WEBVTT - The Changing Face(s) of Cannes 0:00:00.080 --> 0:00:03.880 I'm off my game today, You're not. People are going 0:00:03.960 --> 0:00:05.760 to have to start making better content. I think we're 0:00:05.760 --> 0:00:07.400 gonna be talking about this for a long time. When 0:00:07.440 --> 0:00:10.280 you program for everyone, you program for no one. I 0:00:10.280 --> 0:00:12.600 think it's that we're purpose driven platform, like we're trying 0:00:12.600 --> 0:00:15.960 to get to substance. How was that? Are you happy 0:00:16.000 --> 0:00:19.720 with that? This is marketing therapy right now? It really 0:00:19.800 --> 0:00:28.360 is what's up on our current fan I'm Alexa Kristen. 0:00:28.480 --> 0:00:33.000 Welcome back to Atlantia, post Can post can cannon it up. 0:00:33.360 --> 0:00:37.320 We are back and having a very candid can discussion 0:00:37.720 --> 0:00:40.040 with a number of people who were out in the 0:00:40.080 --> 0:00:42.560 South of France. First up, we're going to have three 0:00:42.600 --> 0:00:45.480 delegates who are part of HPS More Like Me Initiative 0:00:45.840 --> 0:00:47.879 UM who we're going to talk about diversity in the 0:00:47.920 --> 0:00:50.440 industry and what their experience was like going through a 0:00:50.440 --> 0:00:54.600 program that highlighted the work, that highlighted important conversations around diversity, 0:00:54.760 --> 0:00:57.360 and just overall what their thoughts and experiences were as 0:00:57.480 --> 0:01:00.120 as first time young people who got the experience of 0:01:00.160 --> 0:01:02.480 a lifetime. And then second up, we have a one 0:01:02.520 --> 0:01:06.600 of our faves and consultant of all consultants, Lindsay Slaby 0:01:06.640 --> 0:01:10.520 from Sunday Dinner coming in talking about this really just 0:01:10.760 --> 0:01:16.320 amazingly clearheaded article that she wrote about has the you know, 0:01:16.400 --> 0:01:19.319 agency model been kind of sitting under our noses the 0:01:19.319 --> 0:01:21.840 whole time. So we're excited to have lindsay on and 0:01:21.880 --> 0:01:24.280 get her thoughts and her take on kind of the 0:01:24.400 --> 0:01:26.560 B side of CAN that I think we're hoping is 0:01:26.600 --> 0:01:29.279 going to turn into the A side of CAN. Moving 0:01:29.319 --> 0:01:45.400 forward with that, We'll be right back. Hi, guys, we're back, 0:01:45.880 --> 0:01:50.680 and we've got three young guns and representing the coolest 0:01:50.680 --> 0:01:53.560 peeps and the peeps you should know at CAN. Welcome 0:01:53.600 --> 0:01:58.080 to the studio. David Jacobson, Hi, Joshua Noah, who is 0:01:58.160 --> 0:02:00.800 calling in all the way from CALIFORNI thanks for getting 0:02:00.840 --> 0:02:08.320 up early, of course, good morning. And Janina Lagaman done 0:02:08.919 --> 0:02:12.120 some spice at the end. I like it. So, you 0:02:12.120 --> 0:02:14.840 guys were a part of the HP More Like Me 0:02:15.280 --> 0:02:19.200 program at CAN tell us about it. UM. So the 0:02:19.280 --> 0:02:23.360 program is an initiative by HP to challenge their AO 0:02:23.600 --> 0:02:29.760 or agencies to focus on diversity UM that includes UM, gender, 0:02:30.320 --> 0:02:34.160 ethnic UM, just diversity overall. UM. I think there's some 0:02:34.200 --> 0:02:37.600 pretty staggering stacks of like the way that you know, 0:02:37.680 --> 0:02:39.680 we sort of like to call it sort of cancer 0:02:39.720 --> 0:02:44.000 white UM and getting more folks not only to CAN 0:02:44.120 --> 0:02:49.360 but providing mentorship throughout the year UM in terms of 0:02:49.480 --> 0:02:54.920 how we as diverse people, people of color UM relate, 0:02:55.600 --> 0:02:59.560 can integrate UM and move through the space of advertising. 