Speaker 1: I'm off my game today, You're not. People are going
Speaker 1: to have to start making better content. I think we're
Speaker 1: gonna be talking about this for a long time. When
Speaker 1: you program for everyone, you program for no one. I
Speaker 1: think it's that we're purpose driven platform, like we're trying
Speaker 1: to get to substance. How was that? Are you happy
Speaker 1: with that? This is marketing therapy right now? It really
Speaker 1: is what's up on our current fan I'm Alexa Kristen.
Speaker 1: Welcome back to Atlantia, post Can post can cannon it up.
Speaker 1: We are back and having a very candid can discussion
Speaker 1: with a number of people who were out in the
Speaker 1: South of France. First up, we're going to have three
Speaker 1: delegates who are part of HPS More Like Me Initiative
Speaker 1: UM who we're going to talk about diversity in the
Speaker 1: industry and what their experience was like going through a
Speaker 1: program that highlighted the work, that highlighted important conversations around diversity,
Speaker 1: and just overall what their thoughts and experiences were as
Speaker 1: as first time young people who got the experience of
Speaker 1: a lifetime. And then second up, we have a one
Speaker 1: of our faves and consultant of all consultants, Lindsay Slaby
Speaker 1: from Sunday Dinner coming in talking about this really just
Speaker 1: amazingly clearheaded article that she wrote about has the you know,
Speaker 1: agency model been kind of sitting under our noses the
Speaker 1: whole time. So we're excited to have lindsay on and
Speaker 1: get her thoughts and her take on kind of the
Speaker 1: B side of CAN that I think we're hoping is
Speaker 1: going to turn into the A side of CAN. Moving
Speaker 1: forward with that, We'll be right back. Hi, guys, we're back,
Speaker 1: and we've got three young guns and representing the coolest
Speaker 1: peeps and the peeps you should know at CAN. Welcome
Speaker 1: to the studio. David Jacobson, Hi, Joshua Noah, who is
Speaker 1: calling in all the way from CALIFORNI thanks for getting
Speaker 1: up early, of course, good morning. And Janina Lagaman done
Speaker 1: some spice at the end. I like it. So, you
Speaker 1: guys were a part of the HP More Like Me
Speaker 1: program at CAN tell us about it. UM. So the
Speaker 1: program is an initiative by HP to challenge their AO
Speaker 1: or agencies to focus on diversity UM that includes UM, gender,
Speaker 1: ethnic UM, just diversity overall. UM. I think there's some
Speaker 1: pretty staggering stacks of like the way that you know,
Speaker 1: we sort of like to call it sort of cancer
Speaker 1: white UM and getting more folks not only to CAN
Speaker 1: but providing mentorship throughout the year UM in terms of
Speaker 1: how we as diverse people, people of color UM relate,
Speaker 1: can integrate UM and move through the space of advertising.
Speaker 1: And so Josh, tell us a little bit about the
Speaker 1: people that you met. What were the skill sets of
Speaker 1: sort of your more like me cohort um and what
Speaker 1: was sort of some of the itinerary that you went through. Yeah,
Speaker 1: so it ran the gamut. It was. It was actually
Speaker 1: like just a collective of some of the brightest people
Speaker 1: that I've ever had the chance of working with UM.
Speaker 1: But you get copywriters, you get designers, you have strategies,
Speaker 1: you have account personnelity, So it was it was truly
Speaker 1: just it ran the gamut and everyone with such a
Speaker 1: diverse and distinct background, not only like ethnically and with
Speaker 1: their lineage, but also within the industry and so that
Speaker 1: was that was really cool. So one of the things
Speaker 1: that made the program very powerful was exactly the way
Speaker 1: that they did programming. So they focused on a lot
Speaker 1: of like front end and back end programming. So we
Speaker 1: would go to a panel, but at the same time,
Speaker 1: we also had an opportunity to go to the judging
Speaker 1: rooms behind the scenes and be able to see the
Speaker 1: process of how people win a CAN Lion. UM. We
Speaker 1: got very close to the work UM and we're able
Speaker 1: to not only meet with people that were you know,
Speaker 1: let's say, like a creative director from b BDEO, but
Speaker 1: at the same time like the program coordinator for CAN,
Speaker 1: who was like telling us the rules and how the
Speaker 1: program would work, UM and their efforts to make the
Speaker 1: program more international and have a higher reach overall. One
Speaker 1: of my favorite things was a speed mentoring round that
Speaker 1: UM CAN Lines and HP set up for us. UM.
