1 00:00:01,360 --> 00:00:03,640 Speaker 1: This episode is brought to you by P and C Bank. 2 00:00:04,000 --> 00:00:06,760 Speaker 1: A lot of people think podcasts about work are boring, 3 00:00:07,000 --> 00:00:10,840 Speaker 1: and sure they definitely can be, but understanding a professionals 4 00:00:10,920 --> 00:00:14,160 Speaker 1: routine shows us how they achieve their success little by little, 5 00:00:14,560 --> 00:00:18,200 Speaker 1: day after day. It's like banking with P and C Bank. 6 00:00:18,680 --> 00:00:21,480 Speaker 1: It might seem boring to safe plan and make calculated 7 00:00:21,480 --> 00:00:24,599 Speaker 1: decisions with your bank, but keeping your money boring is 8 00:00:24,640 --> 00:00:27,960 Speaker 1: what helps you live or more happily fulfilled life. P 9 00:00:28,080 --> 00:00:32,879 Speaker 1: and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly 10 00:00:32,960 --> 00:00:35,600 Speaker 1: Boring since eighteen sixty five is a service mark of 11 00:00:35,600 --> 00:00:38,840 Speaker 1: the PNC Financial Service Group, Inc. P and C Bank 12 00:00:39,280 --> 00:00:42,000 Speaker 1: National Association Member FDIC. 13 00:00:44,600 --> 00:00:45,279 Speaker 2: Erness What's Up? 14 00:00:45,360 --> 00:00:47,839 Speaker 1: You ever walk into a small business and everything just 15 00:00:47,960 --> 00:00:51,159 Speaker 1: works like the checkout is fast, the receipts are digital, 16 00:00:51,680 --> 00:00:54,640 Speaker 1: tipping is a breeze, and you're out the door before 17 00:00:54,680 --> 00:00:58,840 Speaker 1: the line even builds. Odds are they're using Square? We 18 00:00:58,960 --> 00:01:01,520 Speaker 1: love supporting business that run on Square because it just 19 00:01:01,560 --> 00:01:04,800 Speaker 1: feels seamless. 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Let's Square handle the back end so you 32 00:01:47,760 --> 00:01:49,400 Speaker 1: can keep pushing your vision forward. 33 00:01:51,840 --> 00:01:54,760 Speaker 3: A lot of people still are not familiar with opportunity, 34 00:01:54,840 --> 00:01:56,200 Speaker 3: like they heard of it, but they don't really know 35 00:01:56,240 --> 00:01:59,360 Speaker 3: what it is or how people have benefited from it. 36 00:01:59,800 --> 00:02:02,120 Speaker 3: So since you were a part of it, can you 37 00:02:02,200 --> 00:02:05,760 Speaker 3: kind of explain your work in the opportunity zones and 38 00:02:05,800 --> 00:02:07,200 Speaker 3: where does that stand currently? 39 00:02:07,720 --> 00:02:08,000 Speaker 2: Sure? 40 00:02:08,200 --> 00:02:09,880 Speaker 4: So number one, let me just say I always say 41 00:02:09,919 --> 00:02:11,800 Speaker 4: that the why is more important than the what, and 42 00:02:11,840 --> 00:02:14,120 Speaker 4: so for me, the why was I grew up in 43 00:02:14,120 --> 00:02:17,320 Speaker 4: a single parent household mired in poverty in North Charleston, 44 00:02:17,360 --> 00:02:19,880 Speaker 4: South Carolina, and one of the things I recognized as 45 00:02:19,880 --> 00:02:24,320 Speaker 4: a lawmaker was that so often opportunities were elusive for 46 00:02:24,440 --> 00:02:27,280 Speaker 4: us who lived in the wrong zip code, And so 47 00:02:27,360 --> 00:02:31,200 Speaker 4: when I designed the Opportunity Zone project, it was designed 48 00:02:31,240 --> 00:02:33,640 Speaker 4: around the why I felt like, if I could bring 49 00:02:33,720 --> 00:02:37,120 Speaker 4: the resources back to the community, more kids who were 50 00:02:37,120 --> 00:02:40,000 Speaker 4: smarter than I would have more opportunities than I had 51 00:02:40,000 --> 00:02:42,600 Speaker 4: when I was growing up. And so the why opportunity 52 00:02:42,680 --> 00:02:48,120 Speaker 4: zones were even created was because I