WEBVTT - Mathew Knowles on Beyoncé, Business and Life After Breast Cancer

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<v Speaker 1>Aba fam, Welcome to another episode of Brown Ambition. I

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<v Speaker 1>am your host, Mandy Woodrif Santos and whoo it has

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<v Speaker 1>been It has been a week, ba fam. I am

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<v Speaker 1>still recovering from afro Tech. I don't know if I

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<v Speaker 1>had told y'all, but I was invited to attend by

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<v Speaker 1>Blavity CEO and multi Brown Ambition host. I think she's

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<v Speaker 1>been on the show two times at least Morgan Debon

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<v Speaker 1>and I had been invited by her last year, but

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<v Speaker 1>a lot was going on. I just had a baby,

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<v Speaker 1>and then of course there was a bunch of you know,

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<v Speaker 1>I was back and forth to Atlanta, traveling for some

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<v Speaker 1>family stuff. It just wasn't a good time. Last year

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<v Speaker 1>it was in Austin. But when I got the invite

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<v Speaker 1>this year, something just said, you better get yourself in

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<v Speaker 1>that room. I had not been to afro Tech, which

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<v Speaker 1>is alarming to me. I think I might have gone

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<v Speaker 1>to one of the smaller offshoot conferences, more local or

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<v Speaker 1>regional ones that they have hosted over the years. But

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<v Speaker 1>for those who are not in the know, afro Tech, God,

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<v Speaker 1>how do you describe it? We're talking about a professional

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<v Speaker 1>It is where black professionals get their damn life and

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<v Speaker 1>come together with a mix of entrepreneurs, CEOs, business founders,

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<v Speaker 1>business leaders, job seekers, students, more experienced professionals who are

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<v Speaker 1>looking for new opportunities, or simply want to be in

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<v Speaker 1>a community that feels like safe, that feels like us,

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<v Speaker 1>that feels like in the backdrop of the twenty twenty

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<v Speaker 1>four election that we just went through, y'all, I can't

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<v Speaker 1>think of a better place to have landed just a

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<v Speaker 1>week later than in the smack in the middle of

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<v Speaker 1>thirty five thousand, yes, thirty five. I did not even

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<v Speaker 1>know the scope of this thing, y'all. Thirty five thousand

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<v Speaker 1>people descended upon Houston, Texas for Afrotech. I have never

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<v Speaker 1>been to something that big in my entire life as

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<v Speaker 1>far as like a conference goes. I mean, the scale

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<v Speaker 1>of it, I just could not. I mean I just

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<v Speaker 1>would turn the corner and I'd be like, wow, that

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<v Speaker 1>is amazing. Wow. Look how the stage design. Look at

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<v Speaker 1>the presentation, Look at the MC's, Look at how they

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<v Speaker 1>have you know, even small details like the yard, I

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<v Speaker 1>mean not a small detail, but Howard University, y'all, they

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<v Speaker 1>did the damn thing. They had something in the front

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<v Speaker 1>called the yard. Which was it was. They'd be out

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<v Speaker 1>there at like eight thirty am, bumping, having the DJ

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<v Speaker 1>going and the food trucks, and you would be you'd

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<v Speaker 1>be at a conference talking to people about professional goals,

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<v Speaker 1>and you could walk outside and do the damn Cuba

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<v Speaker 1>shuffle and go back inside and get right back to business.

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<v Speaker 1>And that is how we do. I cannot think of

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<v Speaker 1>a more incredible space to be in as a black professional.

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<v Speaker 1>And I when did I spend I spent maybe three Yeah,

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<v Speaker 1>I spent three days at Afrotech. I actually missed some

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<v Speaker 1>of the most exciting parts. At the end, they had

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<v Speaker 1>the they had the Black Party, which is like their

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<v Speaker 1>big celebration. At the end, there were, you know, some

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<v Speaker 1>some celebrations that I had to miss, and I did

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<v Speaker 1>it for a good reason though. I had to come

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<v Speaker 1>back to New York to see my little brother. He

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<v Speaker 1>has a short film that premiered at the Urban World

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<v Speaker 1>Urban World Film Festival here in New York City, and

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<v Speaker 1>I was so proud of him. And honestly, if y'all

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<v Speaker 1>haven't attended a film festival in your town, they are

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<v Speaker 1>all over the country. So if you live near a

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<v Speaker 1>major city, chances are there is a film festival in

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<v Speaker 1>that city or nearby. I really encourage you to go

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<v Speaker 1>because there is amazing art that is being created by

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<v Speaker 1>whether it's budding filmmakers or veteran filmmakers, but there are

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<v Speaker 1>some really incredible stories out there that won't get a

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<v Speaker 1>chance to be seen unless you go to these festivals.

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<v Speaker 1>And it was maybe my second or third festival that

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<v Speaker 1>I've ever gone to, which is kind of embarrassing because

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<v Speaker 1>I live in the film capital of America kind of

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<v Speaker 1>right apart from la and maybe Atlanta, I don't know,

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<v Speaker 1>but it was really extraordinary. And then I logged on

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<v Speaker 1>to like Instagram yesterday and Morgan from Blavity in Afro

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<v Speaker 1>Tech she was posting, and I mean, I gotta give

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<v Speaker 1>it up to Morgan. I can't believe how poised she was.

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<v Speaker 1>I mean she was everywhere. She was introducing the whole conference,

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<v Speaker 1>kicking it off, she was on multiple stages a day,

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<v Speaker 1>she was working the crowd, she was in lord No,

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<v Speaker 1>she was working behind the scenes with partners and making

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<v Speaker 1>sure everybody was having a great time in her team.

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<v Speaker 1>My god, at Blavity, I mean black excellence, black f

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<v Speaker 1>and excellence. But I saw that there was like a

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<v Speaker 1>bunch of like hot takes on social media about whether

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<v Speaker 1>or not afro Tech is worth it. Some people were

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<v Speaker 1>saying that it was too expensive and calling out a

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<v Speaker 1>price of eight hundred dollars for the conference pass. And

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<v Speaker 1>like any conference, there are multiple levels of access, right,

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<v Speaker 1>there's a student pass, there's I had an executive pass,

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<v Speaker 1>which is like for more I think more senior professionals.

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<v Speaker 1>And there was a corporate sponsor pass, and forget some

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<v Speaker 1>other ones general pass, And yeah, they come at different

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<v Speaker 1>price points. But let's say you had spent eight hundred

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<v Speaker 1>dollars on that conference, as long as you came with

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<v Speaker 1>a plan and a purpose for being there, as long

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<v Speaker 1>as you maybe went to i don't know, ten percent

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<v Speaker 1>of the gajillion different incredible sessions that they had, as

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<v Speaker 1>long as you hung out there for I don't know,

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<v Speaker 1>three to four hours a day, even though they had

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<v Speaker 1>programming from like eight am until five pm and then

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<v Speaker 1>additional events in the evening. Even if you did that,

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<v Speaker 1>I think you would get your money back. You would

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<v Speaker 1>find the value there. And that is a fraction. Not

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<v Speaker 1>only is that a fraction of what I've seen some

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<v Speaker 1>in person massive conferences cost, but it's a fraction of

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<v Speaker 1>like what some online professional development courses can cost, right like.

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<v Speaker 1>And this is in community, in person with real people.

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<v Speaker 1>And I went through this expohole, y'all, and I couldn't

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<v Speaker 1>the scale of it, the scale of it. There were

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<v Speaker 1>the hugest brands, I mean, American Express LinkedIn. There was

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<v Speaker 1>a whole damn TwixT integration because Mars Wrigley was a

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<v Speaker 1>sponsor and the CEO was there. Who knew Mars Wrigley's

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<v Speaker 1>CEO was black?

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<v Speaker 2>I didn't.

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<v Speaker 1>Who knew the CEO of the Honest Company was black?

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<v Speaker 1>I didn't Afro Latina. And not only that, but I

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<v Speaker 1>got to go to a dinner right and sit right

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<v Speaker 1>next to the CEO of Honest Company. And that's the

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<v Speaker 1>kind of magic that can happen at afro Tech. And Yeah,

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<v Speaker 1>I'm one hundred percent. I'm sold. I am so grateful

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<v Speaker 1>to attend. I will be back unless something crazy happens.

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<v Speaker 1>I'm going back in twenty twenty five. It's going to

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<v Speaker 1>be in Houston again. And in fact, Houston made November

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<v Speaker 1>what is it November sixteenth, which was the last day

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<v Speaker 1>of the conference, they declared it afro Tech Day. Let's

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<v Speaker 1>go go Morgan like that is so amazing. So I'm

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<v Speaker 1>just in awe. It was a wonderful experience. I'm not

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<v Speaker 1>even like probably the target exact target audience for afro

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<v Speaker 1>tech because I'm not a prof I'm not a professional

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<v Speaker 1>who's like working their way up at these at tech corporations.

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<v Speaker 1>But I still got huge value out of it because

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<v Speaker 1>I am a professional. I'm a working black woman in

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<v Speaker 1>the world, and it's just magical to be in community

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<v Speaker 1>with other people who are just wanting more for themselves

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<v Speaker 1>and wanting to connect and wanting to learn. And i

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<v Speaker 1>mean just the level of spongery. I'm saying spongery not

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<v Speaker 1>ain't a word, but the level of openness to learning

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<v Speaker 1>new things and feeling like you are getting you know,

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<v Speaker 1>you're at the forefront of some really essential information for

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<v Speaker 1>your career. I mean, it was just incredible. So listen,

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<v Speaker 1>I will ride for Morgan and Blavity any damn time.

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<v Speaker 1>So everyone on the internet who's saying it's too expensive

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<v Speaker 1>or it's just for people who want to go there

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<v Speaker 1>and meet a husband, which is so sexist coded like

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<v Speaker 1>so so sexist, so misogynistic, because you know what, like,

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<v Speaker 1>if you're a dude, I would say, you probably have.

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<v Speaker 3>Better odds finding a WiFi at afro Tech and probably

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<v Speaker 3>got more potential for that too, because, like all things,

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<v Speaker 3>black women were there front and center. So I think

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<v Speaker 3>that's just all bullshit. I think if you went with

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<v Speaker 3>a purpose, a plan, and you were someone who was

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<v Speaker 3>going to push yourself outside your comfort zone and not

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<v Speaker 3>let things like, yes, we are a lot of us

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<v Speaker 3>are introverts. Yes, a lot of us struggle in huge,

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<v Speaker 3>over stimulating environments. And if there's one thing afro Tech is,

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<v Speaker 3>it is a loud, proud, in your face convention. They

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<v Speaker 3>have so much to get in front of you, like

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<v Speaker 3>they have it's music, it's of course, it's speakers and lights,

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<v Speaker 3>and it's massive, and you're walking from oh you're walking

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<v Speaker 3>miles and you're not even leaving the building, right, So.

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<v Speaker 1>It's very stimulating. And yes, I too struggle with that,

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<v Speaker 1>and I too would have to go recharge myself and

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<v Speaker 1>get back out there. But it is like some experiences

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<v Speaker 1>are not worth that. Like I don't know every birthday

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<v Speaker 1>party for four year olds that I have had to

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<v Speaker 1>attend in the last year that have overstimulated me to

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<v Speaker 1>within an inch of my life, I wouldn't say that

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<v Speaker 1>those were necessarily worth my own happiness, the worth it

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<v Speaker 1>for me. But afro Tech, that is worth pushing yourself,

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<v Speaker 1>putting yourself past your own boundaries and like pushing yourself

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<v Speaker 1>through your comfort zone to really take full advantage of it.

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<v Speaker 1>So that is what I have to say about afro Tech.

