1 00:00:00,240 --> 00:00:04,680 Speaker 1: From UFOs to psychic powers and government conspiracies. History is 2 00:00:04,760 --> 00:00:09,080 Speaker 1: riddled with unexplained events. You can turn back now or 3 00:00:09,200 --> 00:00:12,079 Speaker 1: learn the stuff they don't want you to know. A 4 00:00:12,200 --> 00:00:25,560 Speaker 1: production of I Heart Radio. Hello, welcome back to the show. 5 00:00:25,600 --> 00:00:28,479 Speaker 1: My name is Matt, my name is Nol. They called 6 00:00:28,480 --> 00:00:30,920 Speaker 1: me Ben, and we're joined as always with our super 7 00:00:31,000 --> 00:00:35,519 Speaker 1: producer Paul Mission controlled decads. Most importantly, you are you. 8 00:00:35,520 --> 00:00:38,400 Speaker 1: You are here, and that makes this the stuff they 9 00:00:38,479 --> 00:00:42,080 Speaker 1: don't want you to know. It's the top of the week, 10 00:00:42,360 --> 00:00:46,040 Speaker 1: which means it is time for some strange news, one 11 00:00:46,040 --> 00:00:50,000 Speaker 1: of our favorite segments to do leading into every week. Uh, 12 00:00:50,080 --> 00:00:53,760 Speaker 1: and you know, it's not all bad news. I feel 13 00:00:53,760 --> 00:00:56,520 Speaker 1: like I need to start saying that at the top 14 00:00:56,560 --> 00:00:58,800 Speaker 1: of these I was trying to think of an example 15 00:00:58,840 --> 00:01:01,760 Speaker 1: of good news. Here's some weird ones for you begin 16 00:01:01,880 --> 00:01:04,200 Speaker 1: you guys, I don't know if if you had heard 17 00:01:04,240 --> 00:01:07,319 Speaker 1: about this. I learned about this a little bit last week. 18 00:01:07,720 --> 00:01:11,720 Speaker 1: Astronomers have figured out how to make black holes sing like. 19 00:01:11,800 --> 00:01:16,839 Speaker 1: They've through a process called soonification. They've figured out what yeah, 20 00:01:16,959 --> 00:01:20,840 Speaker 1: what uh noises a black hole would admit, and they 21 00:01:20,880 --> 00:01:23,800 Speaker 1: made it. Uh. They judged it up a little so 22 00:01:23,840 --> 00:01:25,600 Speaker 1: it's in the range of human hearing. Can they like 23 00:01:25,680 --> 00:01:31,000 Speaker 1: teach them chopsticks? Like? How far does this phenomenon go? Uh? 24 00:01:31,160 --> 00:01:34,400 Speaker 1: You know, let's let's have uh, Paul, if you could 25 00:01:34,400 --> 00:01:36,960 Speaker 1: play a clip here? I set you on. Yeah, Ben, 26 00:01:37,000 --> 00:01:39,840 Speaker 1: you you shared this on social It was very eerie. 27 00:01:40,120 --> 00:01:41,840 Speaker 1: I liked it. I haven't had a chance to hear it, 28 00:01:41,920 --> 00:01:46,040 Speaker 1: so I'm about to react cold. Yes, the You can 29 00:01:46,440 --> 00:01:50,680 Speaker 1: go to my Instagram appen bulling, uh and here the 30 00:01:50,960 --> 00:01:54,520 Speaker 1: black hole singing. Just real quick, we'll play this clip 31 00:02:08,800 --> 00:02:12,760 Speaker 1: and this is the sound of a black hole modified 32 00:02:12,800 --> 00:02:16,120 Speaker 1: for human hearing. Yeah, I have that synth. That's cool. 33 00:02:16,480 --> 00:02:20,200 Speaker 1: It's the sound of stars being swallowed up. I love it. 34 00:02:20,200 --> 00:02:25,519 Speaker 1: It reminds me of HP. Lovecraft, of course, has a 35 00:02:25,720 --> 00:02:30,200 Speaker 1: great nemesies in many of the stories, who is as 36 00:02:30,240 --> 00:02:34,360 Speaker 1: a tough the gibing, mindless god at the center of 37 00:02:34,400 --> 00:02:36,880 Speaker 1: all things. And maybe that's what it sounds like. Very 38 00:02:36,919 --> 00:02:40,160 Speaker 1: call of ctulu. But you can learn more about that. 39 00:02:40,200 --> 00:02:42,320 Speaker 1: You can find me on the Instagram stuff, or you 40 00:02:42,360 --> 00:02:46,120 Speaker 1: can look up the Chandra X Ray Observatory. I didn't 41 00:02:46,160 --> 00:02:48,040 Speaker 1: think it was bad news, but I thought it was. 42 00:02:48,120 --> 00:02:50,840 Speaker 1: It was interesting. It's too bad Chris Cornell is not 43 00:02:50,960 --> 00:02:56,120 Speaker 1: here to comment on it. Black hole son Man, I'm 44 00:02:56,120 --> 00:02:57,560 Speaker 1: made a pool out of myself at a bar the 45 00:02:57,639 --> 00:02:59,800 Speaker 1: other night. Uh, that song was playing and I was 46 00:02:59,840 --> 00:03:04,440 Speaker 1: like guests Dune Temple Pilots Rule, I look like a 47 00:03:04,560 --> 00:03:09,040 Speaker 1: real jerk. Oh man, Well, Ben, thank you for sharing 48 00:03:09,080 --> 00:03:12,760 Speaker 1: that more existential threat than some of the other threats 49 00:03:12,800 --> 00:03:17,000 Speaker 1: we currently face. Well, I'm sharing it in part because 50 00:03:17,040 --> 00:03:19,840 Speaker 1: we have a lot of musicians amongst ourselves in the crowd, 51 00:03:19,840 --> 00:03:22,799 Speaker 1: and I think this would be an excellent sample. I mean, 52 00:03:22,800 --> 00:03:25,359 Speaker 1: but also, you know, you don't know, you don't know 53 00:03:25,400 --> 00:03:28,440 Speaker 1: how those tones might affect the human body, could eviscerate 54 00:03:28,520 --> 00:03:32,680 Speaker 1: our very internal organs. Well well again, but the soonification 55 00:03:32,800 --> 00:03:37,200 Speaker 1: thing that Ben is talking about, it's very different frequencies 56 00:03:37,280 --> 00:03:39,520 Speaker 1: that we would not be able to perceive that then 57 00:03:39,640 --> 00:03:44,640 Speaker 1: get like transposed into what we can sense right, shifted 58 00:03:45,160 --> 00:03:49,640 Speaker 1: like a quadrillion times higher essentially. But that so that's 59 00:03:49,640 --> 00:03:52,280 Speaker 1: some of the news from deep space from out there 60 00:03:52,280 --> 00:03:56,160 Speaker 1: in the ink. Our news today is a little bit 61 00:03:56,200 --> 00:03:59,480 Speaker 1: closer to home in many ways. We're going to talk 62 00:04:00,040 --> 00:04:05,440 Speaker 1: about a another excellent story of local corruption exposed by 63 00:04:05,440 --> 00:04:09,880 Speaker 1: a hard working investigative journalists we're gonna talk about the 64 00:04:09,920 --> 00:04:14,680 Speaker 1: future of product placement, which ties in nicely to ideas 65 00:04:14,720 --> 00:04:18,080 Speaker 1: like deep fakes. And then we're also going to explore 66 00:04:18,640 --> 00:04:25,360 Speaker 1: a looming existential crisis for anyone who enjoys or has 67 00:04:25,440 --> 00:04:29,200 Speaker 1: to eat food at any time. Uh. And that'll that's 68 00:04:29,240 --> 00:04:32,760 Speaker 1: the story with an expiration date of about nine weeks 69 00:04:32,800 --> 00:04:35,560 Speaker 1: as you hear this. But let's save that one for later. 70 00:04:35,960 --> 00:04:39,120 Speaker 1: Let's see where where should we go first? Uh? You 71 00:04:39,200 --> 00:04:44,080 Speaker 1: want to talk a bit about this, uh, this problem 72 00:04:44,200 --> 00:04:46,840 Speaker 1: or the future. I shouldn't call the problem the future 73 00:04:47,040 --> 00:04:50,880 Speaker 1: of digital products and the where they get placed? Oh no, bad. 74 00:04:50,720 --> 00:04:54,720 Speaker 1: I would call it a problem. As a media purist, 75 00:04:54,800 --> 00:04:57,640 Speaker 1: as a person who believes in the vision of creators, 76 00:04:58,080 --> 00:05:01,680 Speaker 1: I have a real problem with with doing revisionist history 77 00:05:01,680 --> 00:05:03,960 Speaker 1: of any kind, Like I mean, you know, even if 78 00:05:03,960 --> 00:05:07,320 Speaker 1: it's your own creation. Like I was really peeved, I think, 79 00:05:07,360 --> 00:05:11,040 Speaker 1: along with a lot of other um fans of science 80 00:05:11,080 --> 00:05:14,840 Speaker 1: fiction and fantasy, when when George Lucas went back and 81 00:05:14,880 --> 00:05:17,800 Speaker 1: tinkered with the original Prince of Star Wars, for example, 82 00:05:18,120 --> 00:05:21,280 Speaker 1: added all this kind of bad c G I too, 83 00:05:21,360 --> 00:05:24,200 Speaker 1: to the original films. I just don't think it sits 84 00:05:24,279 --> 00:05:27,040 Speaker 1: right with the other elements. It is not in the 85 00:05:27,080 --> 00:05:29,480 Speaker 1: spirit of of the vibe of those films, And as 86 00:05:29,480 --> 00:05:32,520 Speaker 1: we've learned over the course of time, it turns out 87 00:05:32,560 --> 00:05:34,599 Speaker 1: there were maybe a lot of other people that were 88 00:05:34,640 --> 00:05:38,760 Speaker 1: more responsible for bringing George lucas vision to life than 89 00:05:38,800 --> 00:05:42,719 Speaker 1: the man himself. Um, those things are less about pure 90 00:05:42,720 --> 00:05:46,880 Speaker 1: gross economic reasons and more about the idea of not 91 00:05:46,920 --> 00:05:49,240 Speaker 1: wanting to be left behind, about an artist who's maybe 92 00:05:49,240 --> 00:05:53,680 Speaker 1: reach exceeds his grasp, or maybe his grasp exceeds his reach. 93 00:05:53,880 --> 00:05:55,839 Speaker 1: I don't know. He had the ability to do the 94 00:05:55,880 --> 00:05:57,520 Speaker 1: thing he thought it was the right thing to do, 95 00:05:57,560 --> 00:05:59,680 Speaker 1: But the question is should he have done it even 96 00:05:59,720 --> 00:06:02,560 Speaker 1: though he could, I would say maybe no. In annoisement, 97 00:06:02,640 --> 00:06:05,400 Speaker 1: you can't get those original versions anymore. I'm gonna stop 98 00:06:05,480 --> 00:06:07,359 Speaker 1: ragging on George Lucas. We're not talking about that. But 99 00:06:07,360 --> 00:06:10,520 Speaker 1: this isn't about some you know, au tour, some creative 100 00:06:11,080 --> 00:06:13,440 Speaker 1: big wig flexing and being able to kind of throw 101 00:06:13,480 --> 00:06:15,240 Speaker 1: his weight around and do whatever he wants with a 102 00:06:15,320 --> 00:06:19,960 Speaker 1: beloved property. No, this is about pure dollars and cents. 103 00:06:20,200 --> 00:06:21,800 Speaker 1: Star Wars is a bad example, So I'm not going 104 00:06:21,839 --> 00:06:23,560 Speaker 1: to use that. I'm going to use an example A 105 00:06:23,560 --> 00:06:25,560 Speaker 1: couple of examples. Actually, I'm just gonna read it verbat 106 00:06:25,600 --> 00:06:29,360 Speaker 1: him from this wonderful article from Gizmoto by Kyle barr 107 00:06:29,839 --> 00:06:32,599 Speaker 1: Uh that came out just this week. I think actually, 108 00:06:32,960 --> 00:06:37,720 Speaker 1: um titled time traveling digital ads might start infiltrating your 109 00:06:37,720 --> 00:06:40,920 Speaker 1: favorite TV shows. Um, this is what it's how it starts. 