1 00:00:08,840 --> 00:00:11,039 Speaker 1: Hello, and welcome to Savior production of Buyhart Radio. 2 00:00:11,080 --> 00:00:13,680 Speaker 2: I'm Annie Reese and I'm Lauren Vogelbaum, and today we 3 00:00:13,720 --> 00:00:18,799 Speaker 2: have a classic episode for you about cheese curls, mostly Cheetos, 4 00:00:19,079 --> 00:00:21,600 Speaker 2: but also generic brands. 5 00:00:23,800 --> 00:00:28,480 Speaker 3: I did have to clarify this point earlier because I 6 00:00:28,560 --> 00:00:30,840 Speaker 3: was like, wait, I don't remember doing an episode on 7 00:00:30,920 --> 00:00:35,199 Speaker 3: cheese curls, and then seconds later I was like, oh, Cheetos, Cheetos. 8 00:00:34,920 --> 00:00:38,559 Speaker 2: You mean Cheetos, Uh huh, yep, cheesypoofs, you know the 9 00:00:38,600 --> 00:00:39,040 Speaker 2: whole thing. 10 00:00:39,120 --> 00:00:39,680 Speaker 1: Yeah. 11 00:00:39,760 --> 00:00:43,280 Speaker 2: Yeah, this one is from September of twenty eighteen, and 12 00:00:43,720 --> 00:00:47,800 Speaker 2: we were so chipper. I almost didn't want to run 13 00:00:47,840 --> 00:00:50,960 Speaker 2: this episode because we are so chipper here, and I'm like, 14 00:00:51,080 --> 00:00:54,400 Speaker 2: is this appropriate? Is this appropriate for our modern times? 15 00:00:57,040 --> 00:01:03,400 Speaker 1: I think people could use some chipper? Yeah? Yeah, yeah. 16 00:01:03,440 --> 00:01:06,840 Speaker 3: And as I said to you, we talked about a 17 00:01:06,959 --> 00:01:09,959 Speaker 3: video game, a branded video. 18 00:01:09,720 --> 00:01:13,040 Speaker 2: Game with Chester Cheetah Oh yeah, and I think. 19 00:01:14,520 --> 00:01:17,399 Speaker 1: You know, if that brings anyone joy like it did me, 20 00:01:19,440 --> 00:01:20,160 Speaker 1: we should do it. 21 00:01:20,520 --> 00:01:22,360 Speaker 2: Yeah. Oh yeah, yeah, No, this is a this is 22 00:01:22,400 --> 00:01:25,760 Speaker 2: a joyous episode there. I mean, from the way that 23 00:01:25,800 --> 00:01:29,760 Speaker 2: they're made to all of these weird marketing details, it's a. 24 00:01:30,040 --> 00:01:37,720 Speaker 2: It's a thing of beauty, so forgive our perky tone. 25 00:01:35,080 --> 00:01:38,240 Speaker 1: Yeah. 26 00:01:39,160 --> 00:01:42,160 Speaker 3: It also made me think of our super producer Dylan 27 00:01:42,240 --> 00:01:43,479 Speaker 3: and that brings me joy. 28 00:01:44,200 --> 00:01:46,720 Speaker 2: Oh yeah, yeah, because he is a he's a cheetoh genius. 29 00:01:46,760 --> 00:01:50,360 Speaker 2: He eats them with chopsticks as so to avoid getting 30 00:01:50,680 --> 00:01:52,120 Speaker 2: the dust everywhere. 31 00:01:52,960 --> 00:01:59,320 Speaker 3: Yes, yes, excellent, excellent stuff. Was there any particular reason 32 00:01:59,360 --> 00:02:01,200 Speaker 3: this one was on your mind to bring back Lord? 33 00:02:01,400 --> 00:02:03,760 Speaker 2: Nope, it was just it was in the archive. I 34 00:02:03,840 --> 00:02:07,120 Speaker 2: was like, oh, that was a fun one. Here we are, yeah, 35 00:02:07,160 --> 00:02:11,919 Speaker 2: here we are. Although there is some recent Cheetos news 36 00:02:12,040 --> 00:02:14,880 Speaker 2: that I would like to share with you. So just 37 00:02:15,000 --> 00:02:18,960 Speaker 2: this month, March of twenty twenty five, still a really 38 00:02:19,000 --> 00:02:19,800 Speaker 2: weird number to me. 39 00:02:21,000 --> 00:02:21,440 Speaker 1: Okay. 40 00:02:21,639 --> 00:02:25,600 Speaker 2: So there was a flame and hot Cheeto that someone 41 00:02:25,680 --> 00:02:31,920 Speaker 2: found that has shaped more or less like the Pokemon Charizard. Okay, 42 00:02:33,120 --> 00:02:37,400 Speaker 2: and it's sold at auction this month for nearly ninety 43 00:02:37,520 --> 00:02:44,280 Speaker 2: thousand dollars like eighty seven thousand something wow for auction. 44 00:02:44,560 --> 00:02:49,440 Speaker 2: It was packaged on this custom Pokemon card and labeled 45 00:02:49,880 --> 00:02:55,080 Speaker 2: Cheeto's Ard, which has one hundred and twenty HP if 46 00:02:55,160 --> 00:02:56,760 Speaker 2: you if you need to know that, if that helps 47 00:02:56,800 --> 00:03:00,480 Speaker 2: you in any way. There were some sixty bits on it, 48 00:03:01,440 --> 00:03:06,360 Speaker 2: and the auctions description explained that this cheeto and I 49 00:03:06,480 --> 00:03:10,640 Speaker 2: quote was initially discovered and preserved sometime between twenty eighteen 50 00:03:10,639 --> 00:03:14,240 Speaker 2: and twenty twenty two. The cheeto surged in popularity on 51 00:03:14,280 --> 00:03:16,400 Speaker 2: social media platforms in late twenty twenty four. 52 00:03:19,480 --> 00:03:24,120 Speaker 1: Okay, how much do you want to bet either Dylan 53 00:03:24,400 --> 00:03:30,360 Speaker 1: or Andrew superproducers were involved in this? Both? 54 00:03:30,400 --> 00:03:33,840 Speaker 2: I hope, I mean yeah, although I would hope that 55 00:03:33,840 --> 00:03:36,080 Speaker 2: they would tell us about it if they had. You know, 56 00:03:36,120 --> 00:03:38,720 Speaker 2: I don't want to learn from Google. That's rude. 57 00:03:39,920 --> 00:03:41,760 Speaker 1: Yes, well, let us know. 58 00:03:42,040 --> 00:03:44,480 Speaker 3: I do have a friend who loves both Cheetos and 59 00:03:44,600 --> 00:03:47,400 Speaker 3: Charis Art, so I should chick in with her as well. 60 00:03:49,880 --> 00:03:52,000 Speaker 2: It does, you know, Like I don't always I don't 61 00:03:52,000 --> 00:03:54,360 Speaker 2: always like see the image in the clouds that people 62 00:03:54,400 --> 00:03:56,600 Speaker 2: are talking about with things like this, but it does. 63 00:03:56,840 --> 00:04:00,200 Speaker 2: It does look like Charis Aard, like for like a 64 00:04:00,280 --> 00:04:01,360 Speaker 2: flick from a profile. 65 00:04:01,880 --> 00:04:02,200 Speaker 1: Yeah. 66 00:04:03,320 --> 00:04:08,400 Speaker 3: I also love that the preserved sometime between twenty eighteen 67 00:04:08,920 --> 00:04:10,280 Speaker 3: and twenty twenty. 68 00:04:10,520 --> 00:04:13,160 Speaker 2: That's a large crow. That's a large range. 69 00:04:15,440 --> 00:04:17,920 Speaker 1: It makes it sound like a fossil, which I love. 70 00:04:19,960 --> 00:04:24,120 Speaker 2: Has anyone radiocarbon dated this cheetos ared right. 71 00:04:25,839 --> 00:04:29,599 Speaker 1: I mean, see, it's hard not to be chipper about Cheeto, dude. 72 00:04:29,480 --> 00:04:32,280 Speaker 2: It is. 73 00:04:33,600 --> 00:04:35,440 Speaker 1: Oh heck, all right, Well. 74 00:04:36,839 --> 00:04:41,400 Speaker 2: I guess we should let former Annie and Lauren take 75 00:04:41,440 --> 00:04:53,120 Speaker 2: it away. 76 00:04:53,760 --> 00:04:55,159 Speaker 1: Hello, and welcome to food Stuff. 77 00:04:55,160 --> 00:04:58,640 Speaker 2: I'm Anniris and I'm Lauren vocal Bomb, and today we're 78 00:04:58,680 --> 00:05:03,720 Speaker 2: talking about cheat and other cheese puffs, cheeseypoofs, whatever you 79 00:05:03,760 --> 00:05:04,360 Speaker 2: want to call them. 80 00:05:04,400 --> 00:05:08,760 Speaker 1: I did keep calling them cheesypoofs. That's from South Park, Yeah. 81 00:05:08,680 --> 00:05:11,080 Speaker 3: As we learned in the fictional trivia thing. I mean 82 00:05:11,160 --> 00:05:13,680 Speaker 3: also from watching the show. But I think that's why 83 00:05:13,680 --> 00:05:14,559 Speaker 3: it's been on my mind. 84 00:05:14,720 --> 00:05:15,600 Speaker 2: Ah. 85 00:05:15,720 --> 00:05:18,799 Speaker 1: Yes, there's a lot of things to say about Cheetohs. 86 00:05:19,040 --> 00:05:21,760 Speaker 2: There is that. This episode was inspired by our super 87 00:05:21,760 --> 00:05:26,400 Speaker 2: producer Dylan and his Cheeto genius. He eats Cheetoh's chopsticks. 88 00:05:26,480 --> 00:05:29,839 Speaker 2: It keeps everything nice and clean and neat. He's doing 89 00:05:29,880 --> 00:05:31,960 Speaker 2: it currently, he is right this very. 90 00:05:31,839 --> 00:05:36,320 Speaker 3: Moment, and it is delightful. Yes, So I want to 91 00:05:36,360 --> 00:05:38,400 Speaker 3: start out with a question. Do you know the game 92 00:05:38,480 --> 00:05:39,760 Speaker 3: A Jack in the Bucks? 93 00:05:39,920 --> 00:05:44,120 Speaker 2: I believe we've played it in line for rides at 94 00:05:44,120 --> 00:05:44,800 Speaker 2: Disney World. 95 00:05:44,839 --> 00:05:47,120 Speaker 1: Oh that was heads up? 96 00:05:47,200 --> 00:05:49,039 Speaker 2: Oh, okay, okay, sorry. 