WEBVTT - ETFs Win Triple Crown in 2025

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<v Speaker 1>Bloomberg Audio Studios, podcasts, radio news. Hey Joel here, Before

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<v Speaker 1>we get started, Eric and I have a favorite to ask.

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<v Speaker 1>slash Bloomberg. Thanks for supporting the show. Welcome Trillions. I'm

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<v Speaker 1>Joel Webber and I'm Eric. So here we are in December,

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<v Speaker 1>and this year, if you think about ETFs, we'll go

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<v Speaker 1>down in the record books for the for pretty significant reason.

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<v Speaker 2>Yeah, that reason to say the least. So there's three

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<v Speaker 2>main records, write or metro that ETFs we track all year, launches, flows,

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<v Speaker 2>and volume. Right, those are like we call it the

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<v Speaker 2>triple crown. Normally, in a good year you get flows

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<v Speaker 2>and launches are up, right, everybody's happy, but volume isn't

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<v Speaker 2>high because volume tends to go up and people are

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<v Speaker 2>nervous are tweaking their portfolio. Right, So in twenty twenty two,

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<v Speaker 2>when the market was down, volume was a record. So

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<v Speaker 2>the last two years it hasn't gotten to that point.

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<v Speaker 2>But this year the volume broke the twenty twenty two record,

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<v Speaker 2>even though it was mostly a good year. The flows

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<v Speaker 2>also in record territory, and the launches, man, they've blown away.

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<v Speaker 2>They might even get close to doubling the old record.

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<v Speaker 2>So we have the real rare triple crown and each

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<v Speaker 2>of these record it's going to get broken by double

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<v Speaker 2>digit percentages. So this is like you know, every year,

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<v Speaker 2>I'm like this, this has to be as good as

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<v Speaker 2>it gets, Like this is ETFs in their prime, but

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<v Speaker 2>this has to be it. Joe, I'm saying it right now,

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<v Speaker 2>like I feel like they can't do this again. So

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<v Speaker 2>it's I think it's good to just look at what happened,

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<v Speaker 2>what's inside of those numbers, and what might happen next year.

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<v Speaker 1>Now you've a questioned, have we ever had a triple

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<v Speaker 1>crown before?

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<v Speaker 2>Yes, don't laugh twenty twenty one. I know that sounds

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<v Speaker 2>like it was only four years ago, but it's rare.

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<v Speaker 2>It's only happened a few times in thirty years. The

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<v Speaker 2>reason twenty twenty one did it is because you didn't

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<v Speaker 2>have that twenty twenty two record of volume, so volume

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<v Speaker 2>was a little easier to get it get over. And

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<v Speaker 2>the other thing is twenty twenty one, if you remember,

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<v Speaker 2>was an awesome year for stocks, right, that was like

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<v Speaker 2>the last awesome year where I think stocks were up

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<v Speaker 2>like twenty five percent or something. Everything was going right

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<v Speaker 2>in twenty twenty one until the Fed raised rates in

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<v Speaker 2>twenty twenty two. That's why I do think this year,

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<v Speaker 2>after the tariff tantrum came and went, it has some

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<v Speaker 2>twenty twenty one vibes.

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<v Speaker 1>So joining us to talk about the Triple Crown Todd Son,

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<v Speaker 1>He's a senior ETF fund and technical strategist with Stratigis Securities.

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<v Speaker 1>And Katie Greifeld, processor reporter with Bloomberg News as well

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<v Speaker 1>as the co host of Money Stuff and I'll so

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<v Speaker 1>like a TV.

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<v Speaker 3>Phenomen the close etf IQ all of it.

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<v Speaker 1>This time on Trillions Triple Crown. Todd, Katie, welcome back

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<v Speaker 1>to Trillions.

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<v Speaker 4>This is my super Bowl. I appreciate being here.

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<v Speaker 1>Super Bowl Triple Crown. We got a lot going on.

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<v Speaker 3>I am thrilled for the opportunity, though I will say

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<v Speaker 3>I thought we were going to be talking about horses,

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<v Speaker 3>so well, a little bit.

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<v Speaker 1>Of a I've getten the perfect segue. Well, hold on,

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<v Speaker 1>can we start every every triple crown has a horse's name, right,

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<v Speaker 1>Like twenty twenty one would should have had a horse's name.

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<v Speaker 1>If twenty twenty five had a horse, what would you

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<v Speaker 1>name it?

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<v Speaker 3>Oh? My god, Joel, I need like seven seconds.

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<v Speaker 2>Of gena di Gen. The Vanguardians are always there, but

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<v Speaker 2>this year the Digen's really showed up.

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<v Speaker 1>I mean Degen, the horse.

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<v Speaker 4>I think Degen is perfect.

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<v Speaker 1>Hey, all right, By the.

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<v Speaker 2>Way, speaking of horses, can we just take one quick

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<v Speaker 2>little personal note here and talk about Katie's neck tattoo?

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<v Speaker 2>Oh my god, So she got a neck tattoo. Can

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<v Speaker 2>you tell us the story behind this? Because I am intrigued?

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<v Speaker 2>Just really, I know horses are involved.

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<v Speaker 3>Yeah, really quick. I had a pony named Batman from

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<v Speaker 3>my parents. Bought him when I was eleven, which is crazy.

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<v Speaker 3>And he passed away this past May, the day before

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<v Speaker 3>my thirty second birthday. So that was a long term relationship.

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<v Speaker 3>That horse was like a brother. So I always knew

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<v Speaker 3>I was going to get the bat signal once he

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<v Speaker 3>left this earth.

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<v Speaker 1>But and you actually got a neck tattoo.

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<v Speaker 3>I did, but it's hidden. You'll never see it on TV.

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<v Speaker 3>You'll only hear about it on this podcast and maybe

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<v Speaker 3>money stuff and maybe on my Twitter.

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<v Speaker 2>Where's your tattoo?

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<v Speaker 1>I'm in free? Okay? So this was the DJ far.

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<v Speaker 2>This was far I could I could see midlife crisis

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<v Speaker 2>creeping up sometimes since.

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<v Speaker 1>Yeah, where's gonna like skip that one? Okay? So let's

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<v Speaker 1>start with launches. How significant you said double digits for everything?

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<v Speaker 1>Like how how many launches were there so far? Obviously

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<v Speaker 1>there could be more between it on the end of

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<v Speaker 1>the year.

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<v Speaker 2>We're around nine hundred and thirty launches this year with

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<v Speaker 2>four weeks to go. Now, last year the record was

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<v Speaker 2>I think seven hundred and ten seven to twenty, but

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<v Speaker 2>the record before that was like five hundred and fifty,

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<v Speaker 2>So we're probably gonna double the five fifty record, which

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<v Speaker 2>was only two years ago. Whether we get to the

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<v Speaker 2>reason we could get there's an outside shot. There's a

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<v Speaker 2>bunch of three x and five xctfs that were filed,

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<v Speaker 2>like I'm talking like four hundred of them, and they

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<v Speaker 2>do come due maybe in December. I don't think the

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<v Speaker 2>SEC is gonna allow them, but if they did, we're

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<v Speaker 2>talking like it could be a couple hundred five X. Yeah,

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<v Speaker 2>I know that they're gonna they love to push the

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<v Speaker 2>envelope in this industry. They feel like they have a

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<v Speaker 2>workaround where they can use swaps plus options to kind

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<v Speaker 2>of like get around this sort of because you're not

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<v Speaker 2>allowed to have three xs in a ETF. I think

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<v Speaker 2>the SEC is not going to allow any of that.

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<v Speaker 2>We'll see, but if if they did, that could be

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<v Speaker 2>like dozens and dozens, if not one hundred, in short

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<v Speaker 2>order because they're all in this like major competition to

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<v Speaker 2>get out because none of them. You got to be

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<v Speaker 2>first to market in the leverage area to have like

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<v Speaker 2>the most of the assets. The other thing is the

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<v Speaker 2>ETF share class, although that's probably going to get pushed

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<v Speaker 2>more into twenty twenty six. Even DFA, who I think

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<v Speaker 2>will be first, is probably not going to launch this year.