110 00:06:41,160 --> 00:06:43,520 Speaker 1: Imagine if in Back to the Future, Marty McFly goes 111 00:06:43,560 --> 00:06:46,120 Speaker 1: back in time to order a Pepsi free but instead 112 00:06:46,160 --> 00:06:49,840 Speaker 1: receives a Coke zero. Imagine if in Skyfall, Daniel Craig's 113 00:06:49,920 --> 00:06:52,839 Speaker 1: James Bond doesn't put his tight lips to a Heineken, 114 00:06:53,160 --> 00:06:56,320 Speaker 1: but instead wraps his muzzle around a bud Light Lime, 115 00:06:56,800 --> 00:06:58,920 Speaker 1: which all in all would be a bigger affront to 116 00:06:59,000 --> 00:07:02,800 Speaker 1: the classic Martine drinker. Um. So putting the behind a 117 00:07:02,920 --> 00:07:05,839 Speaker 1: kin there in the first place probably annoyed some Bond 118 00:07:05,920 --> 00:07:09,920 Speaker 1: purists who would argue, he never would have besmirched his 119 00:07:09,920 --> 00:07:13,040 Speaker 1: his his palette with such a beer. Uh he was 120 00:07:13,520 --> 00:07:15,760 Speaker 1: you know, he would drink his vesper Martinis shaking, not 121 00:07:15,880 --> 00:07:20,600 Speaker 1: stirred or whatever the case. Maybe so through technology which 122 00:07:20,640 --> 00:07:23,080 Speaker 1: you could probably lump in sort of with deep fake, 123 00:07:23,120 --> 00:07:24,680 Speaker 1: this is the kind of stuff that's a little even 124 00:07:24,720 --> 00:07:27,640 Speaker 1: lower tech than deep fake. Uh, you can go back 125 00:07:27,680 --> 00:07:31,960 Speaker 1: into footage and digitally change elements, just like George Lucas 126 00:07:32,000 --> 00:07:35,040 Speaker 1: did with jab of the hot slithering body. They couldn't 127 00:07:35,040 --> 00:07:37,000 Speaker 1: afford to do that at the time, or didn't look 128 00:07:37,080 --> 00:07:38,600 Speaker 1: right or he didn't think so, so they went back 129 00:07:38,600 --> 00:07:40,800 Speaker 1: in and digitally added in these c g I element. 130 00:07:40,880 --> 00:07:42,600 Speaker 1: I think they I think they c g I all 131 00:07:42,640 --> 00:07:45,720 Speaker 1: of Java entirely, and I think it looks terrible. And 132 00:07:45,720 --> 00:07:47,920 Speaker 1: I said I wasn't gonna harp on. Yeah, I said 133 00:07:47,920 --> 00:07:49,760 Speaker 1: I wasn't gonna harp on George anymore. But God, that 134 00:07:49,800 --> 00:07:51,600 Speaker 1: stuff just looks like it sticks out like a sore 135 00:07:51,600 --> 00:07:54,840 Speaker 1: thumb um. But with this, you know that tech that 136 00:07:54,920 --> 00:07:57,240 Speaker 1: was also like twenty years ago that George did all 137 00:07:57,240 --> 00:07:59,600 Speaker 1: that stuff. So technology has come a long way, as 138 00:07:59,600 --> 00:08:01,480 Speaker 1: we've seen in with deep fakes. Like I don't know 139 00:08:01,480 --> 00:08:04,160 Speaker 1: if you guys have seen that incredible Kendrick Lamar video 140 00:08:04,720 --> 00:08:08,600 Speaker 1: for the Heart part ten or part five. I think, um, 141 00:08:08,640 --> 00:08:12,000 Speaker 1: it's fantastic. It's like that's taking what was ultimately kind 142 00:08:12,000 --> 00:08:15,600 Speaker 1: of a rogue Internet kind of technology and taken to 143 00:08:15,640 --> 00:08:18,640 Speaker 1: the next level with like big, big money, major label 144 00:08:18,680 --> 00:08:22,120 Speaker 1: production dollars. So imagine what a movie studio like an 145 00:08:22,120 --> 00:08:25,520 Speaker 1: Amazon or a television studio like NBC. Well, I guess 146 00:08:25,520 --> 00:08:27,320 Speaker 1: Amazon is more than a movie studio. They're a lot. 147 00:08:27,360 --> 00:08:30,480 Speaker 1: They're kind of everything like NBC could do with the 148 00:08:30,600 --> 00:08:32,880 Speaker 1: kinds of budget they have. Under the headline for this 149 00:08:33,000 --> 00:08:36,040 Speaker 1: article is a screenshot from an Amazon show. I don't 150 00:08:36,080 --> 00:08:38,240 Speaker 1: quite recognize this guy kind of looks like Chris Pratt, 151 00:08:38,320 --> 00:08:40,080 Speaker 1: but I'm not quite sure who he is or what 152 00:08:40,120 --> 00:08:42,719 Speaker 1: show it's from. Um, but in the background you can 153 00:08:42,760 --> 00:08:47,360 Speaker 1: see a ad for turbo tax. Turbo Tax wasn't in 154 00:08:47,400 --> 00:08:50,600 Speaker 1: the show, it was. It was changed from whatever was 155 00:08:50,640 --> 00:08:53,559 Speaker 1: in there. And it's like, you know, we've product placements 156 00:08:53,600 --> 00:08:55,720 Speaker 1: been around since this. I mean you remember, like how 157 00:08:56,080 --> 00:08:59,560 Speaker 1: Reese's PCs UM figured into the plot of well the 158 00:08:59,600 --> 00:09:02,200 Speaker 1: plot maybe not, but like it was definitely a prop 159 00:09:02,720 --> 00:09:06,360 Speaker 1: in et um that wasn't an accident. I'm sure Reese's 160 00:09:06,360 --> 00:09:08,480 Speaker 1: pieces paid a lot of money to be featured in 161 00:09:08,520 --> 00:09:10,880 Speaker 1: that way. I'm sure you pay a premium if you're 162 00:09:10,920 --> 00:09:12,800 Speaker 1: really part of the plot. You know, It's like, could 163 00:09:12,960 --> 00:09:16,320 Speaker 1: be any brand um and it was Reese's pieces, could 164 00:09:16,320 --> 00:09:20,079 Speaker 1: have been just Eminem's, but it was Reese's pieces. Dates 165 00:09:20,080 --> 00:09:24,440 Speaker 1: back to a nineteen twenties seven the first Oscar or 166 00:09:24,559 --> 00:09:28,360 Speaker 1: the first silent film. First movie you ever have product 167 00:09:28,400 --> 00:09:32,560 Speaker 1: placement was uh, something called Wings, not the sitcom, and 168 00:09:32,800 --> 00:09:36,480 Speaker 1: it was a bar of Hershley's Hershey's chocolate. So it's 169 00:09:36,480 --> 00:09:39,640 Speaker 1: a very old old thing. I think. I think a 170 00:09:39,640 --> 00:09:41,400 Speaker 1: lot of people miss it, you know what I mean, 171 00:09:41,520 --> 00:09:44,520 Speaker 1: unless it's like highlighted to be a plot point and 172 00:09:44,800 --> 00:09:49,960 Speaker 1: Reese's pieces, uh, interestingly enough, was originally I read, supposed 173 00:09:49,960 --> 00:09:53,560 Speaker 1: to be Eminem's, but Reese's ended up getting the spot 174 00:09:53,559 --> 00:09:57,080 Speaker 1: because Eminem's passed for some reason, exactly because they didn't 175 00:09:57,120 --> 00:10:00,000 Speaker 1: see the benefit in this probably and to your point, 176 00:10:00,000 --> 00:10:02,440 Speaker 1: it been. It is something that oftentimes you don't notice, 177 00:10:02,480 --> 00:10:05,240 Speaker 1: but your brain notices it done them even if you're 178 00:10:05,440 --> 00:10:08,760 Speaker 1: even if your mind doesn't. So maybe that's a weird distinction. 179 00:10:08,800 --> 00:10:11,960 Speaker 1: But I would argue, Um, your brain picks up on 180 00:10:12,120 --> 00:10:15,560 Speaker 1: things passively, and your mind maybe picks up on things. 181 00:10:15,559 --> 00:10:17,800 Speaker 1: I don't know, that's silly. They're the same thing. There 182 00:10:17,840 --> 00:10:20,840 Speaker 1: are just subconscious picks up on things passively. Your active 183 00:10:20,880 --> 00:10:24,120 Speaker 1: consciousness maybe has to focus on something or have it 184 00:10:24,160 --> 00:10:27,000 Speaker 1: be more of a plot point. Like you said, ben Um, 185 00:10:27,080 --> 00:10:29,400 Speaker 1: So this is interesting. This is creating a whole new 186 00:10:29,480 --> 00:10:32,400 Speaker 1: revenue stream for some of these companies who are obviously 187 00:10:32,600 --> 00:10:35,679 Speaker 1: in need of that. But what does this mean for 188 00:10:36,120 --> 00:10:39,360 Speaker 1: beloved TV show? Where does it end? You know? If this, 189 00:10:39,480 --> 00:10:41,560 Speaker 1: if the money it becomes good enough, are we gonna 190 00:10:41,559 --> 00:10:45,880 Speaker 1: start seeing Indiana Jones movies like with different product placements? 191 00:10:45,880 --> 00:10:48,680 Speaker 1: Are Reese's Pieces in et the beloved classic going to 192 00:10:48,760 --> 00:10:52,240 Speaker 1: become something more modern that didn't even exist? Then? Uh? 193 00:10:52,240 --> 00:10:56,400 Speaker 1: And at what point are the creators involved or in 194 00:10:56,520 --> 00:10:58,760 Speaker 1: situations where they don't even own their i P anymore 195 00:10:59,000 --> 00:11:01,800 Speaker 1: intellectual property? Is this something that can be done without 196 00:11:01,840 --> 00:11:05,360 Speaker 1: their consent? And is this something that the public will accept? 