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Speaker 1: Joe Ronny, you did it man, This shows cracked. That's

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Speaker 1: for you, Joey. And then for Kiss mw we did

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Speaker 1: we did a linen? A linen ninety five?

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Speaker 2: What is this numbers in your podcast? By the way,

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Speaker 2: I'm Joe Cracked the daunk.

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Speaker 1: Or what is your boy? Kiss?

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Speaker 3: Did Joe and Jada show every show legendary, every show

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Speaker 3: iconic power?

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Speaker 1: Were destroying? Ship day lined up? You know what I mean?

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Speaker 1: Dunk Honey saying no, no you go, no, no you go.

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Speaker 3: When you think of today's guests, it's a lot for

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Speaker 3: you to think about it. We think about somebody that

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Speaker 3: took a dream and turned it into a dynasty. Somebody

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Speaker 3: that started working in the sneaker store at thirteen years old,

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Speaker 3: not for fun, not for cloud, because he had a.

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Speaker 1: Vision that nobody else could see.

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Speaker 3: Yet you ever been to Atrium in the back and

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Speaker 3: you know what I'm talking about. Grew up in Queens,

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Speaker 3: learned the game from the ground up, and built one

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Speaker 3: of the most respected brands in the history of fashion

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Speaker 3: and street culture. But talking about a man that dressed rappers, athletes,

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Speaker 3: and royalty, a man that made the New York Knicks

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Speaker 3: fashionaball again, a man that sits at the table with

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Speaker 3: Knight Adida's new bounds Pasachi, and he built his own seat.

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Speaker 3: He isn't just a designer, He's a storyteller. He ain't

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Speaker 3: just a businessman.

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Speaker 1: He's a movement.

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Speaker 3: My brother from another barrel, the founder and CEO Kids Queens,

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Speaker 3: Ronnie Fade.

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Speaker 1: Of course, he's a company by Hooks spokesman.

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Speaker 3: This is the glue of the culture right here in sports, fashion, sneakers, automobiles, electronics, cigars, golf,

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Speaker 3: anything that needs the culture to be connected.

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Speaker 1: Ladies and gentlemen make some noise for my man, Sean

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Speaker 1: back Eye's costume.

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Speaker 2: Let's be clear, Sean Pack's cost is the realer sever

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Speaker 2: but he's the fake Fat Joe.

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Speaker 3: Get it out here with this.

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Speaker 1: This is no cap I be with him. I swear

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Speaker 1: to God. His people that.

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Speaker 3: Dead shiitt you think they talking to They think they're

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Speaker 3: talking to you.

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Speaker 1: He goes right with ye. Too many times corrected, So

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Speaker 1: he just leaves.

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Speaker 4: And too many times have been a part of that.

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Speaker 4: Too many times. Sweet, you see that I'm not lying,

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Speaker 4: you know. Sometimes I feel like he really thinks he's

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Speaker 4: fat Joe.

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Speaker 2: No, he thinks he's got job. I don't hear to

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Speaker 2: tell you some stories.

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Speaker 1: I don't want nobody story, man.

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Speaker 2: That's the problem. Stories out there. There's some stories out

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Speaker 2: you know, back out man. He might have impersonated Fat

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Speaker 2: yoaring a couple of shows and ship. He came out

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Speaker 2: with Russia. I think he came well, you came up

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Speaker 2: with Usher with Usha?

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Speaker 5: Did we did lean back and.

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Speaker 3: He came out with Usher. Didn't lean back in rush.

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Speaker 3: That's the park.

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Speaker 1: Came out with Usher and didn't lean back and rush.

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Speaker 2: No, let me tell you something that boy, Sean Beck

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Speaker 2: cost the man what a legend. One thing I've never

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Speaker 2: been able to understand, right because just like in hip hop,

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Speaker 2: when you're dealing with brands, they want you to be lawyer.

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Speaker 1: Right, actually shop.

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Speaker 2: I was one of the judges and sneaker of the

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Speaker 2: year in Vegas, and I actually picked up the pharral

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Speaker 2: jellyfish and Adidas could not believe that Fat Joe ever

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Speaker 2: said something positive about Adidas.

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Speaker 1: They sent me jellyfish. They couldn't believe they caught Mayor.

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Speaker 2: They was like, my god, he said, there our shoes

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Speaker 2: night because they thought we were so niked.

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Speaker 1: Jordan, how do you get to work.

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Speaker 2: With all these brands, New Balanced, you got Kiff, New Balance, Kiff,

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Speaker 2: Adidas Kiff, Nike Kiff, PF Flyers.

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Speaker 1: Have you made a PF Flyer yet? We haven't done

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Speaker 1: that yet.

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Speaker 2: That's Coach Coach be wearing them ships. They like bro

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Speaker 2: kids elevated Coach Brown.

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Speaker 4: I sent him a pair a while back and he

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Speaker 4: likes some shit. He thinks they fly to be at flyers.

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Speaker 4: You was there at the press conference. But let me

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Speaker 4: ask them, how do you not ruffle feathers? Why Nike's

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Speaker 4: not mad at you? Why New Battance is not mad

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Speaker 4: at you? Why Reebok is not mad at you?

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Speaker 2: When normally historically they're like, oh no, we off this guy.

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Speaker 4: He's working with somebody else. How are you able to

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Speaker 4: work with so many brands? That's a good question. I've

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Speaker 4: been working now in footwear for thirty one years. Next

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Speaker 4: week for my birthday. I started on my birthday in

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Speaker 4: nineteen and look slow to these people. In nineteen ninety

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Speaker 4: five I started. Actually, you know, I don't know if

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Speaker 4: you remember this, but Joe, do you remember the first time.

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Speaker 4: The first time I met you was with Big Pun

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Speaker 4: in the back of the Eighth Street store. You guys

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Speaker 4: both came in together and I was fifteen, so this

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Speaker 4: is fifteen or sixteen. It was either ninety seven or

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Speaker 4: ninety eight, and you both got a pair of the

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Speaker 4: same construction tims. There was actually like this Macto construction

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Speaker 4: that they don't make anymore, and I couldn't find a

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Speaker 4: picture of them. I wanted to actually send you a

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Speaker 4: pick of my of my first memory of meeting you.

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Speaker 4: But anyway, I'll answer your question back then, for the

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Speaker 4: first ten years of my career, I started in the

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Speaker 4: stock room, then worked as a salesperson, then assistant manager,

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Speaker 4: then manager, and around I want to say twenty not

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Speaker 4: twenty two thousand and five, I started buying started buying

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Speaker 4: product for david Z. And I was buying like athletic footwear,

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Speaker 4: trying to transition david Z, which was a primarily boots

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Speaker 4: and shoes. It was brown shoes and boots because remember

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Speaker 4: when Domites, yeah, but red boots and tims, oh yeah,

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Speaker 4: a Solos and Timbulands and Dolomites and Scarpus Trezetta, like

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Speaker 4: all those boots were were running game in New York

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Speaker 4: back then.

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Speaker 1: So like all the kids that were starting to wear Jordan's.

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Speaker 4: The end you know, like late nineties that were wearing

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Speaker 4: boots in the mid nineties and when culture just started

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Speaker 4: shifting towards athletic footwear towards the end of the nineties.

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Speaker 4: And athletic footwear was always a thing, but in New

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Speaker 4: York City specifically, boots and shoes were.

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Speaker 1: A bigger thing.

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Speaker 4: And you remember like the Dominicans would come in, they

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Speaker 4: would buy Durrango's, you remember that, like the Engineer boots

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Speaker 4: and Clarks, Like the Jamaicans were coming and buying Clarks Travel. Yeah,

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Speaker 4: I mean that was a big deal. Japanese were the

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Speaker 4: Japanese were coming in buying Red Wing. So it was

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Speaker 4: it was a big era for boots and I saw

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Speaker 4: that trend changing and then I helped transition david Z

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Speaker 4: into athletic footwear. So a lot of these brands that

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Speaker 4: you speak about, I've been working with them for like,

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Speaker 4: you know, twenty five plus years from when I started

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Speaker 4: buying and then when I opened up Kiss. I left

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Speaker 4: david in twenty ten, but I started working on footwear

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Speaker 4: in seven four David right with a couple of different brands.

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Speaker 4: So when I left david Z, I was already working

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Speaker 4: with a six with New Balance with Vans, with Converse,

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Speaker 4: with Timberland, with Clarks because I already worked with them

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Speaker 4: at david Z working on what we were calling SMUs.

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Speaker 4: There were just like color ups and materials on different

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Speaker 4: products from those brands. So I had those relationships and

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Speaker 4: I wanted to just open a store that would highlight

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Speaker 4: the best product that they had to offer. So, like,

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Speaker 4: the tier of distribution that I'm in is the top

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Speaker 4: tier globally, so I wanted to highlight brands in the

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Speaker 4: best way possible.

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Speaker 1: And I'm very passionate about product, and I think.

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Speaker 4: I met the right people, my counterparts at these brands

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Speaker 4: that are also passionate about product, and we have a

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Speaker 4: like minded goal of making product that doesn't exist currently

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Speaker 4: that can excite people like you and I to understand,

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Speaker 4: you know, quality product and are obsessed about footwear. That's

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Speaker 4: my lifelong obsession, you know. And I love all the

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Speaker 4: brands that I work with. I'm not only like in

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Speaker 4: love with one one brand or the other. You know,

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Speaker 4: when you walk into my office, you've been in my closet,

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Speaker 4: it's like it's I have every I have representation from

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Speaker 4: every brand, and I don't only wear the shit that

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Speaker 4: I make, I wear like products, you know, from the

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Speaker 4: brand aside from the projects.

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Speaker 5: So I can I tell you a second to say,

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Speaker 5: being very humble, I've seen him sort of in that

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Speaker 5: element where he he'll talk with a brand one on

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Speaker 5: one and the way that he dissects that brand and

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Speaker 5: they see that he really knows what he's fucking talking

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Speaker 5: about from inside and out.

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Speaker 1: I've never seen like that before.

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Speaker 5: It's like seeing certain artists go into a booth before

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Speaker 5: and see what they do and then you feel that magic.

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Speaker 5: Like the way he really tells a brand that he

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Speaker 5: knows it from A to Z is not no bullshit.

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Speaker 1: It's crazy. It's crazy.

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Speaker 4: The people that work with these brands that I work

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Speaker 4: with now are like most of them are either younger

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Speaker 4: than me, or you know, they haven't been at the

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Speaker 4: brand long enough to know what I know about the

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Speaker 4: brand themselves, you know. So like I've been, I've been

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Speaker 4: in sneaker culture for so long that you know, a

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Speaker 4: lot of the times were sitting down, I'm explaining to

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Speaker 4: them what got me into the brand in the first place,

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Speaker 4: and those are stories that sometimes they don't even know,

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Speaker 4: you know what I'm saying. Like people at Timberland. Like

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Speaker 4: you know, when you think about all the nicknames that

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Speaker 4: you see with boots, right, and I'm like, you know,

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Speaker 4: like rock yeah, and you know the names like sometimes

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Speaker 4: I have to explain to them, like where the names,

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Speaker 4: how the names came to be, Like drug dealers were

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Speaker 4: eating out of pints on the corner, you know what

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Speaker 4: I'm saying, Like where these names came from. And the

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Speaker 4: dealers that used to shop the store that glorified the brand,

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Speaker 4: those you know, the rappers at that time were trying

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Speaker 4: to dress like the drug dealers, you know what I'm saying. So,

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Speaker 4: like you know, and new balances like thirteen hundreds drug

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Speaker 4: dealers were coming in because they were standing on the corner.

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Speaker 4: They wanted orthopedics. They used to call them orthopedics, you know.

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Speaker 4: So a lot of these stories like they get lost,

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Speaker 4: and especially today you know with commerce, those stories that

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Speaker 4: like they're embedded in me and who I am, you

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Speaker 4: know what I mean, And I'll.

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Speaker 1: Never forget that.

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Speaker 4: So in those days like nineteen ninety six, which I

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Speaker 4: referenced a lot in apparel, you know, that was one

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Speaker 4: of the best year ever for music but also for

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Speaker 4: the culture of being on Eighth Street. You remember what

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Speaker 4: eight Street used to be like. That was like every

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Speaker 4: every weekend if you took your girlfriend down there for

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Speaker 4: some boots. You was like the main fact.

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Speaker 2: Yeah streets you know you Yeah, no fat Beast.

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Speaker 4: That Fat Beast was on sixth Avenue. Sam Goodie was

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Speaker 4: across the across the street. And then you had the

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Speaker 4: hat store right next door to Grace for Pie where

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Speaker 4: people would go and get their tangle or they're fitted,

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Speaker 4: like all the Yankee fitted. And then you had you know,

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Speaker 4: you had a rugged soul on the block. It was

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Speaker 4: the first Flight Club. Yeah that was that was later.

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Speaker 1: I'm talking about way later, but it's still is an

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Speaker 1: honorable mention.

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Speaker 4: And Deman he used to work with David z ironically

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Speaker 4: the guy who started flight Boar, you know, and then

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Speaker 4: he went and then he ran a life you know,

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Speaker 4: Rivington Club, and then from there he went and opened

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Speaker 4: up Flight Club. Really really smart guy and love what

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Speaker 4: he brought. But he started the whole resource shit in

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Speaker 4: the States. It's like pre stock X and all that.

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Speaker 2: You already know when it's a real moment, you need

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Speaker 2: a real bottle. That's why we rocked with eighteen hundred tequila.

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Speaker 1: Y'all heard me.

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Speaker 2: These people were making tequila for eleven generations.

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Speaker 1: That's right, eleven.

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Speaker 2: That's a legacy, that's og status, Oh Jake. They were

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Speaker 2: the first to introduce and Najo set the standard before

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Speaker 2: most of these brands even existed, and you could taste

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Speaker 2: the difference for real.

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Speaker 3: The eighteen hundred crystallino in Reprisado was what we've been

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Speaker 3: on lately. Move elevate, no burn, no rough edges, just

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Speaker 3: supremeium pour that speaks for itself. You know, when it's

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Speaker 3: something that's just built right, that's what this is.

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Speaker 1: Real talk, that's just what it is.

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Speaker 2: It's always around for the best nights, the winds, the

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Speaker 2: celebrations that remember that night's story.

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Speaker 3: Whether you're keeping it low key with the crew or

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Speaker 3: you're pulling up to a big event, eighteen hundred fits

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Speaker 3: every second. It ain't trying too hard. It's just that

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Speaker 3: eighteen hundred tequila, real legacy, real smooth.

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Speaker 4: That's the move, true, true true what everything I work

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Speaker 4: on and every time I work on a show, I'm

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Speaker 4: just trying to transfer over that feeling that I had

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Speaker 4: for product pre internet era. So like when people were

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Speaker 4: coming into the store, they'd be interested in, you know,

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Speaker 4: hiking boots for example. They'll be like, all right, I'm

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Speaker 4: looking for this or that. You show him the wall,

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Speaker 4: and that person would try on six different brands and literally,

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Speaker 4: you know he's looking in the mirror, he's walking around.

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Speaker 4: That doesn't happen today, And and they'll pick their favorite

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Speaker 4: product for their you know, sense of individuality. And today

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Speaker 4: it's like they're already hunting for what they know they

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Speaker 4: want or they've seen it, and they're doing the me

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Speaker 4: too game more than they're not. But you know those

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Speaker 4: days like I'm trying to get people to feel for

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Speaker 4: product what I have always felt for product. You know,

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Speaker 4: That's that's my goal and working on anything, and I

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Speaker 4: think the brands know that.

