WEBVTT - Super Bowl Highlights and Bitcoin Tops $49,000 0:00:02.200 --> 0:00:07.800 From Marhard where Innovation, Money and Power Collie in Silicon Valley, NBN. 0:00:08.160 --> 0:00:23.440 This is Bloomberg Technology with Caroline Hyde and Ed Ludlow. 0:00:25.960 --> 0:00:29.040 I'm Caroline Heid at Bloomberg's World headquarters in New York and. 0:00:28.960 --> 0:00:32.160 I'm Ed Ludlow in San Francisco. This is Bloomberg Technology. 0:00:32.240 --> 0:00:34.880 Coming up. We'll bring you the full coverage of Super 0:00:34.880 --> 0:00:37.720 Bowl fifty eight, from the streaming to the advertising, the 0:00:37.800 --> 0:00:41.360 actual cellular infrastructure within the stadium. We have got you covered. 0:00:42.200 --> 0:00:45.360 Plus Bitcoin tops forty nine thousand dollars for the first 0:00:45.400 --> 0:00:47.360 time in a month. We'll look at the ups and 0:00:47.600 --> 0:00:50.639 downs of the crypto industry as many are still coping 0:00:51.000 --> 0:00:52.720 with a tumultuous few years, and. 0:00:52.720 --> 0:00:56.040 President Biden launches a TikTok account to reach young voters 0:00:56.120 --> 0:00:58.840 amid his re election campaign. We'll break down the broader 0:00:58.920 --> 0:01:01.560 media strategy by the White House amid what is a 0:01:01.600 --> 0:01:06.160 crucial election year. Happy Super Bowl Monday to all who 0:01:06.319 --> 0:01:09.560 celebrate and are a little tired and a projected record 0:01:09.560 --> 0:01:11.399 breaking one at that that it was. We spoke of 0:01:11.400 --> 0:01:13.919 course to the paramount CEO of Backage on Friday before 0:01:14.000 --> 0:01:16.240 the big game. Is what he had in anticipation. 0:01:17.400 --> 0:01:21.600 It's been an incredible season for the NFL. On CBS, 0:01:22.040 --> 0:01:26.160 we set the high watermark for ratings since the property 0:01:26.200 --> 0:01:29.160 returned in nineteen ninety eight. He set the high watermark 0:01:29.200 --> 0:01:33.640 for ad sales for Super Bowl, and it's looking like 0:01:33.760 --> 0:01:37.240 on Saturday on Sunday we'll set an all time viewing 0:01:37.319 --> 0:01:38.560 number with any lux. 0:01:38.640 --> 0:01:40.479 Of course, it was a big win for Kansas City 0:01:40.520 --> 0:01:43.880 Chiefs defeating I'm Afraid at San Francisco. Forty nine is 0:01:43.920 --> 0:01:46.319 becoming the first back to back Super Bowl champs in 0:01:46.360 --> 0:01:49.720 like nineteen years now. Viewing figures not out yet, but 0:01:49.800 --> 0:01:52.440 it is forecast to be the most watched Super Bowl 0:01:52.480 --> 0:01:55.600 in history. Makes Felix Jennet joins us for a little 0:01:55.600 --> 0:01:58.240 bit on what we anticipate in terms of actual eyeballs 0:01:58.280 --> 0:02:01.000 in the way in which people viewed on Paramount Plus 0:02:01.000 --> 0:02:03.360 and CBS or even Nickelodeon. What are we anticipating in 0:02:03.360 --> 0:02:03.920 tens of years. 0:02:03.920 --> 0:02:06.160 Well, the game couldn't have gone any better for CBS 0:02:06.200 --> 0:02:07.680 and Paramount. I mean the fact that it was a 0:02:07.720 --> 0:02:12.600 close game went to overtime. There's lots of drama keeps viewers' attention. 0:02:12.919 --> 0:02:15.480 It's really the perfect script for them and I think 0:02:15.480 --> 0:02:17.600 it'll be huge numbers. I'd be surprised that they will 0:02:17.639 --> 0:02:20.560 break the all time number. Yeah, they're going to have 0:02:20.560 --> 0:02:23.399 to factor in the streaming numbers what happened on Nickelodeon. 0:02:23.720 --> 0:02:26.280 There were some you know, streaming problems at the outside 0:02:26.320 --> 0:02:29.280 of the game, but I think overall, you know, adding 0:02:29.320 --> 0:02:32.720 the Taylor Swift Kelsey drama and the kiss on the field, 0:02:32.720 --> 0:02:34.520 I mean, it's just really perfect for them. 0:02:35.320 --> 0:02:39.120 Bloomberg Technology Senior producer Jackie Lopez, our glorious lead, is 0:02:39.160 --> 0:02:42.720 saying that the Nickelodeon production was out of this world. 