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Speaker 1: I'm off my game today, You're not. People are going

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Speaker 1: to have to start making better content. I think we're

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Speaker 1: gonna be talking about this for a long time. When

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Speaker 1: you program for everyone, you program for no one. I

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Speaker 1: think it's that we're purpose driven platform, like we're trying

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Speaker 1: to get to substance. How was that? Are you happy

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Speaker 1: with that? This is marketing therapy right now? It really

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Speaker 1: is what's up on our current fan I'm Alexa Kristen.

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Speaker 1: Welcome back to Atlantia, post Can post can cannon it up.

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Speaker 1: We are back and having a very candid can discussion

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Speaker 1: with a number of people who were out in the

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Speaker 1: South of France. First up, we're going to have three

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Speaker 1: delegates who are part of HPS More Like Me Initiative

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Speaker 1: UM who we're going to talk about diversity in the

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Speaker 1: industry and what their experience was like going through a

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Speaker 1: program that highlighted the work, that highlighted important conversations around diversity,

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Speaker 1: and just overall what their thoughts and experiences were as

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Speaker 1: as first time young people who got the experience of

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Speaker 1: a lifetime. And then second up, we have a one

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Speaker 1: of our faves and consultant of all consultants, Lindsay Slaby

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Speaker 1: from Sunday Dinner coming in talking about this really just

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Speaker 1: amazingly clearheaded article that she wrote about has the you know,

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Speaker 1: agency model been kind of sitting under our noses the

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Speaker 1: whole time. So we're excited to have lindsay on and

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Speaker 1: get her thoughts and her take on kind of the

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Speaker 1: B side of CAN that I think we're hoping is

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Speaker 1: going to turn into the A side of CAN. Moving

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Speaker 1: forward with that, We'll be right back. Hi, guys, we're back,

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Speaker 1: and we've got three young guns and representing the coolest

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Speaker 1: peeps and the peeps you should know at CAN. Welcome

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Speaker 1: to the studio. David Jacobson, Hi, Joshua Noah, who is

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Speaker 1: calling in all the way from CALIFORNI thanks for getting

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Speaker 1: up early, of course, good morning. And Janina Lagaman done

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Speaker 1: some spice at the end. I like it. So, you

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Speaker 1: guys were a part of the HP More Like Me

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Speaker 1: program at CAN tell us about it. UM. So the

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Speaker 1: program is an initiative by HP to challenge their AO

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Speaker 1: or agencies to focus on diversity UM that includes UM, gender,

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Speaker 1: ethnic UM, just diversity overall. UM. I think there's some

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Speaker 1: pretty staggering stacks of like the way that you know,

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Speaker 1: we sort of like to call it sort of cancer

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Speaker 1: white UM and getting more folks not only to CAN

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Speaker 1: but providing mentorship throughout the year UM in terms of

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Speaker 1: how we as diverse people, people of color UM relate,

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Speaker 1: can integrate UM and move through the space of advertising.

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Speaker 1: And so Josh, tell us a little bit about the

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Speaker 1: people that you met. What were the skill sets of

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Speaker 1: sort of your more like me cohort um and what

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Speaker 1: was sort of some of the itinerary that you went through. Yeah,

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Speaker 1: so it ran the gamut. It was. It was actually

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Speaker 1: like just a collective of some of the brightest people

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Speaker 1: that I've ever had the chance of working with UM.

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Speaker 1: But you get copywriters, you get designers, you have strategies,

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Speaker 1: you have account personnelity, So it was it was truly

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Speaker 1: just it ran the gamut and everyone with such a

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Speaker 1: diverse and distinct background, not only like ethnically and with

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Speaker 1: their lineage, but also within the industry and so that

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Speaker 1: was that was really cool. So one of the things

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Speaker 1: that made the program very powerful was exactly the way

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Speaker 1: that they did programming. So they focused on a lot

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Speaker 1: of like front end and back end programming. So we

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Speaker 1: would go to a panel, but at the same time,

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Speaker 1: we also had an opportunity to go to the judging

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Speaker 1: rooms behind the scenes and be able to see the

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Speaker 1: process of how people win a CAN Lion. UM. We

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Speaker 1: got very close to the work UM and we're able

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Speaker 1: to not only meet with people that were you know,

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Speaker 1: let's say, like a creative director from b BDEO, but

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Speaker 1: at the same time like the program coordinator for CAN,

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Speaker 1: who was like telling us the rules and how the

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Speaker 1: program would work, UM and their efforts to make the

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Speaker 1: program more international and have a higher reach overall. One

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Speaker 1: of my favorite things was a speed mentoring round that

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Speaker 1: UM CAN Lines and HP set up for us. UM.

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Speaker 1: It happened at the Girls Lounge. We got to meet

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Speaker 1: three different mentors from UM all over the place really

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Speaker 1: and got to talk about what we envisioned for our careers,

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Speaker 1: what we're struggling with UM, just kind of what we're

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Speaker 1: what we're thinking about, and what we want to prioritize

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Speaker 1: in our careers. And I think that for diverse talent,

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Speaker 1: those questions manifest themselves in very particular ways, so to

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Speaker 1: be able to bring them up in that setting UM

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Speaker 1: with kind of full trust, confidence in support was a

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Speaker 1: super important part of the program. More there are things

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Speaker 1: that surprised you. Obviously you were all first time delegates,

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Speaker 1: So to speak to UM, what is the biggest creative

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Speaker 1: festival UM in the world. I would like to see

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Speaker 1: like a lot more initiatives to sort of bring younger

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Speaker 1: groups in as far as like an education in a

