1 00:00:00,280 --> 00:00:03,360 Speaker 1: This is the business of sports. Let's talk Super Bowl 2 00:00:03,520 --> 00:00:06,600 Speaker 1: and Fox Sports every single thing that occurs. I want 3 00:00:06,600 --> 00:00:08,880 Speaker 1: people to remember, this is a business. Guaranteed. Money isn't 4 00:00:08,920 --> 00:00:13,560 Speaker 1: necessarily guaranteed. Michael Ball, how high can these valuations go? Scott? 5 00:00:14,800 --> 00:00:18,200 Speaker 1: Everybody loves rooting against him, right. Evan Williams. Off the field, 6 00:00:18,239 --> 00:00:20,439 Speaker 1: the NBA has never been buzzier. And the leaders in 7 00:00:20,480 --> 00:00:24,079 Speaker 1: the sports industry Major League Baseball Commissioner Rob Manfred, MIKEA. Risco, 8 00:00:24,160 --> 00:00:27,000 Speaker 1: He's the commissioner of the American Athletic Conference. Here In Smith, 9 00:00:27,000 --> 00:00:30,200 Speaker 1: president of Ticketmasters, and the race car driver Elio Castron 10 00:00:30,240 --> 00:00:34,320 Speaker 1: Evans Bloomberg Business of Sports from Bloomberg Radio. Hello, I'm 11 00:00:34,360 --> 00:00:37,720 Speaker 1: Michael Blan, I'm Evan, Novie, Williams and Scott. Every week 12 00:00:37,760 --> 00:00:40,519 Speaker 1: at this time plus Mondays and Wednesdays, we explore the 13 00:00:40,600 --> 00:00:42,559 Speaker 1: big money issues in the world of sports. Coming up, 14 00:00:42,600 --> 00:00:45,880 Speaker 1: we speak with San Francisco forty nine is president Al Guido. 15 00:00:45,960 --> 00:00:47,840 Speaker 1: But first let's look at some of the top stories 16 00:00:47,880 --> 00:00:52,000 Speaker 1: of the week. Zion Williamson. He made his highly anticipated 17 00:00:52,159 --> 00:00:55,240 Speaker 1: NBA debut. The Pelicans forward finished with the team high 18 00:00:55,280 --> 00:00:59,400 Speaker 1: twenty two points, and he did it in spectacular fashion. 19 00:00:59,720 --> 00:01:01,960 Speaker 1: Because us. He did a lot of those points in 20 00:01:02,120 --> 00:01:05,240 Speaker 1: the fourth quarter. Yeah, if you went to bed at halftime, 21 00:01:05,680 --> 00:01:08,880 Speaker 1: as as Evan Novie Williams a young man on this panel, 22 00:01:09,280 --> 00:01:12,280 Speaker 1: if you went to bed at halftime, you probably woke 23 00:01:12,400 --> 00:01:15,080 Speaker 1: up with the notion that wow z and Williamson is 24 00:01:15,120 --> 00:01:17,399 Speaker 1: going to be an NBA bust, Like this didn't work 25 00:01:17,440 --> 00:01:20,759 Speaker 1: out well for him. What a terrible day. Not good, 26 00:01:20,840 --> 00:01:24,000 Speaker 1: not good. If you're stuck around for the second half, 27 00:01:24,680 --> 00:01:28,280 Speaker 1: you're like, whoa, this guy's dropping threes and what four 28 00:01:28,360 --> 00:01:31,640 Speaker 1: consecutive possessions and it looks like he's got a very 29 00:01:31,720 --> 00:01:35,600 Speaker 1: very bright future in the NBA. I am, I was impressed. 30 00:01:35,680 --> 00:01:38,319 Speaker 1: I just like, oh my goodness. And I was listening 31 00:01:38,360 --> 00:01:41,480 Speaker 1: to the game as you know, I'm coming in and 32 00:01:41,600 --> 00:01:46,640 Speaker 1: I'm like, and so sad that sounds that's that's what 33 00:01:46,840 --> 00:01:49,120 Speaker 1: old man do. Man. We listened to it on you know, 34 00:01:49,920 --> 00:01:52,240 Speaker 1: we we can't even see the TV man, but but 35 00:01:52,440 --> 00:01:55,520 Speaker 1: I mean, he's just is popping three's left and right 36 00:01:56,040 --> 00:01:59,360 Speaker 1: now and it's just and he was excited about it, 37 00:01:59,440 --> 00:02:02,200 Speaker 1: and he had so much electricity that had taken place 38 00:02:02,280 --> 00:02:04,320 Speaker 1: in that talk about it in the in the business 39 00:02:04,640 --> 00:02:08,480 Speaker 1: for the fans excited about it. The get in price 40 00:02:09,200 --> 00:02:12,440 Speaker 1: moments before tip off from when I saw ten dollars 41 00:02:13,240 --> 00:02:15,480 Speaker 1: the you I think you were there, Scott In in 42 00:02:15,560 --> 00:02:21,359 Speaker 1: Sacramento when Lebron made people wanted that one. Yeah, I 43 00:02:21,520 --> 00:02:23,920 Speaker 1: was shocked that, you know, given all the hyper because 44 00:02:25,400 --> 00:02:28,720 Speaker 1: you know so deep already and he was hurt and 45 00:02:29,560 --> 00:02:32,440 Speaker 1: this guy has been heralded is potentially the next big 46 00:02:32,720 --> 00:02:35,919 Speaker 1: star in the NBA too. We were joking last week, 47 00:02:35,960 --> 00:02:37,160 Speaker 1: you know, we should look at what the tickets are 48 00:02:37,160 --> 00:02:39,200 Speaker 1: gonna be. They might be crazy high for a game 49 00:02:39,240 --> 00:02:41,760 Speaker 1: in New Orleans. It seemed to end up the other way. Um, 50 00:02:41,919 --> 00:02:44,280 Speaker 1: but yeah, great for the league, right, this is a 51 00:02:44,400 --> 00:02:46,880 Speaker 1: league that needs as many stars as it can get. 52 00:02:47,200 --> 00:02:50,400 Speaker 1: Big New Orleans not a team that I think a 53 00:02:50,440 --> 00:02:52,600 Speaker 1: lot of people are watching when Zion's not playing. So 54 00:02:53,160 --> 00:02:55,120 Speaker 1: if you can add someone else that the people want 55 00:02:55,160 --> 00:02:57,400 Speaker 1: to turn to and watch an ESPN pulled out all 56 00:02:57,440 --> 00:02:59,840 Speaker 1: the plug I'll pull out all the stops that they 57 00:03:00,000 --> 00:03:01,840 Speaker 1: built it up, so, you know, good, good for the NBA, 58 00:03:01,919 --> 00:03:04,919 Speaker 1: good for the TV partners. Let's talk about Boise State. Oh, 59 00:03:05,200 --> 00:03:08,480 Speaker 1: they're suing the Mountain West Conference, alleging the league and 60 00:03:08,720 --> 00:03:12,399 Speaker 1: its other members breached its re entry agreement by approving 61 00:03:12,440 --> 00:03:16,520 Speaker 1: a new television deal with CBS and Fox without its approval. 62 00:03:17,040 --> 00:03:18,919 Speaker 1: I don't know what the contract calls for, but I'm 63 00:03:18,919 --> 00:03:21,040 Speaker 1: gonna tell you, Evan. You know me, I was The 64 00:03:21,080 --> 00:03:23,799 Speaker 1: Mountain West is not on my TV a lot, not 65 00:03:23,960 --> 00:03:25,960 Speaker 1: not something I see all the time. But the one 66 00:03:26,200 --> 00:03:30,160 Speaker 1: thing I do know about the Mountain West Conference is 67 00:03:30,200 --> 00:03:33,519 Speaker 1: that Boise State is a member. And when I'm flicking 68 00:03:33,600 --> 00:03:36,640 Speaker 1: through my TV and I see a blue field, I 69 00:03:36,760 --> 00:03:38,880 Speaker 1: know Boise State is playing football. Poisey State is the 70 00:03:39,160 --> 00:03:41,480 Speaker 1: is the unrivaled crown jewel of the Mountain West. And 71 00:03:41,760 --> 00:03:44,520 Speaker 1: this will put this problem. You know, this issue dates 72 00:03:44,560 --> 00:03:47,080 Speaker 1: back to you know, profits realignment, back in two thousand ten, 73 00:03:47,120 --> 00:03:50,320 Speaker 1: two thousand twelve, when the Mountain West had three major 74 00:03:50,360 --> 00:03:54,960 Speaker 1: schools and a TCU Utah Boise State and TCU left, 75 00:03:55,360 --> 00:03:57,960 Speaker 1: Utah left, and Boise State was going to leave for 76 00:03:58,000 --> 00:03:59,720 Speaker 1: the Big East. And part of the agreement to keep 77 00:03:59,760 --> 00:04:01,760 Speaker 1: them in the conference was that they were going to 78 00:04:01,800 --> 00:04:03,840 Speaker 1: get a bigger share of TV revenue than all the 79 00:04:03,880 --> 00:04:07,160 Speaker 1: other partners. And under this new deal, this new TV 80 00:04:07,240 --> 00:04:09,240 Speaker 1: deal that the Mountain West just recently signed about two 81 00:04:09,280 --> 00:04:11,440 Speaker 1: weeks ago, which is a big step up in money. 82 00:04:11,800 --> 00:04:13,800 Speaker 1: It looks like there's a chance that Poisey State is 83 00:04:13,840 --> 00:04:17,680 Speaker 1: gonna stop getting that advantage, So you know, Poissey is 84 00:04:17,800 --> 00:04:19,719 Speaker 1: is suing the conference saying listen, we had an agreement 85 00:04:20,080 --> 00:04:22,840 Speaker 1: that said that if I stayed, I would be treated 86 00:04:22,839 --> 00:04:25,559 Speaker 1: a little differently than everybody else, because, as you said, Scott, 87 00:04:26,000 --> 00:04:29,040 Speaker 1: I'm the reason why people tune in. Uh And you know, 88 00:04:29,120 --> 00:04:31,040 Speaker 1: it sounds like they're trying to enforce that. So my 89 00:04:31,120 --> 00:04:33,360 Speaker 1: guesses there's going to be a settlement coming here soon. 90 00:04:33,440 --> 00:04:36,640 Speaker 1: I think the Mountain West understands that Poissey State is 91 00:04:36,880 --> 00:04:40,240 Speaker 1: a critical piece of its national profile. Why go to this, 92 00:04:40,400 --> 00:04:44,240 Speaker 1: Peth and not just yeah. I can't obviously can't speak 93 00:04:44,279 --> 00:04:47,560 Speaker 1: for Craig Thompson or the conference as a Thompson commissioner 94 00:04:47,640 --> 00:04:51,840 Speaker 1: Craig Thompson, but from a guy who's been to like 95 00:04:51,920 --> 00:04:54,160 Speaker 1: North Dakota State writing about them, this is this is 96 00:04:54,200 --> 00:04:56,360 Speaker 1: a this is a TV deal that is a big 97 00:04:56,440 --> 00:04:58,680 Speaker 1: deal for the conference. Most I think it's a three 