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Speaker 2: You want to know what's crazy is everybody on this

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Speaker 2: couch right now is addicted to fashion. And sometimes it's

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Speaker 2: weird to me because you figure, like you gotta drink water,

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Speaker 2: you gotta eat, you gotta breathe to be alive. And

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Speaker 2: when I go shopping, cause I go shopping, I got

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Speaker 2: a style A shout out to t leve Terrell and

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Speaker 2: I love them, but I do a lot of my

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Speaker 2: shop and myself and when I go shop and I

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Speaker 2: see Asian people, I see all kinds of people. Like

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Speaker 2: I just did Chrome Hart in Vegas. It was a

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Speaker 2: lot of ages and I look at them and I said, man, like,

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Speaker 2: everybody just loves fashion and being fly.

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Speaker 1: Like, has anybody ever dissected that?

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Speaker 2: Like, you know, yeah, you're an alcoholic, You're a gambler,

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Speaker 2: you're you're you're like, what the fuck is actually a problem?

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Speaker 1: Right? Like fashion?

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Speaker 4: I mean in your world, you know, like in the

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Speaker 4: hip hop world, fashion could be a driver for why

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Speaker 4: people do what they do for you know, for rappers

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Speaker 4: to do what they do. You know, it's like that

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Speaker 4: that goes hand in hand. I mean I've never seen I.

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Speaker 2: Used to hustle and rob people to buy sneakersn't gear,

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Speaker 2: Like I really dead ass would sit on my corners,

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Speaker 2: risking my life so I could go to We had

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Speaker 2: a store called Himis. You don't know about Hindi times.

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Speaker 2: Jimis was in Prospect Avenue Heimis. That's even before ju

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Speaker 2: Man by Fin and then jew Man came. But you

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Speaker 2: know the story about you man in the Bronx and

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Speaker 2: all the hoes you yes, I do and so uh

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Speaker 2: you know his uncle that is right, which people don't

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Speaker 2: know that though Simon and his father was named Melvin.

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Speaker 2: I want to both they them. Uh, they taught us,

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Speaker 2: you know when you you know, we own clothing stores

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Speaker 2: our whole life too, you know we we learned from thember.

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Speaker 2: So Melvin would come to my store maybe three years

296
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Speaker 2: ago when he was still alive and curse us out.

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Speaker 2: And you know, Simon and Melvin cursed us out. What

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Speaker 2: was the grandmother's name. We was at rod Rose Roll, remember, yeah.

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Speaker 1: But Rose had the fucking Holocaust numbers. Oh that's right.

300
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Speaker 2: So you couldn't. You couldn't. You couldn't be a black Spanish.

301
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Speaker 2: She used to sit up on the on the with

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Speaker 2: all the money. Number Jack Jackson, you try to be

303
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Speaker 2: black a Spanish talk shipped to that. I you you

304
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Speaker 2: sugar enough like she wasn't plam she was she'll be

305
00:16:59,720 --> 00:17:03,320
Speaker 2: up there with a vest of money every But they

306
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Speaker 2: taught us so in that fashion, they would come to

307
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Speaker 2: my store like Melvin was at my store maybe, Uh,

308
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Speaker 2: three summers are gonna curse us out front of everybody's

309
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Speaker 2: fat motherfucking shit. I don't show ye everything you know slow,

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Speaker 2: you ain't shit. Just when then I taught you how

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Speaker 2: to fall of fucking pants. I just like and we

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Speaker 2: loved it, you know what I'm saying. They would come

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Speaker 2: and scream on us, and we'd be like I you know.

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Speaker 4: Those that era raised me. That era of retail raised me.

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Speaker 4: You know, like you remember Active and Transit and like all

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Speaker 4: those different shops, Like that was the era where they,

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Speaker 4: you know, they squeezed the juice out of the consumer,

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Speaker 4: you know what I mean, like and not give back

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Speaker 4: as much as they could in terms of a space,

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Speaker 4: you know, Like so now you know what do you

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Speaker 4: mean by that? So when I build, for example, like

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Speaker 4: a store, Yeah, when I build my store or a space,

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Speaker 4: I'm saying I'm building at like thirteen hundred and fourteen

324
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Speaker 4: hundred of foot that's like on par with some of

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Speaker 4: the luxury spaces, or even more than some of the

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Speaker 4: luxury space.

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Speaker 1: To argue with them, used to be no water dripping

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Speaker 1: on the clothes, I mean, ain't it ain't broke? No

329
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Speaker 1: you making it when you designing something, what you got

330
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Speaker 1: in mind?

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Speaker 4: What do I think about when I'm working on props

332
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Speaker 4: on space, Like, when I'm working on a space, you

333
00:18:25,320 --> 00:18:27,199
Speaker 4: got some of the most it depends on on this

334
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Speaker 4: on the city so like the way that we're different

335
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Speaker 4: from a lot of other brands is that they have

336
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Speaker 4: a cookie cutter identity. So like you walk into name

337
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Speaker 4: a brand, James Purce, anywhere you walk into James Purse,

338
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Speaker 4: it's the same exact identity, you know what I mean,

339
00:18:43,840 --> 00:18:45,439
Speaker 4: it looks the same no matter which city you go

340
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Speaker 4: for franchise. So for us, for us, it's a lot

341
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Speaker 4: different from that because every city we go to, like

342
00:18:50,560 --> 00:18:53,280
Speaker 4: the mood board becomes the city and then all the

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00:18:53,320 --> 00:18:56,520
Speaker 4: materials and the colors and the palette become like complimentary

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Speaker 4: to the city that we entered.

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Speaker 2: I was so proud of you when I was in

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Speaker 2: Paris and that's the kids store in Paris, I was like,

347
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Speaker 2: I was like, damn, my boy, Ronnie, here fucking parish.

348
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Speaker 4: Parish And that story is really that story is thriving,

349
00:19:10,160 --> 00:19:13,879
Speaker 4: you know, and it's it's it's important to give you know,

350
00:19:14,280 --> 00:19:17,760
Speaker 4: that that experience to the consumer or to the fan

351
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Speaker 4: of the brand. It is so important for that person

352
00:19:19,840 --> 00:19:24,160
Speaker 4: to come in and not have to worry about just product.

353
00:19:24,400 --> 00:19:26,360
Speaker 4: It's it's like it's a vibe that we want to give,

354
00:19:26,400 --> 00:19:28,119
Speaker 4: you know. That's why Kith's Treats is in there or

355
00:19:28,119 --> 00:19:31,639
Speaker 4: in Sidel's in Paris, for example. Or Ronnie's, which is

356
00:19:31,680 --> 00:19:34,200
Speaker 4: that gourmet sandwich bar now that we have in l

357
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Speaker 4: a Crack.

358
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Speaker 1: It's great sandwiches, bang it. You know, I go to

359
00:19:38,000 --> 00:19:40,320
Speaker 1: Dayton now is out there in my Jewish DELI ya.

360
00:19:41,160 --> 00:19:48,960
Speaker 4: We're gonna come see you next. Ye I haven't a

361
00:19:49,480 --> 00:19:54,360
Speaker 4: wago of Strami sandwich. Australian Strami sandwich called the wagu

362
00:19:54,400 --> 00:19:56,080
Speaker 4: Pronto called Ronnie's Pronto.

363
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Speaker 1: It's the best sandwich I've ever I think, I know

364
00:19:58,480 --> 00:20:02,040
Speaker 1: you do do good? Is that my screams? My ice

365
00:20:02,080 --> 00:20:05,359
Speaker 1: cream is fucking entice you when you come in, you

366
00:20:05,400 --> 00:20:05,760
Speaker 1: know you go.

367
00:20:06,000 --> 00:20:09,520
Speaker 3: I'm like yesterday I was in Williamsburg, the ice crean

368
00:20:09,640 --> 00:20:11,480
Speaker 3: guy him at the kiss.

369
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Speaker 1: I know today.

370
00:20:15,520 --> 00:20:22,080
Speaker 3: Washing you get be ance, Yeah, yeah, they got I

371
00:20:22,160 --> 00:20:23,560
Speaker 3: got it without Thery.

372
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Speaker 1: You know, I don't want to be rude.

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Speaker 2: I know ship interview, but we didn't really uh uh

374
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Speaker 2: introduced bes bike and I gave him yeah, but we

375
00:20:36,119 --> 00:20:40,960
Speaker 2: never said we never said like Beckuy's is also like Briannie.

376
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Speaker 2: I grew up with Beuys with Becky's paid these dudes

377
00:20:43,440 --> 00:20:46,720
Speaker 2: and he really really worked hard and he's successful.

378
00:20:46,880 --> 00:20:50,280
Speaker 1: But he earned from the bottom. No no, no, no

379
00:20:50,400 --> 00:20:50,600
Speaker 1: no no.

380
00:20:51,000 --> 00:20:53,159
Speaker 2: He did everything like you reach out this and that

381
00:20:53,320 --> 00:20:56,639
Speaker 2: in the music business, and he made a lot of artists.

382
00:20:56,680 --> 00:20:59,639
Speaker 2: Did you tell the people who are some of the

383
00:20:59,760 --> 00:21:03,160
Speaker 2: artist that you broke their music, meaning they were trying

384
00:21:03,200 --> 00:21:05,240
Speaker 2: to be stars and you took their music?

385
00:21:05,320 --> 00:21:11,760
Speaker 5: And I mean game number one on Earth, Brihanna, justin Bieber.

386
00:21:12,400 --> 00:21:16,760
Speaker 5: You know Rick Ross, Young Jeezy work closely with jay

387
00:21:16,840 --> 00:21:19,920
Speaker 5: Z for a long time. Callen's original albums were all

388
00:21:20,359 --> 00:21:22,399
Speaker 5: through Deaf Jam Neo.

389
00:21:23,160 --> 00:21:24,199
Speaker 1: The list goes on and on.

390
00:21:25,840 --> 00:21:31,080
Speaker 2: Jay to Kiss Fabulous you know, yea, then they could

391
00:21:31,119 --> 00:21:33,960
Speaker 2: have used a couple more spins these guys right hit yep.

392
00:21:34,480 --> 00:21:37,920
Speaker 5: Now if we were thinking about kissing you guys that

393
00:21:38,480 --> 00:21:40,760
Speaker 5: the spins are good. Right. But that's something I worked

394
00:21:40,800 --> 00:21:42,480
Speaker 5: on with radio promotion for a long time, and me

395
00:21:42,520 --> 00:21:44,600
Speaker 5: and Rodney we became close like that about the music,

396
00:21:44,680 --> 00:21:47,800
Speaker 5: but it's about longeitivity with culture and how you stay relevant,

397
00:21:48,040 --> 00:21:50,760
Speaker 5: how you reinvent yourself over and over to be able

398
00:21:50,760 --> 00:21:51,200
Speaker 5: to say.

399
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Speaker 2: Visit Jehovah with this program that let me tell you something,

400
00:21:54,640 --> 00:22:00,320
Speaker 2: Ronnie Killer, now hold up, hold up. I was a

401
00:22:00,440 --> 00:22:04,160
Speaker 2: promotions man that never got to acknowledge as a promotion.

402
00:22:05,000 --> 00:22:10,119
Speaker 2: I wipe the boy me promo told me every station

403
00:22:10,320 --> 00:22:12,560
Speaker 2: when I left, play that ship one hundred, like I

404
00:22:12,760 --> 00:22:15,399
Speaker 2: was going to the Jahovah with this with the cross

405
00:22:15,480 --> 00:22:15,840
Speaker 2: they had.

406
00:22:16,320 --> 00:22:18,520
Speaker 1: I think it was I think to give you a

407
00:22:18,640 --> 00:22:23,200
Speaker 1: job the promotion. Dude, I walk in with the cross.

408
00:22:23,520 --> 00:22:27,680
Speaker 2: My brother Yo, I was walking to Yo, Bro, I

409
00:22:27,960 --> 00:22:29,800
Speaker 2: was brutalizing, why do.

410
00:22:29,800 --> 00:22:34,520
Speaker 1: You think that, Joe back, Yo, I don't want to go.

411
00:22:34,880 --> 00:22:39,800
Speaker 2: I was sco I've been in the radio stations that

412
00:22:39,920 --> 00:22:41,360
Speaker 2: were Burns.

413
00:22:41,800 --> 00:22:44,680
Speaker 1: Shotton, Nouga. I didn't give it and I did it

414
00:22:44,880 --> 00:22:49,240
Speaker 1: thirty times, like I kept going Joel knew you know.

415
00:22:49,359 --> 00:22:52,359
Speaker 2: I like, Bro, I'm like, really, I put it in

416
00:22:52,400 --> 00:22:56,360
Speaker 2: the dudes, but Becky, you really made a uh well help.

417
00:22:56,359 --> 00:22:57,280
Speaker 1: Well I learned. I learned.

418
00:22:57,320 --> 00:22:59,479
Speaker 5: I'm not gonna lie. When the first companies I ever

419
00:22:59,600 --> 00:23:02,280
Speaker 5: worked for, the taught me about how important radio was.

420
00:23:02,320 --> 00:23:05,200
Speaker 5: At Arista, right, were's in that big fight with outcasts

421
00:23:05,240 --> 00:23:07,359
Speaker 5: and jay Z. That shit was serious when you was

422
00:23:07,400 --> 00:23:10,040
Speaker 5: calling motherfuckers at the night time to get those extra

423
00:23:10,119 --> 00:23:11,480
Speaker 5: spinds to go number one.

424
00:23:11,480 --> 00:23:14,200
Speaker 1: Like, oh yeah, it's like a fight. It's a fight.

425
00:23:14,320 --> 00:23:16,960
Speaker 2: It's like everybody's fighting, and then you got somebody on

426
00:23:17,080 --> 00:23:19,240
Speaker 2: your ass, and somebody came out with a record, and

427
00:23:19,359 --> 00:23:21,119
Speaker 2: everybody's trying to go for number one.

428
00:23:21,440 --> 00:23:23,480
Speaker 5: And it's segregated. There's three A lot of people don't

429
00:23:23,520 --> 00:23:27,840
Speaker 5: know that record industry is segregated. There's there's urban music department,

430
00:23:28,160 --> 00:23:30,600
Speaker 5: and there's a crossover music department, and then there's the

431
00:23:30,680 --> 00:23:31,639
Speaker 5: pop music department.

432
00:23:31,680 --> 00:23:36,080
Speaker 4: Okay, so he has a national Treasure every year, the

433
00:23:36,320 --> 00:23:37,720
Speaker 4: stories a year for years.

434
00:23:38,000 --> 00:23:39,800
Speaker 1: Let me tell you something. Let me tell your treasure

435
00:23:40,240 --> 00:23:42,040
Speaker 1: to all the body was out there.

436
00:23:42,040 --> 00:23:46,080
Speaker 2: If you think that's segregated, try being Latino trying to

437
00:23:46,119 --> 00:23:48,639
Speaker 2: get played in fucking Alabama, doll that.

438
00:23:49,280 --> 00:23:50,480
Speaker 1: I remember, I came on the.

439
00:23:50,560 --> 00:23:53,520
Speaker 2: Phone big Pump passed and I wanted to put out

440
00:23:53,920 --> 00:23:57,040
Speaker 2: one hundred percent and so where everybody here grew up

441
00:23:57,080 --> 00:23:59,200
Speaker 2: in Puerto Ricans all day. So but when you go

442
00:23:59,320 --> 00:24:01,800
Speaker 2: to fucking a new Gan, all that they never seen

443
00:24:01,840 --> 00:24:05,800
Speaker 2: a Puerto Rican, say like what you singing this? And

444
00:24:05,880 --> 00:24:09,920
Speaker 2: I'm like, yo, we gonna put that's the Porto Rican

445
00:24:10,119 --> 00:24:13,680
Speaker 2: national anthwer. The Puerto Ricans don't know. I lost my

446
00:24:13,920 --> 00:24:24,720
Speaker 2: ans hole on that, like knowing two there we go. Boy,

447
00:24:24,800 --> 00:24:29,320
Speaker 2: he was Latino for your enjoyment. You sacri fight for

448
00:24:29,480 --> 00:24:33,000
Speaker 2: your enjoying enjoyment. Just no, I might have lost two

449
00:24:33,119 --> 00:24:38,600
Speaker 2: million dollars knowing going like like I'm on the radio course.

