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Speaker 1: The new technology that's helping nine to one one call

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Speaker 1: centers get a better idea of exactly where you're calling from.

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Speaker 1: What's going on. I'm rich Demiro. This is rich on Tech.

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Speaker 1: Joining me today is Jeff Robertson.

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Speaker 2: He works for Rapid SOS. Jeff, thanks so much for

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Speaker 2: joining me.

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Speaker 3: Oh, thank you for having me.

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Speaker 2: So I saw this.

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Speaker 1: Announcement from both Apple and iOS twelve that they're building

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Speaker 1: in this new technology, and then also Google came out

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Speaker 1: a couple weeks later saying kind of similar stuff. So

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Speaker 1: when you call nine one one today, in many cases,

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Speaker 1: how are they getting our current location from a cell phone?

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Speaker 3: Currently? The way they use it, if you remember elgebra class,

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Speaker 3: they sort of get three towers and they try to

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Speaker 3: look at the speed of the signal to you. The

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Speaker 3: challenge with getting a location off that is, if you're

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Speaker 3: in a building where sixty five percent of all wireless

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Speaker 3: calls people are calling from inside a building, makes it

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Speaker 3: tough to put an accurate location. So the screen of

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Speaker 3: the dispatcher has a big circle sort of you maybe

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Speaker 3: somewhere in this could be one hundred yard, two hundred yard,

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Speaker 3: or sometimes even a mile radius that they have to

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Speaker 3: try to find you or talk you through to describe

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Speaker 3: where you are.

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Speaker 2: And with your technology. What happens with rapid SOS.

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Speaker 3: We have worked with both the operating systems as you mentioned,

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Speaker 3: Apple's iOS twelve and Android, So when you dial nine

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Speaker 3: one one and hit send, it sends a data payload

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Speaker 3: to us, which we passed the clearing to the dispatcher,

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Speaker 3: so they see exactly where you are and in some

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Speaker 3: cases it'll even show what room you are and in

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Speaker 3: the building.

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Speaker 1: We're actually recording this year at one of LAPD's dispatch

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Speaker 1: centers for nine one one, and I saw the map

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Speaker 1: of kind of what a cell phone looks like without

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Speaker 1: the rapid SOS information versus what you guys offer, and

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Speaker 1: it's pretty different. I mean, yours is basically pinpointing the

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Speaker 1: location of the person versus the other one is just

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Speaker 1: kind of a guestimate.

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Speaker 3: Yeah, and the older method of trying to locate a

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Speaker 3: device was before smartphones were around. There is many different

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Speaker 3: sensors in both the Google devices and Android as well

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Speaker 3: Apple everything from they do an assisted GPS GPS, they

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Speaker 3: have pedometers which help with location. They have Wi Fi

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Speaker 3: sensors like the terminore and Bluetooth beacons, just to name

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Speaker 3: a few of the sensors they use all to improve

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Speaker 3: that location.

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Speaker 2: It's really interesting.

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Speaker 1: I know there's a whole side of privacy to all

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Speaker 1: this stuff, but when you're talking about nine one one

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Speaker 1: in particular, this is really valuable in saving lives.

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Speaker 3: Correct, And our rapid SUS technology only works when you

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Speaker 3: actually dial nine one one. Is when it activates and

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Speaker 3: sends that location. No one at the center can actually

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Speaker 3: key in your number and find out where that device

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Speaker 3: is without you actually dialing nine one one. But you're

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Speaker 3: absolutely right.

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Speaker 2: So tell me what the change is.

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Speaker 1: So because Apple made this announcement in Google, you're actually

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Speaker 1: embedding your software at.

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Speaker 2: The OS level.

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Speaker 3: Correct. We did some early trials. Rapid SS has been

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Speaker 3: around for just shy a six years. Our original idea

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Speaker 3: was to have an app running in the background, but

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Speaker 3: we just found with people having to load that app

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Speaker 3: if they got a new phone where they remember to

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Speaker 3: download it again. The public has been very well trained

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Speaker 3: in the last fifty years of now I want to

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Speaker 3: just dial now on one and we have always been

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Speaker 3: a proponent of not having the user have to do

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Speaker 3: anything in that time of need. So we worked very

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Speaker 3: closely with both Apple and Google, and they agreed to

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Speaker 3: have our technology right embedded in the operating system so

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Speaker 3: that when you're in that moment of need, you don't

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Speaker 3: have to remember to push a button, an app or

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Speaker 3: anything else. That location gets sent to the dispatcher when

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Speaker 3: you need help.