97 00:05:48,720 --> 00:05:50,520 Speaker 1: Man, we did get a lot of enjoyment out of that. 98 00:05:50,680 --> 00:05:52,559 Speaker 2: But I am familiar with the game Jack in the Box. 99 00:05:52,600 --> 00:05:55,440 Speaker 3: It's like a series of games, sure, but you play 100 00:05:55,480 --> 00:05:58,240 Speaker 3: it usually on your phone with other people in the room, 101 00:05:58,279 --> 00:05:59,680 Speaker 3: and all the phones connect to the TV. 102 00:06:00,440 --> 00:06:02,120 Speaker 1: And there's one that is sort of. 103 00:06:02,080 --> 00:06:05,960 Speaker 3: Like a March Madness brackets thing where people vote to 104 00:06:06,000 --> 00:06:09,360 Speaker 3: determine what being in the bracket should advance. And one 105 00:06:09,640 --> 00:06:15,960 Speaker 3: of the competitions or questions is around the sexiest mascot, 106 00:06:16,560 --> 00:06:24,280 Speaker 3: and Chester of the Cheetos always wins, no contest, no 107 00:06:24,320 --> 00:06:28,640 Speaker 3: one votes for anyone else. And I've pondered it sometimes 108 00:06:28,720 --> 00:06:30,520 Speaker 3: I'm like, I mean, I. 109 00:06:30,520 --> 00:06:35,840 Speaker 2: Suppose, you know, as Chester himself might say, it's not 110 00:06:35,920 --> 00:06:37,000 Speaker 2: easy being cheesy. 111 00:06:38,400 --> 00:06:42,840 Speaker 3: No, we know. Every time we record we know the battle. 112 00:06:43,920 --> 00:06:46,960 Speaker 3: Also another cultural thing I want to mention is super 113 00:06:47,080 --> 00:06:51,240 Speaker 3: disilted Dads. The taste of loneliness is the parody brand 114 00:06:51,480 --> 00:06:54,360 Speaker 3: on thirty Rock. That's what Liz Lemon eats when she's 115 00:06:54,400 --> 00:06:57,040 Speaker 3: sad or you know, upset or just in general because 116 00:06:57,040 --> 00:07:00,360 Speaker 3: she's usually pretty oh yeah yeah, Baseline a little bit, 117 00:07:00,560 --> 00:07:01,960 Speaker 3: a little bit upset at people. 118 00:07:02,080 --> 00:07:06,839 Speaker 1: Yeah, I love it. I love it. But all right, Cheetos, 119 00:07:07,320 --> 00:07:07,840 Speaker 1: what is. 120 00:07:07,800 --> 00:07:12,000 Speaker 2: It Cheetos are a name brand of cheese puffs, which 121 00:07:12,040 --> 00:07:14,800 Speaker 2: are a snack made of puffed corn dough that's either 122 00:07:14,880 --> 00:07:18,560 Speaker 2: baked or fried and then coated in either dehydrated cheese 123 00:07:18,720 --> 00:07:20,480 Speaker 2: or a cheese flavored. 124 00:07:20,120 --> 00:07:24,200 Speaker 4: Powder cheese flavored powder, cheese. 125 00:07:23,960 --> 00:07:27,760 Speaker 2: Flavored powdered yes, depending on your level of actual cheese, 126 00:07:27,760 --> 00:07:31,560 Speaker 2: and there there's certain marketing restrictions on what you can 127 00:07:31,600 --> 00:07:32,480 Speaker 2: actually call something. 128 00:07:33,200 --> 00:07:33,600 Speaker 1: Love it. 129 00:07:33,760 --> 00:07:36,800 Speaker 2: Yeah. Cheese puffs, by the way, here are are not 130 00:07:36,880 --> 00:07:40,960 Speaker 2: to be confused with gagere, which are French pastry puff 131 00:07:41,000 --> 00:07:43,280 Speaker 2: bites that are made with just an impressive amount of 132 00:07:43,320 --> 00:07:46,800 Speaker 2: grey are cheese and are so delicious, so good. Sometimes 133 00:07:46,840 --> 00:07:47,920 Speaker 2: they come stuffed with things. 134 00:07:48,000 --> 00:07:50,680 Speaker 1: Yes, oh oh, indeed. 135 00:07:50,800 --> 00:07:55,960 Speaker 2: Yeah, it's like cheese flavored chew and it's just so good. 136 00:07:56,320 --> 00:07:58,080 Speaker 1: Anyway, Yes, we must move on. 137 00:07:58,240 --> 00:08:01,040 Speaker 2: We do that. It's all who other episode about puff 138 00:08:01,080 --> 00:08:03,280 Speaker 2: pastry at some point in the future. I'm a little 139 00:08:03,280 --> 00:08:05,920 Speaker 2: bit intimidated by it in a baking and a science standpoint, 140 00:08:05,960 --> 00:08:10,680 Speaker 2: but we're gonna come back to it. Meanwhile, Cheetos, Yeah, 141 00:08:10,800 --> 00:08:15,160 Speaker 2: how they're made is great. I'm really excited about this 142 00:08:15,200 --> 00:08:17,800 Speaker 2: because they're because they're basically a different form of popcorn. 143 00:08:18,160 --> 00:08:22,400 Speaker 3: What yoh, oh, I couldn't be more on board. 144 00:08:23,200 --> 00:08:26,680 Speaker 2: You start, You start the cheeto process with three simple 145 00:08:26,920 --> 00:08:31,560 Speaker 2: ingredients and one kind of complicated one corn meal, water, oil, 146 00:08:31,920 --> 00:08:33,319 Speaker 2: and flavor coating. 147 00:08:34,160 --> 00:08:35,080 Speaker 1: Flavor coating. 148 00:08:35,200 --> 00:08:37,640 Speaker 2: The flavor coating will come back to you later. But okay, 149 00:08:37,679 --> 00:08:40,160 Speaker 2: so did you listen to or perhaps, if you're Annie 150 00:08:40,160 --> 00:08:43,160 Speaker 2: and sitting across from me, participate in our popcorn episode. 151 00:08:43,280 --> 00:08:46,800 Speaker 3: I just listened to it on refeat at night and 152 00:08:47,000 --> 00:08:50,280 Speaker 3: over heart dreaming of what. 153 00:08:50,280 --> 00:08:50,719 Speaker 1: Could be. 154 00:08:53,240 --> 00:08:55,280 Speaker 3: All right if you if you did listen, or if 155 00:08:55,320 --> 00:08:59,120 Speaker 3: you listen every night, you might remember that corn kernels 156 00:08:59,400 --> 00:09:03,400 Speaker 3: contain a mix of proteins and starches that, when heated 157 00:09:03,440 --> 00:09:09,040 Speaker 3: with a little bit of moisture under pressure, will gelatinize. Yeah, 158 00:09:09,080 --> 00:09:11,280 Speaker 3: they turn into this kind of kind of fun goo. 159 00:09:11,600 --> 00:09:15,040 Speaker 3: If you release the pressure, the goo will rapidly expand 160 00:09:15,080 --> 00:09:18,160 Speaker 3: into a foam that cools at room temperature into a 161 00:09:18,280 --> 00:09:22,000 Speaker 3: solid fluff. A kernel of popcorn is its own little pressure 162 00:09:22,000 --> 00:09:24,920 Speaker 3: cooker when it's heated up. But when you've got corn meal, 163 00:09:25,400 --> 00:09:28,760 Speaker 3: you've got to provide the pressure along with the temperature 164 00:09:28,960 --> 00:09:33,920 Speaker 3: in order to create this puffing scenario. So therefore, cheese 165 00:09:33,960 --> 00:09:39,520 Speaker 3: puffs are extruded. Extrusion is a scary sounding word, but 166 00:09:39,920 --> 00:09:42,400 Speaker 3: it just means that you've got a machine that lets 167 00:09:42,400 --> 00:09:45,240 Speaker 3: you push dough through a tube with a dye or 168 00:09:45,240 --> 00:09:48,360 Speaker 3: a mold on the end to create different shapes, like 169 00:09:48,240 --> 00:09:51,360 Speaker 3: a playdough machine. Oh yeah, except in this case, your 170 00:09:51,400 --> 00:09:53,599 Speaker 3: playdough machine is filled with corn meal and just a 171 00:09:53,679 --> 00:09:55,960 Speaker 3: little bit of water, and it heats this mixture up 172 00:09:56,200 --> 00:09:59,760 Speaker 3: to just about the boiling point of water, and there's 173 00:09:59,800 --> 00:10:02,880 Speaker 3: this screw on the inside of the pipe that shears 174 00:10:03,000 --> 00:10:05,880 Speaker 3: the hot corn meal against the sides of the tube, 175 00:10:05,960 --> 00:10:09,280 Speaker 3: creating enough pressure that the water boils and the corn 176 00:10:09,360 --> 00:10:13,920 Speaker 3: meal gelatinizes. So when it goes through that die at 177 00:10:13,960 --> 00:10:17,280 Speaker 3: the end into the relatively cool and low pressure environment 178 00:10:17,360 --> 00:10:21,000 Speaker 3: that we call normal air, the goo expands into foam 179 00:10:21,280 --> 00:10:24,280 Speaker 3: and cools to a solid in a split second. And 180 00:10:24,559 --> 00:10:26,240 Speaker 3: the shape of the dye and the way that you 181 00:10:26,360 --> 00:10:29,120 Speaker 3: cut the dough as it comes out will determine the 182 00:10:29,200 --> 00:10:35,000 Speaker 3: shape of your cheese puff. And I'm actually somehow downplaying 183 00:10:35,280 --> 00:10:38,640 Speaker 3: how completely rad this is. That the machine is moving 184 00:10:38,760 --> 00:10:40,880 Speaker 3: fast enough and at high enough pressure that when the 185 00:10:40,920 --> 00:10:43,520 Speaker 3: puffs come out, they actually fly three feet through the 186 00:10:43,559 --> 00:10:46,760 Speaker 3: air and hit this net or cage that drops them 187 00:10:46,760 --> 00:10:48,320 Speaker 3: down onto a belt to go on through the rest 188 00:10:48,320 --> 00:10:48,960 Speaker 3: of the process. 