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Speaker 1: This is Bloomberg Business of Sports from Bloomberg Radio. Hi everyone,

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Speaker 1: I'm Jason Kelly, and I'm Mike Lynch and I'm Michael

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Speaker 1: bar And this is the Bloomberg Business of Sports podcast,

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Speaker 1: where we explore the big money issues in the world

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Speaker 1: of sports today. Super excited to be talking with Todd Ramassar.

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Speaker 1: He is the founder and the CEO of Life Sports Agency.

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Speaker 1: It's a global sports media and tech company geared towards

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Speaker 1: maximizing client performance, brand value, all the rest of it.

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Speaker 1: It's a perfect time to be talking to him. He

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Speaker 1: works closely with a lot of NBA players and we're

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Speaker 1: just talking a little bit Todd before we came on

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Speaker 1: about how the NBA they have managed to become a

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Speaker 1: year round story. Lots of people looking at the summer

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Speaker 1: league that just wrapped up, of course, the draft. What

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Speaker 1: do you make of this time of year? What's your

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Speaker 1: life like right now? You know, just trying to sort

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Speaker 1: of pull all these threads together. Well, for first of all, gentlemen,

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Speaker 1: appreciate you guys having me on, and you know what

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Speaker 1: I tell you, it's good to be back because I'd

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Speaker 1: like to think that this is a normal off season.

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Speaker 1: But with all the circumstances that all of us have

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Speaker 1: been dealing with with the pandemic. It was just great

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Speaker 1: to be back, um, not just as a relates of

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Speaker 1: free agency, but also just being back UM at the

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Speaker 1: you know, the NBA Summer League that just concluded yesterday,

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Speaker 1: and uh, you know, just seeing UM some familiar faces

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Speaker 1: and just being back in that normal cycle and routine.

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Speaker 1: It's uh, it's great. And then um, of course UM

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Speaker 1: is still being in free agency now we're about going

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Speaker 1: on week three, are going into week three or free agency.

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Speaker 1: We've seen some interesting signings and seeing how teams are

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Speaker 1: just preparing for this upcoming season, which will be back

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Speaker 1: on a normal track of you know, eighty two regular

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Speaker 1: season games and playoffs, and the calendar itself, the NBA

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Speaker 1: calendar is back to normal because it's a go back

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Speaker 1: in last off season with the bubble and then obviously

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Speaker 1: a shortened off season and then a short and regular season. UM,

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Speaker 1: it's just good to see things back into a normal flow.

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Speaker 1: The NBA Draft just completed a few weeks ago. Uh,

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Speaker 1: Pistons got the number one draft Kid Cunningham. I go

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Speaker 1: on down the line. Uh, that has turned into a

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Speaker 1: huge media event. Which years ago nineteen dirt you never

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Speaker 1: heard of that back then, but now it is must

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Speaker 1: see TV, especially if you're an NBA fan. I think

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Speaker 1: a lot of that is you know, this is my

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Speaker 1: you know, twenty plus year in this industry that started

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Speaker 1: when I was nineteen, And I tell you the evolution

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Speaker 1: of this business to to that point is like I

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Speaker 1: been a lot of it to uh, to social media

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Speaker 1: and just the news cycle in in overall in sports.

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Speaker 1: So you know, the NBA Draft, everyone's tuning in and

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Speaker 1: it's this uh big event in spectacle that you know that.

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Speaker 1: I think the NBA has done a tremendous job of

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Speaker 1: marketing and branding. And you know, for a fan, you know,

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Speaker 1: for your fan base and people that you know follow

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Speaker 1: their teams in the NBA, they want to tune in

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Speaker 1: because they may be seeing their team land the next

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Speaker 1: superstar face of the NBA. UM. And I think that

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Speaker 1: event is going to just continue to grow um, you

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Speaker 1: know um over the next few years, especially as the

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Speaker 1: game of basketball and the NBA grows globally. Uh. You know,

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Speaker 1: it's not just you know, North American fans that are

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Speaker 1: tuning in. You have fans that are are tuning in

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Speaker 1: and uh, in markets globally as well as you know,

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Speaker 1: streaming the events that they could see it and if

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Speaker 1: they're not watching it live, just based on social media

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Speaker 1: and how that news is being disseminated. Uh, they're they're

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Speaker 1: they're getting excited about who these players are, both you know,

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Speaker 1: domestic players as well as international players that are being drafted.