197 00:11:06,280 --> 00:11:08,440 Speaker 1: What do you guys think public will accept it? Thinks 198 00:11:08,760 --> 00:11:12,199 Speaker 1: the public will accept it. And I think also, uh, 199 00:11:12,360 --> 00:11:17,520 Speaker 1: the idea of subbing things out, I don't think it 200 00:11:17,520 --> 00:11:19,520 Speaker 1: will be a one and done thing. You can start 201 00:11:19,559 --> 00:11:22,920 Speaker 1: alternating it for different markets. So if you wanted to 202 00:11:23,040 --> 00:11:27,520 Speaker 1: take like one soda out of a European release and 203 00:11:27,559 --> 00:11:30,680 Speaker 1: put another soda in, like you wanted to trick people 204 00:11:30,720 --> 00:11:35,119 Speaker 1: into drinking awful stuff like Beverly the Italian uh digestif 205 00:11:35,360 --> 00:11:38,600 Speaker 1: or appertif uh? And if you wanted to maybe say, 206 00:11:39,200 --> 00:11:41,920 Speaker 1: let's take us uh soda that's really popular in the 207 00:11:41,960 --> 00:11:44,560 Speaker 1: Indian market or the Chinese market, and let's have that 208 00:11:44,640 --> 00:11:47,880 Speaker 1: character sip that. Then that will work too. I think 209 00:11:47,920 --> 00:11:50,480 Speaker 1: I think the money is just too good for people 210 00:11:50,480 --> 00:11:53,280 Speaker 1: to walk away from it if it's easily implemented. You 211 00:11:53,320 --> 00:11:55,839 Speaker 1: know what I mean, Ben, I am flab agaster that 212 00:11:55,920 --> 00:11:59,400 Speaker 1: you would besmirched the name of Beverly. I am just 213 00:11:59,600 --> 00:12:08,600 Speaker 1: flab a gast dude you ever had I just like 214 00:12:08,679 --> 00:12:14,720 Speaker 1: saying it's a lovely Yeah, it's good. Um, but this 215 00:12:14,760 --> 00:12:16,960 Speaker 1: has got this has already got a name. It's called 216 00:12:17,040 --> 00:12:22,120 Speaker 1: Virtual Product Placement VPP. And Amazon Prime Video and a 217 00:12:22,160 --> 00:12:23,640 Speaker 1: service of the Amazon has that I'm not aware of, 218 00:12:23,679 --> 00:12:26,400 Speaker 1: called free v I guess that's maybe they're like non 219 00:12:26,480 --> 00:12:29,760 Speaker 1: premium video stuff that has like ads, that has ads based. Yeah, 220 00:12:29,800 --> 00:12:32,560 Speaker 1: that makes sense. Uh. They are already doing a beta 221 00:12:32,640 --> 00:12:36,760 Speaker 1: test on this in programs like Jack Reacher, uh, and 222 00:12:36,880 --> 00:12:40,800 Speaker 1: things like Tom Clancy's Jack Ryan. I don't know if 223 00:12:40,800 --> 00:12:44,280 Speaker 1: Reacher is the same as Jack Reacher, Bosch Legacy, um, 224 00:12:44,520 --> 00:12:46,400 Speaker 1: and those are seems those are the three. So Tom 225 00:12:46,400 --> 00:12:49,040 Speaker 1: Clancy's Jack Ryan Reacher. I think it's associated with Jack 226 00:12:49,040 --> 00:12:53,679 Speaker 1: Reacher and Bosch legacy. Um, they said that through testing 227 00:12:53,720 --> 00:12:57,560 Speaker 1: they're seeing a seven percent increased in brand favorability and 228 00:12:57,600 --> 00:13:02,040 Speaker 1: a fifteen percent increase in purchase intent. Don't even measure 229 00:13:02,080 --> 00:13:05,360 Speaker 1: that exactly, but I'm sure they've got their ways. Um. 230 00:13:05,400 --> 00:13:07,719 Speaker 1: It's a really interesting thing, you guys, because ultimately we're 231 00:13:07,720 --> 00:13:12,680 Speaker 1: talking about like green screen plates essentially not not green 232 00:13:12,760 --> 00:13:16,120 Speaker 1: screen the traditional way. It would just be a sign 233 00:13:16,760 --> 00:13:20,000 Speaker 1: that's empty, right, and they would have to do like tracking, 234 00:13:20,080 --> 00:13:21,959 Speaker 1: right if anybody knows anything about after effect, that have 235 00:13:22,040 --> 00:13:25,200 Speaker 1: to set some anchor points, put in that color, and 236 00:13:25,240 --> 00:13:28,040 Speaker 1: then in motion track it. Because the camera's moving around 237 00:13:28,080 --> 00:13:30,320 Speaker 1: so it's not like it's static. It has to you know, 238 00:13:30,559 --> 00:13:33,319 Speaker 1: change perspective with the camera. And then they would PLoP 239 00:13:33,400 --> 00:13:35,840 Speaker 1: on whatever that green screen colors and they can key 240 00:13:35,880 --> 00:13:38,640 Speaker 1: it into whatever. What do you call it? Add creative 241 00:13:38,679 --> 00:13:43,320 Speaker 1: they want, Yeah, but ultimately it's it's background stuff, right. 242 00:13:43,920 --> 00:13:46,400 Speaker 1: I can't imagine a version that's a swapp a bowl. 243 00:13:46,440 --> 00:13:48,160 Speaker 1: I mean we're talking about I think in the example 244 00:13:48,200 --> 00:13:50,480 Speaker 1: in the beginning, you're talking about a Heineken beer versus 245 00:13:50,520 --> 00:13:52,800 Speaker 1: another beer. So theoretically you could have a can of 246 00:13:52,840 --> 00:13:55,960 Speaker 1: beer or something that has a uniform shape that other 247 00:13:56,080 --> 00:13:59,640 Speaker 1: labels could be, you know, like digitally wrapped around it. 248 00:13:59,679 --> 00:14:02,280 Speaker 1: But I'm thinking generally it's going to be some kind 249 00:14:02,280 --> 00:14:04,600 Speaker 1: of background plate, some kind of thing that's you know, 250 00:14:04,640 --> 00:14:08,520 Speaker 1: you go buy truck yeah or truck um to me. 251 00:14:10,120 --> 00:14:12,440 Speaker 1: I don't know if this is unpopular, but I don't 252 00:14:12,440 --> 00:14:13,760 Speaker 1: think this is going to be that big of a 253 00:14:13,800 --> 00:14:17,040 Speaker 1: deal if it's that, because I don't know how you 254 00:14:17,080 --> 00:14:20,000 Speaker 1: swap out things like your Reese's pieces or your things 255 00:14:20,000 --> 00:14:22,880 Speaker 1: that actually have something to do with the plot or 256 00:14:22,960 --> 00:14:25,680 Speaker 1: something to do that's being interacted with much. But we 257 00:14:25,720 --> 00:14:29,760 Speaker 1: didn't know how deep fake videos were possible until like 258 00:14:29,800 --> 00:14:32,920 Speaker 1: a couple of years ago, you know. I mean, is 259 00:14:32,960 --> 00:14:35,600 Speaker 1: there a version where the technology gets so good they 260 00:14:35,600 --> 00:14:38,440 Speaker 1: can change anything. I just think it's a slippery slope. 261 00:14:38,680 --> 00:14:43,520 Speaker 1: And as a fan of you know, creative integrity, you 262 00:14:43,560 --> 00:14:45,720 Speaker 1: know from from artists and directors and stuff, I mean, 263 00:14:45,720 --> 00:14:47,560 Speaker 1: surely there's gonna be something that's not going to stand 264 00:14:47,600 --> 00:14:49,560 Speaker 1: for it. Uh. And then there's some shows that aren't 265 00:14:49,600 --> 00:14:53,040 Speaker 1: like the height of like you know, cultural genius or 266 00:14:53,040 --> 00:14:55,840 Speaker 1: anything that I probably don't care, but like if I 267 00:14:55,880 --> 00:14:58,040 Speaker 1: start seeing things that I just don't recognize, all of 268 00:14:58,080 --> 00:14:59,840 Speaker 1: a sudden. In my favorite films, it just goes to 269 00:15:00,000 --> 00:15:02,960 Speaker 1: know the kind of pitfalls of everything being streaming and 270 00:15:03,000 --> 00:15:05,520 Speaker 1: served to you and not owning anything anymore, you know, 271 00:15:05,840 --> 00:15:08,560 Speaker 1: because then it's all all bets are off. I hope 272 00:15:08,560 --> 00:15:12,840 Speaker 1: it fakes. I hope the fake goes further, and I 273 00:15:12,880 --> 00:15:17,280 Speaker 1: hope we find ourselves in situations where tourism boards are 274 00:15:17,440 --> 00:15:21,960 Speaker 1: replacing the names of things that are like plot mcguffin's 275 00:15:22,040 --> 00:15:24,840 Speaker 1: in so much film, Like in Dark City. I don't 276 00:15:24,840 --> 00:15:27,120 Speaker 1: want them to talk about the beach. I want them 277 00:15:27,120 --> 00:15:31,960 Speaker 1: to talk about like, uh, lower Cincinnati. I want someone 278 00:15:32,000 --> 00:15:34,720 Speaker 1: to say, like in a noir film, like you know, 279 00:15:35,440 --> 00:15:43,880 Speaker 1: don't worry, Beverly will always have Toronto, Canada. I can't wait. 280 00:15:44,040 --> 00:15:46,880 Speaker 1: I can't wait. The fat the past is a fiction 281 00:15:46,960 --> 00:15:49,040 Speaker 1: we all just all agree to in the present. You 282 00:15:49,040 --> 00:15:54,480 Speaker 1: know what, kid, it's only Universal Studios, Los Angeles, right, 283 00:15:55,480 --> 00:16:01,920 Speaker 1: let it go, Jack, It's the Harry Potter experience. Because 284 00:16:02,040 --> 00:16:04,440 Speaker 1: from a business perspective, this makes a ton of sense 285 00:16:04,480 --> 00:16:10,200 Speaker 1: to me, like Disney plus No. No, I'm serious, I'm kidding. 286 00:16:10,240 --> 00:16:13,680 Speaker 1: I know it does, because it's inevitable. I know. I'm 287 00:16:13,760 --> 00:16:16,400 Speaker 1: the old man screaming get off my lawn here. It 288 00:16:16,520 --> 00:16:21,720 Speaker 1: totally makes sense. Well, we'll edit it to you. So 289 00:16:21,920 --> 00:16:25,800 Speaker 1: we've always lived of it. We just did that episode 290 00:16:25,800 --> 00:16:28,840 Speaker 1: on on censorship in China, and one of the things 291 00:16:28,920 --> 00:16:31,520 Speaker 1: we talked about was how the film and television industry 292 00:16:31,600 --> 00:16:34,440 Speaker 1: was tanking in the US because there wasn't enough money 293 00:16:34,720 --> 00:16:37,920 Speaker 1: going in. It wasn't growing enough. So China came through 294 00:16:37,920 --> 00:16:40,280 Speaker 1: in various companies that are Tryina came through and made 295 00:16:40,320 --> 00:16:44,680 Speaker 1: these massive investments in huge film and television production companies, 296 00:16:44,920 --> 00:16:48,360 Speaker 1: and it was only functioning because they could bring in 297 00:16:48,520 --> 00:16:52,640 Speaker 1: the Chinese audience, which you know, add billion people, one 298 00:16:52,680 --> 00:16:57,200 Speaker 1: point four billion people. Movies that are failures here utterly 299 00:16:57,720 --> 00:17:01,160 Speaker 1: absolute bombs can be mass of hits in China and 300 00:17:01,280 --> 00:17:04,840 Speaker 1: justifying making more bumps. Yes, and with this new tech, 301 00:17:05,160 --> 00:17:07,280 Speaker 1: if you've got to show, let's say that it only 302 00:17:07,280 --> 00:17:09,240 Speaker 1: comes out on Netflix or Disney Plus or one of 303 00:17:09,240 --> 00:17:12,800 Speaker 1: those places. Uh, and it didn't perform that Well, now 304 00:17:12,920 --> 00:17:17,600 Speaker 1: you as Disney, can sell your show more the way 305 00:17:17,640 --> 00:17:21,000 Speaker 1: we sell ads on this show. So it's like rolling 306 00:17:21,119 --> 00:17:23,680 Speaker 1: ad sales, right, rather than a one time by of 307 00:17:23,760 --> 00:17:27,960 Speaker 1: two point eight million to put coke in your movie. Absolutely, 308 00:17:28,160 --> 00:17:30,640 Speaker 1: But but but the question is do you then does 309 00:17:30,680 --> 00:17:34,040 Speaker 1: it open the door up for the Kanyeification of movies 310 00:17:34,320 --> 00:17:37,840 Speaker 1: where you're like kind of constantly revising it and changing it. 311 00:17:37,880 --> 00:17:41,040 Speaker 1: And could this go even deeper into like plot points 312 00:17:41,040 --> 00:17:43,679 Speaker 1: that are may be offensive in Chinese markets that are 313 00:17:43,720 --> 00:17:46,919 Speaker 1: then changed around and deep