1 00:00:04,000 --> 00:00:07,920 Speaker 1: Welcome to another electrifying episode of Possible Now. Today, I 2 00:00:08,000 --> 00:00:11,640 Speaker 1: have the absolute pleasure of introducing a true trailblazer in 3 00:00:11,680 --> 00:00:15,200 Speaker 1: the world of digital innovation, Nicola Mendelssohn, Head of the 4 00:00:15,240 --> 00:00:20,320 Speaker 1: Global Business Group at Meta. Nikola is not just a leader, 5 00:00:20,360 --> 00:00:23,840 Speaker 1: She's a visionary who has spent decades redefining the future 6 00:00:23,880 --> 00:00:28,680 Speaker 1: of advertising, digital strategy, and brand engagement. From shaping the 7 00:00:28,680 --> 00:00:32,279 Speaker 1: way businesses connect with audiences to driving some of the 8 00:00:32,320 --> 00:00:36,360 Speaker 1: most transformative shifts in the industry, her impact is undeniable. 9 00:00:36,760 --> 00:00:40,040 Speaker 1: Under her leadership, MITA has not only evolved, but set 10 00:00:40,080 --> 00:00:44,400 Speaker 1: the standard for innovation, storytelling, and human centric marketing on 11 00:00:44,440 --> 00:00:49,080 Speaker 1: a global scale. Beyond her groundbreaking work at Meta, Nicola 12 00:00:49,200 --> 00:00:53,560 Speaker 1: is a fierce advocate for female entrepreneurship and leadership, empowering 13 00:00:53,680 --> 00:00:57,720 Speaker 1: thousands of women through initiatives like hashtag she means business. 14 00:00:58,360 --> 00:01:03,200 Speaker 1: Her influence extends beyond corporate boardrooms. She's shaping the very 15 00:01:03,240 --> 00:01:07,400 Speaker 1: future of digital connectivity. So buckle up for an insightful 16 00:01:07,800 --> 00:01:12,480 Speaker 1: and inspiring conversation as we explore Nicola's journey, her bold 17 00:01:12,520 --> 00:01:14,920 Speaker 1: vision for the future, and what's next in the ever 18 00:01:15,040 --> 00:01:19,520 Speaker 1: evolving world of digital marketing. Nicola a very warm welcome. 19 00:01:19,880 --> 00:01:22,680 Speaker 2: Oh thank you, Christian. I'm not sure I recognize myself there, 20 00:01:22,680 --> 00:01:24,720 Speaker 2: but thank you for the lovely words. 21 00:01:24,920 --> 00:01:28,840 Speaker 1: I'm sure the audience will so. Nikola, You've had obviously 22 00:01:28,959 --> 00:01:31,959 Speaker 1: such an incredible career and there's so much more to come. 23 00:01:32,440 --> 00:01:36,240 Speaker 1: So to kick off our conversation today, what experiences from 24 00:01:36,440 --> 00:01:39,679 Speaker 1: your early life shape the leader you are today? Is 25 00:01:39,720 --> 00:01:43,720 Speaker 1: there maybe any tiny little secret which I don't know 26 00:01:43,800 --> 00:01:46,760 Speaker 1: yet or the audience don't know yet, which you are 27 00:01:46,840 --> 00:01:48,160 Speaker 1: able to share with us. 28 00:01:48,880 --> 00:01:52,200 Speaker 2: I've actually been reflecting on this recently because my children 29 00:01:52,200 --> 00:01:54,080 Speaker 2: are growing up. They're in the twenties now, and I 30 00:01:54,120 --> 00:01:56,320 Speaker 2: was reflecting on the fact that actually I've only ever 31 00:01:56,360 --> 00:01:59,760 Speaker 2: had four jobs by doing kind of the waitressing jobs 32 00:01:59,800 --> 00:02:02,200 Speaker 2: as you go through university, I've only had four jobs, 33 00:02:02,680 --> 00:02:05,440 Speaker 2: whereas my eldest child has already had four jobs. So 34 00:02:05,800 --> 00:02:07,480 Speaker 2: you know, we're in such an even that that of 35 00:02:07,520 --> 00:02:10,440 Speaker 2: itself is so different to where I think younger people 36 00:02:10,440 --> 00:02:13,760 Speaker 2: in Korea are today. Each job, I think has had 37 00:02:13,840 --> 00:02:18,920 Speaker 2: pivotal moments woven through them from a personal perspective and 38 00:02:18,960 --> 00:02:21,160 Speaker 2: also a professional perspective, because I think the things that 39 00:02:21,200 --> 00:02:23,520 Speaker 2: happen in your life obviously define what happens in your 40 00:02:23,520 --> 00:02:27,280 Speaker 2: work and vice versa as well. So my earliest job 41 00:02:27,320 --> 00:02:29,760 Speaker 2: was about actually moving from where I had grown up 42 00:02:29,800 --> 00:02:31,919 Speaker 2: in the north of England to actually working for Battle 43 00:02:31,960 --> 00:02:35,960 Speaker 2: Bogel Hagate at a really exciting time in advertising and 44 00:02:36,000 --> 00:02:38,800 Speaker 2: also a really exciting time for that company and the 45 00:02:38,840 --> 00:02:42,519 Speaker 2: outputs they were creating. You know, I had my own business, 46 00:02:43,240 --> 00:02:45,639 Speaker 2: so you know, going from a very big business to 47 00:02:45,680 --> 00:02:48,200 Speaker 2: a very small business where the whole team could literally 48 00:02:48,240 --> 00:02:51,120 Speaker 2: sit round one table, you know, to the queuing up 49 00:02:51,120 --> 00:02:53,760 Speaker 2: at the table at the shops to buy the computers 50 00:02:53,840 --> 00:02:58,560 Speaker 2: and organizing the catering ecce doing everything right, and then 51 00:02:58,720 --> 00:03:02,880 Speaker 2: ultimately to winning Matter nearly twelve years ago, or Facebook 52 00:03:02,919 --> 00:03:06,320 Speaker 2: as it was then. Yeah, each one of those experiences 53 00:03:06,720 --> 00:03:09,080 Speaker 2: changed my outlook, changed who I am as a person. 54 00:03:09,680 --> 00:03:11,960 Speaker 2: And intersperse that with the fact that, as I said, 55 00:03:12,480 --> 00:03:16,560 Speaker 2: four children along the way as well, probably is the 56 00:03:16,639 --> 00:03:19,240 Speaker 2: thing that define me the most is the person, the 57 00:03:19,360 --> 00:03:21,320 Speaker 2: human and the leader that I am today. 58 00:03:21,960 --> 00:03:24,640 Speaker 1: And well supportably obviously you felt that was always the 59 00:03:24,720 --> 00:03:27,640 Speaker 1: right decision for you to move from a smaller organization 60 00:03:27,680 --> 00:03:29,560 Speaker 1: to a bigger organization and what's the right time to 61 00:03:29,600 --> 00:03:33,080 Speaker 1: do it, and talking about this massive organization, not just 62 00:03:33,200 --> 00:03:36,600 Speaker 1: as meta as a as a whole corporate douct also 63 00:03:36,960 --> 00:03:39,880 Speaker 1: your responsibility, I mean your job TI ahead of global 64 00:03:39,880 --> 00:03:43,200 Speaker 1: business group. You run such a massive team and of 65 00:03:43,240 --> 00:03:46,080 Speaker 1: course business as well. By the way, how many markets 66 00:03:46,120 --> 00:03:47,520 Speaker 1: are you covering with your team? 67 00:03:48,360 --> 00:03:50,280 Speaker 2: We're in a lot of markets. We're in We have 68 00:03:50,320 --> 00:03:53,440 Speaker 2: offices in over forty markets around the world. 69 00:03:53,960 --> 00:03:57,280 Speaker 1: Yeah, okay, So when we look into what you cover 70 00:03:57,520 --> 00:03:59,600 Speaker 1: in your job, I mean it looks even bigger, right, 71 00:04:00,320 --> 00:04:04,040 Speaker 1: client partnership and relationship management, it means revenue growth, it 72 00:04:04,080 --> 00:04:06,960 Speaker 1: means strategy and so much more. And as we all know, 73 00:04:07,040 --> 00:04:09,440 Speaker 1: MITA is at the forefront of innovation. So how do 74 00:04:09,480 --> 00:04:13,200 Speaker 1: you navigate leading such a big global team in such 75 00:04:13,240 --> 00:04:16,400 Speaker 1: a fast changing industry? What is your secret? 76 00:04:17,200 --> 00:04:19,640 Speaker 2: So? I think probably the thing that attracts a lot 77 00:04:19,640 --> 00:04:23,400 Speaker 2: of people to the tech businesses is a curiosity and 78 00:04:23,440 --> 00:04:26,120 Speaker 2: a learning mindset and the fact that the product you 79 00:04:26,160 --> 00:04:28,000 Speaker 2: have today is not going to be the product that 80 00:04:28,040 --> 00:04:32,359 Speaker 2: you have tomorrow. And the extraordinary privilege actually it is 81 00:04:32,400 --> 00:04:34,960 Speaker 2: to work at a company like Matter that is really 82 00:04:34,960 --> 00:04:39,240 Speaker 2: pushing the boundaries of what human connection human communication is 83 00:04:39,839 --> 00:04:42,279 Speaker 2: and so alongside that, if you're the hype of person 84 00:04:42,320 --> 00:04:45,200 Speaker 2: that's comfortable in the here and now, likes the status, go, 85 00:04:45,360 --> 00:04:48,400 Speaker 2: this is not a job for you. But if you're 86 00:04:48,440 --> 00:04:50,279 Speaker 2: curious and you want to learn, and you want to 87 00:04:50,279 --> 00:04:53,719 Speaker 2: push and you want to do better, then I think 88 00:04:53,760 --> 00:04:56,720 Speaker 2: that these are very exciting places. So that's one part 89 00:04:56,800 --> 00:04:58,480 Speaker 2: of it. You know, do you have the mindset the 90 00:04:58,680 --> 00:05:02,440 Speaker 2: adaptability to want to do it? And then I think 91 00:05:02,560 --> 00:05:04,960 Speaker 2: there is certainly something that couples with that, which is 92 00:05:05,000 --> 00:05:07,719 Speaker 2: what is your bias to action? How well are you 93 00:05:07,760 --> 00:05:10,680 Speaker 2: able to prioritize, how well are you able to focus 94 00:05:10,720 --> 00:05:13,000 Speaker 2: from my side of the house on what's best for 95 00:05:13,040 --> 00:05:14,679 Speaker 2: our clients. How are we going to give the strongest 96 00:05:14,760 --> 00:05:17,039 Speaker 2: row us, How are we going to represent them with 97 00:05:17,160 --> 00:05:19,119 Speaker 2: the engineers, How are we going to get the best 98 00:05:19,160 --> 00:05:22,279 Speaker 2: return for the partners. Because if the partners and the 99 00:05:22,360 --> 00:05:25,240 Speaker 2: clients are seeing strong row US from you know, the 100 00:05:25,360 --> 00:05:28,919 Speaker 2: products we're creating, then I think that stands in good steads. 