WEBVTT - America’s Largest Black-Owned Bank

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio news. This is Bloomberg Business

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<v Speaker 1>Week with Carol Masser and Tim Steneveek on Bloomberg Radio.

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<v Speaker 2>We've been talking a lot about bank earnings. Morgan Stanley

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<v Speaker 2>reporting beating Wall Street estimates ending the day of about

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<v Speaker 2>four and a half percent. Bank of America, second largest bank,

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<v Speaker 2>reporting earnings as well on in the day, up about

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<v Speaker 2>as much. And as you mentioned, Carol, a good moment

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<v Speaker 2>to look at smaller banks as well. Of course, some

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<v Speaker 2>regional banks is going to be reporting here in the

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<v Speaker 2>coming days. But Terry Williams joins us now in studio

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<v Speaker 2>here in New York, President and chief operating officer of

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<v Speaker 2>one United Bank that's a black owned bank, digital and

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<v Speaker 2>traditional with branches in Boston, Los Angeles, and Miami. Almost

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<v Speaker 2>one billion dollars in loans, most in low to moderate

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<v Speaker 2>income communities. Changes us here in the studio. Great to

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<v Speaker 2>have you with us.

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<v Speaker 3>Great to be here.

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<v Speaker 2>And for those unfamiliar with the bank, tell us a

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<v Speaker 2>bit about it. So who you serve and how you've

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<v Speaker 2>grown here in recent years.

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<v Speaker 3>Yes. Sure. First of all, we're a CDFI community development

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<v Speaker 3>financial institution and our focus is on building wealth and

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<v Speaker 3>low to mottered income communities. But we're also a digital bank,

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<v Speaker 3>so ninety percent of our customers come to us online.

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<v Speaker 2>Not in person, No, not in person, not in person.

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<v Speaker 3>And we've been a digital bank for twenty years, so

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<v Speaker 3>we really have been a long time in this space.

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<v Speaker 3>And we're about to introduce a really exciting product. It's

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<v Speaker 3>called Wise one, and it's a conversational virtual agent that

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<v Speaker 3>will help people manage their money. We're doing this in

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<v Speaker 3>partnership with Google Salesforce as well as JP Morgan and City.

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<v Speaker 3>I would say, in this new evolution of technology, you

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<v Speaker 3>need partners and so we've really been thrilled to have

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<v Speaker 3>Google really help us through this and using Gemini as

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<v Speaker 3>the tool.

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<v Speaker 4>Yeah, that is certainly their AI tool and kind of

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<v Speaker 4>what you know, you've got Touch ept, Open AI, you've

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<v Speaker 4>got Google got their version one. Thing I'm going to

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<v Speaker 4>ask you about, Terry though, when it comes to I

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<v Speaker 4>feel like the financial community all communities, like education is

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<v Speaker 4>such a big part and especially in I think areas

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<v Speaker 4>where there are individuals that are unbanked or underbanked. So

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<v Speaker 4>tell us about how that plays into because I get

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<v Speaker 4>a little nervous when we start like going online.

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<v Speaker 5>And figuring out things. Is there an educational component to

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<v Speaker 5>all of this?

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<v Speaker 3>Absolutely, In fact, it is the educational component. That's that's

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<v Speaker 3>really what we're about. So the tool actually teaches you

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<v Speaker 3>financial literacy by giving you actionable insights about what you

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<v Speaker 3>can do with your money. If you say to people, oh,

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<v Speaker 3>co take this course on money management, you know two

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<v Speaker 3>people will sign up. But on the other hand, if

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<v Speaker 3>you say, hey, you could move some money from spending

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<v Speaker 3>to checking, or hey, I noticed that you know your

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<v Speaker 3>mortgage rate is a little high, or hey that I mean,

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<v Speaker 3>if you give people actionable insights and things that they

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<v Speaker 3>can do, Hey, here's a budget, here's a budget tool,

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<v Speaker 3>people really respond to that. And we've had a money

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<v Speaker 3>management tool actually for a couple of years and our

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<v Speaker 3>customers love it. What we're adding to it with Google

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<v Speaker 3>AI is really the conversational agent piece which is going

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<v Speaker 3>to take us over the top.