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<v Speaker 2>So we're looking at probably anywhere between one thousand and

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<v Speaker 2>like eleven fifty I would say, when all the dust settles.

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<v Speaker 2>So that's probably what a sixty seventy percent increase over

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<v Speaker 2>last year's record.

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<v Speaker 1>Todd How successful will those launches be, I.

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<v Speaker 4>Think it depends on what you're looking at. Going back

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<v Speaker 4>to DIGEN, leverage was a huge part of this year.

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<v Speaker 4>Right There's been one out of every four maybe a

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<v Speaker 4>third of launches have been involved leverage, right, and part

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<v Speaker 4>of this is a single stock leverage space. So this

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<v Speaker 4>year you've had over two hundred of those involving single

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<v Speaker 4>stock leverage. And I think the interesting part is you're

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<v Speaker 4>just we're just throwing stuff at the wall. You started

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<v Speaker 4>with blue chip companies Tesla and Video few years ago,

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<v Speaker 4>and now we're just going for anything sub ten billion

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<v Speaker 4>that might catch fire. So back to your question how

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<v Speaker 4>successful they are, A lot of them are at risk

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<v Speaker 4>of closure if the actual equing market does decline like

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<v Speaker 4>a twenty twenty two. I think a lot of them

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<v Speaker 4>are gonna close. But they have fully really contributed to that,

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<v Speaker 4>to that launches aspect, and Eric mentioned the three x

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<v Speaker 4>five x potential. Man, this thing's not slowing down.

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<v Speaker 2>And these these two x stockyt has charge one hundred

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<v Speaker 2>basis points, so all you need is like one hit

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<v Speaker 2>to be set for life. And so it's almost like

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<v Speaker 2>a lottery system for the issuers because they just get

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<v Speaker 2>one hit, they're good. And what I found interesting is

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<v Speaker 2>I get Tesla and Navidio two X being big hits. Okay, fine,

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<v Speaker 2>but there's stuff that gets put out that I've never

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<v Speaker 2>heard of the stock droll. I'm like, I have to

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<v Speaker 2>like google it, and I'm like, it's some random quantum

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<v Speaker 2>stock that is like a small cap, and all of

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<v Speaker 2>a sudden, I look up the things trading like twenty

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<v Speaker 2>thirty million a day. It's got one hundred million, and

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<v Speaker 2>so you even got mid range hits. I wouldn't call

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<v Speaker 2>it a blockbuster, but there's a lot of appetite, and

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<v Speaker 2>so the industry is feeding the digens because the digens

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<v Speaker 2>are hungry.

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<v Speaker 3>I will say, I mean to Todd's point, we'll see

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<v Speaker 3>if this turns into closures. It's also going to be

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<v Speaker 3>interesting if we do get into the really highly leveraged

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<v Speaker 3>stuff three times five times, whether or not those funds

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<v Speaker 3>will eventually be closed or whether they're going to implode

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<v Speaker 3>in some way, because I think that was one of

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<v Speaker 3>the more interesting tales of the past couple months that

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<v Speaker 3>you had that European listed three times AMD product. There

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<v Speaker 3>was a single day where AMD announced some partnership. I

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<v Speaker 3>think it was with open Ai. It feels like everything

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<v Speaker 3>is with open Ai.

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<v Speaker 1>That's the circular financing.

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<v Speaker 2>It's very circular.

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<v Speaker 3>Yeah, but it was an inverse AMD fund right, and

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<v Speaker 3>it AMD surge double digits and this fund had to close,

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<v Speaker 3>so that's certainly going to be fun to watch. The

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<v Speaker 3>other thing I would add to this conversation is, you know,

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<v Speaker 3>there's a lot of these single stock funds that are launching.

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<v Speaker 3>That probably explains the high number of new funds coming

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<v Speaker 3>to market. There's also a lot of new issuers who

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<v Speaker 3>are coming to market as well, who are behind these funds.

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<v Speaker 3>I know there's a Bloomberg Intelligence stat that I think

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<v Speaker 3>there's sixty new ETF firms that have entered the industry

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<v Speaker 3>over the past two years, which is also pretty stunning.

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<v Speaker 2>Yeah, and now there's I think there's three hundred total

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<v Speaker 2>firms and six hundred brands. One quick thing on the

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<v Speaker 2>on the leverage Ethnosius to this study on my team

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<v Speaker 2>that found that if they put the three X and

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<v Speaker 2>forget forget five x, just three x. If they do

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<v Speaker 2>all these stocks and three x, there is going to

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<v Speaker 2>be an implosion like every other week, because a lot

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<v Speaker 2>of them go up thirty three percent or down thirty

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<v Speaker 2>three percent pretty regularly. What's also interesting about the negative

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<v Speaker 2>three x AMD in Europe is almost all of these

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<v Speaker 2>leverage ETFs are launching are long like It's almost like

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<v Speaker 2>a nine to one or ten to one long to short. However,

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<v Speaker 2>in that little pullback we had like two or three

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<v Speaker 2>weeks ago, everybody freaked out about it was like four

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<v Speaker 2>percent from all time highs, and people are ready to like,

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<v Speaker 2>you know it, call it the years over. They saw

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<v Speaker 2>some launches of inverse of these quantum because people are like,

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<v Speaker 2>oh wait, we forgot things can go down. So some

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<v Speaker 2>of these launches, they're probably gonna put the inverse out

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<v Speaker 2>so you can bet the other way. Now there's inverse

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<v Speaker 2>and long. I think that does increase the likelihood of

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<v Speaker 2>a couple of terminations. However, I Ehan and I talk

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<v Speaker 2>about this all the time. We're like, we don't think

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<v Speaker 2>the degends care. You know that scene in Mad Max

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<v Speaker 2>Fury Road. They're just like cruising along and like one

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<v Speaker 2>of the cars just wipes out, and nobody they just

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<v Speaker 2>look behind them and they just keep going like nobody

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<v Speaker 2>really cares. They just keep driving. That to me is

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<v Speaker 2>what I think this will feel like. If we have

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<v Speaker 2>an implosion, like if the Granite Chair is something has

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<v Speaker 2>to close, they'll just go, oh, that's a shame, and

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<v Speaker 2>they'll just keep degending as we go forward.

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<v Speaker 4>It's a big portion of the numbers.

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<v Speaker 2>The media will be like, oh my god, you know, implosion,

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<v Speaker 2>I get, but I don't think the users care. They're

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<v Speaker 2>just like whatever, onto the next one. Classic media, Well,

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<v Speaker 2>come on, termination, implosions pretty good. Yeah, I know all these.

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<v Speaker 3>Fun words, we don't usually get to use them.

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<v Speaker 1>By the way, just to bring it back to ponies, Yeah,

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<v Speaker 1>to be a triple Crown you gotta to be a

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<v Speaker 1>triple crown winner. You gotta win a the Kentucky Derby,

0:11:25.360 --> 0:11:30.120
<v Speaker 1>be the Preakness, and see the Belmont, which is launches.

0:11:30.440 --> 0:11:32.120
<v Speaker 1>Is that the Derby?

0:11:32.200 --> 0:11:34.920
<v Speaker 2>To me, the Kentucky Derby would be flows. That's the

0:11:34.920 --> 0:11:38.560
<v Speaker 2>most important because that's that is net new cash coming in.

0:11:38.640 --> 0:11:40.080
<v Speaker 2>That's that's votes.

0:11:40.200 --> 0:11:42.679
<v Speaker 1>Okay, so we've messed up our order already, but let's

0:11:42.679 --> 0:11:44.360
<v Speaker 1>go ahead. Let's start talking about flows.

