1 00:00:06,640 --> 00:00:08,959 Speaker 1: Welcome to Money Making Conversations. It's the show that she 2 00:00:09,000 --> 00:00:11,760 Speaker 1: has the secrets of success experience firsthand by marketing and 3 00:00:11,840 --> 00:00:14,760 Speaker 1: Brandon expert Rashan McDonald. I will know he's giving me 4 00:00:14,800 --> 00:00:18,320 Speaker 1: advice on many occasions. In occasion didn't notice, I'm not broke. 5 00:00:18,880 --> 00:00:22,280 Speaker 1: You know. He'll be interviewing celebrity CEOs, entrepreneurs and industry 6 00:00:22,320 --> 00:00:24,680 Speaker 1: decision makers. It's what he likes to do. It's what 7 00:00:24,760 --> 00:00:27,200 Speaker 1: he likes to share. Now it's time to hear from 8 00:00:27,200 --> 00:00:31,280 Speaker 1: my man, Rashan McDonald money Making Conversations Here we come. 9 00:00:31,960 --> 00:00:34,879 Speaker 1: Welcome to Money Making Conversation. I am your host, rus 10 00:00:34,880 --> 00:00:38,160 Speaker 1: Sean McDonald. I recognize that we all have different definitions 11 00:00:38,159 --> 00:00:41,920 Speaker 1: of success. For Saw and Sercizable paycheck, Mine is helping 12 00:00:41,960 --> 00:00:44,480 Speaker 1: people wake up and inspiring them to accomplish their goals 13 00:00:44,520 --> 00:00:47,520 Speaker 1: and live their very best life. These are my passions 14 00:00:47,520 --> 00:00:49,080 Speaker 1: and that's what I'm going to do for you. By 15 00:00:49,159 --> 00:00:51,560 Speaker 1: inviting people on the show that can share a story 16 00:00:51,680 --> 00:00:55,320 Speaker 1: that can uplift you, motivate you, make your dreams come true. 17 00:00:55,360 --> 00:00:57,600 Speaker 1: With the right planning, I want you to stop tripping 18 00:00:57,600 --> 00:01:00,440 Speaker 1: over small challenges and prepare to rise above the bigger 19 00:01:00,440 --> 00:01:04,000 Speaker 1: obstacles that life will present to you. My next guest, 20 00:01:04,080 --> 00:01:08,480 Speaker 1: Jonathan McReynolds is a Grammy nominated and Stellar Award winning artists, songwriter, 21 00:01:08,560 --> 00:01:11,440 Speaker 1: and producer. He is also the founder and CEO of 22 00:01:11,440 --> 00:01:15,240 Speaker 1: the record label Life Room Label. Jonathan has served as 23 00:01:15,240 --> 00:01:17,680 Speaker 1: a judge on the last two seasons the BTS hit 24 00:01:17,760 --> 00:01:22,639 Speaker 1: competition show Sunday's Best, which wrapped his tenth season. This summer, 25 00:01:22,800 --> 00:01:24,960 Speaker 1: is performing on the and he's also performing on the 26 00:01:25,000 --> 00:01:29,240 Speaker 1: fifty one annual gm A Dove Awards, which were on 27 00:01:29,280 --> 00:01:33,280 Speaker 1: October on tv N. Please welcome to Money Making Conversation, 28 00:01:33,360 --> 00:01:39,399 Speaker 1: my man, Jonathan McReynolds. How are you doing pretty good? Hey? Jonathan? 29 00:01:39,520 --> 00:01:42,080 Speaker 1: For Steve Harvey. Now, for many years, man, we did 30 00:01:42,360 --> 00:01:46,280 Speaker 1: celebration of gospel and BT, and we saw the evolution 31 00:01:46,480 --> 00:01:50,840 Speaker 1: of gospel music. Uh, I like to believe you know that, 32 00:01:51,080 --> 00:01:55,480 Speaker 1: uh that became and I don't want to use this wrong. 33 00:01:56,040 --> 00:02:00,680 Speaker 1: You know how the star power of gospel music grew 34 00:02:01,200 --> 00:02:05,280 Speaker 1: and grew. And am I saying that name correctly? Because 35 00:02:05,320 --> 00:02:09,280 Speaker 1: I felt that with social media, you guys became uh 36 00:02:09,639 --> 00:02:14,600 Speaker 1: venue acts, arena acts, and where you were initially was 37 00:02:14,639 --> 00:02:19,120 Speaker 1: just regulated to church church venues and so and it 38 00:02:19,200 --> 00:02:21,760 Speaker 1: was it was amazing watching that because of the fact 39 00:02:21,800 --> 00:02:26,960 Speaker 1: that you know, people will come in and and direct 40 00:02:27,040 --> 00:02:29,720 Speaker 1: carpets and all that, and it was it was how 41 00:02:29,960 --> 00:02:33,600 Speaker 1: is your role in watching that growth? What changes have 42 00:02:33,680 --> 00:02:35,720 Speaker 1: you seen? What do you think it has been the music, 43 00:02:35,840 --> 00:02:39,760 Speaker 1: the style of music, or social media that has led 44 00:02:39,760 --> 00:02:43,440 Speaker 1: to that tremendous growth in the brand of gospel music 45 00:02:43,480 --> 00:02:47,040 Speaker 1: that we're here today. Well, now, I think it starts 46 00:02:47,080 --> 00:02:49,640 Speaker 1: off with just the music. Man. When you have you know, 47 00:02:49,680 --> 00:02:52,440 Speaker 1: the Kirk Franklins of the world that you know, they 48 00:02:52,480 --> 00:02:55,320 Speaker 1: have released music that you know, might have started in 49 00:02:55,360 --> 00:02:58,080 Speaker 1: the church and might have been you know, meant for 50 00:02:58,720 --> 00:03:01,440 Speaker 1: you know, gospel music listen us, but they crossed over 51 00:03:01,600 --> 00:03:08,200 Speaker 1: and became you know, big songs, just you know, not yet. 52 00:03:09,080 --> 00:03:12,360 