faked to be different for 314 00:17:46,960 --> 00:17:50,560 Speaker 1: those markets as opposed to just carry out scenes I know, 315 00:17:50,760 --> 00:17:53,199 Speaker 1: like Transformers, I believe, but I'm talking about further like 316 00:17:53,240 --> 00:17:55,840 Speaker 1: the next gen version of that. And do we care? 317 00:17:57,920 --> 00:18:00,000 Speaker 1: I don't know, man, I don't care about that part 318 00:18:00,040 --> 00:18:02,560 Speaker 1: really because usually these are movies that are like again 319 00:18:02,640 --> 00:18:05,439 Speaker 1: not the height of like cultural importance. These are like 320 00:18:05,680 --> 00:18:08,720 Speaker 1: Transformers movies are like roller coaster ride of movies kind of, 321 00:18:08,800 --> 00:18:11,320 Speaker 1: you know. But you start doing that to classic films 322 00:18:11,320 --> 00:18:14,960 Speaker 1: and doing weird product placement just because it's streaming. That's 323 00:18:14,960 --> 00:18:19,440 Speaker 1: a little weird and creepy to me. But maybe when 324 00:18:19,480 --> 00:18:22,800 Speaker 1: Paul Thomas Anderson agrees to do it, then I'll be worried, well, 325 00:18:22,840 --> 00:18:26,480 Speaker 1: I would say, you know, and from the studio perspective, 326 00:18:26,600 --> 00:18:28,400 Speaker 1: or as soulless as it is to say, the rights 327 00:18:28,440 --> 00:18:34,520 Speaker 1: owner's perspective, then you're not cannibalizing income streams because you 328 00:18:34,560 --> 00:18:38,520 Speaker 1: can release the original cut again and now you've got 329 00:18:38,560 --> 00:18:41,240 Speaker 1: it's like how you know, Like it's like how I've 330 00:18:41,240 --> 00:18:43,919 Speaker 1: said you should have won anything goes Olympics and the 331 00:18:44,000 --> 00:18:46,920 Speaker 1: one like organic Olympics. People are still going to sell 332 00:18:47,040 --> 00:18:50,240 Speaker 1: this stuff either way. So like if we took Citizen 333 00:18:50,440 --> 00:18:56,400 Speaker 1: King right right right, Uh, says Matt Sip. Try I refuse. 334 00:18:56,560 --> 00:19:00,480 Speaker 1: I refuse to endorse logos unless I have to. But uh, 335 00:19:00,640 --> 00:19:03,600 Speaker 1: but like a Citizen Kane without a bunch of product 336 00:19:03,640 --> 00:19:08,199 Speaker 1: placement or new VPP would sell maybe even at a 337 00:19:08,240 --> 00:19:11,879 Speaker 1: premium for some folks, for cinephiles like us. So I 338 00:19:11,920 --> 00:19:15,440 Speaker 1: think it works really well. The amount of product placement 339 00:19:15,560 --> 00:19:19,000 Speaker 1: within the statement that Ben just made was it was 340 00:19:19,080 --> 00:19:23,399 Speaker 1: too much. There's that there's that great scene in Wayne's 341 00:19:23,440 --> 00:19:26,200 Speaker 1: world where they're like, yeah, I just didn't understand why 342 00:19:26,200 --> 00:19:30,439 Speaker 1: people only do things if they're getting paid. I have 343 00:19:30,560 --> 00:19:36,120 Speaker 1: a headache, small, tiny, different anyway, um to to dovetail 344 00:19:36,119 --> 00:19:38,360 Speaker 1: it and then wrap it up. Back to George Lucas, Ben, 345 00:19:38,440 --> 00:19:41,240 Speaker 1: you made a really good point about releasing the original version. 346 00:19:41,840 --> 00:19:45,040 Speaker 1: Maybe I'm I'm selling George short and he was playing 347 00:19:45,040 --> 00:19:47,400 Speaker 1: the long game knowing how much was gonna piss off 348 00:19:47,400 --> 00:19:50,040 Speaker 1: his fans and they're still biding their time and maybe well, no, 349 00:19:50,080 --> 00:19:51,840 Speaker 1: he doesn't even own anymore. It's not even up to him. 350 00:19:51,920 --> 00:19:53,719 Speaker 1: But do you think Disney will one day be like, 351 00:19:53,880 --> 00:19:58,399 Speaker 1: we're going to release the original and bastardized Star Wars 352 00:19:58,440 --> 00:20:01,200 Speaker 1: cuts without all the CG. You think it's gonna be 353 00:20:01,240 --> 00:20:05,360 Speaker 1: a while longer, though, why hasn't it happened yet? They're 354 00:20:05,359 --> 00:20:09,480 Speaker 1: probably looking at the demographics and the trajectory of nostalgia, 355 00:20:09,960 --> 00:20:12,720 Speaker 1: So I think when they when those variables hit the 356 00:20:12,800 --> 00:20:16,840 Speaker 1: right mix, that'll be time to strike do the next wave? Yep, 357 00:20:17,359 --> 00:20:19,520 Speaker 1: right there, it is the next wave. Indeed, we're gonna 358 00:20:19,560 --> 00:20:21,640 Speaker 1: take a break and then we're back with some more 359 00:20:21,680 --> 00:20:30,760 Speaker 1: strange news. And we're back, and we are jumping to 360 00:20:30,800 --> 00:20:34,720 Speaker 1: a news story coming to us from Michigan. Title of 361 00:20:34,800 --> 00:20:39,720 Speaker 1: this story is Highland Park seized their building. The price 362 00:20:39,800 --> 00:20:44,359 Speaker 1: to get it back was two new police cars. What 363 00:20:45,040 --> 00:20:49,040 Speaker 1: you might say, Okay, we're gonna give you place people 364 00:20:49,119 --> 00:20:51,239 Speaker 1: all kinds of information right here at the top so 365 00:20:51,240 --> 00:20:53,760 Speaker 1: we'll all know what we're talking about. We are in 366 00:20:53,880 --> 00:20:58,120 Speaker 1: Highland Park, Michigan. This is roughly seven miles northwest of Detroit. 367 00:20:58,520 --> 00:21:00,920 Speaker 1: It's like within Detroit by sically, but it's its own 368 00:21:00,960 --> 00:21:05,280 Speaker 1: little city there. Uh. And we're talking specifically about a 369 00:21:05,400 --> 00:21:09,800 Speaker 1: single thirteen thousand square foot building that was formerly the 370 00:21:10,119 --> 00:21:15,159 Speaker 1: Fellowship Institutional Church, a church there in Highland Park. If 371 00:21:15,160 --> 00:21:18,080 Speaker 1: you're interested, you look it up on Google Maps or something. 372 00:21:18,119 --> 00:21:24,399 Speaker 1: It's one four zero one five Hamilton's Avenue in Highland Park, Michigan. Okay. 373 00:21:24,440 --> 00:21:30,960 Speaker 1: So there's a couple named Matt and Justina coz Bull. 374 00:21:31,160 --> 00:21:34,240 Speaker 1: That's those are their names. And they purchased this church 375 00:21:34,440 --> 00:21:38,280 Speaker 1: because the church organization disbanded and they were no longer 376 00:21:38,400 --> 00:21:40,720 Speaker 1: no longer using the property as a church. It was 377 00:21:40,800 --> 00:21:45,399 Speaker 1: for sale. They purchased it, and they had a business 378 00:21:45,480 --> 00:21:52,520 Speaker 1: venture in mind. They obtained thirteen quote caregiver licenses which 379 00:21:52,680 --> 00:21:55,399 Speaker 1: gave them permission, at least according to the couple, and 380 00:21:55,480 --> 00:21:59,479 Speaker 1: to uh to some laws that I'm not fully aware of, 381 00:21:59,520 --> 00:22:01,520 Speaker 1: I don't know of written out, but laws that would 382 00:22:01,560 --> 00:22:05,959 Speaker 1: allow them to grow a certain amount of cannabis, specifically 383 00:22:06,040 --> 00:22:09,520 Speaker 1: a certain number of marijuana plants, and in this case 384 00:22:09,560 --> 00:22:12,960 Speaker 1: it was in excess of one and fifty individual plants. 385 00:22:13,520 --> 00:22:16,440 Speaker 1: And their plan was to use this property to grow 386 00:22:16,480 --> 00:22:21,160 Speaker 1: those plants. Right, pretty simple, set up a little um 387 00:22:21,280 --> 00:22:25,080 Speaker 1: let's say, unconventional to purchase a house of worship and 388 00:22:25,119 --> 00:22:31,359 Speaker 1: then turn it into drug factory of sorts, although many 389 00:22:31,720 --> 00:22:36,600 Speaker 1: don't consider cannabis to be a drug per se. But anyway, persons, 390 00:22:36,640 --> 00:22:39,760 Speaker 1: God is another one, you know what I mean? No judgment, 391 00:22:40,160 --> 00:22:44,679 Speaker 1: Sure sure, sure, sure absolutely um. So they're doing this, 392 00:22:44,680 --> 00:22:47,520 Speaker 1: they're getting everything set up, and this is in late 393 00:22:47,560 --> 00:22:52,600 Speaker 1: twenty nineteen, early two thousand twenty. That's when this couple 394 00:22:52,680 --> 00:22:54,800 Speaker 1: is kind of making these plans and purchasing the building, 395 00:22:55,080 --> 00:22:59,000 Speaker 1: forming an LLC to run their business, and the city 396 00:22:59,200 --> 00:23:01,760 Speaker 1: kind of I guess here's about it gets, you know, 397 00:23:01,920 --> 00:23:04,840 Speaker 1: gets word of what the LLC is gonna do, especially 398 00:23:04,880 --> 00:23:10,400 Speaker 1: in that specific building, and they're not very happy. On 399 00:23:10,640 --> 00:23:16,640 Speaker 1: Christmas Eve, December, the mayor of Highland Park, Michigan, Mr. 400 00:23:17,119 --> 00:23:21,760 Speaker 1: Hubert Yap y O p P and the former Highland 401 00:23:21,800 --> 00:23:25,719 Speaker 1: Park Police Chief Kevin Coney decided they were going to 402 00:23:25,760 --> 00:23:29,520 Speaker 1: go check out the building, just give it a look 403 00:23:29,560 --> 00:23:34,560 Speaker 1: see on Christmas Eve. And when they went in, they 404 00:23:34,600 --> 00:23:37,680 Speaker 1: said it was part of a fire inspection that they 405 00:23:37,720 --> 00:23:40,760 Speaker 1: needed to do on this building, you know, on Christmas Eve, 406 00:23:40,880 --> 00:23:45,440 Speaker 1: as you do. And after the fire chief actually showed 407 00:23:45,520 --> 00:23:47,800 Speaker 1: up and they did a little inspecting. They got a 408 00:23:47,800 --> 00:23:52,640 Speaker 1: warrant to search the property. And when they when they 409 00:23:52,760 --> 00:23:55,159 Speaker 1: got that warrant and they served it, they found the 410 00:23:55,160 --> 00:23:59,159 Speaker 1: marijuana plants. And then they seized the building from the couple. 