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Speaker 1: Welcome into the lounge presented by DraftKings. We are thrilled

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Speaker 1: to sit down with Ravens Senior Vice president of Marketing

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Speaker 1: Brad Downs, who has a special reveal for fans.

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Speaker 2: We've been sitting on this for a while. Fans have

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Speaker 2: been waiting. You.

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Speaker 1: Have you heard from any fans you know about any

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Speaker 1: kind of special uniform thing.

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Speaker 2: Have they been clamoring for.

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Speaker 3: The No, No, we don't hear anything from fans about

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Speaker 3: un terms. Every time another team on veil's uniforms any

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Speaker 3: uniform piece, we are two things. When are we going

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Speaker 3: to get something? Why can't we have nice things? And

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Speaker 3: then as long as it's not the gold pants. So

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Speaker 3: those are those are the most common comments we hear

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Speaker 3: from our fans.

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Speaker 4: Yes, and so today we're excited to announce the gold Pants. Ryan, Yeah,

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Speaker 4: here we go. No, do we have a new helmet?

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Speaker 4: And so you have it covered up here in this bag.

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Speaker 4: And Mick hasn't seen this.

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Speaker 2: It's seen it, of course, Brad's seen it. I have not.

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Speaker 2: So let's unvail this a true reaction video. Let's go

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Speaker 2: do it.

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Speaker 3: Let's let let's do it. Let's get it out here.

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Speaker 4: And by the way, if you're listening to the audio

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Speaker 4: version of this, you obviously can't see the helmet. So

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Speaker 4: what I would encourage you to do is you can

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Speaker 4: go look at it. We've got to put pictures posted

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Speaker 4: on our app or website across social media. Also, you

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Speaker 4: can watch the video version of the lounge here with Ryan,

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Speaker 4: Brad and I and you can see the full reaction.

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Speaker 4: So I just want to give that preface there. If

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Speaker 4: you're listening to this version, you need to check out

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Speaker 4: the pictures and video to really get a full perspective

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Speaker 4: of this helmet as we unveil it for you.

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Speaker 3: Now, all right, are you ready? I feel like we

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Speaker 3: need a drummer hitting. Here we go? You ready?

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Speaker 1: All right?

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Speaker 2: That's sick, the bad and purple. That's real sick front facing.

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Speaker 3: Birdie head, facing Birdie head.

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Speaker 2: I like the gold kind of stripes up the middle.

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Speaker 3: Those are our gold Talent stripes.

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Speaker 2: Did not know? That's very cool? That is sick. Yeah,

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Speaker 2: I really love that.

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Speaker 3: Awesome. Yeah man, Yeah, it's been great. It's been fun

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Speaker 3: working on it. Yeah, okay, And it'll be and it'll

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Speaker 3: be paired with our our Color Rush jersey yeah so

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Speaker 3: and Color Rush uniform which we didn't wear last year,

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Speaker 3: so that'll be making a comeback this year, right, and

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Speaker 3: I can I can feel good about saying that the

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Speaker 3: purple matches the color Rush, the gold matches spot on.

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Speaker 3: So it'll it'll be a purple rising, is what we're

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Speaker 3: calling the helmet and the new name for our color

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Speaker 3: Rush uniforms. We're going to call it Purple Rising.

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Speaker 2: So that's cool.

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Speaker 3: Yeah, excited about.

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Speaker 1: It all right, So tell us how this all started.

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Speaker 1: Tell us the story behind this coming to fruition.

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Speaker 3: Yeah, so you know, really the league changed the policy

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Speaker 3: on alternate helmets. I think it was twenty twenty two. Yeah,

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Speaker 3: so you know, I'm a uniform guy, helmet junkie. I

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Speaker 3: love that, so, I mean I've been waiting for this

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Speaker 3: day for a long time. So but when that policy

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Speaker 3: got changed, you know, we started having conversations about it,

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Speaker 3: and we know our fans have clamored for it, for

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Speaker 3: they just like new stuff, right, A lot of fans

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Speaker 3: like new stuff. But our uniforms have a nice traditional

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Speaker 3: feel and we've had a lot of success in them,

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Speaker 3: so you know, we don't want to be that team

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Speaker 3: that changes all the time. We like the tradition that

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Speaker 3: we've built, and so we've had conversations for years on

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Speaker 3: these and thought about this for years, and then it

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Speaker 3: really the conversation really dialed up a couple of years ago,

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Speaker 3: really before the twenty three season. I feel like we

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Speaker 3: were close, but we didn't quite get there. We weren't

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Speaker 3: quite satisfied. We were looking at so many options.

