1 00:00:02,120 --> 00:00:04,880 Speaker 1: Let me explain what you'll be hearing in today's episode. 2 00:00:05,720 --> 00:00:08,479 Speaker 1: FIFA was founded to spread the game of soccer around 3 00:00:08,480 --> 00:00:11,719 Speaker 1: the world. It's made up of representatives from member nations 4 00:00:11,720 --> 00:00:16,520 Speaker 1: whose primary responsibility is to organize World Cup tournaments. So 5 00:00:16,800 --> 00:00:20,360 Speaker 1: you might ask, how did this noble nonprofit turn into 6 00:00:20,360 --> 00:00:24,800 Speaker 1: a money making machine that invited so much corruption. Well, 7 00:00:25,320 --> 00:00:29,520 Speaker 1: color TV and colorful commercials played a big role in 8 00:00:29,520 --> 00:00:33,440 Speaker 1: that money part, But the corruption is a more complicated story, 9 00:00:33,560 --> 00:00:39,960 Speaker 1: and as always, it starts at the top. I'm Connor Powell. 10 00:00:40,760 --> 00:00:47,960 Speaker 1: This is episode six, the Era of Gold. At first glance, 11 00:00:48,159 --> 00:00:50,760 Speaker 1: the piece of paper found by investigators in Rio de 12 00:00:50,920 --> 00:00:53,199 Speaker 1: Jannarro appeared to be nothing more than a letter of 13 00:00:53,240 --> 00:00:58,760 Speaker 1: reference for a friend. The handwritten note, dated October was 14 00:00:58,800 --> 00:01:04,360 Speaker 1: tatterned and worn. Its composition wasn't particularly articulate nor eloquent, 15 00:01:05,000 --> 00:01:07,240 Speaker 1: but the gist of what it said was pretty straightforward. 16 00:01:07,760 --> 00:01:10,640 Speaker 1: Castor Day and Drag is my friend and as a 17 00:01:10,680 --> 00:01:14,560 Speaker 1: loyal family man who loves sports. Let me repeat that 18 00:01:14,640 --> 00:01:18,080 Speaker 1: to you because it's important to our story. Castor Day 19 00:01:18,040 --> 00:01:21,120 Speaker 1: and Drag is my friend and as a loyal family 20 00:01:21,120 --> 00:01:25,399 Speaker 1: man who loves sports. The letter concluded by saying and 21 00:01:25,480 --> 00:01:28,720 Speaker 1: I authorized Castor Day and Drag to use this statement 22 00:01:29,200 --> 00:01:32,880 Speaker 1: as he deems appropriate. To investigators who found the letter 23 00:01:32,920 --> 00:01:37,120 Speaker 1: in seven years after it was written. The intent of 24 00:01:37,120 --> 00:01:42,600 Speaker 1: the author's statement was crystal clear. I'm important, don't mess 25 00:01:42,640 --> 00:01:48,960 Speaker 1: with my friend. The implications of this simple message were 26 00:01:48,960 --> 00:01:56,360 Speaker 1: far reaching, not only in Brazil but around the world. 27 00:01:56,760 --> 00:01:59,320 Speaker 1: You see, Castor wasn't just a humble family man who 28 00:01:59,360 --> 00:02:02,400 Speaker 1: likes sports. In the nineteen eighties and nineteen nineties, he 29 00:02:02,480 --> 00:02:06,000 Speaker 1: was one of Brazil's most famous people, with an electric 30 00:02:06,120 --> 00:02:09,960 Speaker 1: smile and a flashy style that resembled a television game 31 00:02:10,000 --> 00:02:13,839 Speaker 1: show host. Castor was known as the King of Carnival, 32 00:02:15,880 --> 00:02:20,080 Speaker 1: the Pulse Satian, gyrating and seductive Brazilian festival held every 33 00:02:20,160 --> 00:02:22,520 Speaker 1: year before the start of the Christian period of Lent. 34 00:02:23,639 --> 00:02:27,120 Speaker 1: Castor had a samba school that had won five Carnival 35 00:02:27,200 --> 00:02:32,239 Speaker 1: titles between ninety nine and that's a really big deal 36 00:02:32,280 --> 00:02:35,840 Speaker 1: in Brazil. He also owned one of Rio's top soccer teams, 37 00:02:35,960 --> 00:02:44,480 Speaker 1: Banou Atletica, and he ran the incredibly popular and illegal 38 00:02:45,040 --> 00:02:49,280 Speaker 1: lottery game known in Brazil as Jogo Debishu. Castor was 39 00:02:49,320 --> 00:02:54,320 Speaker 1: a businessman, a bookie, and a mobster. It was estimated 40 00:02:54,360 --> 00:02:57,560 Speaker 1: his gambling operation brought in more than a billion dollars 41 00:02:57,600 --> 00:03:01,040 Speaker 1: a year. He used his control of the illegal lottery 42 00:03:01,080 --> 00:03:05,000 Speaker 1: to launder massive amounts of cash for criminal gangs, not 43 00:03:05,040 --> 00:03:08,600 Speaker 1: only in Brazil, but also outside of the country, including 44 00:03:08,680 --> 00:03:13,240 Speaker 1: Colombia's notorious Cali Cartel, the Sicilian Mafia, and some shady 45 00:03:13,280 --> 00:03:16,679 Speaker 1: Israeli gangsters you've never heard of. You see, Castor was 46 00:03:16,760 --> 00:03:19,640 Speaker 1: known as one of South America's top mobsters and most 47 00:03:19,680 --> 00:03:25,160 Speaker 1: dangerous men, and investigators were closing in on them. So 48 00:03:25,200 --> 00:03:30,280 Speaker 1: in the Brazilian newspaper O Globo reported on April that 49 00:03:30,360 --> 00:03:34,000 Speaker 1: Brazilian investigators had found the seven year old letter of recommendation. 50 00:03:34,560 --> 00:03:37,000 Speaker 1: Eyebrows went up in Brazil and they went up around 51 00:03:37,040 --> 00:03:39,480 Speaker 1: the soccer world when it was announced that the person 52 00:03:39,560 --> 00:03:44,200 Speaker 1: acting as Caster's moral guaranteur it was none other than 53 00:03:44,280 --> 00:03:51,600 Speaker 1: FIFA's president jo Hablanche. To explain the note in how 54 00:03:51,920 --> 00:03:54,680 Speaker 1: Jao Habalang came to be tied up with a gangster 55 00:03:54,840 --> 00:03:58,600 Speaker 1: of Caster's reputation, you need to go back to a 56 00:03:58,720 --> 00:04:08,280 Speaker 1: time when FIFA put the non in nonprofit. The V 57 00:04:08,480 --> 00:04:12,600 Speaker 1: four financial report hand delivered to FIFA's executive committee. It 58 00:04:12,680 --> 00:04:17,240 Speaker 1: was much like the soccer organization's outgoing president, Stanley Rolse organized, 59 00:04:17,400 --> 00:04:24,160 Speaker 1: detailed and brutally transparent, it was also somewhat unimpressive. The 60 00:04:24,240 --> 00:04:27,839 Speaker 1: last report produced by the Stadgi Englishman before relinquishing the 61 00:04:27,839 --> 00:04:31,520 Speaker 1: FIFA presidency declared the nineteen seventy four World Cup the 62 00:04:31,720 --> 00:04:35,640 Speaker 1: most successful tournament ever and said that ticket sales from 63 00:04:35,680 --> 00:04:38,960 Speaker 1: the World Cup games made up the overwhelming majority of 64 00:04:38,960 --> 00:04:42,800 Speaker 1: FIFA's revenues, amounting to a nineteen million dollar profit for 65 00:04:42,839 --> 00:04:48,080 Speaker 1: the organization, meaning despite its solid success, FIFA had yet 66 00:04:48,160 --> 00:04:51,880 Speaker 1: to really tap the massive potential from television and other 67 00:04:51,920 --> 00:04:56,719 Speaker 1: marketing opportunities, and since FIFA's only revenue producing event was 68 00:04:56,760 --> 00:05:00,440 Speaker 1: the World Cup, the entire nineteen million dollar profit FIFA 69 00:05:00,520 --> 00:05:03,160 Speaker 1: made that year would be needed to prepare for the 70 00:05:03,200 --> 00:05:06,720 Speaker 1: next World Cup and to sustain FIFA's non World Cup 71 00:05:06,760 --> 00:05:11,160 Speaker 1: year operations. FIVA was attention rich. It's