Speaker 1: Oh m oh, my god, there's a dog. Hello, Hello, Hello,
Speaker 1: hello dog. It's Walter. He's shy, he's grumpy. He's only
Speaker 1: bit one person and it was a six year old
Speaker 1: boy who hit him in the head at a toy star.
Speaker 1: So I figured tracks makes sense. I too would hit
Speaker 1: a six year old boy in the head, but he
Speaker 1: does growl. Go to sleep, buddy, go to sleep. One. Two, Hey,
Speaker 1: how's it going? Said? Sound good? All right, I guess
Speaker 1: we're all set yo. Hi. So Michael, I'm very excited
Speaker 1: to say that I have brought you a Red Bull
Speaker 1: for this episode. I could see that, and I'm thankful
Speaker 1: for it. All right, it's I guess first and foremost.
Speaker 1: Let us uh, let us crack open. All right, So
Speaker 1: this is Red Bull with touring. When Red Bull came out,
Speaker 1: everyone kind of went, what the ship is that? So
Speaker 1: you don't even remember this happening? So this is here
Speaker 1: we got ready crack ready. Oh yeah, that was a
Speaker 1: little correct. Is this what it sounds like when they
Speaker 1: start their car engines? From I Heeart Media and Sports
Speaker 1: Illustrated Studios, this is choosing sides one. Wow, Michael, can
Speaker 1: you guess who we're talking about today? Red Ball. Sorry,
Speaker 1: it's Ferrari's day. Williams, Williams, I love who. You still
Speaker 1: don't know what Williams is. You just know Williams comes.
Speaker 1: I like their colors, That's true, They're very class. I
Speaker 1: like their colors. So maybe that's and maybe what we're
Speaker 1: going to find through all of this extensive research by
Speaker 1: you and all the other researching producers is that dumb
Speaker 1: Michael just wants cool colors, which is why probably how
Speaker 1: we all pick a lot of our teams. All right,
Speaker 1: So our last two episodes we were all about Mercedes,
Speaker 1: you know, the team of hyper efficiency. There this now
Speaker 1: actual extension from a luxury car brand. Today we're kind
Speaker 1: of going in the opposite direction. So let's talk about
Speaker 1: Red Bull. So that was Jenny Gal, prominent f one
Speaker 1: reporter for the BBC and other outlets. They are basically
Speaker 1: a drinking team because Red Bull gives you wings. Everybody
Speaker 1: knows it's a you know, it's a drink. Red Bull
Speaker 1: is a is a very different team to Mercedes. Mercedes
Speaker 1: is a global automotive brand who were only interested in
Speaker 1: selling cars off the back of winning world championships. That's
Speaker 1: kind of what they do, whereas Red Bull are there
Speaker 1: as a marketing exercise for Dietrict Matter Ships and his
Speaker 1: Red Bull Drinks company. Before we get to Red Bull
Speaker 1: in Formula one, we have to get a little bit
Speaker 1: of a history lesson in Red Bull Dietrich Matter Ships.
Speaker 1: Who owns Red Bull um is kind of quite an enigma.
Speaker 1: He very rarely turns up to an F one race.
Speaker 1: He's not They're kind of cheering on from the sidelines,
Speaker 1: like a lot of the owners that we seem of
Speaker 1: any sports team. He's very much in the background. He
Speaker 1: actually has said he prefers to watch races on TV,
Speaker 1: which is the most rich person thing to spend hundreds
Speaker 1: of millions of dollars on something and not even be
Speaker 1: there in person to see it. Often he's very much
Speaker 1: in the background. But it was a marketing exercise first
Speaker 1: and foremost for them to get into Formula one. It's
Speaker 1: been relatively successful as well. I hear they sell some things.
Speaker 1: So I'm going to sound a little bit like I'm
Speaker 1: a Harvard NBA student for just like a couple of minutes,
Speaker 1: so bear with me. I'm curious to learn about the company.
