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Speaker 1: Hey, Hey, b a fam, It's Mandy here and I

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Speaker 1: have a very very very special guest today. I cannot

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Speaker 1: wait for y'all to meet her. But before I introduce

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Speaker 1: our illustrious guest, I want to wish, of course, my

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Speaker 1: co host, Tiffany. I hope she's having the most amazing

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Speaker 1: time off during the month of March, taking some time

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Speaker 1: for herself, go into Egypt, of all places. And as

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Speaker 1: I'm thinking of her, I'm like, she better have flown

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Speaker 1: first class because the days of economy are over for

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Speaker 1: her and she needs to embrace her rich auntie life.

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Speaker 1: All right. So, for those of y'all who have followed

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Speaker 1: BA from the beginning, and I know we have some

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Speaker 1: ogs in the audience, first of all, thank you because

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Speaker 1: in twenty fourteen fifteen, when we launched the show, we

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Speaker 1: were one of like none women of color, no women

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Speaker 1: of color who were covering finance in the career and

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Speaker 1: doing it in the way that we were doing it.

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Speaker 1: And for those of you who don't know the orgin

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Speaker 1: story a Brown Ambition podcast, Tiff and I met at

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Speaker 1: a conference, became friends, and I was a reporter at

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Speaker 1: the time at Yahoo Finance and for my career like

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Speaker 1: I literally studied print journalism because they allowed me to

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Speaker 1: do that in two thousand and five, even though it

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Speaker 1: was a dying industry, or at least a rapidly changing one,

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Speaker 1: And it was one of my survival tactics throughout my

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Speaker 1: career to figure out these new skill sets. And so

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Speaker 1: I taught myself video, taught myself broadcast how to actually

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Speaker 1: talk to a camera, which I had huge fears about,

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Speaker 1: and podcasting was sort of that next chapter. And so

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Speaker 1: when I thought about a show i'd want to do,

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Speaker 1: Tiffany of course came to mind. We had such great

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Speaker 1: chemistry and brown Ambition was born and I we launched

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Speaker 1: a podcast in twenty fifteen. I remember going to Yahoo

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Speaker 1: at the time. I loved telling and everyone loves a

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Speaker 1: story where someone passed on you and then you did

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Speaker 1: it anyway. So bruh. Yahoo actually said, no, we're not

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Speaker 1: interested because you can't guarantee, you know, a million downloads,

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Speaker 1: and you can't guarantee that we're going to be able

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Speaker 1: to advertise immediately and make a revenue. So thank goodness

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Speaker 1: they did, because of course we went on to make

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Speaker 1: the show on our own and to this day fully

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Speaker 1: owned the IP. We own the show. Obviously, we have

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Speaker 1: a great podcast partner in Westwood One are our network,

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Speaker 1: but still it is our show and we are so

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Speaker 1: proud of it. And one of the questions I get

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Speaker 1: a lot, especially from people in my career coaching group

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Speaker 1: Mandy money Makers, is I'm thinking of starting a podcast.

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Speaker 1: It feels like it's such a crowded space. Now, do

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Speaker 1: you have any tips for me? And I do offer

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Speaker 1: all of the insights that I have, but I've only

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Speaker 1: ever worked obviously on Brown Ambition.

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Speaker 2: So I am so.

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Speaker 1: Excited to welcome today's guest because she is someone who

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Speaker 1: has become a podcast crew and her own right, has

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Speaker 1: worked on multiple shows, and she is here today to

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Speaker 1: talk a little bit about her journey and I'm hoping

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Speaker 1: on y'all's behalf, I'm gonna ask all the juicy question

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Speaker 1: so that you feel more empowered if that's what you

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Speaker 1: want to do to launch a show of your own, because,

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Speaker 1: as I try to say to everyone, I still think

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Speaker 1: that there's room for new voices, new ideas, everything in

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Speaker 1: the podcast space. So I want to introduce our guest,

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Speaker 1: Carla will Maris. She is the founder of Idea to

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Speaker 1: Launch Academy and the host of the Idea to Launch podcast.

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Speaker 1: But before she became a podcast guru, she was like me,

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Speaker 1: a corporate girly crunching numbers behind a desk as an accountant,

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Speaker 1: working forty to sixty hours per week. But then ultimately

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Speaker 1: decided to make the brave and bold move to pivot,

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Speaker 1: lean into new skills, and become totally fulfilled in her

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Speaker 1: new path. And in less than a year, Carla was

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Speaker 1: able to sell out a live show, quit that corporate job,

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Speaker 1: and go full time as a podcaster. Since then, her

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Speaker 1: show has amassed over a million downloads, over one hundred

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Speaker 1: K and AD revenue, and in her business, the Idea

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Speaker 1: to Launch Academy, she helps others just like herself do

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Speaker 1: the same. I am so honored to welcome Carla to

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Speaker 1: the BA Studio. Welcome Carla, Thank you for having me.

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Speaker 2: Yeah, that's great introduction. I'm bringing you in my pocket everywhere.

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Speaker 2: Thank you.

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Speaker 1: Well, you know I have an editor so I can

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Speaker 1: stop and start again. I love that some of the

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Speaker 1: shows you worked on, y'all might have heard of the

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Speaker 1: No for Suore podcast Holding Court not just another sex

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Speaker 1: podcast powered af but take us back to your journey,

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Speaker 1: you know, as a podcaster and what year did you

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Speaker 1: really get your start and when did you start to realize, Okay,

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Speaker 1: this could actually be a career for me.

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Speaker 3: So, like I said, I come from corporate. I was

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Speaker 3: an accountant for six years. I was a young mom.

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Speaker 2: So it was like, you're going numbers, it pays well.

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Speaker 3: Get it done. That's what you basically do, right, especially

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Speaker 3: in my culture. You know, I'm from Puerto Rico, Caribbean.

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Speaker 3: It's just like a woman just gets a job and

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Speaker 3: works nine to five, and that's what you do. I

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Speaker 3: never fit the mold, but as I'm in accounting, I

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Speaker 3: started to feel like there was something that I needed

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Speaker 3: to change it. This wasn't for me and it wasn't

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Speaker 3: fulfilling me. So I turned thirty and I started this

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Speaker 3: blog called Shit, I'm thirty. My dad had just passed away,

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Speaker 3: and I'm like, oh, oh, what year was this? This was

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Speaker 3: twenty seventeen.

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Speaker 1: Oh man starting a blog in twenty seventeen.

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Speaker 3: I didn't know what I was doing. I just knew

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Speaker 3: that I needed to. It was more like a journal. Honestly,

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Speaker 3: I'm like, well, I'm gonna just put it out there.

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Speaker 3: I usually do it on Instagram and the business side

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Speaker 3: of me. I'm like, well, maybe I can monetize this somehow,

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Speaker 3: some why, other than just putting it out there on

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Speaker 3: videos or talking to friends or maybe going live whatever

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Speaker 3: it was.

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Speaker 2: So I did the blog that didn't last long.

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Speaker 3: There were I would put like the fucks and like

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Speaker 3: all caps and a bunch of exclamation marks, and it's like,

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Speaker 3: oh what the hell.

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Speaker 2: It wasn't giving what I.

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Speaker 3: Needed to give, although a lot of people were resonating

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Speaker 3: with it, like oh, we love this one was the

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Speaker 3: next one coming out, but I'm like, I was still itching,

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Speaker 3: like there's something that's not.

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Speaker 2: I need to say my fucks better.

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Speaker 3: You know, I really need you to know, because sometimes

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Speaker 3: you read something and it's it doesn't translate the way

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Speaker 3: I wanted it to translate.

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Speaker 1: So I was laughated versus saying it out loud.

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Speaker 2: Yes, there's like a text message.

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Speaker 3: You ended up arguing with your man because he said

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Speaker 3: something and he meant it in a different way, but

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Speaker 3: we were already mad at we read it in a

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Speaker 3: different way, so when you hear it, it's different. So

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Speaker 3: I went ahead and started listening to pods. I already

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Speaker 3: did that for years. In accounting, you do nothing but

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Speaker 3: sit behind a desk and crunch numbers. So audiobooks and

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Speaker 3: podcasts were my thing from seven am until nighttime, you know,

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Speaker 3: so all day long that's what I would do. So

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Speaker 3: I then started teaching myself, because how do you get

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Speaker 3: a podcast on iTunes? I'm not famous. I literally live

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Speaker 3: in Disney World, Orlando, I have a kid. I'm just

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Speaker 3: I don't know any of this. I'm not in the

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Speaker 3: entertainment space. So I started to teach myself. It took

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Speaker 3: about six seven months. Bought so much equipment that I

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Speaker 3: didn't need, but I figured I became an engineer myself.

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Speaker 3: I had a surface you know those pads, yeah, tablet

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Speaker 3: and so much equipment in it. You're not gonna like

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Speaker 3: I spent so my polo chick.

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Speaker 2: I believing on that.

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Speaker 1: I've seen it happen.

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Speaker 3: Yeah, because when you go through the rabbit hole of Google,

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Speaker 3: there's all these gurus telling you what to do. So

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Speaker 3: I had to just learn trial on air. Started the

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Speaker 3: podcast March twenty eighteen, so it'll be five years now.

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Speaker 1: And was it always idea to launch? What wasn't?

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Speaker 2: No?

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Speaker 4: No?

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Speaker 2: So it was called shit, I'm thirty.

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Speaker 3: I just switched the blog onto the pod, Shit I'm thirty,

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Speaker 3: It okay, And within eight weeks my actual idea to

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Speaker 3: launch is the pod that it's kind of like a branch.

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Speaker 3: It just has a few episodes of like tidbits and

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Speaker 3: how to podcast. But it was shit I'm thirty, and

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Speaker 3: now it's called pivot with purpose. So Shit I'm thirty

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Speaker 3: was on the charts, and I always say with Oprah, right.

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Speaker 2: On the Oprah.

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Speaker 3: Within eight weeks, I was like me and her best

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Speaker 3: d eaes, Y're right, but you know that it was

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Speaker 3: a big deal back then, right, I'm like, I don't

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Speaker 3: know what I'm doing. I'm in my daughter's playroom. Literally,

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Speaker 3: I kicked her out and I'm like, this is a

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Speaker 3: studio now.

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Speaker 2: So I did that and just kept going right. It

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Speaker 2: was audio. I had a friend. My friend's like, I

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Speaker 2: don't really like this.

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Speaker 3: I kept going on my own and from there I realized,

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Speaker 3: specifically that people of color were asking me how do

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Speaker 3: I start. I don't have the money to spend ten

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Speaker 3: thousand dollars for someone to teach me how to do

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Speaker 3: my own podcast. So I started testing out how to

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Speaker 3: launch a podcast in thirty days. So I would charge

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Speaker 3: like forty nine bucks for an hour and I would

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Speaker 3: give them the whole rundown and help them. I did

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Speaker 3: this for a while, then I started the academy. I

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Speaker 3: then taught people everything I knew. You know, now, I

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Speaker 3: know what equipment to use, Now I know how to

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Speaker 3: simplify this. So I made it very simple for us

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Speaker 3: to just start, because you can make it very difficult.

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Speaker 3: Then the pandemic hit. And I've been doing this now

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Speaker 3: for a while virtually because again I live in Orlando.

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Speaker 3: There's no Mecca. This is not New York because it's

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Speaker 3: not La Like, there's not much media here. So the

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Speaker 3: pandemic hits and big corporations like iHeart don't know how

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Speaker 3: to simplify things, and they're home and they don't know

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Speaker 3: what to do. So then I was able to step

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Speaker 3: in and show them, hey, we can do this. And

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Speaker 3: at that time, Riverside wasn't a thing, so it was

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Speaker 3: showing them how to use zoom but without zoom audio

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Speaker 3: and using the backup audio, and they're like, oh, this

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Speaker 3: is it.

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Speaker 2: I'm like, that's it.

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Speaker 1: Pay me now, yeah, yeah, I thinking of it thing

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Speaker 1: for some of the networks. Okay, yeah, I interrupt you

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Speaker 1: before you get too deep in because I love because

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Speaker 1: I know everyone listening is and we start to like

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Speaker 1: sort of tell the fast version. It's like, way, wait, wait, wait,

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Speaker 1: wait wait wait, so talk to us about choosing the

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Speaker 1: idea for your show. You already had the blog. When

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Speaker 1: did you realize, like this is the focus of the

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Speaker 1: show and it's actually resonating with an audience. Because I

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Speaker 1: think some folks will rush in, like they'll think that

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Speaker 1: they have an idea for a show. They'll do the

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Speaker 1: show without actually like testing or seeing if there's an

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Speaker 1: audience for it, especially if you're not, like you said,

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Speaker 1: a celebrity who has a built in fan base, you know,

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Speaker 1: So talk a little bit about that. And I also

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Speaker 1: hear that your show pivoted over time. Now it's pivot

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Speaker 1: with purpose. So yeah, tell people who are wondering, what's

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Speaker 1: the thing. How do I know that people are going

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Speaker 1: to resonate with this? How you sort of?

