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Speaker 1: So the big question is this, how do investors like

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Speaker 1: us get access to the ideas, information, and most importantly,

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Speaker 1: the right people that give us the tools and information

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Speaker 1: we need to make informed and educated decisions to have success.

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Speaker 1: That is the question, and this podcast will give us

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Speaker 1: the answers. This is Mark Moss, your host. Let's get

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Speaker 1: this started. Hello, and welcome to another episode of the

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Speaker 1: Market Disruptors Podcast. Today, I am sitting down with Martin

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Speaker 1: Floriani from rock Finn, and we get into platforms, social media,

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Speaker 1: content creators, etcetera. We talked about this growing niche, this

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Speaker 1: growing area of content creation, the growing demand. We talked

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Speaker 1: about the problems that content creators um face regarding that,

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Speaker 1: and then we talk about how there are solutions for

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Speaker 1: that today using blockchain technology. We talk about his company,

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Speaker 1: rock Fin what they're doing in this space. We get

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Speaker 1: into lots of interests seen things including Facebook and Twitter,

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Speaker 1: censoring what that means legally, and so many other good things.

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Speaker 1: Is a really good conversation. Let's go ahead, just jump

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Speaker 1: right into it, all right, guys, welcome to another episode

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Speaker 1: of the Market Disruptors Podcast. Today. I'm joined by Martin

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Speaker 1: Floriani from Rock Finn and Uh, he's in a really

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Speaker 1: interesting space and working on some really big problems that

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Speaker 1: that are plaguing the industry, especially the way things are

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Speaker 1: changed changing right now in the world. And so anyway,

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Speaker 1: I'm excited to jump into this conversation. Martin, thanks for

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Speaker 1: joining today, you bet. I love this. I love this

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Speaker 1: kind of talk. All right, I love this kind of

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Speaker 1: talk to you. I'm really looking forward to this. So Martin,

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Speaker 1: for those that are listening, why don't you just give

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Speaker 1: us a little background on on who you are, what

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Speaker 1: you've been doing, and then how you ended up kind

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Speaker 1: of in this blockchain space. Yeah, so I I think

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Speaker 1: it would start about thirteen years ago. So thirteen years ago,

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Speaker 1: I decided to create a digital media platform, UH called

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Speaker 1: flow Sports. At the time, it's called flow Cast. We

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Speaker 1: changed name, went to flow Sports. So co founded that,

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Speaker 1: UH started that with CEO of that for about thirteen

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Speaker 1: plus years, twelve, twelve and a half years, um and UM.

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Speaker 1: And so essentially what we did is we saw a

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Speaker 1: gap of right now. At that time, everything was linear,

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Speaker 1: there was nothing digital. And what I noticed is that

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Speaker 1: the big players, like the ESPN, the NBC S, they

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Speaker 1: were a mile wide and inch deep across the whole

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Speaker 1: school of sports. So they were just becoming thinner and

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Speaker 1: thinner across all these many sports, and linear UM made

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Speaker 1: it so that they really had to fragment their time.

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Speaker 1: And so we I saw an opportunity. I saw an

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Speaker 1: opportunity where saying, hey, let's let's actually be an inch

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Speaker 1: wide and a mile deep within each sport, and let's

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Speaker 1: go really let's try and go after all sorts of

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Speaker 1: live right, let's go more in depth, in depth, authentic

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Speaker 1: coverage of the sports as opposed to the surface level

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Speaker 1: kind of It was basically bullshit, is what we saw.

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Speaker 1: And so we decided to do that, and we called

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Speaker 1: those those inch wide, mile deep verticals. And what we

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Speaker 1: found out is that by aligning ourselves with people's passions,

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Speaker 1: we were able to drive a much higher lifetime value

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Speaker 1: per subscriber and UM and that made them home economic

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Speaker 1: model work. And so we we we took that and

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Speaker 1: ran with it. And in sports that you wouldn't think

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Speaker 1: that there would be an economic model like RASCU, track

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Speaker 1: and field, all kinds of like these third er sports,

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Speaker 1: because we couldn't go after football, right, we didn't have

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Speaker 1: any money. I was just we're just dudes, Right, we're

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Speaker 1: just people trying to trying something and so um and

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Speaker 1: so we just made it work and we grew the

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Speaker 1: company from like zero to two fifty people. Um. They

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Speaker 1: had really strong unit economics. We raised a couple of

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Speaker 1: rounds of funding and uh, and so that was that

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Speaker 1: was the start, And that's kind of a precursor to

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Speaker 1: what rockfan Um is. So thirteen years ago, I mean,

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Speaker 1: that was still kind of in the uh early days

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Speaker 1: of the Internet when really like video streaming and all

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Speaker 1: that kind of first started coming along. So you're basically

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Speaker 1: taking all these it's down sports that weren't really publicly

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Speaker 1: accessible or available and then kind of bringing them out

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Speaker 1: and then finding users that were interested in those things. Yeah.

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Speaker 1: So it's funny people think like inherently there's some sports

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Speaker 1: that are better than others. But I wrestled in college.

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Speaker 1: I loved wrestling. Yeah, better, better, better, Right, What does

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Speaker 1: that mean? Yeah? Exactly, It's like there's just more storytelling

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Speaker 1: around football, so it means more in our life. And

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Speaker 1: so as this larger context people are betting on it,

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Speaker 1: there's there's more social components and so that's better. But

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Speaker 1: when I saw there was this wrestling community. I was like,

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Speaker 1: this is awesome, and like, this is the most exciting stuff.

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Speaker 1: I'd rather watch this with the right context than football.

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Speaker 1: So I said, you know, there's actually there's there's a

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Speaker 1: lot of value with these rights. They just need the

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Speaker 1: more of the storytelling with it. We need to package

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Speaker 1: these rights in a way that that makes sense economically.