101 00:05:28,960 --> 00:05:32,680 Speaker 2: So being able to adapt, being able to execute, being 102 00:05:32,680 --> 00:05:35,040 Speaker 2: able to move fast as well. These are fast paced, 103 00:05:35,560 --> 00:05:38,760 Speaker 2: changing environments. I think a lot of companies say that, 104 00:05:39,320 --> 00:05:41,480 Speaker 2: but actually this is this is the live, day to 105 00:05:41,600 --> 00:05:42,840 Speaker 2: day reality here. 106 00:05:43,800 --> 00:05:46,640 Speaker 1: And you know, when I Randy Mexico for years and 107 00:05:46,680 --> 00:05:49,400 Speaker 1: now possible. What I like in my job is working 108 00:05:49,440 --> 00:05:52,880 Speaker 1: with sill different cultures, you know, with international businesses and clients. 109 00:05:52,920 --> 00:05:56,040 Speaker 1: E said, I assume this is at the top of 110 00:05:56,080 --> 00:05:59,640 Speaker 1: your daily work as well within your team in various countries, 111 00:05:59,680 --> 00:06:03,120 Speaker 1: but or your client relationships. How challenging is this, you know, 112 00:06:03,240 --> 00:06:05,520 Speaker 1: to deal with these different cultures every day. 113 00:06:06,600 --> 00:06:08,880 Speaker 2: Well, I think that's about the amazing team that we have, 114 00:06:09,240 --> 00:06:11,760 Speaker 2: so that having people on the ground, having people to 115 00:06:11,800 --> 00:06:14,800 Speaker 2: be able to channel back the insights that we're hearing 116 00:06:14,880 --> 00:06:16,680 Speaker 2: from different parts of the world. I think that's a 117 00:06:16,680 --> 00:06:20,000 Speaker 2: really important part. Ultimately, there's so much of the role 118 00:06:20,080 --> 00:06:22,760 Speaker 2: is about education both ways, making sure that we're really 119 00:06:22,839 --> 00:06:25,160 Speaker 2: clear about what the needs of our partners are, our 120 00:06:25,200 --> 00:06:28,440 Speaker 2: advertisers are, but also making sure if there are differences, 121 00:06:28,440 --> 00:06:32,039 Speaker 2: that we can seek to understand those better and perhaps adapt. 122 00:06:32,120 --> 00:06:34,360 Speaker 2: But often, you know, so much of what we do 123 00:06:34,400 --> 00:06:37,440 Speaker 2: it matter is very much operating on a global basis. 124 00:06:37,560 --> 00:06:40,400 Speaker 2: Certainly on the advertising products as well, we might test 125 00:06:40,440 --> 00:06:43,800 Speaker 2: in different parts of the world, but ultimately we're really 126 00:06:43,839 --> 00:06:46,080 Speaker 2: excited about the fact that the products should and can 127 00:06:46,440 --> 00:06:49,120 Speaker 2: be able to work anywhere and help any partner to 128 00:06:49,120 --> 00:06:49,839 Speaker 2: be able to grow. 129 00:06:50,360 --> 00:06:53,360 Speaker 1: Right, So what I've mentioned in my intro to you 130 00:06:53,480 --> 00:06:57,400 Speaker 1: was already that you're dedicated, you know, significant time to 131 00:06:57,480 --> 00:07:02,839 Speaker 1: supporting entrepreneurs, especially female entrepreneur, particularly through initiatives like hashtag 132 00:07:02,880 --> 00:07:06,880 Speaker 1: she means Business. Can you share a specific story about 133 00:07:07,040 --> 00:07:10,920 Speaker 1: an entrepreneur who surprised or inspired you along the way 134 00:07:10,920 --> 00:07:14,400 Speaker 1: and what did you learn from these very personal relationships. 135 00:07:14,960 --> 00:07:17,200 Speaker 2: Look, it's been a privilege to be at the company 136 00:07:17,280 --> 00:07:20,840 Speaker 2: and to have enabled so many millions of businesses, actually 137 00:07:20,880 --> 00:07:23,400 Speaker 2: for men and women the world over to be able 138 00:07:23,440 --> 00:07:26,080 Speaker 2: to grow. One of the things I love and I'm 139 00:07:26,120 --> 00:07:29,960 Speaker 2: passionate about tech is that it is ultimately the ultimate leveler. 140 00:07:30,600 --> 00:07:33,880 Speaker 2: It really allows anybody who has a phone and a 141 00:07:33,880 --> 00:07:36,120 Speaker 2: handful of dollars to be able to start a business. 142 00:07:37,040 --> 00:07:39,400 Speaker 2: And when I've traveled the world, I've met those men 143 00:07:39,440 --> 00:07:42,000 Speaker 2: and women through programs like Yes, like the one you 144 00:07:42,040 --> 00:07:44,280 Speaker 2: mentioned that she Means Business program, we actually trained over 145 00:07:44,320 --> 00:07:47,520 Speaker 2: a million women in over thirty eight markets around the world, 146 00:07:48,280 --> 00:07:52,000 Speaker 2: which is a very humbling thought. And there are many 147 00:07:52,040 --> 00:07:54,920 Speaker 2: examples across so many different industries, whether it's the beauty 148 00:07:54,920 --> 00:08:00,320 Speaker 2: industry that you know everything, jewelry, clothing services. You've see 149 00:08:00,320 --> 00:08:03,080 Speaker 2: many things that come forward in terms of different challenges 150 00:08:03,160 --> 00:08:05,920 Speaker 2: I think, and particularly for women starting business. You know 151 00:08:05,960 --> 00:08:09,000 Speaker 2: how difficult it is to get the financing, and we 152 00:08:09,120 --> 00:08:11,000 Speaker 2: know that you know, less than two percent of the 153 00:08:11,080 --> 00:08:15,200 Speaker 2: VC money out there today actually goes to female founded startups. 154 00:08:16,200 --> 00:08:19,240 Speaker 2: One of the reasons I'm very bullish about where we 155 00:08:19,320 --> 00:08:21,760 Speaker 2: are in this new AI era, and I'm sure we'll 156 00:08:21,800 --> 00:08:23,640 Speaker 2: talk about AI as we get through it, but I 157 00:08:23,680 --> 00:08:28,000 Speaker 2: beat you to it is that I think it has 158 00:08:28,040 --> 00:08:32,559 Speaker 2: the opportunity to bring more equity for people tourenning up businesses. 159 00:08:32,720 --> 00:08:35,800 Speaker 2: So if you don't have that extra capital to be 160 00:08:35,840 --> 00:08:39,079 Speaker 2: able to spend on marketing, then in the future, actually 161 00:08:39,640 --> 00:08:41,839 Speaker 2: the things that we'll be able to do with them AI, 162 00:08:41,960 --> 00:08:47,120 Speaker 2: through the agents, through generative AI, actually will further enhance 163 00:08:47,160 --> 00:08:49,800 Speaker 2: the ability for different business owners to be able to 164 00:08:49,800 --> 00:08:53,240 Speaker 2: get their messages out there. But yeah, so some of 165 00:08:53,240 --> 00:08:55,920 Speaker 2: the biggest beauty brands today now that exists, I'm just thinking. 166 00:08:55,960 --> 00:08:58,560 Speaker 2: Good back to the specific question. I remember working with 167 00:08:59,040 --> 00:09:01,360 Speaker 2: the likes of Charlotte Tiri, Trinny Woodle when they were 168 00:09:01,400 --> 00:09:04,560 Speaker 2: embryonic ideas you know, and now they're well, you know, 169 00:09:04,760 --> 00:09:07,920 Speaker 2: unicorn business. It's fantastic to see the success that starts 170 00:09:07,920 --> 00:09:10,600 Speaker 2: with one product and a handful of ads and then 171 00:09:10,920 --> 00:09:11,840 Speaker 2: just grows and grows. 172 00:09:12,559 --> 00:09:14,920 Speaker 1: So maybe let's combine. You know, you already mentioned AI 173 00:09:15,040 --> 00:09:17,640 Speaker 1: and of course no conversation without that topic or at 174 00:09:17,720 --> 00:09:20,560 Speaker 1: least touching the topic. And my next question following up 175 00:09:20,559 --> 00:09:23,600 Speaker 1: on the previous topic is in your experience, what are 176 00:09:23,600 --> 00:09:26,480 Speaker 1: the biggest barriers still in today's time, you know, women 177 00:09:26,559 --> 00:09:29,200 Speaker 1: face on entrepreneurship and how can they overcome them? And 178 00:09:29,800 --> 00:09:33,920 Speaker 1: is AI helpful to overcome them? So is AI helping 179 00:09:34,040 --> 00:09:36,760 Speaker 1: here in some way or is it completely independent from 180 00:09:36,960 --> 00:09:38,119 Speaker 1: these tech trends. 