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Speaker 3: I did some things right, and I did some things

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Speaker 3: now looking back that weren't the best. What I did

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Speaker 3: do was I come from a business background, right, so

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Speaker 3: I remember doing a lot of like customer avatars and

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Speaker 3: knowing who my target audience is for business, so I

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Speaker 3: figured I needed to know.

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Speaker 2: That from the pod as well.

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Speaker 3: So although it was called shit, I'm thirty and everything,

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Speaker 3: I still remember my spiel. It's like getting rid of

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Speaker 3: society's expectations about where you should be in your thirties

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Speaker 3: as a woman of color when you turn thirty. And

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Speaker 3: that's where I stayed, and I talked about parenting and

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Speaker 3: career and relationships, everything, but through the lens of a

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Speaker 3: woman of color turning thirty trying to figure out what

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Speaker 3: to do. So I was very intentional with my content.

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Speaker 3: It's like, oh, well, you talk about everything, yes, but no,

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Speaker 3: I talk about what I'm going through. But it's in

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Speaker 3: a very linear way, right, I don't kind of. I

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Speaker 3: didn't deviate from that, and my guests also were very

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Speaker 3: aligned with that. So that's when that was my test, essentially,

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Speaker 3: and that's why I believe everyone kept coming back because

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Speaker 3: whoever liked episode one, two and three also liked four

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Speaker 3: or five, six, seven and eight. And that's I think

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Speaker 3: a lot of people that want to start a pod

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Speaker 3: where they fall is, oh, I want to it's for everybody,

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Speaker 3: It's for all black women, it's for all No, it's now,

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Speaker 3: we're not monolithic, we're not all the same. So why

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Speaker 3: would you put me in the same category as what's

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Speaker 3: her name?

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Speaker 2: Candice?

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Speaker 3: But moving right along, we're not all the same. So

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Speaker 3: that thing, that's the very first thing. Now, one of

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Speaker 3: the things that I think I did wrong was choosing

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Speaker 3: that name. So although I was very I was sad.

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Speaker 3: I was anxious about turning thirty. I'm not where I'm

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Speaker 3: supposed to be, like in society and in my family.

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Speaker 3: I wasn't doing what I was supposed to be doing.

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Speaker 3: I should settle down and get married, have more kids,

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Speaker 3: have the white picket friends, you know, just stay home

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Speaker 3: after five o'clock, do whatever you have to do for

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Speaker 3: your husband. It wasn't me, and I felt trapped in

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Speaker 3: my thirties. But then as I got to my thirty

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Speaker 3: four thirty five, I'm like, oh, I like it here.

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Speaker 2: I like it a lot. You can't can't might tell

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Speaker 2: me nothing.

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Speaker 3: I'm not a kid, I'm not too old. I love

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Speaker 3: who I'm becoming. So that's when I pivoted and I

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Speaker 3: started really finding out what my purpose was through the podcast.

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Speaker 2: It was enjoyed speaking, but at.

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Speaker 3: The same time, I started finding my passion and my

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Speaker 3: purpose through storytelling and helping others and I'm like, oh,

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Speaker 3: this is where I'm supposed to be. And that's when,

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Speaker 3: with the help of the community of the podcast, we

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Speaker 3: came up with Pivot with purpose because I didn't know

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Speaker 3: where to take it. But I believe also the name

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Speaker 3: is very important because you'll get to a point where

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Speaker 3: you're like, oh, does this still fit who I am today?

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Speaker 3: We are forever evolving who I was when Shitto'm thirty

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Speaker 3: started Its one hundred percent not who I am today.

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Speaker 3: So we have to be able to evolve with our

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Speaker 3: podcast as well.

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Speaker 1: Yeah. Absolutely, I mean it's hard to like, it's impossible

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Speaker 1: to force into the future where you're going to be.

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Speaker 1: I think we got lucky because Brian ambition has just

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Speaker 1: it never gets old, it never is stale. I do

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Speaker 1: remember in the early days someone saying like if someone

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Speaker 1: who also was launching a podcast, like, well, are you

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Speaker 1: afraid of alienating people with the title and feeling a

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Speaker 1: little bit like I was confident, but also she made

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Speaker 1: me think twice and of course now, of course we

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Speaker 1: want it to be called this. You know, this is

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Speaker 1: who we are, who we want to speak to, and

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Speaker 1: it's okay to be specific and be niche down in

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Speaker 1: that way. And also what I'm hearing is like it's

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Speaker 1: okay for you to change your mind and to change

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Speaker 1: the title of a show. And I've seen this happen.

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Speaker 1: Like I was on someone's podcast and they it was

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Speaker 1: one title, and then they were launching a book and

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Speaker 1: they're like, okay, so we're going to change the name

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Speaker 1: of the podcast now to the name of the book.

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Speaker 1: And it was like planned out. And when you do that,

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Speaker 1: like are you able nothing changes? Like you can keep

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Speaker 1: the same you know, home on Apple, the same links,

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Speaker 1: all that stuff, you know on the technical side, so

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Speaker 1: you don't have to actually lose any like ground you've

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Speaker 1: made in terms of placement on the charts and things

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Speaker 1: like that.

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Speaker 2: Mm hmm, yeah, you absolutely a can.

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Speaker 3: Oh you have to change that are basically what it's

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Speaker 3: called an RSS feed. It stays the same. You just

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Speaker 3: update your artwork, you update your description. Everything stays there,

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Speaker 3: depending of course on what media host you use. But

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Speaker 3: you can keep everything the same. All your subscribers will

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Speaker 3: not go anywhere.

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Speaker 1: Yeah, oh man, you said hosts. I mean when we

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Speaker 1: launched Brown Ambition and our host used to be Libsyn,

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Speaker 1: and I remember, okay, like teaching myself how to use

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Speaker 1: that what was your first host?

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Speaker 2: I still use lips In. I use nineteen and lips in.

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Speaker 1: Okay, nice, Yeah, Lipsen is one of the ogs. But

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Speaker 1: now there's several more.

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Speaker 3: You know, Oh, there's so many that Libsin has been

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Speaker 3: around since the beginning of podcasting. But there is Art nineteen,

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Speaker 3: there is bus brout there a spreaker. I don't recommend

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Speaker 3: as anchor if you are serious about podcasting and an

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Speaker 3: anchor it hates me since Clubhouse days, I am very opinionated.

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Speaker 2: But I do not.

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Speaker 3: Becaus was amazing for those like three months I made

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Speaker 3: a lot of money at Glubhouse just talking about podcasting

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Speaker 3: because it became so big during that time, you know,

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Speaker 3: and people didn't know what to do. But if you're

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Speaker 3: taking this seriously and you really wanted to eventually be

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Speaker 3: a business, I'm all about owning your ip owning your content,

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Speaker 3: and everything that's free comes at a cost.

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Speaker 2: Every Oh that's the thing.

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Speaker 1: And when it yeah, yep, even Lipsyn's I think lipson

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Speaker 1: I could start with like five fifteen bucks something like

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Speaker 1: that depends on So what else? When those in those

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Speaker 1: early days when you said that you got a bunch

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Speaker 1: of equipment, did everything wrong, Like, if someone's starting out today,

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Speaker 1: what would be I know it's in my starter kit,

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Speaker 1: but what would be in your starter kit? For a podcaster?

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Speaker 3: All you need is a Samsung Queue to you, what's that?

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Speaker 3: It's literally a sixty nine dollars microphone. It's you plug

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Speaker 3: it in straight to your computer.

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Speaker 1: But I'm like, what that?

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Speaker 2: No, you probably have a short it looks like a

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Speaker 2: say that, yeah.

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Speaker 3: Okay, so there is Like you probably have the MV seven.

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Speaker 3: I have a short mic as well, Like this one

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Speaker 3: will run you about two hundred and fifty dollars and

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Speaker 3: it'll be XLR.

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Speaker 2: And you can also just go directly to your computer.

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Speaker 2: You can choose. If you grow, you can grow with it.

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Speaker 3: But the same thing with a Samsung it has for

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Speaker 3: you to be able to put it straight to your computer.

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Speaker 2: So all you need is your computer and your microphone.

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Speaker 2: That's it.

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Speaker 3: And then something like this Riverside or squad casts or

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Speaker 3: zencaster that records you know, interviews.

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Speaker 2: Or yourself by your or you by yourself.

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Speaker 3: Your audio and your video and boom, you have a

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Speaker 3: full studio at your house with your computer and your microphone.

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Speaker 2: That's all you need.

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Speaker 3: Of course, there are productions that cost ten twelve thousand

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Speaker 3: dollars a month to.

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Speaker 2: Make, but it's not necessary to get you off the ground.

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Speaker 1: Yeah, talk to me about the production side, Like obviously

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Speaker 1: in those early days, I'm like us, I'm sure you

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Speaker 1: edited the show yourself and like behind the scenes, uploaded

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Speaker 1: it yourself. How did you what did you use to

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Speaker 1: learn how to edit? Did you already have some familiarity

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Speaker 1: with like audio editing or did you teach yourself.

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Speaker 2: That girl, I didn't even know how to plug in

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Speaker 2: the cable box.

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Speaker 3: Like if my cable went down, I'm calling Spectrum and

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Speaker 3: then they're like, can you do this?

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Speaker 2: No, send someone right now. I don't want to touch

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Speaker 2: the cables.

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Speaker 3: I YouTube University was where I went and got my

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Speaker 3: degree YouTube Anyone.

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Speaker 2: When I got dms from people was like how do

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Speaker 2: I do this? Or how do I do that?

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Speaker 3: I want to answer those If you give me a

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Speaker 3: specific question, Hey, I have my EXLR cord and this

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Speaker 3: is not working or whatever, then I'll answer that question.

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Speaker 3: Because there's so much information on YouTube for free. For free,

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Speaker 3: I have literally I've been producing some of the biggest podcasts.

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Speaker 3: We're talking about two million downloads a month off of

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Speaker 3: Audacity which is also free. And where do I learn

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Speaker 3: how to do audacity on YouTube? Literally, and it's free

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Speaker 3: on a mac. It's free on a PC. You don't

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Speaker 3: have You don't have to have a huge computer. Again,

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Speaker 3: I said in the beginning, I started with a surface tablet.

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Speaker 2: That's all I had.

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Speaker 3: I didn't even I had my work computer, but and

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Speaker 3: I would use that to the Lenovo Frome work.

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Speaker 2: I ended up getting fired from accounting.

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Speaker 1: It's fine specifically that I don't record your podcast on

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Speaker 1: your work computer, though, just you know.

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Speaker 2: Don't don't do it.

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Speaker 3: I would do a lot of research on there and

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Speaker 3: then record on the surface. So all my research and

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Speaker 3: my outlines were on my laptop, and then I.

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Speaker 2: Would use all this stuff.

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Speaker 3: But literally, all you need is your computer, your microphone,

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Speaker 3: something like Riverside, Squadcast, Zancaster and just get started.

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Speaker 1: Yeah yeah, I think I also.

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Speaker 3: Have a plan starting it is because many people going

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Speaker 3: in it without a plan.

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Speaker 2: What is your plan is? What's your Why?

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Speaker 3: Why are you doing this? Who are you impacting? Once

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Speaker 3: they leave your podcast? What are you leaving them with?

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Speaker 3: Because just because you have cool conversations with your friends.

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Speaker 2: Does not mean you need to have it on a podcast.

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Speaker 3: So there are a lot of podcasts gurus out there

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Speaker 3: that are like, everybody needs a podcast, Like, oh, bro,

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Speaker 3: you get a podcast, You get a podcast.

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Speaker 2: No, shut up, they don't. And now we're seeing how

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Speaker 2: everyone should not be on a pod.

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Speaker 3: And I truly believe the power of the tongue. We're

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Speaker 3: so powerful with the things that we say and the

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Speaker 3: influence that we can create and the people that are

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Speaker 3: listening that could be very easily influenced. So just be

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Speaker 3: very careful with what you're saying, because once you get

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Speaker 3: on this microphone, I feel like we should have a

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Speaker 3: duty on what we say and how we say it.

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Speaker 1: Yeah, and to whom you're speaking. Like being able to define.

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Speaker 1: I feel like if you can't define your person, like

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Speaker 1: how old are they, where do they live, what apps

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Speaker 1: are on their phone? You know, what kind of shows

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Speaker 1: do they enjoy? What are they struggling with? Like actually

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Speaker 1: being able to share, excuse me, actually being able to

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Speaker 1: like personify your audience and like what and always center them.