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Speaker 1: similar sense that we were brought UM we were brought

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Speaker 1: in and just more so like what we can learn

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Speaker 1: and sort of bring back. I don't think necessarily it's

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Speaker 1: sort of like movers and shakers of the industry, but

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Speaker 1: definitely as as as a spot of education. Really, I

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Speaker 1: think it's all about recognizing that there is always another

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Speaker 1: seat at the table, and that doesn't involve kicking someone

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Speaker 1: off the table or knocking someone off the podium. It's

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Speaker 1: just about inviting more people onto the stage, different people

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Speaker 1: onto the stage, people who otherwise wouldn't have an opportunity

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Speaker 1: to step onto the stage. So it just really made

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Speaker 1: me realize that this paradigm of the like mad men

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Speaker 1: UM should absolutely be replaced by like really truly mad

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Speaker 1: women and really truly like maddened people of color that

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Speaker 1: UM are now beginning to channel their frustration into something

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Speaker 1: that UM can manifest itself. In progress and optimism um,

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Speaker 1: and that can permeate, you know, not only the diverse community,

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Speaker 1: it can which is very little, but beyond that, and

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Speaker 1: that's just extremely important. There is a business objective on

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Speaker 1: the other side of this, which is that more diverse

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Speaker 1: work is going to result in better work with a

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Speaker 1: very changing population. So if we're going to talk to

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Speaker 1: an audience, we have to start talking to an audience

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Speaker 1: that is reflected back from the work. So Josh, where

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Speaker 1: do you guys go from here? Where does HP go

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Speaker 1: from here? What do they do with all of this?

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Speaker 1: Like they've rallied a community with you guys, They've made

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Speaker 1: a statement in the stand now what right? So yeah,

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Speaker 1: the attending can was just the beginning. It's sort of

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Speaker 1: just inside the fire. But we are still very much

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Speaker 1: a cohort are a group. Chat is very much alive

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Speaker 1: and well. But beyond that, we're going to be sort

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Speaker 1: of holding these events with the agencies throughout the year

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Speaker 1: and really bringing the messaging and all the information that

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Speaker 1: we sort of brought in from canon and spreading that

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Speaker 1: out not only to our agencies but very hopefully beyond

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Speaker 1: that as well. I actually think that in one of

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Speaker 1: Antonio Lucio's panels UM. He had Tandy Newton of Westworld

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Speaker 1: and Ted Talk Fame UM attend and she said something

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Speaker 1: that really stuck with me, And this is a pretty

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Speaker 1: direct quote, that we can be in a position where

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Speaker 1: we can use our craft to break down the walls

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Speaker 1: of ignorance. And I've taken that little Colonel UM and

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Speaker 1: kind of challenged myself with it to understand how now

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Speaker 1: that I'm back home, now that I'm kind of severed

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Speaker 1: from that powerhouse of eighteen champions of diversity, how I

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Speaker 1: can begin to see my everyday work as something that

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Speaker 1: is done UM in an effort to support this higher

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Speaker 1: order ambition of diversity. Have taken a step back. For second,

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Speaker 1: that UM, I think one of the best talking about

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Speaker 1: the work UM experiences and can UM was the fact

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Speaker 1: that I think it's very easy to get some coal

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Speaker 1: better industry. And quite honestly, this was like the muscles

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Speaker 1: of creativity UM. To be sitting during these awards shows

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Speaker 1: and just see great idea after great idea is very

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Speaker 1: refreshing and I think gives us a lot of life

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Speaker 1: as advertisers. There were two particular things that that UM

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Speaker 1: really touched me. I would say. One of them was

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Speaker 1: a great project put forth by B. B Do called

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Speaker 1: to Prescribe to Death UM. And it was a traveling

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Speaker 1: memorial wall where every I think it was every three

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Speaker 1: minutes a victim of opiate overdose. Their face was three

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Speaker 1: D printed onto a pill and sort of displayed as

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Speaker 1: these large scale mosaics, which I think is a great

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Speaker 1: stunning way of of and and and stunning in a

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Speaker 1: sort of like negative context of going uh and through

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Speaker 1: an experiential point of view, how how deep this this

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Speaker 1: epidemic resonates in culture. UM. And another one through a

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Speaker 1: similar vein was with Sacchi UM and they was a

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Speaker 1: campaign called law Syndrome where they um, we're basically raising

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Speaker 1: awareness on UM Americans with Down syndrome who have to

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Speaker 1: pick between having a career or you know, going on

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Speaker 1: disability and Medicaid UM. And they did this pop up

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Speaker 1: restaurant in d C where the entire weight staff and

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Speaker 1: everybody on staff was UM had Down syndrome. And then

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Speaker 1: they invited lawmakers to this restaurant and then at the

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Speaker 1: end they were presented with the bill to sign that bill. UM.

