WEBVTT - 8: Endgame

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<v Speaker 1>One of the biggest publishing success stories of the twenty

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<v Speaker 1>tens was Ready Player One. The book, which came out

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<v Speaker 1>in twenty eleven, tells the story of Wade Watts, a

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<v Speaker 1>gamer living in a dystopian future who tries to find

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<v Speaker 1>real world treasure hidden by an eccentric game designer named

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<v Speaker 1>James Halliday. Deciphering the game means uncovering the location of

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<v Speaker 1>Halliday's entire fortune. This probably sounds familiar. The novel's author,

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<v Speaker 1>Ernest Klein, spells it out on page forty two when

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<v Speaker 1>Wade is asked if he recognizes an old Atari game

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<v Speaker 1>series called sword Quest. Wade not only recognizes it, he

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<v Speaker 1>can confirm the name of all four games, earth World, Fireworld,

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<v Speaker 1>water World, and Airworld, and all their prizes the Talisman,

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<v Speaker 1>the Chalice, the Crown, the Philosopher's Stone, and the Sword

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<v Speaker 1>of All Time to miss Sorcery. Wade thinks Halliday took

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<v Speaker 1>inspiration from the sword Quest series. Obviously, so did Ernest Klein,

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<v Speaker 1>and he earned a treasure of sorts too. It's all

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<v Speaker 1>pretty meta. Ready Player One was the subject of a

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<v Speaker 1>bidding war for publication rights. It also got Klein a

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<v Speaker 1>movie deal. Steven Spielberg directed the film adaptation, which came

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<v Speaker 1>out in twenty eighteen. Both the movie and the book

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<v Speaker 1>were widely but not universally loved. There was a podcast

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<v Speaker 1>that reviewed the book in excruciating detail. The title was

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<v Speaker 1>three hundred and seventy two pages will Never Get Back,

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<v Speaker 1>so you can probably guess how the hosts felt about it.

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<v Speaker 1>But nonetheless, Ready Player one was the kind of cultural

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<v Speaker 1>sensation Atari had hoped sword Quest would be a multi

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<v Speaker 1>media phenomenon, and no, Ernest Klein didn't wind up locating

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<v Speaker 1>the sword Quest prizes and buying them for himself, at

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<v Speaker 1>least we don't think he did. He's a Bout to

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<v Speaker 1>the future fan, so he bought a Dolorian instead. Even

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<v Speaker 1>though that's not where we're going with this, Ernest is

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<v Speaker 1>still somewhat responsible for what happens in this saga. The

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<v Speaker 1>concluding chapter.

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<v Speaker 2>The Treasures, the Lost Treasure of sword Quest.

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<v Speaker 1>That's Casey Jones. Casey works in video editing now, but

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<v Speaker 1>back when Ready Player one came out in twenty eleven,

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<v Speaker 1>Casey was employed at a coffee shop.

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<v Speaker 2>So I'll back up again in two thousand and nine

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<v Speaker 2>twenty ten, abouts I worked at a cafe in Toronto, Ontario, Canada.

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<v Speaker 2>Who is a franchise location of Aroma Espresso Bars, an

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<v Speaker 2>Israeli chain, and it was owned and operated by one

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<v Speaker 2>Gabe Tremmeel, as well as his younger brother, Mark Tremmel.

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<v Speaker 2>He was assistant manager or something like that supervisor.

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<v Speaker 1>Aroma had a few dozen locations in Canada. Casey worked

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<v Speaker 1>at one in Toronto. Casey is also a gamer, and

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<v Speaker 1>he happened to pick up the book everyone was talking

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<v Speaker 1>about Ready Player one, and of course he saw the

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<v Speaker 1>mention of sword Quest, and then Casey realized something. The

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<v Speaker 1>owners of the bar, brothers Gabe and Mark Tremmel, had

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<v Speaker 1>the same last name as Jack Tremmeil, the former owner

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<v Speaker 1>of Atari. Gabe and Mark were Jack's grandsons, and so

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<v Speaker 1>one day Casey decided to casually bring up those missing prizes.

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<v Speaker 1>It's a question no member of the Trammel family has

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<v Speaker 1>ever publicly addressed, and one they're still unwilling to comment on.

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<v Speaker 1>When the contest was canceled and the three remaining prizes

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<v Speaker 1>went unawarded, were the treasures destroyed or did they wind

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<v Speaker 1>up in the possession of the family. Atari historians have

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<v Speaker 1>long wanted to find out we wanted to find out

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<v Speaker 1>and Casey, well, Casey just asked.

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<v Speaker 2>So I asked Gabe about the history, like, since he

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<v Speaker 2>was related to Jack Tremmel, did he ever hear anything

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<v Speaker 2>about this story, about these these lost artifacts of the

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<v Speaker 2>sword Quest and sweet steaks or contests that they were

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<v Speaker 2>doing but never finished.

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<v Speaker 1>And then Gabe very matter of factly turned this story

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<v Speaker 1>upside down. For iHeartRadio, this is the legend of sword Quest.

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<v Speaker 1>I'm your host, Jamie Loftist, and this is the eighth

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<v Speaker 1>and final episode, Endgame.

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<v Speaker 3>I've been thinking, sister yes Tor, about abinging our parents'

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<v Speaker 3>death at the hand of King taran Us.

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<v Speaker 4>God.

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<v Speaker 3>Sure, but I was also thinking about what else we

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<v Speaker 3>could do if we found the Sword of Ultimate Sorcery.

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<v Speaker 4>Lop off that demon's head.

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<v Speaker 3>Yeah, absolutely, and then you know, maybe we.

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<v Speaker 4>Sell it, sell it.

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<v Speaker 3>What I mean, a lot of collectors would pay good

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<v Speaker 3>money for this thing, Tor.

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<v Speaker 5>The sword is for vengeance, for honor, not for commerce.

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<v Speaker 3>Right, No, totally, but I'm just saying, if we find it, maybe.

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<v Speaker 4>We should at least get it appraised.

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<v Speaker 1>In telling the story of sword Quest, you eventually come

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<v Speaker 1>to a fork in the road Bear left, and you

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<v Speaker 1>can explore the enigma of the contest and the fate

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<v Speaker 1>of the prizes, which have been presumed missing for nearly

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<v Speaker 1>four decades bear right, and you can have a conversation

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<v Speaker 1>about their actual material value, not necessarily their historical significance.

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<v Speaker 1>Think of the ruby slippers from The Wizard of Oz.

