WEBVTT - Bloomberg Businessweek Weekend - August 30th, 2024

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<v Speaker 1>This is Bloomberg business Week inside from the reporters and

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<v Speaker 1>editors who bring you America's most trusted business magazine, plus

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<v Speaker 1>global business finance and tech news. The Bloomberg Business Week

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<v Speaker 1>Podcast with Carol Messer and Tim Stenebeck from Bloomberg Radio.

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<v Speaker 2>Hi, everyone, Welcome to the weekend edition of Bloomberg Business Week.

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<v Speaker 2>We're gonna just kind of cut to the chase here

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<v Speaker 2>because this week has really been so much about what

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<v Speaker 2>is one of the world's largest market cap companies. It's

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<v Speaker 2>the chip maker at the heart of the artificial intelligence boom.

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<v Speaker 2>We are talking about Nvidia, which wrapped up earning season

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<v Speaker 2>for US and gave a revenue forecast that fell short

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<v Speaker 2>of some of the most optimistic estimates, stoking concerns that

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<v Speaker 2>its explosive growth is waning more in the report as

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<v Speaker 2>it was coming out.

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<v Speaker 3>In just a moment, also this hour, Dell and AI,

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<v Speaker 3>we speak to the CTO and chief AI officer at

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<v Speaker 3>the Computer Giant about what's coming.

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<v Speaker 2>Up and later on. Rather than large language models of

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<v Speaker 2>AI h, we talked simply about learning another language with

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<v Speaker 2>the CEO of Babbel. All of that to come. We

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<v Speaker 2>begin with the most anticipated earnings report from this past week,

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<v Speaker 2>and Vidia, the chip maker, failed to live up to

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<v Speaker 2>investor hopes with its latest results this past Wednesday, despite

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<v Speaker 2>beating for the past quarter, but nonetheless, it delivered an

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<v Speaker 2>underwhelming forecast in news of production snags with its hyped

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<v Speaker 2>Blackwell chips.

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<v Speaker 3>The company's quarterly report met or beat analyst estimates on

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<v Speaker 3>nearly every measure, but in Vidia investors have grown accustomed

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<v Speaker 3>to blowout quarters and the latest numbers didn't qualify. After

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<v Speaker 3>the company's earnings call, CEO Jensen Wong sat down exclusively

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<v Speaker 3>with Bloomberg TV's Ed Lovelow to talk about the results

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<v Speaker 3>and how AI is impacting how every layer of computing

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<v Speaker 3>is done.

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<v Speaker 4>I think the market wanted more on Blackwell. They wanted

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<v Speaker 4>more specifics, and I'm trying to go through all of

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<v Speaker 4>the call and the transcript, it seems like a very

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<v Speaker 4>clearly this was a production issue and not a fundamental

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<v Speaker 4>design issue with Blackwell. But the deployment in the real world,

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<v Speaker 4>what does that look like tangibly and is there sort

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<v Speaker 4>of delay in the timeline of that deployment and thus

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<v Speaker 4>revenue from that product.

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<v Speaker 5>I let's see, that's just the fact that I was

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<v Speaker 5>so clear and it wasn't clear enough.

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<v Speaker 6>Kind of tripped me up there right away.

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<v Speaker 5>And so so let's see, we made a mass change

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<v Speaker 5>to improve the yield. Functionality of Blackwell is wonderful. We're

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<v Speaker 5>sampling Blackwell all over the world today. We show people

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<v Speaker 5>giving tours to people of the Blackwall systems that we

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<v Speaker 5>have up and running.

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<v Speaker 6>You could find.

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<v Speaker 5>Pictures of Blackwall systems all over the web. We have

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<v Speaker 5>started volume production. Volume production will ship in Q four.

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<v Speaker 5>Q four, we will have billions of dollars of Blackwell revenues, and.

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<v Speaker 6>We were ramped from there. We were ramped from there.

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<v Speaker 5>The demand for Blackwell far exceeds its supply, of course

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<v Speaker 5>in the beginning, because the demand is so great. But

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<v Speaker 5>we're going to have lots and lots of supply and

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<v Speaker 5>we will be able to ramp. Starting in Q four,

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<v Speaker 5>we have billions of dollars of revenues, and we'll ramp

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<v Speaker 5>from there into Q one, into Q two and two

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<v Speaker 5>next year. We're going to have a great next year

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<v Speaker 5>as well.

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<v Speaker 4>Jensen, what is the demand for accelerated computing beyond the

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<v Speaker 4>hyperscalers and meta.

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<v Speaker 5>Hyperscalers represent about forty five percent of our total data

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<v Speaker 5>center business.

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<v Speaker 6>We're relatively diversified today.

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<v Speaker 5>We have Hyperscalers, we have Internet service providers, we have

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<v Speaker 5>Sovereign AIS, we have industries enterprises, so it's fairly fairly diversified.

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<v Speaker 5>A site outside of Hyperscalers is the other fifty five percent.

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<v Speaker 6>Now, the application.

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<v Speaker 5>Use across all of that, all of that data center

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<v Speaker 5>starts with accelerated computing. Accelerated computing does everything, of course,

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<v Speaker 5>from well the models the things that we know about,

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<v Speaker 5>which is generative AI, and that gets most of the attention.

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<v Speaker 6>But at the core we also.

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<v Speaker 5>Do database processing, pre and post processing of data before

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<v Speaker 5>you use it for generative AI, trans coding, scientific simulations,

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<v Speaker 5>computer graphics of course, image processing of course. And so

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<v Speaker 5>there's tons of applications that people use are accelerated computing for,

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<v Speaker 5>and one of them is generative AI.

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<v Speaker 6>And so let's see what else can I say? I

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<v Speaker 6>think that's the.

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<v Speaker 4>Lever jump in Jensen. Please on Sovereign AI. You and

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<v Speaker 4>I've talked about that before, and it was so interesting

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<v Speaker 4>to hear something behind it. In this fiscal year there

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<v Speaker 4>will be low double digit I think you said billions

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<v Speaker 4>of dollars in Sovereign AI sales. But to the lay person.

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<v Speaker 4>What does that mean. It means deals with specific governments,

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<v Speaker 4>if so, where.

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<v Speaker 5>It's not necessarily sometimes it deals with particular regional service

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<v Speaker 5>provider that's been funded by the government. And oftentimes that's

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<v Speaker 5>the case in a case of in the case of Japan,

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<v Speaker 5>for example, the Japanese government came out and offered.

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<v Speaker 6>Subsidies of a.

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<v Speaker 5>Couple of billion dollars I think for several different internet

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<v Speaker 5>companies and telcos to be able to fund their AI infrastructure.

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<v Speaker 5>India has a sovereign AI initiative going and they're building

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<v Speaker 5>their AI infrastructure. Canada, the UK, France, Italy, I'm missing

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<v Speaker 5>some body, Singapore, Malaysia. You know, a large number of

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<v Speaker 5>countries are subsidizing their regional data centers so that they

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<v Speaker 5>could become able to build out their AI infrastructure. They

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<v Speaker 5>recognize that their countries knowledge, their countries data digital data

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<v Speaker 5>is also their natural resource, not just the land they're

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<v Speaker 5>sitting on, not just the air above them.

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<v Speaker 6>But they realize now that their their digital knowledge is

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<v Speaker 6>part of their.

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<v Speaker 5>Natural and national resource and they had to harvest that

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<v Speaker 5>and process that and transform it into their national digital intelligence.

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<v Speaker 5>And so this is a this is what we call

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<v Speaker 5>sovereign AI. You could imagine almost every single country in

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<v Speaker 5>the world will eventually recognize this and build out their

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<v Speaker 5>AI infrastructure.

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<v Speaker 4>Benson, you use the word resource, and that makes me

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<v Speaker 4>think about the energy requirements here. I think the cool

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<v Speaker 4>it's about how the next generation models will have many

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<v Speaker 4>orders of magnitude greater compute needs. But how will the

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<v Speaker 4>energy needs increase And what is the advantage you feel

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<v Speaker 4>in Nvidia has in that sense, Well.

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<v Speaker 5>The most important thing that we do is increase the

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<v Speaker 5>performance of and increase the performance and efficiency of our

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<v Speaker 5>next generation. So Blackwell is many times more performance than

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<v Speaker 5>Hopper at the same level of power used, and so

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<v Speaker 5>that's energy efficiency, more performance with the same amount of

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<v Speaker 5>power or same performance at a lower power And that's

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<v Speaker 5>number one. And the second is using luca cooling. We

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<v Speaker 5>support air cool we support air cooling, we support liquor cooling,

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<v Speaker 5>but liqual cooling is a lot more energy efficient, and

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<v Speaker 5>so so the combination of that, all of that, you're

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<v Speaker 5>going to get.

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<v Speaker 6>A pretty large, pretty large step up.

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<v Speaker 5>But the important thing to also realize is that AI

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<v Speaker 5>doesn't really care where it goes to school, and so

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<v Speaker 5>increasingly going to see AI be trained somewhere else, have

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<v Speaker 5>that model come back and be used near the population

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<v Speaker 5>or even running on your PC or your phone. And

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<v Speaker 5>so we're going to train large models, but the goal

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<v Speaker 5>is not to run the large models necessarily all the time.

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<v Speaker 5>You can, you can surely do that for some of

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<v Speaker 5>the premium services and the very high value AIS, but

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<v Speaker 5>it's very likely that these large models would then help

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<v Speaker 5>to train and teach smaller models.

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<v Speaker 6>And what we'll end up doing is have one.

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<v Speaker 5>Large, few large models that are able to train a

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<v Speaker 5>whole bunch of small models and they run everywhere.

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<v Speaker 4>Jensen, you explain clearly that demand to build generative AI

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<v Speaker 4>product on models or even at the GPU level is

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<v Speaker 4>greater than current supply in black Vel's case in particular,

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<v Speaker 4>explain the supply dynamics to me for your products and

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<v Speaker 4>whether you see an improvement sequentially quarter on quarter or

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<v Speaker 4>at some point by the end of fiscal year into

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<v Speaker 4>next year.

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<v Speaker 6>Well, the fact that.

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<v Speaker 5>We're growing would suggest that our supply is improving, and

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<v Speaker 5>our supply chain is quite large, one of the largest

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<v Speaker 5>supply chains in the world. We have incredible partners and

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<v Speaker 5>they're doing a great job supporting us in our growth.

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<v Speaker 5>As you know, We're one of the fastest growing technology

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<v Speaker 5>companies in history, and none of that would have been

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<v Speaker 5>possible without very strong demand but also very strong supply.

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<v Speaker 5>We're expecting Q three to have more supply than Q two,

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<v Speaker 5>We're expecting Q four to have more supply than Q three,

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<v Speaker 5>and we're expecting Q one to have more supply than

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<v Speaker 5>Q four. And so I think our supply, our supply

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<v Speaker 5>condition going into next year will be in will be

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<v Speaker 5>a large improvement over this last year with respect to demand.

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<v Speaker 5>Blackwell is just such a leap and there's several things

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<v Speaker 5>that are happening, you know, just the Foundation model makers themselves.

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<v Speaker 5>The size of the Foundation models are growing from hundreds

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<v Speaker 5>of billions parameters to trillions of parameters. They're also learning

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<v Speaker 5>more languages. Instead of just learning human language, they're learning

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<v Speaker 5>the language of images and sounds and videos, and they're

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<v Speaker 5>even learning the language of three D graphics. And whenever

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<v Speaker 5>they are able to learn these languages, they can understand

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<v Speaker 5>what they see, but they can also generate what they're

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<v Speaker 5>asked to generate. And so they're learning the language of

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<v Speaker 5>proteins and chemicals and physics. You know, it could be fluids,

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<v Speaker 5>and it could be particle physics, and so they're learning

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<v Speaker 5>all kinds of different languages. They learn the meaning of

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<v Speaker 5>what we call modalities, but basically learning the languages.

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<v Speaker 6>And so these models are.

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<v Speaker 5>Growing in size, they're learning from more data, and there

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<v Speaker 5>are more model makers then there was a year ago.

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<v Speaker 5>And so the number of model makers have grown substantially

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<v Speaker 5>because of all these different modalities. And so that's just one,

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<v Speaker 5>just the frontier model. The foundation model makers themselves haven't

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<v Speaker 5>really grown tremendously. And then the generative AI mark it

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<v Speaker 5>has really diversified, you know, beyond the Internet service makers

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<v Speaker 5>to startups and now enterprises are jumping in. Different countries

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<v Speaker 5>are jumping in, so the demand has really grown.

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<v Speaker 4>Jensen, I'm sorry to cut you off. I will lose

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<v Speaker 4>your time soon. You've also diversified. And when I said

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<v Speaker 4>to our audience you were coming on, I got so

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<v Speaker 4>many questions. Probably the most common one is what is

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<v Speaker 4>in Nvidia. We talked about you as a systems vendor,

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<v Speaker 4>but so many points on in Nvidia GPU cloud, and

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<v Speaker 4>I want to ask, finally, do you have plans to

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<v Speaker 4>become literally a cloud compute provider?

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<v Speaker 2>No.

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<v Speaker 5>Our GPU cloud was designed to be the best version

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<v Speaker 5>of Nvidia cloud that's built within each cloud. Nvidio DGX

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<v Speaker 5>cloud is built inside GCP, inside Azure, inside AWS, inside OCI,

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<v Speaker 5>and so we build our clouds within theirs so that

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<v Speaker 5>we can implement.

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<v Speaker 6>Our best version of our cloud.

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<v Speaker 5>Work with them to make that cloud, that infrastructure, that

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<v Speaker 5>AI infrastructure and video infrastructure has performance as great TCO

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<v Speaker 5>as possible, and so that strategy has worked incredibly well.

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<v Speaker 3>That's in Nvidia CEO Jensen Wong speaking exclusively with Bloomberg

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<v Speaker 3>Technology co host ed Ludbow. Here The full conversation on

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<v Speaker 3>the Bloomberg Talks podcast feed, available everywhere you download your podcasts.

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<v Speaker 2>Coming up, another tech company writing the AI wave, Dell

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<v Speaker 2>recheck in with the CTO and Chief AI Officer at

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<v Speaker 2>Dell Technologies. Is that on the other side, you're.

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<v Speaker 3>Listening to Bloomberg Business Week. This is Bloomberg.

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<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

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<v Speaker 1>live weekday afternoons from two to five pm Easter listen

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<v Speaker 1>act or watch us live on YouTube.

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<v Speaker 2>So a few weeks ago, Dell announced they are getting

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<v Speaker 2>leaner cutting jobs as part of a reorganization of its

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<v Speaker 2>sales team to focus on a new group centered on

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<v Speaker 2>AI products and services. You may recall earlier this year

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<v Speaker 2>that CEO Michael Dell talked about aipcs being pretty standard

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<v Speaker 2>in twenty twenty five.

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<v Speaker 3>We wanted an update about what Dell is doing for that,

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<v Speaker 3>Bloomberg News reporter Katie Graifeld and I turned to John Rose.

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<v Speaker 3>He's CTO and Chief AI Officer at Dell Technologies. We

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<v Speaker 3>spoke to him before the release of Dell's latest earnings report.

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<v Speaker 7>CTOs have been around forever, but chief AI officers, at

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<v Speaker 7>least at Dell and really in federal government and a

0:13:38.760 --> 0:13:40.320
<v Speaker 7>few other places started about a year ago.

0:13:40.640 --> 0:13:40.800
<v Speaker 1>You know.

0:13:40.840 --> 0:13:44.080
<v Speaker 7>It was a recognition that this is complex, it's bigger

0:13:44.120 --> 0:13:46.760
<v Speaker 7>than an IT project. It has to have somebody caring

0:13:46.760 --> 0:13:48.600
<v Speaker 7>and feeding it because it was a lot of governance

0:13:48.760 --> 0:13:51.480
<v Speaker 7>and technology coming together. So, you know, for us, it

0:13:51.520 --> 0:13:53.480
<v Speaker 7>was a year ago that we put the position in place.

0:13:53.600 --> 0:13:55.760
<v Speaker 3>We've talked about the Chief AI Officer in the context

0:13:55.760 --> 0:13:58.960
<v Speaker 3>of the federal government and the new regulations around federal

0:13:59.000 --> 0:14:02.400
<v Speaker 3>agencies needing a chief AI officer. Do you think that

0:14:02.440 --> 0:14:04.480
<v Speaker 3>every company needs a Chief AI Officer?

0:14:05.480 --> 0:14:08.400
<v Speaker 7>I don't I think some companies need chief AI officers

0:14:08.440 --> 0:14:11.280
<v Speaker 7>if you're doing an at scale kind of AI transformation

0:14:11.320 --> 0:14:14.119
<v Speaker 7>of a large organization, But if if you're a smaller organization,

0:14:14.360 --> 0:14:17.679
<v Speaker 7>you need someone who's driving it. But do you need

0:14:17.679 --> 0:14:20.520
<v Speaker 7>to change your organizational structure? For a company like Dell,

0:14:20.760 --> 0:14:23.200
<v Speaker 7>we have literally hundreds of not thousands, of projects that

0:14:23.240 --> 0:14:25.240
<v Speaker 7>are going to happen, and a thirty percent of our

0:14:25.280 --> 0:14:26.800
<v Speaker 7>work is probably going to shift below.

0:14:26.640 --> 0:14:27.360
<v Speaker 8>The machine line.

0:14:27.520 --> 0:14:31.160
<v Speaker 7>That is a gigantic effort, and having someone in the

0:14:31.200 --> 0:14:34.880
<v Speaker 7>position from an executive perspective is necessary. But smaller companies

0:14:34.880 --> 0:14:37.760
<v Speaker 7>are going to depend on companies helping them navigate this

0:14:37.880 --> 0:14:39.680
<v Speaker 7>rather than creating organizational structures.

0:14:39.840 --> 0:14:42.480
<v Speaker 9>Well, I'm curious in your role how you juggle timelines

0:14:42.560 --> 0:14:45.600
<v Speaker 9>because you think about the here and now feels like

0:14:45.680 --> 0:14:48.240
<v Speaker 9>AI has to be in every single conversation. You have

0:14:48.280 --> 0:14:51.960
<v Speaker 9>a ton of companies trying to gain a foothold or

0:14:52.040 --> 0:14:53.960
<v Speaker 9>get up to speed or play catch up. But then

0:14:54.000 --> 0:14:58.200
<v Speaker 9>you also have this fantastic long term opportunity that we

0:14:58.240 --> 0:15:00.800
<v Speaker 9>talk about all the time that no one really knows

0:15:00.840 --> 0:15:03.480
<v Speaker 9>what that holds. So I mean, in your day to day,

0:15:03.480 --> 0:15:05.560
<v Speaker 9>what does it look like trying to juggle those two.

0:15:06.000 --> 0:15:06.200
<v Speaker 1>Yeah.

0:15:06.240 --> 0:15:09.080
<v Speaker 7>You know, as a CTO, my job is to make

0:15:09.120 --> 0:15:11.600
<v Speaker 7>sure we never miss a technology inflection. So things like

0:15:11.680 --> 0:15:13.920
<v Speaker 7>quantum live under me, and these are long term places.

0:15:14.080 --> 0:15:16.360
<v Speaker 7>One of the interesting things about AI, though, is that

0:15:16.480 --> 0:15:20.640
<v Speaker 7>the future is happening now. There is no five year

0:15:20.760 --> 0:15:23.359
<v Speaker 7>journey that you're going to get to eventually. The disruptions

0:15:23.400 --> 0:15:28.240
<v Speaker 7>are happening almost weekly, and so this intersection between execution

0:15:28.560 --> 0:15:32.080
<v Speaker 7>and vision is more pronounced than any other technology I

0:15:32.120 --> 0:15:34.880
<v Speaker 7>have ever seen. So, you know, good chief AI officer

0:15:34.960 --> 0:15:37.880
<v Speaker 7>is not just an operational manager. They actually have to

0:15:37.920 --> 0:15:40.640
<v Speaker 7>be extremely current with the technology and what is emerging

0:15:40.680 --> 0:15:42.800
<v Speaker 7>so that they don't miss an inflection which could happen

0:15:42.840 --> 0:15:44.400
<v Speaker 7>in the span of like a matter of weeks.

0:15:44.560 --> 0:15:46.000
<v Speaker 3>I'm trying to figure out the way to ask this,

0:15:46.080 --> 0:15:48.320
<v Speaker 3>to contextualize it in the right way. But when we

0:15:48.360 --> 0:15:51.960
<v Speaker 3>talk to people about AI, John, we oftentimes hear them

0:15:52.080 --> 0:15:54.760
<v Speaker 3>say it's just like the Internet in the nineteen nineties.

0:15:55.080 --> 0:15:58.960
<v Speaker 3>You're saying no, no, on the scale of impact it is.

0:15:59.120 --> 0:16:01.760
<v Speaker 8>But I was in creating that that year.

0:16:01.880 --> 0:16:03.680
<v Speaker 7>I was the CTL a bunch of networking companies in

0:16:03.720 --> 0:16:07.440
<v Speaker 7>the nineties, and we had a decade and a half

0:16:07.640 --> 0:16:10.800
<v Speaker 7>to kind of get there, and it happened slowly over time,

0:16:11.000 --> 0:16:13.040
<v Speaker 7>it did have a profound impact. I think from a

0:16:13.040 --> 0:16:16.200
<v Speaker 7>scale perspective it's similar. But the speed in which this

0:16:16.240 --> 0:16:18.080
<v Speaker 7>is happening, think about it, you know, let me give

0:16:18.080 --> 0:16:19.880
<v Speaker 7>you an example. It would be technical for a second.

0:16:20.000 --> 0:16:23.000
<v Speaker 7>There's a term out there called retrieval augmented generation RAT,

0:16:23.040 --> 0:16:25.200
<v Speaker 7>which now is in the normal of vernaculars.

0:16:24.880 --> 0:16:27.160
<v Speaker 3>Adie and Univer say that to me. I say it

0:16:27.200 --> 0:16:27.760
<v Speaker 3>all the time.

0:16:28.280 --> 0:16:30.200
<v Speaker 9>Yeah, we were just talking about.

0:16:29.960 --> 0:16:33.600
<v Speaker 8>In the commercial ok so common term very important.

0:16:33.600 --> 0:16:36.400
<v Speaker 7>Technology allows you to take your external data and use

0:16:36.400 --> 0:16:38.360
<v Speaker 7>it with a large language model without the large language

0:16:38.360 --> 0:16:39.080
<v Speaker 7>model absorbing it.

0:16:39.120 --> 0:16:40.120
<v Speaker 8>That's pretty important, right.

0:16:40.440 --> 0:16:43.720
<v Speaker 7>That term, as a discussion in our industry is about

0:16:43.760 --> 0:16:47.320
<v Speaker 7>a year old. It's foundational to almost every enterprise AI

0:16:47.480 --> 0:16:49.920
<v Speaker 7>story that you can imagine. The technology didn't exists three

0:16:50.000 --> 0:16:53.040
<v Speaker 7>years ago. So the speed in which these things are happening,

0:16:53.200 --> 0:16:55.640
<v Speaker 7>you know, it's not like we've developed the Internet, then

0:16:55.640 --> 0:16:57.320
<v Speaker 7>we have ten years to figure it out and mature

0:16:57.320 --> 0:16:59.080
<v Speaker 7>it and then scale it and twenty years later everybody

0:16:59.120 --> 0:17:02.440
<v Speaker 7>has to be there. This is if you're not there now,

0:17:02.520 --> 0:17:05.440
<v Speaker 7>or if you're not moving towards getting there, you're already late.