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Speaker 1: And if we can do that, we can build this

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Speaker 1: out and and start to actually grow this works that

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Speaker 1: were in through this storytelling. And so that's that's I mean,

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Speaker 1: people say niche, but I just want to It's not

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Speaker 1: like one's inherently better, it's just that one has not

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Speaker 1: been tapped. And so that's kind of what our our

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Speaker 1: purview was. Well, I think, uh, I think, you know,

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Speaker 1: I I say actually quite a bit that I really

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Speaker 1: think that the Internet is just now actually really starting

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Speaker 1: to change the world. And part of that is because

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Speaker 1: it's shifting our culture. And what the Internet is doing

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Speaker 1: is allowing these niches to to to come out. Right

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Speaker 1: now you can have all these little different specialties and

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Speaker 1: there's like a corner of the world for everybody now

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Speaker 1: and so I think that's a big feature. That's a

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Speaker 1: big benefit, right, Yeah, benefit also probably a liability if

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Speaker 1: you're thinking like, yeah, I mean, as you get more

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Speaker 1: into politics, you hear a lot about uh you know,

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Speaker 1: Ben Thompson talks a little bit about that. It's like

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Speaker 1: you could find like the most perverse group and now

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Speaker 1: they've got a community, right, So it's kind of like, yeah,

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Speaker 1: the niches are all over good and bad at right.

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Speaker 1: And so that's it's a really interesting dynamic with with

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Speaker 1: the internet kind of what how it how it frat

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Speaker 1: how it's able to create these communities across the world

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Speaker 1: and make people feel comfortable within their own community good

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Speaker 1: and bad. Yeah, I want to talk more about that specifically,

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Speaker 1: but we'll table that, So go ahead and finish and

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Speaker 1: tell us how you get to where you are. So

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Speaker 1: uh So, twelve and a half years at at flow Sports,

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Speaker 1: huge success. Everyone's a big win from it. And and

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Speaker 1: when I left flow Sports, I want to think about

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Speaker 1: what I wanted to do next. It was I want

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Speaker 1: to do something big, and I just as I was

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Speaker 1: growing these networks, I was negotiating a lot with my friends,

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Speaker 1: people I loved in the industry. And when you do that,

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Speaker 1: I'm very uh I I really could feel the leverage

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Speaker 1: I had in these negotiations, especially after you do it

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Speaker 1: like three times you touched start just having this gut

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Speaker 1: feeling of like, wow, I have a lot of leverage

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Speaker 1: here I don't have leverage. And because I was doing

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Speaker 1: it with other people, it made me really the people

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Speaker 1: that were my friends and people are respected, it made

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Speaker 1: me also kind of be empathetic to their side. More

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Speaker 1: so I was naturally empathetic to who I was negotiating with.

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Speaker 1: And so I started to realize is that it was

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Speaker 1: as an interesting dynamic. As we had more and more

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Speaker 1: power in our network grew bigger and bigger, I had

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Speaker 1: more and more leverage over everyone I was negotiating with,

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Speaker 1: and I could extract more from them even as I

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Speaker 1: was getting more and even as our valuation was going

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Speaker 1: through the roof, And I was thinking, that's really interesting

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Speaker 1: dynamic that the very people that have helped me build

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Speaker 1: these networks. And I didn't really even formulate these thoughts

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Speaker 1: until I after I left, But as I started to

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Speaker 1: think about them, I couldn't understood. I kind of felt

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Speaker 1: like there's something here. But then as I was breaking

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Speaker 1: them down and thinking about what I wanted to do next,

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Speaker 1: I found that that it was a really interesting dynamic

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Speaker 1: that this took place, that as there's exponential value in

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Speaker 1: the network, that let the net work has more leverage

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Speaker 1: over the people that have how building. And remember that

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Speaker 1: network wouldn't even be there without those people their fundamental part.

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Speaker 1: But they're getting locked out of the increased all this

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Speaker 1: increased value, and you start to I picked my head

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Speaker 1: up from my own experience, started to look across the landscape.

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Speaker 1: I mean, there ain't no clear example than YouTube. Sure, YouTube, YouTube,

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Speaker 1: some estmates. Hundred billion dollars of equity has been built

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Speaker 1: in YouTube, right, but what gets paid out to the

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Speaker 1: creators is a fraction of that, and they they opt

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Speaker 1: to skate that. Like Google will never report on YouTube's

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Speaker 1: YouTube stuff, on YouTube's earnings because they don't want to

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Speaker 1: give that information out to people. Right. And so I

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Speaker 1: think that advantage of network works, that's just a that's

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Speaker 1: just a principle of life. Right. So for example, UM,

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Speaker 1: I speak a lot about investing, and I say you

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Speaker 1: should have multiple streams of income, right that way if

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Speaker 1: one drops off the of others. But also in like business,

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Speaker 1: like as a business, you wouldn't just want one customer.

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Speaker 1: The more customers you have if the big one leads

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Speaker 1: you're not as affected. Um, and so obviously YouTube is

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Speaker 1: the same, right, Like that that beauty pie or whatever

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Speaker 1: left and he was like the largest guy. But like,

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Speaker 1: does YouTube really care because that was in the big

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Speaker 1: scheme of things. It was a small piece, right. Yeah,

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Speaker 1: well I'd say I disagree. I don't think it's just

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Speaker 1: like the other thing. So with digital networks, there's essentially

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Speaker 1: you can quantify digital networks through something called metcast law, right,

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Speaker 1: which says the value the network equals the number of

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Speaker 1: nodes and the network squared, right, but value of each

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Speaker 1: average value of each one of those notes. And so

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Speaker 1: that's that's like the most powerful, the most powerful force

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Speaker 1: in business. It's like it's like the next gen nuclear

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Speaker 1: energy of all business models is uh model that leverages

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Speaker 1: network effects, whereby a product or service becomes more valuable

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Speaker 1: to its existing users the more people that use it.

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Speaker 1: It's like if I had a T shirt business, right

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Speaker 1: and selling T shirts, and I go out and sell

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Speaker 1: T shirts, and every T shirt that I sell, all

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Speaker 1: my existing T shirts that have already sold, get more comfortable,

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Speaker 1: get a better like, get an update on the design, um, uh,

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Speaker 1: have UH feel better? Just like that that would be

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Speaker 1: the most profound thing in the world. Wait, wait, your

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Speaker 1: your T shirt company would explode because every time everyone

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Speaker 1: knows is hey, every time I get an update here,

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Speaker 1: this gets better. That's what happens with digital networks. It

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Speaker 1: isn't just like any other business. This is the most

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Speaker 1: The companies that have had the biggest impact and the

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Speaker 1: biggest success over the last twenty years have been companies

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Speaker 1: that have leveraged digital network effects. Yeah, I mean the

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Speaker 1: the Metcalfs law for those that aren't familiar with it,

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Speaker 1: Like you're saying that the network effect. And it's basically