189 00:10:49,520 --> 00:10:52,080 Speaker 1: Ah, I see a video of this so badly. 190 00:10:52,559 --> 00:10:56,480 Speaker 2: Yes, but we're not done yet. 191 00:10:56,600 --> 00:10:57,120 Speaker 1: There's more. 192 00:10:57,400 --> 00:11:01,040 Speaker 2: Yes, there's more for flavor and crunch and to reduce 193 00:11:01,080 --> 00:11:03,000 Speaker 2: the amount of moisture left in the puffs. You know, 194 00:11:03,200 --> 00:11:06,400 Speaker 2: you don't want a soggy Cheeto. The puffs will move 195 00:11:06,720 --> 00:11:09,680 Speaker 2: through either a fryer or an oven. Cheetos are generally 196 00:11:09,760 --> 00:11:12,920 Speaker 2: fried unless they say baked on the package, and then 197 00:11:13,040 --> 00:11:14,079 Speaker 2: they're probably baked. 198 00:11:14,559 --> 00:11:15,200 Speaker 1: Yeah, weird. 199 00:11:16,040 --> 00:11:17,840 Speaker 2: Then they're ready for flavor. 200 00:11:18,800 --> 00:11:19,000 Speaker 1: Oh. 201 00:11:19,840 --> 00:11:22,280 Speaker 2: They'll either be spritsed with oil and then tossed with 202 00:11:22,400 --> 00:11:24,960 Speaker 2: dry seasonings, or, in the case of Cheetos, sent into 203 00:11:25,000 --> 00:11:29,280 Speaker 2: this tumbler drum that simultaneously tosses them and also sprays 204 00:11:29,360 --> 00:11:32,520 Speaker 2: them with this pre mixed oil plus seasonings kind of stuff. 205 00:11:33,800 --> 00:11:36,800 Speaker 2: This drum is called a flavor reel. By the way, 206 00:11:37,400 --> 00:11:40,480 Speaker 2: our e favor Our e e L flavor reel. 207 00:11:41,080 --> 00:11:41,400 Speaker 1: Hmmm. 208 00:11:42,360 --> 00:11:47,680 Speaker 2: I love everything about this. The coated puffs are allowed 209 00:11:47,720 --> 00:11:50,960 Speaker 2: to dry out, and they're packaged, and the entire process 210 00:11:51,040 --> 00:11:55,400 Speaker 2: of creating this packaged product takes like less than twenty minutes. 211 00:11:56,080 --> 00:11:58,400 Speaker 1: I have some kind of weird desire to just like 212 00:11:58,720 --> 00:12:04,640 Speaker 1: stand and fill the net and be pelted with ga Almost. 213 00:12:06,040 --> 00:12:07,800 Speaker 2: That is slightly strange, but. 214 00:12:08,240 --> 00:12:11,000 Speaker 1: I want to be in like a beekeeping soup. I 215 00:12:11,080 --> 00:12:12,360 Speaker 1: don't know what this says about. 216 00:12:12,160 --> 00:12:13,439 Speaker 4: Me, Lauren, I don't know. 217 00:12:13,600 --> 00:12:17,360 Speaker 2: I can't deny that it sounds delightful. I just want 218 00:12:17,400 --> 00:12:22,719 Speaker 2: to spread my arms wide and just receive, receive the 219 00:12:23,120 --> 00:12:24,080 Speaker 2: corn puff goodness. 220 00:12:24,280 --> 00:12:26,719 Speaker 3: Yeah. Yeah, as wacky as it all is, it is 221 00:12:26,840 --> 00:12:30,360 Speaker 3: this highly scientific process. You have to get the just 222 00:12:30,480 --> 00:12:33,320 Speaker 3: the right moisture content in the original corn meal itself, 223 00:12:33,360 --> 00:12:35,520 Speaker 3: and also once you add the water, and also throughout 224 00:12:35,559 --> 00:12:38,880 Speaker 3: the whole process, and also when you're packaging it. Cheetos 225 00:12:38,880 --> 00:12:42,000 Speaker 3: has an in house lab that analyzes the chemical composition 226 00:12:42,400 --> 00:12:45,880 Speaker 3: of their product once every thirty minutes wow, and then 227 00:12:45,920 --> 00:12:48,959 Speaker 3: once every four hours, a panel of four tasters will 228 00:12:49,000 --> 00:12:54,000 Speaker 3: inspect a sample, comparing it to reference Cheetos that are 229 00:12:54,120 --> 00:12:57,760 Speaker 3: flown in by the powers that be. It is so scientific, 230 00:12:58,240 --> 00:13:02,000 Speaker 3: fantastic reference Cheetos. Who gets to be the tasters? It's 231 00:13:02,000 --> 00:13:03,800 Speaker 3: just like a job you chained for your whole life. 232 00:13:03,840 --> 00:13:04,319 Speaker 2: I think it is. 233 00:13:04,440 --> 00:13:07,000 Speaker 1: The rocky theme is planning and you're like dinner, dinner, 234 00:13:07,320 --> 00:13:08,199 Speaker 1: eating cheetahs. 235 00:13:10,720 --> 00:13:12,600 Speaker 2: I didn't ask. There's no one that I could ask. 236 00:13:13,120 --> 00:13:15,280 Speaker 1: Okay, if you know right in yes please. 237 00:13:15,720 --> 00:13:19,160 Speaker 2: There's also a recipe for making your own up on 238 00:13:19,280 --> 00:13:23,880 Speaker 2: splendid Table. It involves steaming tapioca and corn flour dough 239 00:13:23,960 --> 00:13:27,800 Speaker 2: for an hour, dehydrating pieces of it for up to 240 00:13:27,960 --> 00:13:30,000 Speaker 2: ten hours, and then deep frying them. 241 00:13:31,520 --> 00:13:31,760 Speaker 3: Wow. 242 00:13:32,000 --> 00:13:33,960 Speaker 2: I was almost scared to link this because I feel 243 00:13:33,960 --> 00:13:34,719 Speaker 2: like you're gonna go do it. 244 00:13:36,320 --> 00:13:40,839 Speaker 3: Yeah, yeah, and I suspect it won't go well for me, 245 00:13:42,040 --> 00:13:45,760 Speaker 3: but you know, I won't know until I try exactly 246 00:13:46,760 --> 00:13:49,280 Speaker 3: like a very big, broad shruggy gesture. 247 00:13:50,360 --> 00:13:56,280 Speaker 2: In terms of nutrition, mm hmm, baked baked cheese puffs 248 00:13:56,320 --> 00:13:59,080 Speaker 2: aren't too bad for you, but the fried one's uh, 249 00:14:01,160 --> 00:14:05,320 Speaker 2: nutritionally speaking, you know, they're mostly oil and simple carbohydrates. 250 00:14:05,559 --> 00:14:09,320 Speaker 2: You know, it's just fat and like the specific type 251 00:14:09,320 --> 00:14:12,599 Speaker 2: of sugars that carb sugars that get you like a 252 00:14:12,679 --> 00:14:15,800 Speaker 2: little bit high. Oh, I mean, not like high high, 253 00:14:15,880 --> 00:14:17,800 Speaker 2: but they just perk you up real quick. 254 00:14:18,880 --> 00:14:19,160 Speaker 1: Okay. 255 00:14:19,640 --> 00:14:22,840 Speaker 2: So it's a very pleasurable thing to eat along with salt, 256 00:14:22,960 --> 00:14:24,560 Speaker 2: which you know also gives you a little bit of 257 00:14:24,600 --> 00:14:28,120 Speaker 2: a that's delicious. Some of the other ingredients listed on 258 00:14:28,200 --> 00:14:32,120 Speaker 2: your typical cheese puff package are vitamins and minerals that 259 00:14:32,240 --> 00:14:35,280 Speaker 2: actually get leeched from the corn meal during processing and 260 00:14:35,520 --> 00:14:37,520 Speaker 2: thus are added back in so that your snack isn't 261 00:14:37,600 --> 00:14:42,440 Speaker 2: like completely nutritional avoid So that's nice. Yeah, yeah, But 262 00:14:42,960 --> 00:14:44,920 Speaker 2: what I'm saying is that you know, they feel like 263 00:14:45,000 --> 00:14:47,440 Speaker 2: a treat, and they should be treated as. 264 00:14:47,480 --> 00:14:52,400 Speaker 3: Treats, treated as a treat all right around the world. 265 00:14:52,680 --> 00:14:55,880 Speaker 3: There are all kinds of brands of cheese puffs, like 266 00:14:56,120 --> 00:14:59,200 Speaker 3: Twisties and what's Its, But the leading brand of cheese 267 00:14:59,240 --> 00:15:03,520 Speaker 3: puffs I keep wanting to call them cheeseyproofs is Freedo 268 00:15:03,760 --> 00:15:08,240 Speaker 3: Laths Cheetos, which boasted four billion in annual sales in 269 00:15:08,440 --> 00:15:11,360 Speaker 3: twenty thirteen. And to make a year's supply of Cheetos 270 00:15:11,480 --> 00:15:15,600 Speaker 3: pepsi co needs five thousand cows to get the eleven 271 00:15:15,680 --> 00:15:19,120 Speaker 3: million gallons of milk two hundred gallons per cow to 272 00:15:19,240 --> 00:15:22,520 Speaker 3: make the ten million pounds of cheddar cheese for that 273 00:15:22,880 --> 00:15:23,680 Speaker 3: cheesy powder. 274 00:15:24,280 --> 00:15:25,840 Speaker 2: More and how that cheesey powder is made. In the 275 00:15:25,880 --> 00:15:27,239 Speaker 2: middle of our history section. 276 00:15:27,280 --> 00:15:31,480 Speaker 3: Yeah, twenty two countries produced Cheetos, making all kinds of flavors, 277 00:15:31,560 --> 00:15:33,360 Speaker 3: from pepsi to peanut butter. 