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Speaker 1: Welcome to Daily Variety, your daily dose of news and

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Speaker 1: analysis for entertainment industry insiders. It's Wednesday, December seventeenth, twenty

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Speaker 1: twenty five. I'm your host, Cynthia Littleton. I am co

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Speaker 1: editor in chief of Variety alongside Ramin Setuda. I'm in

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Speaker 1: LA he's in New York, and Righty has reporters around

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Speaker 1: the world covering the business of entertainment. In today's episode,

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Speaker 1: we'll hear from Variety's Trish Teach and Ted Keller about

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Speaker 1: the making of our one hundred and twentieth anniversary issue.

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Speaker 1: It's a blockbuster issue in print and online, and these

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Speaker 1: two were the engines that corralled the stories and the

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Speaker 1: staff and the research to make it all happen. But

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Speaker 1: before we get to that, here are a few headlines

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Speaker 1: just in this morning that you need to know. Here's

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Speaker 1: another seismic jolt for Hollywood. Academy Awards are moving to YouTube.

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Speaker 1: In twenty twenty nine, the Academy of Motion Picture Arts

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Speaker 1: and Sciences announced the deal that sent jaws dropping this morning.

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Speaker 1: NBC Universal was really angling for the oscars, so you know,

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Speaker 1: YouTube must have made the Academy some offer. We'll be

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Speaker 1: reporting on that and bring you updates at Variety dot com.

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Speaker 1: This is a big one. In other big news to

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Speaker 1: Brothers is telling Paramount, We're just not that into you.

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Speaker 1: The Warner Brothers Discovery board has reaffirmed that it wants

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Speaker 1: to merge with Netflix. It is not swayed by Paramount's offer. Paramount, meanwhile,

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Speaker 1: has said it's not going higher than its existing thirty

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Speaker 1: dollars share bid. So at some point somebody's going to

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Speaker 1: blink or Netflix is going to buy Warner Brothers and HBO.

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Speaker 1: There was a lot of interesting back and forth between

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Speaker 1: Paramounts David Ellison and Warner Brothers David Zoslov in another

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Speaker 1: huge SEC filing that was released first thing Wednesday morning.

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Speaker 1: My colleague Todd Spangler got up early to comb through

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Speaker 1: it to write the backstory that you need to read.

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Speaker 1: It's on Variety dot com right now. And speaking of

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Speaker 1: Netflix again, the streamer continues to add to its podcast menu.

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Speaker 1: It has struck a deal with Barstools Sports for video

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Speaker 1: rights to three of Barstool's top podcasts, including Pardon My Take.

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Speaker 1: All of these stories and so much more can be

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Speaker 1: found on Variety dot com right now. And now it's

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Speaker 1: time for conversations with Friday journalists about news and trends

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Speaker 1: in show business. Today we're joined by two stalwarts of

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Speaker 1: Variety's operation, Deputy editor Trish Ditch and design director Ted Keller.

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Speaker 1: These two were the heroes of getting Variety's Fabulous on

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Speaker 1: twentieth anniversary issue to the finish line. You can find

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Speaker 1: it online, where we have a nifty Variety one twenty

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Speaker 1: digital hub built out for all the content. The Variety

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Speaker 1: one twenty package was a labor of love for a

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Speaker 1: large group of us, and as you'll hear in the

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Speaker 1: conversation that follows, it also wouldn't have happened without the

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Speaker 1: talents of Executive editor Brent Lang and Creative director Haley Kluji.

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Speaker 1: Trish Diech and Ted Keller, thank you so much for

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Speaker 1: joining me. Nice for you two and Brent Lang, our

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Speaker 1: executive editor, were the engines of our one hundred and

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Speaker 1: twentieth anniversary package. We knew that this important anniversary was coming,

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Speaker 1: and YouTube took the reins and made it happen. You

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Speaker 1: two really hunkered down, looked across time and figured out, Okay,

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Speaker 1: how are we going to slice one hundred and twenty

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Speaker 1: years into digestible components where we can do stories that

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Speaker 1: illuminate eras of the entertainment business. This package is a

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Speaker 1: celebration of variety, but it's really a look at the

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Speaker 1: history and the eras of the business we cover, looking

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Speaker 1: at Hollywood through the lens of what we covered and

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Speaker 1: what mattered to us. And that's a really important distinction

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Speaker 1: that gives this package even more weight. So with enormous thanks,

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Speaker 1: my first question to both of you to trish Ted.