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Speaker 1: Super powerful work UM that and this is the sort

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Speaker 1: of stuff that our industry at the level of internationalism

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Speaker 1: of can that's the type of work we should be

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Speaker 1: concentrating on. Work that's getting into public sector, that's getting

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Speaker 1: into legislation, that's getting right. I mean at the end

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Speaker 1: of the day that the work that you're saying was

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Speaker 1: the most resonant work. Absolutely, it's work that's actually getting

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Speaker 1: into our lives. And I mean from a more like

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Speaker 1: from a higher sort of like caliber standpoint for the

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Speaker 1: industry over all. Like I think, definitely we're moving more

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Speaker 1: and more away from film. I mean the things that

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Speaker 1: we're winning outside of the pro bono work where things

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Speaker 1: like KFCs, like eleven Spices like people are focusing more

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Speaker 1: on brand experiences, on very nimble social um and those

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Speaker 1: are the things that are resonating with consumers, not like

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Speaker 1: traditional powerhouse film. All the work that goes on the

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Speaker 1: walls that can, all the work that wins lions is

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Speaker 1: a commentary on what our industry is does and believes

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Speaker 1: in and in what direction it is moving. And it

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Speaker 1: goes back to Antonio Lucio's whole intent for HP is

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Speaker 1: more like me, which is to change the totality, as

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Speaker 1: he says, of the industry internally on the client side

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Speaker 1: and the agencies that are developing the ideas and in

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Speaker 1: the production houses that are bringing those ideas to life,

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Speaker 1: um in the event that it's film. UM. So it

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Speaker 1: really is about like looking at every single piece of

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Speaker 1: a brand, of a campaign, of a brand message and

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Speaker 1: belief and making sure that every single person who touches

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Speaker 1: that brand and champions that belief actually subscribes to it. Absolutely.

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Speaker 1: I think it was Edelman who published that about consumers

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Speaker 1: will boycott a brand that doesn't share their social or

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Speaker 1: sort of political beliefs. So I think it's now I

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Speaker 1: was more it's more important than ever to really make

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Speaker 1: sure that our brands are being transparent and progressive as

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Speaker 1: as their consumers. So, guys, we play this little game

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Speaker 1: at the end of our show called kill by d

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Speaker 1: I y Okay. I would kill the impostor syndrome. What

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Speaker 1: would you buy? I would buy Joshua Kisses Tonal it's

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Speaker 1: stock photography that has diverse representation. And what would you

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Speaker 1: do yourself? I would revive print. Um, I won't give

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Speaker 1: away my secret print advertising print or print as a

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Speaker 1: medium medium. So like print media broadly speaking beyond advertising,

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Speaker 1: but including advertising, I would revive print. Okay, Josh, what

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Speaker 1: would you kill kill? I think, especially coming off of

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Speaker 1: the heels of this conversation, would be go ahead, sorry, Josh,

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Speaker 1: more of those bye bye bye bye. I'm actually I'd

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Speaker 1: kill um having to explain the case for diversity. I

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Speaker 1: think that was something that sort of um really struck

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Speaker 1: out to me, was the idea that we're still having

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Speaker 1: to explain why it's important and why it's effective. Um.

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Speaker 1: And I mean, I'll still do it like till the

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Speaker 1: ends of the earth, until until we sort of get

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Speaker 1: to the place where we need to be. But I

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Speaker 1: feel like, at this point, come on, guys, we know

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Speaker 1: we know why it's effective, we know it's a good thing,

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Speaker 1: and we know it's reflective. What would you buy? I

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Speaker 1: was actually gonna say more rose. Funny enough, I was like, wow,

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Speaker 1: I am sort of in a severe lack of rose

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Speaker 1: coming off of that weekend. So I'm stalking up on

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Speaker 1: some bottles and what would you do yourself? Magnum exactly? Um,

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Speaker 1: what would I do myself? I would go back to

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Speaker 1: can actually I would um, even like, I think obviously

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Speaker 1: there is an opportunity that was afforded to me through

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Speaker 1: the generous and and sort of really progressive mindset of

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Speaker 1: the people at HP. But Um, I would do it

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Speaker 1: all over again, even if it was on my own dollar.

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Speaker 1: I think it was a phenomenal experience that I would

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Speaker 1: love to do again. Awesome, Okay, David, you're up, it's

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Speaker 1: my turn. Um. I would kill the doct yacht. That

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Speaker 1: was something that was very surprising for me at at

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Speaker 1: at candidate. We were actually never on a yacht that

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Speaker 1: wasn't on a dock like whose Like I kind of

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Speaker 1: wanted to go in the middle of the French riviera.

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Speaker 1: I wanted the yacht to move. And it was just like,

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Speaker 1: I just don't understand it. I was just like, so

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Speaker 1: for everyone it can like we need more like cruising parties,

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Speaker 1: I suppose just because of probably um, but yeah, just

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Speaker 1: like moved the yacht, moved that yacht. Um, that's my

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Speaker 1: that's my two cents for can Um I would buy. Um,

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Speaker 1: I'm gonna have to go with Rose because it was

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Speaker 1: like I typically not a Rose drinker, so I'm gonna

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Speaker 1: go with Josh on that one. And it was just

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Speaker 1: like I think I got a good mentoring of Rose.

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Speaker 1: Um it can and what would I um do myself,

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Speaker 1: I want to judge some stuff and can. That's what

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Speaker 1: I would do myself. Like a lot we went into

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Speaker 1: the judging room and we definitely seen and I think

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Speaker 1: it makes sense that like very very like high level

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Speaker 1: like creatives are the people who are doing this, but

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Speaker 1: in terms of remaining like culturally relevant, like I know

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Speaker 1: that a lot of people like for example, when I

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Speaker 1: was in college, I was on the g LBT like

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Speaker 1: president commission, and they had like you know, like heads

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Speaker 1: of departments and everything, but they always had like a

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Speaker 1: student ambassador to sort of like level set the committee.

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Speaker 1: So thinking if there's like young lions that are going

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Speaker 1: into the judging room with some of the folks, could

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Speaker 1: just help sort of like level chet like what is

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Speaker 1: actually culturally relevant or not. So yeah, that's what I

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Speaker 1: would do myself. I would I would judge CAN. I

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Speaker 1: love that? Well, thank you guys for coming by. Thank

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Speaker 1: you a lot of fun. We will see you back

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Speaker 1: in the French riviera hopefully, Josh go to sleep. I'm up.

