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Speaker 1: Welcome to Stuff you should know, a production of iHeartRadio. Hey,

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Speaker 1: and welcome to the podcast. I'm Josh, and there's Chuck

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Speaker 1: and Jerry's here too, so this is stuff you should know.

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Speaker 2: Oft requested edition. I knew someone had asked for this,

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Speaker 2: so I did a little Google or not Google, but

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Speaker 2: an email search, and seven people requested this over the

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Speaker 2: last four years.

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Speaker 1: What are their names?

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Speaker 2: Shannon Mendonka, Megan Delfino, Josh Cronin, come on down, Michelle Roberts,

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Speaker 2: Alec Cole, Jonathan, Mark Wan or Mark Vin can't remoone writing?

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Speaker 2: And then Micah p Micah. I don't know how to

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Speaker 2: pronounce your name, p e g u e s p

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Speaker 2: at you. I'm sure there's a pronounce pegoose. I'm in

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Speaker 2: a m couldee my old buddy. I think Michael was

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Speaker 2: the first one, dating back to twenty twenty, or at

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Speaker 2: least as far as my email went back to search

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Speaker 2: for doctor Bronner.

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Speaker 1: Yeah, that's who we're talking about, doctor Broner. And if

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Speaker 1: you're like that name sounds familiar, you might be familiar

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Speaker 1: with Doctor Broner's eighteen and one Magic Soap, which Doctor

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Speaker 1: Broner the company has been selling since at least the

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Speaker 1: nineteen forties. And if you just said what I've only

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Speaker 1: known that since the sixties, or the seventies, or the eighties,

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Speaker 1: or the nineties or two years ago, It's true. This

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Speaker 1: stuff has been around for a very long time. And

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Speaker 1: doctor Broner himself is enough of a character to warrant

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Speaker 1: an episode. We're not really talking about the soap today, no.

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Speaker 2: But one thing you probably have, there's no way you

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Speaker 2: cannot notice it is the iconic labels on the soap,

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Speaker 2: which have twenty seven hundred and twenty nine words printed

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Speaker 2: in five point font making up what we'll talk about later,

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Speaker 2: the moral ABC and we'll get to why all that happened.

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Speaker 2: But it's a unique company in a couple of ways,

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Speaker 2: and many many ways. But one is they have never

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Speaker 2: spent money on advertising. That's amazing, not a penny. And

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Speaker 2: it started out as a well, we'll get to the origins,

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Speaker 2: but now it's it's one of the top selling organic

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Speaker 2: soaps on the market, with revenues approaching two hundred million dollars.

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Speaker 1: Yeah, and it went through quite a circuitous route to

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Speaker 1: get there, because not very long ago you bought that

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Speaker 1: at like your local health food store that smelled like,

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Speaker 1: you know, Valerian root everywhere.

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Speaker 2: Yeah, incense.

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Speaker 1: Yeah, and they've just kind of blown up. And what's

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Speaker 1: neat is they they've continued to grow under successive generations.

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Speaker 1: So I say we talk about doctor Brauner and where

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Speaker 1: he came from in the first place.

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Speaker 2: All right, if you like you said, if you look

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Speaker 2: at the label, it will say family soap makers since

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Speaker 2: eighteen fifty eight, and that is when the Heilbranna family

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Speaker 2: in Germany started making soap. They were a Jewish family

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Speaker 2: in Laupiem, Germany, and the doctor Barner himself would later

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Speaker 2: drop the hile part of his name because of obvious

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Speaker 2: reasons in World War Two. But in the eighteen nineties

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Speaker 2: the heil Branos were making tons of soap in three

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Speaker 2: factories in Germany. He came from a very well healed,

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Speaker 2: kind of legendary soap Casteel soap making company.

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Speaker 1: Yeah, I was gonna say he was trained by his

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Speaker 1: family to make casteel soap, which is kind of soap

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Speaker 1: made originated I guess around maybe the Mediterranean that uses

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Speaker 1: vegetable oils instead of animal fats, and it's softer and

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Speaker 1: it does less drying on the skin, and it's a

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Speaker 1: true soap. It undergoes to ponification. It's not a detergent

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Speaker 1: like a lot of other soaps. It's a genuine, true soap.

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Speaker 1: And he learned to make that back in the early

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Speaker 1: nineteen hundreds. He was born in nineteen oh eight, so

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Speaker 1: sometime after that he learned how to make Kessial soap.

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Speaker 2: Yeah, he was born Emil E. M I l Heilbroner.

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Speaker 2: Like we said, that's the less obnoxious way to say it.

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Speaker 1: I like how you've been saying. I was going to

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Speaker 1: compliment you, honestly, Alblanna.

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Speaker 2: Yeah, he you know, in Germany and a lot of

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Speaker 2: well a lot of people that are a lot of

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Speaker 2: places that have the sort of apprentice model. That's what

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Speaker 2: he did. He was an apprentice and then a journeyman,

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Speaker 2: and then eventually he was a master soap maker. Only

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Speaker 2: formal education he received was that the doctor was self

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Speaker 2: bestowed and completely made up.

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Speaker 1: And that totally fits him, as we'll see absolutely.

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Speaker 2: But he and his parents were at odds. His wealthy

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Speaker 2: family were more just sort of old school, politically orthodox

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Speaker 2: Jewish family. They didn't want radical politics in their house,

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Speaker 2: and so Emial's belief in national homeland for the Jewish

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Speaker 2: people in Zionism did not jibe with what his family

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Speaker 2: wanted to do, so they basically said, hey, enough of that,

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Speaker 2: or get the heck out of here. So in nineteen

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Speaker 2: twenty nine, in December of that year, Emil went to

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Speaker 2: the United States.

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Speaker 1: Yeah, at age twenty one, and he went essentially like

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Speaker 1: without a plan, without much money. He just showed up

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Speaker 1: in New York City. And he chose a particularly terrible

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Speaker 1: time where I should say his father chose a particularly

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Speaker 1: terrible time. Showed up just after the stock market crash

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Speaker 1: of nineteen twenty nine that kicked off the Great Depression.

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Speaker 1: So he immediately found trouble or found getting work troublesome.

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Speaker 1: He did manage to kind of keep himself afloat by

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Speaker 1: making soap or teaching others how to make soap, and

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Speaker 1: he's routinely considered a genius. There's a I think either

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Speaker 1: a police report or a mental institution poured on him

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Speaker 1: that says he very clearly seems to have a wealth

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Speaker 1: of scientific knowledge in his head. So he knew what

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Speaker 1: he was doing with chemistry, even though, like you said,

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Speaker 1: his only formal education was in soap. Making. He understood

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Speaker 1: the chemistry of the whole thing and what adding this

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Speaker 1: to it or that to it, what changes that would have,

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Speaker 1: So he was able to kind of keep himself going

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Speaker 1: through soap making for essentially his whole life starting about now.

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Speaker 2: Yeah, he got married nineteen thirty to another German immigrant

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Speaker 2: named Paula Voldefought. She has an interesting backstory and tragic

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Speaker 2: in that she was born from an affair between a

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Speaker 2: Catholic priest and a nun, and that nun very sadly

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Speaker 2: took her life and put I don't know if it

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Speaker 2: was she put her up for adoption before or if

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Speaker 2: that de facto put her up for adoption, but either way,

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Speaker 2: the nun took her life. Paula was adopted. Obviously wasn't Jewish,

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Speaker 2: which would not endear herself to Emil's family as you know,

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Speaker 2: as well as Emil himself. And in nineteen thirty five,

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Speaker 2: Emil made his first batch of peppermint oil soap, which

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Speaker 2: today is their biggest seller. Sill as a diaper cleaner.