Speaker 1: Marvin Stapp never would have made it. Elona Adams over 53 00:03:12,400 --> 00:03:14,840 Speaker 1: to my Heart, I need you now, I'm smoking North, 54 00:03:15,200 --> 00:03:17,840 Speaker 1: all of that stuff. But Mary Job, come on, man, 55 00:03:17,919 --> 00:03:19,920 Speaker 1: don't don't do it like that this early an interview, 56 00:03:20,520 --> 00:03:27,440 Speaker 1: an interview never would have made it. Man made Yeah, 57 00:03:27,560 --> 00:03:31,560 Speaker 1: all those songs. Uh, they really just created a bigger 58 00:03:31,560 --> 00:03:35,000 Speaker 1: platform for our generation. Uh So now we're not even 59 00:03:35,040 --> 00:03:37,920 Speaker 1: just looking at Okay, you know what Sunday service. Can 60 00:03:37,960 --> 00:03:40,640 Speaker 1: we sing it? No, we are. We're thinking of Hey, 61 00:03:40,680 --> 00:03:43,560 Speaker 1: you know, we can go into these big venues, theaters, 62 00:03:43,840 --> 00:03:46,160 Speaker 1: we can do club tours. It doesn't matter where we are. 63 00:03:46,240 --> 00:03:50,240 Speaker 1: We bring the same thing. We're gonna bring the same atmosphere, 64 00:03:50,320 --> 00:03:52,720 Speaker 1: the same music. It doesn't matter where we are. But 65 00:03:52,800 --> 00:03:55,440 Speaker 1: when we go to these different places, Uh, it allows 66 00:03:55,520 --> 00:03:59,280 Speaker 1: people whether they were in church every Sunday or visit 67 00:03:59,360 --> 00:04:02,000 Speaker 1: just don't still in Mother's Day or they haven't been 68 00:04:02,040 --> 00:04:04,280 Speaker 1: to church in teen years, they all come to hit 69 00:04:04,320 --> 00:04:07,080 Speaker 1: the music. And so it's just been really an amazing 70 00:04:07,840 --> 00:04:10,920 Speaker 1: time to live in and do gospel because, yeah, the 71 00:04:11,320 --> 00:04:14,200 Speaker 1: platform and what we can do with this music is 72 00:04:14,280 --> 00:04:16,880 Speaker 1: absolutely bigger. And I had the credit you know those 73 00:04:16,920 --> 00:04:19,520 Speaker 1: incredible artists that I just mentioned, and Mary Mary and 74 00:04:19,560 --> 00:04:22,240 Speaker 1: many more. Uh that really just you know, changed the 75 00:04:22,279 --> 00:04:25,520 Speaker 1: game for us. You know, it's really all those names 76 00:04:25,680 --> 00:04:28,359 Speaker 1: very familiar with it. I know that I'm from Houston, Texas, 77 00:04:28,400 --> 00:04:32,960 Speaker 1: and Kirk Franklin is from from Dallas for Worth area. 78 00:04:33,080 --> 00:04:36,080 Speaker 1: And I remember when his first hit Talk came out, 79 00:04:36,120 --> 00:04:40,440 Speaker 1: which he celebrated anniversary on recently. Um then that changed, 80 00:04:40,680 --> 00:04:42,560 Speaker 1: you know. I remember I was doing a comedy concert, 81 00:04:42,600 --> 00:04:44,800 Speaker 1: Steve was headlined. We sold out the music hall and 82 00:04:44,920 --> 00:04:47,239 Speaker 1: j Anthony Brown was on this show and I played 83 00:04:47,279 --> 00:04:49,920 Speaker 1: that song right before we started our comedy show, Why 84 00:04:49,920 --> 00:04:53,479 Speaker 1: are We sing? Why are We seeing? And uh, and 85 00:04:53,480 --> 00:04:56,839 Speaker 1: it was just a breakthrough song. And you know, Mary 86 00:04:56,839 --> 00:05:00,479 Speaker 1: and Mary, you know, uh change Shackles on your Feet 87 00:05:00,520 --> 00:05:03,400 Speaker 1: was a dance floor hit, you know. And then Kirk 88 00:05:03,480 --> 00:05:06,479 Speaker 1: Franklin came back with Stump that was a dance floor hit. 89 00:05:06,960 --> 00:05:08,840 Speaker 1: And so all this music, you know, we're in a 90 00:05:08,920 --> 00:05:12,479 Speaker 1: club drinking and for negling, but we're out there dancing, 91 00:05:12,560 --> 00:05:17,080 Speaker 1: and I like to believe soaking in the word but 92 00:05:17,240 --> 00:05:20,280 Speaker 1: also dancing to the word. And that's that to me, 93 00:05:20,480 --> 00:05:24,039 Speaker 1: was really a strong transition because you know, nothing negative. 94 00:05:24,080 --> 00:05:26,880 Speaker 1: But you know, up to that point, gospel music wasn't 95 00:05:26,920 --> 00:05:33,640 Speaker 1: perceived as a social music. It was perceived as church music. 96 00:05:34,080 --> 00:05:36,760 Speaker 1: And when they started, when I do give a lot 97 00:05:36,800 --> 00:05:40,320 Speaker 1: of credit to Kirk because he transitioned and made it 98 00:05:40,320 --> 00:05:44,120 Speaker 1: a crossover hit, a phenomenal hit, not just a baby hit. 99 00:05:44,279 --> 00:05:48,159 Speaker 1: Phenomenal hit. And God's Property was out there doing things 100 00:05:48,200 --> 00:05:51,839 Speaker 1: and touring on doing plays and all those good things. 