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Speaker 1: I think that's one of the best things we did

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Speaker 1: at BA was of course our personalities, our personal stories

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Speaker 1: infuse the show with color and all that, But we

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Speaker 1: never forgot about her you know, we never forgot about

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Speaker 1: our listener and.

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Speaker 2: Did you have a name for her? Oh no, actually no,

437
00:19:23,520 --> 00:19:23,960
Speaker 2: I might.

438
00:19:24,520 --> 00:19:27,280
Speaker 1: Fortunately, we have so many people submitting questions, we have

439
00:19:27,320 --> 00:19:29,800
Speaker 1: like real names now, you know, we think about I

440
00:19:29,840 --> 00:19:33,760
Speaker 1: think about dang it. There's so many that just have

441
00:19:33,880 --> 00:19:37,040
Speaker 1: over the years. They're always sending questions and encouraging words,

442
00:19:37,640 --> 00:19:40,520
Speaker 1: but we never forget about what the brown and black

443
00:19:40,520 --> 00:19:42,960
Speaker 1: woman's experience is and what she's going through and how

444
00:19:43,000 --> 00:19:46,160
Speaker 1: the news, what about the news is stressing her out?

445
00:19:46,200 --> 00:19:48,800
Speaker 1: And like, how can we, you know, help comfort and

446
00:19:48,880 --> 00:19:52,600
Speaker 1: provide some insights into everything that has to do with

447
00:19:52,640 --> 00:19:56,200
Speaker 1: her pocketbook and her career. So that's such a good

448
00:19:56,200 --> 00:19:58,679
Speaker 1: point that you made. For sure. I used to use

449
00:19:58,800 --> 00:20:01,200
Speaker 1: garage band. I had a Mike because everyone had a

450
00:20:01,240 --> 00:20:04,120
Speaker 1: Yetnie Mike, you know, saying I.

451
00:20:04,119 --> 00:20:09,400
Speaker 2: Know, I mean, they're terrible. They're they're model of podcasting,

452
00:20:10,000 --> 00:20:10,359
Speaker 2: that's it.

453
00:20:10,359 --> 00:20:12,320
Speaker 1: They have such bad like you pick up so many

454
00:20:12,359 --> 00:20:15,960
Speaker 1: different background noises. I was like, what am I danging wrong? Anyway? Anyway, Yeah,

455
00:20:16,000 --> 00:20:19,240
Speaker 1: so I used Apple earbuds. Plus they're not portable yeties

456
00:20:19,280 --> 00:20:21,240
Speaker 1: are heavy and I would be going into the city,

457
00:20:21,560 --> 00:20:24,000
Speaker 1: so I literally would use Apple earbuds and a laptop

458
00:20:24,600 --> 00:20:26,840
Speaker 1: and garage band and I would you know, rock that

459
00:20:26,920 --> 00:20:30,960
Speaker 1: out for years, like I'm probably until the pandemic, until

460
00:20:31,000 --> 00:20:33,200
Speaker 1: I was forced to stay home because it was the

461
00:20:33,359 --> 00:20:35,280
Speaker 1: portable functionable and we used.

462
00:20:35,200 --> 00:20:39,480
Speaker 2: To use Skype back in the day, like I know if.

463
00:20:39,440 --> 00:20:42,480
Speaker 1: No it was a thing Skype, it was no squad

464
00:20:42,520 --> 00:20:46,600
Speaker 1: cast back in twenty fifteen. Ok. Okay, So we covered

465
00:20:46,640 --> 00:20:49,280
Speaker 1: some technical stuff, and I want to talk to you

466
00:20:49,280 --> 00:20:52,639
Speaker 1: about one of the other questions that I get frequently

467
00:20:52,680 --> 00:20:55,560
Speaker 1: from anyone wanting to start a show is and then

468
00:20:56,240 --> 00:20:58,199
Speaker 1: how do I tell people about it? Like how do

469
00:20:58,320 --> 00:20:59,960
Speaker 1: people find the show?

470
00:21:00,000 --> 00:21:00,119
Speaker 2: Oh?

471
00:21:00,760 --> 00:21:04,240
Speaker 1: You started the show, you know, not long after your blog? Right,

472
00:21:04,240 --> 00:21:06,480
Speaker 1: So about a year after you launched your blog, did you.

473
00:21:06,480 --> 00:21:09,200
Speaker 3: All have literally I only had like seven blog posts,

474
00:21:09,240 --> 00:21:11,880
Speaker 3: and I was like, okay, off to audio we.

475
00:21:11,840 --> 00:21:13,840
Speaker 1: Go, lowercase B blog got it?

476
00:21:14,359 --> 00:21:17,640
Speaker 2: Yes, very all of it tiny, like ten.

477
00:21:17,560 --> 00:21:19,760
Speaker 1: People getting really caught up and like put you know,

478
00:21:19,840 --> 00:21:21,720
Speaker 1: the same thing that Yahoo was caught up in, which

479
00:21:21,760 --> 00:21:24,119
Speaker 1: is like, but is anyone going to listen? And I

480
00:21:24,160 --> 00:21:26,240
Speaker 1: feel like for us, we had to not care about

481
00:21:26,240 --> 00:21:28,640
Speaker 1: that for a while. I mean, of course you care,

482
00:21:28,760 --> 00:21:31,320
Speaker 1: but like you can't make that the reason for doing

483
00:21:31,359 --> 00:21:34,119
Speaker 1: it because it takes In my experience, I found it

484
00:21:34,160 --> 00:21:37,879
Speaker 1: takes time to build that loyalty, that trust, you know.

485
00:21:38,000 --> 00:21:40,199
Speaker 1: So talk to me about your show and how you

486
00:21:40,280 --> 00:21:44,159
Speaker 1: grew it and if there was any strategy that particularly.

487
00:21:43,640 --> 00:21:45,440
Speaker 2: Worked for you. Yeah.

488
00:21:45,480 --> 00:21:47,320
Speaker 3: So back then there was no video. Well I didn't

489
00:21:47,320 --> 00:21:50,360
Speaker 3: have video, right, it was audio only. But then I

490
00:21:50,440 --> 00:21:54,040
Speaker 3: knew about audiograms, so I would create these audiograms with

491
00:21:54,160 --> 00:21:57,160
Speaker 3: clips of the show on social media. Again, I had

492
00:21:57,440 --> 00:22:00,399
Speaker 3: maybe a thousand followers back then. If I got twenty

493
00:22:00,480 --> 00:22:02,320
Speaker 3: likes this is my favorite joke on such as like

494
00:22:02,400 --> 00:22:04,440
Speaker 3: dad jokes person. I'm like, if I got twenty likes

495
00:22:04,440 --> 00:22:06,480
Speaker 3: on a picture, I was like, oh my god.

496
00:22:06,560 --> 00:22:07,800
Speaker 2: Kim Kardashi cann watch out.

497
00:22:08,000 --> 00:22:10,280
Speaker 3: You know, I thought I was popping with twenty likes

498
00:22:10,320 --> 00:22:13,959
Speaker 3: on social media, right, So I had these audiograms and

499
00:22:14,000 --> 00:22:16,600
Speaker 3: that's what I would do, create clips and just push

500
00:22:16,680 --> 00:22:17,840
Speaker 3: them out constantly.

501
00:22:18,280 --> 00:22:20,400
Speaker 2: And I do remember some people saying, oh my god, you're.

502
00:22:20,280 --> 00:22:24,200
Speaker 3: Always posting about your podcast. Okay on follow That's fine.

503
00:22:24,320 --> 00:22:27,320
Speaker 3: I'm gaining more than what I'm losing. So how will

504
00:22:27,320 --> 00:22:29,360
Speaker 3: they find you? You have to be your number one fan.

505
00:22:30,040 --> 00:22:30,679
Speaker 2: You really do.

506
00:22:30,760 --> 00:22:32,960
Speaker 3: If you start thinking about what other people might think

507
00:22:33,000 --> 00:22:36,960
Speaker 3: about your little podcast. Oh you think that's when you

508
00:22:37,000 --> 00:22:39,240
Speaker 3: have to literally put your blinders on. And unfortunately, I

509
00:22:39,280 --> 00:22:42,320
Speaker 3: will say, I don't know if this is in every community,

510
00:22:42,320 --> 00:22:46,280
Speaker 3: but definitely for hours, our biggest supporters are not our

511
00:22:46,280 --> 00:22:49,720
Speaker 3: family and friends. Yeah, yeah, especially in the beginning. Oh

512
00:22:49,760 --> 00:22:50,919
Speaker 3: what are you doing the little podcast?

513
00:22:50,960 --> 00:22:51,280
Speaker 2: What you know?

514
00:22:51,320 --> 00:22:53,000
Speaker 3: You think you're an iTunes or you think you're big man?

515
00:22:53,720 --> 00:22:55,040
Speaker 3: What is that doing and you're making any money? You

516
00:22:55,040 --> 00:22:57,560
Speaker 3: can't go out with us anymore because you're recording. Yes,

517
00:22:57,720 --> 00:22:59,639
Speaker 3: because I'm passionate about it, and you will know if

518
00:22:59,640 --> 00:23:01,359
Speaker 3: you're past, know about what you're talking about and what

519
00:23:01,400 --> 00:23:03,560
Speaker 3: you're doing when you have to pass up on brunch

520
00:23:04,040 --> 00:23:06,040
Speaker 3: or you have to pass up on a friend's vacation

521
00:23:06,119 --> 00:23:08,320
Speaker 3: because like you know, I have to record x amount

522
00:23:08,320 --> 00:23:10,159
Speaker 3: of pods or I need to learn how to do this,

523
00:23:10,200 --> 00:23:11,600
Speaker 3: so I have to work on my outline or I

524
00:23:11,640 --> 00:23:13,639
Speaker 3: have to edit whatever that is. For two and a

525
00:23:13,680 --> 00:23:17,560
Speaker 3: half years, I wore all the hats, you know, marketing, graphic, design,

526
00:23:18,040 --> 00:23:21,520
Speaker 3: editing engineer, like all of it was just me unto

527
00:23:21,560 --> 00:23:23,920
Speaker 3: the pandemic. When I found, you know, my May, who's

528
00:23:24,000 --> 00:23:27,439
Speaker 3: amazing and still work with her, but we you know

529
00:23:28,000 --> 00:23:29,600
Speaker 3: I need it with her. I was like, I'm going

530
00:23:29,680 --> 00:23:32,679
Speaker 3: to give you four episodes and do it for free,

531
00:23:32,840 --> 00:23:36,080
Speaker 3: and I want to see what you can do. Edit, yes, edit,

532
00:23:36,160 --> 00:23:38,560
Speaker 3: And the very first one was mid pandemic on my

533
00:23:38,800 --> 00:23:42,840
Speaker 3: birthday and it was Charlemagne and she goes into the

534
00:23:42,920 --> 00:23:43,800
Speaker 3: zoom and she's like.

535
00:23:43,760 --> 00:23:45,359
Speaker 2: What, and I'm my girl, don't ask any questions. We

536
00:23:45,400 --> 00:23:46,160
Speaker 2: just got to get this done.

537
00:23:46,280 --> 00:23:49,080
Speaker 3: Everything went wrong. Internet was going down. We were doing

538
00:23:49,119 --> 00:23:51,240
Speaker 3: it on a hot spot which didn't break, by the

539
00:23:51,280 --> 00:23:53,880
Speaker 3: grace of God at all during the entire hours.

540
00:23:53,720 --> 00:23:55,840
Speaker 1: Listening to the story. So you're interviewing Charlemagne.

541
00:23:56,160 --> 00:24:00,840
Speaker 3: Yes, oh okay, and I am terrified because I've been

542
00:24:00,960 --> 00:24:03,280
Speaker 3: I've been trying to get this forever right and he's

543
00:24:03,320 --> 00:24:04,960
Speaker 3: like yy one day, yea, one day.

544
00:24:05,119 --> 00:24:05,960
Speaker 2: Finally the day.

545
00:24:05,760 --> 00:24:09,359
Speaker 3: Comes and I got you on here because the world's

546
00:24:09,359 --> 00:24:12,200
Speaker 3: shut him down. So now you're sitting down nothing but time.

547
00:24:12,440 --> 00:24:16,280
Speaker 3: It's May twenty twenty and my internet's not working. My

548
00:24:16,359 --> 00:24:19,160
Speaker 3: internet works every day all day. But we made it

549
00:24:19,240 --> 00:24:22,560
Speaker 3: work with that a hiccup, and from then I knew, Oh, like,

550
00:24:22,920 --> 00:24:25,720
Speaker 3: she's as dedicated as I am, and we spent She

551
00:24:25,760 --> 00:24:26,840
Speaker 3: hasn't left my side.