0:02:59.800 --> 0:03:02.200 And so Josh, tell us a little bit about the 0:03:02.240 --> 0:03:04.640 people that you met. What were the skill sets of 0:03:04.880 --> 0:03:08.679 sort of your more like me cohort um and what 0:03:08.760 --> 0:03:12.600 was sort of some of the itinerary that you went through. Yeah, 0:03:13.080 --> 0:03:15.560 so it ran the gamut. It was. It was actually 0:03:15.600 --> 0:03:17.920 like just a collective of some of the brightest people 0:03:17.960 --> 0:03:19.799 that I've ever had the chance of working with UM. 0:03:19.840 --> 0:03:23.520 But you get copywriters, you get designers, you have strategies, 0:03:23.680 --> 0:03:26.120 you have account personnelity, So it was it was truly 0:03:26.160 --> 0:03:28.320 just it ran the gamut and everyone with such a 0:03:28.360 --> 0:03:32.640 diverse and distinct background, not only like ethnically and with 0:03:32.680 --> 0:03:34.840 their lineage, but also within the industry and so that 0:03:34.880 --> 0:03:37.120 was that was really cool. So one of the things 0:03:37.160 --> 0:03:40.760 that made the program very powerful was exactly the way 0:03:40.760 --> 0:03:43.839 that they did programming. So they focused on a lot 0:03:43.880 --> 0:03:47.600 of like front end and back end programming. So we 0:03:47.760 --> 0:03:51.320 would go to a panel, but at the same time, 0:03:51.840 --> 0:03:54.680 we also had an opportunity to go to the judging 0:03:54.760 --> 0:03:57.040 rooms behind the scenes and be able to see the 0:03:57.080 --> 0:04:02.120 process of how people win a CAN Lion. UM. We 0:04:02.200 --> 0:04:05.160 got very close to the work UM and we're able 0:04:05.160 --> 0:04:07.360 to not only meet with people that were you know, 0:04:07.400 --> 0:04:09.440 let's say, like a creative director from b BDEO, but 0:04:09.520 --> 0:04:12.760 at the same time like the program coordinator for CAN, 0:04:12.800 --> 0:04:15.080 who was like telling us the rules and how the 0:04:15.120 --> 0:04:17.919 program would work, UM and their efforts to make the 0:04:17.960 --> 0:04:22.280 program more international and have a higher reach overall. One 0:04:22.320 --> 0:04:26.200 of my favorite things was a speed mentoring round that 0:04:26.520 --> 0:04:29.159 UM CAN Lines and HP set up for us. UM. 0:04:29.200 --> 0:04:31.479 It happened at the Girls Lounge. We got to meet 0:04:31.480 --> 0:04:34.679 three different mentors from UM all over the place really 0:04:35.080 --> 0:04:38.320 and got to talk about what we envisioned for our careers, 0:04:38.360 --> 0:04:41.200 what we're struggling with UM, just kind of what we're 0:04:42.320 --> 0:04:45.120 what we're thinking about, and what we want to prioritize 0:04:45.160 --> 0:04:48.040 in our careers. And I think that for diverse talent, 0:04:48.120 --> 0:04:51.479 those questions manifest themselves in very particular ways, so to 0:04:51.520 --> 0:04:53.960 be able to bring them up in that setting UM 0:04:54.080 --> 0:04:57.880 with kind of full trust, confidence in support was a 0:04:58.000 --> 0:05:00.640 super important part of the program. More there are things 0:05:00.680 --> 0:05:03.880 that surprised you. Obviously you were all first time delegates, 0:05:03.920 --> 0:05:06.520 So to speak to UM, what is the biggest creative 0:05:06.560 --> 0:05:09.279 festival UM in the world. I would like to see 0:05:09.279 --> 0:05:12.000 like a lot more initiatives to sort of bring younger 0:05:12.040 --> 0:05:14.680 groups in as far as like an education in a 0:05:14.720 --> 0:05:17.840 similar sense that we were brought UM we were brought 0:05:17.839 --> 0:05:22.080 in and just more so like what we can learn 0:05:22.320 --> 0:05:25.080 and sort of bring back. I don't think necessarily it's 0:05:25.080 --> 0:05:28.080 sort of like movers and shakers of the industry, but 0:05:28.160 --> 0:05:32.240 definitely as as as a spot of education. Really, I 0:05:32.240 --> 0:05:36.279 think it's all about recognizing that there is always another 0:05:36.320 --> 0:05:38.960 seat at the table, and that doesn't involve kicking someone 0:05:39.000 --> 0:05:42.000 off the table or knocking someone off the podium. It's 0:05:42.040 --> 0:05:45.080 just about inviting more people onto the stage, different people 0:05:45.120 --> 0:05:48.000 onto the stage, people who otherwise wouldn't have an opportunity 0:05:48.040 --> 0:05:50.479 to step onto the stage. So it just