101 00:05:51,880 --> 00:05:54,680 Speaker 1: So but when I look at your talents today, Jonathan, 102 00:05:54,720 --> 00:05:57,240 Speaker 1: because social media plays a big role in who you are, 103 00:05:57,680 --> 00:05:59,640 Speaker 1: tell us how you use it, because it creates a 104 00:05:59,720 --> 00:06:05,120 Speaker 1: lane independence for you that ten years ago was not available. Yeah, 105 00:06:05,120 --> 00:06:07,599 Speaker 1: I think that's the big ship that we're seeing. Even 106 00:06:07,600 --> 00:06:11,520 Speaker 1: though labels are still important and are still relevant, and 107 00:06:11,920 --> 00:06:14,400 Speaker 1: you know, we're blessed, you know that labels have much 108 00:06:14,400 --> 00:06:16,719 Speaker 1: bigger pocice than we normally would have because when we 109 00:06:16,720 --> 00:06:19,719 Speaker 1: were starting off, uh, you know, social media still gives 110 00:06:19,800 --> 00:06:23,880 Speaker 1: us that opportunity to reach directly to you know, the crowd, 111 00:06:24,200 --> 00:06:27,640 Speaker 1: directly to fans, directly to people, directly directly to other 112 00:06:27,680 --> 00:06:31,400 Speaker 1: believers and even pastors and everything. They can see what 113 00:06:31,520 --> 00:06:34,800 Speaker 1: we're doing, what we're releasing, what we're working on, even 114 00:06:34,839 --> 00:06:38,240 Speaker 1: if they haven't seen the official promotion you know from 115 00:06:38,279 --> 00:06:41,479 Speaker 1: the label that they haven't heard the official radio single yet, 116 00:06:41,800 --> 00:06:44,760 Speaker 1: they can still see, you know, kind of firsthand what 117 00:06:44,920 --> 00:06:47,640 Speaker 1: we are and what we're working on. And so I 118 00:06:47,680 --> 00:06:52,360 Speaker 1: think social media definitely allows us to do more. You know, 119 00:06:52,520 --> 00:06:55,480 Speaker 1: even back in you know, Kirk Franklin, you know when 120 00:06:55,520 --> 00:06:58,480 Speaker 1: he was changing the game. You know, it was pretty 121 00:06:58,520 --> 00:07:00,359 Speaker 1: simple then, it was kind of when not simple, but 122 00:07:00,400 --> 00:07:03,680 Speaker 1: it's kind of straightforward, you know, you re Lisa record. Uh, 123 00:07:03,839 --> 00:07:06,800 Speaker 1: you know, it gets on the radio whatever. You know, 124 00:07:06,920 --> 00:07:09,120 Speaker 1: hopefully it hits and gets the number one on the 125 00:07:09,200 --> 00:07:12,960 Speaker 1: radio chart and then maybe we'll do some gigs around it. 126 00:07:13,400 --> 00:07:15,480 Speaker 1: But now, I mean, there's so much more we can do. 127 00:07:15,560 --> 00:07:18,840 Speaker 1: We got you know, we can uh we can do tours, 128 00:07:18,880 --> 00:07:22,200 Speaker 1: we can do contests, we can do uh hashtags and 129 00:07:22,280 --> 00:07:25,600 Speaker 1: just have you know, trendy things. I was actually nominated 130 00:07:25,960 --> 00:07:29,360 Speaker 1: for a Grammy for a song that wasn't even a single, 131 00:07:29,680 --> 00:07:33,360 Speaker 1: but because it had such a viral uh nature to it. 132 00:07:33,440 --> 00:07:36,680 Speaker 1: And I mean people all the way from you know, 133 00:07:36,720 --> 00:07:40,440 Speaker 1: pop stars and Disney and you know, Escape and all 134 00:07:40,480 --> 00:07:43,720 Speaker 1: these other people, they were singing this song, singing this 135 00:07:43,800 --> 00:07:46,880 Speaker 1: run and it was it became so viral that it 136 00:07:47,040 --> 00:07:50,760 Speaker 1: actually had impact on the Grammy, even more so than 137 00:07:50,800 --> 00:07:53,840 Speaker 1: the radio single that went number one. And so it's 138 00:07:53,880 --> 00:07:57,800 Speaker 1: just a different day where you have there's there's less rules, uh, 139 00:07:57,800 --> 00:08:00,400 Speaker 1: And the whole point is just to make something that 140 00:08:00,480 --> 00:08:03,160 Speaker 1: really speaks to the people, speaks to the culture, and 141 00:08:03,240 --> 00:08:06,240 Speaker 1: you'll win. Now you're doing your latest singing moving on 142 00:08:06,400 --> 00:08:10,720 Speaker 1: featuring Malley music. That's my man, That's that's my man. 143 00:08:10,800 --> 00:08:13,840 Speaker 1: Right now, how did you guys get together on this single. 144 00:08:15,280 --> 00:08:17,600 Speaker 1: Hey man, Honestly, we've known each other for a very 145 00:08:17,600 --> 00:08:20,840 Speaker 1: long time. I've had to remind him that a long 146 00:08:20,880 --> 00:08:23,480 Speaker 1: time ago, I used to sing with a group uh 147 00:08:23,640 --> 00:08:26,800 Speaker 1: five guys. It was like, it's like, uh wait, wait, 148 00:08:26,800 --> 00:08:29,120 Speaker 1: wait wait singing with a group. WI what were y'all doing? 149 00:08:29,800 --> 00:08:34,480 Speaker 1: That sound like? Right? That's how like new addition right there? 150 00:08:34,520 --> 00:08:41,360 Speaker 1: That's how like new addition for gospel? Close? It was close. 151 00:08:41,400 --> 00:08:44,199 Speaker 1: We had some of the same moves sometimes there you go. 152 00:08:44,520 --> 00:08:48,240 Speaker 1: But we were singing. We were singing gospel, and he 153 00:08:48,320 --> 00:08:51,320 Speaker 1: actually was doing a concert and we were we were 154 00:08:52,080 --> 00:08:55,000 Speaker 1: we were like opening for him at his concert. He 155 00:08:55,040 --> 00:08:58,160 Speaker 1: actually pointed me out during his set. He pointed me out, 156 00:08:58,640 --> 00:09:00,800 Speaker 1: and he played for me, like in front of everybody. 