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Speaker 1: Hey Todd, it's Mike lynch up in Boston. UM. With

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Speaker 1: two trunc aided seasons behind us. Now, did the players

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Speaker 1: who were free agents on this market this summer received

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Speaker 1: fair market value? Do you think? I think so? I

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Speaker 1: thought we saw some some good signings. UM. I think

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Speaker 1: if we look at all of the most recent free

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Speaker 1: agency and markets, like the players that you know produced

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Speaker 1: in their contract year and depending on what in some

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Speaker 1: ways the market dictated. Um, you saw at least this, Um,

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Speaker 1: you saw this offseason that free agents were getting paid

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Speaker 1: their fair market value. UM. So I didn't see any surprises. UM,

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Speaker 1: I didn't see any surprises whatsoever. We may have read

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Speaker 1: about some players I won't name any of that you know,

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Speaker 1: may have received UM contracts lower than maybe anticipated, and

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Speaker 1: there was less than a handful, but that was maybe

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Speaker 1: because they timed the market wrong. Uh, And they may

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Speaker 1: have had opportunities in the past assigned contract extensions at

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Speaker 1: what I think we're their fair market value. But you know,

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Speaker 1: sometimes when you're when you're trying to time the market

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Speaker 1: place in your favor, sometimes it works against you. And

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Speaker 1: we saw that this year. Um, so, I don't think

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Speaker 1: it was a matter of teams or excuse me, players

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Speaker 1: receiving less than their market value opposed that maybe them

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Speaker 1: timing the market improperly. So Todd talked to us about

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Speaker 1: kind of weaving together so many different elements in the NBA.

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Speaker 1: You have player empowerment, which takes on obviously some social activism,

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Speaker 1: but also for lack of better terms, sort of economic

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Speaker 1: activism in many ways. And and the NBA gets written

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Speaker 1: about and talked about a lot, as you know, a

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Speaker 1: very player driven league in many ways. What are sort

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Speaker 1: of in your estimation, sort of the upsides and the

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Speaker 1: downsides of that, because it is a little bit different,

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Speaker 1: and and you do have some some old timers, as

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Speaker 1: it were, saying, well, it's just about the players, it's

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Speaker 1: not about the teams anymore. And these super teams being created, etcetera.

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Speaker 1: As you sort of distill all that down. As someone

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Speaker 1: who is representing players, what do you make of it?

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Speaker 1: I think the league is evolving with their demographic of players,

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Speaker 1: you know, and it's not just the league as a whole,

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Speaker 1: it's also society, you know. For me as an agent,

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Speaker 1: as I mentioned, I was up in the business now

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Speaker 1: over two decades, you know, I started as a teenager

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Speaker 1: in this business. In my perspective was probably was was

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Speaker 1: was really player centric because these were my peers. As

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Speaker 1: I've gotten older and I've continued to guide my clients, um,

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Speaker 1: my experience has obviously changed and evolved, but my lens

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Speaker 1: is always staying in tune with what that demographic wants

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Speaker 1: right or or how they're viewing the world. So for me,

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Speaker 1: I think, you know, people are always going to have

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Speaker 1: their opinions. I have my opinions that at times maybe

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Speaker 1: isn't completely aligned with you know, maybe as an old

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Speaker 1: school way of thinking or I say, a traditional way

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Speaker 1: of thinking. But I think you have to change and

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Speaker 1: adapt with the times, and if you don't, then you

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Speaker 1: get left behind because as you mentioned, old timers, you know,

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Speaker 1: old timers at some point become irrelevant. We all do,