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Speaker 2: How many options do you think you looked at it?

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Speaker 3: I looked this up yesterday. I think I have at

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Speaker 3: least fourteen options of helmets. Wow. And that doesn't even

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Speaker 3: include swapping dec and things like that logos stripes. I

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Speaker 3: mean there's countless yees. Okay, So yeah, we narrowed it

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Speaker 3: down to two and then and then this was this

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Speaker 3: was the direction that we went interesting.

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Speaker 2: So cool.

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Speaker 4: So you said that this goes back to the helmet

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Speaker 4: rule change in twenty twenty two. How long like back

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Speaker 4: up to like how long this process really takes to

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Speaker 4: come to fruition? Like do you get in a room

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Speaker 4: and you start having conversations around this, you know, three

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Speaker 4: years ago and thinking like what would an alternate helmet

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Speaker 4: look like?

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Speaker 2: Like?

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Speaker 4: Kind of take us inside the process of exactly when

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Speaker 4: these conversations started and then what went into it before

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Speaker 4: the announcement today.

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Speaker 3: Yeah, so it starts with a conversation, you know, with

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Speaker 3: Sashi Sashi Brown, and you know, hey, do we have

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Speaker 3: an appetite for this? And you start kind of having

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Speaker 3: some of those discussions to see if we have an

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Speaker 3: appetite for it. We did, And then you start working

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Speaker 3: with the league a little bit. You talk through the brand.

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Speaker 3: We sent them a bunch of of information on our brand.

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Speaker 3: You know, they work with Nike closely on uniforms and

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Speaker 3: the uniform closet, you know, so we started with kind

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Speaker 3: of a bigger conversation about everything uniform helmets, the whole

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Speaker 3: nine yards, and with a focus on the alternate helmet program,

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Speaker 3: but then how that fits within our uniform closet and

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Speaker 3: things like that. So it's really you know, you work

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Speaker 3: with multiple people. What seems so simple to just like, hey, pull,

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Speaker 3: let's put a purple and gold helmet out to go

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Speaker 3: with Color Rush. We're just very thorough. We want to

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Speaker 3: make sure that we've got the right mix, that we've

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Speaker 3: got the right feedback, that everybody's happy with it. So

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Speaker 3: when we get to this point, everybody here is happy,

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Speaker 3: happy with it. Players are excited about it, and we're

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Speaker 3: ready to see it on the field.

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Speaker 1: So, Brad, you're father like us, and so you know

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Speaker 1: that whenever you get something or kid the kids get

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Speaker 1: something new, they ask, well, what else you got?

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Speaker 3: Yeah?

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Speaker 1: Right, So I'm sure one of the first questions and

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Speaker 1: fans are going to be, well, do we get the

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Speaker 1: alternate uniform?

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Speaker 4: Yeah?

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Speaker 3: I know, it's it's it's yeah. It won't take long

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Speaker 3: before before it's like, this is old news, what's next.

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Speaker 3: I mean, that's the way it goes exactly.

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Speaker 1: You know.

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Speaker 3: One of the differences with this is and that was

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Speaker 3: part of the process, right, this is we're putting this

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Speaker 3: on top of an existing uniform combination that we have,

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Speaker 3: which which contributed to the design of it, and which

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Speaker 3: contributed to which helmet we did. You know, we looked

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Speaker 3: at a lot of different colors and options. I mean,

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Speaker 3: obviously there's only so many colors we can look at,

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Speaker 3: so we didn't We decided not to roll out a

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Speaker 3: new alternate uniform with the alternate helmet. That's been part

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Speaker 3: of the conversation around uniforms in general. But you know,

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Speaker 3: instead a great opportunity to use that and kind of

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Speaker 3: bring back that that purple rising uniform and and create

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Speaker 3: a helmet to go with that.

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Speaker 4: So, at what point was this thing finalized? Like when

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Speaker 4: did you We're sitting here and it's we're announcing on

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Speaker 4: June seventeenth. At what point do you have this helmet

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Speaker 4: locked in a closet the vault, keeping it keeping keeping

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Speaker 4: it away from Ryan's eyes until today? At what point

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Speaker 4: do you get that helmet and it's signed, sealed and

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Speaker 4: delivered and you know this is going to be the

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Speaker 4: helmet that gets unveiled at a certain point.