157 00:09:01,080 --> 00:09:04,120 Speaker 1: And you know, I think from then on, um God 158 00:09:04,240 --> 00:09:06,280 Speaker 1: was obviously speaking to him and letting them know that 159 00:09:06,480 --> 00:09:09,360 Speaker 1: he's gonna do something special with me, even outside that group. 160 00:09:09,400 --> 00:09:13,120 Speaker 1: And sure enough, ten years later, man, we're working together. 161 00:09:13,160 --> 00:09:16,640 Speaker 1: I mean, that's my friends throughout, and we decided it's 162 00:09:16,640 --> 00:09:19,480 Speaker 1: about time that we actually did something together, and uh, 163 00:09:19,800 --> 00:09:22,520 Speaker 1: moving on is our baby, man. So I'm just really 164 00:09:22,520 --> 00:09:24,520 Speaker 1: proud of it. Bro. Yeah, I'm gonna dropped that because 165 00:09:24,559 --> 00:09:26,400 Speaker 1: I hit him on the show Man fell in Love 166 00:09:26,480 --> 00:09:28,880 Speaker 1: What to Do Man? And I like to believe that 167 00:09:29,760 --> 00:09:31,880 Speaker 1: he impacted me and I impacted him. That's why I 168 00:09:31,920 --> 00:09:33,960 Speaker 1: found it money making conversations, to be able to talk 169 00:09:34,000 --> 00:09:36,800 Speaker 1: to the behind the scenes concepts of why people are 170 00:09:36,840 --> 00:09:39,760 Speaker 1: great and then share those values on my show and 171 00:09:39,800 --> 00:09:42,280 Speaker 1: hopefully inspired people to see that they can do it too. 172 00:09:42,559 --> 00:09:44,640 Speaker 1: And so when I look at you, you know you 173 00:09:44,640 --> 00:09:47,800 Speaker 1: know you gospel now you you've been on TV. How 174 00:09:47,880 --> 00:09:51,920 Speaker 1: has the impact of being a judge because I've been 175 00:09:51,960 --> 00:09:56,160 Speaker 1: on Sunday's Best because that's a tricky roll the plate 176 00:09:56,760 --> 00:10:00,480 Speaker 1: because you have to be constructive but not what they 177 00:10:00,520 --> 00:10:05,120 Speaker 1: say damaging the people and they're getting them to the 178 00:10:05,160 --> 00:10:08,199 Speaker 1: next level. How had do you did? One season? What did? 179 00:10:08,800 --> 00:10:10,679 Speaker 1: What did you do? Did you make any changes to 180 00:10:10,840 --> 00:10:16,360 Speaker 1: your style of second season? Jonathan? Nah? You know, now, 181 00:10:16,400 --> 00:10:19,200 Speaker 1: I would say that this second season, Uh, they showed 182 00:10:19,240 --> 00:10:22,600 Speaker 1: a lot more of our deliberation and so people really 183 00:10:22,640 --> 00:10:26,080 Speaker 1: got a little more mad than normal than the first time. 184 00:10:26,559 --> 00:10:30,160 Speaker 1: But yeah, I think that I've actually enjoyed it, you 185 00:10:30,160 --> 00:10:33,280 Speaker 1: know it kind of I always love special things that 186 00:10:33,280 --> 00:10:35,360 Speaker 1: that kind of bring you outside of just the normal, 187 00:10:35,800 --> 00:10:39,800 Speaker 1: you know, recording and performing. So I really enjoyed it. Man, honestly, 188 00:10:39,880 --> 00:10:41,880 Speaker 1: you know, you just have to at the end of 189 00:10:41,880 --> 00:10:44,880 Speaker 1: the day, Uh let it out at the end of 190 00:10:44,920 --> 00:10:46,760 Speaker 1: the day, the case sing, you have to tell about 191 00:10:46,760 --> 00:10:49,400 Speaker 1: it at the end of the day, you know, and 192 00:10:49,440 --> 00:10:51,880 Speaker 1: that you can. As I was talking to Jesse Collins 193 00:10:51,880 --> 00:10:56,480 Speaker 1: who was the producer, Jess, yeah, he was just like, man, 194 00:10:57,360 --> 00:11:00,840 Speaker 1: gospel fans are the hardest fans ever. I mean, you 195 00:11:00,679 --> 00:11:03,280 Speaker 1: you would think that these people couldn't sing if you 196 00:11:03,320 --> 00:11:05,200 Speaker 1: look at Twitter, you know what I'm saying, And they 197 00:11:05,240 --> 00:11:08,080 Speaker 1: are great. You know, They're just not everybody's favorite. And 198 00:11:08,120 --> 00:11:10,319 Speaker 1: so at the end of the day, we no matter 199 00:11:10,360 --> 00:11:14,640 Speaker 1: how hard the judges are, regular people they probably can't sing, 200 00:11:14,920 --> 00:11:17,960 Speaker 1: are still gonna be even harder. And so I think, uh, 201 00:11:18,200 --> 00:11:20,280 Speaker 1: they all are a lot of the concessions. You know, 202 00:11:20,360 --> 00:11:22,560 Speaker 1: I can still talk to They still d n me 203 00:11:22,640 --> 00:11:25,000 Speaker 1: from time to time, They still fill me in, still 204 00:11:25,040 --> 00:11:27,880 Speaker 1: ask me for advice and help on certain things. So 205 00:11:27,920 --> 00:11:30,480 Speaker 1: I think, you know, it's all love. They understand you 206 00:11:30,480 --> 00:11:32,600 Speaker 1: know that, you know, we have to be critical, but 207 00:11:32,679 --> 00:11:35,160 Speaker 1: we just wanted to make them better. And over the 208 00:11:35,240 --> 00:11:38,559 Speaker 1: time you see how they become not just singers, because 209 00:11:38,600 --> 00:11:40,880 Speaker 1: church is full of singers. But as you were talking about, 210 00:11:41,120 --> 00:11:44,560 Speaker 1: because the industry that general has expanded so much because 211 00:11:44,600 --> 00:11:47,520 Speaker 1: of people like Kirk and Marvin and Mary, Mary and 212 00:11:47,559 --> 00:11:52,800 Speaker 1: yourself and yourself, you know, I cannot do now, you know, 213 00:11:53,640 --> 00:11:56,839 Speaker 1: play down what you do, okay, because if you're play 214 00:11:56,840 --> 00:11:59,440 Speaker 1: an important role because of the fact that you are 215 00:12:00,120 --> 00:12:05,400 Speaker 1: decision maker, you're defining people's careers and and also people's voices. 