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Speaker 1: If you love beauty as much as I do, you're

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Speaker 1: going to be obsessed with Carator's latest launch, the Gold Curation.

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Speaker 1: The Gold Curation is valued at over eight hundred dollars,

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Speaker 1: but I'm offering it to you for only two hundred

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Speaker 1: slash gold Curation. That cur at eu R dot com

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Speaker 1: slash gold Curation. Hi everyone, I'm Rachel Zoe and you're

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Speaker 1: listening to Climbing in Heels. This show is all about

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Speaker 1: celebrating the most extraordinary superwoman who will be sharing their

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Speaker 1: most incredible journeys to the top, all while staying glamorous.

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Speaker 1: Today with me, we have the incredible, beyond impressive founder

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Speaker 1: of Love Shack Fancy. I'm sure you've heard of it,

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Speaker 1: the powerhouse that is Rebecca hessel Cohen. Rebecca is a

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Speaker 1: born and raised, true and true New Yorker and was

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Speaker 1: really surrounded by fashion her entire life. She started her

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Speaker 1: career as a fashion editor in New York and was

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Speaker 1: inspired to start her brand, love Shack Fancy after she

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Speaker 1: designed bridesmaid's dresses for her wedding.

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Speaker 2: She is truly.

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Speaker 1: One of the most incredible fashion entrepreneurs and I'm so

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Speaker 1: excited for you.

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Speaker 2: To all listen to this episode.

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Speaker 1: I could talk to her for hours, and I think

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Speaker 1: what really comes through is her passion for her brand,

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Speaker 1: for her customer, and really her dedication to her work

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Speaker 1: and really seeing it be the success that it is.

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Speaker 1: Climbing and Heels. You know, it's funny because it does

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Speaker 1: literally pertain to you.

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Speaker 3: Yeah, but many of them like, it's my favorite favorite

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Speaker 3: name ever, climbing and I'm always always are You're always in?

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Speaker 4: Are you always in heels?

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Speaker 2: Always? Always?

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Speaker 1: But ninety percent of the women I've had on here

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Speaker 1: do not wear heels. And they're like, what, Rachel, does

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Speaker 1: it matter if I don't wear heels? And I'm like, no,

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Speaker 1: It's it's very tongue in cheek because it's really about

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Speaker 1: the journey to get to the top, all while embracing

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Speaker 1: the sort of best things about being a woman, right. Yeah,

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Speaker 1: And and for you. You know, it's funny because we've

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Speaker 1: become friendly more recently through mutual friends.

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Speaker 2: But I very.

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Speaker 1: Clearly remember meeting you, like when you first opened I

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Speaker 1: think the store in sag Harbor. And you know, I

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Speaker 1: want to first go back to the beginning for a minute,

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Speaker 1: because I think it's very important to talk about like

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Speaker 1: who you started as in life, like who you were,

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Speaker 1: what kind of kid you were. And I think as

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Speaker 1: a mother, as you raise your girls, I'm sure you

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Speaker 1: sort of look at them.

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Speaker 2: Like who are you going to be? What are you doing?

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Speaker 2: Like like where you.

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Speaker 1: Know, like and everything you say and do you probably

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Speaker 1: feel like, oh my god, what's this doing to her?

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Speaker 2: Is this going to help her?

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Speaker 1: Right?

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Speaker 2: Yeah?

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Speaker 3: Right?

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Speaker 1: But I mean, so you grew up in New York City,

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Speaker 1: up in New York City, Yes, so you are like

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Speaker 1: a born and bred New York City girl.

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Speaker 2: A daughter of a fashion y.

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Speaker 3: So my mom was the creative director at seventeen magazine

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Speaker 3: for like over twenty years. She started there actually nineteen

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Speaker 3: sixty eight, which is crazy.

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Speaker 4: And then yeah, and then so she was there and

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Speaker 4: during its like heyday of full on.

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Speaker 3: You know, she was finding all of the up and

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Speaker 3: coming actresses, the model like really really just hands on

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Speaker 3: in all that.

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Speaker 4: So I grew up in the fashion closet, the beauty closet, and.

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Speaker 3: Then so many of her first assistants then grew on

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Speaker 3: to be fashion director and then fashion director at Vogue,

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Speaker 3: you know, beauty director at Bizarre.

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Speaker 4: Or wherever it was.

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Speaker 3: So those were my romos all growing up, like, and

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Speaker 3: I'm an only child, so they were basically like my sisters.

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Speaker 4: You know that's wild.

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Speaker 2: Wait a minute, So I don't know if you know this,

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Speaker 2: but my one and only.

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Speaker 1: Job was at ym mac oh no Way, which at

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Speaker 1: the time was the compete seventeen right, exactly, seventeen was

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Speaker 1: better way seventeen was.

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Speaker 3: I mean it was like during the whole So yeah,

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Speaker 3: it was really like very revolutionary and very much putting

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Speaker 3: girls like, you know, in their teens, in their teens

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Speaker 3: on the on the cover. So I remember Alicia Silverstone

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Speaker 3: when she was first on the cover. It's like Catherine Heigel.

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Speaker 3: And then it was also the couples. It was, you know,

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Speaker 3: so it was really the sisters Chrissy.

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Speaker 4: And Nikki Taol like it was.

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Speaker 3: And then I had every magazine, I mean even the Vogue,

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Speaker 3: my favorite like all over my wallpaper.

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Speaker 4: Growing up, I was just upset magazine obsessed.

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Speaker 1: But see, it's interesting because I did that also, and

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Speaker 1: I think and I didn't grow up in that in

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Speaker 1: the traditional sense, like my mom was definitely a fashion person,

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Speaker 1: but never employed in that way. Like if she ever

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Speaker 1: knew what a stylist was, that would have been her

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Speaker 1: job for sure. But I think, but it's interesting because

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Speaker 1: what I do find having daughters, and what I find

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Speaker 1: so fascinating about you and your daughters, and also as

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Speaker 1: we talk about it, you with your mom, as you know,

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Speaker 1: that can go one way or another, right, like as

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Speaker 1: the child of fashion, you can very often it happens

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Speaker 1: where they hate it, they like, push it away, they

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Speaker 1: don't like it, they don't want any part of.

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Speaker 2: It, they whatever.

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Speaker 1: Or you live and dife for it, which clearly happened

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Speaker 1: to you, is clearly happening to your girls.

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Speaker 4: Uh yeah, I just love.

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Speaker 3: I mean, I think it was like the photos, shoots,

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Speaker 3: the event, you.

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Speaker 4: Know, everything, Yeah, the glamour of it.

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Speaker 3: It was just it was all fun and it was

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Speaker 3: very much like the storytelling. And it was I mean

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Speaker 3: I remember every night my mom worked so hard. She

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Speaker 3: would come home even at like eight o'clock. I would

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Speaker 3: sit there. I would edit through. You know, that was

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Speaker 3: when it was like the film printed out. Of course,

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Speaker 3: we would circle our favorite photos.

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Speaker 4: We would I would help.

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Speaker 3: She always asked my opinion, and I always ask my

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Speaker 3: daughter's opinion. So I think it's just something that's, you know,

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Speaker 3: very much a part of me since the beginning.

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Speaker 4: And you want to get there.

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Speaker 3: You want to get their point of view because they

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Speaker 3: have a different perspective. And I'm so you know, interested

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Speaker 3: in what the younger girl's perspective is as well.

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Speaker 1: So yes, and it's so fascinating. And I say this

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Speaker 1: to you all the time. I mean, love, shock, fancy.

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Speaker 1: I have so much to say about it. But I

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Speaker 1: but I want to understand. So you grew up in

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Speaker 1: New York City.

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Speaker 3: You went to Spence, So I went to Nightingale, and

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Speaker 3: then I went to Robertelle, so into all girls, and

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Speaker 3: then I went to co Ed.

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Speaker 1: Yeah, okay, And then at what point did you go

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Speaker 1: to college?

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Speaker 4: So I went to college as a freshman.

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Speaker 3: I went to Skidmore College and then I went I

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Speaker 3: transferred to NYU after a year because I was like

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Speaker 3: ready to get back into the hustle.

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Speaker 4: And Bustle, and.

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Speaker 3: I had always been you know, I actually thought I

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Speaker 3: wanted to study journalism. They didn't have a journalism department there,

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Speaker 3: and then I ended up just doing English literature, dramatic literature,

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Speaker 3: art history. But I was always working, Like I started

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Speaker 3: interning in when I was I think fourteen, I worked

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Speaker 3: in every magazine every summer during the years L I

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Speaker 3: worked for Ann Slowly, I worked for Gloria baumetteen Vague,

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Speaker 3: I worked for everyone, Wendy Klerman at Vogue who now

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Speaker 3: works with me, and so all of these girls were

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Speaker 3: so incredible who had worked with my mom as well,

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Speaker 3: some of them had worked with her. But and then

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Speaker 3: I just was I mean, it was literally every internship

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Speaker 3: I could possibly get my and I was ready to go.

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Speaker 3: So I think when I came back to New York,

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Speaker 3: I was like college even just a real more traditional

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Speaker 3: college experience for me. For one year going to the Bar,

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Speaker 3: I was like I had enough, and so I wanted

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Speaker 3: to be in New York City where I could also

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Speaker 3: work and learn and you.

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Speaker 4: Know, just get my hand started. Like I really started.

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Speaker 3: I really started freelancing and interning as much as I

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Speaker 3: possibly could during college.

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Speaker 1: It's the best because you know, it's funny. I talk

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Speaker 1: about college a lot. It's a common thread on this

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Speaker 1: podcast because I would say more than half of the

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Speaker 1: women that I've had on either didn't go to college,

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Speaker 1: some barely graduated high school, someone all the way.

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Speaker 2: And then you.

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Speaker 1: Know, but I do believe your education in no way

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Speaker 1: defines you, right, And I really stand by that, and

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Speaker 1: I do think, you know, for me, I went to

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Speaker 1: college the whole thing.

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Speaker 2: If my parents had given me a choice.

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Speaker 1: To work or go to college, I probably would have

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Speaker 1: gone to work because I was the same.

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Speaker 2: I was like ready, I wanted to work. Yeah, And

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Speaker 2: you know, it's funny.

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Speaker 1: Because I do think you grow up in college at

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Speaker 1: least I did, right, And I think, but I will

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Speaker 1: say that I learned more in my first six months

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Speaker 1: of working than I learned in four years at college.

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Speaker 1: So I think, I think that's a really important thing

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Speaker 1: to talk about because I think that fires in you

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Speaker 1: from day one, right, Yeah, And I think that at

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Speaker 1: what point, so like, after all that, you did a

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Speaker 1: million internships, right, so you're clearly this like born fashion girl. Yeah,

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Speaker 1: you have any incredible work ethic, and then what happened

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Speaker 1: were you like Okay, so then you became an editor, right.

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Speaker 3: Yeah, so then, I mean I did everything though I

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Speaker 3: also worked at like Sony Recording Studios. I did an

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Speaker 3: internship in the creative services department where it was like

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Speaker 3: Eve and the Rough Riders, and I worked from.

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Speaker 4: My shift was ten pm to two am, and.

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Speaker 3: I would bring them like any thing they wanted, like

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Speaker 3: whatever Chinese but whatever. You know, they were in the

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Speaker 3: it was whole, the whole record like I loved that

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Speaker 3: music music aspect too. I was freelancing, even for some

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Speaker 3: more celebrity music stylists at the time.

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Speaker 4: And then I was.

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Speaker 3: And I worked at BBDO Advertising like my mom definitely

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Speaker 3: want She wasn't the one pushing me to work.

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Speaker 2: Did we not know each other?

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Speaker 4: Why? You were like, I mean you were insane. I

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Speaker 4: mean I was like watching you go and go and go.

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Speaker 3: Literally I was the assistant running in the heels everywhere

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Speaker 3: around and then.

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Speaker 4: And so I worked everywhere.

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Speaker 3: I got my first job working for Suziyallop Sports at

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Speaker 3: Glamour doing the we did like morning shows and the

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Speaker 3: Glamour makeovers and all that.

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Speaker 2: And then you know, she was my camp counselor.

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Speaker 4: She was.

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Speaker 2: That's how I know. Oh she was like my color

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Speaker 2: worth literally.

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Speaker 4: Wait, I love that her.

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Speaker 3: And then where it's yeah, and she said, you aren't

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Speaker 3: always to wear high heels. You were always to pick

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Speaker 3: up every little like piece of dirt or hair on

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Speaker 3: the floor and never think that anything is like below you,

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Speaker 3: even in your heel, you know, And that was I

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Speaker 3: remember it so well.

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Speaker 4: I literally never took my heels up ever since that.

