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Speaker 1: This is the business of sports where in the situation

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Speaker 1: that we haven't dealt with in modern times, pandemic here

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Speaker 1: has really accelerated the investments that we've been advocating for

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Speaker 1: for years. From a Macrew standpoint, I think our sport

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Speaker 1: industry is really forced to look at the business a

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Speaker 1: little bit differently. In depth conversations with the leaders in

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Speaker 1: the sports industry. Who wants to be the sacrificial lambs

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Speaker 1: that shows up at the first big major sporting event

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Speaker 1: were part of something much bigger than the sport right

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Speaker 1: now and the health and safety of our stakeholders that

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Speaker 1: looks much important every moment. I think we're all from

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Speaker 1: the business respective thinking about the impact that the virus

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Speaker 1: is having across the country. Inst Bloomberg Business of Sports

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Speaker 1: from Bloomberg Radio. Hi everyone, I'm Jason Kelly, and I'm

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Speaker 1: Mike Lynch and I'm Michael bar Over the next hour,

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Speaker 1: we will explore the big money issues in the world

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Speaker 1: of sports and talk to some of the biggest players

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Speaker 1: in the industry. Yeah, it's race week, guys, and we're

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Speaker 1: gonna talk a lot about the Dayton of five hundred.

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Speaker 1: NASCAR President Steve Fells. But before we get to that.

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Speaker 1: Let's just do a beat if we can. Our buddy

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Speaker 1: Lynch was a little bit under the weather in surgery

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Speaker 1: on Monday, so we didn't get to talk to him

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Speaker 1: about the Super Bowl. Lynchy, I'm gonna start with you,

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Speaker 1: your boy Tom Brady coming through. But not a lot

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Speaker 1: of people watched it. Yeah, well, a lot of people

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Speaker 1: in Boston watched it. Yeah. Rating it's hard to believe.

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Speaker 1: I mean, it was the second highest Super Bowl rating

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Speaker 1: in in Boston history, next to one of the ones

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Speaker 1: that Brady one. I can't remember which one it was.

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Speaker 1: That the rating was fifty eight or fifty nine. But

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Speaker 1: around the country, I'm a little bit surprised about that

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Speaker 1: because it's a classic matchup. It's yeah, it's Ali Fraser,

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Speaker 1: It's Russell Chamberlain, it's um, you know, it's it's it's big,

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Speaker 1: and I'm surprised that the nationally it didn't hook on

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Speaker 1: to a lot of people. But in this case, I

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Speaker 1: feel like Michael Barr maybe one of the reasons that

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Speaker 1: the ratings ultimately were crummy is because it was meant

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Speaker 1: to be a heavyweight fight. But then you know, Brady

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Speaker 1: kind of figure actively, kind of punched my homes in

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Speaker 1: the mouth and he was reeling throughout. I mean, this

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Speaker 1: was not a close game. As the late head coach

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Speaker 1: Hank Stram said about the game, they're flat as hell.

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Speaker 1: And that's pretty much what happened with this game. I mean,

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Speaker 1: it started out flat and it and then the second

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Speaker 1: half went downhill. I'm sorry to say that, because you

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Speaker 1: know it's the you know you you you had your

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Speaker 1: duke's all up ready to watch this and and it's

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Speaker 1: all hyped up and I was part of the hype myself,

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Speaker 1: and it just came out flat and it went worse

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Speaker 1: and Casey didn't score one touchdown and that was that. Yeah,

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Speaker 1: And so Lynchy, just since we since we have you

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Speaker 1: on this, I mean, put this performance from a career perspective,

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Speaker 1: from a Brady career perspective, in context for us, because

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Speaker 1: you know, the goat debate seems to have been fully settled.

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Speaker 1: I have to think people in Boston are talking about

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Speaker 1: the well, was it Bill or was it Tom? Maybe

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Speaker 1: it was Tom. Yeah, the needle is moving towards Tom

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Speaker 1: Brady right now. But that that that's been a weekly

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Speaker 1: debate around here. When he started his first game with

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Speaker 1: with Tampa Bay, um to me. Historically, it draws great

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Speaker 1: similarities to his first Super Bowl win. Uh, he wasn't

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Speaker 1: the starting quarterback when the season began. He didn't have

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Speaker 1: a lot of reps, if any, with the first team

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Speaker 1: when he took over for Drew Bledsoe in the middle

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Speaker 1: of game number two, and then when they lost to

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Speaker 1: the Rams in November, there were five and five, and

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Speaker 1: then from that last November they went nine and all

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Speaker 1: the rest of the way. He comes down comes down

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Speaker 1: to Tampa. It's very similar because no o t A

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Speaker 1: is no preseason, no, no preseason games. He really doesn't

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Speaker 1: get to work with the team. And they struggled with

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Speaker 1: seven and five and they hit the bye week and

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Speaker 1: they win eight in a row. So it's almost like

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Speaker 1: almost an identical performance. They were, they weren't heavy underdogs

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Speaker 1: against Kansas City, but basically Kansas City was the greatest

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Speaker 1: show on turf like the Rams were in the two

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Speaker 1: thousand two Super Bowl. Yeah. Yeah, interesting comparison for sure. Well,

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Speaker 1: one of the things we did get to see in

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Speaker 1: Tampa was fans in the stands, and for those of

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Speaker 1: us here in the Greater New York metro area, Governor

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Speaker 1: Cuomo came through this week and said Berkeley Center is

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Speaker 1: going to open on February for Brooklyn Nets versus the

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Speaker 1: Sacramento Kings. Michael part, that feels like a pretty big

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Speaker 1: deal for sports fans and for sports teams who maybe

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Speaker 1: get a little bit at least of that revenue back.

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Speaker 1: It's a big deal for people in the New York

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Speaker 1: area because we here have not had any fans in

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Speaker 1: the stands. And Mr Promo the Governor Cuomo, he said,

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Speaker 1: if you have a venue that has at least ten

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Speaker 1: thousand seats, you can bring in ten of the crowd

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Speaker 1: in there now. And now what makes this different with

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Speaker 1: New York work and and the Governor said this, everybody

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Speaker 1: goes in and gets tested, uh and with contact tracing

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Speaker 1: and all the other things. So that's they tried it

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Speaker 1: out with the Buffalo Bills game and it worked well.

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Speaker 1: So now they're going to expand it. Yeah, so we'll

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Speaker 1: see what that brings. I mean, we are on a

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Speaker 1: good path here. It feels like I'm knocking on every

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Speaker 1: piece of wood, uh in front of me. So other

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Speaker 1: good news is especially for Michael Barr, racing is back.