0:02:43.280 --> 0:02:45.760 It's an interesting experience, right, you know, I watched through 0:02:45.760 --> 0:02:49.519 the Paramount Plus streaming app when we spoke about backish. 0:02:49.600 --> 0:02:52.760 It's kind of like great for the platform, but it's 0:02:52.760 --> 0:02:53.720 a shop window. 0:02:54.160 --> 0:02:54.360 You know. 0:02:54.400 --> 0:02:57.560 They had the Halo season two ads going, then there 0:02:57.560 --> 0:02:59.840 are the third party ads. What did you make of it? 0:03:00.040 --> 0:03:05.040 Felix is a technology spectacle for Paramount Global, but also 0:03:05.200 --> 0:03:07.519 for their for their business, which is still ad based. 0:03:07.919 --> 0:03:11.200 Yeah, and I think they need, you know, Nickelodeon needs 0:03:11.200 --> 0:03:13.200 a win. You know, they need some good news to 0:03:13.280 --> 0:03:16.720 spend a terrible time for cable networks. And it's fun, 0:03:16.720 --> 0:03:18.799 it's like a different experience for the kids. 0:03:19.880 --> 0:03:20.080 You know. 0:03:20.160 --> 0:03:23.520 I even thought that their ad for Pluto TV was 0:03:23.520 --> 0:03:25.120 one of the best, and saw a lot of buzz 0:03:25.120 --> 0:03:28.760 for the raising couch Potatoes Is the couch Potato Yeah, 0:03:28.760 --> 0:03:32.000 which was really good, I mean, very good night all 0:03:32.000 --> 0:03:33.799 across the board for them, all. 0:03:33.800 --> 0:03:35.960 Right, Blue Begs, Felix, Jellette, thank you and Carol, I 0:03:36.000 --> 0:03:38.040 think you and I, partly because we covered it a 0:03:38.080 --> 0:03:41.000 lot on the show in recent weeks and months, paid 0:03:41.040 --> 0:03:44.960 attention to Timu, like the regularity of the ads, but 0:03:45.000 --> 0:03:48.040 also the idea like you can shop like a billionaire 0:03:48.080 --> 0:03:51.400 on a platform that's like discounting. It was very interesting for. 0:03:51.360 --> 0:03:53.400 Me and maybe that we've been saying the company wrong 0:03:53.440 --> 0:03:55.360 all this time because the way in which the jingle 0:03:55.400 --> 0:03:58.560 goes in the sound on is Temu. But it really 0:03:58.640 --> 0:04:01.040 is an interesting like habit. The fact that they just 0:04:01.120 --> 0:04:03.520 kept rolling the same one out again and again and 0:04:03.560 --> 0:04:06.960 ultimately everyone's still engaging with it. The phenomenal stats, but 0:04:07.000 --> 0:04:08.640 for me, what caught the eyes was the fact that 0:04:08.920 --> 0:04:11.520 it was movies that did well, it was non US 0:04:11.640 --> 0:04:14.640 car makers that seemed to be doing well, and ultimately 0:04:14.880 --> 0:04:18.599 they were all pretty focused on being emotional in some 0:04:18.680 --> 0:04:21.279 way if they weren't being humorous, there was an emotional tap. 0:04:21.120 --> 0:04:21.560 To it all. 0:04:21.839 --> 0:04:22.400 But I don't know. 0:04:22.440 --> 0:04:23.560 I was on the edge of my seat. I mean, 0:04:23.839 --> 0:04:25.320 of course I was more about USh Or on his 0:04:25.400 --> 0:04:28.599 roller skates. But other than that, this Deadpool one had 0:04:28.640 --> 0:04:29.960 all my kids talking. 0:04:30.240 --> 0:04:34.600 Yes, excited about Deadpool. Wicked is one that was there 0:04:34.640 --> 0:04:37.200 as well. And I know that Taylor Swift was at 0:04:37.200 --> 0:04:40.279 the center of this super Bowl but in the commercial 0:04:40.440 --> 0:04:43.839 ad context Beyonce, which we can talk about later in 0:04:43.839 --> 0:04:44.400 the program. 0:04:44.680 --> 0:04:47.359 Country though maybe Country is for the win in terms 0:04:47.360 --> 0:04:49.800 of music in every single way. Let's get more of 0:04:49.800 --> 0:04:52.880 a read through on really the real insights that can 0:04:52.920 --> 0:04:55.560 go from just last night's own adverts. We've got Kevin 0:04:55.600 --> 0:04:58.040 Krim with our CEO of Edio. Look, it measures the 0:04:58.120 --> 0:05:01.800 immediate impact of TV advertising, cross linear, across streaming, and 0:05:01.800 --> 0:05:04.839 that's where, of course this game was taking past. Kevin, 0:05:05.520 --> 0:05:07.920 give us the sense it felt like you're pointing out 0:05:07.920 --> 0:05:10.680 actually that it was the movies and the auto ads 0:05:10.680 --> 0:05:12.720 that really stuck out in terms of us all then 0:05:13.320 --> 0:05:15.839 diving in and wanting to interact with them immediately. 