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<v Speaker 1>They're part of film history by association. They have a

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<v Speaker 1>kind of magic, but they're also a commodity. One pair,

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<v Speaker 1>and yes, there are several pairs sold for over six

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<v Speaker 1>hundred thousand dollars back in twenty eleven. Like the sword

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<v Speaker 1>Quest prizes, other pairs have gone missing, which oddly makes

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<v Speaker 1>them the more valued and appreciated. So what would it

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<v Speaker 1>really mean to find these pieces of video game lore

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<v Speaker 1>from a monetary perspective, It depends on who you ask.

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<v Speaker 6>Yeah, exactly, No, it looks fantastic, you know, and it's beautiful,

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<v Speaker 6>and probably that's the most expensive because as sword and

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<v Speaker 6>fantasy really as the ultimate I mean, I always think anyway,

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<v Speaker 6>you're out in the action, you're battling here, you're slaying

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<v Speaker 6>the dragon.

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<v Speaker 4>Right.

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<v Speaker 1>That's Lewis Checchia. Lewis is what you'd call uniquely qualified

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<v Speaker 1>to offer an opinion about the actual value of these prizes.

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<v Speaker 1>Today he's a part time jewelry appraiser, but more than that,

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<v Speaker 1>he once worked at the Franklin Mint, the collectibles company

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<v Speaker 1>that made the treasures.

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<v Speaker 6>We were artisans, so you know, we did all sculptures,

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<v Speaker 6>We did dicast cars, we did numismatics, we did stamps,

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<v Speaker 6>we did leather bound books, dolls, pocket knives, pocket watches,

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<v Speaker 6>you name it. And really in the business world, people

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<v Speaker 6>could come to us with whatever and we could develop it.

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<v Speaker 6>And it sounds like that's what Attari really did.

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<v Speaker 1>No, he didn't have a hand in their creation. Lewis

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<v Speaker 1>didn't arrive at the Mint until nineteen ninety two when

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<v Speaker 1>he was an intern. That's a full decade after the

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<v Speaker 1>prizes were produced. Later, he became a development manager for

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<v Speaker 1>their mid precision models think mini cars. Lewis also worked

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<v Speaker 1>with the airs of celebrities like John Wayne and Elvis

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<v Speaker 1>Presley to make sure the license collectibles were on target.

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<v Speaker 1>In doing so, Lewis realized the Mint wasn't just selling collectibles.

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<v Speaker 6>We've done some amazing pieces of artwork for the Royal

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<v Speaker 6>House of Faberge where we worked with the licensers there.

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<v Speaker 6>We've worked with Ferrari and Lamborghini and Rolls Royce, and

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<v Speaker 6>you know, each time I had to really visit those

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<v Speaker 6>companies and it really helped drive home that you know,

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<v Speaker 6>Franklin really wasn't selling products, they were selling experiences. So

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<v Speaker 6>the the amount of work that we did to reproduce

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<v Speaker 6>something and to capture the spirit of John Wayne and

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<v Speaker 6>a John Wayne rifle, or to capture the exotic feeling

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<v Speaker 6>the Ferrari or Lamborghini quintash was really phenomenal because you know,

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<v Speaker 6>we worked directly with the people that developed them.

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<v Speaker 1>Even though he didn't personally encrust the chalice with some jewels,

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<v Speaker 1>Lewis understands how the sausage was made at the mint,

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<v Speaker 1>which is important when you're trying to appraise items that

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<v Speaker 1>you can't physically hold in your hand. And while you

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<v Speaker 1>may think something related to gaming wouldn't be in the

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<v Speaker 1>same arena as movie props or comics or antiques, you'd

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<v Speaker 1>be wrong. Video game collecting exploded during the coronavirus pandemic,

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<v Speaker 1>as did most other collectibles. Rare copies of video games

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<v Speaker 1>still in their plastic shrink wrap now fetch thousands, tens

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<v Speaker 1>of thousands, and even millions of dollars. A copy of

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<v Speaker 1>Nintendo's Super Mario Brothers, looking like it was just pulled

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<v Speaker 1>off a peg at Toys r Us sold for two

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<v Speaker 1>million dollars. A copy of the ultra rare Atari game

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<v Speaker 1>Air Raid sold for thirty three thousand dollars thanks to

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<v Speaker 1>having a complete box and manual, and an original wooden

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<v Speaker 1>prototype of a home version of the classic Atari game Pong,

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<v Speaker 1>which helped launch the home gaming industry, sold for two

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<v Speaker 1>hundred and seventy thousand dollars in twenty twenty two. But

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<v Speaker 1>unlike movies, which have props and costumes, games are more ethereal.

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<v Speaker 1>Once you go through consoles and cartridges, there's not a

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<v Speaker 1>whole lot left. Sword Quest is one of the few

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<v Speaker 1>times actual tangible gaming treasures were created, and they come

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<v Speaker 1>with an incredible mythology surrounding them. If they ever did surface,

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<v Speaker 1>then it's possible the owner could strike gold that auctioned.

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<v Speaker 1>Remember the first prize, the talisman was awarded to Stephen Bell.

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<v Speaker 1>Stephen sold it off relatively quickly to purchase his Pontiac Fear.

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<v Speaker 1>He kept a tiny miniature sword from it that was

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<v Speaker 1>later stolen from his bedroom. The culprit, possibly an ex girlfriend.

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<v Speaker 1>But let's say it hadn't been dismantled for material, or

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<v Speaker 1>let's say the jeweler that bought it from Stephen kept

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<v Speaker 1>it intact. How much would it be worth today, we

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<v Speaker 1>asked Lewis. Oh. Lewis, by the way, operates an animal

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<v Speaker 1>rescue in Philadelphia, Pennsylvania. It's Morris Animal Refuge, and they're

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<v Speaker 1>devoted to finding good homes for pets in need of them.

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<v Speaker 1>Lewis was good enough to try and appraise some invisible treasures,

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<v Speaker 1>so we wanted to make sure to mention his work there.

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<v Speaker 1>But yeah, back to the talisman, which may have been

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<v Speaker 1>destroyed in nineteen eighty three but still exists in photos.

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<v Speaker 1>Lewis believes that if the medallion was worth twenty five

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<v Speaker 1>thousand dollars in nineteen eighty two, it probably had around

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<v Speaker 1>sixty three ounces of gold given the market rate at

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<v Speaker 1>the time, so.

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<v Speaker 6>That I ambul it without the stone, without the sword,

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<v Speaker 6>it would probably be north of you know, definitely the

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<v Speaker 6>value of gold in there. If it is eighteen care gold,

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<v Speaker 6>probably be in the north of one hundred thousand.

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<v Speaker 1>The only other prize to be awarded was the chalice,

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<v Speaker 1>which contest winner Michael Rideout took home in nineteen eighty

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<v Speaker 1>four after being kept waiting for a few months, and

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<v Speaker 1>right now it's the only known surviving prize of the

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<v Speaker 1>entire contest. Michael Rideout is still believed to be in

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<v Speaker 1>possession of it, but he wouldn't confirm that with us,

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<v Speaker 1>So we're left to wonder if the base of the

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<v Speaker 1>chalice is hollow, which makes a difference in its value.

