1 00:00:00,520 --> 00:00:03,880 Speaker 1: This is Bloomberg Business of Sports talk about some of 2 00:00:03,920 --> 00:00:06,680 Speaker 1: the more interesting aspects of business of sports. So there's 3 00:00:06,680 --> 00:00:08,640 Speaker 1: all kinds of cool questions. So this is a fun 4 00:00:08,840 --> 00:00:12,000 Speaker 1: topic to the country is finally getting the memo about 5 00:00:12,000 --> 00:00:14,040 Speaker 1: how amazing the sport is. I think the sky's a 6 00:00:14,120 --> 00:00:16,480 Speaker 1: limit for MLS. We're spending more and more of our 7 00:00:16,520 --> 00:00:19,759 Speaker 1: time in a digital world, and it's also becoming a 8 00:00:19,800 --> 00:00:22,959 Speaker 1: really powerful place for commerce. It is so nice to 9 00:00:23,000 --> 00:00:24,720 Speaker 1: be back and to be able to have fans back 10 00:00:24,720 --> 00:00:27,080 Speaker 1: in the building. So despite the chaotic schedule, and this 11 00:00:27,200 --> 00:00:29,080 Speaker 1: is why we do what we do. When you get 12 00:00:29,120 --> 00:00:31,640 Speaker 1: into the playoffs, there's nothing better at the player for 13 00:00:31,720 --> 00:00:35,440 Speaker 1: the excitement and it's also for the organization sponsors involved. 14 00:00:35,479 --> 00:00:39,400 Speaker 1: Bloomberg Business of Sports from Bloomberg Radio. This is the 15 00:00:39,400 --> 00:00:42,400 Speaker 1: Bloomberg Business of Sports Show. We explore the big money 16 00:00:42,440 --> 00:00:44,680 Speaker 1: issues in the world of sports on Michael Lar I'm 17 00:00:44,720 --> 00:00:47,720 Speaker 1: Scarlett and I'm Mike Lynch. Coming up today, we are 18 00:00:47,800 --> 00:00:52,720 Speaker 1: talking with NBA Players Association Executive Director Tamika Tomalio, who 19 00:00:52,720 --> 00:00:55,160 Speaker 1: will discuss her new role in the future of the 20 00:00:55,240 --> 00:00:59,120 Speaker 1: NBA and stick around four hour dive into the changing 21 00:00:59,200 --> 00:01:03,760 Speaker 1: landscape of sports technology with Jenna Cureth, Vice President and 22 00:01:03,880 --> 00:01:08,000 Speaker 1: head of Comcast NBC Universal Sports Tech. We have a 23 00:01:08,080 --> 00:01:10,840 Speaker 1: lot to talk about that straight ahead on Bloomberg Business 24 00:01:10,840 --> 00:01:12,920 Speaker 1: of Sports, But first let's look at some of the 25 00:01:12,959 --> 00:01:16,479 Speaker 1: topics that are making news this week. We have so many. 26 00:01:16,680 --> 00:01:19,640 Speaker 1: Let's start. First of all, we all knew this was 27 00:01:19,680 --> 00:01:22,959 Speaker 1: going to happen. This is like and I told you so. Yeah. St. 28 00:01:23,000 --> 00:01:30,000 Speaker 1: Peter's head coach, uh is now going to Seaton Hall shaheen, holloway. 29 00:01:30,040 --> 00:01:32,800 Speaker 1: This we saw coming a mile away. Scar Yeah. And 30 00:01:32,840 --> 00:01:35,680 Speaker 1: of course he was the head coach of the Cinderella 31 00:01:35,720 --> 00:01:39,199 Speaker 1: team St. Peter's Um, taking them all the way through 32 00:01:39,360 --> 00:01:42,760 Speaker 1: to the Elite eight um. They of course lost North 33 00:01:42,800 --> 00:01:44,840 Speaker 1: Carolina at the end and didn't make it to the 34 00:01:44,880 --> 00:01:48,320 Speaker 1: final four. But this was the cinderella story of this 35 00:01:48,440 --> 00:01:51,080 Speaker 1: n C Double a March Madness season, and it was 36 00:01:51,160 --> 00:01:52,840 Speaker 1: just kind of a matter of time before we knew 37 00:01:52,840 --> 00:01:55,040 Speaker 1: he would get snapped up by or he would leave 38 00:01:55,280 --> 00:01:58,160 Speaker 1: for another team, a more prominent team. And Lyncha, he's 39 00:01:58,160 --> 00:02:00,880 Speaker 1: about to get paid. He's been toa paid, He's got 40 00:02:00,880 --> 00:02:03,440 Speaker 1: a six year deal and you know the old commercial. 41 00:02:03,520 --> 00:02:06,040 Speaker 1: He did it the old fashioned way. He earned it. 42 00:02:06,560 --> 00:02:10,080 Speaker 1: He was an assistant coach. I love that commercial. But 43 00:02:10,120 --> 00:02:12,519 Speaker 1: he was an assistant coach at Iona and Seaton Hall 44 00:02:12,600 --> 00:02:15,120 Speaker 1: for eleven years, then became the head coach at St. 45 00:02:15,120 --> 00:02:18,320 Speaker 1: Peter's for four years. So he's got fifteen years of 46 00:02:18,400 --> 00:02:21,880 Speaker 1: solid basketball coaching in his resume to now move into 47 00:02:21,919 --> 00:02:23,919 Speaker 1: the Big East as the head coach at his alma mater. 48 00:02:24,280 --> 00:02:26,360 Speaker 1: I feel bad for the team he leaves behind, but 49 00:02:26,800 --> 00:02:29,760 Speaker 1: many schools become victims of their own success. Uh. And 50 00:02:29,840 --> 00:02:31,360 Speaker 1: this is just a good for him. I don't think 51 00:02:31,400 --> 00:02:33,639 Speaker 1: anybody he didn't do it during the middle of the season. 52 00:02:33,639 --> 00:02:36,160 Speaker 1: He didn't announce before the tournament. Okay, I'm leaving at 53 00:02:36,160 --> 00:02:38,120 Speaker 1: the end of the tournament. He did it the right way. 54 00:02:38,320 --> 00:02:41,079 Speaker 1: And hats off to him. By the way to put 55 00:02:41,120 --> 00:02:44,760 Speaker 1: it in perspective, Uh, he is filling the shoes of 56 00:02:44,880 --> 00:02:49,079 Speaker 1: Kevin Willard who left for Maryland. Now. Willard made last 57 00:02:49,120 --> 00:02:51,800 Speaker 1: season about two point four million dollars, and that's about 58 00:02:51,800 --> 00:02:55,680 Speaker 1: ten times what Holloway got with St. Peter's. You can't 59 00:02:55,680 --> 00:02:59,840 Speaker 1: blame the guy. I mean, good for him, story for 60 00:03:00,040 --> 00:03:01,560 Speaker 1: him too. I mean it's his room come true to 61 00:03:01,600 --> 00:03:04,360 Speaker 1: go back to his to his alma mater and coach 62 00:03:04,440 --> 00:03:11,840 Speaker 1: the team there very good. Speaking of golf, we uh, boy, 63 00:03:12,160 --> 00:03:16,480 Speaker 1: if Tiger Woods came to the Masters, you talk about 64 00:03:16,520 --> 00:03:20,359 Speaker 1: the ratings going through the roof Lynchy, there's all that 65 00:03:20,440 --> 00:03:24,480 Speaker 1: chatter that's going on. Tiger he played a practice round 66 00:03:24,520 --> 00:03:28,959 Speaker 1: at Augusta National. Wait, hold on, nothing's confirmed, right, Nothing's well. 67 00:03:29,120 --> 00:03:32,000 Speaker 1: The only thing confirmed is that he played the practice round. 68 00:03:32,000 --> 00:03:37,520 Speaker 1: Didn't say that he is going to play at Augusta National. 69 00:03:37,640 --> 00:03:40,920 Speaker 1: But boy, folks, I'm tuning in if this happens. Let 70 00:03:40,920 --> 00:03:42,920 Speaker 1: me tell you something. This is crazy. The way this 71 00:03:42,960 --> 00:03:47,680 Speaker 1: whole story started was someone tracked his plane leaving Florida 72 00:03:47,760 --> 00:03:50,560 Speaker 1: and landing at Augusta and then it stayed there for 73 00:03:50,960 --> 00:03:53,640 Speaker 1: most of the day and then he reportedly played with 74 00:03:53,640 --> 00:03:56,240 Speaker 1: his son Charlie walked the course, which you have to 75 00:03:56,240 --> 00:03:58,680 Speaker 1: walk in not allowed to take a golf card. And 76 00:03:58,800 --> 00:04:01,040 Speaker 1: that's one of the big issue. Who's the Tigers struggling 77 00:04:01,080 --> 00:04:02,920 Speaker 1: with is that to be able to walk a course. Now, 78 00:04:03,200 --> 00:04:05,960 Speaker 1: Gustus a little bit of a hilly course. He's told 79 00:04:06,040 --> 00:04:09,040 Speaker 1: Jim Dance at the Genesis Invitation that he would like 80 00:04:09,120 --> 00:04:11,600 Speaker 1: to walk on a flat course. But just the mere 81 00:04:12,120 --> 00:04:15,400 Speaker 1: presence of Tiger Woods in a practice round has already 82 00:04:15,480 --> 00:04:17,640 Speaker 1: put prop bets on the board with all kinds of 83 00:04:18,000 --> 00:04:21,000 Speaker 1: betting platforms to miss the to make the top twenty, 84 00:04:21,240 --> 00:04:24,679 Speaker 1: top ten after round one, tea off in Saturday's final 85 00:04:24,720 --> 00:04:27,159 Speaker 1: group shoot over seventy or lower in all four rounds. 86 00:04:27,360 --> 00:04:31,160 Speaker 1: It's already out there. And unlike most tournaments where it's 87 00:04:31,160 --> 00:04:34,240 Speaker 1: a deadline where you have to commit to play, being 88 00:04:34,279 --> 00:04:39,000 Speaker 1: a former champion, he has up until Thursday morning, April seven, 89 00:04:39,080 --> 00:04:42,000 Speaker 1: which is when the tournament starts, to declare whether he 90 00:04:42,040 --> 00:04:45,600 Speaker 1: wants That's interesting, it's going to be an anticipation. Let's wait. 91 00:04:45,760 --> 00:04:48,159 Speaker 1: At the first they do the ceremonial tea off at 92 00:04:48,160 --> 00:04:51,680 Speaker 1: about seven thirty in the morning with Gary player, Jack 93 00:04:51,760 --> 00:04:55,039 Speaker 1: Nicholas and usually Tom Watson, and everyone will just be buzzing. 94 00:04:55,120 --> 00:04:57,280 Speaker 1: The Tiger show up today is Tiger practicing as a 95 00:04:57,360 --> 00:04:59,680 Speaker 1: Tiger in the field. And you know, Rory McElroy is 96 00:04:59,680 --> 00:05:02,240 Speaker 1: also adding fuel to the fire right because he said 97 00:05:02,279 --> 00:05:05,120 Speaker 1: that um Tiger Woods told him while he was at 98 00:05:05,120 --> 00:05:07,839 Speaker 1: August on Tuesday, I'm just seeing what's going to happen here. 99 00:05:07,960 --> 00:05:10,320 Speaker 1: I'm going to see if I can make it around eighteen. 