0:17:05.960 --> 0:17:08.080
<v Speaker 7>And I haven't seen that happen in any other big

0:17:08.119 --> 0:17:09.240
<v Speaker 7>technology and FI is it.

0:17:09.160 --> 0:17:14.680
<v Speaker 3>More steam engine like Jamie Diamond talks about Industrial revolution.

0:17:15.800 --> 0:17:19.600
<v Speaker 7>Yeah, it's after the steam engine existed and was commercially available.

0:17:19.760 --> 0:17:22.600
<v Speaker 7>What you saw was this massive uptick you had. And

0:17:22.640 --> 0:17:24.960
<v Speaker 7>it's actually a good analogy because the steam engine was

0:17:25.000 --> 0:17:28.520
<v Speaker 7>a way to transfer energy, and you need to transfer

0:17:28.600 --> 0:17:30.960
<v Speaker 7>energy to do all kinds of things, from producing goods

0:17:30.960 --> 0:17:33.960
<v Speaker 7>and services to doing transportation, and so it became incredibly pervasive.

0:17:34.000 --> 0:17:35.040
<v Speaker 8>AI is very similar.

0:17:35.040 --> 0:17:38.600
<v Speaker 7>Anybody who tries to piginol that it only does chatbots for,

0:17:38.720 --> 0:17:42.720
<v Speaker 7>you know, searching staff for it only does enterprise applications X, Y,

0:17:42.760 --> 0:17:46.040
<v Speaker 7>and Z is wrong because it's a foundational technology. It's

0:17:46.080 --> 0:17:49.280
<v Speaker 7>a different way to distill information into knowledge and wisdom,

0:17:49.320 --> 0:17:51.439
<v Speaker 7>and you're going to apply it everywhere, much like we

0:17:51.480 --> 0:17:53.359
<v Speaker 7>did when we moved to the internal combustion engine.

0:17:54.040 --> 0:17:57.600
<v Speaker 9>Well, let's talk about AI as it relates to Dell's business,

0:17:57.640 --> 0:17:59.800
<v Speaker 9>because of course you've made an aggressive pivot when it

0:17:59.840 --> 0:18:03.320
<v Speaker 9>comes to the AI server space. How different is the

0:18:03.400 --> 0:18:07.960
<v Speaker 9>manufacturing and sales versus the traditional server manufacturing.

0:18:08.080 --> 0:18:12.119
<v Speaker 7>Yeah, first thing, maybe to Dispelomith, we didn't actually do

0:18:12.200 --> 0:18:15.760
<v Speaker 7>an aggressive pivot, meaning about four or five years ago,

0:18:15.840 --> 0:18:18.280
<v Speaker 7>we built our first AI service Wait before Jenai, and

0:18:18.320 --> 0:18:20.639
<v Speaker 7>the reason for it was that there were deep neural networks,

0:18:20.680 --> 0:18:24.080
<v Speaker 7>there were early AI systems. Nobody understood them except maybe

0:18:24.080 --> 0:18:27.040
<v Speaker 7>one hundred thousand people or smart enough, and so we

0:18:27.080 --> 0:18:29.119
<v Speaker 7>had been building these systems for quite a while and

0:18:29.200 --> 0:18:31.720
<v Speaker 7>predicting that there would be a time where this would explode,

0:18:31.720 --> 0:18:33.880
<v Speaker 7>this would be something that would be bigger. So when

0:18:34.440 --> 0:18:37.240
<v Speaker 7>CHATGPD happened and suddenly Jennai was available, we had this

0:18:37.400 --> 0:18:40.960
<v Speaker 7>large language model explosion. We actually already had products that

0:18:41.000 --> 0:18:42.560
<v Speaker 7>were ready to go into the market, and that's one

0:18:42.560 --> 0:18:44.639
<v Speaker 7>of the advantages we had as this market formed. We

0:18:44.640 --> 0:18:47.560
<v Speaker 7>were actually already there. And then what we had to

0:18:47.640 --> 0:18:50.280
<v Speaker 7>do is adapt a little bit. But our supply chain

0:18:50.359 --> 0:18:52.439
<v Speaker 7>was in place, our service organization was in place. We

0:18:52.480 --> 0:18:54.119
<v Speaker 7>had to kind of optimize who we were selling to

0:18:54.160 --> 0:18:57.119
<v Speaker 7>because it was new customers, but it wasn't really a

0:18:57.119 --> 0:19:00.520
<v Speaker 7>gigantic surprise. The other thing that we have now included

0:19:00.760 --> 0:19:06.360
<v Speaker 7>is that there isn't significant difference between the two markets

0:19:06.359 --> 0:19:07.600
<v Speaker 7>in AI that we participate in.

0:19:07.640 --> 0:19:09.159
<v Speaker 8>The first is the training market.

0:19:09.160 --> 0:19:11.360
<v Speaker 7>These large scale deals that we tend to be winning

0:19:11.400 --> 0:19:14.320
<v Speaker 7>a lot of and are very interesting. And then the enterprise,

0:19:14.359 --> 0:19:16.359
<v Speaker 7>which is actually not a training business, it's more of

0:19:16.359 --> 0:19:19.280
<v Speaker 7>an inference business. It turns out that the products that

0:19:19.280 --> 0:19:22.080
<v Speaker 7>we're building in the training site at scale transfer almost

0:19:22.119 --> 0:19:24.760
<v Speaker 7>literally into the enterprise unmodified, which is a very good

0:19:24.760 --> 0:19:27.080
<v Speaker 7>thing because we can address two markets with a portfolio.

0:19:27.359 --> 0:19:29.199
<v Speaker 3>Hey, John, one thing that we're really interested in is

0:19:29.320 --> 0:19:33.000
<v Speaker 3>understanding who your AI server customers are today. We did

0:19:33.040 --> 0:19:37.720
<v Speaker 3>see Michael Dell's tweet on shipping too Musk's XAI initiative.

0:19:38.119 --> 0:19:40.399
<v Speaker 3>How would you define your AI server customers? Is its

0:19:40.440 --> 0:19:43.080
<v Speaker 3>second tier cloud that's accounting for the growth. Where are

0:19:43.160 --> 0:19:46.320
<v Speaker 3>the traditional enterprise when it's coming to AI adoption.

0:19:46.600 --> 0:19:48.840
<v Speaker 7>Well, first, there's two very distinct markets. There is the

0:19:48.880 --> 0:19:52.880
<v Speaker 7>traditional enterprise, which is still an early market. It's mostly experimentation.

0:19:52.960 --> 0:19:55.680
<v Speaker 7>Those experiments are now graduating and giving an example internally,

0:19:55.680 --> 0:19:58.160
<v Speaker 7>we have a project that was first an experiment around

0:19:58.200 --> 0:20:00.879
<v Speaker 7>our service organization, creating some that would allow people to

0:20:00.920 --> 0:20:04.800
<v Speaker 7>make intelligent choices about troubleshooting a problem. We then very

0:20:04.880 --> 0:20:07.399
<v Speaker 7>quickly move from a prototype to thousands of people, and

0:20:07.440 --> 0:20:09.600
<v Speaker 7>we're on a path the potentially forty thousand of our

0:20:09.600 --> 0:20:12.320
<v Speaker 7>service technicians using this technology and a span of literally

0:20:12.359 --> 0:20:13.320
<v Speaker 7>measured in six.

0:20:13.160 --> 0:20:16.200
<v Speaker 8>Months or so. So the enterprise is on that journey.

0:20:16.240 --> 0:20:18.800
<v Speaker 7>We haven't really hit scale in any meaningful way, but

0:20:18.840 --> 0:20:20.679
<v Speaker 7>we have a lot of things in the pipeline as

0:20:20.680 --> 0:20:23.760
<v Speaker 7>people are figuring it out. That market, i would say,

0:20:23.800 --> 0:20:26.800
<v Speaker 7>is my view, is a bigger market because there are

0:20:26.840 --> 0:20:30.040
<v Speaker 7>millions of enterprises and every process and every enterprise is

0:20:30.080 --> 0:20:32.879
<v Speaker 7>a target for this technology. But it takes time to

0:20:32.920 --> 0:20:35.119
<v Speaker 7>get to a point of stability, to transfer the knowledge

0:20:35.160 --> 0:20:38.600
<v Speaker 7>and too basically get moving great future. The today market

0:20:38.640 --> 0:20:41.040
<v Speaker 7>is mostly characterized by the ones you mentioned. It's companies

0:20:41.040 --> 0:20:43.960
<v Speaker 7>that are building their own foundation models. They are training

0:20:44.040 --> 0:20:46.800
<v Speaker 7>large scale models. That's not what enterprises do. Enterprises, you

0:20:46.920 --> 0:20:50.520
<v Speaker 7>use those models to do inference tasks. The training business

0:20:50.680 --> 0:20:55.359
<v Speaker 7>is growing dramatically because quite frankly, that's the underlying engine

0:20:55.359 --> 0:20:55.919
<v Speaker 7>of all layout.

0:20:55.960 --> 0:20:57.560
<v Speaker 3>But is it only a handful of companies that are

0:20:57.560 --> 0:20:57.760
<v Speaker 3>doing it.

0:20:57.880 --> 0:20:59.719
<v Speaker 7>It's not a very big market in terms of compared

0:20:59.760 --> 0:21:02.159
<v Speaker 7>to the tens of millions of enterprises that are going

0:21:02.200 --> 0:21:03.560
<v Speaker 7>to use size that are going to use it. The

0:21:03.560 --> 0:21:05.760
<v Speaker 7>people that are going to produce these models is not

0:21:05.880 --> 0:21:08.960
<v Speaker 7>anywhere near that number. There's more than a handful of them.

0:21:09.520 --> 0:21:11.679
<v Speaker 7>There are certain tiers of them, as you mentioned, there

0:21:11.720 --> 0:21:15.159
<v Speaker 7>are even certain enterprise, very large enterprises, Xtra being a

0:21:15.160 --> 0:21:18.480
<v Speaker 7>good example. You're talking about the Yeah, they're also training

0:21:18.480 --> 0:21:20.600
<v Speaker 7>their own models. But the thing that makes them all

0:21:20.640 --> 0:21:23.159
<v Speaker 7>the same is every one of those companies is building

0:21:23.160 --> 0:21:28.040
<v Speaker 7>infrastructure to train large scale foundation models. Enterprises aren't. Enterprises

0:21:28.080 --> 0:21:30.640
<v Speaker 7>are using those models, putting them into production, maybe fine

0:21:30.640 --> 0:21:33.479
<v Speaker 7>tuning them, and so there's a very different market forming,

0:21:33.760 --> 0:21:36.040
<v Speaker 7>but they're happening kind of a little out of phase,

0:21:36.160 --> 0:21:37.200
<v Speaker 7>but in parallel.

0:21:37.560 --> 0:21:40.879
<v Speaker 9>When it comes to competitive landscape, what does Dell offer

0:21:41.080 --> 0:21:44.520
<v Speaker 9>that a super micro or even in Nvidia doesn't.

0:21:44.680 --> 0:21:47.320
<v Speaker 7>Yeah, first of all, AI is not just a server transaction.

0:21:47.760 --> 0:21:51.080
<v Speaker 7>There is storage networking, but more importantly, it's especially when

0:21:51.080 --> 0:21:53.160
<v Speaker 7>you go to the enterprise, it's end to end. When

0:21:53.160 --> 0:21:56.040
<v Speaker 7>you're talking about deploying enterprise AI, you have to put

0:21:56.080 --> 0:21:59.639
<v Speaker 7>it where your people in data are, which includes the AIPC, edges,

0:22:00.000 --> 0:22:02.959
<v Speaker 7>distributed architectures. And that's why you know when training may

0:22:03.000 --> 0:22:05.720
<v Speaker 7>be able to consume servers, just as a standard component,

0:22:06.160 --> 0:22:08.399
<v Speaker 7>enterprise has to consume systems and more and more the

0:22:08.480 --> 0:22:12.160
<v Speaker 7>training infrastructures are consuming systems and that's why our expertise

0:22:12.160 --> 0:22:16.000
<v Speaker 7>and networking and storage and data center design, power cooling,

0:22:16.080 --> 0:22:18.000
<v Speaker 7>all the things that we do because we're very broad

0:22:18.359 --> 0:22:20.639
<v Speaker 7>come together and give us an advantage in both of

0:22:20.640 --> 0:22:23.400
<v Speaker 7>those markets. More pronounced in the enterprise side.

0:22:23.160 --> 0:22:26.160
<v Speaker 3>We talk a lot about power consumption and with power

0:22:26.200 --> 0:22:30.080
<v Speaker 3>consumption comes great responsibility. But actually that's not really the

0:22:30.160 --> 0:22:34.040
<v Speaker 3>quote heat generation. That's what comes with power consumption. What

0:22:34.080 --> 0:22:37.240
<v Speaker 3>does Dell offer to help lessen AI's power.

0:22:37.040 --> 0:22:39.960
<v Speaker 7>Use, Well, well, the first thing is, you know, okay,

0:22:40.000 --> 0:22:42.800
<v Speaker 7>first fact is when you add a whole pile of compute,

0:22:43.359 --> 0:22:45.120
<v Speaker 7>you have to use energy to do that. And yes,

0:22:45.160 --> 0:22:48.440
<v Speaker 7>AI is a significant increase in the overall power consumption

0:22:48.440 --> 0:22:50.920
<v Speaker 7>because we've increased the compute capacity of the world by

0:22:51.240 --> 0:22:54.520
<v Speaker 7>potentially orders of magnitude. The levers we have to deal

0:22:54.560 --> 0:22:58.160
<v Speaker 7>with that are quite numerous. The biggest one that's going

0:22:58.160 --> 0:23:00.639
<v Speaker 7>on right now is we're moving to directly with cooling

0:23:00.640 --> 0:23:02.800
<v Speaker 7>in a more pervasive way, and that is a much

0:23:02.800 --> 0:23:04.840
<v Speaker 7>more efficient way of getting the energy out of these

0:23:04.880 --> 0:23:08.240
<v Speaker 7>systems and basically dealing with cooling. But that requires a

0:23:08.320 --> 0:23:11.600
<v Speaker 7>retrofitive infrastructure and investment, but it turns out it does

0:23:11.640 --> 0:23:13.600
<v Speaker 7>work quite well. We've been doing direct liquid cooling for

0:23:13.640 --> 0:23:16.040
<v Speaker 7>I think twenty years or alienware products and the gaming

0:23:16.080 --> 0:23:17.560
<v Speaker 7>side have been doing this for it. You know, you

0:23:17.600 --> 0:23:19.679
<v Speaker 7>can't buy one now that doesn't have direct liquid cooling.

0:23:19.920 --> 0:23:22.479
<v Speaker 7>So it's a space that's important. But beyond that, there

0:23:22.480 --> 0:23:23.560
<v Speaker 7>are other decisions you make.

0:23:23.760 --> 0:23:23.919
<v Speaker 3>You know.

0:23:23.920 --> 0:23:25.879
<v Speaker 7>One of the most interesting ones that we're exploring, and

0:23:25.920 --> 0:23:27.560
<v Speaker 7>this is more for the enterprise side, is once you

0:23:27.600 --> 0:23:30.119
<v Speaker 7>choose to put your AI into production, there are two

0:23:30.200 --> 0:23:32.280
<v Speaker 7>places and an enterprise that you can run it. You

0:23:32.320 --> 0:23:34.119
<v Speaker 7>could run it in a data center, which is what

0:23:34.160 --> 0:23:36.760
<v Speaker 7>people are starting with. Or there's this little thing called

0:23:36.760 --> 0:23:40.119
<v Speaker 7>an AIPC emerging, which says, what if I take that model,

0:23:40.160 --> 0:23:42.080
<v Speaker 7>I re quantize it. I basically make it small enough

0:23:42.080 --> 0:23:43.600
<v Speaker 7>to run locally, and I move it out to the

0:23:43.640 --> 0:23:45.439
<v Speaker 7>computing device onto the PC itself.

0:23:45.640 --> 0:23:48.200
<v Speaker 3>Doesn't that still use the energy, but it just uses

0:23:48.240 --> 0:23:51.120
<v Speaker 3>it locally rather than the energy is still.

0:23:50.920 --> 0:23:53.000
<v Speaker 7>Being use but the energy was going to be used anyway.

0:23:53.200 --> 0:23:56.080
<v Speaker 7>Those PCs one, they're distributed, so they're not sitting at

0:23:56.119 --> 0:23:58.240
<v Speaker 7>one choke point on the grid. I don't need to

0:23:58.359 --> 0:24:02.119
<v Speaker 7>put megawatts to a PIEC. I have AC outlets everywhere.

0:24:02.160 --> 0:24:04.320
<v Speaker 7>I have batteries on them, and in fact, the total

0:24:04.400 --> 0:24:06.440
<v Speaker 7>number of mips in the world sitting on PCs is

0:24:06.440 --> 0:24:08.240
<v Speaker 7>probably bigger than the total amount of mips in a

0:24:08.280 --> 0:24:11.760
<v Speaker 7>data center MIPS million instructions per second, the measure of

0:24:11.840 --> 0:24:14.520
<v Speaker 7>compute performance. And so the reality is, you know, look

0:24:14.560 --> 0:24:18.199
<v Speaker 7>at a typical AIPC today and it's a relatively small

0:24:18.200 --> 0:24:22.000
<v Speaker 7>amount of NPU capacity neural processing unit capacity, but if

0:24:22.000 --> 0:24:24.080
<v Speaker 7>you multiply it by a billion PCs, it's a pretty

0:24:24.080 --> 0:24:25.120
<v Speaker 7>big footprint to go after.

0:24:25.359 --> 0:24:28.359
<v Speaker 3>That was John Rose, chief technology officer and also chief

0:24:28.400 --> 0:24:32.400
<v Speaker 3>AI officer at Dell Technologies. Bloomberg's Katy Greifeld joining there

0:24:32.480 --> 0:24:32.960
<v Speaker 3>as well.

0:24:33.080 --> 0:24:35.680
<v Speaker 2>When we come back more of that conversation with Dell's

0:24:35.720 --> 0:24:39.639
<v Speaker 2>John Rose, including what makes a PC an AI PC?

0:24:40.080 --> 0:24:42.040
<v Speaker 7>A few years ago we started looking and saying, well,

0:24:42.080 --> 0:24:44.920
<v Speaker 7>could we build an optimized processor that was really very

0:24:44.960 --> 0:24:48.520
<v Speaker 7>power efficient to do AI task that's called a neural

0:24:48.560 --> 0:24:51.120
<v Speaker 7>processing unit. And so when we just announced whole bunch

0:24:51.160 --> 0:24:54.720
<v Speaker 7>of Qualcom based aipcs, and we have Intel based aipcs,

0:24:54.760 --> 0:24:57.000
<v Speaker 7>and the thing that makes them an AIPC in most

0:24:57.040 --> 0:24:59.520
<v Speaker 7>cases is it has all three of those processors, and.

0:24:59.600 --> 0:25:02.439
<v Speaker 3>Well, I learns to speak more like humans. Quite a

0:25:02.440 --> 0:25:05.760
<v Speaker 3>few humans are using AI to speak to other humans.

0:25:05.520 --> 0:25:10.480
<v Speaker 10>Nice in our US product or English speakers learning Spanish.

0:25:10.680 --> 0:25:14.840
<v Speaker 10>We have rolled that out already and people are very

0:25:14.880 --> 0:25:17.800
<v Speaker 10>engaged with it. It doesn't judge you. I mean, it

0:25:17.840 --> 0:25:20.720
<v Speaker 10>gives you feedback, but you're not embarrassed in front of

0:25:20.760 --> 0:25:21.200
<v Speaker 10>the AI.

0:25:21.400 --> 0:25:22.800
<v Speaker 11>You know, it's very effective.

0:25:22.920 --> 0:25:25.280
<v Speaker 3>The CEO of the Language learning at Babble. On the

0:25:25.280 --> 0:25:35.720
<v Speaker 3>other side, this is Boom.

0:25:35.880 --> 0:25:39.760
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Listen live

0:25:39.840 --> 0:25:42.639
<v Speaker 1>each weekday starting at two pm Eastern on Apple car

0:25:42.760 --> 0:25:45.720
<v Speaker 1>Play and Android Auto with the Bloomberg Business App. You

0:25:45.760 --> 0:25:49.040
<v Speaker 1>can also listen live on Amazon Alexa from our flagship

0:25:49.080 --> 0:25:52.879
<v Speaker 1>New York station just Say Alexa playing Bloomberg eleven thirty.

0:25:54.640 --> 0:25:57.320
<v Speaker 2>A couple of companies are betting that we're going to

0:25:57.640 --> 0:26:00.600
<v Speaker 2>need more powerful computers to run programs at home AI.

0:26:00.680 --> 0:26:03.040
<v Speaker 2>That kind of makes sense. Dell is one of those companies.

0:26:03.119 --> 0:26:06.120
<v Speaker 2>As we mentioned earlier, CEO Michael Dell has talked about

0:26:06.160 --> 0:26:09.280
<v Speaker 2>aipcs being pretty standard in twenty twenty five, but I

0:26:09.280 --> 0:26:10.800
<v Speaker 2>feel like Tim, we're still trying to figure out what

0:26:10.840 --> 0:26:12.320
<v Speaker 2>exactly does that mean exactly?

0:26:12.440 --> 0:26:15.520
<v Speaker 3>So what makes a PC an AIPC. It's a question

0:26:15.520 --> 0:26:18.040
<v Speaker 3>that I posed to John Rose, chief technology and chief

0:26:18.080 --> 0:26:21.119
<v Speaker 3>AI officer at Dell Technologies. Here's the rest of our

0:26:21.160 --> 0:26:23.560
<v Speaker 3>conversation along with Bloomberg's Katie Creifeld.

0:26:23.760 --> 0:26:27.240
<v Speaker 7>Today, the definition is that it has a neural processing unit.

0:26:27.320 --> 0:26:30.520
<v Speaker 7>So technical for a second. You know, all PCs have

0:26:30.600 --> 0:26:33.120
<v Speaker 7>central processing units X eighty six processors. That's what most

0:26:33.119 --> 0:26:34.960
<v Speaker 7>of us run our stuff on. And then years ago

0:26:35.000 --> 0:26:37.840
<v Speaker 7>we put graphic processing units GPUs, which now in video

0:26:37.880 --> 0:26:40.240
<v Speaker 7>is quite popular with the in the data center. Same

0:26:40.320 --> 0:26:43.720
<v Speaker 7>architecture sits on almost every PC, just smaller scale. And

0:26:43.720 --> 0:26:45.800
<v Speaker 7>then a few years ago we started looking and saying, well,

0:26:45.800 --> 0:26:48.560
<v Speaker 7>could we build an optimized processor that was really very

0:26:48.600 --> 0:26:52.040
<v Speaker 7>power efficient to do AI task. That's called a neural

0:26:52.080 --> 0:26:55.240
<v Speaker 7>processing unit. And so the latest you know, Intel processors,

0:26:55.280 --> 0:26:57.720
<v Speaker 7>Qualcom processers actually have all three on the system. And

0:26:57.760 --> 0:27:00.800
<v Speaker 7>we just announced whole bunch of Qualcom based aipcs, and

0:27:00.800 --> 0:27:03.080
<v Speaker 7>we have Intel based aipcs, and the thing that makes

0:27:03.119 --> 0:27:05.679
<v Speaker 7>them an AIPC in most cases is it has all

0:27:05.720 --> 0:27:06.720
<v Speaker 7>three of those processers.