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Speaker 3: It was around late October early November is when we

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Speaker 3: dialed it in.

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Speaker 2: Wow, So youve was sitting on this for a little one.

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Speaker 3: Sitting on it for a while, and there's been a

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Speaker 3: nondescript white box sitting in my office for a couple

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Speaker 3: of months now that you know, just sits there and lockets.

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Speaker 3: It's been it's become white noise in there at this point.

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Speaker 3: So it's exciting. You know, I made a comment today,

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Speaker 3: I can't wait to just let the helmet out of

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Speaker 3: the box and sit in my office. But yeah, So

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Speaker 3: so we we finalized this direction probably early November, and

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Speaker 3: then a final round of making sure that you know,

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Speaker 3: the owner's good with it, that you know, Eric John

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Speaker 3: our good with it, so that everybody's everybody's on the

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Speaker 3: same page, united on the helmet. Everybody likes the helmet.

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Speaker 3: And then and then we did the official go ahead.

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Speaker 1: So is there any like player input do you bounce

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Speaker 1: it off Roquan, It's really the question.

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Speaker 3: You know Keniko, who obviously is instrumental in this process. Yeah,

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Speaker 3: Caniko our equipment manager. He has been instrumental in the

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Speaker 3: process as well and spent a lot of time with

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Speaker 3: he and his team. And you know, it's amazing how

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Speaker 3: quick they can change out face masks and decals and

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Speaker 3: things like that. So as we've got these shells that

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Speaker 3: Riddell sent along, we can look at them in different

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Speaker 3: setups and things like that. And he may have gotten

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Speaker 3: a couple of players eyes on it. He may have

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Speaker 3: gotten a couple couple of test test shots in there,

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Speaker 3: of of of player input on those, but that's uh,

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Speaker 3: that's that's top secret.

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Speaker 2: So tell me, you know the Matt kind of finished.

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Speaker 1: What was the reasoning that you went in that direction

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Speaker 1: because that's obviously brand.

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Speaker 2: New to Ravens fans.

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Speaker 3: Yeah, so we looked at it's amazing, you know, one

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Speaker 3: of the things that I learned through this process is

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Speaker 3: how many different finishes there are for helmets, right, So

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Speaker 3: we looked at every finish you can imagine, we wanted

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Speaker 3: to do something different, not only in color. I mean

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Speaker 3: we looked at black helmets with different finishes and things

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Speaker 3: like that. So we wanted We knew we wanted a

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Speaker 3: different finish, something different. And just the way this purple

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Speaker 3: color popped with that finish and matches the uniform is great.

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Speaker 3: I mean it was you know when we got it out,

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Speaker 3: When we got the color and the finish out of

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Speaker 3: the box, it was it was close to a no brainer.

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Speaker 4: Tell me about the logo because this is a logo

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Speaker 4: that we've had for for a long time, but don't

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Speaker 4: use a ton How did you decide on this logo?

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Speaker 3: Yeah, the logo will probably be a popular topic of

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Speaker 3: the helmet. Yeah, so we did. We wanted to do

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Speaker 3: something different. You know. One of the options that a

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Speaker 3: lot of teams do is classic. They do the throwback.

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Speaker 3: The League calls it classic uniforms. This logo is part

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Speaker 3: of the original that it was modified and updated when

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Speaker 3: the logo was changed back in two thousand or ninety nine.

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Speaker 3: I guess it was my apologies. And then while we

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Speaker 3: don't use this logo a lot, the eyes are very

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Speaker 3: iconic to the game day experience. Our players run out

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Speaker 3: for intros under the eyes. We have the yeah, the eyes. Yeah,

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Speaker 3: so this is the full logo of the eyes. So

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Speaker 3: so we felt like it was time to give this

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Speaker 3: logo a little shine, if you will. You know, our

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Speaker 3: fans love the shield, right and uh, I know that'll

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Speaker 3: be one of the popular comments is why not the shield?

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Speaker 3: But you know, with the existing uniform, we got the

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Speaker 3: shield right on the sleeve, so the shield's already prominently

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Speaker 3: there on the sleeve. So this one, this one made

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Speaker 3: a lot of sense to to to bring to the

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Speaker 3: forefront on the helmet.

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Speaker 1: And I think it's cool too, leaning into the gold

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Speaker 1: a little bit more, which is one of our kind

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Speaker 1: of secondary colors.