Speaker 1: It happened at the Girls Lounge. We got to meet
Speaker 1: three different mentors from UM all over the place really
Speaker 1: and got to talk about what we envisioned for our careers,
Speaker 1: what we're struggling with UM, just kind of what we're
Speaker 1: what we're thinking about, and what we want to prioritize
Speaker 1: in our careers. And I think that for diverse talent,
Speaker 1: those questions manifest themselves in very particular ways, so to
Speaker 1: be able to bring them up in that setting UM
Speaker 1: with kind of full trust, confidence in support was a
Speaker 1: super important part of the program. More there are things
Speaker 1: that surprised you. Obviously you were all first time delegates,
Speaker 1: So to speak to UM, what is the biggest creative
Speaker 1: festival UM in the world. I would like to see
Speaker 1: like a lot more initiatives to sort of bring younger
Speaker 1: groups in as far as like an education in a
Speaker 1: similar sense that we were brought UM we were brought
Speaker 1: in and just more so like what we can learn
Speaker 1: and sort of bring back. I don't think necessarily it's
Speaker 1: sort of like movers and shakers of the industry, but
Speaker 1: definitely as as as a spot of education. Really, I
Speaker 1: think it's all about recognizing that there is always another
Speaker 1: seat at the table, and that doesn't involve kicking someone
Speaker 1: off the table or knocking someone off the podium. It's
Speaker 1: just about inviting more people onto the stage, different people
Speaker 1: onto the stage, people who otherwise wouldn't have an opportunity
Speaker 1: to step onto the stage. So it just really made
Speaker 1: me realize that this paradigm of the like mad men
Speaker 1: UM should absolutely be replaced by like really truly mad
Speaker 1: women and really truly like maddened people of color that
Speaker 1: UM are now beginning to channel their frustration into something
Speaker 1: that UM can manifest itself. In progress and optimism um,
Speaker 1: and that can permeate, you know, not only the diverse community,
Speaker 1: it can which is very little, but beyond that, and
Speaker 1: that's just extremely important. There is a business objective on
Speaker 1: the other side of this, which is that more diverse
Speaker 1: work is going to result in better work with a
Speaker 1: very changing population. So if we're going to talk to
Speaker 1: an audience, we have to start talking to an audience
Speaker 1: that is reflected back from the work. So Josh, where
Speaker 1: do you guys go from here? Where does HP go
Speaker 1: from here? What do they do with all of this?
Speaker 1: Like they've rallied a community with you guys, They've made
Speaker 1: a statement in the stand now what right? So yeah,
Speaker 1: the attending can was just the beginning. It's sort of
Speaker 1: just inside the fire. But we are still very much
Speaker 1: a cohort are a group. Chat is very much alive
Speaker 1: and well. But beyond that, we're going to be sort
Speaker 1: of holding these events with the agencies throughout the year
Speaker 1: and really bringing the messaging and all the information that
Speaker 1: we sort of brought in from canon and spreading that
Speaker 1: out not only to our agencies but very hopefully beyond
Speaker 1: that as well. I actually think that in one of
Speaker 1: Antonio Lucio's panels UM. He had Tandy Newton of Westworld
Speaker 1: and Ted Talk Fame UM attend and she said something
Speaker 1: that really stuck with me, And this is a pretty
Speaker 1: direct quote, that we can be in a position where
Speaker 1: we can use our craft to break down the walls
Speaker 1: of ignorance. And I've taken that little Colonel UM and
Speaker 1: kind of challenged myself with it to understand how now
Speaker 1: that I'm back home, now that I'm kind of severed
Speaker 1: from that powerhouse of eighteen champions of diversity, how I
Speaker 1: can begin to see my everyday work as something that
Speaker 1: is done UM in an effort to support this higher
Speaker 1: order ambition of diversity. Have taken a step back. For second,
Speaker 1: that UM, I think one of the best talking about
Speaker 1: the work UM experiences and can UM was the fact
Speaker 1: that I think it's very easy to get some coal
Speaker 1: better industry. And quite honestly, this was like the muscles
Speaker 1: of creativity UM. To be sitting during these awards shows
Speaker 1: and just see great idea after great idea is very
Speaker 1: refreshing and I think gives us a lot of life
Speaker 1: as advertisers. There were two particular things that that UM
Speaker 1: really touched me. I would say. One of them was
Speaker 1: a great project put forth by B. B Do called
Speaker 1: to Prescribe to Death UM. And it was a traveling
Speaker 1: memorial wall where every I think it was every three
Speaker 1: minutes a victim of opiate overdose. Their face was three
Speaker 1: D printed onto a pill and sort of displayed as
Speaker 1: these large scale mosaics, which I think is a great
Speaker 1: stunning way of of and and and stunning in a
Speaker 1: sort of like negative context of going uh and through
Speaker 1: an experiential point of view, how how deep this this
Speaker 1: epidemic resonates in culture. UM. And another one through a
Speaker 1: similar vein was with Sacchi UM and they was a
Speaker 1: campaign called law Syndrome where they um, we're basically raising
Speaker 1: awareness on UM Americans with Down syndrome who have to
Speaker 1: pick between having a career or you know, going on
Speaker 1: disability and Medicaid UM. And they did this pop up
Speaker 1: restaurant in d C where the entire weight staff and
Speaker 1: everybody on staff was UM had Down syndrome. And then
Speaker 1: they invited lawmakers to this restaurant and then at the
Speaker 1: end they were presented with the bill to sign that bill. UM.