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Speaker 1: And while Lynchie and I weren't available on Monday, Michael

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Speaker 1: Barr took the proverbial ball and ran with it and

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Speaker 1: caught up with Kevin Harvick. Let's listen in it's no

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Speaker 1: different than than having a fantasy football team. You look

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Speaker 1: at that fantasy football team, and I watched my players

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Speaker 1: and where they are and what they do and try

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Speaker 1: to figure out how many points they score. And and

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Speaker 1: the betting goes hand in hand with that, as you know,

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Speaker 1: you're watching the events and seeing where you're, where your

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Speaker 1: guy is and how you're going to fair and what

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Speaker 1: you thought was going to happen. So, you know, just

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Speaker 1: adds another good elements everything we have going on. So

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Speaker 1: just to taste of Michael Barr's interview with Kevin Hart

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Speaker 1: talking about sports betting coming to NASCAR being much more

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Speaker 1: deeply involved. I mean, this is like bar heaven bar,

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Speaker 1: Oh my goodness. We got to talking about that and

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Speaker 1: and I said, listen, man, my fantasy football team didn't

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Speaker 1: turn out too well, and he said, well, he probably

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Speaker 1: had the same problem as I had with my teams.

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Speaker 1: I love it. It is great. The whole interview is great,

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Speaker 1: and he talks about a number of things. Uh, and

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Speaker 1: if you can listen to that podcast. The entire podcast. Uh,

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Speaker 1: just very entertaining. Kevin Harvey. Today we are talking a

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Speaker 1: very timely conversation with NASCAR President Steve Phelps. Bar how

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Speaker 1: excited are you right now? There's a meme out there

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Speaker 1: that says the super Bowl all that means to me,

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Speaker 1: it's one week away from the Dayton of That's what

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Speaker 1: this means to me. I I love it. I can't wait,

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Speaker 1: says Steve. We're really happy to to have you with us.

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Speaker 1: What does this week mean? I mean, that's a great

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Speaker 1: place to start. You know, the context, the timing of

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Speaker 1: this race this year, this season helped give us some perspectives. Yeah,

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Speaker 1: listen for us for starters. It's great to be with you, guys.

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Speaker 1: I really appreciate your time. Um. You know, every year

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Speaker 1: the dayton is you know, it's our super Bowl, right um,

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Speaker 1: and it is a starting your season with the biggest

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Speaker 1: race of the year is I know it's unusual to people,

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Speaker 1: but that's the way our schedule works, and it kicks

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Speaker 1: off a long season. So thirty six points paying events

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Speaker 1: and it's a Uh, this is a spectacular race each

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Speaker 1: and every year. I'm it's a special place. It's an

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Speaker 1: iconic venue, and then the racing is always fantastic, So

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Speaker 1: it's um and kicking off and after what was an

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Speaker 1: extraordinary US is really it's just very gratifying. It's fantastic

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Speaker 1: getting back to racing. Steve, it was very fortunate enough

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Speaker 1: to talk to Kevin Harvick earlier in the week and

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Speaker 1: we were talking about running the season during COVID nineteen,

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Speaker 1: and when you think about it, racing itself is one

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Speaker 1: of the best sports during that time because all the

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Speaker 1: drivers are in their cocoon. It's not like, you know,

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Speaker 1: they're on a football field where there's contact or basketball

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Speaker 1: or whatever. Everybody is in there in their race car.

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Speaker 1: H And you guys did a heck of a job

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Speaker 1: during the COVID nineteen. What do you expect for this season? Yeah,

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Speaker 1: to your point, Michael, you know, if you think about

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Speaker 1: one of the reasons why we're the first sport back

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Speaker 1: to competition was because of kind that built in ppe

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Speaker 1: that not just our race car drivers have that are

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Speaker 1: in their own cocoons and you know they're um metal boxes,

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Speaker 1: but you have the crews that are also in helmets

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Speaker 1: and gloves and fire suits, and uh, it's it is unnatural.

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Speaker 1: So we have a competitive advantage versus other sports, which

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Speaker 1: is fantastic. We took advantage of that for sport back

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Speaker 1: with fans without fans, then are the first sport back

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Speaker 1: with fans. It's it's gratifying. So as we head into

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Speaker 1: we're going to experience much of the same. Right, So

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Speaker 1: the back half of the season we started to invite

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Speaker 1: fans and more larger numbers. Our numbers conformed to see

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Speaker 1: DC guidelines. So it really depends on the size of

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Speaker 1: the venue how many people that will have in the stands,

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Speaker 1: but it'll be the same. So we have a bubble

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Speaker 1: or a footprint. If you're not essential, you don't go

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Speaker 1: into the bubble. You don't go into that footprint. I

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Speaker 1: clearly am not essential, so I stay on the other side,

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Speaker 1: on the side where the fans are. And it's for us,

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Speaker 1: right we have we have a formula um that worked

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Speaker 1: and we think it's gonna work well. Steve, tell me

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Speaker 1: about the different hurdles you have. You go state to

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Speaker 1: state every every single week, a different state in some states,

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Speaker 1: are you know, have logic capacities for fans? Some have

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Speaker 1: none at all? And how far out do you have

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Speaker 1: to have you already like mapped everything out through the

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Speaker 1: through the course of this regular season, we have you know,

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Speaker 1: I think last year was um a lot of learning

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Speaker 1: for us, and so I talked to more governors last

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Speaker 1: year than I cared to to tell you, UM, but

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Speaker 1: it was important. Right, They're welcoming us into their states,

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Speaker 1: and we need to make sure that our own competitors

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Speaker 1: are safe, our own race fans are safe, but also

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Speaker 1: the communities in which we in which we go, and

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Speaker 1: so we are very um, we're very cognitive of that

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Speaker 1: and it's and it's important, right. So Governor Sino knew

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Speaker 1: up in New Hampshire he was concerned about the people

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Speaker 1: in his state, and so we had to figure out

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Speaker 1: guidelines about how we would get in there. And so

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Speaker 1: we had a modified quarantine that allowed us not to

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Speaker 1: have our race, our race teams are drivers or crews,

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Speaker 1: are officials, not be in contact with people in the

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Speaker 1: in the state of Hampshire. And we had to do

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Speaker 1: that from state to state to state. Some states a

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Speaker 1: lot easier. Here in the state of Florida, Governor de

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Speaker 1: Santis is you know, a very it's open, let's go, uh,

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Speaker 1: and other governors are not like that, and that's okay,

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Speaker 1: And I'm not saying one is right and one's wrong,

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Speaker 1: but us conforming to UM, to the local state health

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Speaker 1: officials and governors and county managers, etcetera, etcetera. We had

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Speaker 1: to do all of that. We'll do that again. But

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Speaker 1: fortunately we are to your point, Mike, we are. We

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Speaker 1: are mapped out, and we are in good shape in

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Speaker 1: you know, for the rest of the season. Now, if

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Speaker 1: something changes, we will as we did last year, we adapt,

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Speaker 1: we engine, and we pivot to to a new direction.

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Speaker 1: And so Steve, I would imagine there are similar negotiations

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Speaker 1: that you have to have or similar, bit different and

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Speaker 1: distinct with the individual teams and things like that. I mean,

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Speaker 1: I don't know. I do not claim to know half

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Speaker 1: as much as Michael Bard knows about NASCAR, but I

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Speaker 1: do feel like I understand some of the mechanics of

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Speaker 1: the teams, and they're like corporations in some ways, and

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Speaker 1: they have their own sort of wants and needs. Tell

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Speaker 1: us about, you know, how you sort of get everybody

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Speaker 1: on the same page when you are having to pivot

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Speaker 1: sometimes week to week. Yeah, that's a really good question.