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Speaker 1: I'm up. Thank you everyone, Thank you, thank you. So

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Speaker 1: as we continue our candid can discussion say that ten

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Speaker 1: times fast? Um, we have a guest who visit us on,

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Speaker 1: as she likes to tell everybody. The second episode of Atlanta,

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Speaker 1: Linda Slaby, the founder of Sunday Dinner, is back in

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Speaker 1: the studio. What's up? Lindsay high Lands on the heels

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Speaker 1: like truly on the heels of Can. Lindsay wrote inc

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Speaker 1: one of the most clearheaded posts, pieces, articles, whatever you

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Speaker 1: want to call it, about the agency model, and you

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Speaker 1: have been amazingly vocal in the industry and build your business.

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Speaker 1: Frankly on there's a different way, right, different way for

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Speaker 1: agencies to think about themselves, a different way for brands

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Speaker 1: and clients to staff their talent. Right, So can you

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Speaker 1: talk a little bit about the article, what you saw

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Speaker 1: and what you're talking about in your piece? Sure? I

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Speaker 1: think yes, I wrote it immediately. You can go to

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Speaker 1: can on several different tracks, right, Like it's all about

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Speaker 1: planning the way you're going to show up. So you

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Speaker 1: can go on party and be on yachts a minute

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Speaker 1: to forget about everything that's going on around you and

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Speaker 1: turn a blind eye. You can go to pal A

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Speaker 1: and sit and listen and be inspired. That's a great track.

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Speaker 1: I did that a few years ago. You can set

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Speaker 1: up meetings with media Link and it's NonStop and you're

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Speaker 1: just kind of having pitch mode, or you can just

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Speaker 1: kind of like go observe, see people you haven't seen

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Speaker 1: in a while, catch up, and try to take a

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Speaker 1: minute to be like, what's really going on in this industry?

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Speaker 1: And that's the path I took, and I think a

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Speaker 1: lot of people that I sort of tried to highlight

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Speaker 1: in that article, and it really was a different side

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Speaker 1: of what's happening in our industry. On the one side

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Speaker 1: where I think a lot of the yacht voting was

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Speaker 1: happening was a lot of holding company agencies slightly that

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Speaker 1: conversation tone around doom and gloom, which frankly like I

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Speaker 1: don't really feel and I don't necessarily want to be

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Speaker 1: a part of it. And I think there is this

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Speaker 1: new group of people. Important thing to note, based on

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Speaker 1: what you guys just talked about two is that doesn't

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Speaker 1: mean younger. It just means there's the next generation of

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Speaker 1: people thinking about marketing and brand building and advertising in

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Speaker 1: a new way. And it's full of optimism, and it's

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Speaker 1: full of getting stuff done, and it's full of saying like,

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Speaker 1: the problem isn't the solution for the problem isn't just

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Speaker 1: going to one re source. There's a million different ways

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Speaker 1: that we as people get things done in our lives

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Speaker 1: through different programs, technologies. Why isn't this the way that

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Speaker 1: we're approaching solving some of the world's most complex brand

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Speaker 1: and business challenges. And that's about thinking about it in

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Speaker 1: a different way. And there's a lot of people doing it.

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Speaker 1: And they were at can and they were having great conversations,

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Speaker 1: and I felt super inspired by that and felt like

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Speaker 1: it's not being talked about enough and in a lot

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Speaker 1: of ways because those people doing that are humble and

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Speaker 1: that's amazing. But we need to talk about it because

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Speaker 1: our industry needs to feel it, and we need to

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Speaker 1: bring people in and feel optimistic about what working in

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Speaker 1: this industry can really be. You talked about two things

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Speaker 1: in the article in and this is the thing that

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Speaker 1: I wanted to call elect on an ungodly hour was

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Speaker 1: the people that are on the sideline is where the

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Speaker 1: actual real conversations are happening, which is what this show

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Speaker 1: was built on. Yes, And like, when you galvanize that

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Speaker 1: and you understand the power of what's happening around the

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Speaker 1: water cooler, you start to realize collaboration over competition, and

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Speaker 1: that doesn't mean get your ass kicked on your bottom line.

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Speaker 1: What it means is learn how to partner with people

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Speaker 1: in a unique way that's going to add value one

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Speaker 1: plus one equals three to the larger add industry. Sunday

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Speaker 1: Dinner is all about curating the right people at the

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Speaker 1: table physically, metaphorically, and I think that right. It's about

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Speaker 1: curating the right people at the table for your brand,

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Speaker 1: carrying the right people at the table for for partnerships

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Speaker 1: as you as a as a as a consultant. There

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Speaker 1: is a power in knowing who and asking the question

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Speaker 1: of who is who should be at this table? Who

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Speaker 1: can actually UM not answer the question the way I

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Speaker 1: would answer the question. I think that is the right.

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Speaker 1: It's it's really who's going to bring it that different perspective,

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Speaker 1: but also understand the kind of greater goal. What you

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Speaker 1: guys are talking about is like a totally change, a

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Speaker 1: huge change in the ethos of this industry and the

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Speaker 1: way mentorship right has been thought of, the way coaching

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Speaker 1: is thought of, the way UM competitors are thought of right,

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Speaker 1: even competitive agencies, but even competitive brands. And I think

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Speaker 1: issues in this huge thing that we've been talking about

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Speaker 1: for so long, which is hybridizing. I p right, and

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Speaker 1: that can happen with people and things you just set

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Speaker 1: alexa about mentorship, coaching, et cetera. This is an industry

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Speaker 1: that does everything linearly, so coaching from the top down

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Speaker 1: means it needs to be somebody from the last generation

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Speaker 1: mentoring the next naration. What what Lindsay and I saw

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Speaker 1: and what we were messaging you about at Can was

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Speaker 1: pure to pure mentorship. It was pure to peer mentorship.