98 00:04:58,920 --> 00:05:01,440 Speaker 1: X on what they were getting four in reacting these 99 00:05:01,680 --> 00:05:05,839 Speaker 1: school gets not everybody, I mean, the smaller conferences, there's 100 00:05:05,839 --> 00:05:07,640 Speaker 1: a little bit of concern about what their what their 101 00:05:07,720 --> 00:05:10,200 Speaker 1: deals look like so Mountain West getting a big increase 102 00:05:10,200 --> 00:05:13,880 Speaker 1: I think is a should bar. They should go independent 103 00:05:13,920 --> 00:05:15,440 Speaker 1: and just get to get their own deal with NBC 104 00:05:15,760 --> 00:05:19,440 Speaker 1: that works. That's a good deal for school I can 105 00:05:19,480 --> 00:05:21,240 Speaker 1: tell you that's a good deal for schools that get it. 106 00:05:21,360 --> 00:05:25,080 Speaker 1: It's never been done before. What's this We got a 107 00:05:25,160 --> 00:05:28,520 Speaker 1: riff between David Levy and Josiah what's going on? Well, well, yeah, 108 00:05:28,600 --> 00:05:31,240 Speaker 1: we had a riff when when David Levy joined the 109 00:05:31,480 --> 00:05:34,680 Speaker 1: NETS as CEO and then two months later he was 110 00:05:34,800 --> 00:05:38,320 Speaker 1: out as CEO of said NETS, and nobody at the 111 00:05:38,400 --> 00:05:43,240 Speaker 1: time really delved into what happened there, like all that 112 00:05:43,400 --> 00:05:45,600 Speaker 1: David said to me and we we broke that story 113 00:05:45,680 --> 00:05:47,880 Speaker 1: that that he was leaving. All David said at the 114 00:05:47,920 --> 00:05:50,000 Speaker 1: time was the job wasn't what I thought it was, 115 00:05:50,680 --> 00:05:53,919 Speaker 1: and everybody left it at that. Well, Irabuway, our colleague 116 00:05:53,960 --> 00:05:55,880 Speaker 1: at Business Week, had a has a cover story or 117 00:05:55,920 --> 00:05:57,360 Speaker 1: not a cover story, but has a story with Joe 118 00:05:57,440 --> 00:06:02,840 Speaker 1: Tie about his his ties to Beijing and basketball and Brooklyn. 119 00:06:03,640 --> 00:06:05,640 Speaker 1: And one of the things you talked about was what 120 00:06:05,839 --> 00:06:10,600 Speaker 1: happened there with David Levy's a long time Turner executive. 121 00:06:10,880 --> 00:06:12,560 Speaker 1: You hired him to not only be the CEO of 122 00:06:12,640 --> 00:06:16,400 Speaker 1: the team, but as a principal in your investment firm, 123 00:06:17,120 --> 00:06:20,760 Speaker 1: and pretty much like I was surprised that Joe said 124 00:06:21,680 --> 00:06:25,600 Speaker 1: that David didn't really want to do the work involved 125 00:06:25,680 --> 00:06:28,960 Speaker 1: in running a team, the mundane day to day. He 126 00:06:29,240 --> 00:06:31,400 Speaker 1: was looking bigger picture, how do we exprand how do 127 00:06:31,480 --> 00:06:34,680 Speaker 1: we expand j TI Sports before the other the other 128 00:06:35,360 --> 00:06:38,720 Speaker 1: and Joe Tai said that we need somebody to take 129 00:06:38,760 --> 00:06:41,920 Speaker 1: care of those details first. And you know, of course 130 00:06:41,960 --> 00:06:44,280 Speaker 1: we asked David about it. He just said, listen, the 131 00:06:44,520 --> 00:06:47,640 Speaker 1: job that I got was not the job that I 132 00:06:47,880 --> 00:06:50,359 Speaker 1: signed up for. So at least we got a little 133 00:06:50,440 --> 00:06:55,839 Speaker 1: clarity what happened between the two because everybody in the industry, 134 00:06:55,920 --> 00:07:00,080 Speaker 1: and I do mean everybody in the industry when and 135 00:07:00,360 --> 00:07:03,640 Speaker 1: I would what I saw them after this happened, said 136 00:07:03,680 --> 00:07:06,440 Speaker 1: to me, hey, you know, David, you know Joe what 137 00:07:06,640 --> 00:07:09,600 Speaker 1: happened there? You know, and both were being very koy. 138 00:07:09,920 --> 00:07:12,160 Speaker 1: Now I think we're getting a little more uh insight 139 00:07:12,240 --> 00:07:13,560 Speaker 1: into what went on. It's kind I think you and 140 00:07:13,600 --> 00:07:16,480 Speaker 1: I kind of a similar reaction here in that if 141 00:07:16,560 --> 00:07:18,800 Speaker 1: that was the sticking point, it seemed like you could 142 00:07:18,800 --> 00:07:22,480 Speaker 1: have they could have hired someone else to do the mundane, 143 00:07:22,720 --> 00:07:27,400 Speaker 1: non glamorous David stuff. Yeah, and and and let David 144 00:07:27,480 --> 00:07:29,920 Speaker 1: kind of stay above that and and do the things 145 00:07:29,960 --> 00:07:32,400 Speaker 1: that he really wanted to do alongside Joe. But again, 146 00:07:32,480 --> 00:07:35,840 Speaker 1: we look, we look at the business of sports, and 147 00:07:36,000 --> 00:07:38,720 Speaker 1: why are we talking about this, because this is about 148 00:07:38,800 --> 00:07:42,360 Speaker 1: hiring practices. These are Did everybody ask the right questions? 149 00:07:43,200 --> 00:07:47,200 Speaker 1: How was there such disagreement as to what is the 150 00:07:47,440 --> 00:07:51,400 Speaker 1: job that I'm getting? What am I expected to do? Well? 151 00:07:51,760 --> 00:07:54,160 Speaker 1: Hold on what you just said, because and I'm not 152 00:07:54,280 --> 00:07:56,640 Speaker 1: knocking David Levy and work ethic this and that whatever, 153 00:07:56,680 --> 00:07:58,720 Speaker 1: But you have to remember Joe Tie is one of 154 00:07:58,800 --> 00:08:01,400 Speaker 1: those guys and he made new Who's several months ago 155 00:08:01,920 --> 00:08:05,680 Speaker 1: where he believes in a six day work week and 156 00:08:05,840 --> 00:08:08,920 Speaker 1: you're talking at least what twelve hours a day for 157 00:08:09,280 --> 00:08:13,320 Speaker 1: David Turner. David's used to a seven day work is 158 00:08:13,400 --> 00:08:16,560 Speaker 1: the deal? I don't understand. Yeah, it's just somehow there 159 00:08:16,840 --> 00:08:23,400 Speaker 1: were mismatched expectations and in the process you wonder where 160 00:08:23,520 --> 00:08:28,520 Speaker 1: the communication fell short. And it's a good lesson for 161 00:08:28,720 --> 00:08:32,040 Speaker 1: business of sport or business in general. You've got to 162 00:08:32,240 --> 00:08:38,840 Speaker 1: have a crystal clear delineation as to what are my responsibilities? 163 00:08:39,240 --> 00:08:43,160 Speaker 1: What do you want me to do? Then you perhaps 164 00:08:43,200 --> 00:08:45,760 Speaker 1: can avoid a situation like this, because now then that's 165 00:08:45,800 --> 00:08:48,960 Speaker 1: of course, I mean, Alie Weisberg of Bluepool is now 166 00:08:49,160 --> 00:08:52,600 Speaker 1: sort of running things. You need somebody in there as 167 00:08:52,640 --> 00:08:55,880 Speaker 1: a CEO. I mean, I could see the questions and 168 00:08:55,920 --> 00:08:58,480 Speaker 1: the interview process being quite different next time around. Now, 169 00:08:58,559 --> 00:09:01,360 Speaker 1: let's get to this week's interview with Al Guido, president 170 00:09:01,440 --> 00:09:06,440 Speaker 1: of the NFC champion forty Niners San Francesco. He's been 171 00:09:06,480 --> 00:09:10,599 Speaker 1: in the position since overseeing all key business initiatives for 172 00:09:10,679 --> 00:09:13,839 Speaker 1: the Niners. He also serves as the CEO and co 173 00:09:14,040 --> 00:09:18,439 Speaker 1: managing partner of Elevated Sports Ventures, working to bring business 174 00:09:18,480 --> 00:09:21,920 Speaker 1: solutions to the sports and entertainment industry. Al, thank you 175 00:09:22,160 --> 00:09:24,120 Speaker 1: so much for joining us. Thanks for having the only 176 00:09:24,160 --> 00:09:26,240 Speaker 1: guys I really appreciate it. So is it hard to 177 00:09:26,280 --> 00:09:29,520 Speaker 1: get your day to day personal stuff done when you're 178 00:09:29,600 --> 00:09:32,640 Speaker 1: in the Super Bowl? You know what takes president of 179 00:09:32,720 --> 00:09:34,880 Speaker 1: football or family, It's tough to get it all done. Yeah, 180 00:09:35,000 --> 00:09:37,559 Speaker 1: they're one and the same at this point. Um So, yeah, 181 00:09:37,600 --> 00:09:39,320 Speaker 1: I realized I did have some family stuff I need 182 00:09:39,360 --> 00:09:41,160 Speaker 1: to get done today with my daughter at the dentist 183 00:09:41,240 --> 00:09:44,360 Speaker 1: and The good news is, uh, you know, we, like 184 00:09:44,480 --> 00:09:47,800 Speaker 1: any any business, we've been planning for this and so 185 00:09:47,920 --> 00:09:49,719 Speaker 1: I got most of my personal stuff out of the 186 00:09:49,800 --> 00:09:52,280 Speaker 1: way as far as my family, the tickets, all the 187 00:09:52,320 --> 00:09:55,160 Speaker 1: other good stuff yesterday. So now it comes down to 188 00:09:55,200 --> 00:09:58,199 Speaker 1: really just continuing the planning prop you know, the preparation 189 00:09:58,280 --> 00:10:00,280 Speaker 1: for the for this big game. This is fun. Actually, 190 00:10:00,320 --> 00:10:02,720 Speaker 1: how much work do you guys do kind of preparing 191 00:10:02,800 --> 00:10:04,880 Speaker 1: for this two week stretch before you get to this 192 00:10:04,960 --> 00:10:07,760 Speaker 1: two week stretch? How much work was done before you 193 00:10:07,840 --> 00:10:10,160 Speaker 1: guys beat the Packers versus can you wake up on 194 00:10:10,240 --> 00:10:12,280 Speaker 1: Monday morning and go, oh man, now we gotta do 195 00:10:12,360 --> 00:10:16,000 