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Speaker 1: and it's always the next generation behind us that is

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Speaker 1: dictating the future. And that's where I commend the m

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Speaker 1: b A. It's like, you know, um, their progressive um

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Speaker 1: there forward thinking. Uh, in the moment, we may not

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Speaker 1: agree with it or or let's just what I say

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Speaker 1: we as you know, people may have their opinions that

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Speaker 1: is not aligned with that. But I think Adam Silver

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Speaker 1: has done a tremendous job of leading the NBA and

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Speaker 1: its owners. And you know, I think that's proofen in

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Speaker 1: terms of m that they're doing a good job in

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Speaker 1: terms of the growth of the game and again not

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Speaker 1: just here in the US, but globally. So I want

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Speaker 1: to press you on that point. I can if I

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Speaker 1: can a little bit, because I feel like we're getting

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Speaker 1: something really interesting here, which is this notion of you know,

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Speaker 1: you played the game in college. You know you can

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Speaker 1: speak to these players maybe in a different way than

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Speaker 1: agents of your could in many ways. You think about

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Speaker 1: all the press and we spend some time in this show,

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Speaker 1: and I've spent some time talking to Rich Paul in

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Speaker 1: sort of his perspective. I mean, you guys to collectively

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Speaker 1: or are bringing a different attitude, a different perspective that

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Speaker 1: seems to have an effect on on this broader both

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Speaker 1: empowerment and sort of seizing control, I would argue, in

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Speaker 1: a very good way, um, you know, and and sort

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Speaker 1: of shifting the balance of power. Do you agree I

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Speaker 1: I do. Um, you know, I like to think I'm

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Speaker 1: a very good listener. I think, as I've gotten again

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Speaker 1: more experience in this business, is better to listen than

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Speaker 1: to to share my thoughts. Initially, I do a I'm

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Speaker 1: very intentional about listening to my clients and their perspectives

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Speaker 1: and how they view the world. And you know, unlike

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Speaker 1: maybe twenty years or prior to that, like you know, again,

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Speaker 1: this generation, what I find, they want to be socially active.

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Speaker 1: They want to use their platform to give their their

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Speaker 1: thoughts and opinions on social issues, um, humanitarian as well,

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Speaker 1: and and that's them, that's that's their voice. And I

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Speaker 1: don't think it's just in sports. I think it's across

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Speaker 1: again it and you know, we've seen it in entertainment

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Speaker 1: probably for some time. I think sports is following suit,

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Speaker 1: especially as sports becomes that much more synonymous with entertainment.

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Speaker 1: And I don't I don't see that changing. I think

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Speaker 1: as again, um, you know, for an older demographic or

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Speaker 1: in even mine. It's like growing up watching the Michael

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Speaker 1: Jordan's of the world and and other star athletes. They

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Speaker 1: may not have been so out you know, maybe outspoken

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Speaker 1: or give their thoughts on some of these issues. But

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Speaker 1: again with social media, in these platforms and and all

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Speaker 1: these world events that have impacted this generation that's coming

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Speaker 1: to age, that's that's what they want to speak to.

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Speaker 1: And some people agree with it and some people don't.

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Speaker 1: You know, my my my role as an agent in

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Speaker 1: a mentor and an advisor in a fiduciary and a

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Speaker 1: number of other hats I wear, is to guide my clients,

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Speaker 1: advise them properly, but at the end of the day,

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Speaker 1: support them in the impact that they want to make

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Speaker 1: with their lives, both on and off the court, you know,

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Speaker 1: whether it be their families or communities. Speaking of old

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Speaker 1: school geezer, that's me. I'm gonna go back even farther

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Speaker 1: than Michael Jordan. Can you imagine if Luel Sender had

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Speaker 1: Twitter or if Dave Bing had Twitter back in the

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Speaker 1: day compared to now? It's is it a different mindset

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Speaker 1: today than what it was back in the day of

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Speaker 1: like a Dave Byng or in an hour back. That's

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Speaker 1: a great question. I think things go in cycles to UM,

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Speaker 1: like it's um, it's one of those things to your point,

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Speaker 1: like lu a sender or or Muhammad Ali is you know, UM.