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Speaker 1: And it's from different disciplines, different skill sets, different industries

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Speaker 1: to say, I'm seeing this thing over here, maybe this

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Speaker 1: can help you over there. And the thing that and

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Speaker 1: I will will say what we witnessed on the silence

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Speaker 1: was there was no pay to place, so authenticity has

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Speaker 1: to shine through shine the only thing, it's the thing.

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Speaker 1: And then but one of the things that that was

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Speaker 1: exciting about, you know, sitting at a dinner table ten

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Speaker 1: times over at Can with this group of people, nobody

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Speaker 1: was on their phone. The conversation didn't stop. There was

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Speaker 1: so much I can't if I could bottle that energy

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Speaker 1: and sell it on Atlantia dot com. And there's like

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Speaker 1: there's tension in the discussion too, which is really important.

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Speaker 1: So everyone always talks about, yeah, you can, you can collaborate.

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Speaker 1: You can bring a lot of people around the table.

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Speaker 1: They're diverse, and but as you were just talking about Alexa,

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Speaker 1: when we all sit and have ideas and we're trying

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Speaker 1: to crack something together, you have to have that like

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Speaker 1: chemistry with the right people. You have to have tension.

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Speaker 1: You have to push on each other's ideas, and that

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Speaker 1: means you've got to figure out you respect to the

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Speaker 1: people at that table and you trust them, and there's

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Speaker 1: this camaraderie and friendship that's really important to get two

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Speaker 1: great ideas and it's making the model work right. I

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Speaker 1: also think one thing really important with as we're just

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Speaker 1: going to kind of talk about this table that we

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Speaker 1: had of everyone, all the work that we put on

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Speaker 1: a pestle, and I think agencies and brands put on

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Speaker 1: a pedestal came from people at that table. It's Jet

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Speaker 1: Blue and Infatuation doing something that's amazing. It's uh, you know,

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Speaker 1: just going back to it, it's Jen from Aways pop

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Speaker 1: up in Paris that she did as a hotel that

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Speaker 1: had a ton of amazing brand partners and served for

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Speaker 1: a need. Those are the types of things everybody wants

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Speaker 1: to figure out how to create because your brand is

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Speaker 1: your experience, right, and it's your product. And I think

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Speaker 1: it's really important to understand that these companies have actually

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Speaker 1: built products right, so they understand the life cycle of

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Speaker 1: what it takes to come up with the marketing but

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Speaker 1: also what it takes to implement and deliver and customer

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Speaker 1: service and brand experience. Bringing that type of mindset to

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Speaker 1: the table to help crack a brief for you or

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Speaker 1: think about a marketing solution is magic because they really

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Speaker 1: understand listening, data, customers, etcetera. Things that to be frank,

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Speaker 1: I think a lot of people on the agency side

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Speaker 1: are craving to have the craving to have access to that,

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Speaker 1: but it's not the role of an agency today. So

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Speaker 1: they're leaving and they're working for DTC brands, they're working

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Speaker 1: inside brands because they crave knowing, like what really happens

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Speaker 1: when you connect the dots between what I'm doing upper

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Speaker 1: funnel all the way through and that education and that

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Speaker 1: role of agencies just hasn't been there, and so we're

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Speaker 1: all looking for different things to fulfill us as creatives

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Speaker 1: or people who came from agencies as well as who

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Speaker 1: we bring in I think to help us crack briefs.

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Speaker 1: I also think so when you guys were talking, one

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Speaker 1: of the things that Laura and I have been really

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Speaker 1: focused on is we want to bring together like minded people.

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Speaker 1: So how do you work with people and team with

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Speaker 1: people and talk to people and get that good out

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Speaker 1: of them? Um, instead of spending time trying to figure

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Speaker 1: out how to avoid a competitor, how to be the

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Speaker 1: best among the pack, that's not what this is about, right.

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Speaker 1: I think it's important to say, Okay, so we you

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Speaker 1: know this article and what we're talking about is bringing

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Speaker 1: amazing people together to think about ideas. So how do

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Speaker 1: you operationalize that? It's important to think about right. So,

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Speaker 1: if you are a lead agency working on business for

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Speaker 1: a client, and you keeping that relationship and you want

433
00:24:16,760 --> 00:24:19,359
Speaker 1: to do this, find you know, open up the door,

434
00:24:19,400 --> 00:24:22,159
Speaker 1: open up slush funds, work on your contract, find ways

435
00:24:22,480 --> 00:24:24,959
Speaker 1: to bring in the right people early on so you

436
00:24:25,000 --> 00:24:28,440
Speaker 1: can have inspiration sessions. Think tanks, look outside of your

437
00:24:28,440 --> 00:24:31,280
Speaker 1: holding company, look too different partners, look to brands, look

438
00:24:31,320 --> 00:24:33,360
Speaker 1: to some of the people on that list, bring them

439
00:24:33,400 --> 00:24:36,080
Speaker 1: in and have them participate with you and make sure

440
00:24:36,119 --> 00:24:38,000
Speaker 1: that that's a part of how your scope is working.

