WEBVTT - The Strava Leaks 0:00:00.200 --> 0:00:04.680 From UFOs to psychic powers and government conspiracies. History is 0:00:04.760 --> 0:00:09.080 riddled with unexplained events. You can turn back now or 0:00:09.160 --> 0:00:12.119 learn this stuff they don't want you to know. A 0:00:12.200 --> 0:00:13.920 production of iHeartRadio. 0:00:26.640 --> 0:00:29.240 Hello, welcome back to the show. My name is Matt, 0:00:29.360 --> 0:00:30.080 my name is Noah. 0:00:30.480 --> 0:00:33.319 They call me Ben. We're joined as always with our 0:00:33.440 --> 0:00:37.680 super producer Dylan the Tennessee pal Fagan. Most importantly, you 0:00:37.800 --> 0:00:41.600 are you. You are here. That makes this the stuff 0:00:41.680 --> 0:00:45.919 they don't want you to know. And gentlemen, the numbers 0:00:45.960 --> 0:00:48.640 came in. A lot of people are listening to the 0:00:48.680 --> 0:00:50.280 show on an app. 0:00:51.200 --> 0:00:56.840 Okay, yeah, makes sense. Sure, that's how Apple Podcasts was 0:00:56.880 --> 0:00:59.040 born once as an. 0:00:58.880 --> 0:01:04.440 iTunes Yes, yes, And I wanted to maybe pop the 0:01:04.480 --> 0:01:07.720 top on this one by by asking you, guys, what 0:01:07.880 --> 0:01:11.360 is your favorite or least favorite app? Not to be 0:01:11.440 --> 0:01:15.120 confused with appetizers. We're talking about the handy little programs 0:01:15.120 --> 0:01:17.440 that do all sorts of stuff. Is a game? An app? 0:01:18.040 --> 0:01:22.920 A game can be an app blatro Okay, yeah, yeah, 0:01:23.040 --> 0:01:24.960 your nuts for the Blastro. It's very good. It's a 0:01:25.040 --> 0:01:27.080 very good game. Highly recommend. Now there's some really good 0:01:27.160 --> 0:01:27.680 useful ones. You know. 0:01:27.800 --> 0:01:30.399 I found someone turned me onto a free sampleer app 0:01:30.480 --> 0:01:33.120 called sample Koala the other day, and it's just like 0:01:33.160 --> 0:01:34.920 you can record straight off your phone, put it on 0:01:34.959 --> 0:01:36.720 these little pads and then like sequence it and make 0:01:36.720 --> 0:01:38.840 all kinds of fun little beeps and boops right on 0:01:38.880 --> 0:01:40.800 your phones. I mean, apps are amazing, like they've come 0:01:40.880 --> 0:01:42.959 such a long way. And I mean I even remember 0:01:42.959 --> 0:01:45.720 in the earlier days there were some fantastic ones out there. 0:01:45.760 --> 0:01:47.559 So I'm I'm an app head, no question. 0:01:48.360 --> 0:01:52.480 What about you, mett L and L Hawaiian Barbecue, I don't. 0:01:52.520 --> 0:01:54.320 I just I'm looking at my phone and I'm just 0:01:54.320 --> 0:01:56.680 gonna name so your. 0:01:55.840 --> 0:02:01.040 Phone restaurant that has its own app? Or is it 0:02:01.080 --> 0:02:02.240 more like a concept? 0:02:03.080 --> 0:02:06.320 It's a it's a state of mind. Yeah no, but 0:02:06.360 --> 0:02:08.600 for real lately, one of my favorite apps on my 0:02:08.639 --> 0:02:11.120 phone is the Virgin Voyages app. 0:02:11.320 --> 0:02:12.520 It's so exciting. 0:02:12.520 --> 0:02:13.120 So you got. 0:02:14.520 --> 0:02:16.840 Yeah, I'm supposed to know, we're all supposed to have 0:02:16.919 --> 0:02:17.280 the app. 0:02:17.440 --> 0:02:20.000 You gotta check in, bro, you got to get the app. 0:02:20.040 --> 0:02:21.720 You gotta check in. I'll get the app. I'll get 0:02:21.760 --> 0:02:23.480 the app. Yeah, what is that? What are you referencing there? 0:02:23.520 --> 0:02:23.600 Now? 0:02:23.639 --> 0:02:24.880 Are you doing a bit? Are you doing a bit? 0:02:24.919 --> 0:02:25.119 Here? 0:02:25.600 --> 0:02:27.440 We're doing an organic mention. 0:02:27.960 --> 0:02:30.240 It's a really fun app where you can see all 0:02:30.280 --> 0:02:33.040 the stuff you're gonna do on your true crime voyage 0:02:33.120 --> 0:02:35.240 from October tenth of the fifteenth. 