0:27:07.119 --> 0:27:07.760
<v Speaker 8>You put them all.

0:27:07.640 --> 0:27:09.679
<v Speaker 7>Together and you end up with an actually pretty beefy

0:27:09.760 --> 0:27:12.560
<v Speaker 7>system that still is low power runs on a battery

0:27:12.680 --> 0:27:14.760
<v Speaker 7>can take away with you. The trick is which we

0:27:14.800 --> 0:27:16.840
<v Speaker 7>haven't done as an industry yet, is when we put

0:27:16.840 --> 0:27:20.040
<v Speaker 7>the AIS into production, moving more of those workloads out

0:27:20.080 --> 0:27:23.160
<v Speaker 7>onto those PCs moves them out of the data center.

0:27:23.680 --> 0:27:26.000
<v Speaker 7>You've shifted the work, you've shifted the power and cooling,

0:27:26.000 --> 0:27:28.000
<v Speaker 7>You've distributed it into a place that's ready for it,

0:27:28.200 --> 0:27:30.560
<v Speaker 7>and that buys us a significant amount of capacity for

0:27:30.600 --> 0:27:31.720
<v Speaker 7>the things that truly belong in.

0:27:31.720 --> 0:27:32.240
<v Speaker 8>A data center.

0:27:32.240 --> 0:27:34.640
<v Speaker 7>We're going to do both, but today most people only

0:27:34.680 --> 0:27:36.960
<v Speaker 7>do one of them, and they're not taking advantage of

0:27:37.000 --> 0:27:39.159
<v Speaker 7>the billion PCs out there that could in fact be

0:27:39.200 --> 0:27:40.520
<v Speaker 7>doing this work instead of.

0:27:40.480 --> 0:27:41.160
<v Speaker 8>In the data center.

0:27:41.160 --> 0:27:43.480
<v Speaker 9>Well, I'm glad you brought us to aipcs because that's

0:27:43.480 --> 0:27:45.640
<v Speaker 9>where I wanted to go, because Dell has been out

0:27:45.680 --> 0:27:49.280
<v Speaker 9>front talking about aipcs really starting helping to start the

0:27:49.280 --> 0:27:52.840
<v Speaker 9>conversation there. I think there's some stat out there that

0:27:52.840 --> 0:27:55.200
<v Speaker 9>says that forty percent of new PCs shipped in twenty

0:27:55.240 --> 0:27:59.199
<v Speaker 9>twenty five will be aipcs. Does that sound realistic to you?

0:27:59.200 --> 0:27:59.920
<v Speaker 9>What are you modeling?

0:28:00.119 --> 0:28:02.000
<v Speaker 7>I mean, if you look at the roadmap from Intel

0:28:02.040 --> 0:28:05.199
<v Speaker 7>and definitely Qualcomm and others, they're all moving in this direction.

0:28:05.480 --> 0:28:08.520
<v Speaker 7>You know, most of the latest Intel chips are absolutely

0:28:08.600 --> 0:28:09.720
<v Speaker 7>you know the ones that are coming in, the ones

0:28:09.720 --> 0:28:12.040
<v Speaker 7>they're in the market are qualified as AAIPC is the

0:28:12.080 --> 0:28:14.359
<v Speaker 7>new Qualcom chip sets that are now in the market

0:28:14.400 --> 0:28:16.560
<v Speaker 7>on our products and starting to roll out definitely AI.

0:28:16.960 --> 0:28:19.879
<v Speaker 7>So it's not a function of you know, wanting to

0:28:19.880 --> 0:28:22.560
<v Speaker 7>do something special. It's actually becoming mainstream. There will be

0:28:22.680 --> 0:28:25.600
<v Speaker 7>non AIPC chipsets out there because not everybody needs this.

0:28:25.680 --> 0:28:28.160
<v Speaker 7>But in the business context, if you're going to put

0:28:28.200 --> 0:28:30.000
<v Speaker 7>a copilot out on a PC, if you're going to

0:28:30.080 --> 0:28:33.879
<v Speaker 7>run that troubleshooting tool for your support group, if I

0:28:33.920 --> 0:28:37.000
<v Speaker 7>can do that on an AIPC, the net impact is

0:28:37.000 --> 0:28:38.640
<v Speaker 7>that it will be able to do it more efficiently.

0:28:38.720 --> 0:28:41.560
<v Speaker 7>The NPU just uses less power for the same task,

0:28:41.880 --> 0:28:43.600
<v Speaker 7>and so you end up with a much more efficient,

0:28:43.680 --> 0:28:46.160
<v Speaker 7>much more performance system. Microsoft has released a whole pile

0:28:46.200 --> 0:28:49.440
<v Speaker 7>of copilot stuff that runs locally on It's called Copilot

0:28:49.440 --> 0:28:54.400
<v Speaker 7>Plus and includes image replacement and prediction summarization. And they

0:28:54.440 --> 0:28:56.400
<v Speaker 7>realize a long time ago that pushing a bunch of

0:28:56.440 --> 0:28:59.000
<v Speaker 7>this stuff to be processed locally has a net effect

0:28:59.080 --> 0:29:02.440
<v Speaker 7>from a sustainability environmental impact of getting things into a

0:29:02.440 --> 0:29:05.720
<v Speaker 7>place that already has the power to eliminate the burden

0:29:05.800 --> 0:29:07.720
<v Speaker 7>on some of the data center architectures.

0:29:07.880 --> 0:29:12.760
<v Speaker 3>Okay, so what is a real use case for an AIPC. Yeah, well,

0:29:12.840 --> 0:29:14.280
<v Speaker 3>I mean there's customers figured it out.

0:29:14.800 --> 0:29:15.920
<v Speaker 8>They are figuring it out.

0:29:16.080 --> 0:29:18.160
<v Speaker 7>The biggest one that's very visible right now is if

0:29:18.160 --> 0:29:21.680
<v Speaker 7>you run the copilot plus technologies from Microsoft, which it's

0:29:21.680 --> 0:29:23.600
<v Speaker 7>their kind of end to end stack, when you move

0:29:23.640 --> 0:29:26.280
<v Speaker 7>them out onto the PC one, it always works with

0:29:26.320 --> 0:29:28.200
<v Speaker 7>you too. It generally tends to be more private data

0:29:28.200 --> 0:29:30.160
<v Speaker 7>because the data doesn't move out into a cloud. And

0:29:30.240 --> 0:29:32.840
<v Speaker 7>number three, the biggest impact is just runs more efficiently.

0:29:33.360 --> 0:29:36.120
<v Speaker 7>The non Microsoft examples are already emerging. You have people

0:29:36.160 --> 0:29:38.320
<v Speaker 7>like Adobe and others that are starting to think about

0:29:38.360 --> 0:29:40.120
<v Speaker 7>how can I run my web app so that the

0:29:40.120 --> 0:29:43.120
<v Speaker 7>processing is done locally to do background insertion. We have

0:29:43.160 --> 0:29:45.719
<v Speaker 7>stuff that we built internally for our own uses around

0:29:45.800 --> 0:29:49.560
<v Speaker 7>this troubleshooting tool and technology to help get a large

0:29:49.600 --> 0:29:52.840
<v Speaker 7>language model powered AI engine underneath all my support technicians.

0:29:52.960 --> 0:29:55.840
<v Speaker 7>Guess what, Dell support technicians rarely spend time in our

0:29:55.920 --> 0:29:58.000
<v Speaker 7>data center. They're out in your data center, and they

0:29:58.040 --> 0:29:59.640
<v Speaker 7>got to bring those tools with them, and they might

0:29:59.680 --> 0:30:02.320
<v Speaker 7>not have network access there because of security reasons. If

0:30:02.320 --> 0:30:04.120
<v Speaker 7>I can bring the AI with me, then I guarantee

0:30:04.120 --> 0:30:06.400
<v Speaker 7>a high quality of service. There's a lot of those,

0:30:06.440 --> 0:30:10.720
<v Speaker 7>and on and on. Member AI is horizontal. We haven't

0:30:10.720 --> 0:30:13.360
<v Speaker 7>figured out all the use cases. Just ask yourself, where

0:30:13.400 --> 0:30:16.480
<v Speaker 7>do you want to bring intelligence that augments a human

0:30:16.560 --> 0:30:20.640
<v Speaker 7>being in real time efficiently? And that's where you need

0:30:20.680 --> 0:30:21.880
<v Speaker 7>an AIPC shoulder.

0:30:21.960 --> 0:30:23.920
<v Speaker 12>Yeah, just telling me what to do.

0:30:24.880 --> 0:30:26.200
<v Speaker 9>Can we talk about pricing here though?

0:30:26.240 --> 0:30:26.760
<v Speaker 1>When it comes to.

0:30:26.800 --> 0:30:30.760
<v Speaker 9>An AI PC, how do you price that relative to

0:30:30.800 --> 0:30:31.520
<v Speaker 9>a normal PC?

0:30:31.800 --> 0:30:32.000
<v Speaker 6>Yeah?

0:30:32.000 --> 0:30:33.880
<v Speaker 7>I'm not a pricing guy, so I have no idea

0:30:33.920 --> 0:30:36.200
<v Speaker 7>what the you know, where the market will land. What

0:30:36.240 --> 0:30:38.440
<v Speaker 7>we do believe is there's more value in an AIPC

0:30:39.040 --> 0:30:41.320
<v Speaker 7>if you have this ability to do these tasks in

0:30:41.320 --> 0:30:43.320
<v Speaker 7>a more efficient way and are performant way, and you

0:30:43.360 --> 0:30:47.000
<v Speaker 7>can't do them on an alternative PC, Clearly that has value.

0:30:47.080 --> 0:30:49.600
<v Speaker 7>And we already have lots of pricing bands within our industry.

0:30:49.640 --> 0:30:52.600
<v Speaker 7>You know, there's a huge difference between an alienware you know,

0:30:53.080 --> 0:30:57.880
<v Speaker 7>gaming machine and a chromebook. They are both technically PCs.

0:30:58.200 --> 0:31:00.240
<v Speaker 7>One of them you can run high performance gaming and

0:31:00.240 --> 0:31:02.840
<v Speaker 7>the other one you can't. And so we'll see that

0:31:02.920 --> 0:31:05.600
<v Speaker 7>kind of stratification occur, but these are not things that

0:31:05.640 --> 0:31:07.920
<v Speaker 7>are exotic and out of the realm. In fact, our

0:31:07.960 --> 0:31:10.680
<v Speaker 7>newest products of the qualcom ones were just released. If

0:31:10.760 --> 0:31:13.480
<v Speaker 7>you look at them, they're pretty mainstream pricing. These are

0:31:13.520 --> 0:31:15.600
<v Speaker 7>not the old days of you spend five thousand dollars

0:31:15.600 --> 0:31:17.840
<v Speaker 7>for a laptop to do something special. It's kind of

0:31:17.880 --> 0:31:21.239
<v Speaker 7>within the realm of normal pricing, if you will. But

0:31:21.280 --> 0:31:23.400
<v Speaker 7>it is a value play in the sense that does

0:31:23.440 --> 0:31:25.800
<v Speaker 7>something that quite frankly, you know, is better than if

0:31:25.800 --> 0:31:26.440
<v Speaker 7>it wasn't there.

0:31:26.720 --> 0:31:29.720
<v Speaker 3>Hey, John, very very briefly, when you're thinking about money

0:31:29.720 --> 0:31:32.320
<v Speaker 3>you're spending, where's the investment going thirty seconds?

0:31:32.720 --> 0:31:37.760
<v Speaker 7>Investment in aim? Well, well, I mean significantly two things. One, obviously,

0:31:37.800 --> 0:31:40.760
<v Speaker 7>from a product line perspective, we are investing heavily on

0:31:40.800 --> 0:31:43.320
<v Speaker 7>building out the products and services and technologies and to

0:31:43.400 --> 0:31:46.520
<v Speaker 7>enable our customers to build out their AI environment. And

0:31:46.560 --> 0:31:50.600
<v Speaker 7>that's AI enabling and evolving our entire portfolio.

0:31:50.720 --> 0:31:53.560
<v Speaker 3>That was John Rose, chief Technology Officer and Chief AI

0:31:53.640 --> 0:31:55.600
<v Speaker 3>Officer at Dell Technology. It's a big thank you to

0:31:55.680 --> 0:31:57.920
<v Speaker 3>to Katie Greifeld of Bloomberg TV and Bloomberg News for

0:31:58.000 --> 0:32:01.360
<v Speaker 3>joining me for that conversation. Are you ready for your

0:32:01.480 --> 0:32:02.840
<v Speaker 3>PC to be an AI PC?

0:32:03.200 --> 0:32:04.720
<v Speaker 2>I'm still not sure. I feel like there's still so

0:32:04.800 --> 0:32:06.800
<v Speaker 2>much I need to learn. I will say, I think

0:32:06.840 --> 0:32:08.160
<v Speaker 2>a lot of stuff we're gonna be doing is on

0:32:08.200 --> 0:32:08.640
<v Speaker 2>our phones.

0:32:08.760 --> 0:32:09.880
<v Speaker 12>But I don't know.

0:32:10.000 --> 0:32:12.360
<v Speaker 2>Maybe we'll see I don't know. I think about like

0:32:12.400 --> 0:32:15.880
<v Speaker 2>schools too, Like when will they adopt AIPCS in schools?

0:32:16.200 --> 0:32:18.760
<v Speaker 3>Yeah, many kids across the country already back in school

0:32:18.920 --> 0:32:20.680
<v Speaker 3>after summer break. Can you believe it?

0:32:20.800 --> 0:32:22.880
<v Speaker 2>That is crazy? Like I just I don't know. I

0:32:22.880 --> 0:32:25.320
<v Speaker 2>can feel it though, and like this city's winding down,

0:32:25.520 --> 0:32:26.240
<v Speaker 2>the city's winding on.

0:32:26.360 --> 0:32:28.640
<v Speaker 3>We do it a little differently during New York. Yeah,

0:32:28.880 --> 0:32:32.280
<v Speaker 3>we start later after Labor Day New Jersey to.

0:32:32.240 --> 0:32:33.760
<v Speaker 2>Wait, California, Did you grow up that way?

0:32:33.880 --> 0:32:35.360
<v Speaker 3>I don't even remember, Okay we didn't.

0:32:35.920 --> 0:32:36.960
<v Speaker 2>We were after Labor Day?

0:32:37.280 --> 0:32:38.120
<v Speaker 3>Well in New Jerseys.

0:32:38.680 --> 0:32:38.920
<v Speaker 13>Yeah.

0:32:39.040 --> 0:32:42.320
<v Speaker 3>Yeah. Many of the kids, when they go back to school,

0:32:42.400 --> 0:32:46.320
<v Speaker 3>or maybe they're back in school, they'll take language classes.

0:32:46.320 --> 0:32:48.960
<v Speaker 3>Maybe they'll learn Spanish, Mandarin, French, or they'll do what

0:32:49.040 --> 0:32:50.240
<v Speaker 3>I did. What's that?

0:32:50.400 --> 0:32:50.680
<v Speaker 12>Nothing?

0:32:50.920 --> 0:32:56.000
<v Speaker 3>Take Latin? Yeah, not the most practical of languages when

0:32:56.040 --> 0:33:02.640
<v Speaker 3>it comes to world Just saying, well you don't have

0:33:02.720 --> 0:33:04.480
<v Speaker 3>to be in school to learn a new language. There's

0:33:04.560 --> 0:33:06.640
<v Speaker 3>no shortage of apps and services out there to help

0:33:06.680 --> 0:33:08.800
<v Speaker 3>you do that. Do a lingo or is that a stone?

0:33:09.200 --> 0:33:12.320
<v Speaker 3>Memorize and more such as Babel. Back with us as

0:33:12.400 --> 0:33:15.240
<v Speaker 3>Julie Hansen, us CEO of Babbel, she joins us from

0:33:15.360 --> 0:33:18.000
<v Speaker 3>New York. Julie, good to have you with us. I

0:33:18.080 --> 0:33:20.520
<v Speaker 3>mentioned a few names there, some of them publicly traded,

0:33:20.560 --> 0:33:24.200
<v Speaker 3>including dual Lingo. How do you differentiate given that when

0:33:24.240 --> 0:33:27.640
<v Speaker 3>you google language learning apps there's like five up there

0:33:27.680 --> 0:33:30.080
<v Speaker 3>that are just sponsored results. There's a lot of competition

0:33:30.160 --> 0:33:31.480
<v Speaker 3>in your space. How do you do it?

0:33:31.080 --> 0:33:34.320
<v Speaker 10>It is a competitive space, but I think there really

0:33:34.360 --> 0:33:36.560
<v Speaker 10>are two big players in the market, and Babel is

0:33:36.600 --> 0:33:40.400
<v Speaker 10>one of them. Our differentiation is all about our pedagogy,

0:33:40.560 --> 0:33:42.120
<v Speaker 10>but I can use that term or you know, the

0:33:42.240 --> 0:33:45.320
<v Speaker 10>kind of the way we approach the learning, the seriousness

0:33:45.360 --> 0:33:48.320
<v Speaker 10>of it and the effectiveness of it. You know, we

0:33:48.400 --> 0:33:51.080
<v Speaker 10>have studies that have shown that Babel is more effective

0:33:51.080 --> 0:33:54.479
<v Speaker 10>than others in actually learning a language, but a lot

0:33:54.560 --> 0:33:57.800
<v Speaker 10>comes down to also your personal style, the way you learn.

0:33:57.840 --> 0:34:00.920
<v Speaker 10>Everyone learns differently, so we try to make sure we

0:34:00.960 --> 0:34:04.480
<v Speaker 10>reflect all the different ways of learning in the app, writing, reading, speaking,

0:34:04.520 --> 0:34:06.640
<v Speaker 10>of course the most important Hey, how do.

0:34:06.600 --> 0:34:08.920
<v Speaker 2>You measure success? Because I think about we talked with you,

0:34:09.120 --> 0:34:10.799
<v Speaker 2>wasn't it around like the New Year? And we talked

0:34:10.800 --> 0:34:13.239
<v Speaker 2>about how people in the New Year sometimes are like

0:34:13.280 --> 0:34:14.920
<v Speaker 2>I want to learn to do this or that, I

0:34:14.960 --> 0:34:16.000
<v Speaker 2>want to lose weight, I want.

0:34:15.920 --> 0:34:16.960
<v Speaker 12>To learn a language.

0:34:17.120 --> 0:34:19.600
<v Speaker 2>So I am curious, how do you guys measure success

0:34:19.600 --> 0:34:22.840
<v Speaker 2>that people actually have become have learned the language and

0:34:23.360 --> 0:34:24.880
<v Speaker 2>can converse and are fluent.

0:34:24.960 --> 0:34:27.120
<v Speaker 10>Even, Yeah, that is a great question, and I can

0:34:27.160 --> 0:34:29.640
<v Speaker 10>assure you we spend so much time on that topic.

0:34:30.520 --> 0:34:33.080
<v Speaker 10>There's really two main ways to think about it. One

0:34:33.200 --> 0:34:37.120
<v Speaker 10>is against the safer the common European frame of reference,

0:34:37.520 --> 0:34:41.239
<v Speaker 10>which is kind of a formal way of evaluating language abilities,

0:34:41.840 --> 0:34:44.440
<v Speaker 10>and that is that's very common in Europe. Everyone knows it.

0:34:44.440 --> 0:34:47.440
<v Speaker 10>But even here in the US that framework is understood

0:34:47.440 --> 0:34:50.960
<v Speaker 10>and used in some circles, and so we measure people's

0:34:51.200 --> 0:34:54.959
<v Speaker 10>advancement against it. But at the same time, the most

0:34:54.960 --> 0:34:57.960
<v Speaker 10>important thing and what we're trying to do in battle

0:34:58.000 --> 0:35:01.439
<v Speaker 10>because we know will never make you fluent, No app

0:35:01.480 --> 0:35:03.719
<v Speaker 10>will make you fluent, So we're trying to help you

0:35:03.760 --> 0:35:07.279
<v Speaker 10>get comfortable having a conversation. So we actually ask our

0:35:07.400 --> 0:35:12.680
<v Speaker 10>users to evaluate subjectively personally their view of their progress,

0:35:13.040 --> 0:35:17.080
<v Speaker 10>and that's for us like their own personal learner. Success

0:35:17.760 --> 0:35:20.400
<v Speaker 10>rating is our number one way of looking at it,

0:35:20.440 --> 0:35:22.880
<v Speaker 10>because at the end of the day, if you're you know,

0:35:22.920 --> 0:35:24.960
<v Speaker 10>a B one on the C for scale but you

0:35:25.000 --> 0:35:28.640
<v Speaker 10>can't speak, then are you really making the progress you want?

0:35:28.800 --> 0:35:32.359
<v Speaker 10>Or if you're a sloppy a something, but you're you're

0:35:32.360 --> 0:35:35.520
<v Speaker 10>getting out there and making conversation, like, that's really more

0:35:35.600 --> 0:35:37.280
<v Speaker 10>success in many ways, Julie.

0:35:37.320 --> 0:35:38.719
<v Speaker 14>So those two pays you.

0:35:38.719 --> 0:35:41.279
<v Speaker 3>Said that no app will will make you fluent, but

0:35:41.640 --> 0:35:46.240
<v Speaker 3>can developments with AI and perhaps maybe a conversation partner

0:35:46.320 --> 0:35:49.480
<v Speaker 3>that is a bot eventually make you fluent, Like, do

0:35:49.520 --> 0:35:51.640
<v Speaker 3>you think that no app will ever make you fluent

0:35:51.760 --> 0:35:54.319
<v Speaker 3>or are we on a sort of pace to get

0:35:54.320 --> 0:35:56.480
<v Speaker 3>to that at some point in the near future.

0:35:56.760 --> 0:36:00.360
<v Speaker 10>Well, fluence is a very high bar. Fluent is you know,

0:36:00.800 --> 0:36:03.759
<v Speaker 10>live there, speak it like in.

0:36:03.640 --> 0:36:06.120
<v Speaker 3>That language, right, Yeah, that's what they always say.

0:36:05.840 --> 0:36:07.280
<v Speaker 11>Exactly exactly.

0:36:07.760 --> 0:36:09.520
<v Speaker 10>And when I got to that point in college when

0:36:09.520 --> 0:36:12.120
<v Speaker 10>I dreamt in French like, it was incredibly thrilling.

0:36:12.719 --> 0:36:13.799
<v Speaker 8>It's long gone, by the.

0:36:13.760 --> 0:36:16.399
<v Speaker 3>Way, I know a place where you can work on it.

0:36:19.080 --> 0:36:21.839
<v Speaker 10>We completely agree with you that a chat bot can

0:36:21.920 --> 0:36:25.960
<v Speaker 10>serve that purpose. In fact, in our US product for

0:36:26.239 --> 0:36:30.440
<v Speaker 10>English speakers learning Spanish, we have rolled that out already

0:36:30.560 --> 0:36:34.600
<v Speaker 10>and people are very engaged with it. It doesn't judge you.

