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Speaker 1: All right, answer me this. Don't you wonder how people

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Speaker 1: come up with a groundbreaking idea and then turn it

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Speaker 1: into an international sensation, because those are really two separate

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Speaker 1: skill sets. One is creative genius and one is business genius.

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Speaker 1: A remarkable example of a pair of guys who had

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Speaker 1: both are the two Steves, Steve Jobs and Steve Wozniak,

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Speaker 1: the founders of Apple. I'm Patty Steele. From a garage

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Speaker 1: workbench to a three and a half trillion dollar company.

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Speaker 1: That's next on the backstory. We're back with the backstory.

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Speaker 1: All right. Imagine you're a nineteen year old kid with

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Speaker 1: an idea. You don't know exactly how to develop it,

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Speaker 1: how to launch it, or how to sell it. You

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Speaker 1: just know that computers are going to take over the

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Speaker 1: world and you want to be part of it. Steve

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Speaker 1: Jobs grew up in California in what, by nineteen seventy

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Speaker 1: one was called Silicon Valley. He's an electronics and computer nerd,

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Speaker 1: and while he's in high school, a mutual friend introduces

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Speaker 1: him to Steve Wozniak, a guy who's a little bit

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Speaker 1: older and a whole lot nerdier. They bond and they

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Speaker 1: start hanging out with an entire squad of nerds in

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Speaker 1: a local computer club. Before Jobs even turns twenty, he

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Speaker 1: gets himself a job at Atari, where he just tinkers

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Speaker 1: with logic boards. Later he said Atari was where he

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Speaker 1: learned the value of building something fun that people would

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Speaker 1: actually want to use. But as it turns outa Was,

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Speaker 1: as he's still called, is actually the guy who can

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Speaker 1: build all this stuff. In fact, in nineteen seventy six,

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Speaker 1: Waz shows up at their computer club with a simple

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Speaker 1: single board computer he's been building just for fun. The

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Speaker 1: nerds all flip out, especially Jobs. He thinks they should

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Speaker 1: find a way to sell it. So this is the

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Speaker 1: beginning a creative computer genius and a marketing guy with

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Speaker 1: a passion for this new tech. First board eventually becomes

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Speaker 1: the Apple one. Now to raise cash for parts, Job

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Speaker 1: sells his Volkswagen microbus and Was sells his HP sixty

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Speaker 1: five calculator. That's a big sacrifice for a nerd. Now, remember,

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Speaker 1: nobody knows them, so there are no venture capitalists banging

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Speaker 1: on their garage door. They're just kids pawning their favorite

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Speaker 1: toys to buy components. They get a prototype built out

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Speaker 1: and create a business plan with a third partner, who,

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Speaker 1: by the way, backs out twelve days later, worrying about risk.

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Speaker 1: He gets less than twenty five hundred bucks to walk

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Speaker 1: away or his deal. In business history. Now they call

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Speaker 1: the new company Apple. Why Apple? Well. Years later, Jobs

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Speaker 1: told his biographer Walter Isaacson that at the time he

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Speaker 1: was on a fruititarian kick. He liked apples, and he

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Speaker 1: liked the sound of the word. He said it sounded fun, spirited,

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Speaker 1: not intimidating, and he and WZ liked the fact that

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Speaker 1: Apple would come before Atari in the telephone book. It

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Speaker 1: felt right and it would be hard to forget. So

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Speaker 1: the two Steves set up shop in the Jobs family

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Speaker 1: garage in Los Altos, California. Waz says the garage was

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Speaker 1: actually more of a home office where they planned for

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Speaker 1: the future and worked on the first prototype. But it's

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Speaker 1: a thrilling atmosphere. They start trying to drum up business,

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Speaker 1: and that is jobs specialty. He takes Waz's board and

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Speaker 1: heads to the Byte Shop, one of the very first

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Speaker 1: computer stores on Earth. The Byte Shop's owner bites, but

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Speaker 1: with one condition, He'll buy fifty units at five hundred

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Speaker 1: bucks apiece if they come fully assembled. He's not interested

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Speaker 1: in kits. That's a big ask. It means Apple has

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Speaker 1: to actually build computers and deliver them quickly. But Jobs

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Speaker 1: doesn't blink. He takes the order. Now twenty one. He's

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Speaker 1: beside himself to make it real. He keeps saying out loud,

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Speaker 1: or I have a customer, but it's machines cash on delivery.