Speaker 1: To be honest with you, I have no fucking clue
Speaker 1: how I was introduced to red Bull excellent. So the
Speaker 1: company was founded in the form that we know it
Speaker 1: inn by this Austrian guy named Diedrich Mattas shits quite
Speaker 1: a name. What a surprise, another very rich, old white
Speaker 1: guy exactly yeah. Uh. Diedrich is a billionaire, which means
Speaker 1: that he has said some controversial things in his life.
Speaker 1: More recently, in seen, he said that Austria should close
Speaker 1: its borders to refugees and express support for Donald Trump.
Speaker 1: This was during Trump's presidency, which obviously makes both of
Speaker 1: those things make people feel lots of things about our
Speaker 1: dear Dietrich. They don't vitalize, They do not vitalize. Okay,
Speaker 1: So moving on to red Bull to Drink. D trip
Speaker 1: didat actually create Red Bull to Drink? Red Bull to
Speaker 1: Drink was actually created in the mid nineteen seventies by
Speaker 1: a guy named Chilea Vedia. He has this idea because
Speaker 1: he comes from a farming family that he wants to
Speaker 1: create something that gives a little extra pep when folks
Speaker 1: are feeling tired. And he really wanted to create something
Speaker 1: for the working class, for farmers, for bus drivers, for
Speaker 1: taxi drivers. Really a man of the people. This Chileo,
Speaker 1: and he creates a drink called creating Dang. In Thailand,
Speaker 1: it means red bull, so he comes up with the
Speaker 1: idea of red Bull. He puts it in medicine looking bottles,
Speaker 1: so it looks like almost a prescription. But even though
Speaker 1: it's a thing you can just buy at the store.
Speaker 1: And yeah, what really separated it from other kind of
Speaker 1: drinks in general at the time was that it was
Speaker 1: really catering towards a working class market. That was sort
Speaker 1: of his his whole thing. Ud Trick on a business
Speaker 1: trip discovers this drink and he has it when he's
Speaker 1: really tired and just trying to fly home or do whatever,
Speaker 1: and he thinks it's genius. He wants to bring it
Speaker 1: over to the West because he thinks there's a huge market.
Speaker 1: And keep in mind, by this time and you know,
Speaker 1: the seventies and eighties, there's there's not really an energy
Speaker 1: drink market. That's not really a thing that you create
Speaker 1: that and it was really bad coffee exactly. Yeah. The
Speaker 1: other thing he did when he brought it over to
Speaker 1: the West is he tweaked to the formula so there
Speaker 1: is more sugar. There's actually thirty three percent more caffeine
Speaker 1: in like this original European version and the version that
Speaker 1: we see today in the States. Then the original drink.
Speaker 1: He also adds carbonation to it, which was new, so
Speaker 1: it really seems yet less and less like a medicinal
Speaker 1: thing and more like what we see today. He added
Speaker 1: the new you know, packaging and the logo and all
Speaker 1: of this stuff. Just for a slight economic detour. Red
Speaker 1: Bull does still hold thirty eight percent of the market
Speaker 1: share of energy drinks, so it's the most popular energy
Speaker 1: drink on the planet and it has sold over seventy
Speaker 1: five billion cans since. What a success story. My God,
Speaker 1: does fascinate me that that that we think as humans
Speaker 1: are were so stimulated in life as it is. And
Speaker 1: this of course makes sense because what we really need
Speaker 1: is a drink to calm us down, but instead the
Speaker 1: market wants a drink that keeps us going. We're always
Speaker 1: on that hamster wheel of life and I'm drinking it
Speaker 1: right now. Yeah. So the other big thing that Dietrich
Speaker 1: brings to the table is he's a big, long time
Speaker 1: I'm you know, lifelong sports fan. He loves sports. He's
Speaker 1: trying to figure out how to market this drink in
Speaker 1: a brand new space. People don't drink energy drinks, so
Speaker 1: so what does he do? He has this great idea
Speaker 1: that their biggest tactic is going to be aligning the
Speaker 1: company with extreme sports and extreme physical and athletic feats.
Speaker 1: All right, stand up on the exterior step, keep your
Speaker 1: head down and going to an angel will take care. Yet,
Speaker 1: they sponsored a daredevil named Felix bomb Gardner who went
Speaker 1: skydiving from space. Yeah, it was that whole big thing.