181 00:09:38,760 --> 00:09:41,160 Speaker 2: Yeah, so the answer is it can, and it should 182 00:09:41,200 --> 00:09:43,920 Speaker 2: and it must. But there was some recent research that 183 00:09:44,000 --> 00:09:47,000 Speaker 2: I was just reading literally just this week that says 184 00:09:47,040 --> 00:09:50,720 Speaker 2: that women are using AI in business on average about 185 00:09:50,760 --> 00:09:54,680 Speaker 2: twenty percent less than men, and this is a real worry. 186 00:09:55,240 --> 00:09:58,000 Speaker 2: The research, I think it was from Harvard actually dug 187 00:09:58,040 --> 00:10:00,960 Speaker 2: further into understand why, and actually the qual side of 188 00:10:00,960 --> 00:10:04,280 Speaker 2: it is quite interesting here. The qual size said that 189 00:10:04,320 --> 00:10:08,040 Speaker 2: women actually feel like they're cheating if they're using it. 190 00:10:08,040 --> 00:10:09,880 Speaker 2: It feels like, you know, you're not doing the job 191 00:10:10,000 --> 00:10:13,520 Speaker 2: properly if AI is enabling you to do it, and 192 00:10:13,600 --> 00:10:16,640 Speaker 2: that's a terrible thing because it also means that AI 193 00:10:16,720 --> 00:10:19,319 Speaker 2: is then only training on men who are using it, 194 00:10:19,360 --> 00:10:22,760 Speaker 2: not just women. And at the same time, we know 195 00:10:22,920 --> 00:10:27,880 Speaker 2: that hiring managers and managers believe that people who use 196 00:10:27,960 --> 00:10:31,680 Speaker 2: AI as part of their work toolkit now actually will 197 00:10:31,679 --> 00:10:35,199 Speaker 2: do better in the workplace. So this is a real problem. 198 00:10:35,320 --> 00:10:37,480 Speaker 2: If there are any women out there listening right now 199 00:10:37,559 --> 00:10:40,280 Speaker 2: that are having this thought going through their head, my 200 00:10:40,360 --> 00:10:43,440 Speaker 2: answer to you all is cheat, cheat, because it's the 201 00:10:43,559 --> 00:10:46,880 Speaker 2: right thing to do. It's not really cheating. It's an enabler. 202 00:10:47,080 --> 00:10:49,520 Speaker 2: It will make you effective, it will make you more productive, 203 00:10:49,840 --> 00:10:51,640 Speaker 2: and it will allow you and free you up the 204 00:10:51,720 --> 00:10:53,960 Speaker 2: time to be able to spend on some of the 205 00:10:54,000 --> 00:10:57,000 Speaker 2: more strategic and more important questions that you need to address. 206 00:10:57,920 --> 00:11:00,480 Speaker 1: That's a very interesting information. I didn't know that. I'm 207 00:11:00,480 --> 00:11:03,960 Speaker 1: not aware of this survey. And obviously, which would be 208 00:11:04,000 --> 00:11:06,400 Speaker 1: my next question, what would be your key advice for women? 209 00:11:06,480 --> 00:11:10,200 Speaker 1: Obviously you already said it, you know, cheat and use 210 00:11:10,280 --> 00:11:12,800 Speaker 1: all the advantages coming out of these tech friends. Obviously, 211 00:11:13,000 --> 00:11:15,200 Speaker 1: like men and like everybody else, which is obvious. 212 00:11:15,600 --> 00:11:18,680 Speaker 2: I would also say, adopt a tech learning mindset, which 213 00:11:18,720 --> 00:11:22,360 Speaker 2: is to embrace failure. You know, just start to utilize 214 00:11:22,360 --> 00:11:25,120 Speaker 2: it into your day every day. So I was talking 215 00:11:25,200 --> 00:11:27,920 Speaker 2: to Tiffany, the founder of tiff and Tech. She has 216 00:11:28,440 --> 00:11:32,640 Speaker 2: an online education business around tech, making it simple, making 217 00:11:32,720 --> 00:11:35,440 Speaker 2: it easier, and she said, just start with sixty seconds 218 00:11:35,440 --> 00:11:37,560 Speaker 2: a day. Just start with sixty seconds a day of 219 00:11:37,840 --> 00:11:41,199 Speaker 2: enriching yourself with new learnings, new ways of doing things, 220 00:11:41,200 --> 00:11:44,439 Speaker 2: new tools into your daily diet, both professionally and personally, 221 00:11:44,840 --> 00:11:46,920 Speaker 2: and ultimately that will build your muscle up in this 222 00:11:47,120 --> 00:11:50,080 Speaker 2: area better, so you'll feel more confident and more fluent 223 00:11:50,120 --> 00:11:50,760 Speaker 2: in using it. 224 00:11:51,400 --> 00:11:54,000 Speaker 1: That's a great advice. Thanks for sharing this with the audience. 225 00:11:54,200 --> 00:11:56,080 Speaker 1: I don't know how you look into this, but the 226 00:11:56,080 --> 00:11:58,800 Speaker 1: lines between our work life and the rest of our 227 00:11:58,840 --> 00:12:02,280 Speaker 1: lives can feel really blurred these days. I'm not sure 228 00:12:02,320 --> 00:12:04,520 Speaker 1: if it's because of the pandemic or if it would 229 00:12:04,520 --> 00:12:07,040 Speaker 1: happen anyway. At the end, it is as it is 230 00:12:07,080 --> 00:12:10,240 Speaker 1: in today's time. I think you are generously public about 231 00:12:10,400 --> 00:12:13,880 Speaker 1: some of the personal challenges you've faced, like your cancer 232 00:12:13,920 --> 00:12:17,160 Speaker 1: diagnosis a couple of years ago. If you're open to 233 00:12:17,280 --> 00:12:21,760 Speaker 1: share your experiences here with the audience, I mean going public, 234 00:12:21,920 --> 00:12:25,400 Speaker 1: being so transparent, not just within your organization, to your team, 235 00:12:25,600 --> 00:12:29,119 Speaker 1: to your colleagues, but also to everybody including your clients. 236 00:12:29,720 --> 00:12:33,240 Speaker 1: Did you ever feel more vulnerable in these days? And 237 00:12:33,559 --> 00:12:36,040 Speaker 1: I assume you've got a lot of support. I assume 238 00:12:36,080 --> 00:12:38,600 Speaker 1: also that that was hopefully a lot of you know, 239 00:12:38,640 --> 00:12:41,480 Speaker 1: provide a lot of positive energy back to you. So 240 00:12:41,679 --> 00:12:44,199 Speaker 1: are you willing or able to share some of your 241 00:12:44,200 --> 00:12:46,400 Speaker 1: experiences with our listeners? 242 00:12:47,440 --> 00:12:51,880 Speaker 2: Yeah, I am actually Christin. You and I have known 243 00:12:51,920 --> 00:12:53,400 Speaker 2: each other a long time. Can you believe it was 244 00:12:53,440 --> 00:12:58,440 Speaker 2: actually twenty sixteen when I was diagnosed with a blood cancer, 245 00:12:58,760 --> 00:13:03,160 Speaker 2: a non Hodgkins bloo can so called follicular lymphoma. You 246 00:13:03,200 --> 00:13:05,600 Speaker 2: also know that I'm a pretty open person, and so 247 00:13:06,440 --> 00:13:09,439 Speaker 2: I've always thought that the idea of hiding things from 248 00:13:09,480 --> 00:13:12,440 Speaker 2: the people you work with or the people that you love, 249 00:13:13,280 --> 00:13:16,880 Speaker 2: actually can make things more stressful and harder. And that 250 00:13:17,000 --> 00:13:21,080 Speaker 2: is certainly true with when you face up to, you know, 251 00:13:21,360 --> 00:13:25,800 Speaker 2: a diagnosis of cancer, because you know it hits you 252 00:13:25,880 --> 00:13:29,880 Speaker 2: in the face a your own mortality, which, honestly, up 253 00:13:29,920 --> 00:13:31,680 Speaker 2: until the age of forty five, I had never thought 254 00:13:31,720 --> 00:13:34,520 Speaker 2: about my own mortality. It's that's not who I am. 255 00:13:34,520 --> 00:13:38,840 Speaker 2: I'm a pretty optimistic, positive person, and so getting a 256 00:13:38,880 --> 00:13:42,800 Speaker 2: diagnosis was Honestly, it was the worst. It was the 257 00:13:42,840 --> 00:13:46,240 Speaker 2: worst day weekend because you don't quite get the whole 258 00:13:46,280 --> 00:13:50,640 Speaker 2: diagnosis straight away of my life and the hardest thing 259 00:13:50,760 --> 00:13:53,320 Speaker 2: that yeah, that my family has ever had to deal with. 260 00:13:53,360 --> 00:13:55,520 Speaker 2: And that was also part of what was so difficult, 261 00:13:55,559 --> 00:13:58,040 Speaker 2: which is this is not something that happens just to 262 00:13:58,120 --> 00:14:00,840 Speaker 2: you in isolation. It happens to the people around you. 263 00:14:02,080 --> 00:14:04,160 Speaker 2: I also know how fortunate I was to work at 264 00:14:04,160 --> 00:14:08,640 Speaker 2: a company that was there for me unquestionably in terms 265 00:14:08,679 --> 00:14:11,200 Speaker 2: of taking the time off of the tests or whatever 266 00:14:11,240 --> 00:14:13,680 Speaker 2: it was I needed, and I know for a lot 267 00:14:13,720 --> 00:14:15,760 Speaker 2: of people that's not the case. So I'm very secure 268 00:14:15,760 --> 00:14:18,599 Speaker 2: in my foundations and very blessed to be secure in 269 00:14:18,640 --> 00:14:20,880 Speaker 2: the foundations