Speaker 1: And in the lead.
Speaker 2: By the way, let's talk about sports media, specifically television
Speaker 2: ratings for the National Basketball Association.
Speaker 1: Viewership on television.
Speaker 2: Is down for the league, and there are many factors
Speaker 2: that are believed to contribute to that. Commissioner Adam Silver
Speaker 2: acknowledges the decline in viewership, but he doesn't blame the
Speaker 2: product on the court. Silver notes the decline and cable subscribers,
Speaker 2: which would naturally account for the drop in viewership. However,
Speaker 2: NBA legend and Hall of Famer Magic Johnson has another take.
Speaker 1: He blames the players. Listen to this quote.
Speaker 2: In fact, he is how Magic explained why today's NBA
Speaker 2: players are to blame for the ratings decline.
Speaker 1: Quote. They don't hate each other.
Speaker 2: I hated Larry and every Celtic, the Celtics and Lakers
Speaker 2: hated each other. It made for great TV and people
Speaker 2: tuning in. Now everybody's shaking each other's hands. Everybody likes
Speaker 2: each other, won't go at each other really hard. It's
Speaker 2: got to get back to that, and there's a reason
Speaker 2: why the numbers are going down. And these guys better
Speaker 2: wake up and say, hey man, we gotta change this.
Speaker 2: And also load management the guys gotta play. End quote.
Speaker 1: Listen to me.
Speaker 2: When I say what I have to say. I'm not
Speaker 2: trying to cast dispersions. You folks on YouTube and social
Speaker 2: media got to get a bit more creative. Everything is
Speaker 2: about hat hating. Why telling the facts is hating? When
Speaker 2: Lebron James departed from Miami, went back to Cleveland and
Speaker 2: then came back to play against de Wade in the
Speaker 2: Miami Heat, when pat Riley had to go in the
Speaker 2: back because he wanted to throw up because of how
Speaker 2: much Lebron and d Wade were hugging each other on
Speaker 2: the court during the game, and stuff like that.
Speaker 1: You don't remember that. You don't remember that.
Speaker 2: You don't see all this hugging and coonby yaing going on.
Speaker 1: You don't remember all of that.
Speaker 2: You don't see players sitting up there and following Lebron
Speaker 2: James lead. Remember when Lebron used to play in Cleveland,
Speaker 2: they used to pose and take pictures and faint and
Speaker 2: taking pictures and all of this other stuff before they
Speaker 2: got their ass kicked and bounced out of the players
Speaker 2: my Bosston or somebody. You don't remember all of that.
Speaker 2: Why did Lebron James go to Miami. It's one thing
Speaker 2: to leave Cleveland, but why go to Miami. Remember how
Speaker 2: Boston was giving it to him. Remember how Paul Pearis
Speaker 2: was chirping. Remember how KG was then right, Yeah, Remember
Speaker 2: how Ray Allen ultimately turned KG and others into enemies
Speaker 2: until years later because he went to the enemy. Remember
Speaker 2: how KG came right on this show and broke down
Speaker 2: what it was like for him to go to anybody,
Speaker 2: go to anybody but Miami.
Speaker 1: There were how enemies.
Speaker 2: This is what happened. Got to remember just recently there
Speaker 2: were enemies. Boston was enemies with Miami, not just the Lakers.
Speaker 2: Lebron comes along and you're getting along with everybody. Remember
Speaker 2: how we used to sit up there and talk about
Speaker 2: how Jordan was an assassin and Lebron was such a
Speaker 2: nice guy and such a nicer human being and getting
Speaker 2: the law. You know what happened to that, ladies and gentlemen. Branding,
Speaker 2: That's what happened. Everybody saw a way to cultivate relationships
Speaker 2: with one another, ultimately doing business with one another or
Speaker 2: advising one another on how to do business and get
Speaker 2: more money than all of this other stuff. And as
Speaker 2: a result, everybody was about brand protection.
Speaker 1: But they ain't the only ones. The NBA is.