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Speaker 2: When they had cloth diapers, it was a diaper sanitizer,

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Speaker 2: and hey, my god, can you make this smell any better?

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Speaker 2: Kind of product?

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Speaker 1: So in nineteen thirty six, he became a naturalized citizen

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Speaker 1: and this is when he changed his name from Emil

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Speaker 1: Heil Brauner to Emmanuel Theodore Brauner. And most people call

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Speaker 1: him doctor E. H. Brauner. Again, he's not a doctor.

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Speaker 1: He just decided to call himself a doctor. Although people

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Speaker 1: cite his master chemist status as a soap maker to

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Speaker 1: at least, you know, kind of justify it all. But

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Speaker 1: there's no getting around the fact that he bestowed the

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Speaker 1: doctor on himself. And they think that the H and

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Speaker 1: eh is kind of a nod to the hile from

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Speaker 1: heil Bronner that he dropped. Okay, but that's not me.

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Speaker 1: I'm not making that up.

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Speaker 2: Previous to World War Two, he was doing okay, he

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Speaker 2: was making soap, doing pretty well. He had his wife,

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Speaker 2: he had his family. What do you have? Three kids?

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Speaker 2: Is that right? Two boys and a girl. After the war,

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Speaker 2: everything had fallen apart for him in his life. Basically,

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Speaker 2: Hitler of course, came into power. He and his siblings

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Speaker 2: were begging his parents to leave Germany, which they would

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Speaker 2: not do. And you know, the worst thing happened that

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Speaker 2: they were afraid of. They were forced to hand over

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Speaker 2: their business. They were sent to concentration camps and they

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Speaker 2: were both killed.

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Speaker 1: Yeah, And I was reading a blog post from Lisa Broner,

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Speaker 1: who's doctor Broner's granddaughter, and she was explaining that they

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Speaker 1: there was a forced sale of their soap making business

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Speaker 1: to the Third Reich, to the German state because they

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Speaker 1: were Jewish, they were not allowed to own businesses like that,

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Speaker 1: and that would be obviously like a clear signal everybody

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Speaker 1: like probably should leave the country now. But the Germans

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Speaker 1: also at this time had a law that well healed,

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Speaker 1: Jewish people could not leave Germany with capital. You could leave,

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Speaker 1: but you could not take a penny of German money

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Speaker 1: outside of the country with you. And so if you

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Speaker 1: were wealthy and Jewish, it would be kind of tough

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Speaker 1: to just be like, you know what, forget it, my

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Speaker 1: entire family fortune. I'm just gonna forget about it just

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Speaker 1: to get out of Germany, because I still don't think

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Speaker 1: like the German people are so crazy that they're going

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Speaker 1: to let this guy just keep going. And it got

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Speaker 1: to the point where it became too late. And there's

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Speaker 1: a part of family lore is that doctor Brauner got

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Speaker 1: a last postcard from his father after his detention in

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Speaker 1: the concentration camp, and it says, like everything else is redacted,

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Speaker 1: but at the very end it says you were right,

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Speaker 1: your loving father, which is that's about as heartbreaking as

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Speaker 1: it gets. But that was a big, big deal to

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Speaker 1: doctor Brauner, as his sister would later attest.

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Speaker 2: Oh, of course, another tragedy and big deal in his

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Speaker 2: life is when his wife suffered a fall after they

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Speaker 2: had their third kid, and that was kind of it

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Speaker 2: for her. She became depressed, she stopped eating, she had

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Speaker 2: suicidal ideation. Eventually died in a state mental hospital outside

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Speaker 2: of Chicago. And I tried to find out more and

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Speaker 2: more about maybe what happened with her, and there's just

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Speaker 2: not a lot out there. I suspect that maybe there

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Speaker 2: was some sort of head injury. It just sort of

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Speaker 2: tracks along those lines maybe in that fall. But either way,

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Speaker 2: he was left a widower with three young children, and

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Speaker 2: as we'll see, was not much of a dad. He

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Speaker 2: was not around much and did not dad much.

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Speaker 1: No, No, there's one thing that everybody agrees is that

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Speaker 1: he was a terrible father in almost every way, not always,

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Speaker 1: but almost every way, especially on paper, like when you

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Speaker 1: just read about how what kind of father he was

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Speaker 1: it's crazy that his kids ever, you know, embraced him

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Speaker 1: or stuck around with him.

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Speaker 2: You know, yeah, well, I mean we might as well

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Speaker 2: go ahead and talk about it. I believe that they

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Speaker 2: were at various times in orphanages and placed with other families,

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Speaker 2: and he kind of straight up said, and you know,

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Speaker 2: as we'll see, he becomes a bit of a zelot

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Speaker 2: for his ideas and kind of a kind of a

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Speaker 2: manic street preacher type. And he would literally say, like,

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Speaker 2: who has time to parent kids when I have to

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Speaker 2: like spread spread my word around. And he made no

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Speaker 2: bones about it, you know, that just he wasn't going

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Speaker 2: to parent these kids.

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Speaker 1: Yeah no, And he would come back once or twice

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Speaker 1: a year and visit them, but yeah, he was like,

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Speaker 1: I have to go out and do this. I have

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Speaker 1: a much bigger mission than raising you kids. And yeah,

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Speaker 1: that's a really tough thing to swallow, I'm sure as

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Speaker 1: you're a kid, and then even as an adult when

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Speaker 1: you're looking back. But again, astoundingly, his kids stuck with

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Speaker 1: him and learned to just kind of deal with the

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Speaker 1: fact that their father had abandoned them in about the

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Speaker 1: most overt way a father can abandon a child and

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Speaker 1: spent the rest of their lives with him once they

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Speaker 1: grew up and were able to basically get out of

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Speaker 1: the foster and orphanage systems.

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Speaker 2: Yeah. Absolutely, so mentioned him being, you know, having these

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Speaker 2: big ideas. I mentioned the moral ABC and kind of

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Speaker 2: like the manic street preacher shout out to the band.

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Speaker 2: This all came from this idea of post World War two.

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Speaker 2: He had sort of a either a breakthrough or a

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Speaker 2: breakdown in his mind about that this could be it.

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Speaker 2: We're on the brink of destruction as a people. Mankind

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Speaker 2: needs a big shift in our perspectives, how we think

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Speaker 2: about politics, how we think about our time on earth

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Speaker 2: in the afterlife. He basically was like, the only way

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Speaker 2: forward for us, if we're going to survive as a species,

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Speaker 2: is to become the United States of the world and

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Speaker 2: to be all together as one people. And you know,

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Speaker 2: it wasn't the most radical idea. There have been plenty

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Speaker 2: of people that talked about stuff like this, but he's like,

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Speaker 2: we are all children of the same God, and the

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Speaker 2: only thing that can save us from that is if

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Speaker 2: we all get together and come together as one.

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Speaker 1: Yeah, I'm glad you said that he either had a

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Speaker 1: breakthrough or breakdown because his sister Louise, who will play

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Speaker 1: a big role in a minute. She traces the origin

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Speaker 1: of his zealousness and his need to like spread this

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Speaker 1: message to the time when both of his parents were

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Speaker 1: killed murdered and his wife died like all within basically

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Speaker 1: a year, and that he changed after that. And depending

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Speaker 1: on who you talk to and how you look at it,

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Speaker 1: he changed either for the better and like became the

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Speaker 1: person who was supposed to be or his ideas were

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Speaker 1: just super kookie and he managed to support himself just

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Speaker 1: by the grace of making soap.