understood personally watching 53 00:02:48,160 --> 00:02:50,600 Speaker 4: some of the smartest people I've seen on the planet, 54 00:02:50,840 --> 00:02:52,959 Speaker 4: we just lived in the wrong zip code. If I 55 00:02:53,000 --> 00:02:55,240 Speaker 4: could help those kids be empowered to make the difference 56 00:02:55,240 --> 00:02:57,800 Speaker 4: in their own lives and their mama's lives, then the 57 00:02:57,800 --> 00:03:00,920 Speaker 4: world would be a better place because these kids deserve 58 00:03:01,000 --> 00:03:06,079 Speaker 4: the greatest access that anybody else I've seen, and too 59 00:03:06,120 --> 00:03:08,760 Speaker 4: many of them had too few opportunities. So that's the 60 00:03:08,760 --> 00:03:12,320 Speaker 4: why behind opportunity zones. Opportunities zones did two things. Basically. 61 00:03:12,400 --> 00:03:15,639 Speaker 4: Number one, it gave two incentives that those who had 62 00:03:15,760 --> 00:03:19,280 Speaker 4: capital to take a look at the hardest hit economic 63 00:03:19,360 --> 00:03:23,320 Speaker 4: areas in the country. Those areas would be designated by 64 00:03:23,440 --> 00:03:26,240 Speaker 4: the governors of the states, not those of us in Washington, 65 00:03:26,240 --> 00:03:30,680 Speaker 4: because Lord knows people in Washington cannot define poverty in 66 00:03:30,760 --> 00:03:35,680 Speaker 4: North Charleston, South Carolina, or Simpsonville, South Carolina, or someplace 67 00:03:35,720 --> 00:03:38,680 Speaker 4: in Arkansas or Iowa. That has to be done by 68 00:03:38,680 --> 00:03:42,480 Speaker 4: people closer to the challenging areas themselves. And so the 69 00:03:42,560 --> 00:03:46,440 Speaker 4: governors were given the power to designate within their states 70 00:03:47,280 --> 00:03:52,920 Speaker 4: the areas that are considered by the low income areas. 71 00:03:54,080 --> 00:03:56,320 Speaker 2: Probably three quarters of. 72 00:03:56,280 --> 00:04:00,400 Speaker 4: Those areas are majority minority in most states, not all states, 73 00:04:00,880 --> 00:04:02,680 Speaker 4: but at the end of the day, it was happened 74 00:04:02,760 --> 00:04:06,560 Speaker 4: since the creation of those zones. We gave two incentives 75 00:04:06,600 --> 00:04:09,880 Speaker 4: to investors. One was a five year investment, you would 76 00:04:09,880 --> 00:04:12,600 Speaker 4: get a ten percent step up in your basis. A 77 00:04:12,680 --> 00:04:15,440 Speaker 4: seven year investment you get a fifteen percent step up 78 00:04:15,440 --> 00:04:19,920 Speaker 4: in your basis. That is attracted into the opportunity zones nationwide, 79 00:04:20,240 --> 00:04:25,480 Speaker 4: somewhere near seventy billion dollars of commitments and investments in 80 00:04:25,600 --> 00:04:29,599 Speaker 4: the poorest areas of our country, leading to a twenty 81 00:04:29,640 --> 00:04:33,240 Speaker 4: percent increase in property values, with over sixty percent of 82 00:04:33,279 --> 00:04:36,560 Speaker 4: the people living in opportunity zones owning their own property. 83 00:04:36,720 --> 00:04:38,640 Speaker 4: So that's one of the ways that you actually create 84 00:04:38,920 --> 00:04:41,719 Speaker 4: equity and seeing those property values go up. Number two, 85 00:04:42,279 --> 00:04:47,200 Speaker 4: it saw wage growth go around eight percent versus the 86 00:04:47,320 --> 00:04:50,680 Speaker 4: average in our country during those years was around three 87 00:04:50,720 --> 00:04:55,000 Speaker 4: point two percent. And then finally we saw access to 88 00:04:55,120 --> 00:05:02,120 Speaker 4: opportunity because we saw more entrepreneurs creating jobs and opportunity. 89 00:05:01,560 --> 00:05:03,520 Speaker 2: Zones that we saw before. 