Speaker 2: Guilty of this too, because you took the physicality out
Speaker 2: of the game to a lesser degree. The NBA saw
Speaker 2: in the nineties that the game wasn't as attractive as
Speaker 2: it used to be, started implementing rules of regulations to
Speaker 2: take out some of that physicality, and as a result,
Speaker 2: hate diss the page too, because if somebody ain't getting
Speaker 2: away with dockey, you upside the damn head, or they
Speaker 2: no doing so can get themselves dejected, suspended, fined, et cetera.
Speaker 1: It's gonna be less of that.
Speaker 2: Less of that means leads to more cordiality. More cordiality
Speaker 2: leads to you getting the loan better, You getting the
Speaker 2: loan better. These you ain't enemies the way that you
Speaker 2: used to be, And as a result, everybody ends up
Speaker 2: singing cool by y'all to one another. And sometimes I
Speaker 2: watch the NBA and wonder if it was the latest
Speaker 2: episode of General Hospital or Right or Young and a Restless.
Speaker 2: That's what we're talking about. When Magic Johnson's talking about
Speaker 2: that hatred him and Isaiah were boys. You see how
Speaker 2: you treated Isaiah when Isaiah came down the middle in
Speaker 2: the NBA Finals.
Speaker 1: You know why I ain't did that. You know why
Speaker 1: he did that because.
Speaker 2: It was a championship on the line. Ain't your damn
Speaker 2: friend right now? We can handle that shit later. Right now,
Speaker 2: I'm trying to bust your ass and not you out
Speaker 2: of here, That's.
Speaker 1: What he's saying.
Speaker 2: And then ultimately Isaiah try to come back at them,
Speaker 2: and there was no talking, there was no fragnizing, there
Speaker 2: was no dinners.
Speaker 1: I'm trying to beat you.
Speaker 2: While you think everybody loves Giannas in this day and age,
Speaker 2: because he don't work with nobody in the offseason.
Speaker 1: They're all his enemy. He's coming to destroy them.
Speaker 2: That's what we love to see.
Speaker 1: That doesn't happen.
Speaker 2: Because everybody mingling with one another. It ain't just because
Speaker 2: of the money they are getting. It's because the money
Speaker 2: they stand to get by talking and vibing with one another,
Speaker 2: exchanging business ideas, even doing business together.
Speaker 1: In attitude of the zones.
Speaker 2: We give you that forty eight minutes on the court,
Speaker 2: we good and in the end we don't really care
Speaker 2: because we got our paper.
Speaker 1: But it's hurt the game.
Speaker 2: And Magic Johnson is qualified to say and see if
Speaker 2: it's Stephen a bump.
Speaker 1: Steven Ay, who the hell is he? Hell with him?
Speaker 1: Say ass can't play anyway?
Speaker 2: Well, Magic's a five time champion and the greatest point
Speaker 2: guard in the history of basketball, who, by the way,
Speaker 2: business acumen, networking ability, willingness to co mingle and get
Speaker 2: along and cultivate and network and create relationships has turned
Speaker 2: them damn there into a billionaire. And he spearheaded movements
Speaker 2: that were ultimately followed by Michael Jordan himself, and to
Speaker 2: this day and age, Kobe Bryant.
Speaker 1: And Lebron James and people like that and Shaq. Let's
Speaker 1: not forget that.
Speaker 2: Remember when Shaq was playing for the Lakers and he said,
Speaker 2: I'm not worried about the Sacramento Queens.
Speaker 1: He didn't give a damn. He was the Diesel. What
Speaker 1: you gonna do about it?
Speaker 2: Remember when Charles walking the a round mount of rebound,
Speaker 2: just running over people, throwing l bowls and all of
Speaker 2: the We don't see too much of that these days.
Speaker 2: That's what Magic is talking about. It's not applying to all,
Speaker 2: it's not applying to some, but it's applying enough who
Speaker 2: have the power to influence the game in a far
Speaker 2: more competitively Ferverish Way and they.
Speaker 1: Don't do it. Got you Magic Johnson's talking about look
Speaker 1: it up. The evidence is all there. You know who?
Speaker 1: You know which players I'm talking about. You know