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Speaker 3: Yeah, yeah, the I mean the color the color Rush uniform.

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Speaker 3: The gold numbers. The fans love that treatment.

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Speaker 2: So just not the mustard yellow.

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Speaker 3: Just not in the pants, right, the numbers in gold

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Speaker 3: is definitely something that has been well received from the fans,

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Speaker 3: and we pay attention to all of that feedback from

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Speaker 3: the fans and uh, and and to to really try

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Speaker 3: to land on something that they're gonna love and and

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Speaker 3: be excited to say.

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Speaker 1: Yeah, I am interested in that because there had, like

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Speaker 1: we've been joke about, fans have had a lot of input, yes, right,

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Speaker 1: and they have a lot of opinions about this, and

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Speaker 1: you're for you even are anticipating what fans are gonna say.

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Speaker 3: Absolutely absolutely, I know what they're gonna say. I mean, listen,

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Speaker 3: I mean it's great, Like I followed, we follow. I mean,

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Speaker 3: you know, we all follow what our fans say. I mean,

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Speaker 3: this goes back you know, as I mentioned earlier. You know,

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Speaker 3: I'm a uniform brand helmet guy obviously, and you know

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Speaker 3: we've done focus groups over the years. I mean, some

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Speaker 3: of the feedback that we started to accumulate for things

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Speaker 3: like this goes back to we did BECUS groups in

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Speaker 3: twenty seventeen and that was shortly after Color Rush was unveiled.

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Speaker 3: But so we've done their focus groups, so that anytime

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Speaker 3: I've been involved in those, I always try to work

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Speaker 3: in a couple questions about logos, colors, helmets, things like

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Speaker 3: that to just add to the file and the feedback.

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Speaker 3: So you know, and then obviously anytime a uniforms unveiled

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Speaker 3: or anytime the Ravens are mentioned, it's uh, you know,

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Speaker 3: you can scroll through the comments and get a good

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Speaker 3: pulse of what's going on and what the fans want.

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Speaker 1: But we do the Ravens mailbag where fans sitting questions.

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Speaker 1: I think every single week we get winter, the new uniforms,

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Speaker 1: win are an alternate helmet coming.

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Speaker 2: So today's the day fans.

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Speaker 3: Today?

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Speaker 2: But should we just disregard that question? But today is

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Speaker 2: the day.

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Speaker 3: Your finally answered. I should go back and answer all

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Speaker 3: of those questions that take a very long time. I

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Speaker 3: would take a lot, very.

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Speaker 4: Long time going back to the gold I have another

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Speaker 4: question on that. The gold face mask.

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Speaker 3: Yeah, I just think that's.

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Speaker 4: One of my favorite aspects of the Holm. I think,

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Speaker 4: like straight on, I love the problem mat but I

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Speaker 4: think straight on, it's a really cool look. And and

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Speaker 4: when we did the photo shoot with with some players,

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Speaker 4: they had obviously some cool visors that were that really

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Speaker 4: made the whole thing. Pozer makes it.

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Speaker 2: I haven't even seen the photo shoot. What's the visor?

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Speaker 2: What do we want?

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Speaker 4: Just player advisors? Yeah, just a visor. Look, it was

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Speaker 4: like a dark visor. Yeah, Like they had some cool

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Speaker 4: visors that were part of it. But but I just

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Speaker 4: think that like that straight on face mask is cool.

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Speaker 4: The gold face masks. So how did you land on

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Speaker 4: the goal? Were you toying with other options? Was it

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Speaker 4: always gold?

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Speaker 3: No, it wasn't always gold. We had I mean, listen,

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Speaker 3: you know we had every combination. We had a black

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Speaker 3: face mask, we had, you know which the black looked cool.

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Speaker 3: But you know, as we were aligning it with different

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Speaker 3: uniform combinations, because what you can't do, you can't mix

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Speaker 3: and match, right, So the when you bring an alternate

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Speaker 3: helmet to the field, it's got to be locked in

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Speaker 3: with the uniform combination. Okay, So as we looked at

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Speaker 3: different options, you know, it kind of essentially boiled down

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Speaker 3: to we had different mask options that would pair better

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Speaker 3: with different combos. And you know that's really I mean,

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Speaker 3: we had purple face mask options with black helmets. I mean,

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Speaker 3: we kind of had the gamut of options. You know,

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Speaker 3: Like I mentioned, you know, our equipment team, Kneko and

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Speaker 3: his team, they are really quick with it's like a

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Speaker 3: pit crew and change it out things. So we could

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Speaker 3: take shelves, look at it different ways and things like that.