441
00:24:38,200 --> 00:24:42,000
Speaker 1: Or if you're looking to crack a challenge or your

442
00:24:42,080 --> 00:24:44,720
Speaker 1: brand that's just ready to pivot and you need bright

443
00:24:44,760 --> 00:24:47,960
Speaker 1: minds around the table, then potentially it's not about going

444
00:24:48,000 --> 00:24:50,640
Speaker 1: to one place and hiring. Potentially is about getting sort

445
00:24:50,680 --> 00:24:53,560
Speaker 1: of this think tank like model to work for you

446
00:24:53,600 --> 00:24:56,520
Speaker 1: in a new way. Get off site, you know, spend

447
00:24:56,560 --> 00:24:59,040
Speaker 1: a little money to put the brightest minds on your business,

448
00:24:59,040 --> 00:25:01,440
Speaker 1: and amazing things will come from it. And I think

449
00:25:01,440 --> 00:25:05,800
Speaker 1: the crux is always who's orchestrating that. So obviously, yes,

450
00:25:05,920 --> 00:25:07,760
Speaker 1: like that's what we do, but that's what a lot

451
00:25:07,760 --> 00:25:09,840
Speaker 1: of people do. And you need to have that person

452
00:25:10,240 --> 00:25:13,240
Speaker 1: that can get trust from those teams because putting together

453
00:25:13,320 --> 00:25:16,520
Speaker 1: these piecemeal teams it's hard because it's a lot of

454
00:25:16,560 --> 00:25:19,400
Speaker 1: great minds, a lot of type A people, a lot

455
00:25:19,400 --> 00:25:22,720
Speaker 1: of smart thinkers. But you need someone who can figure

456
00:25:22,720 --> 00:25:25,959
Speaker 1: out how to really, like from a hospitality standpoint, almost

457
00:25:25,960 --> 00:25:28,399
Speaker 1: like lead that conversation and bring the people together and

458
00:25:28,480 --> 00:25:32,399
Speaker 1: extract the right things from them. I love you saying hospitality.

459
00:25:32,560 --> 00:25:38,119
Speaker 1: I know it's like hospitality of of ideas, hospitality for talent.

460
00:25:38,160 --> 00:25:43,320
Speaker 1: I mean, fuck, is that the new hr like that's

461
00:25:43,440 --> 00:25:47,280
Speaker 1: I mean, that's such an amazing way of saying it.

462
00:25:47,440 --> 00:25:49,680
Speaker 1: As you're saying that, it was thinking how the chief

463
00:25:49,680 --> 00:25:53,560
Speaker 1: operation officer can really afford a counterpart and a chief

464
00:25:53,640 --> 00:25:57,520
Speaker 1: orchestration officer. Yeah, I'm different that for a while. And

465
00:25:57,760 --> 00:26:01,000
Speaker 1: I think chief orchestration. I mean you think of large

466
00:26:01,040 --> 00:26:03,400
Speaker 1: companies we all work with, they have so many silos

467
00:26:03,440 --> 00:26:06,359
Speaker 1: and sometimes as the consultant, like you know more about

468
00:26:06,359 --> 00:26:09,040
Speaker 1: what's happening and connecting the dots than people who actually

469
00:26:09,040 --> 00:26:12,399
Speaker 1: work there. Making sure, you know, work now needs to

470
00:26:12,440 --> 00:26:15,679
Speaker 1: be so much more connected, less siloed, more you know,

471
00:26:15,840 --> 00:26:20,000
Speaker 1: enterprise focused, and you need people walking around the company

472
00:26:20,040 --> 00:26:23,040
Speaker 1: as secret opts, whether they are you know, right like

473
00:26:23,080 --> 00:26:26,240
Speaker 1: putting the pieces together. That is important. Two of the

474
00:26:26,320 --> 00:26:29,440
Speaker 1: things that um I think in these leaders that you

475
00:26:29,480 --> 00:26:32,840
Speaker 1: see is very prominent in terms of attributes. One is

476
00:26:32,880 --> 00:26:35,560
Speaker 1: that they believe in the brand. I'm not just talking

477
00:26:35,560 --> 00:26:37,440
Speaker 1: about people on the brand side. I'm talking about people

478
00:26:37,440 --> 00:26:39,240
Speaker 1: on the agency side. I'm talking about people on the

479
00:26:39,240 --> 00:26:43,800
Speaker 1: consulting side. They are genuinely passionate about the work that

480
00:26:43,840 --> 00:26:46,320
Speaker 1: they're doing. This is not a job. There's no distinction

481
00:26:46,359 --> 00:26:49,920
Speaker 1: between work and play. This is this isn't fully integrated

482
00:26:49,920 --> 00:26:52,640
Speaker 1: belief system, right. And then the other side is they're

483
00:26:52,680 --> 00:26:56,199
Speaker 1: a practitioner. They're doers in and as much as they

484
00:26:56,200 --> 00:26:59,560
Speaker 1: are leaders. So there's a reason they can get ingrain,

485
00:26:59,720 --> 00:27:02,600
Speaker 1: have conversations and you know, be able to talk to

486
00:27:02,840 --> 00:27:05,240
Speaker 1: others at the table and field ideas is because they're

487
00:27:05,240 --> 00:27:09,280
Speaker 1: not sitting at the top and delegating and taking talking

488
00:27:09,280 --> 00:27:11,800
Speaker 1: points and briefing the they're living and breathing. The thing

489
00:27:12,080 --> 00:27:16,160
Speaker 1: I think they just defined leadership like that is next

490
00:27:16,240 --> 00:27:18,679
Speaker 1: gen leadership and that could be at any age and