0:02:35.440 --> 0:02:38.200 Hey wait, we're going on that. Yeah, that's correct. We're 0:02:38.240 --> 0:02:42.280 going on an adventure on the high seas joined with 0:02:42.800 --> 0:02:46.720 the legendary Tennessee pal Dylan Fakean as well as our 0:02:46.760 --> 0:02:51.040 pure podcast Betrayal and Buried Bones. It's an event not 0:02:51.160 --> 0:02:53.440 to be missed. We're going to see a shipwreck too, 0:02:53.720 --> 0:02:56.440 but it won't be our ship important no. 0:02:56.360 --> 0:02:58.360 Yes, yes, now, guys, I just wanted to put that 0:02:58.440 --> 0:03:00.720 out there as a fun little thing, right, but also 0:03:01.320 --> 0:03:05.399 just to remind everyone that sometimes we put our locations 0:03:05.440 --> 0:03:07.600 and the times we're going to be in those locations 0:03:07.600 --> 0:03:10.080 on blast. We say it out loud, we put it 0:03:10.120 --> 0:03:13.160 in a schedule, it goes on a website, we do that. 0:03:13.680 --> 0:03:16.720 All kinds of other public figures do that. Just as 0:03:16.760 --> 0:03:18.720 a reminder before we get into this. 0:03:18.720 --> 0:03:21.080 You can track our private jet if you want, like, 0:03:21.120 --> 0:03:23.440 it's out there, is available. 0:03:23.840 --> 0:03:26.960 We're square times a million. That's the reality now. 0:03:27.600 --> 0:03:30.280 But the whole point is there there is a ton 0:03:30.320 --> 0:03:33.440 of public information about where certain people will be at 0:03:33.480 --> 0:03:36.040 what time that's out there, But then there are other 0:03:36.120 --> 0:03:40.160 times when you do not want those locations and times 0:03:40.240 --> 0:03:41.000 to be public. 0:03:41.480 --> 0:03:43.400 Yeah, thank you for saying that, Matt, because you know 0:03:43.440 --> 0:03:46.080 how I am about this stuff. It was really uncomfortable 0:03:46.120 --> 0:03:49.400 for me to tell people where we were going to 0:03:49.560 --> 0:03:54.160 be in advance. It's multiple days antithetical. Well, you know, 0:03:54.480 --> 0:03:55.320 it's a rage. 0:03:55.360 --> 0:03:57.800 We'll be within these three points of this thing called 0:03:57.800 --> 0:04:03.040 the Bermuda Triangle at any given time between the what. 0:04:03.000 --> 0:04:05.400 Is it, the tenth and the fifteenth. Yeah, it's a 0:04:05.440 --> 0:04:10.160 real trustful We hope it's worth it. Apps are amazing 0:04:10.280 --> 0:04:13.320 because they really can help you, you know, in a way. 0:04:13.360 --> 0:04:17.040 There are renaissance of learning new things. You can learn 0:04:17.120 --> 0:04:21.440 a new language, you can identify birds, mushrooms, stars. I 0:04:22.720 --> 0:04:25.080 know we're all big fans of the app Dark Skies, 0:04:25.560 --> 0:04:28.360 which is cool. We also figure out why your plants 0:04:28.400 --> 0:04:31.800 are dying, you know, right, yeah, yeah, yeah. We also 0:04:31.960 --> 0:04:34.160 know that most of these apps are going to be 0:04:34.279 --> 0:04:40.000 free or relatively inexpensive or as we'll find something called freemium. 0:04:40.400 --> 0:04:42.720 A lot of them also have, to your point, Matt, 0:04:42.760 --> 0:04:47.000 and added somewhat hidden feature, which is they collect as 0:04:47.200 --> 0:04:53.040 much of your information as possible, including other activities outside 0:04:53.080 --> 0:04:55.800 of the app on the same phone. So if you 0:04:55.839 --> 0:04:59.359 were not careful, you can end up revealing much much 0:04:59.520 --> 0:05:01.800 more than you intended. Have you guys seen this new 0:05:01.839 --> 0:05:06.360 show The Paper The Office spinoff? It's good. It's about 0:05:06.360 --> 0:05:07.040 a small. 