WEBVTT - Professional Development: THE BENEFITS OF HAVING A VIRTUAL ASSISTANT

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

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<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J. Trump's leadership. I'm Christy nom the United States

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<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

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<v Speaker 1>crossings are at the lowest levels ever recorded, and over

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<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

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<v Speaker 1>are here illegally, your next you will be fined nearly

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<v Speaker 1>one thousand dollars a day, imprisoned, and deported. You will

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<v Speaker 1>never return. But if you register using our CBP home

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<v Speaker 1>app and leave now, you could be allowed to return legally.

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<v Speaker 1>Do what's right. Leave now. Under President Trump, America's laws,

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<v Speaker 1>border and families will be protected.

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<v Speaker 2>Sponsored by the United States Department of Homeland Security.

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<v Speaker 3>Let's talk about how important branding is for your virtual

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<v Speaker 3>assistant business. And the reason I say that is because

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<v Speaker 3>people will tap into my webinar on Instagram Live and

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<v Speaker 3>say Analisa, I still.

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<v Speaker 4>Don't have clients. And usually it's from a branding standpoint.

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<v Speaker 3>Some people will have virtual assistanm hairstylist, lash tech, real

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<v Speaker 3>estate investor. You have all these things in your Instagram

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<v Speaker 3>and your social media bios.

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<v Speaker 4>And we don't know exactly what you do.

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<v Speaker 3>So you don't want to tear potential clients from wanting

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<v Speaker 3>to work with you because you don't have a very

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<v Speaker 3>strong brand. And when I say have a strong brand,

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<v Speaker 3>that does not mean have a lot of followers. That

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<v Speaker 3>does not mean you have to be a virtual as

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<v Speaker 3>system for ten to twelve years.

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<v Speaker 4>That's not what I mean. I mean that you need

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<v Speaker 4>to have.

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<v Speaker 3>Some type of cohesive look where it looks like someone

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<v Speaker 3>would want to hire you. So branding is important because

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<v Speaker 3>it helps you stand out for the crowd. So for me, again,

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<v Speaker 3>I didn't actually get a website for my virtual assistant business.

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<v Speaker 4>I had already had fifteen cars.

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<v Speaker 3>I was already in the double digits of clients before

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<v Speaker 3>I even launched a website. So I rely heavily on

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<v Speaker 3>my social media platforms to give more clients. But my

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<v Speaker 3>social media page everything made sense. I talked about the

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<v Speaker 3>services I offer, I talked about why people should work with.

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<v Speaker 4>My virtual assistant agency.

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<v Speaker 3>So that's the type of content you should be putting

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<v Speaker 3>on your social media platforms. And there was some consistency

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<v Speaker 3>right with my brand colors because it promotes recognition.

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<v Speaker 4>So now that I promote my.

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<v Speaker 3>Business generally through my personal social media account, people can

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<v Speaker 3>tell the difference between my personal content versus my business content.

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<v Speaker 4>Also, it educates a customer on who you are.

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<v Speaker 3>So again, some of you all may have started your

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<v Speaker 3>virtual assistant journey and we still can't tell what you

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<v Speaker 3>do on social media. You may have virtual assistant in

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<v Speaker 3>your bio, but I see pictures of your family, I

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<v Speaker 3>see pictures of your kid. The caption has nothing to

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<v Speaker 3>do with being a virtual assistant and has nothing to

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<v Speaker 3>do with the services that you offer. So I would

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<v Speaker 3>person recommend separating your personal account and your business account

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<v Speaker 3>for your virtual system business.

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<v Speaker 4>Okay, you don't want to confuse the people.

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<v Speaker 3>You want to be the go to virtual assistant and

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<v Speaker 3>when people hear your name, they think of your successful

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<v Speaker 3>virtual system business. Right, you let customers know what to

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<v Speaker 3>expect based on how you're branding yourself. So, if you're

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<v Speaker 3>someone who wants to offer social media management and your

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<v Speaker 3>content creation, skills don't look that great on your profiles,

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<v Speaker 3>then it's not going to make sense and it's not

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<v Speaker 3>going to translate very well to the client, and it

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<v Speaker 3>made the tier them for wanting to work with you.

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<v Speaker 3>So again I will say that my social media was

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<v Speaker 3>not perfect. Okay, my social media was definitely not perfect perfect.

