WEBVTT - Red Bull (Part 1) - Charging the Field 0:00:00.240 --> 0:00:07.080 Oh m oh, my god, there's a dog. Hello, Hello, Hello, 0:00:07.320 --> 0:00:11.920 hello dog. It's Walter. He's shy, he's grumpy. He's only 0:00:12.000 --> 0:00:13.720 bit one person and it was a six year old 0:00:13.760 --> 0:00:15.319 boy who hit him in the head at a toy star. 0:00:15.400 --> 0:00:17.840 So I figured tracks makes sense. I too would hit 0:00:17.880 --> 0:00:20.160 a six year old boy in the head, but he 0:00:20.280 --> 0:00:27.960 does growl. Go to sleep, buddy, go to sleep. One. Two, Hey, 0:00:28.000 --> 0:00:30.320 how's it going? Said? Sound good? All right, I guess 0:00:30.320 --> 0:00:33.479 we're all set yo. Hi. So Michael, I'm very excited 0:00:33.479 --> 0:00:35.600 to say that I have brought you a Red Bull 0:00:35.640 --> 0:00:37.839 for this episode. I could see that, and I'm thankful 0:00:37.920 --> 0:00:39.839 for it. All right, it's I guess first and foremost. 0:00:39.920 --> 0:00:44.800 Let us uh, let us crack open. All right, So 0:00:44.880 --> 0:00:48.960 this is Red Bull with touring. When Red Bull came out, 0:00:49.840 --> 0:00:53.320 everyone kind of went, what the ship is that? So 0:00:53.360 --> 0:00:55.120 you don't even remember this happening? So this is here 0:00:55.120 --> 0:01:00.640 we got ready crack ready. Oh yeah, that was a 0:01:00.680 --> 0:01:02.640 little correct. Is this what it sounds like when they 0:01:02.640 --> 0:01:06.800 start their car engines? From I Heeart Media and Sports 0:01:06.840 --> 0:01:21.400 Illustrated Studios, this is choosing sides one. Wow, Michael, can 0:01:21.440 --> 0:01:28.480 you guess who we're talking about today? Red Ball. Sorry, 0:01:28.480 --> 0:01:33.440 it's Ferrari's day. Williams, Williams, I love who. You still 0:01:33.440 --> 0:01:35.720 don't know what Williams is. You just know Williams comes. 0:01:35.959 --> 0:01:38.120 I like their colors, That's true, They're very class. I 0:01:38.200 --> 0:01:40.360 like their colors. So maybe that's and maybe what we're 0:01:40.360 --> 0:01:42.679 going to find through all of this extensive research by 0:01:42.720 --> 0:01:47.760 you and all the other researching producers is that dumb 0:01:47.840 --> 0:01:50.960 Michael just wants cool colors, which is why probably how 0:01:51.000 --> 0:01:52.600 we all pick a lot of our teams. All right, 0:01:52.680 --> 0:01:55.800 So our last two episodes we were all about Mercedes, 0:01:56.000 --> 0:02:00.000 you know, the team of hyper efficiency. There this now 0:02:00.000 --> 0:02:04.160 actual extension from a luxury car brand. Today we're kind 0:02:04.160 --> 0:02:07.000 of going in the opposite direction. So let's talk about 0:02:07.040 --> 0:02:09.400 Red Bull. So that was Jenny Gal, prominent f one 0:02:09.440 --> 0:02:13.600 reporter for the BBC and other outlets. They are basically 0:02:14.040 --> 0:02:18.040 a drinking team because Red Bull gives you wings. Everybody 0:02:18.080 --> 0:02:20.639 knows it's a you know, it's a drink. Red Bull 0:02:20.720 --> 0:02:23.480 is a is a very different team to Mercedes. Mercedes 0:02:23.560 --> 0:02:27.640 is a global automotive brand who were only interested in 0:02:27.680 --> 0:02:31.000 selling cars off the back of winning world championships. That's 0:02:31.120 --> 0:02:34.560 kind of what they do, whereas Red Bull are there 0:02:34.600 --> 0:02:38.360 as a marketing exercise for Dietrict Matter Ships and his 0:02:39.040 --> 0:02:42.720 Red Bull Drinks company. Before we get to Red Bull 0:02:42.960 --> 0:02:45.200 in Formula one, we have to get a little bit 0:02:45.200 --> 0:02:48.240 of a history lesson in Red Bull Dietrich Matter Ships. 0:02:48.280 --> 0:02:52.120 Who owns Red Bull um is kind of quite an enigma. 