0:05:06.839 --> 0:05:10.600 Newspaper like website based kind of newspaper, and one of 0:05:10.640 --> 0:05:13.599 the characters who is responsible for kind of maintaining the 0:05:13.680 --> 0:05:16.920 data collection aspects of it, which she argues kind of, 0:05:16.960 --> 0:05:19.880 you know, in a very dead pan way, is really 0:05:20.200 --> 0:05:22.360 more where the money comes from than anything else, and says, 0:05:22.400 --> 0:05:25.320 you know, so technically we're learning more about our readers 0:05:25.360 --> 0:05:29.400 than they're learning from us. 0:05:29.480 --> 0:05:34.479 That's a note so insightful that I would consider it 0:05:34.520 --> 0:05:36.840 now a parable. I can't wait to check out that show. 0:05:37.160 --> 0:05:41.120 We know that no matter how innocuous an app may seem, 0:05:42.400 --> 0:05:46.920 these little programs can do some sneaky things intentionally or 0:05:46.960 --> 0:05:51.400 sometimes the worst unintentionally. This is the story of a 0:05:51.440 --> 0:05:54.960 little app that a lot of our fellow conspiracy realist 0:05:55.040 --> 0:05:58.400 are aware of, Strava. This is the tale of the 0:05:58.440 --> 0:06:00.919 Strava leaks. And what better way to go to some 0:06:01.000 --> 0:06:12.040 sponsors by saying always remember terms and conditions apply. Here 0:06:12.240 --> 0:06:14.880 are the facts, but first Yes. 0:06:15.080 --> 0:06:18.160 On October twenty eighth, twenty twenty, guys, we put out 0:06:18.200 --> 0:06:22.640 our episode when We Become our Phones. This episode was 0:06:22.680 --> 0:06:25.640 all about the ways in which your phone is tracking 0:06:25.680 --> 0:06:28.040 your information and one of the primary things we talked 0:06:28.040 --> 0:06:33.520 about there was real time location data right yep. And 0:06:33.600 --> 0:06:38.919 then exactly four years, exactly to the day, four years 0:06:39.000 --> 0:06:43.640 after that episode came out, the French website and publication 0:06:43.800 --> 0:06:47.720 Lamond put out the thing we're going to be talking 0:06:47.720 --> 0:06:49.760 about today. I just thought that was so strange, guys. 0:06:50.160 --> 0:06:52.400 Well, and if I'm not mistaken, like it hasn't always 0:06:52.400 --> 0:06:54.640 been the case that when you open a new app, 0:06:55.080 --> 0:06:57.800 it asks you allowed to track. 0:06:58.240 --> 0:07:01.440 Always only while using that only once. 0:07:01.560 --> 0:07:05.440 That's a relatively more recent development that is a direct 0:07:05.480 --> 0:07:07.560 result of the kinds of things that you're talking. 0:07:07.800 --> 0:07:11.440 And it also depends upon your country of origin as 0:07:11.480 --> 0:07:18.280 to what kind of privacy laws apply. And jent just once, 0:07:19.560 --> 0:07:23.320 I would love for us to correctly predict something good 0:07:24.040 --> 0:07:27.720 and fun. Why are we right about all the bad? 0:07:28.320 --> 0:07:32.560 Thank you for beeping me, Dylan, you know with the pandemic. 0:07:33.760 --> 0:07:39.920 I love the chronological cycle that you noted there, Matt, 0:07:40.400 --> 0:07:43.360 and I'm saying the word cycle on purpose because I 0:07:43.440 --> 0:07:48.640 got to talk about Strava and this is an episode 0:07:48.880 --> 0:07:53.120 based off of some news that you brought to a 0:07:53.160 --> 0:07:58.080 strange news program. Maybe we get into it by just 0:07:58.280 --> 0:08:02.360 explaining what Strava is. Have you guys subscribed? Do you 0:08:02.440 --> 0:08:05.080 use it? I haven't. I mean I have been. 0:08:05.760 --> 0:08:08.680 Maybe I've mentioned really into biking a lot lately, but 0:08:08.760 --> 0:08:11.360 I have not gone down that particular rabbit hole. I 0:08:11.480 --> 0:08:14.320 kind of just, you know, use my Apple Watch to 0:08:14.320 --> 0:08:17.120 see how many calories I burned and what my elevation was. 0:08:17.160 --> 0:08:19.400 But it seems like Strava gets a lot more granular 0:08:19.440 --> 0:08:21.600 than that and uses geolocating to do so. 0:08:22.360 --> 0:08:25.760 Oh but this is really good. You use your phone 0:08:26.040 --> 0:08:29.800 and your Apple Watch to track your location in real 0:08:29.880 --> 0:08:33.280 time and your health fitness stuff. Right, that's what That's 0:08:33.320 --> 0:08:36.520 one of the big cool things that a phone can do, right, 0:08:37.480 --> 0:08:41.040 because your Apple Watch can actually track stuff about your body. 0:08:41.160 --> 0:08:45.240 Right. I am gonna diplomatically push back on the word 0:08:45.320 --> 0:08:48.400 cool in that. Well, it depends on your perspective. 