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Speaker 1: You know some of these great athletes and social activists,

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Speaker 1: like if they had those platforms, they may have been, UM,

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Speaker 1: they may have been more outspoken on those platforms and

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Speaker 1: be maybe more broadly accepted. Also, when you think about, um,

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Speaker 1: the business of sports, you know, how many opportunities did

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Speaker 1: those great athletes to men and and and and women

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Speaker 1: lose in corporate America right in terms of sponsorship or

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Speaker 1: other opportunities because those ideas weren't so widely accepted. I

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Speaker 1: think now some of those brands and you see cause

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Speaker 1: marketing and some of their social initiatives knowing that the

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Speaker 1: broader demographic is changing and they want to have social impact. UM,

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Speaker 1: and not just athletes. I'm talking about consumers and fans.

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Speaker 1: They're they're a lot more accepting of athletes having their

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Speaker 1: opinions on social injustices or philanthropic initiatives and things of such.

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Speaker 1: So it's more broadly accepted. So UM, those you know,

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Speaker 1: the lual senders of the world, you know, the Muhammad

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Speaker 1: Alis of the world. Those were the U I guess

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Speaker 1: you could say the trailblazers for this that this generation

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Speaker 1: may look back to. But it's something that's constantly evolving.

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Speaker 1: Who knows what the next a few decades dictates and

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Speaker 1: and how that may be impacted even further from again

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Speaker 1: world events in different trends. Hey Todd, this is something

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Speaker 1: a discussion I have with a lot of the agents

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Speaker 1: we have on this show. UM, And I'm involved with

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Speaker 1: it at the high school level in Massachusetts, financial literacy. Um,

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Speaker 1: it's an issue. It's a challenge. Sometimes it's a roadblock.

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Speaker 1: Where do we need it? Do we need in high school?

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Speaker 1: Do we need it in colleges? Do we need it

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Speaker 1: with every representative of every player in every sport? And

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Speaker 1: is it a real hard issue to deal with? Um?

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Speaker 1: It's not a hard issue if there's a right approach, UM,

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Speaker 1: And I guess to answer your question more direct, it

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Speaker 1: should start as young as possible. And it's and it's

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Speaker 1: and it's a in some ways a complex issue in

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Speaker 1: my opinion, being African American, it's like, UM, you know,

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Speaker 1: I was fortunate enough to have parents that are entrepreneurs

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Speaker 1: and had success in business, So certain conversations maybe at

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Speaker 1: the dinner table or even um, you know, maybe even

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Speaker 1: some of the things that I've learned through osmosis of

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Speaker 1: just being in the environment, Uh you know, it's led

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Speaker 1: me to be an entrepreneur myself. That we can't say

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Speaker 1: that that's the case for for every demographic, right. So

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Speaker 1: the big part of my role that I found success

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Speaker 1: with my client intos explaining the why I always say

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Speaker 1: that to my guys is always ask why, like why

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Speaker 1: am I advising this or or or as it relates

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Speaker 1: to financial literacy, like how or why do things work

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Speaker 1: this way? I think the sooner that we're able to

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Speaker 1: educate um you know, um you know, athletes or entertainers

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Speaker 1: or individuals that are going to be high income earners

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Speaker 1: at a very young age that don't have, you know,

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Speaker 1: that background in finance or or um or or financial literacy,

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Speaker 1: the younger that we could get to them and educate them,

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Speaker 1: I think, the more empowered they're going to be in

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Speaker 1: the future once they come into um, you know, come

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Speaker 1: into you know, uh, you know, that that high income

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Speaker 1: that they're earning year over year. Because what I find

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Speaker 1: is if that foundation isn't laid or early once once

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Speaker 1: you know they're starting to see those checks that are

