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Speaker 1: Hey, this is Annie and Samantha. I don't become to stuff.

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Speaker 1: I never told your question, but I heeart radio. And

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Speaker 1: today we are so so, so so happy to be

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Speaker 1: joined by the amazing, much missed, fabulous Bridget Odd. Thank

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Speaker 1: you for joining us, Bridget, Oh, thank you for having me.

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Speaker 1: It's been too long. Also, I always say this, you'll

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Speaker 1: give me that. Your intro is always give me like

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Speaker 1: warm fuzzies inside. Always such a fussant intro. I do

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Speaker 1: think about it. I'm like, how can I like give

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Speaker 1: Bridget enough weight so people understand how amazing? Yes, they

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Speaker 1: don't understand the pre conversations we have. That's literally just

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Speaker 1: catching up with you, like no, really we miss you.

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Speaker 1: Where have you been? Is so mutual. We're like the neediest, like, yeah,

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Speaker 1: I gets a little stock wards. Just fine, it's fine,

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Speaker 1: it's all good. It's all good. I didn't want to

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Speaker 1: ask because it has been a minute. Uh how have

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Speaker 1: you been? And also how is your weirdo? Christmas? Oh, yes,

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Speaker 1: thank you for asking. So I have been good. We're no.

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Speaker 1: Christmas was actually a success. So we were in West Virginia,

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Speaker 1: which is typically are we like to go on the

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Speaker 1: is it the Potomac River or the Shenandoah River, one

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Speaker 1: of one of the rivers out on the mid Atlantic Um.

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Speaker 1: It was beautiful but very cold. We started a new

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Speaker 1: tradition where we have like an outdoor evening even though

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Speaker 1: it's like twenty degrees outside around the fire. So I

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Speaker 1: had to wear like long John's and multiple pairs of pants,

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Speaker 1: and then for outerwear like fake for but like a

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Speaker 1: fake fur hat, a fake for a vest um. So

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Speaker 1: that was really fun. Yeah, it was great, lots of

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Speaker 1: shenanigans and weirdness and all of the and then I

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Speaker 1: got to have probably the most involved, non weirdo Christmas

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Speaker 1: of my adult life because my family wouldn't really do Christmas,

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Speaker 1: and so for the first time, the entire Todd family

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Speaker 1: gathered together in the same place to actually have a

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Speaker 1: Christmas and it was lovely. So holidays were great. How

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Speaker 1: about you two? What did what did we end up doing? Well? Uh,

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Speaker 1: it's snow, that was one thing, because yeah did well,

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Speaker 1: it was snow likely some places, but we did have

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Speaker 1: freezing weather, so it went down to ten degrees in

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Speaker 1: a lot of places with high windshield factors. And for

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Speaker 1: the South, we never are prepared for anything. Below like

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Speaker 1: thirty five. How dare you? Um? But yeah, it was

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Speaker 1: especially cold. Yeah, you were more in the mountains any right,

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Speaker 1: so you've got some snow. I went to visit my

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Speaker 1: family and they live in the mountains. And I don't

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Speaker 1: know if you know this about me, bridge it, but

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Speaker 1: I hate driving. I don't drop anyway. I didn't know

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Speaker 1: that about you. So it's snowed and I was like,

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Speaker 1: it's time, many You've got to get out there. But

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Speaker 1: it was Yeah, it was good. It was fun. Uh.

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Speaker 1: I don't know. I don't know if this has been

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Speaker 1: your experience, but I feel like since the pandemic, I'm

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Speaker 1: a very big tradition person because it marks the passing

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Speaker 1: of time. Um, and I feel like even though I'm

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Speaker 1: doing these tradition things, it doesn't have the same weight

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Speaker 1: of like, oh it's a new year or whatever it is.

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Speaker 1: So that was kind of my this year. I was like, oh,

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Speaker 1: I guess, oh, yeah, Christmas happened, and now I go

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Speaker 1: back to work. I don't know, it was interesting. Yeah. Yeah.

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Speaker 1: I think in general we've talked about how little we

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Speaker 1: like Christmas, But for me, it's the thing I thought

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Speaker 1: about this last year because now it's become the partner

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Speaker 1: and what happens when you are in a relationship and

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Speaker 1: how you have to divide the time, especially when our

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Speaker 1: families are two different places, so mine are in the

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Speaker 1: mountains of Georgia, his are spread through like Florida in

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Speaker 1: South Carolina, so we have to like kind of compromise

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Speaker 1: and see how to divide the time. And for this year,

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Speaker 1: we went down to Florida to see his family. It

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Speaker 1: was lovely, but yeah, we also have become new homeowners,

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Speaker 1: and because of that freeze again Atlanta, Georgia, we're not prepared,

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Speaker 1: so there are many conversations about pipes bursting and things

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Speaker 1: had going wrong because it froze and all these things.

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Speaker 1: So we had a panic moment of getting like friends

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Speaker 1: and neighbors to go check and make sure we didn't

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Speaker 1: have a flood or whatever. So it was a new

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Speaker 1: level of worry on top of being with family. But

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Speaker 1: it was enjoyable. Don't get me wrong, his family is

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Speaker 1: really great. But yeah, it's just been like it's new

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Speaker 1: new for me, like trying these new I guess we're

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Speaker 1: starting new traditions, except hopefully not like the homeowner stuff,

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Speaker 1: but the just tried come like combine that and it's

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Speaker 1: an interesting conversation about relationships, compromise, and communicating. That's what

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Speaker 1: my Christmas was. Yeah, I hope this is not like

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Speaker 1: the annual frozen pipes tradition. No, I don't need that,

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Speaker 1: we don't want that. I can't afford that. Samantha gave

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Speaker 1: me this list of holiday movies to watch this year.

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Speaker 1: I think you would appreciate a Bridget, It would be

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Speaker 1: right up your alley. I feel like you would have

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Speaker 1: liked those. Actually what's on the list because it was

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Speaker 1: like the rom coms of the holiday, and it's the

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Speaker 1: love hate that people have of the of rom coms.

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Speaker 1: And a lot of them were like New Year's movies

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Speaker 1: as well, because Bridget Jones's Diary was in that list,

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Speaker 1: and that's typically more of a New Year's thing. Um,

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Speaker 1: and I believe that While you were Sleeping, which is

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Speaker 1: also on my list, is also a New Year's thing.

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Speaker 1: So yeah, I gave her a list, and uh, it

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Speaker 1: took her out of her comfort zone. But I didn't

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Speaker 1: think about your thought. Bridget would really would appreciate my

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Speaker 1: One of the annual traditions of udo Christmas is that

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Speaker 1: you get messed up and watch really terrible Christmas movies,

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Speaker 1: like some Hallmark movies. You know, the cheesier the better.

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Speaker 1: It's kind of like I hate watch you're watching to

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Speaker 1: make fun of slash talk over, but some of them

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Speaker 1: will really get you. In the end You're like, actually,

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Speaker 1: this is like legitimately I'm invested now, like you're of Christmas.

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Speaker 1: Love it? I love it. I do have a question

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Speaker 1: for you that I swear leads into what we're talking

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Speaker 1: about today, which I'm very excited to talk about. Okay, yes,

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Speaker 1: Uh do you have like a favorite article of clothing?

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Speaker 1: Do you have like a thing that you just buy

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Speaker 1: way too many things of Oh my god, I do.

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Speaker 1: I do so many. This is part of the reason

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Speaker 1: why I wanted to do this episode, is a little

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Speaker 1: bit of like I don't know, like checking myself a

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Speaker 1: little bit um one of them. This is gonna sound strange.

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Speaker 1: Is leather any kind of leather or like pleather pany?

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Speaker 1: I love a full leather legging and it can be

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Speaker 1: hard to get the right one. You know, you're buying

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Speaker 1: them online and so you're like, I'm gonna buy three

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Speaker 1: and I'll return the two that don't you say that?

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Speaker 1: And then you never do so. One is definitely any

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Speaker 1: kind of leather pant, leather, short leather legging. I'm always

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Speaker 1: looking for the perfect pair. I have so many it's

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Speaker 1: it's shameful and embarrassing. Another is running shoes. Ever since

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Speaker 1: I broke my ankle, I think two years ago now,

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Speaker 1: and before breaking my ankle, I could I could like

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Speaker 1: run four miles and a pair of ballet flat and

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Speaker 1: not give it a thought. Now, if I tie my

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Speaker 1: shoes wrong, it is a problem. And so you know,

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Speaker 1: good supportive running shoes. For whatever reason, I'm I've really

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Speaker 1: gotten into that. How about how about you all, like,

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Speaker 1: what is your thing where you have way too many

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Speaker 1: of them? It's like your it's like your thing. Well,

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Speaker 1: I mean it's probably cosplay, but you don't say during

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Speaker 1: the pandemic, I would say sweatpants, Like I'm I've become

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Speaker 1: a real like, oh those look like really cute comfortable sweatpants. Um,

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Speaker 1: that's been my biggest thing. But jackets before, I love jackets.

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Speaker 1: My mom makes fun of me every year, She's like,

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Speaker 1: you don't need another jacket in like, but look at

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Speaker 1: that one though, Well, the jacket can make an outfit.

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Speaker 1: You really can, yes, really, and It's like it could

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Speaker 1: change like everything number one casual to fancy and then

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Speaker 1: like heartbeat. Yeah. Well, I feel like I've talked about

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Speaker 1: my many times and many people make fun of me

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Speaker 1: because I am a cardigan sweater girl and I happened

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Speaker 1: since early two thousand's. You can't break that from me.

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Speaker 1: You can't take that from me. And uh, I look

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Speaker 1: like a grandma at all times everything. I just love

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Speaker 1: the comfort of the coziness. I use it as a jacket. Literally,

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Speaker 1: I rarely wear jackets because I have cardigans, no matter

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Speaker 1: how thick. I found a poncho that I love that

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Speaker 1: was even better. I was like, oh, yeah, here we go.

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Speaker 1: But that is that has been a thing. I feel

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Speaker 1: like it's kind of synonymous with who I am is

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Speaker 1: my Grandma's letters and I will die before you could

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Speaker 1: take it out of my hands. I mean, the classics

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Speaker 1: are a classic for a reason. You know, the cardigan

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Speaker 1: They got it right the first time every time. Well,

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Speaker 1: so I have never heard of this that you're you've

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Speaker 1: brought to us today, bridget So it's the influencing, that's right,

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Speaker 1: the influencing. And I guess it's it's a it's it's

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Speaker 1: exactly like what it sounds like. I'll give you a

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Speaker 1: good definition of it later in the episode, but you know,

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Speaker 1: spoiler alert, it's like exactly what it sounds like. If

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Speaker 1: you know what influencing is, it's sort of doing that

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Speaker 1: in reverse. And so a good sort of counter question

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Speaker 1: to the really good question that you started with is

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Speaker 1: do you have stuff that you saw online and you're like, oh,

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Speaker 1: that will be cute and then you are like I

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Speaker 1: need that, and then you buy it and when it

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Speaker 1: arrives you're just sort of like, Wow, I didn't really

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Speaker 1: need this. Now it just sits in my apartment. I'm underwhelmed.

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Speaker 1: Why did I buy this? Yeah? Yes, I get ideas

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Speaker 1: stuck in my head where I'll see something and I'll

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Speaker 1: be like I don't need that, and then like three

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Speaker 1: days later, I'm still thinking about it, even if I

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Speaker 1: don't want to. It just is like it lodges in

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Speaker 1: my brain. Um. And so during the pandemic, I have

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Speaker 1: Instagram has gotten me a couple of times where I

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Speaker 1: think before the pandemic I was pretty good about like no,

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Speaker 1: I don't need that. During the pandemic, I think it's

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Speaker 1: like a stress outlet almost like maybe this will make

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Speaker 1: me feel better. Uh, and it has been like sweatpants

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Speaker 1: and bras and under comfort comfort clothes. And then I'm

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Speaker 1: also I'm a huge fan of things as we were

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Speaker 1: talking about before this, I'm a huge fan of like

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Speaker 1: Star Wars and Last of Us, So anything like that

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Speaker 1: can get me pretty good. Yeah, it's kind of annoring.

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Speaker 1: There's so much Star Wars stuff like that out there,

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Speaker 1: Like you need the Star Wars or like so much stuff, right,

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Speaker 1: I mean you need to figure out And obviously for

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Speaker 1: one of the purchases I made was for my partner

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Speaker 1: and I got them a light up what are those

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Speaker 1: robots at at at right, like the ones that eighties

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Speaker 1: whatever I call them at at Apparently I don't know.

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Speaker 1: This is how little I know. Okay, don't come from me.

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Speaker 1: Well this is a different podcast, but that is okay.

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Speaker 1: But like I bought that for them because I saw

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Speaker 1: it online as like I think I had been searching

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Speaker 1: for guests for Annie and that popped up and I

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Speaker 1: knew my partner would really like it. So I ended

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Speaker 1: up being good. But I did make another purchase where

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Speaker 1: it was like I was, I'd have this thing. This

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Speaker 1: is I guess it's just another love letter to Annie,

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Speaker 1: because we do this thing where we hang out often

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Speaker 1: and then I'm like, I have to buy a thing

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Speaker 1: for my partner Annie and myself, Like I don't know why.