0:08:49.280 --> 0:08:51.760 Well theoretically, right, all is how it works. 0:08:51.800 --> 0:08:54.320 Yes, So yeah, I'm into that aspect of it. 0:08:54.440 --> 0:08:54.640 Yeah. 0:08:54.679 --> 0:08:56.880 Yeah, it's something that works for me, and I'm very 0:08:56.920 --> 0:09:00.360 aware of what the potential fallout could be down the road. 0:09:00.440 --> 0:09:02.280 But it is one of those bargains with the devil 0:09:02.320 --> 0:09:04.040 that you make where it's like, for the privilege of 0:09:04.040 --> 0:09:07.240 having this information, I maybe am aware that it might 0:09:07.280 --> 0:09:08.480 be exploited one day. 0:09:09.160 --> 0:09:11.200 Well, but let's let's just talk about it that way, 0:09:11.200 --> 0:09:13.560 because it is helpful for you, Noel, and and I 0:09:13.600 --> 0:09:15.240 know a lot of people who use that kind of 0:09:15.240 --> 0:09:17.880 thing where it's it's usually directly connected either to your 0:09:17.920 --> 0:09:19.440 wrist or to something you wear in your chest. 0:09:19.559 --> 0:09:20.760 There's a version of it. 0:09:20.840 --> 0:09:25.640 And HM. So you're the these apps like Strava and 0:09:26.040 --> 0:09:28.319 whatever it is you're using, and the kind of the 0:09:28.320 --> 0:09:31.480 the stuff that's already inside the phones when when it 0:09:31.520 --> 0:09:34.800 comes to you, it's incredibly cool that we can that 0:09:34.880 --> 0:09:37.120 we can track ourselves in our body and how it's 0:09:37.120 --> 0:09:40.840 functioning for things like fitness right and and working out. 0:09:41.360 --> 0:09:45.280 Strava is one of those apps. Correct, Isn't that primarily 0:09:45.320 --> 0:09:45.800 what it is? 0:09:46.000 --> 0:09:46.960 Yes, it is. 0:09:47.200 --> 0:09:50.319 And it's also like people who are really into cycling 0:09:50.480 --> 0:09:53.760 and who are maybe even working towards competing in some 0:09:54.040 --> 0:09:57.960 larger event. Those stats are very important a because you 0:09:58.000 --> 0:10:01.000 can't like fake them, and it's it's very important that 0:10:01.080 --> 0:10:04.760 you have metrics to show that you've done the work 0:10:04.840 --> 0:10:07.319 to get to the thing and to like show to. 0:10:07.280 --> 0:10:07.840 Show your work. 0:10:07.880 --> 0:10:10.600 Basically, you know, while I'm certain there are ways to 0:10:10.679 --> 0:10:14.359 game it, there is a certain sense within the communities 0:10:14.360 --> 0:10:18.000 that rely on these things that you know, there is 0:10:18.000 --> 0:10:21.400 a certain amount of like what's the word benefit of 0:10:21.440 --> 0:10:21.760 the doubt? 0:10:21.800 --> 0:10:26.199 I guess that goes along with using them correctly. Yeah, yeah, 0:10:26.320 --> 0:10:28.440 you guys are righting to jump in here. Just for 0:10:28.480 --> 0:10:34.720 the basic definition. Strava is a social media platform meets 0:10:34.800 --> 0:10:39.200 wellness app. It was founded in two thousand and nine 0:10:39.679 --> 0:10:44.280 to track to earlier points and to a degree, to 0:10:44.440 --> 0:10:49.680 gamify physical exercise. It comes to us from some Harvard alums, 0:10:49.720 --> 0:10:55.240 some really smart guys named Michael Harvith, not Harvard associated, 0:10:55.320 --> 0:10:59.000 but that's cool, nominative determinism, and a guy named Mark Gainey, 0:10:59.120 --> 0:11:04.040 two very very bright guys. Strava takes its name from 0:11:04.080 --> 0:11:08.120 the Swedish word strava with