Speaker 1: From Marhard where Innovation, Money and Power Collie in Silicon Valley, NBN.
Speaker 2: This is Bloomberg Technology with Caroline Hyde and Ed Ludlow.
Speaker 3: I'm Caroline Heid at Bloomberg's World headquarters in New York and.
Speaker 4: I'm Ed Ludlow in San Francisco. This is Bloomberg Technology.
Speaker 3: Coming up. We'll bring you the full coverage of Super
Speaker 3: Bowl fifty eight, from the streaming to the advertising, the
Speaker 3: actual cellular infrastructure within the stadium. We have got you covered.
Speaker 4: Plus Bitcoin tops forty nine thousand dollars for the first
Speaker 4: time in a month. We'll look at the ups and
Speaker 4: downs of the crypto industry as many are still coping
Speaker 4: with a tumultuous few years, and.
Speaker 3: President Biden launches a TikTok account to reach young voters
Speaker 3: amid his re election campaign. We'll break down the broader
Speaker 3: media strategy by the White House amid what is a
Speaker 3: crucial election year. Happy Super Bowl Monday to all who
Speaker 3: celebrate and are a little tired and a projected record
Speaker 3: breaking one at that that it was. We spoke of
Speaker 3: course to the paramount CEO of Backage on Friday before
Speaker 3: the big game. Is what he had in anticipation.
Speaker 5: It's been an incredible season for the NFL. On CBS,
Speaker 5: we set the high watermark for ratings since the property
Speaker 5: returned in nineteen ninety eight. He set the high watermark
Speaker 5: for ad sales for Super Bowl, and it's looking like
Speaker 5: on Saturday on Sunday we'll set an all time viewing
Speaker 5: number with any lux.
Speaker 3: Of course, it was a big win for Kansas City
Speaker 3: Chiefs defeating I'm Afraid at San Francisco. Forty nine is
Speaker 3: becoming the first back to back Super Bowl champs in
Speaker 3: like nineteen years now. Viewing figures not out yet, but
Speaker 3: it is forecast to be the most watched Super Bowl
Speaker 3: in history. Makes Felix Jennet joins us for a little
Speaker 3: bit on what we anticipate in terms of actual eyeballs
Speaker 3: in the way in which people viewed on Paramount Plus
Speaker 3: and CBS or even Nickelodeon. What are we anticipating in
Speaker 3: tens of years.
Speaker 6: Well, the game couldn't have gone any better for CBS
Speaker 6: and Paramount. I mean the fact that it was a
Speaker 6: close game went to overtime. There's lots of drama keeps viewers' attention.
Speaker 6: It's really the perfect script for them and I think
Speaker 6: it'll be huge numbers. I'd be surprised that they will
Speaker 6: break the all time number. Yeah, they're going to have
Speaker 6: to factor in the streaming numbers what happened on Nickelodeon.
Speaker 6: There were some you know, streaming problems at the outside
Speaker 6: of the game, but I think overall, you know, adding
Speaker 6: the Taylor Swift Kelsey drama and the kiss on the field,
Speaker 6: I mean, it's just really perfect for them.
Speaker 4: Bloomberg Technology Senior producer Jackie Lopez, our glorious lead, is
Speaker 4: saying that the Nickelodeon production was out of this world.
Speaker 4: It's an interesting experience, right, you know, I watched through
Speaker 4: the Paramount Plus streaming app when we spoke about backish.
Speaker 4: It's kind of like great for the platform, but it's
Speaker 4: a shop window.
Speaker 1: You know.
Speaker 4: They had the Halo season two ads going, then there
Speaker 4: are the third party ads. What did you make of it?
Speaker 4: Felix is a technology spectacle for Paramount Global, but also
Speaker 4: for their for their business, which is still ad based.
Speaker 6: Yeah, and I think they need, you know, Nickelodeon needs
Speaker 6: a win. You know, they need some good news to
Speaker 6: spend a terrible time for cable networks. And it's fun,
Speaker 6: it's like a different experience for the kids.
Speaker 1: You know.
Speaker 6: I even thought that their ad for Pluto TV was
Speaker 6: one of the best, and saw a lot of buzz
Speaker 6: for the raising couch Potatoes Is the couch Potato Yeah,
Speaker 6: which was really good, I mean, very good night all
Speaker 6: across the board for them, all.
Speaker 4: Right, Blue Begs, Felix, Jellette, thank you and Carol, I
Speaker 4: think you and I, partly because we covered it a
Speaker 4: lot on the show in recent weeks and months, paid
Speaker 4: attention to Timu, like the regularity of the ads, but
Speaker 4: also the idea like you can shop like a billionaire
Speaker 4: on a platform that's like discounting. It was very interesting for.
Speaker 3: Me and maybe that we've been saying the company wrong
Speaker 3: all this time because the way in which the jingle
Speaker 3: goes in the sound on is Temu. But it really
Speaker 3: is an interesting like habit. The fact that they just
Speaker 3: kept rolling the same one out again and again and
Speaker 3: ultimately everyone's still engaging with it. The phenomenal stats, but
Speaker 3: for me, what caught the eyes was the fact that
Speaker 3: it was movies that did well, it was non US
Speaker 3: car makers that seemed to be doing well, and ultimately
Speaker 3: they were all pretty focused on being emotional in some
Speaker 3: way if they weren't being humorous, there was an emotional tap.
Speaker 7: To it all.
Speaker 4: But I don't know.
Speaker 3: I was on the edge of my seat. I mean,
Speaker 3: of course I was more about USh Or on his
Speaker 3: roller skates. But other than that, this Deadpool one had
Speaker 3: all my kids talking.