100 00:05:10,800 --> 00:05:13,479 Speaker 1: So we're gonna be talking about this for a while 101 00:05:13,600 --> 00:05:17,400 Speaker 1: Michael Roy said it would be phenomenal if Tiger Woods 102 00:05:17,440 --> 00:05:21,120 Speaker 1: hopped in the Masters. Yes, during the pot We're gonna 103 00:05:21,160 --> 00:05:22,640 Speaker 1: out by the way, I wonder if there's a prompt 104 00:05:22,640 --> 00:05:25,640 Speaker 1: bet out there if Tiger even gets in the Masters. 105 00:05:25,760 --> 00:05:28,400 Speaker 1: I'm sure there is. I mean just say, okay, I'm 106 00:05:28,400 --> 00:05:31,159 Speaker 1: gonna play. I'm gonna see if I can look that up, 107 00:05:31,200 --> 00:05:33,280 Speaker 1: because I might if it's out there, Michael Barr will 108 00:05:33,279 --> 00:05:38,320 Speaker 1: find it. All right. Uh, this next story, this one 109 00:05:38,400 --> 00:05:42,880 Speaker 1: is a serious topic. The NFL investigation into sexual assault 110 00:05:42,880 --> 00:05:46,120 Speaker 1: allegations against Cleveland Brown's quarterback to Shawn Watson will take 111 00:05:46,160 --> 00:05:50,839 Speaker 1: a while. That's according to Commissioner Roger Goodale. Scar yeah, 112 00:05:50,920 --> 00:05:53,880 Speaker 1: and this is this is something we knew would come up. Um. 113 00:05:53,920 --> 00:05:57,880 Speaker 1: Goodell says that Watson could still be disciplined under the 114 00:05:57,920 --> 00:06:01,440 Speaker 1: league's Personal conduct policy. There twenty two pending civil lawsuits 115 00:06:01,480 --> 00:06:06,920 Speaker 1: accusing Watson of inappropriate sexual conduct Lynchy. Because of this, 116 00:06:07,440 --> 00:06:10,240 Speaker 1: and because of the likelihood of some kind of disciplinary action, 117 00:06:10,600 --> 00:06:16,440 Speaker 1: the Cleveland Browns structured a contract that would not penalize 118 00:06:16,600 --> 00:06:20,039 Speaker 1: Watson if he does end up on the commissioner's exempt list. 119 00:06:20,240 --> 00:06:23,200 Speaker 1: The package he signed was five years, two hundred and 120 00:06:23,680 --> 00:06:27,719 Speaker 1: thirty million dollars, fully guarantee, every fully guaranteed, every single 121 00:06:27,760 --> 00:06:31,160 Speaker 1: penny of it. However, the first year his salary will 122 00:06:31,200 --> 00:06:33,680 Speaker 1: be just a shade over a million dollars, and if 123 00:06:33,760 --> 00:06:36,120 Speaker 1: he is suspended for one year, he four fits a 124 00:06:36,120 --> 00:06:40,960 Speaker 1: million dollars, but has guaranteed the remainder two million dollars. Goodell, 125 00:06:41,080 --> 00:06:43,640 Speaker 1: he spoke about this to the media at the NFL 126 00:06:43,680 --> 00:06:46,599 Speaker 1: owners meeting in Florida this past week. Let's listen, We've 127 00:06:46,600 --> 00:06:50,760 Speaker 1: been very clear with every club of that whether the 128 00:06:50,800 --> 00:06:54,200 Speaker 1: criminal matter it gets resolved or not, the personal conduct 129 00:06:54,200 --> 00:06:56,840 Speaker 1: policy is something that's very important to us UH. And 130 00:06:56,960 --> 00:07:00,040 Speaker 1: so the personal conduct policy does not need are in 131 00:07:00,120 --> 00:07:03,560 Speaker 1: a violation to be a violation of personal content policy. 132 00:07:03,640 --> 00:07:07,159 Speaker 1: So they recognize that that's something that we're going to pursue. 133 00:07:07,600 --> 00:07:09,400 Speaker 1: We're going to make sure that we get to the 134 00:07:09,400 --> 00:07:11,680 Speaker 1: bottom of the facts and make sure that how it 135 00:07:11,720 --> 00:07:15,080 Speaker 1: applies to the personal content policy. That's UH, that's where 136 00:07:15,120 --> 00:07:16,960 Speaker 1: we are at this point, and when we get to that, 137 00:07:17,400 --> 00:07:19,240 Speaker 1: a decision will be made on whether there should be 138 00:07:19,240 --> 00:07:22,640 Speaker 1: any discipline, UH. And if so, what is it? Now? 139 00:07:22,680 --> 00:07:26,240 Speaker 1: As you mentioned Scar, Uh, twenty two women are suing 140 00:07:26,320 --> 00:07:29,600 Speaker 1: him now Watson denies the allegations, but we're back to 141 00:07:29,880 --> 00:07:32,520 Speaker 1: that same old question. Who are you going to believe 142 00:07:32,840 --> 00:07:35,600 Speaker 1: me or the twenty two women? Yeah? The other thing is, 143 00:07:35,640 --> 00:07:37,880 Speaker 1: what's the point of a personal conduct policy? If you 144 00:07:37,920 --> 00:07:40,360 Speaker 1: can work around it like this so artfully with a 145 00:07:40,440 --> 00:07:46,400 Speaker 1: contract that basically will cost Watson potentially one million dollars 146 00:07:46,400 --> 00:07:50,240 Speaker 1: but not million the rest of his contract, it becomes 147 00:07:50,240 --> 00:07:53,560 Speaker 1: a toothless policy. Now let's talk about something a little more. 148 00:07:54,080 --> 00:07:57,440 Speaker 1: Did you have this on your bingo card? Bruce Arians 149 00:07:57,560 --> 00:08:01,880 Speaker 1: unexpectedly retired as head coach of the Tampa Bay Buccaneers. 150 00:08:01,920 --> 00:08:05,680 Speaker 1: Arians is heading to the Buck's front office. Uh say, 151 00:08:05,760 --> 00:08:08,800 Speaker 1: Arians is sixty nine. He guided the team to its 152 00:08:08,840 --> 00:08:11,800 Speaker 1: second Super Bowl title. He says it's not related to himself. 153 00:08:12,480 --> 00:08:16,320 Speaker 1: And now the team's defensive coordinator, Todd Bowles, if you 154 00:08:16,360 --> 00:08:19,280 Speaker 1: remember that name, is the head coach. He was the 155 00:08:19,400 --> 00:08:22,520 Speaker 1: head coach for the New York Jets. So, Lynchy, I 156 00:08:22,520 --> 00:08:26,680 Speaker 1: want to ask you you think Tom Brady got the 157 00:08:26,760 --> 00:08:30,080 Speaker 1: heads up before we knew anything was gonna happen. I'm 158 00:08:30,120 --> 00:08:32,520 Speaker 1: told that the night that Tom Brady announced that he 159 00:08:32,559 --> 00:08:35,280 Speaker 1: was returning, that Arians called him up and said, you know, 160 00:08:35,360 --> 00:08:37,840 Speaker 1: I'm thinking about bailing out, and Tom said, that's fine, 161 00:08:37,880 --> 00:08:39,360 Speaker 1: don't worry about it. He says, but we're going to 162 00:08:39,440 --> 00:08:42,040 Speaker 1: promote within, and we're going to keep the same system going. 163 00:08:42,120 --> 00:08:44,800 Speaker 1: Todd Bowles is going to be the coach. Okay, I 164 00:08:44,840 --> 00:08:46,839 Speaker 1: was gonna say Tom Brady dictated what was going to 165 00:08:46,920 --> 00:08:51,200 Speaker 1: happen or nope, nope. Brady decided he was returning, and 166 00:08:51,240 --> 00:08:54,360 Speaker 1: then Arians told him, well, I may not be here. 167 00:08:54,440 --> 00:08:57,160 Speaker 1: Tom said, that's that's that's fine. You've done everything and 168 00:08:57,160 --> 00:08:59,040 Speaker 1: and we're going to continue with the continuity here with 169 00:08:59,080 --> 00:09:01,000 Speaker 1: Todd Bowles, who d have been hired as a head 170 00:09:01,000 --> 00:09:03,319 Speaker 1: coach by some other team. I mean, he leads the 171 00:09:03,400 --> 00:09:06,800 Speaker 1: team to a Super Bowl with great defense two seasons ago, 172 00:09:06,880 --> 00:09:09,440 Speaker 1: and they came within one crazy pass from the Rams 173 00:09:09,480 --> 00:09:11,880 Speaker 1: of maybe going to another Super Bowl this year. So 174 00:09:11,960 --> 00:09:14,280 Speaker 1: a lot of things, a lot of the dominoes were 175 00:09:14,280 --> 00:09:18,480 Speaker 1: falling here. Brady comes back, Arians retires Bowls, gets the job, 176 00:09:18,640 --> 00:09:21,760 Speaker 1: and now there's some whisperings again that maybe Tom Brady 177 00:09:21,840 --> 00:09:24,680 Speaker 1: still might be interested in talking to Steve and Ross 178 00:09:24,720 --> 00:09:28,120 Speaker 1: down in Miami about a possible ownership and maybe playing 179 00:09:28,160 --> 00:09:30,080 Speaker 1: for the Miami Dogs. Wait wait, wait, wait, wait what 180 00:09:33,080 --> 00:09:36,120 Speaker 1: Tom Brady just gave his blessings for Todd Bowls replacing 181 00:09:36,160 --> 00:09:38,960 Speaker 1: Bruce Arians at Tampa Bay. And didn't he make it 182 00:09:39,000 --> 00:09:43,120 Speaker 1: clear in his um I'm not retiring anymore, uh speech 183 00:09:43,360 --> 00:09:46,480 Speaker 1: or statement that he was going to be with Tampa Bay. 184 00:09:46,520 --> 00:09:51,160 Speaker 1: This is true, Scarlett. However, now that he's back in 185 00:09:51,200 --> 00:09:54,000 Speaker 1: the league, the Dolphins are seeing a great opportunity here. 186 00:09:54,679 --> 00:09:58,040 Speaker 1: Uh certainly at least just talking to him to anything 187 00:09:58,040 --> 00:09:59,760 Speaker 1: to spike up interest in your team in the off 188 00:09:59,800 --> 00:10:01,680 Speaker 1: sea reason. And this has been a story that was 189 00:10:01,720 --> 00:10:04,559 Speaker 1: floated about a week ago and then was shot down. 190 00:10:04,600 --> 00:10:07,760 Speaker 1: But now with Arians going, Brady says, I'm cool with that. 191 00:10:07,920 --> 00:10:10,439 Speaker 1: And there's a part ownership of the Minami Dolphins and 192 00:10:10,520 --> 00:10:13,040 Speaker 1: quarterback of the Dolphins in the same division with Bill 193 00:10:13,080 --> 00:10:16,240 Speaker 1: belichickm there was something I might have to think about. 