WEBVTT - Transitioning From In-Person to Remote Music Camps

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<v Speaker 1>This is Bloomberg Business Week with Carol Masser and Jason

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<v Speaker 1>Kelly on Bloomberg Radio. Pull up a radio. We're gonna

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<v Speaker 1>have a great conversation to round out this week's shows.

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<v Speaker 1>In this Friday show, David Fish office with US music

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<v Speaker 1>producer founder CEO of Rock and Roll Fantasy Camp. He

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<v Speaker 1>jines this on the phone from Los Angeles, David, so

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<v Speaker 1>many things to talk to you about, so gratefully you're

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<v Speaker 1>with us. First of all, how are you? How are

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<v Speaker 1>things in l A. We're really feeling for you guys

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<v Speaker 1>out in southern California. Well, well, thank you Carol and Jason. Um,

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<v Speaker 1>glad to be on the air. And um, you know,

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<v Speaker 1>it's funny. I just heard all the all the bad

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<v Speaker 1>news about the stock market. So we're gonna we're gonna

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<v Speaker 1>try to take the next hour or whatever we're gonna

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<v Speaker 1>be on. We're gonna list everybody because we're doing great

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<v Speaker 1>here in l A. We're finally see blue skies, um,

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<v Speaker 1>and everything's heading to you guys, you know. But yeah

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<v Speaker 1>that somehow the wind directions changed and I looked up

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<v Speaker 1>today it's finally got blued, you know. So um, you know,

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<v Speaker 1>as in New York, or I gotta appreciate California, but

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<v Speaker 1>I missed New York. Yeah. Absolute, you're a Fordham Ram

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<v Speaker 1>I believe. So, yeah, you made your way at Major

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<v Speaker 1>way out West. So camp it's online, talk to me

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<v Speaker 1>about it. So it's online. So you know, for years,

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<v Speaker 1>I've been doing these uh rock and Roll fantasy camps

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<v Speaker 1>um where eighty people come together and they got an

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<v Speaker 1>opportunity to spend four days with these amazing rock stars.

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<v Speaker 1>And every night we do a masterclass series. So you

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<v Speaker 1>get to Yeah, I put you on the band where

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<v Speaker 1>the touring rock star. Then you get to play with

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<v Speaker 1>Joe Perry and Roger Dole Tree and you performing at

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<v Speaker 1>a nightly at the Whiskey of Go Go or or

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<v Speaker 1>bb Kings or you know, the any club. And that's

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<v Speaker 1>really been our for you know what we've been doing.

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<v Speaker 1>And then I just when I when we all went

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<v Speaker 1>to uh covid Um, I was set to do a

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<v Speaker 1>camp with the Scorpions in Vegas, and I was gonna

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<v Speaker 1>bring it to New York. I was doing a cheap

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<v Speaker 1>trick Um camp in New York City where they were

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<v Speaker 1>gonna um. Do you know plays the Stargeant Pepper album

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<v Speaker 1>and everything stopped and I said to myself, this is crazy.

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<v Speaker 1>What are we gonna do? And in June I came

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<v Speaker 1>out and I've been looking just for for many years

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<v Speaker 1>to look into how to get my business online, and

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<v Speaker 1>um so I came up with the idea of doing

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<v Speaker 1>these master classes living to get to people. I went

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<v Speaker 1>to the rock stars and I said, hey, how about

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<v Speaker 1>doing these classes and you know, the rev share with

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<v Speaker 1>you and let's let's see if we can get people

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<v Speaker 1>to come on soon and give him an hour and

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<v Speaker 1>let him ask questions. Well a little did I know

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<v Speaker 1>that the hour would turn out to be two hours

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<v Speaker 1>because everybody has nothing to do with it, you know,

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<v Speaker 1>nothing true. Alice Cooper says, yeah, you know what, let's

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<v Speaker 1>go And I got nowhere to go and and everyone

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<v Speaker 1>just kept doing more and more time and loving the

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<v Speaker 1>adulations that they were getting from their fans that were

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<v Speaker 1>based basically fans musicians, vocalists and everybody music dusists who

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<v Speaker 1>would go to them and say, hey, you know, I

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<v Speaker 1>remember I remember that, you know that that show that

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<v Speaker 1>you did, and can tell me a little about how

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<v Speaker 1>how it was, or I'm finding people bringing everyone's bringing

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<v Speaker 1>their guitars on because the rocker could turn to them

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<v Speaker 1>and say, hey, play me that lick. Let me let

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<v Speaker 1>me how you doing it. No, you're not doing right,

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<v Speaker 1>let me show you how to do it. And every

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<v Speaker 1>night you're getting different advice from these amazing rock stars.