491
00:27:18,800 --> 00:27:22,200
Speaker 1: has any look and any face and anything. But it's

492
00:27:22,240 --> 00:27:26,240
Speaker 1: about the people who are not just uh consense who

493
00:27:26,359 --> 00:27:28,679
Speaker 1: can get it done. They're the ones who are actually

494
00:27:28,680 --> 00:27:30,919
Speaker 1: in it doing it as well and leading. Why have

495
00:27:31,040 --> 00:27:36,160
Speaker 1: we made management actually part and get detached from the work,

496
00:27:36,320 --> 00:27:38,479
Speaker 1: which is the biggest problem, And you see it, you

497
00:27:38,520 --> 00:27:41,199
Speaker 1: see it. Actually there's so many leaders who say I

498
00:27:41,320 --> 00:27:44,200
Speaker 1: used to love when I did the work especially and

499
00:27:44,840 --> 00:27:47,359
Speaker 1: why well, why are you doing the fucking work anymore?

500
00:27:47,400 --> 00:27:51,840
Speaker 1: While now I have to manage Peter principal right, totally principle.

501
00:27:51,920 --> 00:27:54,239
Speaker 1: My mom always tells me that I think Laura like

502
00:27:54,400 --> 00:27:57,560
Speaker 1: it's I get called out a lot sometimes where people

503
00:27:57,560 --> 00:27:59,280
Speaker 1: look at me like, are you working for that company? Out?

504
00:27:59,280 --> 00:28:02,160
Speaker 1: Because I say so every time I'm talking about a client,

505
00:28:02,200 --> 00:28:03,560
Speaker 1: I'm working with it. I talked to you, I say

506
00:28:03,560 --> 00:28:06,080
Speaker 1: weak because I'm a part of it. Like, so, what

507
00:28:06,119 --> 00:28:08,200
Speaker 1: was the reaction? I mean, there were tons of comments

508
00:28:08,240 --> 00:28:10,119
Speaker 1: that were pouring in some of your screenshotting last night,

509
00:28:10,160 --> 00:28:13,040
Speaker 1: saying this isn't a new novel concept. For whatever reason,

510
00:28:13,080 --> 00:28:16,200
Speaker 1: this industry just forgot. This isn't about reimagining, it's about

511
00:28:16,200 --> 00:28:19,880
Speaker 1: remembering that that was really really good. Yeah, I mean

512
00:28:20,200 --> 00:28:23,119
Speaker 1: it actually took me back to I've been running this

513
00:28:23,160 --> 00:28:25,520
Speaker 1: coming for five years. This is where I started. When

514
00:28:25,560 --> 00:28:28,239
Speaker 1: you get embedded in companies, your role shifts. I'm a

515
00:28:28,240 --> 00:28:31,280
Speaker 1: fixer right in my life as well as at work,

516
00:28:31,560 --> 00:28:34,000
Speaker 1: so I'm constantly moving in different directions. And for me,

517
00:28:34,040 --> 00:28:36,159
Speaker 1: it was an AHA moment to see all this and

518
00:28:36,200 --> 00:28:38,600
Speaker 1: be like, oh, I'm gonna go back to it like

519
00:28:38,760 --> 00:28:42,360
Speaker 1: in the fall, this is what we're doing. Let's operationalize this,

520
00:28:42,480 --> 00:28:44,520
Speaker 1: let's get moving with this model more and kind of

521
00:28:44,800 --> 00:28:48,800
Speaker 1: continue to prove it out. Um, it's the optimism story.

522
00:28:48,920 --> 00:28:52,040
Speaker 1: It's just the press is constantly talking about doom and

523
00:28:52,080 --> 00:28:55,320
Speaker 1: gloom and what's going with money and everyone's fleeing the industry,

524
00:28:55,360 --> 00:28:57,560
Speaker 1: and it's like, Okay, great, what are who's fixing it?

525
00:28:57,920 --> 00:29:00,280
Speaker 1: What are we doing about it? And I think that

526
00:29:00,280 --> 00:29:02,120
Speaker 1: that was really the rallying cry that a lot of

527
00:29:02,120 --> 00:29:05,360
Speaker 1: people responded to and wanted to feel that energy like

528
00:29:05,480 --> 00:29:09,160
Speaker 1: we're proud, Like we're all work on creative ideas. You know,

529
00:29:09,200 --> 00:29:11,080
Speaker 1: that's a precious thing to get to create, and we're

530
00:29:11,080 --> 00:29:13,400
Speaker 1: proud of the work that we do, and CAN was

531
00:29:13,440 --> 00:29:16,760
Speaker 1: about celebrating it, right, which I I feel like that

532
00:29:17,000 --> 00:29:20,000
Speaker 1: I go to CAN right. I'm not anti awards, I'm

533
00:29:20,040 --> 00:29:22,160
Speaker 1: not anti big agencies or anything like that, Like, I

534
00:29:22,160 --> 00:29:23,960
Speaker 1: feel like we all should celebrate the work. But the

535
00:29:24,000 --> 00:29:27,880
Speaker 1: work is changing and there's there needs to be acknowledgement

536
00:29:27,960 --> 00:29:29,600
Speaker 1: I think for what that is and how we're all

537
00:29:29,640 --> 00:29:32,880
Speaker 1: working together in a positive, optimistic way. It's amazing to

538
00:29:32,920 --> 00:29:37,760
Speaker 1: see how words like creative media and context and culture

539
00:29:38,240 --> 00:29:43,120
Speaker 1: and collaboration over competition have shown up tenfold in my

540
00:29:43,520 --> 00:29:47,960
Speaker 1: Twitter feeds since CAN and if that is the one

541
00:29:48,000 --> 00:29:50,880
Speaker 1: thing I know, collectively, sitting at this table um we

542
00:29:50,960 --> 00:29:54,240
Speaker 1: leave as an impression in the industry. I think our

543
00:29:54,240 --> 00:29:57,000
Speaker 1: work is done, but luckily, I know we'll be back

544
00:29:57,000 --> 00:30:00,520
Speaker 1: in two weeks. So Silens, what would you what would

545
00:30:00,520 --> 00:30:02,400
Speaker 1: you buy? What would you do yourself? We're going to

546
00:30:02,520 --> 00:30:06,200
Speaker 1: make you run through the game again. Kill. I would

547
00:30:06,320 --> 00:30:11,200
Speaker 1: kill the current conference format. I've ended a lot of conferences.