0:11:45.200 --> 0:11:48.640
<v Speaker 2>The flows this year droll one point two four trillion

0:11:49.559 --> 0:11:51.960
<v Speaker 2>with a T and there're still a month ago and

0:11:52.520 --> 0:11:56.600
<v Speaker 2>podcast about this. I think they'll see sixty billion in December.

0:11:56.600 --> 0:11:59.439
<v Speaker 2>That's about the monthly haul lately, and so I think

0:11:59.440 --> 0:12:01.440
<v Speaker 2>we're gonna end it one point three trillion. Now, that'll

0:12:01.440 --> 0:12:04.000
<v Speaker 2>be two hundred billion over the record. The record last

0:12:04.040 --> 0:12:06.160
<v Speaker 2>year is one point one trillion, and again that was

0:12:06.360 --> 0:12:08.880
<v Speaker 2>that was the record, Like it's just record after record.

0:12:09.559 --> 0:12:14.400
<v Speaker 2>When we look at that number, it's enormous. If I

0:12:14.480 --> 0:12:18.720
<v Speaker 2>take you over to mutual funds collectively, I think they're

0:12:19.400 --> 0:12:23.600
<v Speaker 2>around negative seven hundred billion in outflows. So there's like

0:12:23.640 --> 0:12:25.680
<v Speaker 2>more money going to ETFs than leaving mutual funds. All

0:12:25.679 --> 0:12:27.960
<v Speaker 2>the equity side is worse. And if we look at

0:12:28.000 --> 0:12:30.600
<v Speaker 2>the number of ETFs that are taken in flows, we

0:12:30.679 --> 0:12:34.640
<v Speaker 2>are at three thousand, three hundred and seventy nine of

0:12:34.800 --> 0:12:38.200
<v Speaker 2>four thousand, seven hundred and sixty nine. So that's I mean,

0:12:38.440 --> 0:12:41.080
<v Speaker 2>the getting is good. I mean, everybody's getting bites. If

0:12:41.120 --> 0:12:43.320
<v Speaker 2>you're in that, if you're in that one thousand, that's

0:12:43.320 --> 0:12:45.280
<v Speaker 2>not you should probably just pack it up. I mean,

0:12:45.320 --> 0:12:48.760
<v Speaker 2>because if you can't catch fish in this environment, like

0:12:48.800 --> 0:12:51.080
<v Speaker 2>you are using the wrong bait, you're a bad fisherman.

0:12:51.160 --> 0:12:54.160
<v Speaker 1>You gotta go what jumps out to you in that category,

0:12:55.440 --> 0:12:56.079
<v Speaker 1>just the flows.

0:12:56.320 --> 0:12:58.920
<v Speaker 2>Yeah, I mean, first of all, vou one hundred and

0:12:58.960 --> 0:13:01.480
<v Speaker 2>twenty four billion, it has a real shot to get

0:13:01.480 --> 0:13:04.800
<v Speaker 2>to one forty one fifty that's also a record so

0:13:04.960 --> 0:13:08.319
<v Speaker 2>for a single year, and then IVV is right behind it.

0:13:09.240 --> 0:13:12.040
<v Speaker 2>I would say if anything was kind of shocking this

0:13:12.120 --> 0:13:14.680
<v Speaker 2>year would be the cash like ETFs did better ask

0:13:14.720 --> 0:13:18.400
<v Speaker 2>GOV the treasuries and gold GLD at nineteen billion, that

0:13:18.440 --> 0:13:23.480
<v Speaker 2>old dog, there's cheaper gold ETFs. So for that old warhorse,

0:13:23.559 --> 0:13:26.080
<v Speaker 2>to you know, I'm sticking with the horse teams.

0:13:26.080 --> 0:13:26.400
<v Speaker 3>I love this.

0:13:26.480 --> 0:13:29.320
<v Speaker 2>Yeah that for that to finish in eighth place is

0:13:29.320 --> 0:13:32.200
<v Speaker 2>pretty is pretty compelling this year. But to me, the

0:13:32.320 --> 0:13:36.520
<v Speaker 2>flows were summarized this year as Okay, i am not

0:13:36.720 --> 0:13:38.040
<v Speaker 2>going to try to time the market, so I'm going

0:13:38.080 --> 0:13:40.280
<v Speaker 2>to buy equities and I'm not going to let anything

0:13:40.320 --> 0:13:42.640
<v Speaker 2>scare me. Even during the tariff tantrum, the investors were

0:13:42.679 --> 0:13:45.760
<v Speaker 2>not scared. They're like, I'm buying equities. However, they did

0:13:46.520 --> 0:13:48.320
<v Speaker 2>want to get some protection on the side, so they

0:13:48.320 --> 0:13:51.240
<v Speaker 2>bought gold and treasuries, So we saw some safety dance

0:13:51.280 --> 0:13:54.560
<v Speaker 2>going on with those plus the equities, which for ETFs

0:13:54.600 --> 0:13:56.800
<v Speaker 2>is good because that means just they're buying everything pretty.

0:13:56.640 --> 0:13:59.880
<v Speaker 4>Much beta with the side of beltunas there we go.

0:14:00.520 --> 0:14:04.199
<v Speaker 2>Well, no, that would be like two x crypto, which

0:14:04.240 --> 0:14:05.360
<v Speaker 2>is also what was going on.

0:14:05.840 --> 0:14:08.040
<v Speaker 4>The One of the area that does stand out in

0:14:08.120 --> 0:14:12.559
<v Speaker 4>terms of inflows is a revival and thematic funds too, right,

0:14:12.800 --> 0:14:16.000
<v Speaker 4>nuclear power generation, I guess ai, if you want to

0:14:16.000 --> 0:14:20.040
<v Speaker 4>call it that without data centers, data, yeah, I guess

0:14:20.120 --> 0:14:23.680
<v Speaker 4>data centers too, without without really a massive participation from

0:14:23.760 --> 0:14:24.480
<v Speaker 4>from the ARC Funds.

0:14:24.520 --> 0:14:24.600
<v Speaker 3>Right.

0:14:24.600 --> 0:14:27.280
<v Speaker 4>I think back to twenty twenty one, the prior record

0:14:27.280 --> 0:14:32.040
<v Speaker 4>that was led by thematic funds. ARC did big business then,

0:14:32.520 --> 0:14:34.960
<v Speaker 4>and now you've owned it, owned the air, Yeah, they were.

0:14:35.000 --> 0:14:37.920
<v Speaker 4>They were the thematic player. Now that's really spread out across.

0:14:37.920 --> 0:14:40.120
<v Speaker 4>So Thematic Funds are back, I think as a compliment

0:14:41.120 --> 0:14:44.200
<v Speaker 4>to the voo the ivvs of the world too. So

0:14:44.240 --> 0:14:47.080
<v Speaker 4>that's pretty interesting to me. And then on the names

0:14:47.080 --> 0:14:50.680
<v Speaker 4>that haven't participated two areas. Maybe this is a twenty

0:14:50.680 --> 0:14:53.520
<v Speaker 4>twenty six story small caps, right, people gave up on

0:14:53.560 --> 0:14:54.080
<v Speaker 4>small caps.

0:14:55.360 --> 0:14:56.080
<v Speaker 2>Let's unpack that.

0:14:56.160 --> 0:14:57.440
<v Speaker 1>Hold on what's the other one?

0:14:57.760 --> 0:14:58.600
<v Speaker 4>Low volatility?

0:14:58.680 --> 0:14:59.960
<v Speaker 1>Okay, oh, okay factor.

0:15:02.520 --> 0:15:05.680
<v Speaker 2>I don't even know what to attack first, small caps.

