1 00:00:00,040 --> 00:00:03,600 Speaker 1: An illegal alien from Guatemala charged with raping a child 2 00:00:03,680 --> 00:00:07,480 Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador 3 00:00:07,720 --> 00:00:11,840 Speaker 1: accused of murdering a Texas man of Venezuelan charged with 4 00:00:11,920 --> 00:00:15,840 Speaker 1: filming and selling child pornography in Michigan. These are just 5 00:00:15,920 --> 00:00:19,680 Speaker 1: some of the heinous migrant criminals caught because of President 6 00:00:19,720 --> 00:00:20,159 Speaker 1: Donald J. 7 00:00:20,239 --> 00:00:21,200 Speaker 2: Trump's leadership. 8 00:00:21,480 --> 00:00:25,079 Speaker 1: I'm Christy nom the United States Secretary of Homeland Security. 9 00:00:25,440 --> 00:00:29,200 Speaker 1: Under President Trump, attempted illegal border crossings are at the 10 00:00:29,240 --> 00:00:33,080 Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal 11 00:00:33,120 --> 00:00:36,920 Speaker 1: aliens have been arrested. If you are here illegally, your 12 00:00:37,040 --> 00:00:41,160 Speaker 1: next you will be fined nearly one thousand dollars a day, imprisoned, 13 00:00:41,479 --> 00:00:42,160 Speaker 1: and deported. 14 00:00:42,600 --> 00:00:43,800 Speaker 2: You will never return. 15 00:00:44,120 --> 00:00:47,120 Speaker 1: But if you register using our CBP home app and 16 00:00:47,240 --> 00:00:50,559 Speaker 1: leave now, you could be allowed to return legally. Do 17 00:00:50,680 --> 00:00:51,280 Speaker 1: what's right. 18 00:00:51,840 --> 00:00:52,720 Speaker 2: Leave now. 19 00:00:53,040 --> 00:00:57,840 Speaker 1: Under President Trump, America's laws, border and families will be protected. 20 00:00:57,920 --> 00:01:00,560 Speaker 3: Sponsored by the United States Department of Homeland Security Earners. 21 00:01:00,600 --> 00:01:01,160 Speaker 4: What's going on? 22 00:01:01,320 --> 00:01:05,959 Speaker 5: Listen, eylu is relaunching, revamping, retooing. That's why we're creating 23 00:01:06,000 --> 00:01:08,760 Speaker 5: a new educational experience that's more expansive. 24 00:01:08,880 --> 00:01:09,679 Speaker 3: Shot tell what we. 25 00:01:09,680 --> 00:01:12,760 Speaker 6: Got Yes twenty twenty three, we got a lot in 26 00:01:12,880 --> 00:01:15,039 Speaker 6: still a lot playing for you guys. So you know 27 00:01:15,120 --> 00:01:19,000 Speaker 6: that EYLU already includes monthly financial planning calls with Me, 28 00:01:19,160 --> 00:01:22,280 Speaker 6: book Club calls with Troy, real estate calls with MG 29 00:01:22,400 --> 00:01:26,080 Speaker 6: the Mortgage got access to the Home Buying Blueprint Volume 30 00:01:26,160 --> 00:01:29,320 Speaker 6: one and Volume two. Part of the revamp will include 31 00:01:29,600 --> 00:01:33,360 Speaker 6: twenty seven local chapters from across the United States, live 32 00:01:33,520 --> 00:01:37,800 Speaker 6: interactive teaching hands on not just pre recorded videos, plus 33 00:01:38,000 --> 00:01:40,840 Speaker 6: fifteen brand new curriculums. 34 00:01:40,840 --> 00:01:42,440 Speaker 4: The biggest just got bigger. 35 00:01:42,959 --> 00:01:47,680 Speaker 7: Head over to eyl University dot com. That's EYL. You 36 00:01:48,120 --> 00:01:53,320 Speaker 7: n I V E R s I T Y dot com. 37 00:01:53,600 --> 00:01:57,160 Speaker 6: See you there, all right, guys, welcome back EYL. We 38 00:01:57,200 --> 00:02:00,200 Speaker 6: are back home and we got a special episode. Any 39 00:02:00,200 --> 00:02:02,880 Speaker 6: time we get to talk about fashion, it's always a 40 00:02:02,960 --> 00:02:04,520 Speaker 6: good energy, good conversation. 41 00:02:04,640 --> 00:02:06,600 Speaker 4: This is the byproduct of dripping responsibly. 42 00:02:06,920 --> 00:02:07,320 Speaker 6: For sure. 43 00:02:07,520 --> 00:02:09,639 Speaker 4: These type of things happen, for sure, get to the 44 00:02:09,720 --> 00:02:12,560 Speaker 4: highest level, for sure. For sure. 45 00:02:12,760 --> 00:02:16,440 Speaker 6: Brandis Daniel So actually spoke at our event at New 46 00:02:16,520 --> 00:02:19,440 Speaker 6: York Fashion Week last year. Yeah, when we did with 47 00:02:19,880 --> 00:02:23,440 Speaker 6: United Messages in ally, and that was a legendary situation. 48 00:02:23,639 --> 00:02:27,200 Speaker 6: So you are the head of Harlem Fashion Row. 49 00:02:27,639 --> 00:02:27,839 Speaker 2: Yeah. 50 00:02:28,240 --> 00:02:33,120 Speaker 6: Absolutely, and have done major collaborations Nike. Obviously we just 51 00:02:33,160 --> 00:02:36,600 Speaker 6: talked about the lebron sneaker. We're go into detail about that. 52 00:02:37,040 --> 00:02:42,600 Speaker 6: A native of Memphis author, you brought us your books, yep, 53 00:02:42,840 --> 00:02:49,120 Speaker 6: thank you. Yes, family woman, you just said you dropped 54 00:02:49,400 --> 00:02:50,840 Speaker 6: your child off to your daughter. 55 00:02:50,960 --> 00:02:53,040 Speaker 8: I had a daughter, a seven year old well actually dog, 56 00:02:53,160 --> 00:02:54,720 Speaker 8: she just had a birthday, eight years old. 57 00:02:55,200 --> 00:02:57,000 Speaker 4: Yeah, for sure. 58 00:02:57,040 --> 00:02:58,760 Speaker 6: So now you live in New York. Started Memphis, but 59 00:02:58,800 --> 00:03:03,000 Speaker 6: now you're at Brooklyn night yep, so little change of scenery, 60 00:03:03,400 --> 00:03:10,680 Speaker 6: colder weather. But yeah, but it's it's a lot to 61 00:03:10,680 --> 00:03:11,120 Speaker 6: talk about. 62 00:03:11,120 --> 00:03:11,280 Speaker 3: You know. 63 00:03:11,320 --> 00:03:14,720 Speaker 6: We love to talk about fashion and entrepreneurship and working 64 00:03:14,760 --> 00:03:18,000 Speaker 6: with corporates and challenges and different things of that nature. 65 00:03:18,040 --> 00:03:20,400 Speaker 6: So I'm sure we'll have a very insightful conversation. So 66 00:03:20,440 --> 00:03:21,320 Speaker 6: thank you for joining us. 67 00:03:21,520 --> 00:03:22,840 Speaker 2: Thank you for having me like. 68 00:03:23,120 --> 00:03:25,840 Speaker 8: I am so inspired by both of you and what 69 00:03:25,880 --> 00:03:28,600 Speaker 8: you've built with Earn your leisure. I'm mad I didn't 70 00:03:28,639 --> 00:03:31,280 Speaker 8: make invest fast because I was preparing for New York 71 00:03:31,280 --> 00:03:34,519 Speaker 8: Fashion Week, but everything looked incredible. 72 00:03:34,600 --> 00:03:36,200 Speaker 4: And thank you for inviting us to the show. 73 00:03:36,560 --> 00:03:37,520 Speaker 2: No, thank you for coming. 74 00:03:37,640 --> 00:03:38,600 Speaker 4: It was an amazing show. 75 00:03:38,640 --> 00:03:41,240 Speaker 5: A lot of honorees were there, Kelly Rowland, O Boy 76 00:03:41,280 --> 00:03:43,640 Speaker 5: Johnny and this shout out to him a legend. It 77 00:03:43,720 --> 00:03:47,200 Speaker 5: was well put together that Rocky was honored that night. Yeah, 78 00:03:47,240 --> 00:03:48,480 Speaker 5: it was a beautiful evening in. 79 00:03:48,840 --> 00:03:50,240 Speaker 4: Hallm I love it. 80 00:03:50,400 --> 00:03:52,720 Speaker 2: Thank you. I'm so happy y'all were able to make it. 81 00:03:52,840 --> 00:03:54,920 Speaker 6: Thank you. So all right, So let's for people that 82 00:03:55,000 --> 00:03:58,440 Speaker 6: don't know what is Harlem's fashion role. 83 00:03:58,560 --> 00:03:59,760 Speaker 2: Yeah, Harlem's fashion role. 84 00:03:59,760 --> 00:04:03,520 Speaker 8: We're premium agency based in New York City and our 85 00:04:03,560 --> 00:04:05,680 Speaker 8: goal is really like how do we become a bridge 86 00:04:05,680 --> 00:04:08,960 Speaker 8: between designers of color and brands, and so we do 87 00:04:09,000 --> 00:04:10,720 Speaker 8: that through a number of different ways. We have the 88 00:04:10,760 --> 00:04:12,960 Speaker 8: events like the one you guys came to in New York. 89 00:04:13,680 --> 00:04:17,359 Speaker 8: We do that through collaborations. We just dropped a collaboration 90 00:04:17,440 --> 00:04:21,000 Speaker 8: with Abercrombie and Fitch, which I'm actually wearing this DAP 91 00:04:21,120 --> 00:04:25,000 Speaker 8: jacket Dap jacket here, but everything else is Abercrombie and Fitch. 92 00:04:26,080 --> 00:04:27,560 Speaker 2: And then we also do HBCU. 93 00:04:27,680 --> 00:04:30,520 Speaker 8: We work with HBCU fashion departments as well, like trying 94 00:04:30,560 --> 00:04:32,559 Speaker 8: to get them to the place where they can actually 95 00:04:32,600 --> 00:04:36,200 Speaker 8: compete in this industry. So you know, it's all about 96 00:04:36,240 --> 00:04:40,320 Speaker 8: like how do we continue to elevate Black and LATINX designers. 97 00:04:40,920 --> 00:04:41,920 Speaker 2: That's the goal for us. 98 00:04:42,120 --> 00:04:44,320 Speaker 4: So we got the hall in Fashion Room, but the 99 00:04:44,400 --> 00:04:45,599 Speaker 4: journey starts in Memphis. 100 00:04:45,640 --> 00:04:47,880 Speaker 2: The journey started, there's a big gap. 101 00:04:47,640 --> 00:04:48,120 Speaker 4: In between it. 102 00:04:48,200 --> 00:04:51,320 Speaker 5: How do we get from Memphis, Tennessee out everybody in 103 00:04:51,320 --> 00:04:54,200 Speaker 5: Memphis to coming to New York with this this vision, 104 00:04:54,279 --> 00:04:56,039 Speaker 5: this thing that you want to create. 105 00:04:56,520 --> 00:04:59,200 Speaker 8: So I always wanted to do something in fashion right 106 00:04:59,320 --> 00:05:02,120 Speaker 8: but back and there were no shows like Project Runway. 107 00:05:02,120 --> 00:05:04,400 Speaker 8: There was no Project Runway, there was no America's Tech 108 00:05:04,960 --> 00:05:07,599 Speaker 8: Next Top Model. I grew up in the seventies, so 109 00:05:08,000 --> 00:05:10,600 Speaker 8: people were like, go to school, you go for a doctor, lawyer, 110 00:05:10,839 --> 00:05:13,719 Speaker 8: you know, all the traditional careers. And so when I 111 00:05:13,720 --> 00:05:16,279 Speaker 8: went to school, that's what I went for. Premt end 112 00:05:16,360 --> 00:05:21,000 Speaker 8: up changing my major to fashion merchandising. Eventually after college, 113 00:05:21,040 --> 00:05:23,880 Speaker 8: got a job in Memphis, which is a long story, 114 00:05:23,880 --> 00:05:26,320 Speaker 8: but got a job in Memphis working for the only 115 00:05:26,480 --> 00:05:29,839 Speaker 8: buying office there. There was a store called Catherine's, which 116 00:05:29,839 --> 00:05:31,839 Speaker 8: is a plus sized women's store that was there, So 117 00:05:31,960 --> 00:05:35,720 Speaker 8: got that opportunity. Actually got offered a job by one 118 00:05:35,760 --> 00:05:38,719 Speaker 8: of my vendors from New York because we bought underwear 119 00:05:38,880 --> 00:05:40,800 Speaker 8: from a vendor in New York. 120 00:05:40,839 --> 00:05:43,200 Speaker 2: They offered me a job. That's how I got to 121 00:05:43,240 --> 00:05:43,599 Speaker 2: New York. 122 00:05:44,400 --> 00:05:47,320 Speaker 6: So, and how did you start the Halm fashion roll? 123 00:05:48,120 --> 00:05:49,800 Speaker 2: So I went to a show in Brooklyn. 124 00:05:49,839 --> 00:05:52,320 Speaker 8: It was at like this small restaurant and I'm sitting 125 00:05:52,400 --> 00:05:54,640 Speaker 8: there with a friend and I'm watching the models go 126 00:05:54,800 --> 00:05:57,640 Speaker 8: down the runway. And at the time, me and my 127 00:05:57,680 --> 00:06:01,080 Speaker 8: friends were throwing something called the Hottest Harlem House. So 128 00:06:01,279 --> 00:06:03,640 Speaker 8: I was also throwing Harlem brunches. So I was already 129 00:06:03,680 --> 00:06:07,240 Speaker 8: throwing events in Harlem, but never thought about doing anything 130 00:06:07,240 --> 00:06:09,480 Speaker 8: fashion related until I went to that show in Brooklyn 131 00:06:10,080 --> 00:06:11,600 Speaker 8: and I'm sitting there and I don't know if you 132 00:06:11,839 --> 00:06:14,360 Speaker 8: ever had this happen, but like you get like an 133 00:06:14,400 --> 00:06:17,920 Speaker 8: idea or download, and it's like you can't even think 134 00:06:17,960 --> 00:06:20,360 Speaker 8: about anything else because that idea kind of takes over. 135 00:06:21,520 --> 00:06:22,200 Speaker 2: That's what happened. 136 00:06:22,200 --> 00:06:24,120 Speaker 8: At night, I'm watching the show and I'm like, you 137 00:06:24,160 --> 00:06:26,480 Speaker 8: need to do this in Harlem. And while I'm watching it, 138 00:06:26,560 --> 00:06:29,920 Speaker 8: like I literally see this event happening in Harlem. That 139 00:06:30,080 --> 00:06:32,279 Speaker 8: was in May of two thousand and seven, and because 140 00:06:32,279 --> 00:06:35,599 Speaker 8: I didn't know any better, I put the event for 141 00:06:35,680 --> 00:06:39,000 Speaker 8: August two thousand and seven, like a few months later, 142 00:06:39,080 --> 00:06:42,680 Speaker 8: I had no idea what I was doing and did 143 00:06:42,720 --> 00:06:45,360 Speaker 8: that event. But during the planning of that event, I 144 00:06:45,400 --> 00:06:48,000 Speaker 8: was like writing in a journal all of these ideas 145 00:06:48,040 --> 00:06:49,200 Speaker 8: I had for what this would be. 146 00:06:50,120 --> 00:06:52,560 Speaker 2: And yeah, and that event happened. 147 00:06:52,600 --> 00:06:56,120 Speaker 8: So you know when perfect by no means nothing about 148 00:06:56,160 --> 00:06:59,520 Speaker 8: it was perfect. But I always say, like, that was 149 00:06:59,560 --> 00:07:03,560 Speaker 8: the most magical event I've ever done, because to see 150 00:07:03,640 --> 00:07:06,320 Speaker 8: an idea that you have come to life. And I'm 151 00:07:06,320 --> 00:07:08,640 Speaker 8: sure when you guys started investments, so when you started 152 00:07:08,640 --> 00:07:12,040 Speaker 8: this podcast, like to see an idea like a physical 153 00:07:12,080 --> 00:07:14,080 Speaker 8: representation of that, there's nothing like it. 154 00:07:14,240 --> 00:07:16,000 Speaker 4: Yeah, you sketched it in your mind and it comes 155 00:07:16,080 --> 00:07:16,520 Speaker 4: to life. 156 00:07:16,600 --> 00:07:17,040 Speaker 2: Yeah. 157 00:07:17,080 --> 00:07:19,400 Speaker 5: And so at this time is it just you? Are 158 00:07:19,440 --> 00:07:20,960 Speaker 5: you looking for people to help you? Is this a 159 00:07:20,960 --> 00:07:23,320 Speaker 5: solo mission? That that event that you're putting on and. 160 00:07:23,280 --> 00:07:25,480 Speaker 4: You said it wasn't perfect, which is great, but that's 161 00:07:25,520 --> 00:07:26,880 Speaker 4: part of the story, right, So what are some of 162 00:07:26,960 --> 00:07:29,520 Speaker 4: those things that you saw, Like as you started put 163 00:07:29,600 --> 00:07:31,360 Speaker 4: on more events, what was I thinking. 164 00:07:31,320 --> 00:07:34,000 Speaker 8: Oh my gosh, I mean, how much time you got? 165 00:07:34,200 --> 00:07:37,360 Speaker 8: You know, when I first started, I didn't. I always 166 00:07:37,400 --> 00:07:40,800 Speaker 8: brought people on, Like I was always about like how 167 00:07:40,800 --> 00:07:42,280 Speaker 8: do I get as many people to help me with 168 00:07:42,320 --> 00:07:45,240 Speaker 8: this as possible. So the first person I brought on 169 00:07:45,360 --> 00:07:47,480 Speaker 8: with somebody who did PR. I didn't really even know 170 00:07:47,520 --> 00:07:51,800 Speaker 8: what PR was, but this woman had just started her 171 00:07:51,800 --> 00:07:54,320 Speaker 8: own agency. I'm like, can we can you come on 172 00:07:54,880 --> 00:07:56,960 Speaker 8: and do the PR for this event that I'm doing, 173 00:07:57,520 --> 00:08:00,240 Speaker 8: And that actually helped us get We got written up 174 00:08:00,240 --> 00:08:04,480 Speaker 8: in Women'swear Daily, which in fashion that is like the 175 00:08:04,760 --> 00:08:08,040 Speaker 8: business publication that you want to look at all like 176 00:08:08,200 --> 00:08:11,440 Speaker 8: retail CEOs and fashion read Women's Were Daily. So we 177 00:08:11,440 --> 00:08:13,800 Speaker 8: were in Women's Were Daily, a small, small article, but 178 00:08:13,840 --> 00:08:14,640 Speaker 8: I'm going to take that. 179 00:08:15,120 --> 00:08:17,120 Speaker 2: And then we were on style dot Com that very 180 00:08:17,160 --> 00:08:19,080 Speaker 2: first year. And after that. 181 00:08:19,120 --> 00:08:21,520 Speaker 8: One of the things things that I did was I 182 00:08:21,600 --> 00:08:24,080 Speaker 8: was like, how do I build community around this? So 183 00:08:24,160 --> 00:08:28,960 Speaker 8: I started having luncheons and breakfasts and dinners and all 184 00:08:29,000 --> 00:08:30,960 Speaker 8: stuff that I was self funding from my nine to 185 00:08:31,040 --> 00:08:35,520 Speaker 8: five to bring a community around HFR. So my first 186 00:08:35,559 --> 00:08:39,360 Speaker 8: like advisory board member was Audrey Smaltz, who owns the 187 00:08:39,400 --> 00:08:43,319 Speaker 8: ground Crew. My second advisory board member was MICHAELA Angela Davis, 188 00:08:43,400 --> 00:08:45,480 Speaker 8: who was an editor at the time at Essence. 