194 00:10:16,400 --> 00:10:19,240 Speaker 1: May not happen, but it's out there. Yeah, and the 195 00:10:19,360 --> 00:10:22,320 Speaker 1: talk is certainly benefiting the Dolphins as well. By the way, 196 00:10:22,320 --> 00:10:25,040 Speaker 1: we should mention that Todd Bowls becomes the sixth minority 197 00:10:25,040 --> 00:10:27,680 Speaker 1: head coach currently in the NFL, which is good news 198 00:10:27,760 --> 00:10:29,800 Speaker 1: given that when that lawsuit was filed, there were only 199 00:10:30,480 --> 00:10:33,520 Speaker 1: I believe two or three, no more than before the 200 00:10:33,640 --> 00:10:36,400 Speaker 1: Rainey role was instituted. And if we didn't have enough 201 00:10:36,440 --> 00:10:40,400 Speaker 1: to talk about, Colin Kaepernick will serve as honorary captain 202 00:10:40,559 --> 00:10:45,600 Speaker 1: for the Michigan football spring game. Now, what is also 203 00:10:45,800 --> 00:10:50,000 Speaker 1: significant about that is that, uh I wonder who the 204 00:10:50,040 --> 00:10:53,520 Speaker 1: coach now is of Michigan. I wonder if they were 205 00:10:53,600 --> 00:10:57,600 Speaker 1: kind of together when Kaepernick was with The answer would 206 00:10:57,600 --> 00:11:00,360 Speaker 1: be yes, it would be one Jim Harbaugh who was 207 00:11:00,480 --> 00:11:03,640 Speaker 1: coach of the forty Niners and when Kaepernick was quarterback 208 00:11:03,679 --> 00:11:05,760 Speaker 1: of the forty Niners and they went to the Super Bowl. 209 00:11:06,200 --> 00:11:09,440 Speaker 1: Uh In, So there you go. And in that game, 210 00:11:09,679 --> 00:11:12,160 Speaker 1: Jim Harbaugh coach the forty Niners and his brother John 211 00:11:12,200 --> 00:11:15,040 Speaker 1: coached the Baltimore Ravens at the time. But Kaepernick really 212 00:11:15,080 --> 00:11:18,560 Speaker 1: burst onto the scene. He was an exciting, electrifying player. 213 00:11:19,000 --> 00:11:21,760 Speaker 1: And this is going to be interesting because over the weekend, 214 00:11:22,040 --> 00:11:24,960 Speaker 1: who Michigan helds It's a spring game and and Colin 215 00:11:25,040 --> 00:11:29,280 Speaker 1: Kaepernick the honorary captain. More than anything, Jim Harbaugh is 216 00:11:29,320 --> 00:11:33,440 Speaker 1: telling the National Football League this guy is still relevant. 217 00:11:33,720 --> 00:11:37,559 Speaker 1: He's here, he's playing, he's available, he should be in 218 00:11:37,600 --> 00:11:40,679 Speaker 1: the National Football League. And I'm proud his heck to 219 00:11:40,720 --> 00:11:43,280 Speaker 1: put him out here as an honorary captain on our field. 220 00:11:44,000 --> 00:11:46,880 Speaker 1: Up next down the show, we speak with Tamika Tremalio, 221 00:11:47,200 --> 00:11:51,560 Speaker 1: executive director of the NBA Players Association, that straight ahead 222 00:11:51,720 --> 00:11:54,000 Speaker 1: on Bloomberg Business of Sports. I'm Michael bar You can 223 00:11:54,000 --> 00:11:56,440 Speaker 1: follow me on Twitter at Big Bar Sports. I'm on 224 00:11:56,480 --> 00:11:59,000 Speaker 1: Twitter at Scarlett Throom and I'm Mike Lynch on Twitter 225 00:11:59,080 --> 00:12:01,760 Speaker 1: at Lynch e w CPB. And don't forget to catch 226 00:12:01,800 --> 00:12:04,679 Speaker 1: our podcast that's Monday's, Wednesdays and Thursdays and all your 227 00:12:04,679 --> 00:12:08,680 Speaker 1: podcast platforms right here on Bloomberg Instuch Sports from me burgerdo. 228 00:12:10,480 --> 00:12:13,120 Speaker 1: This is the Bloomberg Business of Sports show. We explore 229 00:12:13,160 --> 00:12:15,480 Speaker 1: the big money issues in the world of sports. I'm 230 00:12:15,520 --> 00:12:18,680 Speaker 1: Michael Blam, I'm Scarlett Pool, and I'm Mike Lynch. Today 231 00:12:18,760 --> 00:12:21,959 Speaker 1: we are speaking with the head of the NBA Players Union, 232 00:12:22,120 --> 00:12:25,880 Speaker 1: to Mika Tremalio, who took over as executive director in 233 00:12:26,000 --> 00:12:30,760 Speaker 1: January at an important time for the business of professional basketball. 234 00:12:31,000 --> 00:12:34,679 Speaker 1: To Mika, welcome to the show. Thank you very much. Michael. Well, 235 00:12:34,720 --> 00:12:37,080 Speaker 1: at first I have to start because you're taking over 236 00:12:37,120 --> 00:12:40,760 Speaker 1: for Michelle Roberts, who I have known for for some 237 00:12:40,800 --> 00:12:46,920 Speaker 1: several years now, and uh one great chief to another 238 00:12:47,040 --> 00:12:53,360 Speaker 1: great chief. Did Michelle give you any advice taking over? Oh? Absolutely, so, 239 00:12:53,559 --> 00:12:56,840 Speaker 1: really great question, and you're right, Michelle is certainly a legend, 240 00:12:56,840 --> 00:12:59,560 Speaker 1: and it is obviously a privilege to be able to 241 00:12:59,600 --> 00:13:02,360 Speaker 1: assume this role after her. I will say I actually 242 00:13:02,400 --> 00:13:05,559 Speaker 1: work with Michelle for about fifteen years or so, so 243 00:13:05,880 --> 00:13:08,520 Speaker 1: quite frankly, there have been many lessons that I have 244 00:13:08,679 --> 00:13:12,040 Speaker 1: learned from Michelle over the years. She is really good 245 00:13:12,040 --> 00:13:14,280 Speaker 1: at what she does and has really left the union 246 00:13:14,280 --> 00:13:16,800 Speaker 1: in a great place. But I think the primary thing 247 00:13:16,840 --> 00:13:19,560 Speaker 1: from her perspective is sort of focusing on the business, 248 00:13:19,559 --> 00:13:21,680 Speaker 1: and I think that was part of the reason for 249 00:13:21,840 --> 00:13:24,360 Speaker 1: hiring me, is so that I could really focus on 250 00:13:24,440 --> 00:13:27,600 Speaker 1: sort of this next stage for the players and focusing 251 00:13:27,640 --> 00:13:31,280 Speaker 1: on the business of basketball. So what is the next stage? 252 00:13:31,280 --> 00:13:33,839 Speaker 1: What do you see on your to do list? The 253 00:13:33,840 --> 00:13:37,680 Speaker 1: three biggest challenges you need to tackle? Yeah, so there 254 00:13:37,720 --> 00:13:40,640 Speaker 1: are three challenges. So thank you Scarlett very much for 255 00:13:40,720 --> 00:13:43,080 Speaker 1: teeing that up. I've really been focused on sort of 256 00:13:43,120 --> 00:13:46,800 Speaker 1: what are our business opportunities, looking at the future of basketball, 257 00:13:46,880 --> 00:13:49,760 Speaker 1: and then finally the development and protection of our players. 258 00:13:49,760 --> 00:13:52,440 Speaker 1: So when we talk about the business of basketball, that 259 00:13:52,600 --> 00:13:56,160 Speaker 1: involves c b A that involves global, that involves our 260 00:13:56,280 --> 00:13:59,480 Speaker 1: licensing arm think for fifty. All of those things will 261 00:13:59,520 --> 00:14:02,800 Speaker 1: make up what that looks like. And recognizing that the market, 262 00:14:02,840 --> 00:14:05,200 Speaker 1: of course is changing. And then as we look at 263 00:14:05,240 --> 00:14:08,160 Speaker 1: the future of basketball, we see the role technology is playing, 264 00:14:08,240 --> 00:14:11,040 Speaker 1: We see how we have to engage fans. Differently, we 265 00:14:11,120 --> 00:14:13,480 Speaker 1: now know the platform that our players have from a 266 00:14:13,520 --> 00:14:17,280 Speaker 1: social equity standpoint, so making sure that we're responding appropriately 267 00:14:17,320 --> 00:14:21,120 Speaker 1: to that and our corporate responsibility. Certainly as a union, 268 00:14:21,160 --> 00:14:24,560 Speaker 1: our men are very very generous. They are very focused 269 00:14:24,600 --> 00:14:26,640 Speaker 1: on making sure that they're giving back to the community. 270 00:14:26,680 --> 00:14:29,600 Speaker 1: So the things that we're doing there remain pivotal to 271 00:14:29,720 --> 00:14:32,400 Speaker 1: what we do as an overall union, and certainly what 272 00:14:32,560 --> 00:14:35,400 Speaker 1: our players are doing, all fourgner fifty of them. And 273 00:14:35,440 --> 00:14:38,240 Speaker 1: then finally, as we look at the developmental protection of 274 00:14:38,240 --> 00:14:40,960 Speaker 1: our players, and we're looking at not only physical health 275 00:14:41,000 --> 00:14:44,640 Speaker 1: but mental health, we recognize that during this time period 276 00:14:44,680 --> 00:14:47,280 Speaker 1: there are many individuals who have suffered from a mental 277 00:14:47,280 --> 00:14:50,280 Speaker 1: health perspective, and certainly are men are no different, and 278 00:14:50,320 --> 00:14:52,520 Speaker 1: they will play better as a result of being able 279 00:14:52,520 --> 00:14:55,320 Speaker 1: to sort of offload some of those things and then 280 00:14:55,440 --> 00:14:57,840 Speaker 1: making sure that they're developed for the next stage in 281 00:14:57,880 --> 00:15:00,440 Speaker 1: their career, so that we're giving them opportunity. These were 282 00:15:00,440 --> 00:15:04,080 Speaker 1: exposing them to business experts, and so even at All 283 00:15:04,080 --> 00:15:06,240 Speaker 1: Star this year, we had the opportunity to do a 284 00:15:06,280 --> 00:15:09,320 Speaker 1: business Titan dinner and we had Michael Rubin and Robert 285 00:15:09,400 --> 00:15:12,800 Speaker 1: Kraft and Magic Johnson and David Solomon from Goldman Sachs, 286 00:15:12,840 --> 00:15:14,840 Speaker 1: all of those individuals