552
00:24:26,640 --> 00:24:29,920
Speaker 1: Since Okaba fan, so many gems are being dropped right now,

553
00:24:29,960 --> 00:24:31,480
Speaker 1: you do not want to miss the rest of my

554
00:24:31,560 --> 00:24:34,480
Speaker 1: conversation with Carla, and I'm gonna put the full respect

555
00:24:34,520 --> 00:24:37,040
Speaker 1: on it. Will Marie coming back to you in just

556
00:24:37,119 --> 00:24:40,760
Speaker 1: a few All right, we are back with our guest,

557
00:24:40,840 --> 00:24:43,600
Speaker 1: Carla Well Madis who's gonna tell us all about the

558
00:24:43,640 --> 00:24:46,760
Speaker 1: power of podcasting and how you yes, you can actually

559
00:24:46,840 --> 00:24:49,080
Speaker 1: launch your own podcast if you have a plan and

560
00:24:49,119 --> 00:24:52,480
Speaker 1: you never forget about your purpose, which hopefully is to

561
00:24:52,520 --> 00:24:55,639
Speaker 1: help others. What like the key for me with you

562
00:24:55,760 --> 00:24:59,960
Speaker 1: talking about showing up, skipping things, you know, being really

563
00:25:00,119 --> 00:25:03,320
Speaker 1: serious about it is if you're treating it like something

564
00:25:03,359 --> 00:25:05,960
Speaker 1: you pick up and put down, It's almost like why

565
00:25:06,000 --> 00:25:11,360
Speaker 1: bother Because consistency is so key, like showing up when

566
00:25:11,400 --> 00:25:13,320
Speaker 1: you say you're going to show up for your audience

567
00:25:13,320 --> 00:25:16,679
Speaker 1: so they rely on you. How did you build that cadence? Like,

568
00:25:16,760 --> 00:25:19,800
Speaker 1: for example, with Brown Ambition, we started recording I think

569
00:25:19,800 --> 00:25:22,880
Speaker 1: in the early days we aired every Tuesday, and then

570
00:25:22,960 --> 00:25:25,719
Speaker 1: we switched to Wednesday. You know, we've didn't make very

571
00:25:25,760 --> 00:25:28,560
Speaker 1: many changes over eight years, and now we do two

572
00:25:28,640 --> 00:25:32,400
Speaker 1: shows a week, you know, consistently Wednesday and Fridays, which

573
00:25:32,440 --> 00:25:34,439
Speaker 1: we record on one day. So talk to me about

574
00:25:34,440 --> 00:25:38,480
Speaker 1: deciding the cadence and we are a week. We are

575
00:25:38,520 --> 00:25:41,080
Speaker 1: we never miss a week, like we have something new

576
00:25:41,200 --> 00:25:43,879
Speaker 1: every week. And we chose that life for some reason

577
00:25:43,920 --> 00:25:46,160
Speaker 1: I can't remember, but it's the life that we have now.

578
00:25:46,920 --> 00:25:48,879
Speaker 1: But we show up, you know, we say we're going

579
00:25:48,920 --> 00:25:51,400
Speaker 1: to show up. So how did you decide you're kiding?

580
00:25:51,520 --> 00:25:53,920
Speaker 2: So if you're listening, you're like, I just don't have time.

581
00:25:54,160 --> 00:25:56,800
Speaker 2: This is too much. I was an accountant close week.

582
00:25:57,040 --> 00:25:59,680
Speaker 3: I would be there from seven am to sometimes midnight

583
00:25:59,760 --> 00:26:01,040
Speaker 3: to do it again the next day.

584
00:26:01,880 --> 00:26:04,600
Speaker 2: Bulk recording was my friend. For sure. I would sit down.

585
00:26:04,600 --> 00:26:05,679
Speaker 2: But I chose weekly.

586
00:26:06,200 --> 00:26:08,840
Speaker 3: I knew that I have if someone wants to it's

587
00:26:08,920 --> 00:26:09,920
Speaker 3: just like a relationship.

588
00:26:09,920 --> 00:26:10,800
Speaker 2: You got to show up.

589
00:26:11,200 --> 00:26:13,760
Speaker 3: When you start not showing up at being some timey,

590
00:26:14,320 --> 00:26:16,680
Speaker 3: then I'm not going to invest any time, any money,

591
00:26:16,680 --> 00:26:17,879
Speaker 3: any anything into you.

592
00:26:18,359 --> 00:26:20,640
Speaker 2: So I was showing up weekly. There were times there.

593
00:26:20,680 --> 00:26:22,720
Speaker 3: I remember one time specifically, I had nothing in the bank,

594
00:26:22,920 --> 00:26:25,680
Speaker 3: and by that I mean no episodes that were recorded

595
00:26:25,720 --> 00:26:31,320
Speaker 3: extra and the audio somehow someway was like distorted. It

596
00:26:31,400 --> 00:26:34,280
Speaker 3: was really weird, like none of the audio worked and

597
00:26:34,320 --> 00:26:37,439
Speaker 3: I'm like, it made no sense. Sometimes with tech you

598
00:26:37,560 --> 00:26:40,160
Speaker 3: just have it doesn't you can't explain it.

599
00:26:40,520 --> 00:26:41,920
Speaker 2: So I was I had to.

600
00:26:41,840 --> 00:26:43,440
Speaker 3: Be to work the next day at six o'clock, wake

601
00:26:43,520 --> 00:26:45,440
Speaker 3: up my daughter, take her to school, like I'm single mom.

602
00:26:46,000 --> 00:26:49,200
Speaker 3: So I stayed up until like three o'clock in the

603
00:26:49,240 --> 00:26:51,600
Speaker 3: morning and recorded a solo episode for it.

604
00:26:51,640 --> 00:26:53,159
Speaker 2: But think it was like a thirty minute episode.

605
00:26:53,240 --> 00:26:55,520
Speaker 3: But at the end of the day I showed up

606
00:26:55,920 --> 00:26:58,520
Speaker 3: in that episode ended up having the most downloads I

607
00:26:58,520 --> 00:27:02,119
Speaker 3: had had to date because I showed up and I

608
00:27:02,160 --> 00:27:03,399
Speaker 3: was real and wrong. I'm like, listen, this is not

609
00:27:03,400 --> 00:27:05,240
Speaker 3: supposed to be the episode, but I have an outline

610
00:27:05,600 --> 00:27:07,000
Speaker 3: and we're going to talk about and I did some

611
00:27:07,040 --> 00:27:09,439
Speaker 3: research and at two three in the morning, I'm recording it,

612
00:27:09,680 --> 00:27:10,920
Speaker 3: editing it and putting it out.

613
00:27:11,400 --> 00:27:12,960
Speaker 2: But definitely I chose weekly.

614
00:27:13,000 --> 00:27:15,840
Speaker 3: I have clients that tell me, oh, what about bi weekly,

615
00:27:16,040 --> 00:27:16,600
Speaker 3: And I'm like.

616
00:27:17,320 --> 00:27:21,080
Speaker 2: No, what about once a month? Especially today? That won't

617
00:27:21,080 --> 00:27:21,399
Speaker 2: cut it.

618
00:27:22,280 --> 00:27:23,960
Speaker 1: Yeah, I don't know how anyone can do it with

619
00:27:24,000 --> 00:27:25,400
Speaker 1: less than once at least once.

620
00:27:25,240 --> 00:27:26,360
Speaker 2: A week at least.

621
00:27:26,960 --> 00:27:28,720
Speaker 1: And I love the fact that we went to too.

622
00:27:28,800 --> 00:27:33,119
Speaker 1: The strategy behind that was shorter episodes because we love

623
00:27:33,200 --> 00:27:35,600
Speaker 1: the content of our show, but we were paying attention

624
00:27:35,720 --> 00:27:39,280
Speaker 1: to engagement rates throughout the duration of the show, which

625
00:27:39,640 --> 00:27:43,040
Speaker 1: now factors a lot into like rankings and things like that.

626
00:27:44,119 --> 00:27:46,480
Speaker 1: So for us, it was like, let's break off a

627
00:27:46,560 --> 00:27:48,800
Speaker 1: chunk of the show and make it all about our listeners.

628
00:27:48,800 --> 00:27:51,399
Speaker 1: So ba Q and A was born on you know,

629
00:27:51,480 --> 00:27:53,119
Speaker 1: we do that on Fridays and then Wednesday we had

630
00:27:53,119 --> 00:27:55,080
Speaker 1: the main show. But yeah, you got to have that.

631
00:27:55,160 --> 00:27:58,720
Speaker 1: I remember that consistency, that dedication. Like there were times

632
00:27:58,760 --> 00:28:01,160
Speaker 1: when it was always me and I'd be the one

633
00:28:01,200 --> 00:28:03,440
Speaker 1: because you know, Tiffany could just show up bless her.

634
00:28:03,560 --> 00:28:05,720
Speaker 1: But I knew, and I knew that about our relationship.

635
00:28:05,720 --> 00:28:08,959
Speaker 1: We were a duo, and I knew tips only going

636
00:28:09,000 --> 00:28:11,840
Speaker 1: to do this because if I'm handling the tech side,

637
00:28:11,880 --> 00:28:13,840
Speaker 1: so like, let me show up for that. But I

638
00:28:13,880 --> 00:28:16,800
Speaker 1: also was learning, and there was like one time, more

639
00:28:16,840 --> 00:28:18,959
Speaker 1: than one time, when like my audio would be screwed

640
00:28:19,040 --> 00:28:21,840
Speaker 1: up and I'd literally go home listen to her audio

641
00:28:21,920 --> 00:28:25,320
Speaker 1: and just have a conversation with her, like like pretend

642
00:28:25,359 --> 00:28:27,600
Speaker 1: like it was live, just to get my side of

643
00:28:27,600 --> 00:28:30,919
Speaker 1: the conversation. Sweating bullets, like the whole time.

644
00:28:32,280 --> 00:28:34,520
Speaker 3: That shows your dedication right, and the fact that you

645
00:28:34,560 --> 00:28:36,720
Speaker 3: were there to show up even when you're not making

646
00:28:36,760 --> 00:28:39,000
Speaker 3: any money. Some of this time you're not going to

647
00:28:39,040 --> 00:28:41,400
Speaker 3: be making any money. But what you will see is

648
00:28:41,440 --> 00:28:43,360
Speaker 3: that when you're showing up, you have an impact on someone.

649
00:28:43,400 --> 00:28:45,040
Speaker 3: If you're doing it right and if you're really passionate

650
00:28:45,080 --> 00:28:46,680
Speaker 3: about what you're talking about, and if you find that.

651
00:28:46,680 --> 00:28:49,160
Speaker 2: To be your purpose, go for it. You never know

652
00:28:49,240 --> 00:28:49,960
Speaker 2: what's going to happen.

653
00:28:50,040 --> 00:28:53,760
Speaker 3: I mean my course specifically the launch of podcasts in

654
00:28:53,800 --> 00:28:56,560
Speaker 3: thirty days I always talk about because she now works

655
00:28:56,560 --> 00:29:00,160
Speaker 3: with you, Imani, she took that course in the beginning, yeah,

656
00:29:00,320 --> 00:29:02,320
Speaker 3: to start her own path, to start her own pod.

657
00:29:02,400 --> 00:29:05,440
Speaker 3: And she's one of many now who are what now

658
00:29:05,560 --> 00:29:08,920
Speaker 3: producers for big you know Webby not in a winning

659
00:29:09,200 --> 00:29:10,040
Speaker 3: podcast and they.

660
00:29:10,000 --> 00:29:10,760
Speaker 2: Can do a B and C.

661
00:29:11,160 --> 00:29:13,680
Speaker 3: Everyone at the agency for me has gone through I

662
00:29:13,760 --> 00:29:16,760
Speaker 3: DA to launch, all my editors, all my producers, they've

663
00:29:16,840 --> 00:29:18,680
Speaker 3: all gone through, and they're like, well, what what school

664
00:29:18,680 --> 00:29:22,680
Speaker 3: do you have? None again YouTube University. I was an accountant,

665
00:29:23,080 --> 00:29:25,600
Speaker 3: but I was able to put the work in and

666
00:29:25,640 --> 00:29:28,400
Speaker 3: teach someone in. Podcasting can take you in so many

667
00:29:28,440 --> 00:29:31,800
Speaker 3: different directions, so many different directions once you get started

668
00:29:31,880 --> 00:29:33,600
Speaker 3: and find what you love about it. You might fall

669
00:29:33,600 --> 00:29:34,920
Speaker 3: in love with the back end of it, which is

670
00:29:35,040 --> 00:29:37,960
Speaker 3: editing or video or coming up with outlines or scripting.

671
00:29:38,040 --> 00:29:40,840
Speaker 3: You never know what you will love about it until

672
00:29:40,880 --> 00:29:41,320
Speaker 3: you start.

673
00:29:43,320 --> 00:29:46,640
Speaker 1: So today, pivot with Purpose. Can you talk about how

674
00:29:46,680 --> 00:29:50,600
Speaker 1: the show's direction, like the tone, the focus of the

675
00:29:50,640 --> 00:29:52,840
Speaker 1: show has changed since.

