Speaker 1: An illegal alien from Guatemala charged with raping a child
Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
Speaker 1: accused of murdering a Texas man of Venezuelan charged with
Speaker 1: filming and selling child pornography in Michigan. These are just
Speaker 1: some of the heinous migrant criminals caught because of President
Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
Speaker 1: crossings are at the lowest levels ever recorded, and over
Speaker 1: one hundred thousand illegal aliens have been arrested. If you
Speaker 1: are here illegally, your next you will be fined nearly
Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
Speaker 1: never return. But if you register using our CBP home
Speaker 1: app and leave now, you could be allowed to return legally.
Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
Speaker 1: border and families will be protected.
Speaker 2: Sponsored by the United States Department of Homeland Security.
Speaker 3: Let's talk about how important branding is for your virtual
Speaker 3: assistant business. And the reason I say that is because
Speaker 3: people will tap into my webinar on Instagram Live and
Speaker 3: say Analisa, I still.
Speaker 4: Don't have clients. And usually it's from a branding standpoint.
Speaker 3: Some people will have virtual assistanm hairstylist, lash tech, real
Speaker 3: estate investor. You have all these things in your Instagram
Speaker 3: and your social media bios.
Speaker 4: And we don't know exactly what you do.
Speaker 3: So you don't want to tear potential clients from wanting
Speaker 3: to work with you because you don't have a very
Speaker 3: strong brand. And when I say have a strong brand,
Speaker 3: that does not mean have a lot of followers. That
Speaker 3: does not mean you have to be a virtual as
Speaker 3: system for ten to twelve years.
Speaker 4: That's not what I mean. I mean that you need
Speaker 4: to have.
Speaker 3: Some type of cohesive look where it looks like someone
Speaker 3: would want to hire you. So branding is important because
Speaker 3: it helps you stand out for the crowd. So for me, again,
Speaker 3: I didn't actually get a website for my virtual assistant business.
Speaker 4: I had already had fifteen cars.
Speaker 3: I was already in the double digits of clients before
Speaker 3: I even launched a website. So I rely heavily on
Speaker 3: my social media platforms to give more clients. But my
Speaker 3: social media page everything made sense. I talked about the
Speaker 3: services I offer, I talked about why people should work with.
Speaker 4: My virtual assistant agency.
Speaker 3: So that's the type of content you should be putting
Speaker 3: on your social media platforms. And there was some consistency
Speaker 3: right with my brand colors because it promotes recognition.
Speaker 4: So now that I promote my.
Speaker 3: Business generally through my personal social media account, people can
Speaker 3: tell the difference between my personal content versus my business content.
Speaker 4: Also, it educates a customer on who you are.
Speaker 3: So again, some of you all may have started your
Speaker 3: virtual assistant journey and we still can't tell what you
Speaker 3: do on social media. You may have virtual assistant in
Speaker 3: your bio, but I see pictures of your family, I
Speaker 3: see pictures of your kid. The caption has nothing to
Speaker 3: do with being a virtual assistant and has nothing to
Speaker 3: do with the services that you offer. So I would
Speaker 3: person recommend separating your personal account and your business account
Speaker 3: for your virtual system business.
Speaker 4: Okay, you don't want to confuse the people.
Speaker 3: You want to be the go to virtual assistant and
Speaker 3: when people hear your name, they think of your successful
Speaker 3: virtual system business. Right, you let customers know what to
Speaker 3: expect based on how you're branding yourself. So, if you're
Speaker 3: someone who wants to offer social media management and your
Speaker 3: content creation, skills don't look that great on your profiles,
Speaker 3: then it's not going to make sense and it's not
Speaker 3: going to translate very well to the client, and it
Speaker 3: made the tier them for wanting to work with you.
Speaker 3: So again I will say that my social media was
Speaker 3: not perfect. Okay, my social media was definitely not perfect perfect.
Speaker 3: When I started managing clients accounts, I will say, you
Speaker 3: just need to be able to do the work better
Speaker 3: than your client. There are a lot of people who
Speaker 3: don't understand social media. You can learn as you go.
Speaker 3: Definitely utilize Canva. Definitely utilize Canva, and it allows you
Speaker 3: to connect with.
Speaker 4: Your potential buyers as well.