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Speaker 1: It's not just the race teams, it's you know, our

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Speaker 1: tire manufacturer good Year as well, because you bring a

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Speaker 1: different race tire to different race tracks, and if those

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Speaker 1: tires are not made because you thought you were going

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Speaker 1: to a short track and you're going to a road course,

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Speaker 1: that's a problem. UM. And so it's really coordinating with

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Speaker 1: our race teams to have them understand where we're going

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Speaker 1: because they're building race cars, and you build race cars

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Speaker 1: differently for you know, the Daytona five hundred, then you

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Speaker 1: will build for Homestead Miami two weeks later. It's just

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Speaker 1: not a Each track is different, different tires, different cars, um.

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Speaker 1: And so they need to know in advance what it

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Speaker 1: is they're building. So it's a coordinated effort between our

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Speaker 1: competition people and the race teams and good Year to

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Speaker 1: make sure that everyone understands where we are and if

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Speaker 1: there needs to be a change because hey they're not

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Speaker 1: not enough. I see you hospital beds, UM trauma. UM,

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Speaker 1: we need to make sure that we are not racing

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Speaker 1: there because we need to make sure our competitors and

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Speaker 1: crews are going to be safe. And so it's UM,

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Speaker 1: we monitor these things well in advance and see how

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Speaker 1: things are tracking. So but it's UM, it's not easy,

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Speaker 1: but we've proved last year that we could do it, um,

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Speaker 1: and it doesn't mean we're not gonna have any hurdles

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Speaker 1: this year. We are going to have, and we don't

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Speaker 1: know what they are at this particular point, but you know,

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Speaker 1: when they're presented to us, well we'll get over them.

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Speaker 1: So Steve, you know, we've talked about a little bit

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Speaker 1: about fans. I guess we're gonna talk a little bit

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Speaker 1: more about that later on, but I also want to

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Speaker 1: talk to you about sponsors and sort of the conversations

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Speaker 1: with them over the course of and getting into It's

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Speaker 1: a different product in some ways, and yet it's not

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Speaker 1: so different. So so what are those conversations about our

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Speaker 1: approach from a sponsor standpoint, Jason was, Um, we wanted

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Speaker 1: to make sure that we were as flexible as we could.

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Speaker 1: So we wanted to make sure that if a sponsor

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Speaker 1: felt that they got full value, that you know, they

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Speaker 1: would you know, we would ask for them for the

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Speaker 1: full amount of the sponsorship. If they felt because they

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Speaker 1: couldn't do hospitality or they were compromised in some way

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Speaker 1: with what the delivery was because of the COVID restrictions,

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Speaker 1: then we would have conversations with them about that too.

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Speaker 1: We did the same thing on the fan side. We

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Speaker 1: want to make sure that the fans are sponsors. Everyone

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Speaker 1: feels it's good about how they were treated by NASCAR.

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Speaker 1: So when UM, when it opens up again and we're

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Speaker 1: able to have full grand stance and hospitality and different

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Speaker 1: things that you know we had before, garage access, pit

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Speaker 1: road access, then if they're excited about where things are,

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Speaker 1: what I would say is because we had such a

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Speaker 1: fantastic year. You know, our ratings were better frankly than

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Speaker 1: any other major sport UM. And it wasn't because we

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Speaker 1: were the first back. I'll go back to that period

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Speaker 1: of time in September and October where every sport was playing,

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Speaker 1: first time ever that had happened. Every single major sport

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Speaker 1: was playing, and then he had some one off you

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Speaker 1: know opportunities right that you know, sporting events that happened.

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Speaker 1: But during that time period, there was one sport whose

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Speaker 1: ratings were up and that that was NASCAR UM and

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Speaker 1: that says a lot about I think where the product

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Speaker 1: is and the new fans that we're bringing into this sport. UH.

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Speaker 1: And it says something for our sponsors, right because they

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Speaker 1: were able to get some significant value from a visibility standpoint.

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Speaker 1: I want to since I was talking about ratings, I

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Speaker 1: want to bring up a little history here. Uh why

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Speaker 1: I'm so excited about the five hundred as a little boy,

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Speaker 1: I mean I remember it on ABC, uh and I

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Speaker 1: remember seeing it. The first race I ever saw before

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Speaker 1: my eyes was the nineteen seventy Dayton and that's the

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Speaker 1: one that Pete Hamilton's won, and I'm like, oh my god,

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Speaker 1: look at these cars they're going. ABC back then didn't

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Speaker 1: do flag the flag coverage. They went in live and

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Speaker 1: then came back out. It wasn't until ninety nine when

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Speaker 1: CBS went flagged the flag coverage and that turned the

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Speaker 1: entire sport around because they had the finish upon finishes

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Speaker 1: with kale Yarborough and Donnie Allison and Richard Petty wound

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Speaker 1: up winning the race. I bring this up because how

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Speaker 1: has the sport evolved since that moment when NASA car

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Speaker 1: was changed on the map forever? Yeah, that's how it

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Speaker 1: was an important part in the history of this sport. Michael,

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Speaker 1: that you bring up, Um, you know, you had a

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Speaker 1: massive snowstorm on the East coast Northeast specifically, Um, you

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Speaker 1: had your first ever flag to flag coverage. Um, you

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Speaker 1: had a big wreck and a fight that breaks out.

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Speaker 1: It's just it was great drama. Um. That kind of

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Speaker 1: propelled the sport to a different place. If you fast

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Speaker 1: forward to where we are now, UM, you know, things

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Speaker 1: look much different, right that did. Broadcast television looks a

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Speaker 1: lot different than it did that and you have all

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Speaker 1: these different other options streaming and cable and all these

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Speaker 1: surfaces that are there because that's where people want to be. Right. So,

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Speaker 1: consumers consume sports differently than they did in nineteen and

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Speaker 1: we need to make sure that we are doing the

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Speaker 1: same right. We want to make sure that we meet

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Speaker 1: that fan, whether it's an avid fan or casual fan

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Speaker 1: or a potential fan, where they are. Um. And then

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Speaker 1: the promise that we are making to our fans is

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Speaker 1: that we're going to give you great racing. So if

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Speaker 1: you're an avid fan, you get great racing, and you've

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Speaker 1: got you know, we've completely changed our schedule, the most

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Speaker 1: aggressive schedule we've had in actually since nineteen. UM that

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Speaker 1: we are going to be racing this year, and our

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Speaker 1: fans are thrilled and I am too as a fan.

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Speaker 1: It's it's going to be incredible and We had a

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Speaker 1: change on Tuesday night at the clash, which was done

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Speaker 1: on the road course for the first time instead of

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Speaker 1: being done on the oval. And that's exciting and that's

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Speaker 1: what fans want. They want schedule variation, Steve. In addition

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Speaker 1: to COVID nineteen, last year, you had a number of

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Speaker 1: other hurdles. You had to deal with social justice, awareness

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Speaker 1: of Black Lives Matter, UM, and the Confederate flag issue. UM.