278 00:15:33,680 --> 00:15:34,000 Speaker 1: Oh No. 279 00:15:35,240 --> 00:15:38,120 Speaker 3: Drillis did a rather in death look into the serving 280 00:15:38,200 --> 00:15:43,040 Speaker 3: sizes of nine types of chip snack things and found 281 00:15:43,600 --> 00:15:48,560 Speaker 3: that Cheetos regularly gives customers more than the serving size 282 00:15:48,600 --> 00:15:51,680 Speaker 3: on the back indicates. One hundred and eighty nine is 283 00:15:51,720 --> 00:15:54,000 Speaker 3: what it probably says in the back, but what you're 284 00:15:54,080 --> 00:15:56,160 Speaker 3: more likely to get is something closer to two hundred 285 00:15:56,160 --> 00:15:59,560 Speaker 3: and thirty seven and a half, and Cheetos was declared 286 00:15:59,640 --> 00:16:03,520 Speaker 3: the vale winner of all the others at point zero 287 00:16:03,680 --> 00:16:08,920 Speaker 3: zero eight dollars I guess cents per chip. Uh. 288 00:16:10,360 --> 00:16:13,800 Speaker 2: Interestingly, baby boomers are the first generation whose intake of 289 00:16:13,920 --> 00:16:18,000 Speaker 2: snacks did not decline as they hit middle age, but increased. 290 00:16:19,080 --> 00:16:19,560 Speaker 1: Interesting. 291 00:16:19,680 --> 00:16:21,760 Speaker 2: Indeed, I think it has something to do with our 292 00:16:21,920 --> 00:16:23,000 Speaker 2: snack habits overall. 293 00:16:23,400 --> 00:16:28,280 Speaker 3: Probably twenty sixteen is sometimes known as the year of 294 00:16:28,400 --> 00:16:32,120 Speaker 3: the Cheeto. It appeared in loads of fast food items 295 00:16:32,200 --> 00:16:35,880 Speaker 3: like casadas, burritos, or as the coating on chicken tenders, 296 00:16:36,360 --> 00:16:37,680 Speaker 3: the scientific marvel. 297 00:16:37,440 --> 00:16:39,560 Speaker 1: That is Burger Kings, mac and Cheeto's. 298 00:16:40,600 --> 00:16:43,560 Speaker 3: They were hailed as the new Torito, which I love 299 00:16:43,720 --> 00:16:46,200 Speaker 3: that because I don't know what that means. 300 00:16:48,200 --> 00:16:50,960 Speaker 2: What oh wars peace, I don't know. 301 00:16:52,760 --> 00:16:53,520 Speaker 1: Is the doo. 302 00:16:54,680 --> 00:17:01,120 Speaker 3: Nothing makes sense anymore, but the cheto speaking of making 303 00:17:01,240 --> 00:17:06,040 Speaker 3: sense or not as a very perhaps a surprising history, 304 00:17:06,880 --> 00:17:07,160 Speaker 3: it does. 305 00:17:07,320 --> 00:17:09,480 Speaker 2: And we will get into that just as soon as 306 00:17:09,520 --> 00:17:11,200 Speaker 2: we get back from a quick break for a word 307 00:17:11,240 --> 00:17:12,400 Speaker 2: from our sponsor. 308 00:17:22,320 --> 00:17:25,640 Speaker 1: And we're back. Thank you, Spencer, Yes, thank you. All right, 309 00:17:25,840 --> 00:17:28,800 Speaker 1: So we owe our thanks. 310 00:17:29,119 --> 00:17:34,760 Speaker 3: For cheese curls cheese puffs puffs to an animal feed 311 00:17:35,040 --> 00:17:39,080 Speaker 3: manufacturer in Wisconsin in nineteen thirty. 312 00:17:38,840 --> 00:17:44,159 Speaker 1: Five animal feed, animal feed. Mm hm, yep. I'm not 313 00:17:44,200 --> 00:17:45,879 Speaker 1: gonna explain more. I'm gonna let you wonder about it. 314 00:17:46,080 --> 00:17:46,480 Speaker 2: Perfect. 315 00:17:47,600 --> 00:17:51,119 Speaker 1: No, I have to explain everything because I love it. Okay. 316 00:17:51,760 --> 00:17:56,640 Speaker 3: So, when this manufacturer is making the feed, and grinder 317 00:17:56,720 --> 00:17:59,480 Speaker 3: flaked the corn, and in order to clean the grinder 318 00:18:00,000 --> 00:18:03,680 Speaker 3: works would feed the machine damp corn, which made these 319 00:18:03,800 --> 00:18:08,560 Speaker 3: poofy corn things aka corn puffs. One of the employees 320 00:18:08,640 --> 00:18:11,960 Speaker 3: took them home and dried them out, and when he 321 00:18:12,040 --> 00:18:15,840 Speaker 3: didn't die, he found the flavor and texture quite pleasing actually, 322 00:18:16,240 --> 00:18:19,480 Speaker 3: and he suggested that the company sell them for human 323 00:18:19,600 --> 00:18:23,719 Speaker 3: consumption under the name corn curls with ks, which they 324 00:18:23,920 --> 00:18:26,800 Speaker 3: did after changing the name of the company to you 325 00:18:26,880 --> 00:18:30,520 Speaker 3: know shake. The history of you know, animal feed Yeah, 326 00:18:31,080 --> 00:18:33,480 Speaker 3: we're an animal feed company, but now we're feeding you humans. 327 00:18:34,680 --> 00:18:37,760 Speaker 3: The Elmer Candy Corporation lays claim to creating the first 328 00:18:38,080 --> 00:18:42,720 Speaker 3: cheese curl, the cheeweese as well, and the cheese doodle. 329 00:18:43,000 --> 00:18:46,399 Speaker 3: Cheese with the Z was a popular snack produced in 330 00:18:46,600 --> 00:18:49,440 Speaker 3: New York and it came onto the scene in the fifties. 331 00:18:50,520 --> 00:18:53,840 Speaker 3: But when it comes to Cheetos, they were the invention 332 00:18:54,040 --> 00:18:59,440 Speaker 3: of Ce Doolan in nineteen forty eight. Doolan was born 333 00:18:59,520 --> 00:19:01,680 Speaker 3: in Kansas City, Kansas, in nineteen oh thirty, but his 334 00:19:01,760 --> 00:19:04,760 Speaker 3: family moved to Texas when he was quite young. His 335 00:19:04,920 --> 00:19:08,080 Speaker 3: father was an inventor, and the young Dulan worked at 336 00:19:08,200 --> 00:19:11,920 Speaker 3: his father's auto repair shop and the confectionery that the 337 00:19:12,000 --> 00:19:14,960 Speaker 3: family owned. He was looking for a new snack and 338 00:19:15,119 --> 00:19:18,080 Speaker 3: he responded to an ad in the San Antonio Express 339 00:19:18,800 --> 00:19:23,200 Speaker 3: for a fried corn chip recipe an adapted potato riser 340 00:19:23,560 --> 00:19:28,080 Speaker 3: and that's not all nineteen retail accounts too, and Dulan 341 00:19:28,200 --> 00:19:30,800 Speaker 3: got all of this for a cool one hundred bucks. 342 00:19:32,080 --> 00:19:35,480 Speaker 3: Then massa was pushed through the riser and then snipped 343 00:19:35,560 --> 00:19:37,600 Speaker 3: into ribbons and fried in oil. 344 00:19:38,280 --> 00:19:40,960 Speaker 1: These chips were named. 345 00:19:41,160 --> 00:19:45,119 Speaker 3: Frido's and in nineteen thirty two, the Freedo company got 346 00:19:45,200 --> 00:19:49,080 Speaker 3: its start. It grew relatively quickly, five plants by nineteen 347 00:19:49,119 --> 00:19:51,719 Speaker 3: forty seven, and they made other snacks as well. 348 00:19:51,800 --> 00:19:55,680 Speaker 1: Friedo wasn't the only thing. Doulan was behind innovations. 349 00:19:55,119 --> 00:19:58,960 Speaker 3: And practices like store door delivery or having the company 350 00:19:59,040 --> 00:20:03,120 Speaker 3: salespeople do the stocking of their product clip racks who 351 00:20:03,200 --> 00:20:07,679 Speaker 3: was behind that. He experimented with canned foods and toes 352 00:20:07,800 --> 00:20:10,840 Speaker 3: and fast food, opening one of the first tex mex 353 00:20:11,000 --> 00:20:13,920 Speaker 3: fast food places in the country and the first place 354 00:20:13,960 --> 00:20:16,919 Speaker 3: in Dallas to have a microwave as it was. 355 00:20:16,960 --> 00:20:21,200 Speaker 2: Called at the time raidar range Wow. 356 00:20:21,800 --> 00:20:25,600 Speaker 3: He came up with cup shaped fried tortilla shells. Another 357 00:20:25,640 --> 00:20:28,720 Speaker 3: thing he did was invest in Disneyland in its early stages. 358 00:20:29,119 --> 00:20:31,800 Speaker 3: When it opened in nineteen fifty five, Disneyland featured a 359 00:20:31,880 --> 00:20:34,880 Speaker 3: restaurant of Doolands called Cosasa. 360 00:20:34,440 --> 00:20:35,440 Speaker 2: Free Does. 361 00:20:36,840 --> 00:20:38,920 Speaker 3: Kind of ironically, I guess he was a big health 362 00:20:39,040 --> 00:20:42,159 Speaker 3: nut and kept up to date with health advancements and trends, 363 00:20:42,200 --> 00:20:44,720 Speaker 3: and he tried to translate that into his products. He 364 00:20:45,160 --> 00:20:48,320 Speaker 3: went on to join the Texas Department of Agriculture, which 365 00:20:48,400 --> 00:20:51,080 Speaker 3: later developed a corn hybrid that was used in Freedo's. 366 00:20:51,640 --> 00:20:52,240 Speaker 1: Both he and his. 367 00:20:52,320 --> 00:20:56,240 Speaker 3: Father did so much more like this is very very condensed, 368 00:20:56,520 --> 00:20:58,320 Speaker 3: but reading it was one of those times where I 369 00:20:58,440 --> 00:21:00,639 Speaker 3: was like, what you did this much stuff? 370 00:21:00,840 --> 00:21:01,159 Speaker 1: Really? 371 00:21:01,320 --> 00:21:03,800 Speaker 2: Also, and how did you You must have gotten up 372 00:21:03,960 --> 00:21:05,280 Speaker 2: very early in the morning. 