an umlaut over the first a, 0:11:08.600 --> 0:11:11.440 which means to strive. So they kind of pulled a 0:11:11.480 --> 0:11:15.720 Hogandau's situation because they're an American company, but they wanted, 0:11:15.800 --> 0:11:19.960 you know, they wanted that European Ikea esque feel, and 0:11:20.520 --> 0:11:24.080 like we were saying earlier, it first gains traction with 0:11:24.440 --> 0:11:27.520 cyclist and it's a free app, right, and I love 0:11:27.559 --> 0:11:31.600 that point you raised about competitive cycling. Now you can 0:11:31.640 --> 0:11:33.920 see how the other folks are doing. Then it expands 0:11:33.960 --> 0:11:39.000 to runners. Now we can not just PLoP our ones 0:11:39.040 --> 0:11:41.440 and twos for a couple of miles and see our 0:11:41.480 --> 0:11:45.680 speed and elevation and stuff. We can also recommend roots 0:11:46.040 --> 0:11:48.800 or as they would call them, segments to one another, 0:11:49.080 --> 0:11:52.600 and we can now track other forms of exercise via Strava, 0:11:52.640 --> 0:11:58.240 including indoor stuff. People love this. They're leaderboards. Strava has 0:11:58.280 --> 0:12:02.280 a version of likes, they're called kudos, and folks also 0:12:02.679 --> 0:12:07.080 rightly with validity, love being able to track their progress and. 0:12:07.720 --> 0:12:10.200 Just to say, another thing that Strava has is the 0:12:10.240 --> 0:12:16.840 ability to flag users who potentially are being dishonest about 0:12:16.880 --> 0:12:17.640 their runs. 0:12:18.360 --> 0:12:21.800 In you can flag people. You can't see who flagged you. 0:12:22.520 --> 0:12:24.640 There can be a complaint lies within the community, and 0:12:24.679 --> 0:12:27.440 there are apparently some tells as to whether or not 0:12:27.480 --> 0:12:30.240 someone is being dishonest about their run. You can kind 0:12:30.240 --> 0:12:33.079 of measure I believe the burned calories or the elevation 0:12:33.160 --> 0:12:35.640 whatever it might be with the distance and with like 0:12:35.800 --> 0:12:38.839 the amount of time moving, and you can sort of 0:12:38.880 --> 0:12:40.520 see if someone's duking the stats a. 0:12:40.520 --> 0:12:46.680 Little bit because there's so much information out there that 0:12:46.800 --> 0:12:50.120 can be leveraged and connected and Charlie Dade, you know, 0:12:50.559 --> 0:12:53.439 and I think we're that when we're going to see 0:12:53.520 --> 0:12:57.280 the idea about gitting up the numbers or goosing them, 0:12:57.360 --> 0:13:00.000 as we've been saying recently, that goes to a special 0:13:00.360 --> 0:13:03.400 case in Singapore. So what Drava is doing isn't entirely 0:13:03.559 --> 0:13:04.200 you know, unique. 0:13:04.200 --> 0:13:06.720 There are tons of other apps like my fitness Pal 0:13:06.800 --> 0:13:11.520 and different, maybe slightly less track track focused or distance 0:13:11.559 --> 0:13:14.880 focused apps, but there are other ones that are very, 0:13:14.920 --> 0:13:18.360 very similar to what Strava does. However, it is the 0:13:18.640 --> 0:13:20.920 one of the most popular ones, especially in like we 0:13:20.920 --> 0:13:23.720 were talking about the world that's cycling. By twenty twenty, 0:13:24.040 --> 0:13:27.560 just over ten years into the launch, Drava ad fifty 0:13:27.679 --> 0:13:31.960 million individual users with around three billion activities uploaded to 0:13:32.280 --> 0:13:35.720 the app. It's also available in thirteen different languages. 0:13:36.320 --> 0:13:40.959 So yeah, amazing internet success story for sure. 0:13:41.000 --> 0:13:43.960 So let's talk about the mapping specifically, because I think 0:13:44.040 --> 0:13:46.840 really that's what sets apart Strava for a lot of 0:13:46.880 --> 0:13:51.440 other hundred apps. This concept of whenever you go out 0:13:51.880 --> 0:13:54.960 for a workout, whether there's biking, running, whatever, you can 0:13:55.200 --> 0:13:58.520 you have the option to track exactly where you go 0:13:58.840 --> 0:14:01.520 in real time and then build out a whole essentially 0:14:01.600 --> 0:14:06.199 a track of where you went starting point and an endpoint. 