0:36:34.719 --> 0:36:37.319
<v Speaker 10>I mean, it gives you feedback, but you're not embarrassed

0:36:37.320 --> 0:36:39.880
<v Speaker 10>in front of the AI. You know, it's very effective.

0:36:40.239 --> 0:36:42.960
<v Speaker 10>We didn't, by the way, just throw an LLM in

0:36:43.000 --> 0:36:45.399
<v Speaker 10>the app and say have at it. Like we had

0:36:45.400 --> 0:36:47.719
<v Speaker 10>a kind of an expert train it for a considerable

0:36:47.760 --> 0:36:50.640
<v Speaker 10>period of time and that's what makes it successful. But

0:36:51.040 --> 0:36:53.399
<v Speaker 10>absolutely that is going to help more and more.

0:36:53.760 --> 0:36:57.439
<v Speaker 2>What's the demographics. Is it a lot of people maybe

0:36:57.480 --> 0:36:59.799
<v Speaker 2>younger starting jobs or what is it? Is there some

0:37:00.400 --> 0:37:02.560
<v Speaker 2>I'm always curious about, like the folks to use in

0:37:02.600 --> 0:37:03.280
<v Speaker 2>your platform.

0:37:03.640 --> 0:37:07.759
<v Speaker 10>It is a mix. Honestly, it's not school kids. We

0:37:07.840 --> 0:37:12.040
<v Speaker 10>are not aimed at that market for various reasons. In

0:37:12.080 --> 0:37:15.720
<v Speaker 10>many ways, our best users are older, you know, over

0:37:15.880 --> 0:37:19.040
<v Speaker 10>call it forty five, because they have time. You know,

0:37:19.120 --> 0:37:21.520
<v Speaker 10>they have time in their lives to pursue this. But

0:37:21.560 --> 0:37:24.880
<v Speaker 10>it's really all ages. Remember that in the US, you know,

0:37:25.080 --> 0:37:30.080
<v Speaker 10>in grade school, only twenty percent of students ever take

0:37:30.080 --> 0:37:31.080
<v Speaker 10>a language.

0:37:30.760 --> 0:37:33.680
<v Speaker 3>Our thanks to Julie Hansen, us CEO of Babbel, and that.

0:37:33.640 --> 0:37:35.400
<v Speaker 2>Wraps up the first hour of the weekend edition of

0:37:35.400 --> 0:37:38.520
<v Speaker 2>Bloomberg Business Week from Bloomberg Radio. Ahead. In our next hour,

0:37:38.600 --> 0:37:40.840
<v Speaker 2>with the US Open now underway in New York City,

0:37:41.080 --> 0:37:43.520
<v Speaker 2>we talk about this year's record breaking fan week with

0:37:43.560 --> 0:37:46.960
<v Speaker 2>the heads of marketing and event services over at the USTA.

0:37:47.040 --> 0:37:49.319
<v Speaker 3>Plus, it's the new age of sports betting and the

0:37:49.360 --> 0:37:52.560
<v Speaker 3>stakes have never been higher. Our Bloomberg BusinessWeek senior editor

0:37:52.560 --> 0:37:54.759
<v Speaker 3>breaks down the forthcoming cover story of the.

0:37:54.760 --> 0:37:58.240
<v Speaker 2>Magazine and escaping the real world courtesy of Bloomberg Pursuits.

0:37:58.280 --> 0:38:00.600
<v Speaker 2>We'll explain this is Bloomberg Business Week.

0:38:00.640 --> 0:38:03.000
<v Speaker 3>I'm Carol Masser and I'm Tim Stinebeck's stay with us.

0:38:03.040 --> 0:38:05.680
<v Speaker 3>Today's top stories and global business headlines are coming up

0:38:05.840 --> 0:38:06.320
<v Speaker 3>right now.

0:38:12.760 --> 0:38:16.279
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

0:38:16.320 --> 0:38:19.560
<v Speaker 1>live weekday afternoons from two to five pm Easter Listen

0:38:19.600 --> 0:38:21.759
<v Speaker 1>on Apple car Play and then brought auto with a

0:38:21.800 --> 0:38:26.880
<v Speaker 1>Bloomberg Business app, or watch us live on YouTube plenty Ahead.

0:38:26.600 --> 0:38:28.640
<v Speaker 2>In our second hour of the weekend edition of Bloomberg

0:38:28.640 --> 0:38:32.440
<v Speaker 2>Business Week, including how betting is devouring Sports. It's the

0:38:32.440 --> 0:38:35.600
<v Speaker 2>forthcoming cover story of Bloomberg business Week magazine. It is

0:38:35.640 --> 0:38:36.880
<v Speaker 2>all about sports and.

0:38:37.040 --> 0:38:40.520
<v Speaker 3>Gambling, plus dozens of delightful diversions that will take you

0:38:40.560 --> 0:38:43.800
<v Speaker 3>to another place this fall, from books, to TV, theaters

0:38:43.840 --> 0:38:46.600
<v Speaker 3>and more, courtesy of our Bloomberg Pursuits team.

0:38:46.719 --> 0:38:49.320
<v Speaker 2>First up this hour, the US Open is currently underway

0:38:49.320 --> 0:38:52.400
<v Speaker 2>in New York City, with hundreds of thousands of fans

0:38:52.440 --> 0:38:55.560
<v Speaker 2>descending upon Queens, New York. It's well, I think it's

0:38:55.560 --> 0:38:57.600
<v Speaker 2>safe to say it's one of our favorite things to

0:38:57.680 --> 0:38:58.560
<v Speaker 2>do of the year.

0:38:58.840 --> 0:39:01.160
<v Speaker 3>Yeah, no question. Not only do we get the chance

0:39:01.200 --> 0:39:04.399
<v Speaker 3>to watch some of tennis's biggest and best what's the drink,

0:39:04.480 --> 0:39:06.640
<v Speaker 3>the rising stars of the Honey Deuce, Oh, the honey Dews.

0:39:06.719 --> 0:39:08.280
<v Speaker 2>It's all about the Honeyduce.

0:39:08.640 --> 0:39:11.240
<v Speaker 3>Because we're Trips to Flushing Meadows usually include a pulse

0:39:11.320 --> 0:39:13.520
<v Speaker 3>check also with those who understand the growth of the sport,

0:39:13.560 --> 0:39:16.920
<v Speaker 3>how to provide food and drinks to so many hungry

0:39:16.960 --> 0:39:19.879
<v Speaker 3>and thirsty tennis fans, and what it takes to put

0:39:19.880 --> 0:39:24.560
<v Speaker 3>together the best overall fan experience, including an Avengers inspired

0:39:24.760 --> 0:39:26.080
<v Speaker 3>US Open comic book.

0:39:26.239 --> 0:39:29.759
<v Speaker 2>Kirsten Corio is USTA Chief Commercial Officer. She joined US

0:39:29.760 --> 0:39:32.080
<v Speaker 2>Live from the US Open to reflect on how it's

0:39:32.120 --> 0:39:34.400
<v Speaker 2>already a record year for the event.

0:39:35.160 --> 0:39:38.359
<v Speaker 15>We had just unprecedented demand all year. When we first

0:39:38.440 --> 0:39:43.560
<v Speaker 15>went on sale the original American Express Early Early Access

0:39:43.600 --> 0:39:46.040
<v Speaker 15>for the pre sale, we sold as many tickets in

0:39:46.080 --> 0:39:48.399
<v Speaker 15>the first hour as we did in five days last year.

0:39:48.840 --> 0:39:52.080
<v Speaker 15>So it's just double digit percentages up. The on sale

0:39:52.120 --> 0:39:55.960
<v Speaker 15>a week later, double digit percentages up. The demand is nuts.

0:39:56.239 --> 0:39:58.960
<v Speaker 3>There was this big concern two years ago that with

0:39:59.000 --> 0:40:02.279
<v Speaker 3>Serena Williams no longer are playing, that you wouldn't see

0:40:02.360 --> 0:40:05.120
<v Speaker 3>huge demand here in the US. That obviously wasn't the case.

0:40:05.160 --> 0:40:06.640
<v Speaker 3>We talked to you about that last year. How do

0:40:06.680 --> 0:40:08.799
<v Speaker 3>you explain the growth from last year to this year?

0:40:08.840 --> 0:40:09.040
<v Speaker 10>Though?

0:40:10.040 --> 0:40:13.359
<v Speaker 15>I think there are nearly a million people nine hundred

0:40:13.360 --> 0:40:15.719
<v Speaker 15>and fifty seven thousand to be exact, who enjoyed the

0:40:15.760 --> 0:40:18.720
<v Speaker 15>twenty twenty three US Open, who said, Man, I'm definitely

0:40:18.719 --> 0:40:20.440
<v Speaker 15>coming back in twenty twenty four, and I'm going to

0:40:20.480 --> 0:40:21.800
<v Speaker 15>take some more friends with me, and I'm going to

0:40:21.840 --> 0:40:22.600
<v Speaker 15>tell all my friends.

0:40:22.800 --> 0:40:24.600
<v Speaker 14>That's the simplest answer I can give you.

0:40:25.440 --> 0:40:28.200
<v Speaker 15>But you know, beyond just the success of this event,

0:40:28.440 --> 0:40:30.799
<v Speaker 15>it feels like for the past few years, tennis has

0:40:30.840 --> 0:40:32.839
<v Speaker 15>been having a moment. More people in the US are

0:40:32.840 --> 0:40:33.879
<v Speaker 15>playing tennis.

0:40:33.560 --> 0:40:35.839
<v Speaker 2>Thanas and perhaps about tennis.

0:40:35.560 --> 0:40:36.560
<v Speaker 14>And as challengers.

0:40:36.600 --> 0:40:40.319
<v Speaker 15>The movies and DAYA represent representing the sport beautifully and

0:40:40.600 --> 0:40:43.400
<v Speaker 15>I just have to, you know, credit the growth of

0:40:43.440 --> 0:40:46.560
<v Speaker 15>tennis participation as an element in the desire for people

0:40:46.600 --> 0:40:48.280
<v Speaker 15>to come out and see the top pros in the world.

0:40:48.360 --> 0:40:50.600
<v Speaker 2>Kirsten, how many people are returnees? Like?

0:40:50.680 --> 0:40:51.040
<v Speaker 12>How much?

0:40:51.120 --> 0:40:53.680
<v Speaker 2>What percentage of folks are just coming to the Open

0:40:53.920 --> 0:40:55.000
<v Speaker 2>year after year after year?

0:40:55.080 --> 0:40:55.560
<v Speaker 14>Oh a lot.

0:40:55.680 --> 0:40:55.960
<v Speaker 8>Yeah.

0:40:55.960 --> 0:40:58.640
<v Speaker 15>More than fifty percent of our Arthur Ash tickets are

0:40:58.680 --> 0:41:01.759
<v Speaker 15>sold to full series ticket subscribers who do purchase all

0:41:01.840 --> 0:41:04.719
<v Speaker 15>twenty five sessions You're in, You're Out, and those were

0:41:04.760 --> 0:41:06.879
<v Speaker 15>new at ninety eight ninety nine percent.

0:41:06.920 --> 0:41:09.440
<v Speaker 2>Which is amazing. And what about the age demographics. I

0:41:09.440 --> 0:41:11.279
<v Speaker 2>think we've talked with you about this and I think

0:41:11.320 --> 0:41:13.319
<v Speaker 2>I feel like golf went through it. Maybe I don't

0:41:13.360 --> 0:41:14.680
<v Speaker 2>know if tennis ever went through a little bit of

0:41:14.680 --> 0:41:15.200
<v Speaker 2>a lull.

0:41:15.080 --> 0:41:15.880
<v Speaker 12>Or people were worried.

0:41:16.120 --> 0:41:18.120
<v Speaker 2>I don't know that that was the case, But I mean,

0:41:18.520 --> 0:41:21.080
<v Speaker 2>is it continuing to attract a younger generation as well?

0:41:21.560 --> 0:41:21.840
<v Speaker 12>Well?

0:41:22.520 --> 0:41:24.239
<v Speaker 14>I think the short answer is yes.

0:41:24.320 --> 0:41:27.000
<v Speaker 15>But fan week is which is now part of the

0:41:27.040 --> 0:41:30.120
<v Speaker 15>three week and one day US Open. The main draw

0:41:30.200 --> 0:41:33.399
<v Speaker 15>runs for two weeks. The qualifying tournament runs the week

0:41:33.440 --> 0:41:36.000
<v Speaker 15>prior that. We've called fan Week, and we've built in

0:41:36.520 --> 0:41:39.000
<v Speaker 15>all kinds of ten poll events to attract a more

0:41:39.000 --> 0:41:42.359
<v Speaker 15>diverse younger audience, younger families to that. And we had

0:41:42.360 --> 0:41:45.000
<v Speaker 15>a record two hundred and sixteen thousand people come through

0:41:45.000 --> 0:41:48.680
<v Speaker 15>that week, that Fan Week, and so that's really the

0:41:49.040 --> 0:41:52.960
<v Speaker 15>way that we can attract a younger audience, a younger demographic.

0:41:53.000 --> 0:41:56.360
<v Speaker 15>We gave away ten thousand free rackets thanks to Wilson

0:41:56.800 --> 0:41:59.399
<v Speaker 15>during that week, and we have Heineken Happy Hours from

0:41:59.400 --> 0:42:01.799
<v Speaker 15>five to seven and every one of those days of

0:42:01.840 --> 0:42:03.920
<v Speaker 15>block Party. So I think that's a factor too in

0:42:04.000 --> 0:42:06.000
<v Speaker 15>trying to attract the younger audience to how cool it

0:42:06.040 --> 0:42:06.920
<v Speaker 15>is to be out here.

0:42:07.080 --> 0:42:10.120
<v Speaker 2>It works like and it translates into people coming to

0:42:10.160 --> 0:42:10.560
<v Speaker 2>the Open.

0:42:10.880 --> 0:42:12.280
<v Speaker 14>Yeah, yeah.

0:42:12.320 --> 0:42:15.399
<v Speaker 3>How much more capacity do you have when we talk

0:42:15.400 --> 0:42:18.760
<v Speaker 3>about the number that came on Monday, more than seventy

0:42:18.840 --> 0:42:21.960
<v Speaker 3>four thousand, Can you actually fit more people here?

0:42:22.280 --> 0:42:23.960
<v Speaker 14>We can't fit more people in the stadium.

0:42:24.000 --> 0:42:27.640
<v Speaker 15>The stadium's capacity Arthur Ash Stadium is a fixed capacity.

0:42:27.680 --> 0:42:29.480
<v Speaker 14>Louis Armstrong is a fixed capacity.

0:42:29.920 --> 0:42:33.359
<v Speaker 15>But we also now are selling evening grounds passes, which

0:42:33.400 --> 0:42:35.600
<v Speaker 15>is something we haven't done for a while, so we

0:42:35.640 --> 0:42:38.480
<v Speaker 15>can get more people. We didn't like the concept of

0:42:39.400 --> 0:42:41.560
<v Speaker 15>not allowing people to come into the grounds if there's

0:42:41.600 --> 0:42:44.680
<v Speaker 15>tennis being played outside of those two stadiums, and you

0:42:44.719 --> 0:42:46.839
<v Speaker 15>can go freely and watch those if you stay all

0:42:46.920 --> 0:42:48.560
<v Speaker 15>day with the grounds pass. But if you only want

0:42:48.560 --> 0:42:50.359
<v Speaker 15>to come for the evening and watch those matches, will

0:42:50.360 --> 0:42:51.480
<v Speaker 15>sell you a grounds evening.

0:42:51.600 --> 0:42:54.360
<v Speaker 3>When are those matches taking place in the first in

0:42:54.360 --> 0:42:54.839
<v Speaker 3>the second week?

0:42:54.880 --> 0:42:56.360
<v Speaker 15>Could you have it in the early rounds, in the

0:42:56.360 --> 0:42:58.840
<v Speaker 15>first and in the first and second round. You know,

0:42:59.360 --> 0:43:02.120
<v Speaker 15>every one of our courts is filled with competition, and

0:43:02.520 --> 0:43:06.440
<v Speaker 15>some courts have matches that will run all the way

0:43:06.480 --> 0:43:08.719
<v Speaker 15>up until midnight, depending on how long the matches are.

0:43:09.120 --> 0:43:11.080
<v Speaker 14>If they're quick matches, perhaps not.

0:43:11.280 --> 0:43:13.480
<v Speaker 15>But you know in our first couple nights, in our

0:43:13.520 --> 0:43:16.279
<v Speaker 15>first four nights of the first two rounds, you're likely

0:43:16.320 --> 0:43:18.160
<v Speaker 15>to catch some great tennis on the outer courts as

0:43:18.160 --> 0:43:19.280
<v Speaker 15>well as inside the stadium.

0:43:19.320 --> 0:43:20.440
<v Speaker 2>Well, I was goun say, I have to say, when

0:43:20.480 --> 0:43:24.000
<v Speaker 2>I walked in, I was just blown away by the crowd,

0:43:24.000 --> 0:43:27.759
<v Speaker 2>even looking bigger than last year, and I don't know

0:43:27.800 --> 0:43:30.759
<v Speaker 2>if that's the case, but it really like amazes me

0:43:31.000 --> 0:43:33.520
<v Speaker 2>and over the years of coming here just how it

0:43:33.520 --> 0:43:34.480
<v Speaker 2>continues to grow.

0:43:34.719 --> 0:43:37.600
<v Speaker 15>Yeah, and so we think we're going to get a

0:43:37.600 --> 0:43:40.680
<v Speaker 15>million fans through the three weeks in one day on tsype,

0:43:40.680 --> 0:43:42.719
<v Speaker 15>a record, which would be a record last year nine

0:43:42.760 --> 0:43:45.479
<v Speaker 15>hundred and fifty seven thousand. This year, we're on track

0:43:45.560 --> 0:43:48.560
<v Speaker 15>to meet and exceed that record. The weather's been great, yeah,

0:43:48.920 --> 0:43:51.840
<v Speaker 15>and that definitely helps, definitely helps people come out. And

0:43:51.920 --> 0:43:54.239
<v Speaker 15>the events that we added through fan week and into

0:43:54.320 --> 0:43:58.360
<v Speaker 15>the finals weekend. We've added a finals weekend festival and

0:43:58.480 --> 0:44:00.840
<v Speaker 15>watch party in Louis Armstrong Stage, as well as a

0:44:00.880 --> 0:44:06.960
<v Speaker 15>finals weekend banfest after party Saturday night does after the

0:44:07.000 --> 0:44:09.319
<v Speaker 15>Women's final. You know, we'll sleep a little bit on

0:44:09.320 --> 0:44:11.560
<v Speaker 15>September ninth, we start all over again.

0:44:12.040 --> 0:44:12.279
<v Speaker 1>Well.

0:44:12.280 --> 0:44:14.800
<v Speaker 3>You know what I noticed, I think last year when

0:44:14.840 --> 0:44:17.759
<v Speaker 3>you rolled up to be interviewed by us, you had

0:44:17.800 --> 0:44:20.160
<v Speaker 3>like a big energy drink with you, And I don't

0:44:20.200 --> 0:44:23.319
<v Speaker 3>see the energy drink right now. So I think that's

0:44:23.360 --> 0:44:25.360
<v Speaker 3>a good sign as to where we are in the tournament.

0:44:25.400 --> 0:44:27.399
<v Speaker 14>Like you're feeling good, We're feeling great.

0:44:28.080 --> 0:44:29.920
<v Speaker 15>Yeah, next week we might need a little bit more

0:44:29.920 --> 0:44:32.879
<v Speaker 15>of the adrenaline and the energy drink. But we're feeling great.

0:44:32.880 --> 0:44:35.319
<v Speaker 15>We're just energized and axhilerated.

0:44:34.800 --> 0:44:35.680
<v Speaker 14>To see it all.

0:44:35.960 --> 0:44:38.480
<v Speaker 3>You mentioned you mentioned the weather. Do you see a

0:44:38.560 --> 0:44:41.000
<v Speaker 3>decline in the number of fans who come out when

0:44:41.000 --> 0:44:42.560
<v Speaker 3>a day's so hot, I mean so hot that some

0:44:42.640 --> 0:44:44.239
<v Speaker 3>of the tennis players complain about it?

0:44:44.360 --> 0:44:46.880
<v Speaker 14>Yeah, I think I think that's a factor.

0:44:47.160 --> 0:44:49.359
<v Speaker 15>You know, I think there are certain people, especially those

0:44:49.360 --> 0:44:52.320
<v Speaker 15>that have had the privilege of being out to sessions

0:44:52.360 --> 0:44:54.319
<v Speaker 15>before either this year or other years, who may make

0:44:54.360 --> 0:44:56.560
<v Speaker 15>a judgment call of if they don't feel that they

0:44:56.560 --> 0:44:58.479
<v Speaker 15>can handle being a ninety plus degree heat.

0:44:58.760 --> 0:45:01.160
<v Speaker 2>So how do you think about year after year, like

0:45:01.680 --> 0:45:04.440
<v Speaker 2>how you like you continue some of the things that

0:45:04.480 --> 0:45:06.800
<v Speaker 2>are working, How you think about new ways right because

0:45:06.960 --> 0:45:09.360
<v Speaker 2>you think about revenue streams and how do you continue

0:45:09.360 --> 0:45:09.960
<v Speaker 2>to build out.

0:45:09.800 --> 0:45:14.239
<v Speaker 14>The business So on the business side and keeping a balance.

0:45:13.920 --> 0:45:16.319
<v Speaker 2>Of keeping the sport pure that people don't walk through

0:45:16.360 --> 0:45:18.880
<v Speaker 2>and feel like it's too commercial.

0:45:19.040 --> 0:45:21.680
<v Speaker 15>That's why Fan Week and I'm sorry, I'm gonna keep

0:45:21.680 --> 0:45:24.560
<v Speaker 15>harping on it like that is such an important investment.

0:45:24.120 --> 0:45:26.880
<v Speaker 14>For us, and it is free.

0:45:26.520 --> 0:45:29.560
<v Speaker 15>For all fans to attend every one of those days,

0:45:29.600 --> 0:45:31.879
<v Speaker 15>seven days to come in free, to go into Arthur

0:45:31.920 --> 0:45:34.239
<v Speaker 15>ash Stadium and watch the top pros practicing. You can

0:45:34.239 --> 0:45:36.279
<v Speaker 15>sit in the front row. A few days ago, I

0:45:36.360 --> 0:45:39.120
<v Speaker 15>walked in before the main draw and saw Coco playing

0:45:39.120 --> 0:45:42.239
<v Speaker 15>a practice match against Sabalanca, which is like amazing Arthur

0:45:42.280 --> 0:45:45.279
<v Speaker 15>ash Stadium competitively, but it's a practice match. And I'm

0:45:45.320 --> 0:45:48.080
<v Speaker 15>looking at the fans sitting around that court who got

0:45:48.080 --> 0:45:51.280
<v Speaker 15>in for free, and I'm thinking they're seeing a reprise

0:45:51.320 --> 0:45:53.680
<v Speaker 15>of the women's final last year for free.