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Speaker 1: like if I had a telephone and I was the

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Speaker 1: only person in the world with a telephone, it's not

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Speaker 1: very useful. I can't call anybody. Once there's two telephones,

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Speaker 1: it's more useful. And when everybody has a telephone, they're

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Speaker 1: super useful, which is like with Facebook. Now that everyone's

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Speaker 1: on Facebook, it's more useful, etcetera. Um. And and so anyway,

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Speaker 1: for those that don't know, that's Metcashlon and you're absolutely right,

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Speaker 1: uh it the network is no good if nobody's using it,

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Speaker 1: and the more people that use it, the better it is, right, Yeah,

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Speaker 1: And so this is a new dynamic that humans have

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Speaker 1: have encountered over the last fifty years. So it's really

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Speaker 1: brand new for us. The power of it and how

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Speaker 1: fast it moves. In the digital age, there's a different

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Speaker 1: isn't just like what it was in nineteen eighty wasn't

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Speaker 1: noways in nine This is a different force and the

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Speaker 1: speed and power of it is completely unique. Now. It's

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Speaker 1: interesting that the beneficiaries are the digital platforms and their stockholders.

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Speaker 1: They get they get fucking rich, right, and then the

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Speaker 1: content creator or the customers are happy because they get,

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Speaker 1: you know, a new service. But in each one of

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Speaker 1: these scenarios, the content creators are one getting commoditized, right.

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Speaker 1: And so like that beauty Pie example you gave, oh

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Speaker 1: he left YouTube, Well he YouTube can say that because

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Speaker 1: they got a million know their content creators on the

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Speaker 1: platform because of digital network effects, and they can start

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Speaker 1: to leverage network against these content creators to say, hey,

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Speaker 1: you know, you really want to stay on here and

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Speaker 1: do some of your videos on here, right, to stay

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Speaker 1: connected to your fans, to be found by new fans,

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Speaker 1: to be relevant, and you don't want to just flat

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Speaker 1: out leave. And so these we call this the creators

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Speaker 1: de limit because the creators want access to the network

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Speaker 1: that they helped build, but at the same time they

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Speaker 1: don't want to be leveraged by the network. And then

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Speaker 1: the network will say, you know what, we're going to

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Speaker 1: change the rules. We need change the rules. I just

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Speaker 1: moved that, just did something new for this. You're changing

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Speaker 1: the rules. Yeah, we're changing the rules. Why can we

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Speaker 1: do that? Well, because we own the network. We own

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Speaker 1: we we own the data, and so they can figure

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Speaker 1: out what does that and they don't. The content creators

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Speaker 1: are not are not part of that upside. They're not

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Speaker 1: part of the great aspects of network effects. They're commoditized

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Speaker 1: by and that's the problem. And that's what a lot

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Speaker 1: of the tension that you're starting to see is around

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Speaker 1: these digital networks is around these content creators and the

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Speaker 1: fact that they're not necessarily getting compensated or they don't

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Speaker 1: know if they're being compensated properly, and the rules can

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Speaker 1: change on them and they have to follow these algorithms

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Speaker 1: that are faceless, and they don't get it. They don't

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Speaker 1: get us, they don't get any say in it. In

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Speaker 1: the let's let's let's open this up a little bit.

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Speaker 1: So content creators which is what we're talking about at

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Speaker 1: this moment, which is kind of this space that you're in.

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Speaker 1: So content creators are anyone that's that's producing content, right obviously,

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Speaker 1: um And and it's growing rapidly. I mean it's a

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Speaker 1: it's a huge growing space because of the Internet. Like

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Speaker 1: I said, right now everybody can make something for different

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Speaker 1: niches and uh, I think it's really changed the world

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Speaker 1: in the way that everybody learns, right and uh, it's

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Speaker 1: changing the education system, is changing everything. And um, I

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Speaker 1: think it's been really cool where like you used to

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Speaker 1: have to get on a bigger platform like be in

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Speaker 1: a magazine or newspaper or on a network television. But

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Speaker 1: now anybody could just start a channel and just start

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Speaker 1: talking about basket weaving in Africa or whatever, right, or

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Speaker 1: or large dogs in the Midwest. Right. So I could

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Speaker 1: just create this this channel. I don't need a network

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Speaker 1: to do that. That's the content creators. And it's a

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Speaker 1: rapidly growing space and I think it's only going to

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Speaker 1: continue to expand. Um And. So you're saying there's a

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Speaker 1: there's obviously, like with anything, there's there's problems in that,

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Speaker 1: um and. And one of those problems is that those

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Speaker 1: content creators are kind of trapped or kind of at

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Speaker 1: the mercy of these these platforms that could change on

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Speaker 1: any given whim. Right, is that kind of framing it up? Um?

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Speaker 1: One of the big one of the big things that

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Speaker 1: I've been paying attention to in this space now, UM,

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Speaker 1: is that we've seen the big platforms today where the

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Speaker 1: content creators are, which is YouTube We've obviously mentioned, and

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Speaker 1: also you know, Facebook, Twitter, etcetera. Um, there's really just

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Speaker 1: in the last like six months or eight months, there's

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Speaker 1: been this massive push to d platform right, We've had

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Speaker 1: the big one was Alex Jones with info Wars, but

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Speaker 1: then Facebook kicked off like eight hundred accounts and not

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Speaker 1: just right wing but right and left wing like anybody

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Speaker 1: not toewing the line. We've seen it with Twitter and

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Speaker 1: so YouTube people get shut down, et cetera. And that's

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Speaker 1: also what you're talking about, right where they just change

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Speaker 1: the rules on you in any given time. Um, Is

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Speaker 1: that is that something that you see as a problem.

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Speaker 1: Is that something that you're trying to solve, Like I

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Speaker 1: guess is that like the censoring we'd call that. Yeah, So,

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Speaker 1: so when you get you get into space that I'm

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Speaker 1: in so I'm we leverage blockchain in a unique manner

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Speaker 1: that I think is the one of the best use

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Speaker 1: cases for actually using blockchain in a way that makes sense.

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Speaker 1: There's a lot of projects out there now in that

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Speaker 1: in that blockchain space, you get a lot of idealists

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Speaker 1: who want to do everything decentralized and and create the

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Speaker 1: perfect utopian product and and to me, it's just hard.