411 00:23:59,600 --> 00:24:03,240 Speaker 1: Just it up. The city said, this is our building. Now. Sorry, 412 00:24:03,359 --> 00:24:05,520 Speaker 1: I guess something that happens sometimes when there is a 413 00:24:05,560 --> 00:24:11,040 Speaker 1: legal activity in a building. Here's the rub though, guys. Uh, 414 00:24:11,080 --> 00:24:14,120 Speaker 1: they were never charged with anything. The couple was never 415 00:24:14,200 --> 00:24:18,280 Speaker 1: charged with anything. The property itself and the company never 416 00:24:18,359 --> 00:24:23,000 Speaker 1: charged with anything, but the city still seized the building 417 00:24:24,359 --> 00:24:29,119 Speaker 1: and after and they held it for sixteen months, seventeen months, 418 00:24:29,240 --> 00:24:32,159 Speaker 1: I believe they just held onto it, didn't do anything 419 00:24:32,160 --> 00:24:37,360 Speaker 1: with it. Then, you, guys, the couple gets an attorney, 420 00:24:37,400 --> 00:24:42,119 Speaker 1: they sue the city, and through this suit that's occurring, Uh, 421 00:24:42,240 --> 00:24:44,679 Speaker 1: the city makes them an offer. It's what was in 422 00:24:44,720 --> 00:24:47,960 Speaker 1: the headline. They said, you can have your building back. 423 00:24:48,320 --> 00:24:52,320 Speaker 1: All you have to do purchase two police cruisers for 424 00:24:52,520 --> 00:24:57,160 Speaker 1: the city. Here's I've got a quote for you from Justina. 425 00:24:57,480 --> 00:24:59,560 Speaker 1: She says they offered to give the building back for 426 00:24:59,560 --> 00:25:01,960 Speaker 1: two police these cars. I said, I don't need to 427 00:25:02,119 --> 00:25:05,200 Speaker 1: police cars. He said, no, it's not for you, it's 428 00:25:05,240 --> 00:25:09,080 Speaker 1: for the city and then you can have your building. 429 00:25:09,280 --> 00:25:12,240 Speaker 1: And they had a they had a wish list to right, 430 00:25:12,520 --> 00:25:17,600 Speaker 1: this was very Uh, this is a very long, the 431 00:25:17,720 --> 00:25:20,479 Speaker 1: circuitous way for them to ask for a Christmas present. 432 00:25:20,680 --> 00:25:24,159 Speaker 1: But uh, I think they even according to the article 433 00:25:24,440 --> 00:25:26,960 Speaker 1: that you would you would sent us Matt Uh the 434 00:25:27,040 --> 00:25:32,920 Speaker 1: local p D said, there's also this like specific dealership 435 00:25:33,200 --> 00:25:36,600 Speaker 1: we like and here are here's what you should get. 436 00:25:36,680 --> 00:25:40,479 Speaker 1: That's even weirder. Drink this is this is a crime, right, 437 00:25:40,560 --> 00:25:44,119 Speaker 1: what they're doing is criminal. It's certainly seems like a crime, 438 00:25:44,200 --> 00:25:46,040 Speaker 1: at least on the face of it. And thanks for 439 00:25:46,080 --> 00:25:49,200 Speaker 1: mentioning that, Ben. The article which is from ABC w 440 00:25:49,560 --> 00:25:53,960 Speaker 1: x y Z TV and Detroit, it's Channel seven Action News. 441 00:25:54,320 --> 00:25:57,680 Speaker 1: The reporter is Ross Jones. Check him out. He's awesome 442 00:25:58,240 --> 00:26:02,400 Speaker 1: and just doing amazing reporting here. And yes, the vehicles 443 00:26:02,440 --> 00:26:06,920 Speaker 1: were thirty four thousand two a piece. There were specific 444 00:26:07,200 --> 00:26:10,119 Speaker 1: ones that were picked out and printed in an email 445 00:26:10,160 --> 00:26:12,800 Speaker 1: that was sent to the attorneys of the couple there 446 00:26:12,840 --> 00:26:17,760 Speaker 1: that owned the property. Insane. So this is what happens 447 00:26:17,960 --> 00:26:21,760 Speaker 1: when Ross the reporter from Channel seven news, uh finally 448 00:26:22,280 --> 00:26:26,600 Speaker 1: gets ahold of Mayor Yap after attempting to get in 449 00:26:26,680 --> 00:26:29,600 Speaker 1: contact with him for days and days and days and 450 00:26:29,680 --> 00:26:32,040 Speaker 1: not being able to Why was it appropriate for the 451 00:26:32,040 --> 00:26:34,120 Speaker 1: City of Highland Park to seize and building and then 452 00:26:34,160 --> 00:26:36,080 Speaker 1: say you can have it back if you just buy 453 00:26:36,160 --> 00:26:38,440 Speaker 1: us two police cars. Do you mean why I was 454 00:26:38,480 --> 00:26:41,880 Speaker 1: it appropriate? I'm not the city attorney. You're the mayor, Sir, 455 00:26:41,920 --> 00:26:44,640 Speaker 1: you're the You're the boss of the city attorney. And 456 00:26:44,680 --> 00:26:46,680 Speaker 1: that's what I do. That's what I do. I hire 457 00:26:46,760 --> 00:26:50,480 Speaker 1: people that are specialless in their field. This man's a 458 00:26:50,600 --> 00:26:54,040 Speaker 1: legal mind, police chief. It's got to be certain qualifications. 459 00:26:54,280 --> 00:26:56,840 Speaker 1: So I don't understand you. They called this a shakedown, sir, 460 00:26:56,880 --> 00:26:59,520 Speaker 1: What do you call it a shakedown? What were you 461 00:26:59,520 --> 00:27:05,600 Speaker 1: talking about? Shakedown? But answer their question you wanted to 462 00:27:05,840 --> 00:27:10,560 Speaker 1: have been asked right number one. Apologize. It's a good tactic. Yeah, 463 00:27:11,160 --> 00:27:13,920 Speaker 1: he was. He was at the liquor store across the 464 00:27:13,920 --> 00:27:16,040 Speaker 1: street from city Hall, by the way. Just he was 465 00:27:16,040 --> 00:27:23,560 Speaker 1: at store after legal drugs. Think he might have had 466 00:27:23,560 --> 00:27:27,480 Speaker 1: a few before he before he went back for more. Um, 467 00:27:27,640 --> 00:27:29,600 Speaker 1: no shade on the guy. I mean, it's certainly a 468 00:27:29,880 --> 00:27:34,760 Speaker 1: wildly interesting kind of move. But it's like this is 469 00:27:34,920 --> 00:27:37,680 Speaker 1: this is a city where there is poverty and it's 470 00:27:37,760 --> 00:27:40,159 Speaker 1: and it's like, yeah, sure, the police forces stretched, and 471 00:27:40,400 --> 00:27:42,480 Speaker 1: the government needs funds too, and it's sort of like 472 00:27:42,520 --> 00:27:45,240 Speaker 1: you end up with governments that are underfunded. Oftentimes it 473 00:27:45,320 --> 00:27:48,800 Speaker 1: exists in communities that lack resources too, but it's not 474 00:27:48,840 --> 00:27:51,160 Speaker 1: really fair for one to try to squeeze out the other, 475 00:27:51,240 --> 00:27:53,160 Speaker 1: especially the ones that are supposed to be protecting you. 476 00:27:53,160 --> 00:27:57,000 Speaker 1: You know, No, you're absolutely right. And theoretically that company 477 00:27:57,040 --> 00:27:59,639 Speaker 1: would have brought in a lot of profits if it 478 00:27:59,720 --> 00:28:03,159 Speaker 1: were you know, if it would have been allowed to run. Um. Well, 479 00:28:03,240 --> 00:28:05,880 Speaker 1: that that short sighted. Then that just makes it dumb. 480 00:28:05,960 --> 00:28:07,960 Speaker 1: That's a dumb move. I shouldn't let the company come 481 00:28:07,960 --> 00:28:10,600 Speaker 1: in contribute or getting the way you do to a 482 00:28:10,600 --> 00:28:14,119 Speaker 1: community with jobs and and infrastructure and you know, putting 483 00:28:14,160 --> 00:28:17,159 Speaker 1: dollars into the community. I agree. If you watch the 484 00:28:17,160 --> 00:28:19,359 Speaker 1: rest of that extended interview that you can find on 485 00:28:19,400 --> 00:28:23,480 Speaker 1: YouTube titled extended Interview with Highland Park Mayor Hubert Yapp 486 00:28:23,920 --> 00:28:27,480 Speaker 1: and at the end you can hear what he takes 487 00:28:27,520 --> 00:28:30,160 Speaker 1: issue with and what I think he and many many 488 00:28:30,200 --> 00:28:32,080 Speaker 1: of the people who are in his administration, people are 489 00:28:32,080 --> 00:28:35,240 Speaker 1: working for the police department, maybe even the fire chief. 490 00:28:35,280 --> 00:28:39,080 Speaker 1: They had a problem with marijuana being grown in a 491 00:28:39,200 --> 00:28:42,840 Speaker 1: house of worship, a former house of worship. I see 492 00:28:43,800 --> 00:28:49,200 Speaker 1: it's an ideological issue. Yes, if you continue along. I've 493 00:28:49,240 --> 00:28:54,200 Speaker 1: got just a tiny quote here from Mr Yap, the mayor, 494 00:28:54,720 --> 00:28:56,720 Speaker 1: in the interview after he gets in his car. He says, 495 00:28:56,840 --> 00:28:59,520 Speaker 1: I would not go to Bloomfield, which is another place 496 00:28:59,560 --> 00:29:02,520 Speaker 1: there near Detroit and take a church and make a 497 00:29:02,560 --> 00:29:04,800 Speaker 1: dope house out of it. The people would put a 498 00:29:04,880 --> 00:29:07,480 Speaker 1: rope around my neck, is what he says. That's his 499 00:29:07,720 --> 00:29:12,560 Speaker 1: direct quote. Yeah, as in, it's just a it's something 500 00:29:12,640 --> 00:29:15,000 Speaker 1: you don't do, and you you can't do it, basically, 501 00:29:15,120 --> 00:29:19,200 Speaker 1: is what he's saying. Very very strong language there. Apologize everybody. 502 00:29:19,320 --> 00:29:24,239 Speaker 1: That's a direct quote. So as of the publication of 503 00:29:24,240 --> 00:29:26,520 Speaker 1: that report that I just you know, we went over 504 00:29:26,560 --> 00:29:30,440 Speaker 1: the whole thing right there. The the property was still 505 00:29:30,520 --> 00:29:34,120 Speaker 1: in the city's control. The couple had not been you know, 506 00:29:34,160 --> 00:29:37,080 Speaker 1: reimbursed in any way, they had not been charged with anything. 507 00:29:37,480 --> 00:29:41,640 Speaker 1: According to the official lawsuit that was filed by the couple, 508 00:29:42,240 --> 00:29:46,320 Speaker 1: it asked the defendants the city to quote identify every 509 00:29:46,400 --> 00:29:50,040 Speaker 1: predicate felony offense that you assert justified the seizure of 510 00:29:50,080 --> 00:29:52,920 Speaker 1: the property, and the response back from the city was 511 00:29:53,200 --> 00:29:57,520 Speaker 1: none that is of of the filing of that report 512 00:29:57,920 --> 00:30:02,280 Speaker 1: by Ross the next day, So that was a Wednesday. 