WEBVTT - Seizing Back Control From Corporate Algorithms

0:00:00.120 --> 0:00:06.760
<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio news.

0:00:07.280 --> 0:00:11.160
<v Speaker 2>This is Bloomberg Business Week with Carol Messer and Tim

0:00:11.200 --> 0:00:14.640
<v Speaker 2>Steneveek on Bloomberg Radio. So, Carol, I've been doing this

0:00:14.680 --> 0:00:17.880
<v Speaker 2>thought experiment. Hey, I've been asking parents. It's very informal,

0:00:17.880 --> 0:00:22.120
<v Speaker 2>it's anecdotal, asking parents of teens about a proposed TikTok ban.

0:00:22.200 --> 0:00:24.720
<v Speaker 2>I've heard from all of them the same thing, literally

0:00:24.760 --> 0:00:27.960
<v Speaker 2>all of them. I hope they ban it. No standard deviation,

0:00:28.280 --> 0:00:30.520
<v Speaker 2>there's no no And this is again not scientific. It's

0:00:30.560 --> 0:00:32.639
<v Speaker 2>just like, Okay, you have a kid, you have a teenager,

0:00:32.720 --> 0:00:34.560
<v Speaker 2>they have a phone, they're on TikTok all the time.

0:00:34.600 --> 0:00:36.160
<v Speaker 3>Well, we know that option could be on the table

0:00:36.159 --> 0:00:38.960
<v Speaker 3>after the US House of Representatives today passed to build

0:00:39.000 --> 0:00:41.640
<v Speaker 3>a banned TikTok in the US unless it's Chinese owner

0:00:41.840 --> 0:00:44.040
<v Speaker 3>sells the video sharing app. But Tim, we know it's

0:00:44.080 --> 0:00:45.839
<v Speaker 3>not just TikTok that has its critics.

0:00:45.920 --> 0:00:48.440
<v Speaker 2>Yeah, people have really had this fraught relationship with all

0:00:48.440 --> 0:00:50.880
<v Speaker 2>different kinds of tech, hardware, software, you name it, their

0:00:50.880 --> 0:00:53.920
<v Speaker 2>digital talk, detox retreats. I tried to delete certain apps

0:00:53.920 --> 0:00:55.720
<v Speaker 2>on weekends so I don't pick up my phone and

0:00:55.760 --> 0:00:58.520
<v Speaker 2>scroll when I'm with my family. The question is how

0:00:58.560 --> 0:00:59.920
<v Speaker 2>did we get here to a place where I really

0:01:00.120 --> 0:01:03.400
<v Speaker 2>ship with technology has become like this. Our next guest

0:01:03.440 --> 0:01:05.560
<v Speaker 2>has been thinking a lot about that and says he

0:01:05.600 --> 0:01:08.600
<v Speaker 2>has a solution. Frank mcot junior as chairman of McCourt Global.

0:01:08.640 --> 0:01:11.000
<v Speaker 2>It's a company with interest in real estate, sports, tech,

0:01:11.080 --> 0:01:13.400
<v Speaker 2>media and more. Frank also the founder and executive chairman

0:01:13.440 --> 0:01:16.640
<v Speaker 2>of Project Liberty, which is, in its own words, advancing

0:01:16.680 --> 0:01:19.640
<v Speaker 2>the responsible development of the Internet of tomorrow, designed and

0:01:19.680 --> 0:01:22.399
<v Speaker 2>governed for the comment good. He's also the author of

0:01:22.440 --> 0:01:25.880
<v Speaker 2>the brand new book Our Biggest Fight Reclaiming Liberty, Humanity,

0:01:25.920 --> 0:01:28.800
<v Speaker 2>and dignity in the Digital Age. Frank, Welcome to Bloomberg

0:01:28.800 --> 0:01:29.720
<v Speaker 2>Business Week. How are you.

0:01:29.920 --> 0:01:31.160
<v Speaker 1>I'm doing good. How are you both doing?

0:01:31.280 --> 0:01:34.120
<v Speaker 2>We're doing well. I'm interested because you're known for a

0:01:34.120 --> 0:01:35.800
<v Speaker 2>lot of things. You're the former owner and chair of

0:01:35.800 --> 0:01:38.640
<v Speaker 2>the La Dodgers, you own a French football club. You've

0:01:38.640 --> 0:01:42.600
<v Speaker 2>worked in construction and real estate for years. What happened

0:01:42.640 --> 0:01:44.800
<v Speaker 2>that prompted you to spend so much money and so

0:01:44.920 --> 0:01:47.480
<v Speaker 2>much time fighting the Internet as we know it?

0:01:47.760 --> 0:01:48.000
<v Speaker 4>Yeah?

0:01:48.040 --> 0:01:51.360
<v Speaker 1>So I wrote Our Biggest Fight to really shine light

0:01:51.400 --> 0:01:55.880
<v Speaker 1>on Project Liberty, which is a five hundred million dollar

0:01:55.960 --> 0:02:00.880
<v Speaker 1>initiative to reimagine how the Internet works and you know,

0:02:01.160 --> 0:02:06.880
<v Speaker 1>and really take back control of our data, which I

0:02:06.920 --> 0:02:11.120
<v Speaker 1>would say is really our personhood in this digital era

0:02:11.639 --> 0:02:13.880
<v Speaker 1>from the kind of the machines of big tech.

0:02:13.960 --> 0:02:16.079
<v Speaker 2>Right, we're the machines, the machines.

0:02:17.000 --> 0:02:21.079
<v Speaker 1>Look, we are connected to the Internet by an IP address.

0:02:21.520 --> 0:02:24.080
<v Speaker 1>So let's start right there. Okay, the Internet is not

0:02:24.400 --> 0:02:27.720
<v Speaker 1>you and I connected, it's our device connected. It was

0:02:27.760 --> 0:02:31.680
<v Speaker 1>built to connect devices, machines, and that's how the Internet

0:02:31.720 --> 0:02:35.520
<v Speaker 1>came into being. And then thirty five years ago yesterday,

0:02:35.960 --> 0:02:38.720
<v Speaker 1>Tim berners Lee created the World Wide Web that was

0:02:38.720 --> 0:02:42.800
<v Speaker 1>to connect data. We have never been connected as people

0:02:43.240 --> 0:02:47.040
<v Speaker 1>on the Internet. So what I put forward in the

0:02:47.080 --> 0:02:50.760
<v Speaker 1>book is is now, knowing how powerful the Internet is

0:02:51.360 --> 0:02:55.399
<v Speaker 1>and how dependent we are on it, and how everything

0:02:55.440 --> 0:03:01.399
<v Speaker 1>we do virtually is digitized, we need to reclaim ownership

0:03:01.520 --> 0:03:05.480
<v Speaker 1>of our digital our social graph, our digital information, our

0:03:05.520 --> 0:03:09.799
<v Speaker 1>relationships and so forth, because it's who we are. It's

0:03:09.840 --> 0:03:12.959
<v Speaker 1>not our data, it's who we are in the digital age.

0:03:13.080 --> 0:03:16.239
<v Speaker 1>And so I call that personhood, right, and it's our

0:03:16.280 --> 0:03:19.480
<v Speaker 1>digital DNA is as important as our biological DNA. It's

0:03:19.520 --> 0:03:23.120
<v Speaker 1>our lived archive. Why on Earth would we give that

0:03:23.320 --> 0:03:25.600
<v Speaker 1>up just for the right of using the internet. We

0:03:25.639 --> 0:03:30.840
<v Speaker 1>need an internet where we're in charge, we're owning and controlling,

0:03:30.880 --> 0:03:35.080
<v Speaker 1>so to speak, our data, and we reclaim that that personhood.