really made 0:05:50.520 --> 0:05:54.760 me realize that this paradigm of the like mad men 0:05:55.600 --> 0:05:59.280 UM should absolutely be replaced by like really truly mad 0:05:59.320 --> 0:06:03.200 women and really truly like maddened people of color that 0:06:03.880 --> 0:06:07.480 UM are now beginning to channel their frustration into something 0:06:07.520 --> 0:06:12.560 that UM can manifest itself. In progress and optimism um, 0:06:12.560 --> 0:06:15.600 and that can permeate, you know, not only the diverse community, 0:06:15.600 --> 0:06:18.440 it can which is very little, but beyond that, and 0:06:19.200 --> 0:06:23.240 that's just extremely important. There is a business objective on 0:06:23.279 --> 0:06:27.039 the other side of this, which is that more diverse 0:06:27.080 --> 0:06:31.640 work is going to result in better work with a 0:06:31.800 --> 0:06:34.160 very changing population. So if we're going to talk to 0:06:34.200 --> 0:06:36.440 an audience, we have to start talking to an audience 0:06:36.960 --> 0:06:40.160 that is reflected back from the work. So Josh, where 0:06:40.200 --> 0:06:42.320 do you guys go from here? Where does HP go 0:06:42.480 --> 0:06:44.479 from here? What do they do with all of this? 0:06:44.720 --> 0:06:48.479 Like they've rallied a community with you guys, They've made 0:06:48.520 --> 0:06:52.320 a statement in the stand now what right? So yeah, 0:06:52.520 --> 0:06:55.120 the attending can was just the beginning. It's sort of 0:06:55.160 --> 0:06:58.640 just inside the fire. But we are still very much 0:06:58.640 --> 0:07:00.960 a cohort are a group. Chat is very much alive 0:07:01.000 --> 0:07:03.159 and well. But beyond that, we're going to be sort 0:07:03.200 --> 0:07:06.360 of holding these events with the agencies throughout the year 0:07:06.400 --> 0:07:09.920 and really bringing the messaging and all the information that 0:07:09.960 --> 0:07:12.960 we sort of brought in from canon and spreading that 0:07:12.960 --> 0:07:15.960 out not only to our agencies but very hopefully beyond 0:07:15.960 --> 0:07:18.640 that as well. I actually think that in one of 0:07:18.680 --> 0:07:23.040 Antonio Lucio's panels UM. He had Tandy Newton of Westworld 0:07:23.040 --> 0:07:27.160 and Ted Talk Fame UM attend and she said something 0:07:27.200 --> 0:07:29.000 that really stuck with me, And this is a pretty 0:07:29.040 --> 0:07:31.200 direct quote, that we can be in a position where 0:07:31.240 --> 0:07:33.480 we can use our craft to break down the walls 0:07:33.480 --> 0:07:38.120 of ignorance. And I've taken that little Colonel UM and 0:07:38.440 --> 0:07:41.280 kind of challenged myself with it to understand how now 0:07:41.280 --> 0:07:43.800 that I'm back home, now that I'm kind of severed 0:07:43.880 --> 0:07:48.160 from that powerhouse of eighteen champions of diversity, how I 0:07:48.240 --> 0:07:52.920 can begin to see my everyday work as something that 0:07:53.080 --> 0:07:57.040 is done UM in an effort to support this higher 0:07:57.160 --> 0:08:00.480 order ambition of diversity. Have taken a step back. For second, 0:08:00.560 --> 0:08:03.480 that UM, I think one of the best talking about 0:08:03.520 --> 0:08:07.640 the work UM experiences and can UM was the fact 0:08:07.680 --> 0:08:09.600 that I think it's very easy to get some coal 0:08:09.680 --> 0:08:13.880 better industry. And quite honestly, this was like the muscles 0:08:13.920 --> 0:08:17.520 of creativity UM. To be sitting during these awards shows 0:08:17.520 --> 0:08:21.640 and just see great idea after great idea is very 0:08:21.680 --> 0:08:24.280 refreshing and I think gives us a lot of life 0:08:24.280 --> 0:08:28.239 as advertisers. There were two particular things that that UM 0:08:28.520 --> 0:08:31.160 really touched me. I would say. One of them was 0:08:31.800 --> 0:08:34.680 a great project put forth by B. B Do called 0:08:34.760 --> 0:08:38.160 to Prescribe to Death UM. And it was a traveling 0:08:38.200 --> 0:08:42.280 memorial wall where every I think it was every three 0:08:42.320 --> 0:08:46.640 