189 00:08:45,960 --> 00:08:47,800 Speaker 2: And I started bringing like the Bevy. 190 00:08:47,559 --> 00:08:52,400 Speaker 8: Smiths and the Julie Wilson's and people to like kind 191 00:08:52,400 --> 00:08:55,600 Speaker 8: of basically, I knew that I needed people around this 192 00:08:55,679 --> 00:08:57,880 Speaker 8: who was championis in order for it to work. 193 00:08:58,679 --> 00:09:04,200 Speaker 6: So you talked about the working with black brands and corporate. 194 00:09:05,280 --> 00:09:08,200 Speaker 6: So for people that's not even in the fashion world, 195 00:09:08,760 --> 00:09:11,360 Speaker 6: why is it important for black brands to work with corporate? 196 00:09:11,400 --> 00:09:14,240 Speaker 6: And what's the disparities from black brands working with corporate 197 00:09:14,280 --> 00:09:16,080 Speaker 6: as opposed to white brands working for corporate. 198 00:09:16,840 --> 00:09:19,960 Speaker 8: So two thousand and nine, I started to look for 199 00:09:20,040 --> 00:09:22,160 Speaker 8: black designers to be a part of our second show. 200 00:09:22,800 --> 00:09:28,280 Speaker 8: I couldn't really find any black designers. So naively, I said, 201 00:09:28,360 --> 00:09:30,880 Speaker 8: let me go to the department stores where we shop. 202 00:09:31,880 --> 00:09:32,880 Speaker 2: I'm going down. 203 00:09:32,920 --> 00:09:36,200 Speaker 8: The list of all the designers on the department store website. 204 00:09:36,760 --> 00:09:39,880 Speaker 8: Realized that less than one percent of the designers that 205 00:09:39,920 --> 00:09:44,760 Speaker 8: were on those websites or black. Then I went and said, well, 206 00:09:44,800 --> 00:09:47,560 Speaker 8: how much are we spending on apparel? In two thousand 207 00:09:47,600 --> 00:09:50,200 Speaker 8: and nine, we were spending twenty two billion dollars a 208 00:09:50,280 --> 00:09:54,880 Speaker 8: year on apparel product And I'm like, this is not 209 00:09:55,120 --> 00:09:58,680 Speaker 8: matching up at all, Like, how do we represent less 210 00:09:58,679 --> 00:10:01,440 Speaker 8: than one percent of the designer but at the same 211 00:10:01,520 --> 00:10:04,680 Speaker 8: time we're spending all of this money on apparel, and 212 00:10:04,800 --> 00:10:06,839 Speaker 8: at that point, I was like, how do I start 213 00:10:06,880 --> 00:10:11,480 Speaker 8: to get more designers of color into department stores? And 214 00:10:11,520 --> 00:10:14,440 Speaker 8: that was hard because for the first ten years of HFRS, 215 00:10:14,720 --> 00:10:19,199 Speaker 8: retailers really didn't retailers and brands they weren't the ones 216 00:10:19,280 --> 00:10:22,640 Speaker 8: really rocking with us. It was like brands like Verizon 217 00:10:22,800 --> 00:10:26,600 Speaker 8: was sponsoring US, or at and T or Pandora Jewelry, 218 00:10:26,800 --> 00:10:29,760 Speaker 8: or Prudential even was partnering with us. 219 00:10:29,840 --> 00:10:32,199 Speaker 2: It was really difficult for us to get retailers. 220 00:10:32,320 --> 00:10:36,640 Speaker 8: And so now I'm like, the more we can partner 221 00:10:36,720 --> 00:10:40,160 Speaker 8: brands up with retailers. What it does is a w 222 00:10:40,600 --> 00:10:43,320 Speaker 8: When the designer comes on board for a collaboration like 223 00:10:43,559 --> 00:10:46,360 Speaker 8: the Abercrombie and Fitch one that I'm wearing, they can 224 00:10:46,400 --> 00:10:48,640 Speaker 8: come in and they can just design. They get paid 225 00:10:48,679 --> 00:10:51,600 Speaker 8: a rate that is fair for them. They can come 226 00:10:51,640 --> 00:10:53,560 Speaker 8: in design, they don't have to worry about doing all 227 00:10:53,559 --> 00:10:55,840 Speaker 8: the things. All the infrastructure is there for them, they 228 00:10:55,880 --> 00:10:58,320 Speaker 8: don't have to worry about the manufacturing of it. So 229 00:10:58,360 --> 00:11:00,880 Speaker 8: it's a win win for both the design and also 230 00:11:00,920 --> 00:11:03,120 Speaker 8: for the brand because they get to tell this designer 231 00:11:03,280 --> 00:11:05,559 Speaker 8: story and they get to tap into our culture, like. 232 00:11:05,520 --> 00:11:08,640 Speaker 6: What designer is that the Abercrombie and Fish. 233 00:11:08,720 --> 00:11:10,720 Speaker 8: This is Nicole Benefield. So she was one of the 234 00:11:10,760 --> 00:11:13,560 Speaker 8: designers that we showed. She was the first designer that 235 00:11:13,600 --> 00:11:14,440 Speaker 8: came out at the show. 236 00:11:15,280 --> 00:11:20,480 Speaker 6: So so Nicole Benefield has her own owning fashion line. 237 00:11:20,760 --> 00:11:24,439 Speaker 6: So she works with Abercrombie. Is it just abercromme or 238 00:11:24,480 --> 00:11:26,719 Speaker 6: is it Abercrombie slash Nicole Benefield. 239 00:11:26,960 --> 00:11:29,400 Speaker 8: It's it's I wish I had my jacket look I 240 00:11:29,440 --> 00:11:34,880 Speaker 8: feel like showing so on the label it has at 241 00:11:35,120 --> 00:11:37,520 Speaker 8: HFR Abercrombie and Fitch and the. 242 00:11:37,559 --> 00:11:40,640 Speaker 2: Cold Benefit also everybody it's every part on the label. 243 00:11:40,640 --> 00:11:44,360 Speaker 6: And then that helps her explain how that helps her. 244 00:11:44,960 --> 00:11:49,600 Speaker 8: Yeah, so it exposes her to a whole different audience. Right, 245 00:11:49,720 --> 00:11:53,040 Speaker 8: so now Nicole Benefield, So Abercrombie and Fitch is sending 246 00:11:53,040 --> 00:11:57,520 Speaker 8: out marketing emails about Nicole Benefield to all of their 247 00:11:58,280 --> 00:12:01,920 Speaker 8: their audience, right their email audien people are also learning 248 00:12:01,920 --> 00:12:03,760 Speaker 8: about their her story because they did a lot of 249 00:12:03,800 --> 00:12:06,520 Speaker 8: storytelling and the marketing of it. So it opens her 250 00:12:06,600 --> 00:12:09,880 Speaker 8: up and you know, she also gets paid for that. 251 00:12:10,280 --> 00:12:12,599 Speaker 5: This feels like when we talked to Steve Style what 252 00:12:12,679 --> 00:12:14,400 Speaker 5: he was doing with corporate and hip hop, where it 253 00:12:14,520 --> 00:12:16,719 Speaker 5: was he was merging the two. It feels like it's 254 00:12:16,720 --> 00:12:20,760 Speaker 5: a similar story here where you're merging fashion with corporate 255 00:12:20,880 --> 00:12:23,600 Speaker 5: in a sense, how do you find the emerging talent? 256 00:12:23,679 --> 00:12:27,000 Speaker 5: So that Nicole is incredible, right, but I'm sure as 257 00:12:27,200 --> 00:12:29,040 Speaker 5: your brand grows, people want. 258 00:12:28,840 --> 00:12:29,640 Speaker 4: To be in front of you. 259 00:12:30,160 --> 00:12:32,040 Speaker 5: So how do you decide and how do you identify 260 00:12:32,160 --> 00:12:35,080 Speaker 5: the next emerging talent to say all right, this is 261 00:12:35,120 --> 00:12:36,440 Speaker 5: worthy to be put with a brand. 262 00:12:36,840 --> 00:12:40,760 Speaker 8: Yeah, So we have an online platform called Designer's Row, 263 00:12:40,880 --> 00:12:43,720 Speaker 8: So any designer can go to our website, her Olmes, 264 00:12:43,760 --> 00:12:47,959 Speaker 8: Fashion Road dot com and once they are in our database, 265 00:12:48,040 --> 00:12:50,880 Speaker 8: they get invited to be a part of Designers Row. 266 00:12:51,320 --> 00:12:53,760 Speaker 2: So really it's very organic. I have a team. 267 00:12:54,040 --> 00:12:57,280 Speaker 8: My team is always scouting new talent. So Nicole Benefitl 268 00:12:57,360 --> 00:12:59,719 Speaker 8: came to me through you know, someone who I knew 269 00:12:59,760 --> 00:13:01,600 Speaker 8: who was like, hey, you should check out this designer. 270 00:13:02,679 --> 00:13:04,920 Speaker 8: I'm always looking for who is a designer that I 271 00:13:04,920 --> 00:13:07,640 Speaker 8: feel like has like a new perspective, like somebody who's 272 00:13:07,640 --> 00:13:10,680 Speaker 8: bringing something new and interesting and has like a very 273 00:13:10,800 --> 00:13:17,040 Speaker 8: clear aesthetic of what they have to contribute to this industry. 274 00:13:18,200 --> 00:13:20,839 Speaker 8: And then what I also loved about her in particular 275 00:13:20,960 --> 00:13:24,840 Speaker 8: was that she was she was. Her vision for where 276 00:13:24,880 --> 00:13:28,600 Speaker 8: she was going was so clear when you looked at 277 00:13:28,640 --> 00:13:31,440 Speaker 8: her aesthetic from like we show her collection last year too, 278 00:13:31,559 --> 00:13:33,439 Speaker 8: twenty twenty two. So when you look at her collection 279 00:13:33,480 --> 00:13:37,760 Speaker 8: from twenty twenty two to twenty twenty three, it looks 280 00:13:37,800 --> 00:13:40,920 Speaker 8: like it's just an evolution. It didn't like it wasn't 281 00:13:40,960 --> 00:13:43,920 Speaker 8: like one person here and then a whole different kind 282 00:13:43,920 --> 00:13:47,960 Speaker 8: of ball game on this side. Her vision is really 283 00:13:48,000 --> 00:13:51,240 Speaker 8: clear her aesthetic. I think it's something that the industry needs. 284 00:13:51,679 --> 00:13:54,360 Speaker 8: She is a just a dope human because we're also 285 00:13:54,440 --> 00:13:59,000 Speaker 8: we only work with dope humans with good character, right right, 286 00:14:00,080 --> 00:14:02,280 Speaker 8: And so we knew when Abercrombie came to us and 287 00:14:02,400 --> 00:14:04,400 Speaker 8: was like, hey, we want to do a collab HFR 288 00:14:04,520 --> 00:14:08,000 Speaker 8: like we either Sometimes we'll give a brand like three 289 00:14:08,080 --> 00:14:10,680 Speaker 8: or four options. That's what we did with Nike and Lebron. 290 00:14:10,720 --> 00:14:12,600 Speaker 8: Actually we gave them three options and they were like, 291 00:14:12,720 --> 00:14:14,000 Speaker 8: we can't choose, so we're gonna. 292 00:14:13,840 --> 00:14:14,440 Speaker 2: Choose all three. 293 00:14:15,240 --> 00:14:19,920 Speaker 8: With Abercrombie, we were like, here's the option. She's the one, 294 00:14:20,240 --> 00:14:21,400 Speaker 8: and they were like, we trust you. 295 00:14:21,800 --> 00:14:24,240 Speaker 5: How social media you said you started in two thousand 296 00:14:24,240 --> 00:14:27,920 Speaker 5: and nine with that vision. At this time, Facebook is prominent, 297 00:14:27,960 --> 00:14:29,440 Speaker 5: but Instagram isn't yet. 298 00:14:29,320 --> 00:14:31,880 Speaker 2: There's social media. Thank god, there was no social media. 299 00:14:31,960 --> 00:14:33,000 Speaker 4: How does that change? 300 00:14:33,760 --> 00:14:35,440 Speaker 5: I guess the work that you're doing, right, because I 301 00:14:35,440 --> 00:14:38,520 Speaker 5: feel like everybody now has a look book on Instagram. 302 00:14:38,600 --> 00:14:41,920 Speaker 2: It definitely changes. Like I'm able to see designers. 303 00:14:41,960 --> 00:14:44,920 Speaker 8: I'm able to literally go to a designer's Instagram page 304 00:14:44,960 --> 00:14:48,080 Speaker 8: and like walk into their world like quickly, and I 305 00:14:48,120 --> 00:14:50,120 Speaker 8: can tell so much just by scrolling up. 306 00:14:51,040 --> 00:14:53,920 Speaker 6: So okay, so what is the problem. Why is there 307 00:14:53,960 --> 00:14:57,840 Speaker 6: not a lot of black designers? What's the what's stopping 308 00:14:59,320 --> 00:15:04,640 Speaker 6: black design from becoming mainstream or penetrating that market? Less 309 00:15:04,640 --> 00:15:07,320 Speaker 6: than you said, one percent of the money from black 310 00:15:07,320 --> 00:15:08,680 Speaker 6: people go to black designers. 311 00:15:08,760 --> 00:15:12,240 Speaker 8: Yeah, when you think about the designers who have made it. 312 00:15:12,200 --> 00:15:13,600 Speaker 6: And exactly right, you said one percent. 313 00:15:13,960 --> 00:15:15,960 Speaker 2: Less than one percent, it's maybe three percent. 314 00:15:16,000 --> 00:15:19,680 Speaker 6: Now, the money that black people spend on clothes, no less. 315 00:15:19,520 --> 00:15:22,320 Speaker 8: Than one percent of the designer sold on major department 316 00:15:22,320 --> 00:15:23,160 Speaker 8: stores website. 317 00:15:23,200 --> 00:15:26,360 Speaker 6: Okay, do you know how much percent black people spend 318 00:15:26,640 --> 00:15:29,680 Speaker 6: on on apparels on like black designers. 319 00:15:30,520 --> 00:15:33,320 Speaker 8: So here's interesting. I don't know how much they spend 320 00:15:33,360 --> 00:15:36,240 Speaker 8: on black designers. But McKenzie released the study. So by 321 00:15:36,240 --> 00:15:39,480 Speaker 8: the year twenty thirty, we're going to spend Black people 322 00:15:39,520 --> 00:15:42,600 Speaker 8: are going to spend seventy billion dollars a year on apparel. 323 00:15:44,400 --> 00:15:46,640 Speaker 8: The other thing that was interesting about that study is 324 00:15:46,680 --> 00:15:49,880 Speaker 8: that black black people are three times more likely to 325 00:15:49,960 --> 00:15:53,600 Speaker 8: switch brands if it's a black founder or black creative brand. 326 00:15:54,920 --> 00:15:58,000 Speaker 8: That just really happened, I think after twenty twenty. I 327 00:15:58,000 --> 00:16:00,160 Speaker 8: feel like after twenty twenty, we all were like, like, 328 00:16:00,520 --> 00:16:01,720 Speaker 8: if we're gonna. 329 00:16:02,200 --> 00:16:04,359 Speaker 2: Make it, we got to take care of ourselves. 330 00:16:05,200 --> 00:16:09,840 Speaker 8: And so with that though, that's a huge I think 331 00:16:09,920 --> 00:16:13,560 Speaker 8: opportunity for brands, is a huge opportunity for an investor 332 00:16:14,120 --> 00:16:17,080 Speaker 8: who wants to really invest in black brands as well, 333 00:16:17,160 --> 00:16:20,760 Speaker 8: because consumers are now ready to shop the black brands. 334 00:16:20,800 --> 00:16:23,560 Speaker 8: But the challenge is we don't have the infrastructure. So 335 00:16:23,680 --> 00:16:27,080 Speaker 8: imagine if we had like an LV and MAGE, like 336 00:16:27,120 --> 00:16:30,920 Speaker 8: a holding company, an LVMH or Caring or Tapestry or 337 00:16:31,280 --> 00:16:33,880 Speaker 8: you know, an Authentic Groups type brand or something like 338 00:16:33,920 --> 00:16:36,880 Speaker 8: that that was a holding company that provided all of 339 00:16:36,920 --> 00:16:40,520 Speaker 8: the infrastructure for black designers, like think about that, right, 340 00:16:41,240 --> 00:16:45,720 Speaker 8: and they provided all the operations, the manufacturing partnerships. 341 00:16:46,320 --> 00:16:48,360 Speaker 2: That that's what we've been missing. 342 00:16:48,760 --> 00:16:52,120 Speaker 8: Like, if we had that, the opportunity for black brands 343 00:16:52,160 --> 00:16:55,360 Speaker 8: and where they could go is really limitless. What we've 344 00:16:55,360 --> 00:17:01,440 Speaker 8: been missing really is the funding, the infrastructure, operational capacity, 345 00:17:01,680 --> 00:17:05,320 Speaker 8: the manufacturing kind of you address those things like there's 346 00:17:05,359 --> 00:17:07,560 Speaker 8: no limit to how far we can go, and it's 347 00:17:07,640 --> 00:17:11,159 Speaker 8: kind of crazy that no one has really seen that 348 00:17:11,240 --> 00:17:12,280 Speaker 8: as an opportunity. 349 00:17:12,720 --> 00:17:14,960 Speaker 6: Well, I think Kanye spoke about that. That's when he 350 00:17:15,119 --> 00:17:16,919 Speaker 6: was I want to go back to that, but before 351 00:17:17,119 --> 00:17:20,639 Speaker 6: let's go, let's talk about this. Then when Yay was 352 00:17:20,680 --> 00:17:25,720 Speaker 6: like he didn't have the infrastructure pretty much paraphrasing, and 353 00:17:25,760 --> 00:17:29,760 Speaker 6: that's when Sway that legendary conversation with him and Swist. 354 00:17:30,760 --> 00:17:33,800 Speaker 6: That's what you're referring to. Because LVMHOR. Everybody hears about LVMH. 355 00:17:33,880 --> 00:17:37,040 Speaker 6: What exactly does LVMH. What do they do? We know 356 00:17:37,080 --> 00:17:39,360 Speaker 6: that they own all of these luxury brands, but you say, 357 00:17:39,400 --> 00:17:44,360 Speaker 6: the wholding company provides infrastructure, So what exactly does LVMH 358 00:17:44,600 --> 00:17:47,760 Speaker 6: do for all of these brands that their own have 359 00:17:47,880 --> 00:17:48,480 Speaker 6: ownership in? 360 00:17:48,680 --> 00:17:51,000 Speaker 2: They provide the revenue for those brands. 