90 00:05:04,120 --> 00:05:07,120 Speaker 4: So wage growth was up, property values was up, and 91 00:05:07,200 --> 00:05:11,560 Speaker 4: the good news is gentrification was under five percent for 92 00:05:11,640 --> 00:05:15,440 Speaker 4: those seven years that we've had. Opportunity zones expires next year, 93 00:05:15,480 --> 00:05:17,359 Speaker 4: so we're gonna have to go back to the drawing 94 00:05:17,440 --> 00:05:21,200 Speaker 4: board to get the next round of opportunity zones available 95 00:05:21,240 --> 00:05:21,799 Speaker 4: for the market. 96 00:05:21,800 --> 00:05:24,960 Speaker 5: From my perspective, it sounds like from what you're saying 97 00:05:24,960 --> 00:05:28,080 Speaker 5: that you know everything that you just laid out, that 98 00:05:28,160 --> 00:05:30,599 Speaker 5: you feel like this has worked. I wonder, and you 99 00:05:30,600 --> 00:05:32,680 Speaker 5: can correct me if I'm wrong. In order to even 100 00:05:32,680 --> 00:05:35,719 Speaker 5: invest in opportunity zones, you have to use capital gains, 101 00:05:36,120 --> 00:05:39,039 Speaker 5: and that's where financial education comes into it, really, right, 102 00:05:39,040 --> 00:05:41,200 Speaker 5: because a lot of us have to even have accounts 103 00:05:41,200 --> 00:05:43,839 Speaker 5: to have capital gains. And so I wonder, how do 104 00:05:43,880 --> 00:05:47,040 Speaker 5: you make sure that the average person or the average 105 00:05:47,160 --> 00:05:50,840 Speaker 5: entrepreneur is able to invest if they don't even have 106 00:05:50,960 --> 00:05:53,520 Speaker 5: privilege or even understand that process. 107 00:05:53,880 --> 00:05:56,280 Speaker 2: Yeah, we've had a ton of events around the country. 108 00:05:56,360 --> 00:05:57,800 Speaker 4: As a matter of fact, this is one of those 109 00:05:57,839 --> 00:06:01,240 Speaker 4: biparts and coalitions that put the heat during the role 110 00:06:01,279 --> 00:06:04,240 Speaker 4: of the opportunity zones. I went across the country. I 111 00:06:04,240 --> 00:06:08,520 Speaker 4: did an event in DC with Mayor Bowser. She and 112 00:06:08,520 --> 00:06:11,080 Speaker 4: I went into Ward seven Ward eight and did an 113 00:06:11,120 --> 00:06:13,760 Speaker 4: Opportunity Zone event where we had over four hundred folks 114 00:06:13,800 --> 00:06:16,800 Speaker 4: show up and we talked about the incentives at the 115 00:06:16,839 --> 00:06:20,919 Speaker 4: city was laying on top of the national framework of 116 00:06:20,960 --> 00:06:21,919 Speaker 4: the opportunity zones. 117 00:06:22,320 --> 00:06:24,440 Speaker 2: We've seen that happen throughout the country. 118 00:06:24,640 --> 00:06:27,200 Speaker 4: I was in South Carolina, rock Hill, South Carolina, with 119 00:06:27,440 --> 00:06:30,120 Speaker 4: a good friend of mine who's a Democrat. Mayor John 120 00:06:30,160 --> 00:06:33,919 Speaker 4: Getty's in rock Hill, and he said, because of opportunity zones, 121 00:06:34,240 --> 00:06:38,479 Speaker 4: he's seen the first affordable housing come back to the 122 00:06:38,480 --> 00:06:40,000 Speaker 4: city in more than three decades. 123 00:06:40,040 --> 00:06:42,520 Speaker 2: So what we did was we did another event there. 124 00:06:42,760 --> 00:06:46,839 Speaker 4: I brought in minority investors, including TI and many others 125 00:06:47,040 --> 00:06:50,440 Speaker 4: to have a roundtable discussion to make sure that our 126 00:06:50,440 --> 00:06:56,200 Speaker 4: community understood the advantages, the challenges, and the real time 127 00:06:56,279 --> 00:06:59,480 Speaker 4: opportunities being presented through the opportunity zones. We did that 128 00:06:59,480 --> 00:07:02,440 Speaker 4: four or five years ago. We had investors around the country. 