games were watched 72 00:05:11,400 --> 00:05:15,240 Speaker 1: all around the globe, but it was cash poor, with 73 00:05:15,440 --> 00:05:20,560 Speaker 1: very little money in the bank. Today FIFA is rolling 74 00:05:20,600 --> 00:05:23,680 Speaker 1: in money. I want you to listen to how former 75 00:05:23,720 --> 00:05:28,159 Speaker 1: presidents set Ladder described FIFA's financial health when defending its 76 00:05:28,160 --> 00:05:31,720 Speaker 1: nonprofit status back in two thousand and twelve. Yeah, a 77 00:05:31,720 --> 00:05:35,880 Speaker 1: nonprofit organization and we have to remain a nonprofit organism, 78 00:05:35,880 --> 00:05:39,280 Speaker 1: a nonprofit with over a billion dollars in the bank. Yeah, 79 00:05:39,279 --> 00:05:43,840 Speaker 1: but the this is a deserve. Thirty eight years after 80 00:05:43,880 --> 00:05:47,320 Speaker 1: its nineteen million dollar profit, FIFA had a reserve of 81 00:05:47,880 --> 00:05:53,719 Speaker 1: one billion dollars, not a profit, a reserve. That's money 82 00:05:53,800 --> 00:05:57,280 Speaker 1: just sitting in the bank. And that is an incredible 83 00:05:57,320 --> 00:06:00,719 Speaker 1: financial transformation and it's a large lead the result of 84 00:06:01,120 --> 00:06:05,839 Speaker 1: Havlang and his vision for FIFA. Listen to soccer historians, 85 00:06:05,880 --> 00:06:09,680 Speaker 1: to horse Field explain football as we know it now 86 00:06:10,600 --> 00:06:13,920 Speaker 1: is because of Yah Havalange. He understood that there was 87 00:06:13,960 --> 00:06:17,039 Speaker 1: a first for football and a real desire to watch 88 00:06:17,160 --> 00:06:19,719 Speaker 1: it and to watch the World Cup. You know, he 89 00:06:19,760 --> 00:06:24,839 Speaker 1: saw the earning potential, he saw the corporate potential. You know, 90 00:06:24,920 --> 00:06:30,200 Speaker 1: he saw the product that FIFA walls. One positive thing 91 00:06:30,240 --> 00:06:33,280 Speaker 1: that could be said about the nineteen seventy four financial report, 92 00:06:33,720 --> 00:06:36,679 Speaker 1: it was also probably the last one that could truly 93 00:06:36,720 --> 00:06:42,280 Speaker 1: be believed. President Havalanche had a slightly different approach the bookkeeping, 94 00:06:42,920 --> 00:06:47,479 Speaker 1: preferring a more opaque style. During the sixteen years that 95 00:06:47,520 --> 00:06:51,280 Speaker 1: Havlang was president of the Brazilian Sports Federation known as CBD, 96 00:06:52,279 --> 00:06:56,919 Speaker 1: nearly seven million dollars went missing. When Brazil's own corrupt 97 00:06:56,960 --> 00:07:02,160 Speaker 1: military dictators discovered this gaping hole in ninety, they were irate, 98 00:07:03,000 --> 00:07:05,479 Speaker 1: which is ironic because at the same time, in the 99 00:07:05,520 --> 00:07:08,960 Speaker 1: mid nineteen seventies, the ruling junta were stripping Brazil of 100 00:07:09,040 --> 00:07:13,600 Speaker 1: money and resources at every turn. When Brazil's military leaders 101 00:07:13,680 --> 00:07:17,320 Speaker 1: wanted to arrest and charge Havlang with fraud and embezzlement, 102 00:07:18,000 --> 00:07:22,960 Speaker 1: Hovlanch always knew whose hands the shaken, whose hands to Greece. 103 00:07:23,880 --> 00:07:26,840 Speaker 1: He's an incredibly skilled and talented politician. If he had 104 00:07:26,880 --> 00:07:29,120 Speaker 1: not gone into spault, then I'm sure he would have 105 00:07:29,160 --> 00:07:34,280 Speaker 1: made an excellent politician. Instead, Brazil's military leaders removed Havalanche 106 00:07:34,280 --> 00:07:37,600 Speaker 1: from running the CBD, which he had continued to do 107 00:07:37,720 --> 00:07:42,640 Speaker 1: even after becoming FIFA's president in nineteen seventy four. Left 108 00:07:42,680 --> 00:07:45,800 Speaker 1: with only one job, Havalanch said his sights on turning 109 00:07:45,800 --> 00:07:49,600 Speaker 1: the World Cup into a commercial success. FIFA and or 110 00:07:49,640 --> 00:07:54,160 Speaker 1: Havalanch would become mind blowingly wealthy, and as FIFA began 111 00:07:54,280 --> 00:07:57,680 Speaker 1: to succeed, he made sure a sizeable portion of its 112 00:07:57,680 --> 00:08:08,119 Speaker 1: exploding profits ended up his and his friends pockets. Even 113 00:08:08,160 --> 00:08:11,800 Speaker 1: after the long flight, FIFA's new president looked impeccable as 114 00:08:11,800 --> 00:08:16,440 Speaker 1: he walked outside. Tall, muscular and with the broad shoulders 115 00:08:16,480 --> 00:08:19,960 Speaker 1: of a swimmer. He wore finely tailored suit and tie. 116 00:08:20,520 --> 00:08:23,800 Speaker 1: That was his dress code. Now you've noticed, I've often 117 00:08:23,840 --> 00:08:28,400 Speaker 1: mentioned how FIFA officials dressed their fondness for smart, expensive suits, 118 00:08:29,200 --> 00:08:32,679 Speaker 1: and that's because Havalanche believed the president should always look 119 00:08:32,720 --> 00:08:36,840 Speaker 1: the part. Really, anyone in power should look impressive. FIFA 120 00:08:36,920 --> 00:08:39,720 Speaker 1: might be full of crooks, but they were always well 121 00:08:39,840 --> 00:08:45,160 Speaker 1: dressed crooks. When Havalans arrived in Zurich shortly after his 122 00:08:45,240 --> 00:08:48,199 Speaker 1: ninety four election, the Brazilian was ready to get to work. 123 00:08:49,280 --> 00:08:52,000 Speaker 1: After all, he had made a lot of promises to 124 00:08:52,000 --> 00:08:54,640 Speaker 1: get elected, from increasing the number of teams in the 125 00:08:54,679 --> 00:08:57,960 Speaker 1: World Cup to four, to creating a youth tournament to 126 00:08:58,040 --> 00:09:02,200 Speaker 1: funding development programs in the Alpen world. Now it was 127 00:09:02,320 --> 00:09:08,360 Speaker 1: time to make good. However, standing there alone with his 128 00:09:08,440 --> 00:09:10,880 Speaker 1: luggage in his hand outside the Zerich airport on his 129 00:09:10,920 --> 00:09:15,120 Speaker 1: first trip to FIFA's headquarters since being elected president, Havalanche 130 00:09:15,200 --> 00:09:18,720 Speaker 1: looked more like a confused and lost traveler than a president. 131 00:09:19,840 --> 00:09:23,480 Speaker 1: Where was FIFA's General secretary, Helmut Kaiser or any one 132 00:09:23,559 --> 00:09:26,719 Speaker 1: or the other half dozen or so FIFA employees agreed him. 133 00:09:26,840 --> 00:09:30,160 Speaker 1: Havalanch fumed as he looked at his watch, wondering if 134 00:09:30,200 --> 00:09:34,720 Speaker 1: anyone was on their way. Presidents don't take taxis, Presidents 135 00:09:34,760 --> 00:09:38,679 Speaker 1: are met. To Havalanche, there was no more important office 136 00:09:38,679 --> 00:09:42,000 Speaker 1: in the world than his. He sees it as being 137 00:09:42,000 --> 00:09:44,960 Speaker 1: more powerful as the United Nations. He sees himself on 138 00:09:45,000 --> 00:09:50,400 Speaker 1: a path with you know, political presidents, politically as kings 139 00:09:50,640 --> 00:09:54,000 Speaker 1: and queens of monarchas you know, he sees himself and 140 00:09:54,040 --> 00:09:58,520 Speaker 1: he sees FIFA as this absolute monolith of an organization. 