Speaker 1: Super powerful work UM that and this is the sort
Speaker 1: of stuff that our industry at the level of internationalism
Speaker 1: of can that's the type of work we should be
Speaker 1: concentrating on. Work that's getting into public sector, that's getting
Speaker 1: into legislation, that's getting right. I mean at the end
Speaker 1: of the day that the work that you're saying was
Speaker 1: the most resonant work. Absolutely, it's work that's actually getting
Speaker 1: into our lives. And I mean from a more like
Speaker 1: from a higher sort of like caliber standpoint for the
Speaker 1: industry over all. Like I think, definitely we're moving more
Speaker 1: and more away from film. I mean the things that
Speaker 1: we're winning outside of the pro bono work where things
Speaker 1: like KFCs, like eleven Spices like people are focusing more
Speaker 1: on brand experiences, on very nimble social um and those
Speaker 1: are the things that are resonating with consumers, not like
Speaker 1: traditional powerhouse film. All the work that goes on the
Speaker 1: walls that can, all the work that wins lions is
Speaker 1: a commentary on what our industry is does and believes
Speaker 1: in and in what direction it is moving. And it
Speaker 1: goes back to Antonio Lucio's whole intent for HP is
Speaker 1: more like me, which is to change the totality, as
Speaker 1: he says, of the industry internally on the client side
Speaker 1: and the agencies that are developing the ideas and in
Speaker 1: the production houses that are bringing those ideas to life,
Speaker 1: um in the event that it's film. UM. So it
Speaker 1: really is about like looking at every single piece of
Speaker 1: a brand, of a campaign, of a brand message and
Speaker 1: belief and making sure that every single person who touches
Speaker 1: that brand and champions that belief actually subscribes to it. Absolutely.
Speaker 1: I think it was Edelman who published that about consumers
Speaker 1: will boycott a brand that doesn't share their social or
Speaker 1: sort of political beliefs. So I think it's now I
Speaker 1: was more it's more important than ever to really make
Speaker 1: sure that our brands are being transparent and progressive as
Speaker 1: as their consumers. So, guys, we play this little game
Speaker 1: at the end of our show called kill by d
Speaker 1: I y Okay. I would kill the impostor syndrome. What
Speaker 1: would you buy? I would buy Joshua Kisses Tonal it's
Speaker 1: stock photography that has diverse representation. And what would you
Speaker 1: do yourself? I would revive print. Um, I won't give
Speaker 1: away my secret print advertising print or print as a
Speaker 1: medium medium. So like print media broadly speaking beyond advertising,
Speaker 1: but including advertising, I would revive print. Okay, Josh, what
Speaker 1: would you kill kill? I think, especially coming off of
Speaker 1: the heels of this conversation, would be go ahead, sorry, Josh,
Speaker 1: more of those bye bye bye bye. I'm actually I'd
Speaker 1: kill um having to explain the case for diversity. I
Speaker 1: think that was something that sort of um really struck
Speaker 1: out to me, was the idea that we're still having
Speaker 1: to explain why it's important and why it's effective. Um.