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Speaker 1: It's always that and it has to become like it's

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Speaker 1: not the best BFF necklaces, but it's matching for sure.

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Speaker 1: We could match probably a week at like a week

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Speaker 1: at a time, like we could. But one of those

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Speaker 1: of those, like because we were watching stupid Game of

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Speaker 1: Thrones I think or was just about to end or

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Speaker 1: something along those lines, and they had these really cool

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Speaker 1: supposedly lighters that will never die and it has really

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Speaker 1: cool engravings, and you're, yeah, that does not work. I

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Speaker 1: think it lights up. It lit up one time and

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Speaker 1: never again. I hate how they get It's like a scam.

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Speaker 1: I hate how they get it. It is. I will say,

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Speaker 1: at least I received it, but it took like months

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Speaker 1: for me to get it. Not a good sign. Not

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Speaker 1: a good sign. I had this exact same problem. I

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Speaker 1: have so many products that I bought recently, literally only

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Speaker 1: because I saw them on social media that I really

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Speaker 1: don't need. My big one that happened that came recently

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Speaker 1: is the Stanley water bottle, which I had been seeing

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Speaker 1: on TikTok everywhere. It's just like massive metal water bottle

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Speaker 1: with a straw. So I was like, oh, I wanted

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Speaker 1: to drink more water. One of my New Year's resolutions

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Speaker 1: more water. When I tell you, this thing was forty

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Speaker 1: and I don't know, I can't speak for all Stanley

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Speaker 1: water bottles, like not to be smirched the good name

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Speaker 1: of Stanley, but it leaks, so it's like for a

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Speaker 1: leaky water bottle, like why did I buy? It's also

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Speaker 1: very heavy when it's full. It just doesn't suit my needs.

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Speaker 1: There's not there's not a need in my day to

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Speaker 1: day that this water bottle that was pretty expensive as

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Speaker 1: water bottles go, actually fit. Another one was these um

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Speaker 1: weights that you can strap to your ankles and your

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Speaker 1: wrists and they're fine that they are indeed weights, but

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Speaker 1: I use them maybe twice. And I think I bought

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Speaker 1: them when I was feeling very aspirational, like I bought

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Speaker 1: them for a version of myself that I patently am not.

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Speaker 1: If that makes sense, yep, yeah, I will say for

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Speaker 1: my partners, if I had to guess, for them, it

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Speaker 1: is water bottles and coffee mugs and I'm like, why

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Speaker 1: stop it? And we have so many. I'm like, you

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Speaker 1: don't need this many. There's no reason you're not going

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Speaker 1: to do this many coffees in a day that you

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Speaker 1: need sixteen different and we have a hole like shelf

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Speaker 1: of it. And if you do it again, I'm gonna

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Speaker 1: punch your throat. And they take up a lot of

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Speaker 1: room like things like that. It's like they store awkwardly,

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Speaker 1: and so if you don't have you don't have a

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Speaker 1: huge place and a lot of storage spaces like it.

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Speaker 1: Really it adds up. And so kind of like any

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Speaker 1: what you were saying earlier about the pandemic, you know,

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Speaker 1: I have a theory that, especially during times that are

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Speaker 1: like turbulent or uncertain, the pandemic would definitely fit into

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Speaker 1: this um. Many of us, myself very very much included,

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Speaker 1: really turned to online shopping for a quick serotonin boost

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Speaker 1: or a quick you know this is gonna feel good,

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Speaker 1: or like I got into this habit of enjoying the

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Speaker 1: feeling of kind of giving myself Christmas every day, like, oh,

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Speaker 1: there's gonna be when I come home, there's gonna be

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Speaker 1: a present waiting for me, you know from past me

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Speaker 1: And so it's not just my theory. I do have

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Speaker 1: a little bit of research to back up up. People

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Speaker 1: really leaned into online shopping during the pandemic. According to

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Speaker 1: the most recent annual Retail Trade Survey release from the Census,

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Speaker 1: e commerce sales increased by two hundred and forty four

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Speaker 1: point two billion dollars or in the first year of

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Speaker 1: the pandemic, rising from five hundred and seventy one point

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Speaker 1: two billion in nineteen to eight hundred and fifteen point

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Speaker 1: four billion. And people, again myself very shamefully included, uh,

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Speaker 1: really relied on online retailers, specifically like Amazon. Unsurprisingly, Amazon

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Speaker 1: stock hit a new all time high during and it's

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Speaker 1: only now like pretty recently starting to fall from that

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Speaker 1: huge booth during the beginning of the pandemic. And a

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Speaker 1: quick disclaimer here that, like, I just feel the need

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Speaker 1: to say that obviously, we know we're gonna be talking

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Speaker 1: about our online shopping habits, but there are a whole

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Speaker 1: bunch of folks who rely on online shopping for very legitimate,

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Speaker 1: real reasons. Folks with disabilities or chronic illnesses, you know,

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Speaker 1: for them, online shopping can be a lifeline being a

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Speaker 1: swamped parent or a caregiver who can't always, you know,

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Speaker 1: pop out to the store for one thing. It's also

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Speaker 1: a reason why somebody might really really lean on online shopping.

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Speaker 1: I don't want to make it seem like anybody who

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Speaker 1: is pressing by online is just leaning into bad habits

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Speaker 1: that they should question. Um, So I'm not talking about

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Speaker 1: those folks. I'm really talking about the quick purchase of

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Speaker 1: things that you really don't need or maybe even really

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Speaker 1: don't want because an algorithm on social media told you

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Speaker 1: to do so. And I want to talk about why

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Speaker 1: the tide is maybe sort of turning on this a

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Speaker 1: little bit. Yeah, okay, yeah, I mean it has been

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Speaker 1: I have a friend who loves Target, not a sponsor,

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Speaker 1: but she loves like the Target app, and like she

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Speaker 1: will text me as if like, yeah, Christmas has come early,

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Speaker 1: the Target app has updated. And I feel like this

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Speaker 1: wasn't a thing during the pandemic, and we've talked about

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Speaker 1: it because it is clearly like a emotional it's something

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Speaker 1: she does when she stressed. And then like, I feel

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Speaker 1: that during the pandemic, I have seen that a lot

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Speaker 1: more where people are like I need something that will

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Speaker 1: make me feel better for a little bit. Also This

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Speaker 1: is a great point that you brought out, because I did.

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Speaker 1: I hate it when people are like judging folks for

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Speaker 1: I don't know, getting groceries delivered or whatever. And there's

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Speaker 1: a lot of impact of that. But for some people

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Speaker 1: that's not like laziness, right. I mean, we definitely relied

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Speaker 1: on it during the pandemic as something that when we

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Speaker 1: didn't want to go out, we didn't want to spread things.

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Speaker 1: We were very concerned people who were even compromised, and

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Speaker 1: it was a resource that was necessary that really did

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Speaker 1: help try to maintain the spread. And it's that that

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Speaker 1: was the first time you really understood why this could

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Speaker 1: be beneficial. But yeah, that definitely could be abused. And

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Speaker 1: I know this is a whole differ thing, and that's

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Speaker 1: the whole conversation of like, people with disabilities have to

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Speaker 1: rely on things like this, and it is a service

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Speaker 1: that that should have been happening previously. Absolutely, we absolutely

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Speaker 1: should not be like judging or shaming people for whom

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Speaker 1: they really rely on this for a lifeline. And I

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Speaker 1: think that's one of the reasons why it's so important

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Speaker 1: that the people who are you know, doing the grocery delivery,

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Speaker 1: who are the you know workers and the staff. They

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Speaker 1: should be treated well, they should be compensated well, they

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Speaker 1: should have protections like and people with disabilities should not

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Speaker 1: have to rely on like private some pretty exploitative like

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Speaker 1: grocery delivery apps. Like we like everybody deserves better and

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Speaker 1: we shouldn't be judging anybody who is just trying to

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Speaker 1: like live their life. Um, but I do think that

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Speaker 1: we are in a place where people who again myself included,

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Speaker 1: maybe got into some bad online shopping habits without really

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Speaker 1: hitting pause and really thinking about whether those habits, you know,

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Speaker 1: maybe got us through a tough time emotionally during but

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00:19:01,600 --> 00:19:04,960
Speaker 1: maybe aren't really serving us so well, or are wallets

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Speaker 1: so well if you're me here right right. It's kind

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Speaker 1: of interesting because I think we've talked about this for

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Speaker 1: I'm a big fan of TikTok. I can get lost

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Speaker 1: in it for hours and hours at a time. I

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Speaker 1: get that so many things and like yeah, it starts

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Speaker 1: to read me and I'm like, okay, stop that. Why

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Speaker 1: are you sending to me an ad about this? And

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Speaker 1: then it's not necessarily an add but it's someone that

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Speaker 1: I trust, or say trust uh in quotes, because it's

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Speaker 1: someone that I like and follow, and they'd seem like

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Speaker 1: good people, you never know, uh, and then they're like, oh, yeah,

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Speaker 1: these are my five Amazon fines and these are my

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Speaker 1: five Costco fines. And I'm like, yes, you are correct.

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Speaker 1: I need those things. Have Did I know that existed? No?

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Speaker 1: But I absolutely need those things. And it's getting to

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Speaker 1: be more and more. The five Amazon stuff always gets me.

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Speaker 1: And I have this thing with like, there's so many

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Speaker 1: creators on TikTok, which I'm also ad it to. Uh

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Speaker 1: so I feel you on that, Sam, but like ticktockers

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Speaker 1: who were all about you know, like, oh, here's like,

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Speaker 1: here's what my really organized desk or workspace looks like.

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Speaker 1: Like I clearly have some kind of emotional hang up

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Speaker 1: around the way that work gets done in my life.

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Speaker 1: And so I subsequently follow a lot of creators for

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Speaker 1: who mets their niche, and so they're like, here's what

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Speaker 1: my notion looks like, here's what my dot journaling looks like,

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Speaker 1: Here's what my laptop or workstation looks like, and that

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Speaker 1: I clearly have some kind of a like hang up

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Speaker 1: about that internally, and so I watch a lot of

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Speaker 1: that and so whenever they're like, my you know, go

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Speaker 1: to my Amazon store front my five you know, the

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Speaker 1: five things that really helped me stay productive. I know

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Speaker 1: that I'm kind of vulnerable and prime to just click

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Speaker 1: by without even thinking about it because it speaks to

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Speaker 1: some sort of internal like the issue I have where

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Speaker 1: I'm like, I must think that, oh, the way that

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Speaker 1: work gets done in my life is not up to

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Speaker 1: par with the way that work gets done in the

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Speaker 1: lives of other creative people or something. And so it's

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Speaker 1: really I think part of it really is like knowing

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Speaker 1: your triggers and knowing knowing the the vulnerabilities that you

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Speaker 1: have that we're so likely to try to fill by

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Speaker 1: hitting by now or by buying a thing that we

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Speaker 1: really ultimately might not even need. And so you know

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Speaker 1: that if I had to give this this conversation like

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Speaker 1: a so what, it's that we should really be in

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Speaker 1: a headspace of asking some questions when it feels like

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Speaker 1: the algorithm or the app or the platform is the

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Speaker 1: one in control and we are passive. I think that

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Speaker 1: what is really important is if we switch that dynamic

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Speaker 1: so that we the human, the person who makes the

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Speaker 1: money and makes the decisions about how the money gets spent,

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Speaker 1: is the one in control and that we are not,

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Speaker 1: you know, at the behest of algorithms and influencers who

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Speaker 1: we don't even know and you know, apps and platforms,

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Speaker 1: and so in service of that, I think it kind

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00:21:55,040 --> 00:21:57,760
Speaker 1: of makes sense to kind of talk about how we

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Speaker 1: got here, like a little bit of a look back

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Speaker 1: on influencing and how we got to this point. Or

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Speaker 1: maybe people are kind of starting to ask a few

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Speaker 1: questions about the role that social media influencing has on

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Speaker 1: our life. So if I had to ask you, what

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Speaker 1: do you think used to be the main app on

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Speaker 1: social media where a lot of influencing was taking place,

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00:22:18,040 --> 00:22:23,399
Speaker 1: what would you say? Instagram? Instagram? Instagram. It's absolutely Instagram.