Speaker 3: So when you think about creating content and branding for
Speaker 3: your social media profile, you can also put your personality
Speaker 3: in there and be creative. It doesn't have to be
Speaker 3: so robotic. You want to find your ideal clients, someone
Speaker 3: that messes with your vibe, right, it makes sense. There's
Speaker 3: perfect alignment. So when we think of from a branding standpoint,
Speaker 3: there are certain businesses out there based on the way
Speaker 3: that their structure, based on their colors, we know who
Speaker 3: they are, like Starbucks, like Target. You can see their
Speaker 3: logos and you know what they represent and know what
Speaker 3: they offered. It should be the same thing for your
Speaker 3: virtual assistant business, right because a lot of you all
Speaker 3: may have started another business in the past and you're
Speaker 3: listening to me and think it may make sense for
Speaker 3: me to start a virtual assistant business because it's a
Speaker 3: business where.
Speaker 4: You already have the skill set.
Speaker 3: It's all about monetizing what you're able to do and
Speaker 3: putting a price tag on there. Okay, So steps to
Speaker 3: branding your business. So I like to say, define your
Speaker 3: branding goals, what's your business expertise, and create a strong
Speaker 3: branding statement.
Speaker 4: Right.
Speaker 3: So for me, coming up with an that makes sense
Speaker 3: for your virtual as system is important. When I start
Speaker 3: your name on social media platforms.
Speaker 4: Is it too long? Is it easy to spell? Right?
Speaker 3: And I know you all know because I know that
Speaker 3: there's some entrepreneurs in the room. Sometimes coming up with
Speaker 3: the business name is not the easiest thing. The name
Speaker 3: may already be taken, right, So you want a name
Speaker 3: that you enjoy, but it also needs to make sense
Speaker 3: for your mission statement for elevated assistance.
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Speaker 1: An illegal alien from Guatemala charged with raping a child
Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
Speaker 1: accused of murdering a Texas. Man of Venezuelan charged with
Speaker 1: filming and selling child pornography in Michigan. These are just
Speaker 1: some of the heinous migrant criminals caught because of President
Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
Speaker 1: crossings are at the lowest levels ever recorded, and over
Speaker 1: one hundred thousand illegal aliens have been arrested. If you
Speaker 1: are here illegally, your next you will be fined nearly
Speaker 1: one thousand dollars a day. Imprisoned and deported, you will
Speaker 1: never return. But if you register using our CBP home
Speaker 1: app and leave now, you could be allowed to return legally.
Speaker 1: Do what's right, leave now. Under President Trump America's laws,
Speaker 1: border and families will be protected.
Speaker 2: Sponsored by the United States Department of Homeland Security.
Speaker 3: This our goal is take to take businesses to the
Speaker 3: next level by offering admin and social media social media
Speaker 3: related services. We are very confirmed on this on what
Speaker 3: we do for businesses and what we don't do for businesses. Right,
Speaker 3: and you're the services that you have and offer for
Speaker 3: your virtual assistant business.
Speaker 4: It can evolve.
Speaker 3: For example, we used to create logos for businesses. We
Speaker 3: don't create logos anymore. We used to We used to
Speaker 3: create websites for businesses. We don't create websites anymore. So
Speaker 3: it can kind of evolve depending on the demand of
Speaker 3: services for potential clients.
Speaker 4: Okay, and like I.
Speaker 3: Talked about before, just consistency from a branding standpoint, consistent colors,
Speaker 3: consistent funds, hosting templates. Be consistent with how how often
Speaker 3: you're speaking to your audience. Right, Some people, some of
Speaker 3: my students that i've worked with in the virtual assistant community.
Speaker 3: I will write on some of their social media posts.
Speaker 3: If they haven't posted recently, I would say where you've
Speaker 3: been at, Your clients are looking for you. Right. Consistency
Speaker 3: will always win. Okay, Consistency will always win. You don't
Speaker 3: have to be the smartest in the room. You don't
Speaker 3: have to have the most degrees. I will tell you.
Speaker 3: Consistency will win every single time.
Speaker 4: Okay.
Speaker 3: Also, do your research on your do your research on
Speaker 3: your audience. I was just on Live talking about this.
Speaker 3: Don't slide in people's DMS and send them emails if
Speaker 3: you haven't done research on them beforehand. Right, Start engaging
Speaker 3: with the clients that you want to work with your
Speaker 3: virtual assistant business.
Speaker 4: Right.
Speaker 3: Start following them on social media platforms. Start understanding their business,
Speaker 3: the services that they offer. So at some point when
Speaker 3: they post about a virtual assistant opportunity.
Speaker 4: You're knowledgeable about their business.
