1 00:00:03,440 --> 00:00:06,720 Speaker 1: Welcome to Before Breakfast, a production of I Heart Radio. 2 00:00:09,360 --> 00:00:15,120 Speaker 1: Good Morning. This is Laura. Welcome to the Before Breakfast podcast. 3 00:00:16,000 --> 00:00:20,599 Speaker 1: Today's tip is to create more at bats. None of 4 00:00:20,680 --> 00:00:24,000 Speaker 1: us bats a thousand, so if you want a reasonable 5 00:00:24,079 --> 00:00:29,400 Speaker 1: number of hits, you need more opportunities to get them. 6 00:00:29,440 --> 00:00:32,760 Speaker 1: Today's tip, like several, this week, is inspired by Dorry 7 00:00:32,840 --> 00:00:36,199 Speaker 1: Clark's new book The Long Game, How to be a 8 00:00:36,200 --> 00:00:40,680 Speaker 1: long term thinker in a short term world. Dory tells 9 00:00:40,720 --> 00:00:44,080 Speaker 1: a lot of stories from her own career. As she 10 00:00:44,200 --> 00:00:47,800 Speaker 1: speaks and runs courses and writes books, she needs to 11 00:00:47,840 --> 00:00:52,120 Speaker 1: be constantly raising her profile. Making a name for yourself 12 00:00:52,680 --> 00:00:58,720 Speaker 1: requires some big publicity wins. By all accounts, nineteen had 13 00:00:58,720 --> 00:01:02,240 Speaker 1: that going for Dorry. For instance, she was named to 14 00:01:02,320 --> 00:01:05,360 Speaker 1: The Thinker's fifty list of the top business thinkers in 15 00:01:05,360 --> 00:01:10,319 Speaker 1: the world. Sounds great for landing clients, right, But as 16 00:01:10,360 --> 00:01:13,320 Speaker 1: she talked about in the book, she also had several 17 00:01:13,560 --> 00:01:18,000 Speaker 1: other ideas that year for raising her profile. She wanted 18 00:01:18,040 --> 00:01:21,440 Speaker 1: to co author a book with a famous writer. She 19 00:01:21,520 --> 00:01:24,200 Speaker 1: wanted to launch a column for one of the world's 20 00:01:24,200 --> 00:01:28,000 Speaker 1: most prominent media outlets. She wanted to speak at a 21 00:01:28,040 --> 00:01:33,040 Speaker 1: particular high profile industry conference, and land on the Thinker's 22 00:01:33,040 --> 00:01:38,360 Speaker 1: Fifty List. All of these were very specific goals. She 23 00:01:38,560 --> 00:01:42,200 Speaker 1: thought through exactly how they might come to be and 24 00:01:42,280 --> 00:01:45,840 Speaker 1: the steps she would have to take. The last one happened, 25 00:01:46,680 --> 00:01:51,000 Speaker 1: the other three did not. She wrote a proposal with 26 00:01:51,040 --> 00:01:54,480 Speaker 1: the famous author and then had him decide that he 27 00:01:54,560 --> 00:01:59,000 Speaker 1: needed to focus on another project instead. She wrote several 28 00:01:59,000 --> 00:02:01,920 Speaker 1: pieces for the particular publication she tried out for a 29 00:02:01,920 --> 00:02:06,360 Speaker 1: column this spot for and she didn't get it. She 30 00:02:06,440 --> 00:02:09,680 Speaker 1: applied to speak at the industry conference and they never 31 00:02:10,000 --> 00:02:13,880 Speaker 1: even responded. By the time she got named to the 32 00:02:13,919 --> 00:02:18,320 Speaker 1: Thinker's Fifty List, she had gone through a lot of rejection. 33 00:02:19,680 --> 00:02:24,440 Speaker 1: But so it goes, As Dory puts it, sometimes our 34 00:02:24,560 --> 00:02:29,800 Speaker 1: bets pay off, and sometimes they don't. We have to 35 00:02:29,880 --> 00:02:34,640 Speaker 1: make them anyway. Success is about being excellent at what 36 00:02:34,720 --> 00:02:40,880 Speaker 1: you do, but inevitably there's a subject development. The editor 37 00:02:40,960 --> 00:02:43,720 Speaker 1: thought my writing was strong, but it just wasn't what 38 00:02:43,800 --> 00:02:48,040 Speaker 1: he was looking for. So, says Dorry, you have to 39 00:02:48,080 --> 00:02:52,800 Speaker 1: be excellent and you need at bats because in the 40 00:02:52,840 --> 00:02:56,440 Speaker 1: short term you may be rejected for a million reasons 41 