Speaker 4: Yes, excited about Deadpool. Wicked is one that was there
Speaker 4: as well. And I know that Taylor Swift was at
Speaker 4: the center of this super Bowl but in the commercial
Speaker 4: ad context Beyonce, which we can talk about later in
Speaker 4: the program.
Speaker 3: Country though maybe Country is for the win in terms
Speaker 3: of music in every single way. Let's get more of
Speaker 3: a read through on really the real insights that can
Speaker 3: go from just last night's own adverts. We've got Kevin
Speaker 3: Krim with our CEO of Edio. Look, it measures the
Speaker 3: immediate impact of TV advertising, cross linear, across streaming, and
Speaker 3: that's where, of course this game was taking past. Kevin,
Speaker 3: give us the sense it felt like you're pointing out
Speaker 3: actually that it was the movies and the auto ads
Speaker 3: that really stuck out in terms of us all then
Speaker 3: diving in and wanting to interact with them immediately.
Speaker 7: Right, So, great game last night, as you said, and
Speaker 7: what Nielsen measures with its audience numbers is how many
Speaker 7: people watched.
Speaker 1: What we're measuring ado is.
Speaker 7: What happens next? What are those behaviors that every marketer
Speaker 7: is trying to drive of engagement with their brands, that
Speaker 7: deepening of loyalty, of consideration of intent, and what we
Speaker 7: saw top two best performing ads were movies.
Speaker 1: As you mentioned. Number three was Volkswagen. Really interesting to see.
Speaker 7: Volkswagen returning to the game after ten years of being absent,
Speaker 7: showing their heritage in the US with the Beetle and
Speaker 7: then teasing their all electric VW Bus, the ID Buzz
Speaker 7: that's coming later this year, and.
Speaker 3: Boy has Eve been under some pressure of late. I'm
Speaker 3: just wanting to know ultimately what you're measuring when you're
Speaker 3: coming to us with numbers like two and forty three
Speaker 3: percent increase in terms of engagement. When it came to
Speaker 3: Deadpool and Wolverine, what are you seeing? Is it searching?
Speaker 7: Those are people grabbing their phones other connective devices and
Speaker 7: searching for it, going to YouTube to watch the trailer,
Speaker 7: the extended trailer, which is often a called action, going
Speaker 7: to Wikipedia to learn more about the cast. Those are
Speaker 7: the kind of behaviors that we pick up in our measurement,
Speaker 7: and we're looking at lift above a normal baseline set
Speaker 7: of behaviors. So these new films, new cars, new products
Speaker 7: like Temu relatively new still, those are the kind of
Speaker 7: things we're seeing very large lift above those baseline levels.
Speaker 7: Something that is more ubiquitous you're going to see lower lift,
Speaker 7: But those still are interesting numbers. When you're a marketer
Speaker 7: trying to drive people into your product.
Speaker 4: What you don't expect the morning after a Super Bowl
Speaker 4: is to wake up and think about probiotic healthy sodas.
Speaker 4: But you know, Poppy was so present, right. I want
Speaker 4: to use them as a case study for the spend
Speaker 4: because you know, they ranked super high on the list.
Speaker 4: But that must have been some expensive real estate for
Speaker 4: them to be so positioned. And the question is what
Speaker 4: does the data tell you about what they get out
Speaker 4: of it? You know, how do we know that people
Speaker 4: flood to the shops thinking about their gut health and
Speaker 4: wanting to drink healthy soda?
Speaker 7: Right, So we saw Poppy number four on our rankings,
Speaker 7: huge lift above its normal levels of engagement. What their
Speaker 7: ad did so smartly is talked about the benefits the
Speaker 7: differences between their soda and a typical sugary soda, low sugar, probiotics.
Speaker 1: And it's a high priced product.
Speaker 7: I didn't realize until I saw that ad and I
Speaker 7: looked it up that it's a two dollars a can
Speaker 7: soda if you're buying it, you know.
Speaker 1: At the typical grocery store.
Speaker 7: So for an independent soda company based in Austin, Texas
Speaker 7: to really break through, you're spending about seven, maybe even
Speaker 7: a little more million dollars for that thirty second spot.
Speaker 1: Your creative costs are on top of that.
Speaker 7: Now, the intelligently, I think, didn't invest in a celebrity,
Speaker 7: they didn't need it, they felt. Instead, they went with
Speaker 7: just big, bold claims about how they're different. It was
Speaker 7: a bright, cheery and an engaging spot and it performed.
Speaker 4: Something Not in your top ten is Verizon and Beyonce,
Speaker 4: and your data is on online engagement. So I find
Speaker 4: that so surprising. You know, when you say online engagement,
Speaker 4: if somebody watches this video and goes, okay, Beyonce, what
Speaker 4: are you saying that they're doing They're just going straight
Speaker 4: to Google and searching for this or are they engaging
Speaker 4: in another way online?
Speaker 7: Well, what we're seeing with that kind of ad is there,
Speaker 7: and our methodology separates the engagement with the brand from
Speaker 7: the engagement with the celebrity, So we'll certainly see that
Speaker 7: Beyonce is at the top of our celebrity rankings when
Speaker 7: it comes to that measurement. But for Verizon, and it's
Speaker 7: a great you know ad. I think it's the most
Speaker 7: fun I've seen Beyonce having in a long time.
Speaker 1: It hits on a bunch of fun themes.
Speaker 7: The risk with that kind of huge celebrity like Beyonce
Speaker 7: is that you are siphoning off potentially some of your
Speaker 7: engagement with your brand to the celebrity. So the challenge
Speaker 7: is always to work together in an authentic way to
Speaker 7: get this celebrity to be really tightly aligned with your brand.