0:05:16.120 --> 0:05:18.919 Right, So, great game last night, as you said, and 0:05:19.000 --> 0:05:21.680 what Nielsen measures with its audience numbers is how many 0:05:21.680 --> 0:05:22.360 people watched. 0:05:22.640 --> 0:05:24.320 What we're measuring ado is. 0:05:24.240 --> 0:05:27.119 What happens next? What are those behaviors that every marketer 0:05:27.200 --> 0:05:29.599 is trying to drive of engagement with their brands, that 0:05:29.640 --> 0:05:33.599 deepening of loyalty, of consideration of intent, and what we 0:05:33.640 --> 0:05:37.479 saw top two best performing ads were movies. 0:05:37.680 --> 0:05:41.479 As you mentioned. Number three was Volkswagen. Really interesting to see. 0:05:41.360 --> 0:05:44.279 Volkswagen returning to the game after ten years of being absent, 0:05:45.120 --> 0:05:49.080 showing their heritage in the US with the Beetle and 0:05:49.120 --> 0:05:53.760 then teasing their all electric VW Bus, the ID Buzz 0:05:53.800 --> 0:05:55.200 that's coming later this year, and. 0:05:55.360 --> 0:05:57.760 Boy has Eve been under some pressure of late. I'm 0:05:57.760 --> 0:06:00.320 just wanting to know ultimately what you're measuring when you're 0:06:00.360 --> 0:06:03.240 coming to us with numbers like two and forty three 0:06:03.279 --> 0:06:06.240 percent increase in terms of engagement. When it came to 0:06:06.279 --> 0:06:09.480 Deadpool and Wolverine, what are you seeing? Is it searching? 0:06:09.640 --> 0:06:13.480 Those are people grabbing their phones other connective devices and 0:06:14.200 --> 0:06:16.520 searching for it, going to YouTube to watch the trailer, 0:06:16.640 --> 0:06:20.040 the extended trailer, which is often a called action, going 0:06:20.080 --> 0:06:22.280 to Wikipedia to learn more about the cast. Those are 0:06:22.279 --> 0:06:24.160 the kind of behaviors that we pick up in our measurement, 0:06:24.240 --> 0:06:27.040 and we're looking at lift above a normal baseline set 0:06:27.040 --> 0:06:30.560 of behaviors. So these new films, new cars, new products 0:06:30.600 --> 0:06:33.560 like Temu relatively new still, those are the kind of 0:06:33.560 --> 0:06:36.720 things we're seeing very large lift above those baseline levels. 0:06:37.000 --> 0:06:40.200 Something that is more ubiquitous you're going to see lower lift, 0:06:40.279 --> 0:06:42.960 But those still are interesting numbers. When you're a marketer 0:06:43.080 --> 0:06:46.240 trying to drive people into your product. 0:06:45.960 --> 0:06:48.440 What you don't expect the morning after a Super Bowl 0:06:48.600 --> 0:06:53.479 is to wake up and think about probiotic healthy sodas. 0:06:53.839 --> 0:06:57.080 But you know, Poppy was so present, right. I want 0:06:57.080 --> 0:06:59.000 to use them as a case study for the spend 0:06:59.240 --> 0:07:02.760 because you know, they ranked super high on the list. 0:07:03.360 --> 0:07:06.279 But that must have been some expensive real estate for 0:07:06.360 --> 0:07:09.560 them to be so positioned. And the question is what 0:07:09.640 --> 0:07:12.440 does the data tell you about what they get out 0:07:12.480 --> 0:07:14.840 of it? You know, how do we know that people 0:07:14.920 --> 0:07:17.760 flood to the shops thinking about their gut health and 0:07:17.800 --> 0:07:19.200 wanting to drink healthy soda? 0:07:20.280 --> 0:07:22.760 Right, So we saw Poppy number four on our rankings, 0:07:23.160 --> 0:07:27.160 huge lift above its normal levels of engagement. What their 0:07:27.200 --> 0:07:30.160 ad did so smartly is talked about the benefits the 0:07:30.200 --> 0:07:37.800 differences between their soda and a typical sugary soda, low sugar, probiotics. 