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Speaker 1: next guest. UM. I've always talked to her via email,

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Speaker 1: and I had the good fortune of sitting next her

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Speaker 1: on a panel and and she motivated me. We all

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Speaker 1: talk about how she motivated me to do more. My

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Speaker 1: next we have a new show, She's uh. She's TV

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Speaker 1: one UH. I created and I am an executive producer.

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Speaker 1: Is called Evidence of Innocence and to be premiering on

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Speaker 1: TV one June four. We examined the lives of people

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Speaker 1: who have been wrongfully put in prison for decades and

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Speaker 1: now who are free. It will be hosted by self

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Speaker 1: rights attorney Benjamin crump By next guest is the senior

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Speaker 1: vice president of Original Programming and Production at TV one.

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Speaker 1: Please welcome to Money Making Conversations. D' angela, Steve, Are

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Speaker 1: you doing good morning? Uh? You know, I my first

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Speaker 1: impression we're on a panel because I was invited out there.

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Speaker 1: Um the other show that we were that was airing

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Speaker 1: on our TV one at the time, and when I

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Speaker 1: was sitting next to you, I got to hear your

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Speaker 1: point of view. About television and about ratings. How important

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Speaker 1: if you that's the game. You know you can, you

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Speaker 1: can you you can put together a show, you can

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Speaker 1: get a cash, you can get all the stars like

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Speaker 1: our show we have. You know attorney Benjamin Crump. If

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Speaker 1: he doesn't deliver the numbers, there's only one recourse. And

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Speaker 1: when I was listening to tell everybody about that whole

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Speaker 1: process and why why you know a lot of people

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Speaker 1: can like a show, but if nobody's watching the show,

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Speaker 1: it doesn't matter. Right, Um, that's absolutely right. So in

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Speaker 1: the cable television revenue model, earn I think it's sold

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Speaker 1: about money. Right. In the revenue model, we earn our

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Speaker 1: revenue in two different distinct streams right now, and one

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Speaker 1: is our affiliate agreements with the cable companies, and that's

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Speaker 1: how much the cable companies pay us per subscriber. That's

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Speaker 1: one revenue stream which is decreasing every day because people

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Speaker 1: are um cord cutting. Um that means they're cutting off

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Speaker 1: their cable, their cord shaving, which means they're cutting down

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Speaker 1: their cable packages or their cord nevers who people who

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Speaker 1: have never had cable, like my son will probably never

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Speaker 1: have cable television because of right. So because of that

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Speaker 1: dynamic and the way media consumption has has changed, um,

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Speaker 1: that revenue stream is increasingly getting smaller and the other

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Speaker 1: revenue stream UM is through advertising advertisers. Advertisers pay based

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Speaker 1: upon the impressions that a program is predicted to give them,

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Speaker 1: so they'll come in, you know, typically at the arm

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Speaker 1: set and say, okay, I'm gonna pay X number of

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Speaker 1: dollars and I'm expecting these number of impressions by the

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Speaker 1: people that watch your programs. And then if you if

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Speaker 1: they don't watch it, they don't come and they don't deliver,

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Speaker 1: then we have to return that money. Wow. Um. So

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Speaker 1: the issue is is, yeah, you're in the hole. It

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Speaker 1: becomes a deat. So the issue is that if people

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Speaker 1: do not subscribe to cable in the in the cable

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Speaker 1: television business level, they don't subscribe to cable, if they

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Speaker 1: no longer get the packages that a TV one is on,

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Speaker 1: and if they don't watch once the programs that they

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Speaker 1: like are on, and they need to watch them within

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Speaker 1: the first three days. So you can watch them and

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Speaker 1: you can um DVR, but you need to watch them

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Speaker 1: within the first three days because you we do get

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Speaker 1: credit for the DVR, but only in the first three days.

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Speaker 1: So if you don't watch your favorite programs, then we

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Speaker 1: don't make the revenue that we need to in turn

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Speaker 1: invest in more programming. So that's important for people to

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Speaker 1: know that DVR, if they DVR, if they need to

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Speaker 1: watch that within the three day window, not next week,

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Speaker 1: not next month, they need to watch it within three days.