141 00:09:58,559 --> 00:10:02,640 Speaker 1: And it does become that Havalanche was frustrated, now late 142 00:10:02,920 --> 00:10:07,520 Speaker 1: and anxious to begin his work. Havlanche demanded from then 143 00:10:07,720 --> 00:10:10,920 Speaker 1: on someone from FIFA's staff would always be ready to 144 00:10:10,920 --> 00:10:13,360 Speaker 1: meet him at the airport, to act as his chauffeur 145 00:10:13,440 --> 00:10:16,520 Speaker 1: on a moment's notice. Years later, this would become an 146 00:10:16,559 --> 00:10:21,000 Speaker 1: official job responsibility of FIFA's General Secretary. It was the 147 00:10:21,080 --> 00:10:24,800 Speaker 1: first of many changes Havalanche would implement, but certainly not 148 00:10:24,840 --> 00:10:28,080 Speaker 1: the last. Havalanch would usher in a new way of 149 00:10:28,120 --> 00:10:32,360 Speaker 1: doing business at FIFA, so says historian John Sugden, who 150 00:10:32,440 --> 00:10:36,280 Speaker 1: interviewed Havalanche for his book FIFA and the contest for 151 00:10:36,360 --> 00:10:41,000 Speaker 1: World football who rules the people's game. Havalanche's style was 152 00:10:41,080 --> 00:10:46,080 Speaker 1: a messy mix of personal, political, and corporate interests. I 153 00:10:46,160 --> 00:10:50,760 Speaker 1: remember interviewing Havalanche along with my Collegallan Tomlinson in Cairo, 154 00:10:51,240 --> 00:10:54,320 Speaker 1: and I said to him, Mr Havlanch, what you consider 155 00:10:54,400 --> 00:10:57,520 Speaker 1: to be your greatest achievements And he said, when I 156 00:10:57,600 --> 00:11:00,520 Speaker 1: took over with FIFA, this is when st run the 157 00:11:00,600 --> 00:11:03,920 Speaker 1: organization from basically his back garden she had in Swiss 158 00:11:03,960 --> 00:11:07,000 Speaker 1: cottage in London. He said, I checked into the cash 159 00:11:07,000 --> 00:11:09,680 Speaker 1: box and he used that word, that phrase. I looked 160 00:11:09,679 --> 00:11:12,800 Speaker 1: at the cash box and there were twenty five dollars 161 00:11:12,880 --> 00:11:16,360 Speaker 1: in the cash box. And he said, now about to 162 00:11:16,480 --> 00:11:19,240 Speaker 1: leave FIFA, I can tell you that are twenty five 163 00:11:19,320 --> 00:11:22,240 Speaker 1: million dollars in that cash box. And he saw that 164 00:11:22,320 --> 00:11:27,360 Speaker 1: as his crowning achievements as a registered nonprofit making money, 165 00:11:27,640 --> 00:11:30,880 Speaker 1: that is, the pursuit of profit above all ounts. This 166 00:11:31,040 --> 00:11:34,280 Speaker 1: wasn't something that previous FIVA leaders really worried about. For 167 00:11:34,360 --> 00:11:37,720 Speaker 1: the old guard, it was beneath him. From Jewels Room 168 00:11:37,760 --> 00:11:41,200 Speaker 1: May to Stanley Rouse. They saw the organizing of the 169 00:11:41,240 --> 00:11:45,840 Speaker 1: World Cup as their primary responsibility, not the profiting from it. 170 00:11:46,720 --> 00:11:50,360 Speaker 1: When Avalans took over, aided and batted by dassela that 171 00:11:50,520 --> 00:11:53,880 Speaker 1: was superseded by a kind of entrepreneurial lath. The main 172 00:11:53,920 --> 00:12:01,400 Speaker 1: now was for if even to make money. You just 173 00:12:01,520 --> 00:12:04,800 Speaker 1: heard John Sugden referred to Horse Dassler, who would become 174 00:12:04,880 --> 00:12:10,199 Speaker 1: Havalanja's right hand man. Dassler new international sports were changing. 175 00:12:10,920 --> 00:12:13,319 Speaker 1: The German entrepreneur and son of the founder of the 176 00:12:13,360 --> 00:12:17,400 Speaker 1: sports apparel company Adidas, just wasn't sure yet how to 177 00:12:17,480 --> 00:12:22,840 Speaker 1: capitalize on the opportunities from television and corporate sponsorships. For months, 178 00:12:22,880 --> 00:12:27,040 Speaker 1: the aggressive and often manipulative businessman, who was known to 179 00:12:27,080 --> 00:12:31,160 Speaker 1: come to meetings bearing gifts like watches, had begged FIFA's 180 00:12:31,160 --> 00:12:34,600 Speaker 1: administrator Stanley Rouse and its no nonsense General secretary Helmet 181 00:12:34,720 --> 00:12:39,079 Speaker 1: Kaiser to agree to a partnership. For months, they ignored 182 00:12:39,160 --> 00:12:44,680 Speaker 1: Dassler's overtures. Dazzler's proposal to commercialize soccer was out of 183 00:12:44,679 --> 00:12:47,880 Speaker 1: step with Rouse's view of the game, and Rouse shunned 184 00:12:47,880 --> 00:12:52,480 Speaker 1: the growing commercial agenda. But now sitting across the table 185 00:12:52,520 --> 00:12:56,840 Speaker 1: from FIFA's new savvy president, Dassler saw a man he 186 00:12:56,880 --> 00:13:01,920 Speaker 1: could do business with. Chall Havevalanch had the smell of 187 00:13:01,960 --> 00:13:05,520 Speaker 1: dirty money and assorted election victory earlier in the year 188 00:13:06,120 --> 00:13:10,640 Speaker 1: only confirmed it for the Adidas executive. It was Havalanche's 189 00:13:10,679 --> 00:13:13,960 Speaker 1: first dinner as president, and it was an elaborate affair 190 00:13:14,720 --> 00:13:19,400 Speaker 1: who's who of soccer officials and international businessmen. Dass learned 191 00:13:19,400 --> 00:13:23,439 Speaker 1: Havalanche each had something the other wanted. Havalanch held the 192 00:13:23,520 --> 00:13:25,960 Speaker 1: rain to the biggest sporting events in the world, but 193 00:13:26,800 --> 00:13:29,760 Speaker 1: needed money to make good on the promises that got 194 00:13:29,800 --> 00:13:34,720 Speaker 1: him elected. Dassler had the money to invest, but he 195 00:13:34,840 --> 00:13:38,080 Speaker 1: needed access to FIFA's devoted fan base to make the 196 00:13:38,120 --> 00:13:41,680 Speaker 1: investment really pay off. They were both on the prow 197 00:13:41,840 --> 00:13:47,440 Speaker 1: that night, and they both got lucky. Several days later, Havalanche, Dassler, 198 00:13:47,559 --> 00:13:51,280 Speaker 1: and Patrick Nally, an English sports promoter and marketing executive, 199 00:13:51,760 --> 00:13:55,240 Speaker 1: met in private. Between the three of them sort of 200 00:13:55,280 --> 00:14:00,320 Speaker 1: have all all bases covered in terms of promotion, cockets 201 00:14:00,440 --> 00:14:05,599 Speaker 1: in kit and the keys essentially to FIFA's contracts. To 202 00:14:05,880 --> 00:14:09,480 Speaker 1: these men, soccer wasn't a sport, it wasn't a game. 203 00:14:10,280 --> 00:14:14,800 Speaker 1: Soccer was a product. The World Cup the ultimate product, 204 00:14:15,240 --> 00:14:18,080 Speaker 1: and over dinner, the threesome hatch the plan that would 205 00:14:18,120 --> 00:14:23,160 Speaker 1: remake world soccer in trigger a global sports sponsorship boom. 206 00:14:23,240 --> 00:14:26,320 Speaker 1: The Golden era gave way to an era of gold, 207 00:14:27,000 --> 00:14:31,000 Speaker 1: and that John Sugton said had consequences. Once the goal 208 00:14:31,120 --> 00:14:34,760 Speaker 1: started to pour in, there were legions more opportunities for corruption, 209 00:14:34,960 --> 00:14:48,560 Speaker 1: which is exactly what happened. The aluminum suitcase clanged against 210 00:14:48,600 --> 00:14:52,720 Speaker 1: the limousine's bumper. The chauffeur reached down with both hands 211 00:14:53,360 --> 00:14:58,200 Speaker 1: and heaved it into the vehicle's