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Speaker 2: Do you see how that impacted you? Though it is

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Speaker 2: not wild?

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Speaker 4: Yeah, it's so funny, that's crazy.

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Speaker 3: So and then I worked for her, and then I

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Speaker 3: got a job as an associate fashion editor at Cosinpolitan,

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Speaker 3: where I was like the assistant to the fashion director

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Speaker 3: and then kept on one.

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Speaker 4: You know.

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Speaker 3: And so I did all the shoots, I did the

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Speaker 3: fashion stories, beauty I did, I covered some markets and

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Speaker 3: then I just realized yeah, and then I just I

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Speaker 3: loved it. I always wanted to be in magazines. It

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Speaker 3: just was the At first, I didn't know did I

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Speaker 3: want to write? Did I want to which side?

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Speaker 4: But and then that's where I ended up.

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Speaker 3: And Cosmo at the time was just fun, you know.

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Speaker 3: It wasn't too yeahs fashion. It was just like fun.

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Speaker 2: Yeah, yeah, well.

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Speaker 1: It was fun and also, like I always talk about

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Speaker 1: those days in fashion, it was so different because it

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Speaker 1: was like boot camp. Any job you had at these

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Speaker 1: magazines was like make five dollars and you work twenty

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Speaker 1: four to seven and if you skirt it up.

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Speaker 2: It was basically there was a hundred girls waiting.

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Speaker 3: For you right exactly, and you felt so lucky to

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Speaker 3: be there, and it was like such a bond with everyone.

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Speaker 3: It was like this very fun like club that you

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Speaker 3: were a part of, you know.

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Speaker 4: So, yeah, it was amazing.

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Speaker 2: So then at what point.

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Speaker 1: Is there this moment where you're like, I'm now crazy

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Speaker 1: enough to start my own.

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Speaker 3: Soe So it all started when, you know, So I

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Speaker 3: was working, traveling all the time doing photo shoots I

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Speaker 3: was doing. Then I became a senior fashion and beauty eater,

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Speaker 3: and then I did a lot of the cover shoots there.

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Speaker 3: So I was like back and forth from LA or

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Speaker 3: traveling to wherever it may be.

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Speaker 4: And then I design.

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Speaker 3: I couldn't find bride's maid stresses for my wedding, so

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Speaker 3: I looked all over and.

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Speaker 4: I decided I was like, okay, I'll just make my own.

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Speaker 3: I found a seamstress in New York, a pattern maker.

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Speaker 3: I've found this like the idea that I wanted these beautiful,

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Speaker 3: ethereal but sexy dresses. You know, I felt very much

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Speaker 3: because I was such a storyteller and I still am

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Speaker 3: such a storyteller. The dress, as you know how it

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Speaker 3: is like the whole vision of it, like it has

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Speaker 3: to do with my dress has to go with the tents,

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Speaker 3: the flowers, and.

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Speaker 4: The dresses needs to be perfect, and the girls.

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Speaker 3: Need to look stunning and they need to feel amazing,

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Speaker 3: and they need to be you know, have a volume

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Speaker 3: and like have this beautiful cascading like silk dress. So

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Speaker 3: I just designed this one halter dress that you could

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Speaker 3: twist and tie and the girls could wear it more

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Speaker 3: umpire and you know, or they could do it like

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Speaker 3: lower and more like halston esque and cool.

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Speaker 4: Yeah, and just depending on their body elastic.

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Speaker 3: And then we I had the wedding, everyone was like

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Speaker 3: dying over these dresses. Then I wore one of my

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Speaker 3: I borrowed one of my bridesmaid's dresses to wear to

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Speaker 3: a friend's wedding. Two weeks later, I was like, this

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Speaker 3: is the best dress I've ever worn. And then I

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Speaker 3: decided to make some I was like, I need this

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Speaker 3: dress like to wear to the beach over a bathing suit.

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Speaker 4: I need.

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Speaker 3: I want to wear this stress just to like you know,

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Speaker 3: Surflage and Manta and so I just started making these

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Speaker 3: dresses and then everyone asked for them, so I decided

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Speaker 3: to sell them. I did little trunk shows, pop ups

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Speaker 3: with Joey Wolfer at the Vineyard. I did little pop

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Speaker 3: ups all around Blue and Cream, and then they would

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Speaker 3: just sell the dresses, you know, I had a limited

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Speaker 3: addition and then they would be gone. And so I

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Speaker 3: did that for about and I was literally like had

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Speaker 3: the dresses, would make them in the garment district with

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Speaker 3: the sample room, put them in the back of my cart,

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Speaker 3: roll them up into a little knot, and then drop

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Speaker 3: them off. And I was just like that was this

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Speaker 3: little side project that I was doing. And then sometimes

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Speaker 3: if I couldn't find a shoe, you know, dressed for

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Speaker 3: a cover, I'd make what I was like, Oh, lady Gaugash,

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Speaker 3: I mean we never really once.

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Speaker 1: You were still working. You were still working and you

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Speaker 1: got married. I got married and I was just both wed.

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Speaker 1: Where'd you get married? At my parents house in Bridgehampton?

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Speaker 3: So at my family's you know, like surrounded by apple

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Speaker 3: orchards and this like old farmhouse we had we had

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Speaker 3: a tent in the back and then and still there, like.

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Speaker 4: It's where we do all our photo shoots.

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Speaker 3: The garden, the arbor is still there that we got

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Speaker 3: married under, and so this is very much like a

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Speaker 3: hub of everything that we do. And in this house

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Speaker 3: it was you know, my mom always bought so much vintage.

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Speaker 3: I grew up like as a full you know, just

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Speaker 3: piles of laces and vintage dresses and Guardian you know,

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Speaker 3: Victorian everything you could imagine all around. So that was

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Speaker 3: kind of this like central place that where I spent

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Speaker 3: all these all my summers, and that was like my

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Speaker 3: happy place.

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Speaker 2: And how'd you get a name? How'd you get the name?

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Speaker 3: So originally my mom was actually trying to think. She

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Speaker 3: was always hand dying dress. So then we started hand

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Speaker 3: dying dresses because we would say, oh, this is.

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Speaker 4: What feels too perfect.

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Speaker 3: It needs to feel more linden, it needs to feel

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Speaker 3: more washed out, like sunfaded bleach. We would so we

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Speaker 3: started dying these dresses, these halter dresses. And my mom

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Speaker 3: had this huge collection of vintage slip dresses which she

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Speaker 3: had like previously wanted to make create a website before

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Speaker 3: websites were even really a thing.

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Speaker 4: She wanted to do a little.

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Speaker 3: Prop styling vintage, you know, sell her vintage dresses hand dyed.

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Speaker 4: And she was coming up with the name.

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Speaker 3: She had the sign that she used to put used

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Speaker 3: to help her friends when they moved into rentals and

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Speaker 3: that was like ugly for later and she would throw

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Speaker 3: her vintage fabrics over it and to like twice.

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Speaker 4: She put up a little sign that was called love Shock.

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Speaker 3: She you know, she wasn't working at the time, but

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Speaker 3: always she's like us, like always working. So she had

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Speaker 3: this little name love Shock. She so it's kind of

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Speaker 3: cute for this website. And then there was a photo

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Speaker 3: shoot with Red magazine and all British magazine. Everyone was like, oh,

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Speaker 3: I fancy that, I fancy this saying the word like

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Speaker 3: and she said, that's just so it it's love shock,

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Speaker 3: but it has that I love that word and name.

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Speaker 3: And it's also this juxtaposition of something that feels, you know,

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Speaker 3: perfectly imperfect. It's the you know chandelier, it's the gould

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Speaker 3: jet with the little chip paint. It's just like, yeah,

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Speaker 3: the raw edges. It's the sun bleached and so that name.

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Speaker 3: Then she never did anything with it. And then when

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Speaker 3: I was trying to think of a name, this like

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Speaker 3: love Shack Fancy sign had been around and she and

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Speaker 3: I just came back to and I was.

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Speaker 4: Like, that's just it. This is so love shack fancy.

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Speaker 4: So that's how we came up with the.

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Speaker 3: Name and dying the dresses, you know, doing all this,

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Speaker 3: and then I decided. So I was still working at

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Speaker 3: Cosmopolitan and then that's when I decided to I was

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Speaker 3: actually on a trip to you.

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Speaker 4: I was in Santropez.

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Speaker 3: I was introduced to Lisa Marie Fernandez on the beach

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Speaker 3: and we were hanging out talking and she's like, you know,

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Speaker 3: and I was like, I feel a little like magazines

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Speaker 3: are just changing.

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Speaker 4: Fashion is changing. I'm not challenged anymore.

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Speaker 3: I have this little line that I'm doing on the side,

380
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Speaker 3: but I need to start to put more energy into

381
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Speaker 3: it if I want to make it anything. Instell just

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Speaker 3: she's like, just go for it. I'm like you, I

383
00:18:13,280 --> 00:18:16,359
Speaker 3: was in magazines, I'm a stylists. I started my line.

384
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Speaker 3: It's just you just have to go for it and

385
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Speaker 3: just try it. So then after which is scary, So

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Speaker 3: which is very scary.

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Speaker 4: I mean it was the scariest thing.

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Speaker 3: I was so emotional that I remember going back to

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Speaker 3: the office. I went to Kate White, my editor in chief,

390
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Speaker 3: and I mean I was like crying. I was emotional,

391
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Speaker 3: and I was like, I.

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Speaker 4: Don't know what to do.

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Speaker 3: I have no idea why I'm doing this, but I

394
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Speaker 3: just feel in my heart that I want to give

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Speaker 3: it a try. And at that time, I was already

396
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Speaker 3: starting to shoot. It was like bloggers were coming around

397
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Speaker 3: and I was doing you know, it was fashion was

398
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Speaker 3: definitely shifting.

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Speaker 2: So and you weren't pregnant yet, right, I wasn't pregnant.

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Speaker 3: So I then resigned from COSMPOD and she's like, you

401
00:18:53,760 --> 00:18:55,720
Speaker 3: always have a place here, you could always come back,

402
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Speaker 3: just give it a try.

403
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Speaker 1: So I want to talk about that though, for one

404
00:18:59,640 --> 00:19:02,080
Speaker 1: second before we move on. I want to talk about

405
00:19:02,119 --> 00:19:04,720
Speaker 1: that because that's something I really like to not skim

406
00:19:04,760 --> 00:19:07,960
Speaker 1: over on the podcast, is how important it is to

407
00:19:09,160 --> 00:19:14,560
Speaker 1: not burn bridges in your career, but more importantly, if

408
00:19:14,640 --> 00:19:16,679
Speaker 1: you're working in the right place and you're in a

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Speaker 1: supportive place. I think a lot of mistakes that women make,

410
00:19:20,119 --> 00:19:22,840
Speaker 1: myself included is you don't leave and you don't leave

411
00:19:22,880 --> 00:19:26,080
Speaker 1: because you're worried. You're like a you're scared, of course,

412
00:19:26,119 --> 00:19:28,200
Speaker 1: but you're also like, oh, they're going to be so upset.

413
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Speaker 2: I'm going to be blacklisted. I'm going to be this,

414
00:19:30,359 --> 00:19:31,120
Speaker 2: I'm going to be that.

415
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Speaker 1: There is a difference in leaving and saying, hey, I'm

416
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Speaker 1: going to try this new venture. I want to launch

417
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Speaker 1: my own clothing line like whatever. Then in the magazine world,

418
00:19:40,320 --> 00:19:43,639
Speaker 1: as many people don't understand going directly to a competitor

419
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Speaker 1: to like right, because you've got a higher title and whatever.

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Speaker 2: It's never that you leave somewhere.

421
00:19:49,040 --> 00:19:51,920
Speaker 1: It's how you leave yet and you never know that

422
00:19:51,960 --> 00:19:55,439
Speaker 1: you will be working with people for a lifetime in

423
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Speaker 1: different capacities. If you leave in the right way, you

424
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Speaker 1: will always have that door open.

425
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Speaker 2: Yeah, and that's support. But if you don't, it's it's

426
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Speaker 2: it's just it.

427
00:20:05,920 --> 00:20:09,040
Speaker 1: It never it never stops hurting, right, I know, yes,

428
00:20:09,280 --> 00:20:13,520
Speaker 1: so good, so good move, Yeah, great support and love okay, great.

429
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Speaker 4: And then that's what I did.

430
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Speaker 3: And then I thought, oh, I can freelance style for

431
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Speaker 3: a little bit. I can consult and I'll start this line.

432
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Speaker 3: See what works, and you know, then learned how to

433
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Speaker 3: But I had no idea. I didn't even know what

434
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Speaker 3: a sales showroom was. I didn't know what's the point.