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Speaker 1: So what we took approaches is we said, you know,

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Speaker 1: ultimately rock fin is a centralized, delaware c core company.

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Speaker 1: We can we can do a lot of that stuff.

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Speaker 1: But if we're gonna do it, it's gonna be painful,

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Speaker 1: and it's gonna be painful because the content creators know

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Speaker 1: their true value to the system and all throughout the

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Speaker 1: process through getting the value that their content generates from

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Speaker 1: the network. And so one they have the information, there's

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Speaker 1: no asymmetry of information. They actually know what what is

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Speaker 1: going on in the platform, so they know their true

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Speaker 1: worth and to UM they're getting the value that their

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Speaker 1: content generate from the network and so UM so they

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Speaker 1: have they have they have the piece of network. So

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Speaker 1: if they move and leave, that will be more painful

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Speaker 1: than what is the current UM. The current environment. So

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Speaker 1: we're kind of set the stage. We can still do it,

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Speaker 1: but it's just gonna be more painful. It's gonna be

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Speaker 1: more visible the impact that it's going to have on

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Speaker 1: what we're doing, and then that visibility gives other people

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Speaker 1: atunities to compete with what we're doing as well. Right, So,

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Speaker 1: so we don't I don't live in a utopian world

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Speaker 1: where it's like, oh, we're never gonna do this, because

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Speaker 1: you know, um I was. I was the CEO of

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Speaker 1: Flow Sports for twelve plus two years. I wasn't there

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Speaker 1: for infinite years. I was there for twelve plus years.

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Speaker 1: A good day a right, but now there's not. Now

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Speaker 1: there's someone else doing something, you might have different decision making, right,

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Speaker 1: So that's gonna exist in everything. So our job is

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Speaker 1: not to create utopian but just level the playing field,

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Speaker 1: let it so that everyone can say, Okay, this is

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Speaker 1: what's gonna happen. These are the these are the pain

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Speaker 1: points that now the digital platform. We've introduced, pain points

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Speaker 1: the digital platform is going to have if we don't,

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Speaker 1: if we don't act properly. So that's what I would say.

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Speaker 1: Our solution is, it's not like a full solution it's

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Speaker 1: a half solution. We're just leveling the playing field, so

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Speaker 1: to speak, with content and and playing level in the

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Speaker 1: playing field in in a sense where you're sharing more

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Speaker 1: of the revenue with the content creators, not revenue. So

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Speaker 1: what we do is UM. So this is how we

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Speaker 1: how we um, how we do block chain. So we

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Speaker 1: give content. We're the first platform that gives content creators

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Speaker 1: the full value that their content generates for the network

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Speaker 1: and includes network effects. And so as when some customer

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Speaker 1: comes down, they pay us nine dollars and cents to

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Speaker 1: access all of the content creators. When that happens, in

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Speaker 1: the background, we have, uh, we're connected to the Ray

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Speaker 1: ecosystem and we have to burn, which for people who

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Speaker 1: don't necessarily know what block you know blockchain vernacular, that

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Speaker 1: means we have to destroy nine dollars and cents worth

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Speaker 1: of rate tokens. And there's only a finite supply of RAY,

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Speaker 1: so there'll only be thirty four million rate ever minted.

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Speaker 1: And it comes out at a at a minting schedule

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Speaker 1: that everybody can see and everybody can witness. So every

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Speaker 1: customer that comes on, they pay us nine dollars with

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Speaker 1: their credit card, nine dollars nine cents with their credit card.

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Speaker 1: We go in the background, we burn nine dollars and

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Speaker 1: cents worth of ray, and everybody can verify that we

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Speaker 1: did that. Then what we do is is we look

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Speaker 1: at the content that where and that's our way of

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Speaker 1: transmitting value to the ray ecosystem and all the ray tokens.

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Speaker 1: And so if you look at the full value of

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Speaker 1: the network, it is all of the ray that is

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Speaker 1: in the ecosystem multiplied by the ray price. And so

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Speaker 1: what that creates that very that burn process creates an

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Speaker 1: absolute necessity that we need to have ray to distribute

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Speaker 1: these content creators uh content. So if we want to

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Speaker 1: take in the next nine dollars and cents, we need ray.

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Speaker 1: We need to have ray. And so what that creates

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Speaker 1: is a demand. So we have this inherent demand and

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Speaker 1: utility for this ray. And so as we get more customers,

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Speaker 1: what do you think happens more demand? Hopefully we need

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Speaker 1: we need more ray. We gotta burn more ray, right,

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Speaker 1: and so that creates more demand on the system, and

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Speaker 1: so we have to go out and get hey, we

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Speaker 1: need more ray. If another digital platform wants to hook

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Speaker 1: into the ray ecosystem, what happens to the demand for ray,

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Speaker 1: it goes up right, And so this burning Mint system

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Speaker 1: is the first of its kind that transmits the full

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Speaker 1: value in an open, transparent, transparent way to content creators. Now,

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Speaker 1: when there's about a day's worth of work. Um, so

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Speaker 1: it happens about a day, and I don't want to

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Speaker 1: get into all the specifics, but you could understand what there.

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Speaker 1: You can go deep, dig deeper and understand the mechanics

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Speaker 1: of of when the mints happened. But after day's worth

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Speaker 1: of work, a mint happens, and a mint is introducing

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Speaker 1: new ray into the ecosystem, and so that disdistributed to

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Speaker 1: the content creators that helped acquire and retain the subscribers.

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Speaker 1: And so then these content creators get this ray, and

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Speaker 1: now they have an option. They can say, hey, I

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Speaker 1: want to sell all my Ray, or they can say

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Speaker 1: I want to sell half my ray, or they want

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Speaker 1: to say I'm gonna keep my ray. Right, so now

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Speaker 1: they have this option of saying, I have the stake

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Speaker 1: in the network. I can dis liquidate it all for

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Speaker 1: cash or I can keep it. And I say I

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Speaker 1: want to I want to keep it going moving forward.