trunk. FIFA's president had 212 00:14:58,200 --> 00:15:00,560 Speaker 1: set out earlier in the day with an empty container, 213 00:15:01,720 --> 00:15:04,720 Speaker 1: but after only an hour of shopping, Jo Hovlang his 214 00:15:04,800 --> 00:15:09,440 Speaker 1: suitcase weighed a ton. Remember how Havalanche had arrived in 215 00:15:09,560 --> 00:15:13,240 Speaker 1: Zurich with suitcases full of immaculate suits. Now he was 216 00:15:13,320 --> 00:15:18,000 Speaker 1: leaving with bags literally stuffed with gold. The trip to 217 00:15:18,120 --> 00:15:20,960 Speaker 1: Zerik's gold dealers was part of a regular habit for 218 00:15:20,960 --> 00:15:24,240 Speaker 1: the Brazilian. He was known to spend upwards of thirty 219 00:15:24,240 --> 00:15:27,560 Speaker 1: thousand dollars on gold, bricks and jewelry to bring home 220 00:15:27,560 --> 00:15:31,560 Speaker 1: with him to Rio, Havalanche strolled through customs with his 221 00:15:31,600 --> 00:15:35,880 Speaker 1: diplomatic passport. Why did he have a diplomatic passport, I 222 00:15:35,920 --> 00:15:38,520 Speaker 1: don't know, but I would assume in soccer man Brazil, 223 00:15:38,640 --> 00:15:41,760 Speaker 1: the head of FIFA is given a diplomatic passport, and 224 00:15:41,840 --> 00:15:43,800 Speaker 1: no one in Brazil was going to stop a man 225 00:15:43,840 --> 00:15:46,680 Speaker 1: as powerful as Havalanche, and no one was going to 226 00:15:46,760 --> 00:15:50,520 Speaker 1: ask him where the loot came from. And like its president, 227 00:15:51,200 --> 00:15:54,400 Speaker 1: FIVA was now a wash in money, having signs an 228 00:15:54,480 --> 00:16:00,320 Speaker 1: eight million dollar worldwide deal with Coca Cola. This first 229 00:16:00,360 --> 00:16:05,280 Speaker 1: ever exclusive global sports agreement provided Havalanche with the resources 230 00:16:05,320 --> 00:16:08,160 Speaker 1: he needed to expand the World Cup and pay his debts. 231 00:16:09,160 --> 00:16:11,840 Speaker 1: And so the number of teams increased from sixteen to 232 00:16:11,920 --> 00:16:16,480 Speaker 1: twenty four by two and teams from Africa, Asia and 233 00:16:16,480 --> 00:16:20,320 Speaker 1: the South Pacific got the automatic spots they had demanded. 234 00:16:21,040 --> 00:16:23,880 Speaker 1: He's the one who created the World Cup as we 235 00:16:23,920 --> 00:16:27,359 Speaker 1: know it now as this global super event. He expands 236 00:16:27,400 --> 00:16:31,760 Speaker 1: the game and expands what FIFA can do. He expands 237 00:16:31,920 --> 00:16:37,160 Speaker 1: FIFA's income streams almost exponentially. Who's at the center of 238 00:16:37,200 --> 00:16:42,080 Speaker 1: this nascent sports sponsorship empire? Along with Havalanche, Patrick Nalley 239 00:16:42,080 --> 00:16:45,440 Speaker 1: and Horsed Assler, Together they created what has become the 240 00:16:45,520 --> 00:16:50,720 Speaker 1: ubiquitous sports marketing model and attracted dozens of multinational conglomerates 241 00:16:50,760 --> 00:16:53,640 Speaker 1: to fork over millions of dollars in exchange for exclusive 242 00:16:53,760 --> 00:16:59,840 Speaker 1: sponsorship opportunities by the logos of Coca Cola and Adidas 243 00:16:59,840 --> 00:17:03,280 Speaker 1: a door in nearly every inch of the World Cup games. 244 00:17:04,040 --> 00:17:06,919 Speaker 1: But even though the nineteen seventy eight tournament in Argentina 245 00:17:07,000 --> 00:17:10,520 Speaker 1: is considered one of the biggest embarrassments in FIFA's history, 246 00:17:10,960 --> 00:17:14,520 Speaker 1: as you'll hear later in the series, the controversies didn't 247 00:17:14,520 --> 00:17:17,760 Speaker 1: stop global brands from signing up to sponsor future tournaments. 248 00:17:18,080 --> 00:17:22,879 Speaker 1: By two Cannon, Fujifilm, and Gillette would all sign sponsorship 249 00:17:22,920 --> 00:17:27,200 Speaker 1: deals with FIFA, pumping hundreds of millions of dollars into 250 00:17:27,200 --> 00:17:31,280 Speaker 1: the sport. You know, you have these blue chip companies 251 00:17:31,640 --> 00:17:34,160 Speaker 1: sort of knocking FIFA's door down to be a part 252 00:17:34,280 --> 00:17:38,400 Speaker 1: of the World Cup, which never happened under Stanley Rouse 253 00:17:38,440 --> 00:17:40,959 Speaker 1: and would never have happened under Stanley Rouse because that 254 00:17:41,080 --> 00:17:45,040 Speaker 1: was everything that he thought football shouldn't be. Whereas Havalanche 255 00:17:45,680 --> 00:17:48,359 Speaker 1: saw that that was everything that football was going to 256 00:17:48,440 --> 00:17:51,080 Speaker 1: be and he needed to be at the forefront of 257 00:17:51,119 --> 00:17:54,240 Speaker 1: it rather than trying to catch up with it, and 258 00:17:54,320 --> 00:17:56,960 Speaker 1: he was. He was excellent at it. He's a very 259 00:17:57,280 --> 00:18:01,760 Speaker 1: mafia godfather type figure. But you can't you have to 260 00:18:01,800 --> 00:18:06,800 Speaker 1: acknowledge his skill and fall side and perception of what 261 00:18:06,920 --> 00:18:17,600 Speaker 1: was happening at the time. The bills and receipts sitting 262 00:18:17,640 --> 00:18:20,719 Speaker 1: in front of FIFA's General secretary came from every corner 263 00:18:20,760 --> 00:18:23,479 Speaker 1: of the globe. They were piling up, and they were 264 00:18:23,480 --> 00:18:26,680 Speaker 1: telling a story. Helmett Kaiser didn't want to hear. It 265 00:18:26,720 --> 00:18:29,920 Speaker 1: seemed every day a new purchase or expense or contract, 266 00:18:30,600 --> 00:18:35,480 Speaker 1: some dubious in nature, crossed Kaiser's desk. He knew FIVA's 267 00:18:35,520 --> 00:18:39,840 Speaker 1: Brazilian president was a profligate spender. Indeed, Avalanche was generous, 268 00:18:39,960 --> 00:18:44,760 Speaker 1: especially with other people's money, especially with FIFA's money. But 269 00:18:44,840 --> 00:18:48,400 Speaker 1: the receipts for things like designers Swiss watches and thousand 270 00:18:48,400 --> 00:18:52,240 Speaker 1: dollar dinners at Zurich Savoy Hotel were no laughing matter. 271 00:18:53,040 --> 00:18:56,560 Speaker 1: The bills were adding up, the Coca cola money was 272 00:18:56,640 --> 00:19:00,160 Speaker 1: running out. Kaiser had been at FIFA for twenty years 273 00:19:00,600 --> 00:19:03,360 Speaker 1: and he had never seen anything like havalanch Is spending. 