0:03:35.120 --> 0:03:36.680
<v Speaker 3>Well safe to say we didn't know we were giving

0:03:36.680 --> 0:03:38.040
<v Speaker 3>it up, right, We just thought, Wow, this is a

0:03:38.080 --> 0:03:39.560
<v Speaker 3>really cool thing, and look at all the things we

0:03:39.600 --> 0:03:41.839
<v Speaker 3>can do. And many would argue right at the same

0:03:41.920 --> 0:03:45.680
<v Speaker 3>time that the Internet and that connectivity has allowed us

0:03:45.720 --> 0:03:48.480
<v Speaker 3>to do so much more and learn so much more

0:03:48.880 --> 0:03:51.160
<v Speaker 3>about the other. But then there's the dark side and

0:03:51.200 --> 0:03:54.240
<v Speaker 3>bad side to it. Is there though? Can we I mean,

0:03:54.320 --> 0:03:56.800
<v Speaker 3>the horse has left the barn in a long you know,

0:03:56.920 --> 0:03:59.880
<v Speaker 3>a long time ago, Frank, Can we kind of regain

0:04:00.080 --> 0:04:03.839
<v Speaker 3>in our digital identity? Can we go back? Yeah?

0:04:03.840 --> 0:04:06.840
<v Speaker 1>We must, We can, and we must. And I do

0:04:06.960 --> 0:04:09.520
<v Speaker 1>want to focus on something first before I get to

0:04:09.600 --> 0:04:12.920
<v Speaker 1>that solution and so forth. And I do think we

0:04:12.960 --> 0:04:14.720
<v Speaker 1>are learning more and more about the harms, right, we

0:04:14.840 --> 0:04:16.640
<v Speaker 1>hear them every day and.

0:04:16.560 --> 0:04:19.039
<v Speaker 3>This we talk about it all the time, and it's.

0:04:18.960 --> 0:04:22.839
<v Speaker 1>Just going to get worse as a generative AI enters

0:04:22.880 --> 0:04:26.000
<v Speaker 1>the picture, because a broken technology made more powerful will

0:04:26.080 --> 0:04:29.200
<v Speaker 1>just make the problems worse. But I want to just

0:04:29.360 --> 0:04:30.960
<v Speaker 1>highlight one thing you said, you know, there are a

0:04:31.000 --> 0:04:33.200
<v Speaker 1>lot of good things and then some bad things. I

0:04:33.240 --> 0:04:36.120
<v Speaker 1>hear that a lot that we kind of somehow think

0:04:36.160 --> 0:04:41.000
<v Speaker 1>of this technology differently than we would think of For instance,

0:04:41.920 --> 0:04:45.520
<v Speaker 1>let's say we were sitting here and some municipality had

0:04:46.360 --> 0:04:51.159
<v Speaker 1>a water system that was putting water into a million homes,

0:04:52.360 --> 0:04:55.400
<v Speaker 1>and you were reporting today that four hundred thousand of

0:04:55.400 --> 0:05:00.240
<v Speaker 1>those homes were getting toxic water. That we're making the

0:05:00.240 --> 0:05:03.599
<v Speaker 1>households sick and killing some kids. Okay, would we sit

0:05:03.640 --> 0:05:06.040
<v Speaker 1>here and say, well, yeah, but it's it's putting clean

0:05:06.080 --> 0:05:09.279
<v Speaker 1>water in six hundred thousand homes. So kind of on bound?

0:05:09.880 --> 0:05:15.280
<v Speaker 1>Why are we so tolerant of the harms of technology?

0:05:15.320 --> 0:05:19.000
<v Speaker 1>Look at the Internet is ours, it's our data. We

0:05:19.040 --> 0:05:21.719
<v Speaker 1>should be in charge. Why would we want machines to

0:05:21.880 --> 0:05:24.359
<v Speaker 1>drag us into a future we don't want. Let's just

0:05:25.200 --> 0:05:29.480
<v Speaker 1>take them inute, fix it, and then make it more powerful,

0:05:29.480 --> 0:05:31.920
<v Speaker 1>and we fix it by putting individuals in control. I'm

0:05:31.920 --> 0:05:32.680
<v Speaker 1>happy to talk about.

0:05:33.160 --> 0:05:35.919
<v Speaker 2>So in this case, in this analogy, what are what's

0:05:36.040 --> 0:05:39.080
<v Speaker 2>what's the toxic water? What's what are the harms being done?

0:05:39.200 --> 0:05:41.120
<v Speaker 1>So? Yeah, so so where to begin?

0:05:41.240 --> 0:05:41.440
<v Speaker 4>Right?

0:05:41.480 --> 0:05:42.719
<v Speaker 1>So let's think about this.

0:05:43.720 --> 0:05:46.200
<v Speaker 3>Like the Russian inference, interference in the elections.

0:05:46.560 --> 0:05:52.640
<v Speaker 1>Good starting point number two, missing disinformation.

0:05:54.000 --> 0:05:54.360
<v Speaker 3>Children.

0:05:55.200 --> 0:05:58.000
<v Speaker 2>But the problem is, I don't understand how that has

0:05:58.040 --> 0:06:00.240
<v Speaker 2>to do with the structure of the Internet versus Yeah.

0:06:00.320 --> 0:06:02.640
<v Speaker 2>So let's maligne actors. Okay, so on the Internet, right,

0:06:02.680 --> 0:06:04.159
<v Speaker 2>and in this case, you know, we could talk talk

0:06:04.160 --> 0:06:08.000
<v Speaker 2>about maligne actors potentially being foreign governments that want to interfere,

0:06:08.520 --> 0:06:12.760
<v Speaker 2>but also companies that want to create engaging content. And

0:06:12.800 --> 0:06:16.159
<v Speaker 2>I use the term engaging meaning anything that gets people

0:06:16.160 --> 0:06:19.120
<v Speaker 2>to click or scroll, which in some cases is bad

0:06:19.160 --> 0:06:19.599
<v Speaker 2>for people.

0:06:19.800 --> 0:06:26.800
<v Speaker 1>Yeah, so let's let's think about it this way. Okay,

0:06:26.960 --> 0:06:31.200
<v Speaker 1>I'm the head of the postal service, and I come

0:06:31.240 --> 0:06:33.560
<v Speaker 1>to you and say I have an idea I'm gonna

0:06:33.560 --> 0:06:39.760
<v Speaker 1>give you. I'm gonna deliver your mail no stamps for free,

0:06:40.040 --> 0:06:42.120
<v Speaker 1>so no more stamps. So you say, okay, I'm gonna listen.

0:06:42.880 --> 0:06:45.719
<v Speaker 1>Maybe I'd be a little bit suspicious, but i'd listen.

0:06:46.040 --> 0:06:49.160
<v Speaker 1>Then I'd say, Okay, here's the deal. I'm gonna put

0:06:49.200 --> 0:06:51.159
<v Speaker 1>cameras in every one of your homes, every one of

0:06:51.160 --> 0:06:53.839
<v Speaker 1>the rooms in your house, in your car, in your workplace,

0:06:53.839 --> 0:06:55.240
<v Speaker 1>and so forth, and I'm just going to surveil you

0:06:55.279 --> 0:06:57.239
<v Speaker 1>at twenty four to seven. You kind of be creeped

0:06:57.240 --> 0:06:59.440
<v Speaker 1>out by that, right, and then say well, yeah, but

0:06:59.720 --> 0:07:03.360
<v Speaker 1>it's free. And then it's one more thing. I'm going

0:07:03.400 --> 0:07:06.320
<v Speaker 1>to open your mail. I'm going to read it and

0:07:06.400 --> 0:07:10.679
<v Speaker 1>everything I learn is now mine, Okay, your relationships, your ideas,

0:07:10.760 --> 0:07:13.480
<v Speaker 1>everything else. And then you say, well that's I would

0:07:13.520 --> 0:07:14.640
<v Speaker 1>never Why would I do that?