513 00:30:02,320 --> 00:30:05,680 Speaker 1: This is now a Thursday. The city announced that it 514 00:30:05,840 --> 00:30:13,800 Speaker 1: is giving the property back with your hands in the right. No, 515 00:30:13,800 --> 00:30:17,000 Speaker 1: no vehicles were purchased for the police department. They're just 516 00:30:17,200 --> 00:30:20,400 Speaker 1: giving it back as the say, hey, no harm, no foul. 517 00:30:20,560 --> 00:30:22,360 Speaker 1: But here's the problem, and it goes back to what 518 00:30:22,400 --> 00:30:25,840 Speaker 1: you were saying, Noel, where this is already a place 519 00:30:25,920 --> 00:30:29,200 Speaker 1: that probably needs funds for the city to operate. Well, 520 00:30:29,240 --> 00:30:32,320 Speaker 1: it needs more money, right to operate better. Uh. They 521 00:30:32,320 --> 00:30:35,200 Speaker 1: are now being sued by this couple for some serious 522 00:30:35,280 --> 00:30:40,200 Speaker 1: damages because since that property has been outside of their control, 523 00:30:40,520 --> 00:30:44,200 Speaker 1: there were several break ins on the property, several hundred 524 00:30:44,240 --> 00:30:47,560 Speaker 1: thousand dollars worth of damage done to the property. So 525 00:30:47,640 --> 00:30:51,680 Speaker 1: now they're suing the city for way more money than 526 00:30:51,760 --> 00:30:53,520 Speaker 1: the city wanted to get out of them for their 527 00:30:53,520 --> 00:30:57,800 Speaker 1: police vehicles. Well what about also, Yeah, that's poetic justice. 528 00:30:57,840 --> 00:31:02,040 Speaker 1: What about also the potential profits that they could have 529 00:31:02,080 --> 00:31:05,040 Speaker 1: had but lost over the five hundred something days. Right? 530 00:31:05,160 --> 00:31:08,040 Speaker 1: Oh man, it could get real ugly. I'd be fun 531 00:31:08,040 --> 00:31:12,040 Speaker 1: to be their lawyer, yes, and their lawyer, Mark Deldon. Uh, 532 00:31:12,080 --> 00:31:14,760 Speaker 1: their attorney if you want to look up just stuff 533 00:31:14,760 --> 00:31:17,000 Speaker 1: from him. He's been pretty awesome in some of the 534 00:31:17,040 --> 00:31:20,080 Speaker 1: reporting as well, because everybody's doing on camera interviews for 535 00:31:20,160 --> 00:31:22,239 Speaker 1: this thing. Now, look, guys, I know this is kind 536 00:31:22,280 --> 00:31:25,400 Speaker 1: of a small town story, something that you probably wouldn't 537 00:31:25,440 --> 00:31:28,040 Speaker 1: even hear about. I just really wanted to talk about 538 00:31:28,080 --> 00:31:31,680 Speaker 1: this and that it's it's a story about power, right 539 00:31:32,280 --> 00:31:36,280 Speaker 1: when you have the ability to send a police chief 540 00:31:36,320 --> 00:31:39,120 Speaker 1: for a fire chief, or you know, a city attorney 541 00:31:39,160 --> 00:31:43,280 Speaker 1: out to go do something that you think is right. Um, 542 00:31:43,320 --> 00:31:46,040 Speaker 1: just because you think it is right, Uh, it could 543 00:31:46,040 --> 00:31:50,400 Speaker 1: be dangerous because you can just take the scenario and 544 00:31:50,400 --> 00:31:52,760 Speaker 1: and put it on a lot of different things like 545 00:31:52,840 --> 00:31:55,240 Speaker 1: other buildings that would get seized, other people that would 546 00:31:55,240 --> 00:31:59,880 Speaker 1: be incarcerated, even even just momentarily, you know, arrested for 547 00:32:00,080 --> 00:32:03,560 Speaker 1: one reason or another because you wish them to be 548 00:32:04,080 --> 00:32:06,640 Speaker 1: rather than because they have violated some kind of law. 549 00:32:07,320 --> 00:32:09,760 Speaker 1: It's just it's scary for me to think about it 550 00:32:09,880 --> 00:32:11,719 Speaker 1: in that way. And I know what something has been 551 00:32:11,760 --> 00:32:17,280 Speaker 1: happening since humans have had you know, Sheriff's right. Uh, 552 00:32:17,400 --> 00:32:19,640 Speaker 1: we know that it's just something to keep an eye on, 553 00:32:19,800 --> 00:32:23,280 Speaker 1: and it's a reason to really say thank you to 554 00:32:23,360 --> 00:32:26,200 Speaker 1: all the investigative journalists out there at your channel five's, 555 00:32:26,200 --> 00:32:31,040 Speaker 1: your Channel sevens, your Channel eleven's, in this case Channel seven's, uh, 556 00:32:31,080 --> 00:32:35,600 Speaker 1: and just really support the work that local investigative journalists do. Yeah, 557 00:32:35,640 --> 00:32:37,920 Speaker 1: it's often a thankless job, So shout out to you, 558 00:32:38,120 --> 00:32:40,680 Speaker 1: Mr Ross, Joe, and shout out to all the other 559 00:32:40,760 --> 00:32:45,040 Speaker 1: investigative reporters working around not just the US, but the world. Matt. 560 00:32:45,080 --> 00:32:47,520 Speaker 1: Earlier off air, you and I were talking about the 561 00:32:47,560 --> 00:32:51,120 Speaker 1: importance of this and one thing that I think it's 562 00:32:52,120 --> 00:32:56,600 Speaker 1: mission critical for people who are not journalists to understand 563 00:32:57,080 --> 00:33:00,400 Speaker 1: is that this can be a very very dangerous job. 564 00:33:00,560 --> 00:33:05,200 Speaker 1: It's it's weird to me that the reality show programs 565 00:33:05,600 --> 00:33:08,920 Speaker 1: that you'll see on Discovery or History Channel focus on 566 00:33:09,680 --> 00:33:12,920 Speaker 1: jobs like ice road trucking or jobs like being a 567 00:33:13,000 --> 00:33:16,520 Speaker 1: deep sea fishing operation. Those are both very dangerous, but 568 00:33:16,640 --> 00:33:19,920 Speaker 1: so is journalism. And uh, I think right before we 569 00:33:19,920 --> 00:33:22,000 Speaker 1: had to roll, we were kind of on the way 570 00:33:22,040 --> 00:33:27,000 Speaker 1: to putting a pitch together for journeys we'll see. Yeah, 571 00:33:27,080 --> 00:33:30,320 Speaker 1: it's often a thankless endeavor, but it is so very important. 572 00:33:30,800 --> 00:33:36,360 Speaker 1: Oh yeah, man, we'll call it full contact journalism or uh, 573 00:33:36,440 --> 00:33:39,520 Speaker 1: I don't know. Journalism after dark. No wait, no, no, 574 00:33:40,280 --> 00:33:45,120 Speaker 1: my head is in a weird place. Extreme journals there, 575 00:33:45,160 --> 00:33:52,000 Speaker 1: it is ice road journalists, full contact journalism brought to 576 00:33:52,040 --> 00:33:54,000 Speaker 1: you from the end. It would just change the product 577 00:33:54,560 --> 00:33:57,680 Speaker 1: for whichever state it's it. You know, to think about 578 00:33:58,320 --> 00:34:01,440 Speaker 1: m M A Fights, UFC fights, The ring itself just 579 00:34:01,600 --> 00:34:08,040 Speaker 1: is like popping in and out of different different advertisers. Yes, well, 580 00:34:08,120 --> 00:34:10,000 Speaker 1: think about it with like a with an event like 581 00:34:10,080 --> 00:34:13,000 Speaker 1: that where the location is sort of asn't matter as 582 00:34:13,080 --> 00:34:15,080 Speaker 1: much as like a setting in a film, you could 583 00:34:15,120 --> 00:34:18,480 Speaker 1: just replace, virtualize the whole background and just have like 584 00:34:18,520 --> 00:34:21,480 Speaker 1: the action taking place inside like a virtual arena that 585 00:34:21,520 --> 00:34:24,080 Speaker 1: could be all plastered as like an at You know, 586 00:34:24,440 --> 00:34:28,080 Speaker 1: you must see fights on a full green screen. The 587 00:34:28,160 --> 00:34:31,319 Speaker 1: time has come, gentlemen, I think so all right, And 588 00:34:31,360 --> 00:34:33,239 Speaker 1: with that, we're gonna take a break and we'll be 589 00:34:33,320 --> 00:34:43,320 Speaker 1: right back with more strange news. And we have returned, 590 00:34:43,640 --> 00:34:47,760 Speaker 1: fellow conspiracy realist, for one more piece of strange news 591 00:34:48,239 --> 00:34:51,520 Speaker 1: that is in a way about something that will directly 592 00:34:51,560 --> 00:34:54,799 Speaker 1: affect you. And it's in a way about something that 593 00:34:54,840 --> 00:34:57,759 Speaker 1: maybe directly affecting you. Now, some of us in the 594 00:34:57,760 --> 00:35:03,280 Speaker 1: audience today are possibly old enough to remember similar situations 595 00:35:03,400 --> 00:35:07,040 Speaker 1: is a very dangerous situation. It's something that can sound 596 00:35:07,080 --> 00:35:10,719 Speaker 1: really boring when you're talking to policy walks. It's the 597 00:35:10,800 --> 00:35:15,400 Speaker 1: idea of the global food supply. The global food supply 598 00:35:15,600 --> 00:35:18,800 Speaker 1: is part of the global trade network of the modern era. 599 00:35:19,280 --> 00:35:23,239 Speaker 1: It's the reason why, unlike your ancestors, if you're a 600 00:35:23,320 --> 00:35:26,239 Speaker 1: human being today, you can eat fruits when they're out 601 00:35:26,239 --> 00:35:28,719 Speaker 1: of season. You can eat fruits that don't grow in 602 00:35:28,760 --> 00:35:32,920 Speaker 1: your part of the world. And if your local farms 603 00:35:32,960 --> 00:35:36,600 Speaker 1: aren't producing the grains, the produce of the livestock that 604 00:35:36,680 --> 00:35:40,960 Speaker 1: you would eat, you can, through your community and government, 605 00:35:41,160 --> 00:35:44,120 Speaker 1: work out a deal with some community or government in 606 00:35:44,160 --> 00:35:46,880 Speaker 1: some other part of the world, and they'll just ship 607 00:35:46,920 --> 00:35:50,080 Speaker 1: it to you. Right. That's the world in which we live. 608 00:35:50,160 --> 00:35:53,920 Speaker 1: But it's a very fragile world, and the catastrophic actions 609 00:35:54,280 --> 00:35:59,040 Speaker 1: occurring in Europe are forcing an already fragile food supply 610 00:35:59,160 --> 00:36:03,239 Speaker 1: system in to what the United Nations recently described as 611 00:36:03,239 --> 00:36:07,640 Speaker 1: an apocalyptic scenario about ten weeks out as we record this, 612 00:36:07,960 --> 00:36:11,640 Speaker 1: about nine weeks out. As you hear it, like think 613 00:36:11,640 --> 00:36:16,200 Speaker 1: about it now, for most people, you're seeing prices on 614 00:36:16,600 --> 00:36:20,480 Speaker 1: almost every imaginable thing go up. You know, people have 615 00:36:20,600 --> 00:36:25,200 Speaker 1: sent me snapshots either at my Instagram, on Twitter or 616 00:36:25,239 --> 00:36:28,600 Speaker 1: just sometimes through emails, sen me snapshots of gas. What 617 00:36:28,719 --> 00:36:31,600 Speaker 1: gas prices are like in their neck of the global woods. 