0:45:54.160 --> 0:45:56.040
<v Speaker 14>So that's really important. Now.

0:45:56.120 --> 0:45:58.480
<v Speaker 15>Business is of course very important too, and we do

0:45:58.640 --> 0:46:02.719
<v Speaker 15>know that fifty percent ish of people who attend fan

0:46:02.800 --> 0:46:05.440
<v Speaker 15>Week do ultimately buy tickets for the main draw, so

0:46:05.560 --> 0:46:09.080
<v Speaker 15>it is a pipeline to build future fans. Adding tent

0:46:09.120 --> 0:46:11.640
<v Speaker 15>pole events during that fan week that our ticketed events

0:46:11.960 --> 0:46:14.319
<v Speaker 15>is helping grow the business as well and provide more

0:46:14.320 --> 0:46:17.840
<v Speaker 15>exposure for our players. And so when we think about

0:46:17.880 --> 0:46:21.280
<v Speaker 15>ticket sales and hospitality and premium, which are primary revenue streams,

0:46:22.360 --> 0:46:24.680
<v Speaker 15>that's that's sort of how we begin to introduce some

0:46:24.760 --> 0:46:28.280
<v Speaker 15>test new ticketed products. On the premium and experience side,

0:46:28.840 --> 0:46:31.040
<v Speaker 15>We've we've been adding new products to meet some of

0:46:31.040 --> 0:46:34.760
<v Speaker 15>that experiential demand. This year we have a finals weekend clinic.

0:46:35.600 --> 0:46:38.360
<v Speaker 15>A very limited number of clients will have the privilege

0:46:38.360 --> 0:46:41.120
<v Speaker 15>of doing that, playing on a court with Andrea Agassi

0:46:41.280 --> 0:46:44.840
<v Speaker 15>and Andy Rotick before the men's final, before the women's final,

0:46:45.560 --> 0:46:48.160
<v Speaker 15>and sitting in the court side premiere first few rows

0:46:48.200 --> 0:46:52.279
<v Speaker 15>ticketed product and so hospitality and experiences are a big

0:46:52.280 --> 0:46:52.879
<v Speaker 15>part of that too.

0:46:53.000 --> 0:46:54.960
<v Speaker 12>How limited, So that's a.

0:46:54.880 --> 0:47:01.480
<v Speaker 15>Limited are trying to twenty empowerson twenty four for each session?

0:47:01.600 --> 0:47:01.799
<v Speaker 16>Yeah?

0:47:01.840 --> 0:47:02.800
<v Speaker 3>Wow, that's amazing.

0:47:02.920 --> 0:47:05.080
<v Speaker 15>That's a pretty cool thing. And the women sold out first,

0:47:05.160 --> 0:47:06.319
<v Speaker 15>which we also love that.

0:47:06.360 --> 0:47:07.520
<v Speaker 12>Who are they working within the women?

0:47:07.640 --> 0:47:11.480
<v Speaker 14>Same thing, same but the draw being the women's final.

0:47:11.640 --> 0:47:12.000
<v Speaker 12>Love that.

0:47:12.600 --> 0:47:14.600
<v Speaker 3>How are things looking on the sponsorship side in terms

0:47:14.600 --> 0:47:16.960
<v Speaker 3>of demand? What you're hearing from companies, the appetite for

0:47:17.000 --> 0:47:19.480
<v Speaker 3>them to come back and extend their agreements and partnerships

0:47:19.520 --> 0:47:20.959
<v Speaker 3>with you guys, They've been great.

0:47:21.520 --> 0:47:24.480
<v Speaker 15>We've got, you know, a small ish roster of partners,

0:47:24.520 --> 0:47:28.000
<v Speaker 15>twenty four official sponsors, seven of which have been with

0:47:28.080 --> 0:47:30.319
<v Speaker 15>us for more than thirty years.

0:47:30.120 --> 0:47:34.520
<v Speaker 14>So there's a really strong renewal history and track record here.

0:47:34.560 --> 0:47:37.800
<v Speaker 15>And you see our partners on the grounds activating everywhere

0:47:37.840 --> 0:47:40.960
<v Speaker 15>and entertaining their own clients, but also interacting with fans

0:47:41.000 --> 0:47:44.640
<v Speaker 15>and enhancing the experience for fans. The MX fan experience

0:47:44.880 --> 0:47:48.279
<v Speaker 15>was open during Fan Week as well, and we added

0:47:48.280 --> 0:47:51.040
<v Speaker 15>two new partners this year. We added Destination DC for

0:47:51.280 --> 0:47:55.040
<v Speaker 15>Washington DC tourism and n We added Moet as our

0:47:55.080 --> 0:47:57.600
<v Speaker 15>official champagne partner, which has come in handy.

0:47:57.440 --> 0:48:01.200
<v Speaker 3>Are you able to reliably raise prices each year for

0:48:01.480 --> 0:48:04.279
<v Speaker 3>those brand opportunities to keep the revenue growing at the

0:48:04.360 --> 0:48:05.719
<v Speaker 3>USTA From that side.

0:48:05.800 --> 0:48:08.440
<v Speaker 15>As long as we can demonstrate more value to the partner,

0:48:10.280 --> 0:48:13.440
<v Speaker 15>you know, the market, the value of the partnership can increase,

0:48:13.960 --> 0:48:17.360
<v Speaker 15>but it's all dependent on what value does the partner

0:48:17.400 --> 0:48:20.359
<v Speaker 15>wish to extract from the US Open and how can

0:48:20.400 --> 0:48:23.879
<v Speaker 15>we quantify and qualify, you know, the value.

0:48:23.560 --> 0:48:25.359
<v Speaker 2>That we've been able to deliver to that partner over

0:48:25.400 --> 0:48:27.480
<v Speaker 2>their term. What's fun about the sports world for you?

0:48:27.520 --> 0:48:29.600
<v Speaker 2>Because you spent what fourteen years of the NBA. I

0:48:29.600 --> 0:48:31.080
<v Speaker 2>know we always bring this up, but I think here

0:48:31.080 --> 0:48:33.880
<v Speaker 2>you're doing, you know, tennis. There's so much going on.

0:48:33.920 --> 0:48:36.080
<v Speaker 2>We've had a week where the NFL said okay for

0:48:36.160 --> 0:48:39.480
<v Speaker 2>private equity to buy into you know firms, We have

0:48:39.560 --> 0:48:41.360
<v Speaker 2>been doing a lot of stuff a business week about

0:48:41.880 --> 0:48:46.000
<v Speaker 2>the explosion of gambling basically right when it comes to

0:48:46.080 --> 0:48:48.520
<v Speaker 2>all things sports. But what's interesting for you to kind

0:48:48.520 --> 0:48:50.960
<v Speaker 2>of watch this progression and where things.

0:48:50.760 --> 0:48:53.680
<v Speaker 14>Are sports is just fun sports and live entertainment. To me,

0:48:53.760 --> 0:48:54.200
<v Speaker 14>it's great.

0:48:54.239 --> 0:48:56.560
<v Speaker 15>You can't predict everything, and that's what makes it really

0:48:57.080 --> 0:49:01.000
<v Speaker 15>serendipitous and fun, but also sometimes stressful. Sometimes the energydrink.

0:49:01.160 --> 0:49:06.120
<v Speaker 15>Energy drink is required. But we also we just announced

0:49:06.120 --> 0:49:10.279
<v Speaker 15>with our partner's ESPN. Yeah, we've extended our relationship through

0:49:10.280 --> 0:49:11.200
<v Speaker 15>twenty thirty seven.

0:49:11.239 --> 0:49:12.640
<v Speaker 14>It will be the longest deal in.

0:49:13.040 --> 0:49:16.680
<v Speaker 15>Tennis and they're a fantastic partner and we couldn't be

0:49:16.719 --> 0:49:17.560
<v Speaker 15>more thrilled about that.

0:49:17.680 --> 0:49:20.200
<v Speaker 14>So that's that's the big fun news.

0:49:20.280 --> 0:49:22.560
<v Speaker 15>That did require a little help from our partner Moet

0:49:22.640 --> 0:49:24.080
<v Speaker 15>in celebrating that one.

0:49:24.600 --> 0:49:25.760
<v Speaker 14>But that makes it really.

0:49:25.680 --> 0:49:27.000
<v Speaker 12>For the bottles, like a couple of courts.

0:49:27.000 --> 0:49:30.120
<v Speaker 3>Maybe maybe maybe when we speak to you next year,

0:49:30.320 --> 0:49:32.080
<v Speaker 3>what's going to be the biggest change.

0:49:32.680 --> 0:49:34.279
<v Speaker 14>Wow for the twenty twenty five US.

0:49:34.280 --> 0:49:35.640
<v Speaker 3>So yeah, we're already thinking about it.

0:49:35.719 --> 0:49:38.280
<v Speaker 12>Yeah, we're about you are you will be in a week?

0:49:38.360 --> 0:49:41.440
<v Speaker 15>We sure are, I mean a couple of weeks it's interesting,

0:49:41.520 --> 0:49:44.080
<v Speaker 15>like day one begins and we already have a twenty

0:49:44.120 --> 0:49:46.799
<v Speaker 15>twenty five list beginning of Okay, we're going to do

0:49:46.840 --> 0:49:49.120
<v Speaker 15>this differently for next year. But you know, I'll say,

0:49:49.120 --> 0:49:51.120
<v Speaker 15>when we look at the fan Week and the tent

0:49:51.160 --> 0:49:54.640
<v Speaker 15>pole events, we love them. We want to make them bigger, better,

0:49:55.120 --> 0:49:58.719
<v Speaker 15>you know, more exciting performances, and they really are a

0:49:58.800 --> 0:50:01.080
<v Speaker 15>testing ground for us. You can't predict the competition on

0:50:01.120 --> 0:50:03.239
<v Speaker 15>the court and the main draw, but you can plan

0:50:03.320 --> 0:50:05.480
<v Speaker 15>for and create new experiences for the fans that come

0:50:05.520 --> 0:50:08.000
<v Speaker 15>out and new ways to deliver that to people digitally.

0:50:08.480 --> 0:50:10.239
<v Speaker 15>And when we think about digital, you may not see

0:50:10.280 --> 0:50:11.880
<v Speaker 15>it here on the grounds. If you wanted to take

0:50:11.920 --> 0:50:14.080
<v Speaker 15>a walk over to the Advantage Arena, you could play Fortnite,

0:50:14.120 --> 0:50:14.839
<v Speaker 15>you could play US.

0:50:14.800 --> 0:50:15.799
<v Speaker 14>Open, right.

0:50:16.280 --> 0:50:19.480
<v Speaker 3>That was Kirsten Koreo, USTA Chief Commercial Officer.

0:50:19.680 --> 0:50:22.080
<v Speaker 2>We continue our US Open coverage with a deeper look

0:50:22.080 --> 0:50:24.560
<v Speaker 2>at not only the tennis event itself, but the venue

0:50:24.600 --> 0:50:25.279
<v Speaker 2>that hosts its.

0:50:25.320 --> 0:50:25.480
<v Speaker 13>All.

0:50:25.520 --> 0:50:28.759
<v Speaker 2>I mean it is about the experience. Chris Studley is

0:50:28.760 --> 0:50:31.960
<v Speaker 2>Senior director of Event Services at the USTA.

0:50:32.160 --> 0:50:33.080
<v Speaker 13>We've had a great year.

0:50:33.160 --> 0:50:35.840
<v Speaker 16>Of course, you kicked off with Fan Week just a

0:50:35.920 --> 0:50:38.600
<v Speaker 16>little over a week ago, welcome more folks than ever

0:50:38.640 --> 0:50:41.359
<v Speaker 16>before to our site. During that period, people are finding

0:50:41.360 --> 0:50:44.000
<v Speaker 16>out about it. Right, we don't have tickets that week,

0:50:44.000 --> 0:50:46.160
<v Speaker 16>and people are flooding out here to check out the action,

0:50:46.200 --> 0:50:46.959
<v Speaker 16>get close to the player.

0:50:47.120 --> 0:50:49.200
<v Speaker 3>Is all food and beverage that's available this week and

0:50:49.239 --> 0:50:50.640
<v Speaker 3>next week available during fanweek.

0:50:50.680 --> 0:50:51.440
<v Speaker 13>It's a great question.

0:50:51.600 --> 0:50:54.600
<v Speaker 16>So years prior we've kind of opened up slowly, but

0:50:54.680 --> 0:50:56.440
<v Speaker 16>we knew that we were promoting this and trying to

0:50:56.440 --> 0:50:58.160
<v Speaker 16>get more fans interested in it, so we opened the

0:50:58.280 --> 0:51:00.440
<v Speaker 16>entire food village. We opened a few rush ttaurants as

0:51:00.440 --> 0:51:02.120
<v Speaker 16>well that wouldn't have been opened in the past, and

0:51:02.200 --> 0:51:05.000
<v Speaker 16>people really responded well. I mean the fans that came

0:51:05.000 --> 0:51:07.359
<v Speaker 16>out over two hundred and sixteen thousand of them. So

0:51:07.400 --> 0:51:10.080
<v Speaker 16>we set all kinds of records and people realized what

0:51:10.160 --> 0:51:11.680
<v Speaker 16>a deal. I can come on the site for free.

0:51:11.719 --> 0:51:13.600
<v Speaker 16>I can get up close with the stars of today.

0:51:14.080 --> 0:51:14.760
<v Speaker 13>It's incredible.

0:51:15.000 --> 0:51:17.560
<v Speaker 2>Having said that, how do you think about the experiences

0:51:17.560 --> 0:51:19.800
<v Speaker 2>that you want in terms of hospitality, because we certainly

0:51:19.800 --> 0:51:22.279
<v Speaker 2>see certain things that come back every year, but then

0:51:22.280 --> 0:51:24.319
<v Speaker 2>there's some new stuff, So tell us about kind of

0:51:24.320 --> 0:51:25.560
<v Speaker 2>the menu that you think about.

0:51:25.680 --> 0:51:28.640
<v Speaker 16>Absolutely, so we look at all the data, right, we

0:51:28.680 --> 0:51:30.480
<v Speaker 16>have spreadsheets upon spadhets. I don't want to bore you

0:51:30.520 --> 0:51:35.160
<v Speaker 16>with those details. It's more fun to talk about the drinks.

0:51:35.239 --> 0:51:37.600
<v Speaker 13>Sure, So that's so cool.

0:51:37.840 --> 0:51:39.279
<v Speaker 3>Readsheets is our language.

0:51:39.480 --> 0:51:41.399
<v Speaker 16>So we can look back and look at sales over

0:51:41.480 --> 0:51:43.640
<v Speaker 16>prior years. I mean I'm talking dating back to over

0:51:43.640 --> 0:51:46.439
<v Speaker 16>ten years ago, and we can see the trends in everything. Right,

0:51:46.480 --> 0:51:49.040
<v Speaker 16>what's the hot item, what needs to stay if you will.

0:51:49.640 --> 0:51:51.799
<v Speaker 16>What are we looking at that may not move? What's

0:51:51.840 --> 0:51:53.640
<v Speaker 16>not moving the needle? What are our fans asking for?

0:51:53.680 --> 0:51:57.040
<v Speaker 16>Maybe they're not buying. So we go in every year

0:51:57.080 --> 0:51:59.480
<v Speaker 16>with a fresh perspective of Hey, in this stand, there's

0:51:59.480 --> 0:52:00.440
<v Speaker 16>three or four items.

0:52:00.560 --> 0:52:02.160
<v Speaker 13>This one's on the bottom. Let's refresh that.

0:52:02.280 --> 0:52:04.160
<v Speaker 16>Let's do something new with it and see if it responds.

0:52:04.280 --> 0:52:06.719
<v Speaker 16>So it gives us that opportunity and just like that,

0:52:06.800 --> 0:52:09.839
<v Speaker 16>over the years, when we've evaluated like this, we've gotten feedback, Hey,

0:52:09.840 --> 0:52:11.759
<v Speaker 16>try this, try that, and it actually shapes.

0:52:11.480 --> 0:52:13.239
<v Speaker 13>The food village a little bit every year.

0:52:13.920 --> 0:52:16.319
<v Speaker 16>We piloted last year and the year before we were

0:52:16.360 --> 0:52:18.959
<v Speaker 16>piloting a mobile ordering system. We realized that our event,

0:52:19.000 --> 0:52:21.640
<v Speaker 16>our fans weren't really interested in it. What they wanted

0:52:21.680 --> 0:52:23.440
<v Speaker 16>to do was take that walk down the food villad.

0:52:23.200 --> 0:52:23.880
<v Speaker 13>You mentioned yourself.

0:52:23.880 --> 0:52:26.040
<v Speaker 2>I kind of love doing it and like looking at

0:52:26.080 --> 0:52:27.959
<v Speaker 2>but there are sometimes lines and I'm like, I can't

0:52:28.000 --> 0:52:28.480
<v Speaker 2>I can't wait.

0:52:29.840 --> 0:52:31.680
<v Speaker 3>Job is to make sure there are How do you

0:52:31.760 --> 0:52:32.320
<v Speaker 3>do that?

0:52:32.600 --> 0:52:34.360
<v Speaker 16>Well, you know, we we look at everything from the

0:52:34.400 --> 0:52:37.200
<v Speaker 16>technology that we use to process the transactions down to

0:52:37.200 --> 0:52:39.359
<v Speaker 16>how the honey duce is made in a tap system. Now,

0:52:39.520 --> 0:52:41.360
<v Speaker 16>so by the way, you get the perfect ratio of

0:52:41.440 --> 0:52:43.440
<v Speaker 16>vodka lemonade to raspberry, look for.

0:52:45.200 --> 0:52:49.560
<v Speaker 3>Autocado. The melons have a Chipotle to make the guacamole.

0:52:50.120 --> 0:52:53.160
<v Speaker 2>I like, there is there's a tap system.

0:52:53.239 --> 0:52:55.839
<v Speaker 13>Yeah, well the melon ball is so interesting. Story about those.

0:52:56.400 --> 0:52:58.440
<v Speaker 16>You know, we're projected and hopefully do a half a

0:52:58.440 --> 0:53:01.240
<v Speaker 16>million honey duces this year. I think three million balls

0:53:01.239 --> 0:53:04.080
<v Speaker 16>per honey duce. You're talking one point five million mellon balls.

0:53:04.520 --> 0:53:06.440
<v Speaker 16>And we have a team that puts them on skewers.

0:53:06.680 --> 0:53:08.919
<v Speaker 16>So they come in bald already, but there is a team.

0:53:08.960 --> 0:53:11.640
<v Speaker 16>But they come, they come bald. Okay, they come bald.

0:53:11.680 --> 0:53:13.000
<v Speaker 13>We have yes, I'm just going to.

0:53:13.000 --> 0:53:15.480
<v Speaker 12>Say it could be like Chris's handing Simon. You're here

0:53:15.560 --> 0:53:17.279
<v Speaker 12>to get the assignments. You're on the Mellon ball team.

0:53:17.280 --> 0:53:19.000
<v Speaker 2>I'm really sorry, but you're going to be like making

0:53:19.040 --> 0:53:20.080
<v Speaker 2>Mellon balls in the back of it.

0:53:20.360 --> 0:53:23.759
<v Speaker 13>They're the unsung heroes for sure.

0:53:23.880 --> 0:53:24.279
<v Speaker 3>You're doing.

0:53:24.400 --> 0:53:27.719
<v Speaker 2>Yeah, how much revenue does the honey juice bring in?

0:53:28.800 --> 0:53:29.600
<v Speaker 12>Or what can you tell us?

0:53:29.640 --> 0:53:30.440
<v Speaker 13>You know, we saw some.

0:53:30.480 --> 0:53:31.480
<v Speaker 12>Numbers, so I'm curious.

0:53:31.440 --> 0:53:32.279
<v Speaker 13>What did you guys say?

0:53:34.640 --> 0:53:35.919
<v Speaker 12>Nine million dollars in sales?

0:53:36.120 --> 0:53:39.640
<v Speaker 16>That's probably fair? And were we last year? We sold

0:53:39.680 --> 0:53:41.480
<v Speaker 16>about four hundred and sixty two thousand, all right?

0:53:41.480 --> 0:53:42.279
<v Speaker 3>And how much are they eat?

0:53:42.760 --> 0:53:44.480
<v Speaker 13>Twenty two last year, twenty three this year?

0:53:44.600 --> 0:53:46.359
<v Speaker 3>Okay? He held you sold how many last year?

0:53:46.400 --> 0:53:49.040
<v Speaker 13>About four hundred and sixty two thousand? Okay?

0:53:49.080 --> 0:53:51.920
<v Speaker 3>So yeah, so that's about ten point six million in revenue. Okay.

0:53:52.239 --> 0:53:54.879
<v Speaker 2>Combine the men's women's tournament win winners get seven point

0:53:54.920 --> 0:53:56.839
<v Speaker 2>two million in winnings, so you're making more.

0:53:57.360 --> 0:53:59.319
<v Speaker 16>Well, we have to pay the whole pool of prize money,

0:53:59.360 --> 0:54:00.759
<v Speaker 16>the whole bus to much more.

0:54:01.320 --> 0:54:02.799
<v Speaker 13>There's a lot of other players that aren't the one.

0:54:02.840 --> 0:54:05.040
<v Speaker 3>What if the winning prize money was based on just

0:54:05.080 --> 0:54:06.080
<v Speaker 3>honeyduce revenue?

0:54:06.120 --> 0:54:09.279
<v Speaker 2>So you take a percentage, player says, I'll have a

0:54:09.320 --> 0:54:10.320
<v Speaker 2>percentage of the honeyduce.

0:54:10.640 --> 0:54:12.560
<v Speaker 3>The players are like, go buy your honeyduces.

0:54:13.280 --> 0:54:15.200
<v Speaker 13>Listen. It all helps the fan experience, right.

0:54:16.239 --> 0:54:17.920
<v Speaker 2>Everybody in our newsroom was coming up, like you go

0:54:18.000 --> 0:54:19.319
<v Speaker 2>to the us up and I wish you were there.

0:54:19.360 --> 0:54:20.600
<v Speaker 12>Our Scarlet Food said to me.

0:54:20.560 --> 0:54:24.640
<v Speaker 2>Wait a minute, So where did the honey deuce recipe

0:54:24.680 --> 0:54:25.160
<v Speaker 2>come from?

0:54:25.560 --> 0:54:26.080
<v Speaker 13>Great question?

0:54:26.080 --> 0:54:28.279
<v Speaker 16>I've been asked that a couple of times recently, you know,

0:54:28.280 --> 0:54:29.200
<v Speaker 16>because we keep talking.

0:54:29.000 --> 0:54:30.960
<v Speaker 12>About how she always has good questions.

0:54:31.840 --> 0:54:33.439
<v Speaker 16>Well, funny enough, this is the first year we actually

0:54:33.440 --> 0:54:35.719
<v Speaker 16>did honey due merchandise. So you can get a honey

0:54:35.760 --> 0:54:38.640
<v Speaker 16>ducee hat or T shirt with the recipe on the back.

0:54:39.320 --> 0:54:42.080
<v Speaker 16>And they sold like wildfire, according to our merchandise folks.

0:54:42.120 --> 0:54:43.880
<v Speaker 13>Last Yeah, it was really popular.

0:54:44.040 --> 0:54:45.279
<v Speaker 12>So where did it come up from? Where?