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<v Speaker 1>Now about today's episode. Today, we got some company in

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<v Speaker 1>the studio, Brown Ambition, and I don't even really know

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<v Speaker 1>how it all happened, but it happened, and I'm not

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<v Speaker 1>gonna I'm not gonna question it. I'm just gonna say

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<v Speaker 1>that I got to interview the one and only Matthew Knowles, Yes,

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<v Speaker 1>Beyonce's dad. I don't know what else to say it.

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<v Speaker 2>Matthew.

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<v Speaker 1>Of course he is so much more than that. But

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<v Speaker 1>Matthew Noles, oh my goodness, is the guest on Brown

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<v Speaker 1>Ambition today. Matthew Knowles. What can I say about him?

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<v Speaker 1>He's a visionary, an entrepreneur, he's a renowned music executive,

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<v Speaker 1>he's an author. He advocates for education and for empowerment,

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<v Speaker 1>and you're going to hear today how he is advocating

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<v Speaker 1>for us to understand our bodies in an even more

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<v Speaker 1>holistic way. So that we can get in front of

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<v Speaker 1>potentially harmful diseases that maybe in our DNA. Yes, Matthew

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<v Speaker 1>Knowles is an ambassador for twenty three and meters and

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<v Speaker 1>you'll hear today on the show how that was born

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<v Speaker 1>out of his own experience of being diagnosed as a

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<v Speaker 1>rare case of a male with breast cancer. So he

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<v Speaker 1>has taken that experience and I feel like it is

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<v Speaker 1>just the nole's way right to take your experience, turn

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<v Speaker 1>around and say how can I save some lives? How

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<v Speaker 1>can I use my experience to improve the health outcomes

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<v Speaker 1>for others? So that's what he's here to talk about now.

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<v Speaker 1>Of course y'all know him as the founder of some

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<v Speaker 1>of the biggest acts and music like Destiny's Child and

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<v Speaker 1>of course Beyonce, and he has a wealth of experience

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<v Speaker 1>and insights to share. You may not know it, but

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<v Speaker 1>he's actually a professor in the UK. He has also

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<v Speaker 1>taught in the US, so he is not to be

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<v Speaker 1>played with, Okay. So I talked to Matthew about everything

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<v Speaker 1>from the work he's doing with twenty three and Me

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<v Speaker 1>to his early days as an entrepreneur, to the types

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<v Speaker 1>of content, the types of lessons that he focuses on

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<v Speaker 1>teaching as an educator, we have us a good old time,

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<v Speaker 1>and you know what, as an interviewer, I've learned a

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<v Speaker 1>lesson too through this conversation. You'll hear and I actually

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<v Speaker 1>kept this in the show. You'll hear at a certain

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<v Speaker 1>point where some of my questions. Even though I'm having

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<v Speaker 1>a great time, I feel like we're getting along. I

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<v Speaker 1>usually keep things pretty casual, but Matthew has a boundary

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<v Speaker 1>and he's kind of like, here's my boundary, and let's

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<v Speaker 1>just pick a different track. And I was like, let

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<v Speaker 1>me keep that in the show because it's just real.

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<v Speaker 1>And at the end of the day, as an interviewer,

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<v Speaker 1>I'm really trying to play the role of the audience.

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<v Speaker 1>So I hope that I hope that y'all enjoy the interview.

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<v Speaker 1>I hope that you get a lot out of it.

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<v Speaker 1>I hope, honestly you get to know Matthew like I did,

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<v Speaker 1>as much more than the father of one of the

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<v Speaker 1>greatest artists in history, and get to really appreciate his work.

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<v Speaker 1>Oh and just stay tuned for the part where he

0:13:32.960 --> 0:13:36.240
<v Speaker 1>he shows us a little bit of his music talents

0:13:36.679 --> 0:13:39.640
<v Speaker 1>and talks about how he has a writing credit on

0:13:39.720 --> 0:13:42.520
<v Speaker 1>one of my absolute favorite Destney's Child songs. All Right,

0:13:42.559 --> 0:13:44.480
<v Speaker 1>I'm gonna take a quick break and be right back

0:13:44.520 --> 0:13:50.760
<v Speaker 1>with my interview with Matthew Knowles. All Right, Hey, be

0:13:50.960 --> 0:13:54.320
<v Speaker 1>a fam we have some very special company in the

0:13:54.360 --> 0:13:56.400
<v Speaker 1>studio today. That's what I say when we have a guest.

0:13:56.440 --> 0:13:58.839
<v Speaker 1>I don't say guests, I say company. I am from

0:13:58.840 --> 0:14:01.160
<v Speaker 1>the South, I'm from Georgia. I'll know when we have company.

0:14:01.280 --> 0:14:04.559
<v Speaker 1>We take the plastic off the sofa, we get the

0:14:04.600 --> 0:14:08.400
<v Speaker 1>good plates down, and we say hello and welcome to

0:14:08.520 --> 0:14:11.800
<v Speaker 1>our guest today. And hey, you can hardly even believe it,

0:14:11.840 --> 0:14:14.240
<v Speaker 1>but mister Matthew Knowles, welcome to Brown Ambition.

0:14:14.920 --> 0:14:20.920
<v Speaker 2>Hey, I'm mag Mandy. You're from Georgia. From Alabama. Well,

0:14:21.320 --> 0:14:23.280
<v Speaker 2>from the South we are.

0:14:23.520 --> 0:14:25.720
<v Speaker 1>Yeah, what do you call us? I mean, now you're

0:14:25.760 --> 0:14:26.760
<v Speaker 1>in Where are you at? Now?

0:14:26.960 --> 0:14:31.680
<v Speaker 2>Are you in La Orange County, California? You know my

0:14:31.760 --> 0:14:35.520
<v Speaker 2>wife and I we we live in Houston part time.

0:14:35.600 --> 0:14:38.520
<v Speaker 2>We live here part time. We live in London part time.

0:14:39.480 --> 0:14:42.800
<v Speaker 1>Oh wow, Okay, what are we doing this? Seasonally? Is

0:14:42.800 --> 0:14:45.400
<v Speaker 1>there a certain season? Do you leave Houston in the summer?

0:14:45.480 --> 0:14:48.000
<v Speaker 1>Because that heat I hear is intense.

0:14:50.040 --> 0:14:57.160
<v Speaker 2>It's not seasonal. It's it's more holiday fest of time. London.

0:14:57.280 --> 0:15:02.040
<v Speaker 2>I teach every quarter at the in College of Contemporary Music,

0:15:02.320 --> 0:15:07.000
<v Speaker 2>so that song calendar four times a year, and then

0:15:07.120 --> 0:15:08.960
<v Speaker 2>you know, most of the times. I've done twenty four

0:15:09.120 --> 0:15:13.880
<v Speaker 2>speaking events this year, twenty four around the world, so

0:15:14.360 --> 0:15:17.520
<v Speaker 2>we live a lot on the AirPrint planes as well.

0:15:18.320 --> 0:15:22.400
<v Speaker 1>Yeah, and I mean, I am excited because I feel

0:15:22.480 --> 0:15:26.760
<v Speaker 1>as if, well, I haven't I should just start by saying,

0:15:27.160 --> 0:15:30.080
<v Speaker 1>it's been a hell of a week, right, Honestly, I

0:15:30.120 --> 0:15:33.560
<v Speaker 1>am in this season where when I sit across from

0:15:33.560 --> 0:15:36.200
<v Speaker 1>someone who I know is an incredible parent or at

0:15:36.280 --> 0:15:38.480
<v Speaker 1>least has more experience than I do, the first thing

0:15:38.520 --> 0:15:40.040
<v Speaker 1>I want to do is just say, you got any

0:15:40.080 --> 0:15:43.640
<v Speaker 1>advice for me? I have a four almost a five

0:15:43.720 --> 0:15:46.160
<v Speaker 1>year old he turns five this year, and I have

0:15:46.200 --> 0:15:50.120
<v Speaker 1>a one year old, and I mean, this is a

0:15:50.320 --> 0:15:53.800
<v Speaker 1>very intense week, and I'm just wondering, like, as a dad,

0:15:54.280 --> 0:15:56.880
<v Speaker 1>have there like what advice do you have for parents

0:15:56.920 --> 0:15:59.560
<v Speaker 1>who are trying to figure out sort of like how

0:15:59.600 --> 0:16:05.040
<v Speaker 1>to keep the vibe hopeful and you know, hopeful and

0:16:05.520 --> 0:16:08.560
<v Speaker 1>forward looking during a crazy time like this.

0:16:09.760 --> 0:16:13.520
<v Speaker 2>Well, I'm I'm older than probably most of your audience.

0:16:13.600 --> 0:16:17.760
<v Speaker 2>So I've seen this before. I've seen it probably three

0:16:17.840 --> 0:16:22.240
<v Speaker 2>or four times in my lifetime. This too shall pass,

0:16:22.600 --> 0:16:27.360
<v Speaker 2>and it just prepares us. You know, whenever there's challenges

0:16:27.400 --> 0:16:31.480
<v Speaker 2>in our life or failure or mistakes, I view those

0:16:31.840 --> 0:16:39.200
<v Speaker 2>Mandia's opportunities, opportunities to grow, opportunities to get better, opportunities

0:16:39.240 --> 0:16:43.640
<v Speaker 2>to learn from the mistakes, also known as not going

0:16:43.680 --> 0:16:49.520
<v Speaker 2>to vote no. So so you know, it's an opportunity

0:16:50.320 --> 0:16:53.480
<v Speaker 2>for us. And I think we keep hope alive and

0:16:53.520 --> 0:16:59.440
<v Speaker 2>hopeful with our kids. Our parenting skills were always find

0:16:59.440 --> 0:17:03.680
<v Speaker 2>out what they are passionate for and with and and

0:17:04.680 --> 0:17:08.240
<v Speaker 2>surround them with all the support. When I found out

0:17:08.280 --> 0:17:12.840
<v Speaker 2>Beyonce Slane wanted to get at a young age and entertainment,

0:17:12.880 --> 0:17:17.240
<v Speaker 2>and we got a vocal coach, we got the tools

0:17:17.280 --> 0:17:21.199
<v Speaker 2>that they needed. So it's always about being hopeful with

0:17:21.280 --> 0:17:23.960
<v Speaker 2>our kids. I don't think we give them the do

0:17:24.040 --> 0:17:27.479
<v Speaker 2>them and glow them. I don't think in parenting kids

0:17:27.720 --> 0:17:29.400
<v Speaker 2>needs need to know everything.

0:17:30.560 --> 0:17:35.320
<v Speaker 1>Mmm not. They don't need to know everything. Just enough,

0:17:36.320 --> 0:17:39.320
<v Speaker 1>I mean just just enough, just enough to get through.

0:17:39.640 --> 0:17:39.800
<v Speaker 2>Well.

0:17:40.040 --> 0:17:42.920
<v Speaker 1>I did see that you you had joined Beyonce in

0:17:43.040 --> 0:17:47.080
<v Speaker 1>Houston to support Kamala Harris's campaign. Is that right? I

0:17:47.080 --> 0:17:50.399
<v Speaker 1>think I saw a photo. Yes, Yes, what was that experience? Like?

0:17:51.720 --> 0:17:57.200
<v Speaker 2>It was amazing experience, amazing energy. The venue that it

0:17:57.280 --> 0:18:00.680
<v Speaker 2>was in was literally seven blocks from where my wife

0:18:00.680 --> 0:18:04.840
<v Speaker 2>and I lived. We had only been there once, but

0:18:04.960 --> 0:18:08.680
<v Speaker 2>it was set up for soccer, and I had never

0:18:08.760 --> 0:18:11.640
<v Speaker 2>I didn't even understand that thirty thousand people could get

0:18:11.640 --> 0:18:14.399
<v Speaker 2>in this venue. And so it was so much energy

0:18:15.119 --> 0:18:19.080
<v Speaker 2>and so much security, security that I had never seen before,

0:18:19.680 --> 0:18:25.560
<v Speaker 2>scary security. So it was it was an interesting night.