373 00:21:05,280 --> 00:21:11,000 Speaker 3: Exactly, But that's kind of the gist Cheetos, though, Dulan 374 00:21:11,160 --> 00:21:13,560 Speaker 3: was looking to make a snack that wouldn't ghost stale, 375 00:21:13,640 --> 00:21:16,840 Speaker 3: and he got his inspiration from corn chips, and he 376 00:21:16,920 --> 00:21:20,200 Speaker 3: conducted several experiments with his kids as the test subjects. 377 00:21:20,320 --> 00:21:22,000 Speaker 3: That's a theme that we're seeing coming up a lot. 378 00:21:22,640 --> 00:21:24,480 Speaker 3: And he did first come up with the recipe for 379 00:21:24,480 --> 00:21:28,919 Speaker 3: Fredo's and then later Cheetos. He got inspiration for an 380 00:21:28,920 --> 00:21:34,359 Speaker 3: adaption to dairy preservative technique from the US Army's dehydrated cheese, 381 00:21:34,440 --> 00:21:36,200 Speaker 3: so in a way, US. 382 00:21:36,200 --> 00:21:38,560 Speaker 2: Army is also responsible for Cheetos. 383 00:21:38,720 --> 00:21:42,720 Speaker 3: Yep. The Army placed a huge order for World War One, 384 00:21:43,160 --> 00:21:47,440 Speaker 3: buying twenty five million quarter pound tens of processed cheese 385 00:21:47,480 --> 00:21:50,760 Speaker 3: from Craft, and this is what catapulted Craft to what 386 00:21:50,880 --> 00:21:52,800 Speaker 3: it is now at least one of the big things. 387 00:21:53,520 --> 00:21:56,920 Speaker 3: Point being, the Army was big cheese fans and was 388 00:21:56,960 --> 00:21:59,840 Speaker 3: always looking for a way to do more with less. 389 00:22:00,400 --> 00:22:03,600 Speaker 3: In nineteen forty three, a USDA dairy scientist by the 390 00:22:03,720 --> 00:22:07,679 Speaker 3: name of George Sanders came up with the first cheese powder. 391 00:22:08,119 --> 00:22:11,399 Speaker 2: At the time, the military was a little mad with 392 00:22:11,520 --> 00:22:15,880 Speaker 2: the powers of dehydration. You know, water is heavy, heavy, 393 00:22:16,040 --> 00:22:18,840 Speaker 2: is expensive to ship. If you dehydrate your food, you 394 00:22:18,920 --> 00:22:22,000 Speaker 2: can ship way more of it, be it vegetables, potatoes, eggs, 395 00:22:22,520 --> 00:22:25,160 Speaker 2: or cheese. So they were funding all kinds of people 396 00:22:25,160 --> 00:22:28,440 Speaker 2: who were working on all these dehydration technologies at the time, 397 00:22:28,800 --> 00:22:33,280 Speaker 2: including the aforementioned craft and the USDA, and cheese for 398 00:22:33,359 --> 00:22:36,720 Speaker 2: a long time was considered impossible to dehydrate because the 399 00:22:36,800 --> 00:22:39,560 Speaker 2: heat used in dehydration would melt the cheese and separate 400 00:22:39,600 --> 00:22:43,000 Speaker 2: the fats from the milk solids. But Sanders developed a 401 00:22:43,240 --> 00:22:46,720 Speaker 2: method of drying shredded cheese at low temperatures to create 402 00:22:46,800 --> 00:22:50,040 Speaker 2: this protective crust not just around the shreds of cheese, 403 00:22:50,240 --> 00:22:54,359 Speaker 2: but around the molecules themselves within the shreds. The shreds 404 00:22:54,400 --> 00:22:56,879 Speaker 2: could then be ground and dehydrated at closer to a 405 00:22:57,040 --> 00:23:01,680 Speaker 2: usual temperature. And this, obviously, like getting a packet of 406 00:23:01,720 --> 00:23:05,399 Speaker 2: dehydrated cheese, wouldn't really be the same thing as you 407 00:23:05,480 --> 00:23:07,560 Speaker 2: know sending a soldier like a hunk of cheese to 408 00:23:07,640 --> 00:23:12,200 Speaker 2: eat like with your hand, But it was useful for 409 00:23:12,359 --> 00:23:13,760 Speaker 2: cooking and flavoring. 410 00:23:14,080 --> 00:23:18,000 Speaker 3: And when the war ended, the Army had all of 411 00:23:18,119 --> 00:23:22,879 Speaker 3: these wartime contracts and excess food to figure out in 412 00:23:23,000 --> 00:23:26,440 Speaker 3: a way that wouldn't calls companies to collapse or maybe 413 00:23:26,480 --> 00:23:28,880 Speaker 3: even industries. One of the things they did was sell 414 00:23:29,000 --> 00:23:31,840 Speaker 3: back dehydrated cheese at like a third of the price, 415 00:23:32,200 --> 00:23:34,200 Speaker 3: and a lot of companies snapped it up. It was cheap, 416 00:23:34,320 --> 00:23:36,000 Speaker 3: we'll find a way, We'll find something to do with 417 00:23:36,040 --> 00:23:40,840 Speaker 3: it later, including the Freedo Company, which debuted the Cheeto 418 00:23:41,080 --> 00:23:44,359 Speaker 3: Dusted with Army Dehydrated Cheese in nineteen forty eight. 419 00:23:45,200 --> 00:23:48,240 Speaker 2: Yeah, and meanwhile, during the war, Freedo was a supplier 420 00:23:48,320 --> 00:23:51,320 Speaker 2: of chips to the military, which sort of like craft, 421 00:23:51,400 --> 00:23:54,800 Speaker 2: helped increase the band's reach and positioned it as a 422 00:23:54,880 --> 00:23:55,600 Speaker 2: national business. 423 00:23:56,840 --> 00:24:01,440 Speaker 3: In nineteen sixty one, the Freedo Company merge with Hwla 424 00:24:01,720 --> 00:24:04,760 Speaker 3: and Company, and in nineteen sixty five they merged with 425 00:24:04,840 --> 00:24:05,359 Speaker 3: Pepsi Co. 426 00:24:05,960 --> 00:24:06,359 Speaker 1: A couple of. 427 00:24:06,359 --> 00:24:09,720 Speaker 3: Different flavors were tried, but really none stuck around at first, 428 00:24:09,800 --> 00:24:14,960 Speaker 3: apart from the Cheesy. In nineteen seventy one, no new 429 00:24:15,040 --> 00:24:22,160 Speaker 3: flavors until nineteen ninety two, and Flaming Hot Cheetos. 430 00:24:22,320 --> 00:24:23,680 Speaker 2: All flaming Hot Cheetos. 431 00:24:24,000 --> 00:24:25,760 Speaker 1: They are a favorite around the office. 432 00:24:25,960 --> 00:24:29,160 Speaker 2: I don't necessarily understand it, but Dylan looks like he's 433 00:24:29,280 --> 00:24:32,679 Speaker 2: dreaming right now, and. 434 00:24:32,760 --> 00:24:36,359 Speaker 3: The story behind them is pretty great. Richard Montagnees was 435 00:24:36,520 --> 00:24:39,760 Speaker 3: a janitor at the California Plants, a Freedo plant. He 436 00:24:39,760 --> 00:24:41,720 Speaker 3: had dropped out of high school in part because he 437 00:24:41,800 --> 00:24:43,760 Speaker 3: spoke little English at the time, and when he got 438 00:24:43,800 --> 00:24:45,920 Speaker 3: a job at the Frido lay plant, he took the 439 00:24:45,960 --> 00:24:50,200 Speaker 3: advice of his grandfather, quote, make sure that floor shines 440 00:24:50,359 --> 00:24:54,240 Speaker 3: and let them know that A. Montaignes mopped it, and 441 00:24:54,880 --> 00:24:59,480 Speaker 3: Montagnees did. As he was working, he started to notice 442 00:24:59,520 --> 00:25:03,480 Speaker 3: that there were products catering to Latinos, and one day, 443 00:25:03,840 --> 00:25:06,840 Speaker 3: due to a breakdown in the machinery, Montagnez procured some 444 00:25:07,000 --> 00:25:09,960 Speaker 3: Cheetohs before they got that coating of cheese powder, and 445 00:25:10,119 --> 00:25:13,160 Speaker 3: he took them home and added chili powder in its place. 446 00:25:13,240 --> 00:25:16,000 Speaker 3: He got the idea, I believe he saw some elotes 447 00:25:16,119 --> 00:25:19,200 Speaker 3: and he was like, Aha, let me try this. Oh yeah, 448 00:25:19,680 --> 00:25:23,240 Speaker 3: and this habit was adopted by his friends and family, 449 00:25:23,320 --> 00:25:27,119 Speaker 3: who encouraged him to share the idea of this idea 450 00:25:27,160 --> 00:25:32,399 Speaker 3: of his with the CEO, and Montaignees did calling up 451 00:25:32,400 --> 00:25:33,360 Speaker 3: the CEO directly. 452 00:25:33,840 --> 00:25:36,760 Speaker 1: He didn't realize that wasn't really a thing you did. 453 00:25:37,840 --> 00:25:40,520 Speaker 3: But the CEO heard him out and gave him two 454 00:25:40,600 --> 00:25:46,000 Speaker 3: weeks to prepare for a presentation. And Montagnez wasn't sure 455 00:25:46,800 --> 00:25:49,480 Speaker 3: what a presentation to a CEO should be sure, but 456 00:25:49,600 --> 00:25:51,639 Speaker 3: with the help of his wife, they checked out library 457 00:25:51,640 --> 00:25:55,200 Speaker 3: books on marketing, They designed bags and manually made one 458 00:25:55,359 --> 00:25:59,960 Speaker 3: hundred packages, and during the presentation, when he was asked 459 00:26:00,200 --> 00:26:03,440 Speaker 3: about how much market share they could get, Montaigne says 460 00:26:03,880 --> 00:26:06,199 Speaker 3: he sort of spread his arms wide and said this. 461 00:26:06,480 --> 00:26:08,520 Speaker 1: Much, which I love. 462 00:26:09,280 --> 00:26:13,520 Speaker 3: The CEO was like, okay, yeah, sure, And now it's 463 00:26:13,640 --> 00:26:18,000 Speaker 3: a best selling flavor. And Montagnees is the executive VP 464 00:26:18,359 --> 00:26:22,840 Speaker 3: of Multicultural Sales for PepsiCo North America. He's been named 465 00:26:22,880 --> 00:26:25,560 Speaker 3: one of the most influential Hispanic leaders in America by 466 00:26:25,600 --> 00:26:28,960 Speaker 3: Fortune five hundred and Newsweek, and he teaches NBA classes 467 00:26:29,000 --> 00:26:32,240 Speaker 3: at a college close to his home. When a student 468 00:26:32,480 --> 00:26:36,520 Speaker 3: asked how he was teaching without a PhD, Montagnees responded, 469 00:26:36,600 --> 00:26:37,560 Speaker 3: I do have a PhD. 470 00:26:38,040 --> 00:26:39,880 Speaker 1: I have been poor, hungry and determined. 