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<v Speaker 2>So Carol mentioned the the unbanked and the underbanked, and

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<v Speaker 2>I'm curious sort of how you've found outreach to those

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<v Speaker 2>communities and what success you've had convincing folks that they

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<v Speaker 2>should open up a bank account, that it's important to

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<v Speaker 2>have one. And indeed, helping them go through that process.

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<v Speaker 3>So our focus is really to talk about every spectrum

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<v Speaker 3>and so on the underbanked, I'll call them people that

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<v Speaker 3>have check systems records that aren't able to open up

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<v Speaker 3>a bank account. We have something called a second chance

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<v Speaker 3>checking account. It's called YouTube checking, and it allows people

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<v Speaker 3>that and actually a pretty large percentage of Americans have

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<v Speaker 3>check systems records. And in fact, if you don't have one,

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<v Speaker 3>you probably even know what that is.

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<v Speaker 5>I don't even know that we have one. I just

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<v Speaker 5>assume that somebody has tons of information.

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<v Speaker 3>Yeah, yeah, And.

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<v Speaker 2>So it's just like cards, right.

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<v Speaker 3>You hear about FYCO scores and credit scores, but it's

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<v Speaker 3>actually a score for your use of bank account. And

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<v Speaker 3>if someone has a check systems record, they're not able

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<v Speaker 3>to go into a bank and open up an account,

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<v Speaker 3>but we give them a second chance. So that's an

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<v Speaker 3>example of where we're really bringing people in. We also

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<v Speaker 3>have this wonderful service called cash Please, where people can

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<v Speaker 3>get a small short term dollar loan up to one

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<v Speaker 3>thousand dollars with no credit check. Again, it's a way

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<v Speaker 3>of us serving the load of mottered income, you know,

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<v Speaker 3>underbank community. At the same time, on the other spectrum.

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<v Speaker 3>Everybody needs a budget. Everybody needs to know how to

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<v Speaker 3>manage their money. And to be a GPS for your

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<v Speaker 3>money is what you remember when we used to use maps. Yeah,

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<v Speaker 3>so the AI tool will be a GPS for your money.

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<v Speaker 3>So and everybody needs that.

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<v Speaker 4>When you give like a thousand dollars loan for someone

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<v Speaker 4>that you know may not be able to get it elsewhere,

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<v Speaker 4>what's the interest rate on something like that? What's the payment?

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<v Speaker 3>Yeah, that's the great question. So if you go to

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<v Speaker 3>a payday lender, is three or four hundred percent?

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<v Speaker 5>That's crazy?

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<v Speaker 3>Wow? Are right? It's twenty two and a half percent.

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<v Speaker 5>That's still crazy.

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<v Speaker 4>I'm sorry, Like I have a real hard thing full

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<v Speaker 4>disclosure so time, but I mean the rates for even

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<v Speaker 4>people with good credit score, Like it's just crazy.

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<v Speaker 3>But for if you have a bad credit score, you

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<v Speaker 3>can't get a loan or unless you go to a

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<v Speaker 3>payday lender and pay three or four hundred percent. Yeah,

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<v Speaker 3>by twenty two and a half percent with no credit

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<v Speaker 3>check is actually a great rate. And I will say.

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<v Speaker 5>How long people pay us back? Yeah?

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<v Speaker 2>Howay?

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<v Speaker 5>Yes, yeah, it's a short term loan.

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<v Speaker 3>It's three months and they pay us back and we

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<v Speaker 3>won't allow them to roll it over. So that's the

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<v Speaker 3>other thing. And we also report to the credit bureaus,

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<v Speaker 3>so you know with payday loans, they only report if

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<v Speaker 3>you don't pay with our cash please. We actually report

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<v Speaker 3>positive payment and I think that is another reason that

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<v Speaker 3>people use it, pay it back and improve their credit score.