676
00:29:52,640 --> 00:29:55,160
Speaker 2: You a lot. I would say pivoted.

677
00:29:55,280 --> 00:29:56,960
Speaker 1: I was trying to use the word pivot, but it was.

678
00:29:58,440 --> 00:29:59,960
Speaker 2: It's the word shifting, pivoting.

679
00:30:00,000 --> 00:30:03,240
Speaker 3: I like, however, the word became like a thing a

680
00:30:03,280 --> 00:30:05,800
Speaker 3: couple of years back, but it just fit for me.

681
00:30:05,840 --> 00:30:07,560
Speaker 3: I was like, I don't want the word, but it

682
00:30:07,800 --> 00:30:12,360
Speaker 3: fit because my life did pivot and I found my purpose.

683
00:30:12,440 --> 00:30:14,360
Speaker 3: Now does that purpose sometimes look different?

684
00:30:14,480 --> 00:30:18,480
Speaker 2: Yes, it shifts. God bless you. This is the beauty

685
00:30:18,520 --> 00:30:20,320
Speaker 2: of podcasting. We're actually talking.

686
00:30:21,000 --> 00:30:24,760
Speaker 3: Yeah, it changed. I went from you know when it

687
00:30:24,800 --> 00:30:26,440
Speaker 3: was shit, I'm thirty. I'm like, I'll never get I've

688
00:30:26,440 --> 00:30:30,000
Speaker 3: been married before, I'll never get married again. You know, Uh,

689
00:30:30,280 --> 00:30:32,280
Speaker 3: there was I'll never have a big one, I'll never

690
00:30:32,320 --> 00:30:33,840
Speaker 3: have another child ever ever.

691
00:30:34,120 --> 00:30:36,200
Speaker 2: Ever, Like I was gonna be a one and done.

692
00:30:36,240 --> 00:30:38,960
Speaker 3: I'm gonna travel the world, go to Italy, have my

693
00:30:39,040 --> 00:30:40,800
Speaker 3: boobs out in the sun, like that was gonna be

694
00:30:40,880 --> 00:30:42,840
Speaker 3: my life. I was gonna be the rich an ticket.

695
00:30:42,920 --> 00:30:44,440
Speaker 3: She was gonna be eighteen and them a kick.

696
00:30:44,280 --> 00:30:46,640
Speaker 2: Her out of my house. Well, I fell in love.

697
00:30:48,520 --> 00:30:52,480
Speaker 3: And chose to get off birth control, and I have

698
00:30:52,520 --> 00:30:54,760
Speaker 3: a child likes asasion.

699
00:30:54,960 --> 00:30:57,720
Speaker 1: Like, damn it, he came along.

700
00:30:58,160 --> 00:30:59,200
Speaker 2: This is the one where you can do it in

701
00:30:59,200 --> 00:31:00,800
Speaker 2: a blog where you gotta be fuck.

702
00:31:03,560 --> 00:31:07,040
Speaker 3: I did all that, got engaged, uprooted my entire my kids,

703
00:31:07,200 --> 00:31:09,080
Speaker 3: moved to New Jersey, did the whole thing.

704
00:31:09,680 --> 00:31:13,000
Speaker 2: And it didn't work out. And it didn't work out.

705
00:31:13,080 --> 00:31:15,440
Speaker 3: And the big thing about that was that I was

706
00:31:15,600 --> 00:31:18,160
Speaker 3: already living in my purpose.

707
00:31:18,240 --> 00:31:21,000
Speaker 2: I just had to pivot. I just had to pivot.

708
00:31:20,680 --> 00:31:23,720
Speaker 3: When most of us would crumble and just say, you

709
00:31:23,760 --> 00:31:26,200
Speaker 3: know what, why did this happen to me? I chose

710
00:31:26,240 --> 00:31:30,040
Speaker 3: to lean into me and my children and not you know,

711
00:31:30,200 --> 00:31:32,280
Speaker 3: sitting in there. So now what I do is I

712
00:31:32,320 --> 00:31:34,760
Speaker 3: talk a lot about my experiences and I bring people

713
00:31:34,800 --> 00:31:37,520
Speaker 3: onto the pod that can inspire you in a way

714
00:31:37,760 --> 00:31:41,280
Speaker 3: with you know, humor and whatever else. But now it's like, oh,

715
00:31:41,280 --> 00:31:43,360
Speaker 3: how do we go from what you went through to

716
00:31:43,400 --> 00:31:46,600
Speaker 3: where you are now? Because there's so many women and men.

717
00:31:46,440 --> 00:31:47,120
Speaker 2: Which is crazy.

718
00:31:47,120 --> 00:31:49,520
Speaker 3: I have a big male listenership, but I think it's

719
00:31:49,560 --> 00:31:50,600
Speaker 3: because I know I carry you like a.

720
00:31:50,600 --> 00:31:52,160
Speaker 2: Lot of chestosterone.

721
00:31:54,480 --> 00:31:56,880
Speaker 3: They just you have to watch someone. There's so many

722
00:31:56,920 --> 00:31:59,480
Speaker 3: people that I've watched, like you guys being one, that

723
00:31:59,560 --> 00:32:01,000
Speaker 3: I'm like, Oh, I got to look at where they are.

724
00:32:01,080 --> 00:32:02,560
Speaker 3: I want to be there. I want to be in

725
00:32:02,600 --> 00:32:05,360
Speaker 3: those rooms. Let me listen to them, let me learn

726
00:32:05,400 --> 00:32:08,400
Speaker 3: from you. And we are very much so accessible through podcasting,

727
00:32:09,240 --> 00:32:11,400
Speaker 3: So it's like, listen to us and you'll find ways

728
00:32:11,440 --> 00:32:13,760
Speaker 3: to engage with us where we are and you'll learn more.

729
00:32:14,040 --> 00:32:15,960
Speaker 3: And that's what I found with Pivot with Purpose. It's

730
00:32:16,000 --> 00:32:18,040
Speaker 3: like I can still be me. There's a lot of

731
00:32:18,120 --> 00:32:20,240
Speaker 3: things that haven't changed about me. But at the same time,

732
00:32:20,280 --> 00:32:22,360
Speaker 3: it's like, how do I go through adversity and how

733
00:32:22,360 --> 00:32:24,080
Speaker 3: do I choose to pivot every time? Because it's not

734
00:32:24,120 --> 00:32:26,000
Speaker 3: just the one time. It's not just the baby, it's

735
00:32:26,000 --> 00:32:28,680
Speaker 3: not just the broken engagement. It's been family issues, there's

736
00:32:28,720 --> 00:32:32,440
Speaker 3: been money or career, all these different things. It's like

737
00:32:32,600 --> 00:32:36,440
Speaker 3: it's my journey with other women or men that have

738
00:32:36,480 --> 00:32:38,480
Speaker 3: been able to do it themselves and kind of encourage you.

739
00:32:39,200 --> 00:32:41,520
Speaker 1: Yeah, I mean if you're looking for a really hard life,

740
00:32:41,640 --> 00:32:46,000
Speaker 1: then try to avoid pivoting. Try to assume that there

741
00:32:46,040 --> 00:32:48,960
Speaker 1: will be a clear and linear path for you. I

742
00:32:48,960 --> 00:32:52,840
Speaker 1: think one of the great lessons of my life was

743
00:32:53,480 --> 00:32:55,440
Speaker 1: learning how to pivot at a very young age and

744
00:32:55,480 --> 00:32:57,040
Speaker 1: sort of being I mean, of course you're ganged in

745
00:32:57,040 --> 00:33:00,800
Speaker 1: different directions by circumstances because you're a child, but man,

746
00:33:00,880 --> 00:33:04,000
Speaker 1: I'm so grateful because as an adult, like things don't

747
00:33:04,080 --> 00:33:06,280
Speaker 1: really phase me in the sense that, oh, something big

748
00:33:06,320 --> 00:33:08,560
Speaker 1: is changing. Okay, I'm just going to go in this

749
00:33:08,640 --> 00:33:11,960
Speaker 1: direction now, from you know, being a journalist to pivoting

750
00:33:12,000 --> 00:33:15,240
Speaker 1: into marketing and then pivoting out of corporate altogether to

751
00:33:15,320 --> 00:33:17,840
Speaker 1: running my career coaching business. I mean, it's such a

752
00:33:17,920 --> 00:33:22,120
Speaker 1: powerful it's when people resist the pivot or don't give

753
00:33:22,160 --> 00:33:27,000
Speaker 1: themselves permission like they can feel it. It's and I'm

754
00:33:27,000 --> 00:33:29,360
Speaker 1: sure in your work and in mine too, it's about

755
00:33:29,600 --> 00:33:33,680
Speaker 1: encouraging and giving people the confidence that you deserve, like

756
00:33:33,720 --> 00:33:35,960
Speaker 1: a different chapter, and you can give.

757
00:33:35,800 --> 00:33:38,440
Speaker 2: Yourself creation to pursue. It is. As you're saying this,

758
00:33:38,600 --> 00:33:41,240
Speaker 2: I'm sure your audience is like, oh, she's just so confident,

759
00:33:41,360 --> 00:33:42,200
Speaker 2: But it's Mandy.

760
00:33:42,760 --> 00:33:45,440
Speaker 3: Mandy is just so good at doing it, and it's like,

761
00:33:45,520 --> 00:33:47,000
Speaker 3: I don't know about you because I won't speak going

762
00:33:47,800 --> 00:33:51,840
Speaker 3: one if you're thinking that there are days that I

763
00:33:51,880 --> 00:33:54,080
Speaker 3: don't get out of my bed. There are days that

764
00:33:54,120 --> 00:33:58,200
Speaker 3: I'm just like, God, take me down. You know, I quit.

765
00:33:58,240 --> 00:34:00,520
Speaker 3: I don't want to do this anymore, even with you know,

766
00:34:00,600 --> 00:34:02,840
Speaker 3: one of my larger pods because they grew so fast. No,

767
00:34:02,920 --> 00:34:05,000
Speaker 3: for sure would be someone in Megan. And I'll say

768
00:34:05,000 --> 00:34:06,640
Speaker 3: this not because she just said it at the live show.

769
00:34:07,360 --> 00:34:08,960
Speaker 3: She's like, there's so many times I wanted to quit,

770
00:34:09,000 --> 00:34:10,840
Speaker 3: And I said, well, amen, because there are plenty of

771
00:34:10,840 --> 00:34:14,200
Speaker 3: times that I've as successful as it's been early on.

772
00:34:14,560 --> 00:34:16,120
Speaker 2: I don't want to do anymore. There's too much in this.

773
00:34:16,680 --> 00:34:17,880
Speaker 2: It's a lot of work.

774
00:34:18,239 --> 00:34:20,879
Speaker 3: But you even on those days when you don't want

775
00:34:20,880 --> 00:34:22,719
Speaker 3: to keep going, you have to find it in you.

776
00:34:22,719 --> 00:34:24,120
Speaker 3: You have to do it scared, you have to do

777
00:34:24,160 --> 00:34:26,479
Speaker 3: it when you're tired. Just get it done and it'll

778
00:34:26,520 --> 00:34:29,360
Speaker 3: pay off eventually. I can't tell you when, because sometimes

779
00:34:29,360 --> 00:34:31,439
Speaker 3: it takes years. There's things for me that I have been,

780
00:34:31,840 --> 00:34:34,800
Speaker 3: you know, stay in constant with, and it took years.

781
00:34:34,880 --> 00:34:37,120
Speaker 3: I mean I didn't get into radio all I wanted

782
00:34:37,280 --> 00:34:39,840
Speaker 3: was radio back in twenty eighteen, That's all I wanted.

783
00:34:40,200 --> 00:34:44,759
Speaker 2: I'm on air. Yeah, I wanted radio grand father bad.

784
00:34:45,080 --> 00:34:47,600
Speaker 1: And now you're working. Tell me about what Yeah, tell

785
00:34:47,600 --> 00:34:49,920
Speaker 1: me about today? What's Carla up to? So you have

786
00:34:50,000 --> 00:34:52,319
Speaker 1: that that you have the academy, of course, but still

787
00:34:52,320 --> 00:34:54,000
Speaker 1: you have like what you've worked full time as every

788
00:34:54,040 --> 00:34:54,720
Speaker 1: radio producer.

789
00:34:55,280 --> 00:34:57,799
Speaker 3: Well, I have the academy and I have the agency

790
00:34:58,040 --> 00:35:00,200
Speaker 3: where we now have about seven or eight pod that

791
00:35:00,239 --> 00:35:03,440
Speaker 3: we produced fully and then we also launched for people.