there to share some of their 287 00:15:14,880 --> 00:15:18,080 Speaker 1: wisdom and to be mentors to our executive committee and 288 00:15:18,080 --> 00:15:20,760 Speaker 1: to some of our players. So that's really where the 289 00:15:20,800 --> 00:15:25,560 Speaker 1: focus is. Ostensibly from the outside, the labor relationship between 290 00:15:25,600 --> 00:15:28,840 Speaker 1: the players Association and the NBA and owners and the 291 00:15:28,840 --> 00:15:31,320 Speaker 1: commissioner seems to be the best, far and above all 292 00:15:31,360 --> 00:15:34,600 Speaker 1: the other major sports. Why do you think that is now? 293 00:15:34,640 --> 00:15:37,360 Speaker 1: I think it is because we are all working towards 294 00:15:37,400 --> 00:15:41,320 Speaker 1: one collective goal. Right. We see the players certainly as 295 00:15:41,360 --> 00:15:44,600 Speaker 1: the biggest asset, and so clearly are the league and 296 00:15:44,640 --> 00:15:47,880 Speaker 1: the owners have recognized that, and there is a tendency 297 00:15:47,920 --> 00:15:50,920 Speaker 1: and thought that all boats can rise in this instance, right, 298 00:15:50,960 --> 00:15:53,280 Speaker 1: And so I think that's part of it. I also 299 00:15:53,360 --> 00:15:56,520 Speaker 1: think sort of living through COVID has taught us all 300 00:15:56,600 --> 00:15:59,440 Speaker 1: a lot, and we recognize that we can do so 301 00:15:59,560 --> 00:16:03,000 Speaker 1: much more were together, um and better if we're together 302 00:16:03,240 --> 00:16:05,480 Speaker 1: as opposed to sort of running at it apart. And 303 00:16:05,520 --> 00:16:08,600 Speaker 1: so I am grateful to have inherited is such a 304 00:16:08,640 --> 00:16:12,520 Speaker 1: great relationship. But it's also a relationship that I think 305 00:16:12,600 --> 00:16:15,320 Speaker 1: we are really focused on the players and how they're 306 00:16:15,320 --> 00:16:18,640 Speaker 1: going to continue to grow, not only financially, but also 307 00:16:18,760 --> 00:16:21,680 Speaker 1: from a development standpoint as well. I want to talk 308 00:16:21,720 --> 00:16:24,520 Speaker 1: about women putting a what for and why whipping on 309 00:16:24,680 --> 00:16:29,000 Speaker 1: the sports business world because I have and I'm very 310 00:16:29,040 --> 00:16:32,040 Speaker 1: happy to see it. And where do you see that 311 00:16:32,120 --> 00:16:36,360 Speaker 1: going down the road and all those well I can't 312 00:16:36,360 --> 00:16:41,000 Speaker 1: say that word. All those stereotypes are just getting shattered. 313 00:16:41,480 --> 00:16:45,240 Speaker 1: Uh where do you see it going? Yeah? Well, for certain, 314 00:16:45,320 --> 00:16:47,320 Speaker 1: we all know that if you can see it, you 315 00:16:47,320 --> 00:16:49,360 Speaker 1: can be it, right, And I think for certain, as 316 00:16:49,400 --> 00:16:53,720 Speaker 1: we see more women in these roles, we recognize that 317 00:16:53,880 --> 00:16:57,000 Speaker 1: it also makes it such that other women, other girls, 318 00:16:57,080 --> 00:16:59,320 Speaker 1: believe it to be possible, and so I think that 319 00:16:59,440 --> 00:17:02,360 Speaker 1: that is phenomenal. I will also tell you, just like 320 00:17:02,440 --> 00:17:05,000 Speaker 1: I am not the first in this situation, I am 321 00:17:05,040 --> 00:17:08,040 Speaker 1: incredibly proud to be the second, and I hope there 322 00:17:08,080 --> 00:17:10,359 Speaker 1: will be a third and a fourth. And so you know, 323 00:17:10,440 --> 00:17:12,080 Speaker 1: one of the things that I think will be so 324 00:17:12,200 --> 00:17:15,960 Speaker 1: inspiring as we stop saying the first right, and that 325 00:17:16,080 --> 00:17:18,920 Speaker 1: we are seeing this more often because we recognize that 326 00:17:19,040 --> 00:17:21,920 Speaker 1: other individuals can do this, and little girls can dream 327 00:17:21,960 --> 00:17:24,840 Speaker 1: about doing things differently than than perhaps I had the 328 00:17:24,880 --> 00:17:27,840 Speaker 1: opportunity to dream about. At some point there will be 329 00:17:27,840 --> 00:17:30,760 Speaker 1: a first woman head coach as well in the n 330 00:17:30,800 --> 00:17:34,480 Speaker 1: b A. What are what do you think the players? 331 00:17:35,200 --> 00:17:37,320 Speaker 1: How do you think they would contend with that or 332 00:17:37,440 --> 00:17:39,199 Speaker 1: is that something that they want? Has this come up 333 00:17:39,200 --> 00:17:41,160 Speaker 1: at all in any of your discussions with the players, 334 00:17:42,200 --> 00:17:45,840 Speaker 1: You know, it has not come up directly in my discussions. However, 335 00:17:46,440 --> 00:17:49,000 Speaker 1: you can see that they are very open to it, 336 00:17:49,200 --> 00:17:53,080 Speaker 1: right and you can certainly see myself well, because they 337 00:17:53,119 --> 00:17:55,639 Speaker 1: have hired Michelle in this role. They hired me in 338 00:17:55,640 --> 00:17:58,439 Speaker 1: this role, So I think they're seeing that obviously, women 339 00:17:58,480 --> 00:18:00,960 Speaker 1: can be in leadership roles. There's that women can be 340 00:18:01,040 --> 00:18:03,600 Speaker 1: great coaches. We have seen it already, you know, at 341 00:18:03,600 --> 00:18:06,880 Speaker 1: the collegiate level, obviously women taking on head coach positions. 342 00:18:06,960 --> 00:18:09,160 Speaker 1: Last night, I was actually at the game and they 343 00:18:09,160 --> 00:18:12,639 Speaker 1: were honoring HBCUs and they showed um Tuskegee and the 344 00:18:12,680 --> 00:18:15,400 Speaker 1: first female coach of their football team like, those are 345 00:18:15,440 --> 00:18:18,160 Speaker 1: things that you're gonna you're seeing, And certainly our men 346 00:18:18,200 --> 00:18:21,600 Speaker 1: are incredibly supportive of that. They're supportive of seeing women 347 00:18:21,640 --> 00:18:25,080 Speaker 1: in leadership roles for certain um, but they also are 348 00:18:25,320 --> 00:18:28,960 Speaker 1: supportive even of our w n b A UM their colleagues. 349 00:18:29,000 --> 00:18:31,080 Speaker 1: They do a lot to make sure that they're engaged 350 00:18:31,119 --> 00:18:32,760 Speaker 1: with them and that they're lifting them up. So I 351 00:18:32,760 --> 00:18:34,760 Speaker 1: think this is just going to be one of those 352 00:18:34,800 --> 00:18:37,280 Speaker 1: things that will happen as a result of that. Does 353 00:18:37,320 --> 00:18:40,280 Speaker 1: the w n b A need the NBA to be 354 00:18:40,720 --> 00:18:45,600 Speaker 1: more proactive in order to thrive? You are absolutely right 355 00:18:45,680 --> 00:18:48,639 Speaker 1: when we recognize that, Mike, that that is something that 356 00:18:48,680 --> 00:18:51,120 Speaker 1: we really need to do and to be focused on. 357 00:18:51,480 --> 00:18:54,280 Speaker 1: And our men are already doing it right. They are 358 00:18:54,320 --> 00:18:58,840 Speaker 1: attending the games, they're participating in joint marketing events. I 359 00:18:58,840 --> 00:19:01,159 Speaker 1: know you've probably seen Marshall's as a leap that have 360 00:19:01,240 --> 00:19:03,080 Speaker 1: not only been with our men, but they've been with 361 00:19:03,119 --> 00:19:06,159 Speaker 1: the women as well, and so that is a significant 362 00:19:06,200 --> 00:19:08,320 Speaker 1: part of it. But even here in our office, we 363 00:19:08,600 --> 00:19:11,359 Speaker 1: share our services, we think about things together, we go 364 00:19:11,400 --> 00:19:14,200 Speaker 1: to market together, we look for opportunities that we can 365 00:19:14,200 --> 00:19:17,359 Speaker 1: do things jointly. So there is no question that not 366 00:19:17,480 --> 00:19:20,159 Speaker 1: only you know. I wouldn't say that they absolutely have 367 00:19:20,280 --> 00:19:22,320 Speaker 1: to have us, but I think with us being a 368 00:19:22,359 --> 00:19:25,280 Speaker 1: part of them, that is significant and I think has 369 00:19:25,320 --> 00:19:28,960 Speaker 1: made a huge difference in their success as well. Jamika, 370 00:19:29,200 --> 00:19:33,400 Speaker 1: thank you so much. That's Tamika Tremalio, the NBA Players 371 00:19:33,560 --> 00:19:36,960 Speaker 1: Union Executive. Our next guest is joining us from the 372 00:19:37,040 --> 00:19:40,800 Speaker 1: Valerio Texas Open in Austin. Jenna Currat is the vice 373 00:19:40,800 --> 00:19:44,480 Speaker 1: president and the head of Comcast NBC Universal Sports Tech 374 00:19:44,720 --> 00:19:48,639 Speaker 1: and focuses on finding and developing sports technology startups. Jenna, 375 00:19:48,680 --> 00:19:50,720 Speaker 1: thank you so much for joining us. Thank you as 376 00:19:50,760 --> 00:19:54,040 Speaker 1: an absolute pleasure to be with you now as an 377 00:19:54,040 --> 00:19:58,400 Speaker 1: old coot uh technology. Back in the day that I remember, 378 00:19:58,640 --> 00:20:02,280 Speaker 1: was you know, so guy named Phil screaming back in 379 00:20:02,280 --> 00:20:04,440 Speaker 1: the control booth. All right, I got a line out 380 00:20:04,440 --> 00:20:08,320 Speaker 1: of Shaye Stadium complete with color bars. Let's go and 381 00:20:07,760 --> 00:20:10,159 Speaker 1: then and then you bring in the World Series and 382 00:20:10,200 --> 00:20:13,880 Speaker 1: there you are. Everything has changed so much? How has 383 00:20:13,920 --> 00:20:17,680 Speaker 1: the landscape change when it comes to sports