471 00:26:40,160 --> 00:26:44,560 Speaker 4: Aw and last I heard Fox Searchlight was. 472 00:26:44,880 --> 00:26:50,080 Speaker 3: Is making a movie about him? Yes, yeah, and yes 473 00:26:50,200 --> 00:26:52,560 Speaker 3: these things have a huge following. 474 00:26:52,800 --> 00:26:53,840 Speaker 2: Half flamanhat cheetahs. 475 00:26:53,880 --> 00:26:56,760 Speaker 3: Yes, yes, Katie Perry dressed is one for what I'm 476 00:26:56,800 --> 00:26:58,679 Speaker 3: guessing Salloween, but you know it could have been anything. 477 00:26:59,240 --> 00:27:02,000 Speaker 3: There's a rap song about them, school kids love them, 478 00:27:02,080 --> 00:27:05,240 Speaker 3: and they qualify as smart snacks here in the US, 479 00:27:06,080 --> 00:27:08,000 Speaker 3: the whole grain kind with a less salt and less 480 00:27:08,000 --> 00:27:13,520 Speaker 3: oil do anyway, So that's the flaming hot Cheetos and 481 00:27:13,760 --> 00:27:18,320 Speaker 3: their success reopen the door to new flavors and a 482 00:27:18,480 --> 00:27:20,680 Speaker 3: lot of interesting ones. 483 00:27:20,720 --> 00:27:21,320 Speaker 1: I have to say. 484 00:27:21,600 --> 00:27:28,040 Speaker 3: Yeah, there are twenty one flavors in North America, like salsa, conquiso, bacon, cheddar, alapino, 485 00:27:28,760 --> 00:27:33,760 Speaker 3: extra flaming Hot Cheetos. In Japan, you can are could 486 00:27:34,280 --> 00:27:37,480 Speaker 3: get pepsi flavored, like we mentioned at the top, Mountain 487 00:27:37,560 --> 00:27:41,200 Speaker 3: dew flavored cheetos. Pepsi might sound like an odd flavor 488 00:27:41,240 --> 00:27:44,159 Speaker 3: of chips, but despite this, or maybe because of it, 489 00:27:44,640 --> 00:27:50,240 Speaker 3: Americans rushed to eBay for samples. One review read quote 490 00:27:50,359 --> 00:27:54,200 Speaker 3: it created a carbonated sensation when you eat them, kind 491 00:27:54,240 --> 00:27:57,480 Speaker 3: of like pop rocks. If pop Rocks came in blindingly 492 00:27:57,600 --> 00:28:02,879 Speaker 3: citrus like flavor. China wasn't big into Cheeto It's probably 493 00:28:02,960 --> 00:28:05,440 Speaker 3: because of the general lack of cheese and Chinese diet. 494 00:28:05,880 --> 00:28:09,960 Speaker 3: So six hundred flavors were tested in focus groups before 495 00:28:10,000 --> 00:28:13,520 Speaker 3: a sort of pop corny flavor called Savory American Cream 496 00:28:14,000 --> 00:28:19,760 Speaker 3: was declared the winner. Okay, Savory American Cream. In nineteen 497 00:28:19,840 --> 00:28:23,960 Speaker 3: seventy one, Cheeto's debuted their mascot to the public. 498 00:28:24,680 --> 00:28:27,000 Speaker 2: A mouse, A mouse, A mouse. 499 00:28:27,560 --> 00:28:30,840 Speaker 3: Yes. The first mascot was the Cheeto's mouse. You can 500 00:28:30,880 --> 00:28:34,680 Speaker 3: still find old commercials with him online. Cheese that Goes 501 00:28:34,800 --> 00:28:37,480 Speaker 3: Crunch was the slogan. He was very like calm. He 502 00:28:37,640 --> 00:28:41,080 Speaker 3: was just like, you know, don't you want to try 503 00:28:42,160 --> 00:28:47,760 Speaker 3: some cheese that goes crunch? Very different than the current mascot, 504 00:28:48,160 --> 00:28:51,960 Speaker 3: Chester the Cheetah. And he was introduced in the mid eighties. 505 00:28:53,040 --> 00:28:54,840 Speaker 3: And we have to talk about Chester for a second. 506 00:28:55,360 --> 00:28:58,200 Speaker 3: I'm sorry we have to because it ain't easy be 507 00:28:58,400 --> 00:28:59,320 Speaker 3: and cheesy. 508 00:28:59,400 --> 00:29:04,480 Speaker 1: And he's dangerously cheesy and we can relate. He was 509 00:29:04,640 --> 00:29:06,400 Speaker 1: cool that we can't really do well. 510 00:29:07,400 --> 00:29:11,960 Speaker 3: He had sunglasses, he had lace up sneakers. Daffy Duck 511 00:29:12,120 --> 00:29:16,480 Speaker 3: was his stunt double one cool dude, cool enough for 512 00:29:16,600 --> 00:29:19,760 Speaker 3: Pepsi Coo to want to give him his own Saturday Morning. 513 00:29:19,560 --> 00:29:25,800 Speaker 4: Cartoon the proposed name Yo It's the Chester Cheetah Show, but. 514 00:29:27,120 --> 00:29:31,200 Speaker 3: Groups were worried about the impact of essentially a commercial 515 00:29:31,240 --> 00:29:34,320 Speaker 3: on kids' brains, and they fought successfully to keep it 516 00:29:34,360 --> 00:29:34,760 Speaker 3: off the air. 517 00:29:35,680 --> 00:29:39,400 Speaker 1: I do still, I mean Transformers, Gee. 518 00:29:39,400 --> 00:29:41,600 Speaker 2: Joe, Oh yeah, my Little Pony. I mean like the 519 00:29:41,640 --> 00:29:44,240 Speaker 2: Super Mario Brothers Super Show. Like come on, guys, Like, 520 00:29:44,280 --> 00:29:46,880 Speaker 2: if you guys let all of that through. What could 521 00:29:46,880 --> 00:29:50,120 Speaker 2: have possibly gone wrong with Yo It's the Chester Cheta Show. 522 00:29:50,480 --> 00:29:57,160 Speaker 1: Nothing, Nothing could have come wrong and kind of unrelated 523 00:29:58,400 --> 00:30:00,640 Speaker 1: the name of the craft brand Mac and Cheese. 524 00:30:01,400 --> 00:30:04,920 Speaker 3: The mascot is Cheese a source Rex and he too 525 00:30:05,880 --> 00:30:08,560 Speaker 3: also had a show at the same time that was 526 00:30:08,600 --> 00:30:09,160 Speaker 3: shot down. 527 00:30:09,400 --> 00:30:15,560 Speaker 2: Oh I'm just picturing like a super group, oh Cheese mascots. Sure, 528 00:30:15,840 --> 00:30:21,840 Speaker 2: Maybe Chuck E Cheese could yes, yeah, oh man picturing 529 00:30:21,880 --> 00:30:24,400 Speaker 2: something very like adventures. 530 00:30:23,960 --> 00:30:27,240 Speaker 1: Or yeah, yeah, I think that. 531 00:30:29,040 --> 00:30:32,480 Speaker 3: For our our other side project that will one day happen, 532 00:30:32,560 --> 00:30:35,360 Speaker 3: the Dunker. Perhaps they could be a like boy band 533 00:30:36,320 --> 00:30:38,800 Speaker 3: cheat because Cheese as sores drugs has got the oh 534 00:30:38,880 --> 00:30:42,600 Speaker 3: sure jazz thing happening. Yeah, Chester seems like he'd sing. 535 00:30:43,520 --> 00:30:45,440 Speaker 2: I think he could play guitar. He seems like the 536 00:30:45,520 --> 00:30:48,080 Speaker 2: kind of cat, one cool cat. 537 00:30:49,160 --> 00:30:52,240 Speaker 1: Who's there for the ride. That is a young Hercules reference. 538 00:30:52,760 --> 00:30:56,360 Speaker 3: Probably don't seen that show, but there were a lot 539 00:30:56,400 --> 00:30:58,840 Speaker 3: of Cheeto's commercials in the breaks of that show. 540 00:30:58,920 --> 00:31:03,400 Speaker 1: I remember, And some of these commercials. 541 00:31:03,000 --> 00:31:06,200 Speaker 3: Might have been for things like Cheeto Pause, which I 542 00:31:06,320 --> 00:31:08,880 Speaker 3: kind of remember, but they were discontinued in nineteen ninety three, 543 00:31:09,880 --> 00:31:13,680 Speaker 3: or maybe the X's and O's they were discontinued in 544 00:31:13,720 --> 00:31:18,040 Speaker 3: two thousand, or the Pizza Puffs were discontinued in two 545 00:31:18,080 --> 00:31:21,480 Speaker 3: thousand and six, the Twist discontinued in twenty twelve. 546 00:31:21,880 --> 00:31:24,400 Speaker 2: Are the Mystery colors? Do you remember the Mystery I don't, 547 00:31:24,480 --> 00:31:27,360 Speaker 2: and I'm sort of glad they're like bright green I'm 548 00:31:27,400 --> 00:31:30,400 Speaker 2: picturing like Skittles colors but on Cheetos. 549 00:31:30,520 --> 00:31:31,400 Speaker 1: Kind of perfect. 