WEBVTT - Ep 351: Podcasting and Pivoting ft. Carla Wilmaris 0:00:06.400 --> 0:00:09.200 Hey, Hey, b a fam, It's Mandy here and I 0:00:09.240 --> 0:00:12.680 have a very very very special guest today. I cannot 0:00:12.680 --> 0:00:15.600 wait for y'all to meet her. But before I introduce 0:00:15.680 --> 0:00:19.000 our illustrious guest, I want to wish, of course, my 0:00:19.160 --> 0:00:22.079 co host, Tiffany. I hope she's having the most amazing 0:00:22.200 --> 0:00:25.279 time off during the month of March, taking some time 0:00:25.320 --> 0:00:29.280 for herself, go into Egypt, of all places. And as 0:00:29.280 --> 0:00:31.160 I'm thinking of her, I'm like, she better have flown 0:00:31.200 --> 0:00:34.519 first class because the days of economy are over for 0:00:34.600 --> 0:00:36.880 her and she needs to embrace her rich auntie life. 0:00:38.320 --> 0:00:40.640 All right. So, for those of y'all who have followed 0:00:40.760 --> 0:00:43.199 BA from the beginning, and I know we have some 0:00:43.280 --> 0:00:46.320 ogs in the audience, first of all, thank you because 0:00:46.360 --> 0:00:49.479 in twenty fourteen fifteen, when we launched the show, we 0:00:49.479 --> 0:00:53.520 were one of like none women of color, no women 0:00:53.560 --> 0:00:56.080 of color who were covering finance in the career and 0:00:56.120 --> 0:00:57.720 doing it in the way that we were doing it. 0:00:58.160 --> 0:01:00.000 And for those of you who don't know the orgin 0:01:00.240 --> 0:01:03.720 story a Brown Ambition podcast, Tiff and I met at 0:01:03.720 --> 0:01:08.119 a conference, became friends, and I was a reporter at 0:01:08.120 --> 0:01:11.000 the time at Yahoo Finance and for my career like 0:01:11.040 --> 0:01:14.319 I literally studied print journalism because they allowed me to 0:01:14.360 --> 0:01:16.600 do that in two thousand and five, even though it 0:01:16.640 --> 0:01:20.240 was a dying industry, or at least a rapidly changing one, 0:01:20.800 --> 0:01:23.399 And it was one of my survival tactics throughout my 0:01:23.480 --> 0:01:26.679 career to figure out these new skill sets. And so 0:01:26.800 --> 0:01:30.560 I taught myself video, taught myself broadcast how to actually 0:01:30.600 --> 0:01:33.720 talk to a camera, which I had huge fears about, 0:01:34.200 --> 0:01:36.600 and podcasting was sort of that next chapter. And so 0:01:36.720 --> 0:01:38.720 when I thought about a show i'd want to do, 0:01:39.240 --> 0:01:41.240 Tiffany of course came to mind. We had such great 0:01:41.319 --> 0:01:45.679 chemistry and brown Ambition was born and I we launched 0:01:45.680 --> 0:01:49.440 a podcast in twenty fifteen. I remember going to Yahoo 0:01:49.440 --> 0:01:52.240 at the time. I loved telling and everyone loves a 0:01:52.280 --> 0:01:54.480 story where someone passed on you and then you did 0:01:54.480 --> 0:01:58.160 it anyway. So bruh. Yahoo actually said, no, we're not 0:01:58.200 --> 0:02:01.520 interested because you can't guarantee, you know, a million downloads, 0:02:01.520 --> 0:02:02.960 and you can't guarantee that we're going to be able 0:02:03.000 --> 0:02:06.560 to advertise immediately and make a revenue. So thank goodness 0:02:06.600 --> 0:02:08.880 they did, because of course we went on to make 0:02:08.880 --> 0:02:11.959 the show on our own and to this day fully 0:02:12.000 --> 0:02:15.200 owned the IP. We own the show. Obviously, we have 0:02:15.240 --> 0:02:20.000 a great podcast partner in Westwood One are our network, 0:02:20.120 --> 0:02:22.640 but still it is our show and we are so 0:02:22.800 --> 0:02:26.280 proud of it. And one of the questions I get 0:02:26.320 --> 0:02:29.640 a lot, especially from people in my career coaching group 0:02:30.400 --> 0:02:34.079 Mandy money Makers, is I'm thinking of starting a podcast. 