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Speaker 1: Do you see a smoother path this year those issues

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Speaker 1: having gone through it and learned a little bit in

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Speaker 1: the off season. Yeah, Listen, Mike. I think the good

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Speaker 1: news for us is that we had a stage in

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Speaker 1: early to mid June. UM, you know, after the death

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Speaker 1: of George Floyd, and we needed to do something. We

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Speaker 1: we thought it was important for our sport uh and

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Speaker 1: frankly for the country to do something UM. And so

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Speaker 1: that moment we had a that the drivers had done

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Speaker 1: a video which was fantastic. I'm really talking about listening

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Speaker 1: and learning and educating and UM. And I had a

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Speaker 1: you know, I did a thing over the p A

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Speaker 1: M to our industry and to the Fox audience that

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Speaker 1: talked about listening, learning, doing better. And then we had

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Speaker 1: this situation them. Shortly thereafter, we banned the Confederate flag

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Speaker 1: at all of our facilities at NASCAR race tracks, not

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Speaker 1: just the ones that we own, but any track that

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Speaker 1: we race, no Confederate flags. And and we had the

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Speaker 1: incident with Bubba Wallace and Talladega with the news UM

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Speaker 1: and that was an important part in the history of

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Speaker 1: NASCAR UM and I think it showed a lot of

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Speaker 1: people that we are different than you think we are.

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Speaker 1: So those that are in this sport know who we

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Speaker 1: are right that we are not a bunch of racists

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Speaker 1: that go to the race track. That's that's not who

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Speaker 1: we are. We are a community that that is welcoming

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Speaker 1: and inclusive. But we had to show the nation that

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Speaker 1: that's who we were, and that's what we did. And

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Speaker 1: so for us, not just in mid June in early June,

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Speaker 1: but what we have done the rest of the year

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Speaker 1: in the areas of social justice, you know, and also

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Speaker 1: in diversity, equity, inclusion. UM. We're a sport of action

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Speaker 1: and we are going to continue down the path of

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Speaker 1: being more welcoming inclusive, and that's exactly what we're doing. Says.

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Speaker 1: We head into one with Michael Jordan as a as

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Speaker 1: an owner and Pitbull as an owner. UM. And you know,

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Speaker 1: millions frankly of new fans, younger and more diverse fans.

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Speaker 1: That's who we are. But we need to keep the

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Speaker 1: action UM that we promised that we were going to do.

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Speaker 1: So one of the things we had said we're going

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Speaker 1: to do is that we're going to train an entire

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Speaker 1: industry UM in you know, sensitivity and unconscious bias training,

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Speaker 1: which is exactly what we did. So every person that

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Speaker 1: is going to be working uh this weekend at the

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Speaker 1: day has been trained in sensitivity and in unconscious bias. UM.

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Speaker 1: That's important for our sport. We have to make sure

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Speaker 1: that we are a sport of action in this space,

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Speaker 1: and if we continue to do that, will continue to

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Speaker 1: get more and more UM. You know, people of color

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Speaker 1: who want to participate in this sport, and our fans

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Speaker 1: are fantastic, they want to welcome new fans. It's it's

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Speaker 1: a that's who that's what the community is. People just

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Speaker 1: didn't know it. Talk a little bit about if you

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Speaker 1: can the importance of that Jordan led ownership group, and

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Speaker 1: you mentioned pit Bull as well. I mean that's meaning full,

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Speaker 1: not just from a driver perspective, and obviously Bubba Wallace

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Speaker 1: has been a trailblazer in that regard. But the ownership side,

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Speaker 1: I feel like we're talking more and more about across

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Speaker 1: all professional sports and representation, diverse representation at all levels,

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Speaker 1: at the executive and the ownership level. Tell us how

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Speaker 1: that has has sort of rippled through your world? Yeah,

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Speaker 1: and the opposite, it's extraordinarily important for us. Again, another

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Speaker 1: stated goal is that we would have new ownership come

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Speaker 1: into the sports. So we have new three new owners

401
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Speaker 1: coming into the sport in so that's and and who

402
00:22:38,359 --> 00:22:41,000
Speaker 1: the owners are not insignificant as well. Right, So you've

403
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Speaker 1: got um, you know, Michael Jordan and Denny Hamlin as

404
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Speaker 1: an ownership group. You've got a young man who was

405
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Speaker 1: a who was a driver. His name is Justin marks

406
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Speaker 1: Um and having pit Bull be part of his organization

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Speaker 1: has caused a lot of excitement. And then another one

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Speaker 1: all live fast with another another one of our young drivers,

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Speaker 1: a young man named Matt tift Um being an owner

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Speaker 1: he and his dad. Those are important for us. Right,

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Speaker 1: So you've got a you think about just those three entries,

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Speaker 1: You've got pit Bull and a guy who's I don't

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Speaker 1: know how Justin he's probably in his early forties. Have

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Speaker 1: Michael Jordan's and Denny Hamlin, who is a driver who

415
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Speaker 1: is forty and ultimately will transition out. He's at the

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Speaker 1: top of his game right now, but at some point

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Speaker 1: he'll stop racing. And you have Matt Tift, who's I

418
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Speaker 1: don't know, years old. We need that, right. You want

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Speaker 1: a diversity of thought, you want a diversity of ownership, um,

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Speaker 1: and that's what we're getting. I think that's going to

421
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Speaker 1: continue as we go into We have an entirely new

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Speaker 1: race car that's coming called our next Gen car that

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Speaker 1: will be a game changer for the sport with respect

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Speaker 1: to costs, styling, and the race and the product on

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Speaker 1: the racetrack. It's going to be a phenomenal. It's crazy

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Speaker 1: to think how exciting we are. Excited we are about

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Speaker 1: twenty one. But essentially it's a bridge here too, which

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Speaker 1: is kind of crazy to think about. I had a

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Speaker 1: chance to talk to Kevin Harvick about now gambling and

430
00:24:10,960 --> 00:24:15,120
Speaker 1: there are many online sites in many states UH that

431
00:24:15,200 --> 00:24:20,160
Speaker 1: have embraced online gambling, and NASCAR is one sport that

432
00:24:20,400 --> 00:24:24,439
Speaker 1: is involved. I remember ten years ago every sport was

433
00:24:24,480 --> 00:24:26,359
Speaker 1: shying away from that it's like, get out of here,

434
00:24:26,359 --> 00:24:28,639
Speaker 1: dirty man. We don't talk about that at the table.

435
00:24:29,000 --> 00:24:32,240
Speaker 1: Now every sport is doing it. I would like to

436
00:24:32,280 --> 00:24:38,440
Speaker 1: ask your thoughts about Nascar, UH and online gambling. Yeah,

437
00:24:38,480 --> 00:24:40,760
Speaker 1: I think it's Michael. It's an important area. I think

438
00:24:40,800 --> 00:24:44,760
Speaker 1: for all sports. It's important for us UM in particular,

439
00:24:45,640 --> 00:24:49,199
Speaker 1: because if someone puts a wager down on a race, UM,

440
00:24:49,920 --> 00:24:52,919
Speaker 1: then they're going to be more invested because they've got

441
00:24:52,960 --> 00:24:56,440
Speaker 1: skin in the game. And we've seen that repeatedly that

442
00:24:56,560 --> 00:25:00,919
Speaker 1: the NASCAR handle last year with one of our gaming

443
00:25:00,960 --> 00:25:07,200
Speaker 1: partners was up, so certainly a lower base UM than

444
00:25:07,760 --> 00:25:10,840
Speaker 1: the NFL has for sure, UM. And part of this

445
00:25:11,000 --> 00:25:14,160
Speaker 1: just teaching fans how to bet on NASCAR, because it's

446
00:25:14,160 --> 00:25:16,720
Speaker 1: not as easy as, hey, what's the over under? Hey

447
00:25:16,880 --> 00:25:20,920
Speaker 1: the spread is seven, or it's more difficult than that. UM.