Speaker 1: They put them up in this little capsule twenty miles
Speaker 1: above earth and then he free fell and then parachuted.
Speaker 1: Can anybody understand? You see if you can get a
Speaker 1: respiratory count? And Red Bull was everywhere. It was absolutely ever.
Speaker 1: They did films on it, they had all sorts of promo.
Speaker 1: It was truly everywhere. They also have sponsored humorous bass jumpers,
Speaker 1: so they'll say, hey, jump out of this high thing
Speaker 1: and then fly through this tiny crack in a cliff
Speaker 1: and hopefully you don't die, because that would be really
Speaker 1: bad for our stunt. Uh. They have had time. They
Speaker 1: had a stunt where they had pilot's attempt to switch
Speaker 1: planes midair. They also had a guy break the world
Speaker 1: record in snowmobile jumping, that's you name it. If it's
Speaker 1: an extreme sport or just kind of an absurd feat,
Speaker 1: red Bull probably is sponsoring it or at least has
Speaker 1: a hand in it. The list goes on and on
Speaker 1: with red Bull. What is red Bull going for here? Like,
Speaker 1: what is the what is this branding? But I guess
Speaker 1: in the market filled with drink, you've got to break
Speaker 1: through somehow, you gotta get eyeballs on you, and they
Speaker 1: have done that. Yeah, So the big question is how
Speaker 1: does Red Bull end up owning teams on the Formula
Speaker 1: One grid and becoming this big successful teams. So it
Speaker 1: is similar to how Mercedes was kind of supplying things
Speaker 1: to teams that were already on the grid long before
Speaker 1: they themselves joined. Red Bull was a sponsor before they
Speaker 1: joined in the mid two thousand's and they decided to
Speaker 1: start looking into a team and at the end of
Speaker 1: the two thousand four season they purchased an F one
Speaker 1: team at the time it was Jaguar and start building
Speaker 1: it up for the two thousand five season. We'll get
Speaker 1: into more of the team history after this break. We've
Speaker 1: got to sell some ads. Remember how we talked about
Speaker 1: with Mercedes, how they would kind of supply their their
Speaker 1: various stuff to other teams. That's what basically a Red
Speaker 1: Bull has to do is buy all these different car parts,
Speaker 1: you know, the power unit, the chassis, all this stuff
Speaker 1: from other manufacturers to kind of build up this this car.
Speaker 1: Uh and they do. You know, like most teams, it
Speaker 1: takes a little while to get going, but they really
Speaker 1: hit their strides starting in season and they proceed to
Speaker 1: in four World championships, both Constructor and Driver's Championships for
Speaker 1: realiant brilliant drive. If you joined the Great Yea Bowing
Speaker 1: before the Bull, Sebastian Fetal World Champion in two thousand
Speaker 1: and ten, eleven, twelve, and now thirteen Red Bull the
Speaker 1: Constructors Championship is coming their way as well. Johnny McLaren
Speaker 1: and Ferrari is the only constructors to win four consecutive
Speaker 1: world titles. So obviously, I'm sure you're wondering, how does
Speaker 1: a team that's just a couple of years into the
Speaker 1: sports suddenly win four world championships. Yeah, I mean, isn't
Speaker 1: that what everybody wants to do? But it's that's very
Speaker 1: difficult exactly. Again, speaking to the culture, they were very
Speaker 1: good at poaching people, and one of the people they
Speaker 1: poached was this genius engineer named Adrian Newey. You hear
Speaker 1: Nui's name kind of come up a lot, especially amongst
Speaker 1: kind of like tech nerds who love the technical aspects
Speaker 1: of one. So Adrian Newey he has basically want or created,
Speaker 1: you know, world championship winning cars for multiple teams over
Speaker 1: the years, whether it's Williams, McLaren, Red Bull, you name it,
Speaker 1: he's he's somehow involved. His big thing is he's great
Speaker 1: at aerodynamics and he is great at going into the
Speaker 1: regulations and figure out every loophole, every way to skirt
Speaker 1: around what's been assigned for for the cars. He's a
Speaker 1: real nerd in that way. He's talked about loving reading
Speaker 1: the regulation book and reading through the rules and then
Speaker 1: he finds kind of funky, weird ways to to get
Speaker 1: around that. So that's kind of his deal and Red Bull,
Speaker 1: you know, kind of snatched him up and and it
Speaker 1: really helped them sort of in the end of that era,
Speaker 1: figure out what was going to work best for them.