0:02:34.120 --> 0:02:36.480 It feels like it's such a crowded space. Now, do 0:02:36.520 --> 0:02:39.480 you have any tips for me? And I do offer 0:02:39.600 --> 0:02:41.960 all of the insights that I have, but I've only 0:02:42.000 --> 0:02:43.960 ever worked obviously on Brown Ambition. 0:02:44.560 --> 0:02:45.480 So I am so. 0:02:45.360 --> 0:02:48.519 Excited to welcome today's guest because she is someone who 0:02:48.520 --> 0:02:51.639 has become a podcast crew and her own right, has 0:02:51.680 --> 0:02:54.880 worked on multiple shows, and she is here today to 0:02:54.919 --> 0:02:57.400 talk a little bit about her journey and I'm hoping 0:02:57.880 --> 0:03:00.080 on y'all's behalf, I'm gonna ask all the juicy question 0:03:00.280 --> 0:03:02.600 so that you feel more empowered if that's what you 0:03:02.680 --> 0:03:06.080 want to do to launch a show of your own, because, 0:03:06.320 --> 0:03:08.239 as I try to say to everyone, I still think 0:03:08.240 --> 0:03:12.120 that there's room for new voices, new ideas, everything in 0:03:12.160 --> 0:03:14.880 the podcast space. So I want to introduce our guest, 0:03:14.919 --> 0:03:18.000 Carla will Maris. She is the founder of Idea to 0:03:18.120 --> 0:03:22.519 Launch Academy and the host of the Idea to Launch podcast. 0:03:22.919 --> 0:03:26.160 But before she became a podcast guru, she was like me, 0:03:26.360 --> 0:03:30.480 a corporate girly crunching numbers behind a desk as an accountant, 0:03:30.520 --> 0:03:34.239 working forty to sixty hours per week. But then ultimately 0:03:34.280 --> 0:03:37.320 decided to make the brave and bold move to pivot, 0:03:37.560 --> 0:03:40.840 lean into new skills, and become totally fulfilled in her 0:03:40.880 --> 0:03:43.440 new path. And in less than a year, Carla was 0:03:43.480 --> 0:03:46.520 able to sell out a live show, quit that corporate job, 0:03:46.560 --> 0:03:49.920 and go full time as a podcaster. Since then, her 0:03:50.000 --> 0:03:52.600 show has amassed over a million downloads, over one hundred 0:03:52.640 --> 0:03:55.760 K and AD revenue, and in her business, the Idea 0:03:55.920 --> 0:03:59.840 to Launch Academy, she helps others just like herself do 0:04:00.200 --> 0:04:03.480 the same. I am so honored to welcome Carla to 0:04:03.600 --> 0:04:07.880 the BA Studio. Welcome Carla, Thank you for having me. 0:04:08.400 --> 0:04:11.640 Yeah, that's great introduction. I'm bringing you in my pocket everywhere. 0:04:12.440 --> 0:04:12.840 Thank you. 0:04:13.000 --> 0:04:14.560 Well, you know I have an editor so I can 0:04:14.600 --> 0:04:17.080 stop and start again. I love that some of the 0:04:17.120 --> 0:04:18.919 shows you worked on, y'all might have heard of the 0:04:19.040 --> 0:04:22.359 No for Suore podcast Holding Court not just another sex 0:04:22.440 --> 0:04:26.920 podcast powered af but take us back to your journey, 0:04:27.480 --> 0:04:29.719 you know, as a podcaster and what year did you 0:04:29.760 --> 0:04:32.760 really get your start and when did you start to realize, Okay, 0:04:32.760 --> 0:04:34.159 this could actually be a career for me. 0:04:35.200 --> 0:04:37.120 So, like I said, I come from corporate. I was 0:04:37.160 --> 0:04:39.680 an accountant for six years. I was a young mom. 0:04:39.720 --> 0:04:42.919 So it was like, you're going numbers, it pays well. 0:04:42.920 --> 0:04:45.760 Get it done. That's what you basically do, right, especially 0:04:45.839 --> 0:04:48.440 in my culture. You know, I'm from Puerto Rico, Caribbean. 