450
00:24:38,640 --> 00:24:41,920
Speaker 2: Steve Rifkin is like, Yo, don't say nothing, Joe, ain't

451
00:24:41,960 --> 00:24:46,000
Speaker 2: no fucking Puerto Ricans here. This I'm hearing only sit

452
00:24:46,160 --> 00:24:49,000
Speaker 2: on the court. And then we ain't playing that ship.

453
00:24:49,600 --> 00:24:51,840
Speaker 2: This this that we ain't never met a Puerto Rican.

454
00:24:51,920 --> 00:24:53,840
Speaker 2: Then I like, what's the girl with the fat ass?

455
00:24:54,280 --> 00:24:57,359
Speaker 2: Oh j Long, that's the only one we ever seen, Yo,

456
00:24:57,480 --> 00:25:01,080
Speaker 2: my man. I was going into We're taking the l

457
00:25:01,359 --> 00:25:06,200
Speaker 2: for the Latino culture, knowing I'm gonna lose two million dollars.

458
00:25:06,320 --> 00:25:09,159
Speaker 2: But I did this shit right and it broke, it

459
00:25:09,280 --> 00:25:12,520
Speaker 2: broke ice. But what's the crazy now? Now you can't

460
00:25:12,560 --> 00:25:15,240
Speaker 2: even say the craziest shit. I mean, I think I

461
00:25:15,320 --> 00:25:17,679
Speaker 2: got the seven year statue of limitation. I've been out

462
00:25:17,680 --> 00:25:19,359
Speaker 2: of the I've been a certain you can say, let

463
00:25:19,400 --> 00:25:21,800
Speaker 2: me go take a sky ride. I gotta I gotta

464
00:25:21,880 --> 00:25:23,480
Speaker 2: take an old man picture.

465
00:25:24,720 --> 00:25:25,040
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00:27:00,400 --> 00:27:02,760
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498
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499
00:27:13,760 --> 00:27:16,840
Speaker 2: That guy knows me since we fourteen, and then when

500
00:27:16,880 --> 00:27:20,440
Speaker 2: I first did this show, he obviously didn't know what

501
00:27:20,560 --> 00:27:24,320
Speaker 2: to expect, and we're going viral Obama cap.

502
00:27:24,400 --> 00:27:27,880
Speaker 1: You that fucking know what this? Nobody know what to expect.

503
00:27:27,960 --> 00:27:31,640
Speaker 1: Don't sit there, lot of the people because we really knew.

504
00:27:31,680 --> 00:27:34,119
Speaker 7: I said, we see long. No, I thought you just

505
00:27:34,200 --> 00:27:37,159
Speaker 7: said you're about the head draft. May I say something?

506
00:27:38,400 --> 00:27:40,840
Speaker 7: I knew I was gonna tell some stories. I knew

507
00:27:40,920 --> 00:27:43,720
Speaker 7: that we okay, all right, so listen.

508
00:27:44,240 --> 00:27:47,119
Speaker 2: He didn't know what he was gonna land with me, no,

509
00:27:47,480 --> 00:27:51,920
Speaker 2: but with me telling these stories, I knew a lot

510
00:27:52,000 --> 00:27:54,600
Speaker 2: of these stories sound on'rageous And if you ain't there,

511
00:27:54,680 --> 00:27:55,440
Speaker 2: you don't believe it.

512
00:27:55,920 --> 00:27:58,200
Speaker 1: I got a phone call while they started calling me

513
00:27:58,280 --> 00:28:00,159
Speaker 1: the cap king. I'm a lie here.

514
00:28:00,240 --> 00:28:03,480
Speaker 2: I'm they making memes and your man beck I sent

515
00:28:03,560 --> 00:28:06,040
Speaker 2: me up and say, hey, you're doing what you gotta do.

516
00:28:06,680 --> 00:28:12,160
Speaker 1: Oh sh that's the witness talent. Do what I was doing.

517
00:28:12,720 --> 00:28:16,080
Speaker 2: I was turning the picture, touching the third.

518
00:28:15,920 --> 00:28:19,800
Speaker 1: Oh, y'all, don't like Lizzie Goods. He's on the rocks, nigga,

519
00:28:20,560 --> 00:28:21,399
Speaker 1: let's go on the.

520
00:28:23,200 --> 00:28:26,240
Speaker 2: He's on the rocks full of shit.

521
00:28:26,560 --> 00:28:26,879
Speaker 8: Listen.

522
00:28:26,920 --> 00:28:31,199
Speaker 2: He's only guy in America streepid force. Yo, you got

523
00:28:31,320 --> 00:28:34,200
Speaker 2: a bullshit to get your artist record on radio. I'm

524
00:28:34,240 --> 00:28:36,480
Speaker 2: trying to tell you. He knew what I was doing.

525
00:28:36,840 --> 00:28:37,359
Speaker 1: He called me.

526
00:28:37,400 --> 00:28:40,960
Speaker 2: He said, you're doing what you gotta do. Keep coming, baby,

527
00:28:41,000 --> 00:28:44,520
Speaker 2: You're on fire, baby doing it. He understood what was

528
00:28:44,600 --> 00:28:44,960
Speaker 2: going on.

529
00:28:45,160 --> 00:28:47,280
Speaker 1: We had to you know, you gotta rate that.

530
00:28:47,600 --> 00:28:51,040
Speaker 5: You should have one needed Listen. I had to warn myself.

531
00:28:51,160 --> 00:28:53,200
Speaker 5: And I'm gonna tell you how this is the truth.

532
00:28:53,360 --> 00:28:55,680
Speaker 5: About ten years ago. We were in the city out

533
00:28:55,720 --> 00:28:58,680
Speaker 5: at the restaurant, one of Jimmy's outdoor restaurant, and there's

534
00:28:58,680 --> 00:29:01,120
Speaker 5: a group of guys that drove grew up with. I

535
00:29:01,160 --> 00:29:02,640
Speaker 5: don't know if I can say they name, but they

536
00:29:02,880 --> 00:29:05,440
Speaker 5: all because they didn't rat on each other. They didn't

537
00:29:05,480 --> 00:29:07,560
Speaker 5: go to jail for a long time. And the head

538
00:29:07,640 --> 00:29:09,720
Speaker 5: guy's a friend of us. So Joe's out there doing

539
00:29:09,800 --> 00:29:12,360
Speaker 5: him just like he's here. We're outside. He's doing this

540
00:29:12,400 --> 00:29:14,520
Speaker 5: ship on the table. So I actually, man, guy, yo,

541
00:29:14,600 --> 00:29:16,880
Speaker 5: tell me the truth. Man when he was younger, was

542
00:29:16,920 --> 00:29:18,520
Speaker 5: he doing all this ship? He looks me in my

543
00:29:18,600 --> 00:29:21,640
Speaker 5: eyes and he goes, peca, he's not lying. Did he

544
00:29:21,760 --> 00:29:24,400
Speaker 5: exaggerated a little bit as time went on, but he said,

545
00:29:24,440 --> 00:29:26,800
Speaker 5: the fucking guy don't lie. And this guy was the

546
00:29:26,920 --> 00:29:31,200
Speaker 5: top guy that thirty of his friends. King p didn't

547
00:29:31,200 --> 00:29:32,880
Speaker 5: go to jail because nobody riding.

548
00:29:33,000 --> 00:29:35,400
Speaker 2: I get uncomfortable. I was like Shart telling this story

549
00:29:35,560 --> 00:29:41,000
Speaker 2: the truth. Joe used to not me, Yo this.

550
00:29:43,040 --> 00:29:56,240
Speaker 1: You remember the time. Let's stop, but you knew what

551
00:29:56,400 --> 00:29:58,040
Speaker 1: time it was. You hit me up the set. But

552
00:29:58,360 --> 00:30:00,720
Speaker 1: let me ask you something is lot of women in

553
00:30:00,800 --> 00:30:02,600
Speaker 1: here behind the scenes. I don't want to stay it.

554
00:30:02,720 --> 00:30:07,160
Speaker 2: But oh, they was all type of ship you had

555
00:30:07,200 --> 00:30:09,320
Speaker 2: to do to get records played right. He was like

556
00:30:09,480 --> 00:30:13,440
Speaker 2: horny programmed. They want to go to the strip club,

557
00:30:14,560 --> 00:30:15,160
Speaker 2: no bueno.

558
00:30:15,920 --> 00:30:19,000
Speaker 1: Yeah, that was part of the thing. Many heavy head

559
00:30:19,080 --> 00:30:19,720
Speaker 1: record but you.

560
00:30:19,760 --> 00:30:22,160
Speaker 2: Gotta do it, you know, if you gotta warning program that.

561
00:30:22,240 --> 00:30:25,600
Speaker 1: Record got take to the Strip Club and get him

562
00:30:25,640 --> 00:30:27,760
Speaker 1: a dance. Huh all that I have to bring the

563
00:30:27,920 --> 00:30:30,040
Speaker 1: DJs and get him. Let me tell you how good

564
00:30:30,080 --> 00:30:30,400
Speaker 1: we will.

565
00:30:31,240 --> 00:30:34,360
Speaker 5: We took programs not only the Magic City in Atlanta

566
00:30:34,520 --> 00:30:38,560
Speaker 5: and ran that bitch upside down. We took the CFO

567
00:30:39,400 --> 00:30:42,400
Speaker 5: of our company to the Strip club, so he saw

568
00:30:42,480 --> 00:30:44,920
Speaker 5: when we brought back the receipts what was going on.

569
00:30:45,400 --> 00:30:49,960
Speaker 1: Oh okay, we never had a club. Motherfucker there.

570
00:30:50,040 --> 00:30:53,160
Speaker 5: He said, his name is Joe Barrino. Tell you the

571
00:30:53,280 --> 00:30:56,000
Speaker 5: best time of his life. I'm gonna tell the names.

572
00:30:56,040 --> 00:30:57,880
Speaker 5: I'm gonna tell the name. Let me tell you something.

573
00:30:58,320 --> 00:30:59,640
Speaker 5: I haven't been outside.

574
00:31:00,200 --> 00:31:03,800
Speaker 1: I've been. I've been just COVID. I've been home.

575
00:31:04,160 --> 00:31:06,160
Speaker 2: You see me doing my graffiti, you pull up on

576
00:31:06,280 --> 00:31:08,160
Speaker 2: me to do my I swear to God out that

577
00:31:08,360 --> 00:31:12,040
Speaker 2: Torell was in Atlanta the other day and he showed

578
00:31:12,080 --> 00:31:15,440
Speaker 2: me a video of chicks on top. I forgot they

579
00:31:15,560 --> 00:31:18,520
Speaker 2: do that there on top of the ceiling, shaking the

580
00:31:18,680 --> 00:31:19,680
Speaker 2: ass back, flipping.

581
00:31:19,720 --> 00:31:21,400
Speaker 1: I'm like, what the fucking cat.

582
00:31:21,480 --> 00:31:24,360
Speaker 2: Well they still do that? He said, Yo, this ship

583
00:31:24,520 --> 00:31:28,480
Speaker 2: was crazy. I said, what the fuck this Magic City?

584
00:31:28,640 --> 00:31:30,360
Speaker 2: And certain people have back.

585
00:31:30,600 --> 00:31:34,320
Speaker 5: Entrances like you go up to your ship, Young Jez,

586
00:31:34,480 --> 00:31:38,440
Speaker 5: Young Jeez really had Magic City on smack BMF and

587
00:31:38,640 --> 00:31:41,200
Speaker 5: you yeah, they like when I threw that era like

588
00:31:41,640 --> 00:31:43,920
Speaker 5: I've never seen people hold like one hundred thousand and

589
00:31:44,040 --> 00:31:48,880
Speaker 5: ones like big phones, like wrapping celepate walking around sounds crazy.

590
00:31:49,160 --> 00:31:50,880
Speaker 5: I wish me and Ronnie hung out a lot more

591
00:31:50,960 --> 00:31:54,160
Speaker 5: back there. Let me tell you something, Ronnie. Them guys

592
00:31:54,280 --> 00:31:57,880
Speaker 5: one day, one day they threw a birthday part. They

593
00:31:58,080 --> 00:31:59,800
Speaker 5: was meet his birthday party, Nigga.

594
00:31:59,800 --> 00:32:03,840
Speaker 2: They hung tigers from the ceiling, tigers in a cage

595
00:32:03,960 --> 00:32:05,360
Speaker 2: with the tigers.

596
00:32:05,600 --> 00:32:06,640
Speaker 1: Like the shit they were doing.

597
00:32:07,000 --> 00:32:09,280
Speaker 2: Let me tell you, I tell them, and there's no disrespect.

598
00:32:09,480 --> 00:32:11,680
Speaker 2: I do not believe big Meat you ever snitched in

599
00:32:11,760 --> 00:32:12,240
Speaker 2: my life.

600
00:32:12,800 --> 00:32:15,040
Speaker 1: I do not believe it. But when I tell you,

601
00:32:15,160 --> 00:32:19,440
Speaker 1: I thought they was the FEDS man. They was doing shit. Nobody.

602
00:32:19,880 --> 00:32:24,960
Speaker 2: They pulling up on Monday, all black cars, Fandoms, roads, Royce,

603
00:32:25,120 --> 00:32:28,280
Speaker 2: drop top porsches, this, this that.

604
00:32:28,480 --> 00:32:30,400
Speaker 1: Then they coming on Tuesday.

605
00:32:30,280 --> 00:32:35,160
Speaker 9: All sky blue cars, Porsches, Lamborghinis, trups, this, this, that

606
00:32:35,480 --> 00:32:40,080
Speaker 9: color iss On Wednesday, money green wits like, I'm like, Yo,

607
00:32:40,280 --> 00:32:41,960
Speaker 9: are these guys the Feds?

608
00:32:42,680 --> 00:32:46,120
Speaker 1: Are they trying that you go to Atlanta? Well, the BMF,

609
00:32:46,280 --> 00:32:49,840
Speaker 1: big ass fucking you was all in that shit. I

610
00:32:49,960 --> 00:32:50,280
Speaker 1: was in it.

611
00:32:50,600 --> 00:32:53,280
Speaker 5: I was in it because I think the craziest big

612
00:32:53,400 --> 00:32:56,720
Speaker 5: meat thing was when we had finally gotten Young Jeezy's

613
00:32:56,760 --> 00:32:59,400
Speaker 5: record on Hot one O seven nine Atlanta. I don't

614
00:32:59,400 --> 00:33:01,640
Speaker 5: know if you remember, but Hot one O seven nine

615
00:33:01,800 --> 00:33:03,920
Speaker 5: was a programming by the name Jerry Smoking Be.

616
00:33:04,040 --> 00:33:06,640
Speaker 1: He was a cooler guy. He's the man. Was that

617
00:33:06,760 --> 00:33:09,960
Speaker 1: the guy you was conning with the Yankee? Uh No,

618
00:33:10,160 --> 00:33:13,640
Speaker 1: that's the other guy with the with the autograph so

619
00:33:13,840 --> 00:33:14,400
Speaker 1: full of ship?

620
00:33:14,760 --> 00:33:18,120
Speaker 2: The guy was a Yankee fan mine and the motherfucker

621
00:33:18,160 --> 00:33:20,040
Speaker 2: you going to the office and be like your guy beck,

622
00:33:20,160 --> 00:33:20,920
Speaker 2: I just got.

623
00:33:22,360 --> 00:33:28,240
Speaker 1: Motherfucking I said, I know some Yankees. To man, you

624
00:33:28,280 --> 00:33:30,360
Speaker 1: had the fake join I called, I called O g

625
00:33:30,520 --> 00:33:32,680
Speaker 1: one Yo. Caught that. We get him on the three way.