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<v Speaker 1>And I say amazing because every night they get off

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<v Speaker 1>the you know, we did the We've been hosting them

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<v Speaker 1>every night and a different rock star, and and every

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<v Speaker 1>night I get off the you know and get off

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<v Speaker 1>the zoom call and I say, wow, you know, I know,

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<v Speaker 1>the country's isn't bad, and COVID everything's going on. But

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<v Speaker 1>these artists are just giving giving out so much information

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<v Speaker 1>and they all have one underlining um one under lotty point.

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<v Speaker 1>It's passion what got them to where they got to be,

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<v Speaker 1>and they have the passion that's kept them. And every

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<v Speaker 1>giving me one hope it's going to come back, and

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<v Speaker 1>really giving inside information, well you know you say it

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<v Speaker 1>inside information. I'm just looking. You know, you have Chef

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<v Speaker 1>Gordon coming on, you have Jason flam who's somebody who's

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<v Speaker 1>been on our air, you know, and so it's with

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<v Speaker 1>the musicians, but it's also people who understand the industry,

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<v Speaker 1>and you're giving just kind of some snippets of advice,

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<v Speaker 1>which is so cool. Just got about thirty seconds here

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<v Speaker 1>and then we'll come back and talk some more. But

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<v Speaker 1>it's really cool. Chef was amazing. He sold out three

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<v Speaker 1>classes right away, one through three. It was all people

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<v Speaker 1>from the industry saying, Chef, I don't what do I

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<v Speaker 1>do now? I'm a chef, you give me some advice. UM,

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<v Speaker 1>you know, I'm I'm a crew member, I'm an agent.

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<v Speaker 1>What is like? And they all walked away. And again

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<v Speaker 1>he spent two hours with everyone. He don't get again

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<v Speaker 1>now doing a case on branding. UM, so it's been

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<v Speaker 1>it's been fun. You've worked with Roger Daltrey, uh Ringo

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<v Speaker 1>store Star. I can't even say it's sorry. It's been

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<v Speaker 1>a long week. The Monkeys, I mean, Joe Wash, Peter Frampton,

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<v Speaker 1>I mean, so many legends when it comes to rock

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<v Speaker 1>and roll. UM, tell us a little bit about that.

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<v Speaker 1>So I started the Castle, I'm a New Yorker, UM

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<v Speaker 1>and uh started the Castile's booking comedians. UM, and then

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<v Speaker 1>I just I moved into special sports. I had the

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<v Speaker 1>opportunity to represent UM, Vince Ferragamo and then Phil Simms

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<v Speaker 1>and Luke Canello. Really was my first client. UM it

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<v Speaker 1>was with the Yankees and UH, and then he introduced

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<v Speaker 1>me to so many other athletes, and UM, I started

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<v Speaker 1>doing sports. I got out of music, UM until one

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<v Speaker 1>day I got a phone call UM in eighty three

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<v Speaker 1>asking me if I was interested in representing the association,

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<v Speaker 1>and I said, the association of what I really wasn't

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<v Speaker 1>a fan of theirs and and they did the music

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<v Speaker 1>cherished Wendy never my love and I was able to

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<v Speaker 1>take the band on and really do a great job

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<v Speaker 1>for them. And then I picked up all these other bands,

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<v Speaker 1>the Turtles and the Grassroots and UM. So I took

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<v Speaker 1>the what I learned in the castles and I packaged

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<v Speaker 1>them in the package called it to Happen Together to her.

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<v Speaker 1>I did that for two years, where you've got only

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<v Speaker 1>her hits, hits only from these bands. And then eight

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<v Speaker 1>six UM I came up with the concept through the Monkeys,

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<v Speaker 1>and unbeknownst to me, I was on the seventh floor

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<v Speaker 1>at seventy five Broadway. On the eighth ninth floor was

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<v Speaker 1>his new fledging network called MTV, and they decided they're

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<v Speaker 1>gonna air the Monkeys TV show twenty four hours. So

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<v Speaker 1>when I was normally selling three thousand tickets to night

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<v Speaker 1>for these um, you know, old these tours. Um, I

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<v Speaker 1>go on Selle of the Monkeys and I sold twenty

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<v Speaker 1>five thousand and it was incredible. It was just incredible. Um.

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<v Speaker 1>Every no one knew these young girls would come home

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<v Speaker 1>and the mothers of Jelza, where were you all? My mommy?

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<v Speaker 1>I was waiting on line for the monkeys. They're coming

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<v Speaker 1>to town and the most so, what are you talking about?