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Speaker 1: That's networks are able to sell up to seven days

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Speaker 1: that you can watch it in the first senate days

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Speaker 1: for the most part is the first three days, because

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Speaker 1: that's important because I know a lot of fans of

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Speaker 1: TV one probably feel that Okay, I got you, I'm

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Speaker 1: just gonna DVR and it never ever it never ever watched,

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Speaker 1: never watched it, never give us, doesn't count, and that's important.

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Speaker 1: That's why I wanted to bring up on the show,

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Speaker 1: just to break down the little things there. You know,

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Speaker 1: it's African Americans trying to support in Lifefrican American brand

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Speaker 1: or people who just want to support the brand in

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Speaker 1: general and could be general market viewers. It's important that

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Speaker 1: they understand that there's a plan to success and it

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Speaker 1: all comes down to money, and it also comes down

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Speaker 1: to the fact that you operating on this multi level

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Speaker 1: platform now now, and so explain to people what that

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Speaker 1: exactly is, because you kind of mentioned a little bit,

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Speaker 1: you know, you're talking about video on demand. You was

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Speaker 1: kind of mentioned it with DVRs. That's all accumulations to

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Speaker 1: the rating process, now, doesn't it. Well, it depends on

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Speaker 1: the asphistication of the cable network and the evolution of

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Speaker 1: the technology that the cable network has. But most part

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Speaker 1: you need to dv R and watch it during the

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Speaker 1: DVR window. There are some network Richard, I got you that, brother,

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Speaker 1: But if you go dv R three days, Okay, you

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Speaker 1: got three days? Get that clear in that right? Yes? Now,

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Speaker 1: But if you some networks are have created deals with

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Speaker 1: Netflix and Amazonlue, and you can watch those. That's gravy.

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Speaker 1: But the for the and and it's and it's typically

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Speaker 1: not UM for a smaller network. And if the show

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Speaker 1: isn't hugely successful on the network, that's that's a small

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Speaker 1: amount of revenue that comes later. The key of the

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Speaker 1: is the first three days, right, Okay? Cool. So I

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Speaker 1: bring a show like Um Evidence of Innocence to TV one,

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Speaker 1: I pitch it UM. You guys like it? Why do

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Speaker 1: you pick up a show or consider producing the show

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Speaker 1: like Evidence of Innocence. It's you have shows of that

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Speaker 1: similar format on your network. What what excited you guys?

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Speaker 1: Are our evidence of innocence? Well, you know, so the

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Speaker 1: way I've I program is more from a holistic um standpoint,

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Speaker 1: and so we have a true crime injustice block of

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Speaker 1: programming on Monday night, and it's always the more successful

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Speaker 1: shows are the women in peril relationships, the salacious, you know,

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Speaker 1: shows where you know, it's almost like watching a movie

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Speaker 1: and you're and you're getting into the inner working that

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Speaker 1: the person that eive did the crime. But it's always

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Speaker 1: relationships focused, and that's fatal attraction and for my man,

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Speaker 1: So the reason why we were interested in Evidence of

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Speaker 1: Innocence is because that's kind of balanced out that women

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Speaker 1: uh imperil dynamics um. And I think I said this

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Speaker 1: on the panel where we spoke together, is I also

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Speaker 1: like to put medicine in the food. So the food

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Speaker 1: I look at the food as you know, like like

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Speaker 1: the for my man's and fable attractions, that's pizza with pepperonio,

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Speaker 1: you know, just in grease oozing off of it, right,

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Speaker 1: I can. I'm able to because the audience is there,

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Speaker 1: I'm able to, uh to add something UM a little

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Speaker 1: more substantive, which is the evidence of innocence. And and

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Speaker 1: quite frankly, you know we've been pitched shows about UM

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Speaker 1: up men and women re entering UM society UM from

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Speaker 1: prison who are wrongfully convicted. UM. I actually executive produced

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Speaker 1: a show you may not know this back in all

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Speaker 1: years ago on bp UM called Vindicated. So this remember that.

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Speaker 1: So it's not so it's something that's always interested me personally.

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Speaker 1: But I think the reason why evidence of innocence takes

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Speaker 1: a difference spin in the turn is the attachment of

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Speaker 1: Benjamin Crump's voice. And I think that that makes it UM.