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Speaker 2: And that's a pretty big get for your company.

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Speaker 3: It is. We worked very hard on working with them

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Speaker 3: and also educating them what it was like in the

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Speaker 3: front lines of public safety. We find a lot of

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Speaker 3: technology companies don't know what goes on behind the scenes

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Speaker 3: in many cases of how a nine to one calls taken,

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Speaker 3: how the technology works, or even the technology and the

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Speaker 3: cruiser as you're on your way to an incident or

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Speaker 3: a pumper truck for that matter. So there's a lot

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Speaker 3: of technology that happens in the way and we're trying

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Speaker 3: to improve that to speed up that response.

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Speaker 1: Now, I'll be honest, I mean, I just kind of

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Speaker 1: assumed that when you called from a cell phone it

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Speaker 1: gave a pretty good idea of your location.

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Speaker 2: Did landlines give a better idea because it was linked.

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Speaker 3: Yeah, Back when I was on the job, we would

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Speaker 3: get nine to one callers. In the early days of

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Speaker 3: cell phones, the bag phones. If you remember when they

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Speaker 3: were on one of those devices, nay dial nine one.

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Speaker 3: A lot of times we would tell them to pull

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Speaker 3: over a payphone pick it up in dial nine one

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Speaker 3: so we could find out where they are because that's linked,

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Speaker 3: that's a physical address, and that line had a cable

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Speaker 3: that went all the way back to the phone company.

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Speaker 3: They knew exactly where it was, so it's very different.

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Speaker 1: How do I know if this is on my device?

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Speaker 1: How do I have to activate it? Do I have

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Speaker 1: to do anything?

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Speaker 2: In particular?

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Speaker 3: You just have to make sure you're on iOS twelve

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Speaker 3: or better from Apple and the Android is anything foreign above,

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Speaker 3: which is most phones today. Android is supported, so nothing

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Speaker 3: you should have to do.

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Speaker 1: So we saw this demo here at this location for

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Speaker 1: Los Angeles.

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Speaker 2: Does every municipality have this in place right now?

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Speaker 3: No, your question. There are roughly about six three hundred

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Speaker 3: nine one centers in America. We now cover fifteen just

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Speaker 3: over fifteen hundred of them, which is still quite an accomplishment,

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Speaker 3: but we've got a lot more to go. We're trying

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Speaker 3: to educate the nine to one community that it's easy,

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Speaker 3: it's free, and then we can get them access to

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Speaker 3: these locations. When people down now on one. So we're

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Speaker 3: working very hard and thanks to you getting the word

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Speaker 3: out to do this.

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Speaker 1: And you said free, So I mean the technology that

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Speaker 1: you're offering these people, these call centers is.

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Speaker 3: Free absolutely to public safety. It's it's a there's no charge.

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Speaker 2: And so tell me about the bigger idea of this company.

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Speaker 1: Obviously you're a location company. What can we see in

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Speaker 1: the future. Kind of paint that picture for me of

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Speaker 1: where this can all go.

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Speaker 3: Well, our mission is to improve emergency response. Now we've

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Speaker 3: got all these new technologies coming out of IoT devices,

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Speaker 3: everything from you know, many people are familiar with telematics

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Speaker 3: in their car when they if they were in an

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Speaker 3: axe and airbags are deployed, you know, it goes to

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Speaker 3: a call center. Well, now that data, that information could

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Speaker 3: go straight to the disc screen immediately to start emergency

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Speaker 3: personnel rolling to your So getting that information, there's always

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Speaker 3: been a disconnect in the nine to one network because

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Speaker 3: it was fifty years old. Getting data was very hard.

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Speaker 3: We can get voice to someone, but data was the art.

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Speaker 3: So now those that information will come to us and

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Speaker 3: we will pass that to the relevant dispatcher on a response.

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Speaker 2: So we have that are we there yet you have

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Speaker 2: that right now.