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<v Speaker 3>When I started managing clients accounts, I will say, you

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<v Speaker 3>just need to be able to do the work better

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<v Speaker 3>than your client. There are a lot of people who

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<v Speaker 3>don't understand social media. You can learn as you go.

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<v Speaker 3>Definitely utilize Canva. Definitely utilize Canva, and it allows you

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<v Speaker 3>to connect with.

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<v Speaker 4>Your potential buyers as well.

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<v Speaker 3>So when you think about creating content and branding for

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<v Speaker 3>your social media profile, you can also put your personality

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<v Speaker 3>in there and be creative. It doesn't have to be

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<v Speaker 3>so robotic. You want to find your ideal clients, someone

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<v Speaker 3>that messes with your vibe, right, it makes sense. There's

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<v Speaker 3>perfect alignment. So when we think of from a branding standpoint,

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<v Speaker 3>there are certain businesses out there based on the way

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<v Speaker 3>that their structure, based on their colors, we know who

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<v Speaker 3>they are, like Starbucks, like Target. You can see their

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<v Speaker 3>logos and you know what they represent and know what

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<v Speaker 3>they offered. It should be the same thing for your

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<v Speaker 3>virtual assistant business, right because a lot of you all

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<v Speaker 3>may have started another business in the past and you're

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<v Speaker 3>listening to me and think it may make sense for

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<v Speaker 3>me to start a virtual assistant business because it's a

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<v Speaker 3>business where.

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<v Speaker 4>You already have the skill set.

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<v Speaker 3>It's all about monetizing what you're able to do and

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<v Speaker 3>putting a price tag on there. Okay, So steps to

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<v Speaker 3>branding your business. So I like to say, define your

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<v Speaker 3>branding goals, what's your business expertise, and create a strong

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<v Speaker 3>branding statement.

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<v Speaker 4>Right.

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<v Speaker 3>So for me, coming up with an that makes sense

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<v Speaker 3>for your virtual as system is important. When I start

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<v Speaker 3>your name on social media platforms.

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<v Speaker 4>Is it too long? Is it easy to spell? Right?

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<v Speaker 3>And I know you all know because I know that

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<v Speaker 3>there's some entrepreneurs in the room. Sometimes coming up with

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<v Speaker 3>the business name is not the easiest thing. The name

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<v Speaker 3>may already be taken, right, So you want a name

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<v Speaker 3>that you enjoy, but it also needs to make sense

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<v Speaker 3>for your mission statement for elevated assistance.

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<v Speaker 5>This episode is brought to you by P and C Bank.

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<v Speaker 5>A lot of people think podcasts about work are boring,

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<v Speaker 5>and sure they definitely can be, but understanding a professionals

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<v Speaker 2>What's up?

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

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<v Speaker 1>accused of murdering a Texas. Man of Venezuelan charged with

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<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J. Trump's leadership. I'm Christy Noman, the United States

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<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

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<v Speaker 1>crossings are at the lowest levels ever recorded, and over

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<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

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<v Speaker 1>are here illegally, your next you will be fined nearly

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<v Speaker 1>one thousand dollars a day. Imprisoned and deported, you will

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<v Speaker 1>never return. But if you register using our CBP home

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<v Speaker 1>app and leave now, you could be allowed to return legally.

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<v Speaker 1>Do what's right, leave now. Under President Trump America's laws,

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<v Speaker 1>border and families will be protected.

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<v Speaker 2>Sponsored by the United States Department of Homeland Security.

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<v Speaker 3>This our goal is take to take businesses to the

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<v Speaker 3>next level by offering admin and social media social media

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<v Speaker 3>related services. We are very confirmed on this on what

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<v Speaker 3>we do for businesses and what we don't do for businesses. Right,

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<v Speaker 3>and you're the services that you have and offer for

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<v Speaker 3>your virtual assistant business.

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<v Speaker 4>It can evolve.

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<v Speaker 3>For example, we used to create logos for businesses. We

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<v Speaker 3>don't create logos anymore. We used to We used to

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<v Speaker 3>create websites for businesses. We don't create websites anymore. So

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<v Speaker 3>it can kind of evolve depending on the demand of

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<v Speaker 3>services for potential clients.

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<v Speaker 4>Okay, and like I.