Speaker 1: So so that that's kind of some of Red Bulls
Speaker 1: secret sauce or special sauce if you will, is Adrian
Speaker 1: Newey Uh, it does seem like the tech side are
Speaker 1: the other stars, but you don't see them plastered on
Speaker 1: the cans and the and the and the TV as
Speaker 1: much well within within F one. And I will say that,
Speaker 1: unlike Mercedes, which has been truly dominant for you know,
Speaker 1: most of those eight years that they were, they were
Speaker 1: really in it to win it and winning everything, Red
Speaker 1: Bull is a little bit touch and go. So actually
Speaker 1: two of these four championships they win by mere points.
Speaker 1: I'm talking two to four points for SEB over. The
Speaker 1: second place finisher in both cases was this guy Fernando Alonso,
Speaker 1: who we will also talk about uh this season. And
Speaker 1: I think what's also important to note with SEB and
Speaker 1: with with Red Bullies, they were not quiet about their wins. Right.
Speaker 1: So seb for instance, when he won one of the
Speaker 1: World championships, finishes up the race and starts doing donuts
Speaker 1: in his F one car, I wonder how much that
Speaker 1: will cost him it finds, but it's probably worth it.
Speaker 1: And that's not common in Formula one because NASCAR, that's
Speaker 1: all day long, you have teams do stuff with their cars,
Speaker 1: but Red Bull take it to another level. So they
Speaker 1: for instance, they had two cars they fitted them with
Speaker 1: these like pieces on the front to make them quote
Speaker 1: unquote play rugby against each other so you can see
Speaker 1: the two cars you've got. They put like special like
Speaker 1: chains on the tires and drove across the tundra basically. Uh.
Speaker 1: And then they also, yeah, like do kinds of zero
Speaker 1: gravity stuff with their cars, right, And everything is well documented,
Speaker 1: of course, well photographed, well posted. I mean, you know,
Speaker 1: it's marketing. Red Bull has this branding of extreme. You're
Speaker 1: not going to see Mercedes playing rugby with its car, right,
Speaker 1: So I kind of get what they're going for. And uh,
Speaker 1: and it definitely is a specific attitude. As a Formula
Speaker 1: one team. I find them very aggressive. So that's Formula
Speaker 1: one journalist Tony Cowen Brown when Bull follow this narrative
Speaker 1: that men is this a boys club and these are men,
Speaker 1: real men, and they don't cry and they scream and
Speaker 1: they shout, which I'm like, that's so archaic to me
Speaker 1: that it's just it's just not the way the world
Speaker 1: is heading. But that's not to say that's bad. Some
Speaker 1: people actually love that that sort of mentality of being
Speaker 1: vious and unstoppable and unapologetic and you know, flipping table
Speaker 1: great go for it. So that that's that's sort of
Speaker 1: to paint a picture of how Red Bulls F one
Speaker 1: team kind of you know, distinguishes itself. So, uh, red
Speaker 1: Bulls on top of the world, you know, coming out
Speaker 1: of as we know from our Mercedes episodes, there is
Speaker 1: then a regulation shift that begins in Unfortunately for Red Bull,
Speaker 1: Mercedes begins to really soar. They really hit their stride
Speaker 1: after a couple of years of just getting up to
Speaker 1: speed and Red Bulls starts to have some issues with consistency.
Speaker 1: They also have issues with driver pairings and uh and
Speaker 1: and it all just becomes a little bit rough for
Speaker 1: for many years. Alright. So I think the most important
Speaker 1: thing about Red Bull as a team is the culture there.
Speaker 1: It's all about pressure, It's all about performing on the spot.