435
00:20:29,160 --> 00:20:31,840
Speaker 3: How do you get your clothes I mean into a store?

436
00:20:31,960 --> 00:20:34,600
Speaker 3: How do you really produce all of this? Like, so

437
00:20:34,720 --> 00:20:38,600
Speaker 3: I was starting from the beginning, and then I was Charlotte,

438
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Speaker 3: my daughter, my first daughter, who's now ten.

439
00:20:41,280 --> 00:20:43,399
Speaker 4: So I basically was putting the line together.

440
00:20:43,480 --> 00:20:45,520
Speaker 3: It was going to be like an eight, eight or

441
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Speaker 3: ten piece capsule collection of like effortless pieces that never

442
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Speaker 3: go out of style. I was like, I'm not getting

443
00:20:52,160 --> 00:20:54,679
Speaker 3: into that world up fashion where you have to keep

444
00:20:54,720 --> 00:20:57,120
Speaker 3: making patterns and how do people do that and get

445
00:20:57,160 --> 00:21:00,240
Speaker 3: into that cycle? I mean now here we are like

446
00:21:00,359 --> 00:21:04,119
Speaker 3: you know, as always we spoke about that before. But

447
00:21:04,480 --> 00:21:06,159
Speaker 3: and so that was the idea. It was just so

448
00:21:06,160 --> 00:21:08,840
Speaker 3: I designed our ruffle mini skirt that year. I hired

449
00:21:08,880 --> 00:21:12,719
Speaker 3: this amazing freelance designer to work with me, taught me everything.

450
00:21:12,720 --> 00:21:15,280
Speaker 3: She introduced me to a freelance production girl in New

451
00:21:15,359 --> 00:21:18,439
Speaker 3: York City. We you know, produced there. And then so

452
00:21:18,480 --> 00:21:19,959
Speaker 3: I designed the ruffle mini skirt.

453
00:21:20,119 --> 00:21:23,800
Speaker 4: And then wait are we talking about the rough miniskirt?

454
00:21:24,040 --> 00:21:28,600
Speaker 1: The one that every girl in middle school and every.

455
00:21:28,440 --> 00:21:32,879
Speaker 3: Age, the iconic yes, And it took me like months

456
00:21:32,880 --> 00:21:35,280
Speaker 3: and months I worked on the skirt. Literally it was

457
00:21:35,320 --> 00:21:37,479
Speaker 3: like had to be perfect, and I had a collection

458
00:21:37,560 --> 00:21:42,560
Speaker 3: of hundreds. My outfit was like high heels, mini skirt

459
00:21:42,920 --> 00:21:45,440
Speaker 3: and like a blazer. I was maybe more like a

460
00:21:45,520 --> 00:21:48,959
Speaker 3: vintage tea at the time, like that was my my style.

461
00:21:49,480 --> 00:21:53,720
Speaker 4: You or a leather jacket, Like wasn't so pink because pink.

462
00:21:53,600 --> 00:21:56,679
Speaker 3: Really started mostly like in a huge way when I

463
00:21:56,720 --> 00:22:01,640
Speaker 3: had daughters, I was and so but I was always

464
00:22:01,680 --> 00:22:04,000
Speaker 3: in skirts and I always I just had the hugest

465
00:22:04,160 --> 00:22:07,720
Speaker 3: collection of mini skirts and so that's really where that

466
00:22:07,920 --> 00:22:11,480
Speaker 3: was when this this style was created, which is still

467
00:22:11,520 --> 00:22:13,560
Speaker 3: like our best selling and like cult.

468
00:22:14,440 --> 00:22:16,920
Speaker 2: So your miniskirt is like my calf hands.

469
00:22:16,720 --> 00:22:20,399
Speaker 3: Yeah, exactly, exactly, always like the go to and what

470
00:22:20,480 --> 00:22:21,320
Speaker 3: I'm Yes.

471
00:22:22,160 --> 00:22:24,240
Speaker 1: And someone asked me this morning, like what do you

472
00:22:24,280 --> 00:22:26,919
Speaker 1: wear every day there, I'm like a calf Yeah, I

473
00:22:27,040 --> 00:22:28,800
Speaker 1: just wear a different calf forget.

474
00:22:29,080 --> 00:22:29,920
Speaker 2: That's just what I wear.

475
00:22:30,560 --> 00:22:33,560
Speaker 3: But I think I should ask you for someone. We

476
00:22:33,600 --> 00:22:36,080
Speaker 3: need some calf hands, actually we really do. Yeah, let's

477
00:22:36,080 --> 00:22:36,520
Speaker 3: talk about it.

478
00:22:37,160 --> 00:22:37,840
Speaker 2: Let's talk about it.

479
00:22:37,880 --> 00:22:38,680
Speaker 4: We're going to collaborate.

480
00:22:38,720 --> 00:22:42,600
Speaker 2: Yeah, but I think you know, it's interesting and I

481
00:22:42,640 --> 00:22:45,879
Speaker 2: think you know your brand.

482
00:22:45,920 --> 00:22:48,200
Speaker 1: And I said this to you, I think last summer

483
00:22:48,240 --> 00:22:49,320
Speaker 1: at your dinner.

484
00:22:50,520 --> 00:22:50,879
Speaker 2: Coming.

485
00:22:51,240 --> 00:22:53,960
Speaker 1: You know, for me, having been in the industry for

486
00:22:54,000 --> 00:22:56,560
Speaker 1: a really long time, I mean, you're not that far behind.

487
00:22:56,640 --> 00:22:59,320
Speaker 1: You have quite a history, and I think you know

488
00:23:00,640 --> 00:23:03,160
Speaker 1: I've learned all sides, right, I mean there's still more sides.

489
00:23:03,200 --> 00:23:04,240
Speaker 2: I'm sure that I don't know.

490
00:23:04,440 --> 00:23:08,080
Speaker 1: But I think that one thing that I think nobody

491
00:23:08,119 --> 00:23:11,760
Speaker 1: knows unless you've done it, is that having a clothing

492
00:23:11,800 --> 00:23:13,840
Speaker 1: line is by far and away one of the hardest

493
00:23:14,359 --> 00:23:18,400
Speaker 1: jobs in the industry. And it's for a myriad of reasons.

494
00:23:18,480 --> 00:23:21,879
Speaker 1: It's for a myriad of reasons. But that said, having

495
00:23:21,960 --> 00:23:27,520
Speaker 1: done it, having hundreds of friends successful and not so

496
00:23:27,600 --> 00:23:31,600
Speaker 1: successful in it luxury and all price points, I know

497
00:23:31,640 --> 00:23:35,200
Speaker 1: how hard it is. I've done it. And to watch you.

498
00:23:36,640 --> 00:23:39,040
Speaker 2: Just like at the.

499
00:23:39,280 --> 00:23:43,679
Speaker 1: Top of your game after ten years and sort of

500
00:23:44,400 --> 00:23:48,920
Speaker 1: stay true to the brand is to me the hardest

501
00:23:49,040 --> 00:23:53,479
Speaker 1: part of all of it, because in the world of

502
00:23:53,600 --> 00:23:57,880
Speaker 1: clothing and manufacturing and doing the thing, you know, especially

503
00:23:57,920 --> 00:24:03,240
Speaker 1: when you're in retail, it's incredibly difficult to please everyone, right,

504
00:24:03,920 --> 00:24:07,960
Speaker 1: And I find that the most commendable thing to me

505
00:24:08,280 --> 00:24:10,639
Speaker 1: from the outside and also a bit on the inside,

506
00:24:11,359 --> 00:24:16,520
Speaker 1: is that you've never veered from what the brand is, right,

507
00:24:16,600 --> 00:24:18,480
Speaker 1: like maybe a little bit here and there, more pink,

508
00:24:18,520 --> 00:24:22,800
Speaker 1: more this or whatever, but ultimately you are this brand,

509
00:24:23,000 --> 00:24:26,119
Speaker 1: right you are. And I can say that from experience.

510
00:24:26,600 --> 00:24:32,280
Speaker 1: Every dinner, every tablecloth, every flower, every place card, every

511
00:24:32,520 --> 00:24:36,800
Speaker 1: napkin at a seat says the brandy.

512
00:24:37,880 --> 00:24:39,919
Speaker 2: And the reason that that.

513
00:24:40,119 --> 00:24:43,840
Speaker 1: Is so impressive is because I remember when I first

514
00:24:43,880 --> 00:24:46,920
Speaker 1: became friends with Mark Jacobs, and it was one hundred

515
00:24:47,000 --> 00:24:50,919
Speaker 1: years ago, and I remember that we talked about a

516
00:24:50,960 --> 00:24:54,040
Speaker 1: brand and what it means. And I did an interview

517
00:24:54,359 --> 00:24:57,280
Speaker 1: at the time with like a big publication and they said,

518
00:24:57,320 --> 00:25:00,320
Speaker 1: what is brand success? And I said, brand success is

519
00:25:00,359 --> 00:25:03,560
Speaker 1: when it's stranger who doesn't know.

520
00:25:03,600 --> 00:25:06,159
Speaker 2: You can look at something, whether.

521
00:25:06,000 --> 00:25:11,119
Speaker 1: It's a lamp, a bag, whatever and say that's Mark Jacobs, right,

522
00:25:11,359 --> 00:25:14,600
Speaker 1: or that's whoever. And you were at a point right

523
00:25:14,640 --> 00:25:19,320
Speaker 1: now where and have been where I'll look at something

524
00:25:19,359 --> 00:25:22,120
Speaker 1: and go that's Love Shock, Like that's Love Shock.

525
00:25:22,040 --> 00:25:22,919
Speaker 2: That's her brand.

526
00:25:23,440 --> 00:25:28,200
Speaker 1: And so it's interesting because to me, that's the gold

527
00:25:28,240 --> 00:25:32,439
Speaker 1: medal of this business. And you know, there's not that

528
00:25:32,760 --> 00:25:37,000
Speaker 1: many that have wanted that, And so I think it's

529
00:25:37,000 --> 00:25:42,040
Speaker 1: hard work. I think it's authenticity first and foremost, you know,

530
00:25:42,400 --> 00:25:45,040
Speaker 1: and I think you just you are what you talk about,

531
00:25:45,080 --> 00:25:49,200
Speaker 1: you are what you design. And I'm watching all these

532
00:25:49,240 --> 00:25:53,960
Speaker 1: girls and all these women from ages like six to

533
00:25:54,200 --> 00:25:59,159
Speaker 1: like sixty wearing love shock and it's like that's the dream,

534
00:25:59,359 --> 00:26:00,080
Speaker 1: right mean.

535
00:26:00,640 --> 00:26:04,320
Speaker 3: Yeah, right, generation, Yeah, the generational thing is really amazing.

536
00:26:04,400 --> 00:26:07,880
Speaker 3: And it definitely I mean, it didn't it started off

537
00:26:07,920 --> 00:26:10,520
Speaker 3: as like just these timeless pieces at you know, and

538
00:26:10,560 --> 00:26:14,120
Speaker 3: I started, I launched. I guess I was what thirty one,

539
00:26:14,760 --> 00:26:16,600
Speaker 3: so at that stage of my life and that's when

540
00:26:16,600 --> 00:26:18,359
Speaker 3: I started to make then the girl's clothes, when I

541
00:26:18,400 --> 00:26:20,199
Speaker 3: had a daughter, so everything. That's when I started to

542
00:26:20,200 --> 00:26:22,439
Speaker 3: do the tablecloth because it's like, oh, I want this

543
00:26:22,560 --> 00:26:25,000
Speaker 3: dress as a print, and I would cut up the

544
00:26:25,040 --> 00:26:27,200
Speaker 3: fabric and then put on the table and then through

545
00:26:27,440 --> 00:26:30,720
Speaker 3: social media everyone would say, you know, that's really how

546
00:26:30,720 --> 00:26:34,280
Speaker 3: I also got so much of the feedback because it

547
00:26:34,320 --> 00:26:38,040
Speaker 3: was very much like, you know, showing my world and

548
00:26:38,080 --> 00:26:41,400
Speaker 3: what I was doing in the most organic, like authentic

549
00:26:41,480 --> 00:26:43,480
Speaker 3: way and then saying, oh, well I want to buy that.

550
00:26:43,520 --> 00:26:45,600
Speaker 3: I was like, oh, you want to buy this, Oh great,

551
00:26:45,880 --> 00:26:48,000
Speaker 3: then we should make it. You want to have the napkins.