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Speaker 1: It gave it a gravitosophy will, and it also gave

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Speaker 1: it UM some credibility because what I found. And when

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Speaker 1: you're hearing these stories about vindications and and exonerations and

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Speaker 1: stuff like that, they can get redundant, they can get

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Speaker 1: monotonous because you know, most people are vindicated based upon

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Speaker 1: DNA evidence, and so that means the Kennis was probably

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Speaker 1: a black man was accused a rest and a white woman.

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Speaker 1: And it's just it is so overwhelming. It happens if

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Speaker 1: it's happened so many times, and the stories get redundant,

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Speaker 1: and then you get the guy coming out of prison

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Speaker 1: and it's like, oh my gosh, this is the new

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Speaker 1: cell phone. It becomes it becomes redundant, and it's it's

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Speaker 1: actually quite sad. And so but what I loved about

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Speaker 1: Evidence of Innocence is that we have a woman, right,

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Speaker 1: we we follow a woman, we follow men. It's not

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Speaker 1: just DNA, it's not kids. It's not only uh be

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Speaker 1: a misidentification by by the witness or the victim. It

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Speaker 1: really shows a total picture of what can go wrong

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Speaker 1: and for the audience to be at the seed but

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Speaker 1: for the greatest of God, there go Yeah, that can

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Speaker 1: be you. That's that's really the key. And when we

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Speaker 1: come back, it's the more shows on TV one just

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Speaker 1: not to show just about ever this eventence and we're

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Speaker 1: gonna talk about on Songs, which is my favorite show,

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Speaker 1: Fatal Attraction for my man and the incredible popular Uncensored.

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Speaker 1: We were right back with TV one executive the Angela

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Speaker 1: Steed all this for Sean McDonald. I'm back. I'm back

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Speaker 1: talking to the senior vice president of Original program and

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Speaker 1: in production that TV one um its de' Angela, Steve

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Speaker 1: Misteed lawyer Steve. Now, when I was on the panel,

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Speaker 1: you know, I'm just think I'm sitting next to just

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Speaker 1: a original program and in production senior VP, and I

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Speaker 1: look at your bio and now, but also look at

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Speaker 1: when I did the Pan African uh Film Festival is

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Speaker 1: a great festival in Los Angeles. I noticed you said

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Speaker 1: you well from the had a law background. That transition,

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Speaker 1: why did you Why did you make that transition, because

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Speaker 1: I think it works well with what you're doing. Now,

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Speaker 1: Please help people out because because I was wanther go

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Speaker 1: on this show and talk about people are afraid to

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Speaker 1: make that leap, afraid to make that change because because

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Speaker 1: of the uncertainty. But you went from a very successful

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Speaker 1: platform to pretty much a platform that does create a

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Speaker 1: lot of uncertainty entertainment, right right. That's I never thought

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Speaker 1: about it that way. But yes, I did. UM go

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Speaker 1: to law school UM back in the late nineteen hundred.

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Speaker 1: I practiced law for a while at UM. One of

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Speaker 1: the largest law firms in Pittsburgh at the time. Read

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Speaker 1: Smith Sean McClay, which is an internet which is an

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Speaker 1: internet firm. Now, UM, and I just did not like it.

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Speaker 1: It didn't feed my UM creative soul. So UM, I

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Speaker 1: left UH the practice of law, and I moved to

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Speaker 1: Atlanta and started a UM production company UM that was

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Speaker 1: geared towards producing music videos because the music business was

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Speaker 1: popping in Atlanta at that time and they didn't have

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Speaker 1: the services necessarily to support the growth of the music industry. UM.

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Speaker 1: So I partnered with some other people and we started

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Speaker 1: a film company and that's how I ended up in

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Speaker 1: UM in this business, yeah, and entertainment business. We we

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Speaker 1: did music videos. I think I did maybe sixty music

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Speaker 1: videos at the time. UM. And then from there one

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Speaker 1: of our directors that we worked with gave us a

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Speaker 1: script and said, can you get this to Jermaine dupri

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Speaker 1: And we said, UM, yeah, we can get it to him,

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Speaker 1: but you know, maybe we can raise the money. And

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Speaker 1: so we were. We read the script and it was good.

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Speaker 1: It was great. Actually, it was a movie card Book

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Speaker 1: of Love, UM, the Definitive Reason Why Mental Dogs, and

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Speaker 1: it started Sally Richardson, Richard T. Jones, UM, Tretch, Mary Morrow.