448
00:25:21,119 --> 00:25:24,920
Speaker 1: It's in some cases more akin to horse racing UM.

449
00:25:24,960 --> 00:25:29,320
Speaker 1: And so for us, it's a a massive opportunity to

450
00:25:29,880 --> 00:25:34,880
Speaker 1: engage a new fan and more frankly, engaged an existing fan.

451
00:25:35,760 --> 00:25:39,480
Speaker 1: We see sports betting is exactly that. UM. You know,

452
00:25:39,520 --> 00:25:42,359
Speaker 1: will be revenue that will come with that, yes, UM,

453
00:25:42,400 --> 00:25:45,679
Speaker 1: But to me, it's more important that we are engaging

454
00:25:45,720 --> 00:25:48,919
Speaker 1: that fan rather than you know, the dollar, you know,

455
00:25:48,960 --> 00:25:51,919
Speaker 1: pick up the dollar and you know put in your pocket.

456
00:25:52,040 --> 00:25:58,120
Speaker 1: So for for us we see UM sports betting or

457
00:25:58,880 --> 00:26:04,159
Speaker 1: E sports UM like eye raising or the E E

458
00:26:04,320 --> 00:26:07,199
Speaker 1: NASCAR Heat, Coca Cole Heat Pro league that we have.

459
00:26:07,520 --> 00:26:10,800
Speaker 1: These are important ways to engage the fan when they

460
00:26:10,840 --> 00:26:14,439
Speaker 1: are not watching the race, and we think that actually

461
00:26:14,440 --> 00:26:16,760
Speaker 1: will help that fandom and grow that fandom and have

462
00:26:16,840 --> 00:26:21,560
Speaker 1: them be more engaged in in what we do. Steve,

463
00:26:22,240 --> 00:26:25,080
Speaker 1: I love the broadcast of NASCAR. There's there's nothing like it.

464
00:26:25,119 --> 00:26:27,560
Speaker 1: I think it just just blows away every other sport

465
00:26:27,600 --> 00:26:30,520
Speaker 1: with cameras in the cockpit and conversations with the driver.

466
00:26:30,680 --> 00:26:35,000
Speaker 1: Even saw a camera inside the brakes one time. UM,

467
00:26:35,040 --> 00:26:37,320
Speaker 1: but a lot of other sports are doing things to

468
00:26:37,320 --> 00:26:40,640
Speaker 1: reach out to fans. UM Baseball is trying to get

469
00:26:40,720 --> 00:26:42,800
Speaker 1: the younger fan, trying to speed up the game. We

470
00:26:42,840 --> 00:26:46,280
Speaker 1: saw Nickelodeon involved with the National Football League broadcast this year.

471
00:26:46,480 --> 00:26:50,520
Speaker 1: Any innovations or or or chances or that you can

472
00:26:50,520 --> 00:26:53,840
Speaker 1: share with us that might be coming up in Yeah,

473
00:26:53,920 --> 00:26:57,200
Speaker 1: we don't have anything. And the Nickelodeon thing is interesting,

474
00:26:57,280 --> 00:27:01,400
Speaker 1: right because it's a Viacom owned entity and UM CBS

475
00:27:01,520 --> 00:27:05,760
Speaker 1: was involved in that obviously because they're also Viacom. UM.

476
00:27:05,800 --> 00:27:08,280
Speaker 1: You know, for us, it really is about you know,

477
00:27:08,280 --> 00:27:12,440
Speaker 1: we're concentrating on the product itself. UM. Lots of technologies

478
00:27:12,480 --> 00:27:15,960
Speaker 1: that we're looking at. UM. You know, we work with

479
00:27:16,000 --> 00:27:19,000
Speaker 1: Fox and with NBC, who are too broadcast partners to

480
00:27:19,119 --> 00:27:21,760
Speaker 1: continue to look at different camera angles. And I think

481
00:27:21,800 --> 00:27:25,360
Speaker 1: you saw some things last year. UM, the the use

482
00:27:25,440 --> 00:27:29,440
Speaker 1: of the drones and with the broadcast which was unique

483
00:27:29,440 --> 00:27:32,240
Speaker 1: and different. Started with NASCAR and then moved to to

484
00:27:32,320 --> 00:27:37,639
Speaker 1: other sports. UM. And then just you know, our Nascar

485
00:27:37,720 --> 00:27:41,080
Speaker 1: dot Com and and that particular app that people can

486
00:27:41,080 --> 00:27:44,439
Speaker 1: go to and just you know, here the scanners, you know,

487
00:27:44,520 --> 00:27:47,600
Speaker 1: hear what drivers and crews are saying. UM. Looking at

488
00:27:47,680 --> 00:27:50,960
Speaker 1: different camera angles that are unique and different that might

489
00:27:50,960 --> 00:27:53,879
Speaker 1: not even be on the broadcast. UM. You know, again,

490
00:27:53,920 --> 00:27:57,080
Speaker 1: different relationships that we have from a social media standpoint

491
00:27:57,119 --> 00:28:00,640
Speaker 1: that are pushing out things that think key for us

492
00:28:00,680 --> 00:28:03,600
Speaker 1: is to make sure that it's compelling content that people

493
00:28:03,640 --> 00:28:07,320
Speaker 1: are getting on the device or on the channel or

494
00:28:07,520 --> 00:28:11,920
Speaker 1: on you know, whatever outlet they use, that we are there.

495
00:28:12,160 --> 00:28:14,280
Speaker 1: And that's an important thing for all of sports. It's

496
00:28:14,280 --> 00:28:18,879
Speaker 1: certainly important for us at NASCAR, and so Steve, I

497
00:28:18,920 --> 00:28:21,679
Speaker 1: guess as we wrap up the conversation here, as you

498
00:28:21,680 --> 00:28:25,800
Speaker 1: look to to one, to the twenty one season, you know,

499
00:28:25,960 --> 00:28:31,600
Speaker 1: and even beyond Daytona, what what success for you for

500
00:28:31,840 --> 00:28:35,520
Speaker 1: especially from a business perspective in twenty one in this

501
00:28:35,720 --> 00:28:38,440
Speaker 1: very uncertain time, Like what do you look ahead to?