548
00:30:12,040 --> 00:30:17,160
Speaker 1: Come on, people just talking on stage. I want to network,

549
00:30:17,400 --> 00:30:19,479
Speaker 1: I want to collaborate. I want to do what we

550
00:30:19,520 --> 00:30:22,960
Speaker 1: did it can I want that to happen because that's meaningful.

551
00:30:23,440 --> 00:30:26,240
Speaker 1: You couldn't pay to get into the table that Giant

552
00:30:26,320 --> 00:30:29,920
Speaker 1: Spoon and Vice put together, and that was the conference.

553
00:30:29,960 --> 00:30:32,440
Speaker 1: To me, that was the magic, right, Okay, So I

554
00:30:32,560 --> 00:30:36,560
Speaker 1: kill that. Laura's really excited. Buy I have two things

555
00:30:36,600 --> 00:30:38,560
Speaker 1: I would buy? Is that? Okay? Okay? I would buy

556
00:30:38,560 --> 00:30:41,680
Speaker 1: dirty lemon. I'm obsessed with a talk about it. What

557
00:30:41,840 --> 00:30:45,160
Speaker 1: is dirty lemon? It's a really expensive, special kind of

558
00:30:45,200 --> 00:30:49,560
Speaker 1: water that's infused with things like rose and collagen and energy.

559
00:30:49,720 --> 00:30:52,560
Speaker 1: But what's magic about it is the way that you

560
00:30:52,640 --> 00:30:56,000
Speaker 1: buy it, the text messaging platform that they have created.

561
00:30:56,040 --> 00:30:58,040
Speaker 1: So it's the format in which you buy the product.

562
00:30:58,360 --> 00:31:01,520
Speaker 1: And they recently just acquired Dexter from Beta Works, which

563
00:31:01,520 --> 00:31:05,240
Speaker 1: also is like Poncho if you guys, right, So they

564
00:31:05,280 --> 00:31:09,720
Speaker 1: bought that and I think that's again product realizing how

565
00:31:10,000 --> 00:31:13,280
Speaker 1: consumers want to purchase from them, and a lot of

566
00:31:13,320 --> 00:31:15,000
Speaker 1: brands are trying to figure that out. And I would

567
00:31:15,040 --> 00:31:18,960
Speaker 1: buy Dirty Lemon. I would also buy Dojo Mojo. People

568
00:31:18,960 --> 00:31:22,880
Speaker 1: probably don't know that. Yes, it's a way for brands

569
00:31:22,920 --> 00:31:26,840
Speaker 1: to all log in basically to a lot of director

570
00:31:26,840 --> 00:31:30,800
Speaker 1: consumer brands and publishers just strike up partnerships by talking

571
00:31:30,800 --> 00:31:34,720
Speaker 1: to each other and building audience together to do campaigns

572
00:31:34,800 --> 00:31:39,200
Speaker 1: and email development, lists and social platforms together. It's all

573
00:31:39,240 --> 00:31:43,240
Speaker 1: self service for brand partnerships. The guys from Wine Awesomeness

574
00:31:43,280 --> 00:31:46,720
Speaker 1: actually founded it. Who is a millennial wine company who

575
00:31:46,760 --> 00:31:50,080
Speaker 1: realized the power in email marketing and building lists and

576
00:31:50,080 --> 00:31:53,360
Speaker 1: and and partnerships as a new way of marketing. It's awesome.

577
00:31:54,320 --> 00:32:00,120
Speaker 1: What's the next one yourself? Well, I would make the

578
00:32:00,760 --> 00:32:03,360
Speaker 1: everything we're talking about right now happen more and more

579
00:32:03,360 --> 00:32:06,160
Speaker 1: and more. And I'm I have been working on that,

580
00:32:06,280 --> 00:32:08,440
Speaker 1: but I think that we need more of it. I'm

581
00:32:08,480 --> 00:32:10,080
Speaker 1: going to put my mind to it more for the

582
00:32:10,120 --> 00:32:13,880
Speaker 1: rest of the year as well. The Slavy thank you,

583
00:32:14,120 --> 00:32:20,600
Speaker 1: thanks for dropping by. Thanks all right, big thanks to

584
00:32:20,640 --> 00:32:23,440
Speaker 1: our producer thing at killing it in the studio today,

585
00:32:23,680 --> 00:32:26,680
Speaker 1: Matt Turk, Andy Bowers, Jacob Weisberg, all of our friends

586
00:32:26,680 --> 00:32:30,600
Speaker 1: and family, a panoply and Atlantia I seem to enjoyed

587
00:32:30,640 --> 00:32:34,239
Speaker 1: this one of the rous m H. Full Disclosure. Our

588
00:32:34,240 --> 00:32:35,160
Speaker 1: opinions are our own