0:04:48.839 --> 0:04:50.680 It's just like a woman just gets a job and 0:04:50.760 --> 0:04:53.320 works nine to five, and that's what you do. I 0:04:53.360 --> 0:04:56.400 never fit the mold, but as I'm in accounting, I 0:04:56.400 --> 0:04:58.880 started to feel like there was something that I needed 0:04:58.880 --> 0:05:01.080 to change it. This wasn't for me and it wasn't 0:05:01.080 --> 0:05:03.480 fulfilling me. So I turned thirty and I started this 0:05:03.560 --> 0:05:06.360 blog called Shit, I'm thirty. My dad had just passed away, 0:05:06.400 --> 0:05:09.120 and I'm like, oh, oh, what year was this? This was 0:05:09.160 --> 0:05:10.320 twenty seventeen. 0:05:11.120 --> 0:05:13.400 Oh man starting a blog in twenty seventeen. 0:05:14.440 --> 0:05:16.000 I didn't know what I was doing. I just knew 0:05:16.040 --> 0:05:18.560 that I needed to. It was more like a journal. Honestly, 0:05:19.000 --> 0:05:20.600 I'm like, well, I'm gonna just put it out there. 0:05:20.600 --> 0:05:22.640 I usually do it on Instagram and the business side 0:05:22.640 --> 0:05:24.640 of me. I'm like, well, maybe I can monetize this somehow, 0:05:24.720 --> 0:05:27.000 some why, other than just putting it out there on 0:05:27.160 --> 0:05:30.000 videos or talking to friends or maybe going live whatever 0:05:30.040 --> 0:05:30.400 it was. 0:05:30.680 --> 0:05:32.360 So I did the blog that didn't last long. 0:05:34.080 --> 0:05:35.960 There were I would put like the fucks and like 0:05:36.080 --> 0:05:38.760 all caps and a bunch of exclamation marks, and it's like, 0:05:38.800 --> 0:05:39.480 oh what the hell. 0:05:40.160 --> 0:05:41.400 It wasn't giving what I. 0:05:41.400 --> 0:05:43.839 Needed to give, although a lot of people were resonating 0:05:43.839 --> 0:05:45.039 with it, like oh, we love this one was the 0:05:45.040 --> 0:05:47.679 next one coming out, but I'm like, I was still itching, 0:05:47.800 --> 0:05:48.960 like there's something that's not. 0:05:49.279 --> 0:05:51.320 I need to say my fucks better. 0:05:51.360 --> 0:05:53.239 You know, I really need you to know, because sometimes 0:05:53.279 --> 0:05:55.920 you read something and it's it doesn't translate the way 0:05:55.960 --> 0:05:57.120 I wanted it to translate. 0:05:57.560 --> 0:06:00.640 So I was laughated versus saying it out loud. 0:06:00.839 --> 0:06:02.000 Yes, there's like a text message. 0:06:02.080 --> 0:06:04.160 You ended up arguing with your man because he said 0:06:04.160 --> 0:06:05.599 something and he meant it in a different way, but 0:06:05.640 --> 0:06:06.840 we were already mad at we read it in a 0:06:06.839 --> 0:06:10.040 different way, so when you hear it, it's different. So 0:06:10.120 --> 0:06:13.440 I went ahead and started listening to pods. I already 0:06:13.440 --> 0:06:15.200 did that for years. In accounting, you do nothing but 0:06:15.320 --> 0:06:18.000 sit behind a desk and crunch numbers. So audiobooks and 0:06:18.080 --> 0:06:23.240 podcasts were my thing from seven am until nighttime, you know, 0:06:23.360 --> 0:06:25.039 so all day long that's what I would do. So 0:06:25.040 --> 0:06:26.640 I then started teaching myself, because how do you get 0:06:26.680 --> 0:06:29.600 a podcast on iTunes? I'm not famous. I literally live 0:06:29.600 --> 0:06:33.359 in Disney World, Orlando, I have a kid. I'm just 0:06:33.880 --> 0:06:35.080 I don't know any of this. I'm not in the 0:06:35.160 --> 0:06:37.320 entertainment space. So I started to teach myself. It took 0:06:37.320 --> 0:06:40.080 about six seven months. Bought so much equipment that I 0:06:40.080 --> 0:06:43.320 didn't need, but I figured I became an engineer myself. 0:06:43.320 --> 0:06:47.679 I had a surface you know those pads, yeah, tablet 0:06:48.040 --> 0:06:51.000 and so much equipment in it. You're not gonna like 0:06:51.040 --> 0:06:52.920 I spent so my polo chick. 0:06:53.120 --> 0:06:53.960 I believing on that. 0:06:53.960 --> 0:06:54.800 I've seen it happen. 