0:15:05.800 --> 0:15:08.080
<v Speaker 2>I'm gonna tell I'm gonna give you the counter. Yeah,

0:15:08.160 --> 0:15:12.000
<v Speaker 2>these mag seven stocks and others. Anytime a company is

0:15:12.040 --> 0:15:15.000
<v Speaker 2>worth anything, now it just gets bought. It's like the

0:15:15.080 --> 0:15:17.160
<v Speaker 2>Lakers taking all the good players before they even go

0:15:17.200 --> 0:15:19.960
<v Speaker 2>to college, you know what I mean? So small caps

0:15:20.000 --> 0:15:23.720
<v Speaker 2>used to be a prospect area of like good companies

0:15:23.720 --> 0:15:26.960
<v Speaker 2>that just iPod and like they're rising stars. Well they

0:15:27.240 --> 0:15:29.720
<v Speaker 2>wait later to IPO until they're large caps. They skip

0:15:29.800 --> 0:15:32.480
<v Speaker 2>that area, and if they're worth anything, they get bought

0:15:32.520 --> 0:15:34.800
<v Speaker 2>by these big companies who the mag seven has acquired

0:15:34.840 --> 0:15:38.200
<v Speaker 2>almost nine hundred different companies. So isn't small caps really

0:15:38.200 --> 0:15:40.600
<v Speaker 2>just a dumping ground now instead of like a farm system.

0:15:40.800 --> 0:15:43.720
<v Speaker 4>They have a structural problem, right, these companies, as you said,

0:15:43.720 --> 0:15:46.200
<v Speaker 4>they either get acquired or once they IPO they're already

0:15:46.200 --> 0:15:49.480
<v Speaker 4>a large cap. It's interesting though, they've had a good

0:15:49.520 --> 0:15:51.720
<v Speaker 4>run here last eight months, probably because of the quantum

0:15:51.760 --> 0:15:54.480
<v Speaker 4>stuff and the Meme esque type funds which are basically

0:15:54.480 --> 0:15:57.280
<v Speaker 4>the top of the Russell two thousands, So maybe the

0:15:57.320 --> 0:15:58.240
<v Speaker 4>tune is changing.

0:15:58.920 --> 0:16:02.280
<v Speaker 1>Do midcaps even exist anymore? I just look in most

0:16:02.280 --> 0:16:02.760
<v Speaker 1>small caps.

0:16:02.840 --> 0:16:06.239
<v Speaker 3>Yeah, they definitely do. Though I hear so many beautiful

0:16:06.360 --> 0:16:09.360
<v Speaker 3>bowl cases built around small caps and also mid caps,

0:16:09.400 --> 0:16:12.280
<v Speaker 3>and I mean, to Eric's point, it seems like there's

0:16:12.320 --> 0:16:15.080
<v Speaker 3>been so many false dons. The supply problem though, that

0:16:15.120 --> 0:16:17.480
<v Speaker 3>you guys are talking about is really interesting that you

0:16:17.520 --> 0:16:19.760
<v Speaker 3>don't have these smaller companies coming to market, and it

0:16:19.760 --> 0:16:23.160
<v Speaker 3>feels like tech companies are the last true conglomerates in

0:16:23.240 --> 0:16:25.520
<v Speaker 3>terms of just buying everything up that looks promising.

0:16:26.160 --> 0:16:29.880
<v Speaker 2>If you aren't going to enforce antitrust laws, then there's

0:16:29.920 --> 0:16:32.920
<v Speaker 2>a secular change going on. Because I looked, you know,

0:16:33.000 --> 0:16:35.480
<v Speaker 2>GE was the last mega company to like run the

0:16:35.520 --> 0:16:38.320
<v Speaker 2>S and P five hundred, Like back in the two thousands,

0:16:38.360 --> 0:16:40.320
<v Speaker 2>Ge was like the biggest thought member the.

0:16:40.320 --> 0:16:42.680
<v Speaker 4>Jack Welsh It was fifty percent of the industrial sector.

0:16:42.760 --> 0:16:44.520
<v Speaker 2>Yeah, I mean it was. It was the Mag seven

0:16:44.560 --> 0:16:48.560
<v Speaker 2>of its day, right. It acquired seventy companies, which is

0:16:48.560 --> 0:16:52.960
<v Speaker 2>a lot. Google has acquired two fifty, Microsoft two fifty,

0:16:53.080 --> 0:16:56.840
<v Speaker 2>like these are another level and some of the companies

0:16:56.880 --> 0:17:01.240
<v Speaker 2>that are acquired are would be top fifty names otherwise.

0:17:01.280 --> 0:17:05.920
<v Speaker 2>So I think until they break up these companies, That's

0:17:05.960 --> 0:17:08.639
<v Speaker 2>why I'm like, if you don't own the Mag seven,

0:17:09.080 --> 0:17:11.959
<v Speaker 2>it's almost like you don't own small caps too in

0:17:12.000 --> 0:17:14.320
<v Speaker 2>a way, if you think about it from a certain

0:17:14.359 --> 0:17:17.080
<v Speaker 2>point of view. That's why this whole idea of like

0:17:17.160 --> 0:17:19.800
<v Speaker 2>cfaing the market, I just think it's bad news. You

0:17:19.840 --> 0:17:22.240
<v Speaker 2>got to think a little more like a degeneral momentum

0:17:22.320 --> 0:17:25.320
<v Speaker 2>trader and just ride it because it's not the same

0:17:25.359 --> 0:17:27.480
<v Speaker 2>as it was I don't And I know that's like

0:17:27.520 --> 0:17:31.680
<v Speaker 2>famous last words. Things do revert, but especially.

0:17:31.240 --> 0:17:33.800
<v Speaker 3>If we're comparing this to twenty twenty one and twenty

0:17:33.840 --> 0:17:37.040
<v Speaker 3>twenty two, we all remember was a very dark year.

0:17:37.280 --> 0:17:40.679
<v Speaker 2>However, in twenty twenty two the FED raise rates and

0:17:40.760 --> 0:17:42.240
<v Speaker 2>like that that was like crack. That was like the

0:17:42.280 --> 0:17:44.840
<v Speaker 2>cop showing up at the party. It's over right, take

0:17:44.840 --> 0:17:45.560
<v Speaker 2>away the punch bowl.

0:17:45.600 --> 0:17:47.000
<v Speaker 3>Now we're all drinking age.

0:17:47.240 --> 0:17:50.880
<v Speaker 2>Is gonna it's gonna nominate some Yes, man, we could

0:17:50.880 --> 0:17:53.399
<v Speaker 2>have negative rates this time next year. I mean remember

0:17:53.400 --> 0:17:57.240
<v Speaker 2>that they might. They might give you money. So it's

0:17:57.280 --> 0:17:59.760
<v Speaker 2>a it's not twenty twenty two next year. Unless there's

0:17:59.760 --> 0:18:01.119
<v Speaker 2>some swan we're not envisioning.

0:18:01.160 --> 0:18:02.560
<v Speaker 1>We'll see though. Yeah, do you want to take a

0:18:02.560 --> 0:18:05.479
<v Speaker 1>flamethrower to the lowvall category? Yeah?

0:18:05.520 --> 0:18:10.840
<v Speaker 2>So Athanasios wrote this great note that buffer ETFs killed

0:18:10.840 --> 0:18:11.560
<v Speaker 2>the LOWVALL star.

0:18:11.880 --> 0:18:14.840
<v Speaker 4>I agree with that totally. Okay, So they have a

0:18:14.840 --> 0:18:18.480
<v Speaker 4>proliferation of other options problem and you just haven't needed

0:18:18.480 --> 0:18:22.200
<v Speaker 4>them either. Right outside of April, there's been no reason

0:18:22.200 --> 0:18:24.520
<v Speaker 4>to own low voll defensive type strategies.