0:18:27.920 --> 0:18:30.400
<v Speaker 2>I didn't found out until later that there had been

0:18:31.040 --> 0:18:34.360
<v Speaker 2>a bomb threat and that's why I was delayed. Uh

0:18:34.960 --> 0:18:38.959
<v Speaker 2>So it was it was deleted somewhat couple of hours.

0:18:39.000 --> 0:18:40.600
<v Speaker 2>So it was a long night.

0:18:41.760 --> 0:18:44.640
<v Speaker 1>Oh man, Oh I didn't. I hadn't heard that. Well

0:18:44.720 --> 0:18:47.440
<v Speaker 1>for you, I mean, I know you recently you have

0:18:47.560 --> 0:18:52.240
<v Speaker 1>been doing some speaking engagements and have been sharing I mean, obviously,

0:18:52.400 --> 0:18:57.280
<v Speaker 1>you developed, you produced, you managed one of the most

0:18:57.520 --> 0:19:01.719
<v Speaker 1>iconic groups in his story of music and one that

0:19:01.800 --> 0:19:04.679
<v Speaker 1>means so much to me as a little girl growing

0:19:04.760 --> 0:19:08.280
<v Speaker 1>up in the nineties and early two thousands. But the

0:19:08.359 --> 0:19:10.359
<v Speaker 1>business behind that, I know you've been talking a bit

0:19:10.400 --> 0:19:13.480
<v Speaker 1>about the branding of you know, a group like Destiny's

0:19:13.560 --> 0:19:17.600
<v Speaker 1>Child and then to Beyonce, And I saw this graphic

0:19:17.640 --> 0:19:20.840
<v Speaker 1>where there are all these different, you know, elements of

0:19:20.880 --> 0:19:24.439
<v Speaker 1>building the brand of Beyonce and Destiny's Child from like

0:19:24.600 --> 0:19:29.760
<v Speaker 1>marketing and worldwide engagement and global engagement. Did politics ever

0:19:29.880 --> 0:19:33.679
<v Speaker 1>come up? I you know, seeing Beyonce now sort of

0:19:33.720 --> 0:19:39.000
<v Speaker 1>take the stage with with Kelly and support Harris for you, like,

0:19:39.119 --> 0:19:42.120
<v Speaker 1>is that something that you would encourage as a manager

0:19:42.160 --> 0:19:45.000
<v Speaker 1>for someone who's maybe not necessarily seen to be in that,

0:19:45.560 --> 0:19:48.120
<v Speaker 1>you know, On the political side of things.

0:19:48.160 --> 0:19:54.200
<v Speaker 2>Well, politics is in business, Mandy, not the politics of government,

0:19:54.720 --> 0:19:58.320
<v Speaker 2>but the politics of relationships and how decisions are made

0:20:00.119 --> 0:20:06.360
<v Speaker 2>certainly follow the same concept. There are politics in business

0:20:06.480 --> 0:20:11.480
<v Speaker 2>that you have to build those proper relationships with. That's

0:20:11.520 --> 0:20:15.760
<v Speaker 2>why it becomes very important relationship building. So there is

0:20:15.760 --> 0:20:22.240
<v Speaker 2>a similarity there. No, I don't get that involved today

0:20:23.200 --> 0:20:27.159
<v Speaker 2>in the governmental politics. I did when I was younger,

0:20:28.880 --> 0:20:35.880
<v Speaker 2>much younger in Alabama and demonstrating and desegregating. I never

0:20:35.960 --> 0:20:38.960
<v Speaker 2>went to a black school, Mandy, and I'm seventy two

0:20:39.040 --> 0:20:42.440
<v Speaker 2>years old until I was a junior in college. So

0:20:43.280 --> 0:20:47.200
<v Speaker 2>my mother went to high school in Cretit King and Marion, Alabama,

0:20:47.600 --> 0:20:51.400
<v Speaker 2>and when she moved to Gaston, Alabama. My mom she

0:20:51.600 --> 0:20:57.160
<v Speaker 2>was ferocious in the movement, and so I integrated elementary, Junior, High,

0:20:57.240 --> 0:21:01.720
<v Speaker 2>High School, University of Tennessee at Chattanoogood. So from the

0:21:02.080 --> 0:21:06.359
<v Speaker 2>that regard guards, I was speaking last night to a

0:21:06.400 --> 0:21:09.800
<v Speaker 2>group of young people. You know, I've been beaten, spit on,

0:21:09.920 --> 0:21:14.199
<v Speaker 2>electric prodded, all the things that young people today have

0:21:14.440 --> 0:21:18.040
<v Speaker 2>no clue of what a colored and white water fountain

0:21:18.119 --> 0:21:21.000
<v Speaker 2>looks like, or bathroom that we had to go to.

0:21:22.040 --> 0:21:25.920
<v Speaker 2>And really, because of that, because the lack of history,

0:21:26.440 --> 0:21:30.520
<v Speaker 2>don't have the appreciation of how important it is to vote.

0:21:30.320 --> 0:21:33.879
<v Speaker 1>And what the stakes are. You know. One of the

0:21:33.880 --> 0:21:36.359
<v Speaker 1>things that I was grappling with what to say to

0:21:36.400 --> 0:21:38.480
<v Speaker 1>the Brown Ambition audience as toally, I ended up coming

0:21:38.480 --> 0:21:41.480
<v Speaker 1>on at like four in the morning and basically saying

0:21:41.520 --> 0:21:43.320
<v Speaker 1>what was on my heart. But one of the things

0:21:43.359 --> 0:21:47.879
<v Speaker 1>I thought about was how my generation was given this

0:21:48.720 --> 0:21:53.159
<v Speaker 1>impression that your generation, the ones who came before, is

0:21:53.200 --> 0:21:56.840
<v Speaker 1>the Mlks, John Lewis is the Shirley Chisholms, that they

0:21:56.920 --> 0:22:01.800
<v Speaker 1>had done so much fighting and that they had one period,

0:22:02.160 --> 0:22:05.520
<v Speaker 1>you know, and I think what we're in now, and

0:22:05.720 --> 0:22:07.680
<v Speaker 1>I mean, I'd love to hear your thoughts on this too,

0:22:07.680 --> 0:22:11.280
<v Speaker 1>but it sounds like this unlearning of the fact that

0:22:11.320 --> 0:22:13.920
<v Speaker 1>this is not We can't take it for granted. It's

0:22:13.920 --> 0:22:15.960
<v Speaker 1>not done. The fight is so not done. In fact,

0:22:15.960 --> 0:22:19.920
<v Speaker 1>it maybe starting, you know, from further behind in many

0:22:19.960 --> 0:22:22.479
<v Speaker 1>ways and like where we thought it was, and that

0:22:23.160 --> 0:22:27.639
<v Speaker 1>has rocked some people's worlds and terrified them in a

0:22:27.640 --> 0:22:29.840
<v Speaker 1>way that doesn't seem to be terrifying you, because of

0:22:29.920 --> 0:22:35.560
<v Speaker 1>course you seem to have experienced, you know, that level

0:22:35.640 --> 0:22:39.600
<v Speaker 1>of social unrest and unjust and where things aren't fair,

0:22:40.200 --> 0:22:42.720
<v Speaker 1>things don't work out for the home team all the time.

0:22:43.520 --> 0:22:48.520
<v Speaker 2>Yeah, life is not fair in my opinion, So I

0:22:48.880 --> 0:22:53.280
<v Speaker 2>seldom used that word was it fair or not? Was

0:22:53.320 --> 0:22:57.680
<v Speaker 2>it injustice? You know, I used those type of of

0:22:58.240 --> 0:23:03.040
<v Speaker 2>of scenarios. But you know, so I just think that also,

0:23:03.920 --> 0:23:08.360
<v Speaker 2>we've made a lot of progress as black people, and

0:23:08.400 --> 0:23:12.760
<v Speaker 2>we can never forget that. And I think sometimes we

0:23:12.880 --> 0:23:19.320
<v Speaker 2>forget just the population of America. We are only thirty

0:23:19.359 --> 0:23:25.320
<v Speaker 2>eight million people. There's two hundred million white people, and

0:23:25.359 --> 0:23:28.280
<v Speaker 2>to have done all the things we've done with such

0:23:28.359 --> 0:23:33.400
<v Speaker 2>small numbers is absolutely amazing. And I think we lose

0:23:33.440 --> 0:23:39.199
<v Speaker 2>sight on that. Sometimes we lose sight on what a

0:23:39.359 --> 0:23:43.680
<v Speaker 2>small number of people have accomplished with a majority number

0:23:43.680 --> 0:23:47.920
<v Speaker 2>of people. And so I have hope. I help hope

0:23:47.960 --> 0:23:53.840
<v Speaker 2>in your generation. This election showed us a lot of

0:23:53.920 --> 0:24:00.520
<v Speaker 2>data one being educated versus those that aren't educated, and

0:24:00.800 --> 0:24:05.280
<v Speaker 2>how the thought process. You know, you can easily fool

0:24:05.400 --> 0:24:10.639
<v Speaker 2>someone who's not knowledgeable. If you don't understand how a

0:24:10.800 --> 0:24:14.800
<v Speaker 2>car operates, then you can tell mechanic can tell you anything,

0:24:15.320 --> 0:24:19.639
<v Speaker 2>and you'll buy into it that you need a new radiator, okay,

0:24:20.400 --> 0:24:24.879
<v Speaker 2>you need a new battery, okay, because you're not knowledgeable.

0:24:25.960 --> 0:24:31.200
<v Speaker 2>And that's what happens. Is why I really press about knowledge.

0:24:32.200 --> 0:24:38.400
<v Speaker 2>I use the word knowledge rather than education because knowledge

0:24:38.480 --> 0:24:42.320
<v Speaker 2>is to me more important having the knowledge of something,

0:24:42.680 --> 0:24:45.200
<v Speaker 2>because you have the Bolls smarts of something. I'm a

0:24:45.240 --> 0:24:49.639
<v Speaker 2>college professor. I'm saying this doesn't necessarily give you to

0:24:49.840 --> 0:24:53.040
<v Speaker 2>give you the knowledge that you need. That's where I

0:24:53.080 --> 0:24:56.960
<v Speaker 2>would give hope, because we've come a long way, and

0:24:57.200 --> 0:25:00.840
<v Speaker 2>I would want her to understand again why it is

0:25:00.880 --> 0:25:04.720
<v Speaker 2>important to vote. Why is it is it important to

0:25:04.800 --> 0:25:11.120
<v Speaker 2>build relationships? Why is it to understand different cultures, how

0:25:11.160 --> 0:25:16.160
<v Speaker 2>they think, how they operate, it's important to understand that

0:25:16.200 --> 0:25:20.600
<v Speaker 2>we're all different. Cultures are different, how they decision making

0:25:20.920 --> 0:25:25.800
<v Speaker 2>is different, how they build relationships are different. Uh And,

0:25:25.800 --> 0:25:28.679
<v Speaker 2>and people that are successful they understand that.

0:25:28.880 --> 0:25:30.600
<v Speaker 1>Talk to me a little bit more. I'm just curious

0:25:30.640 --> 0:25:33.120
<v Speaker 1>about that knowledge versus education.