550 00:31:31,640 --> 00:31:35,600 Speaker 3: Kind of yup that all of those probably not that 551 00:31:35,720 --> 00:31:38,280 Speaker 3: won't surprise anyone, but all of them have Facebook groups 552 00:31:38,280 --> 00:31:41,240 Speaker 3: trying to bring them back, like petitions come back. Especially 553 00:31:41,280 --> 00:31:43,800 Speaker 3: I think the X's and O's or the Pause, one 554 00:31:43,880 --> 00:31:46,360 Speaker 3: of those two has like a really big Facebook group 555 00:31:47,480 --> 00:31:50,320 Speaker 3: in two thousand and nine, a Cheeto that allegedly looked 556 00:31:50,400 --> 00:31:55,080 Speaker 3: like Michael Jackson moonwalking was available on eBay, and the 557 00:31:55,200 --> 00:31:58,280 Speaker 3: seller claimed he found it the week before Jackson died 558 00:31:58,880 --> 00:32:02,400 Speaker 3: and that this increased the value. Allegedly, it sold for 559 00:32:02,520 --> 00:32:06,040 Speaker 3: thirty five dollars Wow. That same year, which seemed to 560 00:32:06,040 --> 00:32:09,400 Speaker 3: be a big year in finding oddly shaped cheetos, a 561 00:32:09,480 --> 00:32:12,560 Speaker 3: couple in Texas found a Cheeto shaped like Jesus, which 562 00:32:12,680 --> 00:32:17,680 Speaker 3: newspapers dubbed Jesus There you go, I nod in approval. 563 00:32:19,080 --> 00:32:22,880 Speaker 3: In twenty twelve, a Colorado governor brought up Cheetos when 564 00:32:22,920 --> 00:32:25,080 Speaker 3: trying to keep the public from getting their hopes up 565 00:32:25,120 --> 00:32:30,120 Speaker 3: when it came to cannabis legalization. Quote, the voters have 566 00:32:30,200 --> 00:32:33,120 Speaker 3: spoken and we have to respect their will. This will 567 00:32:33,160 --> 00:32:35,600 Speaker 3: be a complicated process, but we intend to follow through 568 00:32:36,080 --> 00:32:40,480 Speaker 3: that said. Federal law still says marijuana is an illegal drug, 569 00:32:40,840 --> 00:32:44,320 Speaker 3: so don't break out the Cheetos or goldfish too quickly, 570 00:32:45,200 --> 00:32:49,440 Speaker 3: and voters in Colorado sent cheetos to his office when 571 00:32:49,480 --> 00:32:55,160 Speaker 3: cannabis was legalized in the state. And also in twenty twelve, 572 00:32:55,560 --> 00:32:58,040 Speaker 3: a flying bag of Cheetos caused a bra at a 573 00:32:58,120 --> 00:33:01,320 Speaker 3: high school in indianatudents were waiting outside to get into 574 00:33:01,360 --> 00:33:04,120 Speaker 3: the school and a bag of Cheetos hit the assistant 575 00:33:04,160 --> 00:33:07,800 Speaker 3: principle in the head, and the assistant principal accused a 576 00:33:07,840 --> 00:33:11,240 Speaker 3: student and the student denied it, and things escalated from there. 577 00:33:11,800 --> 00:33:16,160 Speaker 3: The student attacked the assistant principle and the superintendent described 578 00:33:16,200 --> 00:33:19,760 Speaker 3: it leslie. Cheetos went flying everywhere. As to whether or 579 00:33:19,800 --> 00:33:21,440 Speaker 3: not the bag was thrown at them or white was 580 00:33:21,480 --> 00:33:26,320 Speaker 3: thrown in that general direction, we're looking into cheeto mysteries. 581 00:33:28,120 --> 00:33:32,200 Speaker 3: In twenty thirteen, the world's largest cheeto, the product of 582 00:33:32,320 --> 00:33:37,920 Speaker 3: what Freedo Lay called a seasoning accumulation, went on eBay 583 00:33:38,440 --> 00:33:41,800 Speaker 3: with bids of over a million dollars before eBay shut 584 00:33:41,840 --> 00:33:46,440 Speaker 3: it down for fraudulent bidding. The Cheeto of discoverer donated 585 00:33:46,520 --> 00:33:48,880 Speaker 3: it to a small town in Iowa where tourists could 586 00:33:48,920 --> 00:33:52,400 Speaker 3: look at it through plexiglass. I don't know if it's 587 00:33:52,400 --> 00:33:54,360 Speaker 3: still there, but if it is and you've seen it, listeners, 588 00:33:54,400 --> 00:33:55,680 Speaker 3: please send in pictures. 589 00:33:55,880 --> 00:33:56,080 Speaker 1: Yeah. 590 00:33:56,880 --> 00:34:00,240 Speaker 3: In twenty fourteen, a Colorado man stabbed his brother in 591 00:34:00,280 --> 00:34:04,240 Speaker 3: an argument that started with cheetos getting dumped onto a bed. 592 00:34:05,760 --> 00:34:07,880 Speaker 3: This sounds a lot like an argument my siblings would 593 00:34:07,880 --> 00:34:10,480 Speaker 3: have without the stabbing. But yeah, you put something on 594 00:34:10,560 --> 00:34:12,680 Speaker 3: my bed, we're gonna get in a fight. Both are 595 00:34:12,719 --> 00:34:16,240 Speaker 3: okay and claim that the fight was over stupid stuff. 596 00:34:17,920 --> 00:34:19,760 Speaker 2: Is Cheetahs stuff ever? Stupid stuff? 597 00:34:22,120 --> 00:34:25,520 Speaker 3: I don't know or in one of the philosophical questions 598 00:34:25,560 --> 00:34:30,920 Speaker 3: of our time, kind of an aside, Sweetoes, which are 599 00:34:31,000 --> 00:34:35,800 Speaker 3: cinnamon sugar sweet Cheetos came out in twenty fifteen, and 600 00:34:35,920 --> 00:34:38,040 Speaker 3: this is when the Cheetoh's store opened, where one of 601 00:34:38,080 --> 00:34:40,400 Speaker 3: the items available is a makeup bronzer, so you can 602 00:34:40,480 --> 00:34:42,960 Speaker 3: achieve that vibrant Cheetos glow. 603 00:34:44,160 --> 00:34:46,879 Speaker 1: Oh boy, that's a lot. Yeah. 604 00:34:46,920 --> 00:34:51,400 Speaker 3: Another fun thing about Cheetos they are a good fighter, 605 00:34:51,600 --> 00:34:52,880 Speaker 3: fire starter or tender. 606 00:34:54,320 --> 00:34:56,720 Speaker 2: Not because of anything to do with the cheese powder. 607 00:34:57,000 --> 00:34:58,640 Speaker 2: Like I think that the assumption is that there's some 608 00:34:58,880 --> 00:35:02,600 Speaker 2: like weird chemical the cheese coating that makes the extra flammable. No, 609 00:35:02,680 --> 00:35:05,719 Speaker 2: it's the fact that they're fried in oil. They have 610 00:35:05,840 --> 00:35:08,320 Speaker 2: a lot of oil in them, and oil is a 611 00:35:08,360 --> 00:35:11,000 Speaker 2: little bit flammable, just a little bit. Yeah. 612 00:35:11,960 --> 00:35:13,560 Speaker 3: But now you know, if you're ever in the woods 613 00:35:14,120 --> 00:35:17,000 Speaker 3: you start a fire, be careful, don't do it unless 614 00:35:17,000 --> 00:35:18,279 Speaker 3: you know what you're doing. But if you have a 615 00:35:18,320 --> 00:35:19,000 Speaker 3: bag of Cheetos. 616 00:35:19,239 --> 00:35:22,200 Speaker 2: Yeah, it can't hurt. Oh, it can hurt. 617 00:35:22,960 --> 00:35:23,200 Speaker 3: Hurt. 618 00:35:23,440 --> 00:35:28,520 Speaker 2: Never take my advice. We have a little bit of 619 00:35:29,080 --> 00:35:33,480 Speaker 2: Cheetos marketing science for you. But first we've got one 620 00:35:33,520 --> 00:35:46,279 Speaker 2: more quick break for a word from our sponsor, and 621 00:35:46,480 --> 00:35:50,400 Speaker 2: we're back. Thank you, sponsor, Yes, thank you. Also special 622 00:35:50,440 --> 00:35:54,040 Speaker 2: things to producer Dylan who during the ad break, because 623 00:35:54,080 --> 00:35:56,440 Speaker 2: we do frequently talk during the ad break as though 624 00:35:56,680 --> 00:36:01,360 Speaker 2: we need to literally take one that although there was 625 00:36:01,480 --> 00:36:04,600 Speaker 2: no there was no Chester Sheeta cartoon, there was a 626 00:36:04,680 --> 00:36:07,799 Speaker 2: video game called Too Cool to Fool. 627 00:36:08,480 --> 00:36:12,080 Speaker 3: Yes, and there were no mentions of Cheetos in the 628 00:36:12,160 --> 00:36:15,400 Speaker 3: game because it's too cool to fool. 629 00:36:15,600 --> 00:36:23,000 Speaker 2: Yeah. But speaking of fooling people, yeah, with snacks. Okay, 630 00:36:23,440 --> 00:36:26,600 Speaker 2: So there's there's a term in the snacks market, and 631 00:36:26,760 --> 00:36:29,560 Speaker 2: that the getting people to eat more market at large, 632 00:36:29,560 --> 00:36:32,239 Speaker 2: which also includes, for example, the military when it's you know, 633 00:36:32,360 --> 00:36:35,200 Speaker 2: trying to make sure that soldiers actually eat. There's a 634 00:36:35,280 --> 00:36:41,200 Speaker 2: term called sensory specific satiety, and basically this means that 635 00:36:41,280 --> 00:36:44,000 Speaker 2: when a particular flavor or sensation that you get from 636 00:36:44,040 --> 00:36:47,480 Speaker 2: a food is big enough, it overwhelms your brain and 637 00:36:47,560 --> 00:36:52,200 Speaker 2: at first that's a cool thing. You're like, cool, yes, 638 00:36:52,600 --> 00:36:56,280 Speaker 2: I like I like this, but quickly your brain goes, oh, okay, 639 00:36:56,400 --> 00:37:00,200 Speaker 2: enough of that. And so what processed food manufacturers are 640 00:37:00,320 --> 00:37:03,319 Speaker 2: doing when they design a food is trying to make 641 00:37:03,560 --> 00:37:06,920 Speaker 2: their foods interesting enough to crave, but not so exciting 642 00:37:07,200 --> 00:37:10,520 Speaker 2: that your brain feels full of that thing. They'll test 643 00:37:10,560 --> 00:37:14,680 Speaker 2: different formulas with like normal human taste testers, and record 644 00:37:14,760 --> 00:37:17,480 Speaker 2: what recipes folks don't like versus what they like okay 645 00:37:17,840 --> 00:37:20,600 Speaker 2: versus what they like the most, and it's often a 646 00:37:20,640 --> 00:37:23,320 Speaker 2: bell curve where some formula in the middle is that 647 00:37:23,520 --> 00:37:25,520 Speaker 2: bliss point of flavor. 