Speaker 1: And again, I think this performed well.
Speaker 7: It was well above the average for our measurement of
Speaker 7: all ads on the Super Bowl.
Speaker 1: But you know, I think comparing it with T Mobiles ad.
Speaker 7: With with you know, the cast of Scrubs and Jason Momoa,
Speaker 7: that one may have hit their benefits even more squarely.
Speaker 7: And so they were a little ahead of Verizon according
Speaker 7: to our measurement.
Speaker 3: I mean, I found the Duncan one pretty funny but
Speaker 3: that doesn't seem to have come up in particularly your
Speaker 3: numbers as well. I mean, was that again misspent money
Speaker 3: on the power of celebrity that is Jlo and actually a.
Speaker 1: Husband it was. It performed very well.
Speaker 7: It was in our top twenty or just shy of
Speaker 7: it so out of one hundred plus ads. Still a
Speaker 7: great outcome for Duncan, which is almost a you know,
Speaker 7: an everyday household name in this country. And it was
Speaker 7: a great ad, really well executed. That was a very
Speaker 7: authentic use of celebrity and some nostalgia all wrapped into
Speaker 7: one very fun ad and it performed. I mean, to
Speaker 7: get people to even be engaging with Duncan at all,
Speaker 7: whether it's through their app or through web searches is
Speaker 7: quite a feat and they hit it.
Speaker 3: I wonder ed how much interaction there was with Satoshi
Speaker 3: Nakamoto on the back of just a T shirt or
Speaker 3: sweatshirt by one jacked course seat, but there were no.
Speaker 4: Con see jay Z and then just the random guy
Speaker 4: next to them, which floads of people.
Speaker 3: Saw some magnums of red. As you so well pointed out,
Speaker 3: it's been brilliant to get the inside trap with the
Speaker 3: doo ceo Kevin Krimp, thank you so much for joining us.
Speaker 3: Kevin and all things adds a little bit more to
Speaker 3: do with Super Bowl coming up in the show. But
Speaker 3: coming up, we're going to get serious around of course,
Speaker 3: the Ukrainian military forces saying that Russia is using Starlink
Speaker 3: terminals on the front line. We'll tell you how Starlink
Speaker 3: is responding to those claims across the social platform. Next,
Speaker 3: of course, and what have.
Speaker 4: You got, Just real quick look at Amazon shares down
Speaker 4: a hot percentage point the news Jeff Bezos sold twelve
Speaker 4: million Amazon shares last week Wednesday Thursday, net proceeds around
Speaker 4: two billion. We knew on February second that he has
Speaker 4: a plan to sell fifty million shares over the course
Speaker 4: of the next twelve months. But it's the first time
Speaker 4: he sold stock since twenty twenty one. And if you
Speaker 4: think back to twenty twenty twenty one, he did twenty
Speaker 4: billion dollars worth over those two years. So it's definitely
Speaker 4: one to watch this this Bloomberg technology, it's time for
Speaker 4: talking tech and first up, Nvidia CEO Jensen Wong says
Speaker 4: advances in computing over the next few years will scale
Speaker 4: back the high costs of developing artificial intelligence still why
Speaker 4: expects the global costs of data center's powering AI to
Speaker 4: increase in the next five years. This comes in response
Speaker 4: to a Wall Street Journal report that open Ai CEO
Speaker 4: Sam Autman is seeking to raise seven trillion dollars from
Speaker 4: investors and in a shift toward the United States and
Speaker 4: other Western markets. AI firm G forty two tells Boomberg
Speaker 4: News that it's pairing back its presence in China. The
Speaker 4: Abbada based firm has been at the forefront of the
Speaker 4: United Arab Emirates push into AI. Its partnerships include one
Speaker 4: with open Ai and Sarah Brass Systems.
Speaker 2: Plus.
Speaker 4: Elon Musk is cutting ties with Delaware. The billionaire reincorporated
Speaker 4: the brain implant company Neuralink, to Nevada from the first state.
Speaker 4: The change was completed Thursday in a notice sent to shareholders.
Speaker 4: Musk has suffered a number of legal setbacks in Delaware,
Speaker 4: including one over his pay and another over his acquisition
Speaker 4: of Twitter Caroline.
Speaker 3: Let's get into some other news relating to Elon muskad
Speaker 3: because Ukraine it's accusing Russian military forces of using Starlink
Speaker 3: terminals on the front line, saying that the use of
Speaker 3: Stalink's Internet service is becoming, they say, is systemic. This
Speaker 3: is as the Starlink satellite Internet service is also we understand,
Speaker 3: being used by Sudan's power military rapid support forces amid
Speaker 3: a nationwide internet blackout that the UN is saying. Of course,
Speaker 3: that blackout is really brutal for the humanitarian crisis that's
Speaker 3: being injected after a ten month civil war. All of
Speaker 3: this ultimately questioning how Starlink is being used and what
Speaker 3: the company ultimately knows about it. We say, Numerg's match
Speaker 3: Chaffkin is with us now. And when we think of
Speaker 3: Russian Ukraine in particular, Starlink has come back and said,
Speaker 3: not to our knowledge is it being used right.