Speaker 1: all this into us quite quite a bit? And frankly, um, 196 00:10:16,040 --> 00:10:19,040 Speaker 1: the NFL does a really good job is helping along 197 00:10:19,120 --> 00:10:22,920 Speaker 1: this process, uh them and on location events. And so 198 00:10:24,120 --> 00:10:27,560 Speaker 1: last week as we were proplaying once we won our 199 00:10:27,600 --> 00:10:31,679 Speaker 1: divisional round game against the Minnesota Vikings, Uh, the NFL 200 00:10:32,040 --> 00:10:35,599 Speaker 1: brings all four teams out since your both sites of 201 00:10:35,640 --> 00:10:38,120 Speaker 1: Miami to go over all the logistics for both a 202 00:10:38,240 --> 00:10:40,760 Speaker 1: FD and NFC teams, and they've really did a good 203 00:10:40,840 --> 00:10:43,760 Speaker 1: great job breaking it down between hey, football operations or 204 00:10:43,760 --> 00:10:47,280 Speaker 1: your training facilities obviously your locker rooms, your hotels, your 205 00:10:47,320 --> 00:10:50,439 Speaker 1: meeting spaces, and then all of your business because we 206 00:10:50,520 --> 00:10:53,360 Speaker 1: get an allotment from the NFL is participating team, so 207 00:10:53,920 --> 00:10:56,920 Speaker 1: where your events might happen, from a welcoming reception to 208 00:10:57,160 --> 00:11:00,800 Speaker 1: postgame um party, et cetera. So we've been and frankly, 209 00:11:00,800 --> 00:11:03,400 Speaker 1: we've been planning for this for a little over a month, 210 00:11:03,880 --> 00:11:05,959 Speaker 1: but I would say it really heated up after we 211 00:11:06,080 --> 00:11:08,400 Speaker 1: beat the Vikings in our divisional round game and you're 212 00:11:08,440 --> 00:11:11,280 Speaker 1: there with Mark Murphy, the president of the Packers, saying, well, 213 00:11:11,320 --> 00:11:13,800 Speaker 1: one of us is going to be here. It is 214 00:11:13,880 --> 00:11:16,320 Speaker 1: a little odd to be honest that you know you're 215 00:11:16,360 --> 00:11:18,920 Speaker 1: in a room and uh and you know two teams 216 00:11:19,400 --> 00:11:21,600 Speaker 1: of the four are not going to be there. Uh, 217 00:11:22,120 --> 00:11:24,640 Speaker 1: but it will will Will the table runners be green 218 00:11:24,960 --> 00:11:28,559 Speaker 1: or will they be sort of the golden There's a 219 00:11:28,600 --> 00:11:31,120 Speaker 1: lot of there's a lot of friendly dialogue between our groups. 220 00:11:31,160 --> 00:11:33,480 Speaker 1: That's all Mark down the field on Sunday, and you know, 221 00:11:33,640 --> 00:11:35,920 Speaker 1: both wish each other luck and we all know what's 222 00:11:35,960 --> 00:11:38,599 Speaker 1: at stake. But in the NFL, you don't really have 223 00:11:38,600 --> 00:11:41,319 Speaker 1: a choice. Me frankly, I don't know. I was talking 224 00:11:41,400 --> 00:11:45,960 Speaker 1: to Jed York, our owner, yesterday at a launch tables me, Jed, 225 00:11:46,559 --> 00:11:50,120 Speaker 1: John Lanch and Progmarante, and I frankly don't know how 226 00:11:50,200 --> 00:11:52,640 Speaker 1: they pulled this off with only a week in the past. 227 00:11:52,720 --> 00:11:54,199 Speaker 1: I mean, I know it's been a while and it's 228 00:11:54,240 --> 00:12:00,520 Speaker 1: been a buy for but you know, between signage, travel, logistics, trains, scilities, 229 00:12:00,559 --> 00:12:03,240 Speaker 1: I mean, uh, it's crazy. And then Lynch told me 230 00:12:03,320 --> 00:12:05,360 Speaker 1: that when he played in it, and he he said 231 00:12:05,360 --> 00:12:07,040 Speaker 1: it was only a week in between, and I don't 232 00:12:07,120 --> 00:12:09,120 Speaker 1: I really don't know how you do it because you 233 00:12:09,200 --> 00:12:11,240 Speaker 1: really need to get all the personal stuff out of 234 00:12:11,280 --> 00:12:14,280 Speaker 1: the way and that takes, frankly, probably seventy two hours 235 00:12:14,360 --> 00:12:17,320 Speaker 1: between you know, players, family, staff, et cetera. And it's 236 00:12:17,360 --> 00:12:20,200 Speaker 1: just a lot. It's funny you mentioned Prague murat Here's 237 00:12:20,400 --> 00:12:23,160 Speaker 1: and Evan was there for this. Here's my my embarrassing moment. 238 00:12:23,679 --> 00:12:26,000 Speaker 1: Years ago, he was talking at the Sloan Sports Analytics 239 00:12:26,080 --> 00:12:27,600 Speaker 1: Conference and I was in the back of the room 240 00:12:28,240 --> 00:12:30,199 Speaker 1: and we had touched base. I hadn't met him, but 241 00:12:30,280 --> 00:12:33,199 Speaker 1: we had touched base beforehand about getting together. I did 242 00:12:33,320 --> 00:12:35,600 Speaker 1: not have my glasses on at the time. I mean, 243 00:12:35,679 --> 00:12:37,760 Speaker 1: that's a pretty big room and I know you know that. 244 00:12:38,320 --> 00:12:40,079 Speaker 1: So afterwards I sort of make my way through the 245 00:12:40,120 --> 00:12:43,319 Speaker 1: crowd backstage, and and it's dimly lit back there, and 246 00:12:43,480 --> 00:12:45,240 Speaker 1: I sort of stick my hand out and like, hey, 247 00:12:45,360 --> 00:12:49,959 Speaker 1: Parugue Scott sash Nick And it was not parug He 248 00:12:50,160 --> 00:12:56,160 Speaker 1: was like two guys to the right, little bit close enough. 249 00:12:56,240 --> 00:12:58,880 Speaker 1: But hey, you just said, we all know what's at stake. 250 00:12:59,000 --> 00:13:00,439 Speaker 1: And I know this is going to be a difficult 251 00:13:00,480 --> 00:13:02,040 Speaker 1: thing to answer, but if you give me the thirty 252 00:13:02,120 --> 00:13:05,640 Speaker 1: thousand foot view, what is it steake? What's its steak 253 00:13:06,120 --> 00:13:08,719 Speaker 1: for a team going through the Super Bowl? Sticking with 254 00:13:08,800 --> 00:13:10,959 Speaker 1: sort of like the business implications, like we like to 255 00:13:11,040 --> 00:13:16,360 Speaker 1: discuss well on the business side. I mean, we've been fortunately, 256 00:13:16,400 --> 00:13:18,320 Speaker 1: we have a great fan base here. Most of our 257 00:13:18,480 --> 00:13:21,240 Speaker 1: tickets are are sold out on season ticket rates or 258 00:13:21,440 --> 00:13:23,559 Speaker 1: you know, since we opened up Levia Stadiums announced the 259 00:13:23,640 --> 00:13:26,280 Speaker 1: six year uh and you know, we've had a tough 260 00:13:26,360 --> 00:13:28,440 Speaker 1: couple of years on the field in the very beginning, um, 261 00:13:28,679 --> 00:13:32,120 Speaker 1: but we've renewed our season ticket base or rough so 262 00:13:32,800 --> 00:13:34,800 Speaker 1: we don't have a lot more tickets to sell, frankly, 263 00:13:34,880 --> 00:13:36,719 Speaker 1: don't have a lot more sweets to sell. As you 264 00:13:36,720 --> 00:13:39,520 Speaker 1: can imagine sponsorship, we do have some inventory that we 265 00:13:39,640 --> 00:13:42,440 Speaker 1: can we can put out there. From a retail perspective, 266 00:13:42,480 --> 00:13:45,240 Speaker 1: our partners fanatics. So Michael and I have been going 267 00:13:45,320 --> 00:13:47,719 Speaker 1: back and forth on how we're doing, and I know 268 00:13:47,840 --> 00:13:50,199 Speaker 1: he tweeted out that, you know, forty in Chiefs was 269 00:13:50,320 --> 00:13:52,880 Speaker 1: the number one selling sort of NFC and a f 270 00:13:52,960 --> 00:13:55,599 Speaker 1: C Championship game weekend from a retail perspective and a 271 00:13:55,640 --> 00:13:58,240 Speaker 1: half times last year. Yeah, two and a half times. 272 00:13:58,400 --> 00:14:01,280 Speaker 1: That's Michael Reubin. By the way, I would say, it's more, 273 00:14:01,720 --> 00:14:04,640 Speaker 1: you know, long term sustainability. Frankly, I mean, you know, 274 00:14:04,760 --> 00:14:07,520 Speaker 1: as as we look to potentially renew our sponsorship deals 275 00:14:07,640 --> 00:14:10,280 Speaker 1: or renew some of our suite deals. Um, we feel 276 00:14:10,320 --> 00:14:11,920 Speaker 1: really good about the team we have on the field. 277 00:14:11,960 --> 00:14:15,280 Speaker 1: Obviously our goals to win this game on Sunday, But um, 278 00:14:15,400 --> 00:14:18,640 Speaker 1: from a local revenue perspective, it's all about making sure 279 00:14:18,679 --> 00:14:20,320 Speaker 1: that we fill the building and that we sustain in 280 00:14:20,360 --> 00:14:22,560 Speaker 1: this revenue for a long period of time. Do you 281 00:14:22,840 --> 00:14:27,360 Speaker 1: have an edit advantage in that this is occurring at 282 00:14:27,400 --> 00:14:31,000 Speaker 1: a time when the main NFL competition in the Bay Area, 283 00:14:31,120 --> 00:14:34,240 Speaker 1: the Raiders are going to Las Vegas. So you said 284 00:14:34,280 --> 00:14:37,400 Speaker 1: you do have some maybe some sweet some sponsorship. If 285 00:14:37,480 --> 00:14:39,960 Speaker 1: I want to be involved in the NFL game. You're 286 00:14:40,040 --> 00:14:43,120 Speaker 1: the only boys in town these days? Is that does 287 00:14:43,160 --> 00:14:46,760 Speaker 1: that come into play? It could? I mean there's you know, certainly, 288 00:14:46,800 --> 00:14:49,880 Speaker 1: as we plan on being the only team here, there's 289 00:14:49,920 --> 00:14:53,280 Speaker 1: some answer revenue streams. You know, we launched a concept 290 00:14:53,320 --> 00:14:55,400 Speaker 1: with Mark master Off not too long ago called Forday 291 00:14:55,400 --> 00:15:00,080 Speaker 1: owners Fit, which is a square foot um jim. So 292 00:15:00,240 --> 00:15:03,080 