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Speaker 1: Once we determined what we wanted to do, where did

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Speaker 1: you start to start assembling the package that was ultimately

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Speaker 1: published on December.

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Speaker 2: Tenth Somewhere we decided that we were going to do

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Speaker 2: it by decade, and I think it was Haley, our

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Speaker 2: art director, who laid out the first decade and said,

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Speaker 2: I think you can do four stories, four tiny stories

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Speaker 2: two hundred fifty wards each or so by decade. So

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Speaker 2: I went back to Brent Lang, who's a genius when

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Speaker 2: it comes to film history and variety history. He just

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Speaker 2: he really understands it, and we discussed what four stories

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Speaker 2: per decade should we choose For one hundred and twenty years.

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Speaker 1: This was a rare opportunity where we knew the date

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Speaker 1: far out and we knew. We also knew that we

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Speaker 1: weren't going to have competitive pressures. Nobody was going to

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Speaker 1: beat us to celebrating Varieties one twentieth anniversary. So listeners,

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Speaker 1: when I tell you it was a beautiful thing to

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Speaker 1: be because it was genuine discovery, it was intellectual curiosity.

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Speaker 1: It was all good things, and I just wish we

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Speaker 1: could bottle it and put it into every issue. But

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Speaker 1: this one is very special. The stories are short, and

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Speaker 1: some of them are big landmark moments like the launch

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Speaker 1: of CNN and all news broadcasting, and some of them

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Speaker 1: are much more subtle, but they're telling moments for the

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Speaker 1: era in which they occur. Did either of you have

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Speaker 1: moments where you learned things that you were just so

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Speaker 1: fascinated by? Was this an educational process for both of you?

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Speaker 3: It very much was for me. And some of the

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Speaker 3: discussions early on were, particularly when Variety was not in Hollywood,

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Speaker 3: was how do we handle those first few decades where

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Speaker 3: it's vaudeville and what are we going to use to

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Speaker 3: visualize that? And it was a big discussion, and it

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Speaker 3: just happened as I was kind of digging through. I'm

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Speaker 3: a moderate Marx Brothers fan, but I remember that they

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Speaker 3: were like a kid singing act at some point, and

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Speaker 3: I couldn't remember the name, and finally I conjured it

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Speaker 3: up in my head, and we are We'll find a

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Speaker 3: nineteen oh five picture of a version of the Marx

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Speaker 3: brothers as children. That was a thing that said, Okay,

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Speaker 3: we can find a way to tell these stories visually.

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Speaker 3: It just may not be the obvious way. We think.

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Speaker 1: Tricia to tell us a little bit more about the

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Speaker 1: spirit of telling these stories in such short bites and

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Speaker 1: the challenge of that. Having written a couple of the entries,

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Speaker 1: I do know Mark Twain was right, it's harder to

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Speaker 1: write short.

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Speaker 2: We did base the tone of this on the back pages,

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Speaker 2: which people won't see unless they get the print magazine,

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Speaker 2: because it's not online. And they're very beautifully written, and

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Speaker 2: they're deep, and they're contextual, and they're a little bit poetic.

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Speaker 2: They tell stories that most people don't know about things

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Speaker 2: in history that happened. The heads are poetic. So Ted said,

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Speaker 2: it was like a tuning fork went off, and all

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Speaker 2: the writers got that same pitch, because the tone of

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Speaker 2: these stories all have that like they're brilliant.

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Speaker 1: The sixteinc They.

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Speaker 2: Are kind of storytelling and poetic at the same time,

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Speaker 2: and everyone just got it, you know, And it was

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Speaker 2: really fun for me, who edits a lot of these

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Speaker 2: people's writing to see them work in that two hundred

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Speaker 2: and fifty word or so word length, and each story

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Speaker 2: was assigned to someone who was particularly interested in this topic.