Speaker 1: And I mean, I'll still do it like till the
Speaker 1: ends of the earth, until until we sort of get
Speaker 1: to the place where we need to be. But I
Speaker 1: feel like, at this point, come on, guys, we know
Speaker 1: we know why it's effective, we know it's a good thing,
Speaker 1: and we know it's reflective. What would you buy? I
Speaker 1: was actually gonna say more rose. Funny enough, I was like, wow,
Speaker 1: I am sort of in a severe lack of rose
Speaker 1: coming off of that weekend. So I'm stalking up on
Speaker 1: some bottles and what would you do yourself? Magnum exactly? Um,
Speaker 1: what would I do myself? I would go back to
Speaker 1: can actually I would um, even like, I think obviously
Speaker 1: there is an opportunity that was afforded to me through
Speaker 1: the generous and and sort of really progressive mindset of
Speaker 1: the people at HP. But Um, I would do it
Speaker 1: all over again, even if it was on my own dollar.
Speaker 1: I think it was a phenomenal experience that I would
Speaker 1: love to do again. Awesome, Okay, David, you're up, it's
Speaker 1: my turn. Um. I would kill the doct yacht. That
Speaker 1: was something that was very surprising for me at at
Speaker 1: at candidate. We were actually never on a yacht that
Speaker 1: wasn't on a dock like whose Like I kind of
Speaker 1: wanted to go in the middle of the French riviera.
Speaker 1: I wanted the yacht to move. And it was just like,
Speaker 1: I just don't understand it. I was just like, so
Speaker 1: for everyone it can like we need more like cruising parties,
Speaker 1: I suppose just because of probably um, but yeah, just
Speaker 1: like moved the yacht, moved that yacht. Um, that's my
Speaker 1: that's my two cents for can Um I would buy. Um,
Speaker 1: I'm gonna have to go with Rose because it was
Speaker 1: like I typically not a Rose drinker, so I'm gonna
Speaker 1: go with Josh on that one. And it was just
Speaker 1: like I think I got a good mentoring of Rose.
Speaker 1: Um it can and what would I um do myself,
Speaker 1: I want to judge some stuff and can. That's what
Speaker 1: I would do myself. Like a lot we went into
Speaker 1: the judging room and we definitely seen and I think
Speaker 1: it makes sense that like very very like high level
Speaker 1: like creatives are the people who are doing this, but
Speaker 1: in terms of remaining like culturally relevant, like I know
Speaker 1: that a lot of people like for example, when I
Speaker 1: was in college, I was on the g LBT like
Speaker 1: president commission, and they had like you know, like heads
Speaker 1: of departments and everything, but they always had like a
Speaker 1: student ambassador to sort of like level set the committee.
Speaker 1: So thinking if there's like young lions that are going
Speaker 1: into the judging room with some of the folks, could
Speaker 1: just help sort of like level chet like what is
Speaker 1: actually culturally relevant or not. So yeah, that's what I
Speaker 1: would do myself. I would I would judge CAN. I
Speaker 1: love that? Well, thank you guys for coming by. Thank
Speaker 1: you a lot of fun. We will see you back
Speaker 1: in the French riviera hopefully, Josh go to sleep. I'm up.
Speaker 1: I'm up. Thank you everyone, Thank you, thank you. So
Speaker 1: as we continue our candid can discussion say that ten
Speaker 1: times fast? Um, we have a guest who visit us on,
Speaker 1: as she likes to tell everybody. The second episode of Atlanta,
Speaker 1: Linda Slaby, the founder of Sunday Dinner, is back in
Speaker 1: the studio. What's up? Lindsay high Lands on the heels
Speaker 1: like truly on the heels of Can. Lindsay wrote inc
Speaker 1: one of the most clearheaded posts, pieces, articles, whatever you
Speaker 1: want to call it, about the agency model, and you
Speaker 1: have been amazingly vocal in the industry and build your business.
Speaker 1: Frankly on there's a different way, right, different way for
Speaker 1: agencies to think about themselves, a different way for brands
Speaker 1: and clients to staff their talent. Right, So can you
Speaker 1: talk a little bit about the article, what you saw
Speaker 1: and what you're talking about in your piece? Sure? I
Speaker 1: think yes, I wrote it immediately. You can go to
Speaker 1: can on several different tracks, right, Like it's all about
Speaker 1: planning the way you're going to show up. So you
Speaker 1: can go on party and be on yachts a minute
Speaker 1: to forget about everything that's going on around you and
Speaker 1: turn a blind eye. You can go to pal A
Speaker 1: and sit and listen and be inspired. That's a great track.