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Speaker 1: You know, back in the golden era of Instagram, it

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Speaker 1: looked good, it had a good layout, it was easy

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Speaker 1: to use, it was understandable, it was it was it

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Speaker 1: was a different time, right, And so I think, like

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Speaker 1: one it felt back then, this one, I'm gonna say,

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Speaker 1: like this is liketeen is when I would kind of

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00:22:41,800 --> 00:22:46,760
Speaker 1: situate this. So it felt kind of clear how one

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Speaker 1: would get engagement. So if you were on the if

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Speaker 1: you were an influencer, if you were on the influencer

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Speaker 1: side of things, you probably had a pretty clear sense

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Speaker 1: of like what the algorithm was going to reward. It

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Speaker 1: rewarded images of faces, for instance, and so the rules

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Speaker 1: seemed doable. You know, post every day post natively from

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Speaker 1: the Instagram app as opposed to adding a picture later,

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Speaker 1: Like it was pretty clear like what you needed to

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Speaker 1: do to to do well on Instagram algorithmically speaking, I

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Speaker 1: think that us, as the audience who was consuming the

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Speaker 1: content that influencers made on Instagram, we also had a

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Speaker 1: pretty good sense of what to expect. You know, you

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00:23:20,960 --> 00:23:25,359
Speaker 1: were going to get conventionally attractive women who were giving

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Speaker 1: you like life envy and making it seem like, oh well,

428
00:23:27,800 --> 00:23:31,359
Speaker 1: if you bought this specific item, your life could be

429
00:23:31,400 --> 00:23:34,840
Speaker 1: like mine, right, and like, obviously this is like a curated,

430
00:23:34,880 --> 00:23:38,320
Speaker 1: manufactured lie that could absolutely be harmful to people who

431
00:23:38,320 --> 00:23:41,720
Speaker 1: were consuming it. Um as researchers like very clear, but

432
00:23:42,280 --> 00:23:45,160
Speaker 1: I would argue that there was something familiar to it, right,

433
00:23:45,160 --> 00:23:48,360
Speaker 1: Like we understood what to expect as an audience who

434
00:23:48,440 --> 00:23:54,560
Speaker 1: was consuming the content of influencers. But now here there

435
00:23:54,560 --> 00:23:56,680
Speaker 1: are two big things that are happening that I believe

436
00:23:56,720 --> 00:24:00,520
Speaker 1: have really shifted this golden Instagram age and the shifted

437
00:24:00,560 --> 00:24:03,919
Speaker 1: how folks are maybe feeling about influencers. The first is

438
00:24:03,920 --> 00:24:08,040
Speaker 1: that the social media landscape is really really changing and

439
00:24:08,040 --> 00:24:10,760
Speaker 1: really seeing some seismic shifts. We've seen this play out

440
00:24:10,800 --> 00:24:13,200
Speaker 1: in a couple of ways. One, people just are not

441
00:24:13,440 --> 00:24:16,159
Speaker 1: using Instagram like they were in the golden era of

442
00:24:17,080 --> 00:24:19,280
Speaker 1: you know, a new report in the Atlantic that came

443
00:24:19,280 --> 00:24:22,520
Speaker 1: out last month called Everyone Is Over Instagram said that

444
00:24:22,560 --> 00:24:26,520
Speaker 1: Instagram is slowly and steadily losing its relevance, specifically with

445
00:24:26,680 --> 00:24:29,760
Speaker 1: young users, and like that's the user base that any

446
00:24:29,760 --> 00:24:33,160
Speaker 1: social media platform really needs to court, like young people.

447
00:24:33,200 --> 00:24:35,440
Speaker 1: You want young people to really be using your platform

448
00:24:35,480 --> 00:24:38,760
Speaker 1: for to feel like really relevant, right right. And It's

449
00:24:38,800 --> 00:24:43,200
Speaker 1: funny because I I am not on TikTok, but I've

450
00:24:43,280 --> 00:24:47,679
Speaker 1: noticed that Instagram is just like videos now it's like talk,

451
00:24:49,400 --> 00:24:52,440
Speaker 1: which is a different thing. It's a different thing. Um,

452
00:24:52,480 --> 00:24:55,919
Speaker 1: but it is interesting to me. I love I'm fascinated

453
00:24:55,920 --> 00:24:58,480
Speaker 1: by kind of these like shifts. Why do people like, like,

454
00:24:58,520 --> 00:25:01,320
Speaker 1: why are people into TikTok over like Instagram? Why why

455
00:25:01,400 --> 00:25:05,640
Speaker 1: is that happening? Um? But yeah, I mean why why

456
00:25:05,800 --> 00:25:09,880
Speaker 1: is it that Instagram has lost favor? Why is it fading?

457
00:25:10,320 --> 00:25:12,720
Speaker 1: That's a great question. I would say one is just that, like,

458
00:25:13,400 --> 00:25:18,040
Speaker 1: when the rules become less transparent or just less doable,

459
00:25:18,480 --> 00:25:20,800
Speaker 1: I think people find it less kind of worth it

460
00:25:20,880 --> 00:25:23,320
Speaker 1: to post there, right, And so I think that if

461
00:25:23,320 --> 00:25:28,199
Speaker 1: the rules felt clear in today, it seems like every

462
00:25:28,240 --> 00:25:31,320
Speaker 1: month Instagram announces a new things are going to be prioritizing.

463
00:25:31,320 --> 00:25:33,879
Speaker 1: It used to be static images, then it's going to

464
00:25:33,960 --> 00:25:35,960
Speaker 1: be video. You know. It used to be like if

465
00:25:35,960 --> 00:25:38,720
Speaker 1: you posted once a day, that was enough. Then Instagram

466
00:25:38,760 --> 00:25:40,480
Speaker 1: put out guidance for creators that was like, oh, you

467
00:25:40,520 --> 00:25:43,280
Speaker 1: need to be making four reels a day. That's a

468
00:25:43,280 --> 00:25:45,960
Speaker 1: lot of content. It's just not possible. And so if

469
00:25:46,080 --> 00:25:50,159
Speaker 1: Instagram decides we're going to algorithmically reward people who follow

470
00:25:50,200 --> 00:25:55,840
Speaker 1: this like difficult to follow and also difficult to understand

471
00:25:55,920 --> 00:25:59,399
Speaker 1: and constantly changing set of guidelines, and if you don't

472
00:25:59,520 --> 00:26:02,000
Speaker 1: follow the we're not going to show your post to anybody,

473
00:26:02,040 --> 00:26:04,120
Speaker 1: even your friends, even the people who want to see

474
00:26:04,119 --> 00:26:06,440
Speaker 1: your posts. It just eventually starts to feel like, well,

475
00:26:06,440 --> 00:26:08,639
Speaker 1: what's the point, right, Like that's one of the reasons

476
00:26:08,640 --> 00:26:12,040
Speaker 1: why personally, like I've used Instagram least, it's because whatever

477
00:26:12,080 --> 00:26:14,600
Speaker 1: the guidance is they give to creators to try to

478
00:26:14,640 --> 00:26:17,800
Speaker 1: get more engagement on the platform. It's just too much, right,

479
00:26:17,840 --> 00:26:20,360
Speaker 1: Like I have at work, I don't. It's like Instagram

480
00:26:20,440 --> 00:26:22,240
Speaker 1: is not my job. For some people it is their job,

481
00:26:22,280 --> 00:26:25,200
Speaker 1: and so I can understand, you know, playing the game

482
00:26:25,200 --> 00:26:27,080
Speaker 1: a little bit more, but it's just not what I do.

483
00:26:27,119 --> 00:26:28,680
Speaker 1: I have do other things in my life. And so

484
00:26:29,400 --> 00:26:32,399
Speaker 1: if then I'm going to be kind of I use

485
00:26:32,440 --> 00:26:35,520
Speaker 1: this word very lightly, but like punished algorithmically by having

486
00:26:35,520 --> 00:26:38,679
Speaker 1: my content not shown to people, even people who I know,

487
00:26:38,720 --> 00:26:40,640
Speaker 1: even people who are my friends who I know want

488
00:26:40,680 --> 00:26:43,080
Speaker 1: to see that content. What is the point, Like why

489
00:26:43,160 --> 00:26:45,680
Speaker 1: why jump through those hoops? If that's how you're gonna

490
00:26:45,840 --> 00:26:49,000
Speaker 1: gonna be treated on a platform, you know, you know,

491
00:26:49,080 --> 00:26:51,720
Speaker 1: And I was thinking as with Instagram when we were

492
00:26:51,760 --> 00:26:53,800
Speaker 1: talking about yes, there's all these reels and the younger

493
00:26:53,800 --> 00:26:56,399
Speaker 1: people are getting frustrated. They also changed the algorithm. I know,

494
00:26:56,480 --> 00:26:59,840
Speaker 1: there was like a whole year long campaign of people

495
00:26:59,880 --> 00:27:02,680
Speaker 1: just asking can you see this post um And even

496
00:27:02,720 --> 00:27:05,199
Speaker 1: for our posts at stuff, Mo'm never told you we

497
00:27:05,240 --> 00:27:08,200
Speaker 1: are verified. We have our thirty thousand followers, we rarely

498
00:27:08,240 --> 00:27:10,440
Speaker 1: get more than four or five flakes because we don't

499
00:27:10,440 --> 00:27:13,040
Speaker 1: post but every other day. And like when you look up,

500
00:27:13,080 --> 00:27:15,880
Speaker 1: how do you get you know, followers or views. It's

501
00:27:15,920 --> 00:27:19,080
Speaker 1: literally like you said the post four things, but now

502
00:27:19,080 --> 00:27:22,040
Speaker 1: it's adding post this, putting it on the reel, put

503
00:27:22,080 --> 00:27:24,080
Speaker 1: it on the like the videos, and you have to

504
00:27:24,119 --> 00:27:26,720
Speaker 1: do all three of those things. So you're literally taking

505
00:27:26,760 --> 00:27:29,240
Speaker 1: four post times three to put it on the same

506
00:27:29,320 --> 00:27:31,280
Speaker 1: site and it doesn't sound like it's worth it anymore.

507
00:27:31,480 --> 00:27:34,560
Speaker 1: And then the suppression alone with the algorithm, why just

508
00:27:34,680 --> 00:27:38,960
Speaker 1: why exactly? And you have to basically be a one

509
00:27:39,040 --> 00:27:42,880
Speaker 1: person like studio, right because like you have to make

510
00:27:42,920 --> 00:27:45,480
Speaker 1: the post turn it into a real comments and it's

511
00:27:45,480 --> 00:27:48,000
Speaker 1: like you have a job, dude, Like you're a podcaster.

512
00:27:48,040 --> 00:27:50,280
Speaker 1: It's like your job is not doing Instagram. And I've

513
00:27:50,280 --> 00:27:54,560
Speaker 1: actually worked with like, um social media managers, like professional

514
00:27:54,640 --> 00:27:57,600
Speaker 1: social media managers to help grow my account. And you know,

515
00:27:57,880 --> 00:27:59,560
Speaker 1: this was a few years ago, so I can't speak

516
00:27:59,560 --> 00:28:01,880
Speaker 1: to whether or this is good advice now. So don't

517
00:28:02,080 --> 00:28:04,040
Speaker 1: try this thinking this is this is how you grow

518
00:28:04,080 --> 00:28:06,479
Speaker 1: Instagram now because I really don't know. But something that

519
00:28:06,520 --> 00:28:08,840
Speaker 1: she did is like, oh yeah, I just spend a

520
00:28:08,880 --> 00:28:12,679
Speaker 1: good amount of time commenting on content of accounts that

521
00:28:12,680 --> 00:28:15,040
Speaker 1: are similar to you in what they post, and so

522
00:28:15,440 --> 00:28:17,880
Speaker 1: you know, she would spend like two hours a day

523
00:28:17,920 --> 00:28:20,359
Speaker 1: this being like great posts. Yeah I love this, and

524
00:28:21,400 --> 00:28:23,960
Speaker 1: like who has time for that? Right? Like I was

525
00:28:24,000 --> 00:28:25,719
Speaker 1: doing a little experiment to see if it would help,

526
00:28:25,720 --> 00:28:28,440
Speaker 1: and it actually did help grow my account, But like,

527
00:28:29,160 --> 00:28:31,040
Speaker 1: am I going to sit there and do that? Absolutely not?

528
00:28:31,320 --> 00:28:34,320
Speaker 1: Right Like, and so I can see why people are

529
00:28:34,359 --> 00:28:36,320
Speaker 1: just like, yeah, I'm not going to do that. Don't

530
00:28:36,320 --> 00:28:38,360
Speaker 1: need that. And I think any I think that you

531
00:28:38,440 --> 00:28:41,720
Speaker 1: mentioned that, Um, when you go to Instagram, now, what

532
00:28:41,800 --> 00:28:45,080
Speaker 1: you've kind of see is a lot of reels that

533
00:28:45,120 --> 00:28:47,920
Speaker 1: are really TikTok's that you saw on TikTok if you

534
00:28:47,920 --> 00:28:50,320
Speaker 1: have that platform, you know, a week ago, and so

535
00:28:50,800 --> 00:28:54,440
Speaker 1: it kind of I think separately, I think that Instagram

536
00:28:54,640 --> 00:28:58,440
Speaker 1: is really confused about what role they are trying to

537
00:28:58,560 --> 00:29:01,280
Speaker 1: play in our lives and our social media diets. I

538
00:29:01,280 --> 00:29:03,560
Speaker 1: don't think that they know. I think that like one

539
00:29:03,600 --> 00:29:05,640
Speaker 1: day it will be images, one day it'll be real.

540
00:29:05,680 --> 00:29:08,719
Speaker 1: So it's like not clear. And it's so funny because, um,

541
00:29:08,760 --> 00:29:12,360
Speaker 1: someone else who is really impressed about this are the Kardashians.

542
00:29:12,520 --> 00:29:15,640
Speaker 1: Folks might recall that over the summer, um, Kylie Jenner

543
00:29:15,680 --> 00:29:19,080
Speaker 1: and Kim Kardashian both posted an image saying, make Instagram

544
00:29:19,120 --> 00:29:21,920
Speaker 1: Instagram again, stop trying to be TikTok. I just want

545
00:29:21,920 --> 00:29:25,160
Speaker 1: to see cute photos of my friends. And this is

546
00:29:25,160 --> 00:29:28,560
Speaker 1: really kind of not surprising to me because the Kardashians

547
00:29:28,560 --> 00:29:33,080
Speaker 1: are so good at being Instagram friendly or the friendly

548
00:29:33,360 --> 00:29:35,560
Speaker 1: for the version of Instagram that Instagram used to be, right, Like,

549
00:29:35,560 --> 00:29:38,720
Speaker 1: they're all beautiful, they all take beautiful pictures. They're all

550
00:29:38,720 --> 00:29:42,120
Speaker 1: really good at looking kind of Instagram perfect and polished.