552
00:26:48,040 --> 00:26:51,040
Speaker 3: You want to also buy this little little fluttersleep dress

553
00:26:51,119 --> 00:26:54,480
Speaker 3: you want to do And so that's really how everything

554
00:26:55,480 --> 00:26:56,480
Speaker 3: has evolved, I think.

555
00:26:56,520 --> 00:26:59,720
Speaker 4: And then generationally all these moms were buying.

556
00:27:00,080 --> 00:27:03,479
Speaker 3: Now moms were buying the dresses, and then their daughters

557
00:27:03,480 --> 00:27:05,520
Speaker 3: were taking or the skirts, and then their daughters would

558
00:27:05,560 --> 00:27:07,399
Speaker 3: take the skirts, and then the job and then it

559
00:27:07,400 --> 00:27:10,000
Speaker 3: became this cult thing, which I didn't even realize until

560
00:27:10,000 --> 00:27:12,800
Speaker 3: I opened that store. I think also the difference between

561
00:27:12,800 --> 00:27:16,199
Speaker 3: having this a wholesale business the first five years was

562
00:27:16,359 --> 00:27:20,240
Speaker 3: just wholesale, so selling in department stores and other boutiques

563
00:27:20,240 --> 00:27:23,040
Speaker 3: and not really having that connection, and then also being

564
00:27:23,080 --> 00:27:26,639
Speaker 3: so controlled by the retailers and doing what they thought

565
00:27:26,680 --> 00:27:29,040
Speaker 3: was and they you know, they were never buying anything

566
00:27:29,040 --> 00:27:31,360
Speaker 3: that I loved, and they were never telling a story

567
00:27:31,400 --> 00:27:34,200
Speaker 3: of the brand, and it would be so frustrating.

568
00:27:34,480 --> 00:27:37,840
Speaker 1: So that is the thing, and that is that's the

569
00:27:37,880 --> 00:27:39,280
Speaker 1: part that I got really star Yeah.

570
00:27:39,320 --> 00:27:43,639
Speaker 3: I mean it's like crazy, It's just like So's.

571
00:27:42,640 --> 00:27:45,240
Speaker 2: We only want purple, we only want stripes, we only

572
00:27:45,280 --> 00:27:45,920
Speaker 2: want this.

573
00:27:45,840 --> 00:27:48,200
Speaker 3: And I'm just like yeah, and then you're like at

574
00:27:48,200 --> 00:27:50,840
Speaker 3: the mercy for them. But then it's hard because you

575
00:27:50,960 --> 00:27:53,920
Speaker 3: know what works for your brand and your customers, and

576
00:27:54,200 --> 00:27:56,479
Speaker 3: they're trying to think what works for theirs, and so

577
00:27:56,520 --> 00:27:59,840
Speaker 3: that's why I really think, you know, the most important

578
00:28:00,160 --> 00:28:04,000
Speaker 3: pivotal moment for sure was when we opened our first

579
00:28:04,040 --> 00:28:06,840
Speaker 3: door in seg Harbor, because it really was I had

580
00:28:06,880 --> 00:28:08,440
Speaker 3: no idea about anything in retail.

581
00:28:08,480 --> 00:28:09,960
Speaker 4: I had no idea what was going to work.

582
00:28:10,000 --> 00:28:12,359
Speaker 3: But it was just my dream to have one little

583
00:28:12,400 --> 00:28:14,399
Speaker 3: shop where I could just show everything.

584
00:28:14,880 --> 00:28:16,320
Speaker 4: And it was like, I'll.

585
00:28:16,160 --> 00:28:19,000
Speaker 3: Tell your story, yeah, and tell the story, and you know,

586
00:28:19,119 --> 00:28:22,240
Speaker 3: in that one little store, I said, oh, well, my

587
00:28:22,320 --> 00:28:24,760
Speaker 3: story is so vintage inspired, so I'm going to have

588
00:28:24,800 --> 00:28:27,560
Speaker 3: some of the original vintage inspires the collection, and then

589
00:28:27,800 --> 00:28:30,040
Speaker 3: I'll source I sourced all the furniture, and then I

590
00:28:30,080 --> 00:28:34,040
Speaker 3: bought different independent designers from all over, you know, and

591
00:28:34,080 --> 00:28:35,760
Speaker 3: had them use some of our.

592
00:28:35,640 --> 00:28:38,480
Speaker 4: Fabrics and make handmade.

593
00:28:37,960 --> 00:28:41,240
Speaker 3: Dolls with them or you know, embroidered pillows from Senegal

594
00:28:41,320 --> 00:28:43,760
Speaker 3: or wherever it may be. And so it was really

595
00:28:43,840 --> 00:28:49,480
Speaker 3: like this little curation of everything with Loveshack's fancy as

596
00:28:49,520 --> 00:28:53,120
Speaker 3: the collection. And that was really the pivotal moment when

597
00:28:53,200 --> 00:28:55,240
Speaker 3: and then when we opened those doors and I saw

598
00:28:55,320 --> 00:28:59,200
Speaker 3: all these like teenagers and ten year olds and grandmothers,

599
00:28:59,240 --> 00:29:00,840
Speaker 3: and I was like, how do you even know about

600
00:29:00,880 --> 00:29:04,400
Speaker 3: love Jack fancy? And so that was really when I

601
00:29:04,400 --> 00:29:09,080
Speaker 3: started to understand who the customer was. And I had

602
00:29:09,120 --> 00:29:11,520
Speaker 3: to you know, my girls were probably one and a

603
00:29:11,560 --> 00:29:14,720
Speaker 3: half and three or something at the time, or like

604
00:29:14,840 --> 00:29:18,960
Speaker 3: a little bit older. So that was really like connecting

605
00:29:19,000 --> 00:29:24,560
Speaker 3: to that customer and understanding what he wanted and then

606
00:29:25,400 --> 00:29:27,680
Speaker 3: reinforcing what I wanted and what was working.

607
00:29:28,520 --> 00:29:29,400
Speaker 4: Were you scared?

608
00:29:29,840 --> 00:29:31,760
Speaker 3: Oh my god, it was the scariest thing. I mean

609
00:29:32,000 --> 00:29:35,200
Speaker 3: I worked on that. I had just scared. I was

610
00:29:35,240 --> 00:29:36,920
Speaker 3: so scared. But I had no idea what I was

611
00:29:36,920 --> 00:29:39,920
Speaker 3: getting myself into at all. And it was very much

612
00:29:40,000 --> 00:29:42,600
Speaker 3: like a family thing. My mom was helping, my best

613
00:29:42,640 --> 00:29:45,240
Speaker 3: friend Dean, who's also a photographer, was like changing over

614
00:29:45,280 --> 00:29:47,680
Speaker 3: the bricks in the second room. It's like the little,

615
00:29:47,840 --> 00:29:51,200
Speaker 3: you know, Captain's House in sag Harbor at the old

616
00:29:51,240 --> 00:29:53,960
Speaker 3: house John who was our landlord at he was ninety

617
00:29:54,000 --> 00:29:56,280
Speaker 3: years old. He sat on his porch, He's like, Recca,

618
00:29:56,360 --> 00:29:58,400
Speaker 3: you could do whatever you want, just make sag Harbor

619
00:29:58,480 --> 00:30:03,080
Speaker 3: beautiful again. Oh he was so sweet. And I had

620
00:30:03,120 --> 00:30:04,960
Speaker 3: no idea. I was so scared that no one was

621
00:30:05,000 --> 00:30:07,280
Speaker 3: going to come. And then when we opened course, because

622
00:30:07,280 --> 00:30:10,120
Speaker 3: then that the thought of course everyone's going to judge

623
00:30:10,120 --> 00:30:11,959
Speaker 3: and no one's gonna like it, and no one's you know,

624
00:30:12,080 --> 00:30:14,160
Speaker 3: and then we opened the doors and it was like

625
00:30:14,560 --> 00:30:17,280
Speaker 3: as if it was like a like they ransacked the

626
00:30:17,400 --> 00:30:19,240
Speaker 3: I mean I was in the stock room trying to Rea,

627
00:30:19,480 --> 00:30:21,800
Speaker 3: and I had no idea the sizes were wrong that

628
00:30:21,960 --> 00:30:24,520
Speaker 3: you know, I didn't understand how any of it worked.

629
00:30:24,560 --> 00:30:27,360
Speaker 3: And honestly I had like a huge panic attack after,

630
00:30:27,520 --> 00:30:31,680
Speaker 3: like because I realized that.

631
00:30:30,400 --> 00:30:33,640
Speaker 4: That like this was this there's something like it was.

632
00:30:33,600 --> 00:30:36,200
Speaker 3: Real and like my and and my brand is and

633
00:30:36,280 --> 00:30:40,880
Speaker 3: I had no idea what I was doing, Like I

634
00:30:40,960 --> 00:30:44,600
Speaker 3: hadn't built. I hadn't I didn't have the proper team

635
00:30:44,760 --> 00:30:47,040
Speaker 3: in order to move forward at the time.

636
00:30:47,120 --> 00:30:49,480
Speaker 1: So you know, I was going to ask you that, Yeah,

637
00:30:49,480 --> 00:30:52,520
Speaker 1: how many people did you have at that point working

638
00:30:52,560 --> 00:30:52,800
Speaker 1: for that?

639
00:30:53,040 --> 00:30:57,080
Speaker 3: I mean I probably had, like probably had like ten

640
00:30:57,280 --> 00:31:02,720
Speaker 3: people maybe right, but no one who really knew how

641
00:31:02,760 --> 00:31:05,240
Speaker 3: to run a store. I didn't even know what like

642
00:31:05,320 --> 00:31:07,960
Speaker 3: operations was. I knew I needed like a store manager

643
00:31:08,080 --> 00:31:10,680
Speaker 3: like all these things. I really was very much learning

644
00:31:10,760 --> 00:31:13,560
Speaker 3: in the thick of it. And then realized, Okay, this

645
00:31:13,640 --> 00:31:14,640
Speaker 3: is who I need to hire.

646
00:31:15,080 --> 00:31:15,320
Speaker 4: You know.

647
00:31:15,400 --> 00:31:19,320
Speaker 3: Then I realized, okay, now this slowly and I'm still learning.

648
00:31:19,360 --> 00:31:23,560
Speaker 3: I mean, we're still putting together the proper team of like,

649
00:31:23,960 --> 00:31:26,920
Speaker 3: you know, hopefully the best of the best, and understanding

650
00:31:27,120 --> 00:31:29,719
Speaker 3: that you really need to let go and have incredibly

651
00:31:29,760 --> 00:31:33,080
Speaker 3: talented people as part of your team to run those

652
00:31:33,400 --> 00:31:35,000
Speaker 3: you know, to be the.

653
00:31:34,960 --> 00:31:36,760
Speaker 4: Experts and go with it.

654
00:31:37,400 --> 00:31:40,400
Speaker 3: So that was a huge scary It was like the

655
00:31:40,440 --> 00:31:42,880
Speaker 3: scariest That summer was intense.

656
00:31:42,960 --> 00:31:45,880
Speaker 4: Like I, you know, and you had young kids. I

657
00:31:45,920 --> 00:31:46,640
Speaker 4: had young kids.

658
00:31:46,800 --> 00:31:48,400
Speaker 2: I remember going into the store.

659
00:31:48,520 --> 00:31:50,680
Speaker 1: I remember the first time and they, by the way,

660
00:31:50,760 --> 00:31:53,560
Speaker 1: they were so sweet, Like I remember walking in and

661
00:31:53,600 --> 00:31:55,880
Speaker 1: being like I just like walked.

662
00:31:55,640 --> 00:31:58,800
Speaker 2: Into a dream. Like it was like, yeah, you know.

663
00:31:59,640 --> 00:32:03,080
Speaker 1: It's because I was talking to someone about this the

664
00:32:03,160 --> 00:32:05,720
Speaker 1: other day. I'm like, people think of me as being

665
00:32:05,840 --> 00:32:09,560
Speaker 1: very girly, but I'm not so girly different ways.

666
00:32:09,640 --> 00:32:12,840
Speaker 2: And what's funny about love Shack is that.

667
00:32:13,520 --> 00:32:17,240
Speaker 1: Like it's almost like I'm in love with it now,

668
00:32:17,320 --> 00:32:19,080
Speaker 1: Like right, it's almost like I now.

669
00:32:19,400 --> 00:32:21,920
Speaker 2: But like what I mean is that I get it.

670
00:32:22,080 --> 00:32:24,960
Speaker 2: I get it, and I love it and I appreciate it.

671
00:32:25,040 --> 00:32:26,920
Speaker 2: Whenever you send me.