0:25:34.640 --> 0:25:39.119
<v Speaker 2>Uh And. And to give an example, if a professor

0:25:39.720 --> 0:25:45.040
<v Speaker 2>taught entrepreneurship out of the textbook and had never been

0:25:45.080 --> 0:25:52.600
<v Speaker 2>an entrepreneur, I take offense because he or she would

0:25:52.600 --> 0:25:57.840
<v Speaker 2>not have the knowledge of what it means in the

0:25:58.119 --> 0:26:01.159
<v Speaker 2>day to day of what an entrepre entrepreneur has to

0:26:01.240 --> 0:26:05.679
<v Speaker 2>go through that's not in the book, the mental aspect

0:26:05.840 --> 0:26:13.000
<v Speaker 2>of it, the importance of understanding the financial aspect of it,

0:26:13.280 --> 0:26:16.159
<v Speaker 2>and what we as Blacks have to go through to

0:26:16.280 --> 0:26:21.720
<v Speaker 2>run a business versus our counterparts. Because that's an example. Yes,

0:26:21.880 --> 0:26:26.040
<v Speaker 2>you could get a take the course from someone who

0:26:26.160 --> 0:26:28.879
<v Speaker 2>taught it that never has been an entrepreneur, and I

0:26:28.920 --> 0:26:32.840
<v Speaker 2>guarantee you that course will be totally different from someone

0:26:32.880 --> 0:26:37.560
<v Speaker 2>who's an entrepreneur that teaches the course. First of all,

0:26:38.280 --> 0:26:40.800
<v Speaker 2>for me, I throw half of that stuff out the

0:26:40.840 --> 0:26:46.239
<v Speaker 2>window because it's not applicable. It's just textbook filling up

0:26:46.320 --> 0:26:48.920
<v Speaker 2>pages in a book that's never going to be used.

0:26:50.680 --> 0:26:52.840
<v Speaker 1>What are the things that you were like, we're skipping

0:26:52.840 --> 0:26:53.560
<v Speaker 1>that chapter.

0:26:53.800 --> 0:26:57.360
<v Speaker 2>Because that's the knowledge I have. Yeah, I'm on call

0:26:57.520 --> 0:27:01.399
<v Speaker 2>in what's very important going to move the needle for

0:27:01.520 --> 0:27:02.719
<v Speaker 2>you as an entrepreneur?

0:27:03.840 --> 0:27:05.800
<v Speaker 1>What is that I'm an entrepreneur?

0:27:06.600 --> 0:27:08.800
<v Speaker 2>Well, I mean I'm not going to get into teaching

0:27:08.840 --> 0:27:10.320
<v Speaker 2>the class with you.

0:27:10.359 --> 0:27:14.159
<v Speaker 1>No, I'm curious, but like no, no, I obviously absolutely

0:27:15.040 --> 0:27:16.960
<v Speaker 1>let me know. I'll sign up. I'll go to London

0:27:16.960 --> 0:27:19.679
<v Speaker 1>whatever school you're teaching getting get a proper course. But

0:27:19.800 --> 0:27:24.680
<v Speaker 1>I'm just curious, like high level, I'm very curious to hear,

0:27:24.720 --> 0:27:27.960
<v Speaker 1>like high level, what are the like tenants of entrepreneurship

0:27:28.000 --> 0:27:30.680
<v Speaker 1>that you're like, this is the stuff that's going to

0:27:30.720 --> 0:27:33.159
<v Speaker 1>separate your success from failures for me.

0:27:33.520 --> 0:27:35.360
<v Speaker 2>For me, it's a simple as to who the what,

0:27:35.440 --> 0:27:38.760
<v Speaker 2>the why, the where the who the what the why

0:27:38.880 --> 0:27:42.040
<v Speaker 2>the where? Who's the customer? What is the product? Why

0:27:42.080 --> 0:27:45.040
<v Speaker 2>should my customer buy it? And what is are the

0:27:45.119 --> 0:27:48.959
<v Speaker 2>distribution channels? That's the fundamentals of entrepreneurship. Now I can

0:27:49.040 --> 0:27:52.280
<v Speaker 2>go into the different distribution and how that works. I

0:27:52.320 --> 0:27:55.680
<v Speaker 2>can go into marketing and how that works, but basically

0:27:55.680 --> 0:27:59.280
<v Speaker 2>it's those four elements and when you build out from

0:27:59.520 --> 0:28:07.000
<v Speaker 2>the foundation. Uh. Then you hear some people say, what's

0:28:07.040 --> 0:28:12.480
<v Speaker 2>the word that's used, systemic racism? I use the word

0:28:12.640 --> 0:28:17.960
<v Speaker 2>structural racism. When you build a house, you first build

0:28:17.960 --> 0:28:23.440
<v Speaker 2>a foundation, the structure of it. When you build a business,

0:28:23.480 --> 0:28:26.920
<v Speaker 2>you first build a foundation, the structure of the business.

0:28:27.480 --> 0:28:30.879
<v Speaker 2>Then you go into the systems. Then you go into

0:28:31.000 --> 0:28:33.800
<v Speaker 2>putting in the light system, the heating system, the air

0:28:33.840 --> 0:28:38.720
<v Speaker 2>conditioning systems, and a home. But you first build out

0:28:39.080 --> 0:28:43.320
<v Speaker 2>the foundation of it. I keep like real that that

0:28:43.400 --> 0:28:48.560
<v Speaker 2>has worked for me. I guess coming from Alabama, people

0:28:48.880 --> 0:28:53.960
<v Speaker 2>keep things very simple. Uh. Sometimes we make it more

0:28:54.000 --> 0:28:58.680
<v Speaker 2>difficult than it really is. And there's no need for

0:28:58.720 --> 0:28:59.280
<v Speaker 2>that often.

0:29:00.320 --> 0:29:02.960
<v Speaker 1>I mean, from what I'm hearing, it's for you. Have

0:29:03.040 --> 0:29:06.800
<v Speaker 1>you defined your customer? Have you defined the need that

0:29:06.840 --> 0:29:09.479
<v Speaker 1>they have? Do you know why they would need what

0:29:09.520 --> 0:29:11.320
<v Speaker 1>you want? And do you know how to get it

0:29:11.360 --> 0:29:11.920
<v Speaker 1>to them?

0:29:12.320 --> 0:29:12.560
<v Speaker 2>Yes?

0:29:12.640 --> 0:29:13.560
<v Speaker 1>Am I? How am I doing?

0:29:14.720 --> 0:29:17.320
<v Speaker 2>Who the who? The what the why? To where you

0:29:17.400 --> 0:29:19.360
<v Speaker 2>got to a on that one? Mandy? Oh?

0:29:19.400 --> 0:29:23.719
<v Speaker 1>Thank you? I mean you said that you wouldn't call

0:29:23.760 --> 0:29:27.120
<v Speaker 1>it systemic racism, but structural racism. I mean, we can

0:29:27.200 --> 0:29:30.240
<v Speaker 1>keep it Alabama simple, but tell me more about structural

0:29:30.320 --> 0:29:34.479
<v Speaker 1>racism and it's its role in you know, the in

0:29:34.520 --> 0:29:37.280
<v Speaker 1>the life for a young black entrepreneur, like the people

0:29:37.280 --> 0:29:38.960
<v Speaker 1>who listen to our show who want to start their

0:29:39.000 --> 0:29:43.320
<v Speaker 1>own businesses. Where do you see that potentially causing them issues?

0:29:43.360 --> 0:29:44.520
<v Speaker 1>And then how to overcome that?

0:29:45.560 --> 0:29:50.160
<v Speaker 2>Yeah, I think when I look at straight structural racism,

0:29:50.240 --> 0:29:54.280
<v Speaker 2>it's four pillows to that basic pills. You know, one

0:29:54.440 --> 0:30:00.840
<v Speaker 2>is education and knowledge because if you don't have the

0:30:00.920 --> 0:30:07.320
<v Speaker 2>knowledge then and by the knowledge also allows you to

0:30:08.120 --> 0:30:11.400
<v Speaker 2>get a good job or run a successful business, which

0:30:11.440 --> 0:30:16.880
<v Speaker 2>then allows you to live in a certain neighborhood because

0:30:17.600 --> 0:30:20.400
<v Speaker 2>if you lived in some neighborhoods, then you have I

0:30:20.560 --> 0:30:25.640
<v Speaker 2>then dealt with uh, you know, liquor stores, grocery stores

0:30:25.680 --> 0:30:29.000
<v Speaker 2>on every block, and the culture of that neighborhood. So

0:30:29.800 --> 0:30:34.080
<v Speaker 2>for me, it all starts with knowledge and education which

0:30:34.400 --> 0:30:39.200
<v Speaker 2>allows you to build out and how you live in

0:30:39.240 --> 0:30:43.120
<v Speaker 2>the way that you live. That It's as simple as

0:30:43.120 --> 0:30:48.920
<v Speaker 2>that for me. And because I'm older, you guys don't

0:30:49.040 --> 0:30:54.040
<v Speaker 2>understand that during integration, the only people that really integrated

0:30:54.080 --> 0:30:59.360
<v Speaker 2>were Black people. We integrate it, we allow other cultures

0:30:59.400 --> 0:31:02.720
<v Speaker 2>into our neighborhood. When I grew up Mandy and maybe

0:31:02.720 --> 0:31:06.760
<v Speaker 2>with your grandparents. We had black grocery stores, we had

0:31:06.800 --> 0:31:12.360
<v Speaker 2>black gas stations, we had black nail salons, we we

0:31:12.600 --> 0:31:16.760
<v Speaker 2>had black businesses in our neighborhood. And then we integrated.

0:31:16.840 --> 0:31:21.120
<v Speaker 2>And then we moved out into the suburbs and left

0:31:21.480 --> 0:31:25.800
<v Speaker 2>our core neighborhood behind. And now as we see those

0:31:25.840 --> 0:31:30.080
<v Speaker 2>neighborhood and say, don't look the same. So I always

0:31:30.120 --> 0:31:33.120
<v Speaker 2>think we were the ones who integrated.

0:31:32.600 --> 0:31:38.120
<v Speaker 1>And something was potentially lost in those communities absolutely over

0:31:38.160 --> 0:31:40.920
<v Speaker 1>the same time. Well, how.

0:31:43.680 --> 0:31:46.920
<v Speaker 2>And then social media and then social media doesn't help

0:31:47.000 --> 0:31:52.880
<v Speaker 2>us uh today because we get so much false information

0:31:55.000 --> 0:31:59.360
<v Speaker 2>on social media. It's it's it's sad. It's very sad

0:32:01.320 --> 0:32:07.000
<v Speaker 2>that our younger generation have to endure uh social media

0:32:07.320 --> 0:32:12.680
<v Speaker 2>and and and some not understanding that what they're reading

0:32:13.040 --> 0:32:18.800
<v Speaker 2>is not even truth and actually believing it. Uh. Social

0:32:18.840 --> 0:32:21.640
<v Speaker 2>media has done a lot of damage in my my

0:32:22.040 --> 0:32:24.120
<v Speaker 2>uh my thoughts.

0:32:25.400 --> 0:32:26.880
<v Speaker 1>Do you think it's a necessary evil?

0:32:27.000 --> 0:32:32.600
<v Speaker 2>I use social media for marketing. I just don't have

0:32:32.640 --> 0:32:39.280
<v Speaker 2>a desire a concern to want to communicate with someone

0:32:39.440 --> 0:32:45.040
<v Speaker 2>that I really or get angry or upset with someone's

0:32:45.120 --> 0:32:47.960
<v Speaker 2>comment that I don't even know. For all I know,

0:32:48.040 --> 0:32:50.520
<v Speaker 2>they could be a ten year old and here I

0:32:50.560 --> 0:32:54.880
<v Speaker 2>am getting upset because I read something you know, and

0:32:55.920 --> 0:32:59.840
<v Speaker 2>so I don't. I don't. LinkedIn is where I live

0:32:59.880 --> 0:33:00.959
<v Speaker 2>on social media.

0:33:01.440 --> 0:33:05.120
<v Speaker 1>Oh love a LinkedIn profile as.