Speaker 1: I did that a few years ago. You can set
Speaker 1: up meetings with media Link and it's NonStop and you're
Speaker 1: just kind of having pitch mode, or you can just
Speaker 1: kind of like go observe, see people you haven't seen
Speaker 1: in a while, catch up, and try to take a
Speaker 1: minute to be like, what's really going on in this industry?
Speaker 1: And that's the path I took, and I think a
Speaker 1: lot of people that I sort of tried to highlight
Speaker 1: in that article, and it really was a different side
Speaker 1: of what's happening in our industry. On the one side
Speaker 1: where I think a lot of the yacht voting was
Speaker 1: happening was a lot of holding company agencies slightly that
Speaker 1: conversation tone around doom and gloom, which frankly like I
Speaker 1: don't really feel and I don't necessarily want to be
Speaker 1: a part of it. And I think there is this
Speaker 1: new group of people. Important thing to note, based on
Speaker 1: what you guys just talked about two is that doesn't
Speaker 1: mean younger. It just means there's the next generation of
Speaker 1: people thinking about marketing and brand building and advertising in
Speaker 1: a new way. And it's full of optimism, and it's
Speaker 1: full of getting stuff done, and it's full of saying like,
Speaker 1: the problem isn't the solution for the problem isn't just
Speaker 1: going to one re source. There's a million different ways
Speaker 1: that we as people get things done in our lives
Speaker 1: through different programs, technologies. Why isn't this the way that
Speaker 1: we're approaching solving some of the world's most complex brand
Speaker 1: and business challenges. And that's about thinking about it in
Speaker 1: a different way. And there's a lot of people doing it.
Speaker 1: And they were at can and they were having great conversations,
Speaker 1: and I felt super inspired by that and felt like
Speaker 1: it's not being talked about enough and in a lot
Speaker 1: of ways because those people doing that are humble and
Speaker 1: that's amazing. But we need to talk about it because
Speaker 1: our industry needs to feel it, and we need to
Speaker 1: bring people in and feel optimistic about what working in
Speaker 1: this industry can really be. You talked about two things
Speaker 1: in the article in and this is the thing that
Speaker 1: I wanted to call elect on an ungodly hour was
Speaker 1: the people that are on the sideline is where the
Speaker 1: actual real conversations are happening, which is what this show
Speaker 1: was built on. Yes, And like, when you galvanize that
Speaker 1: and you understand the power of what's happening around the
Speaker 1: water cooler, you start to realize collaboration over competition, and
Speaker 1: that doesn't mean get your ass kicked on your bottom line.
Speaker 1: What it means is learn how to partner with people
Speaker 1: in a unique way that's going to add value one
Speaker 1: plus one equals three to the larger add industry. Sunday
Speaker 1: Dinner is all about curating the right people at the
Speaker 1: table physically, metaphorically, and I think that right. It's about
Speaker 1: curating the right people at the table for your brand,
Speaker 1: carrying the right people at the table for for partnerships
Speaker 1: as you as a as a as a consultant. There
Speaker 1: is a power in knowing who and asking the question
Speaker 1: of who is who should be at this table? Who
Speaker 1: can actually UM not answer the question the way I
Speaker 1: would answer the question. I think that is the right.
Speaker 1: It's it's really who's going to bring it that different perspective,
Speaker 1: but also understand the kind of greater goal. What you
Speaker 1: guys are talking about is like a totally change, a
Speaker 1: huge change in the ethos of this industry and the
Speaker 1: way mentorship right has been thought of, the way coaching
Speaker 1: is thought of, the way UM competitors are thought of right,
Speaker 1: even competitive agencies, but even competitive brands. And I think
Speaker 1: issues in this huge thing that we've been talking about
Speaker 1: for so long, which is hybridizing. I p right, and
Speaker 1: that can happen with people and things you just set
Speaker 1: alexa about mentorship, coaching, et cetera. This is an industry
Speaker 1: that does everything linearly, so coaching from the top down
Speaker 1: means it needs to be somebody from the last generation
Speaker 1: mentoring the next naration. What what Lindsay and I saw
Speaker 1: and what we were messaging you about at Can was
Speaker 1: pure to pure mentorship. It was pure to peer mentorship.
Speaker 1: And it's from different disciplines, different skill sets, different industries
Speaker 1: to say, I'm seeing this thing over here, maybe this
Speaker 1: can help you over there. And the thing that and
Speaker 1: I will will say what we witnessed on the silence
Speaker 1: was there was no pay to place, so authenticity has
Speaker 1: to shine through shine the only thing, it's the thing.