Speaker 3: Or when you decide to reach out to them, you
Speaker 3: already known the pain points of their business.
Speaker 4: Because you're following them, you know what they need. Right.
Speaker 3: One thing that annoys me is when people reach out
Speaker 3: to me and they haven't done research.
Speaker 4: On my business. They spell my name wrong.
Speaker 3: I'm gonna let you know right now, if you reach
Speaker 3: out to me for a business opportunity, you spell my
Speaker 3: name wrong, it will likely be getting looked over. And
Speaker 3: then also, people don't know the proper research, right. They
Speaker 3: don't know anything about my business. They just want to
Speaker 3: know how we can partner and work together. Do your
Speaker 3: research on your clients before you sign on their dms,
Speaker 3: before you sign on their emails. And even if you're
Speaker 3: at a networking event, if you can quickly do some
Speaker 3: research on someone that you know their name, just so
Speaker 3: you can leave a memorable experience, I would recommend that
Speaker 3: as well. And also create great content that is unique
Speaker 3: for your business and attract ideal clients. So if you're
Speaker 3: not running to go get a website, I'm gonna always
Speaker 3: push video content and video content and video content. I
Speaker 3: had a real get over a million views on Instagram,
Speaker 3: which is crazy to me because two years ago I
Speaker 3: was so anti social media. But social media has done
Speaker 3: amazing things for my business. Okay, social media has done
Speaker 3: amazing things for my business. So there are some of
Speaker 3: you out there who want to start that virtual as
Speaker 3: system business and you're thinking, do I have to be
Speaker 3: perfect at social media. You don't have to be perfect,
Speaker 3: but you do need to be consistent. You do need
Speaker 3: to be consistent. I need you to show up and
Speaker 3: be present. And I always tell people position yourself so
Speaker 3: opportunities can come to you right and position yourself correctly.
Speaker 3: And what that means is your branding looks. You're branding
Speaker 3: from a virtual assistant standpoint, looks good. Right, we can
Speaker 3: tell what services you offer. The colors look good, the
Speaker 3: content is educational, and you have everything. You have what
Speaker 3: you need to start your virtual as system. Business life
Speaker 3: of a virtual assistant, because I know people follow me
Speaker 3: on social media and they're like, you know, I wonder
Speaker 3: what she does. I wonder what she does. So this
Speaker 3: is a picture of me and Toulum, Mexico. Maybe not
Speaker 3: last year, but the year before last, and I actually
Speaker 3: was still working on things with Andre. I didn't take
Speaker 3: my laptop, I didn't take my iPad. I was still
Speaker 3: doing work from myself on and getting things done even
Speaker 3: though Andre told me, don't do anything. But I wanted
Speaker 3: to make sure my client was taken care of while
Speaker 3: I was on vacation so I wouldn't come back to
Speaker 3: any type of chaos.
Speaker 4: When I got back.
Speaker 3: So when you think about the life of a virtual system,
Speaker 3: I need you all to visualize what you want your
Speaker 3: life to look like. And now that I'm on this
Speaker 3: platform and you are in my community, now I need
Speaker 3: you all to literally, if you have a notebook in inkbin,
Speaker 3: write down what you want your life to look like.
Speaker 4: Because for me, I always said I want to make it.
Speaker 3: I want to make I want to make enough money
Speaker 3: where I can travel, right, I want to make enough
Speaker 3: money where.
Speaker 4: I can travel.
Speaker 3: And I've been able to create that life for me
Speaker 3: by having the flexibility and make an additional stream of
Speaker 3: income by being a virtual assistant.
Speaker 1: An illegal alien from Guatemala charged with raping a child
Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
Speaker 1: accused of murdering a Texas man of Venezuelan charged with
Speaker 1: filming and selling child pornography in Michigan. These are just
Speaker 1: some of the heinous migrant criminals caught because of President
Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States
Speaker 1: Secretary of Homeland Security. Under President Trump, Attempted illegal border
Speaker 1: crossings are at the lowest levels ever recorded, and over
Speaker 1: one hundred thousand illegal aliens have been arrested. If you
Speaker 1: are here illegally, your next you will be fine nearly
Speaker 1: one thousand dollars a day, imprisoned and deported, you will
Speaker 1: never return. But if you register using our CBP home
Speaker 1: app and leave now, you could be allowed to return legally.
Speaker 1: Do what's right. Leave now. Under President Trump America's laws,
Speaker 1: border and families will be protected.
Speaker 2: Sponsored by the United States Department of Homeland Security,