502
00:28:38,600 --> 00:28:40,840
Speaker 1: What do you share with us? You know some of

503
00:28:40,880 --> 00:28:44,720
Speaker 1: your kind of business side milestones here? Sure, you know,

504
00:28:44,800 --> 00:28:46,960
Speaker 1: for us, I think it's a continuation of what happened

505
00:28:46,960 --> 00:28:50,320
Speaker 1: in twenty UM. You know it stated goal that we

506
00:28:50,400 --> 00:28:53,720
Speaker 1: had during COVID right when we weren't racing, except for

507
00:28:53,760 --> 00:28:56,480
Speaker 1: the eye racing that we had done, which was very

508
00:28:56,520 --> 00:29:01,520
Speaker 1: cool on on Fox. UM the six highest East sports

509
00:29:01,560 --> 00:29:05,760
Speaker 1: on television are all NASCAR races or through eye racing, UM,

510
00:29:05,760 --> 00:29:08,320
Speaker 1: which is was awesome. But during that time, a stated

511
00:29:08,360 --> 00:29:10,120
Speaker 1: goal for us, we're going to steal share from other

512
00:29:10,160 --> 00:29:14,200
Speaker 1: sports and entertainment properties, which is exactly what we did, UM,

513
00:29:14,280 --> 00:29:17,280
Speaker 1: and that's what we're gonna do again. It's I believe

514
00:29:17,320 --> 00:29:20,200
Speaker 1: in a COVID world, we do COVID better than other

515
00:29:20,240 --> 00:29:25,000
Speaker 1: sports because of the competitive avantages we have, UM, and

516
00:29:25,040 --> 00:29:26,960
Speaker 1: we're not going to apologize for that. That's that's a

517
00:29:26,960 --> 00:29:29,040
Speaker 1: good thing for our sports, so I can. I think

518
00:29:29,120 --> 00:29:33,360
Speaker 1: we'll continue to see our ratings do better than other sports. Frankly, Um,

519
00:29:33,400 --> 00:29:36,200
Speaker 1: I think that we've opened up the aperture to an

520
00:29:36,360 --> 00:29:39,600
Speaker 1: entirely new fan base. Um. You know, a younger and

521
00:29:39,640 --> 00:29:43,320
Speaker 1: more diverse fan base, which every sport wants. We are

522
00:29:43,400 --> 00:29:46,920
Speaker 1: we are getting it, which is great, um. And I

523
00:29:46,960 --> 00:29:50,840
Speaker 1: think ultimately sponsorship will come back in a in a

524
00:29:50,920 --> 00:29:53,960
Speaker 1: major way as new sponsors come into the sport. And

525
00:29:53,960 --> 00:29:57,240
Speaker 1: we've seen that already. You've got you know, a dozen

526
00:29:57,280 --> 00:30:01,560
Speaker 1: new sponsors who are who are now participating this sport. Um,

527
00:30:01,600 --> 00:30:06,960
Speaker 1: you've got four a loan on on Bubba Bubba Wallace's car,

528
00:30:07,680 --> 00:30:11,120
Speaker 1: which is the Michael Jordan's own entry. Um, that's exciting

529
00:30:11,160 --> 00:30:15,160
Speaker 1: for us. And ultimately, you know, when we get full

530
00:30:15,160 --> 00:30:17,920
Speaker 1: grand stands again. You know, we own twelve race tracks,

531
00:30:18,400 --> 00:30:21,080
Speaker 1: which we bought up our sister company which was a

532
00:30:21,080 --> 00:30:24,040
Speaker 1: public company about a year and a half ago. And

533
00:30:24,720 --> 00:30:27,200
Speaker 1: listen to sports healthier than it was than it was

534
00:30:27,240 --> 00:30:30,000
Speaker 1: pre COVID. I believe that to be true, and on

535
00:30:30,240 --> 00:30:32,840
Speaker 1: almost every front, with the exception of we weren't having

536
00:30:32,880 --> 00:30:37,000
Speaker 1: as much revenue coming in through the gate, and that's Okay, Right,

537
00:30:38,000 --> 00:30:41,440
Speaker 1: as the sport continues to grow, ultimately the money will

538
00:30:41,480 --> 00:30:44,080
Speaker 1: flow on the backside. So Steve, I want to pick

539
00:30:44,160 --> 00:30:46,800
Speaker 1: up is such where we left off in that last

540
00:30:47,280 --> 00:30:49,480
Speaker 1: bit of the conversation, you know, talking about some of

541
00:30:49,480 --> 00:30:53,160
Speaker 1: the actions you've taken around social justice, because ultimately this

542
00:30:53,320 --> 00:30:57,240
Speaker 1: is about an opportunity in many ways to build the audience,

543
00:30:57,280 --> 00:31:00,720
Speaker 1: to grow the business in some ways. Tell us about

544
00:31:00,880 --> 00:31:04,760
Speaker 1: how you do that, you know, whether it's technology, whether

545
00:31:04,840 --> 00:31:08,400
Speaker 1: it's new ways of broadcasting, whether it's new experiences when

546
00:31:08,440 --> 00:31:12,240
Speaker 1: we are able to go back to the great venues

547
00:31:12,360 --> 00:31:15,920
Speaker 1: where where you run your races. Yeah, and for us,

548
00:31:15,920 --> 00:31:18,640
Speaker 1: it's it's about meeting again and meeting people where they are.

549
00:31:18,920 --> 00:31:22,040
Speaker 1: So I think technology is a big part of that,

550
00:31:22,400 --> 00:31:25,920
Speaker 1: whether it's technology at the racetrack or it's technology. You

551
00:31:25,920 --> 00:31:29,200
Speaker 1: know what, what where people are, whether their home or

552
00:31:29,240 --> 00:31:33,720
Speaker 1: they're they're out somewhere, is to have them have access

553
00:31:33,800 --> 00:31:37,040
Speaker 1: to our great sport. You know, I think we are

554
00:31:37,080 --> 00:31:41,360
Speaker 1: really the sport that was first and that use technology

555
00:31:41,400 --> 00:31:43,320
Speaker 1: to kind of tell a story. And you think about

556
00:31:43,360 --> 00:31:46,120
Speaker 1: all the data that spins off that car, you know,

557
00:31:46,200 --> 00:31:49,560
Speaker 1: in car cameras, telemetry, all the different things that are

558
00:31:49,920 --> 00:31:51,800
Speaker 1: are part of our sport and have been part of

559
00:31:51,800 --> 00:31:55,640
Speaker 1: our sport for such a long time. Um. But it's

560
00:31:55,680 --> 00:31:58,960
Speaker 1: it's using the new technologies to bring fans closer to

561
00:31:59,000 --> 00:32:02,200
Speaker 1: the sport that they love. And that's exactly what we're

562
00:32:02,520 --> 00:32:05,520
Speaker 1: what we're doing. And so when we do get fans

563
00:32:05,560 --> 00:32:08,760
Speaker 1: back in, you know, kind of elbow to elbow, if

564
00:32:08,800 --> 00:32:11,880
Speaker 1: you will, in the grandstands, in the garage, down a

565
00:32:11,880 --> 00:32:17,000
Speaker 1: pit pit road. UM, it's making sure that we continue, um,

566
00:32:17,080 --> 00:32:18,680
Speaker 1: the use of some of the things that we have

567
00:32:18,960 --> 00:32:22,520
Speaker 1: have learned during this COVID period and have them translate

568
00:32:22,600 --> 00:32:26,080
Speaker 1: to a non COVID world moving forward. All right, Steve Phelps,