0:02:52.600 --> 0:02:54.920 He very rarely turns up to an F one race. 0:02:54.960 --> 0:02:57.960 He's not They're kind of cheering on from the sidelines, 0:02:58.040 --> 0:03:00.760 like a lot of the owners that we seem of 0:03:01.040 --> 0:03:03.760 any sports team. He's very much in the background. He 0:03:03.800 --> 0:03:06.440 actually has said he prefers to watch races on TV, 0:03:07.200 --> 0:03:10.280 which is the most rich person thing to spend hundreds 0:03:10.280 --> 0:03:13.360 of millions of dollars on something and not even be 0:03:13.440 --> 0:03:16.120 there in person to see it. Often he's very much 0:03:16.120 --> 0:03:19.160 in the background. But it was a marketing exercise first 0:03:19.200 --> 0:03:22.400 and foremost for them to get into Formula one. It's 0:03:22.440 --> 0:03:26.040 been relatively successful as well. I hear they sell some things. 0:03:26.320 --> 0:03:29.360 So I'm going to sound a little bit like I'm 0:03:29.400 --> 0:03:33.160 a Harvard NBA student for just like a couple of minutes, 0:03:33.160 --> 0:03:35.640 so bear with me. I'm curious to learn about the company. 0:03:35.680 --> 0:03:37.880 To be honest with you, I have no fucking clue 0:03:38.160 --> 0:03:41.040 how I was introduced to red Bull excellent. So the 0:03:41.080 --> 0:03:43.520 company was founded in the form that we know it 0:03:43.560 --> 0:03:50.440 inn by this Austrian guy named Diedrich Mattas shits quite 0:03:50.440 --> 0:03:54.120 a name. What a surprise, another very rich, old white 0:03:54.120 --> 0:03:59.280 guy exactly yeah. Uh. Diedrich is a billionaire, which means 0:03:59.360 --> 0:04:03.600 that he has said some controversial things in his life. 0:04:04.120 --> 0:04:08.800 More recently, in seen, he said that Austria should close 0:04:08.840 --> 0:04:13.200 its borders to refugees and express support for Donald Trump. 0:04:13.320 --> 0:04:17.200 This was during Trump's presidency, which obviously makes both of 0:04:17.240 --> 0:04:20.680 those things make people feel lots of things about our 0:04:20.800 --> 0:04:26.880 dear Dietrich. They don't vitalize, They do not vitalize. Okay, 0:04:26.880 --> 0:04:28.800 So moving on to red Bull to Drink. D trip 0:04:28.839 --> 0:04:32.200 didat actually create Red Bull to Drink? Red Bull to 0:04:32.279 --> 0:04:34.920 Drink was actually created in the mid nineteen seventies by 0:04:34.920 --> 0:04:39.400 a guy named Chilea Vedia. He has this idea because 0:04:39.400 --> 0:04:42.000 he comes from a farming family that he wants to 0:04:42.040 --> 0:04:45.839 create something that gives a little extra pep when folks 0:04:45.880 --> 0:04:48.760 are feeling tired. And he really wanted to create something 0:04:48.800 --> 0:04:51.640 for the working class, for farmers, for bus drivers, for 0:04:51.680 --> 0:04:55.120 taxi drivers. Really a man of the people. This Chileo, 0:04:55.640 --> 0:05:00.640 and he creates a drink called creating Dang. In Thailand, 0:05:00.680 --> 0:05:03.000 it means red bull, so he comes up with the 0:05:03.000 --> 0:05:06.200 idea of red Bull. He puts it in medicine looking bottles, 0:05:06.600 --> 0:05:09.720 so it looks like almost a prescription. But even though 0:05:09.760 --> 0:05:12.000 it's a thing you can just buy at the store. 0:05:12.800 --> 0:05:15.880 And yeah, what really separated it from other kind of 0:05:15.960 --> 0:05:17.839 drinks in general at the time was that it was 0:05:17.880 --> 0:05:21.520 really catering towards a working class market. That was sort 0:05:21.520 --> 0:05:24.360 of his his whole thing. Ud Trick on a business 0:05:24.360 --> 0:05:28.000 trip discovers this drink and he has it when he's 0:05:28.000 --> 0:05:30.640 really tired and just trying to fly home or do whatever, 0:05:30.960 --> 0:05:33.880 and he thinks it's genius. He wants to bring it 0:05:33.920 --> 0:05:35.960 over to the West because he thinks there's a huge market. 0:05:35.960 --> 0:05:37.760 And keep in mind, by this time and you know, 0:05:37.800 --> 0:05:40.159 the seventies and eighties, there's there's not really an energy 0:05:40.200 --> 0:05:43.039 drink market. That's not really a thing that you create 0:05:45.080 --> 0:05:47.680 that and it was really bad coffee exactly. Yeah. The 0:05:47.720 --> 0:05:49.720 other thing he did when he brought it over to 0:05:49.760 --> 0:05:52.239 the West is he tweaked to the formula so there 0:05:52.480 --> 0:05:56.560 is more sugar. There's actually thirty three percent more caffeine 0:05:56.800 --> 0:05:59.640 in like this original European version and the version that 0:05:59.680 --> 0:06:02.359 we see today in the States. Then the original drink. 