626
00:33:33,000 --> 00:33:33,520
Speaker 1: We got him.

627
00:33:33,840 --> 00:33:35,960
Speaker 5: We got no autograph joint next week. That's all you

628
00:33:36,000 --> 00:33:38,600
Speaker 5: got to do to change people's lives. Man, he changed

629
00:33:38,600 --> 00:33:39,920
Speaker 5: a lot of So what happened with the b.

630
00:33:40,000 --> 00:33:41,160
Speaker 1: M F when you got him at it?

631
00:33:41,280 --> 00:33:43,600
Speaker 5: So what happened it was I think like a month

632
00:33:43,720 --> 00:33:46,120
Speaker 5: before when they first did Young Jeezy before he signed

633
00:33:46,160 --> 00:33:48,880
Speaker 5: a depth jam. They put a helicopter over the one

634
00:33:48,920 --> 00:33:52,720
Speaker 5: O seven nine Summer Jam and dropped like a million

635
00:33:52,800 --> 00:33:56,560
Speaker 5: dollars cash they did do. Yeah, they did that, man, Yes,

636
00:33:57,520 --> 00:34:00,600
Speaker 5: MF helicopter over the Atlanta So I'm a jam and

637
00:34:00,680 --> 00:34:05,560
Speaker 5: drop what they call it, what's it called Hot nine

638
00:34:06,480 --> 00:34:07,200
Speaker 5: Birthday batch?

639
00:34:07,480 --> 00:34:08,520
Speaker 1: They did that, damn.

640
00:34:08,719 --> 00:34:12,399
Speaker 5: And because Young Jeezy was affiliated signed to the board,

641
00:34:12,520 --> 00:34:14,279
Speaker 5: they said, Yo, we couldn't do that, so we had

642
00:34:14,320 --> 00:34:18,320
Speaker 5: to go back in redo his record, reintroduce him and

643
00:34:18,400 --> 00:34:20,040
Speaker 5: then and then we got his record crack it. But

644
00:34:20,080 --> 00:34:23,440
Speaker 5: then that's what BMF was in Miami and your man

645
00:34:23,560 --> 00:34:25,839
Speaker 5: Meat came up to me, So how much you make?

646
00:34:25,960 --> 00:34:28,040
Speaker 5: I said, I don't know. Probably at that time, like

647
00:34:28,120 --> 00:34:31,120
Speaker 5: maybe one fifty two hundred a year, you know that's it.

648
00:34:31,320 --> 00:34:34,000
Speaker 5: I said, well, you know radio program, I said, I

649
00:34:34,080 --> 00:34:38,759
Speaker 5: got down in my pocket. So he pulls it out

650
00:34:38,800 --> 00:34:41,080
Speaker 5: and he goes, yo, I need you to get my

651
00:34:41,200 --> 00:34:44,440
Speaker 5: guys record on the radio. What's the other got blue dvention?

652
00:34:44,840 --> 00:34:45,040
Speaker 1: Yeah?

653
00:34:45,239 --> 00:34:47,520
Speaker 5: But then I was like, yo, bro, I can't take that.

654
00:34:47,560 --> 00:34:50,279
Speaker 5: I said, I'm contractedly body to death jam I don't

655
00:34:50,320 --> 00:34:51,560
Speaker 5: want to get caught up in that. You know what

656
00:34:51,560 --> 00:34:52,000
Speaker 5: I'm saying.

657
00:34:52,520 --> 00:34:54,160
Speaker 1: But in my mind I knew golf of bit something

658
00:34:54,200 --> 00:34:56,359
Speaker 1: go bas I'm going back and get that too. Listen

659
00:34:57,360 --> 00:35:01,480
Speaker 1: never said gosh damn, he said my fuck. You know,

660
00:35:01,600 --> 00:35:02,880
Speaker 1: I started, yo, Ronnie.

661
00:35:03,000 --> 00:35:06,160
Speaker 2: I started in the streets, so I understood the Lord

662
00:35:06,320 --> 00:35:08,920
Speaker 2: and Rico and all that. They kept calling me callidin

663
00:35:09,000 --> 00:35:12,040
Speaker 2: almost like yo, these guys, the BMF want to give

664
00:35:12,080 --> 00:35:13,440
Speaker 2: you a whole lot.

665
00:35:13,320 --> 00:35:16,200
Speaker 1: Of cash for you to do. I was like, nah,

666
00:35:16,200 --> 00:35:18,319
Speaker 1: I'm okay. Guys. By the way, it was like yo.

667
00:35:18,440 --> 00:35:21,439
Speaker 2: But they got it by the mountains and they want

668
00:35:21,480 --> 00:35:22,839
Speaker 2: to lean back number one.

669
00:35:23,239 --> 00:35:25,960
Speaker 1: They trying to get the feature for the stupid bag.

670
00:35:26,080 --> 00:35:27,400
Speaker 1: I'm like, yo, I can't do it.

671
00:35:27,600 --> 00:35:29,800
Speaker 2: The number kept going up and they were relentless. I

672
00:35:29,880 --> 00:35:31,759
Speaker 2: thought they was going to jail or they was the

673
00:35:31,880 --> 00:35:32,760
Speaker 2: Feds of something.

674
00:35:33,239 --> 00:35:33,600
Speaker 1: They sick.

675
00:35:33,960 --> 00:35:37,080
Speaker 2: Look there's a girl, and I might be talking too much,

676
00:35:37,239 --> 00:35:41,560
Speaker 2: but in every hood or steak or whatever, there's a

677
00:35:41,719 --> 00:35:46,919
Speaker 2: girl that's like Ginger from Casino. She was just born

678
00:35:47,000 --> 00:35:49,560
Speaker 2: beautiful in Miami. They knew Trina was going to be

679
00:35:49,640 --> 00:35:52,320
Speaker 2: the one from high school. I was in jail in Miami.

680
00:35:52,360 --> 00:35:55,080
Speaker 2: They were telling me in high school, the NFL niggas

681
00:35:55,160 --> 00:35:58,319
Speaker 2: was pulling up, like can I highlight Trina? They heard

682
00:35:58,360 --> 00:36:01,439
Speaker 2: about them, right, So this girls like that. Everywhere there's

683
00:36:01,480 --> 00:36:05,000
Speaker 2: a girl I knew, and she she used to fuck

684
00:36:05,040 --> 00:36:07,480
Speaker 2: with every kingpin you ever thought of in the history

685
00:36:07,520 --> 00:36:09,400
Speaker 2: of man. You come in New York and you just

686
00:36:09,520 --> 00:36:12,959
Speaker 2: mentioned the name. She had them lined up. She says

687
00:36:13,040 --> 00:36:15,680
Speaker 2: she met them and they knew who she was because

688
00:36:15,719 --> 00:36:18,480
Speaker 2: she's such a legend. And she said she went in

689
00:36:18,560 --> 00:36:21,560
Speaker 2: the house and seeing so much money in Atlanta that

690
00:36:21,760 --> 00:36:25,279
Speaker 2: she ran to the airport and got the fuck out

691
00:36:25,360 --> 00:36:28,080
Speaker 2: of it. She got skipped. The girl who dates her

692
00:36:28,239 --> 00:36:31,320
Speaker 2: job is to date every king pin ever lived in

693
00:36:31,440 --> 00:36:34,360
Speaker 2: the history of big time, walked in the crypt and

694
00:36:34,520 --> 00:36:36,920
Speaker 2: seen so much money that she got scared.

695
00:36:37,480 --> 00:36:42,719
Speaker 1: They ran to the airport. Yeah, don't fuck she's a

696
00:36:42,880 --> 00:36:44,600
Speaker 1: bad bitch. What you want me to tell you?

697
00:36:44,880 --> 00:36:45,080
Speaker 4: You know?

698
00:36:45,360 --> 00:36:47,839
Speaker 1: You know these girls? You know? Oh you don't.

699
00:36:51,760 --> 00:36:55,560
Speaker 2: There's a girl in every state. There's a girl in

700
00:36:55,640 --> 00:36:57,840
Speaker 2: every set. Look, they accuse that one girl getting a

701
00:36:57,880 --> 00:37:01,279
Speaker 2: homeboy to Calltael Nigga murder. What's the ma choke? Some

702
00:37:01,480 --> 00:37:04,640
Speaker 2: bad bitch and Gates niggas like that, and they followed

703
00:37:04,719 --> 00:37:08,200
Speaker 2: that lined them up. This is what you know historically

704
00:37:08,320 --> 00:37:11,279
Speaker 2: we have always had this in the hood. I'm just

705
00:37:11,360 --> 00:37:14,479
Speaker 2: telling you about the girl that you know everyone heard,

706
00:37:14,840 --> 00:37:17,279
Speaker 2: Oh poor boy George h.

707
00:37:17,960 --> 00:37:18,520
Speaker 1: Throwing the name.

708
00:37:18,880 --> 00:37:21,080
Speaker 2: She ran the fuck out that crib. It was so

709
00:37:21,200 --> 00:37:23,200
Speaker 2: much money in it. He was like, yo, let me

710
00:37:23,320 --> 00:37:25,440
Speaker 2: just show you one of the cris It was Mountain

711
00:37:25,680 --> 00:37:28,200
Speaker 2: Ship to the Moor. She was like, oh no, he's

712
00:37:28,440 --> 00:37:30,840
Speaker 2: they're making a special jail for these guys.

713
00:37:31,120 --> 00:37:34,800
Speaker 1: I'm out of here. It's right out of it. And

714
00:37:35,160 --> 00:37:41,480
Speaker 1: that's a specialty. Is funny? Now these guys what these guys?

715
00:37:41,560 --> 00:37:43,480
Speaker 1: He was staying there, but she got out of niggas

716
00:37:43,600 --> 00:37:45,200
Speaker 1: was but you was all in that, right.

717
00:37:45,360 --> 00:37:47,040
Speaker 2: You told me one day you went to sleep in

718
00:37:47,080 --> 00:37:49,200
Speaker 2: the house and there was just machine guns and everything.

719
00:37:49,520 --> 00:37:53,439
Speaker 5: So me and a Shawna who got out of shot.

720
00:37:55,960 --> 00:37:59,200
Speaker 5: She's marketing genius. So we have to fly Eli. He

721
00:37:59,280 --> 00:38:01,040
Speaker 5: was like, yo, you gotta get on the plane and

722
00:38:01,120 --> 00:38:03,879
Speaker 5: you got to go to Atlanta. Young Jeezu's gonna meet

723
00:38:03,920 --> 00:38:07,240
Speaker 5: with them the Govers project. So we get there about

724
00:38:07,320 --> 00:38:09,759
Speaker 5: thirty cars pick us up. Everybody's driving their own car,

725
00:38:09,920 --> 00:38:13,799
Speaker 5: thirty black cars corvettes, beamers, benses, everything. They pick us

726
00:38:13,840 --> 00:38:15,440
Speaker 5: up at the airport. So then we go to a

727
00:38:15,560 --> 00:38:19,520
Speaker 5: very affluent part of Georgia whatever. It's like the suburbs.

728
00:38:19,880 --> 00:38:22,880
Speaker 5: So there's like four or five big houses in a

729
00:38:22,960 --> 00:38:24,799
Speaker 5: cul de sack. One is like one of the guys

730
00:38:24,800 --> 00:38:27,200
Speaker 5: stayed for Atlanta Hawks. One was a surgeon and the

731
00:38:27,280 --> 00:38:29,719
Speaker 5: other one was young Jeezy's house had to be like

732
00:38:29,960 --> 00:38:32,719
Speaker 5: twenty five thousand square feet house in the coulda sack.

733
00:38:33,040 --> 00:38:35,680
Speaker 5: We get in there, there's no furniture when I tell you,

734
00:38:35,719 --> 00:38:38,000
Speaker 5: there's not a piece of furniture in this whole luxury

735
00:38:38,120 --> 00:38:42,160
Speaker 5: house whatsoever. It's mattresses all over the place, no mattress

736
00:38:42,280 --> 00:38:47,440
Speaker 5: covers or nothing. And Ar fifteen's machine gun shotguns all

737
00:38:47,520 --> 00:38:50,680
Speaker 5: leading up in the corner of every room in the joint.

738
00:38:50,760 --> 00:38:53,200
Speaker 5: So we're like, damn we In the right rib, there's

739
00:38:53,280 --> 00:38:55,880
Speaker 5: two heavy set, beautiful black women maybe about four hundred

740
00:38:55,880 --> 00:38:57,920
Speaker 5: pounds each or heavy set big girls.

741
00:38:58,120 --> 00:38:59,680
Speaker 1: When that's a little bit more than heavy.

742
00:39:04,719 --> 00:39:10,080
Speaker 5: When I tell you they wearing the fish net, yeah, no,

743
00:39:10,360 --> 00:39:12,520
Speaker 5: they were cooking the best soul food we ever had

744
00:39:12,560 --> 00:39:16,040
Speaker 5: in our live hands down. Like they were there to

745
00:39:16,120 --> 00:39:19,120
Speaker 5: cook for us. Shawna's crying like she wants to go home.

746
00:39:19,160 --> 00:39:20,879
Speaker 5: She's like, do you see only guns around the house.

747
00:39:21,040 --> 00:39:23,719
Speaker 5: Is like, there's no furniture and beds all over the place.

748
00:39:23,800 --> 00:39:26,759
Speaker 5: I say, yeah, this is where we at ho Wourld. Later,

749
00:39:26,880 --> 00:39:30,120
Speaker 5: young Jeezy comes down. We don't understand the word he's

750
00:39:30,120 --> 00:39:32,160
Speaker 5: saying because he was speaking so heavy, like with a

751
00:39:32,280 --> 00:39:36,799
Speaker 5: Southern accent. But that's where Shawna and I saw him.

752
00:39:37,040 --> 00:39:39,600
Speaker 5: You had a black shirt. He had the longest, biggest

753
00:39:39,719 --> 00:39:42,040
Speaker 5: diamond chain I had ever seen. With the Snowman ship,

754
00:39:42,440 --> 00:39:45,080
Speaker 5: I think the peace total was one hundred and sixty

755
00:39:45,160 --> 00:39:48,600
Speaker 5: seven caps and then the diamond chain was how many

756
00:39:48,640 --> 00:39:51,520
Speaker 5: of the cars. That's how Shawna got East to make

757
00:39:51,560 --> 00:39:55,040
Speaker 5: the Snowman Tea was off of that that piece before

758
00:39:55,120 --> 00:39:56,520
Speaker 5: the labs there was.

759
00:39:59,400 --> 00:40:00,040
Speaker 1: To get those.

760
00:40:01,520 --> 00:40:06,279
Speaker 2: From the era of we won't wear labs. Nobody I

761
00:40:06,440 --> 00:40:12,000
Speaker 2: got my fan kids, Yeah we don't. We can't do that,

762
00:40:13,200 --> 00:40:17,560
Speaker 2: not us. But I'm just saying, just saying, Ronnie, you

763
00:40:17,840 --> 00:40:21,040
Speaker 2: just built the facility. Man, tell us about the place

764
00:40:21,160 --> 00:40:24,239
Speaker 2: you built. H I said, my god, James over there,

765
00:40:24,280 --> 00:40:26,719
Speaker 2: he said, Man, this place is so beautiful, the new

766
00:40:26,800 --> 00:40:29,359
Speaker 2: one you built, like the Members Club.

767
00:40:29,560 --> 00:40:30,479
Speaker 1: It's called Kids Ivy.

768
00:40:30,560 --> 00:40:35,960
Speaker 4: It's a health and wellness spa paddle courts, gym, and

769
00:40:36,000 --> 00:40:37,719
Speaker 4: then there's this beautiful dining room.

770
00:40:38,239 --> 00:40:39,640
Speaker 1: So it's like the future.