551
00:29:42,720 --> 00:29:45,920
Speaker 1: TikTok takes it in a completely different skill set. You

552
00:29:46,000 --> 00:29:49,320
Speaker 1: kind of have to be funny or engaging or you know,

553
00:29:49,440 --> 00:29:51,320
Speaker 1: you have to have something that's gonna make But just

554
00:29:51,360 --> 00:29:53,479
Speaker 1: looking good on TikTok is not enough, Like you have

555
00:29:53,520 --> 00:29:56,440
Speaker 1: to bring something else. And no shade to the Kardashians,

556
00:29:56,440 --> 00:29:58,640
Speaker 1: that is not my skill set either, So I'm not

557
00:29:58,800 --> 00:30:00,680
Speaker 1: I'm not trying to put them down or anything. And

558
00:30:00,720 --> 00:30:04,760
Speaker 1: so what's interesting is that after the Kardashians said, like, oh,

559
00:30:04,880 --> 00:30:07,640
Speaker 1: go back to cute pictures of my friends, the head

560
00:30:07,640 --> 00:30:11,400
Speaker 1: of Instagram responded over the summer saying that Instagram they

561
00:30:11,520 --> 00:30:14,920
Speaker 1: just needed to focus on video and reels to survive

562
00:30:15,000 --> 00:30:18,400
Speaker 1: and grow as a platform. Um. But then just last week,

563
00:30:18,800 --> 00:30:21,560
Speaker 1: he posted that you know that was the wrong move.

564
00:30:21,600 --> 00:30:23,400
Speaker 1: He did a complete about face, and he said that

565
00:30:23,480 --> 00:30:27,640
Speaker 1: Instagram quote overfocused on video last year, and so now

566
00:30:27,640 --> 00:30:30,040
Speaker 1: the platform is going back to balancing the amount of

567
00:30:30,040 --> 00:30:32,720
Speaker 1: photos and video shown to users. Um In one example

568
00:30:32,800 --> 00:30:35,080
Speaker 1: that he gave, you said that Instagram will consider how

569
00:30:35,120 --> 00:30:38,600
Speaker 1: often a person likes some comments on photos versus videos

570
00:30:38,800 --> 00:30:41,760
Speaker 1: to determine which content will appear first in their feeds.

571
00:30:41,920 --> 00:30:44,160
Speaker 1: And so this really tells me that, like, they don't

572
00:30:44,160 --> 00:30:46,200
Speaker 1: know what they're doing. They're not sure of their strategy.

573
00:30:46,720 --> 00:30:49,200
Speaker 1: You know, it's not clear to them what they're trying

574
00:30:49,200 --> 00:30:51,680
Speaker 1: to be. And I think it's no wonder how people

575
00:30:51,720 --> 00:30:53,200
Speaker 1: are like, yeah, I'll let y'all figure it out. And

576
00:30:53,240 --> 00:30:54,920
Speaker 1: while you'll figure it out, I'm gonna be on TikTok

577
00:30:55,080 --> 00:30:57,520
Speaker 1: or or just be getting rid of social media altogether.

578
00:31:11,200 --> 00:31:12,880
Speaker 1: You know. I think it's kind of funny because I

579
00:31:13,240 --> 00:31:16,240
Speaker 1: think of this analogy. When you think of Instagram, I

580
00:31:16,320 --> 00:31:19,840
Speaker 1: think of the elder millennials. That's me. I don't don't

581
00:31:19,920 --> 00:31:22,240
Speaker 1: I don't want to hear it because I've been between

582
00:31:22,280 --> 00:31:24,959
Speaker 1: the xers and the millennials. I came at the right

583
00:31:25,000 --> 00:31:28,240
Speaker 1: of the cusp. But like elder millennials trying to be

584
00:31:28,360 --> 00:31:31,280
Speaker 1: cool and hip and talk to those Gen Z ears

585
00:31:31,280 --> 00:31:35,640
Speaker 1: who would be the TikTok goods at all. That's what's happening.

586
00:31:35,680 --> 00:31:38,160
Speaker 1: What we see is like Instagram trying to be really

587
00:31:38,160 --> 00:31:40,880
Speaker 1: cool and really relevant. It's just kind of missing the

588
00:31:40,920 --> 00:31:43,800
Speaker 1: mark because we are no longer at that point in life.

589
00:31:44,000 --> 00:31:46,160
Speaker 1: And I find it funny because that's all I can

590
00:31:46,200 --> 00:31:49,280
Speaker 1: think of TikTok versus Instagram. I'm trying to become TikTok,

591
00:31:49,320 --> 00:31:52,960
Speaker 1: and TikTok's like I don't care about you, so nothing

592
00:31:53,080 --> 00:31:55,680
Speaker 1: is like more. I mean, I love I love this

593
00:31:55,720 --> 00:31:59,080
Speaker 1: contact because I think that like gen Z younger folks,

594
00:31:59,160 --> 00:32:01,280
Speaker 1: I like, I love it when they come for us

595
00:32:01,400 --> 00:32:05,560
Speaker 1: elder millennials. Um. Sometimes they'll be like things that millennials

596
00:32:05,680 --> 00:32:07,520
Speaker 1: really need to stop doing on Instagram, and they all

597
00:32:07,560 --> 00:32:11,320
Speaker 1: I'm always like yes, drag me like like no more boomerang,

598
00:32:11,480 --> 00:32:13,880
Speaker 1: you can fix us, thank you, and you know the

599
00:32:13,920 --> 00:32:15,800
Speaker 1: other part of that. And again, I think this has

600
00:32:15,840 --> 00:32:18,280
Speaker 1: a lot to do with the generational changes. And again

601
00:32:18,280 --> 00:32:22,160
Speaker 1: I love it. Is like, yeah, Instagram really gave birth to,

602
00:32:22,840 --> 00:32:25,880
Speaker 1: as we said, influencers and selling us things and selling

603
00:32:25,920 --> 00:32:28,920
Speaker 1: us ideas and selling us things that we will never

604
00:32:29,000 --> 00:32:31,440
Speaker 1: be and try to what what we try to still attain,

605
00:32:31,520 --> 00:32:34,360
Speaker 1: which is the Kardashians. You know, they were really big

606
00:32:34,400 --> 00:32:38,760
Speaker 1: force uh in that, But with TikTok, it seems like

607
00:32:39,040 --> 00:32:41,320
Speaker 1: the younger generations that was really into it was like,

608
00:32:41,360 --> 00:32:44,400
Speaker 1: we're tired of celebrities. We want a chance to see

609
00:32:44,480 --> 00:32:47,960
Speaker 1: regular people who have a lot of good ideas and content,

610
00:32:48,200 --> 00:32:49,840
Speaker 1: and the TikTok is for the people. Because I know

611
00:32:49,880 --> 00:32:51,920
Speaker 1: there's been a lot of pushback as celebrities are not

612
00:32:52,040 --> 00:32:54,520
Speaker 1: jumping on TikTok, but people like stop it, this is

613
00:32:54,600 --> 00:32:56,480
Speaker 1: not for you. Oh my god, I could talk about

614
00:32:56,520 --> 00:32:59,040
Speaker 1: this for hours. This is something I find so fascinating.

615
00:32:59,080 --> 00:33:03,160
Speaker 1: So I think because TikTok is a younger platform, they

616
00:33:03,200 --> 00:33:06,680
Speaker 1: just have a completely different relationship with digital life than

617
00:33:07,200 --> 00:33:09,880
Speaker 1: like them then millennials have. And so I absolutely agree

618
00:33:09,920 --> 00:33:13,200
Speaker 1: with you that, especially for younger folks who are spending

619
00:33:13,200 --> 00:33:14,920
Speaker 1: time on TikTok, and TikTok is that this is the

620
00:33:14,920 --> 00:33:17,400
Speaker 1: fastest growing social media app out there right now. I

621
00:33:17,440 --> 00:33:22,400
Speaker 1: think the audience is very different from the curated Instagram

622
00:33:22,400 --> 00:33:25,800
Speaker 1: audience and that they do want more real stuff that

623
00:33:25,880 --> 00:33:29,400
Speaker 1: they want authenticity, not that like fake like oh my

624
00:33:29,480 --> 00:33:33,000
Speaker 1: house is so messy. Authenticity, like really authenticity, and they

625
00:33:33,040 --> 00:33:35,440
Speaker 1: are vocal, like they will call you out. There was

626
00:33:35,480 --> 00:33:37,840
Speaker 1: a whole thing with um. I think it was Bethanie

627
00:33:37,920 --> 00:33:42,520
Speaker 1: Frankel going on TikTok and her transition to TikTok wasn't

628
00:33:42,720 --> 00:33:45,040
Speaker 1: very smooth, And I think part of it is because

629
00:33:45,120 --> 00:33:49,240
Speaker 1: like celebrities maybe are used to being able to say

630
00:33:49,280 --> 00:33:51,640
Speaker 1: certain things and get everybody fonding all over them on

631
00:33:51,680 --> 00:33:54,239
Speaker 1: Instagram or on other social media platforms, and they're not

632
00:33:54,320 --> 00:33:57,400
Speaker 1: finding that reception on TikTok. Like TikTok is the app

633
00:33:57,440 --> 00:34:00,840
Speaker 1: for like regular people to talk, it's not for celebrities

634
00:34:00,880 --> 00:34:04,400
Speaker 1: to like hawk their perfect lives. And there's actually an

635
00:34:04,480 --> 00:34:09,680
Speaker 1: influencer right now, like a big influencer, michaela Nigeria. I

636
00:34:09,719 --> 00:34:11,879
Speaker 1: apologize I been saying her last name wrong, but um,

637
00:34:11,960 --> 00:34:14,640
Speaker 1: it's in very hot water for trying to do a

638
00:34:14,719 --> 00:34:19,880
Speaker 1: mascara brand like sponsored content while allegedly wearing false lashes,

639
00:34:19,920 --> 00:34:22,000
Speaker 1: and so obviously you can't be like this, a mascara

640
00:34:22,120 --> 00:34:24,480
Speaker 1: is so great. Look look at the way it should

641
00:34:24,520 --> 00:34:26,520
Speaker 1: transform my lashes where it's like I think those are

642
00:34:26,520 --> 00:34:30,640
Speaker 1: freak lashes um, and so people are calling this person

643
00:34:30,760 --> 00:34:33,920
Speaker 1: out because that doesn't fly there, right, And so I

644
00:34:33,920 --> 00:34:36,960
Speaker 1: think that, like, you're exactly right, Sam, that the audience

645
00:34:37,000 --> 00:34:39,880
Speaker 1: that is big on TikTok is a lot more vocal,

646
00:34:39,920 --> 00:34:42,080
Speaker 1: a lot more savvy, and they will call you out

647
00:34:42,480 --> 00:34:44,680
Speaker 1: if they feel like they're being pushed something that's just

648
00:34:44,960 --> 00:34:47,759
Speaker 1: like like a fantasy that's not real. Maybe on on

649
00:34:47,840 --> 00:34:51,080
Speaker 1: Instagram you might get away with that, but not on TikTok. Well,

650
00:34:51,120 --> 00:34:54,279
Speaker 1: I will say the thing about TikTok is there are

651
00:34:54,360 --> 00:34:58,040
Speaker 1: TikTok sleuths that that is their intent, and entire content

652
00:34:58,120 --> 00:35:01,080
Speaker 1: is like to call out the falsehood of other content.

653
00:35:02,640 --> 00:35:05,399
Speaker 1: It is the rabbit holes I have gone down where

654
00:35:05,440 --> 00:35:07,640
Speaker 1: I'm like, I don't even know this person. I have

655
00:35:07,760 --> 00:35:11,360
Speaker 1: never even seen them on TikTok, but apparently they're faking

656
00:35:11,400 --> 00:35:14,200
Speaker 1: having a scar to get clouts. I need to reach

657
00:35:14,280 --> 00:35:17,439
Speaker 1: a thousand comments and spend six hours of my time

658
00:35:17,480 --> 00:35:20,439
Speaker 1: on this despite only having one one life to live

659
00:35:20,480 --> 00:35:23,560
Speaker 1: on this green nurse. And I know what you're talking about,

660
00:35:23,600 --> 00:35:25,640
Speaker 1: and I hate that I know what you're talking about

661
00:35:25,760 --> 00:35:28,840
Speaker 1: because I did the damn same thing. What has that

662
00:35:28,960 --> 00:35:30,480
Speaker 1: to do with it? Like it has nothing to do

663
00:35:30,560 --> 00:35:33,320
Speaker 1: with me. This isn't even somebody who I follow or

664
00:35:33,400 --> 00:35:37,239
Speaker 1: I'm invested in, like you get you're like people, the

665
00:35:37,280 --> 00:35:40,640
Speaker 1: evidence that people compile. It's like, I'm fascinated if if

666
00:35:40,680 --> 00:35:42,680
Speaker 1: anything ever happens to me. I guess I shouldn't say that,

667
00:35:42,719 --> 00:35:45,919
Speaker 1: but like the way that like TikTok's flues are able

668
00:35:45,960 --> 00:35:49,600
Speaker 1: to like investigate the nitty gritty, that really doesn't matter.