Speaker 8: Well, Starlink denied that its devices were being used in Russia,
Speaker 8: that its service is being used in Russia, although the
Speaker 8: claim was not necessarily that the devices were being used
Speaker 8: in Russia, but in Russian occupied Ukraine, so in other words,
Speaker 8: in Ukraine. And this kind of calls back to this
Speaker 8: earlier incident that happened, which was reporting the Walter Isaacson book,
Speaker 8: where Musk apparently according to Isaacson, stopped the service from
Speaker 8: being turned on in Crimea, which is international law recognizes
Speaker 8: Ukraine Russia ANX in twenty fourteen. So you have this
Speaker 8: situation where Starlink, which was developed essentially as a civilian
Speaker 8: technology Musk has talked about, you know, this was for
Speaker 8: Netflix and chill, this is something that was meant to
Speaker 8: be used for video calls and so on, has been
Speaker 8: partly because you know, it's pretty useful and the way
Speaker 8: it's used has become like a de facto military technology,
Speaker 8: and SpaceX has been trying to capitalize on that while
Speaker 8: kind of beating back criticism that it's doing so in
Speaker 8: an irresponsible way.
Speaker 4: Caroline made a good point, which is the wording Musk
Speaker 4: used was to the best of our knowledge, And one
Speaker 4: user on X said, what do you mean the best
Speaker 4: of your knowledge? And his response was the link doesn't work.
Speaker 4: By that, I think he means that the technology doesn't
Speaker 4: work in the Russian jurisdiction. I guess what more do
Speaker 4: we know about SpaceX and Starlink's ability to troll things
Speaker 4: in jurisdictions?
Speaker 1: Right?
Speaker 4: I know there's that map on the website that shows
Speaker 4: where the product's operational.
Speaker 8: Yeah, I don't think they're able to control the use
Speaker 8: in a very granular way, and it's it's possible that
Speaker 8: these devices. Musk has denied that Russia purchased these devices.
Speaker 8: Possible the devices were captured. Of of course, it is also possible,
Speaker 8: like were purchased through an intermediary or something like that.
Speaker 8: And of course we should look at all these claims
Speaker 8: as claims. Right, this is the Ukrainian military reporting something
Speaker 8: that they overheard through their intelligence. So again it's all
Speaker 8: pretty fuzzy.
Speaker 1: I'd say.
Speaker 8: What it does show though, is that, you know, Elon
Speaker 8: Musk has kind of made a show of weighing in
Speaker 8: on foreign policy, of expressing sort of not not exactly
Speaker 8: pro Russia sentiments, but views towards Russia that I'd say
Speaker 8: are more sympathetic than the one viewed by the United
Speaker 8: States government. And that creates like an additional layer of
Speaker 8: complexity when something like this comes up, because you know,
Speaker 8: whatever is going on, you have you know, this very loud,
Speaker 8: you know, very very opinionated CEO weighing in on political issues,
Speaker 8: and that creates, you know, again an additional air of
Speaker 8: complication as they're trying to market this potentially to military
Speaker 8: groups in the US and US allies.
Speaker 4: All right, Bloomberg's Max Chafkin over in New York, Bitcoin
Speaker 4: hitting forty nine thousand for the first time in a month.
Speaker 4: For some, bitcoin and crypto are back, but for others
Speaker 4: there's still trauma from years of volatility in a battle
Speaker 4: between fomo and selling it again. The total market cap
Speaker 4: of the biggest digital currencies, bitcoin and Ether has been
Speaker 4: boosted by the SEC's approval of spot ets, but it
Speaker 4: also masks the reality of what the last few years
Speaker 4: have been like. If you were a crypto investor starting
Speaker 4: in twenty twenty one, you've lived through ftx's collapse and
Speaker 4: thousands waiting to learn if they can access their funds
Speaker 4: on the exchange even if you had some bitcoin twelve
Speaker 4: one thousand, other smaller old coins don't exist anymore or
Speaker 4: are now I liquid. And then there's the ride itself
Speaker 4: if you're hoddling crypto, lingo for holding onto an investment,
Speaker 4: and no matter the cost, you've been through it. Bitcoin
Speaker 4: jump from forty four thousand to forty eight thousand bar
Speaker 4: token since February twenty twenty two, but in the interim
Speaker 4: there's been days where the price has swung thousands of
Speaker 4: dollars and we hit a lower fifteen thousand five hundred,
Speaker 4: and for all the drama, we still aren't clear on
Speaker 4: the real world use case of digital assets. The latest
Speaker 4: bounce hasn't settled the biggest worries about crypto. Let's bring
Speaker 4: in Bloomberg Shnali Bassak. That was a long monologue about
Speaker 4: where we actually are now with crypto.
Speaker 1: How do you read it?
Speaker 3: What is the use case?
Speaker 9: It's an interesting question here because, of course, now you
Speaker 9: have bitcoin, which of course is the king maker of
Speaker 9: the crypto industry, and you have seen, interestingly enough, ed
Speaker 9: you have seen the price of bitcoin heart back to
Speaker 9: levels that we haven't seen since December of twenty twenty one.
Speaker 9: Now we are well off those highs, as you were saying,
Speaker 9: we have breached above sixty thousand in the peak of
Speaker 9: what we saw in crypto euphoria when people were buying
Speaker 9: bitcoin at home before FTX had collapsed.
Speaker 10: But we are riding back higher.
Speaker 9: And you're seeing the launches of these ETFs, particularly for
Speaker 9: black Rock and Fidelity in particular, have the greatest number
Speaker 9: of assets being brought in, according to Bloomberg Intelligence ever
Speaker 9: for an ETF launch of any asset class. So you
Speaker 9: are seeing traditional Wall Street hop in and help give
Speaker 9: that value proposition to bitcoin. We are seeing it finally
Speaker 9: hop back up to levels that we saw when you
Speaker 9: initially saw the excitement around the ETF The question is
Speaker 9: does it reach new highs once again? You still have
Speaker 9: the having coming up in coming weeks. There is an
Speaker 9: argument to be made that some of that is already
Speaker 9: priced in. But interestingly, it's not just Bitcoin actually that's
Speaker 9: seeing a lot of love lately, even some other alts
Speaker 9: coins or tokens outside of the initial big two Bitcoin ethereum.