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Speaker 1: in six figures or seven or eight figures, you know,

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Speaker 1: every two weeks or every month for a long period

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Speaker 1: of time, and there's not an understanding of the tax

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Speaker 1: implications and just other things. It becomes much harder for

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Speaker 1: them to understand those concepts in the future. Well, because

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Speaker 1: for a lack of immollect, it's just a lack of

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Speaker 1: maybe knowledge or someone taking the time to explain things

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Speaker 1: to them early on. Well and Todd, it's so interesting

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Speaker 1: to hear you say that and about the complex and everything,

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Speaker 1: because we've been we'll seeking a lot of late on

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Speaker 1: this show, and I'm sure you have with your clients

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Speaker 1: as well, and you've been thinking about it as well,

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Speaker 1: especially as a former college athlete, about n I L

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Speaker 1: and the rules there and how much that has changed

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Speaker 1: immediately the economics of all of this. How do you

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Speaker 1: figure that in, especially with that lens that you have

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Speaker 1: as someone who went through that process of being a

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Speaker 1: college athlete with the former rules and now um kind

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Speaker 1: of weaving that into your business. UM. I think it's

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Speaker 1: great that n I L IS is now available to

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Speaker 1: high school athletes, student athletes and collegiate student athletes. As

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Speaker 1: a former student athlete, UM, I think, UM, I think

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Speaker 1: it's a long time coming and long overdue. I do

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Speaker 1: have some concerns when things are introduced so quickly, because

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Speaker 1: there may you know, I think I try to put

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Speaker 1: myself in my eighteen year old self and not just

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Speaker 1: what I you know, what I experienced, but also what

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Speaker 1: I observed from teammates that are still close friends and

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Speaker 1: what they came through based on their backgrounds. Is I

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Speaker 1: guess my concern is, you know, for any eighteen year old,

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Speaker 1: as you're a high income earner, um is the responsibility

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Speaker 1: that comes along with that. I tell you, guys, my

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Speaker 1: best time of my life was college. You know, my

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Speaker 1: college experience at U C l A. And it wasn't

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Speaker 1: just the academics of relationships. It's it's the social aspect

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Speaker 1: as well. I think a lot of us could speak

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Speaker 1: to that, right and when you're when you when you

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Speaker 1: don't have much, you make the most out of circumstances.

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Speaker 1: I could only imagine if I had access to ten

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Speaker 1: thousand dollars, a hundred thousand, or a million dollars as

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Speaker 1: an eighteen year old on campus or even in high school.

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Speaker 1: That's where these individuals need to have a strong circle

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Speaker 1: or family background or foundation to again educate them and

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Speaker 1: in some ways protect them from themselves because you don't

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Speaker 1: know what you don't know when you're young. And you know, again,

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Speaker 1: when these are all ten nine income earners not W two,

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Speaker 1: are they going to understand the tax implications that come

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Speaker 1: along with those earnings. Um All, so if you're an

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Speaker 1: international student athlete, you do not have the ability to

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Speaker 1: earn in the US because you are on a student

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Speaker 1: visa opposed to a work visa. UM. So, like just

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Speaker 1: making sure that these student athletes and the families and

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Speaker 1: in their circle are educated. UM. I think it's going

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Speaker 1: to be crucial in not just the success of n

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Speaker 1: I l UH implementation, but also making sure that it

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Speaker 1: continues to grow over time. Those opportunities and there's no

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Speaker 1: I guess you could say negative outcomes that come about

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Speaker 1: that people point to, say n I l being the

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Speaker 1: reasons for a potential fallout. The NFL has adopted a rule,

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Speaker 1: according to the league that if a team has to

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Speaker 1: forfeit a game because of a COVID outbreak UH, not

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Speaker 1: only will the team forfeiting lose a paycheck, but also

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Speaker 1: the team that was they were supposed to show up

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Speaker 1: and play will lose a paycheck. I can see that

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Speaker 1: being even more of a problem in the NBA because