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Speaker 1: Trish, you cast the writers for each piece so well

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Speaker 1: because you know the writers and you know what they're into,

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Speaker 1: and what I love is variety is nothing if not authoritative,

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Speaker 1: and these pieces are all once you read these two

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Speaker 1: hundred and fifty ish words, you really know something about

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Speaker 1: that subject. We've been planning this one hundred and twentieth

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Speaker 1: anniversary issue for a long time, but as the way

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Speaker 1: of these things, journalism can be a very unpredictable business,

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Speaker 1: and despite our best laid plans, we had to scramble

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Speaker 1: because Netflix and Warner Brothers and HBO and Paramount decided

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Speaker 1: to go at it over the sale process. And so

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Speaker 1: the week that we had planned to have our anniversary issue,

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Speaker 1: there was a huge, huge, pretty much an earthquake in Hollywood,

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Speaker 1: and we knew that we could not be so tone

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Speaker 1: deaf as to ignore that. So back to Hailey, Klugey

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Speaker 1: came up with the idea of doing a double cover,

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Speaker 1: so our front cover was devoted to the news of

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Speaker 1: the moment, Netflix, HBO, Warner Brothers, David Ellison trying to

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Speaker 1: crash the party, a good old stew of what's going on.

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Speaker 1: But then you flip it over and on the back

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Speaker 1: page there is our beautiful one hundred and twentieth cover

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Speaker 1: that everybody worked so hard on. It killed us to

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Speaker 1: think that, oh my gosh, we're going to have to

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Speaker 1: not put this on the cover after working so hard,

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Speaker 1: but we came up with the solution. When this was

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Speaker 1: published on Wednesday, when we pulled these out of the boxes,

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Speaker 1: I walked around the office hugging this issue because I

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Speaker 1: love it so much, because I feel like it encapsulates

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Speaker 1: the best of what variety is. We're telling you about

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Speaker 1: what's coming. We are helping people interpret incredibly disruptive times,

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Speaker 1: including a consolidation that is utterly changing the face of Hollywood.

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Speaker 1: But we also can look back and help people interpret

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Speaker 1: the past with great authority and incredible writing.

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Speaker 2: I also felt like I fell in love with my colleagues.

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Speaker 2: I have to say through this piece, I really did.

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Speaker 2: It was such a labor of love for them to

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Speaker 2: write these pieces. I was cracking a whip and calling

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Speaker 2: them constantly and asking them.

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Speaker 3: For the work.

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Speaker 2: And it was really hard, and the writers worked really

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Speaker 2: so hard on this. I can't believe what talent we

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Speaker 2: have on this staff and somehow putting it all together,

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Speaker 2: because I think there were thirteen or fourteen writers, including you, Cynthia,

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Speaker 2: who did pretty much all our business blurbs in this piece,

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Speaker 2: and it carries such weight.

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Speaker 1: Another thing that makes me absolutely swoon is we have

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Speaker 1: a page devoted to Variety's beloved slanguage, the zany and

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Speaker 1: zingy terminology that we used for years and years. We

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Speaker 1: still do. We sprinkle it in, although less in the

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Speaker 1: Internet age, and there were a lot of words that

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Speaker 1: have gone into the lexicon, like soap opera, like sitcom,

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Speaker 1: like DJ as a synonym for disc jockey, many others

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Speaker 1: that we invented in our pages. Because especially in the thirties, forties, fifties,

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Speaker 1: there were no rules. We did what we wanted. We

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Speaker 1: made up words, we made up nicknames for studios, we

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Speaker 1: made up nicknames for countries, like the French. The French

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Speaker 1: were the Gauls, the Germans were the Teutons and just

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Speaker 1: crazy stuff. When I plugged in in the mid nineties,

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Speaker 1: the paper was thick with those words. Again, in the

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Speaker 1: internet era, when not everybody was behind the velvet rope

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Speaker 1: and understood it, we kind of had to ease up.