618 00:36:32,000 --> 00:36:35,960 Speaker 1: They vary widely, you know what I mean, but they're 619 00:36:36,000 --> 00:36:39,719 Speaker 1: all kind of going up for the most part. This 620 00:36:39,800 --> 00:36:42,560 Speaker 1: is part of a what's called the cost of living crisis, 621 00:36:42,760 --> 00:36:48,160 Speaker 1: meaning that without you making more money, the stuff that 622 00:36:48,200 --> 00:36:50,920 Speaker 1: you need not just not to ball out, not to 623 00:36:50,960 --> 00:36:53,399 Speaker 1: impress your friends, you know, not to say like hey, 624 00:36:53,440 --> 00:36:56,320 Speaker 1: I shook down this pot farm for this new forward, 625 00:36:57,040 --> 00:37:01,359 Speaker 1: but instead just to survive, staple a place to live, 626 00:37:01,440 --> 00:37:03,759 Speaker 1: not even not even a great place to live. You know, 627 00:37:04,840 --> 00:37:09,760 Speaker 1: this cost of living crisis is real. But on May eighteenth, 628 00:37:09,920 --> 00:37:13,840 Speaker 1: very recently, the u N Secretary General Antonio Terres said 629 00:37:14,200 --> 00:37:18,800 Speaker 1: that the specter of a global food shortage is upon 630 00:37:19,239 --> 00:37:22,959 Speaker 1: the world and it's not something that will start and 631 00:37:22,960 --> 00:37:26,040 Speaker 1: and in one year. And to be fair in a 632 00:37:26,040 --> 00:37:29,440 Speaker 1: way that's not getting widely reported. It's not all due 633 00:37:29,520 --> 00:37:33,600 Speaker 1: to Russia. Now, you guys may have heard that Russia 634 00:37:33,680 --> 00:37:38,480 Speaker 1: has been accused of war crimes, specifically weaponizing food supplies. 635 00:37:38,520 --> 00:37:40,319 Speaker 1: If you guys are read about that, yeah, definitely a 636 00:37:40,360 --> 00:37:44,200 Speaker 1: dirty trick. But it's certainly in the playbook. Yeah. So 637 00:37:44,440 --> 00:37:47,960 Speaker 1: the idea is that Ukraine, as we mentioned in our 638 00:37:48,000 --> 00:37:51,040 Speaker 1: previous episodes, is the bread basket of Europe in many ways, 639 00:37:51,080 --> 00:37:57,520 Speaker 1: the bread basket of the world. Between Ukraine and Russia together, 640 00:37:58,200 --> 00:38:01,600 Speaker 1: going to hear this statistic, this is crazy. We'll throw 641 00:38:01,600 --> 00:38:06,960 Speaker 1: somewhere at you. Between Russian Ukraine together, they supply twelve 642 00:38:08,560 --> 00:38:13,799 Speaker 1: of all the traded calories in the world, not even 643 00:38:13,880 --> 00:38:18,719 Speaker 1: all the like wheat traded calories, the stuff that's in 644 00:38:18,840 --> 00:38:24,880 Speaker 1: food that keeps you going, twelve percent of all of it. Yeah. 645 00:38:24,920 --> 00:38:26,960 Speaker 1: I had heard that, Ben when we when we made 646 00:38:27,000 --> 00:38:30,319 Speaker 1: some of those episodes before, I saw the phrase the 647 00:38:30,400 --> 00:38:34,400 Speaker 1: bread basket of the world when describing Ukraine, and I 648 00:38:34,440 --> 00:38:38,960 Speaker 1: didn't I didn't understand day that it was that extensive. Yeah, 649 00:38:39,000 --> 00:38:42,400 Speaker 1: together Russian Ukraine. You can check this out in an 650 00:38:42,400 --> 00:38:47,080 Speaker 1: Economist article. They don't attribute their authors, but you can 651 00:38:47,120 --> 00:38:50,280 Speaker 1: find it as the coming food Catastrophe. You can also 652 00:38:50,360 --> 00:38:55,640 Speaker 1: find the full substance of the speech that talks about 653 00:38:55,680 --> 00:38:59,880 Speaker 1: this in the United Nations UH, and you can find 654 00:39:00,160 --> 00:39:04,720 Speaker 1: the World Bank's announcement regarding this. But that really depends 655 00:39:04,719 --> 00:39:06,400 Speaker 1: on how much you trust the World Bank. In the 656 00:39:06,440 --> 00:39:09,240 Speaker 1: I m F. Check out our episodes on those and 657 00:39:09,400 --> 00:39:13,520 Speaker 1: tell me if privatization of everything is the answer. Anyhow, 658 00:39:13,800 --> 00:39:16,960 Speaker 1: I walked down the street for that one. But yeah, 659 00:39:17,160 --> 00:39:20,040 Speaker 1: it's so. Here's what here Here the statistics Russia and 660 00:39:20,120 --> 00:39:26,080 Speaker 1: Ukraine on a non war year. We're talking of all 661 00:39:26,120 --> 00:39:29,520 Speaker 1: the wheat traded across the globe, of all the barley, 662 00:39:30,440 --> 00:39:34,920 Speaker 1: of all the maze slash corn, of all the sunnflower oil. 663 00:39:36,320 --> 00:39:41,719 Speaker 1: This feeds four hundred million people if you want to 664 00:39:41,719 --> 00:39:46,360 Speaker 1: go country by country, this is about fifty of the 665 00:39:46,440 --> 00:39:51,240 Speaker 1: stuff imported in Tunisia and Lebanon. Uh, it's two thirds 666 00:39:51,239 --> 00:39:55,719 Speaker 1: of the stuff imported to Egypt and Libya. And because 667 00:39:55,920 --> 00:39:59,840 Speaker 1: Russia has blockaded the ports that are used to trans 668 00:40:00,040 --> 00:40:04,680 Speaker 1: for this food, people are going to start nearly two 669 00:40:04,760 --> 00:40:07,640 Speaker 1: or fifty million around the brink of famine. UH. The 670 00:40:07,760 --> 00:40:10,680 Speaker 1: number of people with what's called food insecurity has jumped 671 00:40:10,719 --> 00:40:15,200 Speaker 1: to one point six billion. And this is not coming 672 00:40:15,520 --> 00:40:19,880 Speaker 1: at a very fortuitous time, because, like I said, the 673 00:40:19,880 --> 00:40:22,800 Speaker 1: war is not the only reason there's a problem. Drought 674 00:40:23,760 --> 00:40:28,320 Speaker 1: is hitting some areas, flooding and hitting other areas. People 675 00:40:28,520 --> 00:40:34,000 Speaker 1: in emerging economies are already spending well. I think so 676 00:40:34,080 --> 00:40:37,319 Speaker 1: think of it like, for every four dollars you have, 677 00:40:38,160 --> 00:40:41,360 Speaker 1: one a dollar is going to food. For every hundred 678 00:40:41,360 --> 00:40:43,640 Speaker 1: dollars you have, twenty five are going to food and 679 00:40:43,719 --> 00:40:46,920 Speaker 1: nothing else. And these countries, Like there might be people 680 00:40:46,920 --> 00:40:50,560 Speaker 1: in the crowd today, some of us who are rightly thinking, well, hey, 681 00:40:50,960 --> 00:40:54,120 Speaker 1: you don't just live on bread, right like you you 682 00:40:54,160 --> 00:40:57,759 Speaker 1: can eat other things. But a lot of us, when 683 00:40:57,760 --> 00:41:01,520 Speaker 1: we're thinking that, are probably thinking about a supermarket in 684 00:41:01,520 --> 00:41:05,760 Speaker 1: a developed country where yes, everything has risen in price, 685 00:41:06,280 --> 00:41:09,400 Speaker 1: from milk to fruit by fruit by the foot. I 686 00:41:09,440 --> 00:41:11,359 Speaker 1: guess we'll just you know what, We'll just go back 687 00:41:11,400 --> 00:41:13,759 Speaker 1: and put a different product in there next year. But 688 00:41:13,920 --> 00:41:20,080 Speaker 1: the idea is every everything, every it's kind of how 689 00:41:20,200 --> 00:41:23,839 Speaker 1: much per how much per foot has the fruit grown? Uh? 690 00:41:24,040 --> 00:41:27,880 Speaker 1: In terms of yeah, it's weird because of the metric system, 691 00:41:28,239 --> 00:41:30,520 Speaker 1: so we've got some math we have to put in there. 692 00:41:30,560 --> 00:41:33,480 Speaker 1: But yeah, but it's not the same and much of 693 00:41:33,480 --> 00:41:36,240 Speaker 1: the rest of the world. I mean, yes, of course 694 00:41:36,560 --> 00:41:41,000 Speaker 1: there are supermarkets in Egypt, there's supermarkets and tons of countries, 695 00:41:41,239 --> 00:41:45,040 Speaker 1: But in Egypt as a whole, of all calories are 696 00:41:45,080 --> 00:41:50,280 Speaker 1: provided by bread, and two thirds of that is coming 697 00:41:50,360 --> 00:41:53,880 Speaker 1: from Ukraine and Russia and now it's just not getting out. 698 00:41:54,680 --> 00:41:57,600 Speaker 1: Does this mean that there is not going to be 699 00:41:58,280 --> 00:42:02,520 Speaker 1: enough food for everybody? Possibly, But right now what it 700 00:42:02,560 --> 00:42:06,200 Speaker 1: means is this big player is going out, but there 701 00:42:06,200 --> 00:42:09,360 Speaker 1: are other players in the international market. So as long 702 00:42:09,400 --> 00:42:14,839 Speaker 1: as they still trade food and resources internationally, what's going 703 00:42:14,880 --> 00:42:16,919 Speaker 1: to happen is the price of stuff is just gonna 704 00:42:17,000 --> 00:42:19,719 Speaker 1: raise to a point where not everyone can afford it. 705 00:42:19,719 --> 00:42:22,520 Speaker 1: It's already close to that now. But the scary thing 706 00:42:22,600 --> 00:42:25,680 Speaker 1: people need to watch out for is what's happening. Uh 707 00:42:25,719 --> 00:42:29,560 Speaker 1: in places like India, another place with tremendous agricultural output, 708 00:42:30,280 --> 00:42:33,839 Speaker 1: they're getting out of the game. They've banned exportation of 709 00:42:33,880 --> 00:42:37,680 Speaker 1: certain things beyond the country's border. That's where the trouble begins. 