0:07:14.760 --> 0:07:17.120
<v Speaker 3>Okay? And yeah, Then I said, well, but we do it.

0:07:17.360 --> 0:07:19.840
<v Speaker 1>One Well, one other thing. I'm going to read your

0:07:19.880 --> 0:07:23.360
<v Speaker 1>thirteen year old daughter's diary and I'm gonna and I'm

0:07:23.360 --> 0:07:25.920
<v Speaker 1>gonna learn she's a little concerned about her weight. She's thirteen,

0:07:26.000 --> 0:07:29.160
<v Speaker 1>she's insecure, a little vulnerable. I've got some stuff I

0:07:29.160 --> 0:07:32.000
<v Speaker 1>want to sell her, and I'm going to profit from

0:07:32.160 --> 0:07:33.520
<v Speaker 1>her insecurities.

0:07:33.760 --> 0:07:34.239
<v Speaker 3>It's sick.

0:07:34.680 --> 0:07:36.840
<v Speaker 1>It's not something we should be putting up with. And

0:07:36.880 --> 0:07:42.000
<v Speaker 1>so my point is that we have a decentralized intranet.

0:07:42.120 --> 0:07:45.120
<v Speaker 1>Something that Tim tim wrote. Tim Bernersley wrote a letter.

0:07:44.960 --> 0:07:46.520
<v Speaker 3>He publicly he issued it yesterday.

0:07:46.600 --> 0:07:49.640
<v Speaker 1>He said, I created something that was decentralized, that was

0:07:49.680 --> 0:07:53.120
<v Speaker 1>intended to empower human beings. You know, the proverbial tie

0:07:53.120 --> 0:07:57.080
<v Speaker 1>that lifts all boats, and it became something very centralized

0:07:57.320 --> 0:08:00.520
<v Speaker 1>in these big app These big apps are scraping data

0:08:01.120 --> 0:08:04.200
<v Speaker 1>and they're and they're applying algorithms and they're doing things

0:08:04.200 --> 0:08:05.800
<v Speaker 1>with it that are not good for society.

0:08:05.880 --> 0:08:07.680
<v Speaker 3>No individual, You make a good point. I think about

0:08:07.720 --> 0:08:09.400
<v Speaker 3>tim and I have talked about this, Like I've done

0:08:09.600 --> 0:08:12.600
<v Speaker 3>panels with top you know tech execs over the last

0:08:12.600 --> 0:08:14.760
<v Speaker 3>decade where they're like, yeah, my kid doesn't like have

0:08:14.760 --> 0:08:16.680
<v Speaker 3>a have a phone, doesn't have a lot like you know,

0:08:16.680 --> 0:08:20.200
<v Speaker 3>they limited their use their access because they understood. Having

0:08:20.560 --> 0:08:25.400
<v Speaker 3>said that, So, is there too much money though, wrapped

0:08:25.480 --> 0:08:28.000
<v Speaker 3>up in the space right now? People who do make

0:08:28.040 --> 0:08:30.480
<v Speaker 3>the money on the clicks, whether it's good or bad

0:08:30.520 --> 0:08:33.280
<v Speaker 3>information that how do we how do we get away

0:08:33.280 --> 0:08:36.560
<v Speaker 3>from that? How do we change that without that lobbying

0:08:36.640 --> 0:08:39.400
<v Speaker 3>or money behind it to keep it going. Well, so

0:08:40.000 --> 0:08:41.360
<v Speaker 3>we have about a minute and then we'll come back

0:08:41.360 --> 0:08:41.839
<v Speaker 3>and talk more.

0:08:41.920 --> 0:08:42.079
<v Speaker 4>Yeah.

0:08:42.120 --> 0:08:44.840
<v Speaker 1>Well, let's first of all, I would hope your listeners

0:08:44.840 --> 0:08:46.920
<v Speaker 1>would take a couple of hours of their precious time

0:08:46.960 --> 0:08:49.640
<v Speaker 1>and read the book or go to you know, our

0:08:49.840 --> 0:08:52.400
<v Speaker 1>Biggest fight dot com and learn about how they can

0:08:52.440 --> 0:08:54.680
<v Speaker 1>get involved and learn in a little bit more detail

0:08:54.800 --> 0:08:56.880
<v Speaker 1>how this works, but I'm happy to get into more

0:08:56.880 --> 0:08:58.000
<v Speaker 1>detail after the break.

0:08:58.200 --> 0:09:00.960
<v Speaker 3>But I'm saying, but, like, is there too much money

0:09:01.040 --> 0:09:04.679
<v Speaker 3>behind it? The existing structure these tech companies that are

0:09:04.720 --> 0:09:08.240
<v Speaker 3>so dominant in our world, and definitely, you know, have

0:09:08.600 --> 0:09:10.320
<v Speaker 3>the ear of policy.

0:09:10.320 --> 0:09:14.280
<v Speaker 1>Maybe we definitely need to create an ecosystem, a commercial

0:09:14.280 --> 0:09:16.760
<v Speaker 1>ecosystem that will be bigger and better than.

0:09:16.600 --> 0:09:17.080
<v Speaker 3>What we have.

0:09:17.559 --> 0:09:20.200
<v Speaker 1>We know that data is valuable, right, these the biggest

0:09:20.200 --> 0:09:22.960
<v Speaker 1>five of these companies are worth eleven trillion dollars, So

0:09:23.200 --> 0:09:26.080
<v Speaker 1>nobody can say that data isn't valuable anymore. So now

0:09:26.360 --> 0:09:30.000
<v Speaker 1>let's rethink what that economy looks like going forward, and

0:09:30.080 --> 0:09:33.880
<v Speaker 1>let's unlock the innovation and ingenuity of Americans, right and

0:09:33.960 --> 0:09:35.160
<v Speaker 1>actually build something that's healthy.

0:09:35.240 --> 0:09:37.160
<v Speaker 3>Now, we've talked about these digital doh CAAs that are

0:09:37.160 --> 0:09:39.239
<v Speaker 3>being built on all of us, and it is incredibly

0:09:39.360 --> 0:09:43.680
<v Speaker 3>value and then so what's our that's our data? Do

0:09:43.760 --> 0:09:47.000
<v Speaker 3>we get some piece of that or some control over that?

0:09:47.080 --> 0:09:50.160
<v Speaker 3>Good idea right in the future. Absolutely, like sign me up.

0:09:50.800 --> 0:09:52.320
<v Speaker 3>We're not gonna let them go anywhere. We're gonna come

0:09:52.360 --> 0:09:54.600
<v Speaker 3>back with Frank Mcourt, Junior chairman of M Court Global,

0:09:54.679 --> 0:09:56.920
<v Speaker 3>Founder and executive chairman of Project liberty, and we want

0:09:56.920 --> 0:09:59.040
<v Speaker 3>to get to some points for those who are listening

0:09:59.120 --> 0:10:01.800
<v Speaker 3>about what they can do maybe change this if they

0:10:01.840 --> 0:10:04.480
<v Speaker 3>are interested. And his new Biggest or his new book,

0:10:04.480 --> 0:10:08.000
<v Speaker 3>Our Biggest Fight Reclaiming Liberty, Humanity and Dignity in the

0:10:08.040 --> 0:10:10.040
<v Speaker 3>Digital a. We're going to get back to that conversation

0:10:10.080 --> 0:10:10.680
<v Speaker 3>in just a moment.

0:10:10.880 --> 0:10:13.880
<v Speaker 2>We're still here with Frank McCourt, junior chairman of McCourt Global.

0:10:14.480 --> 0:10:17.920
<v Speaker 2>He's also the executive chairman and founder of Project Liberty

0:10:17.960 --> 0:10:21.400
<v Speaker 2>new book Our Biggest Fight Reclaiming Liberty, Humanity and Dignity

0:10:21.720 --> 0:10:25.960
<v Speaker 2>in the Digital Age. Frank, you're obviously so passionate about this,

0:10:26.160 --> 0:10:29.360
<v Speaker 2>and I've got to ask do you have any sort

0:10:29.360 --> 0:10:30.400
<v Speaker 2>of dog in the fight here?