672
00:32:26,920 --> 00:32:29,960
Speaker 1: Like pictures of like pick something, if you want to

673
00:32:29,960 --> 00:32:32,400
Speaker 1: wear something, blah blah blah, It's like immediately and like

674
00:32:32,520 --> 00:32:34,880
Speaker 1: zoom this one right, And then I put it on

675
00:32:35,200 --> 00:32:40,960
Speaker 1: and I feel just like myself in this very kind

676
00:32:40,960 --> 00:32:45,240
Speaker 1: of feminine but vintagey way, almost like I'm in a

677
00:32:45,280 --> 00:32:46,960
Speaker 1: movie a little bit like it gives me a little

678
00:32:47,000 --> 00:32:48,440
Speaker 1: bit of like a movie set vibe.

679
00:32:48,560 --> 00:32:51,960
Speaker 2: Yeah, like an old story, you know, but modern.

680
00:32:52,080 --> 00:32:52,400
Speaker 4: Yeah.

681
00:32:52,440 --> 00:32:54,280
Speaker 1: But I think, so I want to talk about that.

682
00:32:54,360 --> 00:32:55,920
Speaker 1: So how many stores do you have now?

683
00:32:56,360 --> 00:33:01,080
Speaker 3: So now we have seventeen stores? Yeah, so, which is

684
00:33:01,120 --> 00:33:04,360
Speaker 3: amazing crazy. We ow, my heart just dropped like nuts.

685
00:33:04,560 --> 00:33:06,480
Speaker 4: And I mean but and that was never the plan.

686
00:33:06,600 --> 00:33:07,360
Speaker 4: That's incredible.

687
00:33:07,360 --> 00:33:09,240
Speaker 3: We were never like, oh, we're going to open seventeen

688
00:33:09,280 --> 00:33:10,120
Speaker 3: stores we had.

689
00:33:10,160 --> 00:33:13,680
Speaker 4: I was just with the one and then that cute

690
00:33:13,720 --> 00:33:16,960
Speaker 4: little one. I was like. Then we live in the.

691
00:33:16,840 --> 00:33:20,120
Speaker 3: West Village, so there was a little sweet shop that

692
00:33:20,200 --> 00:33:23,320
Speaker 3: used to be the old Club Monaco that that was available.

693
00:33:23,360 --> 00:33:25,040
Speaker 4: So we took that Bleaker Street shop.

694
00:33:25,840 --> 00:33:26,000
Speaker 2: You know.

695
00:33:26,080 --> 00:33:28,040
Speaker 3: That was when I was like doing the windows and

696
00:33:28,080 --> 00:33:30,920
Speaker 3: I wanted each one to be able, each store at

697
00:33:30,960 --> 00:33:32,720
Speaker 3: the time, I needed to be able to like walk

698
00:33:32,800 --> 00:33:34,840
Speaker 3: or drive like super closed so I could.

699
00:33:34,720 --> 00:33:37,080
Speaker 4: Be there, and I spent so much time in those

700
00:33:37,120 --> 00:33:37,680
Speaker 4: two stores.

701
00:33:37,920 --> 00:33:42,200
Speaker 3: And then we opened Palm Beach and then that's when,

702
00:33:42,440 --> 00:33:45,880
Speaker 3: and then COVID happened, and so since twenty.

703
00:33:45,440 --> 00:33:47,200
Speaker 4: Twenty, we've opened.

704
00:33:48,120 --> 00:33:53,080
Speaker 3: Fourteen stores, which is crazy. Yeah, so that was how

705
00:33:53,080 --> 00:33:54,800
Speaker 3: did you survive COVID?

706
00:33:54,880 --> 00:33:58,040
Speaker 1: And I also want to talk about Todd when because

707
00:33:58,040 --> 00:34:00,320
Speaker 1: we've talked about this too, but I think it's very

708
00:34:00,360 --> 00:34:02,960
Speaker 1: important part of the conversation to talk about for better

709
00:34:03,000 --> 00:34:03,400
Speaker 1: for worse.

710
00:34:03,480 --> 00:34:05,120
Speaker 2: Yeah, no pun intended.

711
00:34:05,240 --> 00:34:11,640
Speaker 1: Yeah, but so like, okay, so I'm also obsessed with

712
00:34:11,640 --> 00:34:13,040
Speaker 1: the one in London. I just want to say that

713
00:34:13,120 --> 00:34:15,400
Speaker 1: because I feel like that's sort of the dream. Yeah,

714
00:34:16,520 --> 00:34:19,719
Speaker 1: but okay, so you and Todd have been married how

715
00:34:19,719 --> 00:34:20,680
Speaker 1: many years.

716
00:34:20,400 --> 00:34:24,760
Speaker 4: We've been married thirteen years and we've been together twenty

717
00:34:25,320 --> 00:34:27,319
Speaker 4: twenty years since I was twenty one.

718
00:34:27,880 --> 00:34:31,520
Speaker 1: Now, gods here like me and Roger right, okay, so

719
00:34:32,920 --> 00:34:37,360
Speaker 1: he was not working with you, right, and it was when.

720
00:34:37,600 --> 00:34:40,360
Speaker 4: Real estate work. He's a real estate guy. He's a

721
00:34:40,360 --> 00:34:41,400
Speaker 4: real estate developer.

722
00:34:41,640 --> 00:34:45,440
Speaker 3: Hence all these stores, you know, so, right, which is beautiful.

723
00:34:45,480 --> 00:34:46,960
Speaker 4: I was like, okay, you know, he.

724
00:34:46,760 --> 00:34:50,600
Speaker 3: Helped me open the first one, by obviously like negotiating

725
00:34:50,600 --> 00:34:52,600
Speaker 3: the deal and making sure I was not going to

726
00:34:52,600 --> 00:34:54,040
Speaker 3: be in a position where we were going to spend

727
00:34:54,040 --> 00:34:55,800
Speaker 3: too much rent and do you know, get ourselves in

728
00:34:55,840 --> 00:34:58,719
Speaker 3: a bad situation. And so it's always been very strategic

729
00:34:58,800 --> 00:35:01,560
Speaker 3: in terms of finding right size for what we can

730
00:35:01,920 --> 00:35:04,239
Speaker 3: do for our sales, and you know what all the

731
00:35:04,680 --> 00:35:07,200
Speaker 3: finances that go into it. And then what happened was

732
00:35:07,200 --> 00:35:10,319
Speaker 3: twenty twenty, we had like one we had the lease

733
00:35:10,360 --> 00:35:13,120
Speaker 3: sign actually here in our Melrose store, which we had

734
00:35:13,160 --> 00:35:16,840
Speaker 3: found I always I love love Melrose Place, and those

735
00:35:16,880 --> 00:35:20,279
Speaker 3: two leases were already that those were happening no matter what.

736
00:35:20,520 --> 00:35:23,880
Speaker 3: And those we opened that summer of twenty nineteen was

737
00:35:23,880 --> 00:35:25,480
Speaker 3: here like it was like during.

738
00:35:25,280 --> 00:35:27,120
Speaker 4: The like the riots, like we still had.

739
00:35:27,239 --> 00:35:31,000
Speaker 3: I hadn't seen those stores until like six seven months

740
00:35:31,080 --> 00:35:34,440
Speaker 3: after they opened because I couldn't be here. Then the

741
00:35:34,480 --> 00:35:38,799
Speaker 3: other stores became available because there were they dropped the

742
00:35:38,840 --> 00:35:42,640
Speaker 3: rent so much so, you know, like amazing stores like

743
00:35:42,719 --> 00:35:45,680
Speaker 3: we opened in Austin, we opened in Dallas, and Highland

744
00:35:45,719 --> 00:35:50,200
Speaker 3: Park Village, Charleston, all these other incredible retail opportunities just

745
00:35:50,239 --> 00:35:53,200
Speaker 3: started to you know, Todd really took all like a

746
00:35:54,239 --> 00:35:56,000
Speaker 3: or really is he's a real sick guy. He's a

747
00:35:56,080 --> 00:35:59,080
Speaker 3: risk taker, so he saw, you know, he was helped

748
00:35:59,080 --> 00:36:03,200
Speaker 3: really handling all these negotiations landlords, finding the best deals

749
00:36:03,200 --> 00:36:07,759
Speaker 3: and really focusing in on what were the key the

750
00:36:07,840 --> 00:36:11,759
Speaker 3: key opportunities to open love shack stores.

751
00:36:11,920 --> 00:36:15,040
Speaker 1: Which is also such a gift, by the way, because

752
00:36:15,320 --> 00:36:19,760
Speaker 1: it's like that's one of the huge hurdles of opening

753
00:36:19,760 --> 00:36:22,920
Speaker 1: stores is like not knowing how to navigate that process,

754
00:36:22,920 --> 00:36:26,320
Speaker 1: getting stuck in endless rents and over pinging and exactly

755
00:36:26,400 --> 00:36:29,279
Speaker 1: getting spaces that are too big for like a bigger.

756
00:36:29,040 --> 00:36:30,759
Speaker 2: Footprint than you actually want.

757
00:36:30,920 --> 00:36:33,799
Speaker 1: It makes sense, so like that that's actually a huge, huge,

758
00:36:33,920 --> 00:36:38,800
Speaker 1: huge plus and huge so and so you really really

759
00:36:38,880 --> 00:36:42,279
Speaker 1: thrived in COVID weirdly, like because most businesses did not

760
00:36:42,480 --> 00:36:44,960
Speaker 1: unless they were like pajamas and sweats.

761
00:36:45,040 --> 00:36:47,160
Speaker 4: Well that was the bit. Well, so we pivoted to

762
00:36:47,280 --> 00:36:49,560
Speaker 4: like making many more pajamas.

763
00:36:49,000 --> 00:36:51,520
Speaker 3: Sweats, Like, right, we had all these fancy dresses that

764
00:36:51,600 --> 00:36:55,080
Speaker 3: obviously weren't selling that we would start and then wholesalers

765
00:36:55,480 --> 00:36:58,280
Speaker 3: they canceled their orders, just like they did for everyone,

766
00:36:58,320 --> 00:37:00,440
Speaker 3: and they were like, you know, no one was making

767
00:37:00,480 --> 00:37:02,680
Speaker 3: new seasons, and it was almost you know, we were

768
00:37:02,680 --> 00:37:05,839
Speaker 3: starting to work on our summer collection. And that's when

769
00:37:05,880 --> 00:37:08,920
Speaker 3: so many brands said, Okay, we're actually just going to sell.

770
00:37:08,840 --> 00:37:10,920
Speaker 4: The past season and not go forward.

771
00:37:11,400 --> 00:37:15,160
Speaker 3: And actually we continued to produce and to design, and

772
00:37:15,200 --> 00:37:19,160
Speaker 3: we did everything like out of my house in Sagaponic.

773
00:37:19,200 --> 00:37:21,359
Speaker 3: Then we got another house for the design team. We

774
00:37:21,480 --> 00:37:24,560
Speaker 3: just like we had to just keep going. We sold online,

775
00:37:24,560 --> 00:37:27,960
Speaker 3: we sold our stores virtually live, and then also our

776
00:37:28,000 --> 00:37:30,719
Speaker 3: Southern stores. We had started to open Southern stores, so

777
00:37:30,760 --> 00:37:36,799
Speaker 3: we opened all that, we opened downs, we opened Austin, Charleston, Nashville,

778
00:37:37,920 --> 00:37:40,879
Speaker 3: all these doors, and then just really shifted what we

779
00:37:40,880 --> 00:37:44,400
Speaker 3: were designing and creating based on what you know, started

780
00:37:44,400 --> 00:37:46,799
Speaker 3: doing many more like house stresses that you could wear

781
00:37:46,880 --> 00:37:48,759
Speaker 3: like these like easy cotton and.

782
00:37:50,520 --> 00:37:53,240
Speaker 4: And so the design elements shifted.

783
00:37:53,480 --> 00:37:56,680
Speaker 3: We shifted much more to this like direct to consumer

784
00:37:56,920 --> 00:37:59,080
Speaker 3: because our website was doing really well.

785
00:37:59,360 --> 00:38:01,799
Speaker 4: We're opening stores and wholesale.

786
00:38:02,680 --> 00:38:06,200
Speaker 3: You know, we were before before COVID, we were seventy

787
00:38:06,239 --> 00:38:10,640
Speaker 3: percent wholesale to thirty percent direct to consumer, and now

788
00:38:10,640 --> 00:38:14,240
Speaker 3: we're thirty percent wholesale seventy percent direct to consumer.

789
00:38:14,840 --> 00:38:15,160
Speaker 1: Stop.

790
00:38:15,239 --> 00:38:17,680
Speaker 3: Yeah, so that like really and that was like a

791
00:38:17,719 --> 00:38:19,879
Speaker 3: sick so sick.