0:33:05.120 --> 0:33:11.040
<v Speaker 2>Because that's where business people live, There's where educated, knowledgeable

0:33:11.080 --> 0:33:15.920
<v Speaker 2>people live, and that's where I live. I live on LinkedIn.

0:33:16.360 --> 0:33:20.560
<v Speaker 2>Well as a company, we do other social medias, but

0:33:20.640 --> 0:33:21.640
<v Speaker 2>I don't get involved.

0:33:21.960 --> 0:33:28.680
<v Speaker 1>Well it helps to have that buffer, right, Yeah, So

0:33:28.720 --> 0:33:31.800
<v Speaker 1>tell can you? Would you mind talking about the business now?

0:33:31.920 --> 0:33:35.720
<v Speaker 1>I mean what is it? Because yeah, I, like you said,

0:33:35.800 --> 0:33:37.720
<v Speaker 1>many people may not know that you are a professor

0:33:37.760 --> 0:33:39.920
<v Speaker 1>and you're doing these speaking engagements. But what's your How

0:33:40.000 --> 0:33:42.720
<v Speaker 1>has your business structure? Your business strategy is sort of

0:33:42.800 --> 0:33:45.160
<v Speaker 1>changed over the last couple of decades.

0:33:46.440 --> 0:33:48.880
<v Speaker 2>Well for me, and I say this with a lot

0:33:48.920 --> 0:33:54.400
<v Speaker 2>of gratitude, you talked about building Destiny Child to the

0:33:54.520 --> 0:33:57.480
<v Speaker 2>number one female group in the history of music, and

0:33:57.600 --> 0:34:01.040
<v Speaker 2>Beyonce is a number one female are in it? Uh?

0:34:02.320 --> 0:34:07.800
<v Speaker 2>And and in growing that business, you understand the music

0:34:07.880 --> 0:34:14.840
<v Speaker 2>industry is about intellectual property building IP, and when you

0:34:15.000 --> 0:34:21.040
<v Speaker 2>build IP, it allows you and perpetuity to help income.

0:34:22.200 --> 0:34:27.640
<v Speaker 2>So fortunately, thirty five years later, when I look at

0:34:28.040 --> 0:34:35.280
<v Speaker 2>my business. Three fourths of it is mailbox money, simply

0:34:35.400 --> 0:34:42.480
<v Speaker 2>going to the mailbox every quarter, every semi annuals.

0:34:42.800 --> 0:34:51.600
<v Speaker 1>That residuals. That's playing boot Delicious and it's like, correct, correct,

0:34:51.840 --> 0:34:58.120
<v Speaker 1>Well you're welcome because all those Survivor plays yesterday for med.

0:34:57.600 --> 0:35:00.120
<v Speaker 2>You have you ever looked at the liner notes? So

0:35:00.160 --> 0:35:01.080
<v Speaker 2>who wrote Survivor?

0:35:01.320 --> 0:35:03.440
<v Speaker 1>I mean maybe once upon a time, but you know

0:35:03.480 --> 0:35:04.640
<v Speaker 1>what notes.

0:35:05.000 --> 0:35:08.760
<v Speaker 2>You've got a computer, just google the writers of Survivor

0:35:09.200 --> 0:35:12.640
<v Speaker 2>and tell you audience, It'll only take you thirty seconds

0:35:12.680 --> 0:35:14.800
<v Speaker 2>to do that, because you're good on your computer.

0:35:15.320 --> 0:35:20.720
<v Speaker 1>I'm so good, okay, Survivor. I'm like, who reads liner

0:35:20.760 --> 0:35:22.920
<v Speaker 1>credits anymore? And you don't even have a physical album

0:35:22.920 --> 0:35:23.560
<v Speaker 1>to look at now.

0:35:23.600 --> 0:35:27.799
<v Speaker 2>People that movedone in England read line of credit. Japanese

0:35:27.880 --> 0:35:33.680
<v Speaker 2>culture reads line of credits.

0:35:32.680 --> 0:35:37.960
<v Speaker 1>Composed by Matthew Knows, Beyonce and Anthony Dent. Is that correct?

0:35:38.360 --> 0:35:39.280
<v Speaker 2>That is correct?

0:35:39.440 --> 0:35:41.640
<v Speaker 1>That's your whole like that's some that's your whole nest

0:35:41.640 --> 0:35:42.520
<v Speaker 1>egg right there.

0:35:45.760 --> 0:35:49.680
<v Speaker 2>Of blessed. I've written some number of songs in my career.

0:35:50.400 --> 0:35:53.000
<v Speaker 1>Uh wait, wait, what lyric did you come up with?

0:35:53.400 --> 0:35:57.000
<v Speaker 2>I came up with the melody more so than the lyrics,

0:35:57.719 --> 0:36:01.640
<v Speaker 2>which quite frankly, that's actually me humming on the song

0:36:03.080 --> 0:36:07.319
<v Speaker 2>and saying what are used to? What? What?

0:36:08.440 --> 0:36:15.680
<v Speaker 1>M That's actually me really Okay, mister Knowle is a

0:36:15.760 --> 0:36:16.520
<v Speaker 1>singer too.

0:36:16.520 --> 0:36:19.520
<v Speaker 2>So I'm not a sound.

0:36:19.960 --> 0:36:24.200
<v Speaker 1>You don't want to like, nothing, you want to like contribute? Okay.

0:36:24.239 --> 0:36:26.680
<v Speaker 1>How many other songs are you secretly backing vocals on?

0:36:27.600 --> 0:36:30.920
<v Speaker 2>Well, most people don't realize that. At music World Gospel,

0:36:31.680 --> 0:36:34.040
<v Speaker 2>we built a number one gospel label in the world

0:36:34.080 --> 0:36:40.600
<v Speaker 2>with Leandrew Johnson, Trinity five seven, Brian Courtney Wilson. So

0:36:40.920 --> 0:36:44.920
<v Speaker 2>everybody's focus have always been on Destiny Shall and Beyonce

0:36:45.120 --> 0:36:52.600
<v Speaker 2>and Solange and Kelly Michelle, but us, but quietly I've

0:36:52.640 --> 0:36:57.759
<v Speaker 2>done more outside of that in the music industry, you know,

0:36:57.880 --> 0:37:01.120
<v Speaker 2>building that number one. Had had a country label compadre

0:37:02.440 --> 0:37:06.319
<v Speaker 2>for years, for almost fifteen years country label. At the

0:37:06.400 --> 0:37:12.040
<v Speaker 2>opportunity with Music World Sanctuary record label to do Last

0:37:12.160 --> 0:37:16.120
<v Speaker 2>Earth Wind and Fire Song with Maurice, I did see

0:37:16.920 --> 0:37:20.600
<v Speaker 2>Sha Ka Khan and in London Symphony Cool and Nick Gang,

0:37:21.600 --> 0:37:27.560
<v Speaker 2>last two Old Jay's records, Sunshine and his Soon. I

0:37:27.600 --> 0:37:31.120
<v Speaker 2>can go on and on, but that stays on the

0:37:31.239 --> 0:37:34.279
<v Speaker 2>radar and I'm good with that because I like being

0:37:34.360 --> 0:37:38.759
<v Speaker 2>under the radar. It's a good thing sometimes being under

0:37:38.760 --> 0:37:39.240
<v Speaker 2>the radar.

0:37:40.520 --> 0:37:42.920
<v Speaker 1>I mean, you're known as the mastermind of like the

0:37:43.040 --> 0:37:45.880
<v Speaker 1>number one girl group, like you said.

0:37:44.680 --> 0:37:48.400
<v Speaker 2>But you have to understand that for twenty years I

0:37:48.480 --> 0:37:53.000
<v Speaker 2>managed Beyonce. So why am I not known as the

0:37:53.000 --> 0:37:54.720
<v Speaker 2>mastermind behind Beyonce?

0:37:55.000 --> 0:37:56.719
<v Speaker 1>Is that something that you want to be known?

0:37:57.280 --> 0:38:00.279
<v Speaker 2>No, it's just a question. If I'm the master mine

0:38:00.320 --> 0:38:04.040
<v Speaker 2>of Destiny Shaw, wouldn't I be the mastermind of Beyonce.

0:38:04.280 --> 0:38:08.759
<v Speaker 2>I didn't stop managing her to twenty twelve and she

0:38:08.920 --> 0:38:12.480
<v Speaker 2>started in nineteen ninety two. That would be twenty years.

0:38:13.800 --> 0:38:14.080
<v Speaker 1>Yeah.

0:38:15.000 --> 0:38:19.160
<v Speaker 2>Would that when wouldn't I have architect her career just

0:38:19.239 --> 0:38:22.960
<v Speaker 2>like that architect Destiny Shall career? Would that be a

0:38:23.040 --> 0:38:26.799
<v Speaker 2>Beyonce if there was not a Destiny Shaw? Was that

0:38:26.920 --> 0:38:31.120
<v Speaker 2>a strategy? I want you won't want to answer that question?

0:38:32.040 --> 0:38:38.120
<v Speaker 1>Well, the Jackson five, Michael Jackson, there's so many examples

0:38:38.200 --> 0:38:42.839
<v Speaker 1>of the group being the launch pad for the you know,

0:38:42.960 --> 0:38:45.520
<v Speaker 1>an individual star to come out of the Supremes.

0:38:45.840 --> 0:38:47.920
<v Speaker 2>You ever heard that girl group Supremes?

0:38:48.440 --> 0:38:48.920
<v Speaker 1>Of course?

0:38:49.680 --> 0:38:52.040
<v Speaker 2>Yeah, that boy.

0:38:53.560 --> 0:38:56.279
<v Speaker 1>I was trying not to say justin Timberlake, I got

0:38:56.320 --> 0:38:58.560
<v Speaker 1>stuck on that. I'm like, damn it, who want to

0:38:58.560 --> 0:38:59.200
<v Speaker 1>say the size?

0:38:59.320 --> 0:39:04.600
<v Speaker 2>Just there you go.

0:39:04.680 --> 0:39:06.960
<v Speaker 1>Diana Ross was the Supremes And then I panicked because

0:39:06.960 --> 0:39:08.880
<v Speaker 1>I couldn't think of the lead singer of the Supremes was,

0:39:08.920 --> 0:39:10.160
<v Speaker 1>and I was like, damn it, I should know this

0:39:10.200 --> 0:39:11.160
<v Speaker 1>as Diana Ross.

0:39:12.040 --> 0:39:17.520
<v Speaker 2>Mister Knowles, you have such a great spirit. Mandy, Oh,

0:39:17.680 --> 0:39:18.640
<v Speaker 2>thank you very much.

0:39:19.960 --> 0:39:21.960
<v Speaker 1>I mean you are Beyonce's I mean like you were

0:39:22.000 --> 0:39:27.000
<v Speaker 1>Beyonce's dad. I don't understand what that even must feel

0:39:27.040 --> 0:39:30.760
<v Speaker 1>like for you. I mean, she is so huge now,

0:39:31.040 --> 0:39:33.040
<v Speaker 1>but she's still a human, She's still your baby girl.

0:39:34.000 --> 0:39:38.759
<v Speaker 2>Well that's what I really enjoy today because there was

0:39:38.800 --> 0:39:42.240
<v Speaker 2>a time it was it was extremely difficult to manage

0:39:42.280 --> 0:39:47.640
<v Speaker 2>your kids, and there was a time that I was

0:39:47.760 --> 0:39:53.520
<v Speaker 2>more her manager than her dad. And now I'm one

0:39:53.600 --> 0:39:57.239
<v Speaker 2>hundred percent her dad, and I love that.