648 00:37:26,040 --> 00:37:26,239 Speaker 3: Oh. 649 00:37:27,800 --> 00:37:30,920 Speaker 2: When researching for The New York Times circa twenty thirteen 650 00:37:31,400 --> 00:37:35,319 Speaker 2: an article that would become the Extraordinary Science of Addictive Junk, 651 00:37:35,360 --> 00:37:39,279 Speaker 2: food writer Michael Moss consulted with a food scientist by 652 00:37:39,320 --> 00:37:43,560 Speaker 2: the name of Stephen Witherly and about Cheetos like out 653 00:37:43,560 --> 00:37:45,279 Speaker 2: of a whole bag of snacks, Werly picked out the 654 00:37:45,360 --> 00:37:48,080 Speaker 2: Cheetohs and said, this is one of the most marvelously 655 00:37:48,239 --> 00:37:51,800 Speaker 2: constructed foods on the planet in terms of pure pleasure. 656 00:37:52,600 --> 00:37:55,000 Speaker 2: And this has something to do with with a balanced 657 00:37:55,040 --> 00:37:59,000 Speaker 2: flavor formula, but also with the way that Cheetos melt 658 00:37:59,040 --> 00:38:02,040 Speaker 2: in your mouth. After that initial crunch, it tricks your 659 00:38:02,080 --> 00:38:04,200 Speaker 2: brain into feeling like there's nothing to it and that 660 00:38:04,280 --> 00:38:06,279 Speaker 2: it's okay to keep eating more. 661 00:38:07,480 --> 00:38:08,200 Speaker 1: Very chicky. 662 00:38:08,360 --> 00:38:13,479 Speaker 2: Indeed, that New York Times article, by the way, makes 663 00:38:13,520 --> 00:38:15,879 Speaker 2: it sound like a lot of the food scientists who 664 00:38:15,960 --> 00:38:19,719 Speaker 2: are involved with these companies experience like kind of a 665 00:38:19,760 --> 00:38:23,239 Speaker 2: lot of guilt over their work and its impact on 666 00:38:23,320 --> 00:38:24,520 Speaker 2: the health of the general public. 667 00:38:24,920 --> 00:38:26,960 Speaker 3: Yeah. I remember when this was first coming out and 668 00:38:27,000 --> 00:38:28,840 Speaker 3: a lot of people were talking about it and hearing 669 00:38:29,719 --> 00:38:33,120 Speaker 3: some of the people involved expressing so much guilt about it. 670 00:38:33,440 --> 00:38:33,640 Speaker 1: Yeah. 671 00:38:35,480 --> 00:38:40,480 Speaker 2: But on a related note, hope is not totally lost 672 00:38:40,600 --> 00:38:44,040 Speaker 2: because researchers are always looking at ways to make these 673 00:38:44,160 --> 00:38:47,439 Speaker 2: craveable foods healthier, you know, from the type of food 674 00:38:47,480 --> 00:38:51,279 Speaker 2: coloring used, to the types of oil used, to the 675 00:38:51,360 --> 00:38:54,520 Speaker 2: actual physical batter. There was one study out of Washington 676 00:38:54,560 --> 00:38:57,440 Speaker 2: State University that added to the corn meal in an 677 00:38:57,440 --> 00:39:01,319 Speaker 2: extruder dried carrot pulp, which is a waste product left 678 00:39:01,360 --> 00:39:05,200 Speaker 2: over from juicing carrots. Once extruded, the puffs were even 679 00:39:05,280 --> 00:39:09,680 Speaker 2: puffier than usual and the taste was unchanged and the 680 00:39:09,760 --> 00:39:12,680 Speaker 2: pulp added a little bit of like fiber vitamins. So 681 00:39:14,160 --> 00:39:18,040 Speaker 2: could the future hold healthier cheese puffs. 682 00:39:19,680 --> 00:39:26,240 Speaker 3: I like to think so me too. Thanks science, First, 683 00:39:26,880 --> 00:39:32,359 Speaker 3: you make this what marvelous construction of on health. Now 684 00:39:33,440 --> 00:39:39,239 Speaker 3: perhaps perhaps you make it healthier healthier. Yeah, but that's 685 00:39:39,320 --> 00:39:46,360 Speaker 3: our Cheetos cheese puff but mostly Cheetos episodes. Yeah, I 686 00:39:46,400 --> 00:39:50,440 Speaker 3: would love to know the different brands from different countries. 687 00:39:50,560 --> 00:39:51,840 Speaker 3: I know we mentioned that two at the topic, and 688 00:39:52,160 --> 00:39:55,960 Speaker 3: those are from the UK and Australia. But yeah, in 689 00:39:56,080 --> 00:39:58,799 Speaker 3: other countries, if you have different flavors of Cheetos one 690 00:39:59,200 --> 00:40:00,080 Speaker 3: or different types. 691 00:39:59,840 --> 00:40:01,720 Speaker 4: Of oh yeah puffs. 692 00:40:01,880 --> 00:40:04,080 Speaker 2: Yeah, and if they've got terrific brand names like the 693 00:40:04,120 --> 00:40:06,680 Speaker 2: woltz It. Yeah, it's so good. 694 00:40:07,120 --> 00:40:09,520 Speaker 1: Yeah, let us know, yes, please let us know. 695 00:40:13,520 --> 00:40:16,520 Speaker 3: And that brings us to the end of this classic episode. 696 00:40:16,560 --> 00:40:19,440 Speaker 3: We hope that you got as much joy out of 697 00:40:19,640 --> 00:40:22,440 Speaker 3: listening to it or re listening to it as we did. 698 00:40:23,120 --> 00:40:24,000 Speaker 1: It's such a fun one. 699 00:40:24,360 --> 00:40:27,080 Speaker 2: Oh yeah, oh yeah, And like y'all, like we are 700 00:40:27,120 --> 00:40:28,839 Speaker 2: going to have to do a whole episode about Flame 701 00:40:28,880 --> 00:40:32,160 Speaker 2: and Hot Cheetos. The movie that we mentioned was produced. 702 00:40:32,320 --> 00:40:34,959 Speaker 2: It came out in twenty twenty three. It was Evil 703 00:40:35,000 --> 00:40:39,200 Speaker 2: Longoria's feature film directorial debut. It's called Flame and Hot 704 00:40:39,719 --> 00:40:42,600 Speaker 2: and is available on Hulu Slash Disney Plus if you 705 00:40:42,640 --> 00:40:46,640 Speaker 2: want to go watch it. I have not, but it 706 00:40:46,800 --> 00:40:49,600 Speaker 2: received an OSCAR nomination for Best Original Song. But Barbie 707 00:40:49,600 --> 00:40:51,160 Speaker 2: beat it, which happens. 708 00:40:51,200 --> 00:40:51,640 Speaker 1: I suppose. 709 00:40:53,200 --> 00:40:57,000 Speaker 2: There's also been layers of investigation into the whole story, 710 00:40:57,800 --> 00:41:03,600 Speaker 2: like questioning its exact veracity, And I just want to 711 00:41:03,600 --> 00:41:07,520 Speaker 2: say that in this deeply confusing time, I am here 712 00:41:07,880 --> 00:41:11,879 Speaker 2: for the Cheeto discourse. Me too. 713 00:41:12,400 --> 00:41:17,680 Speaker 1: Yeah, we must get to the bottom of this. We 714 00:41:17,840 --> 00:41:21,200 Speaker 1: need to save your team as symbol. We've got to 715 00:41:21,239 --> 00:41:22,080 Speaker 1: get to the bottom. 716 00:41:22,960 --> 00:41:28,760 Speaker 2: So yeah, future future episode, future flame and hot episode 717 00:41:28,800 --> 00:41:29,600 Speaker 2: cut forthcoming. 718 00:41:30,640 --> 00:41:34,960 Speaker 3: Yes, yes, well, listeners, let us know if you've got 719 00:41:35,360 --> 00:41:42,799 Speaker 3: tips anywhere. We should look at any cheese curl Cheetos recipes. 720 00:41:47,320 --> 00:41:49,480 Speaker 3: But yes, if you would like to email us, please do. 721 00:41:50,280 --> 00:41:53,160 Speaker 3: You can at hello at savorpod dot com. 722 00:41:53,800 --> 00:41:56,400 Speaker 2: We're also on social media. You can find us on 723 00:41:56,560 --> 00:41:59,480 Speaker 2: Blue Sky and Instagram at savor pod and we do 724 00:41:59,600 --> 00:42:02,719 Speaker 2: hope to hear from you. Savor is a production of iHeartRadio. 725 00:42:02,920 --> 00:42:06,040 Speaker 2: For more podcasts from iHeartRadio, you can visit the iHeartRadio app, 726 00:42:06,280 --> 00:42:09,640 Speaker 2: Apple Podcasts, or wherever you listen to your favorite shows. Thanks, 727 00:42:09,719 --> 00:42:12,640 Speaker 2: as always to our super producers Dylan Fagan and Andrew Howard. 728 00:42:13,000 --> 00:42:14,680 Speaker 2: Thanks to you for listening, and we hope that lots 729 00:42:14,719 --> 00:42:16,080 Speaker 2: more good things are coming your way.