technology? Thank 384 00:20:17,720 --> 00:20:20,520 Speaker 1: you as an absolute pleasure to be with you now 385 00:20:21,080 --> 00:20:24,920 Speaker 1: as an old coot uh technology. Back in the day 386 00:20:24,960 --> 00:20:28,480 Speaker 1: that I remember, was you know some guy named Phil 387 00:20:28,880 --> 00:20:31,280 Speaker 1: screaming back in the control booth. All right, I got 388 00:20:31,280 --> 00:20:33,879 Speaker 1: a line out of Shaye Stadium complete with color bars. 389 00:20:33,960 --> 00:20:36,639 Speaker 1: Let's go and then and then you bring in the 390 00:20:36,680 --> 00:20:40,680 Speaker 1: World Series and there are everything has changed so much? 391 00:20:40,720 --> 00:20:44,920 Speaker 1: How has the landscape change when it comes to sports technology? Oh? 392 00:20:44,960 --> 00:20:47,560 Speaker 1: I couldn't agree with you more. That intersection of sports 393 00:20:47,560 --> 00:20:50,639 Speaker 1: and technology has really taken off. You'll see it, whether 394 00:20:50,720 --> 00:20:54,920 Speaker 1: it's the the yard line in an NFL game, the 395 00:20:55,000 --> 00:20:59,040 Speaker 1: video broadcast overlays, or even seeing the trajectory of the ball. 396 00:20:59,400 --> 00:21:01,720 Speaker 1: You know, be able to watch that when you're watching 397 00:21:01,720 --> 00:21:04,720 Speaker 1: the Valero open all of that technology and when you 398 00:21:04,760 --> 00:21:07,800 Speaker 1: can bring that technology and data into the storytelling, it 399 00:21:07,800 --> 00:21:11,399 Speaker 1: just makes it a much richer, more nuanced understanding of 400 00:21:11,440 --> 00:21:15,720 Speaker 1: the athlete, the amazing athleticism, and the sport itself. So 401 00:21:15,880 --> 00:21:19,960 Speaker 1: you head up UM start Up Partnerships and the Sports 402 00:21:20,000 --> 00:21:23,920 Speaker 1: Tech Accelerator. That means you're looking for startups and new 403 00:21:24,000 --> 00:21:29,760 Speaker 1: ideas that that merge and align with uh Comcast, NBCUniversal's 404 00:21:29,880 --> 00:21:33,119 Speaker 1: approach to sports programming. Can you give us an idea 405 00:21:33,240 --> 00:21:37,200 Speaker 1: of what are some ideas and some some businesses start 406 00:21:37,280 --> 00:21:41,160 Speaker 1: up businesses that have resonated absolutely? Scarlett's great question. So, 407 00:21:41,560 --> 00:21:45,399 Speaker 1: really our opportunity with sports tech is defined fund and 408 00:21:45,440 --> 00:21:48,840 Speaker 1: then fast track the most innovative startups from around the world. 409 00:21:49,160 --> 00:21:52,119 Speaker 1: We are investing them and we're working side by side 410 00:21:52,119 --> 00:21:55,119 Speaker 1: with them to develop that next generation of technology that 411 00:21:55,200 --> 00:21:57,879 Speaker 1: will change the way that we experience sports. And we 412 00:21:57,960 --> 00:22:00,400 Speaker 1: do that. We have eight strategic investment or it it's 413 00:22:00,440 --> 00:22:05,120 Speaker 1: everything for media and entertainment to venue, an event, innovation, athlete, 414 00:22:05,119 --> 00:22:08,120 Speaker 1: player performance. And if you look at our first cohort, 415 00:22:08,160 --> 00:22:11,200 Speaker 1: there are a number of really interesting success stories there. 416 00:22:11,640 --> 00:22:15,240 Speaker 1: You had Eon Media that uses computer vision to look 417 00:22:15,240 --> 00:22:19,520 Speaker 1: at live broadcast UM or an OTP stream or video 418 00:22:19,640 --> 00:22:23,200 Speaker 1: on demand and it allows a sponsor to see every 419 00:22:23,240 --> 00:22:26,199 Speaker 1: single time their logo appeared, the duration, was it at 420 00:22:26,200 --> 00:22:29,320 Speaker 1: the venue event level, was it on the player itself? 421 00:22:29,480 --> 00:22:32,840 Speaker 1: Did a commentator UM as you mentioned earlier, mentioned that 422 00:22:33,280 --> 00:22:36,280 Speaker 1: that sponsor on air where they in a commercial break. 423 00:22:36,359 --> 00:22:39,040 Speaker 1: It gives you a real time picture of the r 424 00:22:39,080 --> 00:22:41,480 Speaker 1: o I of that investment. And you see that so 425 00:22:41,560 --> 00:22:44,160 Speaker 1: often in a social media campaign, but you've never had 426 00:22:44,200 --> 00:22:47,200 Speaker 1: that in the live broadcast, not that level of accuracy before. 427 00:22:47,720 --> 00:22:51,120 Speaker 1: So that's just one example. They worked with a number 428 00:22:51,119 --> 00:22:54,040 Speaker 1: of the partners in our consortium kind of earned commercial 429 00:22:54,080 --> 00:22:57,439 Speaker 1: deals from that, I think one of the unique differentiations 430 00:22:57,480 --> 00:23:00,080 Speaker 1: about our program is the fact that we have of 431 00:23:00,119 --> 00:23:03,320 Speaker 1: our sports partner consortium, and if you look at NBC 432 00:23:03,400 --> 00:23:06,720 Speaker 1: obviously you can appreciate we have NBC Sports and Sky Sports, 433 00:23:07,160 --> 00:23:10,040 Speaker 1: UH spectacres where we own the flyers, we own well 434 00:23:10,160 --> 00:23:15,480 Speaker 1: Fargo Center, We've got the Golf Channel. Amazing portfolio of 435 00:23:15,520 --> 00:23:18,760 Speaker 1: sports where we could have just played with that set 436 00:23:18,760 --> 00:23:22,520 Speaker 1: of assets and given really incredible access to the founders 437 00:23:22,520 --> 00:23:25,320 Speaker 1: that are chosen for our program, but we decided to 438 00:23:25,400 --> 00:23:28,200 Speaker 1: make it a little bit of a bigger vision and opportunity, 439 00:23:28,280 --> 00:23:31,080 Speaker 1: so we brought an external sports partners and they were 440 00:23:31,080 --> 00:23:34,080 Speaker 1: all intentionally chosen because they build off of our media rights. 441 00:23:34,160 --> 00:23:37,199 Speaker 1: They build off of our sponsorship investments. So we have 442 00:23:37,280 --> 00:23:42,159 Speaker 1: NASCAR obviously we broadcast the back half of the season 443 00:23:42,200 --> 00:23:44,840 Speaker 1: with NASCAR. We have a ten year title sponsorship. On 444 00:23:44,840 --> 00:23:49,120 Speaker 1: the Exfinity side of our business, very data tech driven company, 445 00:23:49,160 --> 00:23:52,720 Speaker 1: Comcast Business even powers about thirteen of the tracks. We 446 00:23:52,800 --> 00:23:55,639 Speaker 1: have w w E that joined us in the fall, 447 00:23:55,800 --> 00:23:59,000 Speaker 1: along with PGA Tour. Again we have got the Golf 448 00:23:59,080 --> 00:24:02,840 Speaker 1: Channel and I and Type partnership with PGA Tour. We're 449 00:24:02,920 --> 00:24:06,440 Speaker 1: innovating side by side with them to enhance that storytelling. 450 00:24:07,000 --> 00:24:10,080 Speaker 1: And w w E Joe Pacca is their exclusive home 451 00:24:10,200 --> 00:24:13,960 Speaker 1: for for UM w w E events. And then we 452 00:24:14,040 --> 00:24:16,439 Speaker 1: also have three Olympic partners as well, so we have 453 00:24:16,600 --> 00:24:21,800 Speaker 1: USA Ski and Snowboard, USA Swimming, and us USA Cycling, 454 00:24:21,800 --> 00:24:24,560 Speaker 1: and so those are just important partnerships that all have 455 00:24:24,760 --> 00:24:30,040 Speaker 1: interesting UM innovation needs and challenges and gaps to enhance 456 00:24:30,240 --> 00:24:33,600 Speaker 1: and help athletes to bringing fans closer to the action 457 00:24:33,640 --> 00:24:36,480 Speaker 1: on the field. All right, Jenny, So as we speak, 458 00:24:36,520 --> 00:24:40,760 Speaker 1: you're in Austin, Texas UM at the Valero Texas open Um. 459 00:24:40,800 --> 00:24:42,800 Speaker 1: What are we going to see in terms of innovation 460 00:24:42,840 --> 00:24:46,119 Speaker 1: and technology? Maybe not immediately this weekend, but what is 461 00:24:46,119 --> 00:24:49,960 Speaker 1: the trend these days? Well, I think it's I love 462 00:24:49,960 --> 00:24:52,280 Speaker 1: that you asked about this time together. This is a 463 00:24:52,280 --> 00:24:56,320 Speaker 1: really unique opportunity where we're bringing our founders together with 464 00:24:56,359 --> 00:24:59,679 Speaker 1: our sports partners. We lucked out with what may not 465 00:24:59,760 --> 00:25:02,880 Speaker 1: ever occur again, which is four of our sports partners 466 00:25:02,880 --> 00:25:06,360 Speaker 1: holding three major sporting events all within our driving distance. 467 00:25:06,960 --> 00:25:09,879 Speaker 1: So over the weekend we were at NASCAR Circuit of 468 00:25:09,920 --> 00:25:13,240 Speaker 1: America's race in Austin. We got a behind the scenes 469 00:25:13,320 --> 00:25:16,040 Speaker 1: tech tour of the operations. We've got to go inside 470 00:25:16,440 --> 00:25:21,000 Speaker 1: the petty UM truck to see the all the tools 471 00:25:20,960 --> 00:25:23,800 Speaker 1: of the cars, talk to the pit through crew drivers, 472 00:25:23,800 --> 00:25:27,359 Speaker 1: and really understand all the aspects of that sport. And 473 00:25:27,400 --> 00:25:30,200 Speaker 1: I love that they reminded us that they're hiring more 474 00:25:30,240 --> 00:25:33,760 Speaker 1: engineers than they are mechanics in that UM that sport. 