669
00:35:49,760 --> 00:35:52,880
Speaker 1: My hats are off to them. The petty. The petty

670
00:35:52,960 --> 00:35:56,120
Speaker 1: is real, and if it's all in good fun, there's

671
00:35:56,120 --> 00:35:58,759
Speaker 1: definitely seriousness that we definitely talked about before. But the

672
00:35:58,800 --> 00:36:00,840
Speaker 1: pettiness is real. And when you get invested in, you

673
00:36:01,000 --> 00:36:03,640
Speaker 1: just like, well, well well, and you can't help but

674
00:36:03,719 --> 00:36:06,200
Speaker 1: be the voyor and you feel a little guilty. I

675
00:36:06,239 --> 00:36:08,839
Speaker 1: will say that, um, but you can't put one over

676
00:36:08,920 --> 00:36:13,439
Speaker 1: on them. And it continues to baffle me because as

677
00:36:13,920 --> 00:36:16,560
Speaker 1: as you're talking about TikTok is one of the younger ones,

678
00:36:17,200 --> 00:36:21,480
Speaker 1: the way that it has grown exponentially, I'm like, is

679
00:36:21,520 --> 00:36:25,920
Speaker 1: it going to be able to keep up with that demand? Yeah,

680
00:36:26,000 --> 00:36:29,680
Speaker 1: that's such a great question. I actually this is a

681
00:36:29,800 --> 00:36:32,920
Speaker 1: this is a a fuego take. So you know, whatever

682
00:36:33,040 --> 00:36:35,319
Speaker 1: is in my opinion. I think that we are going

683
00:36:35,360 --> 00:36:41,000
Speaker 1: to see government legislation of TikTok in This is like

684
00:36:41,040 --> 00:36:45,400
Speaker 1: my big tech prediction. I think that it's growing so much.

685
00:36:45,440 --> 00:36:50,600
Speaker 1: I think there are national security questions. I guess I'll

686
00:36:50,640 --> 00:36:52,359
Speaker 1: just put it that way. I think that you know,

687
00:36:52,400 --> 00:36:57,640
Speaker 1: there have been there is like rarer bipartisan support for

688
00:36:58,440 --> 00:37:01,880
Speaker 1: doing something about TikTok. It's already been banned on I

689
00:37:01,920 --> 00:37:04,640
Speaker 1: think federal government devices can't have TikTok on them. A

690
00:37:04,719 --> 00:37:08,960
Speaker 1: handful of states have banned having TikTok on state run devices,

691
00:37:08,960 --> 00:37:11,560
Speaker 1: and that number is growing. The universities are the same

692
00:37:11,600 --> 00:37:14,120
Speaker 1: at numbers growing of universities that have banned TikTok from

693
00:37:14,160 --> 00:37:16,960
Speaker 1: state state owned devices. I think that we are seeing

694
00:37:17,120 --> 00:37:22,439
Speaker 1: enough traction in government in a bipartisan way and also

695
00:37:22,480 --> 00:37:25,399
Speaker 1: civil society and institutions that I do think that like

696
00:37:26,080 --> 00:37:29,000
Speaker 1: something is going to happen or be done to combat

697
00:37:29,080 --> 00:37:31,719
Speaker 1: TikTok's growth, because their growth has just been like, if

698
00:37:31,760 --> 00:37:34,440
Speaker 1: folks want to look it up, like it is wild

699
00:37:34,640 --> 00:37:37,120
Speaker 1: how many users it is gaining. It's just it's just

700
00:37:37,160 --> 00:37:39,960
Speaker 1: like exploding. One of the things that I think about

701
00:37:40,000 --> 00:37:43,680
Speaker 1: TikTok becoming kind of the new place where people are

702
00:37:43,680 --> 00:37:46,520
Speaker 1: spending their time online on social media. Um, why that

703
00:37:46,600 --> 00:37:49,560
Speaker 1: might be fueling a kind of backlash against influencing is

704
00:37:49,560 --> 00:37:52,520
Speaker 1: that this moves a lot faster than Instagram, which fuels

705
00:37:52,520 --> 00:37:54,960
Speaker 1: what they call micro trends. And so if a trend

706
00:37:55,040 --> 00:37:57,600
Speaker 1: is something that it's in style for a little bit

707
00:37:57,640 --> 00:38:00,400
Speaker 1: of time, a micro trend is something that the homes

708
00:38:01,040 --> 00:38:03,640
Speaker 1: in style or in vogue very quickly and then burns

709
00:38:03,680 --> 00:38:06,600
Speaker 1: out just as quickly. Something can be iconic and very

710
00:38:06,640 --> 00:38:09,080
Speaker 1: popular one month and by the end of the month

711
00:38:09,239 --> 00:38:11,560
Speaker 1: people are talking about it being out of style. A

712
00:38:11,560 --> 00:38:15,320
Speaker 1: great example is like, um, this clothing brand I really

713
00:38:15,360 --> 00:38:17,600
Speaker 1: doubled down on and like went for a hard house

714
00:38:17,600 --> 00:38:20,840
Speaker 1: of sunny. They make this like very bright colored clothing

715
00:38:20,880 --> 00:38:22,640
Speaker 1: that really pops on social media, and I was like,

716
00:38:22,680 --> 00:38:24,239
Speaker 1: oh my god, and I bought like a sweater and

717
00:38:24,280 --> 00:38:27,640
Speaker 1: address and this and that. Maybe a month later people

718
00:38:27,680 --> 00:38:29,400
Speaker 1: were like, oh, would already looks so dated. And so

719
00:38:29,440 --> 00:38:31,640
Speaker 1: if you think about what is sort of in style,

720
00:38:31,719 --> 00:38:34,319
Speaker 1: how quickly it becomes sort of pass a. I think

721
00:38:34,360 --> 00:38:37,799
Speaker 1: that TikTok becoming a place where people spend more of

722
00:38:37,800 --> 00:38:40,680
Speaker 1: their digital time online is one of the reasons why

723
00:38:40,880 --> 00:38:44,480
Speaker 1: trends are kind of flaming out so quickly, and so

724
00:38:44,520 --> 00:38:48,239
Speaker 1: if you're an influencer, you know, that's just a lot

725
00:38:48,800 --> 00:38:51,759
Speaker 1: having to like it is exhausting to be in even

726
00:38:51,760 --> 00:38:53,880
Speaker 1: this in the audience, to be told you need to

727
00:38:53,920 --> 00:38:56,000
Speaker 1: buy a new thing over and over and over again,

728
00:38:56,000 --> 00:38:59,320
Speaker 1: and in in January, it's this water bottle. In February

729
00:38:59,600 --> 00:39:01,839
Speaker 1: that water bottles out. Now it's this water bottle. It's

730
00:39:01,920 --> 00:39:04,520
Speaker 1: it's no wonder that people can't really keep up with

731
00:39:04,560 --> 00:39:06,839
Speaker 1: that because it's too fast. That's so funny. I feel

732
00:39:06,880 --> 00:39:10,359
Speaker 1: like I'm the like millennial person that comes in like, oh,

733
00:39:10,440 --> 00:39:12,200
Speaker 1: I finally got this thing, and they're like, that's three

734
00:39:12,239 --> 00:39:15,799
Speaker 1: years ago, what are you doing? It does feel like

735
00:39:15,800 --> 00:39:20,040
Speaker 1: it moves very very quickly. And actually, an interesting implication

736
00:39:20,880 --> 00:39:23,759
Speaker 1: of this kind of thing is like, because I also

737
00:39:23,800 --> 00:39:28,080
Speaker 1: do a food podcast, is the thing like the feta pasta,

738
00:39:28,520 --> 00:39:31,520
Speaker 1: like feta cheese, like couldn't you couldn't find it anywhere,

739
00:39:31,520 --> 00:39:32,799
Speaker 1: And it was because of TikTok And then a month

740
00:39:32,920 --> 00:39:34,880
Speaker 1: later everyone was like, what are you talking about? But

741
00:39:34,960 --> 00:39:40,400
Speaker 1: for that one month nobody could find feta cheese. Yeah,

742
00:39:40,800 --> 00:39:42,960
Speaker 1: I see it with food. It's so interesting when it

743
00:39:43,000 --> 00:39:46,160
Speaker 1: happens with food because it does correlate with when you

744
00:39:46,200 --> 00:39:49,280
Speaker 1: go to the grocery store. It's just like not there. Um,

745
00:39:49,320 --> 00:39:52,040
Speaker 1: I've heard that tinned fish is like the new thing

746
00:39:52,160 --> 00:39:53,839
Speaker 1: right now, which if you don't want to talk about

747
00:39:53,880 --> 00:39:56,800
Speaker 1: like our economic climate, the fact that like tinned fish

748
00:39:56,880 --> 00:39:59,200
Speaker 1: that go just having our tinned fish date mate, that

749
00:39:59,280 --> 00:40:02,480
Speaker 1: tells me something. I'm so people are thinking about our

750
00:40:02,520 --> 00:40:06,120
Speaker 1: economic climate in some perhaps like less than cheery outlook,

751
00:40:07,280 --> 00:40:09,520
Speaker 1: which brings us to what we've been talking about. Is

752
00:40:09,520 --> 00:40:12,080
Speaker 1: another piece of this is like like like what I

753
00:40:12,160 --> 00:40:16,400
Speaker 1: was saying with myself my friends, is this anxiety of

754
00:40:16,560 --> 00:40:20,600
Speaker 1: this like maybe if I buy this thing, I'll feel better,

755
00:40:20,800 --> 00:40:24,840
Speaker 1: like maybe this will make things better. And that's not unique,

756
00:40:25,840 --> 00:40:28,640
Speaker 1: right absolutely. And so the second thing that we're seeing

757
00:40:28,680 --> 00:40:30,960
Speaker 1: that's really I think shaping all this is this kind

758
00:40:30,960 --> 00:40:34,880
Speaker 1: of feeling of like economic unease and uncertainty that is

759
00:40:34,920 --> 00:40:38,279
Speaker 1: impacting the way that people are responding to influencing. I

760
00:40:38,280 --> 00:40:40,920
Speaker 1: think that a lot of folks are concerned about an

761
00:40:40,920 --> 00:40:43,719
Speaker 1: economic downturn. We're seeing like layoffs and a lot of

762
00:40:43,719 --> 00:40:46,240
Speaker 1: sectors like tech and media. I don't I think people

763
00:40:46,280 --> 00:40:49,799
Speaker 1: are perhaps wary about spending money on things that they

764
00:40:49,800 --> 00:40:52,560
Speaker 1: see online and maybe doing it in a different way

765
00:40:52,600 --> 00:40:55,160
Speaker 1: than maybe once we're in And I think that, like

766
00:40:55,560 --> 00:41:00,840
Speaker 1: more importantly, I think that as we go into times

767
00:41:00,880 --> 00:41:05,600
Speaker 1: that are uncertain, economically uncertain, economically unstable, people don't really

768
00:41:05,600 --> 00:41:08,680
Speaker 1: want to open up their phone and see people living

769
00:41:08,760 --> 00:41:10,880
Speaker 1: the high life, right Like, it just doesn't feel good

770
00:41:11,120 --> 00:41:15,279
Speaker 1: to be worried about inflation, worried about food being on

771
00:41:15,320 --> 00:41:17,680
Speaker 1: the shelves, worried about how you're gonna make rent, if

772
00:41:17,680 --> 00:41:19,960
Speaker 1: you're gonna be laid off, and open your phone and

773
00:41:20,040 --> 00:41:22,560
Speaker 1: see an influencer trying to sell you that their life

774
00:41:22,600 --> 00:41:25,040
Speaker 1: is perfect and that your life can be perfect too

775
00:41:25,239 --> 00:41:27,600
Speaker 1: if you buy this thing that you don't need, don't

776
00:41:27,600 --> 00:41:29,399
Speaker 1: have money for, and don't even really want. I think

777
00:41:29,400 --> 00:41:33,200
Speaker 1: that people are just not feeling that vibe anymore. I

778
00:41:33,200 --> 00:41:35,799
Speaker 1: think there was a time where that had a time

779
00:41:35,840 --> 00:41:37,880
Speaker 1: and a place and it felt very familiar. I think

780
00:41:38,000 --> 00:41:41,759
Speaker 1: right now we're not loving it. Yeah, yeah, it just

781
00:41:41,800 --> 00:41:43,279
Speaker 1: feels kind of like out of touch. And and and you

782
00:41:43,320 --> 00:41:47,160
Speaker 1: got off the Kardashians earlier and they're big, like they've

783
00:41:47,200 --> 00:41:49,759
Speaker 1: even been in the news recently for like lawsuits, but

784
00:41:49,800 --> 00:41:52,600
Speaker 1: they were really big about this of like selling you

785
00:41:52,640 --> 00:41:56,000
Speaker 1: a saying it just felt like they weren't kind of

786
00:41:56,000 --> 00:41:59,399
Speaker 1: reading the room. I guess, like totally. I remember they