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Speaker 1: And and yeah, so they have that option, and so

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Speaker 1: that is there some incentive for them to keep it,

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Speaker 1: there is a stake or something like that. No, So

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Speaker 1: a key component of what we do is we keep

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Speaker 1: it simple, keep it simple, We strimple, We try and

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Speaker 1: strip away a lot of complexities and lect the model

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Speaker 1: work for itself. And so their only incentive is this

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Speaker 1: networks doing more. We don't create a vesting period. We

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Speaker 1: don't do anything. We try to model. We also didn't

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Speaker 1: we didn't do an I c oh, we didn't we

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Speaker 1: we started with zero tokens, and we didn't give a

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Speaker 1: founder's reward. We didn't do any of that. All we

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Speaker 1: do is that mint and we everyone's got to earn

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Speaker 1: their take, everyone's gotta earn their their key. And we

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Speaker 1: mint um ten thousand a day and then there's a

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Speaker 1: half life of that. After four and a half years,

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Speaker 1: that goes down to five thousand a day. And so

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Speaker 1: what that does, that minting schedule does is it rewards

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Speaker 1: the early adopters who come in early improb and help

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Speaker 1: bootstrap the network. So they have an option to they

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Speaker 1: get essentially opportunity to earn um more ray because there's

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Speaker 1: less people on the network. If that makes them. So

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Speaker 1: you had said, um, like with with the old company, UM,

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Speaker 1: you felt that, um, with your position, you had this

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Speaker 1: unfair advantage negotiating and you felt that with your friends

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Speaker 1: and family and whatnot, and UM that that these content

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Speaker 1: creators don't have this fair advantage because of this network

429
00:22:28,920 --> 00:22:32,960
Speaker 1: effect that the company has, and you know that the

430
00:22:33,040 --> 00:22:35,600
Speaker 1: company can then change terms and that the content creators

431
00:22:35,680 --> 00:22:39,040
Speaker 1: kind of stuck. Right, So, UM, you're I guess you're

432
00:22:39,080 --> 00:22:42,560
Speaker 1: you're trying to solve that problem. And so how does

433
00:22:42,640 --> 00:22:46,000
Speaker 1: this do that exactly? How does this give a more

434
00:22:46,119 --> 00:22:49,320
Speaker 1: fair advantage back to the content creator just because they're

435
00:22:49,320 --> 00:22:52,720
Speaker 1: earning more revenue or how do you see that? Uh,

436
00:22:52,840 --> 00:22:56,399
Speaker 1: it gives them a more fair So in game theory,

437
00:22:56,480 --> 00:23:00,159
Speaker 1: there's a cooperative game theory problem right where if there's

438
00:23:00,200 --> 00:23:03,120
Speaker 1: ten people in the room, and if they all work together,

439
00:23:03,680 --> 00:23:07,080
Speaker 1: they'll they'll get way more by working together than working

440
00:23:07,119 --> 00:23:09,399
Speaker 1: against each other. And so what happened, But there are

441
00:23:09,400 --> 00:23:11,840
Speaker 1: a lot of these people are competitive, So sometimes these

442
00:23:11,840 --> 00:23:15,080
Speaker 1: people don't like each other, they hate each other, but

443
00:23:15,600 --> 00:23:17,800
Speaker 1: it's in their best interests if they work together in

444
00:23:17,800 --> 00:23:22,600
Speaker 1: a certain manner, they would all benefit. And so in

445
00:23:22,640 --> 00:23:25,040
Speaker 1: the past, what's happening is is there's this trust the

446
00:23:25,080 --> 00:23:26,800
Speaker 1: third party that comes along and says, hey, you don't

447
00:23:26,840 --> 00:23:28,760
Speaker 1: have to work with this guy, you just work with me.

448
00:23:29,240 --> 00:23:31,520
Speaker 1: You work with me, you work with me. They can

449
00:23:31,760 --> 00:23:37,399
Speaker 1: create a consolidated offering, right which then um which which

450
00:23:37,440 --> 00:23:40,560
Speaker 1: more people are are it's proven more people will then

451
00:23:40,600 --> 00:23:42,960
Speaker 1: come subscribe to it. Then if you're just on an island.

452
00:23:43,400 --> 00:23:45,600
Speaker 1: But then what happens is that all these people are

453
00:23:45,600 --> 00:23:47,520
Speaker 1: going through trust that their party, this trust that third

454
00:23:47,520 --> 00:23:51,080
Speaker 1: party has this incredible power, right because then they know

455
00:23:51,160 --> 00:23:52,879
Speaker 1: all the data, they know the ins and ounces, and

456
00:23:52,880 --> 00:23:56,280
Speaker 1: they know the different aspects of each particular deal. They

457
00:23:56,280 --> 00:23:58,639
Speaker 1: know where they're weak, they know where they're strong, and

458
00:23:58,680 --> 00:24:00,879
Speaker 1: they know where everyone else is construct and they so

459
00:24:00,960 --> 00:24:05,320
Speaker 1: they have this this really incredible advantage, and so they

460
00:24:05,320 --> 00:24:09,440
Speaker 1: are able to extract more and more of the network, right,

461
00:24:09,480 --> 00:24:12,120
Speaker 1: and they don't give any and ultimately what it comes

462
00:24:12,119 --> 00:24:13,800
Speaker 1: down to is they don't give any of the network

463
00:24:13,840 --> 00:24:16,440
Speaker 1: effects to the to the other players in the room,

464
00:24:16,520 --> 00:24:18,879
Speaker 1: even though that's the whole network is based off of.

465
00:24:19,600 --> 00:24:22,760
Speaker 1: And so what happens with our systems, with our our

466
00:24:23,000 --> 00:24:26,400
Speaker 1: our rock fin and the Ray ecosystem is that everybody's

467
00:24:26,400 --> 00:24:29,280
Speaker 1: on the level playing field. Everyone knows the true value

468
00:24:29,760 --> 00:24:32,240
Speaker 1: that they're bringing to the table. They know what everyone

469
00:24:32,280 --> 00:24:34,679
Speaker 1: else as a whole is bringing to the table and

470
00:24:34,720 --> 00:24:37,879
Speaker 1: where they sit in that ecosystem. And so based on

471
00:24:38,040 --> 00:24:43,200
Speaker 1: and UM there's open and transparent distribution of the rewards

472
00:24:43,240 --> 00:24:46,080
Speaker 1: for themselves and other people as well, and so that

473
00:24:46,920 --> 00:24:51,080
Speaker 1: changes the whole game. And our goal is used to

474
00:24:51,119 --> 00:24:54,639
Speaker 1: be an efficient network. Our goal is to be and

475
00:24:54,680 --> 00:24:57,480
Speaker 1: if we can be the most efficient network out there,