361 00:17:51,000 --> 00:17:53,960 Speaker 8: That's a big piece of it, which then allows them 362 00:17:54,000 --> 00:17:57,200 Speaker 8: to be able to do proper marketing and it also 363 00:17:57,440 --> 00:18:00,840 Speaker 8: allows them to tap into LVMH's infrastructure. So what is 364 00:18:00,880 --> 00:18:08,119 Speaker 8: that like accounting, manufacturing support, operational support, like those are 365 00:18:08,119 --> 00:18:11,200 Speaker 8: the things that a lot of times smaller brands are 366 00:18:11,200 --> 00:18:15,280 Speaker 8: struggling with cash flow, you know, which is a problem 367 00:18:15,320 --> 00:18:16,600 Speaker 8: for all small businesses. 368 00:18:16,840 --> 00:18:20,400 Speaker 2: You don't have to imagine if you could just go create. 369 00:18:22,280 --> 00:18:24,600 Speaker 8: And and and do the things that you actually love 370 00:18:24,600 --> 00:18:27,800 Speaker 8: in a business without having to worry about all of 371 00:18:27,840 --> 00:18:31,639 Speaker 8: the business operations of what it takes, because that's what 372 00:18:31,760 --> 00:18:35,199 Speaker 8: takes small businesses out. It's the cash flow, it's the 373 00:18:35,600 --> 00:18:38,560 Speaker 8: you know, the accounting. 374 00:18:38,080 --> 00:18:41,480 Speaker 6: Piece was y correct in his assessment, but I. 375 00:18:41,400 --> 00:18:45,760 Speaker 2: Feel like Yay also could have ye in a. 376 00:18:45,800 --> 00:18:48,560 Speaker 5: Sense because even for the LVMH, they have a bunch 377 00:18:48,600 --> 00:18:50,800 Speaker 5: of companies, but there's really like probably five or six 378 00:18:51,119 --> 00:18:52,960 Speaker 5: that account for most of the revenue absolutely. 379 00:18:53,000 --> 00:18:55,000 Speaker 2: I mean lous of a ton is like they're number one, never. 380 00:18:54,920 --> 00:18:57,399 Speaker 5: One by far yes, right, and then there's like forty 381 00:18:57,440 --> 00:19:00,200 Speaker 5: other brands. Yes, they don't generate as much, not even close, right, 382 00:19:00,200 --> 00:19:04,680 Speaker 5: and so it can offset some things just infrastructure. From 383 00:19:04,720 --> 00:19:07,639 Speaker 5: what I'm hearing, it sounds like let's just use Harlem 384 00:19:07,640 --> 00:19:10,679 Speaker 5: Fast role as the holding company for black brands in 385 00:19:10,680 --> 00:19:12,800 Speaker 5: the sense where Tel Far can exist under the inn, 386 00:19:12,840 --> 00:19:15,119 Speaker 5: theicole benefit. They could all exist under there, and then 387 00:19:15,119 --> 00:19:17,120 Speaker 5: we can grow together. I feel like what we've seen, 388 00:19:17,320 --> 00:19:21,800 Speaker 5: especially from our designers, is very individualistic. It's like, I mean, 389 00:19:21,840 --> 00:19:22,240 Speaker 5: we can. 390 00:19:22,160 --> 00:19:24,560 Speaker 4: Use Shawn jump by itself, full by. 391 00:19:24,400 --> 00:19:27,040 Speaker 5: It so, but there's not one piece that holds it 392 00:19:27,080 --> 00:19:29,600 Speaker 5: all together to say, let's build so we can have 393 00:19:29,640 --> 00:19:30,920 Speaker 5: an LBMA type situation. 394 00:19:31,160 --> 00:19:31,400 Speaker 2: Yeah. 395 00:19:31,560 --> 00:19:34,320 Speaker 8: Absolutely, Like if you look at the fact that Tapestry 396 00:19:34,400 --> 00:19:37,600 Speaker 8: just Balker pre holdings right right, that's going to make 397 00:19:37,640 --> 00:19:41,840 Speaker 8: it one of the largest, you know, fashion conglomerates in 398 00:19:41,880 --> 00:19:47,080 Speaker 8: the US if it hasn't already done that. So if 399 00:19:47,119 --> 00:19:50,000 Speaker 8: we had that, even if we started with three brands, 400 00:19:50,280 --> 00:19:54,240 Speaker 8: it would it would it would be building upon something 401 00:19:54,240 --> 00:19:58,200 Speaker 8: that could be like a legacy like or huge legacy brand. 402 00:20:00,119 --> 00:20:02,440 Speaker 8: I just see there's a lot of opportunity there because 403 00:20:02,480 --> 00:20:05,160 Speaker 8: consumers are ready, consumers are ready to shop black brands. 404 00:20:06,200 --> 00:20:08,080 Speaker 4: It goes back. I mean, it's part of that that 405 00:20:08,280 --> 00:20:11,959 Speaker 4: process of us trusting each other, yeah, and having partnership. 406 00:20:12,119 --> 00:20:13,040 Speaker 2: Yeah. Absolutely. 407 00:20:13,080 --> 00:20:16,280 Speaker 5: Do you feel like what you're doing now is setting 408 00:20:16,600 --> 00:20:19,600 Speaker 5: the trend for that because you are finding brands right now, 409 00:20:19,640 --> 00:20:22,320 Speaker 5: it's partnering them with corporate but at a certain point 410 00:20:22,720 --> 00:20:24,200 Speaker 5: do we lean toward more of that. 411 00:20:24,280 --> 00:20:26,159 Speaker 4: All right, let's have create this infrastructure. 412 00:20:26,680 --> 00:20:30,800 Speaker 2: I would love to with the right investment. It's gonna 413 00:20:30,800 --> 00:20:33,439 Speaker 2: take a lot of money, but not a lot like 414 00:20:33,520 --> 00:20:34,600 Speaker 2: ten million. 415 00:20:35,040 --> 00:20:38,320 Speaker 6: Tam million, Yeah, that's it million what to build that. 416 00:20:38,560 --> 00:20:40,720 Speaker 2: I think to start it, to start that infrastructure. 417 00:20:40,760 --> 00:20:44,919 Speaker 6: But they start it comes a thing where it's like fabrics, 418 00:20:44,960 --> 00:20:47,719 Speaker 6: even fabrics, right, And this was like when yay I 419 00:20:47,760 --> 00:20:49,200 Speaker 6: was talking to somebody and they was like when they 420 00:20:49,200 --> 00:20:53,280 Speaker 6: went to Milan and they was like it was hard 421 00:20:53,280 --> 00:20:55,200 Speaker 6: for people to fully understand what ye was talking about. 422 00:20:55,200 --> 00:20:57,879 Speaker 6: But it was like even the fabric is different, Like 423 00:20:57,920 --> 00:21:00,639 Speaker 6: you got to actually go to Italy to actually have 424 00:21:00,880 --> 00:21:05,880 Speaker 6: access to the richest level of fabric. So it's it's 425 00:21:05,880 --> 00:21:10,160 Speaker 6: almost like a monopoly that the fashion houses have, which 426 00:21:10,200 --> 00:21:12,919 Speaker 6: makes it hard, especially like to grow like a luxury brand. 427 00:21:13,480 --> 00:21:17,919 Speaker 8: Yeah, there's always a way to get around stuff. And 428 00:21:18,000 --> 00:21:21,199 Speaker 8: there are so many different fabric manufacturers in the world. 429 00:21:21,520 --> 00:21:24,200 Speaker 8: You're talking about the world, Like, there are so many 430 00:21:24,200 --> 00:21:26,119 Speaker 8: fabric manufacturers in the world, and a lot of that 431 00:21:26,200 --> 00:21:30,680 Speaker 8: stuff is built on relationships, so you know, but who 432 00:21:30,840 --> 00:21:34,240 Speaker 8: has the resources to go to Italy stay in Italy 433 00:21:34,320 --> 00:21:39,400 Speaker 8: for a bit and build the relationships with the manufacturers. 434 00:21:38,960 --> 00:21:41,480 Speaker 2: Not a lot of black designers have that opportunity. 435 00:21:41,520 --> 00:21:42,280 Speaker 6: Well, that's what I'm saying. 436 00:21:42,400 --> 00:21:43,199 Speaker 9: So so. 437 00:21:44,920 --> 00:21:47,400 Speaker 6: I was like, all right, Virgil, right, he was somebody 438 00:21:48,040 --> 00:21:53,680 Speaker 6: that had off White yep. But and then that had 439 00:21:53,840 --> 00:21:57,600 Speaker 6: raised questions about off White, like is it a black 440 00:21:58,000 --> 00:22:01,879 Speaker 6: was it a black owned brand? But now it's like, 441 00:22:01,920 --> 00:22:05,840 Speaker 6: all right, well, if you get help from the outside, 442 00:22:06,119 --> 00:22:09,280 Speaker 6: you they have resources that you might not have. Right So, 443 00:22:09,359 --> 00:22:11,840 Speaker 6: as a black owned company, like I feel like, how 444 00:22:11,880 --> 00:22:16,440 Speaker 6: far can you go if you're just always just incubated 445 00:22:16,480 --> 00:22:17,639 Speaker 6: as just being black. 446 00:22:18,320 --> 00:22:21,080 Speaker 8: That's a great question for SHI because our community would 447 00:22:21,080 --> 00:22:22,240 Speaker 8: throw we'd throw each other on. 448 00:22:22,600 --> 00:22:25,160 Speaker 2: The bus for getting outside investment. 449 00:22:25,240 --> 00:22:28,439 Speaker 6: Shout out today, I'm just saying that that's what that 450 00:22:28,560 --> 00:22:31,200 Speaker 6: was as what he said, that was a topic. 451 00:22:30,960 --> 00:22:35,040 Speaker 8: So definitely shout out to Dab. I'm actually representing that today. 452 00:22:35,080 --> 00:22:38,159 Speaker 8: I was like, let me, let me bring him in 453 00:22:38,200 --> 00:22:41,679 Speaker 8: the building with me. We got to get over that though, 454 00:22:42,000 --> 00:22:45,320 Speaker 8: Like in order to grow and scale stuff, we can't say, 455 00:22:45,960 --> 00:22:49,480 Speaker 8: you know what, we're not able to grow as big 456 00:22:49,520 --> 00:22:51,640 Speaker 8: as the other brands. But the other brands were willing 457 00:22:51,680 --> 00:22:57,000 Speaker 8: to take investment and sometime that investment, you know, like 458 00:22:57,080 --> 00:22:59,960 Speaker 8: for example Tommy Hill figure when after he went bank 459 00:23:00,160 --> 00:23:04,359 Speaker 8: rub he partnered with the factory overseas. That was his 460 00:23:04,400 --> 00:23:08,000 Speaker 8: main investor, right, That's how he was able to bring 461 00:23:08,000 --> 00:23:08,680 Speaker 8: his brand back. 462 00:23:09,080 --> 00:23:09,480 Speaker 2: And so. 463 00:23:11,280 --> 00:23:15,120 Speaker 8: We have to allow people to grow our community. We 464 00:23:15,240 --> 00:23:18,040 Speaker 8: have to allow brands to grow. And sometimes that's going 465 00:23:18,080 --> 00:23:20,480 Speaker 8: to mean that you're going to get investment from people 466 00:23:20,520 --> 00:23:21,640 Speaker 8: that's not like you. 467 00:23:22,080 --> 00:23:22,960 Speaker 2: But at the end of the. 468 00:23:23,040 --> 00:23:26,280 Speaker 8: Day, if you can grow and do your thing, Look, 469 00:23:26,440 --> 00:23:28,919 Speaker 8: think about the opportunities that they can open up for 470 00:23:28,960 --> 00:23:29,919 Speaker 8: so many other people. 471 00:23:30,600 --> 00:23:32,520 Speaker 2: Like, we can't keep stunting our growth by. 472 00:23:32,359 --> 00:23:35,240 Speaker 8: Saying the only way we're going to grow is if 473 00:23:35,440 --> 00:23:37,760 Speaker 8: I get money from a black owned. 474 00:23:37,960 --> 00:23:41,720 Speaker 5: So how do we create that evolution? Because I feel 475 00:23:41,760 --> 00:23:44,800 Speaker 5: like for our brands there's like a time limit, there's 476 00:23:44,800 --> 00:23:46,720 Speaker 5: a time stample on them. It's like you're going to 477 00:23:46,720 --> 00:23:49,400 Speaker 5: be hot for five to ten years, then it's over 478 00:23:49,640 --> 00:23:51,159 Speaker 5: and then there's a new brand. So how do we 479 00:23:51,800 --> 00:23:54,160 Speaker 5: manage that level of consistency. I like what you said 480 00:23:54,160 --> 00:23:57,080 Speaker 5: about when you watch Nicoles. Look you said that I 481 00:23:57,080 --> 00:24:01,400 Speaker 5: can see the evolution. Look, that's important because we need 482 00:24:01,440 --> 00:24:03,840 Speaker 5: to have something that sustainable, like a raffle lorand or 483 00:24:03,840 --> 00:24:07,160 Speaker 5: a temmy. These brands have been here for decades. How 484 00:24:07,160 --> 00:24:08,200 Speaker 5: do we get to that point? 485 00:24:08,280 --> 00:24:11,719 Speaker 8: Like, for us, we have to be willing to give 486 00:24:11,800 --> 00:24:14,679 Speaker 8: up some equity and we have to be willing to 487 00:24:14,680 --> 00:24:19,199 Speaker 8: bring in some investors because it is very hard to 488 00:24:19,359 --> 00:24:24,879 Speaker 8: grow and scale without capital, and so many of us 489 00:24:25,000 --> 00:24:27,959 Speaker 8: are are designers. Will say to me, I can't get 490 00:24:28,000 --> 00:24:29,720 Speaker 8: anybody to invest in my brand, And I said, oh, 491 00:24:29,760 --> 00:24:33,520 Speaker 8: how many investors have you pitched? And then they're like, 492 00:24:33,800 --> 00:24:36,280 Speaker 8: they're like, oh, I said this to one person, and 493 00:24:36,320 --> 00:24:38,440 Speaker 8: I was like, when you can't send your deck, your 494 00:24:38,480 --> 00:24:41,400 Speaker 8: investment deck to one person and then say you can't 495 00:24:41,400 --> 00:24:45,320 Speaker 8: find investors or send me your investment deck, I actually 496 00:24:45,359 --> 00:24:47,440 Speaker 8: know a couple of people who might be interested. And 497 00:24:47,880 --> 00:24:51,920 Speaker 8: you know, we have to do what we need to 498 00:24:51,960 --> 00:24:53,600 Speaker 8: do to get what we need to get in order 499 00:24:53,640 --> 00:24:54,000 Speaker 8: to grow. 500 00:24:55,200 --> 00:24:56,760 Speaker 5: To follow up with that, because that's interesting because I 501 00:24:56,760 --> 00:24:58,560 Speaker 5: don't think we've ever talked about what does that pitch 502 00:24:58,600 --> 00:25:00,560 Speaker 5: look like? From the fashion well, we know in the 503 00:25:00,560 --> 00:25:02,400 Speaker 5: world of business there's like you got to have these 504 00:25:02,440 --> 00:25:04,600 Speaker 5: things when we're trying is it similar or are there 505 00:25:04,600 --> 00:25:06,439 Speaker 5: some nuances that you have to have? 506 00:25:06,600 --> 00:25:07,400 Speaker 2: Now it's similar. 507 00:25:07,720 --> 00:25:09,919 Speaker 8: Now, I will tell you fashion businesses are harder to 508 00:25:09,920 --> 00:25:12,440 Speaker 8: get investment for because people don't feel like it's as 509 00:25:12,480 --> 00:25:15,479 Speaker 8: sure as like a tech company. But I think that 510 00:25:15,520 --> 00:25:19,600 Speaker 8: if you can show your community like you have a 511 00:25:19,840 --> 00:25:24,320 Speaker 8: much more you have much more of an opportunity to 512 00:25:24,359 --> 00:25:26,600 Speaker 8: actually get investment if you've got a big community. So 513 00:25:26,680 --> 00:25:30,880 Speaker 8: like some designers like Honefa, like she has a huge 514 00:25:30,960 --> 00:25:33,439 Speaker 8: community of like black women. I mean she's killing it 515 00:25:33,480 --> 00:25:37,000 Speaker 8: and shout out to her. You know, Telvar has a 516 00:25:37,080 --> 00:25:39,640 Speaker 8: huge community, So there are some people who got huge. 517 00:25:39,680 --> 00:25:42,440 Speaker 8: If you can build out that community piece, I think 518 00:25:42,480 --> 00:25:45,360 Speaker 8: you can really approach the investment like any other business would. 519 00:25:45,600 --> 00:25:47,919 Speaker 4: There's another woman. I'm thinking of my wife Bis all 520 00:25:47,920 --> 00:25:51,680 Speaker 4: the time. That stuff is in Target Pheenoel, Oh my god. Yes, 521 00:25:52,200 --> 00:25:53,760 Speaker 4: community Pheno l. 522 00:25:53,800 --> 00:25:55,640 Speaker 2: You know she was one of the designers on the Sneaker. 523 00:25:56,520 --> 00:26:00,360 Speaker 4: I know a name. We actually ran into her by 524 00:26:00,359 --> 00:26:01,280 Speaker 4: a mistake on the street. 525 00:26:01,440 --> 00:26:04,240 Speaker 8: Yeah, she's so fe is so dope. She has a 526 00:26:04,280 --> 00:26:05,440 Speaker 8: store now in Brooklyn too. 527 00:26:06,000 --> 00:26:09,480 Speaker 4: Yeah. I know I can see my charges. I can 528 00:26:09,520 --> 00:26:12,960 Speaker 4: see them. It's an investment fee exactly exactly. 529 00:26:13,960 --> 00:26:18,960 Speaker 6: And it's also like you know, you look at like Milano, 530 00:26:19,119 --> 00:26:20,760 Speaker 6: like you know she's both a great following. So it's 531 00:26:20,800 --> 00:26:22,560 Speaker 6: like I think poof of concept. It's like any business, 532 00:26:22,640 --> 00:26:24,920 Speaker 6: like you got attraction. Nobody's going to invest in a 533 00:26:24,960 --> 00:26:28,200 Speaker 6: business if you have a thousand followers and you sold 534 00:26:28,200 --> 00:26:31,320 Speaker 6: ten T shirts, Like it's too risky, right, But if 535 00:26:31,359 --> 00:26:33,400 Speaker 6: you can develop proof of concept. But the hardest part 536 00:26:33,400 --> 00:26:35,919 Speaker 6: is to actually get to a point where you're already successful. 