0:14:06.480 --> 0:14:09.040 It's not always in the same place, but sometimes it 0:14:09.120 --> 0:14:14.280 is that whole thing, that that feeling that users get 0:14:14.360 --> 0:14:16.520 of sharing. Hey look at all the work I just 0:14:16.600 --> 0:14:19.920 put in. Check it out and it just happened. I 0:14:20.000 --> 0:14:22.080 just finished it. Or hey, look at the run I'm 0:14:22.080 --> 0:14:27.160 going on right now, right that there's something there's something 0:14:27.200 --> 0:14:29.120 so important in there that goes back to that when 0:14:29.120 --> 0:14:33.360 we become our phones episode about wanting to share that 0:14:33.560 --> 0:14:37.240 thing so that others recognize whatever it is that you're doing, 0:14:37.840 --> 0:14:41.040 and then you get direct and immediate feedback, like real 0:14:41.080 --> 0:14:45.160 time feedback sometimes about how awesome you are. 0:14:45.720 --> 0:14:50.360 It's really no absolutely the way you put it, I agree, 0:14:50.840 --> 0:14:53.960 it's it's the kind of the case of Strava is 0:14:53.960 --> 0:14:57.480 the kind of thing later Harvard grads are going to 0:14:57.600 --> 0:15:01.440 study in business school. This is how you do it right, 0:15:01.840 --> 0:15:04.720 They wrote the textbook. In this regard, we want to 0:15:04.760 --> 0:15:07.400 be clear or at least. I think it's important for 0:15:07.480 --> 0:15:11.680 us to say these apps can be extremely helpful to 0:15:11.960 --> 0:15:14.560 so many people because working out is not a one 0:15:14.640 --> 0:15:19.479 and done event. It takes time, dedication, routine, it takes discipline. 0:15:19.560 --> 0:15:23.000 If you have a sedentary job, you might well find 0:15:23.040 --> 0:15:27.320 apps like this crucial to your routine because you can 0:15:27.440 --> 0:15:31.120 see and feel and to that earlier point you raised, Matt, 0:15:31.440 --> 0:15:34.800 share the result of your labor. It's a motivating factor. 0:15:34.880 --> 0:15:38.080 It is gamified. Last time I biked three miles, let's 0:15:38.080 --> 0:15:40.960 see if I can get four in around the same 0:15:41.000 --> 0:15:41.760 amount of time. 0:15:41.920 --> 0:15:43.920 Well, and I guess, just to Matt, you kind of 0:15:43.920 --> 0:15:47.200 already made this clear. But in this case, the tracking 0:15:47.360 --> 0:15:50.360 isn't like a byproduct. It is the products, and it 0:15:50.440 --> 0:15:53.320 is not a bug. It is absolutely a feature. And 0:15:53.360 --> 0:15:56.840 you can look at other people's profiles and you look 0:15:56.880 --> 0:15:59.280 at their routes as a way of like, oh, I 0:15:59.320 --> 0:16:02.080 might want to do that routes, not like necessarily as 0:16:02.080 --> 0:16:04.640 a way of stalking them per se. 0:16:04.760 --> 0:16:06.920 But of course there's the dark side of all of them. Yeah, 0:16:07.080 --> 0:16:10.520 Like I say, you share the segment share of the recommend. 0:16:10.200 --> 0:16:12.520 Yeah, let's say you're a biker and you're in a 0:16:12.600 --> 0:16:14.840 town that you're not used to being in, but you've 0:16:14.880 --> 0:16:16.880 got a bike, you have access to a bike, you 0:16:16.920 --> 0:16:19.840 want to go out for the day. It's way more 0:16:19.840 --> 0:16:22.240 helpful to see where people are going because we know 0:16:22.280 --> 0:16:23.920 how dangerous it is to be on a bike in 0:16:23.960 --> 0:16:27.280 a lot of places. You know, and maybe you don't 0:16:27.320 --> 0:16:30.160 understand how strenuous of a ride something is going to 0:16:30.200 --> 0:16:32.840 be or where it's going to lead. Look at Strava. Hey, 0:16:32.880 --> 0:16:35.400 now