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Speaker 2: Yeah, so I mentioned the moral ABC. This is basically

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Speaker 2: the end result of his sort of an end result,

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Speaker 2: meaning it was still a work in progress to the

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Speaker 2: day died. He was always tinkering with his moral ABC,

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Speaker 2: which is the thing printed on that soap label. All

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Speaker 2: one is the big rallying cry, which is what I

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Speaker 2: was kind of alluding to earlier with his thoughts. But

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Speaker 2: that is what he I mean to secondary to selling soap.

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Speaker 2: He was worried about this label and the words on it.

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Speaker 2: It's seemingly his entire life until he died.

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Speaker 1: Yeah, he figured out that he could use the soap

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Speaker 1: as a way to get the word out there, which

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Speaker 1: is pretty genius actually, and that's where the label came from.

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Speaker 2: Did we take a break, all right?

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Speaker 1: Okay, Chuck. So after some period of time, he ended

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Speaker 1: up in Chicago, and like you said, he became a

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Speaker 1: manic street preacher in Chicago and he attracted an adherent

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Speaker 1: This is this is kind of like a little side story,

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Speaker 1: but it's worth telling because I think it really kind

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Speaker 1: of gets the point across about Brauner and who he

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Speaker 1: was and the people he hung out with at the time,

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Speaker 1: because he came out as like the reasonable one out

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Speaker 1: of this one. But one of his devotees was named

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Speaker 1: fred Walker, who he had attracted, and Fred Walker Poker

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Speaker 1: he would turn out to be a Nazi sympathizer, but

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Speaker 1: before that was clear, he was an Austrian immigrant who

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Speaker 1: had created his own universal brotherhood movement called American Industrial Democracy,

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Speaker 1: and he really was vibing on what Brauner was saying.

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Speaker 1: And at some point, I guess either he or they,

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Speaker 1: it's not clear, got the idea of creating a publicity

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Speaker 1: stunt to get their ideas out there to more people,

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Speaker 1: and apparently Fred Walker submitted or suggested that he be

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Speaker 1: crucified to get this message out as a publicity stunt,

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Speaker 1: and he was crucified.

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Speaker 2: Yeah. This is in outside of El Station, a train

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Speaker 2: station in Chicago, March ninth, nineteen forty five. Cops were

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Speaker 2: called down there and like dude on a cross with

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Speaker 2: nails the whole nine yards. It wasn't like a show,

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Speaker 2: and he was tied up there. It was a real

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Speaker 2: crucifixion that he survived. At some point mentioned Bronner's name

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Speaker 2: and the cops went and talked to Bronner and said, hey,

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Speaker 2: do you have I think he mentioned the peace Plan

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Speaker 2: or something like that. Walker did to the cops and

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Speaker 2: they said, are you a Bronner And they said yeah,

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Speaker 2: and he said do you have this a peace plan?

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Speaker 2: He went, sure, I do, and even have a pamphlet.

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Speaker 2: They're like, well, why don't you come talk to us

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Speaker 2: then about what happened to your friend? Nothing ever happened.

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Speaker 2: I guess everyone just clammed up about how he was

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Speaker 2: actually literally crucified. But in the hospital room with like

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Speaker 2: reporters and everything in there with this guy, Bronner was

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Speaker 2: in there with his peace pamphlets like passing them out

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Speaker 2: to people.

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Speaker 1: Yeah, but apparently people were like, this is not the

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Speaker 1: kind of thing I want to associate with crucifixion, you know,

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Speaker 1: like I now think that your ideas are related to

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Speaker 1: this man being crucified in Chicago. So it wasn't the

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Speaker 1: best publicity stunt of all time, but it does kind

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Speaker 1: of get across the kind of stuff and the kind

303
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Speaker 1: of people that doctor Broner was hanging out with in

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Speaker 1: Chicago in the mid forties, And he developed a reputation

305
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Speaker 1: pretty quickly because within a year he was arrested by

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Speaker 1: the Chicago police and his life completely changed. At this point,

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Speaker 1: he was known for not taking no as an answer.

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Speaker 1: He was known for not knowing the meaning of the

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Speaker 1: word can't again. Lisa Broner described him. And there was

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Speaker 1: the International Center, a college at the University of Chicago.

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Speaker 1: They would have like seminars or presentations or lectures, and

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Speaker 1: doctor Broner is like, I've got a perfect lecture for

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Speaker 1: you guys. Let me get up there and talk and

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Speaker 1: tell everybody my all one sermon and that moral ABC

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Speaker 1: And they said, no, we don't want you to do that.

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Speaker 1: Thanks for offering, And the University of Chicago thought that

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Speaker 1: was that.

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Speaker 2: Yeah. So in March of forty six, he comes back

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Speaker 2: pretty hot headed. He's yelling out his fellowsipes, he's kind

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Speaker 2: of yelling out his moral ABC and a couple of

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Speaker 2: cops come out and say, hey, your car's parked illegally

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Speaker 2: out there. Why don't you come out with us and

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Speaker 2: we'll get it moved. And I guess this was just

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Speaker 2: the old cop thing to not cause a big scene inside,

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Speaker 2: because they get him outside, immediately arrest him, hit.

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Speaker 1: Him with a blackjack.

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Speaker 2: Yeah, he's in jail for about a week, and his

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Speaker 2: sister Louise eventually came from Rhode Island to sign committal

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Speaker 2: papers to have him sent to Elgin State Insane Asylum,

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Speaker 2: where he says, and you know, we don't We've talked

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Speaker 2: before about how hard it is to get any hard

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Speaker 2: facts about what happens and what happened in those places

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Speaker 2: back then. But Bronner himself said that he was he

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Speaker 2: had to sleep on a concrete slab that he was

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Speaker 2: chained to every night. He was forced us into solitary

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Speaker 2: confinement and electroshock therapy. We don't know which parts of that,

337
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Speaker 2: if all of it or none of it is true,

338
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Speaker 2: but that's what he said happened, and in fact, if

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Speaker 2: you see pictures of the older doctor Browner, he's always

340
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Speaker 2: got on these these dark glasses. That's because he lost

341
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Speaker 2: his eyesight very slowly over the years, and he credits

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Speaker 2: that or blames it rather on the shock treatments that

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Speaker 2: he got in at Elgin.

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Speaker 1: Yeah, he would later on say he would call Elgin

345
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Speaker 1: a concentration camp and say that he was put to

346
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Speaker 1: hard labor mixing concrete. And he probably was put to

347
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Speaker 1: work because they did use inmates for labor back then,

348
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Speaker 1: but they, like he would say, like in the concentration

349
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Speaker 1: camps I did. Is what he was talking about was

350
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Speaker 1: the mental institution that he was committed to by his sister,

351
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Speaker 1: and he wasn't very happy there, as you can guess,

352
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Speaker 1: So he escaped. He escaped three times, and the third

353
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Speaker 1: time was the charm. He finally got away. It's always

354
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Speaker 1: the last escape attempt, you know, Well.

355
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Speaker 2: Didn't he just kind of get up and leave. When

356
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Speaker 2: his sister visited, she.