0:06:02.600 --> 0:06:05.719 He also adds carbonation to it, which was new, so 0:06:05.720 --> 0:06:07.800 it really seems yet less and less like a medicinal 0:06:07.880 --> 0:06:10.120 thing and more like what we see today. He added 0:06:10.120 --> 0:06:13.440 the new you know, packaging and the logo and all 0:06:13.480 --> 0:06:17.960 of this stuff. Just for a slight economic detour. Red 0:06:18.000 --> 0:06:20.440 Bull does still hold thirty eight percent of the market 0:06:20.440 --> 0:06:23.640 share of energy drinks, so it's the most popular energy 0:06:23.680 --> 0:06:25.920 drink on the planet and it has sold over seventy 0:06:25.960 --> 0:06:31.039 five billion cans since. What a success story. My God, 0:06:31.600 --> 0:06:34.960 does fascinate me that that that we think as humans 0:06:35.839 --> 0:06:38.680 are were so stimulated in life as it is. And 0:06:38.680 --> 0:06:40.880 this of course makes sense because what we really need 0:06:40.920 --> 0:06:43.800 is a drink to calm us down, but instead the 0:06:43.839 --> 0:06:47.080 market wants a drink that keeps us going. We're always 0:06:47.080 --> 0:06:49.880 on that hamster wheel of life and I'm drinking it 0:06:49.960 --> 0:06:57.200 right now. Yeah. So the other big thing that Dietrich 0:06:57.279 --> 0:06:59.920 brings to the table is he's a big, long time 0:07:00.040 --> 0:07:03.960 I'm you know, lifelong sports fan. He loves sports. He's 0:07:03.960 --> 0:07:06.440 trying to figure out how to market this drink in 0:07:06.480 --> 0:07:10.360 a brand new space. People don't drink energy drinks, so 0:07:10.360 --> 0:07:12.200 so what does he do? He has this great idea 0:07:12.440 --> 0:07:15.400 that their biggest tactic is going to be aligning the 0:07:15.440 --> 0:07:20.560 company with extreme sports and extreme physical and athletic feats. 0:07:20.840 --> 0:07:23.720 All right, stand up on the exterior step, keep your 0:07:23.760 --> 0:07:26.840 head down and going to an angel will take care. Yet, 0:07:26.880 --> 0:07:31.640 they sponsored a daredevil named Felix bomb Gardner who went 0:07:31.680 --> 0:07:34.040 skydiving from space. Yeah, it was that whole big thing. 0:07:34.080 --> 0:07:36.560 They put them up in this little capsule twenty miles 0:07:36.800 --> 0:07:41.520 above earth and then he free fell and then parachuted. 0:07:43.040 --> 0:07:47.880 Can anybody understand? You see if you can get a 0:07:47.880 --> 0:07:52.040 respiratory count? And Red Bull was everywhere. It was absolutely ever. 0:07:52.200 --> 0:07:54.679 They did films on it, they had all sorts of promo. 0:07:55.400 --> 0:08:01.240 It was truly everywhere. They also have sponsored humorous bass jumpers, 0:08:01.320 --> 0:08:03.560 so they'll say, hey, jump out of this high thing 0:08:03.640 --> 0:08:05.840 and then fly through this tiny crack in a cliff 0:08:05.880 --> 0:08:07.920 and hopefully you don't die, because that would be really 0:08:07.920 --> 0:08:13.680 bad for our stunt. Uh. They have had time. They 0:08:13.720 --> 0:08:15.880 had a stunt where they had pilot's attempt to switch 0:08:15.920 --> 0:08:21.400 planes midair. They also had a guy break the world 0:08:21.480 --> 0:08:29.400 record in snowmobile jumping, that's you name it. If it's 0:08:29.400 --> 0:08:31.720 an extreme sport or just kind of an absurd feat, 0:08:31.800 --> 0:08:34.000 red Bull probably is sponsoring it or at least has 0:08:34.000 --> 0:08:38.160 a hand in it. The list goes on and on 0:08:38.240 --> 0:08:44.240 with red Bull. What is red Bull going for here? Like, 0:08:44.320 --> 0:08:47.120 what is the what is this branding? But I guess 0:08:47.120 --> 0:08:50.600 in the market filled with drink, you've got to break 0:08:50.640 --> 0:08:53.199 through somehow, you gotta get eyeballs on you, and they 0:08:53.240 --> 0:08:55.360 have done that. Yeah, So the