00:02:56,440 --> 00:03:00,399 Speaker 1: that have nothing to do with you. In the long term, though, 42 00:03:00,960 --> 00:03:05,680 Speaker 1: the statistics are on your side. Success comes when you 43 00:03:05,800 --> 00:03:10,760 Speaker 1: make enough attempts. I have definitely seen this in my 44 00:03:10,800 --> 00:03:14,480 Speaker 1: own career. I have had a handful of articles go 45 00:03:14,960 --> 00:03:19,440 Speaker 1: completely viral, which is awesome, but I have also written 46 00:03:19,520 --> 00:03:23,760 Speaker 1: thousands of articles in my lifetime. Hopefully at least one 47 00:03:23,840 --> 00:03:27,919 Speaker 1: or two would get some clicks. Many years ago, when 48 00:03:27,919 --> 00:03:30,440 Speaker 1: I was trying to land a book contract to write 49 00:03:30,480 --> 00:03:35,120 Speaker 1: my first time management book, I had the completely serendipitous 50 00:03:35,120 --> 00:03:38,040 Speaker 1: experience of having a book editor reach out to me 51 00:03:38,440 --> 00:03:42,080 Speaker 1: after seeing a book review I wrote somewhere else. He 52 00:03:42,160 --> 00:03:45,560 Speaker 1: asked if I was under contract somewhere and if not, 53 00:03:46,200 --> 00:03:49,720 Speaker 1: would I want to talk ideas. I did want to 54 00:03:49,720 --> 00:03:54,160 Speaker 1: talk ideas, and one sixty eight hours, my first time 55 00:03:54,160 --> 00:03:58,520 Speaker 1: management book was the result. I have told that story 56 00:03:58,880 --> 00:04:02,200 Speaker 1: many times and people have said, wow, it must have 57 00:04:02,240 --> 00:04:06,040 Speaker 1: been quite the book review. I can tell you it 58 00:04:06,200 --> 00:04:11,000 Speaker 1: was not. But I was writing articles daily for various places. 59 00:04:11,960 --> 00:04:14,160 Speaker 1: I didn't know who was going to see my writing, 60 00:04:14,960 --> 00:04:17,800 Speaker 1: but somebody was going to have to see my writing 61 00:04:18,360 --> 00:04:23,600 Speaker 1: just because it was all over the place. So get 62 00:04:23,640 --> 00:04:30,400 Speaker 1: yourself more at bats, keep trying things. Don't pin all 63 00:04:30,440 --> 00:04:34,400 Speaker 1: your hopes on one at bat, because you know maybe 64 00:04:34,400 --> 00:04:37,960 Speaker 1: the picture is on fire. But when you try lots 65 00:04:38,040 --> 00:04:41,120 Speaker 1: of things. Eventually you are going to get a pitch 66 00:04:41,200 --> 00:04:44,800 Speaker 1: that hits your sweet spot. You will not get out 67 00:04:44,800 --> 00:04:47,960 Speaker 1: of the park and it will look like that's what 68 00:04:48,040 --> 00:04:53,760 Speaker 1: you were aiming for all along. In the meantime, this 69 00:04:53,920 --> 00:04:58,279 Speaker 1: is Laura. Thanks for listening, and here's to making the 70 00:04:58,320 --> 00:05:08,080 Speaker 1: most of our time. Hey, everybody, I'd love to hear 71 00:05:08,080 --> 00:05:10,880 Speaker 1: from you. You can send me your tips, your questions, 72 00:05:10,960 --> 00:05:14,720 Speaker 1: or anything else. Just connect with me on Twitter, Facebook, 73 00:05:14,800 --> 00:05:19,600 Speaker 1: and Instagram at Before Breakfast pod that's b E the 74 00:05:19,720 --> 00:05:23,960 Speaker 1: number four, then Breakfast p o D. You can also 75 00:05:23,960 --> 00:05:27,359 Speaker 1: shoot me an email at Before Breakfast podcast at i 76 00:05:27,480 --> 00:05:30,480 Speaker 1: heeart media dot com that Before Breakfast is spelled out 77 00:05:30,480 --> 00:05:33,239 Speaker 1: with all the letters. Thanks so much, I look forward 78 00:05:33,240 --> 00:05:41,440 Speaker 1: to staying in touch. Before Breakfast is a production of 79 00:05:41,480 --> 00:05:44,799 Speaker 1: I Heart Radio. For more podcasts from my heart Radio, 80 00:05:45,279 --> 00:05:48,799 Speaker 1: visit the i heart Radio app, Apple Podcasts, or wherever 81 00:05:48,839 --> 00:05:50,200 Speaker 1: you listen to your favorite shows.