0:18:25.440 --> 0:18:28.960
<v Speaker 2>I mean, I just think buffers are more guaranteed. It's

0:18:28.960 --> 0:18:32.679
<v Speaker 2>not guessing. It's like you know when you do that

0:18:32.720 --> 0:18:35.640
<v Speaker 2>machine where you get the football helmet or the piece

0:18:35.640 --> 0:18:38.080
<v Speaker 2>of candy from the from the quarter machine. Remember back

0:18:38.119 --> 0:18:40.320
<v Speaker 2>in the day, You're like, I don't know what I'm

0:18:40.320 --> 0:18:42.919
<v Speaker 2>gonna get. Yeah, that's more like lowvall. It'll probably go

0:18:42.960 --> 0:18:47.200
<v Speaker 2>down somewhat less. Whereas the buffers they lock in your performance.

0:18:47.240 --> 0:18:49.159
<v Speaker 2>And I think if you're older with a lot of

0:18:49.200 --> 0:18:52.080
<v Speaker 2>money on the line, you'd rather have that guarantee than

0:18:52.160 --> 0:18:53.720
<v Speaker 2>just like wing it with lowvall.

0:18:53.520 --> 0:18:56.560
<v Speaker 3>A defined outcome if you will exactly.

0:18:56.359 --> 0:18:58.920
<v Speaker 4>And keep in mind you get three and a half

0:18:58.960 --> 0:19:02.919
<v Speaker 4>to four percent on treasury bills ETFs. Right, why am

0:19:02.960 --> 0:19:05.359
<v Speaker 4>I going to own a low VOLLEYTF that I'm yielding

0:19:05.440 --> 0:19:07.000
<v Speaker 4>less and I'm also taking equity risk.

0:19:08.240 --> 0:19:09.119
<v Speaker 2>They're in a bad spot.

0:19:09.400 --> 0:19:11.560
<v Speaker 4>Yeah, I just think it's interesting that they them and

0:19:11.600 --> 0:19:14.480
<v Speaker 4>small kins have just entirely left, you know, left for dead.

0:19:14.640 --> 0:19:16.560
<v Speaker 2>Well when you're in those are the reasons, though, I

0:19:16.600 --> 0:19:18.920
<v Speaker 2>mean there are good reasons. They're not market reasons. They're

0:19:18.960 --> 0:19:20.160
<v Speaker 2>more structural in it in a way.

0:19:20.440 --> 0:19:29.040
<v Speaker 4>Right, I'd like to.

0:19:29.000 --> 0:19:31.000
<v Speaker 1>Bring it back to ponies again, Yeah, thank you, which

0:19:31.080 --> 0:19:35.320
<v Speaker 1>is if you've won the derby and you've won the Preakness.

0:19:36.000 --> 0:19:39.920
<v Speaker 1>What is the Belmont volume? So let's talk about.

0:19:39.920 --> 0:19:43.560
<v Speaker 2>Yeah, ETFs are going to trade. ETFs are going to

0:19:43.600 --> 0:19:46.280
<v Speaker 2>trade in the neighborhood of sixty trillion dollars worth of

0:19:46.280 --> 0:19:46.880
<v Speaker 2>shares this year.

0:19:47.119 --> 0:19:47.679
<v Speaker 1>Yeah.

0:19:47.760 --> 0:19:50.600
<v Speaker 2>Right now they're at fifty three point five. The old

0:19:50.680 --> 0:19:53.040
<v Speaker 2>record was in twenty twenty two, right when hell was

0:19:53.080 --> 0:19:57.720
<v Speaker 2>breaking loose, at forty seven trillion, so third more. Yeah,

0:19:57.840 --> 0:20:02.400
<v Speaker 2>and every category is up, like fixed income, equity, come,

0:20:02.560 --> 0:20:05.320
<v Speaker 2>I mean, everything is way higher than it was. So

0:20:06.040 --> 0:20:08.480
<v Speaker 2>it's not just like one thing. I will say the

0:20:08.520 --> 0:20:12.080
<v Speaker 2>degend factor. All those two xttfs they're they're they're like

0:20:12.160 --> 0:20:14.800
<v Speaker 2>born to trade, so like they definitely had a little kick.

0:20:15.200 --> 0:20:17.399
<v Speaker 2>But I just think the reason this number is higher

0:20:17.480 --> 0:20:21.080
<v Speaker 2>is because of the flows, which attract more issuers as

0:20:21.160 --> 0:20:24.240
<v Speaker 2>Katie mentioned. And if you just have more products and

0:20:24.320 --> 0:20:26.920
<v Speaker 2>more volume and more like big legacy firms trying to

0:20:26.960 --> 0:20:30.040
<v Speaker 2>push through ETFs, you just have a bigger tent and

0:20:30.080 --> 0:20:32.280
<v Speaker 2>it's more popular. So some of this is just the

0:20:32.320 --> 0:20:35.040
<v Speaker 2>expansion of ETFs. I think the degend bit helps a

0:20:35.080 --> 0:20:37.840
<v Speaker 2>little bit because people love trading. And I also think

0:20:37.880 --> 0:20:40.640
<v Speaker 2>that honestly, fifty three trillion isn't what it used to be. Droll,

0:20:41.480 --> 0:20:46.000
<v Speaker 2>you know, so yeah, I mean the fifty three trillion

0:20:46.119 --> 0:20:49.879
<v Speaker 2>today is like ten billion ten years ago. Just kidding,

0:20:50.040 --> 0:20:52.000
<v Speaker 2>it's not that crazy. But like you ever noticed, like

0:20:52.080 --> 0:20:54.800
<v Speaker 2>numbers are just like they're just like this brings it

0:20:54.840 --> 0:20:55.359
<v Speaker 2>back to like.

0:20:55.320 --> 0:20:58.239
<v Speaker 1>Could you draw a direct line between the number of

0:20:58.480 --> 0:21:01.040
<v Speaker 1>leverage gtfs and that volume? Is that? Yeah? I mean

0:21:01.040 --> 0:21:02.960
<v Speaker 1>I had all these leverage dtfs come out.

0:21:02.960 --> 0:21:06.240
<v Speaker 4>That's the trajectory of levered volume, which is either single

0:21:06.240 --> 0:21:10.440
<v Speaker 4>stock or the index based ones, is slowly been climbing. Yeah,

0:21:10.480 --> 0:21:12.280
<v Speaker 4>and that's just because you're in a bull market, and

0:21:12.320 --> 0:21:14.360
<v Speaker 4>so people like to add on leverage, and whenever there's

0:21:14.359 --> 0:21:18.400
<v Speaker 4>a down draft, you see the inverse volume spike. But

0:21:18.440 --> 0:21:22.639
<v Speaker 4>that usage rate has definitely climbed. You think about you know,

0:21:22.920 --> 0:21:26.119
<v Speaker 4>Eric and I we always talk sports. It's a player

0:21:26.119 --> 0:21:28.840
<v Speaker 4>that's being constantly more involved. You can stick with the

0:21:28.880 --> 0:21:34.440
<v Speaker 4>horse metaphor or a horse jockey, jockey jockey. He's using

0:21:34.440 --> 0:21:35.320
<v Speaker 4>all different horses.

0:21:35.920 --> 0:21:38.919
<v Speaker 2>So I can tell you five trillion, So ten percent

0:21:39.000 --> 0:21:41.760
<v Speaker 2>of the volume is leverage, which is a lot because

0:21:41.760 --> 0:21:43.800
<v Speaker 2>they don't make up leverage makes up one percent of

0:21:43.840 --> 0:21:46.840
<v Speaker 2>the assets, ten percent of the volume, which is good

0:21:46.840 --> 0:21:48.480
<v Speaker 2>because you don't want people holding the stuff, you want

0:21:48.480 --> 0:21:49.119
<v Speaker 2>them to trade it.