minutes a victim of opiate overdose. Their face was three 0:08:46.720 --> 0:08:49.520 D printed onto a pill and sort of displayed as 0:08:49.559 --> 0:08:52.320 these large scale mosaics, which I think is a great 0:08:53.920 --> 0:08:56.960 stunning way of of and and and stunning in a 0:08:56.960 --> 0:09:01.360 sort of like negative context of going uh and through 0:09:01.400 --> 0:09:05.640 an experiential point of view, how how deep this this 0:09:05.720 --> 0:09:10.320 epidemic resonates in culture. UM. And another one through a 0:09:10.400 --> 0:09:14.360 similar vein was with Sacchi UM and they was a 0:09:14.400 --> 0:09:18.559 campaign called law Syndrome where they um, we're basically raising 0:09:18.679 --> 0:09:23.560 awareness on UM Americans with Down syndrome who have to 0:09:23.600 --> 0:09:26.840 pick between having a career or you know, going on 0:09:27.120 --> 0:09:30.160 disability and Medicaid UM. And they did this pop up 0:09:30.160 --> 0:09:33.240 restaurant in d C where the entire weight staff and 0:09:33.320 --> 0:09:37.040 everybody on staff was UM had Down syndrome. And then 0:09:37.040 --> 0:09:39.800 they invited lawmakers to this restaurant and then at the 0:09:39.880 --> 0:09:43.439 end they were presented with the bill to sign that bill. UM. 0:09:44.160 --> 0:09:47.720 Super powerful work UM that and this is the sort 0:09:47.760 --> 0:09:50.920 of stuff that our industry at the level of internationalism 0:09:51.000 --> 0:09:52.760 of can that's the type of work we should be 0:09:52.760 --> 0:09:56.120 concentrating on. Work that's getting into public sector, that's getting 0:09:56.160 --> 0:09:59.400 into legislation, that's getting right. I mean at the end 0:09:59.400 --> 0:10:01.040 of the day that the work that you're saying was 0:10:01.120 --> 0:10:04.560 the most resonant work. Absolutely, it's work that's actually getting 0:10:04.559 --> 0:10:07.440 into our lives. And I mean from a more like 0:10:07.520 --> 0:10:10.520 from a higher sort of like caliber standpoint for the 0:10:10.600 --> 0:10:13.360 industry over all. Like I think, definitely we're moving more 0:10:13.360 --> 0:10:15.080 and more away from film. I mean the things that 0:10:15.120 --> 0:10:17.280 we're winning outside of the pro bono work where things 0:10:17.320 --> 0:10:21.440 like KFCs, like eleven Spices like people are focusing more 0:10:21.559 --> 0:10:25.960 on brand experiences, on very nimble social um and those 0:10:25.960 --> 0:10:28.280 are the things that are resonating with consumers, not like 0:10:28.400 --> 0:10:30.920 traditional powerhouse film. All the work that goes on the 0:10:30.960 --> 0:10:33.480 walls that can, all the work that wins lions is 0:10:33.480 --> 0:10:37.320 a commentary on what our industry is does and believes 0:10:37.320 --> 0:10:40.160 in and in what direction it is moving. And it 0:10:40.240 --> 0:10:44.199 goes back to Antonio Lucio's whole intent for HP is 0:10:44.280 --> 0:10:47.839 more like me, which is to change the totality, as 0:10:47.840 --> 0:10:51.480 he says, of the industry internally on the client side 0:10:51.800 --> 0:10:54.360 and the agencies that are developing the ideas and in 0:10:54.400 --> 0:10:57.040 the production houses that are bringing those ideas to life, 0:10:57.200 --> 0:10:59.880 um in the event that it's film. UM. So it 0:11:00.080 --> 0:11:02.960 really is about like looking at every single piece of 0:11:03.000 --> 0:11:05.520 a brand, of a campaign, of a brand message and 0:11:05.559 --> 0:11:09.440 belief and making sure that every single person who touches 0:11:09.480 --> 0:11:15.520 that brand and champions that belief actually subscribes to it. Absolutely. 