I've got three or four potential routes I can 0:16:35.440 --> 0:16:37.200 take and it's going to be a great day. 0:16:37.520 --> 0:16:44.200 And Strava says, don't worry. This is relatively anonymous, relatively 0:16:44.280 --> 0:16:48.040 caveat asterisk. People loved this concept of the app, and 0:16:48.080 --> 0:16:51.320 it changed as it grew, which always happens. I believe 0:16:51.480 --> 0:16:55.840 was May of twenty twenty, really, as the pandemic lockdown's 0:16:55.880 --> 0:16:59.800 hitting fever pitch, the company updates its terms and con 0:17:00.520 --> 0:17:04.320 they get that freemium model going. They say, look, we've 0:17:04.320 --> 0:17:08.560 been busting our hubs for everybody. We've been really flexing 0:17:08.600 --> 0:17:12.440 our calves to help out our fellow cyclist and people 0:17:12.480 --> 0:17:16.840 doing exercise, but we have not made a profit yet. 0:17:17.160 --> 0:17:20.200 We do so much stuff we gotta make Yeah, we 0:17:20.720 --> 0:17:22.440 got to make a little money, we got to pay 0:17:22.480 --> 0:17:26.800 the blood price. So because the US first, right, right, yeah, 0:17:27.119 --> 0:17:30.879 then you get the money, right And so they say, look, 0:17:31.000 --> 0:17:34.919 you can technically still use the app for free, but 0:17:35.240 --> 0:17:40.040 for the advanced features aka the things people love about Strava, 0:17:40.640 --> 0:17:43.639 you're going to have to subscribe. So some of the 0:17:43.640 --> 0:17:47.159 stuff that was free is now only available with a 0:17:47.200 --> 0:17:52.119 paid subscription, and any new features we have are also 0:17:52.280 --> 0:17:55.920 going to only be available if you cough up some 0:17:55.960 --> 0:18:01.160 scheddar or scooch out some scratch or another fun word 0:18:01.200 --> 0:18:04.960 for paying money. Coughing up cheddar sounds scary. Coughing up 0:18:05.000 --> 0:18:07.800 cheddar sounds like a medical condition. Why don't we give 0:18:07.880 --> 0:18:11.400 the direct quote from Strava about this change. 0:18:12.520 --> 0:18:15.520 A few of our free features that are specially complex 0:18:15.600 --> 0:18:19.320 and expensive to maintain, like segment leader boards, will now 0:18:19.320 --> 0:18:22.280 become subscription features. See I'm doing it like the way? Yeah, 0:18:22.400 --> 0:18:25.399 make it sound like? Are you sweet? 0:18:26.440 --> 0:18:28.320 He's vaguely Swedish? 0:18:28.480 --> 0:18:31.919 Yeah, yeah, but not really. And from now on, more 0:18:31.960 --> 0:18:34.840 of our new feature development will be for all subscribers. 0:18:34.960 --> 0:18:37.760 We'll invest the most in the athletes who have invested 0:18:37.800 --> 0:18:38.320 in us. 0:18:39.080 --> 0:18:42.800 Right that last lines a banger? Also well done? I 0:18:42.840 --> 0:18:46.000 think on the on the recap there, Matt, I love 0:18:46.040 --> 0:18:48.360 the voice. I want to know more about this character. 0:18:48.720 --> 0:18:50.760 So can I just ask to if I, as a 0:18:50.800 --> 0:18:54.320 new user, want to get the free version, what does 0:18:54.359 --> 0:18:55.080 that mean for me? 0:18:55.560 --> 0:18:57.600 Now you get the base model? 0:18:57.680 --> 0:19:02.239 Son, Yeah, you get shamed. Are your fellow cyclists you 0:19:02.280 --> 0:19:05.760 invest You can't see the leader board? Bro? I forgot 0:19:06.359 --> 0:19:07.040 you can't. 0:19:07.400 --> 0:19:09.800 You gotta give? How are you going to invest in yourself? 