0:21:49.680 --> 0:21:53.719
<v Speaker 4>The other interesting aspect is there's other corners that will

0:21:53.760 --> 0:21:56.040
<v Speaker 4>pop up every now and then outside of equity and leverage,

0:21:56.080 --> 0:21:59.800
<v Speaker 4>like gold. Remember gold, probably six seven weeks ago, gld

0:21:59.920 --> 0:22:04.720
<v Speaker 4>was doing massive volume and GLDM silver the whole precious

0:22:04.760 --> 0:22:08.320
<v Speaker 4>metal spectrum that also contributes to that tally. So what's

0:22:08.359 --> 0:22:12.280
<v Speaker 4>happening is when someone needs exposure, whether it's long, short

0:22:12.720 --> 0:22:14.680
<v Speaker 4>or an adjustment, you're seeing them go to ETFs more

0:22:14.720 --> 0:22:16.240
<v Speaker 4>and more and more, which I think is great for

0:22:16.280 --> 0:22:18.680
<v Speaker 4>the industry. But every now and then you see an

0:22:18.680 --> 0:22:20.640
<v Speaker 4>ETF that a random one pop up in the top

0:22:20.640 --> 0:22:21.679
<v Speaker 4>five to ten most traded.

0:22:22.080 --> 0:22:23.960
<v Speaker 2>The other thing is a lot of this volumes coming

0:22:24.000 --> 0:22:26.360
<v Speaker 2>from overseas. I just traveled the world this year pretty much,

0:22:26.359 --> 0:22:29.840
<v Speaker 2>and the volume isn't growing as fast as you think

0:22:29.840 --> 0:22:33.280
<v Speaker 2>it would overseas. If you are a pension fund in Japan,

0:22:33.359 --> 0:22:37.280
<v Speaker 2>let's say you might use EWJ over your own homegrown

0:22:37.400 --> 0:22:41.000
<v Speaker 2>Japan ETF, which is weird, right, But these institutions, the

0:22:41.000 --> 0:22:44.879
<v Speaker 2>bigger you are, the more you require deep liquidity. So

0:22:45.920 --> 0:22:48.760
<v Speaker 2>the US is kind of like a vampire sucking liquidity

0:22:48.800 --> 0:22:52.120
<v Speaker 2>from all over the world, and it's unfortunate, and there's

0:22:52.160 --> 0:22:54.000
<v Speaker 2>certain ways these countries are trying to fight back, but

0:22:54.040 --> 0:22:56.639
<v Speaker 2>it's hard because it's just tough. You put out of

0:22:56.680 --> 0:22:58.960
<v Speaker 2>like a gold ETF in your country and then this

0:22:59.040 --> 0:23:01.560
<v Speaker 2>institution is like, well, GLD trays like four billion a day,

0:23:01.880 --> 0:23:05.200
<v Speaker 2>you trade like ten million a day if that, Yeah,

0:23:05.280 --> 0:23:07.600
<v Speaker 2>and they don't want to they're gonna be. They're gonna

0:23:07.600 --> 0:23:09.720
<v Speaker 2>they're gonna put a forty million position on They're obviously

0:23:09.720 --> 0:23:11.080
<v Speaker 2>going to go to the more liquid one.

0:23:11.280 --> 0:23:13.960
<v Speaker 3>You're seeing that in listings overall when it comes to

0:23:14.240 --> 0:23:16.960
<v Speaker 3>companies as well, that people are listing their companies in

0:23:17.040 --> 0:23:19.600
<v Speaker 3>the US because that's where the liquidity is, that's where

0:23:19.640 --> 0:23:22.280
<v Speaker 3>the depth of capital markets is. And I feel like,

0:23:22.680 --> 0:23:25.320
<v Speaker 3>you know, this is a tentacle of that that you're

0:23:25.359 --> 0:23:28.520
<v Speaker 3>seeing the US becoming a vampire of sorts when it

0:23:28.520 --> 0:23:30.600
<v Speaker 3>comes to ETFs as well. But I do think that

0:23:30.880 --> 0:23:32.959
<v Speaker 3>Toddy make a good point that like the muscle memory

0:23:33.000 --> 0:23:36.280
<v Speaker 3>is just there now, especially in a time of crisis.

0:23:36.280 --> 0:23:39.080
<v Speaker 3>That's when you see spy volume spike. For example, people

0:23:39.600 --> 0:23:42.480
<v Speaker 3>have that blueprint down that the market is in turmoil.

0:23:42.840 --> 0:23:44.600
<v Speaker 3>I'm going to go to ETFs because I know I'm

0:23:44.640 --> 0:23:46.480
<v Speaker 3>going to get that exposure and it's probably going to

0:23:46.520 --> 0:23:49.600
<v Speaker 3>be fairly liquid, at least relative to my other options.

0:23:49.760 --> 0:23:51.400
<v Speaker 4>Absolutely, I mean the one inme we didn't talk about.

0:23:51.400 --> 0:23:54.800
<v Speaker 4>We's talking about leverage, but the growth of volume and

0:23:54.840 --> 0:23:58.719
<v Speaker 4>launches in other option related categories, drivetive categories, right, optioning,

0:23:58.760 --> 0:24:03.240
<v Speaker 4>come FX hedging, all that stuff too, that's definitely contributing

0:24:03.280 --> 0:24:04.720
<v Speaker 4>as well. I mean, the options market in terms of

0:24:04.840 --> 0:24:06.040
<v Speaker 4>activity is also exploded.

0:24:06.400 --> 0:24:09.880
<v Speaker 1>This has been a big year for options, Katie bring

0:24:09.960 --> 0:24:15.119
<v Speaker 1>us home, Yeah, home stretch of the triple crown. What

0:24:15.160 --> 0:24:16.440
<v Speaker 1>do you make of all this and what do you

0:24:16.480 --> 0:24:17.879
<v Speaker 1>think twenty twenty six is going to look like?

0:24:18.000 --> 0:24:20.160
<v Speaker 3>I do think it's interesting that we haven't talked about

0:24:20.240 --> 0:24:24.040
<v Speaker 3>active really at all. I mean, sort of through talking

0:24:24.080 --> 0:24:28.600
<v Speaker 3>about all of these options based ETFs, these single stock ETFs,

0:24:28.600 --> 0:24:32.199
<v Speaker 3>those count as active in terms of classification, but they

0:24:32.200 --> 0:24:35.159
<v Speaker 3>aren't traditional stock picking. But it feels like that was

0:24:35.200 --> 0:24:37.800
<v Speaker 3>another big story in twenty twenty five, It was the

0:24:37.880 --> 0:24:41.240
<v Speaker 3>story in twenty twenty four, and I have to imagine

0:24:41.280 --> 0:24:43.240
<v Speaker 3>it'll be a big part of the story in twenty

0:24:43.280 --> 0:24:44.080
<v Speaker 3>twenty six as well.

0:24:44.160 --> 0:24:46.680
<v Speaker 1>Well. And when you think about that, what was it sixty?

0:24:47.160 --> 0:24:49.679
<v Speaker 1>Was it sixty? New issuers? Like, where's the white space here?

0:24:49.720 --> 0:24:51.600
<v Speaker 1>It's got to be mostly active.

0:24:51.840 --> 0:24:55.640
<v Speaker 3>Yeah, especially when you think of share classes actually arriving

0:24:55.880 --> 0:24:58.320
<v Speaker 3>in twenty twenty six. I think that a lot of

0:24:58.359 --> 0:25:03.280
<v Speaker 3>your traditional mutual function with their mutual fund lineups, probably

0:25:03.320 --> 0:25:05.760
<v Speaker 3>a portion of which is active or going to try

0:25:05.760 --> 0:25:07.399
<v Speaker 3>to grab that ETF lifeline.