Speaker 1: It's all about you either swim or you sink. So
Speaker 1: my name is I'll Discover Auscas and I basically just
Speaker 1: cover the world the Formula one Red Bull. They're a
Speaker 1: very cut through team, no doubt about it. But that
Speaker 1: competitive edge is ultimately what drives the entire team, you know,
Speaker 1: That's what kind of motivates the guys around them. They
Speaker 1: want to be younger, they want to be cooler, They
Speaker 1: want to be hip, they want to have loud music
Speaker 1: playing in the garage, they want to be the young
Speaker 1: guns of F one. Yeah, it's a very different team
Speaker 1: to Mercedes because when it comes to Mercedes, it's all
Speaker 1: about working together and kind of really doing things by
Speaker 1: the book, if that makes sense. Whilst with Red Bull
Speaker 1: they're a bit more of a wild card. But that's
Speaker 1: just what kind of makes them special. It's almost like
Speaker 1: a pressure cooker within the pressure cooker of Formula one
Speaker 1: as an outsider, and this is what perspective is helpful
Speaker 1: because now maybe after seeing a little bit about the
Speaker 1: Red Bull team, I have a different opinion about the
Speaker 1: Mercedes team. But Red Bull doesn't to me, doesn't exude class,
Speaker 1: maybe hyper masculine. We're happy to talk shipped to you
Speaker 1: when an L costs type vibe. Not sure if that's accurate,
Speaker 1: but that's my first takeaway on it. They're definitely I
Speaker 1: would say a little bit grittier in terms of personality,
Speaker 1: but I mean a red Bull. How much how much
Speaker 1: does each Red Bull cost? I think these were one
Speaker 1: like three dollars to fifty like that, and how much
Speaker 1: of the Mercedes cost so it's like it does. It
Speaker 1: might come down to that that that Red Bull does
Speaker 1: need to be more power to the people type vibe,
Speaker 1: which again is very funny considering its origin story. But
Speaker 1: sure that De Trick loves loves the people, so I
Speaker 1: think nothing better kind of exudes this whole pressure cooker
Speaker 1: within a pressure cooker mentality at Red Bull than their
Speaker 1: young driver program. They've always been very invested in young drivers.
Speaker 1: They other teams, to be honest, most big teams like
Speaker 1: Ferrari Mercedes, they don't just give a young driver, you know,
Speaker 1: the keys to the kingdom and potentially a ce A
Speaker 1: winning team unless they have a couple of years of
Speaker 1: experience or even more in some cases. Red Bull is
Speaker 1: not like that. They do not mind kind of throwing
Speaker 1: a spanner into the works and giving a very young driver,
Speaker 1: you know, a chance to win races, and that's kind
Speaker 1: of been their philosophy. However, if that young driver doesn't perform,
Speaker 1: there's been you know, the arm around the shoulder approach
Speaker 1: does not last very long and they get cut, they
Speaker 1: will sponsor a ton of young drivers, obviously almost entirely men, uh,
Speaker 1: and they will give them the machinery so they'll say, hey,
Speaker 1: we'll put you in a car, your Red Bull car
Speaker 1: sponsored by Red Bull whatever, And that sounds really great,
Speaker 1: right if you're like fourteen, fifteen, sixteen, your Red Bull
Speaker 1: wants to sponsor you're you know, you're you're a little unproven,
Speaker 1: but they're they're willing to give you a chance. Uh.