475 00:25:34,160 --> 00:25:36,399 Speaker 1: And then here we are today at the Valero Open, 476 00:25:36,480 --> 00:25:39,920 Speaker 1: we'll get behind the scene tour of shot Link technology 477 00:25:40,080 --> 00:25:42,880 Speaker 1: how they're really bringing that vision at every shot live 478 00:25:43,040 --> 00:25:46,160 Speaker 1: to life, and then we'll be spending time with our 479 00:25:46,359 --> 00:25:50,680 Speaker 1: NBC production team really understanding how they bring the whole 480 00:25:50,720 --> 00:25:54,200 Speaker 1: storytelling of a very unique sport when it comes to, 481 00:25:54,359 --> 00:25:57,639 Speaker 1: frankly doing the coverage because you've got different players different 482 00:25:57,640 --> 00:26:00,720 Speaker 1: times over you know, a hundred and fifty acres of UM. 483 00:26:00,760 --> 00:26:04,080 Speaker 1: It's a really unique production UM and storytelling at the tournament, 484 00:26:04,560 --> 00:26:07,320 Speaker 1: and then we'll go from there to WrestleMania. So it's 485 00:26:07,400 --> 00:26:11,360 Speaker 1: quite an opportunity to deepen those relationships that the sports 486 00:26:11,359 --> 00:26:15,880 Speaker 1: partners have. The HR assigned a commercial advisor from the 487 00:26:16,000 --> 00:26:19,200 Speaker 1: Partner Consortium, but this is also an opportunity to meet 488 00:26:19,200 --> 00:26:21,480 Speaker 1: all the other partners and what we're finding is it's 489 00:26:21,760 --> 00:26:24,800 Speaker 1: really unlocking a number of new pilots and proof of 490 00:26:24,880 --> 00:26:28,639 Speaker 1: concepts to really test and experiment with their technology so 491 00:26:28,680 --> 00:26:30,680 Speaker 1: that we can learn from them, push the status quo, 492 00:26:30,760 --> 00:26:35,200 Speaker 1: integrate that technology into our storytelling, and um really advanced 493 00:26:35,240 --> 00:26:38,040 Speaker 1: their business because they have an opportunity to prove their 494 00:26:38,080 --> 00:26:42,080 Speaker 1: worth and earn commercial opportunities to build their business. So 495 00:26:42,119 --> 00:26:44,280 Speaker 1: I'm curious because we often speak with a lot of 496 00:26:44,600 --> 00:26:48,280 Speaker 1: vcs who are obviously investing in startup businesses as well, 497 00:26:48,359 --> 00:26:51,760 Speaker 1: and the way that they figure out who they're going 498 00:26:51,800 --> 00:26:55,720 Speaker 1: to invest in often is based on the founder. They'd 499 00:26:55,760 --> 00:26:57,520 Speaker 1: like to talk about, how they invest in the team, 500 00:26:57,560 --> 00:27:01,800 Speaker 1: the people, the entrepreneur him or self, and the idea 501 00:27:01,840 --> 00:27:06,520 Speaker 1: can always be tweaked or altered or adapted, or it 502 00:27:06,520 --> 00:27:09,720 Speaker 1: can evolve. Are you do approach things the same way 503 00:27:09,800 --> 00:27:12,080 Speaker 1: or are you looking at the idea first given that 504 00:27:12,160 --> 00:27:14,920 Speaker 1: you have specific ideas of how to apply it commercially. 505 00:27:16,359 --> 00:27:20,040 Speaker 1: We are looking at the founders. There's really three main criteria. 506 00:27:21,040 --> 00:27:23,600 Speaker 1: The first is it need to have partner fits, so 507 00:27:23,640 --> 00:27:26,240 Speaker 1: they need to be innovating in an area where there's 508 00:27:26,240 --> 00:27:29,520 Speaker 1: an innovation need, a gap or a priority for one 509 00:27:29,920 --> 00:27:32,040 Speaker 1: or more of our sports partners. So we really do 510 00:27:32,119 --> 00:27:35,520 Speaker 1: look for partner alignment because at the end of the day, 511 00:27:35,640 --> 00:27:37,879 Speaker 1: our partners are right there with us helping us to 512 00:27:38,280 --> 00:27:41,920 Speaker 1: the ten companies that come into the Accelerator program because 513 00:27:41,920 --> 00:27:43,560 Speaker 1: they're going to work side by side with them and 514 00:27:43,680 --> 00:27:47,159 Speaker 1: test and experiment in it. Right, So partner alignment and 515 00:27:47,200 --> 00:27:50,240 Speaker 1: fit is a huge piece of the program. The second 516 00:27:50,280 --> 00:27:52,560 Speaker 1: is really the technology itself. Do we have line of 517 00:27:52,600 --> 00:27:55,360 Speaker 1: sight of pilots and proof of concepts that we can 518 00:27:55,359 --> 00:27:58,160 Speaker 1: do in the program, but far beyond that, but again 519 00:27:58,280 --> 00:28:01,120 Speaker 1: is just going to elevate the game on a storytelling 520 00:28:01,160 --> 00:28:04,960 Speaker 1: from a broadcasting standpoint all the way to knit degree 521 00:28:04,960 --> 00:28:09,359 Speaker 1: operations that can bring in cost savings or more efficiency 522 00:28:09,480 --> 00:28:13,320 Speaker 1: or allow us to to personalize content and deliver it 523 00:28:13,400 --> 00:28:17,760 Speaker 1: to fans with diverse taste in a much more expedient way. 524 00:28:17,920 --> 00:28:20,800 Speaker 1: But the last piece in Scarlett, you are right on 525 00:28:20,840 --> 00:28:23,560 Speaker 1: this one. It really comes down to the founders and 526 00:28:23,600 --> 00:28:25,960 Speaker 1: so when we bring them in and we interview them, 527 00:28:26,000 --> 00:28:28,600 Speaker 1: they get to do an overview of their company. We 528 00:28:28,600 --> 00:28:30,720 Speaker 1: asked them all the tough questions and we really do 529 00:28:30,840 --> 00:28:35,840 Speaker 1: look for coachable UH founders in that program because at 530 00:28:35,880 --> 00:28:37,680 Speaker 1: the end of the day, you want somebody that has 531 00:28:37,680 --> 00:28:40,800 Speaker 1: a strong conviction in their vision, but really wants a 532 00:28:40,880 --> 00:28:43,520 Speaker 1: deep customer understanding and learning and that's what they get 533 00:28:43,560 --> 00:28:47,760 Speaker 1: in this twelve week program to really test their assumptions, 534 00:28:47,960 --> 00:28:51,400 Speaker 1: try to find really true product market fit so that 535 00:28:51,480 --> 00:28:55,320 Speaker 1: they can build a revenue sustainable business. Well, I love 536 00:28:55,480 --> 00:29:00,520 Speaker 1: that you have partnerships with NASCAR, NHL, NASCAR of the 537 00:29:00,640 --> 00:29:06,800 Speaker 1: w w E, NASCAR, A NASCAR, Gulf NASCAR. Did I 538 00:29:06,800 --> 00:29:10,680 Speaker 1: mentioned Nascar? I'll be quiet because I'm a NASCAR fan. So, 539 00:29:10,800 --> 00:29:14,640 Speaker 1: Jenna Nascar, let me ask you this question. How this 540 00:29:16,840 --> 00:29:20,520 Speaker 1: As a fan of a lot of sports, how do 541 00:29:20,600 --> 00:29:24,239 Speaker 1: you get the insight of the fan behavior and the 542 00:29:24,280 --> 00:29:28,960 Speaker 1: trends related to innovation and technology. You have to be 543 00:29:29,080 --> 00:29:33,400 Speaker 1: there at the track to really see the fan engagement. 544 00:29:34,280 --> 00:29:37,680 Speaker 1: NASCAR is very unique. People come, they will camp. It 545 00:29:37,800 --> 00:29:40,560 Speaker 1: is a weekend affair. The access that you get to 546 00:29:40,640 --> 00:29:44,680 Speaker 1: the drivers, to the cars is really truly unpreceded it 547 00:29:44,800 --> 00:29:49,120 Speaker 1: compared to any other sport out there. Uh, it was amazing. 548 00:29:49,200 --> 00:29:51,520 Speaker 1: On Sunday. You know, we were in the suite, but 549 00:29:51,560 --> 00:29:54,280 Speaker 1: we spent more of the time walking around in the garage. 550 00:29:54,640 --> 00:29:57,040 Speaker 1: We got to go into the petty trailer and see 551 00:29:57,200 --> 00:29:59,720 Speaker 1: you know, the second car, all the tools to be 552 00:29:59,720 --> 00:30:03,800 Speaker 1: able to talk to the pit crew and understand what 553 00:30:03,880 --> 00:30:05,720 Speaker 1: is it like to jump over the wall to be 554 00:30:05,760 --> 00:30:08,000 Speaker 1: the person that is getting as much gas into that 555 00:30:08,080 --> 00:30:11,600 Speaker 1: car as possible. By the way, I'm sorry to interrupted 556 00:30:11,680 --> 00:30:15,760 Speaker 1: bar is so excited right now. I get really excited 557 00:30:15,760 --> 00:30:18,600 Speaker 1: about this as well, because he's sitting there getting as 558 00:30:18,680 --> 00:30:22,040 Speaker 1: much gas into that vehicles v can while his partners, 559 00:30:22,120 --> 00:30:25,160 Speaker 1: all five of them, have this amazing choreography to change 560 00:30:25,160 --> 00:30:28,880 Speaker 1: out those tires and get back safely over the wall 561 00:30:29,320 --> 00:30:31,120 Speaker 1: and then wait and see how much gas do we 562 00:30:31,160 --> 00:30:32,719 Speaker 1: get in and send that data up to the pit 563 00:30:32,880 --> 00:30:35,840 Speaker 1: crew chief so that they can calculate how many more 564 00:30:35,880 --> 00:30:39,160 Speaker 1: laps can they do, and then analyze the tires right 565 00:30:39,200 --> 00:30:41,280 Speaker 1: there at the side of the track as well to 566 00:30:41,360 --> 00:30:44,880 Speaker 1: understand what's the wear and tear based on the weather, 567 00:30:45,080 --> 00:30:49,080 Speaker 1: the camera of the track, and so I get into 568 00:30:49,120 --> 00:30:51,280 Speaker 1: the technology side of it. And that's probably one of 569 00:30:51,280 --> 00:30:53,880 Speaker 1: the reasons I am a fan of NASCAR because it 570 00:30:54,000 --> 00:30:57,000 Speaker 1: is such a data driven sport. I knew I liked 571 00:30:57,040 --> 00:31:03,040 Speaker 1: you for many reasons. Hey, Jenneral, like many of of 572 00:31:03,040 --> 00:31:06,440 Speaker 1: of us sports fans growing up, always bought the cheap 573 00:31:06,440 --> 00:31:09,360 Speaker 1: ticket and then scouted out down below, and I'd find 574 00:31:09,520 --> 00:31:12,240 Speaker 1: a box seat that hadn't been