216 00:12:05,440 --> 00:12:07,240 Speaker 1: And then when it comes to gospel in music, the 217 00:12:07,280 --> 00:12:10,280 Speaker 1: problem that church people because I was I've done children 218 00:12:10,320 --> 00:12:13,120 Speaker 1: with Steve Harman. Now we did a tour with Kurt Franklin, 219 00:12:13,400 --> 00:12:15,080 Speaker 1: and I went out there and they were telling me 220 00:12:15,120 --> 00:12:17,840 Speaker 1: you need a you need to market on church radio station. 221 00:12:17,920 --> 00:12:20,000 Speaker 1: I go, that's where the church people at. And I 222 00:12:20,080 --> 00:12:22,880 Speaker 1: wasn't selling no tickets. I was. I was on all 223 00:12:22,880 --> 00:12:25,680 Speaker 1: the church of quote unquote church radio stations. When I 224 00:12:25,720 --> 00:12:29,040 Speaker 1: went back to R and B stations, Jonathan, I started 225 00:12:29,040 --> 00:12:32,040 Speaker 1: selling tickets. So that lets me know that you can't 226 00:12:32,040 --> 00:12:35,319 Speaker 1: define that audience. You can't sometimes you can't even locate 227 00:12:35,360 --> 00:12:39,080 Speaker 1: that audience because they all have values that that that 228 00:12:39,080 --> 00:12:42,079 Speaker 1: that can can can mislead you into saying this is 229 00:12:42,120 --> 00:12:44,680 Speaker 1: where they're at. And so when you're dealing with church 230 00:12:44,880 --> 00:12:48,320 Speaker 1: church songs, you know, just because they can't sing, people 231 00:12:48,559 --> 00:12:51,680 Speaker 1: feel their church music. You know, that might be tied 232 00:12:51,720 --> 00:12:54,640 Speaker 1: to a happy moment or a dark moment in their life, 233 00:12:54,679 --> 00:12:57,840 Speaker 1: or somebody wasn't sick. And so so when they hear 234 00:12:57,920 --> 00:13:01,400 Speaker 1: somebody singing it and in their minds when they heard it, 235 00:13:02,240 --> 00:13:04,600 Speaker 1: that's what's gonna stay with them forever. And so that's 236 00:13:04,600 --> 00:13:06,920 Speaker 1: why they're so hard when it comes to church music, 237 00:13:06,960 --> 00:13:09,400 Speaker 1: because church music is different. I can I can hear 238 00:13:09,400 --> 00:13:11,959 Speaker 1: a different version of a Marvin Gay song, and I'm 239 00:13:12,000 --> 00:13:16,200 Speaker 1: cool with it both. Yeah, come on now, but don't 240 00:13:16,320 --> 00:13:19,000 Speaker 1: but don't mess up my church. Come on, come on, 241 00:13:19,240 --> 00:13:22,240 Speaker 1: come on, come on now, come on. And that I mean, 242 00:13:22,240 --> 00:13:25,600 Speaker 1: that's a good point, absolutely, and that that's why that's 243 00:13:25,600 --> 00:13:27,079 Speaker 1: why when I look at you, man, I mean, I'll 244 00:13:27,080 --> 00:13:28,880 Speaker 1: be checking you out, man, because you know, my boy 245 00:13:28,960 --> 00:13:31,800 Speaker 1: Curt and everybody and Jesse's doing the production over that BT. 246 00:13:31,920 --> 00:13:34,160 Speaker 1: I've always been a big fan of what they're doing 247 00:13:34,520 --> 00:13:37,840 Speaker 1: for the Gospel Lane because of the fact that you know, 248 00:13:38,120 --> 00:13:40,880 Speaker 1: we all know that these type of shows aren't always 249 00:13:40,920 --> 00:13:43,439 Speaker 1: the best both watch shows, but they need it. Man, 250 00:13:43,480 --> 00:13:47,080 Speaker 1: They're necessary because they feel a vore and they also 251 00:13:47,120 --> 00:13:49,920 Speaker 1: allow us to share in a I call the good 252 00:13:49,960 --> 00:13:52,240 Speaker 1: food eaven. Good food. You always want to do a 253 00:13:52,280 --> 00:13:54,280 Speaker 1: good food for your soul, and that's what good church 254 00:13:54,360 --> 00:13:57,960 Speaker 1: gospel shows are. And so with with you being a judge, 255 00:13:58,040 --> 00:14:01,000 Speaker 1: has it helped your brand? From a social standpoint or 256 00:14:01,280 --> 00:14:05,120 Speaker 1: from a marketing standpoint? You're walking into airports, people recognize 257 00:14:05,200 --> 00:14:11,679 Speaker 1: you're going to see say my man J Jay. Oh yeah, 258 00:14:11,720 --> 00:14:15,079 Speaker 1: I mean it's great because you know, honestly, because of 259 00:14:15,120 --> 00:14:18,600 Speaker 1: the way my music is. And honestly, you you're saying that, 260 00:14:18,640 --> 00:14:21,200 Speaker 1: you know, back in the day or back when you 261 00:14:21,200 --> 00:14:23,960 Speaker 1: guys are touring with Kurt, you know, you would see 262 00:14:24,000 --> 