Speaker 1: And then but one of the things that that was
Speaker 1: exciting about, you know, sitting at a dinner table ten
Speaker 1: times over at Can with this group of people, nobody
Speaker 1: was on their phone. The conversation didn't stop. There was
Speaker 1: so much I can't if I could bottle that energy
Speaker 1: and sell it on Atlantia dot com. And there's like
Speaker 1: there's tension in the discussion too, which is really important.
Speaker 1: So everyone always talks about, yeah, you can, you can collaborate.
Speaker 1: You can bring a lot of people around the table.
Speaker 1: They're diverse, and but as you were just talking about Alexa,
Speaker 1: when we all sit and have ideas and we're trying
Speaker 1: to crack something together, you have to have that like
Speaker 1: chemistry with the right people. You have to have tension.
Speaker 1: You have to push on each other's ideas, and that
Speaker 1: means you've got to figure out you respect to the
Speaker 1: people at that table and you trust them, and there's
Speaker 1: this camaraderie and friendship that's really important to get two
Speaker 1: great ideas and it's making the model work right. I
Speaker 1: also think one thing really important with as we're just
Speaker 1: going to kind of talk about this table that we
Speaker 1: had of everyone, all the work that we put on
Speaker 1: a pestle, and I think agencies and brands put on
Speaker 1: a pedestal came from people at that table. It's Jet
Speaker 1: Blue and Infatuation doing something that's amazing. It's uh, you know,
Speaker 1: just going back to it, it's Jen from Aways pop
Speaker 1: up in Paris that she did as a hotel that
Speaker 1: had a ton of amazing brand partners and served for
Speaker 1: a need. Those are the types of things everybody wants
Speaker 1: to figure out how to create because your brand is
Speaker 1: your experience, right, and it's your product. And I think
Speaker 1: it's really important to understand that these companies have actually
Speaker 1: built products right, so they understand the life cycle of
Speaker 1: what it takes to come up with the marketing but
Speaker 1: also what it takes to implement and deliver and customer
Speaker 1: service and brand experience. Bringing that type of mindset to
Speaker 1: the table to help crack a brief for you or
Speaker 1: think about a marketing solution is magic because they really
Speaker 1: understand listening, data, customers, etcetera. Things that to be frank,
Speaker 1: I think a lot of people on the agency side
Speaker 1: are craving to have the craving to have access to that,
Speaker 1: but it's not the role of an agency today. So
Speaker 1: they're leaving and they're working for DTC brands, they're working
Speaker 1: inside brands because they crave knowing, like what really happens
Speaker 1: when you connect the dots between what I'm doing upper
Speaker 1: funnel all the way through and that education and that
Speaker 1: role of agencies just hasn't been there, and so we're
Speaker 1: all looking for different things to fulfill us as creatives
Speaker 1: or people who came from agencies as well as who
Speaker 1: we bring in I think to help us crack briefs.
Speaker 1: I also think so when you guys were talking, one
Speaker 1: of the things that Laura and I have been really
Speaker 1: focused on is we want to bring together like minded people.
Speaker 1: So how do you work with people and team with
Speaker 1: people and talk to people and get that good out
Speaker 1: of them? Um, instead of spending time trying to figure
Speaker 1: out how to avoid a competitor, how to be the
Speaker 1: best among the pack, that's not what this is about, right.
Speaker 1: I think it's important to say, Okay, so we you
Speaker 1: know this article and what we're talking about is bringing
Speaker 1: amazing people together to think about ideas. So how do
Speaker 1: you operationalize that? It's important to think about right. So,
Speaker 1: if you are a lead agency working on business for
Speaker 1: a client, and you keeping that relationship and you want
Speaker 1: to do this, find you know, open up the door,
Speaker 1: open up slush funds, work on your contract, find ways
Speaker 1: to bring in the right people early on so you
Speaker 1: can have inspiration sessions. Think tanks, look outside of your
Speaker 1: holding company, look too different partners, look to brands, look
Speaker 1: to some of the people on that list, bring them
Speaker 1: in and have them participate with you and make sure
Speaker 1: that that's a part of how your scope is working.