357
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Speaker 1: Was allowed to make him out to lunch. She went

358
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Speaker 1: to the bathroom, he stole five bucks out of her

359
00:21:03,600 --> 00:21:07,199
Speaker 1: purse and took off and made it. He made it

360
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Speaker 1: all the way to Vegas. He hitchhiked to Los Angeles

361
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Speaker 1: and apparently he had a ride all the way there

362
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Speaker 1: and he made the mistake of mentioning to the driver

363
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Speaker 1: that he had just escaped from a mental hospital, and

364
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Speaker 1: the drivers like, I'm gonna let you off in Las Vegas,

365
00:21:20,520 --> 00:21:23,280
Speaker 1: how about that? And he took that five dollars or

366
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Speaker 1: whatever was left of it, and I want to say

367
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Speaker 1: it was a roulette spin and managed to make enough

368
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Speaker 1: money to get him the rest of the way out

369
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Speaker 1: to Los Angeles and rent a room while when he got.

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Speaker 2: There quite a story. So what we're saying is his

371
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Speaker 2: big successful attempt was he was taken out to lunch

372
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Speaker 2: and he got up and left.

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Speaker 1: Yeah, yeah, I guess so for sure.

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Speaker 2: Amazing.

375
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Speaker 1: Yeah, I mean there was no like barbed wire or

376
00:21:47,480 --> 00:21:51,280
Speaker 1: climbing over stuff or searchlights to anything. There was probably

377
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Speaker 1: a hot beef.

378
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Speaker 2: Right, So he ends up in Los Angeles. The company,

379
00:22:00,480 --> 00:22:03,640
Speaker 2: the real company that we know is doctor Browner's Soap

380
00:22:03,680 --> 00:22:08,600
Speaker 2: Company was founded then in nineteen forty eight. That's when

381
00:22:08,640 --> 00:22:12,760
Speaker 2: the company started. In Earnest he would go to Pershing

382
00:22:12,800 --> 00:22:17,520
Speaker 2: Square in downtown LA where people would manic street preach

383
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Speaker 2: and he would literally stand on a soapbox and preaches

384
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Speaker 2: moral ABC to people. I keep wanting to say ABC's

385
00:22:23,119 --> 00:22:28,399
Speaker 2: but it's ABC. Yeah, just like Scorpions, Yeah exactly. And

386
00:22:28,440 --> 00:22:32,320
Speaker 2: he would preach and then sell bottles of this liquid soap,

387
00:22:32,840 --> 00:22:35,119
Speaker 2: and people loved the soap so much they would go

388
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Speaker 2: back and just buy the soap. So that's where he

389
00:22:38,680 --> 00:22:41,119
Speaker 2: was like, no one's even listening to preach anymore. And

390
00:22:41,160 --> 00:22:44,159
Speaker 2: that's where the idea hatched, was to actually put the

391
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Speaker 2: message on the soap, bing bang boom. Didn't even have

392
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Speaker 2: to stand around in that soapbox anymore.

393
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Speaker 1: Right, So again, like this, I'm trying to figure out

394
00:22:54,560 --> 00:22:57,760
Speaker 1: how to get him across. If it's not coming through,

395
00:22:58,520 --> 00:23:01,600
Speaker 1: maybe this will do it. Throughout the nineteen fifties, he

396
00:23:01,720 --> 00:23:04,960
Speaker 1: became obsessed with the idea that communists were secretly running

397
00:23:05,000 --> 00:23:08,639
Speaker 1: the United States and ruining it, and he used to

398
00:23:08,720 --> 00:23:11,840
Speaker 1: call the Los Angeles Field office of the FBI every

399
00:23:11,920 --> 00:23:15,239
Speaker 1: day to tell them how to root out communists or

400
00:23:15,880 --> 00:23:20,200
Speaker 1: suggest ways of finding communists and getting rid of them,

401
00:23:20,560 --> 00:23:23,679
Speaker 1: and they eventually created a file on him because he

402
00:23:23,760 --> 00:23:24,800
Speaker 1: called so much.

403
00:23:25,280 --> 00:23:27,200
Speaker 2: That's a good way to get on the FBI's list

404
00:23:27,280 --> 00:23:28,240
Speaker 2: is to call them every day.

405
00:23:28,320 --> 00:23:30,960
Speaker 1: Yeah, just call them directly. You want an FBI an

406
00:23:31,040 --> 00:23:33,919
Speaker 1: FBI file, just start calling him every day. And then

407
00:23:33,960 --> 00:23:36,879
Speaker 1: he also was really concerned that fluoride that was in

408
00:23:36,920 --> 00:23:39,560
Speaker 1: the water had actually been put there to poison us.

409
00:23:40,560 --> 00:23:44,159
Speaker 1: And that's a pretty interesting idea that the whole I

410
00:23:44,160 --> 00:23:47,600
Speaker 1: guess theory that fluoride is detrimental to us came from

411
00:23:47,640 --> 00:23:50,720
Speaker 1: doctor Brauner, possibly because he seems to be one of

412
00:23:50,720 --> 00:23:54,560
Speaker 1: those pop culture influencers that you just had no idea

413
00:23:54,280 --> 00:23:58,160
Speaker 1: that something you thought or think can be traced directly

414
00:23:58,200 --> 00:24:01,280
Speaker 1: back to him and his ideas. But there's a few

415
00:24:01,480 --> 00:24:03,360
Speaker 1: examples of that, and this could be one of them.

416
00:24:04,320 --> 00:24:08,600
Speaker 2: Yeah, for sure. You mentioned early at the very beginning, like, oh,

417
00:24:08,640 --> 00:24:11,320
Speaker 2: I just heard about that soap in the nineteen sixties,

418
00:24:11,720 --> 00:24:14,600
Speaker 2: or maybe my parents did. That's because in the nineteen

419
00:24:14,640 --> 00:24:20,240
Speaker 2: sixties things were going bad, and then they started going

420
00:24:20,280 --> 00:24:23,520
Speaker 2: really well. He was in trouble with the irs. He

421
00:24:23,560 --> 00:24:27,800
Speaker 2: had registered the company as a nonprofit. The FEDS were like, no,

422
00:24:27,880 --> 00:24:32,480
Speaker 2: it's not a nonprofit. So he said, all right, I'm

423
00:24:32,520 --> 00:24:35,439
Speaker 2: going to stop selling soap all together. I'm going to

424
00:24:35,520 --> 00:24:39,720
Speaker 2: concentrate just on my preaching on the fluoride issue. And

425
00:24:40,119 --> 00:24:42,560
Speaker 2: as it seems, you know, these stories are all I

426
00:24:42,600 --> 00:24:44,160
Speaker 2: think taken a little bit with a grain of salts

427
00:24:44,160 --> 00:24:47,240
Speaker 2: as far as the timing, sure, but supposedly that's when

428
00:24:47,720 --> 00:24:50,639
Speaker 2: a couple of hippies walked up to the door with

429
00:24:50,680 --> 00:24:53,919
Speaker 2: a bunch of money and said, Hey, we want a

430
00:24:53,920 --> 00:24:57,159
Speaker 2: couple of fifty gallon drums of your soap. And this

431
00:24:57,320 --> 00:25:01,199
Speaker 2: idea was like, wait a minute. These hippies in San

432
00:25:01,280 --> 00:25:05,560
Speaker 2: Francisco Summer of Love one of those years, they loved

433
00:25:05,680 --> 00:25:09,000
Speaker 2: this soap, and all of a sudden they had like

434
00:25:09,119 --> 00:25:13,400
Speaker 2: a like a willing audience. Who I think the hippies

435
00:25:13,440 --> 00:25:16,760
Speaker 2: were perfect in that they they liked the soap, of course,

436
00:25:17,040 --> 00:25:19,440
Speaker 2: but they also liked it being all natural, and they

437
00:25:19,600 --> 00:25:22,760
Speaker 2: liked this kind of wacky guy had all this stuff

438
00:25:22,840 --> 00:25:24,840
Speaker 2: on the label. It just really fit with that whole

439
00:25:24,880 --> 00:25:27,359
Speaker 2: sixties thing, and that turned the company around.

