WEBVTT - Create more at-bats

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<v Speaker 1>Welcome to Before Breakfast, a production of I Heart Radio.

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<v Speaker 1>Good Morning. This is Laura. Welcome to the Before Breakfast podcast.

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<v Speaker 1>Today's tip is to create more at bats. None of

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<v Speaker 1>us bats a thousand, so if you want a reasonable

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<v Speaker 1>number of hits, you need more opportunities to get them.

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<v Speaker 1>Today's tip, like several, this week, is inspired by Dorry

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<v Speaker 1>Clark's new book The Long Game, How to be a

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<v Speaker 1>long term thinker in a short term world. Dory tells

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<v Speaker 1>a lot of stories from her own career. As she

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<v Speaker 1>speaks and runs courses and writes books, she needs to

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<v Speaker 1>be constantly raising her profile. Making a name for yourself

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<v Speaker 1>requires some big publicity wins. By all accounts, nineteen had

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<v Speaker 1>that going for Dorry. For instance, she was named to

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<v Speaker 1>The Thinker's fifty list of the top business thinkers in

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<v Speaker 1>the world. Sounds great for landing clients, right, But as

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<v Speaker 1>she talked about in the book, she also had several

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<v Speaker 1>other ideas that year for raising her profile. She wanted

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<v Speaker 1>to co author a book with a famous writer. She

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<v Speaker 1>wanted to launch a column for one of the world's

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<v Speaker 1>most prominent media outlets. She wanted to speak at a

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<v Speaker 1>particular high profile industry conference, and land on the Thinker's

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<v Speaker 1>Fifty List. All of these were very specific goals. She

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<v Speaker 1>thought through exactly how they might come to be and

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<v Speaker 1>the steps she would have to take. The last one happened,

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<v Speaker 1>the other three did not. She wrote a proposal with

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<v Speaker 1>the famous author and then had him decide that he

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<v Speaker 1>needed to focus on another project instead. She wrote several

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<v Speaker 1>pieces for the particular publication she tried out for a

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<v Speaker 1>column this spot for and she didn't get it. She

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<v Speaker 1>applied to speak at the industry conference and they never

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<v Speaker 1>even responded. By the time she got named to the

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<v Speaker 1>Thinker's Fifty List, she had gone through a lot of rejection.

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<v Speaker 1>But so it goes, As Dory puts it, sometimes our

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<v Speaker 1>bets pay off, and sometimes they don't. We have to

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<v Speaker 1>make them anyway. Success is about being excellent at what

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<v Speaker 1>you do, but inevitably there's a subject development. The editor

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<v Speaker 1>thought my writing was strong, but it just wasn't what

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<v Speaker 1>he was looking for. So, says Dorry, you have to

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<v Speaker 1>be excellent and you need at bats because in the

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<v Speaker 1>short term you may be rejected for a million reasons

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<v Speaker 1>that have nothing to do with you. In the long term, though,

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<v Speaker 1>the statistics are on your side. Success comes when you

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<v Speaker 1>make enough attempts. I have definitely seen this in my

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<v Speaker 1>own career. I have had a handful of articles go

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<v Speaker 1>completely viral, which is awesome, but I have also written

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<v Speaker 1>thousands of articles in my lifetime. Hopefully at least one

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<v Speaker 1>or two would get some clicks. Many years ago, when

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<v Speaker 1>I was trying to land a book contract to write

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<v Speaker 1>my first time management book, I had the completely serendipitous

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<v Speaker 1>experience of having a book editor reach out to me

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<v Speaker 1>after seeing a book review I wrote somewhere else. He

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<v Speaker 1>asked if I was under contract somewhere and if not,

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<v Speaker 1>would I want to talk ideas. I did want to

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<v Speaker 1>talk ideas, and one sixty eight hours, my first time

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<v Speaker 1>management book was the result. I have told that story

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<v Speaker 1>many times and people have said, wow, it must have

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<v Speaker 1>been quite the book review. I can tell you it

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<v Speaker 1>was not. But I was writing articles daily for various places.

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<v Speaker 1>I didn't know who was going to see my writing,

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<v Speaker 1>but somebody was going to have to see my writing

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<v Speaker 1>just because it was all over the place. So get

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<v Speaker 1>yourself more at bats, keep trying things. Don't pin all

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<v Speaker 1>your hopes on one at bat, because you know maybe

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<v Speaker 1>the picture is on fire. But when you try lots

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<v Speaker 1>of things. Eventually you are going to get a pitch

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<v Speaker 1>that hits your sweet spot. You will not get out

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<v Speaker 1>of the park and it will look like that's what

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<v Speaker 1>you were aiming for all along. In the meantime, this

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<v Speaker 1>is Laura. Thanks for listening, and here's to making the

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<v Speaker 1>most of our time. Hey, everybody, I'd love to hear

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<v Speaker 1>from you. You can send me your tips, your questions,

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<v Speaker 1>or anything else. Just connect with me on Twitter, Facebook,

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<v Speaker 1>and Instagram at Before Breakfast pod that's b E the

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<v Speaker 1>number four, then Breakfast p o D. You can also

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<v Speaker 1>shoot me an email at Before Breakfast podcast at i

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<v Speaker 1>heeart media dot com that Before Breakfast is spelled out

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<v Speaker 1>with all the letters. Thanks so much, I look forward

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<v Speaker 1>to staying in touch. Before Breakfast is a production of

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<v Speaker 1>I Heart Radio. For more podcasts from my heart Radio,

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<v Speaker 1>visit the i heart Radio app, Apple Podcasts, or wherever

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<v Speaker 1>you listen to your favorite shows.