00:14:25,680 Speaker 1: that the church folks and people I wanted to come 263 00:14:25,720 --> 00:14:27,920 Speaker 1: to the concerts sometimes they're listening to the R and 264 00:14:27,960 --> 00:14:31,240 Speaker 1: B stations even even it's even more spread out now 265 00:14:31,360 --> 00:14:34,200 Speaker 1: you think you kind of knew, you don't. You can't 266 00:14:34,200 --> 00:14:39,360 Speaker 1: even track Black people now run all over the place, 267 00:14:39,640 --> 00:14:42,240 Speaker 1: you know what I'm saying. So so you know, bringing 268 00:14:42,400 --> 00:14:44,560 Speaker 1: you know, when you when you get to do the 269 00:14:44,600 --> 00:14:46,600 Speaker 1: type of music that I do. And I've been actually 270 00:14:46,600 --> 00:14:50,040 Speaker 1: touring clubs and venues. I haven't toured a church in 271 00:14:50,080 --> 00:14:53,080 Speaker 1: a very long time, you know, as far as um, 272 00:14:53,120 --> 00:14:55,560 Speaker 1: you know, just going from from church to church. So 273 00:14:55,600 --> 00:14:57,880 Speaker 1: the thing is we have to we get to find 274 00:14:57,880 --> 00:15:00,920 Speaker 1: people in different places. But Bet Sunday Best that was 275 00:15:01,000 --> 00:15:04,400 Speaker 1: still kind of a hub for a different generation, like 276 00:15:04,680 --> 00:15:08,720 Speaker 1: maybe an older generation, people that you know, before everything 277 00:15:08,760 --> 00:15:12,680 Speaker 1: got all chaotic, you know, before before we started spreading out, 278 00:15:12,720 --> 00:15:15,520 Speaker 1: and and you know, our generation, we we barely went 279 00:15:15,560 --> 00:15:17,080 Speaker 1: to church growing up, you know what I'm saying. But 280 00:15:17,200 --> 00:15:20,680 Speaker 1: the generation that really did um, you know, they're still 281 00:15:20,680 --> 00:15:23,720 Speaker 1: watching Sunday Best. And those of the UH, they'll they'll 282 00:15:23,760 --> 00:15:25,880 Speaker 1: they'll they'll call me young Buck in the middle of 283 00:15:26,480 --> 00:15:28,680 Speaker 1: you know, the airport, young Buck, because that's what Kirk 284 00:15:28,720 --> 00:15:31,000 Speaker 1: calls me. I know that, I know that's where they 285 00:15:31,000 --> 00:15:33,960 Speaker 1: got it, you know, and they watch. I love Kirk 286 00:15:34,000 --> 00:15:35,880 Speaker 1: Franklinan he could do no wrong with me. Man. That 287 00:15:35,960 --> 00:15:38,440 Speaker 1: brother man is so special to me. And you know, 288 00:15:38,560 --> 00:15:42,520 Speaker 1: I the thirteen years we did UH celebration the gospel 289 00:15:43,120 --> 00:15:46,560 Speaker 1: that bread that Steve's Harvey is so deep in the 290 00:15:46,600 --> 00:15:51,320 Speaker 1: black community. So I know how loyal black people are. 291 00:15:51,440 --> 00:15:54,640 Speaker 1: And so you're getting a base, Jonathan that is loyal 292 00:15:54,960 --> 00:15:58,160 Speaker 1: for you will follow you to your grave and pray 293 00:15:58,240 --> 00:16:00,640 Speaker 1: for you when you're sick, and sell a brate you 294 00:16:00,640 --> 00:16:03,240 Speaker 1: your success. And that's what you really want when you're 295 00:16:03,440 --> 00:16:05,960 Speaker 1: talking about your brand and building your brand. And then 296 00:16:06,040 --> 00:16:09,560 Speaker 1: from an educational standpoint, you have a master's and what now? 297 00:16:09,960 --> 00:16:14,440 Speaker 1: What's your masters in difficult Studies? Yeah? And and and 298 00:16:14,520 --> 00:16:17,440 Speaker 1: so you're professor at Columbia College. Tell me how are 299 00:16:17,480 --> 00:16:21,240 Speaker 1: you marrying all these different lanes and and and still 300 00:16:21,280 --> 00:16:23,200 Speaker 1: be a good looking guy? You know, because in the end, 301 00:16:23,240 --> 00:16:27,000 Speaker 1: you're still a good looking guy. Man, let's gonna be real. Now, 302 00:16:27,000 --> 00:16:28,760 Speaker 1: you're good looking guy. Not a lot of things going 303 00:16:28,800 --> 00:16:31,520 Speaker 1: on in your life, now, you know, how are you 304 00:16:31,560 --> 00:16:37,240 Speaker 1: juggling all these balls up there? It's definitely juggle, definitely tough. 305 00:16:37,360 --> 00:16:40,360 Speaker 1: So but I love it, man, me as I grow stronger, yes, sir, 306 00:16:40,680 --> 00:16:43,440 Speaker 1: because I mean it's crazy. Man. I love all those lanes, man, 307 00:16:43,480 --> 00:16:46,720 Speaker 1: I love I love the different looks, you know. I 308 00:16:46,800 --> 00:16:50,320 Speaker 1: love being a jun professor at Columbia. That's one Actually, 309 00:16:50,360 --> 00:16:52,680 Speaker 1: that's probably one of the favorite parts of my life. 310 00:16:52,800 --> 00:16:56,320 Speaker 1: I took off of this semesters of a tour, but uh, 311 00:16:56,360 --> 00:16:59,400 Speaker 1: you know that's really um. One of my favorite things 312 00:16:59,480 --> 00:17:01,440 Speaker 1: do is to just a a matter of fact, I've had 313 00:17:01,480 --> 00:17:04,320 Speaker 1: to choose between singing and teaching. Unless the Lord told 314 00:17:04,359 --> 00:17:07,080 Speaker 1: me something different, I probably would choose teaching. So it's 315 00:17:07,119 --> 00:17:09,760 Speaker 1: just really uh, you know, one of my favorite parts. 