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Speaker 1: you're only fielding so many guys. First of all, is

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Speaker 1: what the NFL doing? Is it fair? And two could

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Speaker 1: we see something like that in the NBA. That's a

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Speaker 1: great question. Um. I think a matter of it being

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Speaker 1: fair enne is relative to the policies and procedures in

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Speaker 1: place better governing the overall health and safety of not

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Speaker 1: just the athletes see and say the NFL or the NBA,

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Speaker 1: but are protecting the health and safety of all the

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Speaker 1: personnel involved as well. I do believe in freedom of choice. Obviously,

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Speaker 1: it's it's it's once prerogative too to be vaccinated or

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Speaker 1: choose not to be vaccinated. But at the end of

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Speaker 1: the day, if there's a policy in place hypothetically where

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Speaker 1: you know, all the athletes and personnel are vaccinated and someone, um,

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Speaker 1: someone contracts COVID and now it impacts the whole roster

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Speaker 1: in which a game is suspended, then no, I don't

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Speaker 1: think it's fair that their salaries are being impacted, right,

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Speaker 1: because that's no different than everyone coming down with the

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Speaker 1: flu and they can't participate in that activity right in

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Speaker 1: my opinion, Now, if there's a freedom of choice and

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Speaker 1: the policies are allowing that, then they need to be

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Speaker 1: There need to be certain policies in place that protect

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Speaker 1: both vaccinated and unvaccinated personnel, both players and team personnel,

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Speaker 1: so that it doesn't lead to those outcomes that could

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Speaker 1: then impact that personnel, including players financially. Todd, what is

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Speaker 1: it appear that the players Association in the NBA has

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Speaker 1: the best relationship with labor relationship, best relationship with the

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Speaker 1: owners and the commissioner as opposed to all the other

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Speaker 1: major sports. Why do you think that is? Why? And

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Speaker 1: I just want to make sure I understand your question

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Speaker 1: as it relates to the NBA specifically between the union,

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Speaker 1: there always seems to be a rift or a chasm

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Speaker 1: between the baseball players and the Commissioner's office, Football players

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Speaker 1: and Roger Goodell. The relationship between Adam Silver and going

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Speaker 1: back to David Stern with the players seems to be

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Speaker 1: the tightest relationship business wise, labor wise, and even the

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Speaker 1: friendship wise. Why do you think that is? I think

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Speaker 1: it's I think it's a number of things that that

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Speaker 1: is uh to Adam Silver and Michelle Roberts credit as

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Speaker 1: both the leaders of the union in the league. Also

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Speaker 1: we touched on it earlier. The NBA is a player

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Speaker 1: centric league that understands that I think their players happiness

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Speaker 1: and success leads to the overall growth of the NBA.

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Speaker 1: UM And you know, in times like this, when there's

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Speaker 1: an act of God, like a pandemic, you need a

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Speaker 1: strong relationship to come up with solutions because the reality is,

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Speaker 1: like in most labor negotiations, you have agents and players

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Speaker 1: on one side, you know, the league office and owners

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Speaker 1: on another side, and sometimes you could get contentious in

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Speaker 1: terms of that negotiation in times like but but even

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Speaker 1: when it gets contentious, if you're looking in the same

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Speaker 1: direction again, you can have outcomes that are beneficial to

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Speaker 1: the both sides. And that's the outcome I would I

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Speaker 1: would hope that any league or business would want in

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Speaker 1: the NBA's cases, having that strong relationship and that dialogue.