0:39:58.920 --> 0:40:01.040
<v Speaker 1>Make some good memories, Like it doesn't have to because

0:40:01.040 --> 0:40:02.640
<v Speaker 1>I'm in New York now, so it's like I don't

0:40:02.680 --> 0:40:04.879
<v Speaker 1>want to have to just fly down for the emergency.

0:40:05.000 --> 0:40:07.839
<v Speaker 1>And the last memories I have of him are being

0:40:07.880 --> 0:40:11.600
<v Speaker 1>really sick. And you know, what are you and Beyonce

0:40:11.719 --> 0:40:13.480
<v Speaker 1>do if you're just like dad and Beyonce, What do

0:40:13.520 --> 0:40:14.719
<v Speaker 1>you in so Lauge? What do you guys?

0:40:14.719 --> 0:40:19.880
<v Speaker 2>Do you just hang out at the house? Nothing? Nothing,

0:40:20.239 --> 0:40:26.480
<v Speaker 2>you know, elaborate, just simple things that normal people do,

0:40:27.000 --> 0:40:30.840
<v Speaker 2>you know, just hang out and have fun and talk

0:40:30.960 --> 0:40:32.080
<v Speaker 2>and laugh and eat.

0:40:33.840 --> 0:40:35.520
<v Speaker 1>Do they ask you? Do you ask them to fix

0:40:35.560 --> 0:40:37.520
<v Speaker 1>things on your phone? Like my dad does all the time?

0:40:37.600 --> 0:40:38.279
<v Speaker 1>What are you like?

0:40:38.840 --> 0:40:41.280
<v Speaker 2>I'm not why. I don't normally. I know my bones

0:40:41.719 --> 0:40:44.520
<v Speaker 2>pretty much fixed by the time I get to them.

0:40:45.000 --> 0:40:46.719
<v Speaker 1>Do you send them a lot of YouTube links about

0:40:46.719 --> 0:40:47.720
<v Speaker 1>conspiracy theories?

0:40:48.360 --> 0:40:51.880
<v Speaker 2>No, we text a lot. We text a lot. I

0:40:51.880 --> 0:40:56.080
<v Speaker 2>don't send them any negativity. It's all positive stuff. I

0:40:56.120 --> 0:41:00.839
<v Speaker 2>don't out that much about the industry. Just the other

0:41:00.960 --> 0:41:05.040
<v Speaker 2>day Beyonce called me for my opinion on a business matter.

0:41:05.120 --> 0:41:08.040
<v Speaker 2>But we don't do a lot of that. It's more

0:41:08.960 --> 0:41:15.040
<v Speaker 2>just dad stuff. How are you health wise? I'm asking

0:41:15.080 --> 0:41:19.799
<v Speaker 2>her and she's asking me, and how is life? We

0:41:19.880 --> 0:41:23.399
<v Speaker 2>don't get into the business conversation hardly at all.

0:41:23.480 --> 0:41:26.279
<v Speaker 1>How long did that transition take? Was it difficult? I

0:41:26.280 --> 0:41:27.239
<v Speaker 1>imagine it might have been.

0:41:27.480 --> 0:41:33.560
<v Speaker 2>Well, it always is difficult. But the wonderful thing is

0:41:35.000 --> 0:41:38.680
<v Speaker 2>Beyonce never got another manager after me and I hope

0:41:38.800 --> 0:41:42.920
<v Speaker 2>that is because I prepared her for the industry that

0:41:43.000 --> 0:41:47.880
<v Speaker 2>she didn't need another manager. I hope that I prepared

0:41:47.920 --> 0:41:53.440
<v Speaker 2>her to be fourth generation because I'm third generation entrepreneur,

0:41:53.640 --> 0:41:57.000
<v Speaker 2>and I'm very proud of These are the things that

0:41:57.480 --> 0:42:03.759
<v Speaker 2>consumers and fans and they don't really think through and

0:42:03.960 --> 0:42:07.719
<v Speaker 2>understand it because most people would have gotten another manager.

0:42:08.800 --> 0:42:12.839
<v Speaker 2>She did. She started a company. How about that?

0:42:12.960 --> 0:42:17.360
<v Speaker 1>And do you think, oh, go ahead, No, I'm.

0:42:17.160 --> 0:42:19.000
<v Speaker 2>Just so proud I am of that's good to see.

0:42:19.000 --> 0:42:21.439
<v Speaker 1>How proud I mean. I don't even obviously I don't

0:42:21.440 --> 0:42:25.319
<v Speaker 1>know her, but I have. I have been led to

0:42:25.360 --> 0:42:28.560
<v Speaker 1>believe that you don't have like a lot of legitimacy

0:42:28.640 --> 0:42:31.040
<v Speaker 1>until you have an agent or a manager in that

0:42:31.640 --> 0:42:34.360
<v Speaker 1>And I mentioned to you, I do negotiation coaching. I

0:42:34.480 --> 0:42:38.799
<v Speaker 1>just had a manager, I'm sorry, an agent and I

0:42:38.920 --> 0:42:41.080
<v Speaker 1>and who hadn't been responding for days and days, and

0:42:41.160 --> 0:42:43.600
<v Speaker 1>I'm doing the conversation, and I'm like, why do I

0:42:43.640 --> 0:42:48.440
<v Speaker 1>think I need this? I don't. Actually, it's very empowering

0:42:48.480 --> 0:42:51.719
<v Speaker 1>when you start to trust yourself to handle a conversation

0:42:52.160 --> 0:42:53.920
<v Speaker 1>and trust in your own and so I feel like

0:42:56.480 --> 0:43:00.359
<v Speaker 1>it's on doubt, it's on it's you know without doubt

0:43:00.440 --> 0:43:06.239
<v Speaker 1>that the reason, you know, Beyonce was able to start

0:43:06.280 --> 0:43:08.640
<v Speaker 1>her own company and move forward with that confidence was

0:43:08.680 --> 0:43:12.440
<v Speaker 1>because at some point you must have instilled in her

0:43:12.560 --> 0:43:15.200
<v Speaker 1>a lot of knowledge where she felt like, I got this.

0:43:15.640 --> 0:43:19.880
<v Speaker 1>I have been to the mister Knowles School of Business

0:43:19.920 --> 0:43:23.440
<v Speaker 1>and Entertainment business And how does that make you feel?

0:43:23.640 --> 0:43:27.960
<v Speaker 2>Yeah? Well, I said, it's a beautiful, wonderful filling. And

0:43:28.040 --> 0:43:30.399
<v Speaker 2>the same with Solange. I mean, so I just don't

0:43:30.480 --> 0:43:36.399
<v Speaker 2>have a manager. She runs her own company. They grew

0:43:36.520 --> 0:43:39.520
<v Speaker 2>up like I grew up. I grew up with parents

0:43:39.520 --> 0:43:44.880
<v Speaker 2>that were entrepreneurs. You know, in the summers in Alabama,

0:43:44.960 --> 0:43:49.080
<v Speaker 2>you go down to your grandparents, and my grandfather on

0:43:50.360 --> 0:43:54.520
<v Speaker 2>three hundred acres of land and would lease out some

0:43:54.640 --> 0:43:57.319
<v Speaker 2>of that land to the paper mill. And he was

0:43:57.360 --> 0:44:02.919
<v Speaker 2>a farmer. Just to come Celtic. My grandfather with lis

0:44:02.960 --> 0:44:05.520
<v Speaker 2>out one hundred acres of land, get paid for it,

0:44:05.880 --> 0:44:08.640
<v Speaker 2>and then go behind them and farm. In other words,

0:44:08.719 --> 0:44:13.520
<v Speaker 2>they paid him so that he could bar and then

0:44:13.560 --> 0:44:17.839
<v Speaker 2>he was a regional moonshine distributor. Thus, Sir Davis, that's

0:44:17.880 --> 0:44:18.680
<v Speaker 2>my grandfather.

0:44:19.239 --> 0:44:21.880
<v Speaker 1>I'm gonna say, how how does that feel?

0:44:22.760 --> 0:44:25.760
<v Speaker 2>So what I'm saying is is that we've all lived

0:44:25.800 --> 0:44:31.880
<v Speaker 2>in an entrepreneurial environment. Third generation, myself, fourth generation. Now,

0:44:32.320 --> 0:44:38.960
<v Speaker 2>my grandson Jules starts out a top model. He's done

0:44:39.160 --> 0:44:44.560
<v Speaker 2>versace everybody. He runs his own business with his mom,

0:44:45.600 --> 0:44:48.840
<v Speaker 2>and one day she would give him his wings and

0:44:49.000 --> 0:44:53.000
<v Speaker 2>he'll flop out of the legacy of our film.

0:44:53.080 --> 0:44:57.040
<v Speaker 1>I mean the generation. I won't be long before Blue

0:44:57.040 --> 0:44:58.960
<v Speaker 1>Ivy has I mean, does she already have an LLC?

0:44:59.120 --> 0:45:01.600
<v Speaker 1>I'd be surprised if not. She got song credits and

0:45:01.640 --> 0:45:08.560
<v Speaker 1>Grammy's right, yeah, what Yeah, I got to ask you,

0:45:08.640 --> 0:45:11.719
<v Speaker 1>as a granddaddy, like, what's it like? What's that relationship

0:45:11.840 --> 0:45:13.440
<v Speaker 1>like with Blue and the little ones?

0:45:15.320 --> 0:45:18.719
<v Speaker 2>People get that wrong. First of all, I'm a guy

0:45:19.000 --> 0:45:26.800
<v Speaker 2>and guy, and when kids are two, three, four, most

0:45:26.880 --> 0:45:31.279
<v Speaker 2>guys aren't as a grandparent, not not as a parent,

0:45:31.320 --> 0:45:34.480
<v Speaker 2>but as a grandparent. With the girls, they don't have

0:45:34.520 --> 0:45:39.279
<v Speaker 2>the same kind of relationship. With the boys. We throw

0:45:39.320 --> 0:45:44.200
<v Speaker 2>them against the wall and throw throw balls and and

0:45:44.360 --> 0:45:47.319
<v Speaker 2>and so it's it's a different relationship when they're young.

0:45:48.120 --> 0:45:52.080
<v Speaker 2>I have a twenty year old grandson. People forget that

0:45:53.480 --> 0:45:57.000
<v Speaker 2>I don't know their jewels. But then my other kids

0:45:57.120 --> 0:46:02.839
<v Speaker 2>are twelve and younger, so who would I gravit take more.

0:46:03.400 --> 0:46:08.360
<v Speaker 2>It would be the sweeny or old grandson. That's just normal.

0:46:09.760 --> 0:46:13.640
<v Speaker 2>And if the other kids get older, then we have

0:46:13.840 --> 0:46:16.759
<v Speaker 2>more to share together. It's only one of me, so

0:46:16.840 --> 0:46:19.799
<v Speaker 2>I can't spread all of me and be a great

0:46:19.880 --> 0:46:25.520
<v Speaker 2>husband and and you know, so I have to you know,

0:46:25.680 --> 0:46:29.319
<v Speaker 2>you have to parcel out how much time you can't? No,

0:46:29.520 --> 0:46:35.720
<v Speaker 2>I mean, love doesn't go away, but the relationship is different.

0:46:35.880 --> 0:46:41.960
<v Speaker 2>And I'm just real about it. You know, people like, uh, Opal,

0:46:43.560 --> 0:46:47.200
<v Speaker 2>she's a good she's a gonna do teenage. She don't

0:46:47.200 --> 0:46:50.120
<v Speaker 2>want to talk to anybody that's grandpa.

0:46:50.280 --> 0:46:53.080
<v Speaker 1>You don't keep some Moather's Originals caramels in your pocket.