of you know, the people I love in 270 00:14:20,920 --> 00:14:24,400 Speaker 2: my family, my community, and also my work friends, my 271 00:14:24,440 --> 00:14:27,680 Speaker 2: work community, and my employer. But I think ultimately I 272 00:14:27,680 --> 00:14:30,320 Speaker 2: didn't ever think I wouldn't share it or be open 273 00:14:30,520 --> 00:14:35,280 Speaker 2: about it. I think I could never have envisaged the 274 00:14:35,320 --> 00:14:40,320 Speaker 2: outpouring of love and support that I received totally was 275 00:14:40,360 --> 00:14:44,160 Speaker 2: overwhelming and kind of I think a helped me through 276 00:14:44,200 --> 00:14:49,800 Speaker 2: that period but also pushed me to think about what 277 00:14:49,960 --> 00:14:53,080 Speaker 2: else I could do. This cancer is currently incurable I 278 00:14:53,280 --> 00:14:57,200 Speaker 2: am well today, and so I'm glad. I'm grateful for 279 00:14:57,280 --> 00:15:02,280 Speaker 2: that I did have chemotherapy, I did have immunotherapy. The 280 00:15:02,320 --> 00:15:06,560 Speaker 2: pandemic was much worse for me in terms of having 281 00:15:06,640 --> 00:15:09,280 Speaker 2: to be super super careful because people suffering with blood 282 00:15:09,320 --> 00:15:11,680 Speaker 2: cancer were in the most vulnerable class, in the most 283 00:15:11,760 --> 00:15:15,760 Speaker 2: vulnerable groups because our immune systems are so compromised. 284 00:15:15,200 --> 00:15:17,400 Speaker 1: Being more isolated than everybody else at this time. 285 00:15:17,480 --> 00:15:20,160 Speaker 2: Yeah, my isolation last about eighteen months. 286 00:15:20,240 --> 00:15:21,040 Speaker 1: Oh my gosh. 287 00:15:21,440 --> 00:15:23,520 Speaker 2: Yeah, it was a very long time. But it also 288 00:15:23,560 --> 00:15:27,720 Speaker 2: my family's isolation as a result as well. So look, 289 00:15:27,720 --> 00:15:29,720 Speaker 2: I also know how lucky I am to have the 290 00:15:29,760 --> 00:15:33,320 Speaker 2: support that I do have, And now I channel my 291 00:15:33,440 --> 00:15:36,480 Speaker 2: energies here now today into a foundation to try and 292 00:15:36,520 --> 00:15:38,920 Speaker 2: find a cure for people that are living with follicular 293 00:15:39,000 --> 00:15:43,080 Speaker 2: lymphoma in parts burned on by the Facebook group that 294 00:15:43,200 --> 00:15:47,000 Speaker 2: was created that I'm the co admin of, where we 295 00:15:47,040 --> 00:15:49,960 Speaker 2: now have over eleven thousand people that live with follicular 296 00:15:49,960 --> 00:15:51,600 Speaker 2: and infirm which is the largest group of people that 297 00:15:51,640 --> 00:15:55,840 Speaker 2: have ever been kind of got together. So that's part 298 00:15:55,840 --> 00:15:57,600 Speaker 2: of what I strive for every day as well, that 299 00:15:57,640 --> 00:15:58,400 Speaker 2: we'll find a cure. 300 00:15:58,960 --> 00:16:01,480 Speaker 1: Thank you so much for sharing this with us. It's 301 00:16:01,520 --> 00:16:04,240 Speaker 1: so impressive your personal journey, but of course also the 302 00:16:04,280 --> 00:16:07,800 Speaker 1: work you do in terms of helping others with similar challenges. 303 00:16:08,400 --> 00:16:10,520 Speaker 1: But looking back, obviously you say that was the right 304 00:16:10,560 --> 00:16:12,360 Speaker 1: move right you would do it again. 305 00:16:13,040 --> 00:16:16,040 Speaker 2: Yeah, one hundred percent, definitely. And I see people that 306 00:16:16,760 --> 00:16:20,360 Speaker 2: because I've been so open, many people CEOs come up 307 00:16:20,400 --> 00:16:22,440 Speaker 2: to me and say they live with similar thing or 308 00:16:22,480 --> 00:16:24,760 Speaker 2: they have it, and so many are private. And when 309 00:16:24,800 --> 00:16:26,840 Speaker 2: I ask the question back about how much more stress 310 00:16:26,920 --> 00:16:29,520 Speaker 2: does that give, I often see people's shoulders go up 311 00:16:29,520 --> 00:16:33,840 Speaker 2: and that tightening and that stress that comes from it, 312 00:16:34,000 --> 00:16:36,440 Speaker 2: of that almost having to live a double life around 313 00:16:36,960 --> 00:16:40,400 Speaker 2: issues with your health. And so I just hope that 314 00:16:40,520 --> 00:16:43,480 Speaker 2: people out there can actually look to the support of 315 00:16:43,520 --> 00:16:45,840 Speaker 2: their friends and their employees to be able to say 316 00:16:46,240 --> 00:16:48,920 Speaker 2: it's okay to talk about it, because more people than 317 00:16:48,920 --> 00:16:51,400 Speaker 2: not will be there for you and if anything, can 318 00:16:51,480 --> 00:16:54,560 Speaker 2: lighten the journey as you're going through a significant health issue. 319 00:16:54,560 --> 00:16:56,960 Speaker 2: But actually I don't think it's just about health. You know, 320 00:16:57,000 --> 00:16:59,680 Speaker 2: there's so many disruptions in life that you often don't 321 00:16:59,720 --> 00:17:02,280 Speaker 2: expect back. I think the more we're that for people, 322 00:17:02,280 --> 00:17:04,840 Speaker 2: the more we can better understand who they are and 323 00:17:04,960 --> 00:17:06,879 Speaker 2: ultimately how they're performing in their role. If we can 324 00:17:06,880 --> 00:17:09,119 Speaker 2: help support them in different ways as well with their jobs. 325 00:17:09,840 --> 00:17:12,240 Speaker 1: That's a strong message. Thank you for sharing this with 326 00:17:12,280 --> 00:17:15,600 Speaker 1: the audience. Of course, it's part of the overall balancing, 327 00:17:15,680 --> 00:17:18,959 Speaker 1: you know, such a high profile career and personal life 328 00:17:19,200 --> 00:17:22,360 Speaker 1: and the challenges in your personal life as well. So 329 00:17:22,600 --> 00:17:25,560 Speaker 1: how do you manage this today in general, the work 330 00:17:25,560 --> 00:17:28,720 Speaker 1: life balance? How do you manage this in your current situation? 331 00:17:29,320 --> 00:17:31,800 Speaker 1: And what advice would you have for people out there? 332 00:17:32,160 --> 00:17:34,560 Speaker 1: Do you have a routine? Is it more you know, 333 00:17:34,680 --> 00:17:37,240 Speaker 1: doing it day by day, which I assume it's not. 334 00:17:37,840 --> 00:17:41,879 Speaker 1: So is there anything you want to share with Yeah, forgive. 335 00:17:41,640 --> 00:17:43,480 Speaker 2: Me because I really like you, but I really hate 336 00:17:43,520 --> 00:17:47,600 Speaker 2: your question around balance. Okay, And I'll tell you the 337 00:17:47,640 --> 00:17:50,320 Speaker 2: reason I really hate the word balance, Please do serve. 338 00:17:50,640 --> 00:17:53,359 Speaker 2: It's because it implies that if you're getting it wrong 339 00:17:53,480 --> 00:17:56,640 Speaker 2: fifty percent at the time, that if things aren't perfectly aligned, 340 00:17:56,640 --> 00:17:58,520 Speaker 2: then you're either not good at your job or you're 341 00:17:58,560 --> 00:18:00,760 Speaker 2: not good in your life. And I just see the 342 00:18:00,800 --> 00:18:05,320 Speaker 2: whole thing has kind of smudged together. And so that's 343 00:18:05,359 --> 00:18:09,679 Speaker 2: the first thing that sometimes society can place unfair expectations 344 00:18:09,720 --> 00:18:12,680 Speaker 2: on people as to what they should be doing. There's 345 00:18:12,680 --> 00:18:15,280 Speaker 2: no such thing as normal. What works for some families 346 00:18:15,480 --> 00:18:19,359 Speaker 2: or people or you know, couples or individuals isn't the 347 00:18:19,400 --> 00:18:22,400 Speaker 2: same as the thing that will work for the next one. 348 00:18:23,080 --> 00:18:26,960 Speaker 2: For me, I've always started the I do like a 349 00:18:26,960 --> 00:18:29,840 Speaker 2: bit of vision writing, and I always start the year with, 350 00:18:31,200 --> 00:18:33,120 Speaker 2: you know, a conversation with my husband, with my kids, 351 00:18:33,200 --> 00:18:36,280 Speaker 2: because that's my anchor, that's my route in terms of 352 00:18:36,800 --> 00:18:38,639 Speaker 2: what everybody wants to do this year, what are the 353 00:18:38,680 --> 00:18:41,480 Speaker 2: most important things, and starting with that understanding and the 354 00:18:41,520 --> 00:18:44,000 Speaker 2: clarity about what we all care about, what we all 355 00:18:44,000 --> 00:18:46,880 Speaker 2: want to do, where we might like to go on holiday, 356 00:18:46,920 --> 00:18:50,119 Speaker 2: those kind of things. Work will tell you this is 357 00:18:50,119 --> 00:18:52,120 Speaker 2: not about you know, having to do this for work. 358 00:18:52,160 --> 00:18:54,280 Speaker 2: Work will be very clear, these are your KPIs, these 359 00:18:54,320 --> 00:18:56,399 Speaker 2: are the things that you need to do. But I 360 00:18:56,440 --> 00:18:59,040 Speaker 2: think if you're not