476
00:24:57,480 --> 00:25:01,679
Speaker 1: and efficiency I would define as wording people for the

477
00:25:01,800 --> 00:25:05,760
Speaker 1: full value they bring to the network. Our network will

478
00:25:06,760 --> 00:25:10,199
Speaker 1: if our network will grow and explode. And because of

479
00:25:10,240 --> 00:25:13,720
Speaker 1: the way metcast law works and network effects works, there's

480
00:25:13,920 --> 00:25:16,840
Speaker 1: so much value to be had there by all parties,

481
00:25:17,160 --> 00:25:20,200
Speaker 1: including the digital platform. So it's just a better way

482
00:25:20,240 --> 00:25:24,280
Speaker 1: to operate. And it's all about transparency that solves for

483
00:25:24,320 --> 00:25:27,760
Speaker 1: this problem. And so by introducing that transparency and everyone

484
00:25:27,760 --> 00:25:30,720
Speaker 1: knows the rules are and halfway through we can't change

485
00:25:30,760 --> 00:25:33,520
Speaker 1: the rules because everything is embedded in a smart contract

486
00:25:34,320 --> 00:25:37,800
Speaker 1: that allows people to buy into it easier. They go, oh,

487
00:25:37,880 --> 00:25:40,159
Speaker 1: that's really interesting, I'm gonna I'm gonna buy into it

488
00:25:40,200 --> 00:25:43,400
Speaker 1: because I know that these guys can't control it. They

489
00:25:43,440 --> 00:25:45,639
Speaker 1: can't change it behind the scenes without me knowing it

490
00:25:46,160 --> 00:25:48,040
Speaker 1: and know why they're doing it or this. Then the

491
00:25:48,080 --> 00:25:51,480
Speaker 1: other it would just be you can't do it with

492
00:25:51,480 --> 00:25:53,600
Speaker 1: with with the blockchain, because once you set those smart

493
00:25:53,640 --> 00:25:56,679
Speaker 1: contracts in place, those are there and everyone gets to

494
00:25:56,680 --> 00:25:59,600
Speaker 1: see what goes on. And that's the beauty of what

495
00:25:59,640 --> 00:26:01,840
Speaker 1: blocks introduced. I don't know if that made any sense

496
00:26:01,920 --> 00:26:04,239
Speaker 1: or if you have Definitely I think, um, I think

497
00:26:04,280 --> 00:26:05,760
Speaker 1: I think it makes a lot of sense. Like I said,

498
00:26:05,840 --> 00:26:08,439
Speaker 1: you know this, this the Internet has opened up this

499
00:26:08,720 --> 00:26:10,840
Speaker 1: avenue where we have all these different niches and now

500
00:26:10,880 --> 00:26:13,359
Speaker 1: we have everybody that wants to create content for these niches.

501
00:26:13,400 --> 00:26:16,600
Speaker 1: So as I said, right, it's a really fast growing space.

502
00:26:16,640 --> 00:26:18,679
Speaker 1: I mean I'm here producing content right, So it's a

503
00:26:18,680 --> 00:26:22,119
Speaker 1: really fast growing space. And um, I think that's going

504
00:26:22,160 --> 00:26:24,800
Speaker 1: to continue to grow. And so giving those people an

505
00:26:24,840 --> 00:26:27,040
Speaker 1: opportunity to earn more, I mean a lot of people

506
00:26:27,080 --> 00:26:30,119
Speaker 1: can now start to earn a good living, maybe a

507
00:26:30,160 --> 00:26:33,000
Speaker 1: full time living, off of creating content. So m anything

508
00:26:33,040 --> 00:26:35,240
Speaker 1: that can return more money back to the content creator

509
00:26:35,320 --> 00:26:38,560
Speaker 1: I think is a really good thing. Definitely, one of

510
00:26:38,600 --> 00:26:41,960
Speaker 1: the big problems to solve. Um, there's other problems that

511
00:26:42,000 --> 00:26:46,240
Speaker 1: I think plague the industry as well. I'm curious about Um,

512
00:26:46,240 --> 00:26:48,080
Speaker 1: we've I I kind of touched on like the d

513
00:26:48,200 --> 00:26:51,159
Speaker 1: platform and and um, I want to I want to know,

514
00:26:51,240 --> 00:26:55,920
Speaker 1: like with platforms like YouTube for example, or Facebook. UM,

515
00:26:56,080 --> 00:26:59,560
Speaker 1: I believe they you know, I believe there's a difference

516
00:26:59,560 --> 00:27:01,480
Speaker 1: in how the platform is set up. And I'm curious

517
00:27:01,480 --> 00:27:04,639
Speaker 1: how you navigate this. So, um, if they're just a

518
00:27:04,680 --> 00:27:08,479
Speaker 1: platform that allows people to post content, then they're not

519
00:27:08,760 --> 00:27:13,680
Speaker 1: liable for things that may happen on that platform. However,

520
00:27:14,119 --> 00:27:17,040
Speaker 1: once they start to censor that, now all of a sudden,

521
00:27:17,080 --> 00:27:20,840
Speaker 1: they can start assuming liability for content. Um, I believe

522
00:27:20,920 --> 00:27:23,240
Speaker 1: that's right. Is that how you understand that? And how

523
00:27:23,720 --> 00:27:27,840
Speaker 1: is Rock Finn going to be a fit inside of that? Yeah,

524
00:27:27,920 --> 00:27:32,359
Speaker 1: so we're gonna, uh, we're gonna fall really stripped, Like

525
00:27:32,400 --> 00:27:34,080
Speaker 1: we don't want to get into the mess. I think

526
00:27:34,119 --> 00:27:37,639
Speaker 1: YouTube and these other players have stepped in and I

527
00:27:37,640 --> 00:27:40,280
Speaker 1: don't know, we're neutral or you'll be Yeah, we're gonna

528
00:27:40,280 --> 00:27:43,560
Speaker 1: be more neutral. We're we're well, obviously we're gonna protect

529
00:27:43,600 --> 00:27:45,680
Speaker 1: people so that they don't you know, they're if they're

530
00:27:45,720 --> 00:27:48,400
Speaker 1: threats made against them, that's not appropriate. Or if you're

531
00:27:48,560 --> 00:27:53,280
Speaker 1: you're caught, you know, you're you're inciting violence against someone.