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<v Speaker 6>Without the weight, it would be really difficult from that standpoint.

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<v Speaker 6>But I mean that is a one off, you know,

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<v Speaker 6>a beautiful chalice, and with the atari, I mean that

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<v Speaker 6>should be well north of one hundred thousand dollars.

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<v Speaker 1>But that's if the base of the chalice is hollow,

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<v Speaker 1>if it's actual solid gold.

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<v Speaker 6>If it was solid gold, it could infect double the

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<v Speaker 6>value of that because you're talking a lot of gold

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<v Speaker 6>in there.

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<v Speaker 1>Then there's the Crown of Life, one of the three prizes.

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<v Speaker 1>There's never been a picture of it, only illustrations, So

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<v Speaker 1>this one is trickier. So is the Philosopher's Stone. No photos,

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<v Speaker 1>just descriptions and some artwork.

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<v Speaker 6>Yeah, and they're saying that those are twenty five thousand

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<v Speaker 6>a piece of value. My guess is they probably use

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<v Speaker 6>a similar weight of gold and jewels on there. Yeah,

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<v Speaker 6>So my guess is you can reasonably say that all

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<v Speaker 6>of these are, you know, at least one hundred thousand

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<v Speaker 6>plus valued, you know, based just on their precious metal

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<v Speaker 6>and jewel content.

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<v Speaker 1>But for sheer presence, no sword quest prize is equal

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<v Speaker 1>to the Sword of Ultimate Sorcery gilded steel but jeweled hilt.

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<v Speaker 1>In nineteen eighty two, Atari claimed it had a value

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<v Speaker 1>of fifty thousand dollars.

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<v Speaker 6>And this is harder for me to come up with

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<v Speaker 6>because that's saying it's two times more valuable than the others.

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<v Speaker 6>But the others have a lot of gold in them,

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<v Speaker 6>and I guess and the hilt on that is solid gold.

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<v Speaker 6>That's probably the only way it gets to it. And

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<v Speaker 6>maybe it's seven or eight pounds of gold that gets

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<v Speaker 6>you to that price. So yeah, I mean, so that

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<v Speaker 6>sort can easily be a couple hundred thousand dollars in

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<v Speaker 6>precious materials if it's much heavier than the medallion or

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<v Speaker 6>the talisman. Yeah, so that easily could be a three

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<v Speaker 6>hundred thousand dollars piece at auction, just based off of

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<v Speaker 6>its precious metals and the fact that there's only one

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<v Speaker 6>made and it's gorgeous. You know the pictures, it looks gorgeous.

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<v Speaker 1>But in collectibles, especially auctions, the story is everything, just

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<v Speaker 1>like at the Franklin Mint, And if an auction house

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<v Speaker 1>could tell the right story, the sky's the limit.

0:13:43.120 --> 0:13:47.080
<v Speaker 6>I think this sword, if it was marketed correctly in

0:13:47.120 --> 0:13:50.640
<v Speaker 6>at one of the major auction houses that you know,

0:13:50.840 --> 0:13:53.720
<v Speaker 6>was part of a collection of either video game or

0:13:53.800 --> 0:13:57.440
<v Speaker 6>fantasy or period in time eighties, there's a lot of

0:13:57.440 --> 0:13:59.360
<v Speaker 6>ways they can cut it. I mean, I think that

0:13:59.440 --> 0:14:02.959
<v Speaker 6>sort could find itself north of three hundred thousand dollars,

0:14:03.559 --> 0:14:06.600
<v Speaker 6>and then there it could go much higher. I mean,

0:14:06.679 --> 0:14:08.920
<v Speaker 6>you know, pieces like they could go for five hundred thousand,

0:14:08.960 --> 0:14:11.320
<v Speaker 6>but you just never know who's going to come in,

0:14:11.360 --> 0:14:13.280
<v Speaker 6>how much interest they have in it. But you know

0:14:13.720 --> 0:14:16.720
<v Speaker 6>it's got so much more value than the precious metal content.

0:14:17.440 --> 0:14:22.120
<v Speaker 1>Again big disclaimer, Lewis is making these estimates based on

0:14:22.280 --> 0:14:24.880
<v Speaker 1>what little is known about how the prizes were made

0:14:25.080 --> 0:14:28.920
<v Speaker 1>and what materials were used, along with their estimated size.

0:14:29.000 --> 0:14:32.600
<v Speaker 1>They could sell for that much or much less or

0:14:32.640 --> 0:14:35.120
<v Speaker 1>not at all, although that's a little hard to believe.

0:14:35.760 --> 0:14:38.920
<v Speaker 1>But in a way, the potential value of these items

0:14:39.160 --> 0:14:42.760
<v Speaker 1>speaks a little to whether they still exist. If someone

0:14:42.800 --> 0:14:46.920
<v Speaker 1>owned three items worth hundreds of thousands, why wouldn't they

0:14:46.920 --> 0:14:49.960
<v Speaker 1>have surfaced by now? Could they really be kept hidden

0:14:50.000 --> 0:14:53.000
<v Speaker 1>for this long? If they exchanged hands, could that be

0:14:53.120 --> 0:14:58.280
<v Speaker 1>kept quiet? It's possible, and it's possible if the items

0:14:58.320 --> 0:15:02.320
<v Speaker 1>held some sentimental value for the owner, which brings us

0:15:02.360 --> 0:15:06.880
<v Speaker 1>back to the Trammels, Aroma Espresso Bar and Casey Jones.

0:15:16.080 --> 0:15:19.520
<v Speaker 1>Compared to Starbucks, Aroma Espresso Bar doesn't have a huge

0:15:19.520 --> 0:15:23.720
<v Speaker 1>global footprint. It has about two hundred locations, most in Israel,

0:15:23.800 --> 0:15:26.520
<v Speaker 1>where it was founded in nineteen ninety four, along with

0:15:26.560 --> 0:15:30.320
<v Speaker 1>two in Ukraine and one in Miami, Florida. The rest

0:15:30.320 --> 0:15:32.880
<v Speaker 1>are in Canada. It's got more or less what you'd

0:15:32.880 --> 0:15:34.080
<v Speaker 1>expect from a coffeehouse.