intentional and you don't think about 361 00:18:59,080 --> 00:19:01,800 Speaker 2: the things that matter most to you, then you'll end 362 00:19:01,880 --> 00:19:03,439 Speaker 2: up just kind of going along for the ride. And 363 00:19:03,440 --> 00:19:05,920 Speaker 2: the ride is usually one that's created by somebody else 364 00:19:06,680 --> 00:19:09,560 Speaker 2: that happens to you, versus what you can take control 365 00:19:09,600 --> 00:19:12,840 Speaker 2: of that you can kind of manage and go forwards with. 366 00:19:13,560 --> 00:19:17,240 Speaker 1: Okay, So we're in agreement. We skip the term balance, right, 367 00:19:17,320 --> 00:19:20,159 Speaker 1: it doesn't exist anymore. All right, I get it. Everybody 368 00:19:20,200 --> 00:19:22,800 Speaker 1: else gets it as well. So that's that's good. That's good. 369 00:19:22,800 --> 00:19:24,840 Speaker 1: So let's talk about business a bit more about you know, 370 00:19:24,880 --> 00:19:25,119 Speaker 1: well that. 371 00:19:25,240 --> 00:19:27,320 Speaker 2: Question you did as you did ask me one other 372 00:19:27,320 --> 00:19:31,520 Speaker 2: bit of the question, which was about routines. Yeah, and 373 00:19:31,600 --> 00:19:33,200 Speaker 2: this is an area I do try and think about 374 00:19:33,200 --> 00:19:35,040 Speaker 2: a lot, and for me, the most important thing here 375 00:19:35,119 --> 00:19:39,400 Speaker 2: is sleep. I really believe that sleep is a weapon. 376 00:19:39,800 --> 00:19:43,040 Speaker 2: It is the foundation of everything mental health, physical health, 377 00:19:43,080 --> 00:19:45,320 Speaker 2: well being. And so I do walk around with my 378 00:19:45,480 --> 00:19:48,240 Speaker 2: ora ring. I do look at it religiously every day. 379 00:19:48,640 --> 00:19:51,040 Speaker 2: And the things that can impact my sleep are the 380 00:19:51,080 --> 00:19:54,199 Speaker 2: things that I treasure and try and preserve the most, 381 00:19:54,640 --> 00:19:56,440 Speaker 2: whether it's you know, what I eat, what I drink. 382 00:19:57,040 --> 00:20:00,359 Speaker 2: And I'm never as good on the exercise side of things. 383 00:20:00,359 --> 00:20:02,040 Speaker 2: But I'll tell you one thing I have started picking 384 00:20:02,119 --> 00:20:04,639 Speaker 2: up in the last year, which is actually making the 385 00:20:04,680 --> 00:20:06,840 Speaker 2: space and the time. And it will sound so strange, 386 00:20:07,200 --> 00:20:09,440 Speaker 2: but just to be able to breathe and spend the 387 00:20:09,480 --> 00:20:13,720 Speaker 2: time breathing in a in a more reflective manner actually 388 00:20:13,800 --> 00:20:17,720 Speaker 2: can massively improve your HLV scores, which ultimately helps your 389 00:20:17,840 --> 00:20:20,920 Speaker 2: you know, your restorative side of you better sleep, better 390 00:20:21,000 --> 00:20:23,159 Speaker 2: well being. So those are a couple of things that 391 00:20:23,200 --> 00:20:23,800 Speaker 2: are important. 392 00:20:24,359 --> 00:20:26,439 Speaker 1: I totally agree, especially with sleep. You know, this is 393 00:20:26,680 --> 00:20:29,040 Speaker 1: especially when you're like you're, you know, traveling so much 394 00:20:29,080 --> 00:20:32,320 Speaker 1: and be in different places all the time. I totally agree, 395 00:20:32,359 --> 00:20:34,680 Speaker 1: this is the best protection you know to stay fit 396 00:20:34,800 --> 00:20:52,919 Speaker 1: and healthy. So you already mentioned AI and obviously you 397 00:20:52,960 --> 00:20:56,119 Speaker 1: know there is no conversation without touching this before we 398 00:20:56,160 --> 00:20:59,880 Speaker 1: do this. Looking into the last twenty years of Matter 399 00:21:00,480 --> 00:21:03,119 Speaker 1: and how this company developed over the last more than 400 00:21:03,119 --> 00:21:07,000 Speaker 1: ten years, how would you define Matter's identity today? It 401 00:21:07,240 --> 00:21:10,560 Speaker 1: certainly feels like social media company is far too narrow 402 00:21:10,680 --> 00:21:13,639 Speaker 1: as a definition. I'm not sure if tech company is 403 00:21:13,680 --> 00:21:16,280 Speaker 1: a better one. And where do you see it evolving 404 00:21:16,320 --> 00:21:19,440 Speaker 1: into the next two, three, four or five years. 405 00:21:19,800 --> 00:21:25,040 Speaker 2: So we've certainly evolved from being simply a social media company, 406 00:21:25,600 --> 00:21:28,560 Speaker 2: but we've always been a company that connects people and 407 00:21:28,640 --> 00:21:31,239 Speaker 2: that remains at the heart of everything we do. I mean, 408 00:21:31,240 --> 00:21:34,360 Speaker 2: we're a technology company now, that's what we are, and 409 00:21:35,200 --> 00:21:38,480 Speaker 2: Matter and the world everything is just doesn't it feel 410 00:21:38,480 --> 00:21:41,439 Speaker 2: like the world is just getting faster and faster, And 411 00:21:41,480 --> 00:21:43,159 Speaker 2: so I think it's really hard for any of us 412 00:21:43,200 --> 00:21:47,760 Speaker 2: to say where we're going to be in five years time. 413 00:21:48,560 --> 00:21:51,440 Speaker 2: But you know, Mark's set out some very clear expectations 414 00:21:51,440 --> 00:21:53,600 Speaker 2: about where he sees the shift is going to be 415 00:21:54,440 --> 00:21:57,600 Speaker 2: with AI, with the use of agents, and also all 416 00:21:57,680 --> 00:22:00,879 Speaker 2: the world of augmented and virtually. I mean, I think 417 00:22:00,920 --> 00:22:03,600 Speaker 2: there's some really exciting things on the horizon there as well. 418 00:22:03,720 --> 00:22:07,080 Speaker 2: So yes, it's shifted, Yes there's a change with some 419 00:22:07,119 --> 00:22:11,119 Speaker 2: of that core DNA around technology. Company that's connecting people 420 00:22:11,640 --> 00:22:14,680 Speaker 2: orbit in new and different ways remains a constant. 421 00:22:15,680 --> 00:22:18,200 Speaker 1: So following up on this and before we go forward 422 00:22:18,280 --> 00:22:20,080 Speaker 1: into the future a bit more, at least for the 423 00:22:20,080 --> 00:22:23,120 Speaker 1: next couple of months and one two years, you run 424 00:22:23,160 --> 00:22:26,480 Speaker 1: a massive ad business for this company, and looking back 425 00:22:26,520 --> 00:22:28,720 Speaker 1: in the last maybe one two years, how has met 426 00:22:28,800 --> 00:22:31,879 Speaker 1: US ADS business evolved over the last few years and 427 00:22:32,040 --> 00:22:36,159 Speaker 1: what was the innovation which drove this transformation? Obviously I 428 00:22:36,600 --> 00:22:38,920 Speaker 1: could be part of this. I assume it is what 429 00:22:39,119 --> 00:22:41,600 Speaker 1: made the difference in the last one two years. And 430 00:22:41,640 --> 00:22:43,960 Speaker 1: of course, then looking forward into the next let's say 431 00:22:44,000 --> 00:22:48,040 Speaker 1: twelve months or so, what can clients expect for their 432 00:22:48,119 --> 00:22:52,440 Speaker 1: campaigns and improvements and additional services in the ads business, 433 00:22:52,720 --> 00:22:54,439 Speaker 1: maybe you're able to look back a second, you know, 434 00:22:54,480 --> 00:22:57,240 Speaker 1: and then of course touch what we can expect in 435 00:22:57,280 --> 00:22:58,280 Speaker 1: the future. In the future. 436 00:23:00,119 --> 00:23:03,440 Speaker 2: Dibly proud of the results that we are driving for 437 00:23:03,760 --> 00:23:07,080 Speaker 2: millions of businesses around the world that are using our platforms. 