440
00:25:27,600 --> 00:25:30,119
Speaker 1: Yeah. I saw that I described as the world was

441
00:25:30,160 --> 00:25:33,600
Speaker 1: finally ready for doctor Browner and his ideas, because.

442
00:25:33,359 --> 00:25:34,400
Speaker 2: It sounds about right. Yeah.

443
00:25:34,480 --> 00:25:38,240
Speaker 1: Yeah, he'd been like espousing eco consciousness and brotherly love

444
00:25:38,320 --> 00:25:41,280
Speaker 1: and a lot of the stuff the hippies were into

445
00:25:41,440 --> 00:25:44,760
Speaker 1: since the forties, probably a little earlier, but definitely since

446
00:25:44,760 --> 00:25:48,840
Speaker 1: the mid forties. And yeah, so they kind of became

447
00:25:49,240 --> 00:25:51,399
Speaker 1: followers of doctor Barner. They would hang out at his

448
00:25:51,520 --> 00:25:56,280
Speaker 1: house which was also the factory in Escondido, California, and

449
00:25:57,160 --> 00:25:59,800
Speaker 1: he would also he put his phone number on the

450
00:26:00,800 --> 00:26:03,159
Speaker 1: his home phone number, and he had a bunch of

451
00:26:03,160 --> 00:26:05,600
Speaker 1: different phones I guess the same phone number went to

452
00:26:05,600 --> 00:26:09,200
Speaker 1: a bunch of different lines, and would answer calls from

453
00:26:09,240 --> 00:26:12,720
Speaker 1: customers like all day and all night and just start

454
00:26:12,760 --> 00:26:15,960
Speaker 1: talking to them about the moral ABC and talking to

455
00:26:16,000 --> 00:26:19,840
Speaker 1: them about how to use his product and just basically

456
00:26:19,880 --> 00:26:22,840
Speaker 1: anything that was on his mind. Because he loved to talk.

457
00:26:23,680 --> 00:26:25,880
Speaker 1: I saw it didn't matter whether it was a tape recorder,

458
00:26:26,160 --> 00:26:30,480
Speaker 1: a reporter, a customer calling in, or a a child,

459
00:26:30,640 --> 00:26:33,720
Speaker 1: one of his kids. Like he just he just went

460
00:26:33,800 --> 00:26:38,320
Speaker 1: off constantly on his thoughts and his tangents and his

461
00:26:38,359 --> 00:26:41,240
Speaker 1: moral ABC and what it meant and how to live.

462
00:26:41,640 --> 00:26:43,640
Speaker 1: And the hippies definitely vibed on that for sure.

463
00:26:44,400 --> 00:26:46,960
Speaker 2: Yeah, I think the word narcissist has probably been used

464
00:26:47,000 --> 00:26:48,600
Speaker 2: more than once with doctor Browner.

465
00:26:48,720 --> 00:26:51,560
Speaker 1: It's entirely possible. But if you watch him interact with

466
00:26:52,359 --> 00:26:59,200
Speaker 1: his family, he's in his old age, he's very kind

467
00:26:59,200 --> 00:27:04,960
Speaker 1: of tender and relaxed and calm and doesn't seem like

468
00:27:05,000 --> 00:27:08,679
Speaker 1: he's manipulating them or anything like that. It's strange. I

469
00:27:08,720 --> 00:27:11,919
Speaker 1: think he has his own condition, a unique condition.

470
00:27:13,440 --> 00:27:15,280
Speaker 2: He has Doctor Bronnerism.

471
00:27:15,720 --> 00:27:15,920
Speaker 1: Yeah.

472
00:27:16,720 --> 00:27:19,480
Speaker 2: Yeah. But he was not a good business person. Like

473
00:27:19,520 --> 00:27:23,320
Speaker 2: we've mentioned quite a few times. He would not sell

474
00:27:24,000 --> 00:27:25,879
Speaker 2: his soaps because he was working on that label. He

475
00:27:25,880 --> 00:27:30,240
Speaker 2: would not deliver his soaps and orders. He owed a

476
00:27:30,240 --> 00:27:32,520
Speaker 2: lot to the I R. S In back taxes, like

477
00:27:32,600 --> 00:27:35,600
Speaker 2: millions of dollars. And even though they did pretty well

478
00:27:35,600 --> 00:27:38,199
Speaker 2: in the sixties, by the eighties he had kind of

479
00:27:38,280 --> 00:27:41,040
Speaker 2: run the company back into the ground there on the

480
00:27:41,040 --> 00:27:46,280
Speaker 2: brink of bankruptcy. And that's when his son, his oldest son, Jim,

481
00:27:46,640 --> 00:27:49,119
Speaker 2: turned the company around. He turns out Jim was a

482
00:27:49,359 --> 00:27:53,560
Speaker 2: great business person. He was great at making the manufacturing

483
00:27:53,600 --> 00:27:57,960
Speaker 2: process more efficient. He balanced the books. He even took

484
00:27:58,040 --> 00:28:01,800
Speaker 2: the moral ABC and was like, Hey, we've got a

485
00:28:01,840 --> 00:28:04,680
Speaker 2: thing here, but maybe we should craft it into a

486
00:28:05,640 --> 00:28:07,639
Speaker 2: and just something that makes a little more sense, Like

487
00:28:08,040 --> 00:28:09,720
Speaker 2: just sort of shape it and give it more of

488
00:28:09,760 --> 00:28:12,720
Speaker 2: a story so it doesn't sound like a Mannick Street

489
00:28:12,920 --> 00:28:15,000
Speaker 2: preacher just babbling things on the corner.

490
00:28:15,160 --> 00:28:17,360
Speaker 1: Right, I say we take a break and come back

491
00:28:17,400 --> 00:28:18,720
Speaker 1: and talk about what they did with that.

492
00:28:19,480 --> 00:28:44,320
Speaker 2: Let's do it all right. So when we left, we

493
00:28:44,360 --> 00:28:49,080
Speaker 2: talked about eldest son, Jim Bronner, sort of shaping and

494
00:28:49,160 --> 00:28:52,600
Speaker 2: forming the Moral ABC into what we see today on

495
00:28:52,640 --> 00:28:56,240
Speaker 2: the label. And he did that through and it got way.

496
00:28:56,280 --> 00:28:59,640
Speaker 2: They really leaned into the hippie stuff too, because a

497
00:29:00,360 --> 00:29:02,280
Speaker 2: it seems like I don't know as much about Jim,

498
00:29:02,320 --> 00:29:07,440
Speaker 2: but Ralph, his brother, was total hippie, still is. And

499
00:29:07,520 --> 00:29:11,040
Speaker 2: they started saying things like, all right, the Moral ABC

500
00:29:11,200 --> 00:29:13,800
Speaker 2: are now the six cosmic principles. Stuff like that.