0:19:09.800 --> 0:19:12.920 You don't invest in us, Bro, We invested the athletes 0:19:12.960 --> 0:19:14.320 who invest in us. 0:19:14.600 --> 0:19:17.680 If that's the site you gotta give, it's. 0:19:17.520 --> 0:19:21.560 The cycle of life. Okay. We can't afford the sound cube. 0:19:21.680 --> 0:19:26.359 So these moves are always going to be controversial among 0:19:26.400 --> 0:19:30.879 the user base. Mainly, these things are controversial because people 0:19:31.080 --> 0:19:34.880 don't dig it when something that was free becomes a regular, 0:19:35.000 --> 0:19:38.560 recurring cost. Right. That's a huge problem on the internet 0:19:38.680 --> 0:19:44.760 and internet services in general. But Cyclist magazine was super 0:19:44.800 --> 0:19:49.120 into this because to that earlier point, cycling has been 0:19:49.280 --> 0:19:52.400 a huge part of Strava from the jump, and they 0:19:52.800 --> 0:19:58.440 even asked a fellow Strava user, a psychologist named Ben Dowman, 0:19:58.640 --> 0:20:02.360 to weigh in on this and his quote. Ben's quote 0:20:02.680 --> 0:20:07.520 is pretty fascinating. So uh, let's see who wants who 0:20:07.520 --> 0:20:09.520 wants to do a character voice for this Nolie, you 0:20:09.520 --> 0:20:11.879 got one. I'm gonna do sort of an ed game voice. 0:20:12.040 --> 0:20:13.000 From the outside. 0:20:13.040 --> 0:20:16.919 As a user myself, Strava's communication has been very parent 0:20:17.080 --> 0:20:18.399 child sorry. 0:20:19.840 --> 0:20:20.680 The show. 0:20:20.760 --> 0:20:23.800 He sounds like the old man from Family Guy. It's 0:20:23.840 --> 0:20:26.000 a choice. 0:20:26.359 --> 0:20:29.240 We have had free access to Strava's functions for a 0:20:29.320 --> 0:20:31.720 very long time, and now it feels like we are 0:20:31.720 --> 0:20:34.359 having our favorite toy taken away from us with no 0:20:34.520 --> 0:20:36.760 room for discussion on negotiation. 0:20:37.359 --> 0:20:40.520 You just gotta get no discussion or negotiation. 0:20:40.119 --> 0:20:44.000 Just give Look at Dildon, he gives yeah. 0:20:44.400 --> 0:20:50.280 He's a lot of people give you hit me in 0:20:50.359 --> 0:20:54.600 the cup City customers, but I mean yeah. People weren't 0:20:54.640 --> 0:20:58.000 super happy about it. Strava still soldiered on, and it 0:20:58.119 --> 0:21:01.760 maintained that despite the leaderboards the social aspects of the service, 0:21:02.280 --> 0:21:08.240 they did not have a side gig profiting off personal data. Specifically, 0:21:08.640 --> 0:21:15.400 Strava's then global marketing director Simon Klima stated, subscription has 0:21:15.440 --> 0:21:18.359 always been at the heart of Strava, making up the 0:21:18.400 --> 0:21:22.320 vast majority of our revenue. We do not sell personal 0:21:22.359 --> 0:21:27.160 information before and we do not sell it now. It's 0:21:27.200 --> 0:21:31.320 reassuring to hear, and this is something we have to know, 0:21:32.240 --> 0:21:34.800 Like a lot of companies of this genre and size 0:21:35.280 --> 0:21:38.640 are still going to be pretty cagey about the specifics 0:21:38.640 --> 0:21:42.400 of their data how it's used internally, that those kind 0:21:42.400 --> 0:21:45.200 of stats are their secret sauce, right. 0:21:46.560 --> 0:21:49.280 Just like twenty three and meters. We're not going to 0:21:49.440 --> 0:21:54.720 use your person. Sorry, everything's fine, but it does make 0:21:54.760 --> 0:21:58.280 sense right where the subscription itself and the money coming 0:21:58.359 --> 0:22:00.440 in from that would be enough for a time, it 0:22:00.480 --> 0:22:03.120 would show enough growth and as more and more people 0:22:03.200 --> 0:22:06.840 who are using the app regularly start to give, then hey, 0:22:06.920 --> 0:22:10.840 the company is profitable. The problems come and they need more. 0:22:11.359 --> 0:22:14.200 So you either got to get more users, increase your price, 0:22:14.480 --> 0:22:16.040 or find another stream. 0:22:16.440 --> 0:22:19.480 Mmmmm yeah, because you got to get those year over 0:22:19.560 --> 0:22:22.600 year profits. This is so par for the course, and 0:22:22.640 --> 0:22:26.080 we got to say it. As a private entity, Strava 0:22:26.280 --> 0:22:29.399 is fully within its legal rights. But the second issue, 0:22:29.400 --> 0:22:32.040