0:06:55.320 --> 0:06:58.760 Yeah, because when you go through the rabbit hole of Google, 0:06:59.200 --> 0:07:02.039 there's all these gurus telling you what to do. So 0:07:02.320 --> 0:07:04.800 I had to just learn trial on air. Started the 0:07:04.839 --> 0:07:09.560 podcast March twenty eighteen, so it'll be five years now. 0:07:10.200 --> 0:07:13.520 And was it always idea to launch? What wasn't? 0:07:13.640 --> 0:07:13.800 No? 0:07:13.800 --> 0:07:13.920 No? 0:07:13.960 --> 0:07:15.080 So it was called shit, I'm thirty. 0:07:15.240 --> 0:07:17.840 I just switched the blog onto the pod, Shit I'm thirty, 0:07:18.480 --> 0:07:20.920 It okay, And within eight weeks my actual idea to 0:07:20.960 --> 0:07:23.520 launch is the pod that it's kind of like a branch. 0:07:23.560 --> 0:07:25.560 It just has a few episodes of like tidbits and 0:07:25.640 --> 0:07:27.880 how to podcast. But it was shit I'm thirty, and 0:07:27.920 --> 0:07:30.760 now it's called pivot with purpose. So Shit I'm thirty 0:07:30.840 --> 0:07:33.800 was on the charts, and I always say with Oprah, right. 0:07:33.680 --> 0:07:34.240 On the Oprah. 0:07:34.320 --> 0:07:36.240 Within eight weeks, I was like me and her best 0:07:36.280 --> 0:07:38.840 d eaes, Y're right, but you know that it was 0:07:38.880 --> 0:07:41.040 a big deal back then, right, I'm like, I don't 0:07:41.080 --> 0:07:44.240 know what I'm doing. I'm in my daughter's playroom. Literally, 0:07:44.280 --> 0:07:45.440 I kicked her out and I'm like, this is a 0:07:45.480 --> 0:07:46.080 studio now. 0:07:46.520 --> 0:07:50.080 So I did that and just kept going right. It 0:07:50.120 --> 0:07:51.560 was audio. I had a friend. My friend's like, I 0:07:51.600 --> 0:07:52.240 don't really like this. 0:07:52.320 --> 0:07:55.400 I kept going on my own and from there I realized, 0:07:55.480 --> 0:07:58.200 specifically that people of color were asking me how do 0:07:58.280 --> 0:08:00.520 I start. I don't have the money to spend ten 0:08:00.560 --> 0:08:02.160 thousand dollars for someone to teach me how to do 0:08:02.160 --> 0:08:05.440 my own podcast. So I started testing out how to 0:08:05.480 --> 0:08:07.280 launch a podcast in thirty days. So I would charge 0:08:07.320 --> 0:08:09.120 like forty nine bucks for an hour and I would 0:08:09.120 --> 0:08:11.560 give them the whole rundown and help them. I did 0:08:11.560 --> 0:08:14.040 this for a while, then I started the academy. I 0:08:14.120 --> 0:08:17.200 then taught people everything I knew. You know, now, I 0:08:17.240 --> 0:08:18.760 know what equipment to use, Now I know how to 0:08:18.840 --> 0:08:21.080 simplify this. So I made it very simple for us 0:08:21.120 --> 0:08:24.520 to just start, because you can make it very difficult. 0:08:24.720 --> 0:08:27.520 Then the pandemic hit. And I've been doing this now 0:08:27.600 --> 0:08:30.120 for a while virtually because again I live in Orlando. 0:08:30.440 --> 0:08:32.839 There's no Mecca. This is not New York because it's 0:08:32.840 --> 0:08:35.720 not La Like, there's not much media here. So the 0:08:35.760 --> 0:08:41.719 pandemic hits and big corporations like iHeart don't know how 0:08:41.760 --> 0:08:44.320 to simplify things, and they're home and they don't know 0:08:44.360 --> 0:08:46.199 what to do. So then I was able to step 0:08:46.240 --> 0:08:48.160 in and show them, hey, we can do this. And 0:08:48.200 --> 0:08:50.960 at that time, Riverside wasn't a thing, so it was 0:08:51.040 --> 0:08:53.360 showing them how to use zoom but without zoom audio 0:08:53.400 --> 0:08:55.120 and using the backup audio, and they're like, oh, this 0:08:55.280 --> 0:08:55.480 is it. 0:08:55.520 --> 0:08:56.640 I'm like, that's it. 0:08:57.559 --> 0:09:00.240 Pay me now, yeah, yeah, I thinking of it thing 0:09:00.320 --> 0:09:03.160 for some of the networks. Okay, yeah, I interrupt you 0:09:03.200 --> 0:09:06.800 