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Speaker 1: Jobs reaches out to a supplier who is willing to

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Speaker 1: wait to be paid until after Apple is paid. A

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Speaker 1: hobby is now turning into a company that pairs was

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Speaker 1: is wizardry with jobs, brilliance at storytelling and sticking to

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Speaker 1: deadlines for weeks, friends, neighbors, and the two Steves work

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Speaker 1: around the clock, soldering boards, testing with old televisions, and

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Speaker 1: lining up the finished units along the garage wall. They

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Speaker 1: deliver on time, and they get their first cash influx.

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Speaker 1: The Apple one is real, a sold product. And by

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Speaker 1: the way, if you bought one, you got a bare

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Speaker 1: bones unit. You had to supply the case, the monitor,

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Speaker 1: and the keyboard. You paid six hundred and sixty six

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Speaker 1: dollars and sixty six cents for it. But that same

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Speaker 1: computer today could sell for as much as a million bucks. Anyway,

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Speaker 1: from there, the company begins to grow like crazy, with

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Speaker 1: investors willing to back future growth, and then comes the

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Speaker 1: Apple two. If the Apple one is the proof of concept,

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Speaker 1: the Apple two is the real product. Waz designs an

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Speaker 1: all in one unit, ready to plug into a TV

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Speaker 1: and go. Jobs is obsessed with its looks, a friendly

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Speaker 1: plastic case with a built in keyboard, so it doesn't

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Speaker 1: feel like somebody's science project. It looks like something you

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Speaker 1: could have on your desk at work or even in

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Speaker 1: your kitchen. The whole idea is not to impress other

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Speaker 1: computer nerds, but to begin selling the idea that every

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Speaker 1: home should have one of these friendly looking devices. But wait,

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Speaker 1: how did Jobs, not Wahs, the guy who designed it,

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Speaker 1: come to create the company Apple as we know it today. Well,

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Speaker 1: it's simple and not all that different from inventors like

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Speaker 1: Thomas Edison. They both used other people's inventions and then

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Speaker 1: figured out how to mass market them. Jobs, a brilliant storyteller,

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Speaker 1: framed the Apple's story and told it with passion. Waz

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Speaker 1: designed beautiful boards, but Jobs saw a market and identified

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Speaker 1: their customers. He understood that even the name Apple, the

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Speaker 1: rainbow logo, the clean case are all invitations to regular folks.

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Speaker 1: He answered the question, what can this thing do for me?

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Speaker 1: I mean, think about what they did. No money, sell

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Speaker 1: the bus in the calculator, no credit for parts, use

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Speaker 1: a purchase order to get what you need upfront, no

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Speaker 1: fancy factory. Put it all together in a bedroom and

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Speaker 1: display it in a garage while you line up the

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Speaker 1: next order. His answer was always yes, what's interesting is

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Speaker 1: as complex as computers are. He realized the value of simplicity,

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Speaker 1: the name, the design, what you can do with it

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Speaker 1: without needing a complicated computer class to understand it. He

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Speaker 1: stripped away anything that could be confusing, and mostly he

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Speaker 1: kept creating and shipping new device to us. While Steve

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Speaker 1: Jobs had ups and downs with Apple over the years,

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Speaker 1: in the end, it was his company and it's now

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Speaker 1: worth a mind boggling three and a half trillion dollars.

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Speaker 1: Unlike Jobs, who was a billionaire, Steve Wozniak gave away

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Speaker 1: a lot of his Apple shares to employees early on.

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Speaker 1: Though he's still a multimillionaire, he says he never cared

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Speaker 1: about making stupid amounts of money. At seventy five, he's

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Speaker 1: still living the good life. At the end of the day.

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Speaker 1: The one thing Steve Jobs couldn't control was time. He

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Speaker 1: died in twenty eleven after suffering from pancreatic cancer and

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Speaker 1: opting for unconventional treatment to fight it. He was just

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Speaker 1: fifty six years old. Hope you're enjoying the Backstory with

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Speaker 1: Patty Steele. Please leave a review and follow or subscribe

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Speaker 1: for free to get new episodes delivered automatically, and also

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Speaker 1: feel free to dm me if you have a story

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Speaker 1: you'd like me to cover. On Facebook, It's Patty Steele

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Speaker 1: and on Instagram Real Patty Steele. I'm Patty Steele. The

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Speaker 1: Backstories a production of iHeartMedia, Premiere Networks, the Elvis Durant Group,

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Speaker 1: and Steel Trap Productions. Our producer is Doug Fraser. Our

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Speaker 1: writer Jake Kushner. We have new episodes every Tuesday and Friday.

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Speaker 1: Feel free to reach out to me with comments and

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Speaker 1: even story suggestions on Instagram at Real Patty Steele and

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Speaker 1: on Facebook at Patty Steele. Thanks for listening to the

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Speaker 1: Backstory with Patty Steele. The pieces of history you didn't

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Speaker 1: know you needed to know