787
00:41:59,719 --> 00:42:01,719
Speaker 1: and it's talked about this in an episode of There

788
00:42:01,719 --> 00:42:04,600
Speaker 1: Are No Girls on the Internet, my own podcast Around

789
00:42:04,600 --> 00:42:07,479
Speaker 1: the Holidays, I remember, I think it was last year

790
00:42:07,560 --> 00:42:11,440
Speaker 1: or the year before, they posted their Easter spread, and

791
00:42:11,480 --> 00:42:15,080
Speaker 1: it was like the most opulent thing, like even for

792
00:42:15,160 --> 00:42:18,440
Speaker 1: Kardashian standards, the most opulent thing you've ever seen. It

793
00:42:18,480 --> 00:42:22,960
Speaker 1: was like life, like life size Teddy Bears, full size,

794
00:42:23,000 --> 00:42:26,560
Speaker 1: like five full size gumball machines, was like pink gum

795
00:42:26,600 --> 00:42:30,440
Speaker 1: in them for bicycles. It was like the most elaborate

796
00:42:30,480 --> 00:42:34,160
Speaker 1: and lavish opulent spread, even by Kardashian standards, that I

797
00:42:34,160 --> 00:42:37,040
Speaker 1: have seen. And the response was not like, Wow, how

798
00:42:37,080 --> 00:42:41,319
Speaker 1: cool for them. The response was over consume much like

799
00:42:41,719 --> 00:42:43,600
Speaker 1: and I think that that really shows us that we

800
00:42:43,640 --> 00:42:45,920
Speaker 1: are in a place where when they posted that, they

801
00:42:45,920 --> 00:42:48,440
Speaker 1: probably thought everyone was gonna love it, but in reality,

802
00:42:48,600 --> 00:42:51,400
Speaker 1: most people were like, this is a little opulent, seems

803
00:42:51,400 --> 00:42:53,160
Speaker 1: a little tacky, seems a lot of a little out

804
00:42:53,200 --> 00:42:55,719
Speaker 1: of touch for one holiday, Like at what point did

805
00:42:55,760 --> 00:42:58,960
Speaker 1: we start asking questions about the value of over consumption

806
00:42:59,239 --> 00:43:02,600
Speaker 1: and whether that's a value that is like inherently good

807
00:43:02,719 --> 00:43:05,920
Speaker 1: or healthy or like serving us in our lives, right,

808
00:43:06,760 --> 00:43:11,359
Speaker 1: And I mean Instagram and that that's kind of the thing,

809
00:43:11,480 --> 00:43:16,640
Speaker 1: is like you're presenting this really curated version of your life.

810
00:43:17,360 --> 00:43:19,680
Speaker 1: Um and then kind of at least in my case.

811
00:43:19,680 --> 00:43:21,120
Speaker 1: And I think there's been some sings about this, but

812
00:43:21,160 --> 00:43:23,719
Speaker 1: like feeling bad because you'd see other people's pictures You're like, oh,

813
00:43:23,880 --> 00:43:28,680
Speaker 1: their life is way better than mine. But also, and

814
00:43:28,680 --> 00:43:30,200
Speaker 1: I could be wrong about this, but I feel like

815
00:43:30,239 --> 00:43:37,200
Speaker 1: a lot of the influencers I saw on Instagram were women,

816
00:43:37,600 --> 00:43:39,120
Speaker 1: Like a lot of the people who were like, hey,

817
00:43:39,160 --> 00:43:40,440
Speaker 1: you need to buy this thing. And maybe that's just

818
00:43:40,440 --> 00:43:43,320
Speaker 1: an algorithm for me, but it was women, and it's

819
00:43:43,320 --> 00:43:46,320
Speaker 1: not just you. I think this is inherently gendered. The

820
00:43:46,440 --> 00:43:49,000
Speaker 1: lion share of influencers are women and girls. According to

821
00:43:49,040 --> 00:43:53,760
Speaker 1: a study by the influencer marketing agency Isaiah, women accounted

822
00:43:53,800 --> 00:43:57,000
Speaker 1: for more than of sponsorships made as influencers. But I

823
00:43:57,040 --> 00:44:00,399
Speaker 1: should know if that because this is America. Uh. There

824
00:44:00,520 --> 00:44:02,799
Speaker 1: is also an influencer pay gap. Even though there are

825
00:44:02,880 --> 00:44:06,080
Speaker 1: more like women make up the bulk of influencing, they're

826
00:44:06,120 --> 00:44:08,960
Speaker 1: still paid less than men for influencing, which is a

827
00:44:08,960 --> 00:44:11,560
Speaker 1: real head scratcher um. But yeah, I think it's women

828
00:44:11,560 --> 00:44:13,880
Speaker 1: and girls who are being sold all of this and

829
00:44:13,880 --> 00:44:16,719
Speaker 1: they're not. It's we're not. It's being sold products. We

830
00:44:16,800 --> 00:44:19,840
Speaker 1: are being sold products as a proxy for like getting

831
00:44:19,840 --> 00:44:23,440
Speaker 1: your life together, or like succeeding being a woman, or

832
00:44:23,560 --> 00:44:25,879
Speaker 1: or I think that we're being sold on the idea

833
00:44:25,920 --> 00:44:29,080
Speaker 1: that you can consume your way into the kind of

834
00:44:29,120 --> 00:44:31,279
Speaker 1: life that you want. And I think that capitalism and

835
00:44:31,320 --> 00:44:34,680
Speaker 1: consumption as a means of perpetuating gender roles has always

836
00:44:34,680 --> 00:44:37,840
Speaker 1: been a thing. And I think right now in I

837
00:44:37,840 --> 00:44:40,759
Speaker 1: think a lot of women are just exhausted. We have

838
00:44:40,800 --> 00:44:44,400
Speaker 1: been burdened with so much, we have had our rights.

839
00:44:44,600 --> 00:44:46,680
Speaker 1: Just like, it's not a very rosy time to be

840
00:44:46,719 --> 00:44:49,400
Speaker 1: a woman. I'm saying, I don't want. I feel like

841
00:44:49,400 --> 00:44:51,359
Speaker 1: if I go into it, I'll be all here all day.

842
00:44:51,400 --> 00:44:52,879
Speaker 1: But you know, I think that a lot of women

843
00:44:52,920 --> 00:44:55,440
Speaker 1: are just like, on top of everything else that we

844
00:44:55,480 --> 00:44:59,600
Speaker 1: have to shoulder, I don't have the emotional bandwidth two

845
00:45:00,360 --> 00:45:02,719
Speaker 1: buy into this idea that tells me that I have

846
00:45:02,800 --> 00:45:05,200
Speaker 1: to buy this product on Instagram to be a more

847
00:45:05,200 --> 00:45:07,359
Speaker 1: complete woman. You know, I think more women are calling

848
00:45:07,400 --> 00:45:11,040
Speaker 1: BS on this idea, especially younger women. Right, I will

849
00:45:11,080 --> 00:45:14,160
Speaker 1: say so immediately after the new year. The first thing,

850
00:45:14,239 --> 00:45:15,799
Speaker 1: and what are the first and I think you would

851
00:45:15,800 --> 00:45:18,759
Speaker 1: be super viral is this girl laying down in bed

852
00:45:18,880 --> 00:45:22,560
Speaker 1: in TikTok and saying you don't need this. Here are

853
00:45:22,600 --> 00:45:25,160
Speaker 1: the five products you don't need and then goes down

854
00:45:25,160 --> 00:45:27,040
Speaker 1: the list of all the trends and that this is

855
00:45:27,120 --> 00:45:28,640
Speaker 1: not you. You're not going to use this, You're not

856
00:45:28,680 --> 00:45:31,239
Speaker 1: gonna ever see it again, don't buy it, You're only

857
00:45:31,480 --> 00:45:33,920
Speaker 1: like that was the first video I saw. It was like,

858
00:45:33,960 --> 00:45:36,360
Speaker 1: oh what is this? And the next one was the

859
00:45:36,360 --> 00:45:38,320
Speaker 1: girl who was like, hey, I have a bought every

860
00:45:38,320 --> 00:45:41,120
Speaker 1: single expensive hair product. These are bulls and here are

861
00:45:41,120 --> 00:45:43,440
Speaker 1: the products you should go to go to CBS. This

862
00:45:43,520 --> 00:45:45,520
Speaker 1: is much better. Don't buy those expensive things. And I

863
00:45:45,560 --> 00:45:48,920
Speaker 1: was like, what is happening? Yeah, So that it's a

864
00:45:48,920 --> 00:45:53,040
Speaker 1: great example of the influencing which is all over TikTok

865
00:45:53,200 --> 00:45:56,040
Speaker 1: right now. So what is the influencing. Well, basically, again,

866
00:45:56,040 --> 00:45:58,000
Speaker 1: it's exactly what it sounds like. Rather than trying to

867
00:45:58,040 --> 00:46:00,520
Speaker 1: convince you to buy something, it's telling you you don't

868
00:46:00,560 --> 00:46:03,000
Speaker 1: actually need to buy this. So creators will be telling

869
00:46:03,040 --> 00:46:05,400
Speaker 1: you like, you don't need another water bottle if you're me,

870
00:46:05,600 --> 00:46:07,880
Speaker 1: you don't need another notebook that you know are not

871
00:46:07,920 --> 00:46:09,560
Speaker 1: going to use when you already have like twenty on

872
00:46:09,600 --> 00:46:13,240
Speaker 1: your shelf, or telling you how different TikTok or social

873
00:46:13,280 --> 00:46:16,880
Speaker 1: media famous products are actually not worth the money, not

874
00:46:17,040 --> 00:46:20,279
Speaker 1: worth it. According to the newsletter Glossy, the hashtag de

875
00:46:20,400 --> 00:46:23,520
Speaker 1: influencing has twenty one point four million views and has

876
00:46:23,600 --> 00:46:26,319
Speaker 1: increased in popularity even in just the past week. They

877
00:46:26,320 --> 00:46:29,239
Speaker 1: spoke to a creator who goes by L Gray or

878
00:46:29,520 --> 00:46:32,080
Speaker 1: Basic of Course, who pointed to the impact of the

879
00:46:32,080 --> 00:46:35,640
Speaker 1: economy on consumer spending and the ability or lack thereof

880
00:46:35,880 --> 00:46:39,040
Speaker 1: to buy based on influencer recommendations as one of the

881
00:46:39,080 --> 00:46:42,840
Speaker 1: reasons why de influencing is becoming so popular. L says,

882
00:46:43,800 --> 00:46:46,200
Speaker 1: in the last twelve months, we've seen an extreme slowdown

883
00:46:46,200 --> 00:46:48,520
Speaker 1: in the global economy as we enter into a recession.

884
00:46:48,520 --> 00:46:50,600
Speaker 1: People are starting to feel the effects and are taking

885
00:46:50,600 --> 00:46:53,560
Speaker 1: a closer look at their spending and consumption. Many people

886
00:46:53,600 --> 00:46:55,880
Speaker 1: have gotten fed up with the constant barrage of micro

887
00:46:55,960 --> 00:46:58,480
Speaker 1: trends and must have items, especially as they take a

888
00:46:58,480 --> 00:47:01,400
Speaker 1: closer look at their bank accounts and so you know,

889
00:47:01,680 --> 00:47:04,560
Speaker 1: I think that this creator is probably onto something that

890
00:47:04,880 --> 00:47:08,000
Speaker 1: you know, we started this conversation today talking about the

891
00:47:08,040 --> 00:47:11,480
Speaker 1: things that we and again myself very guilty of this

892
00:47:11,960 --> 00:47:16,919
Speaker 1: uh over consumed online in I think that the influencing

893
00:47:17,040 --> 00:47:20,160
Speaker 1: is a response to some of these over consumption habits

894
00:47:20,160 --> 00:47:22,200
Speaker 1: and a lot of us just sort of picked up

895
00:47:22,320 --> 00:47:26,960
Speaker 1: during the pandemic and like just kept having in our life.

896
00:47:27,000 --> 00:47:28,720
Speaker 1: And now we're like, wait a minute, is this actually

897
00:47:28,760 --> 00:47:31,080
Speaker 1: a good idea? Is it actually good that I you know,

898
00:47:31,440 --> 00:47:34,320
Speaker 1: we'll just click by now and get something without really

899
00:47:34,360 --> 00:47:36,440
Speaker 1: thinking about if I need it, if I want it,

900
00:47:36,480 --> 00:47:39,680
Speaker 1: like if it's something I actually truly need, Probably not,

901
00:47:53,440 --> 00:47:55,400
Speaker 1: I will say. I feel like and maybe it's just

902
00:47:55,440 --> 00:47:57,239
Speaker 1: the side of TikTok I'm on because we know it

903
00:47:57,360 --> 00:48:00,200
Speaker 1: is very curated, these d influencers who are trying to

904
00:48:00,200 --> 00:48:02,080
Speaker 1: help you save money and tell you what it is

905
00:48:02,120 --> 00:48:04,360
Speaker 1: and tell you what's working what's not working. It's almost

906
00:48:04,360 --> 00:48:06,440
Speaker 1: the way of women supporting women, or you know, the

907
00:48:06,480 --> 00:48:08,960
Speaker 1: marginalized supporting the marginalized. Like you're the one I know

908
00:48:09,040 --> 00:48:12,359
Speaker 1: this is aimed towards you. Typically women are typically you know,

909
00:48:12,440 --> 00:48:15,319
Speaker 1: those who are in like really harsh places. So I'm

910
00:48:15,320 --> 00:48:17,319
Speaker 1: going to help you and tell you not to do this.