0:25:08.160 --> 0:25:12.280
<v Speaker 4>Don I think if there are more cuts to interest rates,

0:25:12.600 --> 0:25:14.520
<v Speaker 4>perhaps there are down the line. I would keep an

0:25:14.520 --> 0:25:16.720
<v Speaker 4>eye on the seven trillion in money market assets, not

0:25:16.800 --> 0:25:19.919
<v Speaker 4>that those are gonna go to stocks, but as Katie mentioned,

0:25:19.960 --> 0:25:22.640
<v Speaker 4>active and an active fixed income because you're gonn want

0:25:22.640 --> 0:25:24.040
<v Speaker 4>to get yield somewhere if you're not getting in from

0:25:24.040 --> 0:25:26.640
<v Speaker 4>money market funds, and ETFs are the next best way

0:25:26.680 --> 0:25:27.000
<v Speaker 4>to play that.

0:25:27.600 --> 0:25:30.960
<v Speaker 2>Also, the ETF share class, if that comes out again,

0:25:31.040 --> 0:25:35.439
<v Speaker 2>you're inviting the fox into the henhouse because these clients

0:25:35.480 --> 0:25:37.800
<v Speaker 2>who are sitting in this mutual fund, which again it's

0:25:37.800 --> 0:25:42.280
<v Speaker 2>like owning a compact disc in terms of technology, they're

0:25:42.280 --> 0:25:44.159
<v Speaker 2>gonna want to transfer over to the ETF class. And

0:25:44.200 --> 0:25:46.439
<v Speaker 2>now if they can do it with no text consequence,

0:25:47.080 --> 0:25:51.040
<v Speaker 2>this could be a real boon for ETF flows. This

0:25:51.200 --> 0:25:54.400
<v Speaker 2>isn't the same as organic sentiment. When you see real

0:25:54.440 --> 0:25:58.160
<v Speaker 2>true organic sentiment like a GLD this year, or you know,

0:25:58.400 --> 0:26:02.840
<v Speaker 2>like VOU, it's interesting. Some of this BYOA sentiment where

0:26:02.840 --> 0:26:05.919
<v Speaker 2>it comes over isn't quite as interesting. But to nerds

0:26:05.960 --> 0:26:08.320
<v Speaker 2>and like people follow in the industry, it's it's very important.

0:26:08.359 --> 0:26:11.320
<v Speaker 2>So there could be this drainage from mutual funds into

0:26:11.320 --> 0:26:14.080
<v Speaker 2>ETFs that simply are the legacy managers sort of like

0:26:14.119 --> 0:26:16.800
<v Speaker 2>slowly moving their clients over taking the little bit of

0:26:16.800 --> 0:26:19.920
<v Speaker 2>cannibalism hit because the ETFs won't charge quite as much

0:26:19.920 --> 0:26:22.159
<v Speaker 2>as they used to make, but it helps them like

0:26:22.320 --> 0:26:24.440
<v Speaker 2>be where the fish are biting now and like fight

0:26:24.480 --> 0:26:28.080
<v Speaker 2>another day. And this is something that I think will

0:26:28.200 --> 0:26:31.440
<v Speaker 2>drive flows and something that Katie wrote about with Capitol Group.

0:26:31.760 --> 0:26:34.280
<v Speaker 2>If you look at some of these legacy stock picking

0:26:34.320 --> 0:26:36.560
<v Speaker 2>firms from like that were really big in the nineties,

0:26:36.600 --> 0:26:39.320
<v Speaker 2>t ROW, Capitol Group, DFA, if you look at their

0:26:39.359 --> 0:26:41.800
<v Speaker 2>mutual funds, they see outflows. You look at their ETFs,

0:26:41.800 --> 0:26:43.960
<v Speaker 2>they all see inflows. Now, we can't do one for

0:26:44.000 --> 0:26:48.280
<v Speaker 2>one there, but clearly there's some cannibalization going on there,

0:26:48.880 --> 0:26:51.159
<v Speaker 2>and that I don't know is that active working or

0:26:51.200 --> 0:26:53.920
<v Speaker 2>is that just like the current clients of this active

0:26:53.920 --> 0:26:56.280
<v Speaker 2>shop are finally moving over to the new format that's

0:26:56.320 --> 0:27:01.880
<v Speaker 2>different than getting fresh bites. That's why a jetpyr or JPST.

0:27:02.720 --> 0:27:05.480
<v Speaker 2>When something is an organic hit, or even the bitcoin ETFs,

0:27:06.000 --> 0:27:08.240
<v Speaker 2>that's why it's so exciting, and we like grab it

0:27:08.280 --> 0:27:10.400
<v Speaker 2>like a dog on a bone because I'm like, it's

0:27:10.480 --> 0:27:12.879
<v Speaker 2>hard to do this. And by the way, can we

0:27:12.920 --> 0:27:14.399
<v Speaker 2>just I want to cover one of the speaking of

0:27:14.480 --> 0:27:19.800
<v Speaker 2>organic hits, this guy Bruce Bond. This this billionaire now

0:27:20.040 --> 0:27:20.840
<v Speaker 2>I guess he is.

0:27:21.160 --> 0:27:22.000
<v Speaker 4>He's a billionaire.

0:27:22.080 --> 0:27:25.119
<v Speaker 2>This guy he built up power shares sold to Investco

0:27:25.760 --> 0:27:28.280
<v Speaker 2>and instead of just like going to retire in an island,

0:27:28.320 --> 0:27:30.760
<v Speaker 2>he grew another firm called Innovator, which made the Buffer

0:27:30.800 --> 0:27:34.919
<v Speaker 2>ETFs just sold it. Katie reported that he sold it

0:27:34.960 --> 0:27:38.840
<v Speaker 2>for two billion dollars. Can you tell us about this deal,

0:27:38.880 --> 0:27:44.439
<v Speaker 2>because to me, that's another organic hit that is hard. Yeah.

0:27:44.520 --> 0:27:46.520
<v Speaker 3>Well, it sort of loops back to what we were

0:27:46.520 --> 0:27:48.800
<v Speaker 3>talking about. With all these upstarts entering the industry, I

0:27:48.800 --> 0:27:52.919
<v Speaker 3>have to imagine the Bruce Bond model is kind of inspiring.

0:27:53.000 --> 0:27:55.040
<v Speaker 3>How you would want your career to play out if

0:27:55.040 --> 0:27:58.359
<v Speaker 3>you're one of these people with an ETF startup. The

0:27:58.359 --> 0:28:01.040
<v Speaker 3>fact that he built power shares, he sold that he

0:28:01.119 --> 0:28:04.160
<v Speaker 3>built Innovator just sold to Goldman for two billion dollars,

0:28:04.240 --> 0:28:09.720
<v Speaker 3>just identifying a need that people were going to desire

0:28:09.800 --> 0:28:12.800
<v Speaker 3>seeing what wasn't yet in the ETF wrapper. I mean,

0:28:12.840 --> 0:28:15.280
<v Speaker 3>structured products have been around for a long time, but

0:28:16.320 --> 0:28:18.280
<v Speaker 3>Innovator was one of the first to put that into

0:28:18.359 --> 0:28:20.760
<v Speaker 3>the ETF wrapper in a way that could be packaged

0:28:20.760 --> 0:28:25.439
<v Speaker 3>and sold and pitched to people. And it's interesting that

0:28:25.560 --> 0:28:30.360
<v Speaker 3>Goldman decided to buy Innovator versus try to build it

0:28:30.800 --> 0:28:34.200
<v Speaker 3>in house. They do have buffer ETFs, they have three,

0:28:34.280 --> 0:28:40.400
<v Speaker 3>i believe, with thirty million in assets, but opted instead

0:28:40.480 --> 0:28:43.200
<v Speaker 3>to buy Innovator, which is really an interesting move.

