisure watching you grow up. Thank you, Thank you
Speaker 1: so much. Yeah, we were so excited that you guys
Speaker 1: agreed to do this because we're just like, oh my gosh,
Speaker 1: we we didn't want any other sisters, were like, we
Speaker 1: have to have you guys all the time we're on
Speaker 1: our we like send each other you guys into photos
Speaker 1: because we're like, oh my god, they look so good. Always, always,
Speaker 1: always do. We're obsessed with you guys. Thank you so
Speaker 1: much always, thank you guys for coming out. Oh my gosh,
Speaker 1: this has been so fun, this is so this is
Speaker 1: so great. So you guys are so good too, and
Speaker 1: we should all like do a dinner yes, oh my gosh, yes,
Speaker 1: not a weird zoom where we're like post on the
Speaker 1: bed or just like like nice talking. Yeah yeah, yeah, yeah,
Speaker 1: let's let's do it. Yeah, I'd love to thank you.
Speaker 1: Do we get it like a proper was that like
Speaker 1: a proper enough outro Okay? Yeah, you guys are so
Speaker 1: I am obsessed with you guys. Oh my god, I
Speaker 1: don't even um wait, did you guys say it was
Speaker 1: a fine outro Okay, right, okay, well we'll figure that out. Yeah,
Speaker 1: thank you guys for having Thank you stay bine. This
Speaker 1: is this is my dog. He's high. Boots, You're perfect.
Speaker 1: He is perfect. He's so cute. Oh my god, is
Speaker 1: so freaking cute. Look at this beautiful white spot he
Speaker 1: has covering neck. We love him. He's perfect. I want
Speaker 1: to eat Boots. Well, thank you guys so much. Yes,
Speaker 1: you guys, you guys have to eat the dogs. I'm yeah,
Speaker 1: it's happening, and I'll bring Mark. Thank you. Yes, Oh
Speaker 1: my god, you guys laughs. Really she's ugly. Cute dogs,
Speaker 1: the best guy, best kind of dogs for sure. Oh okay, okay, Well,
Speaker 1: thank you guys. Bye, guys, Happy Merry Christmas, have a
Speaker 1: good Holidays. Happy Christmas, you guys, talk to you later. By,
Speaker 1: we just want to thank Devin and Sydney so much
Speaker 1: for coming on this week's episode of Take twenty. We
Speaker 1: had such a blast and I hope you guys enjoyed it. By,
Speaker 1: thanks so much for taking twenty with us. If you
Speaker 1: had fun, please give us my stars. You can follow
Speaker 1: us on Instagram at Take twenty podcast, email us at
Speaker 1: Take twenty at I heart radio dot com, or you
Speaker 1: can call us at eight four four or Take twenty.
Speaker 1: See you next time.