0:15:34.520 --> 0:15:38.000
<v Speaker 2>It's maybe not quite the scale of Starbucks, but consider

0:15:38.040 --> 0:15:42.680
<v Speaker 2>it like an Israeli exported Starbucks. They did baked goods,

0:15:42.760 --> 0:15:47.040
<v Speaker 2>they did coffee, they did sandwiches, salads. They're great if

0:15:47.040 --> 0:15:48.640
<v Speaker 2>you ever have the chance to go to an Aroma

0:15:48.760 --> 0:15:52.840
<v Speaker 2>Espresso bar. They're a bit pricey now, but if you

0:15:52.920 --> 0:15:56.880
<v Speaker 2>ever have the chance, they make a very good halloomy sandwich.

0:15:58.160 --> 0:16:01.480
<v Speaker 1>Again, that's Casey Jones in twenty eleven. It was a

0:16:01.520 --> 0:16:04.960
<v Speaker 1>place for him to pick up a paycheck. Casey, you'll recall,

0:16:05.360 --> 0:16:09.040
<v Speaker 1>was working at an Aroma in Toronto for a spell.

0:16:08.400 --> 0:16:12.240
<v Speaker 2>Probably about two two and a half years, cycling between

0:16:13.080 --> 0:16:15.920
<v Speaker 2>part time in full time. It was like a job

0:16:15.960 --> 0:16:17.000
<v Speaker 2>in my early twenties.

0:16:17.160 --> 0:16:20.120
<v Speaker 4>It was just a gig.

0:16:20.680 --> 0:16:24.480
<v Speaker 1>The two operators at that location were Mark and Gabe Tremmel,

0:16:24.960 --> 0:16:27.800
<v Speaker 1>a sibling business duo in their twenties who had taken

0:16:27.840 --> 0:16:29.120
<v Speaker 1>over in two thousand and nine.

0:16:29.440 --> 0:16:32.800
<v Speaker 2>There were decent guys. I mean, there was some level

0:16:32.800 --> 0:16:35.760
<v Speaker 2>of grumbling from the staff sometimes because like, ah, Gabe,

0:16:35.800 --> 0:16:38.560
<v Speaker 2>the boss is really pushing us hard or whatever. But

0:16:39.200 --> 0:16:42.680
<v Speaker 2>I think those are just realities of operating a cafe.

0:16:42.920 --> 0:16:47.200
<v Speaker 2>Gab and Mark as two individuals, I always got a

0:16:47.200 --> 0:16:48.040
<v Speaker 2>good read from them.

0:16:48.480 --> 0:16:51.720
<v Speaker 1>Casey was reading Ernest Klein's Ready Player one while working

0:16:51.760 --> 0:16:56.560
<v Speaker 1>at Aroma, not reading while literally working at Aroma during

0:16:56.560 --> 0:16:59.359
<v Speaker 1>his free time. It was a New York Times bestseller,

0:16:59.520 --> 0:17:03.120
<v Speaker 1>moving right roughly one point seven million copies, so he

0:17:03.240 --> 0:17:07.040
<v Speaker 1>was hardly alone. A lot of people had the book

0:17:07.080 --> 0:17:09.760
<v Speaker 1>in their hands. For many it might have been the

0:17:09.800 --> 0:17:12.640
<v Speaker 1>first time they'd ever heard of sword Quest, and then

0:17:12.760 --> 0:17:15.199
<v Speaker 1>some probably wondered if it was a real game or

0:17:15.240 --> 0:17:18.720
<v Speaker 1>if Ernest had just made it up. But Ready Player

0:17:18.800 --> 0:17:22.320
<v Speaker 1>one wasn't the only reason Casey was thinking about sword Quest.

0:17:23.240 --> 0:17:26.560
<v Speaker 1>Around the same time, a YouTuber known as the Angry

0:17:26.640 --> 0:17:29.640
<v Speaker 1>Video Game Nerd had done a retrospective of the series

0:17:29.760 --> 0:17:33.359
<v Speaker 1>and the missing prizes. Unlike the book, which didn't mention

0:17:33.480 --> 0:17:37.520
<v Speaker 1>the name Jack Tremmel, the nerd did, which gave Casey

0:17:37.600 --> 0:17:41.440
<v Speaker 1>more of a complete picture. Mark and Gabe, he discovered,

0:17:41.680 --> 0:17:46.399
<v Speaker 1>were Jack's grandsons. Their father, Sam Tremmel, had worked at

0:17:46.440 --> 0:17:50.520
<v Speaker 1>Atari under his father, and Jack had long been rumored

0:17:50.720 --> 0:17:54.280
<v Speaker 1>to have taken possession of the prizes. So Casey found

0:17:54.320 --> 0:17:57.920
<v Speaker 1>himself in proximity to two people who could possibly answer

0:17:58.000 --> 0:18:02.520
<v Speaker 1>the question that's been posed by gaming historians for decades.

0:18:03.440 --> 0:18:06.680
<v Speaker 1>When the sword Quest contest was canceled. Were the prizes

0:18:06.760 --> 0:18:10.680
<v Speaker 1>sold off for their material value or did Jack Tremmell

0:18:10.840 --> 0:18:13.919
<v Speaker 1>hang on to them. If Jack had taken possession of

0:18:13.960 --> 0:18:17.560
<v Speaker 1>the prizes, then surely his grandkids had seen them, had

0:18:17.600 --> 0:18:20.880
<v Speaker 1>picked up a sword of Ultimate Sorcery and waved its

0:18:20.920 --> 0:18:25.080
<v Speaker 1>blunted rounded edge around as children. As we've told you,

0:18:25.560 --> 0:18:30.200
<v Speaker 1>the Trammel's don't discuss it, but Casey wasn't a nosy journalist.

0:18:30.440 --> 0:18:33.640
<v Speaker 1>He was just making conversation in a coffee shop. That's

0:18:33.720 --> 0:18:36.760
<v Speaker 1>kind of what they're made for. So Casey posed the

0:18:36.840 --> 0:18:41.560
<v Speaker 1>question to Gabe Tremmel. Gabe didn't walk away, he didn't

0:18:41.560 --> 0:18:45.960
<v Speaker 1>say no comment. He started laughing, and then he said this.

0:18:46.520 --> 0:18:49.000
<v Speaker 2>There was very little hesitation. He's like, oh, yeah, I've

0:18:49.000 --> 0:18:52.800
<v Speaker 2>seen those. Yeah, he saw them, presumably at his grandpa's place,

0:18:52.880 --> 0:18:56.040
<v Speaker 2>Jack Tremmell's place. I can't confirm. This was just a

0:18:56.080 --> 0:18:59.040
<v Speaker 2>conversation that I had like thirteen years ago, so I

0:18:59.080 --> 0:19:03.200
<v Speaker 2>can't confirm full veracity, details or anything. But he did

0:19:03.240 --> 0:19:07.000
<v Speaker 2>say he was able to see them at Jack Tremmel's place,

0:19:07.080 --> 0:19:10.399
<v Speaker 2>either at his personal home or in his office somewhere

0:19:10.480 --> 0:19:10.959
<v Speaker 2>I don't know.