Speaker 9: Take Slona. Solana is up thirteen percent over the last
Speaker 9: seven days, and this is a network that had seen
Speaker 9: an outage just a couple of days ago. Really, so
Speaker 9: a lot of love coming back to the crypto markets today.
Speaker 3: Three point eight billion dollars taken in by Black Rocks,
Speaker 3: I show a Bitcoin trust, two point one by Fidelity.
Speaker 3: We thank Jannalibassch for the inside track on all things crypto.
Speaker 4: Welcome back to Bloomberg Technology Ed Love loow here in San.
Speaker 3: Francisco, Caroline Hein and Neiork.
Speaker 4: Let's get back to the digital campaign trail with President
Speaker 4: Joe Biden's re election campaign launching a TikTok account in
Speaker 4: a bid to reach younger voters. Move that comes as
Speaker 4: the popular short form video platform confronts concerns over its
Speaker 4: ties to China's bringing bloomber Kdie lines out in DC
Speaker 4: showing the video, it's one way to engage with the
Speaker 4: younger voter.
Speaker 7: Yeah.
Speaker 11: Absolutely, And the White House already has been engaged in
Speaker 11: trying to use tech talk, not outright via its own
Speaker 11: actual account, but of course they've engaged with content creators
Speaker 11: on the platform before in order to push their messages
Speaker 11: and reach these younger individuals. And that's exactly what the
Speaker 11: campaign is trying to do here now, engage with younger
Speaker 11: voters who the president is going to rely on to
Speaker 11: show up for him in November if he wants to
Speaker 11: win a second term. Now, this account does belong to
Speaker 11: the Biden campaign, not to the President himself, but essentially
Speaker 11: what they're trying to reach is that key demographic. A
Speaker 11: Pew Research survey from just two weeks ago found sixty
Speaker 11: two percent of US adults between eighteen and twenty nine
Speaker 11: use TikTok. Thirty three percent of adults overall do, so
Speaker 11: that's who they're trying to reach. But you can understand
Speaker 11: how this may seem a bit ironic here, considering this
Speaker 11: administration also has voice concerns about this platform. Biden himself
Speaker 11: signed into law legislation that bans the use of TikTok
Speaker 11: on government phones. If you work for a government agency
Speaker 11: and have a phone tied to that agency, you aren't
Speaker 11: allowed to use this platform. Of course, under the Biden administration,
Speaker 11: Siphius is also threatened to ban TikTok in the US
Speaker 11: if ByteDance were not to divest from the platform here.
Speaker 11: So you have those concerns on the one hand, and
Speaker 11: campaign officials have told Bloomberg that they are taking protections
Speaker 11: in order to make sure this account is secure. But
Speaker 11: on the other hand, the end voters are there and
Speaker 11: they say they want to meet them where they are.
Speaker 3: Yeah, I mean we've had already Republican Senator Josh Harley
Speaker 3: from Missouri's going to the other social media platform x
Speaker 3: to say, look, why on earth they interacting on TikTok
Speaker 3: at the moment and really feeling that this is again
Speaker 3: a Chinese by app to that perspective, Is there any
Speaker 3: anticipation that Biden and Harris individually wouldever start taking to
Speaker 3: TikTok or does this have to remain a campaign sort
Speaker 3: of at social presence well.
Speaker 11: Campaign officials have told Bloomberg that no decision yet has
Speaker 11: been made whether Vice President Harris or President Biden will
Speaker 11: have their own accounts. For now, this does seem to
Speaker 11: just be going through the campaign, because, of course you
Speaker 11: also have on the other hand, on the Republican ticket,
Speaker 11: candidates like Nikki Haley still very much in this race,
Speaker 11: even though it looks unlikely she'll be campaigning against Biden
Speaker 11: in a general election, who has actually called for the
Speaker 11: outright banning of TikTok because of concerns over China. So
Speaker 11: certainly there is pressure there on the Republican side, and
Speaker 11: there could be a little bit of a political headwind
Speaker 11: if if Biden were to push even further into the
Speaker 11: TikTok realm, and you mentioned Senator Josh Holly, I would
Speaker 11: just note that, of course, there have been a lot
Speaker 11: of legislative efforts to ban this platform entirely largely, though
Speaker 11: they do seem to have stalled out. As we've seen
Speaker 11: born out in recent weeks. It's very hard for this
Speaker 11: Congress to get anything over the finish line, and the
Speaker 11: TikTok ban probably would be pretty difficult as.
Speaker 3: Well there with a context and the reality. Kaylie Lynes,
Speaker 3: we thank you so much for joining across the board
Speaker 3: on TikTok, but let's keep this conversation going on basically
Speaker 3: social media and its role of generative AI in the
Speaker 3: US election. In fact, the image generating AI platform mid
Speaker 3: Journey is considering banning people from using its software to
Speaker 3: make political images over the next year, in particular pictures
Speaker 3: of Biden and Trump. Discuss all of this with doctor
Speaker 3: Nazua Ara. She is the chief researcher and cryptography and
Speaker 3: Autonomous Robotics research centers at the Technology Innovation Institute. From you, doctor,
Speaker 3: we want answers ultimately of what can be done practically speaking,
Speaker 3: as we think about Biden's voice being created by a
Speaker 3: deep fake, you're saying that LLM Large Language Model providers
Speaker 3: can put gudrails in place we see to minimize the
Speaker 3: generation of election related content. Is mid journey the way
Speaker 3: to do this. How are you seeing it being put
Speaker 3: into effect?