0:07:37.560 --> 0:07:38.840 And it's a high priced product. 0:07:38.920 --> 0:07:41.120 I didn't realize until I saw that ad and I 0:07:41.120 --> 0:07:43.400 looked it up that it's a two dollars a can 0:07:43.520 --> 0:07:45.680 soda if you're buying it, you know. 0:07:45.640 --> 0:07:47.280 At the typical grocery store. 0:07:47.360 --> 0:07:51.720 So for an independent soda company based in Austin, Texas 0:07:51.760 --> 0:07:54.680 to really break through, you're spending about seven, maybe even 0:07:54.720 --> 0:07:57.800 a little more million dollars for that thirty second spot. 0:07:58.040 --> 0:07:59.560 Your creative costs are on top of that. 0:07:59.600 --> 0:08:03.200 Now, the intelligently, I think, didn't invest in a celebrity, 0:08:03.280 --> 0:08:05.520 they didn't need it, they felt. Instead, they went with 0:08:05.600 --> 0:08:08.440 just big, bold claims about how they're different. It was 0:08:08.480 --> 0:08:13.000 a bright, cheery and an engaging spot and it performed. 0:08:14.280 --> 0:08:18.000 Something Not in your top ten is Verizon and Beyonce, 0:08:18.760 --> 0:08:21.520 and your data is on online engagement. So I find 0:08:21.560 --> 0:08:25.560 that so surprising. You know, when you say online engagement, 0:08:26.240 --> 0:08:28.720 if somebody watches this video and goes, okay, Beyonce, what 0:08:28.800 --> 0:08:30.880 are you saying that they're doing They're just going straight 0:08:30.920 --> 0:08:33.680 to Google and searching for this or are they engaging 0:08:33.720 --> 0:08:34.840 in another way online? 0:08:35.080 --> 0:08:37.439 Well, what we're seeing with that kind of ad is there, 0:08:37.760 --> 0:08:40.760 and our methodology separates the engagement with the brand from 0:08:40.800 --> 0:08:44.000 the engagement with the celebrity, So we'll certainly see that 0:08:44.040 --> 0:08:47.040 Beyonce is at the top of our celebrity rankings when 0:08:47.040 --> 0:08:50.040 it comes to that measurement. But for Verizon, and it's 0:08:50.080 --> 0:08:53.360 a great you know ad. I think it's the most 0:08:53.400 --> 0:08:56.240 fun I've seen Beyonce having in a long time. 0:08:56.320 --> 0:08:57.880 It hits on a bunch of fun themes. 0:08:59.120 --> 0:09:01.720 The risk with that kind of huge celebrity like Beyonce 0:09:02.160 --> 0:09:05.000 is that you are siphoning off potentially some of your 0:09:05.080 --> 0:09:08.880 engagement with your brand to the celebrity. So the challenge 0:09:08.920 --> 0:09:11.760 is always to work together in an authentic way to 0:09:11.800 --> 0:09:16.240 get this celebrity to be really tightly aligned with your brand. 0:09:16.280 --> 0:09:18.080 And again, I think this performed well. 0:09:18.120 --> 0:09:21.240 It was well above the average for our measurement of 0:09:21.280 --> 0:09:22.320 all ads on the Super Bowl. 0:09:23.320 --> 0:09:26.600 But you know, I think comparing it with T Mobiles ad. 0:09:27.880 --> 0:09:31.079 With with you know, the cast of Scrubs and Jason Momoa, 0:09:31.520 --> 0:09:35.400 that one may have hit their benefits even more squarely. 0:09:35.440 --> 0:09:39.000 And so they were a little ahead of Verizon according 0:09:39.000 --> 0:09:39.640 to our measurement. 0:09:39.720 --> 0:09:42.360 I mean, I found the Duncan one pretty funny but 0:09:42.559 --> 0:09:44.840 that doesn't seem to have come up in particularly your 0:09:44.920 --> 0:09:47.680 numbers as well. I mean, was that again misspent money 0:09:47.720 --> 0:09:50.160 on the power of celebrity that is Jlo and actually a. 0:09:50.120 --> 0:09:52.360 Husband it was. It performed very well. 0:09:52.360 --> 0:09:54.320 It was in our top twenty or just shy of 0:09:54.360 --> 0:09:57.120 it so out of one hundred plus ads. Still a 0:09:57.120 --> 0:10:00.120 great outcome for Duncan, which is almost a you know, 0:10:00.160 --> 0:10:03.640 an everyday household name in this country. And it was 0:10:03.679 --> 0:10:05.880 a great ad, really well executed. That was a very 0:10:05.920 --> 0:10:11.199 authentic use of celebrity and some