792
00:38:19,960 --> 00:38:23,759
Speaker 2: That is so amazing. That's that's like the dream.

793
00:38:23,840 --> 00:38:26,839
Speaker 1: Yeah, because that's also a lot of repeat by right,

794
00:38:27,000 --> 00:38:29,440
Speaker 1: that's a lot of like people are like, I love

795
00:38:29,480 --> 00:38:32,520
Speaker 1: the brand, what's new blah blah blah, Like yeah, you know,

796
00:38:32,560 --> 00:38:35,480
Speaker 1: and I think, so, how okay, First of all, what

797
00:38:35,680 --> 00:38:37,080
Speaker 1: is your most successful area?

798
00:38:37,600 --> 00:38:39,080
Speaker 2: Like which what's your best store?

799
00:38:39,680 --> 00:38:41,600
Speaker 4: Do you have? Palm Beach is our best store?

800
00:38:41,640 --> 00:38:41,879
Speaker 2: Beach?

801
00:38:41,960 --> 00:38:42,959
Speaker 4: Yeah, Palm Beach.

802
00:38:43,400 --> 00:38:47,440
Speaker 3: Everyone goes through Palm Beach, like everyone is goes through

803
00:38:47,440 --> 00:38:51,080
Speaker 3: Palm Beach, and which is amazing because girls really go

804
00:38:51,120 --> 00:38:52,800
Speaker 3: and travel to each different destination.

805
00:38:53,000 --> 00:38:55,040
Speaker 4: And so whenever I'm talking to any other I was like, oh,

806
00:38:55,080 --> 00:38:56,959
Speaker 4: I just want to go visit your Palm Beach store,

807
00:38:57,040 --> 00:38:57,480
Speaker 4: or I went.

808
00:38:58,200 --> 00:39:02,200
Speaker 3: Madison Avenue was actually a maze because we have such

809
00:39:02,320 --> 00:39:04,759
Speaker 3: just like a loyal customer base there and it's on

810
00:39:04,760 --> 00:39:06,640
Speaker 3: the upper eaze. I mean it's on eightieth of Madison,

811
00:39:06,760 --> 00:39:11,840
Speaker 3: but it's just incredible. And then we have Dallas Highlandburg

812
00:39:11,920 --> 00:39:15,040
Speaker 3: Village and so yeah, but Palm Beach.

813
00:39:14,840 --> 00:39:16,880
Speaker 2: Do you just die? Like so okay, so this is

814
00:39:16,880 --> 00:39:17,440
Speaker 2: what I want to know.

815
00:39:17,600 --> 00:39:21,319
Speaker 1: So as you're expanding, and I'm watching you expand, and

816
00:39:21,360 --> 00:39:25,000
Speaker 1: I'm watching you grow and like your perfect formula, and

817
00:39:25,080 --> 00:39:26,160
Speaker 1: I know it's ever changing.

818
00:39:26,160 --> 00:39:27,920
Speaker 2: There's no perfect formula, and you follow.

819
00:39:28,000 --> 00:39:30,200
Speaker 1: But one thing I do know is your You follow

820
00:39:30,360 --> 00:39:34,439
Speaker 1: your gut and your instinct, and you know, I think

821
00:39:34,480 --> 00:39:37,319
Speaker 1: as creative people, that's just how we're wired, right.

822
00:39:37,920 --> 00:39:39,400
Speaker 2: How So a few things.

823
00:39:39,480 --> 00:39:41,520
Speaker 1: One is how do you like working with your husband

824
00:39:42,880 --> 00:39:45,440
Speaker 1: and I And I asked that because obviously I.

825
00:39:45,440 --> 00:39:47,960
Speaker 2: Have forever, not forever, but for a decade.

826
00:39:48,760 --> 00:39:50,640
Speaker 1: And there's times I really do want to kill them,

827
00:39:50,760 --> 00:39:53,680
Speaker 1: and and there's times where I'm grateful for it. But

828
00:39:53,719 --> 00:39:55,920
Speaker 1: I have a lot of friends, like you know, Maniqu

829
00:39:55,920 --> 00:39:58,600
Speaker 1: Gluliers worked with her husband from day one.

830
00:39:58,800 --> 00:40:01,440
Speaker 4: Like there's just there's a lot of people where it

831
00:40:01,600 --> 00:40:02,680
Speaker 4: really does work.

832
00:40:02,760 --> 00:40:06,000
Speaker 1: So I want to know sort of you know, the

833
00:40:06,080 --> 00:40:08,720
Speaker 1: pros and concerts, it's just all one way or another.

834
00:40:08,800 --> 00:40:11,200
Speaker 3: Well, it just that it was a very recent thing

835
00:40:11,280 --> 00:40:13,359
Speaker 3: because it was during COVID when we.

836
00:40:13,239 --> 00:40:15,440
Speaker 4: Were all just together, just happened.

837
00:40:15,520 --> 00:40:19,400
Speaker 3: I never in my life would ever have imagined this ever,

838
00:40:21,000 --> 00:40:23,600
Speaker 3: So you know, in terms of opening the store like that,

839
00:40:23,719 --> 00:40:27,080
Speaker 3: we were very much like Tod was just handling the

840
00:40:27,280 --> 00:40:28,840
Speaker 3: real estate and the stores.

841
00:40:29,080 --> 00:40:31,520
Speaker 4: And but then obviously.

842
00:40:31,080 --> 00:40:34,680
Speaker 3: Then now having had opened seventeen stores and the business

843
00:40:34,719 --> 00:40:38,400
Speaker 3: has grown so much, and just trying to navigate all

844
00:40:38,400 --> 00:40:40,960
Speaker 3: of that. You also, I think realize, like when you

845
00:40:40,960 --> 00:40:43,480
Speaker 3: get to a certain point, like Todd knows me better

846
00:40:43,520 --> 00:40:46,320
Speaker 3: than anyone, and he knows what's going to be the best.

847
00:40:46,400 --> 00:40:48,640
Speaker 3: I mean, I always say he's like my best executive

848
00:40:48,640 --> 00:40:51,120
Speaker 3: assistant I could ever have. Like he was literally setting

849
00:40:51,160 --> 00:40:54,560
Speaker 3: me up and doing all this stuff. So but so

850
00:40:54,719 --> 00:40:56,839
Speaker 3: he knows me, you know, he knows all of that.

851
00:40:56,920 --> 00:41:00,160
Speaker 3: So I think, well, when we first moved into them,

852
00:41:00,200 --> 00:41:03,560
Speaker 3: when we were during lockdown, it was like I never worked.

853
00:41:03,719 --> 00:41:05,000
Speaker 4: I've never I don't.

854
00:41:05,200 --> 00:41:07,080
Speaker 3: I'm not on calls with him. I won't do calls

855
00:41:07,080 --> 00:41:08,840
Speaker 3: with him. I won't do zooms, I won't do like

856
00:41:08,880 --> 00:41:11,440
Speaker 3: it's very much. But when we were designing the stores together,

857
00:41:11,600 --> 00:41:13,440
Speaker 3: we'd make sure we had everything set up. Then we

858
00:41:13,480 --> 00:41:15,440
Speaker 3: would for that, we would take our calls with our

859
00:41:15,800 --> 00:41:18,600
Speaker 3: designers of the store, you know, choose all the finishes,

860
00:41:18,760 --> 00:41:19,920
Speaker 3: choose all of that stuff.

861
00:41:20,200 --> 00:41:21,200
Speaker 4: And then now I.

862
00:41:21,160 --> 00:41:25,320
Speaker 3: Would say there's a little bit more crossover. But because

863
00:41:25,400 --> 00:41:29,040
Speaker 3: I just I'm so the creative and oversee all of that,

864
00:41:29,400 --> 00:41:33,160
Speaker 3: and he really helps to oversee much more like operation

865
00:41:33,480 --> 00:41:37,359
Speaker 3: business yeah, like new businesses, opportunity things like that, and

866
00:41:37,400 --> 00:41:40,520
Speaker 3: then we haven't opened a store in the last like

867
00:41:40,719 --> 00:41:41,560
Speaker 3: six months.

868
00:41:41,800 --> 00:41:42,960
Speaker 4: My gosh.

869
00:41:43,040 --> 00:41:46,160
Speaker 3: But he's definitely the one. He's like going pushing, like

870
00:41:46,239 --> 00:41:49,960
Speaker 3: moving ahead. So we just now I see him in

871
00:41:49,960 --> 00:41:51,600
Speaker 3: the office all the time because we moved into a

872
00:41:51,640 --> 00:41:54,120
Speaker 3: beautiful new show room which you have to come see

873
00:41:54,800 --> 00:41:58,040
Speaker 3: last September. But he was literally working in my office

874
00:41:58,080 --> 00:42:00,359
Speaker 3: and I was like, okay, now, this is like two much.

875
00:42:00,400 --> 00:42:02,920
Speaker 4: You need to get your own offense down the hall

876
00:42:03,360 --> 00:42:04,279
Speaker 4: so that I'm not.

877
00:42:04,239 --> 00:42:05,680
Speaker 3: Like, I know you want to see He's like, don't

878
00:42:05,680 --> 00:42:09,200
Speaker 3: you want to see me every second? The answer is no, no,

879
00:42:09,320 --> 00:42:12,239
Speaker 3: but I love you. But yeah, so it's very much,

880
00:42:12,360 --> 00:42:14,400
Speaker 3: you know, we need to. It's figuring out the balance

881
00:42:14,440 --> 00:42:15,880
Speaker 3: with the girls when we're traveling.

882
00:42:16,200 --> 00:42:17,520
Speaker 4: You know, they don't really like us.

883
00:42:17,760 --> 00:42:20,120
Speaker 3: They're very much in it and they know everything going on,

884
00:42:20,160 --> 00:42:22,640
Speaker 3: but they don't want if we're having a business conversation,

885
00:42:22,680 --> 00:42:24,000
Speaker 3: they can see they're like, stop fighting.

886
00:42:24,040 --> 00:42:26,200
Speaker 4: We're not fighting, We're just having its hard. Yeah.

887
00:42:26,320 --> 00:42:30,600
Speaker 3: So I think we're still been the biggest when to

888
00:42:30,719 --> 00:42:32,200
Speaker 3: not talk about it right, when to not to talk

889
00:42:32,200 --> 00:42:34,360
Speaker 3: about it, because you're kind of always like it's just

890
00:42:34,440 --> 00:42:37,600
Speaker 3: like done, like you need to. So we're figuring that

891
00:42:37,719 --> 00:42:40,520
Speaker 3: part out and being much better, I think, just in

892
00:42:40,600 --> 00:42:44,000
Speaker 3: terms of like leaving those conversations to when the girls

893
00:42:44,040 --> 00:42:45,799
Speaker 3: go to bed or just when we're not with them,

894
00:42:46,000 --> 00:42:49,759
Speaker 3: and because it's like you know, often like not that

895
00:42:49,800 --> 00:42:52,360
Speaker 3: we're arguing, it's just having a conversation.

896
00:42:52,360 --> 00:42:56,120
Speaker 1: It's a conversation and it's and it's and it's hard

897
00:42:56,239 --> 00:42:59,000
Speaker 1: because your brain's always going there's so much happening, your

898
00:42:59,080 --> 00:43:00,799
Speaker 1: brand is growing, and it's like you want to talk

899
00:43:00,840 --> 00:43:03,080
Speaker 1: about it, and it's kind of awesome, Yeah that it's

900
00:43:03,080 --> 00:43:05,640
Speaker 1: your husband, right, because imagine if you were like calling

901
00:43:05,680 --> 00:43:06,480
Speaker 1: someone else.

902
00:43:06,400 --> 00:43:06,960
Speaker 4: To talk about it.

903
00:43:07,120 --> 00:43:09,239
Speaker 3: Yeah, So at the end that I'm starting to realize

904
00:43:09,239 --> 00:43:11,600
Speaker 3: that it's actually like he knows me better than anyone

905
00:43:11,640 --> 00:43:12,160
Speaker 3: and I know that.

906
00:43:12,200 --> 00:43:14,120
Speaker 4: I like what you said, like you can trust each

907
00:43:14,120 --> 00:43:17,200
Speaker 4: other so much, and so I think having.

908
00:43:16,920 --> 00:43:19,520
Speaker 3: That and when your business growth all these things, it's

909
00:43:19,600 --> 00:43:22,319
Speaker 3: really hard to find people that you trust, you know,

910
00:43:22,920 --> 00:43:25,280
Speaker 3: through and through and so and that's the most important

911
00:43:25,280 --> 00:43:28,280
Speaker 3: thing to be able to really rely on an amazing

912
00:43:28,400 --> 00:43:31,440
Speaker 3: team and to help you know, make the right decisions

913
00:43:31,480 --> 00:43:34,120
Speaker 3: for you and you know, know what you're capable of

914
00:43:34,160 --> 00:43:35,919
Speaker 3: doing and not and pushing you in the right way.