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Speaker 1: We had a really nice cast. So we raised three

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Speaker 1: hundred thousand dollars and UM we made the movie and

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Speaker 1: so we kept coming back and forth from Atlanta to

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Speaker 1: l A. And at one point I just ended up saying,

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Speaker 1: but we were flipping movies at that point. Yep. Good.

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Speaker 1: So that it's a nice transition to back to TV

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Speaker 1: one network. We're talking about a show that tied to music, Unsung.

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Speaker 1: Why is Unsung so popular? Why do I blew my

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Speaker 1: tip my behind out on Sunday night waiting on this

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Speaker 1: to come out? When I do TVR, I do watch

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Speaker 1: it the next day because sometimes I an't even tired.

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Speaker 1: I gotta get there four thirty because to do something

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Speaker 1: that next day, I don't watch it on Sunday night.

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Speaker 1: So why is it so popular Unsung on TV one?

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Speaker 1: I mean, first first, the foremost, it's just a good show.

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Speaker 1: It is a I mean, the the stories that are

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Speaker 1: told are just solid stories and and and no story

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Speaker 1: is really alike and yes, and you just hear so

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Speaker 1: much stuff that you just don't know. And but you

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Speaker 1: know what I'm most proud of about Unsung is how

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Speaker 1: after Unsung, if the artist is still alive, they have

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Speaker 1: this uh surgery that block them if they have a resurgeon.

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Speaker 1: It's awesome. And that's that's why I love that. That's

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Speaker 1: why I love Yeah, it's a great show. But I

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Speaker 1: also think it what's interesting is other networks that can

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Speaker 1: remain nameless have tried to do it. Other networks have

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Speaker 1: tried to go into you know, doing this music um bios.

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Speaker 1: They just don't work as well as unsung. Like I'm

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Speaker 1: talking about all of the new works. I know exactly

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Speaker 1: what you're talking and I don't just don't work because

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Speaker 1: because of the fact that you know, it's good storytelling.

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Speaker 1: It's a good production company. That's all we tell, but

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Speaker 1: good ideas. You need to have good production and also

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Speaker 1: good creative mind because for longevity, because you guys have

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Speaker 1: been able to go it started their music and then

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Speaker 1: it started branching out to just actors Hollywood, you know,

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Speaker 1: so it was like it's it's like a movie and

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Speaker 1: and and it's just movies. Of course we're gonna talk

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Speaker 1: about that in a minute, but I just want to

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Speaker 1: let you know that this show is something that it's

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Speaker 1: timeless to me. The energy and the show is still

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Speaker 1: spectacular and and the wins. Now a show this did

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Speaker 1: you guys launched this season was uncensored, which was like

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Speaker 1: which was very current, but also from the from the

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Speaker 1: talents point of view, because Unsung tells it from from

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Speaker 1: a from a from our editorial point of view, even

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Speaker 1: though if the actors or if the talent is a lot,

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Speaker 1: they can't participate. But you really on Uncensored, why that

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Speaker 1: how is that developed? And uh, why is it so

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Speaker 1: successful on TV one? But you know what I think,

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Speaker 1: timing is everything. Timing is everything. We've always wanted to

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Speaker 1: do a companion piece two Unsung that was the first

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Speaker 1: person autobiographical account of a person's life, UM. And the

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Speaker 1: timing just works this year, Like we've been talking about

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Speaker 1: it for a number of years. UM. It coincided with UM.

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Speaker 1: We have a new general manager that started in June,

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Speaker 1: and she was she was committed to it UM. She

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Speaker 1: came up with the name on Sinsor. She was like,

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Speaker 1: we need to do something in UM to have a

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Speaker 1: companion and a younger hipper a different slightly different format

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Speaker 1: with the with the first person account of their lives. UM.

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Speaker 1: And so it was like, yes, we love it. A

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Speaker 1: matter of fact, we love it so much. We've been

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Speaker 1: trying to get this on it just if it worked,

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Speaker 1: it just absolutely worked. So do it some fantastic topical

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Speaker 1: relevant talent. You know, that's the Beauty of Charlemagne and

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Speaker 1: the leaks. You know we are along Snoop Dog Tiffany Haddish.