569
00:32:26,120 --> 00:32:29,160
Speaker 1: President of NASCAR, thank you so much. This was a

570
00:32:29,200 --> 00:32:32,920
Speaker 1: fascinating deep dive. And good luck this weekend, of course,

571
00:32:32,960 --> 00:32:35,720
Speaker 1: the Dayton of five hundred. It is the super Bowl

572
00:32:35,800 --> 00:32:40,520
Speaker 1: of the NASCAR Cup Series. Sunday, Valentine's Days, Love with

573
00:32:40,520 --> 00:32:43,960
Speaker 1: your Valentine watch some racing at two thirm Eastern time

574
00:32:44,000 --> 00:32:46,560
Speaker 1: on Fox. Steve, thanks so much, Thank you, gentlemen. I

575
00:32:46,600 --> 00:32:50,240
Speaker 1: appreciate it. I hope to join you again soon. Alright, So, guys,

576
00:32:50,280 --> 00:32:56,080
Speaker 1: Steve Phelps, obviously really interesting conversation. Uh and and Michael

577
00:32:56,080 --> 00:32:59,120
Speaker 1: Barr I know you're a huge fan of this. You're

578
00:32:59,160 --> 00:33:02,240
Speaker 1: a font of knowledge, as you just demonstrated in that conversation.

579
00:33:02,880 --> 00:33:06,280
Speaker 1: This is a sport that I feel like, I don't

580
00:33:06,280 --> 00:33:09,040
Speaker 1: know how to put this other than to say it

581
00:33:09,200 --> 00:33:12,800
Speaker 1: feels like it is accelerating its evolution in some ways,

582
00:33:12,840 --> 00:33:16,520
Speaker 1: you know, talking about technology but also talking about representation,

583
00:33:16,720 --> 00:33:19,400
Speaker 1: you know, both at the ownership level, at the driver level.

584
00:33:20,200 --> 00:33:22,320
Speaker 1: I feel like, and I want you to keep me

585
00:33:22,360 --> 00:33:25,880
Speaker 1: honest here, we may look back at as a year

586
00:33:25,960 --> 00:33:30,080
Speaker 1: where NASCAR changed for the better in lots of different ways.

587
00:33:30,360 --> 00:33:34,040
Speaker 1: Oh yeah, it's let me explain something a little bit

588
00:33:34,040 --> 00:33:40,280
Speaker 1: about the evolution. Uh. In two thousand one, the sport

589
00:33:41,520 --> 00:33:45,360
Speaker 1: NASCAR changed forever. And it's the twentieth anniversary of the

590
00:33:45,400 --> 00:33:49,280
Speaker 1: premier face of NASCAR, Dale Earnhardt, and he was killed

591
00:33:49,320 --> 00:33:54,480
Speaker 1: at Daytona, and everybody didn't know what to do here,

592
00:33:54,600 --> 00:33:58,479
Speaker 1: I mean, what happens? Uh, But the sport evolved and

593
00:33:58,520 --> 00:34:02,040
Speaker 1: it continued to grow and grow and grow, And there

594
00:34:02,120 --> 00:34:04,680
Speaker 1: was a peek around in the mid two thousand's where

595
00:34:04,720 --> 00:34:08,400
Speaker 1: it just went off like wildfire. Uh, then it dropped

596
00:34:08,400 --> 00:34:11,759
Speaker 1: back down and now it's in a rebuilding process. And

597
00:34:11,800 --> 00:34:15,160
Speaker 1: I think, like you said Jason, this is where it's

598
00:34:15,200 --> 00:34:19,439
Speaker 1: going to rebuild. Uh, and more people are going to

599
00:34:19,560 --> 00:34:22,400
Speaker 1: check out this sport again, and it's going to be

600
00:34:22,440 --> 00:34:25,440
Speaker 1: a resurgence in it. Well, Lynchy, I mean, and we

601
00:34:25,520 --> 00:34:28,400
Speaker 1: touched on it in the conversation. I think when you

602
00:34:28,440 --> 00:34:32,440
Speaker 1: get owners like Pitbull and Michael Jordan's in the mix,

603
00:34:32,520 --> 00:34:36,520
Speaker 1: like that changes the way people look at this sport.

604
00:34:37,200 --> 00:34:39,399
Speaker 1: You know, some people make jokes while they only tune

605
00:34:39,440 --> 00:34:41,440
Speaker 1: in to watch some of the pile ups on the

606
00:34:41,560 --> 00:34:44,319
Speaker 1: on the broadcast, and now if there's going to be

607
00:34:44,360 --> 00:34:47,480
Speaker 1: just a cutaway or a two minute sideline interview with

608
00:34:47,520 --> 00:34:51,279
Speaker 1: Michael Jordan's, that's gonna bring a whole entire crowd and

609
00:34:51,360 --> 00:34:54,799
Speaker 1: whole entire demographics to to watch this sport and to

610
00:34:54,920 --> 00:34:58,759
Speaker 1: follow this sport. Yeah, it it. I think it's it's

611
00:34:58,800 --> 00:35:02,200
Speaker 1: a really interesting moment and it was also interesting. You know.

612
00:35:02,239 --> 00:35:04,799
Speaker 1: One of my other takeaways from this is listening to him,

613
00:35:05,320 --> 00:35:09,440
Speaker 1: Steve Phelps, that is talk about kind of Nascar in

614
00:35:09,600 --> 00:35:12,360
Speaker 1: the pantheon or in the lineup as it were, literally

615
00:35:12,400 --> 00:35:15,839
Speaker 1: and figuratively of the other major sports in and sort

616
00:35:15,840 --> 00:35:18,239
Speaker 1: of holding onto some of those games, being able to

617
00:35:18,239 --> 00:35:21,279
Speaker 1: work with sponsors, being able to work with the teams. Uh.

618
00:35:21,360 --> 00:35:24,080
Speaker 1: And as you rightly pointed out, bar Uh, you know,

619
00:35:24,440 --> 00:35:28,440
Speaker 1: from an execution perspective, driving in a car is one

620
00:35:28,440 --> 00:35:30,360
Speaker 1: of the safer things you can do. I did not

621
00:35:30,680 --> 00:35:33,680
Speaker 1: think about until he brought it up, this notion of

622
00:35:34,040 --> 00:35:37,360
Speaker 1: having to negotiate with the teams and with Good Year around,

623
00:35:37,440 --> 00:35:39,759
Speaker 1: all right, where are we going next? What tires do

624
00:35:39,800 --> 00:35:41,919
Speaker 1: you need? And that's you know, that's something you would

625
00:35:42,000 --> 00:35:44,320
Speaker 1: know that I wouldn't know, Michael bark Now, you should

626
00:35:44,320 --> 00:35:46,680
Speaker 1: have seen it the year when they had the tire

627
00:35:46,719 --> 00:35:49,040
Speaker 1: war is going because at one point you had Good

628
00:35:49,120 --> 00:35:52,240
Speaker 1: Year going up against who is your If that would

629
00:35:52,239 --> 00:35:59,120
Speaker 1: be today, I'd like to see how that would play out. Yeah. Interesting, Interesting,

630
00:35:59,760 --> 00:36:01,560
Speaker 1: Better to be a number one then number five. I'll

631
00:36:01,560 --> 00:36:03,319
Speaker 1: wear a number because of Mike. We have a chance

632
00:36:03,360 --> 00:36:04,960
Speaker 1: to go for three in a row, because numbers are

633
00:36:05,000 --> 00:36:07,040
Speaker 1: a good time. When I first started wearing the number,

634
00:36:07,160 --> 00:36:10,680
Speaker 1: I would just have the floomberg business of sports. The

635
00:36:10,760 --> 00:36:14,960
Speaker 1: number of the week. All right, it's time. I'm totally

636
00:36:16,280 --> 00:36:19,040
Speaker 1: this is I don't feel good about this because Mike

637
00:36:19,160 --> 00:36:21,520
Speaker 1: Lynch for the number of the week, he's you know,

638
00:36:22,320 --> 00:36:24,799
Speaker 1: he's got a new hip. Who knows what that's gonna do.