Speaker 12: Good morning? Yes, indeed, I mean what you showed and
Speaker 12: the adoption of AI, it's potential impact on the security
Speaker 12: of the infrastructure and online activities are pertinent, especially when
Speaker 12: we talk about in the context of election cycles. As
Speaker 12: you mentioned, the most common threat using generative aies and
Speaker 12: guns are deep figs. This could be through the voice,
Speaker 12: through the video, through the image, and the text, and
Speaker 12: obviously they aim at spreading the false information, releading information,
Speaker 12: identity theft, and gaining access to sensitive information. Let alone
Speaker 12: all the malicious chatbots that can be you used as
Speaker 12: primary tools for social engineering, the malware the ransomware that
Speaker 12: can be created using this generated AI on the deep figs.
Speaker 12: In particularly today, we see a lot of tools that
Speaker 12: are being developed, however they are in their infancy. One
Speaker 12: of the approaches is watermarking. In fact, Meta announced a
Speaker 12: few days ago that Facebook and Instagram will start doing so. However,
Speaker 12: in my opinion, this could be quite easily evaded even
Speaker 12: for images for text where gradients or even voice tradients
Speaker 12: can be easily manipulated. The deployment of model guard rays
Speaker 12: of policies, especially when it comes to content related to elections.
Speaker 12: Today you can basically classify the content and when it
Speaker 12: comes to election related content, these guardless can be applied
Speaker 12: by the LLM model, hosting companies and the content providers,
Speaker 12: and strict policies can be applied Another way to think
Speaker 12: about other countermeasures is that we can generate signatures and
Speaker 12: profiles of whatever voice or whatever text or whatever image
Speaker 12: comes up as the deep fake. Those can be logged
Speaker 12: into a distributed system, and then we can enable auditing
Speaker 12: and tracking from the al alam hosters or from the
Speaker 12: content providers.
Speaker 4: Doctor, here's the thing that you've outlined where the technology
Speaker 4: is available. Who has a better command of the technology
Speaker 4: the threat actors who intend to spread malicious content or
Speaker 4: misinformation or the platforms who are trying to ward off
Speaker 4: against it.
Speaker 12: So today, obviously the one that has the upper hand
Speaker 12: is the threat actor, right, So they use the large
Speaker 12: language models and then they can use them and the
Speaker 12: content context of gangs to generate those deep fakes. However,
Speaker 12: as I was saying, there are some countermeasures that the
Speaker 12: LLM owners and the hosting companies can these measures or
Speaker 12: these countermeasures can be put in place in order to
Speaker 12: minimize the impact and to minimize the capabilities of those
Speaker 12: threat actors. In addition to the guardrails and the strict
Speaker 12: policies that I was mentioning, there are other cybersecurity protocols
Speaker 12: that need to be followed by those llms, and today
Speaker 12: as we see those are I would say very weekly
Speaker 12: or very loosely adopted. For example, the adoption of multifactor
Speaker 12: authentication to log or to access this model can be applied.
Speaker 12: Which this multifactor authentication could be a password, could be
Speaker 12: a passphrase, could necessitate the provision of an email. It
Speaker 12: could even be a biometric and this would slaw or
Speaker 12: this would prevent some of the threat actors from this
Speaker 12: from passing this MFA. Deploying adequate cryptographic and privacy measures
Speaker 12: can also be done by those large language models. Deployment
Speaker 12: of others cyber defense, especially safety tech systems to prevent
Speaker 12: online HOWM can also be deployed by these lms. So
Speaker 12: there are other, let's say, traditional cybersecurity protocols that need
Speaker 12: to be adopted by the large language model providers.
Speaker 4: NASUS from the Technology Innovation Institute, we appreciate your expertise.
Speaker 4: Thank you. Sticking with AI. An analysis by Morgan Stanley
Speaker 4: strategist says US companies are discussing cost control on earnings
Speaker 4: calls at a record rate, AMIDE a push to reallocate
Speaker 4: funds and invest in new technologies and from me Carr,
Speaker 4: I think back to that conversation I have with ruthe Porat.
Speaker 4: That's exactly what they're doing, cutting where there's no growth
Speaker 4: and reassigning to the AI initiative.
Speaker 3: But this goes outside of the world of just technology firms.
Speaker 3: You think are ups coming out of their earnings talking
Speaker 3: on one side of the mouth about the need for
Speaker 3: efficiency the job cuts they have to enact, and then
Speaker 3: the other side how they're really really focused on general
Speaker 3: to AI and wanting to deploy more assets, more money
Speaker 3: towards that. The team over at Morgan Stanley, Mike Wilson
Speaker 3: leading it really just saying there is this overlap. Yes,
Speaker 3: you're hearing operational efficiency again and again and again, but
Speaker 3: actually the same people uttering it are tending to talk
Speaker 3: up a lot about the AI opportunity and the investment
Speaker 3: in technology, and they say they're really starting to see
Speaker 3: basically this ongoing narrative of both job losses, basically an AI.
Speaker 4: Spading for investors. Then they look at EPs and say,
Speaker 4: did it work. That's been the story that's.
Speaker 3: Earning season Absolutely fascinating. That's sort of the charts. You've
Speaker 3: got to go into the Bloomberg terminal and have a
Speaker 3: little look at the story and just show how they've
Speaker 3: been trying to look at the transcript mentions of operational
Speaker 3: efficiency and then who's talking up AI coming up. Look,
Speaker 3: we're going to keep deep diving into some unlooked parts
Speaker 3: of the tech universe that we should look at more.
Speaker 3: And we're going to focus on diversity next, particularly in
Speaker 3: mention capital. Joey Mack from Chicago Blend's gonna be joining us.