0:46:53.200 --> 0:46:55.239
<v Speaker 1>That's just so funny. I mean that's the real shit

0:46:55.320 --> 0:46:57.399
<v Speaker 1>that I love is, you know, the awkwardness of being

0:46:57.400 --> 0:46:59.040
<v Speaker 1>a grandparent and like it's like, what do we do

0:46:59.120 --> 0:47:01.400
<v Speaker 1>with these little kids? But when you go, what are

0:47:01.440 --> 0:47:03.839
<v Speaker 1>you bringing a toy? Is she into Bluie? Are they

0:47:03.880 --> 0:47:05.240
<v Speaker 1>into Peppa Pig?

0:47:05.880 --> 0:47:09.400
<v Speaker 2>So this is a beautiful thing about media. I do

0:47:09.520 --> 0:47:14.080
<v Speaker 2>media training, and nobody puts a gun up to your

0:47:14.120 --> 0:47:16.279
<v Speaker 2>head and say you have to answer questions. I'd rather

0:47:16.320 --> 0:47:18.600
<v Speaker 2>get off the grandkids conversation that's not.

0:47:18.719 --> 0:47:22.480
<v Speaker 1>Oh my God, of course Jesus. So I'm sorry, No,

0:47:24.040 --> 0:47:29.000
<v Speaker 1>he's that Gune. My heart dropped. I'm like, what, oh no,

0:47:29.200 --> 0:47:32.640
<v Speaker 1>that's that's perfectly fine. Well, you mentioned health and I

0:47:32.719 --> 0:47:36.560
<v Speaker 1>know that you have this. You have a really important

0:47:36.560 --> 0:47:39.359
<v Speaker 1>and close to you partnership with twenty three and meters,

0:47:39.400 --> 0:47:42.799
<v Speaker 1>and you have been very vocal about your experience as

0:47:42.800 --> 0:47:45.959
<v Speaker 1>a cancer survivor. So what would you like to say

0:47:46.000 --> 0:47:49.960
<v Speaker 1>about about that initiative and how people can learn more

0:47:50.000 --> 0:47:50.320
<v Speaker 1>about that?

0:47:51.560 --> 0:47:53.839
<v Speaker 2>Well, thank you for bringing it up, because that's dear

0:47:53.920 --> 0:47:54.799
<v Speaker 2>and important to me.

0:47:55.080 --> 0:47:55.560
<v Speaker 1>I h.

0:47:57.800 --> 0:48:01.600
<v Speaker 2>Five years ago, I had a sag white shoes, sheet

0:48:01.640 --> 0:48:05.799
<v Speaker 2>of paper and a red pin and tittens dots on

0:48:05.800 --> 0:48:09.440
<v Speaker 2>a white sheet of paper. That's one night when I

0:48:09.480 --> 0:48:11.960
<v Speaker 2>took my T shirt off, That's what I saw and

0:48:12.000 --> 0:48:16.680
<v Speaker 2>I didn't think anything of it, Mandy. And then the

0:48:16.719 --> 0:48:19.960
<v Speaker 2>next day, same thing, and I asked my wife. I

0:48:20.000 --> 0:48:22.080
<v Speaker 2>was like, did you buy new T shirts? What are

0:48:22.120 --> 0:48:25.240
<v Speaker 2>these dots on my T shirt? She said, that's interesting,

0:48:25.360 --> 0:48:29.920
<v Speaker 2>interesting because on your side of the bed there was

0:48:29.960 --> 0:48:35.520
<v Speaker 2>these drops of blood and let me go back song.

0:48:35.800 --> 0:48:40.200
<v Speaker 2>In nineteen eighty I got a promotion to the medical

0:48:40.200 --> 0:48:43.319
<v Speaker 2>division of Xerox. When we think of Xerox, you think

0:48:43.320 --> 0:48:47.320
<v Speaker 2>of copiers. But they were leading modality for breast cancer

0:48:47.400 --> 0:48:52.080
<v Speaker 2>and zero radiography, and I was fortunate to be their

0:48:52.200 --> 0:48:54.560
<v Speaker 2>number one sales rep in the world. I'm sure that

0:48:54.600 --> 0:48:57.200
<v Speaker 2>doesn't surprise you that I would be their number one

0:48:57.239 --> 0:49:01.120
<v Speaker 2>sales rep in the world. And we trained on male

0:49:01.200 --> 0:49:05.440
<v Speaker 2>breast cancer, so I knew some of the most important

0:49:05.480 --> 0:49:11.560
<v Speaker 2>signs in that discharge. And I called my physician. He

0:49:11.640 --> 0:49:15.360
<v Speaker 2>had never had a man asked for a mammogram. And

0:49:16.160 --> 0:49:21.600
<v Speaker 2>you know, only two percent of men are diagnosed worldwide.

0:49:21.640 --> 0:49:24.480
<v Speaker 2>That's a twenty two thousand men a year diagnosed with

0:49:24.840 --> 0:49:28.759
<v Speaker 2>male breast cancer. And I had surgery a whole bit.

0:49:29.480 --> 0:49:34.360
<v Speaker 2>And then I took a test for genetics and found

0:49:34.360 --> 0:49:37.200
<v Speaker 2>out that I had a genetic variance or you can

0:49:37.280 --> 0:49:42.120
<v Speaker 2>call it a mutation, which means for men with cancer,

0:49:42.480 --> 0:49:46.040
<v Speaker 2>higher risks, not that you're gonna get it, higher rest

0:49:46.719 --> 0:49:51.600
<v Speaker 2>of male breast cancer, prostate cancer, the number one killer

0:49:51.640 --> 0:49:57.880
<v Speaker 2>of black men, and creatic cancer, short life expectancy with that,

0:49:59.239 --> 0:50:07.360
<v Speaker 2>melanoma for women, express cancer, and ovarian cancer. And after

0:50:07.440 --> 0:50:12.000
<v Speaker 2>that point I had I made a lifestyle change because

0:50:12.040 --> 0:50:14.759
<v Speaker 2>I knew if I didn't that I would be at

0:50:14.840 --> 0:50:19.800
<v Speaker 2>higher risks, and I now I also sold MRI units

0:50:19.840 --> 0:50:23.560
<v Speaker 2>first Black in America to sell MRI and CT scatterers.

0:50:24.120 --> 0:50:26.200
<v Speaker 2>And so I get an MRI every year of my

0:50:26.280 --> 0:50:33.439
<v Speaker 2>prostate of my pancres, I constantly be three months get

0:50:33.440 --> 0:50:36.600
<v Speaker 2>a blood test so I could look at my numbers

0:50:36.640 --> 0:50:40.720
<v Speaker 2>with my prostate, and I annually get a mammogram because

0:50:40.840 --> 0:50:44.040
<v Speaker 2>I have information and I have knowledge and I have data.

0:50:45.080 --> 0:50:49.240
<v Speaker 2>I've lost about twenty five pounds. I have another fifteen

0:50:49.320 --> 0:50:56.759
<v Speaker 2>to go because unfortunately cancer hard to disease, love obesity,

0:50:58.360 --> 0:51:01.000
<v Speaker 2>and so that was very word to me to live.

0:51:01.640 --> 0:51:06.919
<v Speaker 2>So I'm losing weight, change my diet. I walked two

0:51:06.960 --> 0:51:12.600
<v Speaker 2>miles every other day. I do all the things with

0:51:12.719 --> 0:51:18.040
<v Speaker 2>a positive spirit. And that's why I joined twenty three

0:51:18.040 --> 0:51:21.480
<v Speaker 2>a meter. Because young people, those of you that are

0:51:21.520 --> 0:51:25.440
<v Speaker 2>listening and viewing in you have an opportunity to get

0:51:25.440 --> 0:51:29.800
<v Speaker 2>a snapshot of your health right now by a simple

0:51:29.960 --> 0:51:34.600
<v Speaker 2>Salava test. Who wouldn't want to do that? Who wouldn't

0:51:34.600 --> 0:51:38.480
<v Speaker 2>want to get a snapshot of their life when it

0:51:38.520 --> 0:51:41.560
<v Speaker 2>could be at fifty or sixty if you live to that,

0:51:43.960 --> 0:51:47.239
<v Speaker 2>And then now you have the information and knowledge, and

0:51:47.280 --> 0:51:51.080
<v Speaker 2>now you can share that with your health professionals, and

0:51:51.800 --> 0:51:56.040
<v Speaker 2>I since nineteen eighty was talking to women about the

0:51:56.080 --> 0:52:00.320
<v Speaker 2>importance of early detection and getting a mammoground. Then you

0:52:00.360 --> 0:52:04.480
<v Speaker 2>can go a step even further and get a genetic test.

0:52:05.440 --> 0:52:09.280
<v Speaker 2>So that's why I'm so excited about being a global

0:52:09.320 --> 0:52:12.760
<v Speaker 2>brand ambassador for twenty three. I mean not on the

0:52:12.920 --> 0:52:16.279
<v Speaker 2>ancestry side. Yes, we do that, but the company is

0:52:16.320 --> 0:52:20.560
<v Speaker 2>transitioning back to why it was formed. Twenty three is

0:52:20.600 --> 0:52:24.640
<v Speaker 2>twenty three chromosomes X and Y. We have twenty three each.

0:52:25.280 --> 0:52:28.880
<v Speaker 2>The company was never named for ancestry. That just was

0:52:29.520 --> 0:52:32.879
<v Speaker 2>too all people wanted to know who they where did

0:52:32.880 --> 0:52:37.840
<v Speaker 2>they come from? Per Nigerian near at, But that was

0:52:37.880 --> 0:52:38.640
<v Speaker 2>never the intent.

0:52:39.320 --> 0:52:41.319
<v Speaker 1>Do you need to get a new test or do

0:52:41.360 --> 0:52:43.040
<v Speaker 1>you do you just send in a new sample to

0:52:43.080 --> 0:52:46.520
<v Speaker 1>get this additional info about you like to the you know,

0:52:46.800 --> 0:52:47.280
<v Speaker 1>so you're.

0:52:47.120 --> 0:52:48.960
<v Speaker 2>Talking one time. It's a one time thing.

0:52:49.760 --> 0:52:51.799
<v Speaker 1>I've done it before, like ten years ago. I think

0:52:51.840 --> 0:52:52.319
<v Speaker 1>I got my.

0:52:52.920 --> 0:52:55.520
<v Speaker 2>God ago that was ancestry.

0:52:55.920 --> 0:52:57.960
<v Speaker 1>So I've got to do a new sample, but just.

0:52:57.960 --> 0:53:00.320
<v Speaker 2>One medical for the medical.

0:53:00.160 --> 0:53:03.480
<v Speaker 1>Okay, gosh, okay man. Knowledge is power.

0:53:03.520 --> 0:53:06.200
<v Speaker 2>But said that, I'm glad you said that because I

0:53:06.200 --> 0:53:10.480
<v Speaker 2>didn't want people to not differentiate that there's a medical

0:53:10.560 --> 0:53:12.719
<v Speaker 2>side of twenty three and meters and then there's an

0:53:12.800 --> 0:53:17.080
<v Speaker 2>ancestry side, and you can get both. There's also a

0:53:17.120 --> 0:53:20.600
<v Speaker 2>program that you can get both, and you can get

0:53:20.640 --> 0:53:27.760
<v Speaker 2>cardiovascular for stroke, Alzheimer's heart disease. Medicine is changing.

0:53:27.880 --> 0:53:32.000
<v Speaker 1>Now does it get overwhelming? Sometimes? Though? Having all that knowledge,

0:53:32.040 --> 0:53:36.759
<v Speaker 1>sometimes it's like, oh, man, I already deal with anxiety.

0:53:36.120 --> 0:53:38.560
<v Speaker 2>And you know it's just the opposite for me.

0:53:39.320 --> 0:53:41.640
<v Speaker 1>It calms you down. Yeah, I mean, I can.