710 00:42:37,960 --> 00:42:41,080 Speaker 1: I heard a piece, I believe on NPR about this 711 00:42:41,560 --> 00:42:45,600 Speaker 1: pertaining to the beer industry because of all the grain 712 00:42:46,120 --> 00:42:48,000 Speaker 1: that they export. Did you read any thing or come 713 00:42:48,040 --> 00:42:51,279 Speaker 1: across that in your in your research? Yeah, grain is 714 00:42:51,480 --> 00:42:54,080 Speaker 1: used for so much stuff. Man, it touches a lot 715 00:42:54,120 --> 00:42:56,480 Speaker 1: of things. And I'm glad you brought up beer because 716 00:42:56,600 --> 00:43:00,720 Speaker 1: the the if this is what we need, reach people, 717 00:43:00,960 --> 00:43:03,600 Speaker 1: serve people of the crowd. Uh, this does make the 718 00:43:03,600 --> 00:43:07,960 Speaker 1: beer more expensive potentially, but it also it also means 719 00:43:08,080 --> 00:43:12,440 Speaker 1: that countries may follow India's example and say, hey, this 720 00:43:12,520 --> 00:43:16,280 Speaker 1: week is for our people or this you know, insert 721 00:43:16,360 --> 00:43:22,239 Speaker 1: resource here. When this happens, it can take years for 722 00:43:22,320 --> 00:43:24,920 Speaker 1: things to normalize again. And maybe, you know, if we 723 00:43:24,960 --> 00:43:28,760 Speaker 1: want to be optimistic, maybe that normalization will make things 724 00:43:29,200 --> 00:43:35,120 Speaker 1: a little bit better, but it's doubtful that that will 725 00:43:35,200 --> 00:43:39,799 Speaker 1: be the case because you know, humans. So the other 726 00:43:40,360 --> 00:43:46,480 Speaker 1: the other issues that come in is that projected agricultural 727 00:43:46,560 --> 00:43:51,839 Speaker 1: output over the next decades or so is endangered. It's 728 00:43:51,880 --> 00:43:54,600 Speaker 1: really tough to call it. It's like the weather in 729 00:43:54,680 --> 00:43:59,400 Speaker 1: Atlanta and spring because as the biomas we depend on 730 00:43:59,680 --> 00:44:05,320 Speaker 1: for agriculture, as they start to falter and fail, people 731 00:44:05,360 --> 00:44:07,160 Speaker 1: are going to have to look for new ways and 732 00:44:07,200 --> 00:44:10,560 Speaker 1: new places to grow food. And you can say, yeah, 733 00:44:10,640 --> 00:44:15,000 Speaker 1: on the flip side, what about um accelerating temperatures meaning 734 00:44:15,640 --> 00:44:17,840 Speaker 1: that land that used to be frozen waste and tundra 735 00:44:18,000 --> 00:44:22,680 Speaker 1: will become arable land. Yeah, but there's an interval, there's 736 00:44:22,680 --> 00:44:25,280 Speaker 1: a dead period in between there, and in that dead period, 737 00:44:25,480 --> 00:44:28,440 Speaker 1: experts fear that's where a lot of people are going 738 00:44:28,520 --> 00:44:31,600 Speaker 1: to die. That's where wars may be waged. Not just 739 00:44:31,800 --> 00:44:37,239 Speaker 1: over food, but also over water, over living space. Not 740 00:44:37,320 --> 00:44:43,080 Speaker 1: to recall to uh, pointed Lee the rhetoric of Germany 741 00:44:43,200 --> 00:44:45,960 Speaker 1: in World War Two and their idea of Liebenstrom. But 742 00:44:47,080 --> 00:44:51,520 Speaker 1: what what we're gonna see then is something really dangerous. 743 00:44:51,560 --> 00:44:53,719 Speaker 1: And if you're attached to the prepared community, you know 744 00:44:53,760 --> 00:44:58,480 Speaker 1: they've been talking about this for decades, right um, And 745 00:44:58,600 --> 00:45:03,120 Speaker 1: in a way it's a hazard of the modern global 746 00:45:03,239 --> 00:45:07,080 Speaker 1: system of connection. I mean, I just through a lot 747 00:45:07,120 --> 00:45:10,000 Speaker 1: of through a lot of gobbled goog out there. But 748 00:45:10,239 --> 00:45:13,839 Speaker 1: I want to make space to ask you guys, both 749 00:45:13,880 --> 00:45:16,719 Speaker 1: our fellow conspiracy realists listening along at home and you 750 00:45:16,840 --> 00:45:20,920 Speaker 1: Matt and you know, Uh, do you think this is alarmist? 751 00:45:21,080 --> 00:45:23,160 Speaker 1: Do you think this is like a real problem? Do 752 00:45:23,280 --> 00:45:25,800 Speaker 1: you think have you heard any of the conspiracy theories 753 00:45:25,800 --> 00:45:28,640 Speaker 1: about that? That's what will I done. I would just say, 754 00:45:28,719 --> 00:45:31,720 Speaker 1: I do not think it's alarmist. Right now, I believe 755 00:45:31,719 --> 00:45:36,080 Speaker 1: it's Sudan that's experiencing one of the worst famines ever. 756 00:45:36,280 --> 00:45:40,480 Speaker 1: Right now, I'm thinking it's it's a culmination of a 757 00:45:40,480 --> 00:45:42,520 Speaker 1: bunch of different things that are occurring. I'm thinking about 758 00:45:42,520 --> 00:45:45,560 Speaker 1: the historic heat waves that are occurring in the United States, 759 00:45:45,560 --> 00:45:48,799 Speaker 1: and other countries right now as we speak, as we 760 00:45:48,880 --> 00:45:52,839 Speaker 1: edge closer and closer to these major crises that are 761 00:45:52,840 --> 00:45:56,600 Speaker 1: going to hit us from from global climate change, this 762 00:45:56,680 --> 00:45:59,359 Speaker 1: kind of thing, adding it into the mix feels like 763 00:46:00,320 --> 00:46:03,320 Speaker 1: a terrible idea first of all, but also something that 764 00:46:03,400 --> 00:46:08,279 Speaker 1: can really accelerate the badness the dark times. Well, and 765 00:46:08,400 --> 00:46:11,000 Speaker 1: we can't know it's alarmist either until we see the 766 00:46:11,040 --> 00:46:14,000 Speaker 1: extent to which it actually has an effect. I mean, 767 00:46:14,239 --> 00:46:17,200 Speaker 1: maybe that's maybe I'm describing the nature of like predicting 768 00:46:17,320 --> 00:46:21,000 Speaker 1: or being a little too wary about what could transpire. 769 00:46:21,120 --> 00:46:24,120 Speaker 1: But no, I think given how little we know about 770 00:46:24,200 --> 00:46:28,960 Speaker 1: how far this conflict is going to go, anything's fair game. Yeah, 771 00:46:29,160 --> 00:46:35,480 Speaker 1: because what's the old quotation, every civilization is about three 772 00:46:35,880 --> 00:46:41,600 Speaker 1: meals away from revolt or seven days or something like that. Yeah. 773 00:46:41,920 --> 00:46:44,759 Speaker 1: So what we see also here is maybe a trend 774 00:46:44,800 --> 00:46:48,440 Speaker 1: towards isolationism. You know, you don't ever want to be 775 00:46:48,600 --> 00:46:51,360 Speaker 1: the person in charge of a country telling your public 776 00:46:52,160 --> 00:46:57,160 Speaker 1: or your constituents. Hey, some people, maybe hundreds of thousands 777 00:46:57,239 --> 00:46:59,319 Speaker 1: or millions are gonna starve in our country this year 778 00:46:59,800 --> 00:47:04,680 Speaker 1: because we sold all of our food. But don't worry. 779 00:47:04,719 --> 00:47:07,600 Speaker 1: A couple of people got rich and also be interested 780 00:47:07,640 --> 00:47:12,560 Speaker 1: to point out a recent finding by ox Fan that 781 00:47:12,680 --> 00:47:17,399 Speaker 1: showed over just two years, food and energy billionaires are 782 00:47:17,480 --> 00:47:22,520 Speaker 1: four hundred and fifty three billion dollars more wealthy than 783 00:47:22,560 --> 00:47:28,120 Speaker 1: they were before COVID. And I ask you, I asked everybody. Uh, 784 00:47:28,239 --> 00:47:30,240 Speaker 1: if you happen to live in a part of the world, 785 00:47:31,120 --> 00:47:35,080 Speaker 1: learn some crappy stuff about the human condition. When people 786 00:47:35,080 --> 00:47:38,880 Speaker 1: were holding toilet paper was accidental wordplay? What do you 787 00:47:38,880 --> 00:47:42,480 Speaker 1: think they're gonna do when they start thinking they should 788 00:47:42,520 --> 00:47:48,759 Speaker 1: hoard food? That's where things get dirty and it's it's 789 00:47:48,760 --> 00:47:51,760 Speaker 1: a scary, scary time. I don't want to say too 790 00:47:51,800 --> 00:47:55,319 Speaker 1: too much more about this because I believe it's a 791 00:47:55,480 --> 00:47:59,000 Speaker 1: full episode, but I'm setting this up because we want 792 00:47:59,040 --> 00:48:02,319 Speaker 1: to hear from you, folks. We are very fortunate to 793 00:48:02,440 --> 00:48:08,120 Speaker 1: have our own sort of global communication network. We've received 794 00:48:08,520 --> 00:48:15,760 Speaker 1: excellent correspondence from multiple countries, including Iron Thank you again. Uh, 795 00:48:15,920 --> 00:48:20,920 Speaker 1: almost not quite every country yet, but we want to 796 00:48:20,960 --> 00:48:24,239 Speaker 1: know if this is truly a global problem. Whether you 797 00:48:24,280 --> 00:48:27,480 Speaker 1: were in the US or abroad, what's the local scuttle? 798 00:48:27,520 --> 00:48:30,520 Speaker 1: But you know, at your David Busters or at your 799 00:48:30,840 --> 00:48:33,879 Speaker 1: supermarket or gathering place, what do you guys talk about 800 00:48:33,960 --> 00:48:36,960 Speaker 1: the dinner table and what do you think will happen, 801 00:48:37,320 --> 00:48:41,359 Speaker 1: What is the future of food? Let us know, Let 802 00:48:41,400 --> 00:48:44,600 Speaker 1: us know about product placement, Let us know. Especially again, 803 00:48:44,640 --> 00:48:47,680 Speaker 1: if you are an investigative journalists hunting down a regional story. 804 00:48:47,800 --> 00:48:50,319 Speaker 1: We would love to we would love to put our 805 00:48:50,360 --> 00:48:52,319 Speaker 1: finger on the pulse of that. We try to be 806 00:48:52,400 --> 00:48:55,279 Speaker 1: easy to find online. That's right. You can find us 807 00:48:55,320 --> 00:48:58,759 Speaker 1: all over the internet. We're there in multiple locations on Facebook, 808 00:48:58,840 --> 00:49:02,040 Speaker 1: on Twitter, and on YouTube at the handle conspiracy Stuff 809 00:49:02,560 --> 00:49:06,160 Speaker 1: on Instagram or conspiracy stuff show yes. And if you 810 00:49:06,239 --> 00:49:09,080 Speaker 1: like to use your mouth to call people and then 811 00:49:09,400 --> 00:49:12,279 Speaker 1: move it and make sounds so that they understand the 812 00:49:12,360 --> 00:49:16,080 Speaker 1: thoughts you're having, you can call one eight three three 813 00:49:16,360 --> 00:49:20,160 Speaker 1: st d w y t K. When you call in, 814 00:49:20,239 --> 00:49:22,680 Speaker 1: please give yourself a cool nickname, whatever you want it 815 00:49:22,719 --> 00:49:25,799 Speaker 1: to be. Then you've got three minutes say whatever you'd like. 816 00:49:26,160 --> 00:49:28,560 Speaker 1: At some point in that message, please let us know 817 00:49:28,640 --> 00:49:31,720 Speaker 1: if we can or cannot use your name and message 818 00:49:31,840 --> 00:49:34,520 Speaker 1: on the air. If you've got more to say, maybe 819 00:49:34,600 --> 00:49:38,360 Speaker 1: some links, picture or whatever, you can instead send us 820 00:49:38,400 --> 00:50:01,400 Speaker 1: an email. We are conspiracy at I heeart radio dot com. 821 00:50:00,040 --> 00:50:03,120 Speaker 1: M stuff. They don't want you to know is a 822 00:50:03,160 --> 00:50:06,160 Speaker 1: production of I heart Radio. For more podcasts from my 823 00:50:06,239 --> 00:50:09,160 Speaker 1: heart Radio, visit the i heart Radio app, Apple Podcasts, 824 00:50:09,280 --> 00:50:11,120 Speaker 1: or wherever you listen to your favorite shows.