Speaker 1: extensions of our brand that are outside our physical footprint 293 00:15:03,120 --> 00:15:05,800 Speaker 1: of Levi Stadium are things that we're constantly talking about 294 00:15:05,920 --> 00:15:08,480 Speaker 1: in the community. We'll be doing a lot more events 295 00:15:08,760 --> 00:15:11,840 Speaker 1: UM in the in the Oakland market. Uh as we 296 00:15:11,920 --> 00:15:14,280 Speaker 1: get on the youth side. So I think as we 297 00:15:14,480 --> 00:15:16,880 Speaker 1: grow and you know, as I call it the next 298 00:15:16,920 --> 00:15:20,360 Speaker 1: generation of forty Niners fans, because we certainly know Raiders 299 00:15:20,400 --> 00:15:23,360 Speaker 1: fans are passionate and we might not convert a Raider 300 00:15:23,440 --> 00:15:26,560 Speaker 1: fan that's there today, But what's the next generation of 301 00:15:26,680 --> 00:15:29,600 Speaker 1: fans that are growing up inside this marketplace and how 302 00:15:29,720 --> 00:15:33,640 Speaker 1: they might impact our team, our business, et cetera. I 303 00:15:33,720 --> 00:15:36,040 Speaker 1: think is important to us. So we've really put a 304 00:15:36,080 --> 00:15:38,760 Speaker 1: lot of our focus and energy on that UM as 305 00:15:38,800 --> 00:15:41,280 Speaker 1: opposed to trying to convert anybody that's there now. Because 306 00:15:41,320 --> 00:15:44,200 Speaker 1: what makes the NFL great frankly, is the passion in 307 00:15:44,240 --> 00:15:47,320 Speaker 1: the fandom of all thirty two teams, and it's not 308 00:15:47,480 --> 00:15:49,960 Speaker 1: lost enough that it's probably gonna be really hard to 309 00:15:50,160 --> 00:15:53,200 Speaker 1: to convert some of those diehard fans. But you can try. 310 00:15:53,360 --> 00:15:57,200 Speaker 1: How about a Jersey exchange program. You bring silver and black, 311 00:15:57,360 --> 00:16:00,720 Speaker 1: will give you one of ours. Uh, we haven't even 312 00:16:00,920 --> 00:16:04,200 Speaker 1: we have not contemplated that. Uh, you know, I I'm 313 00:16:04,320 --> 00:16:06,360 Speaker 1: good friends. We're good friends and Mark Dane and the 314 00:16:06,480 --> 00:16:08,680 Speaker 1: Radar and then they're having a ton of success down there, 315 00:16:08,720 --> 00:16:11,560 Speaker 1: and for us, like, look, we'll do our job in 316 00:16:11,600 --> 00:16:14,880 Speaker 1: the community. If ultimately someone decides to switch gears, and 317 00:16:14,960 --> 00:16:18,360 Speaker 1: that's on them, you know. For me, I always say, 318 00:16:18,400 --> 00:16:20,800 Speaker 1: when I grew up and as a kid, you know, 319 00:16:20,960 --> 00:16:23,680 Speaker 1: playing youth football, et cetera. I mean that's where you 320 00:16:23,760 --> 00:16:26,120 Speaker 1: really become a fan of a team. And and so 321 00:16:26,600 --> 00:16:29,160 Speaker 1: you know, whether it's our youth football flag programs, which 322 00:16:29,200 --> 00:16:32,520 Speaker 1: are the most robust in the NFL. We sponsor a 323 00:16:32,600 --> 00:16:34,760 Speaker 1: ton of different flag and tackle leaks. We have our own, 324 00:16:34,880 --> 00:16:37,200 Speaker 1: frankly across the entire Bay Area. And so now with 325 00:16:37,240 --> 00:16:39,600 Speaker 1: the ability to expand that, you know, I think our 326 00:16:39,640 --> 00:16:43,080 Speaker 1: fan base will grow. But it's gonna happen over time. Well, 327 00:16:43,120 --> 00:16:45,320 Speaker 1: it's not gonna happen overnight. We're speaking with Al Guido, 328 00:16:45,400 --> 00:16:48,160 Speaker 1: president of the Super Bowl bound San Francisco forty Niners, 329 00:16:48,200 --> 00:16:50,520 Speaker 1: and analyst. We talk about, you know, potential benefits of 330 00:16:50,560 --> 00:16:52,720 Speaker 1: winning the Super Bowl. One that I think sometimes gets 331 00:16:52,760 --> 00:16:55,000 Speaker 1: overlooked and actually correct me if I'm wrong. How much 332 00:16:55,040 --> 00:16:57,560 Speaker 1: would a win help you guys in terms of attracting 333 00:16:57,880 --> 00:17:00,520 Speaker 1: free agents. I mean, I can't imagine it's necessarily a problem, 334 00:17:00,920 --> 00:17:03,960 Speaker 1: but does a does a Super Bowl championship team get 335 00:17:04,040 --> 00:17:06,639 Speaker 1: that kind of added boost in terms of negotiating and 336 00:17:06,720 --> 00:17:10,840 Speaker 1: also trying trying to sign new players. That's a good 337 00:17:10,920 --> 00:17:13,760 Speaker 1: question for like a John or you know, Kyle. I mean, 338 00:17:13,840 --> 00:17:17,440 Speaker 1: I think a lot of that is is, uh, you know, 339 00:17:17,680 --> 00:17:20,000 Speaker 1: playing for you know, one obviously want to play for 340 00:17:20,080 --> 00:17:23,480 Speaker 1: coaching organization, right, it values you, and that's got a spot. 341 00:17:23,600 --> 00:17:26,000 Speaker 1: But as you know in this it's all competitive in 342 00:17:26,040 --> 00:17:29,000 Speaker 1: this league. I mean, look with last year, we we 343 00:17:29,080 --> 00:17:30,760 Speaker 1: were wearing some of the guys were in T shirts 344 00:17:30,800 --> 00:17:34,080 Speaker 1: last year from Mobile to to Miami and so you know, 345 00:17:34,200 --> 00:17:35,959 Speaker 1: we were you know, one of the you know, from 346 00:17:36,000 --> 00:17:38,480 Speaker 1: a record perspective, um not one of the best teams 347 00:17:38,480 --> 00:17:40,240 Speaker 1: in the NFL, and I think we still attracted some 348 00:17:40,320 --> 00:17:42,760 Speaker 1: great free agency here because of our coach, because of 349 00:17:42,800 --> 00:17:44,879 Speaker 1: our front office, because of our ownership group, because of 350 00:17:44,960 --> 00:17:48,120 Speaker 1: the market we play in, the fan base, our stadium, 351 00:17:48,600 --> 00:17:51,240 Speaker 1: all of our resources, right, our operations. So I think 352 00:17:51,240 --> 00:17:53,280 Speaker 1: a lot of you know, it's it's not it look 353 00:17:53,320 --> 00:17:55,399 Speaker 1: it's nice, certainly, I'm sure it doesn't hurt, but I 354 00:17:55,440 --> 00:17:58,119 Speaker 1: don't think it's you know, it's it's probably one of 355 00:17:58,480 --> 00:18:00,840 Speaker 1: ten things that people go through in their minds when 356 00:18:00,880 --> 00:18:03,000 Speaker 1: they decided to, you know, sign with a team. And 357 00:18:03,080 --> 00:18:08,120 Speaker 1: how about the personal opportunities for players, Right, Jimmy Garoppolo quarterback, 358 00:18:08,400 --> 00:18:10,199 Speaker 1: seems to be getting obviously a lot of attention, right, 359 00:18:10,200 --> 00:18:12,200 Speaker 1: he's going to be a quarterback in the Super Bowl. 360 00:18:12,400 --> 00:18:14,199 Speaker 1: How much do you think for for players in their 361 00:18:14,240 --> 00:18:17,440 Speaker 1: own individual brands, kind of getting this far and having 362 00:18:17,520 --> 00:18:20,720 Speaker 1: this spotlight helps them personally? Oh, I think it's a 363 00:18:20,800 --> 00:18:24,359 Speaker 1: huge help. I mean, anytime you play, you think about 364 00:18:24,560 --> 00:18:27,440 Speaker 1: we've obviously played two playoff games now, and you know 365 00:18:27,560 --> 00:18:29,760 Speaker 1: what those ratings are like, and how many people are 366 00:18:29,840 --> 00:18:32,440 Speaker 1: now exposed to the forty Niners that might not necessarily 367 00:18:32,480 --> 00:18:35,800 Speaker 1: be exposed on a normal Sunday all of those things 368 00:18:35,920 --> 00:18:38,920 Speaker 1: calm and and what I love about you know, Jimmy 369 00:18:39,000 --> 00:18:41,840 Speaker 1: in particular, I mean, you know, his main full focus. 370 00:18:41,920 --> 00:18:43,280 Speaker 1: You know, he's turned down probably a lot of these 371 00:18:43,320 --> 00:18:45,520 Speaker 1: opportunities because frankly, his sole focus is to win a 372 00:18:45,600 --> 00:18:48,440 Speaker 1: Super Bowl. And and so we we I think our 373 00:18:48,520 --> 00:18:52,359 Speaker 1: team has benefited from the national spot that we've been in. 374 00:18:52,480 --> 00:18:55,639 Speaker 1: We've gotten we've got flexed into a number of primetime 375 00:18:55,720 --> 00:18:59,240 Speaker 1: games this year, and that's certainly added to the intrigue 376 00:18:59,520 --> 00:19:01,960 Speaker 1: of of our players in both our team, and I 377 00:19:02,040 --> 00:19:05,720 Speaker 1: think that will only continue over time. Um, obviously if 378 00:19:05,760 --> 00:19:08,680 Speaker 1: you win it that that becomes very different. But um, 379 00:19:08,760 --> 00:19:10,639 Speaker 1: we have I think we have a lot of marketable 380 00:19:10,680 --> 00:19:12,680 Speaker 1: guys on our squad right now, if you if you 381 00:19:12,760 --> 00:19:15,240 Speaker 1: just go buy Jersey sales, which again it's probably another 382 00:19:15,320 --> 00:19:18,680 Speaker 1: fanatics thing, you know, whether it's Jimmy or Richard or 383 00:19:19,200 --> 00:19:21,879 Speaker 1: both uh or any of those other guys that are 384 00:19:21,880 --> 00:19:24,000 Speaker 1: at the top of that the kiddle. I mean, geez, 385 00:19:24,480 --> 00:19:27,480 Speaker 1: between all the w w E mentions, I'd like to 386 00:19:27,520 --> 00:19:29,600 Speaker 1: think where the where the w w e's favorite team, 387 00:19:29,640 --> 00:19:32,840 Speaker 1: between Stone Cold and the rock Et, cetera. Um, So 388 00:19:32,920 --> 00:19:34,920 Speaker 1: there's this, there's a lot going