used by the first porter, 575 00:31:12,680 --> 00:31:14,440 Speaker 1: and I sort of sneaked down there. Now I was 576 00:31:14,480 --> 00:31:17,600 Speaker 1: researching one of your programs you have here only maybe 577 00:31:17,600 --> 00:31:20,280 Speaker 1: one of your founders dibbs, d I b Z, where 578 00:31:20,280 --> 00:31:23,720 Speaker 1: you can actually text message and upgrade your seat as 579 00:31:23,760 --> 00:31:25,760 Speaker 1: the game is going on, and do it for real 580 00:31:26,160 --> 00:31:28,800 Speaker 1: and under a minute. It is. It is exactly that 581 00:31:28,920 --> 00:31:30,520 Speaker 1: use case that you talked about, where you go and 582 00:31:30,560 --> 00:31:32,520 Speaker 1: you think, man, I wish I spurned for those tickets 583 00:31:32,600 --> 00:31:35,440 Speaker 1: down there, and no one's sitting there, and so all 584 00:31:35,520 --> 00:31:40,040 Speaker 1: within text message, you basically get an option of good, better, best. 585 00:31:40,080 --> 00:31:42,000 Speaker 1: You can see the seats, you can choose the seats 586 00:31:42,000 --> 00:31:44,880 Speaker 1: you want, pay for them, all through text message, and 587 00:31:45,000 --> 00:31:47,000 Speaker 1: move right to your new seats. And so if you 588 00:31:47,040 --> 00:31:50,280 Speaker 1: think about whether that is the Braves who piloted the 589 00:31:50,360 --> 00:31:55,680 Speaker 1: technology and really discovered that there was untapped revenue opportunity 590 00:31:55,680 --> 00:31:58,040 Speaker 1: for people who wanted to upgrade to a better seat. 591 00:31:58,080 --> 00:32:00,400 Speaker 1: So there are you know, ticket sales left on the 592 00:32:00,440 --> 00:32:03,520 Speaker 1: table that they're now able to realize. But to your point, 593 00:32:03,840 --> 00:32:06,560 Speaker 1: if you've got better seeds, you're more engaged in the game, 594 00:32:06,560 --> 00:32:08,440 Speaker 1: you're gonna stay all the way through, You're gonna enjoy 595 00:32:08,480 --> 00:32:11,480 Speaker 1: another beer then you maybe would have otherwise, And it's 596 00:32:11,560 --> 00:32:14,320 Speaker 1: just a better fan experience. So Gibbs is really an 597 00:32:14,320 --> 00:32:19,080 Speaker 1: interesting one. It's such of a simple, frictionless experience for 598 00:32:19,160 --> 00:32:22,920 Speaker 1: the fan. Behind the scenes, they're handling all the complexity 599 00:32:22,960 --> 00:32:26,479 Speaker 1: of this text based platform. But there's numerous use cases 600 00:32:26,520 --> 00:32:30,720 Speaker 1: that could be upgrading sweeps at perhaps the Valero Open. 601 00:32:30,960 --> 00:32:33,720 Speaker 1: So you're getting a sense of the pilots and proof 602 00:32:33,720 --> 00:32:36,080 Speaker 1: of concepts that we get to test out when we're 603 00:32:36,120 --> 00:32:39,000 Speaker 1: at events like this because we're here with our sports 604 00:32:39,040 --> 00:32:42,440 Speaker 1: partners who are the decision makers to make those experiences happen. 605 00:32:42,640 --> 00:32:44,200 Speaker 1: I love that. So you don't you don't have the 606 00:32:44,280 --> 00:32:52,320 Speaker 1: usher tapping you on the shoulders all the time. Must 607 00:32:52,320 --> 00:32:58,320 Speaker 1: be in the front room. So Jenna looking ahead to 608 00:32:58,400 --> 00:33:04,320 Speaker 1: the summerlinth Pikes are any of these businesses? Um these startups? 609 00:33:04,760 --> 00:33:07,760 Speaker 1: Do you envision them being part of the viewing experience 610 00:33:07,920 --> 00:33:10,640 Speaker 1: for folks who are tuning in from home? What might 611 00:33:10,680 --> 00:33:13,760 Speaker 1: that look like for someone who's watching the summer games. 612 00:33:13,800 --> 00:33:16,800 Speaker 1: So Headvantage is one of the companies that's in our 613 00:33:16,840 --> 00:33:20,320 Speaker 1: current cohort right now, and they have developed this amazing 614 00:33:20,360 --> 00:33:23,160 Speaker 1: technology that allows you to see through the eyes of 615 00:33:23,200 --> 00:33:26,760 Speaker 1: the athlete. So imagine if you are um, want to 616 00:33:26,800 --> 00:33:31,480 Speaker 1: see that winning touchdown pass through the eyes of Colin 617 00:33:31,600 --> 00:33:35,520 Speaker 1: Cup catching it right, or you want to see what 618 00:33:35,600 --> 00:33:38,120 Speaker 1: does Rory Michael Roy see when he's lining up and 619 00:33:38,160 --> 00:33:42,080 Speaker 1: looking at the put um. This is amazing technology that 620 00:33:42,800 --> 00:33:46,120 Speaker 1: is embedded into the helmet of an NFL player or 621 00:33:46,200 --> 00:33:49,200 Speaker 1: within the bill of a golf player that gets you 622 00:33:49,240 --> 00:33:51,400 Speaker 1: into the mind of the athlete. And so I would 623 00:33:51,480 --> 00:33:53,920 Speaker 1: love nothing more than to be able to get a 624 00:33:53,960 --> 00:33:58,280 Speaker 1: sense for what those athletes are are facing in Winner Sports, 625 00:33:58,440 --> 00:34:00,680 Speaker 1: isn't a great example of it wouldn't be amazing to 626 00:34:00,760 --> 00:34:03,680 Speaker 1: know what Chloe Kim, what that experience is like when 627 00:34:03,720 --> 00:34:07,160 Speaker 1: she's spinning in the half fights and getting so there's yeah, exactly. 628 00:34:07,280 --> 00:34:11,160 Speaker 1: There's just amazing ways for us to to leverage that technology. 629 00:34:11,200 --> 00:34:13,600 Speaker 1: And you've seen pieces of that with NASCAR where you 630 00:34:13,640 --> 00:34:17,239 Speaker 1: see sort of the perspective of the driver. This is 631 00:34:17,239 --> 00:34:20,680 Speaker 1: bringing that accessibility just so many more sports. Jen Cure, 632 00:34:20,920 --> 00:34:24,319 Speaker 1: vice president in the head of Comcast NBC Universal Sports Tech, 633 00:34:24,440 --> 00:34:27,719 Speaker 1: thank you so much for joining us. Absolute pleasure being 634 00:34:27,760 --> 00:34:31,759 Speaker 1: with you. Thank you great interviews for this week's show. 635 00:34:32,400 --> 00:34:36,640 Speaker 1: Jenne Cure, I just I just remember the time back 636 00:34:36,680 --> 00:34:40,600 Speaker 1: in the day when you still had snow on the 637 00:34:40,640 --> 00:34:43,360 Speaker 1: TV set and you're trying to make sure that the 638 00:34:43,440 --> 00:34:46,200 Speaker 1: Rabbit Ears are all tuned in. And I'm trying to 639 00:34:46,239 --> 00:34:49,600 Speaker 1: watch the nineteen seventies six Daytona five hundred, which is 640 00:34:49,640 --> 00:34:51,680 Speaker 1: still one of the best ones ever in the history 641 00:34:52,120 --> 00:34:56,960 Speaker 1: of NASCAR, and compare that to today. Uh, and the 642 00:34:56,960 --> 00:35:01,520 Speaker 1: technology that NBC has it is amazing. Scarlet, I'm still 643 00:35:01,640 --> 00:35:04,120 Speaker 1: picturing the Rabbity Ears with the aluminum foil on top, 644 00:35:04,560 --> 00:35:07,719 Speaker 1: the better reception. Um. I think it's so exciting the 645 00:35:07,760 --> 00:35:10,839 Speaker 1: way that they can make the game come alive and 646 00:35:10,960 --> 00:35:15,359 Speaker 1: give you a bird's eye perspective, the insider look at 647 00:35:15,400 --> 00:35:19,359 Speaker 1: the way that the athlete is is uh taking the 648 00:35:19,400 --> 00:35:22,680 Speaker 1: field or seeing the course. Um, it's like a video 649 00:35:22,719 --> 00:35:25,040 Speaker 1: game come to life, which is kind of what I 650 00:35:25,040 --> 00:35:26,640 Speaker 1: was thinking the entire time she was describing it. And 651 00:35:26,640 --> 00:35:30,080 Speaker 1: of course Lynch, when it comes to actually attending the games, 652 00:35:30,440 --> 00:35:32,759 Speaker 1: you get something else entirely right. You can get an 653 00:35:32,840 --> 00:35:36,120 Speaker 1: upgrade and and you know within seconds on your phone, 654 00:35:36,160 --> 00:35:39,200 Speaker 1: as opposed to hoping that the usher turns away. So 655 00:35:39,239 --> 00:35:40,839 Speaker 1: that you can run down to the seat. Well, this 656 00:35:40,880 --> 00:35:44,720 Speaker 1: program is called DIBs d I b Z DIPS, and 657 00:35:45,280 --> 00:35:47,880 Speaker 1: you know, I love that. I just love this because 658 00:35:48,000 --> 00:35:51,320 Speaker 1: we've all done this. We either get the cheapest sicket 659 00:35:51,360 --> 00:35:53,600 Speaker 1: you can get and then you're sort of scouting around 660 00:35:53,680 --> 00:35:55,719 Speaker 1: the first two winnings, or if it's a basketball game, 661 00:35:55,760 --> 00:35:57,960 Speaker 1: the first quarter, if nobody shows up on those seats, 662 00:35:58,200 --> 00:36:00,200 Speaker 1: you get down with butterflies in your stomach, but you 663 00:36:00,239 --> 00:36:01,759 Speaker 1: have to walk in like you belong there and you 664 00:36:01,840 --> 00:36:04,040 Speaker 1: sit down and there's always the fear of every time 665 00:36:04,040 --> 00:36:05,880 Speaker 1: when actually came down the aisle, here it is I'm 666 00:36:05,880 --> 00:36:09,680 Speaker 1: getting booted out. Well, now within a minute you can 667 00:36:09,719 --> 00:36:11,839 Speaker 1: get a text message and say hey I got three 668 00:36:11,840 --> 00:36:14,080 Speaker 1: in the road, number four by the Brave stug out. 669 00:36:14,160 --> 00:36:16,439 Speaker 1: Come on down and you can sit there the rest 670 00:36:16,440 --> 00:36:18,360 Speaker 1: of the game and the butterflies are gone and you 671 00:36:18,360 --> 00:36:21,319 Speaker 1: can