0:53:41.600 --> 0:53:47.680
<v Speaker 2>Look at my by knowledge. So, Mandy, we just in

0:53:47.719 --> 0:53:52.239
<v Speaker 2>the last three minutes had the opportunity to save lives.

0:53:52.719 --> 0:53:56.719
<v Speaker 2>In the first thirty minutes, we didn't have an opportunity

0:53:56.760 --> 0:54:02.640
<v Speaker 2>to save lives. Three minutes, we had an opportunity to

0:54:02.680 --> 0:54:05.360
<v Speaker 2>save lives. To me, that's way more important than the

0:54:05.400 --> 0:54:06.320
<v Speaker 2>first thirty minutes.

0:54:07.280 --> 0:54:12.600
<v Speaker 1>Uh, well, who knows. I mean, I think well one

0:54:12.680 --> 0:54:15.640
<v Speaker 1>I was. You know, that kind of work is so important,

0:54:15.680 --> 0:54:19.440
<v Speaker 1>like talking about my dad, and I have been very

0:54:19.480 --> 0:54:21.440
<v Speaker 1>open with the BA fam that's what I call our

0:54:21.480 --> 0:54:24.680
<v Speaker 1>audience about my dad's journey, because before he had gotten sick,

0:54:24.719 --> 0:54:28.920
<v Speaker 1>I had no idea how prolific kidney disease, high blood pressure,

0:54:29.040 --> 0:54:31.480
<v Speaker 1>diabetes had been in my in my family and to

0:54:31.520 --> 0:54:35.960
<v Speaker 1>find out, and I've shared with our audience, you know

0:54:36.080 --> 0:54:40.479
<v Speaker 1>how four out of my dad's six siblings have ended

0:54:40.520 --> 0:54:43.360
<v Speaker 1>up in and stage renal failure and my grandpa just

0:54:43.400 --> 0:54:46.520
<v Speaker 1>passed away from kidney cancer last year. So I think

0:54:46.600 --> 0:54:49.800
<v Speaker 1>the work that you're doing is extraordinarily important to this audience,

0:54:49.800 --> 0:54:53.960
<v Speaker 1>and it's it definitely is in line with the transparency and.

0:54:55.160 --> 0:54:59.240
<v Speaker 2>That you get a genetic health genetic text.

0:55:00.200 --> 0:55:06.120
<v Speaker 1>Hm hmm, yeah, I mean yeah, I absolutely, yeah, it's

0:55:06.120 --> 0:55:08.799
<v Speaker 1>something that I'm definitely going to consider. I think that

0:55:09.560 --> 0:55:14.000
<v Speaker 1>for me, just seeing the proof in my family's history

0:55:14.040 --> 0:55:16.239
<v Speaker 1>and like, you know what's interesting. And I don't know

0:55:16.239 --> 0:55:18.000
<v Speaker 1>if you had this experience too, but there wasn't a

0:55:18.040 --> 0:55:20.680
<v Speaker 1>lot of chatter like I think it's great that you're

0:55:20.680 --> 0:55:23.600
<v Speaker 1>actually open about it, but in my family, there was

0:55:23.719 --> 0:55:27.799
<v Speaker 1>this like there no one was really outwardly speaking about it.

0:55:28.480 --> 0:55:31.200
<v Speaker 1>You know, it was sort of like an open secret,

0:55:31.280 --> 0:55:34.560
<v Speaker 1>I guess in a way, and no one was like

0:55:34.560 --> 0:55:37.279
<v Speaker 1>connecting the dots and saying like we all need to

0:55:37.320 --> 0:55:40.719
<v Speaker 1>be like hyper vigilant and hyper aware of any of

0:55:40.719 --> 0:55:42.120
<v Speaker 1>these warning signs.

0:55:43.320 --> 0:55:48.080
<v Speaker 2>Did you can already be hyper village and hyper aware

0:55:49.080 --> 0:55:56.800
<v Speaker 2>eye technology, and that's getting a diagnostic test a mammoground

0:55:57.080 --> 0:56:01.000
<v Speaker 2>or getting a genetic test. That's the only way you

0:56:01.120 --> 0:56:04.960
<v Speaker 2>really are doing it the right way. To have the

0:56:05.000 --> 0:56:08.560
<v Speaker 2>conversation that, yeah, three of my though in my family,

0:56:08.680 --> 0:56:12.959
<v Speaker 2>four of my five dad's brothers die to prostate. Well,

0:56:13.600 --> 0:56:16.279
<v Speaker 2>that's great, and that I know it put me at risk,

0:56:16.640 --> 0:56:19.800
<v Speaker 2>but I rather know genetically. Am I at rits the

0:56:19.800 --> 0:56:23.040
<v Speaker 2>other way, I'm just having a conversation that I'm at

0:56:23.120 --> 0:56:25.520
<v Speaker 2>ritz The other one, you get.

0:56:25.360 --> 0:56:27.520
<v Speaker 1>Like a do you get a medical because the thing

0:56:27.640 --> 0:56:31.080
<v Speaker 1>is like information is knowledge. But then I don't want

0:56:31.080 --> 0:56:33.399
<v Speaker 1>to look at these results in a vacuum. I'd rather

0:56:34.000 --> 0:56:35.880
<v Speaker 1>because that's what happens when you know, you go to

0:56:35.920 --> 0:56:38.120
<v Speaker 1>the doctor now and I get my blood results and

0:56:38.160 --> 0:56:40.200
<v Speaker 1>it's like, oh my god, I'm going to start googling things.

0:56:40.200 --> 0:56:42.239
<v Speaker 1>Then I get really I thought I had pre diabetes.

0:56:42.280 --> 0:56:44.680
<v Speaker 1>Turns out I didn't because I went on and so

0:56:44.760 --> 0:56:48.680
<v Speaker 1>it's like, how do they offer them the side by side,

0:56:48.719 --> 0:56:51.120
<v Speaker 1>Like let's have a medical doctor go through these results

0:56:51.160 --> 0:56:53.000
<v Speaker 1>with you so you can like interpret them.

0:56:53.520 --> 0:56:56.640
<v Speaker 2>They do. There's there's oh good, Okay, I have different

0:56:56.680 --> 0:57:01.760
<v Speaker 2>tiers and the final the highest tiers called total health.

0:57:02.600 --> 0:57:05.920
<v Speaker 2>And with total health you get blood work as well

0:57:05.960 --> 0:57:12.040
<v Speaker 2>as a salava sample and the doctor will call you

0:57:12.200 --> 0:57:14.520
<v Speaker 2>and go over all of the results.

0:57:15.640 --> 0:57:16.120
<v Speaker 1>No okay.

0:57:16.840 --> 0:57:20.439
<v Speaker 2>On the one of the lower tiers, you get back

0:57:20.520 --> 0:57:27.640
<v Speaker 2>the information uh you know, Vilia certified letter and then

0:57:28.280 --> 0:57:32.360
<v Speaker 2>you're probably better off sharing it with your health professional.

0:57:33.360 --> 0:57:37.280
<v Speaker 2>So it's two tiers. But the higher tiers, total health,

0:57:37.720 --> 0:57:41.080
<v Speaker 2>you do get a conversation with a physician.

0:57:41.800 --> 0:57:43.680
<v Speaker 1>And this is something that folks can find out at

0:57:43.720 --> 0:57:49.160
<v Speaker 1>twenty three meter dot com. Sure, yes, no, I mean

0:57:49.280 --> 0:57:51.320
<v Speaker 1>for me, I'm just like, yeah, b a fan. We talk,

0:57:51.400 --> 0:57:55.200
<v Speaker 1>we talk a lot about health. And it's a shame

0:57:55.240 --> 0:57:56.800
<v Speaker 1>you didn't get meet my co host Tiffany, but we

0:57:56.840 --> 0:58:00.320
<v Speaker 1>talk a lot about health, and for me, it's always

0:58:00.480 --> 0:58:04.520
<v Speaker 1>like it's that in conjunction with like actually having like

0:58:04.560 --> 0:58:09.000
<v Speaker 1>a general practitioner and having a medical doctor to help

0:58:09.040 --> 0:58:15.120
<v Speaker 1>interpret that, because yeah, it can beg Yeah, well, I

0:58:15.160 --> 0:58:18.600
<v Speaker 1>was gonna say thank you so much, and I wish

0:58:18.680 --> 0:58:21.960
<v Speaker 1>you are really healthy. I'm glad that. I'm glad to

0:58:22.000 --> 0:58:24.360
<v Speaker 1>hear that the lifestyle changes you're making are working for

0:58:24.400 --> 0:58:27.360
<v Speaker 1>you and you seem very well. I know black don't crack,

0:58:27.440 --> 0:58:30.680
<v Speaker 1>but it takes more than that to keep us healthy.

0:58:31.080 --> 0:58:31.400
<v Speaker 2>Rhymes.

0:58:31.440 --> 0:58:33.600
<v Speaker 1>You know, black don't crack.

0:58:34.120 --> 0:58:35.200
<v Speaker 2>It takes more than that.

0:58:36.040 --> 0:58:39.280
<v Speaker 1>Oh, it takes more. Okay, I got.

0:58:39.080 --> 0:58:41.480
<v Speaker 2>Bar I put that in a song.

0:58:43.680 --> 0:58:45.040
<v Speaker 1>Lord, apparently I need to.

0:58:47.400 --> 0:58:51.040
<v Speaker 2>Crack. It takes more than that.

0:58:51.360 --> 0:58:52.800
<v Speaker 1>Let me know if you want to put me on

0:58:52.880 --> 0:58:55.400
<v Speaker 1>a credit on the song. I don't know, let me know.

0:58:55.600 --> 0:58:58.120
<v Speaker 1>I'll get my own little survivor piggy bank. I'm working

0:58:58.160 --> 0:59:02.560
<v Speaker 1>on it. Ambition. It'll be the Brown Ambition IP. But amen,

0:59:02.720 --> 0:59:06.240
<v Speaker 1>Brown Ambition. Thank you so much, mister Knowles. I hope

0:59:06.280 --> 0:59:09.960
<v Speaker 1>that you enjoyed joining us at the Brown Ambition Podcast

0:59:10.080 --> 0:59:11.560
<v Speaker 1>and I wish you the best of luck.

0:59:12.520 --> 0:59:15.800
<v Speaker 2>Well, thank you so much, Mandy, And can I give

0:59:15.880 --> 0:59:18.120
<v Speaker 2>a shout out if you want to book me to speak,

0:59:18.200 --> 0:59:20.760
<v Speaker 2>go to Matthewnoles dot com.

0:59:21.160 --> 0:59:23.440
<v Speaker 1>Yes, thank you very much. And I'm sure you also

0:59:23.480 --> 0:59:25.160
<v Speaker 1>can find out more and we'll post a link to

0:59:25.200 --> 0:59:26.960
<v Speaker 1>that in the show notes. B a fan as well

0:59:26.960 --> 0:59:28.760
<v Speaker 1>as a link to twenty three and me so you

0:59:28.760 --> 0:59:30.560
<v Speaker 1>can learn more about that see how you can get

0:59:30.600 --> 0:59:33.720
<v Speaker 1>your results. Well, thank you, all right, I'll spit into

0:59:33.760 --> 0:59:37.200
<v Speaker 1>a tube. You got me, I'll do. We'll see what

0:59:37.240 --> 0:59:38.240
<v Speaker 1>I got going on in here.

0:59:38.960 --> 0:59:42.600
<v Speaker 2>I hope. So it's important. Thank you, having a wonderful day.

0:59:43.040 --> 0:59:45.400
<v Speaker 2>I don't know your your dad, dad, but tell them

0:59:45.440 --> 0:59:46.080
<v Speaker 2>I say that hello.

0:59:47.160 --> 0:59:47.880
<v Speaker 1>I will do that.