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Speaker 3: So it was we had a lot of different options,

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Speaker 3: and then when we landed on the color rush. It

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Speaker 3: made it a no brainer to bring that gold face

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Speaker 3: mask and they I mean we had just in the

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Speaker 3: gold face masks. There were probably four or five different

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Speaker 3: types of gold to test out and make sure that matched.

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Speaker 1: And are you allowed to have multiple alternates? Are you capped?

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Speaker 3: So there is so you can have multiple alternates? Now

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Speaker 3: that was a revision this past year that teams could

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Speaker 3: have two alternates, which you've seen some of the teams

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Speaker 3: that have unveiled. Yeah, they've they've put they've put multiple

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Speaker 3: three helmets out. So so we're not there yet, you

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Speaker 3: know it. It makes it tough. You know, we like

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Speaker 3: to mix and match all of our uniform combos, which

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Speaker 3: to do that, there's just all sorts of nuances to

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Speaker 3: the the league policy on uniforms that to mix and

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Speaker 3: match all all three of our jerseys with all three

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Speaker 3: of our pants. It kind of when you put different

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Speaker 3: helmets on top of those that it kind of locks

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Speaker 3: them down and takes away some of that flexibility. So

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Speaker 3: what what seems like kind of easy thoughts, there are

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Speaker 3: so many nuances to it. It's, uh, it takes a while.

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Speaker 1: And do we know what game the Ravens will be

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Speaker 1: wearing these for yet.

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Speaker 3: We do, but we're we're gonna save that one. We're

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Speaker 3: gonna say, yeah, we got the fans want a little more. Yeah,

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Speaker 3: so we're and only one game, correct, one game is

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Speaker 3: the plan for for is the plan for this year?

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Speaker 2: But against you for details here?

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Speaker 3: I love it, question, I love it. Hey, I'm just

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Speaker 3: thrilled to be here.

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Speaker 2: You said one for this year, but maybe down the road.

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Speaker 3: Yeah, and and and again we'll we'll announce the full

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Speaker 3: range of that a little later in the summer. But

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Speaker 3: but yeah.

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Speaker 4: Very cool. Well, I'm really excited about this. I have

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Speaker 4: had the chance to show this to a handful of

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Speaker 4: players and you know, but ahead of the announcement today,

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Speaker 4: and you can tell they're fired up about it. I mean,

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Speaker 4: guys are really excited about this. I think. I think

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Speaker 4: fans certainly will love it. And so we're actually running

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Speaker 4: a contest on our website where fans have a chance

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Speaker 4: to win one of these helmets. So if you haven't

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Speaker 4: done so already, make sure you check that out on

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Speaker 4: our website and our app. That's the chance to get

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Speaker 4: your own. So these are these are gonna be a

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Speaker 4: hot item, no doubt.

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Speaker 3: I think so. Seeing the players reaction was you know,

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Speaker 3: that was that was pretty cool. You know, that validation

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Speaker 3: a little a little bit of validation, you know, because

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Speaker 3: you never know, you know, you never know how people

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Speaker 3: are going to react to it and the things like

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Speaker 3: these as you guys know, there's there's gonna be people

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Speaker 3: that love it. There's going to be people that wanted

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Speaker 3: a white version, you know, that wanted a different black version,

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Speaker 3: that maybe wanted a gold version. You know. I mean

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Speaker 3: there's people that like feel passionate about and we love that,

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Speaker 3: you know. So it's uh but yeah, it's so it's

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Speaker 3: a bit validating to see their reaction and and how

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Speaker 3: how have it get unveiled to them? And and uh,

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Speaker 3: it's it's it's cool.

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Speaker 4: It was your heart pumping a little bit when we

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Speaker 4: started we show the players.

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Speaker 3: Yeah, a little bit like hey, look even getting mixed reactions, right, Like,

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00:17:35,640 --> 00:17:37,760
Speaker 3: I mean, it's it's fun to let people see it

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00:17:37,800 --> 00:17:40,560
Speaker 3: because you know, with the nature of how things work today,

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Speaker 3: as much feedback as you want to get, you've got

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00:17:44,080 --> 00:17:46,920
Speaker 3: to keep it. You've got to keep you got to

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Speaker 3: keep the group small that that gets to see it.

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Speaker 3: And you know, because it's it's amazing how how easily

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Speaker 3: this stuff leaks out.