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Speaker 3: I mean, we're very close to having that, but we

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Speaker 3: our technology fully supports that. We're in the middle of

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Speaker 3: rolling it. Location was the most important thing when we

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Speaker 3: talk to public safety to solve but these other things

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Speaker 3: are very important. You're seeing these doorbell video cameras, You're

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Speaker 3: seeing smoke detectors now that connect to your WiFi. All

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Speaker 3: those can now send valuable information to a first responder

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Speaker 3: to have a better outcome.

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Speaker 1: So the reason I got a video camera in my

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Speaker 1: house was because I had just flown to New Jersey.

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Speaker 1: I get a text on my phone or a call

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Speaker 1: that hey, your fire alarm is going off at your house.

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Speaker 2: Now, my smoke alarm.

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Speaker 1: Was connected to the alarm system, but I said, oh

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Speaker 1: my gosh, I can't look inside my house to know

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Speaker 1: if it's actually on fire. And so it wasn't, thankfully,

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Speaker 1: but the police were outside the fire everyone and I

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Speaker 1: ended up getting a camera so next time I can

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Speaker 1: look in.

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Speaker 2: So you're saying in the future.

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Speaker 1: When my alarm goes off, maybe it activates a camera

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Speaker 1: that someone can actually at the dispatch center check in

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Speaker 1: and see if you.

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Speaker 3: Authorize them to do that during that time of need yes,

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Speaker 3: they could. That's in theory. They can do that. Or

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Speaker 3: they may be able to see who's on your front

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Speaker 3: porch from your your doorbell camera. If there's someone that's

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Speaker 3: not supposed to be there, and you authorize that camera feed,

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Speaker 3: they could see that. In the first responder that comes

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Speaker 3: would also have that video to look for a suspect.

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Speaker 1: Now, I like how you have all these you know,

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Speaker 1: if you authorize, I get it. There's so many it's

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Speaker 1: like a privacy nightmare for some people. But for me

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Speaker 1: and you, you kind of see the benefit of all

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Speaker 1: these things working together.

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Speaker 3: And it's an opt in approach. Nine one one has

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Speaker 3: always sent your location when you had a landline phone.

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Speaker 3: My grandmother's phone when she del now one, it's sent

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Speaker 3: the address to public safety. So now the only thing

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Speaker 3: is the wireless device is going to do the same thing.

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Speaker 3: So we had nothing's changed really there when we had

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Speaker 3: these other devices. It's got to be an opt in

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Speaker 3: where you say, hey, listen, I'm going to my fire

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Speaker 3: alarms going off. I'm worried. I'm okay with them taking

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Speaker 3: a look at that camera.

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Speaker 1: And I'm just painting a picture of the future. Let's

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Speaker 1: say I drive a Tesla and I get to an accident.

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Speaker 1: My phone is connected to that Tesla, so it's already

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Speaker 1: gathered that data that says, hey, I'm connected to a Tesla.

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Speaker 1: That tesla talks to my phone says, hey, the airbag

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Speaker 1: just went off. This is an electric vehicle. Here's I

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Speaker 1: don't know how much fuel it has in it, how

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Speaker 1: much electricity is left location of that device. You know,

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Speaker 1: whatever triggered inside that car could all theoretically be passed along.

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Speaker 2: To the people that are helping me.

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Speaker 3: And you may not have even called nine to one,

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Speaker 3: and they may have that information immediately when you're when

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Speaker 3: you've gotten that accident, that information could be at the

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Speaker 3: dispatcher's screen. They could already be rolling personnel to help you.

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Speaker 1: Wow, and Los Angeles doing this one of the cities

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Speaker 1: at the forefront. Obviously, since we're here, you'd like to

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Speaker 1: see this in every city.

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Speaker 3: Absolutely, we'd like to have this rule because it's free

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Speaker 3: of charge and it's fairly easy to roll out. We

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Speaker 3: just need to educate the public safety community to go forward.

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Speaker 1: Throught more information on wrapping sos, you can go to

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Speaker 1: the website. Richon tech dot TV Jeff Robertson with Rabid SOS.

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Speaker 2: Thanks so much for joining me.

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Speaker 1: Thank you appreciate that I have more in the show

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Speaker 1: notes as well, so you can check them for more details.

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Speaker 1: And if you like this show, share it with your friends.

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Speaker 1: That's the best way that it will grow. I'm rich tomorrow.

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Speaker 2: Thanks so much for listening. I'll talk to you real

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Speaker 2: soon