274 00:19:04,320 --> 00:19:08,480 Speaker 1: Kaiser was a simple and dedicated administrator, a serious guy 275 00:19:08,520 --> 00:19:10,640 Speaker 1: whose focus was always on the good of the game. 276 00:19:11,560 --> 00:19:15,000 Speaker 1: Historians to horse Field said this about him, Halmat Kaiser 277 00:19:15,119 --> 00:19:19,479 Speaker 1: was a wonderful, wonderful General Secretary at FIFA, very open, 278 00:19:19,640 --> 00:19:24,160 Speaker 1: very honest. Kaiser was getting really concerned about the way 279 00:19:24,200 --> 00:19:28,280 Speaker 1: Havalanche did business throughout his reign. FIFA's president like to 280 00:19:28,320 --> 00:19:32,520 Speaker 1: brag he never took a salary, which is true, but 281 00:19:33,359 --> 00:19:36,639 Speaker 1: Havalanche knew his way around FIFA's expense account. In the 282 00:19:36,720 --> 00:19:39,800 Speaker 1: nineteen eighties, his personal expenses were north of a quarter 283 00:19:39,880 --> 00:19:42,600 Speaker 1: of a million dollars. By the time he left office, 284 00:19:42,600 --> 00:19:47,200 Speaker 1: in Hovlanch was billing FIFA a million dollars a year 285 00:19:47,720 --> 00:19:51,960 Speaker 1: in personal expenses, and Havalanch was negotiating contracts on his 286 00:19:52,040 --> 00:19:56,880 Speaker 1: own without telling Kaiser or the executive Committee. One deal 287 00:19:57,359 --> 00:20:00,680 Speaker 1: to make commemorative coins for the World Cup in Spain 288 00:20:01,359 --> 00:20:06,399 Speaker 1: was particularly problematic. FIFA already had an agreement in place 289 00:20:06,440 --> 00:20:09,440 Speaker 1: with a company to produce its swag, but Havlanch hired 290 00:20:09,440 --> 00:20:12,760 Speaker 1: a different company run by his friend to make the coins, 291 00:20:12,960 --> 00:20:15,800 Speaker 1: and the chronicism would only get worse. For the same 292 00:20:15,840 --> 00:20:19,320 Speaker 1: World Cup, FIFA had hired the European company Albinga to 293 00:20:19,359 --> 00:20:23,919 Speaker 1: provide insurance for the event, but Havalanch demanded the subcontract 294 00:20:24,640 --> 00:20:28,400 Speaker 1: of their business to Atlantica Boa Vista, a Brazilian insurance 295 00:20:28,400 --> 00:20:33,199 Speaker 1: company that. Get this, Havlanch was a director of and 296 00:20:33,280 --> 00:20:37,840 Speaker 1: had a direct financial interest in. Havalanch was lining his 297 00:20:37,880 --> 00:20:42,040 Speaker 1: own pockets with FIFA's money. Then there were the rumors 298 00:20:42,080 --> 00:20:45,400 Speaker 1: that sports marketing duo Peter Nalley and Horse Dassler had 299 00:20:45,440 --> 00:20:48,880 Speaker 1: paid Havalanche a million dollars as part of the World 300 00:20:48,920 --> 00:20:52,520 Speaker 1: Cup bidding process. It became such an open secret in 301 00:20:52,560 --> 00:20:57,080 Speaker 1: European soccer. Kaiser was forced to confront Havalanche. FIFA's president 302 00:20:57,320 --> 00:21:01,240 Speaker 1: erupted an anger at the accusation. Turns out it was 303 00:21:01,280 --> 00:21:05,200 Speaker 1: all true. By the end of FIFA's president and its 304 00:21:05,240 --> 00:21:09,520 Speaker 1: general secretary were barely speaking. Kaiser's days at FIFA were 305 00:21:09,560 --> 00:21:14,640 Speaker 1: numbered because he doesn't bend to Havalanges. Will set Blatcher 306 00:21:14,720 --> 00:21:18,720 Speaker 1: is brought in and set Black to replaces, and Havlane 307 00:21:18,800 --> 00:21:21,800 Speaker 1: needed someone he could trust, someone who viewed FIFA the 308 00:21:21,840 --> 00:21:25,119 Speaker 1: same way he did, as an opportunity to make themselves 309 00:21:25,200 --> 00:21:30,560 Speaker 1: and their friends rich, really really rich. And set Bladder 310 00:21:31,400 --> 00:21:35,080 Speaker 1: he fit the bill, set Black to just becomes this 311 00:21:35,320 --> 00:21:40,399 Speaker 1: protege who works on the Avalanche, watches, listens, is a 312 00:21:40,480 --> 00:21:44,080 Speaker 1: part of as an accomplice too. You know all the 313 00:21:44,160 --> 00:21:48,520 Speaker 1: things that happened. Losing his job as FIFA's General secretary 314 00:21:48,720 --> 00:21:51,800 Speaker 1: was only the first insult Kaiser would suffer at the 315 00:21:51,840 --> 00:21:56,840 Speaker 1: hands of sept bladder. Months later, Bladder would marry Kaiser's daughter. 316 00:21:57,480 --> 00:22:00,800 Speaker 1: It was said Kaiser refused to attend the wedding and 317 00:22:00,880 --> 00:22:09,639 Speaker 1: sat at home alone and cried. With Kaiser out and 318 00:22:09,760 --> 00:22:17,439 Speaker 1: Bladder in, FIFA was quickly becoming corruption incorporated. Like a 319 00:22:17,520 --> 00:22:20,960 Speaker 1: thief running from the scene of a crime, Diego Maradona 320 00:22:21,040 --> 00:22:23,840 Speaker 1: sprinted from the goal to the touch line. He waived 321 00:22:23,840 --> 00:22:27,600 Speaker 1: his teammates over to join him and celebrate. The furious 322 00:22:27,600 --> 00:22:32,159 Speaker 1: English players raced to confront the referee, who hesitated before 323 00:22:32,200 --> 00:22:35,320 Speaker 1: deciding to award the goal to Argentina. So what the 324 00:22:35,320 --> 00:22:41,399 Speaker 1: hell was happening? Moments before, Maradona, the five ft five 325 00:22:41,440 --> 00:22:44,880 Speaker 1: inch attacking midfielder, leapt up into the air in front 326 00:22:44,920 --> 00:22:48,199 Speaker 1: of a hundred and fifteen thousand sun scorched fans and 327 00:22:48,280 --> 00:22:55,080 Speaker 1: scored one of the World Cup's most infamous goals. Video 328 00:22:55,080 --> 00:22:59,440 Speaker 1: and photographic evidence would later show that Maradona's clinched hand, 329 00:23:00,000 --> 00:23:03,480 Speaker 1: not his head, punched the ball into the goal. That's 330 00:23:03,720 --> 00:23:08,479 Speaker 1: totally illegal. England's team was right to be furious, but 331 00:23:08,560 --> 00:23:13,119 Speaker 1: it didn't matter. Maradona's goal in the World Cup quarterfinals 332 00:23:13,240 --> 00:23:16,280 Speaker 1: knocked England out of the tournament. After the game, the 333 00:23:16,359 --> 00:23:19,359 Speaker 1: banded himself joked that the goal was scored a little 334 00:23:19,359 --> 00:23:22,200 Speaker 1: bit by the head of Maradona and a little bit 335 00:23:22,240 --> 00:23:25,439 Speaker 1: by the hand of God. It would come to be 336 00:23:25,520 --> 00:23:29,040 Speaker 1: known as the hand of God goal. The German sports 337 00:23:29,040 --> 00:23:32,399 Speaker 1: press would call it the scandal of the century. The 338 00:23:32,440 --> 00:23:36,119 Speaker 1: Germans were wrong. It wouldn't even be soccer's most scandalous 339 00:23:36,160 --> 00:23:41,840 Speaker 1: moment of the tournament. By the corruption within FIFA had metastasized. 340 00:23:42,200 --> 00:23:45,640 Speaker 1: Old soccer had seen nothing like it before. The men 341 00:23:45,760 --> 00:23:49,440 Speaker 1: ensuedes with their envelopes full of cash. They were now 342 00:23:49,520 --> 00:23:53,200 Speaker 1: the lords of soccer. To hide and to help their 343 00:23:53,240 --> 00:23:58,560 Speaker 1: criminal efforts, Havalanche, Bladder, and Dazzler created the International Sports 344 00:23:58,560 --> 00:24:02,639 Speaker 1: and Leisure Company. For two decades, I s L was 345 00:24:02,680 --> 00:24:06,960 Speaker 1: granted the exclusive contract to market the World Cup. I 346 00:24:07,200 --> 00:24:10,280 Speaker 1: s L also worked with an array of other sports organizations, 347 00:24:10,320 --> 00:24:14,359 Speaker 1: from professional tennis to the Olympics Committee, where how Lunch 348 00:24:14,440 --> 00:24:17,840 Speaker 1: was also a member until he was banned for accepting 349 00:24:17,840 --> 00:24:22,520 Speaker 1: illegal gifts and payments. However, it was FIFA's contracts that 350 00:24:22,600 --> 00:24:26,320 Speaker 1: were the driver of I s l's wealth and power. Dassler, 351 00:24:26,320 --> 00:24:28,520 Speaker 1: who had had a falling out with his old partner 352 00:24:28,520 --> 00:24:31,639 Speaker 1: Peter Nally, now split the take fifty fifty with the 353 00:24:31,760 --> 00:24:37,240 Speaker 1: Japanese advertising agency Densue. Global brands like Cannon, Coca Cola, 354 00:24:37,359 --> 00:24:40,199 Speaker 1: Adidas paid millions to I s L to use the 355 00:24:40,200 --> 00:24:43,760 Speaker 1: World Cup logo and their commercials, while TV networks coughed 356 00:24:43,840 --> 00:24:47,960 Speaker 1: up even larger sums Dicel to broadcast World Cup matches. 