0:10:30.520 --> 0:10:30.880
<v Speaker 3>Like there?

0:10:30.920 --> 0:10:33.599
<v Speaker 2>Do you have any sort of financial interest in creating

0:10:33.679 --> 0:10:34.680
<v Speaker 2>a more open Internet.

0:10:35.400 --> 0:10:38.880
<v Speaker 1>I hope that our tech people will eventually build things

0:10:38.920 --> 0:10:41.760
<v Speaker 1>in this new world with millions of other people. But

0:10:41.880 --> 0:10:44.880
<v Speaker 1>our focus right now has been to put forward a

0:10:44.920 --> 0:10:51.719
<v Speaker 1>piece of infrastructure, public digital infrastructure at we'll call it

0:10:51.760 --> 0:10:56.960
<v Speaker 1>a protocol level piece called DSNP, which we've gifted to

0:10:57.000 --> 0:11:00.800
<v Speaker 1>the world. It's basically like Tim Bernersley gifted HGT. No

0:11:00.880 --> 0:11:03.959
<v Speaker 1>one should own the Internet or own our relationships. That's

0:11:03.960 --> 0:11:05.880
<v Speaker 1>the point we're trying to make here, and then we

0:11:05.920 --> 0:11:08.520
<v Speaker 1>can all build on it. I would also add that

0:11:08.840 --> 0:11:12.360
<v Speaker 1>we need to be creating a commercial ecosystem here that

0:11:12.400 --> 0:11:13.120
<v Speaker 1>people will.

0:11:12.920 --> 0:11:13.719
<v Speaker 3>Build on or all.

0:11:13.800 --> 0:11:16.240
<v Speaker 1>This just is a nice idea that will never happen

0:11:16.480 --> 0:11:20.400
<v Speaker 1>because these are huge, huge platforms. So I think, you know,

0:11:20.440 --> 0:11:24.720
<v Speaker 1>we're sitting back and I'm seeing and feeling the same

0:11:25.160 --> 0:11:28.640
<v Speaker 1>things that you all are about. Something's wrong. We're seeing

0:11:28.640 --> 0:11:31.960
<v Speaker 1>the harms to kids. We're seeing our information ecosystem is

0:11:32.000 --> 0:11:37.199
<v Speaker 1>completely contaminated. We're seeing democracy struggle. So we need to

0:11:37.240 --> 0:11:39.160
<v Speaker 1>fix this. And so normally you go to these big

0:11:39.200 --> 0:11:43.120
<v Speaker 1>tech CEOs and say, the problems are obvious, we've had

0:11:43.240 --> 0:11:46.880
<v Speaker 1>hearings after hearing fix it. They haven't and they're not

0:11:46.880 --> 0:11:50.920
<v Speaker 1>incentivized to fix it in the pre digital world. Then

0:11:50.920 --> 0:11:52.599
<v Speaker 1>you go to your elected officials, you know, you go

0:11:52.640 --> 0:11:54.640
<v Speaker 1>to Congress and say, look at the harms. You need

0:11:54.679 --> 0:11:57.920
<v Speaker 1>to regulate this or have some new policies. We've seen

0:11:57.960 --> 0:11:59.559
<v Speaker 1>now for several years it's theater.

0:11:59.760 --> 0:12:00.000
<v Speaker 4>Right.

0:12:00.040 --> 0:12:02.760
<v Speaker 1>People show up, there's these big hearings, and Zuckerberg and

0:12:02.760 --> 0:12:06.040
<v Speaker 1>the rest show up, and then nothing happens. Why our

0:12:06.120 --> 0:12:10.000
<v Speaker 1>politics is impacted by this very same technology that just

0:12:10.400 --> 0:12:13.079
<v Speaker 1>polarizes everybody and causes that paralysis.

0:12:13.120 --> 0:12:14.640
<v Speaker 2>Well, that's it feels like that. I mean, it feels

0:12:14.679 --> 0:12:17.280
<v Speaker 2>like every opportunity for a lawmaker to do something outrageous

0:12:17.320 --> 0:12:19.200
<v Speaker 2>is an opportunity of them to create a click and

0:12:19.280 --> 0:12:19.760
<v Speaker 2>raise money.

0:12:19.840 --> 0:12:21.839
<v Speaker 3>Well, the whole thing that's going on with TikTok. I

0:12:21.920 --> 0:12:24.160
<v Speaker 3>keep asking the question is it politics or policy that

0:12:24.200 --> 0:12:27.200
<v Speaker 3>people are concerned about, And it just feels like people

0:12:27.280 --> 0:12:29.600
<v Speaker 3>aren't concerned about politically what they can say and how

0:12:29.600 --> 0:12:32.920
<v Speaker 3>it looks. TikTok ban. Should we ban it?

0:12:33.080 --> 0:12:36.920
<v Speaker 1>Well, TikTok for sure is a problem for two reasons.

0:12:37.200 --> 0:12:41.320
<v Speaker 1>One is again this surveillance aspect of it, where it's

0:12:41.360 --> 0:12:46.760
<v Speaker 1>collecting all of our information and in TikTok's case, exporting it. Right,

0:12:46.840 --> 0:12:49.800
<v Speaker 1>this is now the Chinese Communist Party has all this

0:12:49.920 --> 0:12:53.920
<v Speaker 1>information on all these all of US American citizens. Of

0:12:54.040 --> 0:12:57.120
<v Speaker 1>course that shouldn't happen. But the other point I want

0:12:57.120 --> 0:13:03.000
<v Speaker 1>to make is the model of this extractive, exploitive, predatory

0:13:03.320 --> 0:13:08.120
<v Speaker 1>technology where we're being essentially surveiled and our information is

0:13:08.120 --> 0:13:13.080
<v Speaker 1>being scraped, is the same model that American apps are using,

0:13:13.360 --> 0:13:16.959
<v Speaker 1>such as such as Facebook and Instagram and Twitter and

0:13:17.880 --> 0:13:21.720
<v Speaker 1>Google and Amazon and so forth. It's all about our

0:13:22.320 --> 0:13:26.400
<v Speaker 1>social graph, which is essentially all of our personal data.

0:13:26.720 --> 0:13:29.079
<v Speaker 1>And that doesn't it doesn't just mean where we shop

0:13:29.160 --> 0:13:31.000
<v Speaker 1>or buy shoes. It's everything.

0:13:31.200 --> 0:13:33.720
<v Speaker 2>Mark Zuckerberg has talked about this for years. He's used

0:13:33.720 --> 0:13:36.360
<v Speaker 2>that term publicly, the social graph. I mean, he tried

0:13:36.360 --> 0:13:38.000
<v Speaker 2>to get it sort of an iteration of it to

0:13:38.000 --> 0:13:40.360
<v Speaker 2>take off in the Facebook news feed gosh back in

0:13:40.400 --> 0:13:41.120
<v Speaker 2>like twenty twelve.

0:13:41.200 --> 0:13:42.679
<v Speaker 3>But how do you get away from it even in

0:13:42.840 --> 0:13:45.040
<v Speaker 3>the platform that you are offering up, Because in a

0:13:45.120 --> 0:13:48.439
<v Speaker 3>digital world, doesn't something live somewhere always?

0:13:48.840 --> 0:13:51.400
<v Speaker 1>So yeah, that's a great, a great question. First of all,

0:13:51.400 --> 0:13:54.800
<v Speaker 1>I'm not offering up a platform. I'm offering up a roadmap.

0:13:55.200 --> 0:13:55.520
<v Speaker 3>Okay.