Speaker 1: The big problem is that Red Bull also has no
Speaker 1: problem dumping drivers very quickly, so they throw you in
Speaker 1: a seat. If you're not doing well, within a couple
Speaker 1: of races or a season, you're out of there. They're
Speaker 1: known notoriously known for kind of signing people very quickly
Speaker 1: and dropping them just as quickly. I think for that
Speaker 1: of teams, they really try to push that the drivers
Speaker 1: worked together as best as they can to get the
Speaker 1: most points for the team. This is Sarah Levinson and
Speaker 1: motorsports comms expert and F one super fan. Red Bull
Speaker 1: is unique in which they are definitely more driven by
Speaker 1: driver first team second. There has definitely always been a
Speaker 1: history of really strong rivalry within the team. In the
Speaker 1: past five years, there has been really one main driver,
Speaker 1: which is Max for step In, and a myriad of
Speaker 1: second drivers that they're kind of shifting in to see
Speaker 1: who competes best alongside Max, but also who doesn't get
Speaker 1: in his way. A lot of these those second drivers
Speaker 1: for Red Bull, they only last a few months before
Speaker 1: they're replaced. They know that they get one shot, one chance,
Speaker 1: and if they don't perform immediately, then they don't get
Speaker 1: to keep that shot. They don't need to keep that chance. Obviously,
Speaker 1: that can create a lot of chaos and just a
Speaker 1: lot of rivalry within the team for certain seats and
Speaker 1: and also questions over who gets what. Wow. Okay. The
Speaker 1: flip side of this is because they have so many
Speaker 1: people and in and out or whatever is that they
Speaker 1: do in fact find some great talent and many drivers
Speaker 1: on the grid sometimes. I think at one point it
Speaker 1: was as many as twelve out of twenty drivers had
Speaker 1: their origin stories kind of infused with Red Bull. So
Speaker 1: they are, in fact, you know, able to produce results.
Speaker 1: But it's not because they mentor one kid at a
Speaker 1: time or something. Okay, it kind of comes with pros
Speaker 1: and cons uh, And we'll talk about two is the
Speaker 1: issue of um some of the leadership is pretty mouthy
Speaker 1: about what's going on with their drivers and and their
Speaker 1: their Their leadership has no problem saying when they've got
Speaker 1: an issue with their own drivers, which also is probably
Speaker 1: not great for the psyche of young athletes, as you
Speaker 1: can probably attest. Yeah, who's running the show at red Bull?
Speaker 1: Who's the toto at Red Bull? And I'm sure he
Speaker 1: would love to be described that way. I'm sure Christian
Speaker 1: is going to just completely melt into a puddle comparison
Speaker 1: through the podcast listening device, exactly exactly. So there's two
Speaker 1: names that will typically pop up in F one media
Speaker 1: when it comes to Red Bull. Unfortunately it's not Adrian Newey,
Speaker 1: who is your high favorite person. Uh So the two
Speaker 1: names are going to be Christian Horner. He is the
Speaker 1: team principal, so he's number one. And the second name
Speaker 1: we're going to hear a lot is Helmett Marco, who
Speaker 1: is a former racing driver himself. He's an official advisor
Speaker 1: to the team and he also runs their young driver's program,
Speaker 1: so he's really in charge of finding the talent and
Speaker 1: cultivating the talent and often also dumping the talent when
Speaker 1: they are not doing well. Both are known for quite
Speaker 1: a bit of ship stirring. But anyway, so let's start
Speaker 1: with Christian. He's definitely one of the younger team principles
Speaker 1: and was much younger when he first came on as
Speaker 1: Red Bulls team principal. He's been there from pretty much
Speaker 1: the beginning, how badly mixed things up? Of it with
Speaker 1: a little bit of spice. J just spice to the exact.
Speaker 1: A fun fact about him, He's married to Jerry how Well,
Speaker 1: who many Gen xers and millennials will known as Ginger
Speaker 1: Spice of the Spice Girls. You had teased that last time?
Speaker 1: Check come Jerry Honah. From what I can see a Christian.
Speaker 1: He he doesn't shy away from a camera, definitely does
Speaker 1: not and always puts his own spin on things. Sure,
Speaker 1: I think he's needs to see a psychiatrist personally. But
Speaker 1: if you weren't an F one team boss, what would
Speaker 1: you be? Um? I wanted to be a stunt driver
Speaker 1: when I was younger, So um, maybe a bit of
Speaker 1: modeling as well. You know, I don't need to go
Speaker 1: to dinner with Toto. You know, I don't need to
Speaker 1: kiss his ass or anything like that. You know what
Speaker 1: it means in Mexico, You know what it means big.