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<v Speaker 3>Talked about before, just consistency from a branding standpoint, consistent colors,

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<v Speaker 3>consistent funds, hosting templates. Be consistent with how how often

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<v Speaker 3>you're speaking to your audience. Right, Some people, some of

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<v Speaker 3>my students that i've worked with in the virtual assistant community.

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<v Speaker 3>I will write on some of their social media posts.

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<v Speaker 3>If they haven't posted recently, I would say where you've

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<v Speaker 3>been at, Your clients are looking for you. Right. Consistency

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<v Speaker 3>will always win. Okay, Consistency will always win. You don't

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<v Speaker 3>have to be the smartest in the room. You don't

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<v Speaker 3>have to have the most degrees. I will tell you.

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<v Speaker 3>Consistency will win every single time.

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<v Speaker 4>Okay.

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<v Speaker 3>Also, do your research on your do your research on

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<v Speaker 3>your audience. I was just on Live talking about this.

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<v Speaker 3>Don't slide in people's DMS and send them emails if

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<v Speaker 3>you haven't done research on them beforehand. Right, Start engaging

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<v Speaker 3>with the clients that you want to work with your

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<v Speaker 3>virtual assistant business.

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<v Speaker 4>Right.

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<v Speaker 3>Start following them on social media platforms. Start understanding their business,

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<v Speaker 3>the services that they offer. So at some point when

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<v Speaker 3>they post about a virtual assistant opportunity.

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<v Speaker 4>You're knowledgeable about their business.

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<v Speaker 3>Or when you decide to reach out to them, you

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<v Speaker 3>already known the pain points of their business.

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<v Speaker 4>Because you're following them, you know what they need. Right.

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<v Speaker 3>One thing that annoys me is when people reach out

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<v Speaker 3>to me and they haven't done research.

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<v Speaker 4>On my business. They spell my name wrong.

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<v Speaker 3>I'm gonna let you know right now, if you reach

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<v Speaker 3>out to me for a business opportunity, you spell my

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<v Speaker 3>name wrong, it will likely be getting looked over. And

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<v Speaker 3>then also, people don't know the proper research, right. They

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<v Speaker 3>don't know anything about my business. They just want to

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<v Speaker 3>know how we can partner and work together. Do your

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<v Speaker 3>research on your clients before you sign on their dms,

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<v Speaker 3>before you sign on their emails. And even if you're

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<v Speaker 3>at a networking event, if you can quickly do some

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<v Speaker 3>research on someone that you know their name, just so

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<v Speaker 3>you can leave a memorable experience, I would recommend that

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<v Speaker 3>as well. And also create great content that is unique

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<v Speaker 3>for your business and attract ideal clients. So if you're

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<v Speaker 3>not running to go get a website, I'm gonna always

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<v Speaker 3>push video content and video content and video content. I

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<v Speaker 3>had a real get over a million views on Instagram,

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<v Speaker 3>which is crazy to me because two years ago I

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<v Speaker 3>was so anti social media. But social media has done

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<v Speaker 3>amazing things for my business. Okay, social media has done

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<v Speaker 3>amazing things for my business. So there are some of

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<v Speaker 3>you out there who want to start that virtual as

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<v Speaker 3>system business and you're thinking, do I have to be

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<v Speaker 3>perfect at social media. You don't have to be perfect,

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<v Speaker 3>but you do need to be consistent. You do need

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<v Speaker 3>to be consistent. I need you to show up and

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<v Speaker 3>be present. And I always tell people position yourself so

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<v Speaker 3>opportunities can come to you right and position yourself correctly.

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<v Speaker 3>And what that means is your branding looks. You're branding

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<v Speaker 3>from a virtual assistant standpoint, looks good. Right, we can

0:11:27.760 --> 0:11:31.560
<v Speaker 3>tell what services you offer. The colors look good, the

0:11:31.640 --> 0:11:35.200
<v Speaker 3>content is educational, and you have everything. You have what

0:11:35.240 --> 0:11:37.679
<v Speaker 3>you need to start your virtual as system. Business life

0:11:37.679 --> 0:11:39.480
<v Speaker 3>of a virtual assistant, because I know people follow me

0:11:39.520 --> 0:11:42.199
<v Speaker 3>on social media and they're like, you know, I wonder

0:11:42.240 --> 0:11:45.000
<v Speaker 3>what she does. I wonder what she does. So this