big question is how 0:08:55.400 --> 0:08:58.440 does Red Bull end up owning teams on the Formula 0:08:58.480 --> 0:09:01.880 One grid and becoming this big successful teams. So it 0:09:01.960 --> 0:09:06.319 is similar to how Mercedes was kind of supplying things 0:09:06.400 --> 0:09:09.000 to teams that were already on the grid long before 0:09:09.080 --> 0:09:12.560 they themselves joined. Red Bull was a sponsor before they 0:09:12.640 --> 0:09:15.280 joined in the mid two thousand's and they decided to 0:09:15.320 --> 0:09:18.280 start looking into a team and at the end of 0:09:18.360 --> 0:09:21.600 the two thousand four season they purchased an F one 0:09:21.679 --> 0:09:25.040 team at the time it was Jaguar and start building 0:09:25.040 --> 0:09:27.880 it up for the two thousand five season. We'll get 0:09:27.920 --> 0:09:30.040 into more of the team history after this break. We've 0:09:30.040 --> 0:09:34.480 got to sell some ads. Remember how we talked about 0:09:34.480 --> 0:09:37.160 with Mercedes, how they would kind of supply their their 0:09:37.240 --> 0:09:39.760 various stuff to other teams. That's what basically a Red 0:09:39.760 --> 0:09:42.760 Bull has to do is buy all these different car parts, 0:09:42.800 --> 0:09:45.000 you know, the power unit, the chassis, all this stuff 0:09:45.040 --> 0:09:49.440 from other manufacturers to kind of build up this this car. 0:09:50.160 --> 0:09:52.920 Uh and they do. You know, like most teams, it 0:09:52.920 --> 0:09:56.120 takes a little while to get going, but they really 0:09:56.200 --> 0:09:59.760 hit their strides starting in season and they proceed to 0:10:00.040 --> 0:10:05.959 in four World championships, both Constructor and Driver's Championships for 0:10:08.120 --> 0:10:13.360 realiant brilliant drive. If you joined the Great Yea Bowing 0:10:13.640 --> 0:10:20.560 before the Bull, Sebastian Fetal World Champion in two thousand 0:10:20.559 --> 0:10:24.840 and ten, eleven, twelve, and now thirteen Red Bull the 0:10:24.880 --> 0:10:29.680 Constructors Championship is coming their way as well. Johnny McLaren 0:10:29.720 --> 0:10:33.559 and Ferrari is the only constructors to win four consecutive 0:10:34.040 --> 0:10:37.000 world titles. So obviously, I'm sure you're wondering, how does 0:10:37.040 --> 0:10:38.439 a team that's just a couple of years into the 0:10:38.480 --> 0:10:42.720 sports suddenly win four world championships. Yeah, I mean, isn't 0:10:42.720 --> 0:10:44.959 that what everybody wants to do? But it's that's very 0:10:44.960 --> 0:10:48.240 difficult exactly. Again, speaking to the culture, they were very 0:10:48.280 --> 0:10:51.080 good at poaching people, and one of the people they 0:10:51.160 --> 0:10:56.959 poached was this genius engineer named Adrian Newey. You hear 0:10:57.040 --> 0:10:59.520 Nui's name kind of come up a lot, especially amongst 0:10:59.600 --> 0:11:01.920 kind of like tech nerds who love the technical aspects 0:11:01.960 --> 0:11:07.679 of one. So Adrian Newey he has basically want or created, 0:11:07.960 --> 0:11:11.360 you know, world championship winning cars for multiple teams over 0:11:11.360 --> 0:11:14.760 the years, whether it's Williams, McLaren, Red Bull, you name it, 0:11:15.160 --> 0:11:18.680 he's he's somehow involved. His big thing is he's great 0:11:18.720 --> 0:11:22.800 at aerodynamics and he is great at going into the 0:11:22.840 --> 0:11:27.240 regulations and figure out every loophole, every way to skirt 0:11:27.400 --> 0:11:31.280 around what's been assigned for for the cars. He's a 0:11:31.320 --> 0:11:34.080 real nerd in that way. He's talked about loving reading 0:11:34.120 --> 0:11:37.520 the regulation book and reading through the rules and then 0:11:37.520 --> 0:11:39.719 he finds kind of funky, weird ways to to get 0:11:39.720 --> 0:11:42.360 around that. So that's kind of his deal and Red Bull, 0:11:42.559 --> 0:11:45.000 you know, kind of snatched him up and and it 0:11:45.080 --> 0:11:47.360 really helped them sort of in the end of that era, 0:11:48.240 --> 0:11:50.520 figure out what was