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Speaker 1: That's that's constant. And Adam has been you know, in

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Speaker 1: the league office has been open to you know, conversations

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Speaker 1: with players individually. Um, you know, I've taken my clients

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Speaker 1: up to the league office to meet with UM, you know,

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Speaker 1: with Adam and some of the other senior executives there,

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Speaker 1: and it's been great in terms of the support, not

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Speaker 1: just in terms of their play on the court, but

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Speaker 1: there again their social initiatives and things that uh, you know,

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Speaker 1: resonate with the players or players as a whole. So

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Speaker 1: I think it's just the outreach. It's it's the constant

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Speaker 1: communication and dialogue, and then it just comes down to

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Speaker 1: leadership at the top on both sides. You know the

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Speaker 1: fact that Michelle and Adam have a great relationship when

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Speaker 1: it comes to those tough decisions that have to be made,

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Speaker 1: whether again it's acts of God's or acts of God

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Speaker 1: or or or other policies, they're they're able to come,

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Speaker 1: you know, find a solution or an outcome that that

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Speaker 1: both sides are happy with. Alright, how before we let

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Speaker 1: you go, just one last question is is you think

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Speaker 1: about UM this upcoming season. You know, you've got an

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Speaker 1: All Star in in your myths, you've got a top

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Speaker 1: draft pick in your mids. What's the biggest challenge business

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Speaker 1: wise for the NBA as we get into what should be,

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Speaker 1: hopefully we think, the most normal season we've seen in

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Speaker 1: a while what's on your mind from a businessman's perspective.

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Speaker 1: You know, if if all things being normal, when I say,

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Speaker 1: um normal, not dealing with the pandemic, I think everything

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Speaker 1: is great. The fact of the matter is we're in

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Speaker 1: a pandemic still. I'd like to think, you know, we're

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Speaker 1: towards the light at the end of the tunnel. Um.

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Speaker 1: We educate ourselves on these pandemics. They say two years

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Speaker 1: and typically we're out of it, even with variants like

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Speaker 1: the delta variant we're dealing with now. But when you're

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Speaker 1: dealing with something that major, that's very fluid, that in

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Speaker 1: some cases are out of um, out of our control.

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Speaker 1: And when I say are not me as an agent

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Speaker 1: or my clients, but the league or society as a whole,

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Speaker 1: it's like you're dealing with curveballs being thrown at you

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Speaker 1: left and right, and you know right now, you know

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Speaker 1: is we went into spring. It's like we're very optimistic,

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Speaker 1: things are opening up, economy is moving back in the

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Speaker 1: right direct direction, and then we're hit with the delta

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Speaker 1: variant right, and we're seeing infection rates increase. Obviously we're

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Speaker 1: promoting vaccinations. Now they're talking about a booster shot. Like

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Speaker 1: my point being is when it's evolving like that, the

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Speaker 1: toughest challenge is in some ways you gotta you gotta

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Speaker 1: just trust the other side, or you gotta try. You

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Speaker 1: gotta work as a as a unit. It's not players

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Speaker 1: in the Union on one side, the league on another side.

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Speaker 1: It's you know, you've got to deal with matters as

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Speaker 1: a collective to make sure again that you're having the

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Speaker 1: outcomes that are beneficial to boats. It's and that's the

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Speaker 1: challenge going into this season is what is the winter

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Speaker 1: going to bring? What is travel going to bring? As

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Speaker 1: we you know, traveled back, you know, we're dealing with

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Speaker 1: in some cases to jurisdictions in the NBA. We still

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Speaker 1: have a team in Canada and their laws and their

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Speaker 1: approach is much different than it was here in the US.

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Speaker 1: I felt it personally in working with one of my

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Speaker 1: clients that plays for the Raptors, in terms of that

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00:27:29,440 --> 00:27:32,920
Speaker 1: being the case or that being the case, And it's

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00:27:32,960 --> 00:27:35,560
Speaker 1: not so simple. I think a lot of times maybe

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00:27:35,640 --> 00:27:39,280
Speaker 1: fans or spectators are seeing the league is just like, oh,

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00:27:39,359 --> 00:27:41,879
Speaker 1: you're it's entertainment, it's fastball. But when you're dealing with

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00:27:41,960 --> 00:27:46,000
Speaker 1: laws and immigration and visa issues and a number of

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00:27:46,040 --> 00:27:52,480
Speaker 1: different you know factors that are impacting the games or