129 00:07:02,640 --> 00:07:07,640 Speaker 4: We had Bishop Jakes working in Georgia with Opportunities One 130 00:07:07,960 --> 00:07:11,960 Speaker 4: legislation working in the area to create more affordable housing, 131 00:07:12,000 --> 00:07:15,640 Speaker 4: and so we've seen an uptake of folks coming across 132 00:07:16,720 --> 00:07:19,400 Speaker 4: the country looking for ways to get invested in there. 133 00:07:19,440 --> 00:07:23,320 Speaker 4: But the good news is opportunity zones and having a 134 00:07:23,400 --> 00:07:28,920 Speaker 4: qualified opportunity fund only requires one person with a capital 135 00:07:28,960 --> 00:07:32,320 Speaker 4: gains tax burden who wants to reduce that burden. That 136 00:07:32,480 --> 00:07:37,000 Speaker 4: one individual can create their own qualified Opportunity Zone fund. 137 00:07:37,360 --> 00:07:42,720 Speaker 4: But the advantage was you have to stay for. 138 00:07:42,760 --> 00:07:44,920 Speaker 2: The long term. I don't want running and gunning. 139 00:07:45,000 --> 00:07:47,360 Speaker 4: I don't want you coming into community, make a couple 140 00:07:47,360 --> 00:07:50,560 Speaker 4: of dollars and running back out. All the incentives required 141 00:07:50,560 --> 00:07:55,680 Speaker 4: a five year or longer investment and getting that information 142 00:07:55,760 --> 00:07:57,480 Speaker 4: out to the community. It's one of the things that 143 00:07:57,480 --> 00:08:02,280 Speaker 4: we worked on through the seminars, the events, the meetings, 144 00:08:02,520 --> 00:08:05,160 Speaker 4: and then a national rollout that happened in twenty eighteen 145 00:08:05,160 --> 00:08:07,840 Speaker 4: twenty nineteen twenty twenty. We're on the tail end of 146 00:08:07,880 --> 00:08:09,560 Speaker 4: the Opportunity Zone, so we're going to have to have 147 00:08:09,840 --> 00:08:13,680 Speaker 4: that kind of rollout again so more people will have 148 00:08:13,720 --> 00:08:17,080 Speaker 4: more information to make the right decision to reinvest in 149 00:08:17,080 --> 00:08:17,640 Speaker 4: the community. 150 00:08:17,640 --> 00:08:18,360 Speaker 2: They come from. 151 00:08:18,400 --> 00:08:22,040 Speaker 6: An illegal alien from Guatemala charged with raping a child 152 00:08:22,080 --> 00:08:25,880 Speaker 6: in Massachusetts, an MS thirteen gang member from Al Salvador 153 00:08:26,120 --> 00:08:30,240 Speaker 6: accused of murdering a Texas man of Venezuelan charged with 154 00:08:30,320 --> 00:08:34,200 Speaker 6: filming and selling child pornography in Michigan. These are just 155 00:08:34,320 --> 00:08:38,079 Speaker 6: some of the heinous migrant criminals caught because of President 156 00:08:38,120 --> 00:08:41,640 Speaker 6: Donald J. Trump's leadership. I'm Christy Noman, the United States 157 00:08:41,720 --> 00:08:46,520 Speaker 6: Secretary of Homeland Security. Under President Trump, attempted illegal border 158 00:08:46,520 --> 00:08:50,080 Speaker 6: crossings are at the lowest levels ever recorded, and over 159 00:08:50,160 --> 00:08:53,360 Speaker 6: one hundred thousand illegal aliens have been arrested. If you 160 00:08:53,440 --> 00:08:57,280 Speaker 6: are here illegally, your next you will be fine nearly 161 00:08:57,360 --> 00:09:01,400 Speaker 6: one thousand dollars a day, imprisoned and deported, you will 162 00:09:01,440 --> 00:09:05,080 Speaker 6: never return. But if you register using our CBP home 163 00:09:05,120 --> 00:09:08,480 Speaker 6: app and leave now, you could be allowed to return legally. 164 00:09:08,880 --> 00:09:13,560 Speaker 6: Do what's right. Leave now. Under President Trump, America's laws, 165 00:09:13,760 --> 00:09:16,200 Speaker 6: border and families will be protected. 166 00:09:16,320 --> 00:09:18,440 Speaker 2: Sponsored by the United States Department of Homeland Security,