Speaker 1: There are people who really do like Christians whole stick,
Speaker 1: and there are people who really don't. He did recently
Speaker 1: say when asked about the rise and popularity of F one,
Speaker 1: he said, oh, yes, you know, young girls are really
Speaker 1: loving the sport for all of the you know, the
Speaker 1: hot drivers is paraphrasing, but that was the sentiment, and
Speaker 1: that did not go over well with a certain subset
Speaker 1: of Formula one fans. What's an odd thing to say?
Speaker 1: Which subset didn't like that? In a world of Christian horners,
Speaker 1: BA Lewis Hamilton's that's Christian. He kind of stinks to
Speaker 1: me of do as I say, not as I do.
Speaker 1: Kind of stinks of like, hey, I I I placed last,
Speaker 1: but here's what you have to do to place first.
Speaker 1: That's why I've had some of these coaches or whatever
Speaker 1: you call it. Keep in mind, I've known this guy
Speaker 1: for six minutes. Yeah, that's Christian and Christians right hand
Speaker 1: man Helmon Marco. Helmont Marco was a fantastic driver back
Speaker 1: in the day. He raced Formula one. He won the
Speaker 1: twenty four of lament Rice, one of the most difficult
Speaker 1: races in the world, and he managed to still win that.
Speaker 1: And now he manages the talent through Ripple and that's
Speaker 1: fine because obviously he sort of knows the sport and
Speaker 1: knows talent when he sees it. First and last name
Speaker 1: Josh Rible and can you give me sort of your
Speaker 1: who you are in the world of Formula one and motorsports? Jeez,
Speaker 1: I guess um probably would proclaim myself as the informative
Speaker 1: jester of Formula one YouTube, presenting things in a way
Speaker 1: that is colloquial and somewhat demented at times. So Helmet
Speaker 1: definitely is known for more than a few controversial statements.
Speaker 1: A good afternoon with Helmett Marco is for him to
Speaker 1: call you up after the races say that you're a
Speaker 1: waste of life. And that's how he tends to motivate
Speaker 1: his drivers. He's um, he's like that, He's he's an US.
Speaker 1: But you know, at the same time, you look at
Speaker 1: the turnover of drivers who have been in the academy
Speaker 1: and got an over into Formula one, and it's high.
Speaker 1: I think it's like there are about six drivers on
Speaker 1: the current grid who have been through the Rebel program
Speaker 1: at some point. There are quite a lot of those
Speaker 1: drivers out there and what they're doing is existful. They do,
Speaker 1: in fact find some great talent. At one point it
Speaker 1: was as many as twelve out of twenty drivers had
Speaker 1: their origin stories kind of infused with Red Bull. So
Speaker 1: they are, in fact, you know, able to produce results.
Speaker 1: But at the same time, you know, there are a
Speaker 1: lot of people that don't like these characters. And I'm
Speaker 1: I'm not saying I don't like them either. I just
Speaker 1: look at them and I just think I've seen better
Speaker 1: humans in my life. I'll just put it that way.
Speaker 1: You know, I'm getting the sense that this is such
Speaker 1: high pressure with such ego, and so you're gonna get
Speaker 1: some pressure having to be released all the time, from
Speaker 1: a Helmet to a Christian, to the driver to the
Speaker 1: Formula one governing body. So I would think the people
Speaker 1: that are best successful in the teams that are best
Speaker 1: successful are willing to let some of this ego flaring exist.
Speaker 1: So if you're Christian and you've got Helmet and he's
Speaker 1: awesome for your team, but he does kind of flare,
Speaker 1: sometimes you kind of have to let it happen, I
Speaker 1: would think. And often too, they're not the most aware bunch,
Speaker 1: and Formula One are well informed. So whereas we might say, hey, Helmet,
Speaker 1: that that comment was kind of xenophobic, you know, it
Speaker 1: doesn't even register for Christian if he even hears the comment. Right.