438 00:23:07,200 --> 00:23:10,280 Speaker 2: And you know, this is due to the brilliance of 439 00:23:10,680 --> 00:23:12,960 Speaker 2: you know, the likes of John Hegeman and Andrew Bocking, 440 00:23:13,359 --> 00:23:15,960 Speaker 2: who are leading on all the work that we're doing 441 00:23:16,000 --> 00:23:19,880 Speaker 2: on the monetization side for Meta. You know, the fact 442 00:23:19,880 --> 00:23:21,960 Speaker 2: that I can sit here today and say because of 443 00:23:21,960 --> 00:23:25,440 Speaker 2: the advancements that we made in AI, the rebuilding of 444 00:23:25,480 --> 00:23:29,200 Speaker 2: the creation of our Advantage plus Meta suite of products, 445 00:23:29,760 --> 00:23:32,440 Speaker 2: advertisers in the US today are seeing it a twenty 446 00:23:32,480 --> 00:23:36,480 Speaker 2: two percent increase on average in rowas that's because of 447 00:23:36,520 --> 00:23:40,359 Speaker 2: the AI driven targeting. The features goes up to actually 448 00:23:40,359 --> 00:23:43,360 Speaker 2: over twenty five percent if you're in Europe. So these 449 00:23:43,359 --> 00:23:46,840 Speaker 2: are fantastic numbers. But these are not things that we 450 00:23:47,040 --> 00:23:49,800 Speaker 2: are We don't sit on our laurels and think that's it. 451 00:23:50,200 --> 00:23:54,200 Speaker 2: We're constantly evolving what the products are that we're creating 452 00:23:54,520 --> 00:23:56,840 Speaker 2: in order to address the needs of advertisers. And so 453 00:23:56,880 --> 00:23:59,920 Speaker 2: to the point of where this is all going it's 454 00:24:00,080 --> 00:24:04,080 Speaker 2: bringing together the performance side of meta advantage with the 455 00:24:04,160 --> 00:24:07,520 Speaker 2: GENAI tools that we're creating and developing in order to 456 00:24:07,520 --> 00:24:11,399 Speaker 2: help advertisers create different variations across all of their different 457 00:24:11,440 --> 00:24:16,440 Speaker 2: ad content, whether it's text to static images and even 458 00:24:16,560 --> 00:24:19,679 Speaker 2: video with speed and quality and low cost. And we're 459 00:24:19,680 --> 00:24:22,680 Speaker 2: already seeing these products are not very old, but we've 460 00:24:22,680 --> 00:24:25,760 Speaker 2: already got four million advertisers that are using them. They're 461 00:24:25,760 --> 00:24:29,360 Speaker 2: already creating tens of millions of different ads with strong results, 462 00:24:29,840 --> 00:24:32,520 Speaker 2: and we're seeing already an estimated to seven percent increasing 463 00:24:32,520 --> 00:24:36,119 Speaker 2: conversions since people have started to adopt this and feature 464 00:24:36,160 --> 00:24:39,200 Speaker 2: it into their campaigns. So you're going to see us 465 00:24:39,240 --> 00:24:42,600 Speaker 2: continue to double down and invest more in AI, which 466 00:24:42,640 --> 00:24:46,159 Speaker 2: of course everything is built on top of LAMA, our 467 00:24:46,280 --> 00:24:50,400 Speaker 2: large language model, and ultimately benefiting advertisers with the performance 468 00:24:50,400 --> 00:24:51,080 Speaker 2: that they're seeing. 469 00:24:51,960 --> 00:24:54,760 Speaker 1: So I mean, obviously MITA has implemented a lot using 470 00:24:54,800 --> 00:24:57,280 Speaker 1: I and you've mentioned a couple of things I would add, 471 00:24:57,320 --> 00:25:01,679 Speaker 1: you know, enhancing personalized content to optim ad delivery. It 472 00:25:01,720 --> 00:25:06,120 Speaker 1: also positively impacts the level of creativity you've mentioned clients, Ari, 473 00:25:07,160 --> 00:25:10,239 Speaker 1: is there one dedicated thing you would like users as 474 00:25:10,280 --> 00:25:13,600 Speaker 1: well as brands to know about metas Ai integration. So 475 00:25:14,359 --> 00:25:17,360 Speaker 1: for the next couple of months, really, you know, if 476 00:25:17,400 --> 00:25:20,560 Speaker 1: there would be you know, an announcement to be expected 477 00:25:20,880 --> 00:25:23,679 Speaker 1: in the near future in which director I mean not 478 00:25:23,800 --> 00:25:25,919 Speaker 1: that you do it right now here, obviously, but in 479 00:25:25,960 --> 00:25:29,440 Speaker 1: which direction? You know, is there anything we can expect. 480 00:25:29,680 --> 00:25:32,679 Speaker 1: Is it all based on AI these days, which is 481 00:25:32,800 --> 00:25:35,159 Speaker 1: massive obviously and provides a lot of opportunities, or is 482 00:25:35,160 --> 00:25:35,880 Speaker 1: there anything else? 483 00:25:36,800 --> 00:25:39,160 Speaker 2: Yeah, So there's two parts that I would comment here on. 484 00:25:39,400 --> 00:25:42,480 Speaker 2: First starts on the user side with Meta AI. So 485 00:25:42,560 --> 00:25:45,240 Speaker 2: the fact that today metaai is being used by over 486 00:25:45,320 --> 00:25:50,320 Speaker 2: seven hundred million people for free, I think is really exciting. Yeah, 487 00:25:50,320 --> 00:25:52,680 Speaker 2: and I think this is the year that one of 488 00:25:52,720 --> 00:25:55,919 Speaker 2: the platforms will hit a billion users, and I very 489 00:25:56,000 --> 00:25:58,159 Speaker 2: much hope that that's going to be Meta is the 490 00:25:58,200 --> 00:26:01,639 Speaker 2: one that does that. And Then on the business side, 491 00:26:01,720 --> 00:26:05,760 Speaker 2: I think there's real huge excitement around the you know, 492 00:26:05,880 --> 00:26:09,439 Speaker 2: the business agent side of things. We're already seeing that 493 00:26:09,480 --> 00:26:14,440 Speaker 2: there's over six hundred million conversations every single day between 494 00:26:14,560 --> 00:26:19,000 Speaker 2: people and businesses. That's happening on places like Instagram, direct 495 00:26:19,040 --> 00:26:22,439 Speaker 2: a Messenger and also on WhatsApp as well. So this 496 00:26:22,640 --> 00:26:26,480 Speaker 2: opportunity here is enormous and We've already announced that we're 497 00:26:26,480 --> 00:26:30,399 Speaker 2: expanding our business AIS to thousands of business using things 498 00:26:30,480 --> 00:26:34,000 Speaker 2: like click to message ads on WhatsApp or messenger in English. 499 00:26:34,359 --> 00:26:37,680 Speaker 2: So this is something that businesses can really quickly set up. 500 00:26:37,720 --> 00:26:40,560 Speaker 2: They can get going with a business AI that can 501 00:26:40,600 --> 00:26:43,720 Speaker 2: already you talk to their customer, that can offer support, 502 00:26:44,200 --> 00:26:47,840 Speaker 2: that can facilitate commerce. And where I see it going 503 00:26:48,280 --> 00:26:51,000 Speaker 2: is that just in the same way that today every 504 00:26:51,080 --> 00:26:53,840 Speaker 2: business has a website or a social media presence or 505 00:26:53,880 --> 00:26:57,439 Speaker 2: an email, we absolutely expect that every business is going 506 00:26:57,480 --> 00:27:00,280 Speaker 2: to have an AI agent that will interact with the 507 00:27:00,320 --> 00:27:03,920 Speaker 2: customers for them twenty four hours a day, seven days 508 00:27:03,960 --> 00:27:06,679 Speaker 2: a week. And I think that's just really exciting and 509 00:27:06,760 --> 00:27:10,320 Speaker 2: it's a whole new area of communication and customers support 510 00:27:10,760 --> 00:27:13,239 Speaker 2: that we're just starting to scratch the surface of. And 511 00:27:13,280 --> 00:27:17,080 Speaker 2: for marketers, I think it's got really interesting implications of 512 00:27:17,080 --> 00:27:19,800 Speaker 2: what it means to actually have, you know, almost a 513 00:27:19,840 --> 00:27:24,280 Speaker 2: three dimensional agent that can speak on behalf of the brand, 514 00:27:24,359 --> 00:27:26,639 Speaker 2: be the brand, What does that mean? What does that 515 00:27:26,960 --> 00:27:28,840 Speaker 2: you know? What will that sound like, what will that 516 00:27:28,920 --> 00:27:32,480 Speaker 2: look like? What will that tone of voice be? So 517 00:27:32,480 --> 00:27:35,639 Speaker 2: I think that's a very exciting thing that advertisers marketers 518 00:27:35,680 --> 00:27:38,520 Speaker 2: are going to get behind over the weeks and months ahead. 519 00:27:38,480 --> 00:27:41,199 Speaker 1: Right, And obviously there's not just one agent, right we 520 00:27:41,280 --> 00:27:43,639 Speaker 1: are dealing with there or there are several, I know, 521 00:27:43,760 --> 00:27:47,760 Speaker 1: for all the different purposes. Maybe to look into the 522 00:27:47,800 --> 00:27:51,399 Speaker 1: broader environment and initiatives, which was and still it is 523 00:27:51,440 --> 00:27:55,640 Speaker 1: called midaverse. There's been significant investments and into the other 524 00:27:55,880 --> 00:27:59,720 Speaker 1: behind MID vision for the midaverse. How is mid evolving 525 00:28:00,080 --> 00:28:03,919 Speaker 1: its strategy to keep this momentum alive? And where do 526 00:28:03,960 --> 00:28:07,320 Speaker 1: you see the metaverse fitting into Meta's long term ecosystem? 527 00:28:08,040 --> 00:28:12,000 Speaker 1: Also coming from the AI perspective, is AI part of 528 00:28:12,040 --> 00:28:15,720 Speaker 1: the metaverse? Is metaverse part of the II development and trend? 529 00:28:16,240 --> 00:28:18,080 Speaker 1: Maybe you can give us a bit more clarity about 530 00:28:18,160 --> 00:28:20,120 Speaker 1: how this will fit with each other. 531 00:28:21,119 --> 00:28:24,440 Speaker 2: So look, I think the buzz around the term metaverse 532 00:28:24,480 --> 00:28:26,440 Speaker 2: has kind of receded, but I don't think we should 533 00:28:26,440 --> 00:28:30,400 Speaker 2: mistake that for a lack of progress. Meta has invested 534 00:28:30,440 --> 00:28:34,679 Speaker 2: billions on metaverse related initiatives. We've got a multi year 535 00:28:34,800 --> 00:28:38,840 Speaker 2: headstart on shipping VR hardware. And you know, I think 536 00:28:39,040 --> 00:28:41,880 Speaker 2: Mark Zuckerberg believes in the metaverse more than any other 537 00:28:42,160 --> 00:28:46,520 Speaker 2: corporate executive. And to your question on AI, yes, there 538 00:28:46,600 --> 00:28:50,480 Speaker 2: is a great AI metaverse convergence because the metaverse is 539 00:28:50,560 --> 00:28:53,880 Speaker 2: powered by AI and AI is you know, it's one 540 00:28:53,920 --> 00:28:57,560 Speaker 2: of the two major technological waves that drives meta's roadmap. 