nostalgia all wrapped into 0:10:11.320 --> 0:10:14.040 one very fun ad and it performed. I mean, to 0:10:14.120 --> 0:10:16.439 get people to even be engaging with Duncan at all, 0:10:16.480 --> 0:10:20.400 whether it's through their app or through web searches is 0:10:20.600 --> 0:10:21.920 quite a feat and they hit it. 0:10:23.000 --> 0:10:27.760 I wonder ed how much interaction there was with Satoshi 0:10:27.880 --> 0:10:30.199 Nakamoto on the back of just a T shirt or 0:10:30.200 --> 0:10:32.439 sweatshirt by one jacked course seat, but there were no. 0:10:32.480 --> 0:10:35.040 Con see jay Z and then just the random guy 0:10:35.120 --> 0:10:37.319 next to them, which floads of people. 0:10:37.080 --> 0:10:40.160 Saw some magnums of red. As you so well pointed out, 0:10:40.280 --> 0:10:42.160 it's been brilliant to get the inside trap with the 0:10:42.240 --> 0:10:44.640 doo ceo Kevin Krimp, thank you so much for joining us. 0:10:44.720 --> 0:10:47.200 Kevin and all things adds a little bit more to 0:10:47.240 --> 0:10:49.000 do with Super Bowl coming up in the show. But 0:10:49.040 --> 0:10:51.360 coming up, we're going to get serious around of course, 0:10:51.360 --> 0:10:55.080 the Ukrainian military forces saying that Russia is using Starlink 0:10:55.160 --> 0:10:58.160 terminals on the front line. We'll tell you how Starlink 0:10:58.240 --> 0:11:01.280 is responding to those claims across the social platform. Next, 0:11:01.400 --> 0:11:02.480 of course, and what have. 0:11:02.440 --> 0:11:05.280 You got, Just real quick look at Amazon shares down 0:11:05.320 --> 0:11:08.240 a hot percentage point the news Jeff Bezos sold twelve 0:11:08.280 --> 0:11:12.440 million Amazon shares last week Wednesday Thursday, net proceeds around 0:11:12.480 --> 0:11:15.559 two billion. We knew on February second that he has 0:11:15.600 --> 0:11:18.679 a plan to sell fifty million shares over the course 0:11:18.679 --> 0:11:20.600 of the next twelve months. But it's the first time 0:11:20.920 --> 0:11:23.520 he sold stock since twenty twenty one. And if you 0:11:23.559 --> 0:11:26.120 think back to twenty twenty twenty one, he did twenty 0:11:26.160 --> 0:11:29.240 billion dollars worth over those two years. So it's definitely 0:11:29.280 --> 0:11:43.800 one to watch this this Bloomberg technology, it's time for 0:11:43.840 --> 0:11:47.199 talking tech and first up, Nvidia CEO Jensen Wong says 0:11:47.320 --> 0:11:51.280 advances in computing over the next few years will scale 0:11:51.440 --> 0:11:55.160 back the high costs of developing artificial intelligence still why 0:11:55.360 --> 0:11:58.760 expects the global costs of data center's powering AI to 0:11:58.840 --> 0:12:01.560 increase in the next five years. This comes in response 0:12:01.720 --> 0:12:04.360 to a Wall Street Journal report that open Ai CEO 0:12:04.520 --> 0:12:09.360 Sam Autman is seeking to raise seven trillion dollars from 0:12:09.360 --> 0:12:12.560 investors and in a shift toward the United States and 0:12:12.600 --> 0:12:16.000 other Western markets. AI firm G forty two tells Boomberg 0:12:16.080 --> 0:12:19.600 News that it's pairing back its presence in China. The 0:12:19.600 --> 0:12:22.400 Abbada based firm has been at the forefront of the 0:12:22.480 --> 0:12:26.560 United Arab Emirates push into AI. Its partnerships include one 0:12:26.600 --> 0:12:29.079 with open Ai and Sarah Brass Systems. 0:12:29.280 --> 0:12:29.600 Plus. 0:12:29.640 --> 0:12:34.440 Elon Musk is cutting ties with Delaware. The billionaire reincorporated 0:12:34.480 --> 0:12:38.640 the brain implant company Neuralink, to Nevada from the first state. 0:12:38.760 --> 0:12:42.800 The change was completed Thursday in a notice sent to shareholders. 0:12:42.840 --> 0:12:45.760 Musk has suffered a number of legal setbacks in Delaware, 0:12:45.800 --> 0:12:49.479 including one over his pay and another over his acquisition 0:12:49.640 --> 0:12:51.040 of Twitter Caroline. 