0:11:15.559 --> 0:11:19.119 I think it was Edelman who published that about consumers 0:11:19.120 --> 0:11:22.360 will boycott a brand that doesn't share their social or 0:11:22.960 --> 0:11:26.240 sort of political beliefs. So I think it's now I 0:11:26.320 --> 0:11:28.360 was more it's more important than ever to really make 0:11:28.360 --> 0:11:33.319 sure that our brands are being transparent and progressive as 0:11:33.360 --> 0:11:36.360 as their consumers. So, guys, we play this little game 0:11:36.400 --> 0:11:39.080 at the end of our show called kill by d 0:11:39.120 --> 0:11:45.160 I y Okay. I would kill the impostor syndrome. What 0:11:45.200 --> 0:11:49.560 would you buy? I would buy Joshua Kisses Tonal it's 0:11:49.760 --> 0:11:53.400 stock photography that has diverse representation. And what would you 0:11:53.400 --> 0:12:01.640 do yourself? I would revive print. Um, I won't give 0:12:01.640 --> 0:12:05.800 away my secret print advertising print or print as a 0:12:06.000 --> 0:12:11.120 medium medium. So like print media broadly speaking beyond advertising, 0:12:11.160 --> 0:12:20.400 but including advertising, I would revive print. Okay, Josh, what 0:12:20.440 --> 0:12:25.040 would you kill kill? I think, especially coming off of 0:12:25.080 --> 0:12:31.560 the heels of this conversation, would be go ahead, sorry, Josh, 0:12:32.000 --> 0:12:36.439 more of those bye bye bye bye. I'm actually I'd 0:12:36.520 --> 0:12:40.800 kill um having to explain the case for diversity. I 0:12:40.840 --> 0:12:45.079 think that was something that sort of um really struck 0:12:45.080 --> 0:12:47.920 out to me, was the idea that we're still having 0:12:47.960 --> 0:12:52.240 to explain why it's important and why it's effective. Um. 0:12:52.320 --> 0:12:54.880 And I mean, I'll still do it like till the 0:12:54.960 --> 0:12:57.360 ends of the earth, until until we sort of get 0:12:57.360 --> 0:12:59.640 to the place where we need to be. But I 0:12:59.679 --> 0:13:01.840 feel like, at this point, come on, guys, we know 0:13:02.080 --> 0:13:03.640 we know why it's effective, we know it's a good thing, 0:13:03.640 --> 0:13:07.280 and we know it's reflective. What would you buy? I 0:13:07.320 --> 0:13:11.600 was actually gonna say more rose. Funny enough, I was like, wow, 0:13:11.640 --> 0:13:15.000 I am sort of in a severe lack of rose 0:13:15.200 --> 0:13:17.480 coming off of that weekend. So I'm stalking up on 0:13:17.600 --> 0:13:23.199 some bottles and what would you do yourself? Magnum exactly? Um, 0:13:23.240 --> 0:13:26.040 what would I do myself? I would go back to 0:13:26.120 --> 0:13:30.960 can actually I would um, even like, I think obviously 0:13:31.000 --> 0:13:33.000 there is an opportunity that was afforded to me through 0:13:33.120 --> 0:13:35.840 the generous and and sort of really progressive mindset of 0:13:35.880 --> 0:13:38.240 the people at HP. But Um, I would do it 0:13:38.280 --> 0:13:40.160 all over again, even if it was on my own dollar. 0:13:40.280 --> 0:13:42.320 I think it was a phenomenal experience that I would 0:13:42.360 --> 0:13:46.800 love to do again. Awesome, Okay, David, you're up, it's 0:13:46.880 --> 0:13:50.200 my turn. Um. I would kill the doct yacht. That 0:13:50.320 --> 0:13:53.040 was something that was very surprising for me at at 0:13:53.160 --> 0:13:56.160 at candidate. We were actually never on a yacht that 0:13:56.200 --> 0:13:57.960 wasn't on a dock like whose Like I kind of 0:13:57.960 --> 0:13:59.920 wanted to go in the middle of the French riviera. 0:14:00.040 --> 0:14:03.520 I wanted the yacht to move. And it was just like, 0:14:04.080 --> 0:14:05.960 I just don't understand it. I was just like, so 0:14:06.040 --> 0:14:08.600 for everyone it can like we need more like cruising parties, 0:14:08.640 --> 0:14:14.360 I suppose just because of probably um, but yeah, just 0:14:14.360 --> 0:14:17.600 like moved the yacht, moved that yacht. Um, that's my 0:14:17.920 --> 0:14:23.720 that's my two cents for can Um I would buy. Um, 0:14:24.560 --> 0:14:26.960 I'm gonna have to go with Rose because it was 0:14:27.000 --> 0:14:29.720 like I typically not a Rose drinker, so I'm gonna 0:14:29.760 --> 0:14:32.160 go with Josh on that one. And it was just 0:14:32.240 --> 0:14:34.760 like I think I got a good mentoring of Rose. 0:14:35.200 --> 0:14:39.280 Um it can and what would I um do myself, 0:14:39.480 --> 0:14:42.000 I want to judge some stuff and can. That's