537 00:26:36,000 --> 00:26:38,160 Speaker 6: So there would be some tips that you would give 538 00:26:38,200 --> 00:26:41,920 Speaker 6: to some Because everybody wants to do fashion, usually they 539 00:26:41,920 --> 00:26:44,720 Speaker 6: start with like T shirts, hoodies, sweatsuits, is like easy 540 00:26:44,800 --> 00:26:47,480 Speaker 6: to produce that type of garments or hats, stuff like that. 541 00:26:47,880 --> 00:26:50,679 Speaker 6: What would your advice be for people that want to 542 00:26:50,720 --> 00:26:52,280 Speaker 6: start a clothing business? 543 00:26:52,600 --> 00:26:56,159 Speaker 8: I think first like have a really clear vision, you know, 544 00:26:56,320 --> 00:26:59,159 Speaker 8: like no, not just where you want to start, but 545 00:26:59,240 --> 00:27:01,280 Speaker 8: where you want to end, Like where do you want 546 00:27:01,280 --> 00:27:01,680 Speaker 8: to land? 547 00:27:01,760 --> 00:27:03,560 Speaker 2: Who do you see your brand sitting next to? 548 00:27:03,720 --> 00:27:06,960 Speaker 8: Because that is like the number one question always people 549 00:27:07,000 --> 00:27:08,720 Speaker 8: want to kind of know, like where do you want 550 00:27:08,760 --> 00:27:11,920 Speaker 8: to fit into the market. I think having that clear 551 00:27:12,040 --> 00:27:14,480 Speaker 8: vision also helps you decide like what you take on 552 00:27:14,600 --> 00:27:16,640 Speaker 8: and what you don't take on, what partnerships you take 553 00:27:16,640 --> 00:27:18,960 Speaker 8: and what partnerships you don't take who do you actually 554 00:27:19,040 --> 00:27:21,399 Speaker 8: give your product to and who you decide not to 555 00:27:21,440 --> 00:27:24,159 Speaker 8: gift it to. So I would say start with the vision. 556 00:27:25,359 --> 00:27:29,480 Speaker 8: Then I think building out a community is like so important, 557 00:27:29,520 --> 00:27:32,359 Speaker 8: like that community piece. I mean, that's how we've grown. 558 00:27:32,520 --> 00:27:35,880 Speaker 8: HFR has been our community. So building out the community 559 00:27:35,880 --> 00:27:38,840 Speaker 8: piece is really important because you need somebody to sell to, 560 00:27:40,080 --> 00:27:42,160 Speaker 8: and a lot of times designers spend a whole lot 561 00:27:42,160 --> 00:27:45,520 Speaker 8: of time designing product that they love and they have 562 00:27:45,600 --> 00:27:49,639 Speaker 8: nobody to sell it to. And the third thing I 563 00:27:49,640 --> 00:27:52,080 Speaker 8: would say is like, build relationships with the fashion industry, 564 00:27:52,119 --> 00:27:55,520 Speaker 8: because whether you love it or not like it, those 565 00:27:55,520 --> 00:27:57,480 Speaker 8: are important relationships to have. 566 00:27:57,760 --> 00:27:58,960 Speaker 6: How did you build your community? 567 00:27:59,080 --> 00:28:04,520 Speaker 8: Yeah, so again, like the my community when I first 568 00:28:04,560 --> 00:28:08,160 Speaker 8: started was really built by doing lunches. Lunches, I sent 569 00:28:08,200 --> 00:28:12,200 Speaker 8: cupcakes out all the time to people. I sent personalized 570 00:28:12,200 --> 00:28:15,400 Speaker 8: cards out to people all the time. I researched when 571 00:28:15,400 --> 00:28:17,480 Speaker 8: people's birthdays were and sent them books. 572 00:28:19,000 --> 00:28:21,120 Speaker 2: I was really, really, really As a matter of fact, 573 00:28:21,119 --> 00:28:21,720 Speaker 2: I was working. 574 00:28:21,720 --> 00:28:23,960 Speaker 8: I worked with Steve stous Agency, and the way I 575 00:28:24,000 --> 00:28:26,360 Speaker 8: started working with them they brought on my first sponsor 576 00:28:27,040 --> 00:28:28,720 Speaker 8: was by sending a cake to the office. 577 00:28:28,800 --> 00:28:30,360 Speaker 2: I sent a whole cake to the office. 578 00:28:30,440 --> 00:28:33,120 Speaker 8: And my strategy was when this cake is in the office, 579 00:28:33,160 --> 00:28:34,639 Speaker 8: people are going to say whose birthday is it? 580 00:28:35,160 --> 00:28:37,240 Speaker 2: And then they're like, it's nobody's birthday, Well who got 581 00:28:37,320 --> 00:28:38,080 Speaker 2: who brought the cake? 582 00:28:38,400 --> 00:28:40,520 Speaker 8: Our olose fashion roles sent the cake, and I knew 583 00:28:40,560 --> 00:28:42,600 Speaker 8: that that would be the story around the office. So 584 00:28:42,640 --> 00:28:44,880 Speaker 8: it's like, how do you do things that are just 585 00:28:45,000 --> 00:28:48,800 Speaker 8: different to kind of like get people talking in terms 586 00:28:48,800 --> 00:28:52,760 Speaker 8: of the like the fashion insiders. That was you know, 587 00:28:52,840 --> 00:28:56,280 Speaker 8: me reaching out cold email. I cold emailed Stephen Cole 588 00:28:56,360 --> 00:28:59,920 Speaker 8: from the c the c OH the CFDA and asked them, 589 00:29:00,120 --> 00:29:01,959 Speaker 8: will you come to a conversation with me in Harlem? 590 00:29:02,040 --> 00:29:03,840 Speaker 8: And he came in Harlem and we had a conversation 591 00:29:03,880 --> 00:29:09,360 Speaker 8: at the Shamberg. You know, Well, twenty twenty happened and 592 00:29:09,400 --> 00:29:12,160 Speaker 8: then a whole lot of people started to reach out, 593 00:29:12,720 --> 00:29:15,520 Speaker 8: you know. I that was when I built my relationship 594 00:29:15,560 --> 00:29:17,800 Speaker 8: with Anna Wintor was in twenty twenty, but that came 595 00:29:17,840 --> 00:29:20,280 Speaker 8: through the relationship with Stephen Cobe, who I had reached 596 00:29:20,280 --> 00:29:24,960 Speaker 8: out to seven years earlier, you know. So it's it's 597 00:29:25,880 --> 00:29:28,240 Speaker 8: not being afraid to reach it, to reach out to 598 00:29:28,320 --> 00:29:30,400 Speaker 8: people and to kind of meet them halfway. 599 00:29:30,800 --> 00:29:34,160 Speaker 5: What was that like the conversation with Anna wint who 600 00:29:34,200 --> 00:29:36,600 Speaker 5: was looked at as, you know, the person when it 601 00:29:36,640 --> 00:29:39,240 Speaker 5: comes to fashion. Everybody knows her from all her work 602 00:29:39,240 --> 00:29:41,440 Speaker 5: and Vogue, But what was that like for you coming 603 00:29:41,440 --> 00:29:44,000 Speaker 5: from Memphis building this brand and having that moment. 604 00:29:45,520 --> 00:29:49,840 Speaker 8: So I've never told this story, but I got a 605 00:29:49,840 --> 00:29:55,959 Speaker 8: call from Anna Wintor's office on a Saturday morning. It 606 00:29:56,000 --> 00:30:00,959 Speaker 8: was the morning of my sister's wedding, and I wasn't it. 607 00:30:01,160 --> 00:30:03,600 Speaker 8: And the first thing she said is I told her, 608 00:30:03,640 --> 00:30:05,720 Speaker 8: It's like, oh, it's you know, my sister's wedding, and she's. 609 00:30:05,520 --> 00:30:06,320 Speaker 2: Like, what are you wearing? 610 00:30:08,800 --> 00:30:09,320 Speaker 4: Good question? 611 00:30:09,920 --> 00:30:13,479 Speaker 8: But they ended up her and the CFDA ended up 612 00:30:13,480 --> 00:30:15,960 Speaker 8: giving a million dollars to our nonprofit that we started 613 00:30:16,120 --> 00:30:20,480 Speaker 8: in twenty twenty. But that first conversation with her was 614 00:30:20,600 --> 00:30:24,160 Speaker 8: actually a real conversation because at the time, there was 615 00:30:24,320 --> 00:30:27,440 Speaker 8: so much going on, like George Floyd had just been murdered. 616 00:30:27,880 --> 00:30:30,240 Speaker 8: Companies were finally saying, wait, we don't have any black 617 00:30:30,240 --> 00:30:32,680 Speaker 8: people in our office, like are we doing enough? 618 00:30:33,920 --> 00:30:36,200 Speaker 2: So it was a really probably one of. 619 00:30:36,120 --> 00:30:42,280 Speaker 8: The realist conversations someone has has had with someone like her, 620 00:30:43,280 --> 00:30:45,920 Speaker 8: But we had a real conversation. We talked about like 621 00:30:46,120 --> 00:30:48,959 Speaker 8: what she could do from her and we did some 622 00:30:49,000 --> 00:30:51,760 Speaker 8: things with some HBCUs through her team at the time. 623 00:30:52,640 --> 00:30:57,080 Speaker 8: And then what was crazy though, was in twenty twenty one, 624 00:30:57,480 --> 00:30:59,320 Speaker 8: she showed up to our fashion event. 625 00:31:00,200 --> 00:31:02,480 Speaker 2: We held it on a street in Harlem. 626 00:31:02,560 --> 00:31:06,240 Speaker 8: Nobody knew she was coming, and so she pulls up 627 00:31:06,320 --> 00:31:08,800 Speaker 8: on the block on one thirty seventh Street to present 628 00:31:08,840 --> 00:31:13,520 Speaker 8: the award to Carlos Nazaria, who is an incredible stylist, 629 00:31:14,240 --> 00:31:18,920 Speaker 8: and the whole block people were like, is that Annah 630 00:31:18,920 --> 00:31:23,280 Speaker 8: went tour walking down one thirty seventh Street? But that 631 00:31:23,520 --> 00:31:27,000 Speaker 8: was like a huge moment for us, a really big 632 00:31:27,040 --> 00:31:29,480 Speaker 8: moment for us, and we had it. We did the 633 00:31:29,480 --> 00:31:32,520 Speaker 8: fashion show on the stoop of my apartment that I 634 00:31:32,600 --> 00:31:35,719 Speaker 8: used to live in in Harlem. We're actually the idea 635 00:31:35,760 --> 00:31:39,680 Speaker 8: for HFR was burt. So She's standing inside the apartment 636 00:31:39,760 --> 00:31:41,560 Speaker 8: and I was like, Anna, I need to get a 637 00:31:41,560 --> 00:31:46,120 Speaker 8: picture of you inside the apartment because this is like. 638 00:31:46,040 --> 00:31:49,640 Speaker 2: A full circle moment and She's like it is. She 639 00:31:49,720 --> 00:31:50,360 Speaker 2: was like it is. 640 00:31:50,440 --> 00:31:52,360 Speaker 8: I was like yeah, And so we got the I 641 00:31:52,400 --> 00:31:55,080 Speaker 8: got this photo of she and I inside that apartment, 642 00:31:55,120 --> 00:31:57,920 Speaker 8: which I'm like, I keep this actually up on top 643 00:31:58,000 --> 00:31:58,880 Speaker 8: of my desk. 644 00:32:00,360 --> 00:32:03,600 Speaker 6: Talk about the collaboration with Nike with Leroy, how'd that 645 00:32:03,640 --> 00:32:04,120 Speaker 6: come about? 646 00:32:04,520 --> 00:32:08,800 Speaker 8: So twenty seventeen our tenth year in business, hardest year ever. 647 00:32:09,000 --> 00:32:11,160 Speaker 8: I thought every brand was gonna want to partner with 648 00:32:11,240 --> 00:32:15,120 Speaker 8: us and like, come on board. Really no one did. 649 00:32:15,400 --> 00:32:19,000 Speaker 8: It was really, really tough. I lost money that year, 650 00:32:19,520 --> 00:32:22,520 Speaker 8: put money on my husband's credit card. It was a 651 00:32:22,560 --> 00:32:27,480 Speaker 8: whole situation, and I kind of said, you know what 652 00:32:27,680 --> 00:32:30,160 Speaker 8: if I do anything next. I wanted to be a 653 00:32:30,200 --> 00:32:34,040 Speaker 8: real collaboration with the product, but I didn't know how. 654 00:32:33,840 --> 00:32:35,120 Speaker 2: That would come about. 655 00:32:35,240 --> 00:32:38,040 Speaker 8: But I feel like words have so much power and 656 00:32:38,120 --> 00:32:39,760 Speaker 8: intentions have so much power. 657 00:32:40,480 --> 00:32:43,600 Speaker 2: So in September was our event that was really tough. 658 00:32:44,520 --> 00:32:47,800 Speaker 8: And November I did an event in Memphis because I've 659 00:32:47,800 --> 00:32:50,480 Speaker 8: committed to doing something in Memphis every five years. I 660 00:32:50,480 --> 00:32:52,480 Speaker 8: feel like you should always get back to where you 661 00:32:52,520 --> 00:32:56,160 Speaker 8: came from. And after that event, I got an email 662 00:32:56,200 --> 00:33:00,440 Speaker 8: from someone who said, Hey, there's an athletic company that 663 00:33:00,520 --> 00:33:04,800 Speaker 8: wants to do something with black designers. That's all I 664 00:33:04,800 --> 00:33:07,680 Speaker 8: can tell you. I'll send you over if you're interested, 665 00:33:07,720 --> 00:33:10,000 Speaker 8: I'll send you to NDA. And I'm like, sure, I'm interested. 666 00:33:11,560 --> 00:33:16,080 Speaker 8: I know my mind was not thinking in a million 667 00:33:16,240 --> 00:33:18,720 Speaker 8: years that it was Nike. So the NDA comes through 668 00:33:18,760 --> 00:33:21,520 Speaker 8: with the swoosh on it and I was like, wait what, 669 00:33:21,880 --> 00:33:23,480 Speaker 8: I didn't send it to my attorney. 670 00:33:23,800 --> 00:33:25,560 Speaker 2: I just signed the thing and sent it back. 671 00:33:26,480 --> 00:33:29,240 Speaker 8: And then the next day I'm on a phone call 672 00:33:29,360 --> 00:33:33,200 Speaker 8: with the brand manager for Lebron at Nike, and it 673 00:33:33,440 --> 00:33:37,120 Speaker 8: just felt so unreal because I was just in this 674 00:33:37,240 --> 00:33:39,240 Speaker 8: place of like, man, I don't even know where to 675 00:33:39,280 --> 00:33:41,280 Speaker 8: go from here. And now I'm on a call with 676 00:33:41,560 --> 00:33:44,720 Speaker 8: the brand manager from Lebron and she's talking about the 677 00:33:44,720 --> 00:33:47,640 Speaker 8: fact that Lebron was like interviewing on this bouncy ball 678 00:33:47,720 --> 00:33:50,000 Speaker 8: in the Nike corporate offices and they were calling him 679 00:33:50,000 --> 00:33:52,720 Speaker 8: the strongest and he was like, no, I'm not the 680 00:33:52,720 --> 00:33:54,480 Speaker 8: strongest black women on the strongest. 681 00:33:54,520 --> 00:33:55,920 Speaker 2: My mom is the strongest. 682 00:33:56,760 --> 00:33:59,360 Speaker 8: And they decided there was a woman there who worked 683 00:33:59,360 --> 00:34:01,480 Speaker 8: on his team, black woman who was like, I want 684 00:34:01,480 --> 00:34:04,040 Speaker 8: to do something with that, and that was how that 685 00:34:04,080 --> 00:34:07,280 Speaker 8: sneaker came about. And so she was like, just send 686 00:34:07,320 --> 00:34:09,960 Speaker 8: me over some designers that we can potentially work with 687 00:34:10,000 --> 00:34:12,759 Speaker 8: on this sneaker, and I created a whole deck for them. 688 00:34:13,080 --> 00:34:14,719 Speaker 8: She was like, just send me an email with their 689 00:34:14,760 --> 00:34:16,839 Speaker 8: websites and I was like, nope, So. 690 00:34:16,800 --> 00:34:18,400 Speaker 2: I told their whole stories. 691 00:34:18,440 --> 00:34:21,160 Speaker 8: Three designers told their stories why I felt like they 692 00:34:21,200 --> 00:34:23,960 Speaker 8: resonated with what he had said. 693 00:34:25,520 --> 00:34:28,080 Speaker 2: And erness what's up. 694 00:34:28,160 --> 00:34:30,640 Speaker 5: You ever walk into a small business and everything just 695 00:34:30,800 --> 00:34:33,960 Speaker 5: works like the checkout is fast, their seats are digital, 696 00:34:34,480 --> 00:34:37,480 Speaker 5: tipping is a breeze, and you're out the door before 697 00:34:37,480 --> 00:34:41,640 Speaker 5: the line even builds odds are they're using Square. We 698 00:34:41,800 --> 00:34:44,359 Speaker 5: love supporting businesses that run on Square because it just 699 00:34:44,360 --> 00:34:47,600 Speaker 5: feels seamless. Whether it's a local coffee shop, a vendor 700 00:34:47,640 --> 00:34:49,920 Speaker 5: at a pop up market, or even one of our 701 00:34:49,960 --> 00:34:53,640 Speaker 5: merch partners, Square makes it easy for them to take payments, 702 00:34:53,840 --> 00:34:57,520 Speaker 5: manage inventory, and run their business with confidence, all from 703 00:34:57,680 --> 00:35:01,279 Speaker 5: one simple system. If you're a business or even just 704 00:35:01,320 --> 00:35:04,799 Speaker 5: thinking about launching something soon, Square is hands down one 705 00:35:04,840 --> 00:35:07,760 Speaker 5: of the best tools out there to help you start, run, 706 00:35:07,960 --> 00:35:11,320 Speaker 5: and grow. It's not just about payments, it's about giving 707 00:35:11,320 --> 00:35:13,399 Speaker 5: you time back so you can focus on. 708 00:35:13,360 --> 00:35:14,799 Speaker 4: What matters most ready. 709 00:35:14,840 --> 00:35:18,240 Speaker 5: To see how Square can transform your business, visit Square 710 00:35:18,320 --> 00:35:22,840 Speaker 5: dot com backslash, go backslash eyl to learn more that 711 00:35:23,040 --> 00:35:28,480 Speaker 5: Square dot com backslash, go backslash eyl. Don't wait, don't hesitate, 712 00:35:28,600 --> 00:35:30,960 Speaker 5: Let Square handle the back end so you can keep 713 00:35:31,000 --> 00:35:37,080 Speaker 5: pushing your vision forward. This episode is brought to you 714 00:35:37,120 --> 00:35:39,399 Speaker 5: by P and C Bank. A lot of people think 715 00:35:39,440 --> 00:35:43,319 Speaker 5: podcasts about work are boring, and sure, they definitely can be, 716 00:35:43,840 --> 00:35:47,080 Speaker 5: but understanding a professional's routine shows us how they achieve 717 00:35:47,160 --> 00:35:50,920 Speaker 5: their success little by little, day after day. 718 00:35:51,040 --> 00:35:53,520 Speaker 4: It's like banking with P and C Bank. It might 719 00:35:53,640 --> 00:35:54,520 Speaker 4: seem boring. 