0:54:45.400 --> 0:54:46.200
<v Speaker 13>How did it come about?

0:54:46.320 --> 0:54:48.160
<v Speaker 16>It came up from a Gray Goose mixologist and a

0:54:48.200 --> 0:54:51.399
<v Speaker 16>few USCA folks in a kitchen here on site over

0:54:51.440 --> 0:54:52.520
<v Speaker 16>fifteen years ago.

0:54:52.880 --> 0:54:56.000
<v Speaker 13>Just before I joined the organization. I think I can't

0:54:56.000 --> 0:54:56.560
<v Speaker 13>take any.

0:54:56.360 --> 0:54:58.719
<v Speaker 14>Credit for it, but it must have been a fun kitchen, you.

0:54:58.640 --> 0:55:01.960
<v Speaker 16>Know, absolutely bar They sat there and tried every different

0:55:01.960 --> 0:55:04.279
<v Speaker 16>cocktail and what's the world resonated the most right, what

0:55:04.280 --> 0:55:05.400
<v Speaker 16>what was the flavor of summer?

0:55:05.560 --> 0:55:06.160
<v Speaker 13>So to speak?

0:55:06.200 --> 0:55:08.480
<v Speaker 16>So then they even came up with the three melon

0:55:08.480 --> 0:55:10.560
<v Speaker 16>balls to represent the tennis balls in a can. So

0:55:10.600 --> 0:55:12.000
<v Speaker 16>not everybody realized that, but yeah, what was.

0:55:12.000 --> 0:55:14.080
<v Speaker 3>That lightning in a bottle? I mean, you know the

0:55:14.080 --> 0:55:15.719
<v Speaker 3>way that I talk about the US open to people,

0:55:15.760 --> 0:55:17.479
<v Speaker 3>they always say, what does that drink? What does that drink?

0:55:17.480 --> 0:55:18.000
<v Speaker 3>What is that drink?

0:55:18.040 --> 0:55:18.520
<v Speaker 12>Ybody?

0:55:18.840 --> 0:55:20.000
<v Speaker 3>Yeah, everybody knows about it.

0:55:20.000 --> 0:55:21.960
<v Speaker 16>It's grown over time, right, it's just taking on its

0:55:21.960 --> 0:55:24.239
<v Speaker 16>own persona. Thanks social media for that. Right as that

0:55:24.280 --> 0:55:26.560
<v Speaker 16>took off, the deducee takes off, it's cool to come

0:55:26.600 --> 0:55:27.799
<v Speaker 16>take your picture with the honey juice.

0:55:28.120 --> 0:55:29.480
<v Speaker 12>So when are you going to do a mocktail?

0:55:30.040 --> 0:55:31.480
<v Speaker 16>You know, we'd have to talk to our partners at

0:55:31.480 --> 0:55:33.080
<v Speaker 16>Grey Goose and kind of figure something out if we

0:55:33.080 --> 0:55:33.600
<v Speaker 16>can do that.

0:55:33.680 --> 0:55:36.800
<v Speaker 13>But we do offer some mocktails a little.

0:55:36.560 --> 0:55:40.680
<v Speaker 3>Bit everything without minus the d minus the keys.

0:55:40.760 --> 0:55:46.240
<v Speaker 16>You can have lemonade, lemonade, and some melon balls, yes,

0:55:46.920 --> 0:55:47.439
<v Speaker 16>melon balls.

0:55:48.080 --> 0:55:49.000
<v Speaker 13>We do offer a few.

0:55:48.840 --> 0:55:49.719
<v Speaker 3>Mocktails on the site.

0:55:50.400 --> 0:55:52.640
<v Speaker 13>It is a category that's growing, totally growing.

0:55:53.360 --> 0:55:56.920
<v Speaker 2>So many guests come on and it's non alcoholic beer, beers,

0:55:56.960 --> 0:55:58.200
<v Speaker 2>wines like you name it.

0:55:58.239 --> 0:56:00.239
<v Speaker 16>Well, we do serve the Heineken zero point zero, which

0:56:00.239 --> 0:56:02.120
<v Speaker 16>is quite delicious for a non alcoholic beer.

0:56:02.160 --> 0:56:04.239
<v Speaker 13>So there are a good partner of ours as well.

0:56:04.239 --> 0:56:05.960
<v Speaker 3>On the food side of it. The prep time that

0:56:06.000 --> 0:56:09.720
<v Speaker 3>goes into actually making sure that there are minimal lines

0:56:09.760 --> 0:56:12.440
<v Speaker 3>even though there are still lines. How do you have

0:56:12.520 --> 0:56:14.640
<v Speaker 3>the balance of making sure that you know that the

0:56:14.719 --> 0:56:18.160
<v Speaker 3>chefs are prepping ahead of time, but also making stuff

0:56:18.160 --> 0:56:20.760
<v Speaker 3>to order. You're not going to get something soggy.

0:56:20.440 --> 0:56:22.719
<v Speaker 16>Yeah, so their goal is to not make you know

0:56:22.760 --> 0:56:25.520
<v Speaker 16>the finished product days in advance for freading stretch.

0:56:25.800 --> 0:56:27.239
<v Speaker 13>You know, they're professionals what they do.

0:56:27.239 --> 0:56:28.839
<v Speaker 16>I mean, even the best restaurants in New York City

0:56:28.840 --> 0:56:30.759
<v Speaker 16>do a lot of prep and they know where they

0:56:30.760 --> 0:56:32.680
<v Speaker 16>can kind of cook the item too until they have

0:56:32.719 --> 0:56:35.080
<v Speaker 16>to serve and then obviously finish it. So they're the

0:56:35.120 --> 0:56:36.719
<v Speaker 16>pros at that. I don't claim to be. I'm not

0:56:36.760 --> 0:56:39.200
<v Speaker 16>a chef at all, nor do I work in a kitchen.

0:56:39.200 --> 0:56:41.640
<v Speaker 16>But you're operations guy, the operations guy through and through,

0:56:41.719 --> 0:56:44.160
<v Speaker 16>so you know they know what's best. I trust them,

0:56:44.200 --> 0:56:46.160
<v Speaker 16>they know what they're doing. We work with Levy Restaurants,

0:56:46.200 --> 0:56:48.719
<v Speaker 16>which is a division of Compass Group they're around the world.

0:56:48.760 --> 0:56:50.120
<v Speaker 13>They know what they're doing. They're pros.

0:56:51.280 --> 0:56:52.640
<v Speaker 12>So do you have kitchens like all set.

0:56:52.480 --> 0:56:53.959
<v Speaker 13>Up all over like all over, Oh.

0:56:53.880 --> 0:56:55.839
<v Speaker 12>Yeah, and stuff's coming in off site.

0:56:55.920 --> 0:56:56.120
<v Speaker 13>Yeah.

0:56:56.120 --> 0:56:59.120
<v Speaker 16>We have about seven commissaries on site. I'm talking massive kitchens.

0:56:59.160 --> 0:57:01.120
<v Speaker 16>We even have one underneath the grandstand. The public would

0:57:01.120 --> 0:57:03.120
<v Speaker 16>have no idea where it is. Kitchens in the back

0:57:03.160 --> 0:57:06.680
<v Speaker 16>of every restaurant so fresh as food possible. It's built

0:57:06.719 --> 0:57:07.920
<v Speaker 16>to serve the areas that they're in.

0:57:08.360 --> 0:57:11.560
<v Speaker 3>So from an operations perspective, talk to us about how

0:57:11.560 --> 0:57:15.640
<v Speaker 3>you're using technology to sort of offset where people maybe

0:57:15.680 --> 0:57:19.720
<v Speaker 3>add more people, where people are going add more staff there.

0:57:19.920 --> 0:57:20.960
<v Speaker 3>What's the tech side of this?

0:57:21.120 --> 0:57:23.480
<v Speaker 16>So on the tech side not necessarily tied to food

0:57:23.480 --> 0:57:26.120
<v Speaker 16>and beverage so much, but more tied to seating our fans,

0:57:26.200 --> 0:57:27.840
<v Speaker 16>especially the first week of tennis right now, with so

0:57:27.840 --> 0:57:30.360
<v Speaker 16>many grounds, passes and matches going on everywhere. We actually

0:57:30.400 --> 0:57:32.560
<v Speaker 16>have cameras aimed at every bleacher, so you can kind

0:57:32.560 --> 0:57:34.960
<v Speaker 16>of get an idea of where you're going to go, green, yellow, red,

0:57:35.040 --> 0:57:38.280
<v Speaker 16>for which has seating available to kind of point people

0:57:38.280 --> 0:57:39.680
<v Speaker 16>in the right direction to catch the tennis.

0:57:40.160 --> 0:57:46.200
<v Speaker 2>Love that all right, what's the most exclusive dining experience here.

0:57:48.320 --> 0:57:51.680
<v Speaker 16>Exclusive Dining Aces and Champions are two signature restaurants on

0:57:51.720 --> 0:57:54.040
<v Speaker 16>the club level of ASH. You either need a court

0:57:54.080 --> 0:57:56.480
<v Speaker 16>side ticket or a sweet ticket to access them. Those

0:57:56.520 --> 0:57:58.960
<v Speaker 16>are probably what people just die to get into. The

0:57:59.000 --> 0:58:01.320
<v Speaker 16>reservations are off the charts.

0:58:01.600 --> 0:58:03.600
<v Speaker 2>And what's this chicken dish with caviar?

0:58:03.920 --> 0:58:07.080
<v Speaker 16>So Coco Doc by restaurant tour Simon Kim So if

0:58:07.120 --> 0:58:09.000
<v Speaker 16>you've heard of it, popular restaurant in the city right now.

0:58:09.400 --> 0:58:11.520
<v Speaker 12>Houser knows about art pursuits.

0:58:12.040 --> 0:58:14.120
<v Speaker 16>So we have the stand on the club level of

0:58:14.160 --> 0:58:17.320
<v Speaker 16>arthursh Stadium and it is just unbelievable. I mean, you

0:58:17.320 --> 0:58:19.720
<v Speaker 16>can get regular chicken nuggets with dipping sauces all the

0:58:19.720 --> 0:58:23.400
<v Speaker 16>way up to truffle nuggets or the caviar covered nuggets,

0:58:23.400 --> 0:58:25.000
<v Speaker 16>and it's selling crazy.

0:58:25.120 --> 0:58:26.640
<v Speaker 3>I'm going to ask you the same question that I

0:58:26.640 --> 0:58:28.520
<v Speaker 3>asked Kirsten just in the last twenty seconds we have

0:58:28.600 --> 0:58:31.160
<v Speaker 3>with you. What's the big difference that you're already planning

0:58:31.160 --> 0:58:33.439
<v Speaker 3>for next year? What's something new that's coming in twenty five,

0:58:33.640 --> 0:58:34.400
<v Speaker 3>What are you thinking about.

0:58:34.880 --> 0:58:37.479
<v Speaker 16>We're always looking at new chefs, new restaurants, what people

0:58:37.480 --> 0:58:37.920
<v Speaker 16>are craving.

0:58:38.120 --> 0:58:39.360
<v Speaker 13>I'll get back to you after I look at all

0:58:39.360 --> 0:58:39.760
<v Speaker 13>the data.

0:58:40.280 --> 0:58:43.240
<v Speaker 3>That was Chris Studley, Senior director of Events Services at

0:58:43.280 --> 0:58:44.000
<v Speaker 3>the USTA.

0:58:44.200 --> 0:58:47.200
<v Speaker 2>You're listening to Bloomberg business Week. Coming up, speaking of sports,

0:58:47.280 --> 0:58:49.240
<v Speaker 2>we go in depth on the new age of sports

0:58:49.240 --> 0:58:52.400
<v Speaker 2>betting and how the steaks have never been higher for gamblers,

0:58:52.480 --> 0:58:54.480
<v Speaker 2>sports media companies, and athletes.

0:58:54.880 --> 0:58:59.080
<v Speaker 3>The cover story of Bloomberg BusinessWeek. That's next. This is Bloomberg.

0:59:05.680 --> 0:59:09.520
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Listen live

0:59:09.640 --> 0:59:12.800
<v Speaker 1>each weekday starting at two pm Eastern on applecar Play

0:59:12.840 --> 0:59:15.720
<v Speaker 1>and Android Auto with the Bloomberg Business app. You can

0:59:15.720 --> 0:59:18.960
<v Speaker 1>also listen live on Amazon Alexa from our flagship New

0:59:19.040 --> 0:59:22.680
<v Speaker 1>York station. Just say Alexa Play Bloomberg eleven thirty.

0:59:24.520 --> 0:59:27.320
<v Speaker 2>It's hard to watch sports these days without thinking about gambling.

0:59:27.560 --> 0:59:29.760
<v Speaker 2>Put on your favorite game and you will instantly see

0:59:29.800 --> 0:59:33.120
<v Speaker 2>an ad, either for DraftKings or Fan Duel, or even

0:59:33.400 --> 0:59:36.680
<v Speaker 2>ESPN bet. Last year, Americans spent one hundred and twenty

0:59:36.800 --> 0:59:39.880
<v Speaker 2>billion dollars on legal sports bets, a twenty eight percent

0:59:39.920 --> 0:59:43.400
<v Speaker 2>increase from twenty twenty two. Some are even draining their

0:59:43.480 --> 0:59:47.040
<v Speaker 2>stock portfolios and shoveling more money into sports betting.

0:59:48.000 --> 0:59:50.600
<v Speaker 3>Not so great, Yeah, guess many people might say, no,

0:59:50.680 --> 0:59:52.600
<v Speaker 3>not good. It's the new age of sports betting. And

0:59:52.640 --> 0:59:55.800
<v Speaker 3>it's the cover of the forthcoming issue of BusinessWeek magazine,

0:59:55.920 --> 0:59:59.000
<v Speaker 3>a no holds barred look at how betting has devoured sports.

0:59:59.320 --> 1:00:01.120
<v Speaker 3>You can read it now now on the Bloomberg terminal

1:00:01.240 --> 1:00:04.080
<v Speaker 3>at Bloomberg dot com slash BusinessWeek, and overseeing it all

1:00:04.360 --> 1:00:06.880
<v Speaker 3>is Bloomberg BusinessWeek Senior editor Brett Began.

1:00:07.200 --> 1:00:11.480
<v Speaker 17>It came about because for anyone who watches sports, like myself,

1:00:11.840 --> 1:00:15.680
<v Speaker 17>you now can't really watch sports without being completely inundated

1:00:15.840 --> 1:00:20.480
<v Speaker 17>with ads for as you mentioned, DraftKings fan Duel, ESPN,

1:00:20.560 --> 1:00:22.200
<v Speaker 17>bet Bet three sixties. I mean, we can go on

1:00:22.240 --> 1:00:25.600
<v Speaker 17>and on, but essentially every other commercial now is related

1:00:25.720 --> 1:00:27.600
<v Speaker 17>to a sports betting app.

1:00:27.840 --> 1:00:29.600
<v Speaker 18>And we thought, let's take a look at this.

1:00:29.920 --> 1:00:31.800
<v Speaker 3>You guys have the numbers too to back this up.

1:00:31.840 --> 1:00:34.680
<v Speaker 3>It's not just that you're you know, noticing more ads

1:00:34.720 --> 1:00:37.200
<v Speaker 3>for this. I was pretty shocked to see this, Carol.

1:00:37.280 --> 1:00:40.360
<v Speaker 3>Last year Americans spent almost one hundred and twenty billion

1:00:40.400 --> 1:00:44.200
<v Speaker 3>dollars on legal sports bets. It's a twenty eight percent

1:00:44.280 --> 1:00:46.320
<v Speaker 3>increase from just a couple of years ago.

1:00:46.480 --> 1:00:49.120
<v Speaker 17>Yeah, that's a big bump, huge bump. I mean, that's

1:00:49.480 --> 1:00:52.560
<v Speaker 17>basically we can trace this back to twenty eighteen. So

1:00:53.080 --> 1:00:56.000
<v Speaker 17>twenty eighteen, the Supreme Court said that there can be

1:00:56.080 --> 1:00:57.800
<v Speaker 17>sports betting outside.

1:00:57.360 --> 1:00:58.560
<v Speaker 18>Of State of Nevada.

1:00:59.280 --> 1:01:01.880
<v Speaker 17>We now have third D eight states set have legalized it,

1:01:01.960 --> 1:01:05.480
<v Speaker 17>plus Puerto Rico and the District of Columbia. So chances

1:01:05.480 --> 1:01:07.600
<v Speaker 17>are you might live in a state where this is allowed,

1:01:07.640 --> 1:01:10.440
<v Speaker 17>except it is not allowed in California actually at this point.

1:01:10.680 --> 1:01:13.920
<v Speaker 17>But yeah, so it's become much easier for people to

1:01:13.960 --> 1:01:16.800
<v Speaker 17>do this as opposed having to go to a casino,

1:01:16.920 --> 1:01:18.760
<v Speaker 17>fly on a plane, go to a casino and do

1:01:18.800 --> 1:01:19.680
<v Speaker 17>it now you pick up your.

1:01:19.560 --> 1:01:20.080
<v Speaker 12>Phone, you know.

1:01:20.120 --> 1:01:21.520
<v Speaker 2>I feel like there's a lot of different ways we

1:01:21.560 --> 1:01:24.000
<v Speaker 2>can go. But I am curious about what the impact

1:01:24.200 --> 1:01:27.360
<v Speaker 2>is on the states and the revenue that comes into them.

1:01:27.360 --> 1:01:30.080
<v Speaker 2>And I'm also curious about what impact we're seeing on

1:01:30.160 --> 1:01:32.080
<v Speaker 2>society before we dig a little bit deeper into some

1:01:32.080 --> 1:01:34.560
<v Speaker 2>of the stories you covered, like are we finding out

1:01:34.640 --> 1:01:38.320
<v Speaker 2>that yay, it's all great or it's a.

1:01:38.320 --> 1:01:39.960
<v Speaker 18>Little bit of a mixed bap And it depends on

1:01:40.720 --> 1:01:44.160
<v Speaker 18>it depends on who you ask. I mean, the states wanted.

1:01:43.760 --> 1:01:47.080
<v Speaker 17>To legalize this because of the tax revenue that it

1:01:47.120 --> 1:01:50.960
<v Speaker 17>brings in. What we found is that you know, a

1:01:51.000 --> 1:01:54.440
<v Speaker 17>fairly small percentage of it is going to where you

1:01:54.520 --> 1:01:56.280
<v Speaker 17>might want it to go, just to help people who

1:01:56.320 --> 1:01:59.720
<v Speaker 17>have problematic gambling patterns, right, A very small percentage of

1:01:59.760 --> 1:02:02.880
<v Speaker 17>it goes there. A lot of it goes into state

1:02:03.200 --> 1:02:06.400
<v Speaker 17>general funds things of that nature, and in some instances

1:02:06.400 --> 1:02:11.080
<v Speaker 17>it goes to some odd things like aquaculture or helping

1:02:11.120 --> 1:02:14.280
<v Speaker 17>in very specific programs like helping to fight cancer in Michigan,

1:02:14.320 --> 1:02:14.880
<v Speaker 17>things like that.

1:02:15.120 --> 1:02:17.320
<v Speaker 2>Okay, but it provides some extra revenue, it does.

1:02:17.360 --> 1:02:20.160
<v Speaker 17>It is extra revenue that's coming in. This is why

1:02:20.200 --> 1:02:24.360
<v Speaker 17>the states wanted to legalize it. It's not always going

1:02:24.520 --> 1:02:26.760
<v Speaker 17>in exactly where you might think it's going.

1:02:27.000 --> 1:02:30.040
<v Speaker 3>What about what it's done to the financial health of

1:02:30.080 --> 1:02:33.000
<v Speaker 3>the folks in the states where it's legal.

1:02:33.560 --> 1:02:36.160
<v Speaker 17>Yeah, I mean, in terms of the states where it's legal.

1:02:36.680 --> 1:02:40.440
<v Speaker 17>There was a recent report actually pointing out that this

1:02:40.480 --> 1:02:43.920
<v Speaker 17>has led to delinquencies on credit, bad debt, all the

1:02:43.960 --> 1:02:48.200
<v Speaker 17>things that you can imagine happening when you have when

1:02:48.200 --> 1:02:51.640
<v Speaker 17>you have access to spending all this money on your phone.

1:02:51.680 --> 1:02:53.000
<v Speaker 12>Yeah, yeah, not so good.

1:02:53.040 --> 1:02:55.000
<v Speaker 2>All right, So go through like some of the different

1:02:55.040 --> 1:02:57.120
<v Speaker 2>stories and how you guys wanted to approach it.

1:02:57.320 --> 1:02:59.200
<v Speaker 17>Yeah, So one thing we want to do is definitely

1:02:59.200 --> 1:03:02.000
<v Speaker 17>get the players and years. So we talked to some

1:03:02.080 --> 1:03:05.480
<v Speaker 17>current NFL players and some former NFL.

1:03:05.200 --> 1:03:06.480
<v Speaker 18>Players and they love it.

1:03:06.600 --> 1:03:06.840
<v Speaker 13>Well.

1:03:06.880 --> 1:03:07.840
<v Speaker 18>You know, it's interesting.

1:03:08.040 --> 1:03:11.920
<v Speaker 17>I was wasn't entirely sure what to expect, but in

1:03:11.960 --> 1:03:15.280
<v Speaker 17>many ways they're split. They say, on the one hand,

1:03:15.440 --> 1:03:17.080
<v Speaker 17>it's great for the league, and it is great for

1:03:17.080 --> 1:03:19.600
<v Speaker 17>the league, right, the league has partnerships with these apps,

1:03:20.000 --> 1:03:22.160
<v Speaker 17>their revenue sharing with the players involved in that. It's

1:03:22.160 --> 1:03:26.440
<v Speaker 17>good for them. It keeps you engaged in the game longer.

1:03:26.520 --> 1:03:28.880
<v Speaker 17>You could have a total blowout in the fourth quarter.

1:03:29.320 --> 1:03:32.080
<v Speaker 17>But if your particular bet is writing on something that

1:03:32.120 --> 1:03:34.760
<v Speaker 17>hasn't quite happened yet or been determined, you're going to

1:03:34.840 --> 1:03:37.080
<v Speaker 17>still have eyeballs on the game. Eyeballs on the game

1:03:37.160 --> 1:03:39.640
<v Speaker 17>means at revenue, and that's good for the league.

1:03:39.880 --> 1:03:42.600
<v Speaker 3>Yeah. And one of the stories I remember reading that's

1:03:42.640 --> 1:03:45.560
<v Speaker 3>in this issue. If a fan makes a prop bet,

1:03:45.760 --> 1:03:49.240
<v Speaker 3>they're twenty times more likely to watch a sporting event,

1:03:49.600 --> 1:03:51.680
<v Speaker 3>not just a prop bet, any bet. That's wild.

1:03:51.760 --> 1:03:52.240
<v Speaker 18>Yeah, I get it.

1:03:52.480 --> 1:03:54.800
<v Speaker 3>For engagement, it's you, it is, Yeah, because you're screaming

1:03:54.840 --> 1:03:56.920
<v Speaker 3>how many times is are there? How many changeovers are

1:03:56.920 --> 1:03:57.360
<v Speaker 3>there going to be?