Speaker 1: Or if you're looking to crack a challenge or your
Speaker 1: brand that's just ready to pivot and you need bright
Speaker 1: minds around the table, then potentially it's not about going
Speaker 1: to one place and hiring. Potentially is about getting sort
Speaker 1: of this think tank like model to work for you
Speaker 1: in a new way. Get off site, you know, spend
Speaker 1: a little money to put the brightest minds on your business,
Speaker 1: and amazing things will come from it. And I think
Speaker 1: the crux is always who's orchestrating that. So obviously, yes,
Speaker 1: like that's what we do, but that's what a lot
Speaker 1: of people do. And you need to have that person
Speaker 1: that can get trust from those teams because putting together
Speaker 1: these piecemeal teams it's hard because it's a lot of
Speaker 1: great minds, a lot of type A people, a lot
Speaker 1: of smart thinkers. But you need someone who can figure
Speaker 1: out how to really, like from a hospitality standpoint, almost
Speaker 1: like lead that conversation and bring the people together and
Speaker 1: extract the right things from them. I love you saying hospitality.
Speaker 1: I know it's like hospitality of of ideas, hospitality for talent.
Speaker 1: I mean, fuck, is that the new hr like that's
Speaker 1: I mean, that's such an amazing way of saying it.
Speaker 1: As you're saying that, it was thinking how the chief
Speaker 1: operation officer can really afford a counterpart and a chief
Speaker 1: orchestration officer. Yeah, I'm different that for a while. And
Speaker 1: I think chief orchestration. I mean you think of large
Speaker 1: companies we all work with, they have so many silos
Speaker 1: and sometimes as the consultant, like you know more about
Speaker 1: what's happening and connecting the dots than people who actually
Speaker 1: work there. Making sure, you know, work now needs to
Speaker 1: be so much more connected, less siloed, more you know,
Speaker 1: enterprise focused, and you need people walking around the company
Speaker 1: as secret opts, whether they are you know, right like
Speaker 1: putting the pieces together. That is important. Two of the
Speaker 1: things that um I think in these leaders that you
Speaker 1: see is very prominent in terms of attributes. One is
Speaker 1: that they believe in the brand. I'm not just talking
Speaker 1: about people on the brand side. I'm talking about people
Speaker 1: on the agency side. I'm talking about people on the
Speaker 1: consulting side. They are genuinely passionate about the work that
Speaker 1: they're doing. This is not a job. There's no distinction
Speaker 1: between work and play. This is this isn't fully integrated
Speaker 1: belief system, right. And then the other side is they're
Speaker 1: a practitioner. They're doers in and as much as they
Speaker 1: are leaders. So there's a reason they can get ingrain,
Speaker 1: have conversations and you know, be able to talk to
Speaker 1: others at the table and field ideas is because they're
Speaker 1: not sitting at the top and delegating and taking talking
Speaker 1: points and briefing the they're living and breathing. The thing
Speaker 1: I think they just defined leadership like that is next
Speaker 1: gen leadership and that could be at any age and
Speaker 1: has any look and any face and anything. But it's
Speaker 1: about the people who are not just uh consense who
Speaker 1: can get it done. They're the ones who are actually
Speaker 1: in it doing it as well and leading. Why have
Speaker 1: we made management actually part and get detached from the work,
Speaker 1: which is the biggest problem, And you see it, you
Speaker 1: see it. Actually there's so many leaders who say I
Speaker 1: used to love when I did the work especially and
Speaker 1: why well, why are you doing the fucking work anymore?
Speaker 1: While now I have to manage Peter principal right, totally principle.
Speaker 1: My mom always tells me that I think Laura like
Speaker 1: it's I get called out a lot sometimes where people
Speaker 1: look at me like, are you working for that company? Out?
Speaker 1: Because I say so every time I'm talking about a client,
Speaker 1: I'm working with it. I talked to you, I say
Speaker 1: weak because I'm a part of it. Like, so, what
Speaker 1: was the reaction? I mean, there were tons of comments
Speaker 1: that were pouring in some of your screenshotting last night,
Speaker 1: saying this isn't a new novel concept. For whatever reason,
Speaker 1: this industry just forgot. This isn't about reimagining, it's about
Speaker 1: remembering that that was really really good. Yeah, I mean
Speaker 1: it actually took me back to I've been running this
Speaker 1: coming for five years. This is where I started. When
Speaker 1: you get embedded in companies, your role shifts. I'm a
Speaker 1: fixer right in my life as well as at work,
Speaker 1: so I'm constantly moving in different directions. And for me,
Speaker 1: it was an AHA moment to see all this and
Speaker 1: be like, oh, I'm gonna go back to it like
Speaker 1: in the fall, this is what we're doing. Let's operationalize this,
Speaker 1: let's get moving with this model more and kind of
Speaker 1: continue to prove it out. Um, it's the optimism story.