357 00:24:48,720 --> 00:24:52,600 Speaker 1: The World Cup, where Argentina want its second trophy, was 358 00:24:52,640 --> 00:24:56,200 Speaker 1: watched by more than ten billion eyeballs. Through I s L. 359 00:24:56,320 --> 00:24:59,080 Speaker 1: Dassler was able to purchase the marketing rights for a 360 00:24:59,200 --> 00:25:03,040 Speaker 1: mere thirty two million dollars and then sold those rights 361 00:25:03,200 --> 00:25:08,880 Speaker 1: for a remarkable one hundred and sixty million dollars profit. 362 00:25:09,640 --> 00:25:12,600 Speaker 1: With more cash for football, also came widespread reports of 363 00:25:12,720 --> 00:25:17,520 Speaker 1: financial wrongdoing by its top officials, including Havalanche. All that 364 00:25:17,600 --> 00:25:21,800 Speaker 1: money could easily have gone directly to FIFA, but instead 365 00:25:21,800 --> 00:25:24,600 Speaker 1: went to I s L. Why would FIFA sell the 366 00:25:24,720 --> 00:25:28,960 Speaker 1: rights to its premier events significantly below market value and 367 00:25:29,240 --> 00:25:32,840 Speaker 1: forfeit more than a hundred million dollars in revenue because 368 00:25:33,000 --> 00:25:35,440 Speaker 1: I s L would then make off the book payments 369 00:25:35,840 --> 00:25:39,560 Speaker 1: kickbacks to FIFA executives and other key members of the 370 00:25:39,600 --> 00:25:43,600 Speaker 1: global soccer community for more than two decades until it 371 00:25:43,680 --> 00:25:46,600 Speaker 1: collapsed and went bankrupt in two thousand and one. I 372 00:25:46,840 --> 00:25:49,800 Speaker 1: s L operated as a personal slush fund for Havalange 373 00:25:49,800 --> 00:25:53,119 Speaker 1: and FIFA, who rewarded friends and members of the FIFA 374 00:25:53,240 --> 00:25:58,360 Speaker 1: family around the globe. At the same time, Havalanche continued 375 00:25:58,400 --> 00:26:03,080 Speaker 1: his insurance scamp with his own company, Atlantica Bovista, once 376 00:26:03,119 --> 00:26:06,760 Speaker 1: again winning contracts to ensure the six World Cup for 377 00:26:06,920 --> 00:26:11,040 Speaker 1: millions of dollars. By the nineteen nineties, Havalanche a turn 378 00:26:11,119 --> 00:26:15,720 Speaker 1: FEVA from a stage and racially segregated sports federation into 379 00:26:15,760 --> 00:26:20,480 Speaker 1: a truly global conglomerate, but one created in his own image, 380 00:26:20,560 --> 00:26:34,360 Speaker 1: where bribery, secret dealmaking, cronyism, and nepotism were institutionalized. Oh 381 00:26:34,520 --> 00:26:37,040 Speaker 1: and so back to that tatterned and worn letter of 382 00:26:37,080 --> 00:26:39,320 Speaker 1: reference you heard about at the start of the episode, 383 00:26:39,760 --> 00:26:43,000 Speaker 1: the one from Jaohavlans to the mobster caster day Androgy. 384 00:26:43,840 --> 00:26:47,320 Speaker 1: It wasn't the only incriminating piece of evidence investigators found 385 00:26:47,320 --> 00:26:51,480 Speaker 1: that day. In and the same collection of papers, police 386 00:26:51,480 --> 00:26:55,119 Speaker 1: had found a list of people Castor had bribed, and 387 00:26:55,200 --> 00:26:58,960 Speaker 1: on the long list of names was FIFA's president. Next 388 00:26:58,960 --> 00:27:02,679 Speaker 1: to Havalanche is inch was written seventeen thousand, six hundred 389 00:27:02,760 --> 00:27:05,560 Speaker 1: and forty dollars for a v I P box at 390 00:27:05,560 --> 00:27:09,560 Speaker 1: a carnival event. By Havalanche's standards, it was a pretty 391 00:27:09,560 --> 00:27:13,240 Speaker 1: tiny amount, but it showed in black and white that 392 00:27:13,320 --> 00:27:17,520 Speaker 1: FIVA's president had a personal and financial relationship with one 393 00:27:17,520 --> 00:27:22,680 Speaker 1: of South America's most notorious gangsters. Havalanch was in Europe 394 00:27:22,720 --> 00:27:25,480 Speaker 1: at the time it was tipped off to the impending scandal. 395 00:27:26,160 --> 00:27:29,679 Speaker 1: Instead of confronting the accusations that he and Castor were friends, 396 00:27:30,160 --> 00:27:33,720 Speaker 1: Pavlanch used his position in FIFA to distract and find 397 00:27:34,240 --> 00:27:37,399 Speaker 1: new friends, announcing that it was time to expand the 398 00:27:37,400 --> 00:27:40,880 Speaker 1: World Cup tournament once again, this time from twenty four 399 00:27:40,960 --> 00:27:44,359 Speaker 1: to thirty two teams. With Havalanche facing re election in 400 00:27:44,400 --> 00:27:47,600 Speaker 1: a few months time and with European members signaling they 401 00:27:47,680 --> 00:27:51,280 Speaker 1: wanted a different president, the promise to expand the pool 402 00:27:51,280 --> 00:27:54,040 Speaker 1: of teams playing in the next World Cup not only 403 00:27:54,119 --> 00:27:59,320 Speaker 1: buried the cast scandal, but also guaranteed Hovlanche would get 404 00:27:59,359 --> 00:28:13,200 Speaker 1: another four yr term Ruben Williams. When the World Cup 405 00:28:13,359 --> 00:28:16,240 Speaker 1: landed in America and what had long been a waste 406 00:28:16,320 --> 00:28:19,720 Speaker 1: land for soccer, it arrived with a pizzazz that only 407 00:28:19,720 --> 00:28:23,960 Speaker 1: the combination of Las Vegas and Hollywood could deliver with 408 00:28:24,040 --> 00:28:27,840 Speaker 1: a giant blue Jeopardy like screen. The tournament's draw was 409 00:28:27,880 --> 00:28:32,400 Speaker 1: a star studded event, packed with entertainment legends like Barry Manilow, 410 00:28:32,720 --> 00:28:37,159 Speaker 1: Julio Iglasis, Fade Dunaway, and Dick Clark. Since it was 411 00:28:37,200 --> 00:28:40,719 Speaker 1: the nineties, they were dressed in baggy clothes with absurdly 412 00:28:40,800 --> 00:28:45,120 Speaker 1: large shoulder pads. On the stage, comedian Robin Williams yuked 413 00:28:45,160 --> 00:28:49,080 Speaker 1: it up with set bladder. Mr Blaow, It's so nice 414 00:28:49,120 --> 00:28:51,000 Speaker 1: to meet you after feeling it for so many years. 415 00:28:51,080 --> 00:28:56,959 Speaker 1: Nice time, Thank you very much. Thinking look the world's 416 00:28:57,040 --> 00:29:01,560 Speaker 1: largest keynote board. Now at the time to pull the 417 00:29:01,560 --> 00:29:05,160 Speaker 1: blue ball. The room was packed with some of the 418 00:29:05,200 --> 00:29:09,560 Speaker 1: most famous Americans in the world, who, like most ordinary Americans, 419 00:29:09,600 --> 00:29:13,080 Speaker 1: knew little to nothing about soccer or the World Cup. 420 00:29:14,000 --> 00:29:19,080 Speaker 1: The one soccer player Americans did know was conspicuously absent 421 00:29:19,120 --> 00:29:22,960 Speaker 1: from the stage. His real name is Edson Arantis dona Cemento. 