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Speaker 1: I had a anthon on the show. She looked like

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Speaker 1: a star. The production quality, the playback that you're a lot,

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Speaker 1: it's it's like, it's like what I try to do

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Speaker 1: on my show, money making conversation because a lot of

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Speaker 1: people come on the show with a lot of energy

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Speaker 1: because they used to just getting on and getting off.

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Speaker 1: And I tell him slowly that right, let me tell

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Speaker 1: your story. And that's what's happened with so you're allowing

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Speaker 1: people to tell their stories. And I'm sure it's the

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Speaker 1: same thing that happens with unsung wanted airs. There's a

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Speaker 1: nice little bounce people start calling. You know, we had

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Speaker 1: a we had a difficult time casting on. You need

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Speaker 1: one person to say, okay, I'll do it and I'll

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Speaker 1: trust you. And that first person was Rick Ross. Believe

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Speaker 1: it or not, so Rick. We shot Rick Ross and

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Speaker 1: we were able to use um. Rick Ross is a

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Speaker 1: snippets of his interview to say, see, this is what

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Speaker 1: we're trying to do and the show the production value

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Speaker 1: was so great and his stories were so uh. I mean,

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Speaker 1: he's a he's a he's a he's a communicator, you know,

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Speaker 1: like rappers are communicating. So now they're like, I wouldn't

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Speaker 1: do our sister, Hey, I want to do it. That's congratulations, congratulations,

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Speaker 1: that happens, right, And that's how that happened. So I

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Speaker 1: gotta get to failor attraction and for my man too, Staples.

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Speaker 1: That's what I'm going on that Monday. That's what. But

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Speaker 1: those shows, they they resonate with your audience. Tell us

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Speaker 1: about it and tell us that because you told me

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Speaker 1: on that panel with Sean, it's all about the numbers.

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Speaker 1: If you don't deliver the numbers, guess what. I like you, Rashan.

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Speaker 1: But that's what motivated me team when she gave me that, Rashan,

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Speaker 1: it's all about the number. I'll tell you somebody she's

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Speaker 1: a lawyer for real, because she looked at me when

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Speaker 1: it's all about the numbers, Rashan, I went really ainybody

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Speaker 1: liking me about the numbers. I went home, I said,

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Speaker 1: we gotta do some work here, we gotta, we gotta,

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Speaker 1: we have to put some promos together. And she tell you,

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Speaker 1: it was like it was like a storm. When I

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Speaker 1: came back. Can I get on the phone. Talk to

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Speaker 1: you about how we're gonna promote this thing. I got

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Speaker 1: some ideas. I want to do some extra stuff whatever.

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Speaker 1: Worry about budget, and I'll bring it over to Rae

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Speaker 1: my staff. I hamlet because you let me know what

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Speaker 1: it's about. The numbers, and that's what failure Attraction deliver

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Speaker 1: its on Monday. Tell us about it, right, So so

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Speaker 1: face our Monday night. UM, Crime Block is one of

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Speaker 1: our most successful nights, um and throughout the entire week.

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Speaker 1: And the good thing about fatal And for my man

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Speaker 1: is that they also repeat. Well. So you know, this

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Speaker 1: is a business of encores, you know, um, but there's

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Speaker 1: so much competition out there that it's really hard. Is

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Speaker 1: becoming increasingly difficult to sustain an encore audience because as

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Speaker 1: soon as someone watches it and they it comes on

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Speaker 1: again and it's like, oh, I've already seen that, they

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Speaker 1: can they can find something new because of the you know,

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Speaker 1: so much content out there these days. But but I

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Speaker 1: think the most important thing with Evidence of Innocence, it's

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Speaker 1: just got to come out with the bang and then

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Speaker 1: get the social media going. We pay attention to all

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Speaker 1: of that because you know, you know, I'm on it

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Speaker 1: attention to the ratings. We pay attention to what people

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Speaker 1: are talking about on social media. We pay attention to

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Speaker 1: all of those things when we're reevaluating whether we should um,

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Speaker 1: whether we should ye do. And fourth, it is what

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Speaker 1: evidence of indences, Miss d Thank you for coming on

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Speaker 1: the show, Thank you for being such a powerful representative

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Speaker 1: of TV one and just about the brand you know.

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Speaker 1: I support you guys outside of evidence of inscence, keep winning,

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Speaker 1: and thank you for getting on this call today. You

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