541 00:28:58,640 --> 00:29:02,120 Speaker 2: We've got a huge AI wave today and are building 542 00:29:02,120 --> 00:29:05,560 Speaker 2: the metaverse wave for the future. And so we've been 543 00:29:05,600 --> 00:29:10,400 Speaker 2: investing in fundamental research into both areas ever since. And 544 00:29:10,880 --> 00:29:14,360 Speaker 2: you know, the breakthroughs in areas like things like computer vision, 545 00:29:14,440 --> 00:29:16,720 Speaker 2: that's what actually has enabled the VR side of things 546 00:29:16,800 --> 00:29:20,320 Speaker 2: to take off. And it's AI made with mixed reality 547 00:29:20,360 --> 00:29:24,160 Speaker 2: devices that have made things like the Quest three device possible, 548 00:29:24,160 --> 00:29:27,200 Speaker 2: which is built on a deep stack of AI power 549 00:29:27,280 --> 00:29:31,280 Speaker 2: technologies where they're blending the physical and the digital worlds 550 00:29:31,360 --> 00:29:35,320 Speaker 2: and you know, delivering augmented reality experiences. And then when 551 00:29:35,360 --> 00:29:40,280 Speaker 2: you come to our Rayba Meta smart glasses, they've got 552 00:29:40,400 --> 00:29:44,120 Speaker 2: there got AI meta AI embedded, so that then allows 553 00:29:44,160 --> 00:29:47,280 Speaker 2: people to gain access to things like well, if you 554 00:29:47,280 --> 00:29:49,800 Speaker 2: tried them, you can get things like helpful info, recommendations, 555 00:29:49,840 --> 00:29:52,160 Speaker 2: you can get suggestions. You know, you can have all 556 00:29:52,200 --> 00:29:55,960 Speaker 2: these things on the go just by being able to 557 00:29:56,200 --> 00:30:00,320 Speaker 2: use the person's voice and the AI. I think if 558 00:30:00,320 --> 00:30:02,520 Speaker 2: you think about the future, we think about the AI 559 00:30:02,640 --> 00:30:04,760 Speaker 2: powered assistance of being, if you like, one of the 560 00:30:04,800 --> 00:30:10,200 Speaker 2: superpowers of ar glasses. And so we're really investing significantly 561 00:30:10,200 --> 00:30:13,320 Speaker 2: in building out the AI systems that see and are 562 00:30:13,360 --> 00:30:15,920 Speaker 2: able to see the world like you do, so that 563 00:30:15,960 --> 00:30:19,000 Speaker 2: they'll be able to help you throughout your day. And 564 00:30:19,080 --> 00:30:21,560 Speaker 2: so those are kind of some of the areas which 565 00:30:21,600 --> 00:30:23,920 Speaker 2: I think are really exciting. But when you then bring 566 00:30:23,960 --> 00:30:26,239 Speaker 2: all that to, you know, closer to our worlds of 567 00:30:26,960 --> 00:30:32,120 Speaker 2: marketing and advertising, we live in such a creative space. Advertisers, 568 00:30:32,160 --> 00:30:35,280 Speaker 2: you know, just love to expand their thinking about, you know, 569 00:30:35,400 --> 00:30:38,040 Speaker 2: what is beyond the physical realm, and so you start 570 00:30:38,080 --> 00:30:40,720 Speaker 2: to see the gears turning with the big ideas as 571 00:30:41,120 --> 00:30:45,840 Speaker 2: a whole new creative canvas for storytelling and information sharing 572 00:30:45,920 --> 00:30:49,120 Speaker 2: as well. And so I think these have got really 573 00:30:49,120 --> 00:30:52,400 Speaker 2: exciting opportunities, not just from a creative standpoint, a financial 574 00:30:52,400 --> 00:30:55,960 Speaker 2: one as well, because businesses are going to be able 575 00:30:56,000 --> 00:30:58,960 Speaker 2: to do things that were not possible before. And from 576 00:30:59,000 --> 00:31:01,520 Speaker 2: our side from a metapuserspective, you know, we're not afraid 577 00:31:01,560 --> 00:31:06,200 Speaker 2: to make those bets, long term bets on emerging technologies. 578 00:31:06,280 --> 00:31:08,360 Speaker 2: We know they're not easy, but I think it's one 579 00:31:08,360 --> 00:31:10,680 Speaker 2: of the most valuable things that a tech company can do, 580 00:31:11,000 --> 00:31:12,960 Speaker 2: and it's ultimately one of the only ways to make 581 00:31:13,040 --> 00:31:14,920 Speaker 2: is relevant over the long term as well. 582 00:31:15,440 --> 00:31:17,840 Speaker 1: That's super exciting and I'm sure there will be plenty 583 00:31:17,920 --> 00:31:21,520 Speaker 1: of discussions also at the upcoming possible conference show in 584 00:31:21,560 --> 00:31:25,120 Speaker 1: a couple of weeks time, across all the different sessions. 585 00:31:25,680 --> 00:31:27,920 Speaker 1: So I'm really looking forward to this and learn more 586 00:31:27,920 --> 00:31:31,680 Speaker 1: about what we really can expect for the daily business 587 00:31:31,680 --> 00:31:33,840 Speaker 1: and not just as a vision but feel for the 588 00:31:33,880 --> 00:31:36,880 Speaker 1: daily business in the next couple of weeks and months, Nikola, 589 00:31:37,000 --> 00:31:39,880 Speaker 1: As we look ahead to twenty twenty five, the rest 590 00:31:39,880 --> 00:31:42,200 Speaker 1: of twenty twenty five or the next twelve months, let's 591 00:31:42,200 --> 00:31:47,440 Speaker 1: say it is obviously global economy is navigating a complex landscape. 592 00:31:47,480 --> 00:31:52,320 Speaker 1: It's a eye driven innovations out there shifting consumer behaviors 593 00:31:52,360 --> 00:31:57,280 Speaker 1: all the time, of course ongoing geopolitical challenges. You wake 594 00:31:57,360 --> 00:32:00,240 Speaker 1: up every morning and think, Okay, what's happening today out 595 00:32:00,280 --> 00:32:03,360 Speaker 1: in the world from your vantage point of mata, what 596 00:32:03,480 --> 00:32:07,200 Speaker 1: key economic trends do you foresee shaping the digital and 597 00:32:07,320 --> 00:32:12,360 Speaker 1: business ecosystem, both globally and maybe specifically in the US. 598 00:32:13,040 --> 00:32:17,320 Speaker 1: And what trends or emerging technologies do you believe will 599 00:32:17,360 --> 00:32:19,960 Speaker 1: shape the future of metas ads business. 600 00:32:20,680 --> 00:32:24,640 Speaker 2: Yeah, so look, overall, from talking to business leaders the 601 00:32:24,680 --> 00:32:27,400 Speaker 2: world over, everybody is focused on growth. You're right, we 602 00:32:27,440 --> 00:32:30,800 Speaker 2: do live on in certain times. But I think businesses 603 00:32:30,840 --> 00:32:34,720 Speaker 2: have got better at planning into an uncertainty and really 604 00:32:34,760 --> 00:32:39,600 Speaker 2: focusing and doubling down on the areas of growth, recognizing 605 00:32:39,640 --> 00:32:42,320 Speaker 2: that the only constant really has changed. And so how 606 00:32:42,360 --> 00:32:45,200 Speaker 2: businesses can adapt to be more agile, to be more flexible, 607 00:32:45,240 --> 00:32:48,200 Speaker 2: to be more nimble, I think is a really really 608 00:32:48,280 --> 00:32:52,000 Speaker 2: important part. I think advertisers are being more even more 609 00:32:52,040 --> 00:32:54,880 Speaker 2: disciplined about looking at the row us when it comes 610 00:32:54,960 --> 00:32:58,600 Speaker 2: to whether deployee their dollars when it comes to marketing, 611 00:32:58,720 --> 00:33:01,360 Speaker 2: and so so much to the conversation at the beginning 612 00:33:01,440 --> 00:33:03,760 Speaker 2: was about the pride that I have in how we're 613 00:33:03,760 --> 00:33:07,480 Speaker 2: able to drive performance and results for businesses all over 614 00:33:07,520 --> 00:33:09,680 Speaker 2: the world and how the you know, the products that 615 00:33:09,680 --> 00:33:13,680 Speaker 2: we're creating actually are allowing. You know, we have a 616 00:33:13,720 --> 00:33:16,680 Speaker 2: stat that is now that for every dollar that is 617 00:33:16,840 --> 00:33:19,960 Speaker 2: put into our ads, it's driving back on average three 618 00:33:20,000 --> 00:33:23,320 Speaker 2: dollars thirty one in revenue for advertisers. That's in the US. 619 00:33:24,080 --> 00:33:27,240 Speaker 2: Similar stat in Europe is that for every three seventy 620 00:33:27,320 --> 00:33:30,560 Speaker 2: nine euros, you know, seem really strong increase as well 621 00:33:30,600 --> 00:33:34,320 Speaker 2: for ever every euro it invested there. So that's where 622 00:33:34,360 --> 00:33:38,320 Speaker 2: I start. People are looking for growth, people recognize uncertainty 623 00:33:38,760 --> 00:33:42,040 Speaker 2: from a meta perspective. I didn't even touch on one 624 00:33:42,040 --> 00:33:45,760 Speaker 2: of our newer apps, which is Threads. Threads is already 625 00:33:46,240 --> 00:33:48,880 Speaker 2: has three hundred and twenty million users on it, which 626 00:33:48,920 --> 00:33:51,280 Speaker 2: is a fantastic