what 0:14:42.040 --> 0:14:43.800 I would do myself. Like a lot we went into 0:14:43.800 --> 0:14:46.120 the judging room and we definitely seen and I think 0:14:46.160 --> 0:14:49.400 it makes sense that like very very like high level 0:14:49.480 --> 0:14:52.080 like creatives are the people who are doing this, but 0:14:52.120 --> 0:14:55.200 in terms of remaining like culturally relevant, like I know 0:14:55.240 --> 0:14:56.840 that a lot of people like for example, when I 0:14:56.840 --> 0:14:59.640 was in college, I was on the g LBT like 0:14:59.680 --> 0:15:03.560 president commission, and they had like you know, like heads 0:15:03.560 --> 0:15:05.200 of departments and everything, but they always had like a 0:15:05.240 --> 0:15:07.920 student ambassador to sort of like level set the committee. 0:15:08.160 --> 0:15:11.000 So thinking if there's like young lions that are going 0:15:11.160 --> 0:15:14.240 into the judging room with some of the folks, could 0:15:14.240 --> 0:15:16.600 just help sort of like level chet like what is 0:15:16.600 --> 0:15:19.240 actually culturally relevant or not. So yeah, that's what I 0:15:19.240 --> 0:15:22.840 would do myself. I would I would judge CAN. I 0:15:22.960 --> 0:15:27.080 love that? Well, thank you guys for coming by. Thank 0:15:27.080 --> 0:15:28.760 you a lot of fun. We will see you back 0:15:28.800 --> 0:15:34.440 in the French riviera hopefully, Josh go to sleep. I'm up. 0:15:34.480 --> 0:15:38.160 I'm up. Thank you everyone, Thank you, thank you. So 0:15:38.200 --> 0:15:43.000 as we continue our candid can discussion say that ten 0:15:43.080 --> 0:15:47.560 times fast? Um, we have a guest who visit us on, 0:15:47.720 --> 0:15:50.680 as she likes to tell everybody. The second episode of Atlanta, 0:15:50.720 --> 0:15:54.080 Linda Slaby, the founder of Sunday Dinner, is back in 0:15:54.120 --> 0:15:57.640 the studio. What's up? Lindsay high Lands on the heels 0:15:57.640 --> 0:16:00.360 like truly on the heels of Can. Lindsay wrote inc 0:16:00.480 --> 0:16:06.440 one of the most clearheaded posts, pieces, articles, whatever you 0:16:06.480 --> 0:16:09.440 want to call it, about the agency model, and you 0:16:09.520 --> 0:16:13.880 have been amazingly vocal in the industry and build your business. 0:16:13.920 --> 0:16:17.360 Frankly on there's a different way, right, different way for 0:16:17.400 --> 0:16:21.120 agencies to think about themselves, a different way for brands 0:16:21.120 --> 0:16:24.920 and clients to staff their talent. Right, So can you 0:16:24.960 --> 0:16:28.000 talk a little bit about the article, what you saw 0:16:28.200 --> 0:16:30.920 and what you're talking about in your piece? Sure? I 0:16:30.960 --> 0:16:33.440 think yes, I wrote it immediately. You can go to 0:16:33.560 --> 0:16:37.320 can on several different tracks, right, Like it's all about 0:16:37.320 --> 0:16:39.360 planning the way you're going to show up. So you 0:16:39.360 --> 0:16:41.800 can go on party and be on yachts a minute 0:16:41.800 --> 0:16:44.800 to forget about everything that's going on around you and 0:16:44.840 --> 0:16:46.760 turn a blind eye. You can go to pal A 0:16:46.920 --> 0:16:49.760 and sit and listen and be inspired. That's a great track. 0:16:49.800 --> 0:16:52.120 I did that a few years ago. You can set 0:16:52.200 --> 0:16:55.800 up meetings with media Link and it's NonStop and you're 0:16:56.160 --> 0:16:58.320 just kind of having pitch mode, or you can just 0:16:58.440 --> 0:17:01.640 kind of like go observe, see people you haven't seen 0:17:01.680 --> 0:17:03.480 in a while, catch up, and try to take a 0:17:03.520 --> 0:17:06.760 minute to be like, what's really going on in this industry? 