720 00:35:54,239 --> 00:35:57,160 Speaker 5: To save, plan and make calculated decisions with your bank, 721 00:35:57,520 --> 00:35:59,920 Speaker 5: but keeping your money boring is what helps you live 722 00:36:00,160 --> 00:36:04,160 Speaker 5: or more happily fulfilled life. P and C Bank Brilliantly 723 00:36:04,239 --> 00:36:08,800 Speaker 5: Boring since eighteen sixty five. Brilliantly Boring since eighteen sixty 724 00:36:08,800 --> 00:36:12,080 Speaker 5: five is a service mark of the PNC Financial Service Group, Inc. 725 00:36:12,560 --> 00:36:16,480 Speaker 5: P and C Bank National Association. Member a FDIC. 726 00:36:17,719 --> 00:36:21,400 Speaker 1: An illegal alien from Guatemala charged with raping a child 727 00:36:21,400 --> 00:36:25,200 Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador 728 00:36:25,440 --> 00:36:29,600 Speaker 1: accused of murdering a Texas man of Venezuelan charged with 729 00:36:29,640 --> 00:36:33,560 Speaker 1: filming and selling child pornography in Michigan. These are just 730 00:36:33,640 --> 00:36:37,360 Speaker 1: some of the heinous migrant criminals caught because of President 731 00:36:37,440 --> 00:36:37,880 Speaker 1: Donald J. 732 00:36:37,960 --> 00:36:38,920 Speaker 2: Trump's leadership. 733 00:36:39,200 --> 00:36:42,800 Speaker 1: I'm Christy nom the United States Secretary of Homeland Security. 734 00:36:43,160 --> 00:36:46,920 Speaker 1: Under President Trump, attempted illegal border crossings are at the 735 00:36:46,960 --> 00:36:51,720 Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal aliens. 736 00:36:51,280 --> 00:36:52,120 Speaker 2: Have been arrested. 737 00:36:52,400 --> 00:36:55,960 Speaker 1: If you are here illegally, your next you will be 738 00:36:56,000 --> 00:36:59,880 Speaker 1: fined nearly one thousand dollars a day, imprisoned, and deported. 739 00:37:00,360 --> 00:37:01,520 Speaker 2: You will never return. 740 00:37:01,840 --> 00:37:04,880 Speaker 1: But if you register using our CBP home app and 741 00:37:04,960 --> 00:37:07,160 Speaker 1: leave now, you could be allowed. 742 00:37:06,840 --> 00:37:07,840 Speaker 2: To return legally. 743 00:37:08,200 --> 00:37:12,960 Speaker 1: Do what's right. Leave now under President Trump America's laws 744 00:37:13,280 --> 00:37:15,560 Speaker 1: order and families will be protected. 745 00:37:15,640 --> 00:37:17,800 Speaker 3: Sponsored by the United States Department of Homeland Security. 746 00:37:17,920 --> 00:37:19,640 Speaker 8: They hit me back and was like, we can't pick 747 00:37:19,680 --> 00:37:22,319 Speaker 8: just one designers. We've like printed out the deck you sent, 748 00:37:22,360 --> 00:37:23,320 Speaker 8: we put it on the wall. 749 00:37:23,760 --> 00:37:24,720 Speaker 2: We want all three. 750 00:37:25,080 --> 00:37:28,279 Speaker 8: And we were in Portland with about twenty people from 751 00:37:28,280 --> 00:37:32,600 Speaker 8: their team maybe two weeks later, and. 752 00:37:32,520 --> 00:37:34,680 Speaker 6: That was three different versions. 753 00:37:35,239 --> 00:37:36,360 Speaker 2: It's two different versions. 754 00:37:37,000 --> 00:37:39,560 Speaker 8: Yeah, it was the white one kind of the off 755 00:37:39,560 --> 00:37:41,520 Speaker 8: white one, and then also cit tron like. 756 00:37:42,960 --> 00:37:43,720 Speaker 4: Or yeah. 757 00:37:43,760 --> 00:37:47,320 Speaker 8: So when we had the meeting where we talked about, 758 00:37:47,640 --> 00:37:50,840 Speaker 8: you know, well, so here's what's funny. 759 00:37:50,920 --> 00:37:53,680 Speaker 2: So we go into this meeting because me and all. 760 00:37:53,520 --> 00:37:56,160 Speaker 8: The designers were at like just a really low place 761 00:37:56,320 --> 00:37:58,239 Speaker 8: in our lives and in our businesses. I was like, 762 00:37:58,280 --> 00:37:59,640 Speaker 8: we're going to go in here and we're gonna be 763 00:37:59,680 --> 00:38:03,839 Speaker 8: fully ourselves. Like we didn't dress in Nikes. We dress 764 00:38:03,880 --> 00:38:06,000 Speaker 8: how we normally dressed. We were the most dressed up 765 00:38:06,040 --> 00:38:08,840 Speaker 8: people in Nike. But I said, we're gonna go in 766 00:38:08,840 --> 00:38:10,759 Speaker 8: here and be our full selves and we're gonna tell 767 00:38:10,760 --> 00:38:13,880 Speaker 8: our real stories. So we got in we tell our 768 00:38:13,920 --> 00:38:18,719 Speaker 8: stories and the Nike. The woman from Nike was like, 769 00:38:18,760 --> 00:38:21,120 Speaker 8: all right, let's get ready to you know, talk about 770 00:38:21,160 --> 00:38:25,960 Speaker 8: this project. And I said, you know what, we're excited 771 00:38:25,960 --> 00:38:28,080 Speaker 8: to hear about this project. But we just told y'all 772 00:38:28,080 --> 00:38:33,520 Speaker 8: our stories, like that's deeply personal and we don't know 773 00:38:33,680 --> 00:38:36,439 Speaker 8: anything about you guys. Would you be willing to share 774 00:38:36,480 --> 00:38:40,919 Speaker 8: your stories with us? And they Lin Merritt started off, 775 00:38:40,960 --> 00:38:42,719 Speaker 8: you guys know what he is. He was the one 776 00:38:42,719 --> 00:38:45,320 Speaker 8: who like signed lebron and found when he was thirteen. 777 00:38:45,440 --> 00:38:48,280 Speaker 8: He's like the og at Nike. So lem Merritt started 778 00:38:48,280 --> 00:38:51,040 Speaker 8: the story off talking about when he was in Kansas City, 779 00:38:51,200 --> 00:38:52,960 Speaker 8: he was a little boy, he was poor. He used 780 00:38:53,000 --> 00:38:55,520 Speaker 8: to look up at the airplanes and say, one day 781 00:38:55,560 --> 00:38:58,840 Speaker 8: he would be on an airplane. Than Teet, who works 782 00:38:58,840 --> 00:39:01,879 Speaker 8: with Lynn next and he's talking and then we get 783 00:39:01,920 --> 00:39:04,960 Speaker 8: all these stories. So by the time we actually get 784 00:39:04,960 --> 00:39:08,680 Speaker 8: to the project, we're so connected because we know each 785 00:39:08,719 --> 00:39:11,880 Speaker 8: other at that point. And so when the designers go 786 00:39:12,000 --> 00:39:15,640 Speaker 8: into design, it's literally like looking at magic. I was 787 00:39:15,680 --> 00:39:18,040 Speaker 8: sitting back there with the team and we're just looking 788 00:39:18,040 --> 00:39:18,399 Speaker 8: at them. 789 00:39:18,560 --> 00:39:19,359 Speaker 2: Just go for it. 790 00:39:20,440 --> 00:39:24,560 Speaker 8: One of the most amazing experiences of my life was 791 00:39:24,600 --> 00:39:26,760 Speaker 8: watching them code design that sneaker. 792 00:39:27,880 --> 00:39:31,400 Speaker 4: Did. Was there a reaction at to when Broun actually 793 00:39:31,400 --> 00:39:31,919 Speaker 4: sold the show? 794 00:39:32,440 --> 00:39:34,239 Speaker 2: Yes, So when. 795 00:39:34,239 --> 00:39:36,759 Speaker 8: Lebron actually saw the shoe, we met him in New York. 796 00:39:36,880 --> 00:39:40,160 Speaker 8: He saw the sneaker. You see the bracelet around it, right, 797 00:39:40,800 --> 00:39:43,440 Speaker 8: So the designers actually designed that so that you can 798 00:39:43,440 --> 00:39:45,120 Speaker 8: wear it around your wrist or you can wear it 799 00:39:45,120 --> 00:39:45,720 Speaker 8: as a choker. 800 00:39:46,920 --> 00:39:47,399 Speaker 2: And so. 801 00:39:48,840 --> 00:39:51,839 Speaker 8: When we were telling the story about the sneaker, one 802 00:39:51,880 --> 00:39:54,880 Speaker 8: of the designers said, Lebron, the sneaker is amazing, but 803 00:39:54,920 --> 00:39:57,759 Speaker 8: I want you to know outside of the sneaker, like, 804 00:39:57,840 --> 00:40:01,960 Speaker 8: because of this collaboration, we built this incredible sisterhood. And 805 00:40:02,000 --> 00:40:04,839 Speaker 8: people talk about black women not being able to collaborate 806 00:40:05,320 --> 00:40:07,840 Speaker 8: and that we're always in competition, but these are my 807 00:40:07,920 --> 00:40:10,920 Speaker 8: sisters now. And he looked at them and he was like, 808 00:40:11,440 --> 00:40:13,920 Speaker 8: that's the story I want to tell. I want to 809 00:40:13,960 --> 00:40:16,400 Speaker 8: tell that story. And then when they showed him how 810 00:40:16,440 --> 00:40:20,480 Speaker 8: the bracelet went around the wrist and the neck, oh god, 811 00:40:20,560 --> 00:40:22,919 Speaker 8: he went nuts. He was like, wait a minute, people 812 00:40:22,960 --> 00:40:24,799 Speaker 8: about to be wearing my lugo around her neck. 813 00:40:25,360 --> 00:40:27,800 Speaker 2: So it was a really really dope moment. 814 00:40:27,840 --> 00:40:30,520 Speaker 8: But he was so intentional about the story that was 815 00:40:30,560 --> 00:40:34,200 Speaker 8: told around the sneaker because the fact that it involved 816 00:40:34,239 --> 00:40:34,760 Speaker 8: black women. 817 00:40:34,920 --> 00:40:36,920 Speaker 6: You spoke to him, Yeah, how was he to work? 818 00:40:36,920 --> 00:40:39,560 Speaker 8: He was very nice and we honored him that year, 819 00:40:39,640 --> 00:40:42,960 Speaker 8: So we actually launched a sneaker at our event in 820 00:40:43,000 --> 00:40:43,800 Speaker 8: twenty eighteen. 821 00:40:45,160 --> 00:40:46,160 Speaker 2: Honored him that year. 822 00:40:47,040 --> 00:40:52,040 Speaker 8: Got a chance to dress Savannah for that event with 823 00:40:52,160 --> 00:40:54,320 Speaker 8: Kimberly Golsen that's a designer that she wore. 824 00:40:54,960 --> 00:40:56,640 Speaker 2: And Maverick was there. 825 00:40:57,120 --> 00:41:00,239 Speaker 8: Rich was there, His whole Nike team was there, is 826 00:41:00,400 --> 00:41:02,440 Speaker 8: It's Vanna was there, Is, Gloria was. 827 00:41:02,440 --> 00:41:04,319 Speaker 4: There, Zori was there, the whole team. 828 00:41:04,960 --> 00:41:08,720 Speaker 2: Yeah, they were all there to see him except that award, 829 00:41:08,760 --> 00:41:09,800 Speaker 2: which was really dope. 830 00:41:10,080 --> 00:41:12,719 Speaker 4: Yeah, and the shoe has been successful as a sneakerhead, 831 00:41:12,760 --> 00:41:14,279 Speaker 4: I was not able to get my hands on them. 832 00:41:14,320 --> 00:41:16,480 Speaker 2: It's sold down in less than five minutes, which makes. 833 00:41:16,320 --> 00:41:19,120 Speaker 4: That how great the shoe is. And it still has 834 00:41:19,120 --> 00:41:19,920 Speaker 4: held its value. 835 00:41:19,920 --> 00:41:23,160 Speaker 5: I think you now it's still selling on like stock 836 00:41:23,400 --> 00:41:25,440 Speaker 5: X and th for like seven hundred hundred dollars. 837 00:41:25,520 --> 00:41:27,840 Speaker 4: Yeah, which furthermore lets you know how great the shoe is. 838 00:41:27,880 --> 00:41:29,719 Speaker 4: So congratulations, thank you. 839 00:41:30,160 --> 00:41:34,080 Speaker 5: So you have partnerships with Nike, you said, Arrow Kanbe Timberland. 840 00:41:34,280 --> 00:41:37,520 Speaker 5: How do you go about finding the right strategic partner 841 00:41:37,560 --> 00:41:39,279 Speaker 5: for some of these brands because every brand is not 842 00:41:39,400 --> 00:41:43,400 Speaker 5: going to fit what Harlem Fashion Road represents and you know, 843 00:41:43,480 --> 00:41:45,319 Speaker 5: fit with the designer represents. So how do you go 844 00:41:45,320 --> 00:41:45,840 Speaker 5: about doing that? 845 00:41:46,560 --> 00:41:46,880 Speaker 6: Yeah? 846 00:41:47,000 --> 00:41:49,359 Speaker 8: Sometimes you know the brand. Sometimes the brands will reach 847 00:41:49,360 --> 00:41:51,760 Speaker 8: out to us. Sometimes we reach out to the brand. 848 00:41:53,120 --> 00:41:55,680 Speaker 8: I think when we had that first conversation, we usually 849 00:41:55,719 --> 00:41:58,719 Speaker 8: know our team know like are they about. 850 00:41:58,400 --> 00:41:59,920 Speaker 2: About this life or are they not. 851 00:42:01,440 --> 00:42:03,799 Speaker 8: You know, do they really want to support black designers 852 00:42:03,920 --> 00:42:09,360 Speaker 8: or you know not really? So, so we we usually 853 00:42:09,440 --> 00:42:12,640 Speaker 8: know and like that first call like is this something 854 00:42:12,640 --> 00:42:17,160 Speaker 8: that we want to move forward with? And then you know, 855 00:42:18,120 --> 00:42:22,200 Speaker 8: following our instincts on that. Sometimes it's hard because we've 856 00:42:22,200 --> 00:42:27,640 Speaker 8: also turned down really really big lucrative deals, but following 857 00:42:27,680 --> 00:42:31,399 Speaker 8: our instincts on that We've had like successful collaboration after 858 00:42:31,400 --> 00:42:34,000 Speaker 8: success coul collaborate. This one is doing really well, the 859 00:42:34,000 --> 00:42:38,120 Speaker 8: Abercrombie one right now. We did one with Banana Republic 860 00:42:38,160 --> 00:42:42,160 Speaker 8: a few years ago with designer Charles Harbison. That one 861 00:42:42,239 --> 00:42:46,120 Speaker 8: be all gross margin expectations by three digits. I can't 862 00:42:46,160 --> 00:42:49,080 Speaker 8: give you the exact number, but blew it out the water. 863 00:42:50,600 --> 00:42:55,440 Speaker 8: And so you know, collabse have been major for us, 864 00:42:55,480 --> 00:42:57,759 Speaker 8: and I think a really great opportunity for the designers. 865 00:42:58,080 --> 00:43:01,719 Speaker 5: How does that work strategically without givings ccific numbers hypothetically? Right, 866 00:43:01,760 --> 00:43:04,160 Speaker 5: I have the brand, I have the designer, we have 867 00:43:04,320 --> 00:43:05,360 Speaker 5: your company in the middle. 868 00:43:05,480 --> 00:43:05,719 Speaker 2: Yep. 869 00:43:06,640 --> 00:43:07,560 Speaker 4: How does that work? 870 00:43:07,640 --> 00:43:09,800 Speaker 5: Do they say this is a number that we're willing 871 00:43:09,880 --> 00:43:13,040 Speaker 5: to pay to have the brand aside? And that happens, 872 00:43:13,160 --> 00:43:16,920 Speaker 5: and do the sales dictate you know the amount of 873 00:43:16,960 --> 00:43:18,040 Speaker 5: royalties that people get? 874 00:43:18,080 --> 00:43:18,959 Speaker 4: Like, how does this work? 875 00:43:19,040 --> 00:43:22,759 Speaker 8: Yeah? So, so we always wanted to be like transparent. 876 00:43:22,960 --> 00:43:25,960 Speaker 8: So HFAR gets like an agency fee and we get 877 00:43:26,000 --> 00:43:29,000 Speaker 8: a licensing fee if they use the HFR logo on it. Right, 878 00:43:30,120 --> 00:43:33,640 Speaker 8: But then we negotiate the designer's fee separately because we 879 00:43:33,800 --> 00:43:36,400 Speaker 8: always want like whatever needs to go to the designer 880 00:43:36,520 --> 00:43:38,400 Speaker 8: needs to go to the designer, so we work that 881 00:43:38,440 --> 00:43:39,280 Speaker 8: out with the designer. 882 00:43:39,360 --> 00:43:40,919 Speaker 2: Sometimes we come to. 883 00:43:40,840 --> 00:43:42,880 Speaker 8: The table and the brand will say like, this is 884 00:43:42,920 --> 00:43:45,239 Speaker 8: our number, and we like know what that number is. 885 00:43:45,280 --> 00:43:48,000 Speaker 8: But in most situations we're able to go to the 886 00:43:48,000 --> 00:43:50,040 Speaker 8: designer and say, do you feel good about this number? 887 00:43:50,040 --> 00:43:51,319 Speaker 8: This is the number we want to go to the 888 00:43:51,320 --> 00:43:54,960 Speaker 8: brand with. So once we do that the brand, then 889 00:43:55,440 --> 00:43:58,200 Speaker 8: you know, it flows through HFR. But the designer gets 890 00:43:58,560 --> 00:44:01,920 Speaker 8: the number like their whole number. We don't take anything 891 00:44:01,960 --> 00:44:05,120 Speaker 8: from that. Then HFR charges our agency fee and then 892 00:44:05,160 --> 00:44:06,239 Speaker 8: we split royalties. 893 00:44:07,400 --> 00:44:11,040 Speaker 6: So you wrote a book called Small Business, Big Partnerships, 894 00:44:11,080 --> 00:44:13,720 Speaker 6: and it talks about how to track, secure, and maintain 895 00:44:13,840 --> 00:44:16,799 Speaker 6: partnerships with big brands. So can you give us some 896 00:44:16,880 --> 00:44:19,560 Speaker 6: insight on how to attract, secure, and maintain partnerships with 897 00:44:19,560 --> 00:44:20,120 Speaker 6: big brands. 