0:13:56.080 --> 0:13:59.080
<v Speaker 1>And the title of the book is not my biggest fight,

0:13:59.840 --> 0:14:02.840
<v Speaker 1>it's our biggest fight. This is not going to happen

0:14:03.120 --> 0:14:06.760
<v Speaker 1>unless we bring really millions of people into this conversation.

0:14:07.160 --> 0:14:10.679
<v Speaker 1>And so what we're suggesting is we have a problem

0:14:10.800 --> 0:14:13.320
<v Speaker 1>with the infrastrucure. Look, I'm a fifth generation builder. We

0:14:13.400 --> 0:14:17.760
<v Speaker 1>build infrastructure. We have an infrastructure or engineering problem that

0:14:17.800 --> 0:14:21.320
<v Speaker 1>we can fix and then build great stuff on it.

0:14:21.520 --> 0:14:23.880
<v Speaker 1>But if we don't fix the tech we're going to

0:14:23.920 --> 0:14:27.280
<v Speaker 1>continually be spending all of our time and precious you know,

0:14:27.760 --> 0:14:31.680
<v Speaker 1>precious time, precious, precious tax money and resources and so

0:14:31.720 --> 0:14:33.000
<v Speaker 1>forth on putting out.

0:14:32.880 --> 0:14:34.840
<v Speaker 3>These fires and mitigating damage.

0:14:35.480 --> 0:14:38.560
<v Speaker 1>Why not just fix the problem and then go start

0:14:38.600 --> 0:14:42.600
<v Speaker 1>solving the other problems that the Americans want to see solved.

0:14:42.840 --> 0:14:46.240
<v Speaker 1>So we need now not just to have a tech project,

0:14:46.320 --> 0:14:49.280
<v Speaker 1>and Project Liberty is also a project that brings in

0:14:49.520 --> 0:14:52.960
<v Speaker 1>civil society and brings in social scientists so that the

0:14:53.000 --> 0:14:56.880
<v Speaker 1>next generation of the Internet is not just designed by technologists.

0:14:56.920 --> 0:14:59.680
<v Speaker 2>Do you think this problem can be solved with the

0:14:59.680 --> 0:15:03.080
<v Speaker 2>free market alone or the government needs to get involved?

0:15:03.640 --> 0:15:06.760
<v Speaker 1>Another great question. I think we can definitely solve the

0:15:06.840 --> 0:15:09.120
<v Speaker 1>tech problem with the free market alone, and we can

0:15:09.240 --> 0:15:13.040
<v Speaker 1>build out the new and improved Internet, let's call it

0:15:13.040 --> 0:15:13.840
<v Speaker 1>the improved Internet.

0:15:13.840 --> 0:15:15.760
<v Speaker 2>And that's a David and Goliath story, because you're talking

0:15:15.800 --> 0:15:18.880
<v Speaker 2>about a startup essentially going against the biggest companies in

0:15:18.920 --> 0:15:19.280
<v Speaker 2>the world.

0:15:19.600 --> 0:15:22.920
<v Speaker 1>Like, I like our chances if it's millions of people

0:15:22.920 --> 0:15:25.680
<v Speaker 1>getting involved here. I don't like our chances if it's

0:15:25.720 --> 0:15:28.560
<v Speaker 1>a little I like if it's an a David against

0:15:28.560 --> 0:15:31.080
<v Speaker 1>the Goliath story, I don't like our chances if it's

0:15:31.280 --> 0:15:34.880
<v Speaker 1>a million Davids against the glias, we will change this,

0:15:35.000 --> 0:15:37.880
<v Speaker 1>and so I think this all can be changed eventually.

0:15:38.960 --> 0:15:43.840
<v Speaker 1>We will want some that once people see that there's

0:15:43.880 --> 0:15:46.680
<v Speaker 1>an alternative to this, it doesn't have to be this way.

0:15:47.240 --> 0:15:49.640
<v Speaker 1>Then I think the government will step in because they'll

0:15:49.640 --> 0:15:52.120
<v Speaker 1>have to to make sure they facilitate that.

0:15:52.240 --> 0:15:54.000
<v Speaker 3>Frank do you feel like the Europeans are leading kind

0:15:54.000 --> 0:15:55.640
<v Speaker 3>of already on this way? Like I do feel like

0:15:55.640 --> 0:15:57.760
<v Speaker 3>when it comes to social media, even AI, there were

0:15:57.840 --> 0:16:01.000
<v Speaker 3>some stuff that came out, I mean, the kind of

0:16:01.080 --> 0:16:04.000
<v Speaker 3>going in the right direction or not necessarily.

0:16:04.120 --> 0:16:07.920
<v Speaker 1>I think that they're they're they're they're leading from the

0:16:08.000 --> 0:16:11.560
<v Speaker 1>vantage point of being able to take public policy objectives

0:16:12.200 --> 0:16:15.880
<v Speaker 1>and reduce them to law or regulation. So they have

0:16:16.400 --> 0:16:20.360
<v Speaker 1>they have passed regulations like GDPR, d m A, d

0:16:20.480 --> 0:16:24.800
<v Speaker 1>s A, and they just passed the law about artificial intelligence. However,

0:16:25.480 --> 0:16:29.840
<v Speaker 1>those regulations and laws are not really changing much because

0:16:30.280 --> 0:16:34.000
<v Speaker 1>they're dependent on these platforms that we're referring to, mostly

0:16:34.080 --> 0:16:38.040
<v Speaker 1>American existing platforms, so they're kind of stuck. That we

0:16:38.160 --> 0:16:41.560
<v Speaker 1>need rather than try to have policies that impact the tech,

0:16:41.880 --> 0:16:45.120
<v Speaker 1>we need to have the tech designed to actually optimize

0:16:45.240 --> 0:16:48.800
<v Speaker 1>for what we want the society to optimize for. Shouldn't

0:16:48.800 --> 0:16:52.560
<v Speaker 1>we be optimizing for strong democracy. Shouldn't we be optimizing

0:16:52.600 --> 0:16:56.040
<v Speaker 1>for protecting young kids? Why would we have crazy, you know,

0:16:56.080 --> 0:16:59.520
<v Speaker 1>technology that's running rampant over these things and then have

0:16:59.560 --> 0:17:00.560
<v Speaker 1>to go I'm going to go.

0:17:00.520 --> 0:17:02.880
<v Speaker 3>Off on a crazy thing, and then we'll come back

0:17:02.880 --> 0:17:04.399
<v Speaker 3>and talk some more. But I think about we live

0:17:04.400 --> 0:17:07.960
<v Speaker 3>in a country where we talk about gun legislation and

0:17:08.000 --> 0:17:10.440
<v Speaker 3>we have shooting after shooting after shooting, and we say

0:17:10.480 --> 0:17:12.480
<v Speaker 3>every time, Okay, this is going to change something, and

0:17:12.520 --> 0:17:15.480
<v Speaker 3>it doesn't. So it makes me a little concerned whether

0:17:15.560 --> 0:17:17.680
<v Speaker 3>or not we can get that public momentum.

0:17:17.720 --> 0:17:20.720
<v Speaker 1>I would just say quickly, we have technology that's designed

0:17:20.720 --> 0:17:23.280
<v Speaker 1>so that we don't solve those problems. Well, we won't

0:17:23.280 --> 0:17:26.679
<v Speaker 1>solve climate change, we won't solve the immigration issue, we

0:17:26.720 --> 0:17:29.600
<v Speaker 1>won't solve the gun violence issue, because the technology is

0:17:29.640 --> 0:17:32.359
<v Speaker 1>designed to keep us in a constant state of fifty

0:17:32.359 --> 0:17:33.200
<v Speaker 1>to fifty four and.

0:17:33.160 --> 0:17:35.239
<v Speaker 3>Against Yeah, and in a vacuum where we just kind

0:17:35.240 --> 0:17:37.760
<v Speaker 3>of continue to hear. We've only got about two minutes.