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Speaker 2: Yeah, yeah, well you know it wasn't for me.

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Speaker 3: You're good. You're good, man, You're good.

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Speaker 4: Awesome. Well, we're really excited about this. I think fans

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Speaker 4: again are going to love this thing. So thanks so

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Speaker 4: much for the time and congrats on being able to

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Speaker 4: let the helmet out of.

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Speaker 3: The back breathe a little bit, appreciate it.

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Speaker 4: Awesome. We're coming to you from the Sea Geeks studio

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00:18:13,480 --> 00:18:15,439
Speaker 4: and you're listening to the Lounge Podcast. We also want

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00:18:15,440 --> 00:18:17,280
Speaker 4: to give a shout out to our friends with Trafficking Sportsbook.

378
00:18:17,280 --> 00:18:20,240
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379
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384
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385
00:18:36,800 --> 00:18:39,560
Speaker 4: hundred gambler. You need to be at least twenty one

386
00:18:39,600 --> 00:18:43,080
Speaker 4: years older to play and physically present in Maryland, so

387
00:18:43,240 --> 00:18:45,119
Speaker 4: I'm fired up about a helmet. I mean, I think it.

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00:18:45,240 --> 00:18:47,720
Speaker 4: I think it looks awesome. I kind of like going

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Speaker 4: inside baseball with Brad and just learning about the process

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00:18:51,080 --> 00:18:53,960
Speaker 4: that I don't think fans I didn't know this until

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00:18:54,119 --> 00:18:57,600
Speaker 4: we went through it, Like just how long the process takes.

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Speaker 4: Like it's not like you can decide on Monday to

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Speaker 4: create a new helmet and have it ready on Sunday,

394
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Speaker 4: Like this is years in the movie. And so I

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Speaker 4: think that that was some good insights just into the

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Speaker 4: whole process.

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Speaker 2: Yeah, I'm excited about it. Can't wait. Can't wait to

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Speaker 2: find out what game they're gonna wear it for.

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Speaker 4: Yeah, everyone can guess and speculate. I guess I may

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Speaker 4: or may not have an idea.

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Speaker 1: I kind of like being out of loop because I

402
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Speaker 1: can never be accused of so I know nothing.

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Speaker 4: It's fair, it's fair. It's a good place to be.

404
00:19:32,080 --> 00:19:33,560
Speaker 4: But yeah, I think I think it's really cool. And

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00:19:33,800 --> 00:19:36,640
Speaker 4: if fans haven't done so already, you know, if you're

406
00:19:36,680 --> 00:19:38,280
Speaker 4: watching or listening and you just want to check out

407
00:19:38,320 --> 00:19:39,840
Speaker 4: all the stuff that we put out, There's been a

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00:19:39,880 --> 00:19:42,360
Speaker 4: lot that's gone out today social media, on our app,

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00:19:42,400 --> 00:19:45,840
Speaker 4: our website. Again, this is the Purple Rising uniform and

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00:19:45,920 --> 00:19:48,040
Speaker 4: helmet and and that stuff is all out right now.

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00:19:48,119 --> 00:19:50,840
Speaker 4: I think that the picture is the video all that

412
00:19:51,040 --> 00:19:53,440
Speaker 4: is is really really cool. You can tell how fire

413
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Speaker 4: up the players are and looking at some of the reactions,

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Speaker 4: so I'll make sure you check that out. I think

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00:19:57,760 --> 00:20:00,400
Speaker 4: fans will really enjoy that. The other thing too, as

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Speaker 4: we wrap up here, is coming up on Wednesday, we

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Speaker 4: have Rashad Bateman, yeah, joining us for an episode of

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00:20:07,240 --> 00:20:10,200
Speaker 4: the Lounge and really just I think fans will find

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Speaker 4: that conversation interesting. I mean, he's pretty open and honest

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Speaker 4: in that conversation, talked about life on and off the field,

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Speaker 4: and that's coming out on Wednesday, so I think that

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Speaker 4: that's one to circle with your calendars. I think fans

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Speaker 4: will enjoy that episode absolutely.

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Speaker 1: Yeah, we are in off season mode now, but keep

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00:20:24,920 --> 00:20:28,400
Speaker 1: churning out that content. Yep, the Lounge never rests even though.

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Speaker 2: You moved out of it.

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Speaker 1: Thank you very much for listening, and we'll be back

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Speaker 1: with you on Wednesday.