going to work best for them. 0:11:50.640 --> 0:11:53.040 So so that that's kind of some of Red Bulls 0:11:53.080 --> 0:11:56.040 secret sauce or special sauce if you will, is Adrian 0:11:56.120 --> 0:12:02.920 Newey Uh, it does seem like the tech side are 0:12:03.120 --> 0:12:05.880 the other stars, but you don't see them plastered on 0:12:06.000 --> 0:12:08.440 the cans and the and the and the TV as 0:12:08.559 --> 0:12:11.640 much well within within F one. And I will say that, 0:12:11.880 --> 0:12:14.960 unlike Mercedes, which has been truly dominant for you know, 0:12:15.040 --> 0:12:17.600 most of those eight years that they were, they were 0:12:17.840 --> 0:12:20.800 really in it to win it and winning everything, Red 0:12:20.800 --> 0:12:22.640 Bull is a little bit touch and go. So actually 0:12:22.679 --> 0:12:25.200 two of these four championships they win by mere points. 0:12:25.200 --> 0:12:28.000 I'm talking two to four points for SEB over. The 0:12:28.000 --> 0:12:31.400 second place finisher in both cases was this guy Fernando Alonso, 0:12:31.440 --> 0:12:34.600 who we will also talk about uh this season. And 0:12:34.640 --> 0:12:36.719 I think what's also important to note with SEB and 0:12:36.800 --> 0:12:40.880 with with Red Bullies, they were not quiet about their wins. Right. 0:12:40.920 --> 0:12:43.360 So seb for instance, when he won one of the 0:12:43.360 --> 0:12:46.320 World championships, finishes up the race and starts doing donuts 0:12:46.320 --> 0:12:50.440 in his F one car, I wonder how much that 0:12:50.440 --> 0:12:52.640 will cost him it finds, but it's probably worth it. 0:12:53.400 --> 0:12:56.040 And that's not common in Formula one because NASCAR, that's 0:12:56.080 --> 0:12:59.280 all day long, you have teams do stuff with their cars, 0:12:59.280 --> 0:13:01.280 but Red Bull take it to another level. So they 0:13:01.280 --> 0:13:05.160 for instance, they had two cars they fitted them with 0:13:05.240 --> 0:13:08.400 these like pieces on the front to make them quote 0:13:08.480 --> 0:13:10.800 unquote play rugby against each other so you can see 0:13:10.840 --> 0:13:17.400 the two cars you've got. They put like special like 0:13:17.520 --> 0:13:22.040 chains on the tires and drove across the tundra basically. Uh. 0:13:22.080 --> 0:13:24.600 And then they also, yeah, like do kinds of zero 0:13:24.640 --> 0:13:29.400 gravity stuff with their cars, right, And everything is well documented, 0:13:29.640 --> 0:13:32.360 of course, well photographed, well posted. I mean, you know, 0:13:34.160 --> 0:13:38.319 it's marketing. Red Bull has this branding of extreme. You're 0:13:38.320 --> 0:13:41.920 not going to see Mercedes playing rugby with its car, right, 0:13:43.000 --> 0:13:45.360 So I kind of get what they're going for. And uh, 0:13:46.640 --> 0:13:50.240 and it definitely is a specific attitude. As a Formula 0:13:50.280 --> 0:13:53.280 one team. I find them very aggressive. So that's Formula 0:13:53.320 --> 0:13:56.920 one journalist Tony Cowen Brown when Bull follow this narrative 0:13:57.040 --> 0:13:59.600 that men is this a boys club and these are men, 0:14:00.040 --> 0:14:02.160 real men, and they don't cry and they scream and 0:14:02.200 --> 0:14:04.680 they shout, which I'm like, that's so archaic to me 0:14:04.760 --> 0:14:06.560 that it's just it's just not the way the world 0:14:06.640 --> 0:14:08.520 is heading. But that's not to say that's bad. Some 0:14:08.559 --> 0:14:13.080 people actually love that that sort of mentality of being 0:14:13.400 --> 0:14:16.960 vious and unstoppable and unapologetic and you know, flipping table 0:14:17.240 --> 0:14:19.120 great go for it. So that that's that's sort of 0:14:19.400 --> 0:14:21.080 to paint a picture of how Red Bulls F one 0:14:21.120 --> 0:14:25.560 team kind of you know, distinguishes itself. So, uh, red 0:14:25.600 --> 0:14:27.320 Bulls on top of the world, you know, coming out 0:14:27.320 --> 0:14:31.160 of as we know from our Mercedes episodes, there is 0:14:31.200 --> 0:14:35.400 then a regulation shift that begins in Unfortunately for Red Bull, 0:14:35.800 --> 0:14:38.480 Mercedes begins to really soar. They really hit their stride 0:14:38.480 --> 0:14:40.120 after a couple of years of just getting up to 0:14:40.160 --> 0:14:43.400 speed and Red Bulls starts to have some issues with consistency. 