0:28:43.800 --> 0:28:46.640
<v Speaker 2>It is and Joel, ten years ago, if I had

0:28:46.680 --> 0:28:49.520
<v Speaker 2>told you an active manager is going to come out

0:28:49.880 --> 0:28:52.760
<v Speaker 2>with products to charge ninety basis points and they're going

0:28:52.840 --> 0:28:54.560
<v Speaker 2>to make a killing and they're going to see quarterly

0:28:54.600 --> 0:28:57.640
<v Speaker 2>flows break records every other year, I'm like, that's impossible.

0:28:57.680 --> 0:29:00.600
<v Speaker 2>We're in the Vanguardian era. It's impossible. But that's what

0:29:00.680 --> 0:29:05.640
<v Speaker 2>he did, and he did it by curing anxiety because

0:29:05.680 --> 0:29:08.560
<v Speaker 2>these boomers are all nervous as well. Because they made

0:29:08.560 --> 0:29:10.600
<v Speaker 2>a ton of money and they don't want to lose

0:29:10.600 --> 0:29:10.920
<v Speaker 2>at all.

0:29:11.000 --> 0:29:12.680
<v Speaker 1>It's not quite Dejon though, is it.

0:29:12.840 --> 0:29:16.040
<v Speaker 2>No? No opposite. This is if djens are looking for

0:29:16.160 --> 0:29:20.520
<v Speaker 2>like adrenaline, these boomers are looking to sleep at night. Yeah,

0:29:20.600 --> 0:29:22.520
<v Speaker 2>so they're like, I'll give you a bunch. I'll give

0:29:22.600 --> 0:29:25.240
<v Speaker 2>up a lot of upside if you cure my downside.

0:29:25.240 --> 0:29:27.480
<v Speaker 2>So I don't feel like worry about it. So Bruce

0:29:27.520 --> 0:29:31.680
<v Speaker 2>Bond these if you own the stock market and the

0:29:31.720 --> 0:29:34.400
<v Speaker 2>money market fund, some people say like it's is as

0:29:34.440 --> 0:29:38.520
<v Speaker 2>good as owning this long term. But the guarantee is powerful,

0:29:38.560 --> 0:29:41.080
<v Speaker 2>and I think the emotions and psychology of investors are

0:29:41.120 --> 0:29:43.400
<v Speaker 2>underlooked here. The other thing I will say is Goldman

0:29:43.600 --> 0:29:46.120
<v Speaker 2>has been pretty quiet since Brian Lake joined. Now, Brian

0:29:46.200 --> 0:29:49.080
<v Speaker 2>Lake is the driver of JEPY. I mean, he came

0:29:49.080 --> 0:29:51.040
<v Speaker 2>out with the two biggest active funds on the planet

0:29:51.240 --> 0:29:54.000
<v Speaker 2>and he went to Goldman and he like disappeared. Hadn't

0:29:54.000 --> 0:29:57.960
<v Speaker 2>heard from him in a while. This is interesting. I

0:29:58.000 --> 0:30:00.120
<v Speaker 2>feel we'll have some other big news from Goldman. But

0:30:00.160 --> 0:30:03.600
<v Speaker 2>get this, even with this acquisition, twenty eight billion dollar firm,

0:30:03.720 --> 0:30:07.920
<v Speaker 2>Goldman moved from seventeenth place to fifteenth place. Think about it.

0:30:07.920 --> 0:30:10.280
<v Speaker 2>You're Goldman Sachs, one of the biggest brands in the world.

0:30:10.440 --> 0:30:12.840
<v Speaker 2>You've been in the ETF market fifteen years. You just

0:30:12.920 --> 0:30:15.880
<v Speaker 2>bought a firm for two billion dollars and you still

0:30:15.880 --> 0:30:19.240
<v Speaker 2>a point five percent market share. That's how brutal this

0:30:19.320 --> 0:30:21.400
<v Speaker 2>industry is. Droll, and that's how big Vanguard and black

0:30:21.440 --> 0:30:24.600
<v Speaker 2>Rock are, by the way, I mean, it's just the

0:30:24.720 --> 0:30:27.040
<v Speaker 2>numbers are staggering. It's like when you look at like

0:30:27.200 --> 0:30:29.200
<v Speaker 2>the planets and you see like Earth and Neptune. They

0:30:29.280 --> 0:30:30.960
<v Speaker 2>put Jupiter on there and you're like, oh my god.

0:30:31.480 --> 0:30:35.520
<v Speaker 2>Like it's just another level of these big firms, and

0:30:35.600 --> 0:30:37.760
<v Speaker 2>it just shows you how tough this industry is. But

0:30:38.400 --> 0:30:41.479
<v Speaker 2>the reason it's so tough is because the products are

0:30:41.480 --> 0:30:44.720
<v Speaker 2>also good, are pretty competitive, and the investors like it.

0:30:44.760 --> 0:30:46.760
<v Speaker 2>So it's hell for issuers, heaven for investors.

0:30:48.160 --> 0:30:50.720
<v Speaker 4>Final thought, I mean, good job of you on that reporting, Katie.

0:30:51.720 --> 0:30:53.960
<v Speaker 4>It was a team effort and with Emily two right,

0:30:53.960 --> 0:30:54.240
<v Speaker 4>it was.

0:30:54.320 --> 0:30:56.680
<v Speaker 3>Me, Emily GRIFFEO and Todd Gillespie.

0:30:57.240 --> 0:31:00.600
<v Speaker 4>I think this is very bullish ETFs the go along

0:31:00.600 --> 0:31:02.480
<v Speaker 4>with the triple Crown. I'm very curious to see now

0:31:02.520 --> 0:31:05.600
<v Speaker 4>do other asset managers start looking to that mid to

0:31:05.720 --> 0:31:08.600
<v Speaker 4>lower tier for interesting issuers out there.

0:31:09.160 --> 0:31:10.800
<v Speaker 1>I think so Tony she's from.

0:31:10.960 --> 0:31:14.120
<v Speaker 2>I mean, we've long felt that the asset management industry

0:31:14.640 --> 0:31:16.880
<v Speaker 2>in ten twenty years from now will look like the airlines.

0:31:17.280 --> 0:31:20.360
<v Speaker 2>There'll be three gigantic brands owning seventy five percent of

0:31:20.400 --> 0:31:23.560
<v Speaker 2>all the assets, basically black Rock, Vanguard and State Street

0:31:23.560 --> 0:31:25.920
<v Speaker 2>plus like ten of the isshoers. And then they'll be

0:31:26.000 --> 0:31:29.720
<v Speaker 2>like real specialty niche like Alaska Air or like Costa

0:31:29.760 --> 0:31:30.200
<v Speaker 2>Rica Air.

0:31:30.280 --> 0:31:32.200
<v Speaker 1>Sounds like a bunch of large caps and small caps.

0:31:33.360 --> 0:31:35.080
<v Speaker 1>Oh see what I did there?

0:31:36.560 --> 0:31:38.240
<v Speaker 2>I don't know. I don't know if that was a zinger.

0:31:38.240 --> 0:31:41.360
<v Speaker 2>I'm not sure what that was all right, But all

0:31:41.360 --> 0:31:43.720
<v Speaker 2>I do know is consolidation is coming.

0:31:43.800 --> 0:31:47.640
<v Speaker 1>It has to, yep, exactly, Todd Katie, thanks for joining

0:31:47.680 --> 0:31:48.240
<v Speaker 1>us in Tricks.

0:31:48.520 --> 0:31:54.800
<v Speaker 4>Thanks thanks a lot, great to pet with the guys.

0:31:56.280 --> 0:31:58.760
<v Speaker 1>Thanks for listening to Tricks until next time. You can

0:31:58.800 --> 0:32:03.080
<v Speaker 1>find us on the Bloomberg terminal, Bloomberg dot com, Apple Podcasts, Spotify,

0:32:03.400 --> 0:32:05.680
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0:32:05.720 --> 0:32:08.760
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0:32:08.800 --> 0:32:12.680
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0:32:17.000 --> 0:32:19.640
<v Speaker 1>O Bye Boom Boo