316 00:17:09,760 --> 00:17:11,639 Speaker 1: And you know all of that, Man, it keeps me, 317 00:17:11,960 --> 00:17:16,399 Speaker 1: you know, uh, it keeps you. You know the Bible 318 00:17:16,440 --> 00:17:20,440 Speaker 1: and Ecclesiastics that says invest in seven ventures even eight 319 00:17:20,440 --> 00:17:23,440 Speaker 1: because you don't know what disaster will come upon the land. 320 00:17:23,480 --> 00:17:25,920 Speaker 1: Basically you don't know which one of these things are 321 00:17:25,920 --> 00:17:28,400 Speaker 1: gonna succeed, you know what I'm saying, So don't don't 322 00:17:28,440 --> 00:17:31,720 Speaker 1: put all your eggs in one basking. So I really appreciate, 323 00:17:32,160 --> 00:17:35,040 Speaker 1: you know, just kind of diversifying, not just with money, 324 00:17:35,119 --> 00:17:38,119 Speaker 1: but just with my enjoyment in life and my fulfillment 325 00:17:38,359 --> 00:17:40,960 Speaker 1: that it doesn't always have to all come from music 326 00:17:41,080 --> 00:17:43,920 Speaker 1: and singing. There's something that comes from teaching. There's something 327 00:17:44,000 --> 00:17:46,960 Speaker 1: that comes from my nonprofit, which is the laz Nation, 328 00:17:47,040 --> 00:17:50,280 Speaker 1: which is really even more teaching just about wisdom and 329 00:17:50,320 --> 00:17:53,400 Speaker 1: more spiritual things. Uh, those are the things that really 330 00:17:53,480 --> 00:17:58,040 Speaker 1: keep me fulfilled. Um, and you know diversifies my life. Well, 331 00:17:58,080 --> 00:18:00,280 Speaker 1: you know, first of all, you know us in the 332 00:18:00,280 --> 00:18:02,840 Speaker 1: game out of thirty tho dollars in scholarship. We're gonna 333 00:18:02,880 --> 00:18:05,280 Speaker 1: go there, but there's non properly. Listen, let's tell everybody 334 00:18:05,480 --> 00:18:07,840 Speaker 1: what he does. He speaks it and he does it 335 00:18:07,920 --> 00:18:09,920 Speaker 1: at the same time. But you have an up comic 336 00:18:10,000 --> 00:18:13,000 Speaker 1: performance coming up in the fifty first Annual Double Awards. 337 00:18:13,000 --> 00:18:15,399 Speaker 1: Tell us about that. It's October thirty on TB And 338 00:18:15,840 --> 00:18:18,679 Speaker 1: another big branding moment for you when when I talk 339 00:18:18,720 --> 00:18:21,280 Speaker 1: about money man conversation, it's about branding, it's about marketing. 340 00:18:21,280 --> 00:18:24,359 Speaker 1: It's about doing the things to keep your platform moving forward. 341 00:18:24,800 --> 00:18:27,879 Speaker 1: You have great relationships with a man music you got, 342 00:18:28,040 --> 00:18:30,840 Speaker 1: you know Kurt Franklin, you know, you're you're you're teaching 343 00:18:30,920 --> 00:18:34,800 Speaker 1: in college, you're touring in clubs. You have two back 344 00:18:34,880 --> 00:18:37,639 Speaker 1: to back season on Sunday Bess and now you have 345 00:18:37,760 --> 00:18:41,040 Speaker 1: the Double Awards. That really it's what you what you're 346 00:18:41,040 --> 00:18:43,480 Speaker 1: trying to do. You're trying to be a model for success. 347 00:18:45,680 --> 00:18:48,520 Speaker 1: Does that sounds good when you've listed like that? Thank you? Well. 348 00:18:48,640 --> 00:18:51,560 Speaker 1: Remember I'll just repeating when I know about you and 349 00:18:51,640 --> 00:18:53,720 Speaker 1: I brought you on the show because you got it 350 00:18:53,760 --> 00:18:55,840 Speaker 1: going on. When I started saying and that's what I 351 00:18:55,880 --> 00:18:59,639 Speaker 1: wanted people understand is that sometimes people are pigeonhole. You, Oh, 352 00:18:59,680 --> 00:19:01,399 Speaker 1: you can't do this. You're only supposed to do this. 353 00:19:02,160 --> 00:19:04,199 Speaker 1: And I say to anybody, if you're there twenty four 354 00:19:04,240 --> 00:19:06,680 Speaker 1: hours in a day, learn to take advantage of each hour. 355 00:19:06,960 --> 00:19:09,520 Speaker 1: That's what I tell people. So, now, if you're struggling 356 00:19:09,600 --> 00:19:11,640 Speaker 1: saying I'm not a morning person, there are people out 357 00:19:11,640 --> 00:19:13,359 Speaker 1: there who get up in the morning and do things 358 00:19:13,440 --> 00:19:15,720 Speaker 1: while are you sleeping. And that's the type of person 359 00:19:15,800 --> 00:19:18,880 Speaker 1: I see you as. Jonathan. Your person is saying God 360 00:19:18,960 --> 00:19:21,679 Speaker 1: has given me the ability to wake myself up, breathe, 361 00:19:21,840 --> 00:19:26,120 Speaker 1: and move forward physically with no restraints. You know, I'm 362 00:19:26,160 --> 00:19:28,240 Speaker 1: not I'm gonna say. I'm gonna say I'm not. I'm 363 00:19:28,280 --> 00:19:31,160 Speaker 1: not always a morning person, but I'm definitely i'll stay 364 00:19:31,240 --> 00:19:34,360 Speaker 1: up all night until it's done person too. So well, 365 00:19:34,400 --> 00:19:36,960 