501
00:29:14,640 --> 00:29:17,640
Speaker 1: Yeah, because they went through, they rooted through his philosophy

502
00:29:17,640 --> 00:29:20,400
Speaker 1: which they'd been harangued by and probably knew by heart

503
00:29:20,440 --> 00:29:23,280
Speaker 1: since they were little kids. That when he came to

504
00:29:23,360 --> 00:29:27,760
Speaker 1: visit them, and they basically mined it for the best ideas,

505
00:29:27,960 --> 00:29:32,480
Speaker 1: and they boiled it down to those six cosmic principles.

506
00:29:32,880 --> 00:29:37,200
Speaker 1: The first is ourselves, work hard, grow our customers, do

507
00:29:37,400 --> 00:29:40,480
Speaker 1: right by customers. It's a good one. Our employees treat

508
00:29:40,480 --> 00:29:43,200
Speaker 1: employees like family, and as we'll see, they definitely live

509
00:29:43,280 --> 00:29:46,400
Speaker 1: up to that one. Our suppliers be fair to suppliers,

510
00:29:46,720 --> 00:29:50,520
Speaker 1: our earth, treat the earth like home. Our community fund

511
00:29:50,560 --> 00:29:53,680
Speaker 1: and fight for what's right. And this is like their company,

512
00:29:53,920 --> 00:29:59,800
Speaker 1: their corporate ethos, and they legitimately stick to it. This

513
00:29:59,920 --> 00:30:04,960
Speaker 1: is in no way, shape or form a gimmick greenwashing marketing.

514
00:30:05,440 --> 00:30:09,960
Speaker 1: It's it's exactly what this family company lives by.

515
00:30:10,680 --> 00:30:15,080
Speaker 2: Yeah, yeah, it's pretty remarkable they I mean, we'll just

516
00:30:15,120 --> 00:30:16,520
Speaker 2: list off some of the things they do as a

517
00:30:16,520 --> 00:30:19,160
Speaker 2: company and you can decide for yourself whether you feel

518
00:30:19,160 --> 00:30:24,520
Speaker 2: good about supporting them. But during Jim's tenure, he passed

519
00:30:24,520 --> 00:30:26,640
Speaker 2: away not long after his father, which you know we'll

520
00:30:26,680 --> 00:30:30,600
Speaker 2: get to, but they introduced a basically one hundred percent

521
00:30:30,600 --> 00:30:35,240
Speaker 2: coverage for health insurance, zero deductible health plan, a fifteen

522
00:30:35,280 --> 00:30:40,160
Speaker 2: percent profit sharing plan. Ten years after that, they said,

523
00:30:40,160 --> 00:30:42,000
Speaker 2: all right, as a company, we're going to have a

524
00:30:42,040 --> 00:30:46,440
Speaker 2: five to one compensation cap. So that means, at no

525
00:30:46,600 --> 00:30:50,520
Speaker 2: point in our company's history or future history, I guess,

526
00:30:51,000 --> 00:30:54,800
Speaker 2: will the highest played, highest paid employee be more than

527
00:30:54,840 --> 00:30:59,000
Speaker 2: five times compensated what the lowest paid employee is, which

528
00:30:59,040 --> 00:31:01,440
Speaker 2: is remarkable to do.

529
00:31:01,760 --> 00:31:04,280
Speaker 1: Yeah. So that means that like the people leading the

530
00:31:04,320 --> 00:31:07,400
Speaker 1: company or making about I saw about three hundred grand

531
00:31:07,440 --> 00:31:11,000
Speaker 1: a year, and I mean they could be making so

532
00:31:11,200 --> 00:31:14,200
Speaker 1: much more than that because the company pulls in tens

533
00:31:14,200 --> 00:31:17,840
Speaker 1: of millions of dollars now, but rather than funnel it

534
00:31:18,040 --> 00:31:21,600
Speaker 1: out of the company, the kids and grandkids decided to

535
00:31:22,240 --> 00:31:24,680
Speaker 1: invest it back into the company by paying the workers

536
00:31:24,720 --> 00:31:30,680
Speaker 1: really well, by funding political causes, and essentially just making

537
00:31:30,720 --> 00:31:35,320
Speaker 1: their product better and better. That's I mean, you just don't.

538
00:31:35,560 --> 00:31:38,680
Speaker 1: You don't see that anymore. It was remarkable back in

539
00:31:38,720 --> 00:31:41,440
Speaker 1: the day. Now it's like mind boggling, you know.

540
00:31:42,320 --> 00:31:46,040
Speaker 2: Oh absolutely, if you you know, get like fair trade

541
00:31:46,080 --> 00:31:49,200
Speaker 2: coffee or any kind of fair trade product, or a

542
00:31:49,240 --> 00:31:52,200
Speaker 2: cosmetic or soap or something that it says is made

543
00:31:52,200 --> 00:31:56,600
Speaker 2: with fair trade ingredients, he was way or the company

544
00:31:56,720 --> 00:31:59,480
Speaker 2: was way ahead of that. I mean, they've kind of

545
00:31:59,480 --> 00:32:03,160
Speaker 2: done that to start. Their raw materials have always come

546
00:32:03,160 --> 00:32:06,520
Speaker 2: from fair trade partnerships, back when people didn't even know

547
00:32:06,520 --> 00:32:10,960
Speaker 2: what that meant. They donated, and this is a few

548
00:32:11,000 --> 00:32:13,320
Speaker 2: years ago. In twenty twenty two, they donated close to

549
00:32:13,400 --> 00:32:16,200
Speaker 2: nine million bucks, which was about a third of their

550
00:32:16,240 --> 00:32:20,240
Speaker 2: net profits, to three hundred more than three hundred nonprofits.

551
00:32:21,520 --> 00:32:23,959
Speaker 2: And like you said, they you know, they're heavily involved

552
00:32:23,960 --> 00:32:28,080
Speaker 2: in progressive politics. They published an election guide that basically

553
00:32:28,120 --> 00:32:32,000
Speaker 2: say here's who these candidates are, here's what causes they support,

554
00:32:33,120 --> 00:32:35,880
Speaker 2: and how it aligns with the causes we support or not,

555
00:32:37,160 --> 00:32:39,680
Speaker 2: and I believe over the past two decades as a company,

556
00:32:39,720 --> 00:32:42,880
Speaker 2: they've donated more than one hundred million dollars to their

557
00:32:43,280 --> 00:32:47,200
Speaker 2: various charities and activism or activist organizations.

558
00:32:47,320 --> 00:32:49,680
Speaker 1: Yeah. I want to say typically progressive, but I think

559
00:32:49,720 --> 00:32:51,120
Speaker 1: it's one hundred percent progressive.

560
00:32:51,960 --> 00:32:52,240
Speaker 2: Yeah.

561
00:32:52,280 --> 00:32:54,320
Speaker 1: One of the things they fought for for years was

562
00:32:54,800 --> 00:32:58,040
Speaker 1: legalizing hemp. Industrial hemp the stuff you can't get high

563
00:32:58,040 --> 00:33:00,000
Speaker 1: off of, but you can use a million different ways,

564
00:33:00,560 --> 00:33:03,840
Speaker 1: and they helped get that pushed forward just from agitating.