532
00:27:53,320 --> 00:27:56,000
Speaker 1: So we're gonna we're gonna be really thoughtful about those

533
00:27:56,040 --> 00:27:58,720
Speaker 1: different components. And if we're not, and we're not gonna

534
00:27:58,720 --> 00:28:01,360
Speaker 1: have no time, we're gonna have zero powers for that, frankly,

535
00:28:01,680 --> 00:28:04,800
Speaker 1: and we want people's safety to be protected. But you

536
00:28:04,800 --> 00:28:07,840
Speaker 1: know the cover of hate speech, right, it's like hate speech,

537
00:28:08,040 --> 00:28:11,800
Speaker 1: it's um, I think it's uh, what what is hate speech? Right?

538
00:28:11,840 --> 00:28:13,920
Speaker 1: That goes back to your comment earlier about good and bad.

539
00:28:13,960 --> 00:28:16,760
Speaker 1: I mean something good to me is something bad to you? Right?

540
00:28:16,880 --> 00:28:19,159
Speaker 1: Like where do you draw that line? Yeah, so I

541
00:28:19,160 --> 00:28:21,280
Speaker 1: mean that's what they you know, they use it to

542
00:28:21,359 --> 00:28:26,639
Speaker 1: try and um invoke this um this reaction towards it,

543
00:28:26,760 --> 00:28:30,760
Speaker 1: and and anything like that can be can be turned

544
00:28:30,800 --> 00:28:33,199
Speaker 1: on people. Right. So yeah, we can all agree on

545
00:28:33,280 --> 00:28:36,280
Speaker 1: what this is and that's bad. But you know we're um,

546
00:28:37,400 --> 00:28:40,640
Speaker 1: we're very much along the lines of free speech and

547
00:28:40,720 --> 00:28:44,760
Speaker 1: free speeches about you know, being being an adult. Now

548
00:28:44,920 --> 00:28:47,240
Speaker 1: we know there is there is there something legally though,

549
00:28:47,280 --> 00:28:49,920
Speaker 1: Like I said, I was reading about Facebook and YouTube

550
00:28:49,960 --> 00:28:52,040
Speaker 1: where um, if they allow it to be more open,

551
00:28:52,080 --> 00:28:54,680
Speaker 1: they're just a platform. They're not liable. But once they

552
00:28:54,680 --> 00:28:57,280
Speaker 1: start censoring, they take on some legal liability and they

553
00:28:57,280 --> 00:29:00,040
Speaker 1: could be sued for content. Do you know anything about that?

554
00:29:00,280 --> 00:29:01,960
Speaker 1: So that's um, I believe that's part of the d

555
00:29:02,080 --> 00:29:05,880
Speaker 1: m C, a Digital Millennium Copyright Act that was uh

556
00:29:06,440 --> 00:29:10,800
Speaker 1: um introduced maybe or two you know of twenty years ago,

557
00:29:10,880 --> 00:29:16,320
Speaker 1: let's just say years ago, which essentially gave these platforms. Um. Uh,

558
00:29:16,360 --> 00:29:19,520
Speaker 1: they gave them they said, hey, you know, we're not

559
00:29:19,520 --> 00:29:23,160
Speaker 1: gonna hold you liable in these certain circumstances, and so

560
00:29:23,200 --> 00:29:25,960
Speaker 1: they gave them immunity in those certain certaintances. There's a

561
00:29:26,000 --> 00:29:28,440
Speaker 1: process that they have to go through to eliminate into

562
00:29:28,480 --> 00:29:32,440
Speaker 1: reduces contrary content that might have copyright, and they have

563
00:29:32,520 --> 00:29:35,840
Speaker 1: to follow these certain protocols. Um. But they're not they're

564
00:29:35,880 --> 00:29:38,280
Speaker 1: not held liable to it. But now they're now they're

565
00:29:38,280 --> 00:29:40,640
Speaker 1: coming in more like media companies right where they're coming

566
00:29:40,680 --> 00:29:41,880
Speaker 1: in and saying this is what you can say, this

567
00:29:41,880 --> 00:29:45,480
Speaker 1: is what you can't say. And um, there's a political

568
00:29:45,520 --> 00:29:49,240
Speaker 1: reaction to it because uh, well most frankly, most of

569
00:29:49,280 --> 00:29:51,440
Speaker 1: it's happening on the right. You said there's someone on

570
00:29:51,480 --> 00:29:53,400
Speaker 1: the loft. Yeah, there's something a lot a lot of

571
00:29:53,440 --> 00:29:55,520
Speaker 1: it's happening on the right, and so what you're you're

572
00:29:55,560 --> 00:30:00,520
Speaker 1: certainty have happened is that Frankly, the Republicans in the

573
00:30:00,560 --> 00:30:04,240
Speaker 1: government are saying, this is this bullshit. You've got immunity here,

574
00:30:04,600 --> 00:30:08,000
Speaker 1: but you're not allowing certain spaces because you're just you know,

575
00:30:08,360 --> 00:30:11,080
Speaker 1: you're saying that, well, that's fine, you can do that

576
00:30:11,080 --> 00:30:13,160
Speaker 1: private company, but you don't get that immunity yet. And

577
00:30:13,200 --> 00:30:14,920
Speaker 1: so that's kind of what they're hanging over their head

578
00:30:14,960 --> 00:30:17,800
Speaker 1: and they're certain to see some pushback back and forth

579
00:30:17,840 --> 00:30:20,600
Speaker 1: on it. Said, Okay, this immunity doesn't apply to you

580
00:30:20,600 --> 00:30:23,000
Speaker 1: if you want to affect this, so let's let's let's

581
00:30:23,240 --> 00:30:26,480
Speaker 1: let's retract that immunity, or we say this immunity is

582
00:30:26,480 --> 00:30:29,200
Speaker 1: based on the condition that you actually have free speech.

583
00:30:29,240 --> 00:30:31,360
Speaker 1: So that's kind of like the chess game going on

584
00:30:31,600 --> 00:30:34,640
Speaker 1: right now in d C of where that's exactly that's

585
00:30:34,640 --> 00:30:36,480
Speaker 1: exactly what I was talking about. So rock Fan is

586
00:30:36,480 --> 00:30:38,640
Speaker 1: going to stay on the more neutral side where you

587
00:30:38,680 --> 00:30:40,920
Speaker 1: fit within that and not trying to get to the

588
00:30:40,920 --> 00:30:44,120
Speaker 1: censorship side. Hopefully. Yeah. I mean, well here's the thing.