0:14:43.600 --> 0:14:48.160 They also have issues with driver pairings and uh and 0:14:48.160 --> 0:14:50.800 and it all just becomes a little bit rough for 0:14:50.800 --> 0:14:54.440 for many years. Alright. So I think the most important 0:14:54.480 --> 0:14:57.720 thing about Red Bull as a team is the culture there. 0:14:58.160 --> 0:15:01.320 It's all about pressure, It's all about performing on the spot. 0:15:01.400 --> 0:15:04.040 It's all about you either swim or you sink. So 0:15:04.160 --> 0:15:06.640 my name is I'll Discover Auscas and I basically just 0:15:06.680 --> 0:15:08.960 cover the world the Formula one Red Bull. They're a 0:15:09.040 --> 0:15:10.840 very cut through team, no doubt about it. But that 0:15:10.880 --> 0:15:13.800 competitive edge is ultimately what drives the entire team, you know, 0:15:13.800 --> 0:15:16.480 That's what kind of motivates the guys around them. They 0:15:16.520 --> 0:15:18.200 want to be younger, they want to be cooler, They 0:15:18.200 --> 0:15:20.520 want to be hip, they want to have loud music 0:15:20.520 --> 0:15:23.000 playing in the garage, they want to be the young 0:15:23.120 --> 0:15:26.360 guns of F one. Yeah, it's a very different team 0:15:26.400 --> 0:15:28.480 to Mercedes because when it comes to Mercedes, it's all 0:15:28.520 --> 0:15:31.880 about working together and kind of really doing things by 0:15:31.880 --> 0:15:33.760 the book, if that makes sense. Whilst with Red Bull 0:15:33.960 --> 0:15:35.960 they're a bit more of a wild card. But that's 0:15:36.000 --> 0:15:38.240 just what kind of makes them special. It's almost like 0:15:38.320 --> 0:15:41.920 a pressure cooker within the pressure cooker of Formula one 0:15:42.120 --> 0:15:45.760 as an outsider, and this is what perspective is helpful 0:15:45.840 --> 0:15:48.520 because now maybe after seeing a little bit about the 0:15:48.560 --> 0:15:50.520 Red Bull team, I have a different opinion about the 0:15:50.560 --> 0:15:56.960 Mercedes team. But Red Bull doesn't to me, doesn't exude class, 0:15:58.240 --> 0:16:02.160 maybe hyper masculine. We're happy to talk shipped to you 0:16:02.880 --> 0:16:05.960 when an L costs type vibe. Not sure if that's accurate, 0:16:06.040 --> 0:16:08.480 but that's my first takeaway on it. They're definitely I 0:16:08.480 --> 0:16:11.560 would say a little bit grittier in terms of personality, 0:16:11.680 --> 0:16:13.120 but I mean a red Bull. How much how much 0:16:13.160 --> 0:16:15.280 does each Red Bull cost? I think these were one 0:16:15.360 --> 0:16:19.560 like three dollars to fifty like that, and how much 0:16:19.600 --> 0:16:24.400 of the Mercedes cost so it's like it does. It 0:16:24.760 --> 0:16:27.920 might come down to that that that Red Bull does 0:16:28.000 --> 0:16:30.840 need to be more power to the people type vibe, 0:16:30.920 --> 0:16:33.720 which again is very funny considering its origin story. But 0:16:34.040 --> 0:16:38.520 sure that De Trick loves loves the people, so I 0:16:38.560 --> 0:16:42.680 think nothing better kind of exudes this whole pressure cooker 0:16:42.720 --> 0:16:45.720 within a pressure cooker mentality at Red Bull than their 0:16:45.840 --> 0:16:49.160 young driver program. They've always been very invested in young drivers. 