792
00:35:03,480 --> 00:35:05,879
Speaker 3: And then once we get the full launch going your

793
00:35:06,000 --> 00:35:08,920
Speaker 3: entire concept, then they can take it and edit it

794
00:35:08,960 --> 00:35:10,239
Speaker 3: and produce it themselves.

795
00:35:13,120 --> 00:35:16,320
Speaker 1: Crunch a number behind a desk, seven to twelve. Yeah, okay,

796
00:35:16,400 --> 00:35:18,680
Speaker 1: literally it turned out fine, but it would have been nice.

797
00:35:18,680 --> 00:35:20,680
Speaker 3: And you know what, I also listened to the serial

798
00:35:20,760 --> 00:35:26,480
Speaker 3: podcast absolutely, but we're here now. So twenty eighteen, when

799
00:35:26,520 --> 00:35:28,960
Speaker 3: I first quit, I just I actually quit because I

800
00:35:29,040 --> 00:35:30,759
Speaker 3: knew I was getting the radio job. So it was

801
00:35:30,800 --> 00:35:33,400
Speaker 3: a big station here called XL one sixty seven, and

802
00:35:33,440 --> 00:35:34,759
Speaker 3: I just knew I was going to get the job.

803
00:35:34,800 --> 00:35:38,640
Speaker 3: I'm on air and everything I got this me absolutely

804
00:35:38,680 --> 00:35:41,839
Speaker 3: got it. Psych I quit in October February when it's

805
00:35:41,840 --> 00:35:45,080
Speaker 3: supposed to make the decision, and I didn't get it.

806
00:35:45,680 --> 00:35:47,799
Speaker 1: The job was for what an on air personality?

807
00:35:47,880 --> 00:35:51,439
Speaker 2: Yeah on air? Oh okay, I was a morning show.

808
00:35:51,520 --> 00:35:53,879
Speaker 3: It was a morning show, one of the biggest morning

809
00:35:53,920 --> 00:35:57,520
Speaker 3: shows here in Orlando. So I was like, how did

810
00:35:57,520 --> 00:35:59,640
Speaker 3: I not get that? So then I really went on

811
00:36:00,520 --> 00:36:03,040
Speaker 3: the podcasting part and just kept going and kept going.

812
00:36:03,480 --> 00:36:07,520
Speaker 3: And now twenty twenty two, when I come back from

813
00:36:07,600 --> 00:36:10,799
Speaker 3: Jersey and I let go of that relationship and you

814
00:36:10,840 --> 00:36:12,759
Speaker 3: know how I was bringing me down and I had

815
00:36:12,800 --> 00:36:15,319
Speaker 3: to walk back in my purpose. I come home and

816
00:36:15,360 --> 00:36:17,520
Speaker 3: without looking for it, I get the phone call and

817
00:36:17,560 --> 00:36:19,600
Speaker 3: it's like, oh, we're starting a morning show. You know,

818
00:36:19,640 --> 00:36:21,680
Speaker 3: it's the show for radio. And I'm like I'm good,

819
00:36:22,040 --> 00:36:24,400
Speaker 3: and they're like no, no, I'm like, I'm good. I

820
00:36:24,440 --> 00:36:27,080
Speaker 3: already have my agency going, I have my academy going.

821
00:36:27,520 --> 00:36:28,120
Speaker 2: I'm all right.

822
00:36:28,120 --> 00:36:30,560
Speaker 3: And radio puts all these restrictions on you that I

823
00:36:30,600 --> 00:36:33,040
Speaker 3: don't want because now at this point, all these years later,

824
00:36:35,360 --> 00:36:37,160
Speaker 3: my crogram director won't get me a dumb button. And

825
00:36:37,200 --> 00:36:39,080
Speaker 3: every week he's like, Caila, and I'm like, give me

826
00:36:39,080 --> 00:36:39,880
Speaker 3: your dumb button.

827
00:36:40,560 --> 00:36:41,640
Speaker 2: Shit will slip out.

828
00:36:43,200 --> 00:36:45,719
Speaker 3: But yeah, they called in twenty twenty two, and as

829
00:36:45,840 --> 00:36:50,560
Speaker 3: I saw it at first, it's actually their JBC Broadcasting,

830
00:36:50,560 --> 00:36:53,960
Speaker 3: so it's independent broadcasting company. H And I'm with some

831
00:36:54,000 --> 00:36:56,799
Speaker 3: of the biggest talents, Rickydilla, DJ Nasty who goes on

832
00:36:56,840 --> 00:36:59,880
Speaker 3: tour with Beyonce, He's DJ Khalid's like big talents.

833
00:37:00,040 --> 00:37:01,879
Speaker 2: I'm like, what do you want me on there for? Right?

834
00:37:01,920 --> 00:37:06,759
Speaker 2: And they're like, they want off of my clips, my podcast?

835
00:37:07,080 --> 00:37:07,640
Speaker 2: That is it?

836
00:37:07,719 --> 00:37:10,680
Speaker 3: The fact that I've been showing up weekly they were

837
00:37:10,760 --> 00:37:12,880
Speaker 3: people notice that, Yeah.

838
00:37:12,840 --> 00:37:16,960
Speaker 2: Just showing up and I got the job that morning show.

839
00:37:16,960 --> 00:37:20,560
Speaker 1: It that I fucking love that so much because you

840
00:37:20,840 --> 00:37:23,879
Speaker 1: have to do the work and not understand the end goal,

841
00:37:23,960 --> 00:37:25,960
Speaker 1: like not sometimes not understand how the story is going

842
00:37:26,040 --> 00:37:27,680
Speaker 1: to end or where it's going to take you, but

843
00:37:27,800 --> 00:37:31,840
Speaker 1: the faith to continue to share your voice, to do

844
00:37:31,960 --> 00:37:34,600
Speaker 1: the thing that you want to be doing by yourself, like,

845
00:37:34,640 --> 00:37:36,920
Speaker 1: you know, because you believe in yourself. How else are

846
00:37:36,960 --> 00:37:39,200
Speaker 1: people going to know? You know, how else are people

847
00:37:39,200 --> 00:37:42,239
Speaker 1: going to find you if you're not making yourself findable.

848
00:37:42,320 --> 00:37:46,719
Speaker 3: So hell, whether it's podcasting or Instagram or blogging or

849
00:37:46,880 --> 00:37:49,439
Speaker 3: whatever it is that you do, keep showing up. Because

850
00:37:49,480 --> 00:37:51,680
Speaker 3: in twenty eight and eighteen I really thought it was over.

851
00:37:51,760 --> 00:37:54,160
Speaker 3: I didn't think about radio again. But I created my

852
00:37:54,200 --> 00:37:57,799
Speaker 3: own lane with my podcast, created my own lane. I

853
00:37:57,840 --> 00:38:01,120
Speaker 3: did retreats with women. We would do a Patreon, we

854
00:38:01,239 --> 00:38:03,839
Speaker 3: have virtual what did we call them, Oh my god,

855
00:38:04,120 --> 00:38:06,719
Speaker 3: you know list pajama parties. Once a while, we would

856
00:38:06,719 --> 00:38:08,719
Speaker 3: go in our robes and on Zoom and we would

857
00:38:08,719 --> 00:38:09,839
Speaker 3: do book all these things.

858
00:38:09,880 --> 00:38:10,799
Speaker 2: I just kept showing up.

859
00:38:10,840 --> 00:38:13,840
Speaker 3: I kept doing things for my community to where finally

860
00:38:14,560 --> 00:38:17,359
Speaker 3: they noticed and they're like, we need her. And then

861
00:38:17,400 --> 00:38:19,920
Speaker 3: at that time I had the leverage. This is what

862
00:38:20,000 --> 00:38:21,839
Speaker 3: I want and this is how I'm going to do it.

863
00:38:22,080 --> 00:38:24,399
Speaker 3: And now they're like, oh, you're now working corporate again.

864
00:38:24,520 --> 00:38:26,440
Speaker 3: I am, but I have a business that they're very

865
00:38:26,480 --> 00:38:27,759
Speaker 3: aware of. And I'm like, I got to go for

866
00:38:27,800 --> 00:38:29,960
Speaker 3: a week, and I go, I have a production in

867
00:38:29,960 --> 00:38:33,279
Speaker 3: New York, give me the equipment and I will broadcast.

868
00:38:33,320 --> 00:38:35,799
Speaker 3: I have broadcasting now from Miami. I have broadcasted from

869
00:38:35,840 --> 00:38:38,640
Speaker 3: New York, from LA from Atlanta because I'm working my

870
00:38:38,680 --> 00:38:41,080
Speaker 3: own personal business, which they have no ownership of or

871
00:38:41,120 --> 00:38:44,640
Speaker 3: restrictions on me. But it was because I created my

872
00:38:44,680 --> 00:38:45,320
Speaker 3: own space.

873
00:38:46,360 --> 00:38:47,160
Speaker 2: Very unusual.

874
00:38:47,320 --> 00:38:49,400
Speaker 3: But at the end of the day, I created my

875
00:38:49,440 --> 00:38:51,440
Speaker 3: own lanes in order to be able to have that leverage,

876
00:38:51,440 --> 00:38:53,359
Speaker 3: and a lot of us really depend sometimes and what

877
00:38:53,400 --> 00:38:55,640
Speaker 3: others can give us, even in podcasting, like oh we

878
00:38:55,640 --> 00:38:58,040
Speaker 3: want to deal, first, start.

879
00:38:57,880 --> 00:38:59,680
Speaker 2: On your own, figure out what you could do.

880
00:39:00,080 --> 00:39:03,000
Speaker 3: Start on your own first, really invest into yourself first

881
00:39:03,000 --> 00:39:04,200
Speaker 3: and see where that goes.

882
00:39:05,320 --> 00:39:08,240
Speaker 1: Yeah, when did you start to well pivot with purpose?

883
00:39:08,280 --> 00:39:12,120
Speaker 1: When did you start to court advertisers? And were you

884
00:39:12,200 --> 00:39:14,680
Speaker 1: doing that on your own? So let's talk about monetization

885
00:39:14,800 --> 00:39:18,000
Speaker 1: because for broad ambition, it's been pretty straightforward. We've sold

886
00:39:18,080 --> 00:39:20,440
Speaker 1: ads since about twenty eighteen, so I guess like three

887
00:39:20,520 --> 00:39:23,000
Speaker 1: four years into the journey, and we partnered with an

888
00:39:23,040 --> 00:39:25,960
Speaker 1: agency to do that. But talk to me about your

889
00:39:26,000 --> 00:39:28,120
Speaker 1: experience with monetizing and any advice.

890
00:39:28,239 --> 00:39:31,279
Speaker 3: I started with affhilly stressed. I started, and I tell

891
00:39:31,280 --> 00:39:34,040
Speaker 3: everyone to start with affiliate marketing. My first one was audible,

892
00:39:34,600 --> 00:39:36,759
Speaker 3: so I would get fifteen bucks every time someone used

893
00:39:36,760 --> 00:39:38,120
Speaker 3: the code. So you better believe I had a pre

894
00:39:38,200 --> 00:39:40,440
Speaker 3: roll in a midroll for that fifteen dollars.

895
00:39:40,719 --> 00:39:43,839
Speaker 2: I wanted it. I wanted it bad, so it.

896
00:39:43,840 --> 00:39:46,440
Speaker 1: Was not so hard like if you really use something

897
00:39:46,480 --> 00:39:48,600
Speaker 1: or you like it correct. I do like a lot

898
00:39:48,680 --> 00:39:51,560
Speaker 1: of places have affiliate programs if you just Google, so.

899
00:39:51,960 --> 00:39:55,880
Speaker 3: Yeah, so many right now. One of my biggest affiliate

900
00:39:55,960 --> 00:39:59,719
Speaker 3: is Better Help. You know they do just ads, but

901
00:39:59,800 --> 00:40:03,600
Speaker 3: I actually make more money as an affiliate, so I'm like.

902
00:40:03,800 --> 00:40:05,680
Speaker 2: Keep it as an affiliate for right now. You know,

903
00:40:06,239 --> 00:40:06,640
Speaker 2: I'm good.

904
00:40:06,800 --> 00:40:09,880
Speaker 3: Let's not do CPM, but affiliate program anything that you

905
00:40:10,000 --> 00:40:11,839
Speaker 3: use on a daily basis for your pod.

906
00:40:12,080 --> 00:40:12,960
Speaker 2: Like if you guys were a.

907
00:40:12,880 --> 00:40:14,960
Speaker 3: Finance I'm not sure you know you're a network now,

908
00:40:15,000 --> 00:40:15,799
Speaker 3: but your finance and.

909
00:40:15,719 --> 00:40:19,000
Speaker 2: That's that you are. QuickBooks is something that you use

910
00:40:19,040 --> 00:40:19,560
Speaker 2: all the time.