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<v Speaker 2>As I mentioned, we've been following these big banks that

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<v Speaker 2>have been reporting, and we hear from their chief executives

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<v Speaker 2>just about how they're thinking about the economy and the

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<v Speaker 2>trends that they're seeing. I'm very curious sort of if

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<v Speaker 2>that if that fantasi is different, the one that you

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<v Speaker 2>have is different, and what you're thinking about the direction

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<v Speaker 2>of this economy, the level of uncertainty that we're seeing,

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<v Speaker 2>how that's playing on the communities that you serve.

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<v Speaker 3>So we definitely are seeing draw down in savings. We

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<v Speaker 3>are definitely seeing We have actually a financial literacy essay

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<v Speaker 3>contest for kids and this year there's two things we saw.

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<v Speaker 3>One is that the kids are using AI to write

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<v Speaker 3>their essays and the other is that they're talking about

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<v Speaker 3>you know, pakaboots, PoCA book issues. They want to win

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<v Speaker 3>so that they can help their family by groceries and

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<v Speaker 3>that's the This is the first we've had this contest

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<v Speaker 3>for fifteen years. This is the first time that that

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<v Speaker 3>kind of feedback from children is coming out. So we

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<v Speaker 3>can definitely feel that the economy, you know, is not

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<v Speaker 3>st Yeah, it's a strength, there's a strain at the

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<v Speaker 3>same time. And again, I don't want to keep going

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<v Speaker 3>on about wise one, but people want a budgeting tool.

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<v Speaker 3>They recognize that they need guardrails, they need information. They

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<v Speaker 3>need more than just what's my balance, you know, they

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<v Speaker 3>want to know how can I improve my spending? How

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<v Speaker 3>can I improve my credit score? And that's where we come in.

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<v Speaker 4>No, I love that, but it really disheartens me to like,

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<v Speaker 4>I feel like this is something we've been talking a

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<v Speaker 4>lot about Main Street versus Wall Street. I mean, here

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<v Speaker 4>we have, you know, records on Wall Street or you know,

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<v Speaker 4>there's certainly big pockets of this economy that have done

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<v Speaker 4>very well and have gotten wealthier, and then there's just

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<v Speaker 4>so many that have not tell us a little bit

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<v Speaker 4>more about your clientele and who is your customer and

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<v Speaker 4>what you know, we need to understand.

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<v Speaker 5>About different pockets of the US population.

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<v Speaker 3>Yeah, so what I will say is that there are

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<v Speaker 3>a lot of wealthy people as well as corporations that

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<v Speaker 3>really support what we do. I mean, I you know,

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<v Speaker 3>I can't tell you how many, like a lot of corporations,

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<v Speaker 3>a lot of wealthy individuals that have deposits in the bank,

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<v Speaker 3>that really understand what we do, why we do it.

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<v Speaker 3>They may not do it, but they really support how

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<v Speaker 3>we're doing it, and we're we're maniacal about doing it.

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<v Speaker 3>So they're like, great, you know, we can't turn our

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<v Speaker 3>big ship to focus on every community, but we love

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<v Speaker 3>the fact that you were doing.

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<v Speaker 5>So they're depositing at your bank. Yes, yes, as our

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<v Speaker 5>sign of support or yes.

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<v Speaker 3>As a sign of support as well as it gives

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<v Speaker 3>us dollars to lend to the community. And because we've

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<v Speaker 3>had like almost zero losses, they're they're supporting us so

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<v Speaker 3>and I would even say even that, you know, Google

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<v Speaker 3>as an example, they didn't have to step in and

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<v Speaker 3>help us, you know, develop this tool, but they saw

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<v Speaker 3>that this is a way to use AI for good.

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<v Speaker 3>You know, you hear a lot of crazy stuff about it.