before you get too deep in because I love because 0:09:06.800 --> 0:09:08.880 I know everyone listening is and we start to like 0:09:08.920 --> 0:09:11.120 sort of tell the fast version. It's like, way, wait, wait, wait, 0:09:11.160 --> 0:09:14.640 wait wait wait, so talk to us about choosing the 0:09:14.679 --> 0:09:17.280 idea for your show. You already had the blog. When 0:09:17.320 --> 0:09:19.880 did you realize, like this is the focus of the 0:09:19.920 --> 0:09:23.400 show and it's actually resonating with an audience. Because I 0:09:23.400 --> 0:09:25.920 think some folks will rush in, like they'll think that 0:09:25.960 --> 0:09:27.560 they have an idea for a show. They'll do the 0:09:27.600 --> 0:09:30.360 show without actually like testing or seeing if there's an 0:09:30.360 --> 0:09:32.880 audience for it, especially if you're not, like you said, 0:09:32.920 --> 0:09:35.640 a celebrity who has a built in fan base, you know, 0:09:35.800 --> 0:09:38.240 So talk a little bit about that. And I also 0:09:38.400 --> 0:09:41.360 hear that your show pivoted over time. Now it's pivot 0:09:41.360 --> 0:09:45.000 with purpose. So yeah, tell people who are wondering, what's 0:09:45.040 --> 0:09:46.880 the thing. How do I know that people are going 0:09:46.960 --> 0:09:48.720 to resonate with this? How you sort of? 0:09:49.000 --> 0:09:51.200 I did some things right, and I did some things 0:09:51.520 --> 0:09:54.800 now looking back that weren't the best. What I did 0:09:54.880 --> 0:09:58.120 do was I come from a business background, right, so 0:09:58.200 --> 0:10:01.040 I remember doing a lot of like customer avatars and 0:10:01.080 --> 0:10:03.200 knowing who my target audience is for business, so I 0:10:03.200 --> 0:10:04.240 figured I needed to know. 0:10:04.160 --> 0:10:05.600 That from the pod as well. 0:10:06.000 --> 0:10:08.600 So although it was called shit, I'm thirty and everything, 0:10:08.679 --> 0:10:11.160 I still remember my spiel. It's like getting rid of 0:10:11.160 --> 0:10:13.400 society's expectations about where you should be in your thirties 0:10:13.440 --> 0:10:15.840 as a woman of color when you turn thirty. And 0:10:16.160 --> 0:10:19.200 that's where I stayed, and I talked about parenting and 0:10:19.240 --> 0:10:22.480 career and relationships, everything, but through the lens of a 0:10:22.520 --> 0:10:25.200 woman of color turning thirty trying to figure out what 0:10:25.559 --> 0:10:29.560 to do. So I was very intentional with my content. 0:10:29.640 --> 0:10:32.920 It's like, oh, well, you talk about everything, yes, but no, 0:10:33.760 --> 0:10:36.480 I talk about what I'm going through. But it's in 0:10:36.520 --> 0:10:38.600 a very linear way, right, I don't kind of. I 0:10:38.600 --> 0:10:42.400 didn't deviate from that, and my guests also were very 0:10:42.480 --> 0:10:47.040 aligned with that. So that's when that was my test, essentially, 0:10:47.080 --> 0:10:49.720 and that's why I believe everyone kept coming back because 0:10:49.760 --> 0:10:53.040 whoever liked episode one, two and three also liked four 0:10:53.080 --> 0:10:55.240 or five, six, seven and eight. And that's I think 0:10:55.440 --> 0:10:56.960 a lot of people that want to start a pod 0:10:57.280 --> 0:10:59.960 where they fall is, oh, I want to it's for everybody, 0:11:00.200 --> 0:11:03.360 It's for all black women, it's for all No, it's now, 0:11:03.400 --> 0:11:06.400 we're not monolithic, we're not all the same. So why 0:11:06.400 --> 0:11:09.400 would you put me in the same category as what's 0:11:09.400 --> 0:11:09.760 her name? 0:11:09.840 --> 0:11:10.320 Candice? 