0:12:51.600 --> 0:12:54.400 Let's get into some other news relating to Elon muskad 0:12:54.440 --> 0:12:58.679 because Ukraine it's accusing Russian military forces of using Starlink 0:12:58.800 --> 0:13:00.959 terminals on the front line, saying that the use of 0:13:01.000 --> 0:13:04.720 Stalink's Internet service is becoming, they say, is systemic. This 0:13:04.760 --> 0:13:08.040 is as the Starlink satellite Internet service is also we understand, 0:13:08.040 --> 0:13:11.040 being used by Sudan's power military rapid support forces amid 0:13:11.040 --> 0:13:13.720 a nationwide internet blackout that the UN is saying. Of course, 0:13:13.720 --> 0:13:17.760 that blackout is really brutal for the humanitarian crisis that's 0:13:17.800 --> 0:13:20.320 being injected after a ten month civil war. All of 0:13:20.360 --> 0:13:23.200 this ultimately questioning how Starlink is being used and what 0:13:23.240 --> 0:13:25.920 the company ultimately knows about it. We say, Numerg's match 0:13:26.080 --> 0:13:28.320 Chaffkin is with us now. And when we think of 0:13:28.720 --> 0:13:32.880 Russian Ukraine in particular, Starlink has come back and said, 0:13:33.080 --> 0:13:35.720 not to our knowledge is it being used right. 0:13:35.640 --> 0:13:39.679 Well, Starlink denied that its devices were being used in Russia, 0:13:39.679 --> 0:13:41.640 that its service is being used in Russia, although the 0:13:41.679 --> 0:13:44.679 claim was not necessarily that the devices were being used 0:13:44.720 --> 0:13:48.400 in Russia, but in Russian occupied Ukraine, so in other words, 0:13:48.400 --> 0:13:51.400 in Ukraine. And this kind of calls back to this 0:13:51.520 --> 0:13:55.280 earlier incident that happened, which was reporting the Walter Isaacson book, 0:13:55.320 --> 0:14:00.319 where Musk apparently according to Isaacson, stopped the service from 0:14:00.320 --> 0:14:05.520 being turned on in Crimea, which is international law recognizes 0:14:05.640 --> 0:14:09.160 Ukraine Russia ANX in twenty fourteen. So you have this 0:14:09.240 --> 0:14:12.480 situation where Starlink, which was developed essentially as a civilian 0:14:12.520 --> 0:14:14.559 technology Musk has talked about, you know, this was for 0:14:14.679 --> 0:14:16.640 Netflix and chill, this is something that was meant to 0:14:16.640 --> 0:14:19.240 be used for video calls and so on, has been 0:14:19.680 --> 0:14:22.520 partly because you know, it's pretty useful and the way 0:14:22.560 --> 0:14:26.359 it's used has become like a de facto military technology, 0:14:26.560 --> 0:14:29.640 and SpaceX has been trying to capitalize on that while 0:14:29.720 --> 0:14:31.920 kind of beating back criticism that it's doing so in 0:14:31.960 --> 0:14:33.160 an irresponsible way. 0:14:34.360 --> 0:14:36.920 Caroline made a good point, which is the wording Musk 0:14:37.160 --> 0:14:40.240 used was to the best of our knowledge, And one 0:14:40.360 --> 0:14:42.800 user on X said, what do you mean the best 0:14:42.840 --> 0:14:46.880 of your knowledge? And his response was the link doesn't work. 0:14:47.920 --> 0:14:50.400 By that, I think he means that the technology doesn't 0:14:50.480 --> 0:14:56.360 work in the Russian jurisdiction. I guess what more do 0:14:56.440 --> 0:15:00.640 we know about SpaceX and Starlink's ability to troll things 0:15:00.640 --> 0:15:01.440 in jurisdictions? 0:15:01.520 --> 0:15:01.680 Right? 0:15:01.720 --> 0:15:04.600 I know there's that map on the website that shows 0:15:04.640 --> 0:15:06.120 where the product's operational. 0:15:06.440 --> 0:15:09.840 Yeah, I don't think they're able to control the use 0:15:09.840 --> 0:15:12.000 in a very granular way, and it's it's possible that 0:15:12.040 --> 0:15:16.560 these devices. Musk has denied that Russia purchased these devices. 0:15:16.560 --> 0:15:19.480 Possible the devices were captured. Of of course, it is also possible, 0:15:19.520 --> 0:15:21.800 like were purchased through an intermediary or something like that. 0:15:22.600 --> 0:15:24.840 And of course we should look at all these claims 0:15:24.880 --> 0:15:29.920 as claims. Right, this is the Ukrainian military reporting something 0:15:29.920 --> 0:15:32.560 that they overheard through their intelligence. So again it's all 0:15:32.560 --> 0:15:33.160 pretty fuzzy. 