422 00:29:23,320 --> 00:29:25,640 Speaker 1: The billions of soccer fans, he has known as Pile 423 00:29:26,000 --> 00:29:28,920 Speaker 1: Number ten, the most celebrated player in the history of 424 00:29:28,920 --> 00:29:32,960 Speaker 1: the game. In the nineteen fifties and sixties, the Brazilian 425 00:29:33,040 --> 00:29:39,120 Speaker 1: superstar Pale dominated the world Cup, winning three titles Tony 426 00:29:39,160 --> 00:29:42,640 Speaker 1: Field and then Haley came to American Could this be 427 00:29:42,720 --> 00:29:45,960 Speaker 1: another one? Hale Mark and dazzled sports fans playing for 428 00:29:46,000 --> 00:29:48,880 Speaker 1: the New York Cosmos part of the now defunct North 429 00:29:48,920 --> 00:29:56,760 Speaker 1: American Soccer Ley Away a wicked Shockley was soccer for 430 00:29:56,840 --> 00:30:01,000 Speaker 1: most Americans, so it was only fitting he's starting countless 431 00:30:01,000 --> 00:30:03,640 Speaker 1: commercials in the run up to the nine World Cup. 432 00:30:04,160 --> 00:30:08,480 Speaker 1: Joined Master carp and the legendary Peal in celebrating the 433 00:30:08,600 --> 00:30:14,240 Speaker 1: world's most spectacular sporting events the nineteen ninety four World Cup. 434 00:30:15,240 --> 00:30:18,800 Speaker 1: Pale had also been instrumental and helping his fellow Brazilian 435 00:30:18,840 --> 00:30:22,880 Speaker 1: shall Havevlanche win the FIFA presidency in nineteen seventy four. 436 00:30:23,200 --> 00:30:26,560 Speaker 1: So where was he? Why wasn't he part of the 437 00:30:26,640 --> 00:30:32,440 Speaker 1: nine World Cup draw in Las Vegas months earlier? Pale, 438 00:30:32,600 --> 00:30:35,240 Speaker 1: who was also an executive with a sports marketing company 439 00:30:35,240 --> 00:30:38,680 Speaker 1: in his native Brazil, said in an interview that a 440 00:30:38,760 --> 00:30:42,240 Speaker 1: member of the Brazilian Football Confederation had demanded a one 441 00:30:42,320 --> 00:30:46,360 Speaker 1: million dollar bribe if Pale wanted to get the broadcast 442 00:30:46,440 --> 00:30:51,360 Speaker 1: rights to the Brazilian Championship precursor to the World Cup. 443 00:30:52,440 --> 00:30:56,680 Speaker 1: When Paley refused to pay the contract, went to another firm. 444 00:30:56,840 --> 00:30:59,720 Speaker 1: The guy asking for the bribe, according to Pale, was 445 00:30:59,760 --> 00:31:03,920 Speaker 1: a Cardo to Shara, and who is Ricardo to Shara 446 00:31:05,000 --> 00:31:08,720 Speaker 1: none other than Jail Hablanche's son in law. In a 447 00:31:08,840 --> 00:31:11,600 Speaker 1: sport full of crooks and criminals, to Shara, was one 448 00:31:11,640 --> 00:31:15,720 Speaker 1: of the worst or best. Taking full advantage of his 449 00:31:15,760 --> 00:31:20,280 Speaker 1: family connection, he collected millions of dollars in bribes and kickbacks. 450 00:31:21,160 --> 00:31:23,880 Speaker 1: Most of the payments came from I L and Jose 451 00:31:24,120 --> 00:31:28,720 Speaker 1: Avola's marketing firm, Traffic Group. Once was investigation found I 452 00:31:28,920 --> 00:31:31,360 Speaker 1: s L paid Havalanche and his son in law more 453 00:31:31,400 --> 00:31:37,880 Speaker 1: than thirteen million dollars in the nineties alone. The famed 454 00:31:37,880 --> 00:31:42,040 Speaker 1: Scottish investigative journalist Andrew Jennings of the BBC, who had 455 00:31:42,120 --> 00:31:47,000 Speaker 1: for decades hounded FIFA officials about allegations of corruption, estimated 456 00:31:47,080 --> 00:31:51,640 Speaker 1: I s L paid much much much more. The internal 457 00:31:51,760 --> 00:31:56,120 Speaker 1: I s O documents we've obtained show secret payments around 458 00:31:56,240 --> 00:32:01,120 Speaker 1: one hundred million dollars. We understand most of the bribes 459 00:32:01,160 --> 00:32:05,240 Speaker 1: went to a handful of FIFA bosses. Pelee had called 460 00:32:05,240 --> 00:32:09,120 Speaker 1: out Havalanch and his cronies, so Havlange caught out Pelee 461 00:32:09,440 --> 00:32:12,400 Speaker 1: the most well known soccer player in America and the world. 462 00:32:12,720 --> 00:32:24,040 Speaker 1: From FIFA's premier pre World Cup event set, Platter delicately 463 00:32:24,120 --> 00:32:28,360 Speaker 1: plays the gold FIFA Lifetime Service Medal around Jal Havalanch's neck. 464 00:32:29,240 --> 00:32:33,000 Speaker 1: Side by side, the two men smiled and laughed as 465 00:32:33,040 --> 00:32:35,719 Speaker 1: they stood together on the stage of FIFA's two thousand 466 00:32:35,720 --> 00:32:39,240 Speaker 1: and six World Congress in Munich, Germany. It was nearly 467 00:32:39,280 --> 00:32:42,240 Speaker 1: a decade after Havalanche had stepped down and Bladder assumed 468 00:32:42,240 --> 00:32:45,520 Speaker 1: the presidency, and the crowd of soccer officials cheered the 469 00:32:45,560 --> 00:32:51,560 Speaker 1: now honorary president. Havalanche's autocratic and corrupt rain had officially ended, 470 00:32:53,400 --> 00:32:56,120 Speaker 1: but in FIFA's world, he was still the godfather of 471 00:32:56,120 --> 00:32:59,960 Speaker 1: the organization. Even in retirement, he lorded over the sport 472 00:33:00,000 --> 00:33:02,840 Speaker 1: it It was a role he was happy to talk 473 00:33:03,280 --> 00:33:07,400 Speaker 1: and brag about. Hovlanch liked to remind journalists he had 474 00:33:07,480 --> 00:33:10,040 Speaker 1: been the head of FIFA for more than eight thousand 475 00:33:10,320 --> 00:33:14,360 Speaker 1: seven days, and yes, he actually counted out the days. 476 00:33:15,160 --> 00:33:18,320 Speaker 1: He talked about going to Russia twice at the invitation 477 00:33:18,400 --> 00:33:22,240 Speaker 1: of then President Boris Yelsen, and to Italy where he 478 00:33:22,320 --> 00:33:25,920 Speaker 1: met Pope John Paul the second three times. He always 479 00:33:25,960 --> 00:33:29,040 Speaker 1: liked to point out and that he was always welcomed 480 00:33:29,080 --> 00:33:33,840 Speaker 1: in Saudi Arabia by King Fod himself. Havalanche loved to 481 00:33:33,920 --> 00:33:36,960 Speaker 1: punctuate his stories by saying, do you think the head 482 00:33:36,960 --> 00:33:39,760 Speaker 1: of state would spare that much time for just anyone? 483 00:33:40,040 --> 00:33:46,280 Speaker 1: That's respect They've got their power. I've got mine, the 484 00:33:46,400 --> 00:33:49,600 Speaker 1: power of football, which is the greatest power there is. 485 00:33:50,560 --> 00:33:52,920 Speaker 1: They all bow at the feet of the FIFA president 486 00:33:52,960 --> 00:33:55,560 Speaker 1: because that's where the power is. Everybody wants to be 487 00:33:55,640 --> 00:33:59,920 Speaker 1: a pot of the World Cup. And with that great power, 488 00:34:00,040 --> 00:34:05,040 Speaker 1: Stu Horsfield explains, comes big trouble. Once you are deferent to, 489 00:34:05,960 --> 00:34:08,720 Speaker 1: you know, a leader or a president of a sporting organization, 490 00:34:09,320 --> 00:34:12,759 Speaker 1: then you just have absolute power. Book Obviously there comes 491 00:34:12,800 --> 00:34:18,719 Speaker 1: absolute corruption and absolute problems. What Hoblange never mentioned were 492 00:34:18,760 --> 00:34:22,680 Speaker 1: the sordid collection of criminals, dictators and mobsters he liked 493 00:34:22,680 --> 00:34:25,960 Speaker 1: to pole around with, and shortly after he received that 494 00:34:26,040 --> 00:34:29,839 Speaker 1: Lifetime Achievement award from step Ladder, his luck ran out. 495 00:34:30,719 --> 00:34:33,719 Speaker 1: In two thousand and ten, just days before FIFA was 496 00:34:33,719 --> 00:34:36,040 Speaker 1: set to vote on the locations of the two thousand 497 00:34:36,040 --> 00:34:38,640 Speaker 1: and eighteen and two thousand and twenty two World Cups, 498 00:34:39,120 --> 00:34:43,160 Speaker 1: the votes that led to the FBI investigation the BBC's 499 00:34:43,239 --> 00:34:46,800 Speaker 1: Andrew Jennings, as part of his ongoing investigation of FIFA, 500 00:34:46,880 --> 00:34:50,520 Speaker 1: revealed a list of bribes paid to soccer officials via 501 00:34:50,640 --> 00:34:55,120 Speaker 1: the sports marketing firm I s L. It's a secret 502 00:34:55,239 --> 00:34:58,520 Speaker 1: document which some people of FIFA hoped could be get 503 00:34:58,600 --> 00:35:05,080 Speaker 1: buried forever. Line by line, it details one hundred and 504 00:35:05,160 --> 00:35:09,720 Speaker 1: seventy five secret payments totaling tens of millions of dollars. 