589
00:30:44,800 --> 00:30:47,960
Speaker 1: You know, YouTube, Twitter, Facebook, they didn't dare do this

590
00:30:48,000 --> 00:30:51,240
Speaker 1: when they're when they're bootstrapping their network. Of course, going

591
00:30:51,280 --> 00:30:53,920
Speaker 1: their network as big and powerful as they can. They

592
00:30:53,960 --> 00:30:59,520
Speaker 1: created zero friction, right, there's zero friction around around um

593
00:30:59,680 --> 00:31:02,600
Speaker 1: these problems right because they didn't introduce some Why because

594
00:31:02,880 --> 00:31:04,920
Speaker 1: their goal is to get the next person on the

595
00:31:04,920 --> 00:31:08,880
Speaker 1: platform to get those network effects, because there's consponential value

596
00:31:08,880 --> 00:31:11,320
Speaker 1: when you can add, and then once your network is

597
00:31:11,360 --> 00:31:15,520
Speaker 1: as powerful as it is, then you can turn, then

598
00:31:15,600 --> 00:31:19,040
Speaker 1: you can switch and so and that's when they've changed

599
00:31:19,040 --> 00:31:22,080
Speaker 1: the rules, is when they've when their network has grown

600
00:31:22,240 --> 00:31:24,680
Speaker 1: so big they can say, Okay, now we're gonna switch rules,

601
00:31:24,960 --> 00:31:27,240
Speaker 1: and we're gonna go do this. And then somebody spent

602
00:31:27,360 --> 00:31:29,560
Speaker 1: five years building a platform to a million people and

603
00:31:29,600 --> 00:31:32,160
Speaker 1: then they just switched the rules. You're like, exactly exactly,

604
00:31:32,200 --> 00:31:34,480
Speaker 1: and so now they now they've got all your customers on.

605
00:31:34,680 --> 00:31:38,040
Speaker 1: Now they've got leveraged, right, And so that's the dynamic.

606
00:31:38,160 --> 00:31:42,520
Speaker 1: You know, if Facebook and Google or Facebook and YouTube

607
00:31:42,760 --> 00:31:45,120
Speaker 1: and these platforms they did it from the get go,

608
00:31:45,160 --> 00:31:47,400
Speaker 1: I don't think you'd get that reaction because people know

609
00:31:47,440 --> 00:31:51,000
Speaker 1: what they're getting the fact that they switched the rules,

610
00:31:51,720 --> 00:31:56,240
Speaker 1: um halfway through that is upsetting people from what from

611
00:31:56,240 --> 00:32:00,080
Speaker 1: what I gather Yeah, cool, good conversation. Now I to

612
00:32:00,160 --> 00:32:02,920
Speaker 1: wrap this up unfortunately running a little bit long here,

613
00:32:02,960 --> 00:32:05,520
Speaker 1: but I'm just curious. Um, you know, we talk about

614
00:32:05,520 --> 00:32:09,120
Speaker 1: these different platforms. Are you like a video content platform

615
00:32:09,200 --> 00:32:11,360
Speaker 1: rock fan or is what kind of content is there

616
00:32:11,400 --> 00:32:13,960
Speaker 1: on the platform. So we actually just introduced written. We're

617
00:32:14,080 --> 00:32:17,600
Speaker 1: content agnostic. Um, Like I said, customers can come on,

618
00:32:17,640 --> 00:32:20,200
Speaker 1: they pay nine dollars cents, they get the access all

619
00:32:20,240 --> 00:32:23,600
Speaker 1: of the content. And um, we we take creators that

620
00:32:23,640 --> 00:32:27,960
Speaker 1: are written, podcasts or video. Okay, good, all right, Yeah,

621
00:32:28,040 --> 00:32:31,240
Speaker 1: interesting project. I think, like I said, this content, uh,

622
00:32:31,360 --> 00:32:33,920
Speaker 1: the content creator space is going to be rapidly growing.

623
00:32:33,960 --> 00:32:35,800
Speaker 1: I think it's just barely getting started. So it's a

624
00:32:35,840 --> 00:32:38,160
Speaker 1: it's a great space to be in for you and um,

625
00:32:38,200 --> 00:32:40,480
Speaker 1: definitely solving some real problems. So it's definitely something I'll

626
00:32:40,520 --> 00:32:42,520
Speaker 1: be keeping an eye on. Where would people be able

627
00:32:42,600 --> 00:32:44,080
Speaker 1: to follow to keep to keep an eye on it

628
00:32:44,120 --> 00:32:46,880
Speaker 1: as well. Um, So you come to rock fan dot

629
00:32:46,880 --> 00:32:49,560
Speaker 1: com are okay f I n dot com? Um, if

630
00:32:49,560 --> 00:32:51,720
Speaker 1: you're a creator, you want to apply, you can apply

631
00:32:51,800 --> 00:32:55,720
Speaker 1: at creators at rock Fan dot com. Um. And yeah,

632
00:32:55,840 --> 00:32:58,840
Speaker 1: we think what we're doing is transformed and so we're

633
00:32:58,840 --> 00:33:02,200
Speaker 1: excited about the future. Yeah, awesome, all right, good talk.

634
00:33:02,440 --> 00:33:04,480
Speaker 1: Thanks so much for taking the time as uh is

635
00:33:04,520 --> 00:33:06,239
Speaker 1: great learning more about that, and we'll be keep an

636
00:33:06,280 --> 00:33:10,640
Speaker 1: eye sounds good. Hey, if you like this episode of

637
00:33:10,680 --> 00:33:13,960
Speaker 1: The Market Disruptors Podcast, please help us take this to

638
00:33:14,000 --> 00:33:16,520
Speaker 1: the top of the podcast charts. Just please do me

639
00:33:16,560 --> 00:33:20,520
Speaker 1: a favor and rate, review and subscribe. Taking fifteen seconds

640
00:33:20,520 --> 00:33:22,760
Speaker 1: to just leave a quick review goes a long way

641
00:33:22,760 --> 00:33:25,600
Speaker 1: and helping us reach more people and disrupt more markets.

642
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Speaker 1: I really appreciate you listening and I'll see you next

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Speaker 1: time on the Market Distructors Podcast.