0:15:33.200 --> 0:15:33.600 I'd say. 0:15:33.600 --> 0:15:36.360 What it does show though, is that, you know, Elon 0:15:36.480 --> 0:15:39.480 Musk has kind of made a show of weighing in 0:15:39.520 --> 0:15:43.120 on foreign policy, of expressing sort of not not exactly 0:15:43.280 --> 0:15:46.680 pro Russia sentiments, but views towards Russia that I'd say 0:15:46.680 --> 0:15:49.280 are more sympathetic than the one viewed by the United 0:15:49.320 --> 0:15:52.160 States government. And that creates like an additional layer of 0:15:52.160 --> 0:15:55.160 complexity when something like this comes up, because you know, 0:15:55.200 --> 0:15:58.720 whatever is going on, you have you know, this very loud, 0:15:59.320 --> 0:16:03.280 you know, very very opinionated CEO weighing in on political issues, 0:16:03.440 --> 0:16:05.640 and that creates, you know, again an additional air of 0:16:05.640 --> 0:16:10.440 complication as they're trying to market this potentially to military 0:16:10.480 --> 0:16:12.160 groups in the US and US allies. 0:16:12.840 --> 0:16:23.880 All right, Bloomberg's Max Chafkin over in New York, Bitcoin 0:16:23.960 --> 0:16:26.640 hitting forty nine thousand for the first time in a month. 0:16:26.840 --> 0:16:30.280 For some, bitcoin and crypto are back, but for others 0:16:30.600 --> 0:16:33.760 there's still trauma from years of volatility in a battle 0:16:34.040 --> 0:16:37.600 between fomo and selling it again. The total market cap 0:16:37.760 --> 0:16:40.560 of the biggest digital currencies, bitcoin and Ether has been 0:16:40.600 --> 0:16:43.720 boosted by the SEC's approval of spot ets, but it 0:16:43.760 --> 0:16:46.960 also masks the reality of what the last few years 0:16:47.000 --> 0:16:49.520 have been like. If you were a crypto investor starting 0:16:49.520 --> 0:16:53.280 in twenty twenty one, you've lived through ftx's collapse and 0:16:53.440 --> 0:16:56.600 thousands waiting to learn if they can access their funds 0:16:56.800 --> 0:17:00.000 on the exchange even if you had some bitcoin twelve 0:17:00.000 --> 0:17:03.040 one thousand, other smaller old coins don't exist anymore or 0:17:03.080 --> 0:17:06.000 are now I liquid. And then there's the ride itself 0:17:06.080 --> 0:17:09.200 if you're hoddling crypto, lingo for holding onto an investment, 0:17:09.320 --> 0:17:11.760 and no matter the cost, you've been through it. Bitcoin 0:17:11.840 --> 0:17:14.600 jump from forty four thousand to forty eight thousand bar 0:17:14.640 --> 0:17:17.200 token since February twenty twenty two, but in the interim 0:17:17.480 --> 0:17:19.959 there's been days where the price has swung thousands of 0:17:20.000 --> 0:17:23.119 dollars and we hit a lower fifteen thousand five hundred, 0:17:23.200 --> 0:17:26.359 and for all the drama, we still aren't clear on 0:17:26.440 --> 0:17:29.320 the real world use case of digital assets. The latest 0:17:29.359 --> 0:17:32.959 bounce hasn't settled the biggest worries about crypto. Let's bring 0:17:32.960 --> 0:17:36.280 in Bloomberg Shnali Bassak. That was a long monologue about 0:17:36.320 --> 0:17:38.200 where we actually are now with crypto. 0:17:38.920 --> 0:17:39.840 How do you read it? 0:17:41.280 --> 0:17:42.280 What is the use case? 0:17:42.320 --> 0:17:44.919 It's an interesting question here because, of course, now you 0:17:44.960 --> 0:17:47.560 have bitcoin, which of course is the king maker of 0:17:47.560 --> 0:17:51.240 the crypto industry, and you have seen, interestingly enough, ed 0:17:51.880 --> 0:17:54.159 you have seen the price of bitcoin heart back to 0:17:54.240 --> 0:17:56.760 levels that we haven't seen since December of twenty twenty one. 0:17:57.040 --> 0:17:59.560 Now we are well off those highs, as you were saying, 0:17:59.720 --> 0:18:03.320 we have breached above sixty thousand in the peak of 0:18:03.520 --> 0:18:06.399 what we saw in crypto euphoria when people were buying 0:18:06.400 --> 0:18:09.240 bitcoin at home before FTX had collapsed. 