898 00:44:20,200 --> 00:44:27,839 Speaker 8: Absolutely, you know, the sponsorship deck is so important, like 899 00:44:27,920 --> 00:44:29,960 Speaker 8: what you send out to brands. The other thing that's 900 00:44:30,000 --> 00:44:31,719 Speaker 8: so important our relationship with. 901 00:44:31,719 --> 00:44:33,000 Speaker 6: What should be in a sponsorship deck. 902 00:44:33,080 --> 00:44:36,799 Speaker 8: So when you're sending out a sponsorship deck, you're basically saying, 903 00:44:36,840 --> 00:44:38,719 Speaker 8: so think about this. I want you to think when 904 00:44:38,719 --> 00:44:41,279 Speaker 8: somebody gives you a gift at a party, and you 905 00:44:41,320 --> 00:44:44,320 Speaker 8: see a gift that's like wrapped in this like beautiful 906 00:44:44,320 --> 00:44:45,960 Speaker 8: wrapping paper with this bow on it. 907 00:44:46,080 --> 00:44:48,560 Speaker 2: You assume that that's a nice gift if. 908 00:44:48,440 --> 00:44:50,000 Speaker 8: You got to get you get a gift in like 909 00:44:50,080 --> 00:44:53,160 Speaker 8: a brown paper bag, You're not as excited about that 910 00:44:53,280 --> 00:44:54,399 Speaker 8: until maybe you look in and. 911 00:44:54,360 --> 00:44:55,040 Speaker 2: See what it is. 912 00:44:55,520 --> 00:44:59,320 Speaker 8: So really, your sponsorship proposal, your deck, your partnership proposal, 913 00:44:59,400 --> 00:45:03,400 Speaker 8: it's like basically like how you're wrapping your company. So 914 00:45:03,480 --> 00:45:05,880 Speaker 8: I always say people like, I know Canva is great 915 00:45:05,880 --> 00:45:08,279 Speaker 8: and people love to work in Canva, but like, get 916 00:45:08,320 --> 00:45:13,440 Speaker 8: a professional graphic artist to design your sponsorship deck. And 917 00:45:13,600 --> 00:45:15,440 Speaker 8: in that deck, you want to try to keep it 918 00:45:15,480 --> 00:45:18,560 Speaker 8: to like ten pages. You want to include like you know, 919 00:45:18,640 --> 00:45:22,080 Speaker 8: your company, what you're doing, your audience, because at the 920 00:45:22,160 --> 00:45:24,320 Speaker 8: end of the day, brands want to connect with your audience. 921 00:45:24,360 --> 00:45:26,359 Speaker 8: The reason they're going to partner with you is because 922 00:45:26,400 --> 00:45:28,520 Speaker 8: they think that they can get more business by working 923 00:45:28,560 --> 00:45:30,720 Speaker 8: with you. They're going to get more business by working 924 00:45:30,760 --> 00:45:33,080 Speaker 8: with you through your audience. So you always want to 925 00:45:33,320 --> 00:45:35,960 Speaker 8: make sure that your audience is highlighted who they are, 926 00:45:36,080 --> 00:45:41,319 Speaker 8: what they do, how they connect with that brand as well. 927 00:45:41,360 --> 00:45:45,200 Speaker 8: And then any photos you've got from recent events or 928 00:45:45,239 --> 00:45:49,080 Speaker 8: partnerships that you've done really important, any press that you've gotten, 929 00:45:49,080 --> 00:45:51,160 Speaker 8: you want to include that because you're basically saying to 930 00:45:51,200 --> 00:45:54,120 Speaker 8: a brand like, you want to have a. 931 00:45:54,040 --> 00:45:56,840 Speaker 2: Conversation with me, and here is why. 932 00:45:57,080 --> 00:46:00,840 Speaker 8: So you're building credibility with that deck want you And 933 00:46:00,880 --> 00:46:02,719 Speaker 8: then of course in that deck if you want to, 934 00:46:02,760 --> 00:46:05,120 Speaker 8: you don't have to, though you can also include like, 935 00:46:05,960 --> 00:46:08,080 Speaker 8: here's how you can work with us. So you may say, 936 00:46:08,160 --> 00:46:10,680 Speaker 8: let's say, if it's an event, you can sponsor an 937 00:46:10,680 --> 00:46:12,920 Speaker 8: event at this level and hear all the things you 938 00:46:12,960 --> 00:46:15,280 Speaker 8: get and you can put pricing in there, or you cannot. 939 00:46:15,680 --> 00:46:17,480 Speaker 8: I don't really like to send pricing out on our 940 00:46:17,480 --> 00:46:20,839 Speaker 8: first decks. I prefer to like, I'll put like here 941 00:46:20,920 --> 00:46:22,600 Speaker 8: all the things you get, but I don't really like 942 00:46:22,640 --> 00:46:23,880 Speaker 8: to talk pricing yet. 943 00:46:24,080 --> 00:46:24,480 Speaker 4: Why is that? 944 00:46:25,120 --> 00:46:27,320 Speaker 5: Because I mean, we've been in this dek space where 945 00:46:27,760 --> 00:46:29,520 Speaker 5: we've got a conversations. Shall we send it out with 946 00:46:29,560 --> 00:46:31,399 Speaker 5: the pricing or shall we send it with that with it? 947 00:46:31,800 --> 00:46:34,120 Speaker 5: And it's kind of like it depends, Well, why don't 948 00:46:34,120 --> 00:46:34,880 Speaker 5: you do that first? 949 00:46:35,200 --> 00:46:37,480 Speaker 8: Because it's different when I get on a you know, 950 00:46:37,560 --> 00:46:41,400 Speaker 8: you saying a deck that's just you know, it's just 951 00:46:41,480 --> 00:46:45,040 Speaker 8: a document versus me getting on the phone with you, 952 00:46:45,880 --> 00:46:48,160 Speaker 8: giving you, showing you a video like I always show 953 00:46:48,239 --> 00:46:50,719 Speaker 8: videos on our call, showing you a video of like, 954 00:46:50,840 --> 00:46:53,080 Speaker 8: this is what the experience actually looks like. 955 00:46:53,560 --> 00:46:54,920 Speaker 2: This is what it feels like. 956 00:46:55,120 --> 00:46:58,400 Speaker 8: And I'm telling you what it is like that people 957 00:46:58,719 --> 00:47:02,840 Speaker 8: underestimate human connect And if people get on the phone 958 00:47:02,840 --> 00:47:05,160 Speaker 8: with you and they're filling your vibe and they're loving 959 00:47:05,160 --> 00:47:07,520 Speaker 8: what you're talking about and they're seeing the video and 960 00:47:07,560 --> 00:47:13,359 Speaker 8: they're excited cited, it's a different conversation. Now priceing may 961 00:47:13,440 --> 00:47:16,720 Speaker 8: not matter as much because now I've built this connection 962 00:47:16,840 --> 00:47:19,200 Speaker 8: with you, And you know I said the second thing, 963 00:47:19,239 --> 00:47:22,359 Speaker 8: it's like that connections piece. Like a lot of times 964 00:47:22,360 --> 00:47:24,279 Speaker 8: people think, oh, I'm just pitching a brand. You're not 965 00:47:24,360 --> 00:47:27,440 Speaker 8: just pitching a brand. You're pitching John at that brand 966 00:47:27,760 --> 00:47:30,520 Speaker 8: or Paul at that brand, or Sarah at that brand. 967 00:47:30,600 --> 00:47:35,000 Speaker 8: Like it's that person that has to want to partner 968 00:47:35,040 --> 00:47:35,799 Speaker 8: with you. 969 00:47:35,840 --> 00:47:39,000 Speaker 4: So what inspires you to create this masterpiece? 970 00:47:39,120 --> 00:47:41,680 Speaker 5: Was it after years of seeing this or being to 971 00:47:41,760 --> 00:47:45,319 Speaker 5: ask the same questions, having trials and tribulations, I got 972 00:47:45,320 --> 00:47:46,040 Speaker 5: to put something together. 973 00:47:46,680 --> 00:47:51,160 Speaker 8: Yeah, so I wrote a book. Actually did This is 974 00:47:51,200 --> 00:47:53,120 Speaker 8: actually a follow up to the first one. I did 975 00:47:53,160 --> 00:47:56,480 Speaker 8: a book called Sponsored when I was looking to get 976 00:47:56,520 --> 00:47:59,360 Speaker 8: sponsorship for our events. I really can find the information 977 00:47:59,560 --> 00:48:02,279 Speaker 8: like it was all very generic. Nobody was really telling 978 00:48:02,320 --> 00:48:04,840 Speaker 8: me like what to do, how it worked. Is very 979 00:48:05,200 --> 00:48:08,280 Speaker 8: like a secret agency society in knowing how to partner 980 00:48:08,320 --> 00:48:10,040 Speaker 8: with brands. And I'm like, there should be a book 981 00:48:10,080 --> 00:48:13,040 Speaker 8: out that just tells you how this works, like because 982 00:48:13,080 --> 00:48:15,000 Speaker 8: if you go get a brand partnership, that doesn't take 983 00:48:15,000 --> 00:48:18,439 Speaker 8: anything from me, right, so like how can we all win? 984 00:48:19,640 --> 00:48:21,560 Speaker 8: And so this was really the follow up to that 985 00:48:21,600 --> 00:48:24,120 Speaker 8: because I wrote that book in twenty seventeen and I 986 00:48:24,160 --> 00:48:26,799 Speaker 8: think the biggest partnership I had had that at that 987 00:48:27,040 --> 00:48:30,640 Speaker 8: time was probably like maybe one hundred and fifty thousand 988 00:48:30,680 --> 00:48:35,160 Speaker 8: dollars for something. We've far surpassed that since then, and 989 00:48:35,200 --> 00:48:37,560 Speaker 8: so I really wanted to write like a follow up 990 00:48:37,600 --> 00:48:39,680 Speaker 8: to say, here's all the things I've learned since then. 991 00:48:40,000 --> 00:48:43,719 Speaker 5: So what's that transition like from getting the single year 992 00:48:43,800 --> 00:48:45,600 Speaker 5: sponsorship to getting. 993 00:48:45,400 --> 00:48:46,960 Speaker 3: The multi year sponsorship? 994 00:48:46,960 --> 00:48:48,600 Speaker 5: Because we all try to get to that space where 995 00:48:48,920 --> 00:48:52,359 Speaker 5: it's not just a commitment for one year our brand. 996 00:48:52,400 --> 00:48:54,960 Speaker 5: Our audience has now seen you, they're familiar with you, 997 00:48:55,440 --> 00:48:58,480 Speaker 5: what happens next? How do you follow up and create 998 00:48:58,480 --> 00:48:59,399 Speaker 5: those relationships. 999 00:48:59,760 --> 00:49:02,719 Speaker 8: I think is a conversation with the person at the brand, 1000 00:49:02,880 --> 00:49:04,880 Speaker 8: you know, and saying, hey, we really want like a 1001 00:49:04,920 --> 00:49:09,000 Speaker 8: real commitment, and you know, we appreciate your one year commitment, 1002 00:49:09,200 --> 00:49:12,520 Speaker 8: but like let's lock this in for three years. 1003 00:49:12,360 --> 00:49:13,920 Speaker 2: Because it also works for the brand. 1004 00:49:14,200 --> 00:49:17,279 Speaker 8: It also guarantees that you know, you're not partnering with 1005 00:49:17,360 --> 00:49:19,600 Speaker 8: one bank this year and then another bank the next year. 1006 00:49:19,880 --> 00:49:24,160 Speaker 8: Like there needs to be some consistency. It's not a 1007 00:49:24,160 --> 00:49:26,400 Speaker 8: good look to me for the brand. For you guys, 1008 00:49:26,400 --> 00:49:30,840 Speaker 8: that open yourselves up to competition coming in. So I 1009 00:49:30,880 --> 00:49:36,120 Speaker 8: think having that conversation with the brand is like having 1010 00:49:36,440 --> 00:49:38,520 Speaker 8: like singing that like I want to make sure that 1011 00:49:38,560 --> 00:49:40,960 Speaker 8: you're secured so that we don't have to go out 1012 00:49:41,000 --> 00:49:43,319 Speaker 8: to your competition. Also, I want to make sure that, 1013 00:49:43,400 --> 00:49:46,200 Speaker 8: like there's consistency in our messaging going out and we 1014 00:49:46,239 --> 00:49:49,280 Speaker 8: can see year over year how we're doing. 1015 00:49:50,080 --> 00:49:51,120 Speaker 2: Brands are open to that. 1016 00:49:52,360 --> 00:49:56,160 Speaker 6: So, who's some of the biggest brands that you've worked 1017 00:49:56,160 --> 00:49:57,680 Speaker 6: with like on a consistent basis. 1018 00:49:58,560 --> 00:50:00,120 Speaker 8: Some of the biggest brands we work with on a 1019 00:50:00,120 --> 00:50:02,720 Speaker 8: consistent basis is Nike. We worked them for the last 1020 00:50:02,719 --> 00:50:06,320 Speaker 8: five years They've sponsored our designer retreat that we host 1021 00:50:06,440 --> 00:50:08,839 Speaker 8: in New York City at their corporate offices every year. 1022 00:50:10,000 --> 00:50:10,840 Speaker 2: We've also worked with. 1023 00:50:10,960 --> 00:50:13,799 Speaker 8: LVMH now I think we're going on your We have 1024 00:50:13,800 --> 00:50:17,360 Speaker 8: a three year partnership with Tiffany and Company for some 1025 00:50:17,560 --> 00:50:18,879 Speaker 8: HBCU work. 1026 00:50:19,400 --> 00:50:22,200 Speaker 2: The Virgil Ablo Award. They're committed to that year over year. 1027 00:50:23,560 --> 00:50:26,440 Speaker 8: We've also worked with Macy's for a number of years 1028 00:50:26,560 --> 00:50:30,440 Speaker 8: now on several different projects. Probably they're like our longest 1029 00:50:30,440 --> 00:50:33,080 Speaker 8: standing partner. We probably work with them for maybe eight 1030 00:50:33,160 --> 00:50:38,200 Speaker 8: years now. You know, we're building out a solid partnership 1031 00:50:38,200 --> 00:50:41,320 Speaker 8: with Norstrom now as well that we're really excited about 1032 00:50:41,840 --> 00:50:46,040 Speaker 8: some really cool things coming down the pipeline there. Trying 1033 00:50:46,040 --> 00:50:48,040 Speaker 8: to think of who else we're working with. Saxmith Avenue, 1034 00:50:48,040 --> 00:50:50,400 Speaker 8: we worked with them for a few years now as well, 1035 00:50:51,640 --> 00:50:53,480 Speaker 8: so a lot of several retail brands. 1036 00:50:53,960 --> 00:50:55,960 Speaker 6: And so that's the lifeline of the business, is the 1037 00:50:56,000 --> 00:50:59,200 Speaker 6: corporate relationships. Yes, yeah, So have you seen an impact 1038 00:50:59,239 --> 00:51:02,000 Speaker 6: like post Joy Floyd of companies that it's like we're 1039 00:51:02,080 --> 00:51:04,720 Speaker 6: nigging from or cutting back money. 1040 00:51:05,160 --> 00:51:09,279 Speaker 8: I mean, we were all seeing like three years and 1041 00:51:09,400 --> 00:51:12,040 Speaker 8: I think we all knew that it wasn't gonna last, right, 1042 00:51:13,920 --> 00:51:18,680 Speaker 8: But what I can say is I think companies are 1043 00:51:18,800 --> 00:51:22,759 Speaker 8: streamlining the amount of like partners that they have, and 1044 00:51:23,000 --> 00:51:25,520 Speaker 8: thank goodness, like HFR is one of those partners that 1045 00:51:25,520 --> 00:51:26,160 Speaker 8: they're like, we're. 1046 00:51:26,000 --> 00:51:30,520 Speaker 2: Going to continue with. But yeah, they're definitely pulling back. 1047 00:51:30,719 --> 00:51:36,520 Speaker 8: There has been, especially the luxury brands in particular, the 1048 00:51:36,600 --> 00:51:39,040 Speaker 8: luxury brands in particular, like they came out hard in 1049 00:51:39,120 --> 00:51:42,640 Speaker 8: twenty twenty, and they've been really soft over the last 1050 00:51:42,680 --> 00:51:43,240 Speaker 8: two years. 1051 00:51:44,560 --> 00:51:46,920 Speaker 4: Yeah, that's been pretty consistent. 1052 00:51:47,160 --> 00:51:48,960 Speaker 2: Yeah, say, it's same in your industry. 1053 00:51:50,440 --> 00:51:53,920 Speaker 5: Similar, Yeah, very similar. But I'm Athne's quests because we're 1054 00:51:53,920 --> 00:51:56,200 Speaker 5: seeing these things. Yeah, so it's interesting to hear from 1055 00:51:56,320 --> 00:51:59,960 Speaker 5: your perspective and obviously a different industry but similar scenario. 1056 00:52:00,239 --> 00:52:02,640 Speaker 8: Yeah, but she has to have like such a great audience, 1057 00:52:02,760 --> 00:52:05,960 Speaker 8: like appreciate that you should be like knocking your door down. 1058 00:52:06,280 --> 00:52:11,359 Speaker 2: That's what we said, they should be knocking your door down. 1059 00:52:11,520 --> 00:52:13,800 Speaker 8: Like if I had an opportunity to come to Atlanta 1060 00:52:13,840 --> 00:52:15,120 Speaker 8: and talk about twenty. 1061 00:52:14,920 --> 00:52:17,440 Speaker 6: Thousand people, a fact, that's a fact. 1062 00:52:17,600 --> 00:52:20,960 Speaker 4: I mean seriously, Yeah, I'm with you. 1063 00:52:22,480 --> 00:52:23,759 Speaker 2: It's a note brainer to me. 1064 00:52:27,600 --> 00:52:31,400 Speaker 5: Let's talk about fashion and color because I think just 1065 00:52:31,440 --> 00:52:34,680 Speaker 5: the title aloneent is incredible, but what it represents is 1066 00:52:34,719 --> 00:52:38,319 Speaker 5: being seen. Yeah, so talk about that because I mean again, 1067 00:52:38,520 --> 00:52:39,800 Speaker 5: it's an incredible piece. 1068 00:52:40,120 --> 00:52:43,279 Speaker 8: So when people think about our contribution to fashion, they 1069 00:52:43,280 --> 00:52:46,880 Speaker 8: don't really know, like the fact that like Jay Jackson 1070 00:52:47,080 --> 00:52:50,520 Speaker 8: was the first American couturier in Paris. 