911
00:48:17,680 --> 00:48:19,960
Speaker 1: And on top of that, the same conversation about the

912
00:48:20,000 --> 00:48:22,480
Speaker 1: gen z ears again I'm still in all of them,

913
00:48:22,640 --> 00:48:26,120
Speaker 1: is that they are all about calling out the bs.

914
00:48:26,160 --> 00:48:28,920
Speaker 1: So when they see an influencers saying this is amazing,

915
00:48:29,120 --> 00:48:31,920
Speaker 1: and then they start realizing this person is all about

916
00:48:31,960 --> 00:48:34,640
Speaker 1: the money. This person is not genuinely doing things kind

917
00:48:34,680 --> 00:48:36,520
Speaker 1: of like the mascara, We're going to call you out

918
00:48:36,560 --> 00:48:38,919
Speaker 1: and tell you don't do this again as a way

919
00:48:38,960 --> 00:48:42,839
Speaker 1: to protect other consumers slash other women. I love how

920
00:48:42,880 --> 00:48:45,680
Speaker 1: you put that. I absolutely have seen a million times

921
00:48:45,719 --> 00:48:50,160
Speaker 1: that women and other marginalized people telling each other the

922
00:48:50,239 --> 00:48:53,279
Speaker 1: truth and leveling with each other and breaking down for

923
00:48:53,320 --> 00:48:56,880
Speaker 1: each other. That is more powerful than a million dollar

924
00:48:57,280 --> 00:49:01,400
Speaker 1: pr at campaign, than a million well paid like you know,

925
00:49:02,080 --> 00:49:06,280
Speaker 1: pr agents working overtime. Nothing is more powerful than women

926
00:49:06,400 --> 00:49:09,279
Speaker 1: sharing their truths with each other. And that can like, yeah,

927
00:49:09,280 --> 00:49:12,520
Speaker 1: it doesn't it doesn't matter what like expensive marketing firm

928
00:49:12,600 --> 00:49:17,200
Speaker 1: that you've that you've contracted. Women sharing each other's truths

929
00:49:17,200 --> 00:49:20,479
Speaker 1: with each other will always be more powerful. Absolutely, yeah,

930
00:49:20,560 --> 00:49:22,880
Speaker 1: And I find it interesting because it's those kind of

931
00:49:22,880 --> 00:49:24,800
Speaker 1: like that same girl I was talking about who was

932
00:49:24,800 --> 00:49:28,160
Speaker 1: saying don't buy this, and she's now gone viral. Being honest,

933
00:49:28,640 --> 00:49:32,040
Speaker 1: being truthful and trying to protect others has really built

934
00:49:32,080 --> 00:49:35,680
Speaker 1: her audience, and she's become an influencer slash the influencer,

935
00:49:35,960 --> 00:49:38,239
Speaker 1: and is now getting credibility and may be able to

936
00:49:38,239 --> 00:49:41,520
Speaker 1: go viral enough to like start having her own outlets.

937
00:49:41,520 --> 00:49:43,799
Speaker 1: Whether it is who knows. I know several people from

938
00:49:43,800 --> 00:49:46,399
Speaker 1: TikTok as well as YouTube, but that's the whole thing.

939
00:49:47,200 --> 00:49:49,960
Speaker 1: Have shows, get shows, get brand deals, and get specific

940
00:49:50,040 --> 00:49:54,160
Speaker 1: deals that are genuinely good because they are honest, and

941
00:49:54,239 --> 00:49:57,239
Speaker 1: it's building them up. So it's interesting to see how

942
00:49:57,440 --> 00:50:01,920
Speaker 1: this the opposite of that has grown them. That makes sense.

943
00:50:02,160 --> 00:50:04,200
Speaker 1: It makes so much sense that I've been I think

944
00:50:04,200 --> 00:50:07,560
Speaker 1: it's I think it marks a shift, and I think

945
00:50:07,600 --> 00:50:11,800
Speaker 1: it's good. I think that, like we should question why

946
00:50:12,320 --> 00:50:16,160
Speaker 1: the powers that be are so quick to reward people

947
00:50:16,280 --> 00:50:19,320
Speaker 1: who make their entire thing about stuff that you should

948
00:50:19,320 --> 00:50:23,640
Speaker 1: buy over consumption. We could be instead building up honest

949
00:50:23,680 --> 00:50:26,080
Speaker 1: platforms and platforms that say like, well, you really aren't

950
00:50:26,120 --> 00:50:27,839
Speaker 1: going to use this, or you really don't need this.

951
00:50:27,920 --> 00:50:31,760
Speaker 1: Like I love watching on TikTok people who do closet

952
00:50:31,800 --> 00:50:34,399
Speaker 1: clean out and they're like, these are the top five

953
00:50:34,400 --> 00:50:37,160
Speaker 1: things I like remove from people's closets, or like the

954
00:50:37,160 --> 00:50:39,520
Speaker 1: the hop tend things people don't actually wear, because it

955
00:50:39,600 --> 00:50:43,600
Speaker 1: might actually help create that shift of being a little

956
00:50:43,640 --> 00:50:46,600
Speaker 1: bit more in tuned and intentional about what you buy.

957
00:50:46,680 --> 00:50:48,319
Speaker 1: And I think that's really important. I mean, like, it

958
00:50:48,320 --> 00:50:50,719
Speaker 1: has so many implications, not you know, not the least

959
00:50:50,719 --> 00:50:52,960
Speaker 1: of which is the environmental impact of Like, you know,

960
00:50:53,480 --> 00:50:55,680
Speaker 1: I had a little bit of a of a fast

961
00:50:55,760 --> 00:50:59,680
Speaker 1: fashion thing myself, like I would buy from this brand

962
00:50:59,760 --> 00:51:02,560
Speaker 1: she is it she in where you know, it's like

963
00:51:02,800 --> 00:51:05,480
Speaker 1: it's so it's so cheap, and it like it looks

964
00:51:05,480 --> 00:51:07,600
Speaker 1: it looks like the fancier stuff, but it's so cheap.

965
00:51:07,960 --> 00:51:11,560
Speaker 1: Then it's like, well, you're like, actually it is one

966
00:51:11,600 --> 00:51:14,440
Speaker 1: of the biggest offenders, a fast fashion that ends up,

967
00:51:14,520 --> 00:51:16,919
Speaker 1: you know, polluting our world. And it's like I don't

968
00:51:16,920 --> 00:51:18,920
Speaker 1: want to be I don't I don't want like, I

969
00:51:18,960 --> 00:51:25,719
Speaker 1: don't want my unexamined emotional need to translate to a

970
00:51:26,120 --> 00:51:29,160
Speaker 1: worst world for the next generation to come. And so

971
00:51:29,200 --> 00:51:31,160
Speaker 1: I really kind of saw the like need for me

972
00:51:31,239 --> 00:51:33,279
Speaker 1: to do a little bit of thinking and unpacking and

973
00:51:33,360 --> 00:51:36,840
Speaker 1: intention around my own consumption habits and what I was

974
00:51:37,040 --> 00:51:41,160
Speaker 1: trying to fill by buying things and the longer term

975
00:51:41,200 --> 00:51:43,600
Speaker 1: consequences for generations to come. I know that sounds like

976
00:51:43,640 --> 00:51:46,560
Speaker 1: a lot, but like you're gonna start somewhere right, No,

977
00:51:46,760 --> 00:51:49,720
Speaker 1: it is absolutely goes hand in hand again with the

978
00:51:49,960 --> 00:51:53,000
Speaker 1: new creators that the people who are getting big on

979
00:51:53,040 --> 00:51:56,080
Speaker 1: TikTok are those who are like, hey, you're doing these

980
00:51:56,120 --> 00:51:58,560
Speaker 1: things and it could be of course, this is a

981
00:51:58,560 --> 00:52:01,839
Speaker 1: whole different conversation about die nosing and assuming everybody's one

982
00:52:01,840 --> 00:52:03,920
Speaker 1: thing or another, but it does call call out to

983
00:52:03,920 --> 00:52:06,640
Speaker 1: be like, hey, you have this reaction which could be

984
00:52:06,680 --> 00:52:09,520
Speaker 1: costing you money, costing your time because of a trauma,

985
00:52:09,680 --> 00:52:12,239
Speaker 1: so you're focusing on the wrong thing. Like I do

986
00:52:12,400 --> 00:52:19,239
Speaker 1: love seeing them correlate actual action to internalized trauma or

987
00:52:20,080 --> 00:52:22,439
Speaker 1: maybe reasoning however you want to say it. But it

988
00:52:22,480 --> 00:52:25,560
Speaker 1: is encouraging to see that there's more correlations that these

989
00:52:25,600 --> 00:52:29,440
Speaker 1: influencers slash TikTok people are talking about out loud, so

990
00:52:29,520 --> 00:52:34,040
Speaker 1: you start considering the actual basis of trying consuming too

991
00:52:34,120 --> 00:52:37,759
Speaker 1: much or consuming way too fast, or not thinking about it.

992
00:52:37,920 --> 00:52:40,799
Speaker 1: It's both encouraging and kind of scary to see how

993
00:52:40,920 --> 00:52:44,000
Speaker 1: quickly this can flip because we really did go from

994
00:52:44,040 --> 00:52:47,040
Speaker 1: a generation of we have to be perfect, we have

995
00:52:47,120 --> 00:52:50,840
Speaker 1: to look perfect, we have to be the Kardashians, uh,

996
00:52:50,960 --> 00:52:52,600
Speaker 1: white girl version of what I mean by that is

997
00:52:52,600 --> 00:52:55,880
Speaker 1: that skinny, skinny version you you know, yeah, I know

998
00:52:55,880 --> 00:53:01,200
Speaker 1: what I'm talking about um too. But like coming into

999
00:53:01,360 --> 00:53:03,560
Speaker 1: loving your body, do things that are healthy for you,

1000
00:53:03,600 --> 00:53:05,839
Speaker 1: do things that make you happy, do things that bring

1001
00:53:05,840 --> 00:53:09,000
Speaker 1: me joy, and then going into and that comes to

1002
00:53:09,480 --> 00:53:12,040
Speaker 1: having peace of mind. And this is how you do it.

1003
00:53:12,320 --> 00:53:14,120
Speaker 1: And so it's kind of interesting to see how we

1004
00:53:14,160 --> 00:53:16,560
Speaker 1: flip there, but we are at this cusp of like

1005
00:53:17,160 --> 00:53:19,360
Speaker 1: it could flip again, and is it going to be

1006
00:53:19,400 --> 00:53:23,920
Speaker 1: healthy or unhealthy? I think again, TikTok is being is

1007
00:53:24,000 --> 00:53:26,680
Speaker 1: encouraging to me to see the creators that I'm seeing.

1008
00:53:27,440 --> 00:53:29,839
Speaker 1: That's such a good point. And I think, you know,

1009
00:53:30,760 --> 00:53:34,200
Speaker 1: the bottom line of this is that you cannot consume

1010
00:53:34,239 --> 00:53:37,759
Speaker 1: yourself into feeling like a complete version of yourself to

1011
00:53:37,880 --> 00:53:41,880
Speaker 1: feeling whole. You know, I talked earlier about how I

1012
00:53:41,920 --> 00:53:45,120
Speaker 1: get really kind of stuck on these like people who

1013
00:53:45,480 --> 00:53:48,439
Speaker 1: are full time creatives or full time creative professionals and

1014
00:53:48,440 --> 00:53:50,439
Speaker 1: and the way that that work gets done in their

1015
00:53:50,480 --> 00:53:52,600
Speaker 1: lives and how it looks so good to me. It

1016
00:53:52,640 --> 00:53:55,040
Speaker 1: looks like they're very together, like they've got lists. They

1017
00:53:55,080 --> 00:53:57,799
Speaker 1: look very organized and very cozy and very peaceful. And

1018
00:53:58,040 --> 00:54:00,799
Speaker 1: that clearly that is speaking that some kind of perception

1019
00:54:00,840 --> 00:54:03,319
Speaker 1: that I have internally that I am not enough. There's

1020
00:54:03,320 --> 00:54:05,120
Speaker 1: something I can buy that it's gonna make me feel enough.