505 00:35:10,320 --> 00:35:14,480 Speaker 1: This is real money, massive kickbacks on world up contracts. 506 00:35:15,719 --> 00:35:19,000 Speaker 1: The first details of I s l's massive bribery scheme 507 00:35:19,080 --> 00:35:21,320 Speaker 1: had emerged when six of its managers were taking the 508 00:35:21,400 --> 00:35:24,799 Speaker 1: court in two thousand and eight. Jennings eventually got his 509 00:35:24,880 --> 00:35:28,839 Speaker 1: hands on the court documents, which showed a trail of payoffs, 510 00:35:29,360 --> 00:35:32,280 Speaker 1: although I have to point out they weren't considered criminal 511 00:35:32,280 --> 00:35:35,399 Speaker 1: acts in Switzerland at the time. One of the many 512 00:35:35,480 --> 00:35:37,959 Speaker 1: payments on jennings list was a one and a half 513 00:35:38,000 --> 00:35:43,160 Speaker 1: million dollar payment in to FIFA president Joo Havalanche. Step 514 00:35:43,200 --> 00:35:48,520 Speaker 1: Platter had approved it, but Bladder escaped punishment. Later, an 515 00:35:48,520 --> 00:35:52,880 Speaker 1: investigation by FIFA Zone Ethics Committee chairman Judge Hans Yacom 516 00:35:52,920 --> 00:35:56,560 Speaker 1: Eckert ruled in two thousand and thirteen that Flatter didn't 517 00:35:56,560 --> 00:36:00,520 Speaker 1: break in the ethics rules by approving the payment, but 518 00:36:00,640 --> 00:36:04,840 Speaker 1: Judge Eckert blasted Havalanche, who at this point was only 519 00:36:04,880 --> 00:36:08,560 Speaker 1: a liability to bladder in FIFA, saying the former president's 520 00:36:08,600 --> 00:36:11,319 Speaker 1: conduct in conjunction to the I s L scandal had 521 00:36:11,360 --> 00:36:16,399 Speaker 1: been morally and ethically reproachable. He ruled FIFA for more 522 00:36:16,400 --> 00:36:20,160 Speaker 1: than two decades, but Jow Avalanche's era at football's governing 523 00:36:20,200 --> 00:36:24,279 Speaker 1: body has ended in controversy. The Brazilians resigned from his 524 00:36:24,320 --> 00:36:27,480 Speaker 1: position as honorary president after being named in a report 525 00:36:27,520 --> 00:36:32,120 Speaker 1: as having received bribes. Although he'd been appointed honorary president 526 00:36:32,280 --> 00:36:35,120 Speaker 1: for life, Havalanch had to resign the title in two 527 00:36:35,120 --> 00:36:39,520 Speaker 1: thousand and thirteen in response to Judge Eckert's decision. For decades, 528 00:36:40,000 --> 00:36:44,520 Speaker 1: Havalanch had commanded unprecedented power and respect on the world stage, 529 00:36:44,960 --> 00:36:47,719 Speaker 1: but when he died in August of two thousand and sixteen, 530 00:36:48,160 --> 00:36:51,799 Speaker 1: the most quoted person about Hovlanch's life and career was 531 00:36:51,840 --> 00:36:54,160 Speaker 1: the man who did the most to uncover his corruption, 532 00:36:55,080 --> 00:37:00,760 Speaker 1: investigative journalist Andrew Jennings. Here's Jennings speaking to Sky News 533 00:37:00,800 --> 00:37:04,000 Speaker 1: and what he says, I think sums up Havalanche's legacy 534 00:37:04,640 --> 00:37:07,359 Speaker 1: as good as anything I've heard. Well, it was a 535 00:37:07,400 --> 00:37:10,359 Speaker 1: mixture of a shote politician and also he was a 536 00:37:10,480 --> 00:37:14,400 Speaker 1: very hardline mobster. Unless keep that word in mind, he 537 00:37:14,640 --> 00:37:19,000 Speaker 1: wasn't anything but Brazilian mobster who arrived at a week 538 00:37:19,160 --> 00:37:24,440 Speaker 1: FIFA in and did what he wants You. Now, you 539 00:37:24,600 --> 00:37:29,440 Speaker 1: could argue FIFA went from stag and pour to bombastic enrich, 540 00:37:30,360 --> 00:37:34,080 Speaker 1: but you cannot and should not ignore the direct link 541 00:37:34,160 --> 00:37:39,840 Speaker 1: between Stanley Rouse and Jauhavalanche. Colonialism and racism are the 542 00:37:39,920 --> 00:37:45,279 Speaker 1: seeds from which FIFA's corruption and criminality grew, taking advantage 543 00:37:45,280 --> 00:37:50,280 Speaker 1: of the powerless to enrich the powerful, which is absolutely 544 00:37:50,320 --> 00:37:53,319 Speaker 1: the opposite of what FIFA is supposed to stand for. 545 00:37:54,280 --> 00:37:57,280 Speaker 1: In the next few episodes, you'll hear how the Lords 546 00:37:57,280 --> 00:38:00,840 Speaker 1: of Soccer abused their positions to prop up and even 547 00:38:00,880 --> 00:38:05,560 Speaker 1: promote violent right wing dictators in Chile and Argentina, all 548 00:38:05,960 --> 00:38:12,520 Speaker 1: in the name of soccer. The Lords of Soccer al 549 00:38:12,600 --> 00:38:16,120 Speaker 1: FIFA Stole the Beautiful Game is an Inside Voices Media 550 00:38:16,200 --> 00:38:19,920 Speaker 1: production in conjunction with I Heart Radio. The series was 551 00:38:19,960 --> 00:38:23,960 Speaker 1: written and executive produced by Gary Scott and me Connor Powell. 552 00:38:24,600 --> 00:38:27,680 Speaker 1: Special thanks to Giselle Rossi for helping me with the 553 00:38:27,680 --> 00:38:30,600 Speaker 1: trickiest of the Brazilian names. If I screwed up, it's 554 00:38:30,640 --> 00:38:34,640 Speaker 1: on me, not her Logan he Tell and Katie mcmurran 555 00:38:34,760 --> 00:38:38,000 Speaker 1: provided the sound design with assistance from j C. Swaddock 556 00:38:38,200 --> 00:38:41,760 Speaker 1: and Jake Blue Note. Alec Cowen is our associate producer 557 00:38:42,120 --> 00:38:45,400 Speaker 1: and Jeffrey Katz was our story editor. Our fact checker 558 00:38:45,640 --> 00:38:49,520 Speaker 1: is Alexa O'Brien and thanks to Miles Gray, who produced 559 00:38:49,520 --> 00:38:52,359 Speaker 1: the series for I Heart Radio. If you have any 560 00:38:52,360 --> 00:38:55,560 Speaker 1: comments or questions, please reach out. You can find us 561 00:38:55,600 --> 00:38:59,880 Speaker 1: on Twitter. I'm at Connor M. Powell and Gary is 562 00:39:00,400 --> 00:39:03,640 Speaker 1: at Gary Robert Scott and if you have any stories 563 00:39:03,680 --> 00:39:07,120 Speaker 1: about FIFA, let us know. If you like what you hear, 564 00:39:07,400 --> 00:39:10,840 Speaker 1: please give us a shout out at the hashtag Lords 565 00:39:10,840 --> 00:39:11,320 Speaker 1: of Soccer