Speaker 1: It's just the press is constantly talking about doom and
Speaker 1: gloom and what's going with money and everyone's fleeing the industry,
Speaker 1: and it's like, Okay, great, what are who's fixing it?
Speaker 1: What are we doing about it? And I think that
Speaker 1: that was really the rallying cry that a lot of
Speaker 1: people responded to and wanted to feel that energy like
Speaker 1: we're proud, Like we're all work on creative ideas. You know,
Speaker 1: that's a precious thing to get to create, and we're
Speaker 1: proud of the work that we do, and CAN was
Speaker 1: about celebrating it, right, which I I feel like that
Speaker 1: I go to CAN right. I'm not anti awards, I'm
Speaker 1: not anti big agencies or anything like that, Like, I
Speaker 1: feel like we all should celebrate the work. But the
Speaker 1: work is changing and there's there needs to be acknowledgement
Speaker 1: I think for what that is and how we're all
Speaker 1: working together in a positive, optimistic way. It's amazing to
Speaker 1: see how words like creative media and context and culture
Speaker 1: and collaboration over competition have shown up tenfold in my
Speaker 1: Twitter feeds since CAN and if that is the one
Speaker 1: thing I know, collectively, sitting at this table um we
Speaker 1: leave as an impression in the industry. I think our
Speaker 1: work is done, but luckily, I know we'll be back
Speaker 1: in two weeks. So Silens, what would you what would
Speaker 1: you buy? What would you do yourself? We're going to
Speaker 1: make you run through the game again. Kill. I would
Speaker 1: kill the current conference format. I've ended a lot of conferences.
Speaker 1: Come on, people just talking on stage. I want to network,
Speaker 1: I want to collaborate. I want to do what we
Speaker 1: did it can I want that to happen because that's meaningful.
Speaker 1: You couldn't pay to get into the table that Giant
Speaker 1: Spoon and Vice put together, and that was the conference.
Speaker 1: To me, that was the magic, right, Okay, So I
Speaker 1: kill that. Laura's really excited. Buy I have two things
Speaker 1: I would buy? Is that? Okay? Okay? I would buy
Speaker 1: dirty lemon. I'm obsessed with a talk about it. What
Speaker 1: is dirty lemon? It's a really expensive, special kind of
Speaker 1: water that's infused with things like rose and collagen and energy.
Speaker 1: But what's magic about it is the way that you
Speaker 1: buy it, the text messaging platform that they have created.
Speaker 1: So it's the format in which you buy the product.
Speaker 1: And they recently just acquired Dexter from Beta Works, which
Speaker 1: also is like Poncho if you guys, right, So they
Speaker 1: bought that and I think that's again product realizing how
Speaker 1: consumers want to purchase from them, and a lot of
Speaker 1: brands are trying to figure that out. And I would
Speaker 1: buy Dirty Lemon. I would also buy Dojo Mojo. People
Speaker 1: probably don't know that. Yes, it's a way for brands
Speaker 1: to all log in basically to a lot of director
Speaker 1: consumer brands and publishers just strike up partnerships by talking
Speaker 1: to each other and building audience together to do campaigns
Speaker 1: and email development, lists and social platforms together. It's all
Speaker 1: self service for brand partnerships. The guys from Wine Awesomeness
Speaker 1: actually founded it. Who is a millennial wine company who
Speaker 1: realized the power in email marketing and building lists and
Speaker 1: and and partnerships as a new way of marketing. It's awesome.
Speaker 1: What's the next one yourself? Well, I would make the
Speaker 1: everything we're talking about right now happen more and more
Speaker 1: and more. And I'm I have been working on that,
Speaker 1: but I think that we need more of it. I'm
Speaker 1: going to put my mind to it more for the
Speaker 1: rest of the year as well. The Slavy thank you,
Speaker 1: thanks for dropping by. Thanks all right, big thanks to
Speaker 1: our producer thing at killing it in the studio today,
Speaker 1: Matt Turk, Andy Bowers, Jacob Weisberg, all of our friends
Speaker 1: and family, a panoply and Atlantia I seem to enjoyed
Speaker 1: this one of the rous m H. Full Disclosure. Our
Speaker 1: opinions are our own