915
00:43:36,000 --> 00:43:36,759
Speaker 4: So all of that.

916
00:43:38,840 --> 00:43:41,720
Speaker 2: So what just sort of keeps you up at night.

917
00:43:42,880 --> 00:43:45,520
Speaker 4: And like all of it everything I know.

918
00:43:46,040 --> 00:43:50,000
Speaker 3: So I mean it's still like whenever I'm whenever I

919
00:43:50,080 --> 00:43:53,240
Speaker 3: have like a big shoot or I have something like that,

920
00:43:53,320 --> 00:43:56,640
Speaker 3: the next day, I feel like my brain is constantly

921
00:43:56,680 --> 00:43:59,120
Speaker 3: going because then I'm like looking at my looking for inspiration.

922
00:43:59,200 --> 00:44:01,000
Speaker 4: Here. Oh my god, make sure I get that shot,

923
00:44:01,160 --> 00:44:03,120
Speaker 4: because that that's really where.

924
00:44:02,960 --> 00:44:05,799
Speaker 3: My heart and soul is, like in the storytelling in

925
00:44:05,840 --> 00:44:08,879
Speaker 3: these you know, in all of the content that we're

926
00:44:08,920 --> 00:44:12,040
Speaker 3: all you know, but I'm constantly thinking about all of that,

927
00:44:12,600 --> 00:44:17,200
Speaker 3: So I think that for sure that's what the image. Yeah,

928
00:44:17,239 --> 00:44:19,879
Speaker 3: it's like the image that that keeps me up. And

929
00:44:19,920 --> 00:44:23,560
Speaker 3: then you know, now we've started to do more, you know,

930
00:44:23,600 --> 00:44:26,000
Speaker 3: we've started to get on the fashion calendar, so this

931
00:44:26,120 --> 00:44:28,800
Speaker 3: is going to be our third yes, our third fashion

932
00:44:29,120 --> 00:44:31,600
Speaker 3: So during that time, that's like the most I mean

933
00:44:31,680 --> 00:44:34,160
Speaker 3: that forget it like you're it's terrified like that, you're

934
00:44:34,239 --> 00:44:37,120
Speaker 3: just going because there's always a million things to think

935
00:44:37,160 --> 00:44:39,880
Speaker 3: about and a million things that you're going to forget,

936
00:44:40,000 --> 00:44:42,640
Speaker 3: and nobody knows everything that you need to keep in

937
00:44:42,680 --> 00:44:45,520
Speaker 3: mind except for you really, so it's just like crossing

938
00:44:45,560 --> 00:44:49,520
Speaker 3: off all those different boxes and making sure that like

939
00:44:49,880 --> 00:44:52,960
Speaker 3: you're the one as like the creative head to make

940
00:44:53,000 --> 00:44:54,319
Speaker 3: sure that it all gets done.

941
00:44:55,640 --> 00:44:58,840
Speaker 1: Now, tell me about your most recent collab that launched

942
00:44:59,320 --> 00:45:00,680
Speaker 1: today yesterday.

943
00:45:02,200 --> 00:45:08,480
Speaker 3: Officially launches tomorrow, which is amazing. August fourth, it's amazing.

944
00:45:08,520 --> 00:45:12,320
Speaker 3: I went tell me, it's so good. And we shot

945
00:45:12,360 --> 00:45:14,799
Speaker 3: Sierra for it and her her son and daughter.

946
00:45:14,880 --> 00:45:17,400
Speaker 4: She's literally the best person.

947
00:45:17,440 --> 00:45:22,080
Speaker 3: Like, she's so beautiful, she's so like talented, smart, sexy,

948
00:45:22,239 --> 00:45:25,000
Speaker 3: like everything about her and just like her kids. So

949
00:45:25,440 --> 00:45:29,400
Speaker 3: she was just the perfect face of the campaign.

950
00:45:29,440 --> 00:45:30,880
Speaker 4: And I'm so happy that it came to be.

951
00:45:31,120 --> 00:45:34,360
Speaker 3: And also she's like a tomboy cool, she's not so

952
00:45:34,480 --> 00:45:37,000
Speaker 3: girly girly, which I love. And so this collection is

953
00:45:37,160 --> 00:45:39,000
Speaker 3: very much like I mean, if it was up to me,

954
00:45:39,040 --> 00:45:41,640
Speaker 3: it would have had a hundred more ruffles and like

955
00:45:41,680 --> 00:45:41,960
Speaker 3: all that.

956
00:45:42,040 --> 00:45:46,160
Speaker 4: And I'm so it's cool, Like it's very cool. It's

957
00:45:46,239 --> 00:45:50,200
Speaker 4: and it's for everyone, it's for the whole family. It's

958
00:45:50,239 --> 00:45:51,000
Speaker 4: for you know.

959
00:45:51,040 --> 00:45:53,600
Speaker 3: We have pieces for men, we have pieces for baby,

960
00:45:53,640 --> 00:45:57,680
Speaker 3: we have accessories we have and also and also just

961
00:45:57,800 --> 00:46:00,000
Speaker 3: not like I was at the Gap at the.

962
00:46:00,040 --> 00:46:02,279
Speaker 4: Grove yesterday, which is amazing yesterday showing the.

963
00:46:03,320 --> 00:46:06,120
Speaker 3: Team there, and it's just it really is just like easy,

964
00:46:06,239 --> 00:46:11,560
Speaker 3: so taking like their icons and our icons, bringing them together.

965
00:46:11,840 --> 00:46:14,080
Speaker 4: That ruffle mini skirt we made one like a.

966
00:46:14,040 --> 00:46:17,200
Speaker 3: Floral with a little islet for them, and really keep

967
00:46:17,320 --> 00:46:21,120
Speaker 3: denim like Boussier's and dresses, the denim jackets I love.

968
00:46:21,440 --> 00:46:23,640
Speaker 4: And you know, it's just it's fun.

969
00:46:23,680 --> 00:46:26,080
Speaker 3: It has you can if you're girly and you're feminine

970
00:46:26,120 --> 00:46:28,200
Speaker 3: and you want to get that, there's plenty to get.

971
00:46:28,640 --> 00:46:31,400
Speaker 3: And then if you also like also want to want

972
00:46:32,040 --> 00:46:35,680
Speaker 3: something love shack fancy and you're not so fun overly girly,

973
00:46:35,800 --> 00:46:37,360
Speaker 3: you still have a million options.

974
00:46:37,400 --> 00:46:38,719
Speaker 4: So it's cool to be.

975
00:46:39,040 --> 00:46:41,640
Speaker 3: You know, I grew up with the Gap, so it's

976
00:46:41,680 --> 00:46:45,800
Speaker 3: like it's fun and I yeah, it's iconic.

977
00:46:45,920 --> 00:46:47,200
Speaker 4: It's totally iconic. Yeah.

978
00:46:47,200 --> 00:46:49,360
Speaker 3: Well my Scarlet, my ten year old before she was

979
00:46:49,400 --> 00:46:51,880
Speaker 3: like really mom, gat and now she's like, Gap is

980
00:46:51,920 --> 00:46:52,800
Speaker 3: just so iconic.

981
00:46:52,880 --> 00:46:54,440
Speaker 4: I'm like, it's so I got it, Like I.

982
00:46:55,880 --> 00:46:59,200
Speaker 3: The you know, it's just all the same, like storytelling,

983
00:46:59,320 --> 00:47:02,920
Speaker 3: getting like cool faith, cool ambassadors.

984
00:47:02,200 --> 00:47:04,240
Speaker 4: And thinking outside the box.

985
00:47:04,280 --> 00:47:06,560
Speaker 3: And I think it's a really fun you know, we

986
00:47:06,680 --> 00:47:09,160
Speaker 3: have like it's fun to just keep on evolving.

987
00:47:09,200 --> 00:47:12,760
Speaker 4: When things get so you know that you get into routine.

988
00:47:12,960 --> 00:47:16,320
Speaker 3: So yeah, pink and exactly like thank gosh, it's.

989
00:47:16,200 --> 00:47:17,680
Speaker 2: Not and then came Barbie.

990
00:47:17,920 --> 00:47:20,279
Speaker 3: Yeah, and then came Barbie and then but you know,

991
00:47:20,400 --> 00:47:21,640
Speaker 3: even like and in terms.

992
00:47:21,440 --> 00:47:23,680
Speaker 4: Of our main line, like that's getting much more.

993
00:47:23,960 --> 00:47:26,640
Speaker 3: We have a huge range that I need to show

994
00:47:26,680 --> 00:47:30,399
Speaker 3: you everything because we've like an incredible new design team

995
00:47:30,440 --> 00:47:33,640
Speaker 3: and it's very evolved and it's like really now going

996
00:47:33,680 --> 00:47:36,760
Speaker 3: to be for all ages, and the fabrications and the

997
00:47:36,800 --> 00:47:40,919
Speaker 3: fits are like beautiful tailored pieces all seasons, like it's

998
00:47:40,960 --> 00:47:44,200
Speaker 3: really great. So that launch is like mid August, which

999
00:47:44,239 --> 00:47:46,840
Speaker 3: is going to be incredible. So it's really just keeping

1000
00:47:46,880 --> 00:47:51,160
Speaker 3: in mind like all the ages of girls and women

1001
00:47:51,239 --> 00:47:53,759
Speaker 3: and all these because you know, we realized having all

1002
00:47:53,800 --> 00:47:56,759
Speaker 3: these stores, there's so many women that come in that

1003
00:47:57,040 --> 00:48:00,360
Speaker 3: are older and that are all ages, and we didn't

1004
00:48:00,400 --> 00:48:02,759
Speaker 3: really have enough to be able to offer everyone. So

1005
00:48:03,160 --> 00:48:05,759
Speaker 3: that's you know, same like we had to in terms

1006
00:48:05,800 --> 00:48:06,200
Speaker 3: of like.

1007
00:48:06,440 --> 00:48:09,000
Speaker 5: They may want to sleeve, they may want to see,

1008
00:48:09,440 --> 00:48:12,160
Speaker 5: they don't want something so roughily, they want something easy,

1009
00:48:12,280 --> 00:48:16,359
Speaker 5: So that's really where we're you know, merchandising like who

1010
00:48:16,760 --> 00:48:19,560
Speaker 5: it's so important, So like these are all things.

1011
00:48:19,280 --> 00:48:22,560
Speaker 3: That we've just you know, we understand now as a

1012
00:48:22,600 --> 00:48:25,400
Speaker 3: business and we're being you know, we're really moving forward

1013
00:48:25,440 --> 00:48:27,760
Speaker 3: in that direction to be able to have it for everyone,

1014
00:48:27,800 --> 00:48:30,600
Speaker 3: because it started off as you know, what I wanted,

1015
00:48:30,680 --> 00:48:33,600
Speaker 3: and now it's really what, like, you know what what

1016
00:48:33,719 --> 00:48:37,719
Speaker 3: all of our customers and all of our audience wants well,

1017
00:48:37,800 --> 00:48:39,919
Speaker 3: which is why we're you can't do every time.

1018
00:48:39,960 --> 00:48:43,960
Speaker 1: I'm like, yes, one hundred, one hundred percent. I mean,

1019
00:48:44,040 --> 00:48:46,439
Speaker 1: it's clear to me that you're living your dream. You've

1020
00:48:46,440 --> 00:48:49,720
Speaker 1: worked incredibly hard for it. Do you ever dream beyond

1021
00:48:50,200 --> 00:48:52,920
Speaker 1: this moment? Or do you just live in every single

1022
00:48:52,960 --> 00:48:54,919
Speaker 1: moment and just go, Okay, this is what it is now,

1023
00:48:55,000 --> 00:48:56,840
Speaker 1: this is what I'm thinking for this year, like da

1024
00:48:56,920 --> 00:48:59,759
Speaker 1: da da, Or do you go okay, in like five

1025
00:48:59,800 --> 00:49:02,000
Speaker 1: years from now, I hope to be doing X.

1026
00:49:02,400 --> 00:49:04,440
Speaker 2: Do you have that dream or do you just kind

1027
00:49:04,520 --> 00:49:05,640
Speaker 2: of like take each day.

1028
00:49:07,360 --> 00:49:09,880
Speaker 3: I mean I definitely take each day, but I'm always

1029
00:49:09,920 --> 00:49:12,799
Speaker 3: thinking of everything. Where we have like an amazing new

1030
00:49:13,239 --> 00:49:15,920
Speaker 3: category that's launching in September, which we've been working on.