911
00:40:19,800 --> 00:40:21,520
Speaker 3: You can get an affiliate like right now, you might

912
00:40:21,560 --> 00:40:25,240
Speaker 3: not have quick Books or the numbers for a main sponsorship,

913
00:40:25,480 --> 00:40:28,120
Speaker 3: but they have affiliate programs and you can get that.

914
00:40:28,239 --> 00:40:31,600
Speaker 3: Or Honeybooks has affiliate programs. So it depends what you're in.

915
00:40:31,640 --> 00:40:33,719
Speaker 3: If you're like a DJ podcast, is there a DJ

916
00:40:33,800 --> 00:40:36,279
Speaker 3: equipment that you can contact them and say, hey, for

917
00:40:36,360 --> 00:40:38,640
Speaker 3: every sale that I make with this code, I get

918
00:40:38,680 --> 00:40:41,920
Speaker 3: back X amount. So that is the easiest way in

919
00:40:41,960 --> 00:40:44,239
Speaker 3: how I started monetizing the pod. Then I went to

920
00:40:44,280 --> 00:40:48,360
Speaker 3: local businesses. I had an attorney, a real estate person

921
00:40:48,520 --> 00:40:50,799
Speaker 3: that would buy ads for seventy five dollars an ad

922
00:40:51,400 --> 00:40:53,800
Speaker 3: and it was local, and I'm like, hey, is this realtor.

923
00:40:53,800 --> 00:40:56,759
Speaker 3: I also had an attorney that because I talked about

924
00:40:56,760 --> 00:40:58,319
Speaker 3: and I had my daughter and I was dealing with

925
00:40:58,360 --> 00:41:00,640
Speaker 3: a lot of uh with child'spport and divorce at that

926
00:41:00,680 --> 00:41:02,600
Speaker 3: time in twenty seventeen, I had just finished it. Had

927
00:41:02,600 --> 00:41:04,400
Speaker 3: an attorney since I talked about it. I'm like, oh,

928
00:41:04,440 --> 00:41:07,400
Speaker 3: and if you need here in central Florida someone for

929
00:41:07,480 --> 00:41:10,200
Speaker 3: your child support or whatever it might be, this is

930
00:41:10,200 --> 00:41:10,960
Speaker 3: the attorney for you.

931
00:41:11,120 --> 00:41:14,600
Speaker 2: Boom fifty hundred dollars an ad M, so you have.

932
00:41:14,719 --> 00:41:17,400
Speaker 1: Your like your focus was local in the beginning, too.

933
00:41:17,960 --> 00:41:22,960
Speaker 3: Local, yep, and anything digital that could be for anyone, okay.

934
00:41:23,000 --> 00:41:26,680
Speaker 3: So and I would pitch myself just like cold email,

935
00:41:27,360 --> 00:41:28,120
Speaker 3: hold emails.

936
00:41:28,400 --> 00:41:31,239
Speaker 1: Yeah see, you guys are waiting for her to be like.

937
00:41:31,360 --> 00:41:34,440
Speaker 1: And then I had the magic idea. But there is

938
00:41:34,480 --> 00:41:38,080
Speaker 1: no cheat code. It's just and some people think the

939
00:41:38,160 --> 00:41:41,520
Speaker 1: cheat code is hiring out for help. And I can't

940
00:41:41,520 --> 00:41:44,319
Speaker 1: think of a worse trap in the sense that if

941
00:41:44,320 --> 00:41:47,759
Speaker 1: you are not clear, like you said on who your

942
00:41:47,800 --> 00:41:50,600
Speaker 1: audience is, what your show is about, what you want

943
00:41:50,600 --> 00:41:54,359
Speaker 1: to say, all that point of view format things like that,

944
00:41:54,520 --> 00:41:56,920
Speaker 1: it can quickly sort of spiral. I don't know, just

945
00:41:56,960 --> 00:42:01,440
Speaker 1: become something that you never wanted to begin with, if

946
00:42:01,480 --> 00:42:04,080
Speaker 1: you're even lucky enough to make money that.

947
00:42:04,040 --> 00:42:06,080
Speaker 2: Way outsourcing is now.

948
00:42:06,080 --> 00:42:09,200
Speaker 3: I wish I could outsource the gym and someone would

949
00:42:09,239 --> 00:42:12,600
Speaker 3: take my body and take me to the I outsource everything,

950
00:42:12,640 --> 00:42:14,360
Speaker 3: but there are two things that we can outsource, and

951
00:42:14,400 --> 00:42:16,960
Speaker 3: that is like our physical health and our mental health.

952
00:42:17,000 --> 00:42:19,480
Speaker 3: We gotta do it ourselves. But everything else. I am

953
00:42:19,480 --> 00:42:23,280
Speaker 3: a fan of outsourcing everything, but at the right time,

954
00:42:23,920 --> 00:42:26,640
Speaker 3: you need to know what you're outsourcing. Yes, I outsourced

955
00:42:26,680 --> 00:42:28,560
Speaker 3: now my editing, my video and all that, but I

956
00:42:28,600 --> 00:42:30,840
Speaker 3: was doing that all myself at one point.

957
00:42:31,040 --> 00:42:32,759
Speaker 2: So if at some point, whoever it is.

958
00:42:32,719 --> 00:42:34,520
Speaker 3: They mama dies or dog dies, or they just want

959
00:42:34,560 --> 00:42:37,120
Speaker 3: to quit because they're irresponsible, I can pick up that

960
00:42:37,160 --> 00:42:39,560
Speaker 3: slack and you kind of know how you want it done.

961
00:42:39,640 --> 00:42:42,160
Speaker 3: So I definitely will say learn how to do everything

962
00:42:42,200 --> 00:42:45,200
Speaker 3: yourself first and then outsource.

963
00:42:45,560 --> 00:42:47,360
Speaker 2: That works for most people.

964
00:42:47,400 --> 00:42:49,520
Speaker 3: There are some that are like, hey, I got the budget,

965
00:42:49,920 --> 00:42:51,440
Speaker 3: take it on with the agency, right, that's why have

966
00:42:51,480 --> 00:42:51,960
Speaker 3: the academy.

967
00:42:51,960 --> 00:42:52,640
Speaker 2: To have the agency.

968
00:42:52,640 --> 00:42:54,200
Speaker 3: The academy is everyone that wants to do it on

969
00:42:54,200 --> 00:42:56,080
Speaker 3: their own. You know, I can launch with the agency.

970
00:42:56,120 --> 00:42:59,640
Speaker 3: It's like, hey, I have the budget, help me get

971
00:42:59,640 --> 00:43:01,279
Speaker 3: it done, and let's just put it out there.

972
00:43:02,120 --> 00:43:06,000
Speaker 1: Yeah, and for folks who are wondering and have the question, well,

973
00:43:06,000 --> 00:43:08,480
Speaker 1: how do I determine how much an AD is? You

974
00:43:08,560 --> 00:43:12,120
Speaker 1: mentioned CPM, which is it's just its cost per thousand,

975
00:43:12,120 --> 00:43:14,600
Speaker 1: even though it's cost per million, right, like whatever it means,

976
00:43:14,640 --> 00:43:17,840
Speaker 1: like the dollar amount, like that her thousand listeners, you

977
00:43:17,880 --> 00:43:20,879
Speaker 1: can estimate that you're going to deliver. So let's say

978
00:43:21,400 --> 00:43:24,200
Speaker 1: an AD is one hundred dollars. You know, for every

979
00:43:24,280 --> 00:43:27,440
Speaker 1: thousand listeners that we have. You're the accountant, so you

980
00:43:27,440 --> 00:43:28,719
Speaker 1: can probably do that math.

981
00:43:29,040 --> 00:43:31,560
Speaker 3: Well, the CPM is actually in the end in this

982
00:43:31,640 --> 00:43:34,719
Speaker 3: industry specifically, is twenty five to thirty five dollars is

983
00:43:34,760 --> 00:43:38,160
Speaker 3: their CPM. So for every thousand downloads, it's thirty five dollars.

984
00:43:38,160 --> 00:43:39,520
Speaker 3: So some people are like, oh my god, it's such

985
00:43:39,520 --> 00:43:43,360
Speaker 3: a lucrative business. When it comes to sponsorship. The top

986
00:43:43,680 --> 00:43:47,440
Speaker 3: one percent is the ones that are making money, honestly,

987
00:43:47,920 --> 00:43:51,960
Speaker 3: So you have to have one hundred thousand downloads to

988
00:43:52,120 --> 00:43:55,399
Speaker 3: get thirty five hundred dollars.

989
00:43:55,960 --> 00:43:58,680
Speaker 1: Yeah, the average side account of TIZE when we got

990
00:43:58,680 --> 00:44:01,799
Speaker 1: to fifty k when we could consistently get fifty k

991
00:44:01,880 --> 00:44:04,120
Speaker 1: per month. That's when an advertiser was like, oh, I

992
00:44:04,120 --> 00:44:06,839
Speaker 1: mean an agency was like, okay, we'll sell adds for you,

993
00:44:07,800 --> 00:44:10,279
Speaker 1: and fifty thousand is not easy to do.

994
00:44:11,000 --> 00:44:14,560
Speaker 4: The average listen, there's average that is the average is

995
00:44:14,560 --> 00:44:18,520
Speaker 4: one hundred and fifty two downloads. Wow, the average podcast

996
00:44:18,560 --> 00:44:21,040
Speaker 4: gets between one hundred and fifty to two hundred downloads

997
00:44:21,040 --> 00:44:25,200
Speaker 4: an episode. And if you're there, be really proud that

998
00:44:25,280 --> 00:44:25,759
Speaker 4: you're there.

999
00:44:26,120 --> 00:44:28,880
Speaker 3: And with that, just imagine, I tell everyone as I'm teaching,

1000
00:44:29,200 --> 00:44:31,560
Speaker 3: imagine walking every single week into an auditorium with one

1001
00:44:31,600 --> 00:44:32,480
Speaker 3: hundred and fifty people.

1002
00:44:32,920 --> 00:44:33,440
Speaker 2: You're popping.

1003
00:44:33,960 --> 00:44:36,960
Speaker 1: I love that and yes I do that too if

1004
00:44:37,000 --> 00:44:37,319
Speaker 1: you can.

1005
00:44:37,480 --> 00:44:40,600
Speaker 3: If you're walking every Monday into a room with one

1006
00:44:40,680 --> 00:44:43,600
Speaker 3: hundred and fifty people that are showing up for you,

1007
00:44:43,600 --> 00:44:45,600
Speaker 3: you're doing a great job. Now, how are you going

1008
00:44:45,640 --> 00:44:48,640
Speaker 3: to monetize one hundred and fifty people? Now they're showing up,

1009
00:44:49,000 --> 00:44:53,200
Speaker 3: Now they really trust you. Create something for them. Start selling,

1010
00:44:53,200 --> 00:44:55,720
Speaker 3: and don't be scared to sell. They want to buy.

1011
00:44:56,440 --> 00:44:58,359
Speaker 3: They literally want to buy from you because they want

1012
00:44:58,360 --> 00:45:01,359
Speaker 3: to support you. Do it, get it, then, don't feel

1013
00:45:01,400 --> 00:45:03,080
Speaker 3: scared about your friendsy and something and be like, oh

1014
00:45:03,120 --> 00:45:04,560
Speaker 3: my god, who's gonna buy from you?

1015
00:45:04,560 --> 00:45:06,000
Speaker 2: You're just pooky from the corner.

1016
00:45:06,400 --> 00:45:10,000
Speaker 3: No, well, you these people really do love you, despite

1017
00:45:10,239 --> 00:45:14,520
Speaker 3: of what anyone else may think. Get start providing products

1018
00:45:14,520 --> 00:45:18,680
Speaker 3: and services or retreats or groups or you know, whatever

1019
00:45:18,760 --> 00:45:20,640
Speaker 3: it may be that you can monetize, whether it's ten

1020
00:45:20,680 --> 00:45:23,160
Speaker 3: dollars a month to fifty bucks a month, whatever it

1021
00:45:23,200 --> 00:45:26,480
Speaker 3: may be. Monetize that one hundred people before you get

1022
00:45:26,480 --> 00:45:27,320
Speaker 3: to fifty thousand.

1023
00:45:28,000 --> 00:45:30,520
Speaker 1: Yes, have a plan to your point, have a strategy.