1:03:57.440 --> 1:03:59.640
<v Speaker 12>How many times we see Taylor Swift?

1:03:59.680 --> 1:03:59.720
<v Speaker 2>No?

1:04:02.560 --> 1:04:05.600
<v Speaker 18>Yeah, it's the greatest engagement tool that there is.

1:04:05.720 --> 1:04:08.000
<v Speaker 3>Okay, so let's talk a little bit about integrity here,

1:04:08.120 --> 1:04:10.080
<v Speaker 3>because that's a big question that I know a lot

1:04:10.080 --> 1:04:12.440
<v Speaker 3>of folks have, And that was a really interesting story

1:04:12.760 --> 1:04:16.880
<v Speaker 3>by Devin Gordon in the issue. How are companies making

1:04:16.920 --> 1:04:21.600
<v Speaker 3>sure that pro sports players are not involved in these

1:04:21.640 --> 1:04:22.280
<v Speaker 3>prop bets?

1:04:22.560 --> 1:04:25.400
<v Speaker 17>Yeah, so one of the requirements is that they hire

1:04:25.480 --> 1:04:28.200
<v Speaker 17>what's called a third party monitor. And we have a story,

1:04:28.240 --> 1:04:30.600
<v Speaker 17>as you mentioned by Devin Gordon about a company called

1:04:30.760 --> 1:04:35.040
<v Speaker 17>US Integrity that's one of the biggest ones. Essentially, they

1:04:35.080 --> 1:04:39.120
<v Speaker 17>partner with the leagues to essentially have eyes on everything.

1:04:39.160 --> 1:04:42.080
<v Speaker 17>They're always watching at all times, and they're keeping an

1:04:42.080 --> 1:04:45.760
<v Speaker 17>eye out for anything during a game that might seem suspicious.

1:04:45.960 --> 1:04:48.000
<v Speaker 18>And I learned so much about what can.

1:04:47.840 --> 1:04:50.480
<v Speaker 17>Seem suspicious where you wouldn't think just with the you know,

1:04:50.560 --> 1:04:53.240
<v Speaker 17>the untrained eye, but you could have a point guard,

1:04:53.360 --> 1:04:56.640
<v Speaker 17>you know, crossing center court who's sort of dribbling a

1:04:56.680 --> 1:04:59.760
<v Speaker 17>lot without moving toward the basket, and they can look

1:04:59.800 --> 1:05:02.160
<v Speaker 17>at that and say, well, is this guy trying to

1:05:02.320 --> 1:05:05.280
<v Speaker 17>limit the amount of points that his team is scoring

1:05:05.560 --> 1:05:07.959
<v Speaker 17>in order to hit the under on and over under

1:05:08.400 --> 1:05:13.360
<v Speaker 17>us integrity essentially sends out signals to the leagues like, hey,

1:05:13.440 --> 1:05:14.560
<v Speaker 17>something might be a miss.

1:05:14.880 --> 1:05:17.080
<v Speaker 3>Doesn't it feel like AI is the perfect sort of

1:05:17.440 --> 1:05:18.800
<v Speaker 3>tool to do something like this.

1:05:19.120 --> 1:05:22.880
<v Speaker 17>It does, and yet it does require like a tremendous

1:05:22.920 --> 1:05:26.640
<v Speaker 17>amount of touch to it as well that maybe that

1:05:27.040 --> 1:05:29.160
<v Speaker 17>hasn't come to AI at this point, Like right in

1:05:29.200 --> 1:05:33.120
<v Speaker 17>the Johntey Porter case, which we look at, you know, yes,

1:05:33.440 --> 1:05:36.080
<v Speaker 17>conceivably AI could have spot spotted.

1:05:35.880 --> 1:05:39.120
<v Speaker 3>The because there's this weird correlation about you know, these

1:05:39.120 --> 1:05:41.160
<v Speaker 3>bets that were taking place on a separate platform.

1:05:41.240 --> 1:05:43.360
<v Speaker 17>Well, you know, like if you were to go make

1:05:43.400 --> 1:05:45.600
<v Speaker 17>a bet today, you probably would put your money on

1:05:45.640 --> 1:05:48.800
<v Speaker 17>somebody like Lebron James, right, that's who people bet on.

1:05:48.960 --> 1:05:50.560
<v Speaker 3>Yeah, even I've heard of him, and I'm not.

1:05:50.480 --> 1:05:55.360
<v Speaker 17>Everything right, you've heard of I'm sure right, But to

1:05:55.560 --> 1:05:59.720
<v Speaker 17>be placing a bet on a role player is that

1:05:59.800 --> 1:06:01.520
<v Speaker 17>will immediately sound.

1:06:01.240 --> 1:06:03.760
<v Speaker 18>A red get a red flag that goes up. So

1:06:03.840 --> 1:06:04.880
<v Speaker 18>that's what happened that case.

1:06:04.920 --> 1:06:07.800
<v Speaker 17>And they looked at it once in January and said, hmm,

1:06:07.800 --> 1:06:10.240
<v Speaker 17>this is strange that all of the unders hit on

1:06:10.320 --> 1:06:12.360
<v Speaker 17>all of the potential bets you could make on him.

1:06:12.640 --> 1:06:16.120
<v Speaker 17>Let's keep an eye on this. And then again in

1:06:16.200 --> 1:06:19.440
<v Speaker 17>March when he did the same thing, then they said, okay,

1:06:19.440 --> 1:06:22.960
<v Speaker 17>something is quite phishy here. They notified the NBA. The

1:06:23.080 --> 1:06:26.760
<v Speaker 17>NBA didn't investigation. They ultimately suspended him for life.

1:06:27.800 --> 1:06:30.240
<v Speaker 2>But you know, in order to spot that there's something

1:06:30.320 --> 1:06:34.480
<v Speaker 2>maybe awry, if you will, is I'm assuming a sharing

1:06:34.520 --> 1:06:36.280
<v Speaker 2>of data from either the odds makers and so on

1:06:36.360 --> 1:06:38.479
<v Speaker 2>and so forth, who I'm sure don't want to share

1:06:38.480 --> 1:06:39.160
<v Speaker 2>their information.

1:06:39.240 --> 1:06:39.400
<v Speaker 13>Right.

1:06:39.440 --> 1:06:41.760
<v Speaker 2>So, in order for this system to stay pure and

1:06:41.800 --> 1:06:44.800
<v Speaker 2>have integrity, right, like, people have to be able to

1:06:44.840 --> 1:06:47.080
<v Speaker 2>make sure that they're seeing everything that's going on, right.

1:06:47.160 --> 1:06:49.360
<v Speaker 17>And the odds makers are in this position where they

1:06:49.400 --> 1:06:52.880
<v Speaker 17>basically have to turn over all of their information to

1:06:52.960 --> 1:06:54.200
<v Speaker 17>a company like you got.

1:06:54.080 --> 1:06:55.360
<v Speaker 18>A problem, right integrity?

1:06:55.440 --> 1:06:57.480
<v Speaker 17>And we quote one who's like, oh, yeah, so you

1:06:57.520 --> 1:06:58.840
<v Speaker 17>know who do I have to turn this over too?

1:06:58.880 --> 1:07:01.240
<v Speaker 17>Oh there's only one company that I've done great, Okay,

1:07:01.320 --> 1:07:03.680
<v Speaker 17>So it is a bit of a not I wouldn't

1:07:03.680 --> 1:07:06.360
<v Speaker 17>call it the monopoly, but yes, they're not like thrilled

1:07:06.360 --> 1:07:08.240
<v Speaker 17>about it. But they also realize that they kind of

1:07:08.280 --> 1:07:10.480
<v Speaker 17>have to do it and ultimately does help them. They

1:07:10.480 --> 1:07:11.960
<v Speaker 17>want a window into this as well.

1:07:12.040 --> 1:07:15.160
<v Speaker 2>Yeah, exactly. I mean I do wonder you know, is

1:07:15.680 --> 1:07:19.160
<v Speaker 2>someone or is the takeaway that because it's just increasingly

1:07:19.200 --> 1:07:22.000
<v Speaker 2>there's more and more money, I mean throwing college athletes

1:07:22.040 --> 1:07:24.480
<v Speaker 2>who can now use name, image likeness, which I think

1:07:24.560 --> 1:07:26.160
<v Speaker 2>is a good thing in different way. But I just

1:07:26.160 --> 1:07:30.240
<v Speaker 2>feel like the money just keeps growing in collegiate sports,

1:07:30.240 --> 1:07:33.640
<v Speaker 2>professional sports, like at some point, you know, not that

1:07:33.720 --> 1:07:35.280
<v Speaker 2>money ever corrupts.

1:07:35.160 --> 1:07:36.440
<v Speaker 18>But never.

1:07:36.680 --> 1:07:39.240
<v Speaker 2>At some point, are we going to potentially see something

1:07:39.280 --> 1:07:39.920
<v Speaker 2>really bad?

1:07:40.160 --> 1:07:43.240
<v Speaker 17>Well, I mean i'd say probably yes. Yeah, I mean

1:07:43.280 --> 1:07:47.360
<v Speaker 17>we're already starting to see harassment of athletes right pretty

1:07:47.360 --> 1:07:50.080
<v Speaker 17>directly for let's say, costing.

1:07:49.720 --> 1:07:52.040
<v Speaker 18>You on and over under bed. Yeah.

1:07:52.360 --> 1:07:55.000
<v Speaker 17>But I think you raise college, which is a whole

1:07:55.320 --> 1:07:58.640
<v Speaker 17>whole different universe and a whole nother ball of problems

1:07:58.640 --> 1:08:03.080
<v Speaker 17>for everyone, basically because the prop bets which are very

1:08:03.200 --> 1:08:06.360
<v Speaker 17>very difficult to police or even harder to police in college.

1:08:06.560 --> 1:08:08.960
<v Speaker 17>If you think about it, if you're an athlete in college,

1:08:08.960 --> 1:08:13.040
<v Speaker 17>you're living with, eating with, going to class with other people,

1:08:13.080 --> 1:08:14.920
<v Speaker 17>and they could notice, Hey, I notice you have an

1:08:14.920 --> 1:08:18.599
<v Speaker 17>ankle brace on today. Does that mean you're not playing tonight. Well,

1:08:18.720 --> 1:08:20.960
<v Speaker 17>if an athlete were just say yeah, I'm probably not

1:08:21.040 --> 1:08:23.439
<v Speaker 17>going to well that person might say, well, I'm going

1:08:23.520 --> 1:08:25.439
<v Speaker 17>to bet the under on your points tonight. It's so

1:08:25.640 --> 1:08:29.400
<v Speaker 17>easy for information to see about and they're frankly terrified

1:08:29.479 --> 1:08:30.920
<v Speaker 17>of it and of this happening.

1:08:31.160 --> 1:08:33.960
<v Speaker 3>Well, you raise a question that at least I'm asking

1:08:33.960 --> 1:08:35.919
<v Speaker 3>this question, why is it allowed in college athletics?

1:08:36.120 --> 1:08:38.479
<v Speaker 17>Well, that's a really good question, because there's a lot

1:08:38.479 --> 1:08:40.880
<v Speaker 17>of money to be made. Basically, I mean, there are

1:08:41.120 --> 1:08:44.400
<v Speaker 17>different states that have different rules around some of this stuff,

1:08:44.439 --> 1:08:45.559
<v Speaker 17>like there are certain states where.

1:08:45.400 --> 1:08:47.120
<v Speaker 18>We can't bet on an in state team.

1:08:48.040 --> 1:08:50.719
<v Speaker 3>There's a lot of money to be made unless there.

1:08:50.600 --> 1:08:52.360
<v Speaker 17>Is a lot of money to be made unless you're

1:08:52.360 --> 1:08:54.479
<v Speaker 17>a player. Although, interestingly, when we were talking to the

1:08:54.560 --> 1:08:57.960
<v Speaker 17>NFL players, you know they're getting revenue sharing from the

1:08:58.479 --> 1:09:00.960
<v Speaker 17>deals at the higher end, but some of them have

1:09:01.040 --> 1:09:03.600
<v Speaker 17>actually said, Hey, if somebody's betting ten dollars on me

1:09:03.720 --> 1:09:06.479
<v Speaker 17>to do something, shouldn't I get one dollar of that?

1:09:06.520 --> 1:09:08.439
<v Speaker 18>Shouldn't I be getting a percentage of that? And I

1:09:08.479 --> 1:09:10.160
<v Speaker 18>wonder if that's not going to come up in a

1:09:10.160 --> 1:09:10.960
<v Speaker 18>future CBA.

1:09:11.360 --> 1:09:13.760
<v Speaker 2>It's unbelievable just a lot of money. Where do you

1:09:13.760 --> 1:09:14.400
<v Speaker 2>want to go next?

1:09:14.960 --> 1:09:16.120
<v Speaker 18>Wherever you would like to get.

1:09:16.240 --> 1:09:18.840
<v Speaker 3>I want to talk a little bit about the platforms

1:09:18.840 --> 1:09:22.120
<v Speaker 3>that are done in right now, DraftKings and FanDuel over

1:09:22.120 --> 1:09:22.719
<v Speaker 3>the last few.

1:09:22.720 --> 1:09:23.799
<v Speaker 12>Years, get ESPN.

1:09:24.040 --> 1:09:26.559
<v Speaker 3>Well they're trying. And that's the thing. And that's what's

1:09:26.600 --> 1:09:29.320
<v Speaker 3>so interesting because that's a Disney owned company, and you know,

1:09:30.000 --> 1:09:32.439
<v Speaker 3>it's the most magical place on earth, and I know

1:09:32.439 --> 1:09:34.240
<v Speaker 3>it was such a big deal. Gosh, in the last

1:09:34.280 --> 1:09:37.719
<v Speaker 3>eighteen months or so when ESPN, when Disney owned ESPN

1:09:37.800 --> 1:09:40.040
<v Speaker 3>got into this because okay, it's not necessarily part of

1:09:40.040 --> 1:09:42.799
<v Speaker 3>Disney's identity, we can talk about that part. But FanDuel

1:09:42.800 --> 1:09:44.800
<v Speaker 3>and DraftKings were supposed to they were supposed to merge

1:09:44.880 --> 1:09:46.920
<v Speaker 3>years ago and become the same company that didn't end

1:09:47.000 --> 1:09:49.880
<v Speaker 3>up happening. What does the landscape look like for these platforms.

1:09:50.280 --> 1:09:53.559
<v Speaker 18>Yeah, so we called a duopoly in print.

1:09:53.640 --> 1:09:57.880
<v Speaker 17>You've got FanDuel and DraftKings that run about seventy five

1:09:57.920 --> 1:10:01.000
<v Speaker 17>percent of this market. Really, you know, they got first

1:10:01.040 --> 1:10:05.439
<v Speaker 17>mover advantage. I mean, they were huge into fantasy sports,

1:10:05.479 --> 1:10:08.200
<v Speaker 17>and so they basically had their name made by doing

1:10:08.240 --> 1:10:11.880
<v Speaker 17>fantasy sports. And then when sports betting became legalized, they

1:10:11.880 --> 1:10:15.920
<v Speaker 17>started doing sports betting, so they're really like front and center.

1:10:16.040 --> 1:10:18.519
<v Speaker 18>There's what most people use. You know, it's funny.

1:10:18.720 --> 1:10:21.160
<v Speaker 17>One of the reasons that most people wind up using

1:10:21.200 --> 1:10:24.599
<v Speaker 17>them is because they see other people posting wins online.

1:10:24.640 --> 1:10:26.280
<v Speaker 17>They say, oh, well, where did this guy went out?

1:10:26.320 --> 1:10:28.559
<v Speaker 17>FanDuel draft fans? Okay, well that's the one that I

1:10:28.600 --> 1:10:31.920
<v Speaker 17>should be on. They also just tend to offer like

1:10:32.400 --> 1:10:35.040
<v Speaker 17>the most number of bets, you know, if you're looking

1:10:35.160 --> 1:10:38.559
<v Speaker 17>for over unders, like for instance, in the Stanley Cup

1:10:38.760 --> 1:10:42.200
<v Speaker 17>last year, on one particular better night, they I think

1:10:42.280 --> 1:10:44.920
<v Speaker 17>had eight and some of the other sites had three.

1:10:45.240 --> 1:10:46.760
<v Speaker 18>So you know, if you.

1:10:47.000 --> 1:10:49.559
<v Speaker 17>If you want to make eight over under bats versus three,

1:10:49.600 --> 1:10:51.439
<v Speaker 17>they're really going to be the place to do it.

1:10:51.560 --> 1:10:55.639
<v Speaker 17>They also offer a lot of customization, so they offer

1:10:55.880 --> 1:11:00.360
<v Speaker 17>customized parlays at a rate that other sites don't. And

1:11:00.640 --> 1:11:04.040
<v Speaker 17>you know, essentially they're like, in many ways, the Kleenex

1:11:04.200 --> 1:11:06.040
<v Speaker 17>of the of this industry.

1:11:06.080 --> 1:11:08.200
<v Speaker 18>They're just sort of the name brand that everybody knows.

1:11:08.560 --> 1:11:09.400
<v Speaker 12>Does that mean.

1:11:09.840 --> 1:11:13.759
<v Speaker 2>Disney isn't committed to getting more of this business?

1:11:13.760 --> 1:11:15.920
<v Speaker 17>No, they are, I mean, and Disney would argue, like,

1:11:15.960 --> 1:11:20.640
<v Speaker 17>look our our our ESPN partnership with Pen Entertainment is

1:11:20.760 --> 1:11:23.080
<v Speaker 17>only a year old. Like let us let us cook here,

1:11:23.120 --> 1:11:25.160
<v Speaker 17>give us give us a chance. There at about two

1:11:25.200 --> 1:11:28.880
<v Speaker 17>point eight percent right now. According to them, they're where

1:11:28.920 --> 1:11:32.200
<v Speaker 17>they're where they you know, expected to be at this point.

1:11:32.520 --> 1:11:35.320
<v Speaker 17>But it is very hard to gain market share on

1:11:35.600 --> 1:11:36.759
<v Speaker 17>these larger companies.

1:11:37.040 --> 1:11:40.160
<v Speaker 3>That was Bloomberg Business Week Senior editor Brett began the

1:11:40.240 --> 1:11:42.920
<v Speaker 3>September issue, now available on the Bloomberg terminal and at

1:11:42.920 --> 1:11:44.880
<v Speaker 3>Bloomberg dot com. Slash business Week.

1:11:44.960 --> 1:11:47.400
<v Speaker 2>Still ahead on Bloomberg Business Week as the sun sets

1:11:47.439 --> 1:11:49.120
<v Speaker 2>on the month of August, how about a guide to

1:11:49.160 --> 1:11:51.640
<v Speaker 2>the best things to read, movies and streaming, and art

1:11:51.680 --> 1:11:54.320
<v Speaker 2>to see in theater to take in all this fall.

1:11:54.680 --> 1:11:57.320
<v Speaker 3>I am and this is Bloomberg.

1:12:02.680 --> 1:12:06.200
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

1:12:06.240 --> 1:12:09.519
<v Speaker 1>live weekday afternoons from two to five pm Eastern Listen

1:12:09.520 --> 1:12:11.680
<v Speaker 1>on Apple car Play and and Broud Auto with a

1:12:11.720 --> 1:12:15.400
<v Speaker 1>Bloomberg Business app, or watch us live on YouTube.

1:12:16.240 --> 1:12:18.040
<v Speaker 2>Well it means me to say it, although I'm headed

1:12:18.080 --> 1:12:19.000
<v Speaker 2>on vacation, so that's.

1:12:18.880 --> 1:12:19.200
<v Speaker 10>Not all that.

1:12:22.240 --> 1:12:24.479
<v Speaker 2>I will miss you, But I've noticed the days are

1:12:24.479 --> 1:12:26.720
<v Speaker 2>getting shorter, and yes, this weekend we will enter the

1:12:26.760 --> 1:12:28.559
<v Speaker 2>month of September, which can only.

1:12:28.400 --> 1:12:28.920
<v Speaker 12>Mean one thing.

1:12:29.400 --> 1:12:31.160
<v Speaker 2>The summer is over.

1:12:31.520 --> 1:12:34.920
<v Speaker 3>All right, she is just trolling Chris Rouser.

1:12:34.560 --> 1:12:37.160
<v Speaker 2>And waiting for the steam to come out of his ears.

1:12:37.880 --> 1:12:41.400
<v Speaker 3>Yeah, he and his Bloomberg Pursuits team already looking ahead

1:12:41.400 --> 1:12:45.200
<v Speaker 3>to the most exciting art museum exhibits, TV and streaming's

1:12:45.320 --> 1:12:50.400
<v Speaker 3>best news shows, Broadway West End, having the popcorn ready

1:12:50.600 --> 1:12:53.599
<v Speaker 3>for the new movies to check out all coming this fall.

1:12:53.680 --> 1:12:55.280
<v Speaker 2>Right, there's a list of now things to do. All right,

1:12:55.360 --> 1:12:57.240
<v Speaker 2>let's get into it with the editor of Bloomberg Pursuits,

1:12:57.360 --> 1:13:01.679
<v Speaker 2>Chris Rouser. Along with Bloomberg Pursuits are columnist James Tarmi.

1:13:01.760 --> 1:13:02.439
<v Speaker 2>Do we have your title?

1:13:02.479 --> 1:13:02.639
<v Speaker 3>Right?

1:13:03.000 --> 1:13:06.560
<v Speaker 11>You know what? You can call me whatever you'd likes,

1:13:06.880 --> 1:13:07.880
<v Speaker 11>that's right?

1:13:08.040 --> 1:13:08.880
<v Speaker 14>Is that acceptable?

1:13:09.000 --> 1:13:09.280
<v Speaker 2>Chris?

1:13:10.200 --> 1:13:10.439
<v Speaker 3>Yes?

1:13:11.120 --> 1:13:12.760
<v Speaker 2>All right, So I don't even know who to start with.

1:13:12.840 --> 1:13:14.599
<v Speaker 2>So I'm going to toss it off to Chris. Chris,

1:13:14.600 --> 1:13:17.120
<v Speaker 2>tell us about this escaping the real world? Why did

1:13:17.160 --> 1:13:18.439
<v Speaker 2>you call it escape the real world?

1:13:18.840 --> 1:13:19.599
<v Speaker 12>Is it that bad?

1:13:20.400 --> 1:13:20.880
<v Speaker 3>Have you been?

1:13:21.160 --> 1:13:21.840
<v Speaker 13>Where have you been?

1:13:23.240 --> 1:13:23.519
<v Speaker 17>Sorry?

1:13:23.960 --> 1:13:24.840
<v Speaker 11>I've been medicated.

1:13:24.880 --> 1:13:28.519
<v Speaker 3>So every save some for the rest.

1:13:28.360 --> 1:13:32.200
<v Speaker 19>Of us, every year actually, so in the in the

1:13:32.240 --> 1:13:34.919
<v Speaker 19>fall and spring, we always do culture previews and James

1:13:34.960 --> 1:13:38.559
<v Speaker 19>heads them up and we were so we look at it.