Speaker 1: You know, the first video I saw of Christian, he
Speaker 1: was riding a horse. The second video I saw was
Speaker 1: him skeet shooting. You know, these are not this is
Speaker 1: not socially progressive, woke sport. And in some ways, I
Speaker 1: as a consumer appreciate, like I said as before, that
Speaker 1: they're just kind of in this lane bubble and they're
Speaker 1: and they're just doing just fine with it. Yeah. I
Speaker 1: don't think Christians losing sleep at night over these questions.
Speaker 1: Are these issues? Yeah, quick break and we're back. So
Speaker 1: so what are you thinking? As we kind of wrap
Speaker 1: up the team portion of this two parter, I really
Speaker 1: like that Red Bull has a team. I like that
Speaker 1: it's two dollars and fifty sense that we can get
Speaker 1: it at the bodega down the street, and that brand
Speaker 1: has a Formula One team because Mercedes isn't like that.
Speaker 1: Christian seems like a lot of coaches I've had that
Speaker 1: are mad all the time, but really it's because they're
Speaker 1: just not winning. I mean, a really competitive coach is
Speaker 1: piste off all the time about something, even if they're
Speaker 1: number one, they're mad that practice didn't go well. Today.
Speaker 1: They're always piste. So I get it, and I think
Speaker 1: some of its stick. I think some of us trying
Speaker 1: to get his play, you know, fake it till you
Speaker 1: make it. But are they the team for me? I
Speaker 1: don't know, and I don't know enough about I need
Speaker 1: to know about the drivers and if my senses, Max
Speaker 1: rubs people the wrong way? Also, is that right? So
Speaker 1: I'm wondering if maybe this team, uh, maybe this team
Speaker 1: is a lot of birds of a feather stick together
Speaker 1: type thing. But I'm excited to see who is actually
Speaker 1: in the car racing. Well, we have got quite an
Speaker 1: episode coming for you. Come on. So yeah, So next
Speaker 1: next episode, we are continuing on with our journey to
Speaker 1: the Red Bull team, and we have got two very
Speaker 1: different drivers. We've got a guy who, depending on who
Speaker 1: you talked to, is either you know, the next Michael Schumacher,
Speaker 1: Lewis Hamilton's type. Other people might say he's one of
Speaker 1: the villains, if not the villain of the grid. You're
Speaker 1: talking about Max, Yeah, yeah, because he's got the jawline
Speaker 1: of doc, he's got the face on there. And then
Speaker 1: you have another driver who is really chill, playing second fiddle,
Speaker 1: which is a very interesting dynamic. He's kind of a
Speaker 1: good guy, the family guy. And uh and yeah, they're
Speaker 1: two very different drivers who are kind of stuck together
Speaker 1: on this team. I think Red Bull has done an
Speaker 1: excellent job branding and marketing themselves from start to finish.
Speaker 1: I at first thought this was an odd pairing formula one,
Speaker 1: but it is so extreme, it is so high pressure.
Speaker 1: The logo of Red Bull are two red Bulls charging
Speaker 1: each other, and it makes sense. Totally makes sense. Michael Costa,
Speaker 1: you know, Hi, anything you wanted us to add or
Speaker 1: to say, Walter, that's a rat, buddy. Do you even
Speaker 1: know this dog is here? No? I kept forgetting it
Speaker 1: and be like, oh, yeah, there is a tiny creature.
Speaker 1: This has been Choosing Size F one, a production of
Speaker 1: Sports Illustrated Studios and I Heart Radio. The show was
Speaker 1: hosted by Michael Costa and Lily Harp. This episode was
Speaker 1: produced by Lily Herman and our senior producer Hi Mi Tao,
Speaker 1: who also did the sound design at the Cutting room Studios.
Speaker 1: We are recorded by engineer Robot Leary, the second mastering
Speaker 1: by Cello Weisblu. Max Miller is the executive producer and
Speaker 1: Brennan get just his head of Audio at SI Studios.
Speaker 1: At I Heart Radio, Sean Titone is our executive producer.
Speaker 1: For more podcast us from My Heart Radio, visit the
Speaker 1: I Heart Radio app, Apple Podcasts, or wherever you get
Speaker 1: your podcasts, and don't forget to rate us and tell
Speaker 1: your friends. It'll mean a lot. H