0:19:11.800 --> 0:19:16.920
<v Speaker 1>According to Casey, Gabe then offered an even more astounding detail.

0:19:16.800 --> 0:19:20.119
<v Speaker 2>And Gabe also claimed that he had had his picture

0:19:20.200 --> 0:19:24.080
<v Speaker 2>taken with two of the artifacts. I don't remember exactly

0:19:24.119 --> 0:19:26.760
<v Speaker 2>which two they were. I want to say it was

0:19:26.800 --> 0:19:29.320
<v Speaker 2>the crown and the sword. I might be getting that

0:19:29.359 --> 0:19:33.880
<v Speaker 2>wrong because I don't recall which of the artifacts were

0:19:34.040 --> 0:19:37.200
<v Speaker 2>lost and which ones were paid out to the winners.

0:19:37.960 --> 0:19:41.679
<v Speaker 2>But Gabe claimed very fondly like, oh, yeah, no, I

0:19:41.720 --> 0:19:43.640
<v Speaker 2>have a picture of me wearing these. He didn't show

0:19:43.720 --> 0:19:47.080
<v Speaker 2>me the picture. Presumably it was on film, and really

0:19:47.119 --> 0:19:50.480
<v Speaker 2>that was it. Based off of that interaction, my understanding

0:19:50.600 --> 0:19:54.880
<v Speaker 2>was that at some point in the intervening years after

0:19:54.920 --> 0:19:58.880
<v Speaker 2>the end of the sword Quest contest, that those artifacts

0:19:58.880 --> 0:20:02.119
<v Speaker 2>found their way in to Jack Tremmel's hands, or you know,

0:20:02.160 --> 0:20:04.800
<v Speaker 2>he just took pictures of them with his grandson.

0:20:05.400 --> 0:20:05.560
<v Speaker 1>You know.

0:20:05.600 --> 0:20:07.840
<v Speaker 2>Maybe he had them in a safety deposit box, maybe

0:20:07.880 --> 0:20:09.840
<v Speaker 2>he had them in a private residence. I don't know,

0:20:10.600 --> 0:20:13.800
<v Speaker 2>but I can at least say he had them at

0:20:13.840 --> 0:20:16.080
<v Speaker 2>one point, or he had access to them at one

0:20:16.119 --> 0:20:20.040
<v Speaker 2>point and he was sharing enough with that access to

0:20:20.160 --> 0:20:23.720
<v Speaker 2>let his grandkid get a funny picture with it. But

0:20:23.960 --> 0:20:25.800
<v Speaker 2>unfortunately I've never seen the picture.

0:20:26.320 --> 0:20:29.959
<v Speaker 1>Somewhere in the possessions of Gabe Trammel apparently lurked a

0:20:29.960 --> 0:20:33.560
<v Speaker 1>photo of Gabe sporting a crown and waving a sword.

0:20:34.400 --> 0:20:37.440
<v Speaker 1>Not a crown or a sword, but the crown and

0:20:37.560 --> 0:20:41.960
<v Speaker 1>the sword. But there's a hiccup here. If someone asks

0:20:42.000 --> 0:20:45.320
<v Speaker 1>you about an urban legend your family was allegedly involved in,

0:20:45.920 --> 0:20:49.520
<v Speaker 1>maybe your tendency would be to joke about it. Oh, sure,

0:20:49.680 --> 0:20:52.440
<v Speaker 1>my grandfather was in the CIA, that sort of thing.

0:20:52.720 --> 0:20:56.040
<v Speaker 1>So we asked Casey, was there any chance Gabe was

0:20:56.080 --> 0:20:57.120
<v Speaker 1>just kidding around.

0:20:57.840 --> 0:20:58.560
<v Speaker 4>It's possible.

0:20:59.840 --> 0:21:04.520
<v Speaker 2>It seemed too specific to just be a joke. Maybe

0:21:04.560 --> 0:21:07.679
<v Speaker 2>he was just pulling my leg because I was asking

0:21:07.720 --> 0:21:11.119
<v Speaker 2>these directed questions. It's possible he was joking around or

0:21:11.160 --> 0:21:14.399
<v Speaker 2>exaggerating the story. But you know, when you work at

0:21:14.440 --> 0:21:17.240
<v Speaker 2>a cafe with a manager, you get a sense of

0:21:18.400 --> 0:21:20.959
<v Speaker 2>the way that they speak, and you know they're different tones.

0:21:21.280 --> 0:21:24.040
<v Speaker 2>So I was familiar with Gabe's joking tone as well

0:21:24.080 --> 0:21:28.720
<v Speaker 2>as his, you know, serious manager boss tones, and I

0:21:28.760 --> 0:21:31.280
<v Speaker 2>didn't peg it as a joke. I pegged it as

0:21:31.359 --> 0:21:34.320
<v Speaker 2>him telling the truth at the time. Whether or not

0:21:34.359 --> 0:21:36.280
<v Speaker 2>I was correct, who knows.

0:21:36.600 --> 0:21:39.720
<v Speaker 1>To the best of Casey's recollection, he brought up sword

0:21:39.800 --> 0:21:42.919
<v Speaker 1>Quest once or twice more to Gabe, but by this

0:21:43.080 --> 0:21:46.240
<v Speaker 1>point Gabe seemed to have grown reluctant to discuss it

0:21:46.280 --> 0:21:49.840
<v Speaker 1>any further. It wouldn't be an ongoing topic of conversation.

0:21:50.600 --> 0:21:53.440
<v Speaker 2>When I sensed that he put the brakes on the story,

0:21:53.720 --> 0:21:56.119
<v Speaker 2>I sensed that it may have been because, oh, this

0:21:56.240 --> 0:21:59.520
<v Speaker 2>is actually getting into some stuff that he doesn't want

0:21:59.520 --> 0:22:02.520
<v Speaker 2>to speak about. Out in a public space with other

0:22:02.560 --> 0:22:05.320
<v Speaker 2>people sitting at the bar overhearing him, or other people

0:22:05.359 --> 0:22:08.040
<v Speaker 2>working overhearing him. And that was really the end of it.

0:22:08.119 --> 0:22:10.560
<v Speaker 2>When I started digging into it more, I got a

0:22:10.600 --> 0:22:14.880
<v Speaker 2>sense that he started realizing I was asking some very

0:22:14.880 --> 0:22:18.159
<v Speaker 2>directed questions, and he started to shy away from the

0:22:18.240 --> 0:22:19.159
<v Speaker 2>subject a little bit.

0:22:19.680 --> 0:22:20.240
<v Speaker 4>There are a.