771
00:40:39,760 --> 00:40:41,799
Speaker 4: There's a lot of a lot of memberships, a lot

772
00:40:41,840 --> 00:40:43,640
Speaker 4: of membership clubs that opened up in New York, but

773
00:40:43,719 --> 00:40:46,480
Speaker 4: a lot of them are competing against each other doing

774
00:40:46,520 --> 00:40:50,040
Speaker 4: the same things. It's just basically like a restaurant that

775
00:40:50,160 --> 00:40:53,080
Speaker 4: kind of turns into like a supper club, turns into like,

776
00:40:53,520 --> 00:40:56,160
Speaker 4: you know, kind of like a night out type of thing.

777
00:40:56,320 --> 00:40:59,520
Speaker 4: But I wanted to take a different approach as I'm

778
00:40:59,520 --> 00:41:03,160
Speaker 4: getting old and I'm looking at what people are going

779
00:41:03,200 --> 00:41:05,040
Speaker 4: to eventually do in the next three to five years.

780
00:41:05,080 --> 00:41:08,080
Speaker 4: I think health and wellness is like you see kiss

781
00:41:08,280 --> 00:41:11,480
Speaker 4: doing pull ups and shit, like I'm inspiring me to

782
00:41:11,600 --> 00:41:13,799
Speaker 4: be fit, you know what I mean, Like my man

783
00:41:13,960 --> 00:41:18,520
Speaker 4: is looking crazy like and and my point is that's

784
00:41:18,560 --> 00:41:22,440
Speaker 4: where I think it's going. So I wanted to bring Airwan,

785
00:41:22,520 --> 00:41:25,320
Speaker 4: which is my favorite juice bar out of LA and

786
00:41:25,400 --> 00:41:28,279
Speaker 4: everybody's favorite juice bar out of LA. I wanted to

787
00:41:28,320 --> 00:41:34,120
Speaker 4: bring them to New York. And Giorgio Armani before he passed,

788
00:41:35,120 --> 00:41:37,160
Speaker 4: I showed him the project and he loved it and

789
00:41:37,280 --> 00:41:39,160
Speaker 4: he wanted to be a part of it. It's actually

790
00:41:39,160 --> 00:41:42,400
Speaker 4: a Georgia RMANI spa in the space and I have

791
00:41:42,440 --> 00:41:44,720
Speaker 4: an airwon juice bar and then the paddle courts.

792
00:41:45,080 --> 00:41:47,160
Speaker 1: I do some creative work for Wilson for a long time.

793
00:41:47,920 --> 00:41:52,200
Speaker 4: So in the basketball and tennis Moore they're heavy into

794
00:41:52,320 --> 00:41:56,280
Speaker 4: racket sports, and uh, they're the number one player in paddle.

795
00:41:57,840 --> 00:41:59,600
Speaker 4: So I wanted to I wanted to bring them on

796
00:41:59,719 --> 00:42:02,080
Speaker 4: board and work on. What got me excited about it

797
00:42:02,280 --> 00:42:03,840
Speaker 4: was three years ago. I went to Miami and I

798
00:42:03,920 --> 00:42:09,920
Speaker 4: got introduced to the sport by a gentleman paddle. So

799
00:42:10,440 --> 00:42:13,520
Speaker 4: paddle is a relatively new sport in the States. But

800
00:42:14,120 --> 00:42:16,279
Speaker 4: this guy, his name is Wayne Boych, he brought the

801
00:42:16,360 --> 00:42:19,600
Speaker 4: sport in Miami. He brought the sport over. So he

802
00:42:20,000 --> 00:42:22,040
Speaker 4: was the first one in the States to really like

803
00:42:22,160 --> 00:42:25,520
Speaker 4: build a court. And he was like flying in like

804
00:42:25,960 --> 00:42:27,719
Speaker 4: pros to teach his friends so he could play with

805
00:42:27,760 --> 00:42:30,319
Speaker 4: his friends and ship and he built He built an

806
00:42:30,360 --> 00:42:33,440
Speaker 4: incredible like a bunch of a bunch of courts by

807
00:42:33,440 --> 00:42:36,520
Speaker 4: the seaport right it's called Seaplane, you know where that is.

808
00:42:37,080 --> 00:42:39,439
Speaker 4: So I was there for the season and my friend

809
00:42:39,520 --> 00:42:41,560
Speaker 4: put me in touch with him. Actually, my partner, Michael

810
00:42:41,640 --> 00:42:42,880
Speaker 4: Carey put me in touch with.

811
00:42:44,560 --> 00:42:51,239
Speaker 2: This is Billy Ship sport. He brought in instructor and

812
00:42:51,320 --> 00:42:53,920
Speaker 2: then league. He said, it was the season.

813
00:42:54,280 --> 00:42:56,400
Speaker 1: It was great. It was flying down for the season.

814
00:42:56,560 --> 00:42:59,440
Speaker 1: That's so I was there for that. I was in

815
00:42:59,520 --> 00:43:00,839
Speaker 1: Miami for the season. I'm saying.

816
00:43:00,880 --> 00:43:02,600
Speaker 4: My wife is from out there, so when it gets cold,

817
00:43:02,920 --> 00:43:04,400
Speaker 4: she likes to go out there. And this is like

818
00:43:05,040 --> 00:43:06,879
Speaker 4: when I had one girl, she was two years old

819
00:43:06,920 --> 00:43:07,319
Speaker 4: at the time.

820
00:43:08,400 --> 00:43:11,160
Speaker 1: Mayo is two. I was out there for the winter and.

821
00:43:12,800 --> 00:43:16,319
Speaker 4: We were looking at opening Miami Design District at the time,

822
00:43:16,400 --> 00:43:18,360
Speaker 4: so I was there also designing and building up the.

823
00:43:18,360 --> 00:43:21,239
Speaker 1: Store, and I was playing paddle every day.

824
00:43:22,160 --> 00:43:24,000
Speaker 4: And what I realized was that people that were coming

825
00:43:24,040 --> 00:43:25,879
Speaker 4: in and playing, they didn't really know what to wear

826
00:43:26,120 --> 00:43:27,759
Speaker 4: because you sweat a lot in the sports, so you're

827
00:43:27,800 --> 00:43:30,719
Speaker 4: not wearing like tennis gear. It wasn't really like an

828
00:43:30,800 --> 00:43:33,960
Speaker 4: identity for the sport. The only place that existed was

829
00:43:33,960 --> 00:43:36,080
Speaker 4: in Miami at the time. It was like really small,

830
00:43:36,160 --> 00:43:38,120
Speaker 4: but I saw the potential of what this is, what

831
00:43:38,239 --> 00:43:42,399
Speaker 4: this was going to do. So my idea was like, hey,

832
00:43:42,520 --> 00:43:44,880
Speaker 4: like maybe I can be a part of what the

833
00:43:44,960 --> 00:43:47,680
Speaker 4: sport feels and looks like, like shape the identity of

834
00:43:47,719 --> 00:43:51,880
Speaker 4: the sport, you know. So that's that's where the idea

835
00:43:52,040 --> 00:43:54,840
Speaker 4: was birthed for Ivy and giving it the aesthetic of

836
00:43:54,960 --> 00:43:58,560
Speaker 4: what kith Ivy looks like. So if people were playing

837
00:43:58,600 --> 00:44:01,160
Speaker 4: in like vintage teas and basketball shorts to play paddle

838
00:44:01,480 --> 00:44:03,520
Speaker 4: and they didn't know what chose to wear, it was

839
00:44:03,600 --> 00:44:05,400
Speaker 4: kind of it was so new that they didn't know

840
00:44:05,440 --> 00:44:08,279
Speaker 4: where to turn to where the product. So I was like, Yo,

841
00:44:08,320 --> 00:44:10,120
Speaker 4: if I could be a part of shaping what the

842
00:44:10,200 --> 00:44:13,239
Speaker 4: sport looks like, that's really exciting to me because it's new.

843
00:44:13,800 --> 00:44:15,920
Speaker 4: So that's when I put the idea together of what

844
00:44:16,000 --> 00:44:17,960
Speaker 4: the space would look like with the apparel and the

845
00:44:18,040 --> 00:44:20,719
Speaker 4: collection would look like. And ki Ivy in my mind

846
00:44:20,880 --> 00:44:23,400
Speaker 4: that day became a brand, you know, and then I

847
00:44:23,480 --> 00:44:25,160
Speaker 4: started building on it from there. It took it took

848
00:44:25,200 --> 00:44:27,399
Speaker 4: a year to design the space and then two years

849
00:44:27,440 --> 00:44:28,800
Speaker 4: to physically build the space.

850
00:44:29,040 --> 00:44:29,319
Speaker 1: Yo, bro.

851
00:44:29,440 --> 00:44:32,080
Speaker 5: And you like to eat food, God, your rated the

852
00:44:32,120 --> 00:44:34,520
Speaker 5: whole menual self. And when I tell you the fucking

853
00:44:34,560 --> 00:44:38,240
Speaker 5: food is phenomenal, it's phenomenal. No, I'm coming, I'm damn.

854
00:44:38,360 --> 00:44:41,080
Speaker 2: I used to run into Rannee in Miami, someone shitty,

855
00:44:41,480 --> 00:44:42,560
Speaker 2: remember that phenomenon.

856
00:44:42,840 --> 00:44:47,480
Speaker 10: Remember they give you the squeeze bottle with the sandwich.

857
00:44:47,640 --> 00:44:51,520
Speaker 10: And I used to run into Ronnie somewech shitty. Yeah,

858
00:44:52,520 --> 00:44:55,680
Speaker 10: I didn't even know he was the boss. So one

859
00:44:55,760 --> 00:44:57,160
Speaker 10: day I'm chilling with it. He was like, you know,

860
00:44:57,200 --> 00:44:59,279
Speaker 10: I don't GIF, and I'm like, yo, I know you

861
00:44:59,360 --> 00:45:01,719
Speaker 10: from fucking He's like, nah, I'm the boss.

862
00:45:02,600 --> 00:45:04,920
Speaker 1: I was like wow. And to see you grow with

863
00:45:05,040 --> 00:45:06,960
Speaker 1: that like us, you know.

864
00:45:07,040 --> 00:45:09,880
Speaker 2: I was just saying in another episode that I can't

865
00:45:09,920 --> 00:45:12,919
Speaker 2: even believe that I sit courtside at the Nick game

866
00:45:13,320 --> 00:45:15,160
Speaker 2: because we used to sit up a deck. I used

867
00:45:15,160 --> 00:45:18,920
Speaker 2: to scalp tickets in Madison Square, Gold, So I always

868
00:45:18,960 --> 00:45:21,840
Speaker 2: say a big prayer when I sit there, like I

869
00:45:21,960 --> 00:45:27,400
Speaker 2: can't believe it. And so somebody like you a local

870
00:45:27,520 --> 00:45:31,960
Speaker 2: kid from Queens who actually took over the next of parrel.

871
00:45:32,280 --> 00:45:32,680
Speaker 1: That's great.

872
00:45:32,719 --> 00:45:34,880
Speaker 4: How did that even happen? Like, just tell me, how

873
00:45:34,960 --> 00:45:38,120
Speaker 4: did you confront them or they confronted you? What happened

874
00:45:38,400 --> 00:45:41,640
Speaker 4: back back like seven years ago? They reached out to

875
00:45:41,760 --> 00:45:45,640
Speaker 4: me to design their city edition uniform. That was the

876
00:45:45,719 --> 00:45:47,239
Speaker 4: I don't know if you remember it was. It was

877
00:45:47,440 --> 00:45:51,239
Speaker 4: black with like an a gradient token and it said

878
00:45:51,239 --> 00:45:53,920
Speaker 4: the City Never Sleeps. It was the City Never Sleeps

879
00:45:55,440 --> 00:45:58,400
Speaker 4: jersey and short. So we designed the whole kit and

880
00:46:00,040 --> 00:46:02,000
Speaker 4: it was creating a new identity for a new team,

881
00:46:02,600 --> 00:46:05,000
Speaker 4: and it was when the Knicks were not playing well.

882
00:46:05,280 --> 00:46:08,000
Speaker 4: I've been a fucking die hard fan since day one though,

883
00:46:08,200 --> 00:46:11,000
Speaker 4: like die hard fan, me and my dad both. When

884
00:46:11,040 --> 00:46:14,680
Speaker 4: I first designed that jersey, I built a relationship at

885
00:46:14,719 --> 00:46:17,160
Speaker 4: the time with this guy Andy, who introduced me to gym.

886
00:46:17,960 --> 00:46:19,319
Speaker 1: Yeah, and he's and he's a good dude.

887
00:46:19,480 --> 00:46:23,720
Speaker 4: And he introduced me to Gym and I started working

888
00:46:23,920 --> 00:46:28,320
Speaker 4: on the season the next season's jersey, and and he

889
00:46:28,440 --> 00:46:30,759
Speaker 4: was like, yo, Like, I think that there's an opportunity

890
00:46:30,840 --> 00:46:33,000
Speaker 4: here for us to do more, Like we should we

891
00:46:33,040 --> 00:46:36,560
Speaker 4: should connect and like kind of partner on the next level,

892
00:46:36,800 --> 00:46:39,600
Speaker 4: Like what's the next version of this? And I put

893
00:46:39,600 --> 00:46:43,520
Speaker 4: together a plan for how Kith could partner with the

894
00:46:43,640 --> 00:46:47,160
Speaker 4: NBA to work on next product and then have a

895
00:46:47,239 --> 00:46:48,759
Speaker 4: space in the garden that would sell it.

896
00:46:49,040 --> 00:46:49,200
Speaker 1: You know.

897
00:46:49,800 --> 00:46:53,360
Speaker 4: We used the City Edition uniform and the concept of

898
00:46:53,400 --> 00:46:55,680
Speaker 4: the uniform to kind of lead the way for the

899
00:46:55,719 --> 00:46:57,880
Speaker 4: collection and the capsule that we would build every season

900
00:46:58,520 --> 00:47:01,239
Speaker 4: and then we did that every sea every season since then,

901
00:47:01,520 --> 00:47:04,560
Speaker 4: and became the creative director of the Knicks. Like I

902
00:47:04,600 --> 00:47:07,520
Speaker 4: think that was like three years ago. And I meet

903
00:47:07,520 --> 00:47:09,759
Speaker 4: with the teams and they show me. I meet with

904
00:47:09,800 --> 00:47:12,960
Speaker 4: their creative team. They're very talented, and you know, I

905
00:47:13,080 --> 00:47:17,560
Speaker 4: give I give feedback on the aesthetic of what they

906
00:47:17,640 --> 00:47:22,200
Speaker 4: look like visually digitally and some stuff in the garden collateral,

907
00:47:22,360 --> 00:47:24,520
Speaker 4: so like some of the t's or the products that

908
00:47:24,560 --> 00:47:27,799
Speaker 4: they make in the garden. But it's it's been an

909
00:47:27,840 --> 00:47:32,400
Speaker 4: incredible partnership. I feel like when I first started working

910
00:47:32,440 --> 00:47:36,040
Speaker 4: with them, it was hard to get team product on

911
00:47:36,840 --> 00:47:39,520
Speaker 4: like beautiful garments, you know what I'm saying. So like

912
00:47:39,680 --> 00:47:41,719
Speaker 4: usually like you'd buy a T shirt or like what

913
00:47:41,880 --> 00:47:44,880
Speaker 4: people would consider fan merch and like a jersey or

914
00:47:44,920 --> 00:47:47,359
Speaker 4: a T shirt or a sweatshirt, but nobody was really

915
00:47:47,400 --> 00:47:50,120
Speaker 4: spending the time designing a collection the way you would

916
00:47:50,200 --> 00:47:52,840
Speaker 4: if you were to design like a real.

917
00:47:52,680 --> 00:47:54,000
Speaker 1: Fashion collection, you know.