on right now within 389 00:19:34,960 --> 00:19:36,960 Speaker 1: our squad because I think we are real likable guys. 390 00:19:37,000 --> 00:19:38,879 Speaker 1: And then they also performed role in the field. I 391 00:19:39,000 --> 00:19:43,879 Speaker 1: feel some cross promotional opportunities coming. I don't know, I 392 00:19:43,920 --> 00:19:45,680 Speaker 1: feel there could be something there. Evan did a great 393 00:19:45,760 --> 00:19:49,960 Speaker 1: story about the Garoppolo shirtless T shirt. Did you get 394 00:19:50,040 --> 00:19:52,520 Speaker 1: one feels great Baby or they don't know the one 395 00:19:52,560 --> 00:19:55,440 Speaker 1: that killed did? Uh? Yes? I do have one? Um. 396 00:19:55,640 --> 00:19:58,160 Speaker 1: And then we're also the fields great baby is down 397 00:19:58,200 --> 00:20:00,760 Speaker 1: in the in the team store, which those things are 398 00:20:01,600 --> 00:20:04,320 Speaker 1: between that we call it the Shanna hat uh and 399 00:20:04,520 --> 00:20:07,920 Speaker 1: he feels great baby. We cannot keep those things in 400 00:20:08,040 --> 00:20:10,840 Speaker 1: stock to be uh. I was joking with my wife 401 00:20:10,880 --> 00:20:12,560 Speaker 1: the other day, it was like, remember when like the 402 00:20:12,640 --> 00:20:14,800 Speaker 1: tick on my elbow thing was like you couldn't buy one? 403 00:20:14,840 --> 00:20:18,600 Speaker 1: It was like, yeah, between the Shanna hat right now, 404 00:20:18,920 --> 00:20:21,440 Speaker 1: which is the red hat he wears with the you know, 405 00:20:21,520 --> 00:20:24,199 Speaker 1: the SF logo and the flat brim um, I'll tell 406 00:20:24,240 --> 00:20:26,639 Speaker 1: you man, we just literally cannot get those things in 407 00:20:26,760 --> 00:20:29,119 Speaker 1: fast enough before they sell out. I feel like there's 408 00:20:29,640 --> 00:20:33,280 Speaker 1: almost the kind of apparel and hats, T shirts, etcetera 409 00:20:33,720 --> 00:20:37,919 Speaker 1: that are not maybe traditional you know, team logo kind 410 00:20:37,960 --> 00:20:40,359 Speaker 1: of things, but are but are more maybe inside jokey 411 00:20:40,800 --> 00:20:42,800 Speaker 1: or more kind of of the moment seemed to be having. 412 00:20:43,720 --> 00:20:45,719 Speaker 1: They seem to be flying off shelves a bit more, 413 00:20:45,800 --> 00:20:48,480 Speaker 1: I think than more traditional stuff. Is that right? Yeah, 414 00:20:48,560 --> 00:20:50,360 Speaker 1: it's been it's been, uh and it's been that way 415 00:20:50,359 --> 00:20:51,840 Speaker 1: for us this year too. If you look at like 416 00:20:51,920 --> 00:20:54,000 Speaker 1: our players, I know, I know a lot has gotten made, 417 00:20:54,119 --> 00:20:56,359 Speaker 1: certainly this past week and then earlier in the season. 418 00:20:56,440 --> 00:21:00,199 Speaker 1: Our players wanting to wear are all white throwback from 419 00:21:00,240 --> 00:21:04,520 Speaker 1: our Super Bowl season and sure Sharon of course has 420 00:21:04,560 --> 00:21:06,960 Speaker 1: been real vocal about it and that we we love 421 00:21:07,040 --> 00:21:09,680 Speaker 1: the units. Shannon wanted to bring him back and was 422 00:21:10,000 --> 00:21:12,800 Speaker 1: his father was here during that time, and um and 423 00:21:12,920 --> 00:21:16,080 Speaker 1: so as we. I think the whole NFL and honestly 424 00:21:16,160 --> 00:21:17,400 Speaker 1: every one of these leadus. I mean, if you look 425 00:21:17,400 --> 00:21:18,840 Speaker 1: at what the NBA has done, and I think it's 426 00:21:18,880 --> 00:21:22,200 Speaker 1: great between the city uniforms, et cetera. I mean, you know, 427 00:21:22,400 --> 00:21:25,560 Speaker 1: bringing more flair, more flavor into some of these sports 428 00:21:25,840 --> 00:21:29,000 Speaker 1: because I think, you know, it attracts all demographics. I mean, 429 00:21:29,040 --> 00:21:31,159 Speaker 1: obviously there's no doubt. Well, I feel we have one 430 00:21:31,200 --> 00:21:34,000 Speaker 1: of the most classic uniforms and all of all of sports, 431 00:21:34,080 --> 00:21:37,440 Speaker 1: between our road and our home jerseys, and we you know, 432 00:21:37,600 --> 00:21:40,040 Speaker 1: we've altered from that in the past, but I would say, 433 00:21:40,160 --> 00:21:41,600 Speaker 1: you know, over the course of the last long as 434 00:21:41,640 --> 00:21:44,080 Speaker 1: I've been here ten years, we've always had those classics. 435 00:21:44,200 --> 00:21:46,960 Speaker 1: But you know we we we brought in all black 436 00:21:47,000 --> 00:21:49,320 Speaker 1: a couple of years ago. That's sold really well now 437 00:21:49,440 --> 00:21:52,359 Speaker 1: to all whites, which everybody loves. So I think the 438 00:21:52,480 --> 00:21:55,760 Speaker 1: NFL um Yeah, I've been having conversations within this week. 439 00:21:55,840 --> 00:21:58,560 Speaker 1: I mean, it's going to continue to evolve and frankly, 440 00:21:58,640 --> 00:22:01,600 Speaker 1: what we might allow of teams indoor Nike as our 441 00:22:01,680 --> 00:22:04,560 Speaker 1: partner to maybe create on behalf of these clubs to 442 00:22:04,720 --> 00:22:07,000 Speaker 1: attract maybe a different fan us limpse. What are we 443 00:22:07,040 --> 00:22:10,040 Speaker 1: talking about the Well, look, I mean there's always been 444 00:22:10,080 --> 00:22:12,679 Speaker 1: this conversation around. You know, if you go to college football, 445 00:22:12,720 --> 00:22:15,240 Speaker 1: it's probably my best example. The Oregon is the one 446 00:22:15,280 --> 00:22:18,160 Speaker 1: that jumps out at me like these neon every week. 447 00:22:18,560 --> 00:22:20,520 Speaker 1: That's exactly right now. I don't think we'll ever get 448 00:22:20,560 --> 00:22:23,240 Speaker 1: to that um wash, and I don't know, certainly not 449 00:22:23,320 --> 00:22:25,280 Speaker 1: in the near future. I haven't heard that. But you know, 450 00:22:25,520 --> 00:22:28,040 Speaker 1: college football has allowed you to change helmet colors and 451 00:22:28,080 --> 00:22:31,320 Speaker 1: all these other things where the NFL probably shot away 452 00:22:31,359 --> 00:22:33,760 Speaker 1: from some of that, and so you know who knows. 453 00:22:33,840 --> 00:22:36,719 Speaker 1: And to me right now, the way it works as 454 00:22:36,720 --> 00:22:39,119 Speaker 1: you've got your your home h or you got your 455 00:22:39,160 --> 00:22:42,800 Speaker 1: home and your road traditionals, then you have your alternate, 456 00:22:43,280 --> 00:22:45,280 Speaker 1: then you have your throwback, and then you have your 457 00:22:45,320 --> 00:22:48,960 Speaker 1: color rush um. And so for us, our blacks are alternate. 458 00:22:49,000 --> 00:22:51,960 Speaker 1: Are all whites are color rush um? And we don't 459 00:22:52,000 --> 00:22:55,120 Speaker 1: have a throwback just yet? Now, you know, will they 460 00:22:55,480 --> 00:22:58,560 Speaker 1: start to say, and there's a lot of you guys 461 00:22:58,640 --> 00:23:00,520 Speaker 1: cover this on the business side. It's not just as 462 00:23:00,520 --> 00:23:02,720 Speaker 1: easy as saying, hey, let's just create a new jersey, Nick, 463 00:23:02,760 --> 00:23:04,280 Speaker 1: He's got to put it in stock. It's got a 464 00:23:04,320 --> 00:23:07,360 Speaker 1: bunch of other stuff that happens. But I do think, um, 465 00:23:07,760 --> 00:23:10,000 Speaker 1: you know, there might be a time where frankly, we 466 00:23:10,000 --> 00:23:12,560 Speaker 1: would maybe allow more jerseys, or we allow maybe a 467 00:23:12,680 --> 00:23:16,440 Speaker 1: changeup of pants and and and and jersey tops or 468 00:23:16,760 --> 00:23:19,960 Speaker 1: helmet change colors. So all of that's on the discussion 469 00:23:20,040 --> 00:23:22,520 Speaker 1: line and have been for a while, and so I 470 00:23:22,600 --> 00:23:25,480 Speaker 1: would imagine those those conversations continue on. I think that 471 00:23:25,720 --> 00:23:28,480 Speaker 1: the NBA, you know, the city uniforms which you were mentioning. 