0:17:07.560 --> 0:17:09.760 And that's the path I took, and I think a 0:17:09.760 --> 0:17:11.520 lot of people that I sort of tried to highlight 0:17:11.520 --> 0:17:15.600 in that article, and it really was a different side 0:17:15.760 --> 0:17:19.000 of what's happening in our industry. On the one side 0:17:19.000 --> 0:17:21.520 where I think a lot of the yacht voting was 0:17:21.600 --> 0:17:26.680 happening was a lot of holding company agencies slightly that 0:17:26.760 --> 0:17:30.320 conversation tone around doom and gloom, which frankly like I 0:17:30.359 --> 0:17:33.520 don't really feel and I don't necessarily want to be 0:17:33.520 --> 0:17:35.720 a part of it. And I think there is this 0:17:36.600 --> 0:17:39.480 new group of people. Important thing to note, based on 0:17:39.560 --> 0:17:41.760 what you guys just talked about two is that doesn't 0:17:41.800 --> 0:17:45.639 mean younger. It just means there's the next generation of 0:17:45.680 --> 0:17:48.879 people thinking about marketing and brand building and advertising in 0:17:48.880 --> 0:17:51.480 a new way. And it's full of optimism, and it's 0:17:51.480 --> 0:17:54.360 full of getting stuff done, and it's full of saying like, 0:17:54.760 --> 0:17:58.879 the problem isn't the solution for the problem isn't just 0:17:58.960 --> 0:18:01.919 going to one re source. There's a million different ways 0:18:01.960 --> 0:18:04.480 that we as people get things done in our lives 0:18:04.520 --> 0:18:07.879 through different programs, technologies. Why isn't this the way that 0:18:07.920 --> 0:18:11.439 we're approaching solving some of the world's most complex brand 0:18:11.440 --> 0:18:14.359 and business challenges. And that's about thinking about it in 0:18:14.359 --> 0:18:17.000 a different way. And there's a lot of people doing it. 0:18:17.040 --> 0:18:19.880 And they were at can and they were having great conversations, 0:18:20.000 --> 0:18:22.280 and I felt super inspired by that and felt like 0:18:23.200 --> 0:18:25.640 it's not being talked about enough and in a lot 0:18:25.680 --> 0:18:28.919 of ways because those people doing that are humble and 0:18:29.000 --> 0:18:33.120 that's amazing. But we need to talk about it because 0:18:33.119 --> 0:18:34.960 our industry needs to feel it, and we need to 0:18:35.000 --> 0:18:38.080 bring people in and feel optimistic about what working in 0:18:38.080 --> 0:18:40.440 this industry can really be. You talked about two things 0:18:40.440 --> 0:18:42.080 in the article in and this is the thing that 0:18:42.119 --> 0:18:44.439 I wanted to call elect on an ungodly hour was 0:18:45.040 --> 0:18:46.919 the people that are on the sideline is where the 0:18:46.960 --> 0:18:50.720 actual real conversations are happening, which is what this show 0:18:51.280 --> 0:18:55.000 was built on. Yes, And like, when you galvanize that 0:18:55.480 --> 0:18:58.240 and you understand the power of what's happening around the 0:18:58.240 --> 0:19:04.000 water cooler, you start to realize collaboration over competition, and 0:19:04.040 --> 0:19:06.160 that doesn't mean get your ass kicked on your bottom line. 0:19:06.440 --> 0:19:08.440 What it means is learn how to partner with people 0:19:08.440 --> 0:19:12.800 in a unique way that's going to add value one 0:19:12.840 --> 0:19:16.080 plus one equals three to the larger add industry. Sunday 0:19:16.119 --> 0:19:18.560 Dinner is all about curating the right people at the 0:19:18.560 --> 0:19:22.440 table physically, metaphorically, and I think that right. It's about 0:19:22.600 --> 0:19:24.480 curating the right people at the table for your brand, 0:19:24.600 --> 0:19:27.640 carrying the right people at the table for for partnerships 0:19:27.680 --> 0:19:30.160 as you as a as a as a consultant. There 0:19:30.280 --> 0:19:35.600 is a power in knowing who and asking the question 0:19:35.760 --> 0:19:37.960 of who is who should be at this table? Who 0:19:37.960 --> 0:19:42.000 can actually UM not answer the question the way I 0:19:42.000 --> 0:19:45.200 would answer the question. I think that is the right. 