918
00:47:54,120 --> 00:47:57,080
Speaker 4: So we applied the fabrics that we used for the

919
00:47:57,400 --> 00:47:59,960
Speaker 4: kid collections and like all of the all of the

920
00:48:00,160 --> 00:48:03,239
Speaker 4: work that we do, whether it's you know, fabric development

921
00:48:03,440 --> 00:48:06,960
Speaker 4: or construction. When you get the fabric from I work

922
00:48:07,640 --> 00:48:09,240
Speaker 4: with fifty five factories globally.

923
00:48:09,800 --> 00:48:11,840
Speaker 1: So we work with and mill. Do you go and

924
00:48:11,960 --> 00:48:13,360
Speaker 1: you feel it stuff like that?

925
00:48:13,680 --> 00:48:16,880
Speaker 4: Yeah, you work with different like fat fabric mills. No,

926
00:48:17,000 --> 00:48:18,760
Speaker 4: that's a good question. It's a good question to understand

927
00:48:18,760 --> 00:48:21,719
Speaker 4: where the fabrics come from. There are fabric mills like factories.

928
00:48:21,760 --> 00:48:24,400
Speaker 4: All they do is make fabric and the type of fabric.

929
00:48:24,640 --> 00:48:27,040
Speaker 4: So there would be a mill, for example, and specializes

930
00:48:27,440 --> 00:48:30,080
Speaker 4: in woven's like the shirt that you're wearing, and I'll

931
00:48:30,120 --> 00:48:31,719
Speaker 4: see they'll show nylon this.

932
00:48:33,080 --> 00:48:36,360
Speaker 1: Yeah, woven. So but that was an excellent question. I

933
00:48:36,480 --> 00:48:40,040
Speaker 1: was about to ask you still woven by the way, Okay,

934
00:48:40,360 --> 00:48:40,880
Speaker 1: yeah tell me.

935
00:48:41,680 --> 00:48:44,680
Speaker 2: Yeah, I know, but I thought you can you mean

936
00:48:45,320 --> 00:48:48,799
Speaker 2: woven like this ship should now used to make all

937
00:48:48,880 --> 00:48:50,040
Speaker 2: the time that they work.

938
00:48:50,480 --> 00:48:52,960
Speaker 1: That's like you're talking about like a knit, like a knit.

939
00:48:53,040 --> 00:48:55,560
Speaker 2: They're the only ones who had that fabric in the world,

940
00:48:55,960 --> 00:48:57,680
Speaker 2: and then all the brands started getting it.

941
00:48:58,080 --> 00:49:01,000
Speaker 1: How did that? How did they have that ship on

942
00:49:01,239 --> 00:49:06,359
Speaker 1: lot kiss? I'm asking you know, I'm acting some real ship. Yeah,

943
00:49:06,719 --> 00:49:08,759
Speaker 1: I mean soon's I'm trying to tell you.

944
00:49:13,480 --> 00:49:15,480
Speaker 4: For every different type of fabric that you like, like

945
00:49:15,520 --> 00:49:16,760
Speaker 4: your denim shorts for example.

946
00:49:17,160 --> 00:49:22,480
Speaker 1: Yeah, I mean this is it. Yeah, it's just now happen.

947
00:49:23,400 --> 00:49:26,719
Speaker 1: Remember that the only one who had this fabric? Yeah?

948
00:49:27,800 --> 00:49:31,600
Speaker 1: How did they monopolize this? Now? Everybody got it right?

949
00:49:31,680 --> 00:49:38,279
Speaker 1: I mean I know, Sorry, I don't mean it like that.

950
00:49:42,239 --> 00:49:45,760
Speaker 3: Joe and Jada Show dot com. We got new merch

951
00:49:46,280 --> 00:49:50,080
Speaker 3: fresh off the presents. Go get it big out of

952
00:49:50,239 --> 00:49:53,960
Speaker 3: Big Joe and Jaden's show dot tim.

953
00:49:54,080 --> 00:49:56,960
Speaker 1: You can get the little Cold for a T shirt

954
00:49:57,040 --> 00:49:57,680
Speaker 1: with the hoodies.

955
00:49:58,120 --> 00:50:00,160
Speaker 2: It's my favorite, right there, I need an extra oh

956
00:50:00,680 --> 00:50:02,279
Speaker 2: showing jadashow dot com.

957
00:50:02,480 --> 00:50:03,279
Speaker 1: Go there and get it.

958
00:50:11,600 --> 00:50:14,520
Speaker 4: Take your shorts, for example, like your denim that is

959
00:50:15,280 --> 00:50:16,640
Speaker 4: they'll be that's done.

960
00:50:16,719 --> 00:50:18,880
Speaker 1: I'm giving them a fabric so they can't steer me

961
00:50:18,920 --> 00:50:20,640
Speaker 1: in the other direction, you know what I mean. So

962
00:50:20,800 --> 00:50:24,279
Speaker 1: like like so I already just told myself I'm not

963
00:50:24,320 --> 00:50:26,000
Speaker 1: gonna say there's.

964
00:50:25,880 --> 00:50:29,799
Speaker 4: Like a denim mill, right, so like they'll they'll specialize

965
00:50:29,880 --> 00:50:31,919
Speaker 4: maybe in other things too. But if there, if there's

966
00:50:31,920 --> 00:50:34,160
Speaker 4: a mill that specializes in denim, you're gonna see so

967
00:50:34,280 --> 00:50:37,200
Speaker 4: many different types of denim and washes. So like the

968
00:50:37,280 --> 00:50:40,840
Speaker 4: short that you're wearing, it starts off like a deeper indigo,

969
00:50:41,000 --> 00:50:43,080
Speaker 4: like a dark blue, and then they wash it to

970
00:50:43,200 --> 00:50:46,800
Speaker 4: that wash specifically. So the designer that's designing that short,

971
00:50:47,200 --> 00:50:49,839
Speaker 4: they're saying, like, okay, they're telling the mill, I want

972
00:50:49,880 --> 00:50:52,160
Speaker 4: to see a couple of washes in this variance, and

973
00:50:52,239 --> 00:50:55,360
Speaker 4: they'll they'll reference a photo or they'll reference a garment

974
00:50:55,719 --> 00:50:58,440
Speaker 4: to that exact wash or to something similar, and then

975
00:50:58,640 --> 00:51:02,000
Speaker 4: the mill will make you like ten different fabric looms

976
00:51:02,160 --> 00:51:05,440
Speaker 4: or like you know, they're giving you basically wash tubes

977
00:51:05,560 --> 00:51:07,920
Speaker 4: of different different washes and you get to pick one

978
00:51:08,480 --> 00:51:10,920
Speaker 4: and then you design. You design a pant or design

979
00:51:10,960 --> 00:51:13,560
Speaker 4: a garment, and you send it in to a different

980
00:51:13,600 --> 00:51:17,759
Speaker 4: factory after you buy the fabric from that factory. Or

981
00:51:17,800 --> 00:51:19,600
Speaker 4: if it's a vertical factory, they could do both. They

982
00:51:19,640 --> 00:51:21,719
Speaker 4: can make them. They can make the denim and also

983
00:51:21,840 --> 00:51:25,239
Speaker 4: produce the short. But typically we're buying, we're nominated. It's

984
00:51:25,239 --> 00:51:28,399
Speaker 4: called nominating fabrics from one mill and then shipping over

985
00:51:28,480 --> 00:51:30,840
Speaker 4: that fabric to a factory that would construct the garment.

986
00:51:31,640 --> 00:51:34,080
Speaker 1: Right. So I don't know why we got into that,

987
00:51:34,280 --> 00:51:37,800
Speaker 1: but not very important because it is we see a

988
00:51:37,880 --> 00:51:38,720
Speaker 1: god from Queens.

989
00:51:40,160 --> 00:51:43,239
Speaker 2: I have no clothing line doing all types of ship

990
00:51:43,400 --> 00:51:45,880
Speaker 2: and then I don't know, I've never had an idea

991
00:51:45,960 --> 00:51:48,759
Speaker 2: I don't know. If you walk around the Philippines, Korea

992
00:51:49,719 --> 00:51:52,320
Speaker 2: factories and water you want.

993
00:51:52,520 --> 00:51:55,200
Speaker 1: I don't know. Now, you're not far off. The factories

994
00:51:55,200 --> 00:51:57,840
Speaker 1: are all over the world. Frank Lucas pause.

995
00:51:57,920 --> 00:51:59,799
Speaker 2: He rad it, but I'm saying, well, he went over

996
00:51:59,840 --> 00:52:05,200
Speaker 2: there got that blue magic, right, like, that's that's how

997
00:52:05,280 --> 00:52:06,000
Speaker 2: I look at it.

998
00:52:07,440 --> 00:52:09,560
Speaker 1: When it comes to like he pulls the rating.

999
00:52:09,719 --> 00:52:17,560
Speaker 2: I don't know, but no, you're not supposed to add

1000
00:52:17,719 --> 00:52:21,080
Speaker 2: any moment, big up a rat for nothing now of course,

1001
00:52:21,239 --> 00:52:24,680
Speaker 2: but you know it was kind of like innovative when

1002
00:52:24,719 --> 00:52:27,040
Speaker 2: he went out there to get that blue magic, like

1003
00:52:27,280 --> 00:52:29,640
Speaker 2: you know, coming from hallm doing that. So what I'm

1004
00:52:29,680 --> 00:52:33,200
Speaker 2: saying to you is that, Okay, I get it. You

1005
00:52:33,200 --> 00:52:36,480
Speaker 2: don't have a reason why Chanell had a lock on

1006
00:52:36,600 --> 00:52:39,600
Speaker 2: that fabric for I mean, that's that's the aesthetic.

1007
00:52:39,719 --> 00:52:42,279
Speaker 4: Like they have a look to their specific weave that

1008
00:52:42,480 --> 00:52:44,960
Speaker 4: makes it their identity, you know what I'm saying. So

1009
00:52:45,120 --> 00:52:48,320
Speaker 4: like and and they're not the only they're not the

1010
00:52:48,440 --> 00:52:50,319
Speaker 4: only brand that can make it. It's not I don't

1011
00:52:50,400 --> 00:52:52,920
Speaker 4: think it's proprietary, so other brands can go and do it.

1012
00:52:53,360 --> 00:52:56,200
Speaker 4: But typically when you create an identity for for the brand,

1013
00:52:56,440 --> 00:52:58,360
Speaker 4: other brands they know they're going to be knocking you

1014
00:52:58,480 --> 00:53:00,520
Speaker 4: off when they put it out. Yeah, because it's so

1015
00:53:00,680 --> 00:53:03,000
Speaker 4: visually identifiable, you know what I'm saying.

1016
00:53:03,360 --> 00:53:05,959
Speaker 2: But that's the basically big problem we had in New York,

1017
00:53:06,120 --> 00:53:09,480
Speaker 2: Like something got hot, they'll just knock your ship.

1018
00:53:09,520 --> 00:53:13,600
Speaker 4: At the purple the purple bape camo. Back when fucking

1019
00:53:14,080 --> 00:53:17,040
Speaker 4: Lil Wayne was wearing it, that was in every you know.

1020
00:53:17,160 --> 00:53:19,520
Speaker 4: But what I'm trying to say is like nobody at

1021
00:53:19,560 --> 00:53:23,120
Speaker 4: that time or still till today, I would say, was

1022
00:53:23,280 --> 00:53:29,880
Speaker 4: lending that lens of real fashion for team product and

1023
00:53:30,000 --> 00:53:34,520
Speaker 4: the next the Knixt. To me, like that mark, the

1024
00:53:34,600 --> 00:53:37,400
Speaker 4: New York Knicks mark is to me the most culturally

1025
00:53:37,560 --> 00:53:40,279
Speaker 4: relevant brand in the world in terms of a team,

1026
00:53:41,239 --> 00:53:44,520
Speaker 4: in terms of a team's IP. So my goal was

1027
00:53:44,600 --> 00:53:46,759
Speaker 4: to make that more of like a global presence and

1028
00:53:46,920 --> 00:53:49,560
Speaker 4: like have a global presence because I have stores obviously

1029
00:53:49,640 --> 00:53:54,319
Speaker 4: in Japan and Korea and Paris and London, and bring

1030
00:53:54,480 --> 00:53:57,319
Speaker 4: that Knix product to those parts of the world where

1031
00:53:57,320 --> 00:53:58,959
Speaker 4: they could start to see the Necks as a brand

1032
00:53:59,000 --> 00:53:59,919
Speaker 4: and not only as a team.

1033
00:54:00,520 --> 00:54:02,480
Speaker 2: You know, when you go in there, do they know

1034
00:54:02,560 --> 00:54:06,600
Speaker 2: you're the boss in the store? London just pop up

1035
00:54:06,680 --> 00:54:08,839
Speaker 2: on a Sunday. Don't tell nobody you walk in they

1036
00:54:08,920 --> 00:54:12,160
Speaker 2: know mis Ronnie. Yeah, yeah, of course I go on

1037
00:54:12,280 --> 00:54:12,759
Speaker 2: my store.

1038
00:54:12,800 --> 00:54:14,960
Speaker 1: They don't. We got Dominican girls. They don't know who

1039
00:54:15,040 --> 00:54:15,719
Speaker 1: the halfe is.

1040
00:54:16,040 --> 00:54:16,080
Speaker 6: No.

1041
00:54:16,960 --> 00:54:18,960
Speaker 1: I swear to God, I walking there in the bitchack

1042
00:54:19,080 --> 00:54:21,239
Speaker 1: like they probably that's because they probably thought, you what

1043
00:54:21,400 --> 00:54:30,200
Speaker 1: beck us tell one of the gods one in there?

1044
00:54:30,280 --> 00:54:32,440
Speaker 1: Like four or five times she was. I said, Yo,

1045
00:54:32,640 --> 00:54:36,520
Speaker 1: you know I'm the boss, right, No? I know you

1046
00:54:36,640 --> 00:54:38,719
Speaker 1: the half fair. I was like, damn, you don't even

1047
00:54:38,760 --> 00:54:41,160
Speaker 1: know I'm all half fay. Like what's going on in

1048
00:54:41,239 --> 00:54:44,279
Speaker 1: the juice ball and white planes? Did the lady don't know?

1049
00:54:44,800 --> 00:54:46,600
Speaker 1: You don't know you're the boys better when they don't

1050
00:54:46,640 --> 00:54:49,840
Speaker 1: know you. It's better. Wait a minute, give me the

1051
00:54:49,960 --> 00:54:57,040
Speaker 1: fucking kids to the basket. You gotta be a paying

1052
00:54:57,080 --> 00:54:59,200
Speaker 1: customer to get a kid to the bathroom. Kiss, come on.

1053
00:54:59,520 --> 00:55:02,160
Speaker 11: But I don't like to go in there and dragma dumb.

1054
00:55:03,000 --> 00:55:07,520
Speaker 11: I like being a boss did on them. How about stores?

1055
00:55:09,280 --> 00:55:10,280
Speaker 11: I could give you an idea.

1056
00:55:10,360 --> 00:55:12,719
Speaker 2: Well, I'm giving the whole America there, but you could

1057
00:55:12,760 --> 00:55:14,960
Speaker 2: do a fucking TV show on stores.

1058
00:55:15,080 --> 00:55:19,000
Speaker 1: Not reality is scripted on stores because we got we

1059
00:55:19,080 --> 00:55:20,680
Speaker 1: got one guy. His wife come in.

1060
00:55:20,880 --> 00:55:23,879
Speaker 4: She's crazy Dominican and she talked to me. She talked

1061
00:55:23,880 --> 00:55:30,720
Speaker 4: to girl girl blacking in in. She goes, taking your son, you're.

1062
00:55:31,239 --> 00:55:34,880
Speaker 1: Free boss, this and that.