472 00:23:28,520 --> 00:23:30,359 Speaker 1: I think earlier right that Miami, he had had a 473 00:23:30,440 --> 00:23:32,560 Speaker 1: great one. I think those are fantastic. I think most 474 00:23:32,560 --> 00:23:34,680 Speaker 1: people also look at the NFL and think of it 475 00:23:34,800 --> 00:23:37,119 Speaker 1: as maybe doesn't have to be the one that that 476 00:23:37,200 --> 00:23:39,520 Speaker 1: goes out on a limb to make those, you know, 477 00:23:39,680 --> 00:23:42,960 Speaker 1: to to do that innovative thing, right, because the NFL 478 00:23:43,080 --> 00:23:45,600 Speaker 1: is the dominant force right now in in the US 479 00:23:45,640 --> 00:23:48,800 Speaker 1: sports business marketplace, right and they can see and wait 480 00:23:48,880 --> 00:23:50,520 Speaker 1: to see it. Oh that goes, well, maybe we can 481 00:23:50,560 --> 00:23:52,159 Speaker 1: do that later, we can adapt that if we think 482 00:23:52,200 --> 00:23:54,640 Speaker 1: we want to. I think that's right. And I think, 483 00:23:54,760 --> 00:23:57,200 Speaker 1: you know, some of it too, is just uh the 484 00:23:57,320 --> 00:23:59,359 Speaker 1: supply in the in the sense that we don't you know, 485 00:23:59,520 --> 00:24:03,560 Speaker 1: we play what you know, sixteen twenty games total right 486 00:24:03,600 --> 00:24:05,680 Speaker 1: between preseason and regular season, so we don't have to 487 00:24:05,760 --> 00:24:09,280 Speaker 1: share volume of games that these other leagues have and 488 00:24:09,440 --> 00:24:12,560 Speaker 1: so and I think that in and of itself is 489 00:24:12,920 --> 00:24:15,440 Speaker 1: a big shift. And then you're right, there's you know, 490 00:24:15,560 --> 00:24:18,120 Speaker 1: from a league that's we're celebrating a hundred year this year. 491 00:24:18,160 --> 00:24:20,080 Speaker 1: I mean, it's just got a ton of a ton 492 00:24:20,160 --> 00:24:24,280 Speaker 1: of history and um, there's certainly a lot of fans 493 00:24:24,400 --> 00:24:27,359 Speaker 1: that and I probably fall into this frankly that like 494 00:24:27,560 --> 00:24:30,680 Speaker 1: our classics, right, I mean you turn on a game 495 00:24:30,760 --> 00:24:32,560 Speaker 1: and you want to see the classics. You know, if 496 00:24:32,640 --> 00:24:34,520 Speaker 1: I if I, if I were to watch a big 497 00:24:34,600 --> 00:24:37,200 Speaker 1: Kyle's rivalry, you know, call it whatever you want to 498 00:24:37,280 --> 00:24:39,560 Speaker 1: want to pick. And you know, Ohio State, Michigan. I 499 00:24:39,640 --> 00:24:41,440 Speaker 1: might be one of the ones that want to see 500 00:24:41,440 --> 00:24:44,280 Speaker 1: the classic uniforms versus maybe the new ones. And so 501 00:24:44,440 --> 00:24:47,280 Speaker 1: I think there's a balance between if you maybe look 502 00:24:47,320 --> 00:24:50,760 Speaker 1: at practice jersey's, you know that's happened in maybe the 503 00:24:50,840 --> 00:24:52,960 Speaker 1: E p L, where there might be a practice jersey 504 00:24:53,040 --> 00:24:55,440 Speaker 1: or an academy jersey that might be different, And so 505 00:24:55,800 --> 00:24:58,360 Speaker 1: it might not necessarily need to be our game day attire, 506 00:24:58,800 --> 00:25:00,520 Speaker 1: but it could be all may be some of the 507 00:25:00,600 --> 00:25:03,440 Speaker 1: other things that we do. The word the word classic 508 00:25:03,600 --> 00:25:07,160 Speaker 1: was just used. I can think of no more classic 509 00:25:07,400 --> 00:25:11,159 Speaker 1: NFL poster that was on my sister's wall than Joe Montana. 510 00:25:11,920 --> 00:25:14,000 Speaker 1: He's in the odd position of I mean, I believe 511 00:25:14,000 --> 00:25:16,159 Speaker 1: everybody thinks of him as a forty nighter, but he 512 00:25:16,240 --> 00:25:19,000 Speaker 1: also played for the Chiefs. Will you utilize him? I'm 513 00:25:19,040 --> 00:25:21,840 Speaker 1: from a team sponsor, and you're clearly going to have 514 00:25:21,920 --> 00:25:25,040 Speaker 1: events with your business partners in Miami. I would think 515 00:25:25,080 --> 00:25:27,879 Speaker 1: having Joe show up would be advantageous. Is he going 516 00:25:27,920 --> 00:25:33,240 Speaker 1: to be utilized during Super Bowl Week? Yeah, we have so. Um, 517 00:25:34,000 --> 00:25:36,800 Speaker 1: we're still firming up some of these details, but um 518 00:25:36,880 --> 00:25:38,320 Speaker 1: and I don't want to speak on behalf of him 519 00:25:38,320 --> 00:25:40,399 Speaker 1: because I know he's got a lot of commitments, but 520 00:25:40,600 --> 00:25:44,280 Speaker 1: we definitely we have used show. Joe was a big 521 00:25:44,400 --> 00:25:47,560 Speaker 1: part of our game against the Vikings. He was down 522 00:25:47,640 --> 00:25:50,840 Speaker 1: on the field honorary captain, and then last week Steve 523 00:25:50,880 --> 00:25:53,400 Speaker 1: Young and Jerry Rice Ronnery captains. Now we all saw 524 00:25:53,480 --> 00:25:55,840 Speaker 1: what happened postgame with Mike Shannon and Kyle and Jed, 525 00:25:56,520 --> 00:26:00,680 Speaker 1: and so we we have a without giving it away 526 00:26:00,680 --> 00:26:02,600 Speaker 1: because until we haven't told the players yet, but we 527 00:26:02,680 --> 00:26:05,080 Speaker 1: have a number of things in store, um for our 528 00:26:05,240 --> 00:26:09,040 Speaker 1: with our alumni and our current guys. Obviously as a 529 00:26:09,119 --> 00:26:11,480 Speaker 1: five time Super Bowl champs, Um, we have a ton 530 00:26:11,520 --> 00:26:14,240 Speaker 1: of guys in market and that ultimately are going to 531 00:26:14,280 --> 00:26:15,800 Speaker 1: fly to the game that want to be a big 532 00:26:15,920 --> 00:26:19,320 Speaker 1: part of what we're doing. And uh, and I think 533 00:26:19,840 --> 00:26:22,120 Speaker 1: you'll see it in the constant pieces that roll out 534 00:26:22,240 --> 00:26:25,240 Speaker 1: maybe Sunday or Monday, as our team our teams leaving 535 00:26:25,280 --> 00:26:27,959 Speaker 1: from Miami on Sunday. But there's a lot of special 536 00:26:28,040 --> 00:26:30,879 Speaker 1: things that we got planned for our current guys to 537 00:26:30,960 --> 00:26:33,920 Speaker 1: get a real feel for what this means from some 538 00:26:34,040 --> 00:26:36,320 Speaker 1: of our former guys. I wrote something two years ago. 539 00:26:36,359 --> 00:26:39,040 Speaker 1: I think about the kind of the tremendous player appearance 540 00:26:39,119 --> 00:26:42,320 Speaker 1: economy that exists in the Super Bowl kind of in 541 00:26:42,359 --> 00:26:44,520 Speaker 1: the in the ten days on site leading up to 542 00:26:45,200 --> 00:26:46,479 Speaker 1: up to the games. And and there are a lot 543 00:26:46,520 --> 00:26:48,800 Speaker 1: of players, current players and former ones not even connected 544 00:26:48,840 --> 00:26:50,840 Speaker 1: to the two teams, you know, who can make some 545 00:26:51,080 --> 00:26:54,080 Speaker 1: serious money by doing a few chalk talks, by going 546 00:26:54,160 --> 00:26:56,879 Speaker 1: to a few parties, by doing a few radio appearances, 547 00:26:57,119 --> 00:26:59,040 Speaker 1: et cetera. It's a whole vibrant economy down there that 548 00:26:59,040 --> 00:27:01,760 Speaker 1: I think a lot of fans don't actually know about. Yeah, 549 00:27:01,800 --> 00:27:03,359 Speaker 1: I mean the lead up, you guys know this. I 550 00:27:03,400 --> 00:27:08,200 Speaker 1: mean this year just size volume, audience. I mean, it's 551 00:27:08,359 --> 00:27:12,440 Speaker 1: it's it's crazy. And uh, you know, as a participating team, 552 00:27:12,480 --> 00:27:14,760 Speaker 1: it's I've been I've been lucky enough to now have this. 553 00:27:14,920 --> 00:27:18,399 Speaker 1: This is my second go around. Um, we participated in twelve. 554 00:27:18,960 --> 00:27:21,000 Speaker 1: I probably do it very differently from one. And we 555 00:27:21,080 --> 00:27:24,760 Speaker 1: don't participate. You know when we don't participate, Uh, Thursday 556 00:27:24,840 --> 00:27:27,560 Speaker 1: through Saturday is probably the most important and Sunday. I'm 557 00:27:27,600 --> 00:27:30,119 Speaker 1: like any other fan watching, you know, and and this 558 00:27:30,280 --> 00:27:33,320 Speaker 1: go around Thursday to Saturday is important. We care about 559 00:27:33,359 --> 00:27:34,960 Speaker 1: We got to put on a great event and show 560 00:27:35,119 --> 00:27:37,399 Speaker 1: and make sure our players are good. But frankly, I 561 00:27:37,520 --> 00:27:40,960 Speaker 1: care more about Sunday than anything else. So, uh, you know, 562 00:27:41,040 --> 00:27:44,000 Speaker 1: it's funny how these things have ebbs and flows, uh, 563 00:27:44,440 --> 00:27:46,320 Speaker 1: you know, depending upon where you're at in the game. 564 00:27:46,560 --> 00:27:48,440 Speaker 1: And I want to ask you, you know, taking you know, 565 00:27:48,440 --> 00:27:50,200 Speaker 1: aside from the forty niners, obviously, this has been a 566 00:27:50,240 --> 00:27:51,679 Speaker 1: great year for you guys. It seems to have been 567 00:27:51,800 --> 00:27:54,879 Speaker 1: a pretty good year business wise for the NFL at large. 568 00:27:55,080 --> 00:27:57,720 Speaker 1: Rating ratings are up, and that's a perfect time because 569 00:27:57,840 --> 00:28:00,000 Speaker 1: you know, some some some big media contracts are about 570 00:28:00,000 --> 00:28:03,320 Speaker 1: to start getting negotiated. Kind of how would you characterize 571 00:28:03,440 --> 00:28:06,800 Speaker 1: where the NFL is right now league wise? From a 572 00:28:06,880 --> 00:28:11,680 Speaker 1: from a business standpoint, I think we're in a terrific place. Um. Again, 573 00:28:11,920 --> 00:28:14,480 Speaker 1: you know, I've been with the NFL now. I think 574 00:28:14,560 --> 00:28:18,800 Speaker 1: this is my fourteenth year in some capacity, between working 575 00:28:19,119 --> 00:28:21,400 Speaker 1: um for the Cowboys and then the forty nine ers, 576 00:28:22,320 --> 00:28:24,919 Speaker 1: And you know, I'm privileged enough to go to these 577 00:28:25,000 --> 00:28:27,600 Speaker 1: league meetings and here the updates and see the ratings 578 00:28:27,680 --> 00:28:30,120 Speaker 1: and and frankly, I think our games in a really 579 00:28:30,160 --> 00:28:33,119 Speaker 1: good spot. I think we have great young stars. Um. 580 00:28:33,640 --> 00:28:36,120 Speaker 1: You know, certainly at the quarterback position, we're gonna play 581 00:28:36,160 --> 00:28:38,959 Speaker 1: one on Sunday. Um, you know we like our guy too, 582 00:28:39,080 --> 00:28:42,000 Speaker 1: is also very young. Yeah, I have one. You're facing one, right, 583 00:28:42,240 --> 00:28:44,760 Speaker 1: that's right. So um. And and you know, if you 584 00:28:44,800 --> 00:28:47,360 Speaker 1: look at the parody, I think, you know, going into 585 00:28:47,440 --> 00:28:49,800 Speaker 1: this season, obviously, look where we finished last year and 586 00:28:49,840 --> 00:28:52,240 Speaker 1: where we're at now. You know, a lot of fan 587 00:28:52,320 --> 00:28:56,200 Speaker 1: bases going into any given NFL season really truly have hope. 588 00:28:56,280 --> 00:28:59,040 Speaker 1: And you know, I don't know how many other leaves 589 00:28:59,120 --> 00:29:01,000 Speaker 1: can say that, And I think it it lends itself 590 00:29:01,080 --> 00:29:03,240 Speaker 1: to what you're seeing from a ratings perspective and what 591 00:29:03,360 --> 00:29:07,840 Speaker 1: you're seeing from a from a in market local revenue perspective. 