0:22:20.200 --> 0:22:24.080
<v Speaker 1>Lot of unknowns here. When exactly did Gabe take the

0:22:24.119 --> 0:22:26.800
<v Speaker 1>photo as a child or more recently.

0:22:27.480 --> 0:22:30.720
<v Speaker 2>I got the sense that it was fairly recent when

0:22:30.760 --> 0:22:33.399
<v Speaker 2>the photo was taken. Unfortunately, I don't have anything I

0:22:33.400 --> 0:22:36.480
<v Speaker 2>can go back to to like pinpoint that it might

0:22:36.600 --> 0:22:39.280
<v Speaker 2>just be my faulty memory. It may have been when

0:22:39.320 --> 0:22:42.080
<v Speaker 2>he was young, it may have been when he was

0:22:42.119 --> 0:22:44.199
<v Speaker 2>an adult. I got the sense at the time that

0:22:44.359 --> 0:22:47.240
<v Speaker 2>it was within the last five years or something, so

0:22:47.280 --> 0:22:49.440
<v Speaker 2>that would have placed it between two thousand and five

0:22:49.440 --> 0:22:50.280
<v Speaker 2>and twenty ten.

0:22:50.480 --> 0:22:53.240
<v Speaker 1>Gabe had no reason to lie about the photo, nor

0:22:53.280 --> 0:22:56.600
<v Speaker 1>does Casey. He just happened to be in the vicinity

0:22:56.640 --> 0:22:59.280
<v Speaker 1>of Gabe and armed with a little bit of knowledge

0:22:59.480 --> 0:23:04.919
<v Speaker 1>when some wordquest trivia landed in his lap Mark. Gabe

0:23:04.920 --> 0:23:08.760
<v Speaker 1>operated the Aroma location through twenty thirteen and then went

0:23:08.800 --> 0:23:12.280
<v Speaker 1>on to different business pursuits. Casey left around the same time.

0:23:13.000 --> 0:23:15.440
<v Speaker 1>We asked if there were any other employees who may

0:23:15.440 --> 0:23:18.800
<v Speaker 1>have heard the story to corroborate it. Casey gave us

0:23:18.800 --> 0:23:23.080
<v Speaker 1>two names. One doesn't recall anything about it. The other

0:23:23.200 --> 0:23:26.320
<v Speaker 1>former employee answered our request for a comment by asking

0:23:26.920 --> 0:23:30.080
<v Speaker 1>who gave you my name and then never responded again.

0:23:31.680 --> 0:23:36.040
<v Speaker 4>This one knows something. I can feel it. It's no use, Tour.

0:23:36.440 --> 0:23:39.800
<v Speaker 5>He'd sooner lop off his tongue than reveal his secrets.

0:23:40.160 --> 0:23:43.520
<v Speaker 4>Fine by me. Better still, we could lop off his head.

0:23:43.640 --> 0:23:47.879
<v Speaker 4>Tor No, fine, then we say he simply did not

0:23:48.000 --> 0:23:49.800
<v Speaker 4>respond to a request for comment.

0:23:51.359 --> 0:23:55.520
<v Speaker 1>We did, of course, contact Mark Tremmel. Though he wasn't

0:23:55.520 --> 0:23:57.760
<v Speaker 1>the one who told Casey the story of the prizes,

0:23:58.280 --> 0:24:00.360
<v Speaker 1>it seems likely that he'd know a thing or two

0:24:00.440 --> 0:24:00.920
<v Speaker 1>about it.

0:24:01.960 --> 0:24:06.119
<v Speaker 2>Gabe and Mark were quite proud of that fun little

0:24:06.200 --> 0:24:09.480
<v Speaker 2>trivia tidbit that oh yeah, I'm you know, my granddad

0:24:09.560 --> 0:24:12.320
<v Speaker 2>was the Tari guy. And when I asked them about

0:24:12.359 --> 0:24:15.159
<v Speaker 2>the artifacts, they did claim to have seen them. I

0:24:15.200 --> 0:24:18.879
<v Speaker 2>believe Mark confirmed. I don't remember specifically, but I do

0:24:19.040 --> 0:24:21.399
<v Speaker 2>know at the very least that Gabe told me the

0:24:21.440 --> 0:24:24.159
<v Speaker 2>story that he has been in the same room with

0:24:24.280 --> 0:24:27.560
<v Speaker 2>the artifacts and has had his picture taken with them.

0:24:27.680 --> 0:24:32.480
<v Speaker 1>But Mark didn't respond. The Tremmel cone of silence persisted

0:24:33.240 --> 0:24:38.360
<v Speaker 1>and Gabe, well, we can't ask Gabe. Unfortunately, in twenty sixteen,

0:24:38.640 --> 0:24:41.400
<v Speaker 1>Gabe Tremmeel passed away at the age of thirty two

0:24:41.640 --> 0:24:44.320
<v Speaker 1>while living in New York City. According to the United

0:24:44.320 --> 0:24:47.119
<v Speaker 1>States Attorney's Office in the Southern District of New York,

0:24:47.520 --> 0:24:50.840
<v Speaker 1>a medical doctor and graduate student was convicted of selling

0:24:50.880 --> 0:24:55.200
<v Speaker 1>Gabe Tremmel a lethal dose of fentanyl, a dangerous opioid.

0:24:56.200 --> 0:24:58.840
<v Speaker 1>If there is a photo of Gabe posing with sword

0:24:58.880 --> 0:25:02.240
<v Speaker 1>Quest prizes, we don't know if anyone has it, or

0:25:02.280 --> 0:25:05.800
<v Speaker 1>if anyone knows where it could be. And assuming Jack

0:25:05.880 --> 0:25:09.480
<v Speaker 1>had those prizes circa twenty eleven, Jack's death in twenty

0:25:09.520 --> 0:25:12.840
<v Speaker 1>twelve would have placed them in other hands. Of course,

0:25:13.080 --> 0:25:17.119
<v Speaker 1>this is speculation. We can't say, nor do we say

0:25:17.400 --> 0:25:21.160
<v Speaker 1>the Trammels are in possession of the remaining sword Quest prizes.

0:25:22.119 --> 0:25:25.119
<v Speaker 1>But like the game itself, it's become a part of

0:25:25.160 --> 0:25:29.399
<v Speaker 1>the mythology of Atari and one no Tremmel family member

0:25:29.480 --> 0:25:33.639
<v Speaker 1>seems willing to dispel. They're under no obligation to, of course,

0:25:34.240 --> 0:25:36.679
<v Speaker 1>but it would be a simple way of getting people

0:25:36.760 --> 0:25:40.160
<v Speaker 1>to stop asking you about it. If Jack did keep

0:25:40.200 --> 0:25:44.480
<v Speaker 1>the prizes, Casey believes it would be symbolic a trophy

0:25:44.560 --> 0:25:48.520
<v Speaker 1>representing Jack Tremmel on top of Atari, a pioneer of

0:25:48.600 --> 0:25:49.560
<v Speaker 1>personal computing.