0:17:38.040 --> 0:17:40.439
<v Speaker 3>Tell us what you would like to leave our audience with.

0:17:42.520 --> 0:17:44.879
<v Speaker 1>First of all, I'd like them too as I said earlier,

0:17:45.440 --> 0:17:48.720
<v Speaker 1>take a couple hours read the book Our Biggest Fight,

0:17:49.240 --> 0:17:54.000
<v Speaker 1>and I've tried to write it in accessible language, and

0:17:54.040 --> 0:17:55.880
<v Speaker 1>it's not a long book. I actually used Thomas pain

0:17:55.920 --> 0:17:58.080
<v Speaker 1>as my inspiration, the guy that wrote Common Sense in

0:17:58.160 --> 0:18:00.920
<v Speaker 1>seventeen seventy five, right, and he said, you.

0:18:00.920 --> 0:18:01.680
<v Speaker 3>Have a choice.

0:18:01.880 --> 0:18:03.920
<v Speaker 1>You can either be a subject or a citizen. Well,

0:18:03.920 --> 0:18:05.919
<v Speaker 1>we have that choice again. We can need to be

0:18:05.960 --> 0:18:08.919
<v Speaker 1>subjects to these big platforms, or we can actually be

0:18:08.960 --> 0:18:12.760
<v Speaker 1>digital citizens where we own and control our data, which

0:18:12.800 --> 0:18:15.639
<v Speaker 1>means we own and control ourselves in the digital world.

0:18:15.880 --> 0:18:20.080
<v Speaker 1>There's no biological us and digital us. We're one and

0:18:20.119 --> 0:18:23.000
<v Speaker 1>the same. So that's so please read the book, Please

0:18:23.000 --> 0:18:25.680
<v Speaker 1>go to Our Biggest Fight dot com and learn more,

0:18:25.920 --> 0:18:27.720
<v Speaker 1>and so forth. But if there's one thing I could

0:18:27.720 --> 0:18:29.920
<v Speaker 1>ask people to do right now, it would be other

0:18:30.000 --> 0:18:33.639
<v Speaker 1>than that. It would be socialize this issue. Talk about

0:18:33.640 --> 0:18:36.480
<v Speaker 1>this issue. I know there are millions of people out

0:18:36.520 --> 0:18:39.439
<v Speaker 1>there seeing and feeling the same thing I am and

0:18:39.560 --> 0:18:42.679
<v Speaker 1>you are. And so let's get it to the kitchen table.

0:18:43.000 --> 0:18:45.440
<v Speaker 1>Let's get it to the sideline of the soccer game,

0:18:45.600 --> 0:18:48.200
<v Speaker 1>the kids soccer game. Let's get it to the into

0:18:48.200 --> 0:18:51.000
<v Speaker 1>your school, into the school board, into the the parents

0:18:51.040 --> 0:18:53.800
<v Speaker 1>in schools. Let's get it to talk about it after church.

0:18:54.160 --> 0:18:57.679
<v Speaker 1>Let's let's socialize this issue, because I think we're going

0:18:57.760 --> 0:19:00.800
<v Speaker 1>to find that millions and millions of people once they

0:19:00.880 --> 0:19:04.199
<v Speaker 1>realize how their data is being used and how it's

0:19:04.280 --> 0:19:07.840
<v Speaker 1>being turned to hurt them and harm them and harm

0:19:07.880 --> 0:19:10.280
<v Speaker 1>their kids, they're going to be outraged and they're going

0:19:10.320 --> 0:19:11.400
<v Speaker 1>to demand change if we.

0:19:11.359 --> 0:19:15.200
<v Speaker 3>Don't do this. Thirty seconds left, what happens.

0:19:15.560 --> 0:19:18.960
<v Speaker 1>Well, we're seeing what's happening right with artificial with generative AI.

0:19:19.160 --> 0:19:22.040
<v Speaker 1>This is the same technology which is taking our data,

0:19:22.600 --> 0:19:27.679
<v Speaker 1>these machines ingesting it right and applying quote artificial intelligence

0:19:27.760 --> 0:19:31.560
<v Speaker 1>algorithms to it to go ahead and create all this stuff.

0:19:31.720 --> 0:19:33.600
<v Speaker 1>And we see some of the stuff coming out as wacky,

0:19:33.720 --> 0:19:37.679
<v Speaker 1>right because garbage in, garbage out. I say, let's let's

0:19:37.680 --> 0:19:40.840
<v Speaker 1>not have the machines drag us into a future we

0:19:40.880 --> 0:19:45.920
<v Speaker 1>don't want. Let's get the tech right, put individuals back

0:19:45.920 --> 0:19:48.520
<v Speaker 1>in charge, and then build great tech that will be

0:19:48.520 --> 0:19:51.040
<v Speaker 1>better for the next generation than generations.

0:19:50.520 --> 0:19:52.440
<v Speaker 3>After open door come back anytime.

0:19:52.480 --> 0:19:53.800
<v Speaker 1>I would love to thanks for your time.

0:19:53.840 --> 0:19:56.720
<v Speaker 3>Frank McCourt, Junior chairman and McCort Global founder and executive

0:19:56.760 --> 0:19:59.600
<v Speaker 3>chair of Project Liberty are his new book, Our Biggest

0:19:59.640 --> 0:20:01.080
<v Speaker 3>Fight is out now.

0:20:01.400 --> 0:20:04.480
<v Speaker 2>Speaking of retail, we talked about what's happening at Dollar

0:20:04.520 --> 0:20:08.320
<v Speaker 2>Trade just now. We talked about icating higher income consumers.

0:20:08.320 --> 0:20:11.520
<v Speaker 2>It plans to include products that costs up to seven dollars.

0:20:11.600 --> 0:20:15.000
<v Speaker 2>The stock fel today because they're closing about one thousand stores. Also,

0:20:15.080 --> 0:20:18.000
<v Speaker 2>Carol retail sales for February. We're going to get those tomorrow.

0:20:18.480 --> 0:20:21.800
<v Speaker 2>They're likely to rebound after adverse weather and unfavorable seasonal

0:20:21.840 --> 0:20:24.880
<v Speaker 2>adjustment factors. Wait on January figures. That comes from analysts

0:20:24.880 --> 0:20:26.480
<v Speaker 2>over at Bloomberg Economics.

0:20:26.560 --> 0:20:28.159
<v Speaker 3>Listen, We've got a great guest to talk about the

0:20:28.160 --> 0:20:30.719
<v Speaker 3>retail environment and how the consumer is doing. Julie Van

0:20:30.760 --> 0:20:33.760
<v Speaker 3>Allen is chief revenue officer over at Racketin. It's the

0:20:33.840 --> 0:20:36.760
<v Speaker 3>technology conglomerate. You know them well. They offer cash back

0:20:36.800 --> 0:20:39.919
<v Speaker 3>to consumers for shopping eight hours of the company. By

0:20:39.920 --> 0:20:41.600
<v Speaker 3>the way, that train the US are up more than

0:20:41.640 --> 0:20:43.679
<v Speaker 3>twenty percent year to date. Julie, great to have you

0:20:43.720 --> 0:20:46.399
<v Speaker 3>here with Tim and myself. Let's start. We like size

0:20:46.400 --> 0:20:49.320
<v Speaker 3>and scope, we like going broad to begin here, and

0:20:49.440 --> 0:20:52.639
<v Speaker 3>let's do that. How are consumers doing and what specifically

0:20:52.720 --> 0:20:57.400
<v Speaker 3>are you seeing in terms of spending activities in your

0:20:57.440 --> 0:20:59.000
<v Speaker 3>purview and on your site.