565
00:33:04,840 --> 00:33:09,240
Speaker 1: I think it was David Brauner, the grandson. I don't

566
00:33:09,280 --> 00:33:12,520
Speaker 1: remember if he's Jim or Ralph's kid, but he's the

567
00:33:12,600 --> 00:33:17,320
Speaker 1: Cosmic Engagement Officer CEO. He's actually the vice president, but

568
00:33:17,480 --> 00:33:20,560
Speaker 1: he's in charge of activism, and he did a lot

569
00:33:20,600 --> 00:33:24,280
Speaker 1: of I guess publicity sends to draw attention to industrial hemp,

570
00:33:24,680 --> 00:33:26,640
Speaker 1: like he was arrested in two thousand and nine for

571
00:33:26,680 --> 00:33:32,040
Speaker 1: planting hemp seeds outside the DEA headquarters. He locked himself

572
00:33:32,040 --> 00:33:34,760
Speaker 1: in a cage with a bunch of hemp outside the

573
00:33:34,760 --> 00:33:36,600
Speaker 1: White House. He had to be cut out, I think

574
00:33:36,600 --> 00:33:39,760
Speaker 1: with the jaws of life. And finally, when hemp farming

575
00:33:39,880 --> 00:33:43,280
Speaker 1: was legalized in twenty eighteen. They sent out this celebratory

576
00:33:43,800 --> 00:33:47,280
Speaker 1: press release about how, like what a great day this was.

577
00:33:47,080 --> 00:33:48,480
Speaker 1: It's kind of cute to read.

578
00:33:49,160 --> 00:33:51,440
Speaker 2: Yeah, and by the way, that's who I was thinking

579
00:33:51,480 --> 00:33:53,200
Speaker 2: of when I talked about kind of what a hippie.

580
00:33:53,240 --> 00:33:56,800
Speaker 2: He was, not Ralph, it was David the grandson.

581
00:33:56,880 --> 00:34:00,440
Speaker 1: Oh yeah, he's super hippie. There's a GQ profile of

582
00:34:00,560 --> 00:34:04,160
Speaker 1: the company and the I guess they call it the

583
00:34:04,160 --> 00:34:08,080
Speaker 1: hero image is David Browner with his tongue stuck out

584
00:34:08,400 --> 00:34:10,680
Speaker 1: and there's a hit of blotterer on his tongue, but

585
00:34:10,719 --> 00:34:15,279
Speaker 1: it's the doctor Broner's logo on the blotterer and like

586
00:34:15,280 --> 00:34:19,120
Speaker 1: they're super into legalizing psychedelics, especially for use in mental health.

587
00:34:20,000 --> 00:34:22,680
Speaker 1: And that health plan that they came up with. They're

588
00:34:22,719 --> 00:34:29,240
Speaker 1: the first company to subsidize ketamine assisted therapy. Yeah, using psychedelics,

589
00:34:29,280 --> 00:34:31,719
Speaker 1: Like that's part of the health plan. You can go

590
00:34:31,760 --> 00:34:34,040
Speaker 1: get that and the company covers it with their one

591
00:34:34,080 --> 00:34:37,040
Speaker 1: hundred percent coverage health plan.

592
00:34:37,880 --> 00:34:42,560
Speaker 2: Pretty amazing. So I mentioned that Jim Broner passed away

593
00:34:43,080 --> 00:34:46,480
Speaker 2: around the same time as his father, Emmanuel Browner, died

594
00:34:46,600 --> 00:34:53,439
Speaker 2: in ninety seven from complications from Parkinson's disease, and his son,

595
00:34:53,680 --> 00:34:57,279
Speaker 2: his eldest son that turned the company around, passed a

596
00:34:57,360 --> 00:35:00,960
Speaker 2: year later from cancer. They were making, you know, like

597
00:35:01,000 --> 00:35:04,000
Speaker 2: you said, it's really taking off lately. In the late nineties,

598
00:35:04,320 --> 00:35:06,000
Speaker 2: they were doing pretty well. They were making you know,

599
00:35:06,040 --> 00:35:08,960
Speaker 2: four or five million bucks a year as a company,

600
00:35:09,239 --> 00:35:11,759
Speaker 2: which is awesome, but like you said, it was sort

601
00:35:11,760 --> 00:35:14,920
Speaker 2: of hippie dippy. Health food stores is where you'd find it.

602
00:35:14,920 --> 00:35:19,080
Speaker 2: It really exploded in the in the teens, in the

603
00:35:19,120 --> 00:35:22,600
Speaker 2: twenty teens, that is, and especially after twenty twenty with

604
00:35:23,000 --> 00:35:25,560
Speaker 2: COVID when people were washing their hands a lot. I

605
00:35:25,560 --> 00:35:28,800
Speaker 2: think they they almost reached the two hundred million dollar

606
00:35:29,400 --> 00:35:34,240
Speaker 2: level during COVID, and you know, considering where they started

607
00:35:34,280 --> 00:35:36,560
Speaker 2: and then all the ups and downs in between, that's

608
00:35:36,680 --> 00:35:37,759
Speaker 2: quite an accomplishment.

609
00:35:37,960 --> 00:35:40,239
Speaker 1: Yeah, for sure. They also sell a bunch of other

610
00:35:40,280 --> 00:35:45,440
Speaker 1: stuff too, including chocolate toothpaste, pretty good toothpaste. But the

611
00:35:45,480 --> 00:35:47,279
Speaker 1: thing is, the irony of all this stuff is that

612
00:35:47,360 --> 00:35:50,640
Speaker 1: you can use the casteel soap for most of this,

613
00:35:50,800 --> 00:35:52,920
Speaker 1: not the chocolate, but you can brush your teeth with it,

614
00:35:53,000 --> 00:35:56,160
Speaker 1: you can wash your hair with it, you can gargle

615
00:35:56,239 --> 00:35:59,120
Speaker 1: with it. Apparently it helps clear up congestion. It does

616
00:35:59,160 --> 00:36:01,560
Speaker 1: all sorts of stuff, and I believe it says all

617
00:36:01,600 --> 00:36:06,439
Speaker 1: eighteen uses on the label, and you can go read

618
00:36:06,480 --> 00:36:09,279
Speaker 1: the labels and get you know, the moral ABC out

619
00:36:09,280 --> 00:36:11,600
Speaker 1: of them, and each one's a little different. It has

620
00:36:11,640 --> 00:36:13,839
Speaker 1: some other stuff that the other labels don't have, so

621
00:36:13,880 --> 00:36:14,799
Speaker 1: you have to buy them all.

622
00:36:14,840 --> 00:36:17,960
Speaker 2: I guess, yeah, And now I mean I don't have any,

623
00:36:18,000 --> 00:36:21,040
Speaker 2: but I you know now that Emily is making our

624
00:36:21,160 --> 00:36:25,799
Speaker 2: own cast deal soap from her company. Uh you know

625
00:36:26,040 --> 00:36:27,360
Speaker 2: it's all bets are off.

626
00:36:27,640 --> 00:36:29,600
Speaker 1: I washed my hair with it this very morning.

627
00:36:30,880 --> 00:36:33,279
Speaker 2: No, we still actually have a big stash of Emily soap,

628
00:36:33,280 --> 00:36:35,120
Speaker 2: and she just made some for the family the other day,

629
00:36:36,160 --> 00:36:38,359
Speaker 2: so I don't think it will be switching over anytime soon.

630
00:36:38,440 --> 00:36:40,600
Speaker 2: But Doctor Browner's is good stuff.