0:11:10.880 --> 0:11:14.120 But moving right along, we're not all the same. So 0:11:14.240 --> 0:11:15.839 that thing, that's the very first thing. Now, one of 0:11:15.880 --> 0:11:18.800 the things that I think I did wrong was choosing 0:11:18.920 --> 0:11:23.680 that name. So although I was very I was sad. 0:11:23.720 --> 0:11:25.960 I was anxious about turning thirty. I'm not where I'm 0:11:25.960 --> 0:11:28.680 supposed to be, like in society and in my family. 0:11:28.720 --> 0:11:30.160 I wasn't doing what I was supposed to be doing. 0:11:30.160 --> 0:11:32.120 I should settle down and get married, have more kids, 0:11:32.160 --> 0:11:34.560 have the white picket friends, you know, just stay home 0:11:34.640 --> 0:11:36.480 after five o'clock, do whatever you have to do for 0:11:36.520 --> 0:11:39.880 your husband. It wasn't me, and I felt trapped in 0:11:39.880 --> 0:11:42.560 my thirties. But then as I got to my thirty 0:11:42.600 --> 0:11:45.680 four thirty five, I'm like, oh, I like it here. 0:11:46.840 --> 0:11:49.000 I like it a lot. You can't can't might tell 0:11:49.040 --> 0:11:49.440 me nothing. 0:11:49.480 --> 0:11:52.120 I'm not a kid, I'm not too old. I love 0:11:52.200 --> 0:11:54.560 who I'm becoming. So that's when I pivoted and I 0:11:54.600 --> 0:11:58.800 started really finding out what my purpose was through the podcast. 0:11:58.920 --> 0:12:01.800 It was enjoyed speaking, but at. 0:12:01.640 --> 0:12:03.720 The same time, I started finding my passion and my 0:12:03.800 --> 0:12:07.160 purpose through storytelling and helping others and I'm like, oh, 0:12:07.520 --> 0:12:10.360 this is where I'm supposed to be. And that's when, 0:12:10.640 --> 0:12:12.880 with the help of the community of the podcast, we 0:12:13.000 --> 0:12:16.240 came up with Pivot with purpose because I didn't know 0:12:16.280 --> 0:12:18.679 where to take it. But I believe also the name 0:12:18.800 --> 0:12:21.640 is very important because you'll get to a point where 0:12:21.640 --> 0:12:23.920 you're like, oh, does this still fit who I am today? 0:12:24.000 --> 0:12:27.000 We are forever evolving who I was when Shitto'm thirty 0:12:27.000 --> 0:12:30.080 started Its one hundred percent not who I am today. 0:12:30.400 --> 0:12:32.559 So we have to be able to evolve with our 0:12:32.600 --> 0:12:33.560 podcast as well. 0:12:33.880 --> 0:12:36.880 Yeah. Absolutely, I mean it's hard to like, it's impossible 0:12:36.920 --> 0:12:38.680 to force into the future where you're going to be. 0:12:39.400 --> 0:12:41.560 I think we got lucky because Brian ambition has just 0:12:41.840 --> 0:12:44.560 it never gets old, it never is stale. I do 0:12:44.679 --> 0:12:46.560 remember in the early days someone saying like if someone 0:12:46.559 --> 0:12:48.400 who also was launching a podcast, like, well, are you 0:12:48.480 --> 0:12:51.920 afraid of alienating people with the title and feeling a 0:12:51.920 --> 0:12:54.360 little bit like I was confident, but also she made 0:12:54.400 --> 0:12:57.160 me think twice and of course now, of course we 0:12:57.240 --> 0:12:58.800 want it to be called this. You know, this is 0:12:59.360 --> 0:13:00.880 who we are, who we want to speak to, and 0:13:00.880 --> 0:13:04.640 it's okay to be specific and be niche down in 0:13:04.679 --> 0:13:06.959 that way. And also what I'm hearing is like it's 0:13:06.960 --> 0:13:09.120 okay for you to change your mind and to change 0:13:09.160 --> 0:13:10.839 the title of a show. And I've seen this happen. 