0:21:00.359 --> 0:21:02.800
<v Speaker 4>Well, first, thanks for having me, Carolyn Tam. Always love

0:21:02.880 --> 0:21:06.440
<v Speaker 4>being with you guys. I mean, the trend continues where

0:21:06.440 --> 0:21:08.359
<v Speaker 4>we've got to wake up every day and see what's

0:21:08.400 --> 0:21:11.439
<v Speaker 4>going on. It is still our moment is still that

0:21:11.600 --> 0:21:14.920
<v Speaker 4>of pivoting and understanding what is the consumer doing today?

0:21:15.640 --> 0:21:19.000
<v Speaker 4>And what I can say is that inflation continues to increase,

0:21:19.040 --> 0:21:22.760
<v Speaker 4>as we all know, particularly in areas that impact the

0:21:22.840 --> 0:21:26.919
<v Speaker 4>consumer gas, energy, rent prices, and that really highlights a

0:21:26.960 --> 0:21:31.480
<v Speaker 4>potentially negative impact on retailers as these consumers effectively look

0:21:31.760 --> 0:21:35.720
<v Speaker 4>to save money. Now, saving money can come in all

0:21:35.760 --> 0:21:37.040
<v Speaker 4>sorts of different forms.

0:21:37.119 --> 0:21:39.359
<v Speaker 5>As we know, Rackutan offers a.

0:21:39.440 --> 0:21:45.040
<v Speaker 4>Really valuable offering to our retailers and brands by way

0:21:45.040 --> 0:21:49.960
<v Speaker 4>of giving value to consumers as cash back. Right, so

0:21:50.119 --> 0:21:52.760
<v Speaker 4>we're very well positioned for a moment like this that

0:21:52.800 --> 0:21:57.000
<v Speaker 4>we're calling, you know, cautiously out shopping last year is

0:21:57.040 --> 0:22:00.520
<v Speaker 4>what we're seeing on our platform, largely driven the fact

0:22:00.560 --> 0:22:04.119
<v Speaker 4>that consumers do still seem to be interested in spending,

0:22:04.240 --> 0:22:07.320
<v Speaker 4>and from what we see actually out spending last year,

0:22:07.720 --> 0:22:12.080
<v Speaker 4>but very much associated with categories and brands who are

0:22:12.119 --> 0:22:13.960
<v Speaker 4>offering them the value that they're looking for.

0:22:14.160 --> 0:22:15.879
<v Speaker 2>What are some of those categories? What are some of

0:22:15.880 --> 0:22:18.440
<v Speaker 2>those brands If you can dig a little deeper into

0:22:18.480 --> 0:22:19.080
<v Speaker 2>the data.

0:22:18.840 --> 0:22:24.200
<v Speaker 4>Here, Yeah, if I'm to look for some correlations here,

0:22:24.400 --> 0:22:28.160
<v Speaker 4>it's a lot to do with what brands are offering

0:22:28.200 --> 0:22:32.240
<v Speaker 4>the consumer. So Racketin's own data shows a really positive

0:22:32.400 --> 0:22:37.560
<v Speaker 4>and exciting correlation between categories who have adopted an increased

0:22:37.680 --> 0:22:40.879
<v Speaker 4>level of cash back versus last year, and then the

0:22:40.920 --> 0:22:47.080
<v Speaker 4>subsequent increased average order value or the amount of trips

0:22:47.080 --> 0:22:49.600
<v Speaker 4>that a shopper is taking to their store the frequency

0:22:49.960 --> 0:22:53.120
<v Speaker 4>that those shoppers are taking in their store. So, if

0:22:53.119 --> 0:22:55.480
<v Speaker 4>we dig a little bit deeper, the categories who have

0:22:55.600 --> 0:23:00.080
<v Speaker 4>really leaned in heavily understanding that the consumer of toad

0:23:00.240 --> 0:23:03.720
<v Speaker 4>is looking for value and who have increased cash back

0:23:03.800 --> 0:23:07.320
<v Speaker 4>rates over last year. We see the pets category doing

0:23:07.359 --> 0:23:11.640
<v Speaker 4>extremely well, having grown over one hundred percent in trips

0:23:12.000 --> 0:23:16.640
<v Speaker 4>year over year. We also see appliances in hardware. They're

0:23:16.680 --> 0:23:20.320
<v Speaker 4>seeing an increase of ten percent in trips here over year,

0:23:20.320 --> 0:23:24.080
<v Speaker 4>but an increase of twelve percent in average order value,

0:23:24.800 --> 0:23:28.440
<v Speaker 4>which is an incredible outcome. Right to see an increase

0:23:28.520 --> 0:23:31.679
<v Speaker 4>of order value in the amount that consumers are spending

0:23:31.720 --> 0:23:34.600
<v Speaker 4>with you, even more than they're visiting, just by way

0:23:34.640 --> 0:23:38.320
<v Speaker 4>of spending a little bit extra to give them a reward.

0:23:38.880 --> 0:23:43.400
<v Speaker 4>Marketplace is also doing extremely well Home and garden and

0:23:43.720 --> 0:23:47.439
<v Speaker 4>travel is a real standout because typically Q one is

0:23:47.440 --> 0:23:50.520
<v Speaker 4>a very promotional period for travel, and they spend quite

0:23:50.560 --> 0:23:54.360
<v Speaker 4>a lot to lower consumers their way in Q one anyway,

0:23:54.600 --> 0:23:58.159
<v Speaker 4>and this Q one has kind of not been too different,

0:23:58.240 --> 0:24:01.800
<v Speaker 4>except there's even more leaning into those higher cash back

0:24:01.880 --> 0:24:07.240
<v Speaker 4>rates to achieve the high price point purchases that they're

0:24:07.240 --> 0:24:10.119
<v Speaker 4>looking for. And the travel has increased twenty two percent

0:24:10.200 --> 0:24:12.159
<v Speaker 4>year over year for US in terms of trips.

0:24:12.320 --> 0:24:15.080
<v Speaker 3>So, Julie, help me understand here. So when you say

0:24:15.080 --> 0:24:18.280
<v Speaker 3>they're leaning in more to get that spend, I guess

0:24:18.280 --> 0:24:21.000
<v Speaker 3>in their basket to get the cash back. So does

0:24:21.040 --> 0:24:25.960
<v Speaker 3>that mean the retailer is in or or who's ever

0:24:26.000 --> 0:24:28.159
<v Speaker 3>offering up the deal is in the driver's seat, or

0:24:28.200 --> 0:24:30.680
<v Speaker 3>is the consumer in the driver's seat because they're pushing

0:24:30.760 --> 0:24:33.840
<v Speaker 3>for a better and better deal because they kind of

0:24:33.880 --> 0:24:34.239
<v Speaker 3>need to.

0:24:36.240 --> 0:24:38.359
<v Speaker 4>Well, it's a great question, and it's two sides of

0:24:38.400 --> 0:24:41.120
<v Speaker 4>the same coin. You know, I think the consumers are

0:24:41.240 --> 0:24:43.959
<v Speaker 4>if you look at this data. They're very clearly saying,

0:24:44.480 --> 0:24:47.800
<v Speaker 4>I have the money, and I will buy from retailers

0:24:47.840 --> 0:24:50.880
<v Speaker 4>and brands who are willing to deliver me value. And

0:24:51.080 --> 0:24:54.240
<v Speaker 4>I think the categories and brands who are doing well

0:24:54.280 --> 0:24:56.400
<v Speaker 4>like the data we just reviewed, are the ones who

0:24:56.400 --> 0:25:00.160
<v Speaker 4>are listening to that message and are reacting by offering

0:25:00.440 --> 0:25:04.719
<v Speaker 4>higher cash back rates because it really is within their power,

0:25:05.040 --> 0:25:08.200
<v Speaker 4>the brand and the retailer's power to use racketon to

0:25:08.320 --> 0:25:10.520
<v Speaker 4>offer more cash back to their shoppers.