1071 00:52:50,680 --> 00:52:52,120 Speaker 2: People don't know that was a black man. 1072 00:52:52,200 --> 00:52:54,720 Speaker 8: He worked with Christian Dior, he worked with I believe 1073 00:52:54,719 --> 00:52:56,200 Speaker 8: it's al and Ron as well. 1074 00:52:58,000 --> 00:53:00,000 Speaker 2: They don't really know that right now. 1075 00:53:00,080 --> 00:53:02,279 Speaker 8: Now this year was celebrating the fiftieth anniversary at a 1076 00:53:02,320 --> 00:53:06,680 Speaker 8: Ballet Versailles, which was this competition between like French and 1077 00:53:07,080 --> 00:53:09,880 Speaker 8: American designers, and Stephen Burrows was the only black designer. 1078 00:53:10,000 --> 00:53:12,120 Speaker 8: Part of that, people don't even know who Stephen Burrows is. 1079 00:53:13,480 --> 00:53:16,560 Speaker 8: Our history in fashion hasn't been captured in a book 1080 00:53:16,800 --> 00:53:20,439 Speaker 8: since nineteen eighty two. In nineteen eighty two, a woman, 1081 00:53:20,520 --> 00:53:23,440 Speaker 8: Lowis Alexander Lane, wrote a book called Blacks in the 1082 00:53:23,480 --> 00:53:24,240 Speaker 8: History of Fashion. 1083 00:53:24,800 --> 00:53:26,800 Speaker 2: You can't buy a book because I bought all of them. 1084 00:53:27,400 --> 00:53:29,279 Speaker 2: There were only like ten of the market. I bought 1085 00:53:29,320 --> 00:53:32,160 Speaker 2: them all because I want to make sure they were 1086 00:53:32,160 --> 00:53:32,880 Speaker 2: in safekeeping. 1087 00:53:33,440 --> 00:53:37,320 Speaker 8: But you know, we don't really have our history preserved 1088 00:53:37,360 --> 00:53:40,359 Speaker 8: in fashion, and so I kept saying we need a 1089 00:53:40,400 --> 00:53:43,399 Speaker 8: book like so that fifty years from now, seventy five 1090 00:53:43,480 --> 00:53:47,239 Speaker 8: years from now, it's like registered with the Library of Congress. 1091 00:53:47,560 --> 00:53:51,040 Speaker 8: We can always have our history captured. People can always 1092 00:53:51,120 --> 00:53:53,200 Speaker 8: like look in this book. So this is actually volume 1093 00:53:53,280 --> 00:53:57,760 Speaker 8: one of Fashion and Color and so it's Black Designers 1094 00:53:57,800 --> 00:53:58,160 Speaker 8: eight to Z. 1095 00:53:58,480 --> 00:53:59,319 Speaker 6: Was it like a look book? 1096 00:53:59,480 --> 00:54:00,000 Speaker 7: Open it up? 1097 00:54:00,120 --> 00:54:00,319 Speaker 4: Yeah? 1098 00:54:00,360 --> 00:54:04,200 Speaker 5: Yeah, So how this is value one? What years to 1099 00:54:04,280 --> 00:54:06,000 Speaker 5: do is does it spand to is it up to current? 1100 00:54:06,280 --> 00:54:10,360 Speaker 2: So this is actually current designers. So it's actually. 1101 00:54:11,160 --> 00:54:12,240 Speaker 6: Thank you, You're welcome. 1102 00:54:12,320 --> 00:54:16,400 Speaker 8: So this one was actually dedicated to the fiftieth annivers 1103 00:54:16,400 --> 00:54:16,959 Speaker 8: of hip hop. 1104 00:54:17,640 --> 00:54:19,880 Speaker 2: We gave five mics. You guys know about the source. 1105 00:54:20,040 --> 00:54:22,640 Speaker 2: We gave five mics the Dapper Dan and Misa Hilton. 1106 00:54:22,760 --> 00:54:26,799 Speaker 8: Absolutely, and then we had there's a black artist. Her 1107 00:54:26,880 --> 00:54:30,600 Speaker 8: name is Ashley Buttercup. She illus. She actually painted. These 1108 00:54:30,640 --> 00:54:34,520 Speaker 8: are all original painter every so every letter, there's a 1109 00:54:34,600 --> 00:54:38,480 Speaker 8: designer for every single letter from A to Z. Olivier 1110 00:54:38,560 --> 00:54:42,239 Speaker 8: Rusting from Balmin wrote the foreword to the book and 1111 00:54:42,320 --> 00:54:44,880 Speaker 8: so it's like it's a coffee table book. It's a 1112 00:54:44,920 --> 00:54:46,680 Speaker 8: reference book. If you look in there, you'll see that 1113 00:54:46,719 --> 00:54:49,720 Speaker 8: there's a QR code, So the QR code takes you directly. 1114 00:54:49,719 --> 00:54:51,800 Speaker 2: There's Pheno l your wife's favorite designer. 1115 00:54:51,880 --> 00:55:00,360 Speaker 9: That's going on period, right, it's going on the table. Listen, listen, Amaton, 1116 00:55:01,400 --> 00:55:02,160 Speaker 9: listen Pheno. 1117 00:55:02,200 --> 00:55:05,560 Speaker 5: While I appreciate all the garments, that's a little bout 1118 00:55:05,560 --> 00:55:07,120 Speaker 5: it cover my whole face. 1119 00:55:06,960 --> 00:55:07,480 Speaker 4: I don't care. 1120 00:55:08,719 --> 00:55:10,960 Speaker 5: Listen, everything that you can contributed to my household. I 1121 00:55:10,960 --> 00:55:13,239 Speaker 5: want to personally thank you. I want to personally thank 1122 00:55:13,280 --> 00:55:15,120 Speaker 5: you for making my wife feel happy in your clothes. 1123 00:55:15,360 --> 00:55:17,759 Speaker 5: And every time she wears it somewhere people stop her 1124 00:55:17,880 --> 00:55:18,280 Speaker 5: to ask. 1125 00:55:18,160 --> 00:55:19,960 Speaker 4: Where she got it from. So I just wanted to 1126 00:55:20,000 --> 00:55:24,080 Speaker 4: thank you, and you're being this is like immoralized right 1127 00:55:24,560 --> 00:55:27,759 Speaker 4: out of this historical document. Absolutely got out to you. 1128 00:55:28,719 --> 00:55:30,560 Speaker 8: But people can like scan the QR code and it 1129 00:55:30,600 --> 00:55:33,440 Speaker 8: takes him to the designer's Instagram page, so they can 1130 00:55:33,480 --> 00:55:34,960 Speaker 8: actually shop straight. 1131 00:55:34,880 --> 00:55:36,040 Speaker 2: The book, straight through the book. 1132 00:55:36,880 --> 00:55:39,440 Speaker 4: Yeah, that's fine. What's your favorite time period of fashion? 1133 00:55:40,719 --> 00:55:44,760 Speaker 2: Oh man, I think the nineties. I love the nineties. 1134 00:55:44,800 --> 00:55:47,080 Speaker 8: I love the nineties because we had so many black 1135 00:55:47,120 --> 00:55:51,000 Speaker 8: brands out there. There was you know, the Foo Boo, 1136 00:55:51,040 --> 00:55:53,399 Speaker 8: there was a knee che there was Seawan John, there 1137 00:55:53,560 --> 00:55:57,640 Speaker 8: was like, man, if we could replicate that right now. 1138 00:55:57,200 --> 00:55:58,840 Speaker 6: We spoke, we spoke about we spoke about this to 1139 00:55:58,920 --> 00:56:02,239 Speaker 6: DAP but then and he was saying that there's not 1140 00:56:02,440 --> 00:56:06,960 Speaker 6: there's never been black luxury designers. But I forgot that 1141 00:56:07,000 --> 00:56:12,200 Speaker 6: there actually is one that people overlook, Christian Lubaton. He's 1142 00:56:12,239 --> 00:56:13,439 Speaker 6: what mm hmm. 1143 00:56:14,320 --> 00:56:14,840 Speaker 2: I didn't know that. 1144 00:56:14,880 --> 00:56:18,560 Speaker 4: You know that no black man, do you know? Yeah? 1145 00:56:18,640 --> 00:56:22,400 Speaker 5: So he actually he was at a black man that's first. 1146 00:56:22,400 --> 00:56:25,320 Speaker 5: But he actually came uh to saxonth Avenue. 1147 00:56:25,480 --> 00:56:25,879 Speaker 2: Oh wow. 1148 00:56:25,960 --> 00:56:27,400 Speaker 4: So my mom worked for saxonth Avenue for. 1149 00:56:27,600 --> 00:56:30,279 Speaker 5: Years and then my wife ended up working there when 1150 00:56:30,280 --> 00:56:33,920 Speaker 5: they turned the seventh floor into the shoe level at 1151 00:56:33,920 --> 00:56:34,600 Speaker 5: sass Avenue. 1152 00:56:34,640 --> 00:56:36,520 Speaker 4: Didn't know who he was though, they didn't know. She 1153 00:56:36,560 --> 00:56:39,759 Speaker 4: didn't know. Wow, I'm like, no, that's him. He came 1154 00:56:39,840 --> 00:56:40,680 Speaker 4: in to open the store. 1155 00:56:43,280 --> 00:56:45,200 Speaker 6: You kind of favor each other home off. It could 1156 00:56:45,200 --> 00:56:45,680 Speaker 6: be your dad. 1157 00:56:47,320 --> 00:56:48,200 Speaker 2: I never knew that. 1158 00:56:48,680 --> 00:56:56,760 Speaker 4: Yeah, we shot with him a lot, all right, I know, my. 1159 00:56:58,880 --> 00:57:00,439 Speaker 6: Yeah, little little fact. 1160 00:57:00,680 --> 00:57:03,440 Speaker 2: I love that. I was at an event. 1161 00:57:03,520 --> 00:57:07,120 Speaker 8: It was like a footwear event and Idris presented the 1162 00:57:07,160 --> 00:57:10,520 Speaker 8: award to him and they had like a really dope relationship. 1163 00:57:10,760 --> 00:57:13,799 Speaker 5: But why now all right, who knows put me on 1164 00:57:13,920 --> 00:57:16,440 Speaker 5: might that old fashions? 1165 00:57:16,600 --> 00:57:20,040 Speaker 6: Yeah, but so yeah, I mean that's still an extreme outlier. 1166 00:57:20,080 --> 00:57:22,400 Speaker 6: But so when we talk about black brands, we always 1167 00:57:22,400 --> 00:57:26,800 Speaker 6: talk about like quote urban brands a lot. But so 1168 00:57:28,200 --> 00:57:31,200 Speaker 6: we had an interesting conversation with Dapadin about why there 1169 00:57:31,200 --> 00:57:34,520 Speaker 6: hasn't been luxury brand and he had his own opinions, 1170 00:57:34,560 --> 00:57:38,520 Speaker 6: why do you think that hasn't been black luxury brands? 1171 00:57:38,680 --> 00:57:41,960 Speaker 8: I think luxury is built on heritage, and we haven't 1172 00:57:41,960 --> 00:57:45,280 Speaker 8: really had a brand around long enough to build a heritage. 1173 00:57:45,680 --> 00:57:51,480 Speaker 8: That's you know, so you think you know the luxury 1174 00:57:51,480 --> 00:57:53,680 Speaker 8: brands in the traditional sense of who we know, like 1175 00:57:53,720 --> 00:57:56,600 Speaker 8: they've been around for one hundred years. We've not had 1176 00:57:56,920 --> 00:57:59,360 Speaker 8: Now we've been around for a hundred years, but we've 1177 00:57:59,400 --> 00:58:01,640 Speaker 8: not been able to bid a brand that is around 1178 00:58:01,680 --> 00:58:02,520 Speaker 8: for one hundred years. 1179 00:58:02,560 --> 00:58:05,880 Speaker 2: Like even if you look at who the oldest. 1180 00:58:06,440 --> 00:58:09,760 Speaker 8: Female designer is in the United States, I haven't been 1181 00:58:09,800 --> 00:58:13,680 Speaker 8: able to find anyone other than Elizabeth Keckley. Elizabeth Keckley 1182 00:58:13,720 --> 00:58:16,680 Speaker 8: designed for Abraham Lincoln's wife. She bought her and her 1183 00:58:16,680 --> 00:58:21,840 Speaker 8: son's freedom through design. She is the oldest designer that 1184 00:58:21,920 --> 00:58:26,160 Speaker 8: I can find in the US. And you know, and 1185 00:58:26,200 --> 00:58:29,720 Speaker 8: so imagine if she had kept that collection because everything 1186 00:58:29,760 --> 00:58:32,200 Speaker 8: she was doing was luxury. She was producing for the 1187 00:58:32,200 --> 00:58:35,400 Speaker 8: president's wife and all his friends. So that woman was 1188 00:58:35,440 --> 00:58:36,960 Speaker 8: like on a high, high level. 1189 00:58:37,240 --> 00:58:40,920 Speaker 6: Well, Virgil was luxury too. Virgil was luxury designer. 1190 00:58:41,240 --> 00:58:45,600 Speaker 5: Who's the longest lasting luxury brand that we have. That's 1191 00:58:45,600 --> 00:58:47,000 Speaker 5: interesting and I'm thinking about these brands. 1192 00:58:47,080 --> 00:58:49,640 Speaker 4: Is always a stop, there's always a stop progress. 1193 00:58:49,920 --> 00:58:52,200 Speaker 6: Well, you haven't had a lot of luxury black luxury brands, 1194 00:58:52,280 --> 00:58:55,800 Speaker 6: like I said, or even brands Christian Lubatan's black. Yeah, 1195 00:58:56,040 --> 00:58:59,800 Speaker 6: Virgil was black. That's it that I could think of. 1196 00:59:00,000 --> 00:59:02,480 Speaker 5: Public just got showing back. But that's not a luxury 1197 00:59:02,800 --> 00:59:06,000 Speaker 5: brands period. Well, long like decades of having a brand. 1198 00:59:06,720 --> 00:59:10,160 Speaker 8: Tracy Reese, She's had our brand for a long time. 1199 00:59:12,920 --> 00:59:14,920 Speaker 8: There's just not a lot No. 1200 00:59:16,280 --> 00:59:18,200 Speaker 6: Why I think that that is as far as the 1201 00:59:18,280 --> 00:59:20,360 Speaker 6: life span. Why is it like because even we've had 1202 00:59:20,360 --> 00:59:22,919 Speaker 6: beans that's been successful. Fooble they made a bunch of money. 1203 00:59:22,920 --> 00:59:27,320 Speaker 6: We actually just have put interview Damon John. It was good, Yeah, 1204 00:59:27,360 --> 00:59:31,760 Speaker 6: thank you. So they made a lot of money. Sean 1205 00:59:31,840 --> 00:59:34,360 Speaker 6: John made a lot of money, then sold Rockaway and 1206 00:59:34,360 --> 00:59:37,960 Speaker 6: made money. Then they sold their company so people have 1207 00:59:38,120 --> 00:59:41,960 Speaker 6: experienced success, even karlk and I at one point that 1208 00:59:42,120 --> 00:59:44,960 Speaker 6: it was a successful brand, absolutely, but it seems like 1209 00:59:45,120 --> 00:59:48,800 Speaker 6: it it seems like it's a cycle where you start off, 1210 00:59:49,160 --> 00:59:51,200 Speaker 6: you know, underdog, people start to root for you, and 1211 00:59:51,320 --> 00:59:54,280 Speaker 6: rappers start the champion it, and then you get successful 1212 00:59:54,320 --> 00:59:56,760 Speaker 6: and then it just becomes corny, and then it becomes 1213 00:59:56,800 --> 00:59:59,520 Speaker 6: like a laughing stock almost. And we had an interesting 1214 00:59:59,560 --> 01:00:02,120 Speaker 6: conversation with Jim Jones a few years ago, very controversial, 1215 01:00:02,160 --> 01:00:04,840 Speaker 6: but he had some insight onto his his thoughts on it. 1216 01:00:05,320 --> 01:00:08,240 Speaker 6: What you say, Well, he thought that all of those 1217 01:00:08,320 --> 01:00:10,960 Speaker 6: fashion brands in the nineties and the two thousands were 1218 01:00:11,000 --> 01:00:15,440 Speaker 6: knockoff brands. He was like, they were knockoffs off of 1219 01:00:16,680 --> 01:00:20,400 Speaker 6: with Like He was like that the people in the culture, 1220 01:00:20,760 --> 01:00:23,680 Speaker 6: like Diddy, like Jay were smart enough to understand what 1221 01:00:23,760 --> 01:00:26,080 Speaker 6: was going on, what was really moving culture, and it 1222 01:00:26,160 --> 01:00:30,520 Speaker 6: wasn't really innovative. It was more knockoff of Nordica, of Polo. 1223 01:00:31,240 --> 01:00:33,160 Speaker 6: So he was like, well, why am I going to 1224 01:00:33,240 --> 01:00:36,560 Speaker 6: buy this when I can just buy Nordica. People were 1225 01:00:36,600 --> 01:00:39,800 Speaker 6: disappointed how he said it, because he was pretty much 1226 01:00:39,840 --> 01:00:43,480 Speaker 6: saying that he would rather support Nordica than support But 1227 01:00:44,120 --> 01:00:47,400 Speaker 6: I actually understand the right, but I understand it, but 1228 01:00:47,440 --> 01:00:50,080 Speaker 6: I understand the rationale. It was very controversial, but I 1229 01:00:50,080 --> 01:00:53,160 Speaker 6: do understand the rationale. That is a mindset. That's why 1230 01:00:53,160 --> 01:00:55,800 Speaker 6: these brands haven't been able to be successful because after 1231 01:00:55,800 --> 01:00:57,920 Speaker 6: a certain while, it's looked at it as like rockaway, 1232 01:00:58,040 --> 01:01:01,920 Speaker 6: like it's a joke or foolb spoof. Yeah, exactly, It's 1233 01:01:01,960 --> 01:01:04,720 Speaker 6: not looked at like at first it's cool, but then 1234 01:01:04,760 --> 01:01:06,240 Speaker 6: it's like, I'm not wearing that really. 1235 01:01:06,640 --> 01:01:08,440 Speaker 8: Yeah, I mean you have to think though, you have 1236 01:01:08,480 --> 01:01:10,920 Speaker 8: to put a lot of money into sustaining a brand, 1237 01:01:11,000 --> 01:01:12,240 Speaker 8: but it's that psychology. 1238 01:01:12,360 --> 01:01:14,720 Speaker 6: Is that outside of the money. Is that like a 1239 01:01:14,840 --> 01:01:18,760 Speaker 6: black psychology that we devalue things of our. 1240 01:01:18,680 --> 01:01:23,320 Speaker 2: Own in some cases? Yeah, in some cases we do. 1241 01:01:23,360 --> 01:01:25,200 Speaker 8: But even when you just said that, I'm like, well, 1242 01:01:25,200 --> 01:01:27,440 Speaker 8: he don't Know's like some of those brands they go 1243 01:01:27,520 --> 01:01:30,480 Speaker 8: to our culture or go to the black They went 1244 01:01:30,520 --> 01:01:33,040 Speaker 8: to black designers to get inspired to do what they did, 1245 01:01:33,320 --> 01:01:36,000 Speaker 8: Like so many of those brands that have come up, 1246 01:01:36,040 --> 01:01:40,800 Speaker 8: the great American brands like got inspired by black designers 1247 01:01:41,040 --> 01:01:42,200 Speaker 8: from the eighties and nineties. 