1:13:38.600 --> 1:13:40.720
<v Speaker 19>Everything sort of pretty far out in advance, so even

1:13:40.760 --> 1:13:43.120
<v Speaker 19>in the summer. As you guys know, I never want

1:13:43.160 --> 1:13:46.800
<v Speaker 19>to hurry summer up to the finish. But last month

1:13:46.920 --> 1:13:48.960
<v Speaker 19>James and I were looking at all the culture stuff

1:13:49.000 --> 1:13:51.439
<v Speaker 19>that was coming and we realized that the most fun stuff,

1:13:51.479 --> 1:13:53.200
<v Speaker 19>the stuff that seemed really exciting, that we were most

1:13:53.240 --> 1:13:57.400
<v Speaker 19>excited about, was real escapism, so like thriller novels, movies

1:13:57.439 --> 1:14:03.400
<v Speaker 19>about space, just like a historical stuff and silly stuff.

1:14:03.439 --> 1:14:05.880
<v Speaker 19>So we were like, you know what, this is a

1:14:05.880 --> 1:14:08.879
<v Speaker 19>good fall where the culture is reflecting maybe a sentiment

1:14:08.920 --> 1:14:10.920
<v Speaker 19>that we need to take a little break from what's

1:14:10.920 --> 1:14:14.320
<v Speaker 19>going on in the real world and just escape into

1:14:14.360 --> 1:14:16.840
<v Speaker 19>beautiful culture. So that was the theme of this section,

1:14:17.040 --> 1:14:18.479
<v Speaker 19>and there's a lot of good stuff in it.

1:14:18.600 --> 1:14:20.400
<v Speaker 3>James, this is all about getting away from the election.

1:14:21.320 --> 1:14:24.120
<v Speaker 11>I didn't say it per se, but it is interesting

1:14:24.160 --> 1:14:27.280
<v Speaker 11>that something was in the water where everyone decided that

1:14:27.360 --> 1:14:31.720
<v Speaker 11>what the world needed now across culture was something that

1:14:31.840 --> 1:14:34.800
<v Speaker 11>didn't deal with your day to day life. And so

1:14:35.520 --> 1:14:39.639
<v Speaker 11>you have some extraordinary stuff here and things that really

1:14:39.680 --> 1:14:43.519
<v Speaker 11>are going to take you out of the maybe hustle

1:14:43.560 --> 1:14:48.200
<v Speaker 11>and bustle of more pedestrian concerns. And so you've got

1:14:48.400 --> 1:14:50.679
<v Speaker 11>museum shows, you've got books, you've got all these different

1:14:50.720 --> 1:14:56.320
<v Speaker 11>things that really are a departure from politics or social

1:14:56.360 --> 1:14:59.080
<v Speaker 11>concerns or cultural controversy.

1:14:59.200 --> 1:15:00.800
<v Speaker 2>All right, to take us to one give us a

1:15:00.840 --> 1:15:02.120
<v Speaker 2>I don't know, start with the I don't know where

1:15:02.120 --> 1:15:02.719
<v Speaker 2>do you want to start?

1:15:03.000 --> 1:15:03.640
<v Speaker 3>Uh?

1:15:03.720 --> 1:15:06.240
<v Speaker 11>You know, I would like to start with TV because

1:15:06.439 --> 1:15:10.240
<v Speaker 11>there's a ton of stuff that looks really really funny.

1:15:10.200 --> 1:15:12.240
<v Speaker 2>I like to call it TV when there's so much streaming.

1:15:12.320 --> 1:15:16.400
<v Speaker 11>Honestly, no, probably not just saying you know, okay streaming

1:15:16.479 --> 1:15:20.000
<v Speaker 11>that Well, we're told that the age, the golden age

1:15:20.000 --> 1:15:22.439
<v Speaker 11>of TV is over, but it doesn't feel that way

1:15:22.479 --> 1:15:26.560
<v Speaker 11>based on falls lineups. You've got some a lot of comedies.

1:15:26.960 --> 1:15:32.959
<v Speaker 11>You have a Disney show that is in possibly a musical.

1:15:33.600 --> 1:15:36.559
<v Speaker 11>It's called Agatha All Along. It stars Catherine Hahn. It's

1:15:36.560 --> 1:15:39.000
<v Speaker 11>a sort of spin off of wand Division.

1:15:41.200 --> 1:15:43.040
<v Speaker 3>And like, you know, everything about it was and I'm

1:15:43.080 --> 1:15:46.760
<v Speaker 3>not even like a superheroes person, but WandaVision was. It

1:15:46.800 --> 1:15:49.400
<v Speaker 3>was incredible, amazing, it was super Cathern Han.

1:15:49.960 --> 1:15:54.960
<v Speaker 11>So it's from uh, people who actually did wand Division,

1:15:55.040 --> 1:15:56.880
<v Speaker 11>so it's it's got the same some some of the

1:15:56.880 --> 1:16:00.679
<v Speaker 11>same creative team, but it's also got Aubrey plot and

1:16:00.960 --> 1:16:04.960
<v Speaker 11>Patty Lapone. So you've got you've got something. The musical

1:16:05.240 --> 1:16:07.760
<v Speaker 11>and the musical. It's I think it's going to be

1:16:07.840 --> 1:16:10.679
<v Speaker 11>something that a lot of people are very excited about.

1:16:11.160 --> 1:16:12.480
<v Speaker 11>I am one of those people.

1:16:12.240 --> 1:16:13.760
<v Speaker 19>And they tease it, I want a vision. They sort

1:16:13.760 --> 1:16:15.840
<v Speaker 19>of did a preview trailer for it in the show,

1:16:15.880 --> 1:16:18.040
<v Speaker 19>and it looks goofy and fun and just the tone

1:16:18.200 --> 1:16:20.240
<v Speaker 19>looks incredible exactly.

1:16:21.439 --> 1:16:26.719
<v Speaker 11>There's another show that stars Kristen Bell.

1:16:27.280 --> 1:16:27.400
<v Speaker 5>Uh.

1:16:27.520 --> 1:16:31.679
<v Speaker 11>It's called Nobody Wants This and she it's a sort

1:16:31.720 --> 1:16:37.160
<v Speaker 11>of like rom com with a rabbi played by Adam Brody,

1:16:37.560 --> 1:16:41.479
<v Speaker 11>who is the Seth Cohen character in the OC. If

1:16:41.520 --> 1:16:45.160
<v Speaker 11>people can remember that far back, so you did not.

1:16:45.600 --> 1:16:48.719
<v Speaker 3>Wow, wasn't it wasn't that long ago?

1:16:49.640 --> 1:16:52.639
<v Speaker 11>It was it was like it was I think twenty years.

1:16:52.640 --> 1:16:54.320
<v Speaker 3>Okay, it doesn't feel that long ago.

1:16:54.320 --> 1:16:56.679
<v Speaker 19>But like Christen Bell and Adam Brody shoot this directly

1:16:56.720 --> 1:16:57.640
<v Speaker 19>into my veins.

1:16:58.880 --> 1:16:59.439
<v Speaker 3>What I want.

1:17:00.400 --> 1:17:03.720
<v Speaker 11>Yeah, So there's a lot of stuff on TV to

1:17:05.000 --> 1:17:06.719
<v Speaker 11>like a lot Chris, do you want.

1:17:06.560 --> 1:17:07.080
<v Speaker 6>To do theater.

1:17:07.479 --> 1:17:07.839
<v Speaker 8>Yeah.

1:17:07.880 --> 1:17:08.280
<v Speaker 3>Sure.

1:17:08.400 --> 1:17:11.120
<v Speaker 19>So there's also a ton of exciting theater this fall.

1:17:11.240 --> 1:17:14.320
<v Speaker 19>The spring had like an avalanche of new shows. A

1:17:14.360 --> 1:17:18.200
<v Speaker 19>lot of them have closed and so there's room for more.

1:17:19.280 --> 1:17:22.320
<v Speaker 19>I'm most excited about two shows. One is The Transfer

1:17:22.360 --> 1:17:25.639
<v Speaker 19>of Sunset Boulevard from London to New York. It stars

1:17:25.680 --> 1:17:27.599
<v Speaker 19>Nicole Scherzinger, who you may know from.

1:17:27.520 --> 1:17:29.160
<v Speaker 2>The pos's going to be in the one here and.

1:17:29.240 --> 1:17:31.200
<v Speaker 19>She is the one here. Yeah, She's kind of the

1:17:31.200 --> 1:17:32.960
<v Speaker 19>whole point of the show. Although it is a very

1:17:32.960 --> 1:17:35.519
<v Speaker 19>cool production by director Jamie Lloyd. It's all black and white,

1:17:35.640 --> 1:17:39.960
<v Speaker 19>very spare, there's video elements. It's unhinged. It's like you

1:17:40.080 --> 1:17:41.400
<v Speaker 19>have you seen it? Yeah, I saw it in line.

1:17:41.479 --> 1:17:41.920
<v Speaker 11>It was great.

1:17:42.000 --> 1:17:43.760
<v Speaker 19>It was great. Well, the funny thing is that in

1:17:43.800 --> 1:17:46.160
<v Speaker 19>London people don't stand up, like, they don't give standing

1:17:46.160 --> 1:17:48.519
<v Speaker 19>ovations a lot. And there's this moment where she sings

1:17:48.720 --> 1:17:50.960
<v Speaker 19>as if we never said goodbye, which is the big number,

1:17:51.240 --> 1:17:53.519
<v Speaker 19>and she holds this note for a deranged amount of time.

1:17:53.560 --> 1:17:56.479
<v Speaker 19>And I was in the audience with my American friend

1:17:56.640 --> 1:17:58.640
<v Speaker 19>and we like went to leap to our feet and

1:17:58.680 --> 1:18:01.519
<v Speaker 19>people were just sitting quietly, and I was like people

1:18:01.560 --> 1:18:03.280
<v Speaker 19>in New York City are going to be like tearing

1:18:03.280 --> 1:18:06.960
<v Speaker 19>their hair out and crying. Anyway, it's gonna be great.

1:18:07.000 --> 1:18:07.599
<v Speaker 3>And then there's a.

1:18:07.560 --> 1:18:10.320
<v Speaker 19>New show called The Big Gay jamborelle.

1:18:09.880 --> 1:18:11.439
<v Speaker 2>Oh my god, I'm so glad you went there.

1:18:11.439 --> 1:18:16.280
<v Speaker 19>Which stars Marlon Mindel, who was Celine Dion in Titanique,

1:18:16.520 --> 1:18:18.679
<v Speaker 19>which is the downtown hit show here in New York.

1:18:18.760 --> 1:18:21.120
<v Speaker 19>The spoof Titanic Musical is featuring the songs.

1:18:21.600 --> 1:18:24.120
<v Speaker 3>I think you said Titanic wrong. Oh no, Tim, have

1:18:24.200 --> 1:18:26.640
<v Speaker 3>you not seen have not seen TITANICU you got to

1:18:26.640 --> 1:18:27.519
<v Speaker 3>see it? Is it awesome?

1:18:28.840 --> 1:18:30.040
<v Speaker 2>I haven't seen it, but I have to tell you

1:18:30.080 --> 1:18:32.080
<v Speaker 2>prepping for this segment, I stayed up twenty minutes later

1:18:32.120 --> 1:18:33.840
<v Speaker 2>because I went to the site and I clipped on

1:18:33.880 --> 1:18:36.160
<v Speaker 2>all the videos and was watching all the songs.

1:18:36.200 --> 1:18:37.840
<v Speaker 11>You guys, it's a phenomenon.

1:18:38.080 --> 1:18:40.960
<v Speaker 19>It is incredible and so Big Gay Jamboree is a

1:18:41.000 --> 1:18:44.040
<v Speaker 19>show that she co created with Jonathan Ramage. She's a

1:18:44.040 --> 1:18:47.639
<v Speaker 19>writer and the director is Connor Gallagher and they it's

1:18:47.680 --> 1:18:49.639
<v Speaker 19>about a woman who has a big night out. She's

1:18:49.640 --> 1:18:51.800
<v Speaker 19>on a bender. She wakes up and she's in an

1:18:51.840 --> 1:18:54.559
<v Speaker 19>old timey musical and she has to use her theater

1:18:54.720 --> 1:18:57.400
<v Speaker 19>BFA to figure out how to sing her way out

1:18:57.400 --> 1:19:00.200
<v Speaker 19>of it great, and it comes. It's Margot Robbie, one

1:19:00.240 --> 1:19:02.439
<v Speaker 19>of the producers. It's in a theater downtown. It's going

1:19:02.479 --> 1:19:03.040
<v Speaker 19>to be huge.

1:19:03.120 --> 1:19:04.920
<v Speaker 2>I was also kind of floored that there's a lot

1:19:04.960 --> 1:19:05.640
<v Speaker 2>of celebrities.

1:19:05.720 --> 1:19:08.160
<v Speaker 12>Right, there's Pharaoh, there's Patty Lapone.

1:19:07.920 --> 1:19:09.439
<v Speaker 3>Back, Robert Tenny Junior.

1:19:09.680 --> 1:19:11.479
<v Speaker 12>Right, yes, you know a lot of big.

1:19:11.880 --> 1:19:15.000
<v Speaker 19>Downey Jr. Is in a show called McNeil, which is

1:19:15.479 --> 1:19:18.200
<v Speaker 19>by the Pulperprize winning writer I at Oktar and it's

1:19:18.200 --> 1:19:20.400
<v Speaker 19>going to be really, it's going to be big. It's

1:19:20.400 --> 1:19:22.000
<v Speaker 19>at Lincoln Center. That's going to be big. And then

1:19:22.000 --> 1:19:24.360
<v Speaker 19>Patty Lapone and Mia Farrow are starring in a show

1:19:24.439 --> 1:19:27.120
<v Speaker 19>called The Roommate where they play roommates.

1:19:27.120 --> 1:19:29.559
<v Speaker 11>They're already doing some advanced press for this and people

1:19:29.600 --> 1:19:31.760
<v Speaker 11>are already sort of losing their minds about it too.

1:19:31.960 --> 1:19:34.920
<v Speaker 3>Really, yeah, Carol, you said big stars, we gotta talk

1:19:35.000 --> 1:19:38.360
<v Speaker 3>movies because there the cast of the movies that you

1:19:38.400 --> 1:19:40.280
<v Speaker 3>guys featured in this section.

1:19:41.120 --> 1:19:42.320
<v Speaker 11>It's kind of crazy.

1:19:42.360 --> 1:19:43.160
<v Speaker 3>It's kind of crazy.

1:19:43.240 --> 1:19:43.400
<v Speaker 13>Is it?

1:19:43.439 --> 1:19:45.559
<v Speaker 3>Like this writer's strike is over, so now everyone's back

1:19:45.600 --> 1:19:46.120
<v Speaker 3>doing stuff.

1:19:46.160 --> 1:19:50.080
<v Speaker 11>Look, I actually cannot comment on the mechanics behind this.

1:19:50.240 --> 1:19:52.240
<v Speaker 11>All I know is that the stuff coming out this

1:19:52.320 --> 1:19:56.439
<v Speaker 11>fall is even the little things. The Thicket with this

1:19:56.520 --> 1:20:01.120
<v Speaker 11>Western starring Peter Dinklage as a bounty hunter trying to

1:20:01.160 --> 1:20:06.439
<v Speaker 11>find cut throat Bill, an outlaw played by Juliette Lewis.

1:20:06.560 --> 1:20:09.120
<v Speaker 11>I mean, these things it's like it's it's like a

1:20:09.240 --> 1:20:12.120
<v Speaker 11>mad libs, but the best version of mad libs. You

1:20:12.120 --> 1:20:13.000
<v Speaker 11>can imagine.

1:20:14.120 --> 1:20:16.599
<v Speaker 19>There's a there's a movie called Conclave, which is about

1:20:16.880 --> 1:20:20.320
<v Speaker 19>electing a new pope, which stars Ray Fines as a

1:20:20.360 --> 1:20:23.920
<v Speaker 19>cardinal and then also Stanley Tucci, John Lithcow and Isabella Rossolini.

1:20:24.080 --> 1:20:26.080
<v Speaker 19>Ray cas Isabella ROSSLYNI for pope.

1:20:26.240 --> 1:20:29.240
<v Speaker 11>I mean, I mean she of course plays a nun.

1:20:29.360 --> 1:20:31.960
<v Speaker 11>You know, there's a lot of there's a lot of

1:20:33.000 --> 1:20:37.200
<v Speaker 11>scheming and hissing behind closed doors. You know, it's it's

1:20:37.240 --> 1:20:40.360
<v Speaker 11>it's it's going to be phenomenal. The other thing that

1:20:40.400 --> 1:20:44.240
<v Speaker 11>I'm stoked about is Heredic with Hugh Grant. Hugh Grant

1:20:44.240 --> 1:20:46.879
<v Speaker 11>plays a murderous sociopath.

1:20:46.320 --> 1:20:52.360
<v Speaker 3>Which just gets more evil as me, He's notting Hill.

1:20:52.400 --> 1:20:52.880
<v Speaker 1>This is not.

1:20:54.560 --> 1:20:56.559
<v Speaker 3>Hey, what's going on with Francis Ford Coppola.

1:20:56.720 --> 1:20:58.519
<v Speaker 2>That's the thing I'm curious is that going to be

1:20:58.680 --> 1:21:01.040
<v Speaker 2>like a success or could that be a real big bomb?

1:21:01.240 --> 1:21:04.880
<v Speaker 11>Well, first of all, it's already sorted as a bomb.

1:21:04.960 --> 1:21:05.160
<v Speaker 6>You know.

1:21:05.200 --> 1:21:08.360
<v Speaker 11>It premiered in Cohan and I think it costs something

1:21:08.360 --> 1:21:11.400
<v Speaker 11>like one hundred and twenty million dollars self financed by Cobola.

1:21:11.160 --> 1:21:13.080
<v Speaker 3>Meaning like he paid for all of that himself.

1:21:13.120 --> 1:21:15.240
<v Speaker 11>I'm not sure about how much he paid for it,

1:21:15.240 --> 1:21:18.080
<v Speaker 11>but he paid for a lot of himself and him.

1:21:17.960 --> 1:21:19.680
<v Speaker 12>And tell us what it is.

1:21:19.960 --> 1:21:22.920
<v Speaker 11>Yeah, well, you know, I wish I could tell you

1:21:23.080 --> 1:21:25.719
<v Speaker 11>what it is, because even the people who I've spoken

1:21:25.800 --> 1:21:32.880
<v Speaker 11>to have seen it have not really had a cogent synopsis.

1:21:32.880 --> 1:21:35.080
<v Speaker 11>But it is about the kind of fall of Rome.

1:21:35.200 --> 1:21:41.160
<v Speaker 11>But it's in futuristic New York and Chris, maybe you

1:21:41.200 --> 1:21:42.360
<v Speaker 11>could flesh that one out.

1:21:42.479 --> 1:21:45.320
<v Speaker 19>I think it's like a sci fi fable basically, and

1:21:45.360 --> 1:21:47.240
<v Speaker 19>it's a vast, vast epic.

1:21:47.880 --> 1:21:51.719
<v Speaker 2>And it yeah, it has I mean it's really long.

1:21:52.680 --> 1:21:54.320
<v Speaker 19>I think it's I actually don't know how long it is.

1:21:54.560 --> 1:21:56.840
<v Speaker 19>I think it's I think it's long. I think it's

1:21:57.160 --> 1:22:00.760
<v Speaker 19>not to everyone's taste. It's very bold, and we'll see

1:22:00.800 --> 1:22:02.200
<v Speaker 19>it could go down as one of those things. That's

1:22:02.200 --> 1:22:04.800
<v Speaker 19>one of like the great films of all time, or

1:22:04.800 --> 1:22:06.280
<v Speaker 19>like one of the great flops.

1:22:06.720 --> 1:22:09.120
<v Speaker 11>But I mean, he had trouble finding a distributor, and

1:22:09.120 --> 1:22:10.720
<v Speaker 11>it was unclear if it was even going to come

1:22:10.800 --> 1:22:13.519
<v Speaker 11>out in the United States, and then he obviously found someone.

1:22:13.920 --> 1:22:17.320
<v Speaker 11>And it is one of the most anticipated films of

1:22:17.560 --> 1:22:19.839
<v Speaker 11>the year for a general public to see, just because

1:22:20.000 --> 1:22:22.439
<v Speaker 11>so many people are involved in it and it's had

1:22:22.479 --> 1:22:25.320
<v Speaker 11>such a tortured process to actually come to fruition.

1:22:26.560 --> 1:22:28.680
<v Speaker 2>So there's one thing this fall that you're going to

1:22:28.760 --> 1:22:30.160
<v Speaker 2>do off of this. It sounds like you're gonna do

1:22:30.240 --> 1:22:32.599
<v Speaker 2>multiple things, but you already have. But if there's one

1:22:32.640 --> 1:22:33.839
<v Speaker 2>thing that you had to pick.

1:22:33.880 --> 1:22:37.240
<v Speaker 11>I have to admit that the museum shows. I'm going

1:22:37.280 --> 1:22:38.960
<v Speaker 11>to do my best to go to all of them

1:22:39.000 --> 1:22:41.360
<v Speaker 11>and in a lot of different countries, but I have

1:22:41.439 --> 1:22:43.839
<v Speaker 11>an absurd job, so it's actually fairly feasible.

1:22:44.560 --> 1:22:46.160
<v Speaker 13>There's this.

1:22:47.439 --> 1:22:52.519
<v Speaker 11>Really exquisite looking show here in New York about Egon

1:22:52.600 --> 1:22:58.240
<v Speaker 11>Sheila's landscapes in the in the Noia Gallery. You know,

1:22:58.479 --> 1:23:02.000
<v Speaker 11>you probably know him. He does these very angular nudes

1:23:02.960 --> 1:23:05.360
<v Speaker 11>and kind of very erotic but also a little grizzly.

1:23:06.160 --> 1:23:10.679
<v Speaker 11>But he also has produced these exquisite landscapes and still

1:23:10.680 --> 1:23:13.760
<v Speaker 11>lives that people are not familiar with. And I think

1:23:13.800 --> 1:23:15.720
<v Speaker 11>that it's going to be kind of the sleeper hit

1:23:15.760 --> 1:23:16.160
<v Speaker 11>of the fall.

1:23:16.720 --> 1:23:19.320
<v Speaker 2>Love that, And maybe you and I should go see Titanique.

1:23:19.640 --> 1:23:22.439
<v Speaker 3>Yeah, we have to play. Oh, I'll do it for work,

1:23:22.479 --> 1:23:23.880
<v Speaker 3>for work, that would be really fun.

1:23:24.240 --> 1:23:25.559
<v Speaker 2>All right, guys, thank you so much.

1:23:26.120 --> 1:23:28.799
<v Speaker 3>That's the editor of Bloomberg Pursuits Chris Rouser and Bloomberg

1:23:28.840 --> 1:23:35.000
<v Speaker 3>Pursuits arts columnist and culture dictator. That's as War dictator,

1:23:35.040 --> 1:23:37.439
<v Speaker 3>Culture War Dictator James Karmi.

1:23:37.720 --> 1:23:39.759
<v Speaker 2>And that wraps up the weekend edition of Bloomberg Business

1:23:39.760 --> 1:23:42.000
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1:23:42.080 --> 1:23:44.280
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1:24:18.000 --> 1:24:18.639
<v Speaker 3>Steneveek and.

1:24:18.560 --> 1:24:21.360
<v Speaker 2>I'm Carol Masser. Have a good and safe holiday weekend. Everyone.

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