0:16:49.160 --> 0:16:51.920 They other teams, to be honest, most big teams like 0:16:51.960 --> 0:16:55.520 Ferrari Mercedes, they don't just give a young driver, you know, 0:16:55.560 --> 0:16:57.960 the keys to the kingdom and potentially a ce A 0:16:57.960 --> 0:17:00.680 winning team unless they have a couple of years of 0:17:00.680 --> 0:17:03.840 experience or even more in some cases. Red Bull is 0:17:03.880 --> 0:17:05.760 not like that. They do not mind kind of throwing 0:17:05.760 --> 0:17:08.919 a spanner into the works and giving a very young driver, 0:17:09.680 --> 0:17:11.359 you know, a chance to win races, and that's kind 0:17:11.359 --> 0:17:14.960 of been their philosophy. However, if that young driver doesn't perform, 0:17:15.480 --> 0:17:18.200 there's been you know, the arm around the shoulder approach 0:17:18.440 --> 0:17:20.560 does not last very long and they get cut, they 0:17:20.600 --> 0:17:25.560 will sponsor a ton of young drivers, obviously almost entirely men, uh, 0:17:25.600 --> 0:17:27.800 and they will give them the machinery so they'll say, hey, 0:17:27.800 --> 0:17:29.479 we'll put you in a car, your Red Bull car 0:17:29.600 --> 0:17:32.960 sponsored by Red Bull whatever, And that sounds really great, 0:17:33.040 --> 0:17:35.800 right if you're like fourteen, fifteen, sixteen, your Red Bull 0:17:35.840 --> 0:17:38.320 wants to sponsor you're you know, you're you're a little unproven, 0:17:38.359 --> 0:17:40.239 but they're they're willing to give you a chance. Uh. 0:17:40.600 --> 0:17:43.520 The big problem is that Red Bull also has no 0:17:43.680 --> 0:17:46.879 problem dumping drivers very quickly, so they throw you in 0:17:46.920 --> 0:17:48.920 a seat. If you're not doing well, within a couple 0:17:48.920 --> 0:17:51.640 of races or a season, you're out of there. They're 0:17:51.720 --> 0:17:54.520 known notoriously known for kind of signing people very quickly 0:17:54.560 --> 0:17:57.080 and dropping them just as quickly. I think for that 0:17:57.280 --> 0:18:00.959 of teams, they really try to push that the drivers 0:18:01.000 --> 0:18:03.240 worked together as best as they can to get the 0:18:03.240 --> 0:18:06.280 most points for the team. This is Sarah Levinson and 0:18:06.359 --> 0:18:09.800 motorsports comms expert and F one super fan. Red Bull 0:18:10.160 --> 0:18:14.440 is unique in which they are definitely more driven by 0:18:15.040 --> 0:18:19.879 driver first team second. There has definitely always been a 0:18:20.000 --> 0:18:23.679 history of really strong rivalry within the team. In the 0:18:23.720 --> 0:18:28.080 past five years, there has been really one main driver, 0:18:28.200 --> 0:18:30.600 which is Max for step In, and a myriad of 0:18:30.640 --> 0:18:32.840 second drivers that they're kind of shifting in to see 0:18:32.920 --> 0:18:36.200 who competes best alongside Max, but also who doesn't get 0:18:36.200 --> 0:18:38.399 in his way. A lot of these those second drivers 0:18:38.400 --> 0:18:41.400 for Red Bull, they only last a few months before 0:18:41.400 --> 0:18:45.240 they're replaced. They know that they get one shot, one chance, 0:18:45.359 --> 0:18:50.080 and if they don't perform immediately, then they don't get 0:18:50.119 --> 0:18:52.639 to keep that shot. They don't need to keep that chance. Obviously, 0:18:53.560 --> 0:18:57.040 that can create a lot of chaos and just a 0:18:57.040 --> 0:19:00.080 lot of rivalry within the team for certain seats and 0:19:00.080 --> 0:19:11.240 and also questions over who gets what. Wow. Okay. The 0:19:11.240 --> 0:19:13.120 flip side of this is because they have so many 0:19:13.119 --> 0:19:15.560 people and in and out or whatever is that they 0:19:15.560 --> 0:19:18.360 do in fact find some great talent and many drivers 0:19:18.359 --> 0:19:20.000 on the grid sometimes. I think at one point it 0:19:20.040 --> 0:19:22.360 was as many as twelve out of twenty drivers had 0:19:22.440 --> 0:19:26.280 their origin stories kind of infused with Red Bull. So 0:19:26.760 --> 0:19:29.040 they are, in fact, you know, able to produce results. 