0:25:50.240 --> 0:25:53.359
<v Speaker 2>Oh yeah, they'd be a hell of a nice keepsake

0:25:53.680 --> 0:25:57.480
<v Speaker 2>of his victory and his battles to become the King

0:25:57.520 --> 0:25:58.040
<v Speaker 2>of Atari.

0:25:58.359 --> 0:26:01.399
<v Speaker 1>If the King of Atari had the treasures, then they

0:26:01.520 --> 0:26:05.440
<v Speaker 1>might wind up where most treasures do, inside the hallowed

0:26:05.440 --> 0:26:13.800
<v Speaker 1>halls of a museum.

0:26:14.080 --> 0:26:19.280
<v Speaker 5>We're heading into one of our collection storage areas here

0:26:19.320 --> 0:26:24.800
<v Speaker 5>at the museum.

0:26:25.119 --> 0:26:25.480
<v Speaker 4>We have a.

0:26:25.520 --> 0:26:28.800
<v Speaker 5>Keypad and the security card swape that I needed to

0:26:28.840 --> 0:26:32.000
<v Speaker 5>do to get into this area. We're walking through an

0:26:32.040 --> 0:26:36.879
<v Speaker 5>area that focuses on our arcade conservation. We're standing in

0:26:37.520 --> 0:26:43.040
<v Speaker 5>a room that has an enormous amount of video games

0:26:43.920 --> 0:26:45.160
<v Speaker 5>and collections objects.

0:26:46.359 --> 0:26:50.160
<v Speaker 1>We're in Rochester, New York. It's an upstate community known

0:26:50.200 --> 0:26:53.679
<v Speaker 1>for its medical university and for pop culture fans for

0:26:53.840 --> 0:26:56.600
<v Speaker 1>being host to the Strong Museum of Play which is

0:26:56.640 --> 0:26:59.600
<v Speaker 1>a massive collection of play things that fills almost four

0:26:59.720 --> 0:27:03.920
<v Speaker 1>hundred thousand square feet and welcomes a half million visitors

0:27:03.960 --> 0:27:07.760
<v Speaker 1>every year. Think of it like the world's biggest toy store,

0:27:08.000 --> 0:27:14.679
<v Speaker 1>only it spans generations. Everything is here original barbie'es, Gi Joe's,

0:27:15.359 --> 0:27:18.879
<v Speaker 1>and of course a deep collection of the electronic toy

0:27:19.000 --> 0:27:23.720
<v Speaker 1>that's dominated for decades, the video game. The Museum is

0:27:23.720 --> 0:27:27.520
<v Speaker 1>in Rochester because Rochester was once the home of Margaret

0:27:27.560 --> 0:27:30.920
<v Speaker 1>Wood very Strong, a collector of toys and dolls and

0:27:31.000 --> 0:27:34.680
<v Speaker 1>a lot of everything, whose collection grew so large her

0:27:34.680 --> 0:27:37.919
<v Speaker 1>home became something of a dollhouse. When she died in

0:27:38.000 --> 0:27:41.440
<v Speaker 1>nineteen sixty nine, she willed her belongings to a museum

0:27:42.160 --> 0:27:46.600
<v Speaker 1>that eventually became her namesake, The Strong in nineteen eighty two.

0:27:46.680 --> 0:27:49.679
<v Speaker 1>And while the Strong initially exhibited a lot of things,

0:27:50.119 --> 0:27:52.679
<v Speaker 1>it was toys that became the focal point.

0:27:53.760 --> 0:27:57.640
<v Speaker 5>And so we're standing in front of this massive television

0:27:57.720 --> 0:28:04.720
<v Speaker 5>because we've recreated Home Pong as a massive interactive that

0:28:04.760 --> 0:28:10.160
<v Speaker 5>people can play here at the museum. And so I'm

0:28:10.280 --> 0:28:20.720
<v Speaker 5>using an oversized knob on a giant console. Oh and

0:28:20.760 --> 0:28:21.359
<v Speaker 5>they got me.

0:28:22.400 --> 0:28:26.520
<v Speaker 1>That's Jeremy Saucier. Jeremy is the assistant vice president for

0:28:26.600 --> 0:28:30.840
<v Speaker 1>Interpretation and Electronic Games at the Strong. He has a

0:28:30.840 --> 0:28:35.320
<v Speaker 1>PhD in history from the University of Rochester. Games are

0:28:35.440 --> 0:28:39.720
<v Speaker 1>his relics, his barometer for our shared leisure habits. His

0:28:39.800 --> 0:28:43.920
<v Speaker 1>focus is the International Center for the History of Electronic Games,

0:28:44.320 --> 0:28:48.200
<v Speaker 1>a collection totaling around sixty thousand items and growing all

0:28:48.240 --> 0:28:51.880
<v Speaker 1>the time. This stuff is well loved. You can see

0:28:51.880 --> 0:28:55.200
<v Speaker 1>cigarette burns and handprints on some of the arcade machines,

0:28:55.640 --> 0:28:59.160
<v Speaker 1>the evidence of the gamer who spent countless hours chasing

0:28:59.240 --> 0:28:59.800
<v Speaker 1>pac Man.

0:29:00.440 --> 0:29:04.880
<v Speaker 5>So just really thousands and thousands. We have the most

0:29:04.920 --> 0:29:10.120
<v Speaker 5>comprehensive collection of play things but also video games anywhere

0:29:10.120 --> 0:29:13.240
<v Speaker 5>in the world. So you're standing in part of that collection.

0:29:13.840 --> 0:29:16.000
<v Speaker 5>But Atari is one of the first companies where this

0:29:16.160 --> 0:29:19.640
<v Speaker 5>is what they're doing. They're making video games. You know,

0:29:19.680 --> 0:29:23.720
<v Speaker 5>even Nintendo as a playing card company, Kaliko was a

0:29:23.800 --> 0:29:26.880
<v Speaker 5>leather company. And so you know, when I think about

0:29:26.880 --> 0:29:32.320
<v Speaker 5>Atari today, I think it's a combination of you have

0:29:32.960 --> 0:29:37.120
<v Speaker 5>a generation of people who were introduced to video games

0:29:37.160 --> 0:29:41.360
<v Speaker 5>through Atari, and I think they understand that on some

0:29:41.600 --> 0:29:45.200
<v Speaker 5>level that that was important. And Atari plays an important

0:29:45.240 --> 0:29:48.160
<v Speaker 5>role in that They're not the only ones, but they

0:29:48.240 --> 0:29:51.840
<v Speaker 5>play a very important role. And you know, just like

0:29:52.200 --> 0:29:55.200
<v Speaker 5>you know, you wouldn't have Tesla today if you didn't

0:29:55.200 --> 0:29:58.960
<v Speaker 5>have Ford and GM, well, you wouldn't have Sony. You

0:29:58.960 --> 0:30:04.160
<v Speaker 5>wouldn't have Microsoft in the Xbox if you didn't have Atari. First.