thing to see in such in a 627 00:33:51,360 --> 00:33:54,239 Speaker 2: short period of time, and we announced that we just 628 00:33:54,280 --> 00:33:57,600 Speaker 2: started to test very early on the monetization side of 629 00:33:57,640 --> 00:34:00,960 Speaker 2: actually bringing in some very early ad products into Threads, 630 00:34:00,960 --> 00:34:04,040 Speaker 2: which is really exciting. And so one of the things 631 00:34:04,080 --> 00:34:05,440 Speaker 2: that I'm often asked is well, what can I do 632 00:34:05,480 --> 00:34:06,760 Speaker 2: if I don't have that in my country, and most 633 00:34:06,760 --> 00:34:09,520 Speaker 2: countries don't yet. But as a brand, I would say, 634 00:34:09,640 --> 00:34:12,520 Speaker 2: just start to understand what's going on on the platform, 635 00:34:12,680 --> 00:34:16,000 Speaker 2: how people are interacting with the businesses on there already, 636 00:34:16,560 --> 00:34:18,319 Speaker 2: and how you show up there. It is different, it's 637 00:34:18,360 --> 00:34:22,720 Speaker 2: a different experience, So I think that's another exciting area. 638 00:34:23,400 --> 00:34:25,680 Speaker 2: And then the other big trend that I see really 639 00:34:25,680 --> 00:34:29,359 Speaker 2: coming through strong around the world. And you mentioned earlier 640 00:34:29,360 --> 00:34:31,960 Speaker 2: how much you and I both travel, and you'll have 641 00:34:32,000 --> 00:34:36,400 Speaker 2: seen this as well from certainly traveling around Asia and 642 00:34:36,480 --> 00:34:39,640 Speaker 2: Latin America in particular, as well as Europe. Also is 643 00:34:39,640 --> 00:34:45,120 Speaker 2: this trend between businesses and people through WhatsApp. And you know, 644 00:34:45,160 --> 00:34:47,520 Speaker 2: I mentioned earlier that you know, six hundred million messages 645 00:34:47,520 --> 00:34:51,480 Speaker 2: are going between people and businesses every single day. We're 646 00:34:51,520 --> 00:34:55,120 Speaker 2: investing more and more here in order that brands can 647 00:34:55,360 --> 00:34:58,799 Speaker 2: you know, have a more active experience and we can 648 00:34:58,800 --> 00:35:01,160 Speaker 2: help them actually leverage g orre tons in this area. 649 00:35:01,200 --> 00:35:04,239 Speaker 2: It is a different area, but we're also thinking here 650 00:35:04,400 --> 00:35:09,000 Speaker 2: around how we can help on the utility side for 651 00:35:09,160 --> 00:35:12,400 Speaker 2: businesses all the area around things like I don't know, 652 00:35:12,400 --> 00:35:15,680 Speaker 2: if you're an airline, how you have one thread, one 653 00:35:15,719 --> 00:35:19,120 Speaker 2: WhatsApp thread that has everything from you book your ticket, 654 00:35:19,120 --> 00:35:22,399 Speaker 2: you've got your confirmation number, you get told where your 655 00:35:22,440 --> 00:35:25,960 Speaker 2: boarding passes. It's all in one place, makes it very simple. 656 00:35:26,640 --> 00:35:30,440 Speaker 2: We've seen everything now being communicated here, from life insurance 657 00:35:30,520 --> 00:35:35,040 Speaker 2: to e commerce to audio McDonald's in Brazil, all happening 658 00:35:35,640 --> 00:35:38,360 Speaker 2: or on happening on WhatsApp. So I think that's another 659 00:35:38,480 --> 00:35:41,520 Speaker 2: very big area an opportunity for advertisers today. 660 00:35:42,320 --> 00:35:44,879 Speaker 1: I think that was a great answer for this very 661 00:35:44,880 --> 00:35:48,200 Speaker 1: complex question as well, and also kind of a good outlook. 662 00:35:49,040 --> 00:35:52,040 Speaker 1: Maybe the very last one from my end would be 663 00:35:52,480 --> 00:35:55,040 Speaker 1: knowing what we covered in the last thirty minutes or so. 664 00:35:55,239 --> 00:35:59,040 Speaker 1: Is there any final advice for executives and leaders out there, 665 00:35:59,040 --> 00:36:01,400 Speaker 1: coming back to where we started, you know, your personal 666 00:36:01,440 --> 00:36:04,760 Speaker 1: experiences as a leader, is there, especially in these times? 667 00:36:04,800 --> 00:36:07,960 Speaker 1: Is there anything you would share with the audience more 668 00:36:07,960 --> 00:36:11,680 Speaker 1: from a leadership perspective which could help everybody out there 669 00:36:11,800 --> 00:36:13,600 Speaker 1: to do better and to perform better. 670 00:36:14,440 --> 00:36:16,799 Speaker 2: I think it goes back to the beginning actually, which 671 00:36:16,840 --> 00:36:18,960 Speaker 2: makes sure that you're putting yourself as a leader in 672 00:36:18,960 --> 00:36:22,080 Speaker 2: a position to really embrace the new technology that's coming 673 00:36:22,120 --> 00:36:25,359 Speaker 2: thick and fast add us. And actually sometimes that means 674 00:36:25,360 --> 00:36:27,160 Speaker 2: that you've got to dedicate a little bit of time 675 00:36:27,200 --> 00:36:30,600 Speaker 2: to investing in yourself. And whilst I hadn't intended to 676 00:36:30,600 --> 00:36:32,840 Speaker 2: start this off as a plug for a recent conference 677 00:36:32,880 --> 00:36:36,279 Speaker 2: that will be happening very soon, I think having a 678 00:36:36,320 --> 00:36:39,799 Speaker 2: conference like Possible where you can come together with your 679 00:36:39,840 --> 00:36:43,280 Speaker 2: peers in a learning environment with some of the best 680 00:36:43,320 --> 00:36:47,799 Speaker 2: speakers on the planet coming together and some sidebar conversations. 681 00:36:47,840 --> 00:36:50,120 Speaker 2: I know we're dedicating a lot of time at the conference, 682 00:36:50,560 --> 00:36:53,560 Speaker 2: particularly on AI to make sure that the people that 683 00:36:53,600 --> 00:36:56,520 Speaker 2: are coming to the conference can leave there really being 684 00:36:56,520 --> 00:36:59,520 Speaker 2: the leaders in the field to be able to accelerate 685 00:36:59,560 --> 00:37:02,319 Speaker 2: and grow the businesses at a quicker pace than those 686 00:37:02,360 --> 00:37:05,080 Speaker 2: that haven't invested the time. And I think you can 687 00:37:05,080 --> 00:37:07,400 Speaker 2: get away with perhaps not learning every year, but I 688 00:37:07,440 --> 00:37:09,800 Speaker 2: don't think this is a year that you can't afford 689 00:37:10,200 --> 00:37:12,400 Speaker 2: not to be investing in yourself and learning. Such is 690 00:37:12,440 --> 00:37:14,480 Speaker 2: the pace of change of what is happening with AI. 691 00:37:15,120 --> 00:37:18,279 Speaker 2: I love it, I'm nergize by it, I'm excited about it. 692 00:37:18,480 --> 00:37:20,000 Speaker 2: But to be an environment where you can share and 693 00:37:20,040 --> 00:37:22,719 Speaker 2: discuss and debate with your peers, I think there's nothing 694 00:37:22,760 --> 00:37:25,520 Speaker 2: better than that. So that would probably be my final advice. 695 00:37:26,239 --> 00:37:28,080 Speaker 1: Thank you, Nicholas. Thank you so much. What a great 696 00:37:28,080 --> 00:37:30,839 Speaker 1: closing statement and what a great conversation we've had. Thank 697 00:37:30,880 --> 00:37:33,920 Speaker 1: you for your time. I'm sure your insides, your energy, 698 00:37:33,960 --> 00:37:36,799 Speaker 1: your passion made it a very interesting conversation for the 699 00:37:36,800 --> 00:37:39,560 Speaker 1: audience out there as well. And I'm really looking forward 700 00:37:39,560 --> 00:37:41,440 Speaker 1: to see you in Miami in a couple of weeks. 701 00:37:41,520 --> 00:37:42,279 Speaker 1: Thank you so much. 702 00:37:42,680 --> 00:37:45,080 Speaker 2: Thank you Christian, and yeah, looking forward to it. 703 00:37:49,160 --> 00:37:51,959 Speaker 1: Thanks for tuning in everyone. Once again, I'm your host, 704 00:37:52,120 --> 00:37:55,160 Speaker 1: Christian Moher. If you have a question or suggestion to 705 00:37:55,239 --> 00:38:00,279 Speaker 1: me reach out, send me the m on LinkedIn is 706 00:38:00,360 --> 00:38:02,960 Speaker 1: to learn more about Possible, sign up for our newsletter, 707 00:38:03,280 --> 00:38:05,000 Speaker 1: or if you want to join us at the Possible 708 00:38:05,040 --> 00:38:09,520 Speaker 1: Show in Miami, visit Possible event dot com. Possible Now 709 00:38:09,640 --> 00:38:13,279 Speaker 1: is a co production of iHeartMedia and Possible. Our executive 710 00:38:13,360 --> 00:38:17,840 Speaker 1: producers are Ryan Martz and Yasmin Melandez. Our supervising producer 711 00:38:17,920 --> 00:38:21,600 Speaker 1: is Meredith Barnes. Special thanks to Colleen Lawrence Mack from 712 00:38:21,640 --> 00:38:26,040 Speaker 1: our programming team. Our theme music is composed by Anthony Keatacoli. 713 00:38:26,600 --> 00:38:30,719 Speaker 1: For more podcasts from iHeart, visit the iHeart app Apple podcast, 714 00:38:31,160 --> 00:38:33,200 Speaker 1: or wherever you listen to your favorite shows