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<v Speaker 3>We're really trying to get our community to embrace it,

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<v Speaker 3>not be afraid of it, to realize that there is

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<v Speaker 3>a good use of it. I mean, you remember when

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<v Speaker 3>we were afraid of online and mobile banking, but people

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<v Speaker 3>were afraid.

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<v Speaker 5>I'm still afraid. Yeah, I'm probably more afraid today than

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<v Speaker 5>I was when I started.

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<v Speaker 4>Just to be fair, no, but I just think, you know,

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<v Speaker 4>it's interesting all the stuff that's going on digital.

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<v Speaker 5>So is most of your business deposits? Is it long? Like?

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<v Speaker 5>Give us an idea?

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<v Speaker 3>Yeah, you're going First of all, as I said, ninety

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<v Speaker 3>percent of our customers come to us online, right, even

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<v Speaker 3>the corporations, they're located all across the world, and they

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<v Speaker 3>come to us and deposit. We focus our lending is

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<v Speaker 3>on supporting affordable homes, so multi family affordable housings with

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<v Speaker 3>the rent is below the average for the communities that

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<v Speaker 3>we're in. Again, cash Please is a big one. We've

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<v Speaker 3>done thousands of cash Please loans. We also have a

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<v Speaker 3>secured credit card again to help people rebuild their credit.

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<v Speaker 3>That's the lending tools. We also focus on home ownership.

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<v Speaker 2>I want to ask you about the other ten percent

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<v Speaker 2>then of your customer base. So you do have some

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<v Speaker 2>geographic footprint and as you think about expansion or where

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<v Speaker 2>you want to be, how do you how do you

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<v Speaker 2>think that through? Are you are you happy in the

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<v Speaker 2>cities that you're in or where else would you see

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<v Speaker 2>opportunity and kind of if you're not going to name names,

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<v Speaker 2>what are the kinds of places where you would want

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<v Speaker 2>to have a footprint.

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<v Speaker 3>We love the cities we're in. We you know, what's

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<v Speaker 3>happening in Boston and Miami and the tech world is

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<v Speaker 3>just amazing, and we're we're really a fintech that's also

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<v Speaker 3>a community bank, and that's the the great thing about

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<v Speaker 3>us is when you put your money with us, you

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<v Speaker 3>have the benefit of the regulatory you know, environment and

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<v Speaker 3>all that that comes with, as well as the fact

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<v Speaker 3>that you can bang with us online. So we're really

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<v Speaker 3>excited about what's happening, particularly in Miami these days, as

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<v Speaker 3>well as what's been going on. Our IT team is

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<v Speaker 3>in Boston and we love it. And then la is

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<v Speaker 3>just such a huge market, it really is. And we're

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<v Speaker 3>in Compton. I mean we're down in South Central on

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<v Speaker 3>a quench out boulevard. So we really like the communities

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<v Speaker 3>we're in. We're always looking for other opportunities and really

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<v Speaker 3>I would have to do a shout out to all

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<v Speaker 3>black banks. We're located in major cities and we really

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<v Speaker 3>do serve the communities.

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<v Speaker 5>One last question thirty seconds.

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<v Speaker 4>Is there anything that you would like to see in

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<v Speaker 4>terms of policy changes that would help what you are doing.

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<v Speaker 3>It's a good question. Well, I do like what we're

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<v Speaker 3>seeing on AIK that there is flexibility. We're introducing this tool.

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<v Speaker 5>And the relators are not saying no, okay no.

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<v Speaker 3>I mean that's huge. Yeah, I mean, I can't tell

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<v Speaker 3>you how huge that is. I've been in banking for

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<v Speaker 3>thirty years and we're not getting no for like, you know,

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<v Speaker 3>one of the first times yet.

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<v Speaker 5>I'm just kidding. I'm gonna think positively for you, Terry,

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<v Speaker 5>Thank you so much.

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<v Speaker 3>Yeah, thank you, thank you for having me.

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<v Speaker 4>Terry Williams, President, chief operating Officer of One United Bank

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<v Speaker 4>joining us here in studios.