1021
00:54:05,239 --> 00:54:09,600
Speaker 1: I have to just get there through self work, through growth,

1022
00:54:09,600 --> 00:54:14,080
Speaker 1: through introspection. I I completely understand the need to like

1023
00:54:14,160 --> 00:54:16,360
Speaker 1: just hit by now and like if I get everything

1024
00:54:16,400 --> 00:54:18,319
Speaker 1: that this woman has in her house, maybe I'll get it,

1025
00:54:18,400 --> 00:54:24,200
Speaker 1: but I won't. You can't consume your way into I

1026
00:54:24,200 --> 00:54:27,520
Speaker 1: guess feeling good about what you've got, feeling good about

1027
00:54:27,520 --> 00:54:30,280
Speaker 1: who you are, you know, feeling good at like feeling

1028
00:54:30,280 --> 00:54:32,520
Speaker 1: it like yourself, and feeling like that's enough. There's just

1029
00:54:32,600 --> 00:54:34,759
Speaker 1: not a product that's gonna do that. It's gonna take

1030
00:54:35,280 --> 00:54:38,040
Speaker 1: what's gonna take work. And so I think, you know,

1031
00:54:38,200 --> 00:54:40,920
Speaker 1: that's it's definitely easier to just buy a thing, and I,

1032
00:54:41,440 --> 00:54:46,080
Speaker 1: boy do I keep trying, But I know I just

1033
00:54:46,160 --> 00:54:49,120
Speaker 1: got some tease that I went viral. We won't talk

1034
00:54:49,120 --> 00:54:52,319
Speaker 1: about that more. Oh, like this is I don't want

1035
00:54:52,320 --> 00:54:54,319
Speaker 1: this is I'm judging because like who amongst us, right,

1036
00:54:54,440 --> 00:54:57,279
Speaker 1: like I am, we're all works on progress. But but

1037
00:54:57,880 --> 00:55:02,040
Speaker 1: if you're interested in tru to unwork, unpack some of this,

1038
00:55:02,160 --> 00:55:04,399
Speaker 1: like de influence yourself first, I should say, like, I'm

1039
00:55:04,400 --> 00:55:06,480
Speaker 1: not a professional. So if you if you are someone

1040
00:55:06,560 --> 00:55:08,719
Speaker 1: listening and you think that you really might have a

1041
00:55:08,840 --> 00:55:12,360
Speaker 1: true issue with like buying things and shopping that you

1042
00:55:12,400 --> 00:55:14,640
Speaker 1: might need to talk to somebody about, you should do that.

1043
00:55:14,719 --> 00:55:17,680
Speaker 1: Talk to professional if you feel like your issue rises

1044
00:55:17,719 --> 00:55:20,319
Speaker 1: beyond you know what we're talking about here. But a

1045
00:55:20,320 --> 00:55:22,640
Speaker 1: couple of tips that might help folks de influence themselves.

1046
00:55:23,120 --> 00:55:25,359
Speaker 1: My favorite sleeper tip is that if you have an

1047
00:55:25,360 --> 00:55:27,120
Speaker 1: iPhone or I think I think it works on the

1048
00:55:27,120 --> 00:55:31,160
Speaker 1: injury to um using your phone in gray scale. My

1049
00:55:31,239 --> 00:55:34,880
Speaker 1: phone is in gray scale probably of the time. You

1050
00:55:34,920 --> 00:55:37,759
Speaker 1: can go into your accessibility settings on your iPhone and

1051
00:55:37,880 --> 00:55:40,320
Speaker 1: change your your phone to gray scale. And I have

1052
00:55:40,400 --> 00:55:42,040
Speaker 1: it so that the little button on the side, the

1053
00:55:42,040 --> 00:55:45,120
Speaker 1: power button, if I hit that three times, it flips

1054
00:55:45,160 --> 00:55:47,200
Speaker 1: from gray scale to color. So if somebody sends me

1055
00:55:47,239 --> 00:55:49,239
Speaker 1: a picture where it's like, oh, I need to see

1056
00:55:49,280 --> 00:55:51,760
Speaker 1: this in color to get the context, I can easily

1057
00:55:52,160 --> 00:55:54,160
Speaker 1: you know, flip it to color, flip it back when

1058
00:55:54,200 --> 00:55:58,480
Speaker 1: I tell you that it makes things on your phone

1059
00:55:59,080 --> 00:56:03,080
Speaker 1: looks so much enticing and less appealing. And I can

1060
00:56:03,120 --> 00:56:05,720
Speaker 1: absolutely feel it when I'm looking at my phone and color.

1061
00:56:06,239 --> 00:56:09,879
Speaker 1: I can feel the little synapses and neurons going off

1062
00:56:09,880 --> 00:56:12,279
Speaker 1: in my brain that tell me by this, click that,

1063
00:56:12,400 --> 00:56:16,120
Speaker 1: look at that, read that, And it makes the experience

1064
00:56:16,120 --> 00:56:20,399
Speaker 1: of using social media more boring, but in a good way.

1065
00:56:20,440 --> 00:56:23,279
Speaker 1: I'm just I feel a lot more in control when

1066
00:56:23,360 --> 00:56:27,040
Speaker 1: all of these bright colors that are designed literally designed

1067
00:56:27,200 --> 00:56:30,240
Speaker 1: by people who make lots and lots of money to

1068
00:56:30,239 --> 00:56:33,600
Speaker 1: to like, you know, fire things in your brain and

1069
00:56:33,640 --> 00:56:36,279
Speaker 1: to get you to be as as as tuned in

1070
00:56:36,320 --> 00:56:38,080
Speaker 1: and it's plugged in as you can. And so I'm

1071
00:56:38,120 --> 00:56:42,080
Speaker 1: a big fan of like trying to to throw a

1072
00:56:42,200 --> 00:56:46,440
Speaker 1: wrench in this techno hacking that messes with all of

1073
00:56:46,440 --> 00:56:48,480
Speaker 1: our brains. So trying to put your phone in gray scale,

1074
00:56:48,680 --> 00:56:51,360
Speaker 1: I love it. Another one is that when you feel

1075
00:56:51,440 --> 00:56:54,200
Speaker 1: that twitch in your brain that says I need this,

1076
00:56:54,719 --> 00:56:57,439
Speaker 1: don't click by right away right like, ask yourself, does

1077
00:56:57,480 --> 00:57:01,359
Speaker 1: this fill a legitimate need in my life? If you're

1078
00:57:01,400 --> 00:57:04,520
Speaker 1: Samantha's partner, is it just another vessel with which to

1079
00:57:04,600 --> 00:57:08,200
Speaker 1: drink coffee or liquids. Do I already have a vessel

1080
00:57:08,440 --> 00:57:17,720
Speaker 1: or several vessels that meet that need it out? And

1081
00:57:17,800 --> 00:57:21,560
Speaker 1: then you like notice your emotions, like when you feel influenced,

1082
00:57:21,800 --> 00:57:23,439
Speaker 1: really asked like do I feel the need to buy

1083
00:57:23,480 --> 00:57:26,360
Speaker 1: this because it is serving an emotional need or filling

1084
00:57:26,360 --> 00:57:28,959
Speaker 1: an emotional hole that I have? And what's that about?

1085
00:57:29,200 --> 00:57:32,200
Speaker 1: You can really just start small, just asking isn't that interesting?

1086
00:57:32,360 --> 00:57:35,000
Speaker 1: Be curious about the emotions that are sparked for you

1087
00:57:35,000 --> 00:57:38,160
Speaker 1: when you're using social media. My therapist always says that

1088
00:57:38,600 --> 00:57:44,200
Speaker 1: judgment and curiosity cannot coexist. And so rather than being like, oh,

1089
00:57:44,480 --> 00:57:46,840
Speaker 1: you just are so bad with money, you just throw

1090
00:57:46,920 --> 00:57:50,600
Speaker 1: money away. You just cannot stop shopping online, that's judgment.

1091
00:57:50,640 --> 00:57:52,280
Speaker 1: And so when you're judging the way that you feel,

1092
00:57:52,280 --> 00:57:54,920
Speaker 1: when you're judging your emotions, you can't be curious about them.

1093
00:57:54,960 --> 00:57:57,400
Speaker 1: Curiosity is how we get to someplace better and like

1094
00:57:57,760 --> 00:58:01,120
Speaker 1: move forward, and then lastly, learned to love what you

1095
00:58:01,200 --> 00:58:05,840
Speaker 1: already have. You know, I spent so long chasing micro

1096
00:58:06,040 --> 00:58:08,080
Speaker 1: trends and quick hit trends that when I look at

1097
00:58:08,080 --> 00:58:10,640
Speaker 1: my closet there are things in there that I love

1098
00:58:11,080 --> 00:58:13,120
Speaker 1: that I don't even really know where they are. I

1099
00:58:13,120 --> 00:58:15,120
Speaker 1: don't even have access to them or see them because

1100
00:58:15,320 --> 00:58:17,480
Speaker 1: my closet is so full of the stuff that I

1101
00:58:17,520 --> 00:58:19,880
Speaker 1: bought that I didn't even really think about, And so

1102
00:58:19,920 --> 00:58:21,880
Speaker 1: it makes it harder for me to love the things

1103
00:58:21,880 --> 00:58:24,400
Speaker 1: that I actually do have that feel good and so

1104
00:58:24,520 --> 00:58:26,680
Speaker 1: the things that I really do value in life, Because

1105
00:58:26,680 --> 00:58:28,160
Speaker 1: there are plenty of things that I bought where I'm like,

1106
00:58:28,160 --> 00:58:30,000
Speaker 1: oh that was I do not regret that choice. That

1107
00:58:30,040 --> 00:58:33,400
Speaker 1: was a goodbye. It makes it harder to really appreciate

1108
00:58:33,440 --> 00:58:35,360
Speaker 1: the things that are good byes and have them stand

1109
00:58:35,360 --> 00:58:37,520
Speaker 1: out when you just buy so much crap that you

1110
00:58:37,560 --> 00:58:41,480
Speaker 1: don't even really need right organized, because you will find

1111
00:58:41,560 --> 00:58:44,040
Speaker 1: that thing you love that you forgot about for two.

1112
00:58:44,240 --> 00:58:49,520
Speaker 1: If you do that, you shop your closet exactly. Yes,

1113
00:58:49,880 --> 00:58:52,240
Speaker 1: during the pandemic, I remember there were a couple of

1114
00:58:52,240 --> 00:58:54,640
Speaker 1: times where I was like, I really really want this thing,

1115
00:58:54,880 --> 00:58:57,200
Speaker 1: and then I would look through my closet. I already

1116
00:58:57,200 --> 00:59:02,480
Speaker 1: have that thing. Yeah. I can't tell you how many

1117
00:59:02,480 --> 00:59:04,640
Speaker 1: times it's happened where I'm like, I'm like doing reruns,

1118
00:59:04,640 --> 00:59:06,880
Speaker 1: Like I like I'm already in reruns on my closet,

1119
00:59:06,920 --> 00:59:10,720
Speaker 1: like what is this? And then like if you're me anyway,

1120
00:59:10,760 --> 00:59:13,080
Speaker 1: I wear like the same T shirt like for an

1121
00:59:13,200 --> 00:59:17,960
Speaker 1: entire week. So yeah, yeah, buying new clothes just to

1122
00:59:18,000 --> 00:59:23,919
Speaker 1: wear your uniform every day? Like what are we doing? Right? Yes? Well,

1123
00:59:24,400 --> 00:59:27,920
Speaker 1: thank you as always Bridget for bringing this topic to us.

1124
00:59:28,320 --> 00:59:31,480
Speaker 1: It was very informative for me. I've not heard of this.

1125
00:59:31,480 --> 00:59:33,120
Speaker 1: This is amazing. I love it. I love it. I

1126
00:59:33,160 --> 00:59:36,480
Speaker 1: love it. Yes. Where can the good listeners find you? Well?

1127
00:59:36,520 --> 00:59:39,040
Speaker 1: You can always tune into my podcast on this very

1128
00:59:39,080 --> 00:59:41,360
Speaker 1: same network. There are no girls on the internet. You

1129
00:59:41,360 --> 00:59:43,400
Speaker 1: can follow me on Instagram at Bridget Brian d C.

1130
00:59:43,760 --> 00:59:47,200
Speaker 1: I will not influence you. I can't promise that I

1131
00:59:47,200 --> 00:59:50,400
Speaker 1: will never, but you know how it is, like we

1132
00:59:50,520 --> 00:59:54,440
Speaker 1: gotta eat. No, I'm just kidding. On Twitter at Bridget

1133
00:59:54,480 --> 00:59:58,920
Speaker 1: Murray I love it. Yes, go go check those out

1134
00:59:59,080 --> 01:00:00,840
Speaker 1: if you haven't already listen nes it. Thank you again,

1135
01:00:00,880 --> 01:00:02,720
Speaker 1: Bridget for coming. We love having you. Can wait to

1136
01:00:02,760 --> 01:00:07,000
Speaker 1: have you again? Yes, yes, uh and the listeners. If

1137
01:00:07,040 --> 01:00:09,439
Speaker 1: we would like to contact us, you can or email.

1138
01:00:09,440 --> 01:00:11,320
Speaker 1: It's definitely a mom stuff at I hurt me dot com.

1139
01:00:11,360 --> 01:00:13,080
Speaker 1: You can find us on Twitter at moms of podcast,

1140
01:00:13,440 --> 01:00:16,960
Speaker 1: or on Instagram and TikTok. What that stuff? Mom? Never

1141
01:00:17,080 --> 01:00:19,760
Speaker 1: told you? Thanks as always to our super producer Christina,

1142
01:00:19,920 --> 01:00:22,760
Speaker 1: Thank you and thanks to you for listening stuff Whenever

1143
01:00:22,800 --> 01:00:24,560
Speaker 1: Told the Prediction by Heart Radio. For more podcast My

1144
01:00:24,600 --> 01:00:25,960
Speaker 1: Heart Radio, you can check out of our radio app

1145
01:00:25,960 --> 01:00:27,920
Speaker 1: Aple podcast where if you listened to your favorite shows,