1024
00:45:31,080 --> 00:45:34,440
Speaker 1: It's almost like it's important to think about what's the infrastructure,

1025
00:45:34,480 --> 00:45:36,800
Speaker 1: like what are the bones of this operation, because you

1026
00:45:36,800 --> 00:45:38,319
Speaker 1: don't want it, Like you said, like if you wait

1027
00:45:38,400 --> 00:45:40,960
Speaker 1: until you get there to whatever that, to whatever there is,

1028
00:45:41,000 --> 00:45:44,120
Speaker 1: whatever goal you have right then and like all those

1029
00:45:44,120 --> 00:45:47,400
Speaker 1: people that you could have, you know, have built a

1030
00:45:47,440 --> 00:45:50,160
Speaker 1: deeper relationship with and monetize all that all that time

1031
00:45:50,200 --> 00:45:52,839
Speaker 1: that could now be even more you know, have even

1032
00:45:52,880 --> 00:45:55,399
Speaker 1: more trust for you and be more on your side

1033
00:45:55,440 --> 00:45:57,680
Speaker 1: and jumping on products that you're offering, like you're kind

1034
00:45:57,680 --> 00:46:00,400
Speaker 1: of leaving that on the table, and then you're just

1035
00:46:00,440 --> 00:46:02,480
Speaker 1: not ready either. Then it's like, oh wait, I need

1036
00:46:02,480 --> 00:46:05,640
Speaker 1: a strategy and it's like and it depends what you

1037
00:46:05,760 --> 00:46:06,640
Speaker 1: doing the table.

1038
00:46:07,239 --> 00:46:10,560
Speaker 3: I have a pod like No for Sure, who gets

1039
00:46:10,840 --> 00:46:13,680
Speaker 3: easily two hundred and fifty thousand an episode on a

1040
00:46:13,680 --> 00:46:17,520
Speaker 3: regular week right then I also have pods like chinoona Revolution,

1041
00:46:17,600 --> 00:46:20,440
Speaker 3: which is Erica Cruz. She's a business coach. Essentially, she

1042
00:46:20,480 --> 00:46:22,960
Speaker 3: has his community, so we use it as a lead generator.

1043
00:46:23,200 --> 00:46:26,480
Speaker 3: She just had to launch ninety thousand dollars launch and

1044
00:46:26,520 --> 00:46:28,799
Speaker 3: everybody's like, oh my god, but she's her pod is

1045
00:46:28,840 --> 00:46:30,960
Speaker 3: not like crazy. Her social media I think she only

1046
00:46:31,000 --> 00:46:32,520
Speaker 3: has like twenty some one thousand followers.

1047
00:46:32,520 --> 00:46:33,359
Speaker 2: How does she do that?

1048
00:46:33,640 --> 00:46:36,600
Speaker 3: She keeps showing up and we produce her stuff and

1049
00:46:36,680 --> 00:46:39,360
Speaker 3: we have ads in her podcast and she has extra

1050
00:46:39,440 --> 00:46:42,400
Speaker 3: many episodes with testimonials. We have so I used to

1051
00:46:42,400 --> 00:46:44,120
Speaker 3: be people will be like, oh, you're a podcast coach.

1052
00:46:44,239 --> 00:46:47,640
Speaker 3: I really consider myself a podcast strategist. There's a strategy

1053
00:46:47,680 --> 00:46:50,560
Speaker 3: behind all of this where it doesn't people don't even

1054
00:46:50,600 --> 00:46:51,440
Speaker 3: realize that.

1055
00:46:51,400 --> 00:46:52,200
Speaker 2: They're being sold to.

1056
00:46:52,800 --> 00:46:55,000
Speaker 3: And I think that's the gift that I was giving,

1057
00:46:55,280 --> 00:46:57,520
Speaker 3: is being able to sell something without making it feel

1058
00:46:57,600 --> 00:46:59,840
Speaker 3: salesy and finding what works for you and what's successful

1059
00:46:59,880 --> 00:47:02,399
Speaker 3: to you, because to some people is two hundred thousand

1060
00:47:02,440 --> 00:47:06,680
Speaker 3: downloads to other is five hundred, but making ninety thousand

1061
00:47:06,680 --> 00:47:10,120
Speaker 3: in a launch, yeah, and investing twelve hundred a month.

1062
00:47:11,320 --> 00:47:13,440
Speaker 1: Yeah, And I to your point about, you know, whether

1063
00:47:13,480 --> 00:47:16,359
Speaker 1: you work with people or you sell ads on your

1064
00:47:16,400 --> 00:47:18,319
Speaker 1: own or something like that, Like what's your take on

1065
00:47:18,360 --> 00:47:20,879
Speaker 1: that when it comes to because I've heard from some

1066
00:47:20,920 --> 00:47:23,640
Speaker 1: podcasters who don't have a network and they're selling six

1067
00:47:23,680 --> 00:47:27,359
Speaker 1: figure you know, you know, deals with partners, and it's

1068
00:47:27,400 --> 00:47:29,799
Speaker 1: almost like the beauty is that there's no rules, Like

1069
00:47:29,840 --> 00:47:32,040
Speaker 1: you make up the numbers that you want when you're

1070
00:47:32,040 --> 00:47:33,440
Speaker 1: doing it yourself.

1071
00:47:33,440 --> 00:47:36,320
Speaker 2: Zero rules. So I've never been with a network as.

1072
00:47:36,239 --> 00:47:38,840
Speaker 1: I have shows my network shout out to Cumulus and

1073
00:47:38,880 --> 00:47:41,359
Speaker 1: New Westwoodin and you're great, but you know, thirty five

1074
00:47:41,440 --> 00:47:43,680
Speaker 1: sixty five split, you know what I mean, Like they're

1075
00:47:43,680 --> 00:47:47,600
Speaker 1: thirty five are sixty five? That's pretty standard. Yeah, and

1076
00:47:47,719 --> 00:47:49,239
Speaker 1: you know then tip and I split that, you know,

1077
00:47:49,280 --> 00:47:52,960
Speaker 1: fifty to fifty from there. But yeah, the sky can

1078
00:47:53,040 --> 00:47:55,840
Speaker 1: be the limit, you know when you're doing on Absolutely there's.

1079
00:47:55,640 --> 00:47:59,680
Speaker 3: Probably beauty podcasting is that we're an untapped market when

1080
00:47:59,719 --> 00:48:02,400
Speaker 3: it comes like music industry that even streams in the

1081
00:48:02,480 --> 00:48:04,640
Speaker 3: music industry is like it's split this way, blah blah blah.

1082
00:48:05,000 --> 00:48:07,279
Speaker 3: There are no rules to podcasting. There's no right or

1083
00:48:07,320 --> 00:48:11,239
Speaker 3: wrong way. You choose what your value is essentially and

1084
00:48:11,239 --> 00:48:14,319
Speaker 3: what you want to charge, so you know, success will

1085
00:48:14,360 --> 00:48:17,640
Speaker 3: look very different to everybody in this space. I've never,

1086
00:48:17,640 --> 00:48:19,360
Speaker 3: like I said, I've never been part of a network,

1087
00:48:19,400 --> 00:48:21,200
Speaker 3: and I choose the price for my stuff. I say, well,

1088
00:48:21,239 --> 00:48:23,719
Speaker 3: look at my conversion rate, especially with affiliate links. Look

1089
00:48:23,719 --> 00:48:25,359
Speaker 3: at what my conversion rate is every time I talk

1090
00:48:25,360 --> 00:48:27,960
Speaker 3: about it. Well, now I want X amount and get

1091
00:48:27,960 --> 00:48:31,360
Speaker 3: that done. And there are deals where it's completely exclusive.

1092
00:48:31,600 --> 00:48:32,400
Speaker 2: There are non.

1093
00:48:32,239 --> 00:48:34,279
Speaker 3: Exclusive deals that I also work on where it's like

1094
00:48:34,280 --> 00:48:35,759
Speaker 3: it's a small split, but we can still bring in

1095
00:48:35,800 --> 00:48:39,279
Speaker 3: whatever we want. You can do whatever you want with

1096
00:48:39,440 --> 00:48:43,760
Speaker 3: your podcast. Just have a strategy where it doesn't look crazy,

1097
00:48:44,520 --> 00:48:45,800
Speaker 3: where it works.

1098
00:48:46,680 --> 00:48:49,560
Speaker 1: Yeah, okay, well we could do this for hours and

1099
00:48:49,600 --> 00:48:52,040
Speaker 1: hours and hours. But Carla, thank you so much for

1100
00:48:52,080 --> 00:48:54,960
Speaker 1: sharing your insights and from one self made woman to

1101
00:48:55,000 --> 00:48:57,440
Speaker 1: the next. I think your story is super inspirational and

1102
00:48:57,480 --> 00:49:00,920
Speaker 1: I appreciate you sharing it with broad ambition. Where can

1103
00:49:00,920 --> 00:49:03,200
Speaker 1: people find you and find out all the amazing work

1104
00:49:03,239 --> 00:49:03,760
Speaker 1: that you're doing.

1105
00:49:04,000 --> 00:49:06,919
Speaker 3: So Carla will Maris and I know what the name

1106
00:49:07,640 --> 00:49:08,839
Speaker 3: the last thing would have been even worse.

1107
00:49:09,640 --> 00:49:09,920
Speaker 2: Carlo.

1108
00:49:10,640 --> 00:49:13,960
Speaker 1: I was like, oh the madis mad, Yeah, that's what

1109
00:49:14,239 --> 00:49:14,440
Speaker 1: it is.

1110
00:49:14,440 --> 00:49:18,600
Speaker 2: Well madis with madis Yeah, girl, go that exactly what is.

1111
00:49:18,520 --> 00:49:22,040
Speaker 3: So, Carla will madis on all social platforms. I have

1112
00:49:22,160 --> 00:49:25,200
Speaker 3: my podcast Pivot with Purpose, where I speak on you know,

1113
00:49:25,320 --> 00:49:27,839
Speaker 3: weekly every Monday, we have an episode Tuesday comes out

1114
00:49:27,840 --> 00:49:30,120
Speaker 3: on YouTube. I am on the radio if your local

1115
00:49:30,200 --> 00:49:32,200
Speaker 3: fly on all three to one, and we have an

1116
00:49:32,200 --> 00:49:33,680
Speaker 3: app as well, so I get in the morning show

1117
00:49:33,680 --> 00:49:35,640
Speaker 3: and get in trouble once a week for things that

1118
00:49:35,719 --> 00:49:38,000
Speaker 3: I say. But they knew what they were getting themselves into.

1119
00:49:38,360 --> 00:49:40,640
Speaker 3: And if you're looking to launch a podcast on your own,

1120
00:49:40,719 --> 00:49:42,520
Speaker 3: I have a self paced course, or if not, you

1121
00:49:42,560 --> 00:49:44,560
Speaker 3: can do a consultation with me as a twenty minute

1122
00:49:44,560 --> 00:49:47,200
Speaker 3: console and I kind of I'll decide, or we will

1123
00:49:47,239 --> 00:49:48,480
Speaker 3: decide if we're good for each other.

1124
00:49:48,520 --> 00:49:48,879
Speaker 2: I don't.

1125
00:49:49,239 --> 00:49:51,640
Speaker 3: If you have an idea and I don't feel close

1126
00:49:51,680 --> 00:49:53,520
Speaker 3: to it, I won't work with you. I would love

1127
00:49:53,560 --> 00:49:55,920
Speaker 3: to take your money, but so many times I'll be like,

1128
00:49:55,960 --> 00:49:57,680
Speaker 3: you know what, I just don't think we're a good

1129
00:49:57,719 --> 00:49:59,279
Speaker 3: fit or whatever it may be.

1130
00:49:59,320 --> 00:50:00,600
Speaker 2: Maybe you should try and this instead.

1131
00:50:00,600 --> 00:50:03,360
Speaker 3: I'll give you an idea, but I don't take on everyone,

1132
00:50:03,360 --> 00:50:04,560
Speaker 3: but we can do a constant and say, hey, this

1133
00:50:04,840 --> 00:50:05,480
Speaker 3: would work for you.

1134
00:50:06,160 --> 00:50:07,920
Speaker 1: Amazing. All right, so you guys know where to find her.

1135
00:50:07,960 --> 00:50:09,840
Speaker 1: We're gonna put links to all your good stuff in

1136
00:50:09,920 --> 00:50:13,839
Speaker 1: our show notes as well. All right, BA Fam again, Tokarla,

1137
00:50:13,920 --> 00:50:16,840
Speaker 1: thank you so much for sharing your wonderful insights Pivot

1138
00:50:16,840 --> 00:50:19,560
Speaker 1: with Purpose. Y'all go check out that show asap. I

1139
00:50:19,600 --> 00:50:22,880
Speaker 1: know I'm going to. Hey, ba Fam, we could not

1140
00:50:23,080 --> 00:50:25,840
Speaker 1: do this show without your support or the support of

1141
00:50:25,880 --> 00:50:29,120
Speaker 1: our team behind the scenes. The Brown Ambition Podcast is

1142
00:50:29,160 --> 00:50:32,640
Speaker 1: produced by Imani Crosby and Dennis Deplinsky is our in

1143
00:50:32,760 --> 00:50:36,440
Speaker 1: house tech guru. I am your co host Mandy Woodrif Santos,

1144
00:50:36,480 --> 00:50:41,200
Speaker 1: and we will see y'all next week. BA Fam.