0:19:29.080 --> 0:19:31.399 But it's not because they mentor one kid at a 0:19:31.400 --> 0:19:34.040 time or something. Okay, it kind of comes with pros 0:19:34.080 --> 0:19:36.199 and cons uh, And we'll talk about two is the 0:19:36.240 --> 0:19:39.479 issue of um some of the leadership is pretty mouthy 0:19:39.520 --> 0:19:41.640 about what's going on with their drivers and and their 0:19:41.800 --> 0:19:44.159 their Their leadership has no problem saying when they've got 0:19:44.200 --> 0:19:46.119 an issue with their own drivers, which also is probably 0:19:46.119 --> 0:19:49.159 not great for the psyche of young athletes, as you 0:19:49.160 --> 0:19:52.399 can probably attest. Yeah, who's running the show at red Bull? 0:19:52.640 --> 0:19:55.720 Who's the toto at Red Bull? And I'm sure he 0:19:55.720 --> 0:19:58.320 would love to be described that way. I'm sure Christian 0:19:59.240 --> 0:20:03.680 is going to just completely melt into a puddle comparison 0:20:04.359 --> 0:20:08.600 through the podcast listening device, exactly exactly. So there's two 0:20:08.720 --> 0:20:11.000 names that will typically pop up in F one media 0:20:11.080 --> 0:20:14.560 when it comes to Red Bull. Unfortunately it's not Adrian Newey, 0:20:14.600 --> 0:20:17.480 who is your high favorite person. Uh So the two 0:20:17.600 --> 0:20:20.240 names are going to be Christian Horner. He is the 0:20:20.240 --> 0:20:23.160 team principal, so he's number one. And the second name 0:20:23.320 --> 0:20:26.000 we're going to hear a lot is Helmett Marco, who 0:20:26.119 --> 0:20:30.000 is a former racing driver himself. He's an official advisor 0:20:30.040 --> 0:20:32.959 to the team and he also runs their young driver's program, 0:20:33.000 --> 0:20:35.199 so he's really in charge of finding the talent and 0:20:35.240 --> 0:20:38.160 cultivating the talent and often also dumping the talent when 0:20:38.160 --> 0:20:40.680 they are not doing well. Both are known for quite 0:20:40.680 --> 0:20:43.840 a bit of ship stirring. But anyway, so let's start 0:20:43.880 --> 0:20:47.000 with Christian. He's definitely one of the younger team principles 0:20:47.040 --> 0:20:49.000 and was much younger when he first came on as 0:20:49.040 --> 0:20:51.240 Red Bulls team principal. He's been there from pretty much 0:20:51.240 --> 0:20:53.560 the beginning, how badly mixed things up? Of it with 0:20:53.600 --> 0:20:56.680 a little bit of spice. J just spice to the exact. 0:20:56.760 --> 0:21:00.320 A fun fact about him, He's married to Jerry how Well, 0:21:00.600 --> 0:21:04.040 who many Gen xers and millennials will known as Ginger 0:21:04.119 --> 0:21:08.000 Spice of the Spice Girls. You had teased that last time? 0:21:08.640 --> 0:21:13.520 Check come Jerry Honah. From what I can see a Christian. 0:21:13.560 --> 0:21:17.520 He he doesn't shy away from a camera, definitely does 0:21:17.640 --> 0:21:21.880 not and always puts his own spin on things. Sure, 0:21:21.960 --> 0:21:24.840 I think he's needs to see a psychiatrist personally. But 0:21:25.359 --> 0:21:27.200 if you weren't an F one team boss, what would 0:21:27.200 --> 0:21:29.200 you be? Um? I wanted to be a stunt driver 0:21:30.000 --> 0:21:32.680 when I was younger, So um, maybe a bit of 0:21:32.720 --> 0:21:34.399 modeling as well. You know, I don't need to go 0:21:34.440 --> 0:21:36.320 to dinner with Toto. You know, I don't need to 0:21:36.400 --> 0:21:38.000 kiss his ass or anything like that. You know what 0:21:38.040 --> 0:21:41.080 it means in Mexico, You know what it means big. 0:21:42.760 --> 0:21:45.520 There are people who really do like Christians whole stick, 0:21:45.760 --> 0:21:48.080 and there are people who really don't. He did recently 0:21:48.119 --> 0:21:51.760 say when asked about the rise and popularity of F one, 0:21:51.840 --> 0:21:54.160 he said, oh, yes, you know, young girls are really 0:21:54.160 --> 0:21:55.639 loving the sport for all of the you know, the 0:21:55.640 --> 0:21:58.399 hot drivers is paraphrasing, but that was the sentiment, and 0:21:58.400 --> 0:22:00.520 that did not go over well with a certain subset 0:22:00.560 --> 0:22:02.920 of Formula one fans. What's an odd thing to say? 0:22:03.119 --> 0:22:06.840 Which subset didn't like that? In a world of Christian horners, 0:22:06.880 --> 0:22:11.080 BA Lewis Hamilton's that's Christian. He kind of stinks to 0:22:11.240 --> 0:22:14.359 me of do as I say, not as I do. 0:22:16.160 --> 0:22:19.679 Kind of stinks of like, hey, I I I placed last, 0:22:19.880 --> 0:22:21.720 but here's what you have to do to place first. 0:22:21.800 --> 0:22:24.200