0:18:09.520 --> 0:18:11.199 But we are riding back higher. 0:18:11.240 --> 0:18:15.000 And you're seeing the launches of these ETFs, particularly for 0:18:15.040 --> 0:18:18.800 black Rock and Fidelity in particular, have the greatest number 0:18:18.880 --> 0:18:23.080 of assets being brought in, according to Bloomberg Intelligence ever 0:18:23.320 --> 0:18:26.840 for an ETF launch of any asset class. So you 0:18:26.920 --> 0:18:30.119 are seeing traditional Wall Street hop in and help give 0:18:30.400 --> 0:18:34.080 that value proposition to bitcoin. We are seeing it finally 0:18:34.160 --> 0:18:36.720 hop back up to levels that we saw when you 0:18:36.800 --> 0:18:39.879 initially saw the excitement around the ETF The question is 0:18:40.040 --> 0:18:43.040 does it reach new highs once again? You still have 0:18:43.119 --> 0:18:46.439 the having coming up in coming weeks. There is an 0:18:46.520 --> 0:18:48.600 argument to be made that some of that is already 0:18:48.600 --> 0:18:52.120 priced in. But interestingly, it's not just Bitcoin actually that's 0:18:52.119 --> 0:18:54.720 seeing a lot of love lately, even some other alts 0:18:54.760 --> 0:18:58.920 coins or tokens outside of the initial big two Bitcoin ethereum. 0:18:59.240 --> 0:19:01.920 Take Slona. Solana is up thirteen percent over the last 0:19:01.960 --> 0:19:04.240 seven days, and this is a network that had seen 0:19:04.240 --> 0:19:07.040 an outage just a couple of days ago. Really, so 0:19:07.160 --> 0:19:09.480 a lot of love coming back to the crypto markets today. 0:19:09.720 --> 0:19:12.720 Three point eight billion dollars taken in by Black Rocks, 0:19:12.760 --> 0:19:15.720 I show a Bitcoin trust, two point one by Fidelity. 0:19:15.960 --> 0:19:23.359 We thank Jannalibassch for the inside track on all things crypto. 0:19:27.080 --> 0:19:30.000 Welcome back to Bloomberg Technology Ed Love loow here in San. 0:19:29.840 --> 0:19:31.440 Francisco, Caroline Hein and Neiork. 0:19:31.520 --> 0:19:34.560 Let's get back to the digital campaign trail with President 0:19:34.680 --> 0:19:38.960 Joe Biden's re election campaign launching a TikTok account in 0:19:39.000 --> 0:19:41.280 a bid to reach younger voters. Move that comes as 0:19:41.280 --> 0:19:45.440 the popular short form video platform confronts concerns over its 0:19:45.480 --> 0:19:48.280 ties to China's bringing bloomber Kdie lines out in DC 0:19:48.840 --> 0:19:53.040 showing the video, it's one way to engage with the 0:19:53.600 --> 0:19:54.200 younger voter. 0:19:55.920 --> 0:19:56.120 Yeah. 0:19:56.160 --> 0:19:59.040 Absolutely, And the White House already has been engaged in 0:19:59.119 --> 0:20:01.720 trying to use tech talk, not outright via its own 0:20:02.400 --> 0:20:05.320 actual account, but of course they've engaged with content creators 0:20:05.320 --> 0:20:07.720 on the platform before in order to push their messages 0:20:07.760 --> 0:20:11.080 and reach these younger individuals. And that's exactly what the 0:20:11.119 --> 0:20:13.800 campaign is trying to do here now, engage with younger 0:20:13.880 --> 0:20:15.840 voters who the president is going to rely on to 0:20:15.840 --> 0:20:18.000 show up for him in November if he wants to 0:20:18.000 --> 0:20:20.879 win a second term. Now, this account does belong to 0:20:20.880 --> 0:20:23.960 the Biden campaign, not to the President himself, but essentially 0:20:23.960 --> 0:20:26.080 what they're trying to reach is that key demographic. A 0:20:26.119 --> 0:20:28.720 Pew Research survey from just two weeks ago found sixty 0:20:28.760 --> 0:20:31.400 two percent of US adults between eighteen and twenty nine 0:20:31.840 --> 0:20:34.960 use TikTok. Thirty three percent of adults overall do, so 0:20:35.000 --> 0:20:37.000 that's who they're trying to reach. But you can understand 0:20:37.000 --> 0:20:40.119