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<v Speaker 1>I want to go see the monkeys. They didn't know,

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<v Speaker 1>they didn't know the twenty year old bands. So um, anyways, unbelievable.

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<v Speaker 1>The first the first twenty roads were just little girls screaming,

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<v Speaker 1>and then their mothers in the back roads screaming equally,

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<v Speaker 1>screaming equally. Yeah. So then uh and then following the monkeys,

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<v Speaker 1>I decided to do UM. I saw the movie Dirty

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<v Speaker 1>Dancing and I said wow, I started the cast Gilson,

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<v Speaker 1>I said. I came up with a concept to make

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<v Speaker 1>a live tour of the Dirty Dancers, and Eric Carman

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<v Speaker 1>and Bill Medley and I put it together this package.

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<v Speaker 1>We sold out eight nights at Radio City and I

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<v Speaker 1>toured that all around the world. And my business model

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<v Speaker 1>was many of the cor Corporate America would come to

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<v Speaker 1>me and say, hey, we'd love to get some tickets

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<v Speaker 1>and let's get meat and greets. You know, we want

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<v Speaker 1>to sponsor your your packages and your tours because they

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<v Speaker 1>did very well, you know, using using my my concerts.

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<v Speaker 1>So um, one day, the president PEPSI calls me up

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<v Speaker 1>after Dirty Dancing and he says, I'd love to, um,

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<v Speaker 1>you know, sponsor one of your tours. It's the twentye

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<v Speaker 1>Anniversity of Pepsi generation. You have any ideas for us?

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<v Speaker 1>So I'm sitting at lunch and I ordered a die

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<v Speaker 1>coke and so I came up with the concept of

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<v Speaker 1>how about we do a Ringo in the all Star band.

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<v Speaker 1>Let me go to Ringo star and I'll put together

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<v Speaker 1>an all star band around them. So they love that.

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<v Speaker 1>I went over to a Lynn an opportunity to meet

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<v Speaker 1>ring Go and made on my pitch. He said to me,

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<v Speaker 1>I was thinking the same thing, and and that was it.

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<v Speaker 1>That was the star of the All Star band. And

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<v Speaker 1>he's still doing it at the thirty one years after

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<v Speaker 1>seeing Yeah, it's unbelievable. And uh, I was working there

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<v Speaker 1>for fifteen years and then I, you know, I you know,

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<v Speaker 1>for for an artist tour every city, it's amazing, but

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<v Speaker 1>for a father, um, to be on the road, it

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<v Speaker 1>was just to retard. And yeah, so I uh had

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<v Speaker 1>such an amazing experience on the Ringo tours. And especially

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<v Speaker 1>if you go to YouTube one day, you'll you'll see

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<v Speaker 1>there the type of my name and Ringo. There's a

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<v Speaker 1>funny bit there that Levin Helmut Joe Walsh played a

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<v Speaker 1>joke on me that and they played a good goof.

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<v Speaker 1>But I got the idea being on the road with

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<v Speaker 1>all these amazing rockers, um, what about if I could

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<v Speaker 1>give this to the fan. What about if I could

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<v Speaker 1>let people have an opportunity to share? And that was

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<v Speaker 1>the start of Rock and Roll Fantasy Camp. So twenty

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<v Speaker 1>five years I've been doing the camp um and it's

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<v Speaker 1>been fun. It's been a little hobby and but I'm

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<v Speaker 1>meant to change your lives. You know, I was listening

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<v Speaker 1>to you know what you were talking about beforehand with

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<v Speaker 1>with you know, changing lives with the young people. Rock

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<v Speaker 1>Camp has basically changed your lives of so many people,

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<v Speaker 1>and on tom of it, change your lives with the

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<v Speaker 1>rock stars. And I have the stock. I have this

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<v Speaker 1>great documentary coming out in February, and you're gonna see

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<v Speaker 1>how not only does it change the lives of these

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<v Speaker 1>people go through the experience, because that's what it is,

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<v Speaker 1>it's a four day experience. Um, but it's also changed

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<v Speaker 1>the lives of rock stars. So I gotta ask you

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<v Speaker 1>but before we let you go, David, you know, one

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<v Speaker 1>of the things that you know just in our research

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<v Speaker 1>that came across about you is you actually don't lead

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<v Speaker 1>mud and haven't and I think it sounds like for

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<v Speaker 1>a while sort of a rock star lifestyle, like you

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<v Speaker 1>have a very balanced life. How did you achieve that?