1248 01:01:42,360 --> 01:01:42,880 Speaker 4: I said, do what. 1249 01:01:43,120 --> 01:01:44,880 Speaker 5: I didn't know what Tommy hill Finger was before I 1250 01:01:44,920 --> 01:01:48,160 Speaker 5: saw a grand pool I wearing straight up on your TV. 1251 01:01:48,040 --> 01:01:51,000 Speaker 8: Rapp And even in this book, like there you'll see 1252 01:01:51,000 --> 01:01:54,680 Speaker 8: some pages where basically it's like rap lyrics that we 1253 01:01:54,800 --> 01:01:59,120 Speaker 8: hope people will start to say, you know, like go 1254 01:01:59,160 --> 01:02:01,720 Speaker 8: and spend a g on a fee shopping spree like 1255 01:02:01,800 --> 01:02:04,640 Speaker 8: you know, like because I'm like, we have the. 1256 01:02:04,680 --> 01:02:05,520 Speaker 2: Power to. 1257 01:02:08,280 --> 01:02:10,480 Speaker 8: Like put our black designers where they need to be, 1258 01:02:11,040 --> 01:02:16,200 Speaker 8: especially music, Like especially music, we have that opportunity, Like 1259 01:02:16,280 --> 01:02:19,680 Speaker 8: even red carpets, thank goodness, more actors than actresses now 1260 01:02:19,680 --> 01:02:22,120 Speaker 8: are showing up on red carpets wearing black designers. 1261 01:02:22,520 --> 01:02:24,480 Speaker 2: But like, we have that power. 1262 01:02:24,800 --> 01:02:28,560 Speaker 4: He's I'm supporting Eying right exactly. I mean it's because like. 1263 01:02:28,720 --> 01:02:30,720 Speaker 5: I bring up the grand poop bout thing because Asapple 1264 01:02:30,880 --> 01:02:35,240 Speaker 5: was just award recipient at your show, they asked him 1265 01:02:35,280 --> 01:02:38,240 Speaker 5: who his favorite people in fashion in the history of fashion. 1266 01:02:38,280 --> 01:02:42,360 Speaker 5: He had grand poofa Ye West and Pharrell. And then 1267 01:02:42,400 --> 01:02:44,560 Speaker 5: I started thinking about the conversation we were having with 1268 01:02:45,480 --> 01:02:49,520 Speaker 5: Damon John about yes, here in America there is a culture, right, 1269 01:02:49,520 --> 01:02:52,760 Speaker 5: but hip hop culture is throughout the world absolutely, and 1270 01:02:52,800 --> 01:02:55,360 Speaker 5: so we live in a world where retro comes into 1271 01:02:55,440 --> 01:02:57,800 Speaker 5: to play, and so that era of the nineties. 1272 01:02:57,880 --> 01:02:59,840 Speaker 4: I feel like that might. I mean if I travel 1273 01:02:59,880 --> 01:03:01,560 Speaker 4: to Spin, you might still be able to see it. 1274 01:03:01,600 --> 01:03:03,560 Speaker 6: I mean it's coming back now. Bag everybody wearing baggage. 1275 01:03:03,560 --> 01:03:05,959 Speaker 5: That's what I'm going so like, even like the Karlcanized 1276 01:03:06,520 --> 01:03:09,720 Speaker 5: uh walk Aware Foodbull even Echo. 1277 01:03:09,760 --> 01:03:11,920 Speaker 4: At a certain point, people were do you feel like, 1278 01:03:12,480 --> 01:03:14,680 Speaker 4: did you ever wear football? I never wore. 1279 01:03:15,280 --> 01:03:16,240 Speaker 6: Did you ever wear Echo? 1280 01:03:17,120 --> 01:03:17,440 Speaker 3: I did? 1281 01:03:17,960 --> 01:03:20,000 Speaker 4: Well, no I did. I'm not lying. I think I 1282 01:03:20,080 --> 01:03:22,880 Speaker 4: seen Knaves wear Esco T shirt and I wanted that 1283 01:03:22,920 --> 01:03:23,280 Speaker 4: T shirt. 1284 01:03:23,320 --> 01:03:27,600 Speaker 6: Did you ever wear Kalkanile I did? Going through I'm 1285 01:03:27,640 --> 01:03:28,320 Speaker 6: just asking questions. 1286 01:03:29,760 --> 01:03:31,880 Speaker 4: I wore Georgia and I wore rock collars. 1287 01:03:31,960 --> 01:03:33,880 Speaker 2: I know y'all were cross collars, no. 1288 01:03:34,560 --> 01:03:36,400 Speaker 4: Cross colors I wanted. I don't think I got it. 1289 01:03:36,520 --> 01:03:38,520 Speaker 4: I was still wearing Beautiful Boy that got We were 1290 01:03:38,520 --> 01:03:38,880 Speaker 4: too young. 1291 01:03:38,920 --> 01:03:41,880 Speaker 6: It was young. But I'm asking you that question because 1292 01:03:41,920 --> 01:03:44,160 Speaker 6: it's like we can talk about supporting black brands. But 1293 01:03:44,560 --> 01:03:47,760 Speaker 6: Jim Jones, he actually it was very controversial what he said, 1294 01:03:47,760 --> 01:03:50,320 Speaker 6: but it's extremely insightful because I never wore football ever 1295 01:03:50,400 --> 01:03:52,880 Speaker 6: in life. I wore rock, A wear a little bit 1296 01:03:53,520 --> 01:03:57,120 Speaker 6: sewn John wore. But a lot of these black brands. 1297 01:03:58,640 --> 01:04:02,240 Speaker 6: We didn't support them, so we can champion it, and 1298 01:04:02,560 --> 01:04:04,320 Speaker 6: but we got to have an honest kind of sity. 1299 01:04:04,400 --> 01:04:06,240 Speaker 5: But what I was doing is like, had they had 1300 01:04:06,320 --> 01:04:09,160 Speaker 5: the business acumen to know that hold on to it, 1301 01:04:09,240 --> 01:04:11,080 Speaker 5: maybe I could license it. Because that's what they did 1302 01:04:11,120 --> 01:04:13,040 Speaker 5: with football, was being able to license throughout the world. 1303 01:04:13,680 --> 01:04:18,720 Speaker 5: Whereas now when those brands retro into these other locations 1304 01:04:18,760 --> 01:04:21,240 Speaker 5: throughout the world, there isn't that opportunity anymore, you know. 1305 01:04:21,320 --> 01:04:24,680 Speaker 6: I think the issue is black brand. I think that 1306 01:04:26,320 --> 01:04:30,040 Speaker 6: Virgil cracked the code by just having a luxury brand. 1307 01:04:30,640 --> 01:04:32,520 Speaker 6: Once you get boxed in the corner as being a 1308 01:04:32,600 --> 01:04:34,840 Speaker 6: black brand, white people don't want to support it. 1309 01:04:35,160 --> 01:04:37,760 Speaker 4: But when it came it wasn't luxury Virgil. 1310 01:04:38,320 --> 01:04:40,480 Speaker 6: But regardless, it was never looked at as a black brand. 1311 01:04:40,520 --> 01:04:43,640 Speaker 6: Off White was never looked at as a black brand. Never. Never, 1312 01:04:44,120 --> 01:04:46,200 Speaker 6: it was never looked at as a black brand. It 1313 01:04:46,320 --> 01:04:49,720 Speaker 6: was just Off White. Even Easy Easy. I mean, he's 1314 01:04:49,800 --> 01:04:52,200 Speaker 6: Kanye West, so it's easier for anything to reach the status. 1315 01:04:52,240 --> 01:04:54,560 Speaker 6: But other rappers when they put their brands out, it 1316 01:04:54,720 --> 01:04:57,320 Speaker 6: was like, oh, this is urban. Easy was just Easy, 1317 01:04:57,560 --> 01:05:01,120 Speaker 6: And I feel like that is something that is very 1318 01:05:01,200 --> 01:05:04,520 Speaker 6: important to crack that cold because once you get put 1319 01:05:04,560 --> 01:05:07,600 Speaker 6: in the boxes a black anything, even with us as 1320 01:05:07,640 --> 01:05:13,440 Speaker 6: a black media, it's very stifling. And what happens is 1321 01:05:13,520 --> 01:05:17,040 Speaker 6: that you alienate the vast majority of other people and 1322 01:05:17,160 --> 01:05:19,280 Speaker 6: then eventually your own people start to hte on you. 1323 01:05:21,320 --> 01:05:29,040 Speaker 8: You know, I think where we kind of mess up 1324 01:05:29,240 --> 01:05:32,480 Speaker 8: is or where I think there's some opportunities like. 1325 01:05:34,640 --> 01:05:38,800 Speaker 2: Creating a bridge, and like, how do you. 1326 01:05:40,320 --> 01:05:43,240 Speaker 8: As a black brand, how do you create a bridge 1327 01:05:43,480 --> 01:05:47,120 Speaker 8: so that you're like basically my brand, because at the 1328 01:05:47,160 --> 01:05:50,200 Speaker 8: end of the day, you want everybody to buy it, right, Like, 1329 01:05:50,320 --> 01:05:53,800 Speaker 8: you don't want your identity to then dictate who buys 1330 01:05:54,040 --> 01:05:55,320 Speaker 8: what you sell like that. 1331 01:05:55,720 --> 01:05:57,760 Speaker 6: But that's that's that's so limiting. That's how they box 1332 01:05:57,840 --> 01:06:00,440 Speaker 6: you in the corner. That's what Diddy was saying when Diagio, 1333 01:06:00,760 --> 01:06:03,120 Speaker 6: that's one of his little he was like his liquor 1334 01:06:04,200 --> 01:06:07,600 Speaker 6: got branded as hip hop and and he's like, so 1335 01:06:07,720 --> 01:06:11,120 Speaker 6: he can't be in steakhouses and other restaurants. Seems like 1336 01:06:11,160 --> 01:06:13,440 Speaker 6: they boxed you in. But that happens across the broaden 1337 01:06:13,560 --> 01:06:15,600 Speaker 6: in every industry. It's like, if you're black, you get 1338 01:06:15,680 --> 01:06:19,480 Speaker 6: boxed in, and that's so limiting. Not going to be 1339 01:06:19,520 --> 01:06:22,520 Speaker 6: able to become cosa egos if you're just a black 1340 01:06:22,600 --> 01:06:25,960 Speaker 6: liqui brand. But Cosagos has never described as just a 1341 01:06:26,920 --> 01:06:30,200 Speaker 6: Mexican brand or just George Clooney, like you know, it's 1342 01:06:30,320 --> 01:06:32,720 Speaker 6: like a white brand is never. 1343 01:06:32,720 --> 01:06:35,080 Speaker 2: Described as just you know, a white brand. 1344 01:06:35,120 --> 01:06:38,520 Speaker 6: It's for everybody. Black brands are always described as black brands. 1345 01:06:39,520 --> 01:06:42,280 Speaker 2: It's true. But look at tail Far. Everybody's wearing tail 1346 01:06:42,360 --> 01:06:48,959 Speaker 2: Far incredible, black, white, old, young, rich, poor. Just a brand, 1347 01:06:49,240 --> 01:06:49,919 Speaker 2: It's just a brand. 1348 01:06:50,320 --> 01:06:52,600 Speaker 4: And now I think that the terminology has changed to 1349 01:06:53,160 --> 01:06:57,120 Speaker 4: more than just brand. It's a designer, yeah, right, like 1350 01:06:57,280 --> 01:06:59,480 Speaker 4: this is a designer, right, Yeah. 1351 01:07:00,320 --> 01:07:03,520 Speaker 8: So I do think it's possible to be a black 1352 01:07:03,560 --> 01:07:06,640 Speaker 8: person to build a brand, to build it even around 1353 01:07:06,720 --> 01:07:11,080 Speaker 8: black people, but to still have like a larger reach 1354 01:07:11,640 --> 01:07:12,000 Speaker 8: for sure. 1355 01:07:12,960 --> 01:07:15,919 Speaker 6: Well, what's next, what's next for you? What's your what's 1356 01:07:15,960 --> 01:07:19,320 Speaker 6: what's on the vision board for you and your company? 1357 01:07:19,600 --> 01:07:19,800 Speaker 9: Yeah? 1358 01:07:20,920 --> 01:07:23,440 Speaker 8: Next year, we're looking to do a lot more things 1359 01:07:23,520 --> 01:07:27,680 Speaker 8: around consumers. So we have been very New York centric. 1360 01:07:28,440 --> 01:07:32,760 Speaker 8: We have, like you know, done the fashion thing in 1361 01:07:32,840 --> 01:07:35,360 Speaker 8: New York, but now we really want to go out 1362 01:07:35,400 --> 01:07:40,560 Speaker 8: to consumers and create experiences in different markets, which is 1363 01:07:40,600 --> 01:07:41,920 Speaker 8: why again investment. 1364 01:07:42,040 --> 01:07:44,120 Speaker 4: We know a place, we know a place that there's 1365 01:07:44,120 --> 01:07:45,080 Speaker 4: a lot of people. 1366 01:07:45,440 --> 01:07:49,920 Speaker 8: Just so those those are the types of experiences that 1367 01:07:50,200 --> 01:07:52,320 Speaker 8: that we want to do. We're launching a podcast, Fashion 1368 01:07:52,360 --> 01:07:57,120 Speaker 8: and Color. We actually shoot tomorrow Congrats, So that's coming up. 1369 01:07:57,400 --> 01:07:59,600 Speaker 8: Really excited about that. It's going to be on YouTube 1370 01:07:59,640 --> 01:08:04,600 Speaker 8: and on all podcast platforms. We have something coming up 1371 01:08:04,600 --> 01:08:08,400 Speaker 8: that we're launching for designers called HFR Verified, so that 1372 01:08:08,520 --> 01:08:13,680 Speaker 8: we verify designers, making sure that like you know, they 1373 01:08:13,760 --> 01:08:17,680 Speaker 8: have all their stuff together, so that people feel great. 1374 01:08:17,640 --> 01:08:19,280 Speaker 2: About shopping black brands. 1375 01:08:19,800 --> 01:08:22,280 Speaker 8: We have a website HFR and Co where people can 1376 01:08:22,320 --> 01:08:25,160 Speaker 8: shop actually black brands sold in major retailers. So if 1377 01:08:25,200 --> 01:08:27,559 Speaker 8: you want to shop, want to know what black designers 1378 01:08:27,600 --> 01:08:31,280 Speaker 8: are sold in North Strum or Macy's or Bloomingdale's, we 1379 01:08:31,400 --> 01:08:33,360 Speaker 8: have that website as well, and so we're hoping that 1380 01:08:33,400 --> 01:08:35,200 Speaker 8: people really support that for the holidays. 1381 01:08:36,280 --> 01:08:39,080 Speaker 6: So and how can people getting like if their designers 1382 01:08:39,120 --> 01:08:41,040 Speaker 6: and they want to reach out to your company and 1383 01:08:41,120 --> 01:08:44,200 Speaker 6: work with you guys as far as you know the 1384 01:08:44,280 --> 01:08:46,400 Speaker 6: corporate relationships, So how does that process work? 1385 01:08:46,439 --> 01:08:49,839 Speaker 8: How can they they can go on our website Harlem's 1386 01:08:49,920 --> 01:08:51,680 Speaker 8: Fashion Road dot com makes you put an s at 1387 01:08:51,720 --> 01:08:54,840 Speaker 8: the Anna Harlem and at the very top of the 1388 01:08:54,880 --> 01:08:57,680 Speaker 8: website it says, are you a designer? Like? Fill that 1389 01:08:57,800 --> 01:09:00,200 Speaker 8: out and then that puts you into our database. You'll 1390 01:09:00,240 --> 01:09:02,439 Speaker 8: get all the information you need to know that's coming 1391 01:09:02,479 --> 01:09:03,679 Speaker 8: through the pipeline for each offr. 1392 01:09:04,960 --> 01:09:06,960 Speaker 6: Thank you, anything else you want to say to the public. 1393 01:09:06,760 --> 01:09:11,760 Speaker 8: Before follow us on Instagram at Harlem's Fashion Row me 1394 01:09:11,880 --> 01:09:15,800 Speaker 8: personally at Brandon Daniel to find out you know about 1395 01:09:16,720 --> 01:09:19,200 Speaker 8: this book has not launched yet, but it's about to launch. 1396 01:09:19,240 --> 01:09:23,160 Speaker 2: Small business, big partnerships. They can shop the Fashion and 1397 01:09:23,200 --> 01:09:23,639 Speaker 2: Color book. 1398 01:09:23,680 --> 01:09:25,720 Speaker 8: They can go to Harlem's Fashion Row dot com or 1399 01:09:25,880 --> 01:09:28,360 Speaker 8: Fashion Incolorbook dot com. 1400 01:09:28,920 --> 01:09:30,920 Speaker 2: And get the book. Have a piece of history in 1401 01:09:31,000 --> 01:09:33,600 Speaker 2: your hands. But I appreciate you all this. 1402 01:09:33,760 --> 01:09:36,720 Speaker 4: This is definitely going in the dining room. Thank you, 1403 01:09:37,240 --> 01:09:38,519 Speaker 4: This is going to be I have to get a 1404 01:09:38,520 --> 01:09:41,040 Speaker 4: couple of copies. I want this to be a staple 1405 01:09:41,080 --> 01:09:41,679 Speaker 4: in the household. 1406 01:09:42,120 --> 01:09:44,800 Speaker 6: Thank you for sure, Thank you so much, Thank you 1407 01:09:45,439 --> 01:09:47,800 Speaker 6: well gosh, thank you guys for rocking with us. We 1408 01:09:47,840 --> 01:09:48,519 Speaker 6: see you next week. 1409 01:09:48,720 --> 01:09:49,719 Speaker 4: Peace Peace an. 1410 01:09:49,640 --> 01:09:54,080 Speaker 1: Illegal alien from Guatemala charged with raping a child in Massachusetts. 1411 01:09:54,479 --> 01:09:57,840 Speaker 1: An MS thirteen gang member from El Salvador, accused of 1412 01:09:58,000 --> 01:10:02,400 Speaker 1: murdering a Texas man Venezuelan charged with filming and selling 1413 01:10:02,520 --> 01:10:06,000 Speaker 1: child pornography in Michigan. These are just some of the 1414 01:10:06,120 --> 01:10:09,600 Speaker 1: heinous migrant criminals caught because of President Donald J. 1415 01:10:09,720 --> 01:10:10,639 Speaker 2: Trump's leadership. 1416 01:10:10,960 --> 01:10:14,560 Speaker 1: I'm Christy nom the United States Secretary of Homeland Security. 1417 01:10:14,920 --> 01:10:18,600 Speaker 1: Under President Trump, attempted illegal border crossings are at the 1418 01:10:18,720 --> 01:10:22,559 Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal 1419 01:10:22,600 --> 01:10:26,400 Speaker 1: aliens have been arrested. If you are here illegally, your 1420 01:10:26,520 --> 01:10:29,840 Speaker 1: next you will be fine nearly one thousand dollars a day, 1421 01:10:30,040 --> 01:10:34,000 Speaker 1: imprisoned and deported, you will never return. But if you 1422 01:10:34,160 --> 01:10:37,720 Speaker 1: register using our CBP home app and leave now, you 1423 01:10:37,840 --> 01:10:42,040 Speaker 1: could be allowed to return legally. Do what's right. Leave now. 1424 01:10:42,520 --> 01:10:46,800 Speaker 1: Under President Trump, America's laws, border and families. 1425 01:10:46,479 --> 01:10:47,280 Speaker 2: Will be protected. 1426 01:10:47,400 --> 01:10:49,519 Speaker 3: Sponsored by the United States Department of Homeland Security.