sit there like this is mine and I can 672 00:36:21,640 --> 00:36:25,879 Speaker 1: great great program. Yeah, absolutely during the game. I don't 673 00:36:25,920 --> 00:36:28,600 Speaker 1: know what you're talking about. I've never done that before 674 00:36:28,719 --> 00:36:32,200 Speaker 1: in my life at the old Tiger Stadium at Michigan 675 00:36:32,280 --> 00:36:34,400 Speaker 1: and Trumbull. I don't know what you're talking about, Scart, 676 00:36:34,400 --> 00:36:36,640 Speaker 1: I don't know what the man is talking about you'll 677 00:36:36,680 --> 00:36:39,200 Speaker 1: never find evidence of bar sitting anywhere but in his seat. 678 00:36:39,440 --> 00:36:45,319 Speaker 1: That's right, You'll never find evidence. We also talked to 679 00:36:45,400 --> 00:36:53,040 Speaker 1: Tamika Tremalio because with Michelle Roberts, who was just fantastic 680 00:36:53,520 --> 00:36:58,880 Speaker 1: in that job with the NBA union. Uh And Tamika 681 00:36:59,600 --> 00:37:02,319 Speaker 1: uh said it. Yeah, she's got big shoes to fill, 682 00:37:02,520 --> 00:37:04,759 Speaker 1: but that's a person that can do it in a 683 00:37:04,800 --> 00:37:08,640 Speaker 1: hurryscar Yeah, and she comes to the table ready, she 684 00:37:08,719 --> 00:37:11,399 Speaker 1: comes to the negotiating table ready to do just that. 685 00:37:11,719 --> 00:37:15,560 Speaker 1: I'm really intrigued Lynch by the point on the w 686 00:37:15,760 --> 00:37:18,480 Speaker 1: n b A and its relationship with the NBA, because 687 00:37:18,520 --> 00:37:20,919 Speaker 1: so many other sports league and thinking of hockey here 688 00:37:20,960 --> 00:37:23,759 Speaker 1: have looked at that as kind of the model to 689 00:37:24,560 --> 00:37:28,480 Speaker 1: emulate and to develop and to adopt for their sport 690 00:37:28,480 --> 00:37:30,920 Speaker 1: as well. Well. The NBA has made a conscious effort 691 00:37:30,920 --> 00:37:33,680 Speaker 1: to help the w n b A thrive and they 692 00:37:33,719 --> 00:37:37,800 Speaker 1: do that through supporting like physical appearances. NBA players showing 693 00:37:37,840 --> 00:37:40,440 Speaker 1: up at w NBA games. That says a lot in 694 00:37:40,560 --> 00:37:44,879 Speaker 1: terms of credibility, marketability. Ticket sales said, Hey, Lebron James 695 00:37:44,920 --> 00:37:46,960 Speaker 1: is sitting into the game right here, Maybe I gotta 696 00:37:46,960 --> 00:37:51,480 Speaker 1: pay attentions. Maybe maybe I'll tune in as well. And uh, 697 00:37:51,719 --> 00:37:53,480 Speaker 1: you know it's it's It's not as if the w 698 00:37:53,640 --> 00:37:55,440 Speaker 1: n b A would fail without the NBA, but it's 699 00:37:55,480 --> 00:38:03,359 Speaker 1: certainly just elevates their presence and their legitimacy around the world. 700 00:38:03,440 --> 00:38:05,360 Speaker 1: Feels better to be number one than number five. I 701 00:38:05,480 --> 00:38:07,280 Speaker 1: wear a number because of Mike. We have a chance 702 00:38:07,280 --> 00:38:08,840 Speaker 1: to go for three in a row. Good numbers of 703 00:38:08,920 --> 00:38:10,960 Speaker 1: a good time. When I first started wearing the number, 704 00:38:11,040 --> 00:38:14,000 Speaker 1: how we just have the proud Floomberg business of sports. 705 00:38:14,239 --> 00:38:21,439 Speaker 1: The number of the week. Hey, hey, guess why it's 706 00:38:21,560 --> 00:38:25,640 Speaker 1: time for the Number of the week. Huddle around the set, kids, 707 00:38:25,800 --> 00:38:28,919 Speaker 1: because you can play at home too and watch our 708 00:38:29,000 --> 00:38:32,919 Speaker 1: two contestants. Just have some fun and snarling. I don't 709 00:38:32,920 --> 00:38:35,080 Speaker 1: know if there's fun in this because when you get 710 00:38:35,200 --> 00:38:40,439 Speaker 1: defeated every week, you know, it's it's like the real 711 00:38:40,520 --> 00:38:46,680 Speaker 1: housewives of the business of sportsman. This is great, all right, 712 00:38:46,760 --> 00:38:51,360 Speaker 1: let's bring it on here we go. Good news for 713 00:38:51,440 --> 00:38:55,440 Speaker 1: Las Vegas. Uh, they are going to bring a Formula 714 00:38:55,480 --> 00:38:59,920 Speaker 1: One race back to Sin City. Uh. And it's gonna 715 00:39:00,040 --> 00:39:03,960 Speaker 1: take place in November. Good for them. It's gonna be 716 00:39:04,000 --> 00:39:07,680 Speaker 1: a night race. Nevada Governor Steve Cisilac said the city 717 00:39:07,840 --> 00:39:13,760 Speaker 1: is expecting about a hundred seventy thousand visitors on race weekend. Now, 718 00:39:14,480 --> 00:39:17,279 Speaker 1: what I want to know is what is the estimated 719 00:39:17,320 --> 00:39:22,160 Speaker 1: economic impact according to Cisilac, that this race is going 720 00:39:22,200 --> 00:39:26,719 Speaker 1: to bring. Is it this year? This November? Und So 721 00:39:26,760 --> 00:39:28,640 Speaker 1: how much do we expect each person? I need a 722 00:39:28,680 --> 00:39:32,960 Speaker 1: calculator here, Well, there's one on the Bloomberg. We can 723 00:39:32,960 --> 00:39:36,520 Speaker 1: help you out there. Oh my goodness. See they don't 724 00:39:36,600 --> 00:39:39,000 Speaker 1: use calculators on the prices. Right when you see the 725 00:39:39,040 --> 00:39:44,040 Speaker 1: refrigerator up there, you don't see you take this calculator 726 00:39:44,040 --> 00:39:45,960 Speaker 1: and take it out of his pocket. You're you're asking 727 00:39:46,000 --> 00:39:48,320 Speaker 1: for big numbers. We're trying to arrive at a number 728 00:39:48,640 --> 00:39:52,600 Speaker 1: in a logical um way. Who goes first? Using methodology? 729 00:39:52,719 --> 00:39:55,440 Speaker 1: Who would who would like to go first? I'm going 730 00:39:55,480 --> 00:39:58,399 Speaker 1: to just throw number out there, okay, and this has 731 00:39:58,440 --> 00:40:00,120 Speaker 1: cost me in the past, by the way, this not 732 00:40:00,200 --> 00:40:03,759 Speaker 1: a good strategy. But I'm going to say, see this 733 00:40:03,760 --> 00:40:10,600 Speaker 1: is why it sound a good strategy. UM seven million dollars, 734 00:40:10,800 --> 00:40:15,680 Speaker 1: seven twenty million dollars. I'm gonna use the B word 735 00:40:16,080 --> 00:40:21,160 Speaker 1: one billion, as in B billion. Uh. Yes, you both 736 00:40:21,239 --> 00:40:23,480 Speaker 1: went over. But I'm going to give it the scarlet 737 00:40:23,480 --> 00:40:27,040 Speaker 1: because they're expecting an impact of a half a billion dollars. 738 00:40:27,360 --> 00:40:31,400 Speaker 1: Look at that. Look at that. Look at that. Wow, 739 00:40:33,320 --> 00:40:36,800 Speaker 1: look at that. And that's when Bob was even saying 740 00:40:36,800 --> 00:40:38,840 Speaker 1: back in the day, it's like, okay, we need an answer. 741 00:40:39,360 --> 00:40:41,960 Speaker 1: It's like, I mean, I was nowhere closed, but you know, 742 00:40:42,120 --> 00:40:47,200 Speaker 1: look at that, Steve Sisilak. The governor is expecting that weekend, 743 00:40:47,320 --> 00:40:51,600 Speaker 1: like I said, a d seventy thousand visitors on race 744 00:40:51,640 --> 00:40:56,560 Speaker 1: weekend to account for four hundred thousand nights of hotel rooms. 745 00:40:56,920 --> 00:41:02,080 Speaker 1: So that's you know, obviously spread out for a long weekend. 746 00:41:03,200 --> 00:41:05,239 Speaker 1: Of course you go get food and then you're gonna 747 00:41:05,280 --> 00:41:08,480 Speaker 1: have some gambling and half a billion dollars or for 748 00:41:08,560 --> 00:41:14,080 Speaker 1: that weekend. Pretty dog on snappy. I like it. Not bad, 749 00:41:14,960 --> 00:41:18,680 Speaker 1: So scarlet one, what do I win? I'm bragging right, obviously, 750 00:41:19,520 --> 00:41:22,840 Speaker 1: go ahead, you can brag. Go ahead. I think you 751 00:41:22,840 --> 00:41:24,759 Speaker 1: should go see the bus and you should cover that 752 00:41:24,880 --> 00:41:35,000 Speaker 1: race that weekend. Boy talking about someone sounding snotty man Alice, 753 00:41:35,760 --> 00:41:38,480 Speaker 1: I love it. I think you should take here but day, 754 00:41:38,680 --> 00:41:42,640 Speaker 1: go cover to day. This is the bloom bird business 755 00:41:42,680 --> 00:41:47,640 Speaker 1: of sports. That here I am so glad you all 756 00:41:47,800 --> 00:41:51,000 Speaker 1: separated each and every week at the same time, plus 757 00:41:51,040 --> 00:41:54,880 Speaker 1: online wherever you get your podcast. You can catch those Mondays, 758 00:41:54,920 --> 00:41:57,879 Speaker 1: Wednesdays and Thursdays at Michael Barrow on Twitter at Big 759 00:41:57,880 --> 00:42:01,080 Speaker 1: bar Sports Fight. And I'm scar A Foo on Twitter 760 00:42:01,200 --> 00:42:04,200 Speaker 1: at Scarlett Foods celebrating my victory in this week's number 761 00:42:04,239 --> 00:42:05,879 Speaker 1: of the Week. I don't know if it was Woody Hayes, 762 00:42:05,960 --> 00:42:08,320 Speaker 1: but someone uttered this line once. Show me a good loser, 763 00:42:08,320 --> 00:42:11,000 Speaker 1: and I'll show you a loser. And this is loser 764 00:42:11,480 --> 00:42:16,960 Speaker 1: Lynchy here at w CVV. Thanks for joining us. Tune 765 00:42:16,960 --> 00:42:20,759 Speaker 1: in again next week for the latest stories moving big 766 00:42:20,760 --> 00:42:23,320 Speaker 1: money in the world with sports. You're listening to Bloomberg 767 00:42:23,320 --> 00:42:25,880 Speaker 1: Business of Sports from Bloomberg Radio around the world.