0:13:10.920 --> 0:13:13.520 Like I was on someone's podcast and they it was 0:13:13.559 --> 0:13:16.320 one title, and then they were launching a book and 0:13:16.320 --> 0:13:17.839 they're like, okay, so we're going to change the name 0:13:17.840 --> 0:13:19.280 of the podcast now to the name of the book. 0:13:19.280 --> 0:13:21.800 And it was like planned out. And when you do that, 0:13:21.920 --> 0:13:24.360 like are you able nothing changes? Like you can keep 0:13:24.360 --> 0:13:27.080 the same you know, home on Apple, the same links, 0:13:27.120 --> 0:13:29.559 all that stuff, you know on the technical side, so 0:13:29.600 --> 0:13:32.680 you don't have to actually lose any like ground you've 0:13:32.679 --> 0:13:34.760 made in terms of placement on the charts and things 0:13:34.800 --> 0:13:35.040 like that. 0:13:35.600 --> 0:13:37.400 Mm hmm, yeah, you absolutely a can. 0:13:37.640 --> 0:13:40.160 Oh you have to change that are basically what it's 0:13:40.160 --> 0:13:42.400 called an RSS feed. It stays the same. You just 0:13:42.480 --> 0:13:46.400 update your artwork, you update your description. Everything stays there, 0:13:46.640 --> 0:13:50.400 depending of course on what media host you use. But 0:13:51.000 --> 0:13:53.720 you can keep everything the same. All your subscribers will 0:13:53.760 --> 0:13:54.480 not go anywhere. 0:13:55.000 --> 0:13:57.520 Yeah, oh man, you said hosts. I mean when we 0:13:57.600 --> 0:13:59.640 launched Brown Ambition and our host used to be Libsyn, 0:14:00.080 --> 0:14:02.440 and I remember, okay, like teaching myself how to use 0:14:02.440 --> 0:14:03.480 that what was your first host? 0:14:04.240 --> 0:14:07.040 I still use lips In. I use nineteen and lips in. 0:14:07.679 --> 0:14:10.600 Okay, nice, Yeah, Lipsen is one of the ogs. But 0:14:10.640 --> 0:14:11.640 now there's several more. 0:14:11.840 --> 0:14:14.640 You know, Oh, there's so many that Libsin has been 0:14:14.640 --> 0:14:18.200 around since the beginning of podcasting. But there is Art nineteen, 0:14:18.280 --> 0:14:22.160 there is bus brout there a spreaker. I don't recommend 0:14:22.200 --> 0:14:26.120 as anchor if you are serious about podcasting and an 0:14:26.200 --> 0:14:31.080 anchor it hates me since Clubhouse days, I am very opinionated. 0:14:31.040 --> 0:14:32.440 But I do not. 0:14:34.280 --> 0:14:37.320 Becaus was amazing for those like three months I made 0:14:37.320 --> 0:14:40.400 a lot of money at Glubhouse just talking about podcasting 0:14:40.400 --> 0:14:42.160 because it became so big during that time, you know, 0:14:42.160 --> 0:14:43.920 and people didn't know what to do. But if you're 0:14:43.920 --> 0:14:46.200 taking this seriously and you really wanted to eventually be 0:14:46.320 --> 0:14:49.720 a business, I'm all about owning your ip owning your content, 0:14:49.800 --> 0:14:51.600 and everything that's free comes at a cost. 0:14:51.920 --> 0:14:52.680 Every Oh that's the thing. 0:14:52.800 --> 0:14:56.240 And when it yeah, yep, even Lipsyn's I think lipson 0:14:56.280 --> 0:14:58.400 I could start with like five fifteen bucks something like 0:14:58.440 --> 0:15:02.320 that depends on So what else? When those in those 0:15:02.360 --> 0:15:03.920 early days when you said that you got a bunch 0:15:03.920 --> 0:15:06.400 of equipment, did everything wrong, Like, if someone's starting out today, 0:15:06.400 --> 0:15:08.080 what would be I know it's in my starter kit, 0:15:08.120 --> 0:15:10.000 but what would be in your starter kit? For a podcaster? 0:15:10.400 --> 0:15:13.680 All you need is a Samsung Queue to you, what's that? 0:15:14.600 --> 0:15:18.080 It's literally a sixty nine dollars microphone. It's you plug 0:15:18.080 --> 0:15:19.160 it in straight to your computer. 0:15:19.200 --> 0:15:20.480 But I'm like, what that? 0:15:20.600 --> 0:15:23.240 No, you probably have a short it looks like a 0:15:23.440 --> 0:15:24.360 say that, yeah. 0:15:24.080 --> 0:15:29.040 Okay, so there is Like you probably have the MV seven. 0:15:29.400 --> 0:15:31.200 I have a short mic as well, Like this one 0:15:31.280 --> 0:15:33.560 will run you about two hundred and fifty dollars and 0:15:33.600 --> 0:15:34.520 it'll be XLR. 0:15:34.640 --> 0:15:36.640 And you can also just go directly to your computer. 