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00:27:52,600 --> 00:27:55,680
Speaker 1: travel or or even a case of the Raptors where

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00:27:55,680 --> 00:27:59,720
Speaker 1: they had to relocate to Tampa in your uprooting families

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00:27:59,800 --> 00:28:03,080
Speaker 1: not of just the players, but of personnel, where every

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00:28:03,119 --> 00:28:06,600
Speaker 1: home game is an away game. You saw how that

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Speaker 1: impacted the Raptors, right for example, that's a team that's

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00:28:09,640 --> 00:28:12,280
Speaker 1: accustomed to winning fifty plus games of BENO playoffs, that

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00:28:12,680 --> 00:28:17,520
Speaker 1: not being in the playoffs. Um. So just we try

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00:28:17,560 --> 00:28:20,800
Speaker 1: to deal with it as best as we can, trusting

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00:28:21,000 --> 00:28:24,320
Speaker 1: leadership and uh and just working together as a unit

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00:28:24,920 --> 00:28:29,000
Speaker 1: so that we have a successful season that's coming up,

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00:28:29,119 --> 00:28:31,800
Speaker 1: or you hope to have a successful season that's not

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00:28:31,840 --> 00:28:34,960
Speaker 1: going to be interrupted or impacted where you have to

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00:28:35,000 --> 00:28:39,120
Speaker 1: cancel or reschedule games and um and then you just

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00:28:39,200 --> 00:28:42,880
Speaker 1: continue moving forward so that you know overall from an

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00:28:42,880 --> 00:28:46,719
Speaker 1: economic standpoint that it's a healthy season and you just

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00:28:46,800 --> 00:28:51,800
Speaker 1: can continue building as we hopefully, um put the pandemic

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00:28:51,880 --> 00:28:54,880
Speaker 1: behind us. Yeah, absolutely well, And to your point, I mean,

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00:28:54,960 --> 00:28:57,800
Speaker 1: you even think about the different you know, laws and

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00:28:57,840 --> 00:29:01,840
Speaker 1: regulations in Los Angeles versus Allas, versus Atlanta versus New York.

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Speaker 1: I mean you know all that comes into play, UH

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00:29:04,640 --> 00:29:06,800
Speaker 1: as well. We're really really good to get some time

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Speaker 1: with you. Thank you so much, Todd Ramazar. He is

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00:29:09,720 --> 00:29:12,720
Speaker 1: the founder and CEO of Life Sports Agency based out

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00:29:13,040 --> 00:29:15,880
Speaker 1: in Los Angeles. But if we know anything about this business,

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00:29:15,920 --> 00:29:18,840
Speaker 1: he's always on the move. So really good UH to

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00:29:18,920 --> 00:29:22,200
Speaker 1: catch up with you, and here's to a very successful

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00:29:22,960 --> 00:29:26,680
Speaker 1: upcoming season and continued good luck with your business. Thank you,

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00:29:26,920 --> 00:29:29,080
Speaker 1: thank you, Thank you gentlemen for having me on and

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Speaker 1: it's I hope to do it again sometime soon and

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Speaker 1: all the best all of you, Todd, Thank you, sir.

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Speaker 1: This is the Bloomberg Business of Sports podcast. I'm Michael

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00:29:38,600 --> 00:29:41,360
Speaker 1: Barr on Twitter had Big Bar Sports. Thank you, Todd.

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Speaker 1: I'm Mike Lynch. You can find me at Lynch WCPB.

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00:29:44,080 --> 00:29:46,440
Speaker 1: And I'm Jason Kelly find me at Jason Kelly News.

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Speaker 1: We're here with you each and every Monday, Wednesday and

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00:29:48,680 --> 00:29:51,960
Speaker 1: Thursday talking about the world of money in sports. You're

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00:29:51,960 --> 00:29:55,760
Speaker 1: listening to Bloomberg Business of Sports on Bloomberg Radio of

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00:29:55,920 --> 00:29:59,200
Speaker 1: around the world and online wherever you get your podcasts.