1031
00:49:16,000 --> 00:49:18,400
Speaker 4: So that's so exciting and.

1032
00:49:18,680 --> 00:49:21,400
Speaker 3: I am always any but I love to travel, like

1033
00:49:21,440 --> 00:49:24,880
Speaker 3: I mean, I'm here at you really do, I'm like,

1034
00:49:24,960 --> 00:49:26,960
Speaker 3: oh my gosh, I knowed this is my dream, Like

1035
00:49:27,000 --> 00:49:30,120
Speaker 3: I want to have like a whole hotel, like you know,

1036
00:49:30,200 --> 00:49:33,400
Speaker 3: it's like all pink and York now around. So I

1037
00:49:33,640 --> 00:49:37,919
Speaker 3: very much think in terms of like lifestyle hospitality. I mean,

1038
00:49:37,960 --> 00:49:41,480
Speaker 3: I'm like hotels, restaurant like that's the whole. I'm always

1039
00:49:41,520 --> 00:49:44,839
Speaker 3: thinking about that kind of thing, so much more in

1040
00:49:44,920 --> 00:49:49,160
Speaker 3: terms of of many different ideas as opposed to just

1041
00:49:49,719 --> 00:49:50,840
Speaker 3: the clothing.

1042
00:49:50,480 --> 00:49:53,200
Speaker 1: And you know, yeah, I mean I think of love

1043
00:49:53,239 --> 00:49:56,799
Speaker 1: Shock as a lifestyle brand, right one thousand percent. And

1044
00:49:56,840 --> 00:49:59,440
Speaker 1: I think and like I said, it's because the brand

1045
00:49:59,520 --> 00:50:01,759
Speaker 1: is wrecking nice well to a point where you walk

1046
00:50:01,840 --> 00:50:05,440
Speaker 1: into a hotel suite at whatever hotel and it's a

1047
00:50:05,480 --> 00:50:07,960
Speaker 1: Love Shock fancy sweet yeah, and you would know that,

1048
00:50:08,080 --> 00:50:10,600
Speaker 1: and that's the dream in my opinion. I mean, just

1049
00:50:10,680 --> 00:50:14,840
Speaker 1: outside looking in. And you know, I'm obviously a fan.

1050
00:50:15,160 --> 00:50:19,040
Speaker 1: I adore you. I'm so impressed with you. Your family's

1051
00:50:19,120 --> 00:50:20,720
Speaker 1: the sweetest.

1052
00:50:20,160 --> 00:50:21,440
Speaker 4: And thank you, you.

1053
00:50:21,400 --> 00:50:25,640
Speaker 1: Know, I mean, congrats a thousand times, but like just

1054
00:50:25,800 --> 00:50:28,440
Speaker 1: I feel like you haven't even weirdly scratched the surface

1055
00:50:28,600 --> 00:50:31,279
Speaker 1: of what you're going to do. But you know, I'm

1056
00:50:31,320 --> 00:50:33,080
Speaker 1: excited to see all of it, and I'm here for it.

1057
00:50:33,360 --> 00:50:33,880
Speaker 2: I'm cheering.

1058
00:50:34,000 --> 00:50:38,440
Speaker 4: I'm cheering in good I know. We need to just

1059
00:50:38,520 --> 00:50:39,480
Speaker 4: do this like weekly.

1060
00:50:39,719 --> 00:50:43,879
Speaker 1: Well come home, come home, and okay, and we will

1061
00:50:44,680 --> 00:50:45,840
Speaker 1: come home and we.

1062
00:50:45,719 --> 00:50:47,680
Speaker 2: Will and we have lots to do together and let's

1063
00:50:47,680 --> 00:50:48,120
Speaker 2: talk about it.

1064
00:50:48,360 --> 00:50:53,520
Speaker 4: So amazing. I love you, Matt, seriously, Thank you, Rachel.

1065
00:50:58,840 --> 00:51:01,000
Speaker 1: It's that time in the show when I answer to

1066
00:51:01,520 --> 00:51:05,080
Speaker 1: listener questions, So let's see what we have today. Do

1067
00:51:05,120 --> 00:51:08,960
Speaker 1: you consider yourself a content creator? And if so, what

1068
00:51:09,080 --> 00:51:11,360
Speaker 1: is your favorite part about making content?

1069
00:51:11,880 --> 00:51:13,120
Speaker 2: Interesting? Great question.

1070
00:51:13,239 --> 00:51:16,400
Speaker 1: Actually I don't know that I consider myself a content

1071
00:51:16,480 --> 00:51:19,960
Speaker 1: creator the same way I really never considered myself a

1072
00:51:20,040 --> 00:51:23,760
Speaker 1: quote unquote influencer. And I think that's maybe just because

1073
00:51:23,760 --> 00:51:25,520
Speaker 1: I am who I am, and I think I've just

1074
00:51:25,680 --> 00:51:32,719
Speaker 1: always been doing different iterations of brand expression. And I

1075
00:51:32,760 --> 00:51:35,319
Speaker 1: think now there's maybe a title for it, which is

1076
00:51:36,040 --> 00:51:38,799
Speaker 1: making content. But I don't think I would really put

1077
00:51:38,840 --> 00:51:41,880
Speaker 1: a label on myself as a content creator.

1078
00:51:42,400 --> 00:51:45,920
Speaker 2: Not that that's a bad thing. I think it's genius, but.

1079
00:51:45,960 --> 00:51:48,480
Speaker 1: I think at that point it's probably considered like your

1080
00:51:48,520 --> 00:51:53,200
Speaker 1: full time job is creating content, and I would say

1081
00:51:53,239 --> 00:51:56,240
Speaker 1: that that is a part of my job and definitely

1082
00:51:56,280 --> 00:51:59,359
Speaker 1: not my full time job, if that makes sense. But

1083
00:51:59,440 --> 00:52:03,400
Speaker 1: certainly my favorite part about making content of any kind,

1084
00:52:03,480 --> 00:52:09,680
Speaker 1: I think is having that ability to communicate my brand

1085
00:52:10,239 --> 00:52:13,600
Speaker 1: to more people and to also really connect with more

1086
00:52:13,640 --> 00:52:17,240
Speaker 1: people every time, you know, I put something out into

1087
00:52:17,520 --> 00:52:20,640
Speaker 1: the universe publicly, and also I think just trying to

1088
00:52:20,719 --> 00:52:24,960
Speaker 1: constantly be new and have new ideas and you know,

1089
00:52:25,080 --> 00:52:29,160
Speaker 1: new messaging about important things. So yeah, that would be

1090
00:52:29,239 --> 00:52:33,319
Speaker 1: my favorite constant connection. Okay, the next question very unrelated.

1091
00:52:33,760 --> 00:52:36,880
Speaker 1: Do you dress your boys or do they dress themselves?

1092
00:52:37,320 --> 00:52:40,920
Speaker 1: I would say Caius one hundred percent of the time.

1093
00:52:41,080 --> 00:52:44,200
Speaker 1: I dress him, although lately he's become obsessed with wearing

1094
00:52:44,239 --> 00:52:46,080
Speaker 1: suits because he thinks it's very gentlemanly.

1095
00:52:46,680 --> 00:52:48,600
Speaker 2: He likes dressing up, which I love.

1096
00:52:49,080 --> 00:52:51,360
Speaker 1: He's always been my little prince Charming, and all of

1097
00:52:51,360 --> 00:52:54,000
Speaker 1: a sudden, he's really taken a liking to wearing suits,

1098
00:52:54,880 --> 00:52:56,680
Speaker 1: which is funny and amazing.

1099
00:52:56,960 --> 00:52:57,440
Speaker 2: Skyler.

1100
00:52:57,719 --> 00:53:02,359
Speaker 1: I dress him most of the time, but I think

1101
00:53:02,400 --> 00:53:05,240
Speaker 1: now that he's starting seventh grade, he will be dressing

1102
00:53:05,320 --> 00:53:08,680
Speaker 1: himself for school, and I will probably have no saying it.

1103
00:53:08,719 --> 00:53:10,279
Speaker 1: But I kind of have a deal with Skuy that,

1104
00:53:10,440 --> 00:53:14,760
Speaker 1: like when it matters, like if we're doing something nice,

1105
00:53:15,560 --> 00:53:19,000
Speaker 1: he'll let me choose it, and then when he's just

1106
00:53:19,000 --> 00:53:22,080
Speaker 1: hanging out with his friends, he chooses it. So yeah,

1107
00:53:22,239 --> 00:53:24,759
Speaker 1: I don't want to hold him back from expressing himself

1108
00:53:25,320 --> 00:53:27,040
Speaker 1: the way he wants to. But I will say, out

1109
00:53:27,040 --> 00:53:31,279
Speaker 1: of pure laziness, very often Sky'll just be like, you

1110
00:53:31,320 --> 00:53:32,319
Speaker 1: pick it and tell me what to where.

1111
00:53:32,320 --> 00:53:33,839
Speaker 2: I don't care. So there you go.

1112
00:53:34,640 --> 00:53:38,400
Speaker 1: Don't forget to submit your questions for next week's episode.

1113
00:53:38,600 --> 00:53:40,680
Speaker 1: All you have to do is dm us your questions

1114
00:53:40,680 --> 00:53:43,400
Speaker 1: to at Climbing in Hills pod on Instagram and I

1115
00:53:43,560 --> 00:53:54,600
Speaker 1: might just answer them. I want to thank Rebecca so

1116
00:53:54,760 --> 00:53:57,359
Speaker 1: much for coming on the podcast.

1117
00:53:58,080 --> 00:54:00,960
Speaker 2: She has truly been felt a real.

1118
00:54:00,840 --> 00:54:05,520
Speaker 1: Fashion empire, and you know, I'm someone that has watched

1119
00:54:05,560 --> 00:54:09,799
Speaker 1: it from the outside. I've seen it from the inside,

1120
00:54:10,480 --> 00:54:13,440
Speaker 1: and I have to tell you that, you know I.

1121
00:54:13,480 --> 00:54:15,000
Speaker 2: Said it in the episode.

1122
00:54:15,160 --> 00:54:19,520
Speaker 1: It's it is the hardest thing really in the fashion industry.

1123
00:54:19,560 --> 00:54:22,920
Speaker 1: It is the hardest thing to create a brand and

1124
00:54:23,040 --> 00:54:26,400
Speaker 1: have it last and have it be successful, all while

1125
00:54:26,520 --> 00:54:30,520
Speaker 1: keeping the DNA of the brand. The true essence of

1126
00:54:30,560 --> 00:54:33,520
Speaker 1: the brand and the vision of the brand, the aesthetic

1127
00:54:33,600 --> 00:54:37,879
Speaker 1: of the brand. To really keep that true to who

1128
00:54:37,960 --> 00:54:42,479
Speaker 1: you are as the founder and the creative director. It's

1129
00:54:42,600 --> 00:54:46,799
Speaker 1: it's really hard and to not get lost in the

1130
00:54:46,880 --> 00:54:52,120
Speaker 1: poll of what different retailers want and pholesale, and it's

1131
00:54:52,239 --> 00:54:54,960
Speaker 1: it's really a grind and it's really hard, and it

1132
00:54:55,000 --> 00:54:58,440
Speaker 1: takes thick skin and it takes perseverance. And I can

1133
00:54:58,480 --> 00:55:01,320
Speaker 1: tell you that while We'rebecca that has grown up in fashion,

1134
00:55:02,239 --> 00:55:06,120
Speaker 1: she wasn't handed things. She built this really ground up

1135
00:55:06,320 --> 00:55:09,000
Speaker 1: and is still doing it and is really hands on.

1136
00:55:09,160 --> 00:55:11,719
Speaker 1: And I have to say, she's just so impressive and

1137
00:55:11,760 --> 00:55:13,800
Speaker 1: she's a sweetheart, and she loves her brand.

1138
00:55:14,239 --> 00:55:15,200
Speaker 2: She is her brand.

1139
00:55:16,000 --> 00:55:19,800
Speaker 1: And you know, I really hope you enjoyed this episode

1140
00:55:19,880 --> 00:55:23,200
Speaker 1: as much as I did. If you want more Climbing

1141
00:55:23,239 --> 00:55:26,200
Speaker 1: and Heels content, follow me on at Rachel Zo and

1142
00:55:26,320 --> 00:55:29,680
Speaker 1: at Climbing in Heels pod on Instagram for more updates

1143
00:55:29,719 --> 00:55:33,920
Speaker 1: on upcoming guests, episodes, and all things Cure Ature.

1144
00:55:34,560 --> 00:55:36,160
Speaker 2: I'll see you all next week.