0:15:36.680 --> 0:15:38.360 You can choose. If you grow, you can grow with it. 0:15:38.520 --> 0:15:41.440 But the same thing with a Samsung it has for 0:15:41.520 --> 0:15:43.040 you to be able to put it straight to your computer. 0:15:43.080 --> 0:15:45.960 So all you need is your computer and your microphone. 0:15:46.400 --> 0:15:46.800 That's it. 0:15:46.880 --> 0:15:49.840 And then something like this Riverside or squad casts or 0:15:49.960 --> 0:15:52.960 zencaster that records you know, interviews. 0:15:52.560 --> 0:15:54.960 Or yourself by your or you by yourself. 0:15:54.800 --> 0:15:57.080 Your audio and your video and boom, you have a 0:15:57.080 --> 0:16:00.080 full studio at your house with your computer and your microphone. 0:16:00.280 --> 0:16:02.080 That's all you need. 0:16:02.560 --> 0:16:06.520 Of course, there are productions that cost ten twelve thousand 0:16:06.520 --> 0:16:07.320 dollars a month to. 0:16:07.240 --> 0:16:10.360 Make, but it's not necessary to get you off the ground. 0:16:11.040 --> 0:16:14.920 Yeah, talk to me about the production side, Like obviously 0:16:14.920 --> 0:16:17.040 in those early days, I'm like us, I'm sure you 0:16:17.160 --> 0:16:20.240 edited the show yourself and like behind the scenes, uploaded 0:16:20.280 --> 0:16:23.480 it yourself. How did you what did you use to 0:16:23.560 --> 0:16:26.320 learn how to edit? Did you already have some familiarity 0:16:26.360 --> 0:16:29.000 with like audio editing or did you teach yourself. 0:16:28.680 --> 0:16:30.600 That girl, I didn't even know how to plug in 0:16:30.600 --> 0:16:31.600 the cable box. 0:16:32.440 --> 0:16:35.480 Like if my cable went down, I'm calling Spectrum and 0:16:35.480 --> 0:16:36.400 then they're like, can you do this? 0:16:36.440 --> 0:16:38.360 No, send someone right now. I don't want to touch 0:16:38.400 --> 0:16:38.960 the cables. 0:16:39.440 --> 0:16:42.520 I YouTube University was where I went and got my 0:16:42.600 --> 0:16:44.760 degree YouTube Anyone. 0:16:45.080 --> 0:16:46.480 When I got dms from people was like how do 0:16:46.520 --> 0:16:47.560 I do this? Or how do I do that? 0:16:47.840 --> 0:16:49.640 I want to answer those If you give me a 0:16:49.640 --> 0:16:52.120 specific question, Hey, I have my EXLR cord and this 0:16:52.280 --> 0:16:54.360 is not working or whatever, then I'll answer that question. 0:16:54.400 --> 0:17:00.359 Because there's so much information on YouTube for free. For free, 0:17:00.440 --> 0:17:04.760 I have literally I've been producing some of the biggest podcasts. 0:17:04.800 --> 0:17:08.639 We're talking about two million downloads a month off of 0:17:08.680 --> 0:17:11.640 Audacity which is also free. And where do I learn 0:17:11.680 --> 0:17:15.720 how to do audacity on YouTube? Literally, and it's free 0:17:15.720 --> 0:17:18.120 on a mac. It's free on a PC. You don't 0:17:18.160 --> 0:17:20.400 have You don't have to have a huge computer. Again, 0:17:20.440 --> 0:17:24.160 I said in the beginning, I started with a surface tablet. 0:17:24.680 --> 0:17:25.480 That's all I had. 0:17:25.560 --> 0:17:28.320 I didn't even I had my work computer, but and 0:17:28.359 --> 0:17:30.000 I would use that to the Lenovo Frome work. 0:17:30.800 --> 0:17:32.119 I ended up getting fired from accounting. 0:17:32.119 --> 0:17:36.960 It's fine specifically that I don't record your podcast on 0:17:37.000 --> 0:17:38.480 your work computer, though, just you know. 0:17:38.520 --> 0:17:40.080 Don't don't do it. 0:17:40.800 --> 0:17:42.119 I would do a lot of research on there and 0:17:42.160 --> 0:17:44.480 then record on the surface. So all my research and 0:17:44.520 --> 0:17:46.280 my outlines were on my laptop, and then I. 0:17:46.200 --> 0:17:47.240