1063
00:55:35,040 --> 00:55:38,640
Speaker 2: So I'm confused. One billion person. I would have bet

1064
00:55:38,719 --> 00:55:42,239
Speaker 2: my whole life. The girl was black. She turned and said, oh,

1065
00:55:42,280 --> 00:55:45,160
Speaker 2: your second to so boss. I was like, oh ship

1066
00:55:45,320 --> 00:55:49,160
Speaker 2: she Dominican, What the fuck go with all that? But

1067
00:55:49,480 --> 00:55:51,360
Speaker 2: she went up in there telling the girl. You know

1068
00:55:51,480 --> 00:55:54,680
Speaker 2: the girl. She was like, Yo, my husband's the manager here.

1069
00:55:54,760 --> 00:55:58,160
Speaker 2: You watch your fucking self. She went to every store

1070
00:55:59,160 --> 00:56:01,800
Speaker 2: on that block and introduced the stuff. She went to

1071
00:56:01,880 --> 00:56:03,400
Speaker 2: the pedicure store, everywhere.

1072
00:56:03,440 --> 00:56:03,680
Speaker 6: I am.

1073
00:56:04,160 --> 00:56:08,759
Speaker 1: I'm a buster that I know where you're going.

1074
00:56:09,080 --> 00:56:11,240
Speaker 5: What you're saying with him, it's kind of ill because

1075
00:56:11,800 --> 00:56:14,000
Speaker 5: it's spending so much time with him on these trips

1076
00:56:14,440 --> 00:56:18,040
Speaker 5: and seeing how his mind works and how he develops.

1077
00:56:18,600 --> 00:56:21,560
Speaker 5: Each and every piece of the store that he puts

1078
00:56:21,600 --> 00:56:24,720
Speaker 5: his mind to is different. It's like an architectural digest

1079
00:56:24,840 --> 00:56:27,760
Speaker 5: type of thing that he can save thousand percent.

1080
00:56:27,880 --> 00:56:30,760
Speaker 2: Tell you something, my mentor pastway, his name is Jay alright,

1081
00:56:30,840 --> 00:56:33,800
Speaker 2: and the super billionaire. He taught me a lot about business.

1082
00:56:34,360 --> 00:56:37,120
Speaker 2: And he would always say everybody could start something, but

1083
00:56:37,200 --> 00:56:40,399
Speaker 2: they can't see it through him. And so that's why

1084
00:56:40,560 --> 00:56:45,520
Speaker 2: I'm like so intrigued in your story because I know

1085
00:56:45,680 --> 00:56:47,440
Speaker 2: you're like from farm to table.

1086
00:56:48,040 --> 00:56:50,880
Speaker 1: You know what I'm saying you eighteen hundred follows to

1087
00:56:50,920 --> 00:56:55,840
Speaker 1: give him some represent hundred please perhaps some sort of

1088
00:56:59,560 --> 00:57:07,800
Speaker 1: have some heat? Yo, congratulations, you're learning my nipples? That

1089
00:57:08,680 --> 00:57:26,120
Speaker 1: fabric that yeah, right episode Boo's Entertainment.

1090
00:57:27,040 --> 00:57:31,720
Speaker 3: Yeah, all the real ones out there keeping it eighteen hundred.

1091
00:57:33,040 --> 00:57:38,080
Speaker 2: What new surprises we have? Uh coming from you soon?

1092
00:57:38,480 --> 00:57:40,040
Speaker 2: Because you're always up to something.

1093
00:57:40,880 --> 00:57:43,120
Speaker 1: Actually, right behind me, I actually have a surprise for you.

1094
00:57:43,560 --> 00:57:45,680
Speaker 1: Brought some for you today. You know what I mean?

1095
00:57:45,760 --> 00:57:46,240
Speaker 3: What is this?

1096
00:57:46,560 --> 00:57:50,320
Speaker 2: Numbers in my pocket? You know, whenever Ronnie got a surprise,

1097
00:57:50,480 --> 00:57:51,440
Speaker 2: he never missed.

1098
00:57:51,480 --> 00:57:51,760
Speaker 1: Thanks.

1099
00:57:51,920 --> 00:57:53,920
Speaker 2: One thing I'm gonna say about you, Ronnie, is you

1100
00:57:54,200 --> 00:57:57,880
Speaker 2: never missed. I've never seen nothing whack from Ronnie.

1101
00:57:57,640 --> 00:58:00,280
Speaker 1: Kiff never ever, that is hard to say.

1102
00:58:00,640 --> 00:58:04,080
Speaker 2: Sometimes you got your model over there, beck fucking border

1103
00:58:04,160 --> 00:58:04,600
Speaker 2: by y'all?

1104
00:58:04,600 --> 00:58:05,400
Speaker 1: What was what?

1105
00:58:10,280 --> 00:58:10,480
Speaker 4: Yeah?

1106
00:58:10,680 --> 00:58:13,800
Speaker 5: He took us to the Japanese version of asking you

1107
00:58:13,960 --> 00:58:15,920
Speaker 5: understand the second?

1108
00:58:16,440 --> 00:58:19,160
Speaker 4: But every every time I see uh, I see Joey

1109
00:58:19,400 --> 00:58:23,960
Speaker 4: at the games. He's like, Yo, your model, Becks begetting

1110
00:58:24,000 --> 00:58:28,200
Speaker 4: that ship first, get it first, Like not for you,

1111
00:58:28,280 --> 00:58:30,920
Speaker 4: get it first? I kiss kids said, he get it.

1112
00:58:31,000 --> 00:58:34,280
Speaker 4: Beck's getting first. And it looks great on him.

1113
00:58:34,360 --> 00:58:39,200
Speaker 1: It does, thank you. It looks straight man vintage. By

1114
00:58:39,240 --> 00:58:42,280
Speaker 1: the way. See he's running surprised. My man pulled up.

1115
00:58:42,280 --> 00:58:43,439
Speaker 1: I don't even remember that shirt.

1116
00:58:43,640 --> 00:58:47,400
Speaker 2: So Kiff set listen the whole thing about Beck said,

1117
00:58:47,560 --> 00:58:51,480
Speaker 2: yourself self made, and and you worked for everything you got. Damn,

1118
00:58:51,600 --> 00:58:57,840
Speaker 2: I've seen that. Wait ship listen, listen. Look at your

1119
00:58:57,920 --> 00:59:02,439
Speaker 2: man over here, you number fiend. He want them steakers bad.

1120
00:59:03,520 --> 00:59:06,400
Speaker 2: There's two different shoes here. So me and you share

1121
00:59:06,520 --> 00:59:10,480
Speaker 2: the same love for this colorway, for the linens, and yeah,

1122
00:59:10,680 --> 00:59:11,920
Speaker 2: that's my favorite sneaker.

1123
00:59:12,120 --> 00:59:14,600
Speaker 1: Right. And I've seen you. I've seen you say that.

1124
00:59:14,840 --> 00:59:18,520
Speaker 4: And when I opened up the first South Each store, right,

1125
00:59:18,880 --> 00:59:20,640
Speaker 4: I put out the Linen air Force ones that brought

1126
00:59:20,680 --> 00:59:24,160
Speaker 4: them back, I remember, And I had Fatura he did

1127
00:59:24,160 --> 00:59:25,800
Speaker 4: the artwork on that clear box.

1128
00:59:26,400 --> 00:59:28,400
Speaker 1: And then Fetura did this piece for the window that

1129
00:59:28,520 --> 00:59:30,920
Speaker 1: was in the Linen colorway. It was incredible. And you

1130
00:59:31,040 --> 00:59:32,960
Speaker 1: were there. I went in there, you went in there.

1131
00:59:33,000 --> 00:59:35,000
Speaker 4: You picked them up and you had a combo about

1132
00:59:35,040 --> 00:59:38,640
Speaker 4: that and this is by far my favorite, my favorite

1133
00:59:38,680 --> 00:59:39,120
Speaker 4: air force.

1134
00:59:39,200 --> 00:59:41,520
Speaker 1: So so a lot of people don't know this.

1135
00:59:47,880 --> 00:59:52,960
Speaker 4: Last year, we launched our first collection for kids, and

1136
00:59:53,080 --> 00:59:54,800
Speaker 4: it was and you know kids, they go up to

1137
00:59:54,840 --> 00:59:57,640
Speaker 4: a boy seven, so it's really fair for kids and

1138
00:59:58,400 --> 01:00:02,479
Speaker 4: moms or k girls girls up to a men's seven,

1139
01:00:02,520 --> 01:00:04,120
Speaker 4: which is like a woman's eight and a half or nine.

1140
01:00:04,760 --> 01:00:07,680
Speaker 4: We partnered with Nike on this like kid story because

1141
01:00:08,440 --> 01:00:10,959
Speaker 4: at the time when I was making this deal, my daughter,

1142
01:00:11,360 --> 01:00:15,320
Speaker 4: my first girl, Maya, she was young and I wanted

1143
01:00:15,360 --> 01:00:18,360
Speaker 4: to work on product for her that would be like

1144
01:00:18,960 --> 01:00:21,439
Speaker 4: for her child like for her entire childhood. I wanted

1145
01:00:21,440 --> 01:00:23,240
Speaker 4: to buy her full size run so she could grow

1146
01:00:23,280 --> 01:00:25,760
Speaker 4: into the shit, you know. So he worked on some

1147
01:00:25,840 --> 01:00:27,920
Speaker 4: of my favorite products that I wanted to see through her,

1148
01:00:28,200 --> 01:00:30,840
Speaker 4: you know. And I wanted to make a seated run

1149
01:00:30,960 --> 01:00:33,680
Speaker 4: and put the kids first instead of the adults getting it.

1150
01:00:33,840 --> 01:00:35,640
Speaker 4: And then I wanted to put the kids first so

1151
01:00:35,720 --> 01:00:38,040
Speaker 4: the kids got something the adults didn't. And then I

1152
01:00:38,120 --> 01:00:43,880
Speaker 4: made a seated run of thirty six pairs per these products,

1153
01:00:44,240 --> 01:00:47,080
Speaker 4: these air Maxes, these air Forces. I made thirty six

1154
01:00:47,160 --> 01:00:50,720
Speaker 4: pairs for dads and moms to get seated so that

1155
01:00:50,840 --> 01:00:54,000
Speaker 4: their kids and their parents can fly together. But for

1156
01:00:54,120 --> 01:00:56,080
Speaker 4: my friends, you know, I wanted to keep something that

1157
01:00:56,120 --> 01:00:58,240
Speaker 4: were just for the kids so that the adults like,

1158
01:00:58,400 --> 01:01:01,320
Speaker 4: let's say, I'm a dad, right, I'm seeing this product

1159
01:01:01,320 --> 01:01:04,280
Speaker 4: that I can't get and it's ill happens to you

1160
01:01:04,360 --> 01:01:06,960
Speaker 4: all the time because you say sometimes that girls get

1161
01:01:07,000 --> 01:01:07,760
Speaker 4: the best, girls.

1162
01:01:07,600 --> 01:01:09,600
Speaker 1: Get the best. Let's Spike lead them new jorts.

1163
01:01:09,640 --> 01:01:13,280
Speaker 4: He got his girls, right, can you imagine, like like

1164
01:01:13,400 --> 01:01:15,240
Speaker 4: he should on this level, but you can't get them.

1165
01:01:15,280 --> 01:01:17,400
Speaker 4: So you get him for your kid. You live through

1166
01:01:17,440 --> 01:01:20,520
Speaker 4: your kids. That was the concept behind like making this

1167
01:01:20,600 --> 01:01:23,240
Speaker 4: partnership for kids, but we made thirty six pairs for adults.

1168
01:01:24,120 --> 01:01:29,000
Speaker 1: And I know Father's Day is coming up. Oh god, yo,

1169
01:01:31,040 --> 01:01:33,520
Speaker 1: my kids was like, good luck, We're getting you some

1170
01:01:33,760 --> 01:01:36,080
Speaker 1: socks and some ship. Oh yeah, how do you like

1171
01:01:36,320 --> 01:01:37,320
Speaker 1: toast you? And butter?

1172
01:01:37,640 --> 01:01:43,880
Speaker 12: Like yeah, so yo, this is the oh I see

1173
01:01:43,920 --> 01:01:47,760
Speaker 12: that different kind of linen. Whoa, I see that come off?

1174
01:01:48,480 --> 01:01:53,680
Speaker 13: So this is the unlinen, right, So unlinen, it's the unlinen.

1175
01:01:54,480 --> 01:01:59,560
Speaker 13: Oh shit, honey, you get it, man, that's for you.

1176
01:01:59,680 --> 01:02:03,800
Speaker 4: Joey, what the fuck your running and then hold on

1177
01:02:03,920 --> 01:02:07,160
Speaker 4: and then for and then for Eric and then for kiss.

1178
01:02:10,640 --> 01:02:14,960
Speaker 1: C m W can I can I see it first?

1179
01:02:15,080 --> 01:02:19,320
Speaker 1: And then for kiss? We did? We did a linen

1180
01:02:20,280 --> 01:02:25,800
Speaker 1: a linen ninety five? What is this? Numbers in your pocket?

1181
01:02:29,120 --> 01:02:29,280
Speaker 5: Oh?

1182
01:02:30,480 --> 01:02:31,920
Speaker 1: Fuck wow?

1183
01:02:32,560 --> 01:02:34,360
Speaker 5: So I want to in turn on the show once

1184
01:02:34,400 --> 01:02:38,040
Speaker 5: a month, just the last man may know.

1185
01:02:38,280 --> 01:02:44,120
Speaker 1: You see that Jesus Mayor is sneak of impresario. How

1186
01:02:44,360 --> 01:02:50,360
Speaker 1: stupid steps in the frame. Your Mayor is in the

1187
01:02:50,560 --> 01:02:55,560
Speaker 1: fucking fr ship. Let me see those.

1188
01:02:55,680 --> 01:02:58,720
Speaker 8: Those nikep We used to play with them. We made

1189
01:02:58,720 --> 01:03:01,240
Speaker 8: a hot top one. We made a different sounds. Me

1190
01:03:01,240 --> 01:03:03,280
Speaker 8: and Joe used to mess around with him. He's a

1191
01:03:03,320 --> 01:03:08,040
Speaker 8: beautiful Yeah. Did you see looking at inside of you thing?

1192
01:03:08,200 --> 01:03:11,200
Speaker 1: Kids? You didn't see? Look look look.

1193
01:03:15,320 --> 01:03:18,720
Speaker 8: You did it brother, congratulations Jesus pheno.

1194
01:03:18,880 --> 01:03:20,440
Speaker 1: Well I did well, I did do it with the

1195
01:03:20,880 --> 01:03:23,520
Speaker 1: on the inside. But but this is a different. It

1196
01:03:23,640 --> 01:03:26,640
Speaker 1: was a ridiculous. I know, but that's but that's but

1197
01:03:26,840 --> 01:03:32,240
Speaker 1: this is what this is. This is you know for sorry,

1198
01:03:33,080 --> 01:03:38,600
Speaker 1: I'm sick right now. You're running what I got him?

1199
01:03:38,640 --> 01:03:43,040
Speaker 1: In a man? You don't never see no ship like

1200
01:03:45,280 --> 01:03:47,240
Speaker 1: the is it kind of ships? I just go downstairs

1201
01:03:47,280 --> 01:03:57,200
Speaker 1: and keep looking like hundreds everybody. Let's go ask the

1202
01:03:57,320 --> 01:04:01,840
Speaker 1: tumble the tumble letter on the you not get that

1203
01:04:01,960 --> 01:04:05,520
Speaker 1: head fake, get that fay shot.

1204
01:04:06,840 --> 01:04:12,920
Speaker 3: Block blocks shor man, don't do that to them.

1205
01:04:14,400 --> 01:04:17,360
Speaker 1: I'm not suspect because I know you know how to

1206
01:04:17,440 --> 01:04:18,800
Speaker 1: break it. You break that down.