Speaker 3: This is Bluemberg Technology. Let's just have a discussion about
Speaker 3: diversity or lack there of right now, because Amazon has
Speaker 3: allegedly retaliated against three female employees after the women ensued
Speaker 3: the company for pay discrimination. Now, the plaintiffs are caused
Speaker 3: in saying this within some new court papers. The lawsuit,
Speaker 3: which was far back in November, alleges that the company
Speaker 3: pays women less than men for similar work and that
Speaker 3: females employees will they face systemic discrimination when seeking promotions.
Speaker 3: But we want to bring this conversation more broadly to
Speaker 3: say the VC space where women founded companies also get
Speaker 3: less funding than the average nationwide. But look, there's some
Speaker 3: drummers of hope here. Chicago, for example, the best city
Speaker 3: for women founders, according to a new report by a
Speaker 3: Chicago nonprofit. Chicago Blend is a nonprofit working to advanced diversity, equity,
Speaker 3: and inclusion in Chicago's VC community. Peace to say CEO
Speaker 3: Joey Matt joins us some more and actually East Coast
Speaker 3: fed the best here.
Speaker 2: It was Chicago, Boston.
Speaker 3: New York, and then swiftly behind them comes in the
Speaker 3: West Coast San Francisco, La, Seattle. Are used seeing improvement
Speaker 3: here visa the founding of companies that we saw in
Speaker 3: the prior five years.
Speaker 13: To this set of data, we are in fact, over
Speaker 13: the last five years, we found that women have actually
Speaker 13: made some really great gains in terms of being represented
Speaker 13: among venture backed companies that are that are raising venture dollars.
Speaker 13: As mentioned earlier, you know, in Chicago, more than thirty
Speaker 13: six percent of our venture backed companies in the last
Speaker 13: five years had at least one woman founder, which is
Speaker 13: the highest rate of representation of any city included in
Speaker 13: this report. However, when we look at the amount of
Speaker 13: money that those women founders those companies are raising, it's
Speaker 13: closer to about fifteen percent of all the VC dollars
Speaker 13: that were deployed to Chicago companies. So you know, there's
Speaker 13: still quite a bit of work to do to address
Speaker 13: that that funding gap.
Speaker 4: What are the factors behind the data, Joey, What is
Speaker 4: it that makes Chicago an attractive place to be a
Speaker 4: venture capitalist or found a startup.
Speaker 13: One thing that's working really well in Chicago is the
Speaker 13: fact that there are a number of organizations and programs
Speaker 13: that are focused on deploying capital, especially early stage capital,
Speaker 13: to women founders. And oftentimes when raising venture capital, being
Speaker 13: able to demonstrate traction is really essential. So ensuring that
Speaker 13: those founders are able to get that early stage capital,
Speaker 13: that non dilute of capital, very early in their startup
Speaker 13: journey is really essential. And I think that there's been
Speaker 13: a lot of work here in Chicago and elsewhere around
Speaker 13: the country to focus on that, and.
Speaker 2: That's what we're seeing.
Speaker 3: Sorry sorry to interrupt, but there's also been a lot
Speaker 3: of work on diversity of all its guys. Is so
Speaker 3: for example, black found and businesses as well. And you're
Speaker 3: shining a light on that's doing better. And you've got
Speaker 3: the second highest proportion in terms of percentage of you
Speaker 3: se back companies with a Black or African American founder
Speaker 3: about ten percent way of the numbers we're seeing for women, Joey,
Speaker 3: I'm interested in the politics the context of this. We
Speaker 3: had ari An Simone on the show recently of the
Speaker 3: Fearless Fund, and we're starting to see a dei pendulum swing.
Speaker 3: We're seeing people pushing saying that you shouldn't allocate funds
Speaker 3: from a VC or grant perspective to just a minority,
Speaker 3: be it women, be it people of color. Are you
Speaker 3: seeing that in action or are you actually still seeing progress?
Speaker 13: We are seeing progress. Look, there's a lot of misinformation
Speaker 13: that's been put out there around the virtue of diversity,
Speaker 13: equity and inclusion in business and venture capital more broadly.
Speaker 13: But when you look at the funding numbers, even from
Speaker 13: our own report, we're finding that women, people of color,
Speaker 13: people are starting found who are founding companies, they're still
Speaker 13: raising significantly less than their counterparts. So what's really important
Speaker 13: here is ensuring that we are continuing to demonstrate why
Speaker 13: it's good to invest in diversity, the fact that when
Speaker 13: you have more diverse teams, they're more likely to have
Speaker 13: insights into other market opportunities that can ultimately produce better
Speaker 13: products and services for customers and ultimately produce higher returns
Speaker 13: for investors. We need to continue focusing on that, continue
Speaker 13: making that case and demonstrating that there's also need to
Speaker 13: be made in addition to being good for society.
Speaker 4: Chicago ranks number one or number two on your measures,
Speaker 4: but which cities or regions are showing the kind of
Speaker 4: most rapid improvements. There may have been low down the list,
Speaker 4: but are making progress to climb the table.
Speaker 13: Something that we've found really interesting is in Boston, for example,
Speaker 13: they actually do really well when it comes to the
Speaker 13: percentage of dollars that are going to women founded companies.
Speaker 13: So we can look to other parts of the country
Speaker 13: to see where there are, you know, higher proportions, higher
Speaker 13: concentrations of underrepresented founders who are raising venture capital, as
Speaker 13: well as the amount of money that they're raising. But
Speaker 13: the truth is, whether you're looking at Chicago or any
Speaker 13: other part of the country, there is still a significant
Speaker 13: funding gap for women founders of color, and that is
Speaker 13: something that we need to focus on industrywide.