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Speaker 1: But it still exists. I never wanted to be like

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Speaker 1: a dead language. We have a full page of our

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Speaker 1: slanguage terms, and one of our terrific designers, Alisa Gau,

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Speaker 1: came up with some great illustrations to bring some just

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Speaker 1: some levity and some visuals that really do help define

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Speaker 1: the words, especially for the uninitiated, and those illustrations just

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Speaker 1: add that extra little pop and it is fantastic. Okay,

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Speaker 1: My last question for you too, after spending so much

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Speaker 1: time looking back in the past, is there an era

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Speaker 1: or a time or a year that you if you

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Speaker 1: could time travel, is there an era or a moment

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Speaker 1: or a personality that you'd like to meet after spending

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Speaker 1: after steeping yourselves in history, I will volunteer. I would

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Speaker 1: love to go back to New York of nineteen oh five.

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Speaker 1: I would love to see New York in that era.

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Speaker 1: I would love to go to a vaudeville theater.

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Speaker 2: I didn't realize that Hollywood moved from New York to

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Speaker 2: Los Angeles. You told me because the weather was better,

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Speaker 2: which I thought was fascinating.

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Speaker 1: More sunlight, more ability.

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Speaker 2: Yes, yes, exactly, I would like to go. I would

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Speaker 2: like to be around to have watched that transition. I

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Speaker 2: think that's really fun fascinating.

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Speaker 3: It's a bit of a funny answer, but it was.

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Speaker 3: There was again that process of the discovery. We talked

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Speaker 3: about that. Originally we thought the closer to quote unquote

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Speaker 3: now we got the least space we devote to the decades.

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Speaker 3: But and you'd say, Okay, we'll get more space to

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Speaker 3: this nineteen seventies because so much happened then. But then

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Speaker 3: you look at the nineteen eighties and it's just crazy town.

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Speaker 3: I mean everything from like Michael Jackson's Viller to sex

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Speaker 3: size and videotape to everything in between that in that decade.

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Speaker 3: And it's true with the nineties as well. But I

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Speaker 3: found myself going like, wow, these were bananas just to

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Speaker 3: kind of go and be in that moment like fresh,

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Speaker 3: I can't imagine what you like. And that's why photo

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Speaker 3: memory was of course, like Michael Jackson, three weeks after

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Speaker 3: Filler hit number one at a Dreamgirls opening party in

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Speaker 3: Culver City with none other than Liberachi's fantastic.

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Speaker 1: Yes, I remember you came rushing out and saying, like

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Speaker 1: this photo, this is it. I have found it, this

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Speaker 1: is the eighties. Michael Jackson and Liberal ROI, Oh my god,

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Speaker 1: thank you both so much for the pure joy of

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Speaker 1: this issue.

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Speaker 3: Thanks, thank you.

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Speaker 1: As we close out today's episode, here's a few things

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Speaker 1: we're watching for. My colleague, Chris Wilman will be sitting

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Speaker 1: down with Lady Gaga on Thursday night at the Grammy

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Speaker 1: Museum in Downtown LA. The Grammy Museum is hosting a

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Speaker 1: screening of Gaga's latest concert tour movie, Lady Gaga in

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Speaker 1: Harlequin Live, one night only. Can't wait to hear from

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Speaker 1: Chris Howikos. We love to hear from our listeners, so

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Speaker 1: please send thoughts, gripes, and other feedback about Daily Variety

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Speaker 1: and other Variety podcasts to podcasts at Variety dot com.

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Speaker 1: Before we go, Congrats to Jeff Sausnow he's been promoted

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Speaker 1: to president of Raprise Records, and he'll also continue in

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Speaker 1: his role as executive vice president of A and R

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Speaker 1: for Warner Records. Saucenow first joined the Warner Brothers Group

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Speaker 1: in twenty twelve. Thanks for listening. This episode was written

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Speaker 1: and reported by me Cynthia Littleton, with contributions from Trish

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Speaker 1: Ditch and Ted Keller Stick SNICKT hick picks. Please leave

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Speaker 1: us a review at the podcast platform of your choice,

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Speaker 1: and please tune in tomorrow for another episode of Daily Variety,

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Speaker 1: and don't forget to tell us what you think at

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Speaker 1: podcasts at Variety dot com. Thanks