Speaker 1: you know what you gotta if you put, if you 366 00:19:37,040 --> 00:19:39,040 Speaker 1: push it morning before you get up, you gotta get 367 00:19:39,080 --> 00:19:43,680 Speaker 1: some sleep to get back up. So I ain't gonna 368 00:19:43,680 --> 00:19:45,760 Speaker 1: get mad at you're donating. So so tell us about 369 00:19:45,800 --> 00:19:48,040 Speaker 1: the TV and experience that you're gonna do with the 370 00:19:48,359 --> 00:19:52,719 Speaker 1: Dove Awards on October thirties. Yeah, man, I'm excited about it. Man. 371 00:19:52,840 --> 00:19:55,359 Speaker 1: You know, Jim has always supported me, and my music 372 00:19:55,440 --> 00:20:00,040 Speaker 1: gets kind of a platform that uh, you know, it 373 00:20:00,480 --> 00:20:04,640 Speaker 1: is best to kind of diversify the the Christian music experience. 374 00:20:04,680 --> 00:20:07,159 Speaker 1: I mean, we got some stuff over in gospel, but 375 00:20:07,320 --> 00:20:10,600 Speaker 1: you know that CCM, there's that worship music. Uh, that's 376 00:20:10,680 --> 00:20:14,800 Speaker 1: hip hop. You know, there's bluegrass. You know what I'm saying. 377 00:20:14,800 --> 00:20:18,160 Speaker 1: There's a whole bunch that that falls under Jesus music. 378 00:20:18,240 --> 00:20:21,040 Speaker 1: And so they do they do what they can to 379 00:20:21,280 --> 00:20:23,920 Speaker 1: kind of show and platform all those different things. And 380 00:20:24,040 --> 00:20:26,240 Speaker 1: so I'm honored man that they that they brought me 381 00:20:26,320 --> 00:20:29,160 Speaker 1: on the show. Uh. It's proven to be a real good, 382 00:20:29,920 --> 00:20:33,640 Speaker 1: um meeting ground for a lot of different cultures, especially 383 00:20:33,640 --> 00:20:37,440 Speaker 1: in these crazy times uh times of protests and you know, 384 00:20:37,640 --> 00:20:40,840 Speaker 1: just kind of racial tension and all the other stuff. 385 00:20:40,880 --> 00:20:43,480 Speaker 1: It's been a really good platform to kind of talk 386 00:20:43,520 --> 00:20:46,760 Speaker 1: about things, uh from a like minded space, you know, saying, 387 00:20:47,200 --> 00:20:49,520 Speaker 1: but brings us together at the very least as Jesus, 388 00:20:49,600 --> 00:20:52,920 Speaker 1: you know. So, uh, we have been able to have 389 00:20:53,000 --> 00:20:56,800 Speaker 1: real good conversations. And then yeah, I'm gonna sing and 390 00:20:56,880 --> 00:20:59,000 Speaker 1: it's gonna be really dope. I like the way that 391 00:20:59,080 --> 00:21:01,680 Speaker 1: they're positioning the whole old thing. It's really just tell 392 00:21:01,760 --> 00:21:06,639 Speaker 1: the story of of of racial tension and unity, but 393 00:21:07,000 --> 00:21:09,080 Speaker 1: how the church to do something about it. I tell 394 00:21:09,080 --> 00:21:10,880 Speaker 1: you I just had Lacuix on the show. We talked 395 00:21:10,920 --> 00:21:13,280 Speaker 1: about them about Travis Green has been on the show. 396 00:21:13,359 --> 00:21:15,440 Speaker 1: Mardin music. We just talked about. He's doing the song 397 00:21:15,680 --> 00:21:18,560 Speaker 1: the single with You that's moving on, there's out now. 398 00:21:19,160 --> 00:21:22,000 Speaker 1: And now Jonathan mc reynolds, I'm gonna thank you for 399 00:21:22,080 --> 00:21:24,600 Speaker 1: coming on the show. Man, Grammy nominative, Steller war winning 400 00:21:24,640 --> 00:21:29,000 Speaker 1: all this songwriter, producer, you know, all around. Uh, he 401 00:21:29,080 --> 00:21:30,840 Speaker 1: got twenty four hours a day. And I'll tell you 402 00:21:30,960 --> 00:21:32,800 Speaker 1: this young man. He may not be a morning person, 403 00:21:32,880 --> 00:21:34,720 Speaker 1: but when he goes to sleep, he's tired. And just 404 00:21:34,840 --> 00:21:39,600 Speaker 1: let you know he ted definitely tired. Hey, John, thanks 405 00:21:39,600 --> 00:21:41,640 Speaker 1: for coming on the show. But I thank for coming 406 00:21:41,680 --> 00:21:43,280 Speaker 1: on show. I'll be a good time man. I know 407 00:21:43,320 --> 00:21:45,240 Speaker 1: it's the first time we've interviewed you on the show. 408 00:21:45,240 --> 00:21:47,640 Speaker 1: I always know these doors are open, man, when people 409 00:21:47,680 --> 00:21:49,200 Speaker 1: come on the show. Man, I put your brand out 410 00:21:49,240 --> 00:21:52,520 Speaker 1: that brother, with social media, newsletters, all kinds of things, 411 00:21:52,560 --> 00:21:54,840 Speaker 1: because your brand needs to be recognized as a true 412 00:21:54,880 --> 00:21:58,239 Speaker 1: success story. My friend. Okay, thank you, man, I can 413 00:21:58,320 --> 00:22:00,360 Speaker 1: tell you a really good brother Thank you so much 414 00:22:00,400 --> 00:22:03,080 Speaker 1: man you talked to appreciate you. We talked toon my 415 00:22:03,200 --> 00:22:05,320 Speaker 1: friend alright. If we want to have more money Making 416 00:22:05,320 --> 00:22:08,120 Speaker 1: Conversation interviews, please go to money Making Conversation dot com. 417 00:22:08,200 --> 00:22:10,560 Speaker 1: I'm ra Sean McDonald. I'm your host, Coop