0:11:45.040 --> 0:11:49.080
<v Speaker 3>is a picture of me and Toulum, Mexico. Maybe not

0:11:49.200 --> 0:11:52.760
<v Speaker 3>last year, but the year before last, and I actually

0:11:52.880 --> 0:11:54.800
<v Speaker 3>was still working on things with Andre. I didn't take

0:11:54.840 --> 0:11:57.800
<v Speaker 3>my laptop, I didn't take my iPad. I was still

0:11:57.800 --> 0:12:00.960
<v Speaker 3>doing work from myself on and getting things done even

0:12:00.960 --> 0:12:03.840
<v Speaker 3>though Andre told me, don't do anything. But I wanted

0:12:03.840 --> 0:12:06.200
<v Speaker 3>to make sure my client was taken care of while

0:12:06.200 --> 0:12:08.480
<v Speaker 3>I was on vacation so I wouldn't come back to

0:12:08.840 --> 0:12:10.080
<v Speaker 3>any type of chaos.

0:12:09.840 --> 0:12:10.520
<v Speaker 4>When I got back.

0:12:10.920 --> 0:12:12.920
<v Speaker 3>So when you think about the life of a virtual system,

0:12:12.960 --> 0:12:15.080
<v Speaker 3>I need you all to visualize what you want your

0:12:15.120 --> 0:12:17.400
<v Speaker 3>life to look like. And now that I'm on this

0:12:17.480 --> 0:12:20.600
<v Speaker 3>platform and you are in my community, now I need

0:12:20.640 --> 0:12:22.880
<v Speaker 3>you all to literally, if you have a notebook in inkbin,

0:12:23.200 --> 0:12:24.960
<v Speaker 3>write down what you want your life to look like.

0:12:25.480 --> 0:12:27.599
<v Speaker 4>Because for me, I always said I want to make it.

0:12:27.679 --> 0:12:30.000
<v Speaker 3>I want to make I want to make enough money

0:12:30.120 --> 0:12:32.760
<v Speaker 3>where I can travel, right, I want to make enough

0:12:32.760 --> 0:12:33.400
<v Speaker 3>money where.

0:12:33.240 --> 0:12:33.880
<v Speaker 4>I can travel.

0:12:33.880 --> 0:12:35.600
<v Speaker 3>And I've been able to create that life for me

0:12:35.920 --> 0:12:38.240
<v Speaker 3>by having the flexibility and make an additional stream of

0:12:38.240 --> 0:12:40.359
<v Speaker 3>income by being a virtual assistant.

0:12:40.400 --> 0:12:44.000
<v Speaker 1>An illegal alien from Guatemala charged with raping a child

0:12:44.080 --> 0:12:47.880
<v Speaker 1>in Massachusetts. An MS thirteen gang member from El Salvador

0:12:48.120 --> 0:12:52.240
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:12:52.320 --> 0:12:56.240
<v Speaker 1>filming and selling child pornography in Michigan. These are just

0:12:56.320 --> 0:13:00.000
<v Speaker 1>some of the heinous migrant criminals caught because of President

0:13:00.160 --> 0:13:03.640
<v Speaker 1>Donald J. Trump's leadership. I'm Christy Noman, the United States

0:13:03.720 --> 0:13:08.520
<v Speaker 1>Secretary of Homeland Security. Under President Trump, Attempted illegal border

0:13:08.559 --> 0:13:12.080
<v Speaker 1>crossings are at the lowest levels ever recorded, and over

0:13:12.160 --> 0:13:15.360
<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

0:13:15.440 --> 0:13:19.280
<v Speaker 1>are here illegally, your next you will be fine nearly

0:13:19.400 --> 0:13:23.400
<v Speaker 1>one thousand dollars a day, imprisoned and deported, you will

0:13:23.440 --> 0:13:27.080
<v Speaker 1>never return. But if you register using our CBP home

0:13:27.120 --> 0:13:30.520
<v Speaker 1>app and leave now, you could be allowed to return legally.

0:13:30.880 --> 0:13:35.600
<v Speaker 1>Do what's right. Leave now. Under President Trump America's laws,

0:13:35.800 --> 0:13:38.240
<v Speaker 1>border and families will be protected.

0:13:38.320 --> 0:13:40.480
<v Speaker 2>Sponsored by the United States Department of Homeland Security,