631
00:36:41,160 --> 00:36:42,680
Speaker 1: We can come to my house if you if you

632
00:36:42,719 --> 00:36:45,239
Speaker 1: want to use some Doctor Browner's get away.

633
00:36:45,239 --> 00:36:47,960
Speaker 2: Oh good, I.

634
00:36:47,040 --> 00:36:51,239
Speaker 1: Could use some of Emily soap though, just you know, hint, hint, I.

635
00:36:51,200 --> 00:36:56,440
Speaker 2: Bet we could find a squeeze bottle or a misshapen bar. Sure.

636
00:36:57,440 --> 00:37:00,000
Speaker 1: If you want to know more about doctor Browner? Wait,

637
00:37:00,040 --> 00:37:01,600
Speaker 1: should we should tell him? Should we tell him the

638
00:37:01,600 --> 00:37:03,759
Speaker 1: Mark Spitz thing? Oh?

639
00:37:03,840 --> 00:37:05,799
Speaker 2: Yeah, I forgot about that. What was the deal he

640
00:37:05,840 --> 00:37:06,480
Speaker 2: was on the label?

641
00:37:06,920 --> 00:37:11,840
Speaker 1: Yeah, he was held up along with Jesus Thomas Zazz,

642
00:37:12,360 --> 00:37:17,120
Speaker 1: the psychiatrist E. L. Zamenhoff, the guy who created Esperanto

643
00:37:17,560 --> 00:37:22,120
Speaker 1: as a great example of a Jewish person who helped

644
00:37:22,200 --> 00:37:24,319
Speaker 1: change the world, because he had set the record for

645
00:37:24,680 --> 00:37:28,560
Speaker 1: the most gold medals in a single event her sport.

646
00:37:28,640 --> 00:37:31,840
Speaker 1: I guess. And in two thousand and eight he finally

647
00:37:32,120 --> 00:37:34,400
Speaker 1: was like, get me off of this label and sued

648
00:37:34,440 --> 00:37:38,480
Speaker 1: Doctor Browner's, and I guess they settled for some undisclosed amount.

649
00:37:38,880 --> 00:37:41,520
Speaker 1: He's like, stop venerating me, give me some money instead.

650
00:37:42,840 --> 00:37:44,720
Speaker 2: Yeah, and give me off of that wheaties box.

651
00:37:45,280 --> 00:37:47,200
Speaker 1: If you want to know more about doctor Browner's, you

652
00:37:47,239 --> 00:37:50,200
Speaker 1: can go read some doctor Broner's labels and read a

653
00:37:50,200 --> 00:37:53,520
Speaker 1: bunch of good articles on them too. And in the meantime,

654
00:37:53,560 --> 00:37:55,279
Speaker 1: while you do that, it's time for listener mail.

655
00:37:57,800 --> 00:38:01,640
Speaker 2: Well, my friend, it is not, because today we send

656
00:38:01,680 --> 00:38:04,840
Speaker 2: a message out that is all a plea to define

657
00:38:04,880 --> 00:38:08,640
Speaker 2: people of Atlanta, Georgia. We have a live show and

658
00:38:09,160 --> 00:38:11,720
Speaker 2: all the other cities are doing great, and we're selling

659
00:38:11,800 --> 00:38:15,480
Speaker 2: We sold out in Indianapolis and we're selling great all

660
00:38:15,640 --> 00:38:18,680
Speaker 2: in Chicago, and Minneapolis and almost sold out in Durham. Nice,

661
00:38:18,880 --> 00:38:22,080
Speaker 2: but for some reason, our hometown show is lagging.

662
00:38:21,840 --> 00:38:24,360
Speaker 1: Because these are the people who know us, like really

663
00:38:24,440 --> 00:38:25,080
Speaker 1: know us.

664
00:38:25,400 --> 00:38:28,800
Speaker 2: Yeah, I like whatever, you're here, you live here.

665
00:38:28,719 --> 00:38:30,840
Speaker 1: We see you at the library, like every week.

666
00:38:31,440 --> 00:38:33,160
Speaker 2: I'll see Chuck at the car watch all the time.

667
00:38:34,120 --> 00:38:35,080
Speaker 1: That's a fifty.

668
00:38:35,640 --> 00:38:39,560
Speaker 2: So we're just asking for some support. This will be

669
00:38:39,640 --> 00:38:43,160
Speaker 2: the last show the tour. It's a great show. Josh

670
00:38:43,239 --> 00:38:45,480
Speaker 2: put this one together and it's just it's a really

671
00:38:45,520 --> 00:38:48,120
Speaker 2: good one and we'd love to see everyone in Symphony

672
00:38:48,160 --> 00:38:51,800
Speaker 2: Hall on what is it the seventh or eighth of September.

673
00:38:51,360 --> 00:38:54,080
Speaker 1: The seventh, seventh, it's a Friday.

674
00:38:54,200 --> 00:38:56,440
Speaker 2: It's a Friday night show, everybody. Those are the good ones.

675
00:38:56,560 --> 00:38:58,920
Speaker 1: Yeah, so come see us because we want to see you.

676
00:38:59,480 --> 00:39:01,640
Speaker 2: And it's it's a seventh, it's a Saturday.

677
00:39:01,719 --> 00:39:04,160
Speaker 1: It's a Saturday at the seventh on the seventh.

678
00:39:04,239 --> 00:39:05,600
Speaker 2: Yeah, we're Durham.

679
00:39:05,840 --> 00:39:07,960
Speaker 1: On the fifth that's a Thursday.

680
00:39:08,760 --> 00:39:11,879
Speaker 2: And then the sixth we got the night off right,

681
00:39:12,200 --> 00:39:15,920
Speaker 2: Josh's gonna wash my hair and then the seventh of

682
00:39:16,000 --> 00:39:20,640
Speaker 2: September at Atlanta Symphony Hall. Tickets are still available, just

683
00:39:20,680 --> 00:39:22,440
Speaker 2: go to our website. And go to the Symphony Hall

684
00:39:22,480 --> 00:39:25,840
Speaker 2: website and buy some tickets and come see us, because

685
00:39:26,120 --> 00:39:28,120
Speaker 2: who knows, we may never do another live show again.

686
00:39:28,320 --> 00:39:29,279
Speaker 1: It's possible.

687
00:39:30,600 --> 00:39:32,880
Speaker 2: Actually that's not true, but come out in net cs.

688
00:39:33,000 --> 00:39:35,840
Speaker 1: Yeah, if you want to go to buy tickets, you

689
00:39:35,880 --> 00:39:39,560
Speaker 1: can go to link tree, slash, s ysk Live or

690
00:39:39,600 --> 00:39:42,239
Speaker 1: our website Stuff you Should Know dot com and click

691
00:39:42,280 --> 00:39:45,319
Speaker 1: on the tour button and yeah, and if you want

692
00:39:45,320 --> 00:39:47,359
Speaker 1: to get in touch with this like normal, you can

693
00:39:47,400 --> 00:39:50,040
Speaker 1: send us an email. Send it off to stuff Podcasts

694
00:39:50,239 --> 00:39:55,200
Speaker 1: at iHeartRadio dot com.

695
00:39:55,360 --> 00:39:58,239
Speaker 2: Stuff you Should Know is a production of iHeartRadio. For

696
00:39:58,320 --> 00:40:02,520
Speaker 2: more podcasts my heart Radio, visit the iHeartRadio app, Apple Podcasts,

697
00:40:02,640 --> 00:40:10,640
Speaker 2: or wherever you listen to your favorite shows. M