0:25:11.320 --> 0:25:14.280
<v Speaker 2>What typically happens if you go back? I mean, I

0:25:14.280 --> 0:25:16.960
<v Speaker 2>know the data. The data changes year to year because

0:25:17.000 --> 0:25:21.280
<v Speaker 2>more people presumably use the product. But what typically precedes

0:25:22.160 --> 0:25:24.800
<v Speaker 2>a slowdown in consumer spending? Like, what are the signals

0:25:24.840 --> 0:25:26.919
<v Speaker 2>that you could be looking for right now in the

0:25:27.000 --> 0:25:29.159
<v Speaker 2>data that you have that would say, okay, well, the

0:25:29.200 --> 0:25:30.800
<v Speaker 2>economy is indeed slowing down.

0:25:33.200 --> 0:25:36.040
<v Speaker 4>I think that in a time like this, right, the

0:25:36.080 --> 0:25:38.439
<v Speaker 4>power of something like cash back is that it is

0:25:38.480 --> 0:25:43.440
<v Speaker 4>a lever for good times and challenging times economically. Right, So,

0:25:43.800 --> 0:25:47.240
<v Speaker 4>even in good economic times, cash back is a great

0:25:47.359 --> 0:25:51.800
<v Speaker 4>lever to ensure that brands can continue to keep their.

0:25:51.640 --> 0:25:54.639
<v Speaker 5>Loyal shoppers loyal. That's what we do as a brand.

0:25:54.760 --> 0:25:58.640
<v Speaker 4>So there are use cases in any moment from an

0:25:58.640 --> 0:26:02.240
<v Speaker 4>economic standpoint. But I would say, which is something that

0:26:02.240 --> 0:26:04.680
<v Speaker 4>we're not seeing today, is that if you are in

0:26:04.760 --> 0:26:08.399
<v Speaker 4>a challenged economic moment where inflation continues, and you have

0:26:08.440 --> 0:26:12.000
<v Speaker 4>a brand like Racketon who has an offering that allows

0:26:12.160 --> 0:26:15.400
<v Speaker 4>retailers to provide the value to the shoppers that they're

0:26:15.400 --> 0:26:18.480
<v Speaker 4>looking for and that isn't working, that would probably be

0:26:18.560 --> 0:26:21.000
<v Speaker 4>a sign that consumers really are pulling back.

0:26:21.080 --> 0:26:24.000
<v Speaker 5>But we see the exact opposite that versus last year.

0:26:24.440 --> 0:26:27.640
<v Speaker 4>Brands are investing and shoppers are responding and outspending.

0:26:27.840 --> 0:26:30.280
<v Speaker 3>So that's interesting. So if I asked you, then Okay,

0:26:30.320 --> 0:26:32.360
<v Speaker 3>you're looking at the data points that you guys see

0:26:32.520 --> 0:26:35.359
<v Speaker 3>every day, right, you can easily kind of tap into that.

0:26:35.400 --> 0:26:38.040
<v Speaker 3>What's going on your outlook? Then, though, if we can

0:26:38.119 --> 0:26:43.320
<v Speaker 3>kind of pull it out on discretionary spending, especially as

0:26:43.359 --> 0:26:46.960
<v Speaker 3>we do see it feels like increasingly shoppers trading for value.

0:26:47.000 --> 0:26:49.880
<v Speaker 3>And I'm going to say, just walking around in my world,

0:26:50.359 --> 0:26:53.520
<v Speaker 3>I'm seeing like deals and promotions that I feel like

0:26:53.560 --> 0:26:56.119
<v Speaker 3>I wasn't seeing before. So what's your outlook on the

0:26:56.160 --> 0:26:57.959
<v Speaker 3>discretion discretionary spend?

0:26:59.640 --> 0:27:01.000
<v Speaker 5>I think it's clearly there.

0:27:01.280 --> 0:27:03.760
<v Speaker 4>You know, you see in a lot of these these

0:27:03.840 --> 0:27:09.320
<v Speaker 4>categories high spend arenas, whether it's appliances, travel, so the

0:27:09.359 --> 0:27:11.320
<v Speaker 4>AOV is high, the spend.

0:27:11.040 --> 0:27:13.760
<v Speaker 5>Is there if the right value is being delivered.

0:27:13.840 --> 0:27:16.880
<v Speaker 4>But you know, I think you you ask an interesting

0:27:16.960 --> 0:27:21.520
<v Speaker 4>question that makes me think about a category that isn't

0:27:21.600 --> 0:27:26.200
<v Speaker 4>performing terribly well right now across the retail landscape, which

0:27:26.240 --> 0:27:27.000
<v Speaker 4>is luxury.

0:27:27.800 --> 0:27:30.720
<v Speaker 5>We saw last week Matches Fashion shutting.

0:27:30.359 --> 0:27:34.320
<v Speaker 4>Down and it's a real nod to the rising acquisition

0:27:34.480 --> 0:27:38.440
<v Speaker 4>costs and finding new consumers to shop that has been

0:27:38.480 --> 0:27:41.879
<v Speaker 4>going on for years now, Facebook, Google, Those acquisition costs

0:27:41.880 --> 0:27:45.640
<v Speaker 4>have been getting so expensive. And then you see these

0:27:45.680 --> 0:27:49.800
<v Speaker 4>brands that we're you know, partnering with Matches and the

0:27:50.000 --> 0:27:52.760
<v Speaker 4>like cutting wholesales that they can invest more in their

0:27:52.800 --> 0:27:54.040
<v Speaker 4>direct to consumers site.

0:27:54.200 --> 0:27:56.360
<v Speaker 2>So we only have we only have thirty seconds left.

0:27:56.359 --> 0:27:59.120
<v Speaker 2>How are retailers thinking of customer acquisition costs? And then

0:27:59.200 --> 0:28:01.680
<v Speaker 2>and also does how does your company fit into that strategy?

0:28:01.760 --> 0:28:02.520
<v Speaker 2>Just thirty seconds?

0:28:03.920 --> 0:28:06.600
<v Speaker 4>Yeah, I mean everybody needs to be thinking about who's

0:28:06.640 --> 0:28:10.439
<v Speaker 4>next on their pathway and younger shoppers are looking for

0:28:10.520 --> 0:28:14.280
<v Speaker 4>the same value, and it doesn't devalue a brand to

0:28:14.400 --> 0:28:17.480
<v Speaker 4>offer something like cash back which is looked at as

0:28:17.560 --> 0:28:20.440
<v Speaker 4>a savvy shoppers weapon to be able to buy what

0:28:20.480 --> 0:28:20.920
<v Speaker 4>they're looking for.

0:28:21.000 --> 0:28:23.920
<v Speaker 3>So, retailers, the folks that you deal with and who

0:28:23.960 --> 0:28:26.840
<v Speaker 3>want to partner with you, is that widening out?

0:28:27.960 --> 0:28:30.360
<v Speaker 4>I would say absolutely, and you'll see that on our

0:28:30.400 --> 0:28:33.640
<v Speaker 4>site in the coming months. And I'm sure others as

0:28:34.040 --> 0:28:37.080
<v Speaker 4>arenas like Luxury are really looking for the next generation

0:28:37.160 --> 0:28:37.920
<v Speaker 4>of loyalists.

0:28:38.200 --> 0:28:40.000
<v Speaker 3>All right, We're going to leave it in that note. Hey, Julie,

0:28:40.000 --> 0:28:41.600
<v Speaker 3>thank you so much. Great to check in with you

0:28:41.680 --> 0:28:44.680
<v Speaker 3>once again. Julie Vannel and she's the chief revenue officer

0:28:44.720 --> 0:28:48.600
<v Speaker 3>over at Rakaton. Joining us of course on Zoom from

0:28:48.680 --> 0:28:49.520
<v Speaker 3>New York City