592 00:29:07,880 --> 00:29:10,560 Speaker 1: As far as our buildings being full. Now, now we 593 00:29:10,680 --> 00:29:13,440 Speaker 1: all have, um, you know, challenges, but I think that 594 00:29:13,960 --> 00:29:16,760 Speaker 1: our opportunities are are vast and you know, as we 595 00:29:16,880 --> 00:29:19,720 Speaker 1: think about the future of the game, UM, I'm really 596 00:29:19,800 --> 00:29:22,680 Speaker 1: really excited about from a business perspective of person that's 597 00:29:22,680 --> 00:29:24,840 Speaker 1: in charge it on this side, the opportunities that are 598 00:29:24,920 --> 00:29:27,840 Speaker 1: in front of us to to widen our sort of 599 00:29:28,120 --> 00:29:31,280 Speaker 1: our scope or or or take advantage of the opportunities 600 00:29:31,320 --> 00:29:32,480 Speaker 1: that might be in front of us in the next 601 00:29:32,520 --> 00:29:35,480 Speaker 1: couple of years. Commissioner Goodell, Roger Goodell has said, you know, 602 00:29:35,560 --> 00:29:37,680 Speaker 1: he has a goal of billion in league revenue by 603 00:29:38,960 --> 00:29:41,240 Speaker 1: do we think that is looking on pace? Do we 604 00:29:41,280 --> 00:29:44,160 Speaker 1: think that could under more? How do you feel about 605 00:29:44,160 --> 00:29:47,880 Speaker 1: that target right now? I will not speak for the commissioner. 606 00:29:48,200 --> 00:29:51,920 Speaker 1: Um no, I I well, without without commenting on the 607 00:29:52,160 --> 00:29:54,920 Speaker 1: actual revenue goal or you know, uh, you're better off 608 00:29:54,960 --> 00:29:57,360 Speaker 1: probably having a Brian rolapp or somebody like like that 609 00:29:57,520 --> 00:29:59,320 Speaker 1: answers to some of those questions and relative to the 610 00:29:59,440 --> 00:30:02,600 Speaker 1: next broadcas s rights. But start, hold on, hold on 611 00:30:02,720 --> 00:30:05,640 Speaker 1: out to put it in football parlace. You just punted, Yeah, 612 00:30:05,960 --> 00:30:09,480 Speaker 1: just fun. So I would say that, um, it's gonna 613 00:30:09,520 --> 00:30:11,240 Speaker 1: be you know, like it's a combination of both the 614 00:30:11,320 --> 00:30:14,000 Speaker 1: national revenue streams and the local and the local teams 615 00:30:14,200 --> 00:30:16,440 Speaker 1: and uh, and I think the league is doing a 616 00:30:16,520 --> 00:30:21,120 Speaker 1: really good job, you know, between Brian Rine's group. I mean, 617 00:30:21,160 --> 00:30:24,200 Speaker 1: I'll leave a bunch of people out, Chris Halpin, you know, Hanstrot, 618 00:30:24,240 --> 00:30:26,280 Speaker 1: all the all the people that are working you know, 619 00:30:26,400 --> 00:30:28,160 Speaker 1: Mary and all the people are working really hard on 620 00:30:28,200 --> 00:30:31,400 Speaker 1: the next broadcast rights agreements, all of the commercial rights 621 00:30:31,440 --> 00:30:34,600 Speaker 1: from a sponsorship perspective. And then the way I look 622 00:30:34,640 --> 00:30:36,520 Speaker 1: at it is, you know, my job is to make 623 00:30:36,560 --> 00:30:39,720 Speaker 1: sure that our local market is doing what what what 624 00:30:39,880 --> 00:30:43,080 Speaker 1: we should relative to our size, um, our fan base, 625 00:30:43,240 --> 00:30:46,000 Speaker 1: our stadium, et cetera. Because we're part of that pie. 626 00:30:46,440 --> 00:30:49,680 Speaker 1: And um, I think all thirty two teams probably feel 627 00:30:49,720 --> 00:30:51,320 Speaker 1: that Mark Donovan is a good friend of mine. We're 628 00:30:51,320 --> 00:30:53,880 Speaker 1: gonna play feels the exact same way like him. And 629 00:30:53,960 --> 00:30:55,479 Speaker 1: ized job is to do the best job we can 630 00:30:55,560 --> 00:30:57,480 Speaker 1: on our local market to add to that pie. Who 631 00:30:57,560 --> 00:30:59,880 Speaker 1: knows where it goes to, but I feel good about 632 00:30:59,880 --> 00:31:01,640 Speaker 1: the prospects of it. And then let me get you 633 00:31:01,680 --> 00:31:03,680 Speaker 1: out on this then, and this one point won't be 634 00:31:03,760 --> 00:31:05,840 Speaker 1: quite as controversial as having to kind of pin down 635 00:31:05,880 --> 00:31:11,440 Speaker 1: the commissioner. How critical to the success of not only 636 00:31:11,600 --> 00:31:14,520 Speaker 1: the major broadcast networks, but of course the cable and 637 00:31:14,840 --> 00:31:17,400 Speaker 1: some of these tech companies that perhaps could be bidders 638 00:31:17,440 --> 00:31:22,320 Speaker 1: for NFL rights. How critical is the programming that the 639 00:31:22,640 --> 00:31:27,280 Speaker 1: NFL puts out there in terms of drawing eyeballs, monetizing 640 00:31:27,320 --> 00:31:32,440 Speaker 1: those eyeballs, and promoting other parts of their lineup. Oh, 641 00:31:32,480 --> 00:31:33,960 Speaker 1: I don't think I'm going out on a limb here. 642 00:31:34,000 --> 00:31:36,760 Speaker 1: I think it's extremely critical. Um. You know, you can 643 00:31:36,800 --> 00:31:39,520 Speaker 1: look at any one of these executives in their comments 644 00:31:39,600 --> 00:31:43,360 Speaker 1: in and around the importance of NFL football. You know, 645 00:31:43,440 --> 00:31:45,880 Speaker 1: whether it's you know, forty six or forty seven, the 646 00:31:45,960 --> 00:31:50,200 Speaker 1: top fifty, ninety seven, the top hundred, you all have 647 00:31:50,320 --> 00:31:53,120 Speaker 1: probably wrappled off the stats better than I will. But um, 648 00:31:53,640 --> 00:31:55,280 Speaker 1: there's no doubt. I mean if you look at just 649 00:31:55,400 --> 00:31:58,480 Speaker 1: our our local market, I mean we were up almost six, 650 00:31:59,080 --> 00:32:02,280 Speaker 1: if not sixty per cent local television ratings um here. 651 00:32:02,400 --> 00:32:05,280 Speaker 1: And so I think it's critical if you if you 652 00:32:05,520 --> 00:32:07,479 Speaker 1: if you look at the two streams of content right 653 00:32:07,520 --> 00:32:11,000 Speaker 1: whether it's live sports or or cable news. Given what's 654 00:32:11,040 --> 00:32:13,680 Speaker 1: going on in the world right now, I mean, those 655 00:32:13,680 --> 00:32:15,960 Speaker 1: are the two things strong the eyeballs, and I don't 656 00:32:15,960 --> 00:32:18,040 Speaker 1: see that change in anytime soon. And as long as 657 00:32:18,080 --> 00:32:20,360 Speaker 1: we keep putting a good product on the field, I 658 00:32:20,520 --> 00:32:23,000 Speaker 1: frankly think it will be critical to these businesses to 659 00:32:23,240 --> 00:32:25,880 Speaker 1: make sure that NFL games are part of their broadcast. 660 00:32:26,440 --> 00:32:29,920 Speaker 1: There's only one person that Roger Goodell and the owners 661 00:32:30,000 --> 00:32:32,360 Speaker 1: need to fear judging from the numbers that I have 662 00:32:32,440 --> 00:32:34,440 Speaker 1: seen in the last week or two, do you know 663 00:32:34,520 --> 00:32:37,600 Speaker 1: who that person is? There's only one person that needs 664 00:32:37,640 --> 00:32:43,840 Speaker 1: to be feared. Alex Trebec. That's it, the man puts 665 00:32:44,440 --> 00:32:49,240 Speaker 1: champions together. It's Alex Trebeck or or or what my 666 00:32:49,520 --> 00:32:51,600 Speaker 1: my wife? I asked my wife this, what what was 667 00:32:51,720 --> 00:32:53,600 Speaker 1: the games that are what were the events that weren't 668 00:32:53,640 --> 00:32:56,840 Speaker 1: in the top We weren't NFL games? And somehow or another, 669 00:32:57,400 --> 00:33:00,400 Speaker 1: she guess the Macy's Day parade, which was right. And 670 00:33:00,640 --> 00:33:03,760 Speaker 1: so I am not one that watch. I watched the 671 00:33:03,880 --> 00:33:06,640 Speaker 1: Rose Bowl parade. Um, but I was surprised. I think 672 00:33:06,720 --> 00:33:08,800 Speaker 1: you just put that on hoping that the NFL game 673 00:33:08,840 --> 00:33:12,120 Speaker 1: is on already? Yeah, exactly where where are the Lions on? 674 00:33:12,760 --> 00:33:14,720 Speaker 1: Maybe that maybe it's that's a that's a good way 675 00:33:14,720 --> 00:33:16,760 Speaker 1: to think about NFL too, is sort of pre and 676 00:33:16,880 --> 00:33:20,320 Speaker 1: post lead in and out is a good way to 677 00:33:20,360 --> 00:33:23,000 Speaker 1: put those events on true story And we'll let you 678 00:33:23,040 --> 00:33:25,440 Speaker 1: out on this. Al Guido, president of the forty Niners. 