639
00:36:25,880 --> 00:36:28,960
Speaker 1: He's Superman. He's Superman. Well you've been you've been on

640
00:36:29,040 --> 00:36:30,879
Speaker 1: it for the past couple of weeks, so you might

641
00:36:30,880 --> 00:36:32,680
Speaker 1: get this one well. And I would also like to

642
00:36:32,719 --> 00:36:34,920
Speaker 1: point out Lynch because I haven't had a chance to

643
00:36:34,960 --> 00:36:37,000
Speaker 1: mention this to you. This isn't the number of the week.

644
00:36:37,080 --> 00:36:40,560
Speaker 1: But who said the Bucks were gonna win? That was me?

645
00:36:42,360 --> 00:36:45,080
Speaker 1: I think you use some like reverse trickery though, because

646
00:36:45,280 --> 00:36:47,319
Speaker 1: you even said at the time, right, You're like, if

647
00:36:47,320 --> 00:36:50,239
Speaker 1: I bet against them, they're gonna win, and they did,

648
00:36:50,320 --> 00:36:56,839
Speaker 1: so you're probably taking credit there nice strategically. All right,

649
00:36:56,960 --> 00:37:00,520
Speaker 1: here we are and into with the Daytona five d

650
00:37:01,280 --> 00:37:07,840
Speaker 1: ninete Lee Petty won the first Daytona five hundred. What

651
00:37:08,000 --> 00:37:11,200
Speaker 1: I want to know is how much was the entire

652
00:37:11,320 --> 00:37:17,960
Speaker 1: purse that's that race? The entire purse. Can you tell

653
00:37:18,040 --> 00:37:20,960
Speaker 1: us what the purse is this year? I might be

654
00:37:21,000 --> 00:37:25,359
Speaker 1: wrong on this, but it's the purse it was. At

655
00:37:25,360 --> 00:37:27,239
Speaker 1: first I saw it, I thought it was two point

656
00:37:27,280 --> 00:37:31,879
Speaker 1: three million. No, it's twenty three plus million for the

657
00:37:31,920 --> 00:37:35,440
Speaker 1: purse that's involved in the previous races. Like, my goodness,

658
00:37:35,920 --> 00:37:39,120
Speaker 1: that's a growing purse to say the last. Yes, it's

659
00:37:39,160 --> 00:37:50,680
Speaker 1: called growth, but the entire person nineteen fifty nine. Uh,

660
00:37:50,880 --> 00:37:53,560
Speaker 1: I think this is probably low. But I'm gonna say

661
00:37:56,760 --> 00:38:05,319
Speaker 1: a hundred thousand dollars and I'm gonna go, um one, Well,

662
00:38:05,360 --> 00:38:09,000
Speaker 1: you both are over well, I think. But it was

663
00:38:09,120 --> 00:38:16,520
Speaker 1: only fifty three thousand, and if you were, you were

664
00:38:16,520 --> 00:38:19,720
Speaker 1: you headed closer. But and lead Petty won about twenty

665
00:38:20,200 --> 00:38:24,000
Speaker 1: dollars for that race in nineteen nine. And now as

666
00:38:24,280 --> 00:38:27,600
Speaker 1: we're talking about, it's off the hook now. So yeah, listen,

667
00:38:28,000 --> 00:38:30,680
Speaker 1: racing's big money and it's a big business. And uh,

668
00:38:30,800 --> 00:38:34,120
Speaker 1: I think we certainly took that away from that conversation.

669
00:38:34,360 --> 00:38:36,759
Speaker 1: All Right, you've been listening to the Bloomberg Business of

670
00:38:37,000 --> 00:38:38,759
Speaker 1: Sports show. We're here each and every week for you

671
00:38:38,800 --> 00:38:42,520
Speaker 1: at the same time, plus online wherever you get your podcasts.

672
00:38:42,760 --> 00:38:45,680
Speaker 1: Definitely get to the feed because we had a very

673
00:38:45,680 --> 00:38:49,960
Speaker 1: special week this week. In addition to talking to Steve Phelps,

674
00:38:50,080 --> 00:38:54,200
Speaker 1: a phenomenal conversation going deep on racing between Michael Barr

675
00:38:54,239 --> 00:38:57,440
Speaker 1: and Kevin Harvick earlier this week, So be sure and

676
00:38:57,480 --> 00:39:00,520
Speaker 1: download that to get your fix as you prepare for

677
00:39:00,640 --> 00:39:04,160
Speaker 1: the Daytona five hundred our podcasts they dropped Monday's Wednesdays

678
00:39:04,200 --> 00:39:06,640
Speaker 1: and Thursdays. I'm Jason Kelly. You can find me on

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00:39:06,680 --> 00:39:09,160
Speaker 1: Twitter at Jason Kelly News. And don't forget it's a

680
00:39:09,239 --> 00:39:13,360
Speaker 1: Valentine's Day, everybody. Don't forget or you will pay. And

681
00:39:13,400 --> 00:39:15,880
Speaker 1: I'm Mike Lucha. Can follow me at Lynchy w CBB.

682
00:39:16,200 --> 00:39:18,920
Speaker 1: I've already got troubles man. My wife said, we're going

683
00:39:18,960 --> 00:39:24,080
Speaker 1: down to dinner right, and I'm like, it's the five hundred.

684
00:39:24,600 --> 00:39:27,120
Speaker 1: I don't know what to do, Like do I do?

685
00:39:27,160 --> 00:39:33,360
Speaker 1: I say, day total five hundred Global pandemic. By the way, Lynchy,

686
00:39:33,560 --> 00:39:36,919
Speaker 1: you are a rough and tumbles man. You are are you?

687
00:39:36,920 --> 00:39:39,560
Speaker 1: You're still in the hospital doing this interview and you

688
00:39:39,600 --> 00:39:45,960
Speaker 1: are Sam hun Wow, Tom Brady, Michael bar on Twitter

689
00:39:46,000 --> 00:39:48,480
Speaker 1: and Big Bars Sports. You're listening to Bloomberg Business of

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00:39:48,560 --> 00:39:53,640
Speaker 1: Sports Round Bloomberg Radio Around the World Sunday, Sunday