0:19:45.280 --> 0:19:48.679 It's it's really who's going to bring it that different perspective, 0:19:48.960 --> 0:19:52.439 but also understand the kind of greater goal. What you 0:19:52.440 --> 0:19:56.040 guys are talking about is like a totally change, a 0:19:56.119 --> 0:19:59.399 huge change in the ethos of this industry and the 0:19:59.520 --> 0:20:04.720 way mentorship right has been thought of, the way coaching 0:20:04.880 --> 0:20:09.800 is thought of, the way UM competitors are thought of right, 0:20:09.920 --> 0:20:13.480 even competitive agencies, but even competitive brands. And I think 0:20:14.080 --> 0:20:16.280 issues in this huge thing that we've been talking about 0:20:16.280 --> 0:20:22.359 for so long, which is hybridizing. I p right, and 0:20:22.400 --> 0:20:24.920 that can happen with people and things you just set 0:20:24.960 --> 0:20:29.040 alexa about mentorship, coaching, et cetera. This is an industry 0:20:29.080 --> 0:20:33.320 that does everything linearly, so coaching from the top down 0:20:33.720 --> 0:20:36.280 means it needs to be somebody from the last generation 0:20:36.720 --> 0:20:39.680 mentoring the next naration. What what Lindsay and I saw 0:20:39.720 --> 0:20:42.119 and what we were messaging you about at Can was 0:20:42.359 --> 0:20:45.879 pure to pure mentorship. It was pure to peer mentorship. 0:20:46.000 --> 0:20:49.600 And it's from different disciplines, different skill sets, different industries 0:20:50.000 --> 0:20:52.480 to say, I'm seeing this thing over here, maybe this 0:20:52.520 --> 0:20:55.320 can help you over there. And the thing that and 0:20:55.359 --> 0:20:58.639 I will will say what we witnessed on the silence 0:20:58.720 --> 0:21:01.440 was there was no pay to place, so authenticity has 0:21:01.480 --> 0:21:04.720 to shine through shine the only thing, it's the thing. 0:21:04.840 --> 0:21:06.720 And then but one of the things that that was 0:21:06.760 --> 0:21:09.800 exciting about, you know, sitting at a dinner table ten 0:21:09.880 --> 0:21:12.920 times over at Can with this group of people, nobody 0:21:13.000 --> 0:21:16.560 was on their phone. The conversation didn't stop. There was 0:21:16.680 --> 0:21:19.439 so much I can't if I could bottle that energy 0:21:19.520 --> 0:21:22.000 and sell it on Atlantia dot com. And there's like 0:21:22.080 --> 0:21:24.840 there's tension in the discussion too, which is really important. 0:21:24.840 --> 0:21:27.679 So everyone always talks about, yeah, you can, you can collaborate. 0:21:27.720 --> 0:21:29.520 You can bring a lot of people around the table. 0:21:30.000 --> 0:21:33.679 They're diverse, and but as you were just talking about Alexa, 0:21:33.720 --> 0:21:35.960 when we all sit and have ideas and we're trying 0:21:35.960 --> 0:21:39.640 to crack something together, you have to have that like 0:21:40.080 --> 0:21:42.760 chemistry with the right people. You have to have tension. 0:21:42.800 --> 0:21:45.480 You have to push on each other's ideas, and that 0:21:45.560 --> 0:21:47.600 means you've got to figure out you respect to the 0:21:47.640 --> 0:21:50.040 people at that table and you trust them, and there's 0:21:50.080 --> 0:21:53.760 this camaraderie and friendship that's really important to get two 0:21:53.760 --> 0:21:58.720 great ideas and it's making the model work right. I 0:21:58.800 --> 0:22:01.320 also think one thing really important with as we're just 0:22:01.320 --> 0:22:03.000 going to kind of talk about this table that we 0:22:03.080 --> 0:22:06.439 had of everyone, all the work that we put on 0:22:06.480 --> 0:22:08.760 a pestle, and I think agencies and brands put on 0:22:08.760 --> 0:22:11.840 a pedestal came from people at that table. It's Jet 0:22:11.880 --> 0:22:16.159 Blue and Infatuation doing something that's amazing. It's uh, you know, 0:22:16.600 --> 0:22:18.840 just going back to it, it's Jen from Aways pop 0:22:18.960 --> 0:22:20.840 up in Paris that she did as a hotel that 0:22:20.920 --> 0:22:23.399 had a ton of amazing brand partners and served for 0:22:23.440 --> 0:22:26.280 a need. Those are the types of things everybody wants 0:22:26.320 --> 0:22:29.479 to figure out how to create because your brand is 0:22:29.520 --> 0:22:32.880 your experience, right, and it's your product. And I think 0:22:32.880 --> 0:22:35.920 it's really important to understand that these companies have actually 0:22:35.960 --> 0:22:40.679