679 00:33:25,800 --> 00:33:29,320 Speaker 1: Jackson Sashtik my son, I think age seven, I think 680 00:33:29,400 --> 00:33:31,840 Speaker 1: he was seven at the time, played a paper boy 681 00:33:32,280 --> 00:33:36,480 Speaker 1: in the parade. That's awesome. So we have him in 682 00:33:36,560 --> 00:33:39,959 Speaker 1: the car like uncomfortably old, zipped up in a jacket 683 00:33:40,000 --> 00:33:41,760 Speaker 1: with a scarf and one of those paper hats, just 684 00:33:41,800 --> 00:33:44,320 Speaker 1: like waving out of the window. And when we were done, like, hey, 685 00:33:44,320 --> 00:33:45,760 Speaker 1: do you want to do it next year? He's like no, 686 00:33:47,240 --> 00:33:49,880 Speaker 1: So more fun for us than him. But speaking of fun, 687 00:33:50,000 --> 00:33:51,920 Speaker 1: hope you enjoy your time in Miami. We will see 688 00:33:51,920 --> 00:33:55,160 Speaker 1: you there. Thanks, guys, appreciated time. That's Al Guido, president 689 00:33:55,240 --> 00:33:58,800 Speaker 1: of the NFC champion San Francisco forty Niners. Our thanks 690 00:33:58,880 --> 00:34:01,640 Speaker 1: to him for joining us today on the Bloomberg Business 691 00:34:01,680 --> 00:34:05,160 Speaker 1: of Sports Show. And I have a wife who just 692 00:34:05,440 --> 00:34:10,120 Speaker 1: went bananas when they won the NFC Championship, running around 693 00:34:10,280 --> 00:34:13,680 Speaker 1: Ronnie lot Jersey. Yes, she was, you know, it's she 694 00:34:13,920 --> 00:34:17,719 Speaker 1: loves this team, say, ever since Joe Montana and that era, 695 00:34:18,239 --> 00:34:22,160 Speaker 1: she adored him. So the weekend that they won, and 696 00:34:22,320 --> 00:34:25,640 Speaker 1: being Alliance fan, let's put it this way, she told 697 00:34:25,680 --> 00:34:27,560 Speaker 1: me to come into the room as the game is 698 00:34:27,600 --> 00:34:30,040 Speaker 1: on and said, come here, honey, come watch a real team. 699 00:34:30,239 --> 00:34:33,480 Speaker 1: And I'm like that that was that was really insult 700 00:34:34,160 --> 00:34:36,279 Speaker 1: I mean, I like listening to Al just sort of 701 00:34:36,840 --> 00:34:40,520 Speaker 1: delineate what comes next, the process of the week and 702 00:34:41,120 --> 00:34:43,719 Speaker 1: how big this is and how much he has to do. 703 00:34:44,000 --> 00:34:46,200 Speaker 1: And I did not know that the week before the 704 00:34:46,280 --> 00:34:49,200 Speaker 1: four teams went down. So you're kind of sitting there 705 00:34:49,280 --> 00:34:50,919 Speaker 1: with the team you're about to beat. You just don't 706 00:34:51,000 --> 00:34:54,000 Speaker 1: know which team is going to advance and the details 707 00:34:54,080 --> 00:34:58,040 Speaker 1: with which everything is programmed, and how the business partners 708 00:34:58,080 --> 00:35:00,719 Speaker 1: are brought in, how the team then look too. And 709 00:35:00,760 --> 00:35:05,040 Speaker 1: I'm gonna use an industry buzzword activate on their appearance, 710 00:35:05,120 --> 00:35:07,560 Speaker 1: and then what they do in the weeks and months 711 00:35:07,600 --> 00:35:10,759 Speaker 1: and years afterward, how do they take advantage of it. 712 00:35:11,000 --> 00:35:12,839 Speaker 1: Just fascinating to listen to it. I love the idea 713 00:35:12,880 --> 00:35:15,960 Speaker 1: of executives down we two weeks before the Super Bowl thinking, 714 00:35:16,000 --> 00:35:18,000 Speaker 1: oh this is cool. Uh I hope we're here. I 715 00:35:18,080 --> 00:35:20,239 Speaker 1: hope it's us. I hope I'm here in another week. 716 00:35:20,719 --> 00:35:23,640 Speaker 1: Another another thing, you know, my takeaway from from al 717 00:35:23,840 --> 00:35:25,880 Speaker 1: you know, super interesting. You know, the NFL seems like 718 00:35:25,960 --> 00:35:28,560 Speaker 1: it's in a very good position right now. It's not 719 00:35:28,719 --> 00:35:31,360 Speaker 1: just the forty nine ers, it's not just it's not 720 00:35:31,480 --> 00:35:34,200 Speaker 1: just the Kansas City Chiefs. Ratings have been up. You 721 00:35:34,280 --> 00:35:36,239 Speaker 1: heard him say it. You know, it's a good time 722 00:35:36,320 --> 00:35:39,080 Speaker 1: for the league right now, heading into these negotiations, and 723 00:35:39,160 --> 00:35:41,040 Speaker 1: he really believes and he's not wrong. If if you 724 00:35:41,080 --> 00:35:43,400 Speaker 1: put a good product on the field, the NFL is 725 00:35:43,440 --> 00:35:46,920 Speaker 1: going to remain, you know, absolute must have for a 726 00:35:47,000 --> 00:35:48,840 Speaker 1: lot of these broadcasts. And because it's a must have, 727 00:35:49,239 --> 00:35:53,839 Speaker 1: it's gonna be a lot of dollars. It feels better 728 00:35:53,880 --> 00:35:56,200 Speaker 1: to be number one than number five a number. Because 729 00:35:56,239 --> 00:35:57,719 Speaker 1: of Mike, we have a chance to go for three 730 00:35:57,800 --> 00:35:59,440 Speaker 1: in a row, good numbers at a good time. When 731 00:35:59,440 --> 00:36:01,520 Speaker 1: I first are wearing the number, how we just have 732 00:36:01,640 --> 00:36:05,439 Speaker 1: the Floomberg business of sports. The number of the week. 733 00:36:05,760 --> 00:36:08,880 Speaker 1: Time now for the number of the week. And Pete Coats, 734 00:36:09,280 --> 00:36:12,839 Speaker 1: who was also listener and friend of the program here, 735 00:36:13,200 --> 00:36:14,919 Speaker 1: used to be in the sports department. We love Pete 736 00:36:14,960 --> 00:36:16,840 Speaker 1: coat It was a great idea. I met him upstairs 737 00:36:16,880 --> 00:36:18,680 Speaker 1: and he said, I have a suggestion for you. Yeah, 738 00:36:19,239 --> 00:36:22,640 Speaker 1: so that the audience at home can play along. We're 739 00:36:22,680 --> 00:36:25,240 Speaker 1: going to set it up kind of like a trivia question. 740 00:36:25,480 --> 00:36:27,480 Speaker 1: So when I give you this number of the week 741 00:36:27,600 --> 00:36:29,640 Speaker 1: the Jeopardy theme music, you can think about it while 742 00:36:29,680 --> 00:36:32,040 Speaker 1: while we bandy about people can try and come up 743 00:36:32,040 --> 00:36:35,600 Speaker 1: with the answer. Here's the number of the week. Seven. Now, 744 00:36:36,080 --> 00:36:38,160 Speaker 1: I don't think that's the way Pete, no no no, no, no, 745 00:36:38,200 --> 00:36:42,600 Speaker 1: no no no. If you can split between the Kansas 746 00:36:42,640 --> 00:36:47,040 Speaker 1: City Chiefs and the San Francisco forty nine is split 747 00:36:47,160 --> 00:36:51,520 Speaker 1: the difference between how many appearances those teams have made 748 00:36:51,560 --> 00:36:53,440 Speaker 1: it to the Super Bowl, I think I have a guess. 749 00:36:54,160 --> 00:36:56,240 Speaker 1: I'm saying the number. You want to know the total 750 00:36:56,400 --> 00:36:59,239 Speaker 1: have a total of s? I think I think the 751 00:36:59,320 --> 00:37:02,520 Speaker 1: better number of these? What are the total the total appearances? Right? Well, 752 00:37:02,600 --> 00:37:04,680 Speaker 1: that's that's what I'm getting at, the total number of 753 00:37:04,760 --> 00:37:08,120 Speaker 1: appearances between the two teams, right seven? Give me the 754 00:37:08,280 --> 00:37:11,080 Speaker 1: split between five and two. That's that's what I want 755 00:37:11,120 --> 00:37:14,520 Speaker 1: to guess. To five and two. Yeah, that's it, And 756 00:37:14,600 --> 00:37:21,600 Speaker 1: now I guess it. But the one where the Arkansas 757 00:37:21,640 --> 00:37:24,600 Speaker 1: City Chiefs was the last one where just I love 758 00:37:24,640 --> 00:37:30,680 Speaker 1: Hank stram Man. What about Lenny Dawson. Yeah, Christokoya says 759 00:37:30,719 --> 00:37:32,759 Speaker 1: what the first two? Am I read about that the 760 00:37:32,800 --> 00:37:35,120 Speaker 1: Chiefs were in the first two Super Bowls? Are you? 761 00:37:35,239 --> 00:37:38,160 Speaker 1: And then haven't been? If? Are you were there? Now? 762 00:37:38,800 --> 00:37:42,600 Speaker 1: The first one was the Chiefs Green Bay? Okay, I'm 763 00:37:42,640 --> 00:37:44,279 Speaker 1: not sure if I thought the Chiefs were it was 764 00:37:44,320 --> 00:37:45,840 Speaker 1: certainly two of the early ones. Right. It's been a 765 00:37:45,920 --> 00:37:48,040 Speaker 1: long time since they've been here. And and the Niners 766 00:37:48,120 --> 00:37:49,920 Speaker 1: were in the Super Bowl for four or f not 767 00:37:50,000 --> 00:37:52,640 Speaker 1: even Joe when the lights when the lights went out, 768 00:37:52,800 --> 00:37:57,439 Speaker 1: very controversial nights. I got to look it up. You've 769 00:37:57,480 --> 00:38:00,359 Speaker 1: been listening the Bloomberg Business of Sports, where you're each 770 00:38:00,400 --> 00:38:02,800 Speaker 1: and every week at the same time, plus online wherever 771 00:38:02,880 --> 00:38:06,840 Speaker 1: you get your podcast. You can catch those Mondays, Wednesdays 772 00:38:06,840 --> 00:38:09,320 Speaker 1: and Thursdays at Michael Bar on Twitter at Big Bar Sports. 773 00:38:09,520 --> 00:38:12,560 Speaker 1: I'm Evan Novie Williams at Novie Underschool for Williams, and 774 00:38:12,640 --> 00:38:15,320 Speaker 1: I'm Scott Sashnik. You can follow me on Twitter at Sasnik. 775 00:38:15,440 --> 00:38:17,400 Speaker 1: Thank you very much for joining us. Please tune in 776 00:38:17,520 --> 00:38:19,880 Speaker 1: next week when we once again speak with the biggest 777 00:38:19,920 --> 00:38:22,719 Speaker 1: and brightest in the sports business industry. You're listening to 778 00:38:22,760 --> 00:38:26,040 Speaker 1: Bloomberg Business of Sports from Bloomberg Radio around the world.