1207
01:04:18,840 --> 01:04:26,120
Speaker 2: I mean, sick right now, sick, sick right now. Don't

1208
01:04:26,240 --> 01:04:34,840
Speaker 2: tell you, but don't get that nigga one of them.

1209
01:04:34,840 --> 01:04:39,080
Speaker 2: My things like, is the hydrated you might be Look

1210
01:04:39,120 --> 01:04:40,440
Speaker 2: at this ship says kids.

1211
01:04:40,520 --> 01:04:44,320
Speaker 1: Have you ever seen that? Yo?

1212
01:04:44,640 --> 01:04:51,160
Speaker 3: Cheers fire, the more successful, health, more creating, more blessings.

1213
01:04:52,200 --> 01:04:54,280
Speaker 1: And I want to speak to something. I don't care

1214
01:04:54,320 --> 01:04:58,480
Speaker 1: if this ends up making it. This is gonna make it. Yo.

1215
01:04:58,720 --> 01:05:01,680
Speaker 4: I grew up like it's just some crazy shit because

1216
01:05:01,680 --> 01:05:03,520
Speaker 4: you say, you know, I can't believe I'm on the

1217
01:05:03,560 --> 01:05:06,560
Speaker 4: floor at a Nick game. You know, like the first

1218
01:05:06,640 --> 01:05:10,480
Speaker 4: game I ever went to, David had season David z

1219
01:05:10,640 --> 01:05:12,920
Speaker 4: he had teasing tickets to the to the next.

1220
01:05:13,000 --> 01:05:14,400
Speaker 1: My first game I ever went to it was a

1221
01:05:14,840 --> 01:05:18,040
Speaker 1: was a finals game against Houston. That was my first

1222
01:05:18,080 --> 01:05:21,160
Speaker 1: game in ninety four. I was twelve. Ended up losing

1223
01:05:21,240 --> 01:05:24,080
Speaker 1: that game, but it was a big gap between then

1224
01:05:24,320 --> 01:05:26,200
Speaker 1: and the next time I was able to go to

1225
01:05:26,240 --> 01:05:28,240
Speaker 1: any game and where I would sit.

1226
01:05:28,600 --> 01:05:31,240
Speaker 4: You know what I'm saying and now going and doing

1227
01:05:31,280 --> 01:05:34,520
Speaker 4: what I'm doing with the Knicks is is far fetched

1228
01:05:34,880 --> 01:05:37,400
Speaker 4: and and very unlikely. Growing up the way I did.

1229
01:05:37,440 --> 01:05:39,959
Speaker 4: I grew up in Jamakers Wings close to one Siday

1230
01:05:40,040 --> 01:05:43,480
Speaker 4: ninth and hillside the car Dozer, Shopper card dos and

1231
01:05:43,520 --> 01:05:44,560
Speaker 4: thanks for coming and doing that.

1232
01:05:44,880 --> 01:05:48,040
Speaker 1: You know, the coach is my man and I love coach.

1233
01:05:48,320 --> 01:05:53,520
Speaker 1: He won. That was he wants He's a g That

1234
01:05:53,680 --> 01:05:55,920
Speaker 1: was far fetched. But what's more far fetched than that

1235
01:05:56,680 --> 01:05:57,480
Speaker 1: is me sitting here.

1236
01:05:58,240 --> 01:06:01,440
Speaker 4: What's more far fetched than working with What's more far

1237
01:06:01,520 --> 01:06:04,200
Speaker 4: fetched than you know, all these stories and everything that

1238
01:06:04,280 --> 01:06:06,080
Speaker 4: I'm able to do that I'm so blessed to be

1239
01:06:06,120 --> 01:06:09,160
Speaker 4: able to do, is sitting here with you guys. That's

1240
01:06:09,480 --> 01:06:13,680
Speaker 4: that's what's more far fetched. Because you know, when John

1241
01:06:13,760 --> 01:06:17,560
Speaker 4: Blaze came out, like I remember, like I remember the

1242
01:06:17,680 --> 01:06:20,880
Speaker 4: feeling of where I was when you know, when Kiss

1243
01:06:20,920 --> 01:06:24,080
Speaker 4: the Game Goodbye came out like that was that that

1244
01:06:24,280 --> 01:06:26,680
Speaker 4: music raised me? And it's what I'm saying, so like

1245
01:06:27,560 --> 01:06:29,960
Speaker 4: the feeling that that gave me is a part of

1246
01:06:30,000 --> 01:06:31,880
Speaker 4: who I am. It's in my fucking blood.

1247
01:06:32,200 --> 01:06:35,680
Speaker 1: You know what I'm saying. And here's some questions for

1248
01:06:35,760 --> 01:06:40,160
Speaker 1: you around They usually do that my guests.

1249
01:06:40,360 --> 01:06:43,640
Speaker 4: How does it How does it feel rapping now? How

1250
01:06:43,680 --> 01:06:46,720
Speaker 4: does it feel rapping after the show, after the success

1251
01:06:46,800 --> 01:06:47,840
Speaker 4: of this show and after.

1252
01:06:47,760 --> 01:06:50,280
Speaker 1: Being you know, be honest with you when you when

1253
01:06:50,480 --> 01:06:54,640
Speaker 1: when you gravitate towards success. You know what I'm saying.

1254
01:06:54,680 --> 01:06:57,800
Speaker 2: When you're on a plane with Timothy shallow Man and

1255
01:06:58,000 --> 01:07:04,600
Speaker 2: Ben still you feeling like that all this shit going

1256
01:07:04,720 --> 01:07:07,400
Speaker 2: on and you winning and we got number one shows

1257
01:07:07,720 --> 01:07:11,000
Speaker 2: and we're doing great financially.

1258
01:07:11,920 --> 01:07:12,400
Speaker 1: By the way.

1259
01:07:12,520 --> 01:07:15,160
Speaker 2: Don know, By the way, that's the main thing for me.

1260
01:07:16,080 --> 01:07:19,040
Speaker 2: The worst feeling for me is being broke, and I

1261
01:07:19,120 --> 01:07:23,320
Speaker 2: went that. I went broke after being rich. I know

1262
01:07:23,480 --> 01:07:26,440
Speaker 2: that stomach, you know, it's like a fucking you ever

1263
01:07:26,520 --> 01:07:29,600
Speaker 2: been in a bakery. My father was a baker. My

1264
01:07:29,760 --> 01:07:34,920
Speaker 2: uncle no bakery. You ever see how doas made? You

1265
01:07:35,040 --> 01:07:36,920
Speaker 2: ever see how dough is made? You know they got

1266
01:07:36,960 --> 01:07:39,560
Speaker 2: a machine that go like this to the flower.

1267
01:07:39,320 --> 01:07:39,840
Speaker 1: To the dough.

1268
01:07:40,600 --> 01:07:44,200
Speaker 2: That's how your stomach feel when you going to baking machine.

1269
01:07:45,520 --> 01:07:47,840
Speaker 1: That ship, yo, the dough machine.

1270
01:07:47,880 --> 01:07:50,440
Speaker 2: If you're a baker, you got a baker in your family,

1271
01:07:50,960 --> 01:07:53,760
Speaker 2: the dough machine. Your stomach goes like that when they

1272
01:07:53,960 --> 01:07:56,840
Speaker 2: rob your shit or you go broke. Let me tell you,

1273
01:07:56,880 --> 01:07:58,760
Speaker 2: I never want to fill out again. And when you

1274
01:07:58,960 --> 01:08:02,040
Speaker 2: got success and you getting money and you doing it

1275
01:08:02,160 --> 01:08:05,680
Speaker 2: at a high level, it brings that type of music.

1276
01:08:05,960 --> 01:08:06,640
Speaker 1: You know what I'm saying.

1277
01:08:06,720 --> 01:08:10,200
Speaker 2: And what's been happening a lot lately, right, So a

1278
01:08:10,280 --> 01:08:14,240
Speaker 2: lot of times you've been asking yourself for real because

1279
01:08:14,240 --> 01:08:17,680
Speaker 2: you like me. It's this loyalty worth it, right, So

1280
01:08:17,840 --> 01:08:20,720
Speaker 2: we live off of you know, TS. The brand of

1281
01:08:20,880 --> 01:08:24,919
Speaker 2: TS is based off lawyers code. Man, It's like a domino.

1282
01:08:25,320 --> 01:08:28,120
Speaker 2: I dare you to hit the chef. He'll tell you.

1283
01:08:28,280 --> 01:08:31,360
Speaker 2: They all coming the lady to work in the house,

1284
01:08:31,439 --> 01:08:33,439
Speaker 2: to stab you on the kneecap on the way out.

1285
01:08:33,560 --> 01:08:35,960
Speaker 1: They all coming for TS. Right.

1286
01:08:36,080 --> 01:08:39,240
Speaker 2: And so I've been so lawyer to people. You know

1287
01:08:39,320 --> 01:08:41,920
Speaker 2: what happened to me? And I'm gonna tell you, huh

1288
01:08:42,720 --> 01:08:46,120
Speaker 2: that was a funny. No, no, no, I'm saying I've

1289
01:08:46,160 --> 01:08:48,519
Speaker 2: been so lawyer to people. You know what I mean

1290
01:08:48,680 --> 01:08:52,680
Speaker 2: that Finally it's in my face now saying yo, thank you.

1291
01:08:53,000 --> 01:08:55,320
Speaker 2: Like the other day I got thrown out of Cleveland.

1292
01:08:55,720 --> 01:08:58,920
Speaker 2: I bought courtside tickets. This is a real story. They

1293
01:08:59,040 --> 01:09:01,679
Speaker 2: threw me out of Cleveland. Mister Dolan heard that shit.

1294
01:09:01,760 --> 01:09:05,200
Speaker 2: It said, if we have a game five, I promise

1295
01:09:05,280 --> 01:09:08,759
Speaker 2: you you I'm gonna put the owner of Cleveland upper deck.

1296
01:09:09,800 --> 01:09:12,080
Speaker 2: He said, they don't do that tomorrow. But he's seen

1297
01:09:12,160 --> 01:09:15,200
Speaker 2: me for thirty years being lawyer, and thank god I've been.

1298
01:09:15,439 --> 01:09:16,599
Speaker 2: I've been right now.

1299
01:09:16,720 --> 01:09:19,120
Speaker 1: This is a level. This is a layer.

1300
01:09:19,640 --> 01:09:21,960
Speaker 2: Think of a fucking you ever been to il Molinos

1301
01:09:21,960 --> 01:09:23,440
Speaker 2: where they cut the fucking.

1302
01:09:23,240 --> 01:09:27,200
Speaker 1: Orange and a million slices and shit, it's a layer

1303
01:09:27,400 --> 01:09:30,800
Speaker 1: of my life. Just showing me. Yo, you've always been loyal,

1304
01:09:30,920 --> 01:09:32,920
Speaker 1: So I'm gonna stick by you and that I go.

1305
01:09:33,200 --> 01:09:34,680
Speaker 1: I called you and told you that the other day.

1306
01:09:34,800 --> 01:09:36,960
Speaker 4: But I've experienced that with you too, because when I

1307
01:09:37,080 --> 01:09:40,400
Speaker 4: called you for the kids for the arts in my

1308
01:09:40,479 --> 01:09:42,840
Speaker 4: old high school when they rebuild, you know, they were

1309
01:09:42,840 --> 01:09:45,080
Speaker 4: getting money to rebuild parts of the high school, and

1310
01:09:45,160 --> 01:09:48,360
Speaker 4: I called you to come in and perform for the kids.

1311
01:09:49,640 --> 01:09:52,080
Speaker 1: Yo, you didn't even ask me anything. I can't.

1312
01:09:52,240 --> 01:09:54,640
Speaker 4: You didn't even ask me a fucking question when and

1313
01:09:54,720 --> 01:09:56,879
Speaker 4: I was like, yo, it's in two weeks on a Thursday,

1314
01:09:57,439 --> 01:09:58,040
Speaker 4: Like I'm there.

1315
01:09:58,000 --> 01:10:01,160
Speaker 2: But let me tell you something. Monnie and I and paused.

1316
01:10:01,200 --> 01:10:02,960
Speaker 2: I don't want to suck you off like that. But

1317
01:10:03,120 --> 01:10:19,799
Speaker 2: when I tell you, whoa pause it to death, you're super.

1318
01:10:20,520 --> 01:10:24,000
Speaker 2: He put a flag in his box, sleeper. Put a

1319
01:10:24,080 --> 01:10:30,000
Speaker 2: flag in the box of the sleeper, Ronny. When I

1320
01:10:30,240 --> 01:10:33,560
Speaker 2: call you, when I call you, the don called Leoni

1321
01:10:33,840 --> 01:10:37,760
Speaker 2: the fashion, I mean it. When I say to you

1322
01:10:38,439 --> 01:10:43,080
Speaker 2: he did, don't call Leoni the Fashion. I fucking mean it.

1323
01:10:43,160 --> 01:10:47,439
Speaker 2: I see you, all star. That's my man thing. I

1324
01:10:47,560 --> 01:10:50,400
Speaker 2: thought about that, you know how? You know how didn't

1325
01:10:50,439 --> 01:10:53,439
Speaker 2: have brother man on Martin. That's your man thing? That

1326
01:10:55,240 --> 01:10:57,960
Speaker 2: from the joe Ja. That's stupid, crazy y.

1327
01:11:00,240 --> 01:11:07,799
Speaker 1: Can we bleep that? I don't even play. He's gotta

1328
01:11:08,000 --> 01:11:12,800
Speaker 1: leave it. That was crazy. I gotta leaves I gotta

1329
01:11:12,880 --> 01:11:16,479
Speaker 1: leave it, gotta leave it. He's running. What I'm saying

1330
01:11:16,640 --> 01:11:18,240
Speaker 1: is you the don of this ship. Man.

1331
01:11:18,560 --> 01:11:23,080
Speaker 2: Salute you, brother, We salute you, and very important to

1332
01:11:23,120 --> 01:11:25,880
Speaker 2: salute you everywhere, you know, because a lot of people

1333
01:11:26,840 --> 01:11:29,560
Speaker 2: they take their compliments and they do it privately. I

1334
01:11:29,600 --> 01:11:33,360
Speaker 2: don't like those guys who will compliment you privately or

1335
01:11:33,439 --> 01:11:34,719
Speaker 2: won't tell you in front of people.

1336
01:11:34,800 --> 01:11:37,479
Speaker 1: One day, like y'all kids living in the world of that,

1337
01:11:37,720 --> 01:11:39,240
Speaker 1: the sucking ship. I don't do that.

1338
01:11:39,640 --> 01:11:41,439
Speaker 2: I see him in the middle of anywhere I go,

1339
01:11:41,600 --> 01:11:45,840
Speaker 2: Dee don Coleoni fashion, that's my ship.

1340
01:11:46,320 --> 01:11:48,439
Speaker 4: You've been saying anywhere else here, I even saying, I

1341
01:11:48,439 --> 01:11:49,160
Speaker 4: don't give.

1342
01:11:49,040 --> 01:11:52,280
Speaker 2: You wherever he's at the door. They're like much sticky

1343
01:11:52,320 --> 01:11:55,360
Speaker 2: here against us and ship. They're like yo Joe, crack

1344
01:11:55,479 --> 01:11:56,200
Speaker 2: me figuring them up.

1345
01:11:56,560 --> 01:12:00,800
Speaker 1: Check this out. This ain't that. That ain't this. Rocky

1346
01:12:00,920 --> 01:12:04,040
Speaker 1: kiss makes some noise for guests. Roddy and back out.

1347
01:12:06,560 --> 01:12:13,720
Speaker 1: Kiss other baby, go running with my MX. He just

1348
01:12:13,880 --> 01:12:15,479
Speaker 1: told me with her by