Speaker 4: Chicrgo Blen CEO Joey Matt Great to have you on
Speaker 4: the program. Thank you for your time.
Speaker 3: Let's go back to the Super Bowl because as we
Speaker 3: were discussing earlier, one ad that went viral was Beyonce
Speaker 3: using a Verizon commercial to announce that she would soon
Speaker 3: be releasing new music.
Speaker 10: Now.
Speaker 3: In the ad, she jokes with Comedia and Tony Hale
Speaker 3: about doing something that would quote break the Internet, meaning
Speaker 3: Verizon's five G network, and of course she can't break
Speaker 3: it even with an AI version of herself, but she
Speaker 3: did hint that new music was going to be coming
Speaker 3: just before the commercial ends ed and well, the Internet
Speaker 3: went wild.
Speaker 4: If Beyonce can't break it, can anyone break it? Let's
Speaker 4: stick with Verizon and the Super Bowl and bring in
Speaker 4: Verizon Senior Vice president and Chief Network Officer Lynn Cox.
Speaker 4: And the serious side to this is that it went
Speaker 4: off without a hitch on the field. The teams communicated
Speaker 4: with one another, the fans in the stadium posted to
Speaker 4: social media with vigor. What were you actually doing to
Speaker 4: support that during the game.
Speaker 10: Well, Caroline, thank you for having me. We are thrilled
Speaker 10: with the formance of our network yesterday and frankly all
Speaker 10: weekend long. I was there rooting the team on behind
Speaker 10: the scenes, just supporting any way I could. You know,
Speaker 10: we take this very seriously. We have a deep partnership
Speaker 10: with the NFL, and our customers expect a lot out
Speaker 10: of our network. The most reliable and consistent network. So
Speaker 10: we have spent years planning this deployment and we had,
Speaker 10: for the first time ever, our entire trunch of seaband
Speaker 10: spectrum deployed. That's triple the capacity that they would have
Speaker 10: experienced last year at the Super Bowl in Phoenix. And
Speaker 10: as always, it's millimeter waves time to shine. With sixteen
Speaker 10: hundred megaheartz of capacity on millimeter wave, so customers could
Speaker 10: pretty much do anything they wanted to do on our network,
Speaker 10: whether it was in the bowl, in the tailgating areas,
Speaker 10: in the concourses, the network performed just phenomenally.
Speaker 3: Yeah, would that anyway? Take us behind the scenes, take
Speaker 3: us to you coaching your team. Was at any moment
Speaker 3: where you're when in your mouth, were you're ever so
Speaker 3: slightly worried or was it really like cool heads prevailed throughout?
Speaker 10: Cool heads prevail? I was not worried. You have to
Speaker 10: understand the pride this team takes and designing the network,
Speaker 10: deploying the network, and operating it. We had a team
Speaker 10: of sixty five engineers in our network command center monitoring
Speaker 10: every single sliver of that stadium. What is performance like
Speaker 10: for this group of thirty customers sitting in this section
Speaker 10: or fifty customers. I mean, we have more than twenty
Speaker 10: of our test force engineers walking in and around the
Speaker 10: stadium throughout the day, testing to make sure the network
Speaker 10: we designed was performing exactly as we expected. So, Frankly,
Speaker 10: my job is to get out of the way and
Speaker 10: let them do what they do. They are experts at it,
Speaker 10: at what they do. They're the unsung heroes, Frankly of
Speaker 10: the network. The technology is tremendous, but it's that team
Speaker 10: of engineers that really bring it to life.
Speaker 4: Let's look at this from the network's perspective. You know,
Speaker 4: beyond Age tried to break the Internet or the five
Speaker 4: G network, has Cary pointed out. But what kind of
Speaker 4: workload and duress does the network go under relative to
Speaker 4: any normal day? What is it you had to brace for?
Speaker 10: Yeah, you know, customers are telling us they more and
Speaker 10: more need to be connected all the time, and especially
Speaker 10: at an event like the Super Bowl yesterday, that need
Speaker 10: for hyperconnectivity to share their experience. We pushed more than
Speaker 10: fifty two terabytes of data in and around the stadium
Speaker 10: on game day yesterday. That's up nine and a half
Speaker 10: percent year over year. As we deploy the capacity with
Speaker 10: our midband spectrum and our high band spectrum, consumers are
Speaker 10: using more and more of it, so frankly, they're telling
Speaker 10: us exactly what they want to do. Gone are the
Speaker 10: days where a simple text message is good enough. People
Speaker 10: want to FaceTime during ushers halftime show and be able
Speaker 10: to share that with friends and family. They want to
Speaker 10: live stream, they want to however, they want to connect
Speaker 10: with friends, family, and social We are there to support
Speaker 10: them to do that.
Speaker 3: We thank you for taking us behind the scenes on
Speaker 3: what was a herculean and effort. I'm sure Verizon Senior
Speaker 3: Vice president and Chief Network Officer Lincox. Great to catch
Speaker 3: up with you the day after the big Game. And
Speaker 3: boy was it a big game. I mean, I wish
Speaker 3: I could just dwell more on usher and back in
Speaker 3: history and well people taking to rollerskates. But that does
Speaker 3: it for this edition of Bloebo Technology.
Speaker 4: A little bit more somber out here on the West Coast,
Speaker 4: particularly in San Francisco and the Bay Area, but recap
Speaker 4: great conversations about Super Bowl fifty eight on the podcast
Speaker 4: Apple Spotify, iHeart, and we're posting as well to all
Speaker 4: of the bloombog platforms from San Francisco and New York City.
Speaker 4: This is bloombog technology.