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<v Speaker 1>How do you achieve that? Well, that's a great question

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<v Speaker 1>because every night on these master classes. The other night,

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<v Speaker 1>see how he was brilliant, Alice Coop brilliant. That's not

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<v Speaker 1>what they said. They said, Oh, you know, just because

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<v Speaker 1>you're a rock star doesn't mean you have to stop

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<v Speaker 1>doing your your your daily responsibility of being a father,

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<v Speaker 1>of being a husband, of being in my case of

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<v Speaker 1>the grandfather too. Um, you know you still have to

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<v Speaker 1>take out the trash. You know, I always, I always

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<v Speaker 1>people always ask me a joke, They said, why does

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<v Speaker 1>the rain go star? I have to go on tour

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<v Speaker 1>and I'd always make a joke though, but it's your

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<v Speaker 1>less that you know, when on the road, you're a beatle.

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<v Speaker 1>When your home, your wife said, pick out the trash.

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<v Speaker 1>So that's that's why people tour. And I think, I

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<v Speaker 1>think every night I'm learning in these masterclasses that you

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<v Speaker 1>have to have a balanced life. And you know, my

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<v Speaker 1>dad was a survivor of autists and and I think

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<v Speaker 1>they still than me. It's wonderful to be in show business,

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<v Speaker 1>but you still have to have a responsibility. So to

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<v Speaker 1>wake up and have both is amazing, and um, I

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<v Speaker 1>enjoy it. I enjoy that part of my life. So

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<v Speaker 1>what So what's next? What's next for you? Just got

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<v Speaker 1>about a minute left? Okay, Yeah, what's next? Well? And

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<v Speaker 1>want you go to my website rock cats dot com

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<v Speaker 1>and see these master classes. And I hope your husband

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<v Speaker 1>comes and joins us, um because there'll be some great

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<v Speaker 1>blues arts coming on the movie. I think. I think

0:11:09.840 --> 0:11:12.920
<v Speaker 1>what I'm excited about is this movie coming out in January,

0:11:13.040 --> 0:11:16.320
<v Speaker 1>February and probably February, and basically to show people that

0:11:16.400 --> 0:11:18.920
<v Speaker 1>you don't have to be scared too, because that's the

0:11:18.920 --> 0:11:21.360
<v Speaker 1>biggest problem with our businesses. People are scared the jam

0:11:21.440 --> 0:11:24.240
<v Speaker 1>with Jeff back, the Scared to Jam with def Leppard.

0:11:24.280 --> 0:11:26.480
<v Speaker 1>You know that some people get scared, but the ones

0:11:26.480 --> 0:11:29.160
<v Speaker 1>who go through that experience, they go they can do anything.

0:11:29.280 --> 0:11:31.880
<v Speaker 1>They can do anything in their lives and not just

0:11:32.040 --> 0:11:35.760
<v Speaker 1>you know, be a musician, but they become better. Listen, David,

0:11:35.800 --> 0:11:38.040
<v Speaker 1>I was singing on air before and it was terrible,

0:11:38.160 --> 0:11:40.360
<v Speaker 1>but I have no fear, so I get what you're saying.

0:11:40.400 --> 0:11:42.840
<v Speaker 1>Just go out there. I went for it. It It was

0:11:42.880 --> 0:11:45.440
<v Speaker 1>it was ugly, but I did it. David, thank you

0:11:45.600 --> 0:11:48.360
<v Speaker 1>so much because listen, good luck come back at another

0:11:48.360 --> 0:11:51.440
<v Speaker 1>time because we would love to continue this conversation, and

0:11:51.520 --> 0:11:54.319
<v Speaker 1>good luck with everything. David fish Off, founder of Rock

0:11:54.360 --> 0:11:56.560
<v Speaker 1>and Roll Fantasy Camp Man, I've been on the website,

0:11:56.800 --> 0:11:59.680
<v Speaker 1>Um just so cool master classes and they started like

0:11:59.720 --> 0:12:01.840
<v Speaker 1>fIF you back, so how cool to just like sit

0:12:01.880 --> 0:12:05.040
<v Speaker 1>and play exactly, And I love I love what he

0:12:05.040 --> 0:12:07.040
<v Speaker 1>said at the beginning about people like yeah, I'm good, No,

0:12:07.240 --> 0:12:09.840
<v Speaker 1>we can keep going. Yeah I know, but don't you

0:12:09.960 --> 0:12:12.600
<v Speaker 1>like we see you do because every everybody's like, I

0:12:12.640 --> 0:12:16.240
<v Speaker 1>don't know, I'm around, Sure, ye call me whenever I'm

0:12:16.280 --> 0:12:19.160
<v Speaker 1>a little lonely. Can we just keep laying? Can you

0:12:19.160 --> 0:12:20.000
<v Speaker 1>play that lick again,