0:30:05.000 --> 0:30:12.880
<v Speaker 1>The Strong's Atari holdings number well over nine hundred items, consoles, joysticks, games, manuals,

0:30:12.960 --> 0:30:17.480
<v Speaker 1>original art, and naturally the sword Quest titles. But no,

0:30:17.840 --> 0:30:20.280
<v Speaker 1>not the prizes. To get the obvious question out of

0:30:20.280 --> 0:30:20.800
<v Speaker 1>the way.

0:30:20.960 --> 0:30:22.760
<v Speaker 5>I mean, I can say for sure that we do

0:30:22.840 --> 0:30:23.920
<v Speaker 5>not have them.

0:30:24.280 --> 0:30:26.040
<v Speaker 1>But there are other treasures here.

0:30:26.840 --> 0:30:29.400
<v Speaker 5>Because I'm going to handle a couple of objects here

0:30:29.400 --> 0:30:31.280
<v Speaker 5>I'm going to put some gloves on. Is that we're

0:30:31.320 --> 0:30:36.600
<v Speaker 5>standing in front of a KRT curator's cart that has

0:30:36.920 --> 0:30:42.040
<v Speaker 5>a couple of the sword Quest games on it, and

0:30:42.880 --> 0:30:48.440
<v Speaker 5>a September October nineteen eighty two issue of Atari Age,

0:30:49.080 --> 0:30:55.680
<v Speaker 5>which was a publication that was sent to members of

0:30:56.400 --> 0:31:02.800
<v Speaker 5>Atari's clubs with jewels encrusted on them worth many thousands

0:31:02.800 --> 0:31:08.320
<v Speaker 5>of dollars gold objects. And so this contest is really

0:31:08.440 --> 0:31:12.440
<v Speaker 5>at the height of Atari's power. Some would say it's

0:31:12.440 --> 0:31:17.360
<v Speaker 5>at the height of Atari's hubris, because when the contest starts,

0:31:17.880 --> 0:31:20.200
<v Speaker 5>it's nineteen eighty two, right, So if we open up,

0:31:20.240 --> 0:31:24.240
<v Speaker 5>we're looking at this cover of Atari Age, and so

0:31:24.320 --> 0:31:28.120
<v Speaker 5>this is September October of nineteen eighty two, and even

0:31:28.200 --> 0:31:31.520
<v Speaker 5>right on the cover is this wonderful artwork that are

0:31:31.560 --> 0:31:36.120
<v Speaker 5>showing the characters from the sword Quest games. And if

0:31:36.160 --> 0:31:41.000
<v Speaker 5>I open this up, there is a two page spread

0:31:41.520 --> 0:31:48.000
<v Speaker 5>promoting this contest. Sword Quest you can win fabulous prizes

0:31:48.440 --> 0:31:53.280
<v Speaker 5>by solving the mysteries of four new cartridges.

0:31:54.040 --> 0:31:57.800
<v Speaker 1>Part of the Strong's Atari collection is a lot of paperwork,

0:31:58.240 --> 0:32:01.920
<v Speaker 1>game ideas, design ideas. There's even a map chest full

0:32:02.000 --> 0:32:05.360
<v Speaker 1>of original art. But there's no slip of paper that

0:32:05.440 --> 0:32:10.280
<v Speaker 1>traces where those items went, no invoice, no destroy upon receipts.

0:32:10.280 --> 0:32:15.400
<v Speaker 1>Smoking Gun Atari was a poor curator of its own history.

0:32:15.480 --> 0:32:19.800
<v Speaker 1>The items arrive piecemeal from employees or donors, and while

0:32:19.800 --> 0:32:23.080
<v Speaker 1>there are still items to be inventoried, there's no sign

0:32:23.280 --> 0:32:24.560
<v Speaker 1>any of it holds the clue.

0:32:25.640 --> 0:32:28.719
<v Speaker 5>But also it is just a turn of history like

0:32:28.760 --> 0:32:31.840
<v Speaker 5>they could have very easily have been thrown away, and

0:32:31.880 --> 0:32:34.520
<v Speaker 5>a lot of this history is gone for the Strong.

0:32:34.880 --> 0:32:38.280
<v Speaker 1>Gaming isn't a commercial endeavor. If they get their hands

0:32:38.320 --> 0:32:42.160
<v Speaker 1>on a rare cartridge or console, or even an original microchip,

0:32:42.600 --> 0:32:46.360
<v Speaker 1>it's cataloged and like a puzzle piece, snapped into place

0:32:46.480 --> 0:32:50.640
<v Speaker 1>wherever it fits in gaming history. And while Jeremy's Landscape

0:32:50.680 --> 0:32:54.560
<v Speaker 1>is pretty vast. Everything from early handheld games to Nintendo

0:32:54.640 --> 0:32:58.720
<v Speaker 1>systems to Sony PlayStations are here. He's definitely aware of

0:32:58.800 --> 0:33:02.480
<v Speaker 1>sword Quest, one of the biggest myths in gaming history,

0:33:03.280 --> 0:33:06.880
<v Speaker 1>treasures that, if they were ever discovered, might one day

0:33:06.920 --> 0:33:07.600
<v Speaker 1>wind up here.

0:33:08.880 --> 0:33:12.280
<v Speaker 5>What's fascinating about these prizes, you know, is just there's

0:33:12.280 --> 0:33:15.560
<v Speaker 5>so much speculation about it. It's been rumored that one

0:33:15.600 --> 0:33:18.600
<v Speaker 5>of them was actually melted down and sold. I mean,

0:33:18.600 --> 0:33:21.600
<v Speaker 5>obviously the person who wins it can do what they

0:33:21.880 --> 0:33:24.400
<v Speaker 5>want with it. And if I was a college student

0:33:24.440 --> 0:33:27.800
<v Speaker 5>trying to pay debt, then I might be hawking my

0:33:27.960 --> 0:33:31.880
<v Speaker 5>gold jewelry as well, you know. But as artifacts that

0:33:32.000 --> 0:33:35.840
<v Speaker 5>help tell this larger story and represent a time in

0:33:35.960 --> 0:33:41.320
<v Speaker 5>video games where you're basically, you know, minting these fantastic

0:33:41.480 --> 0:33:45.360
<v Speaker 5>gold artifacts, I think it'd be wonderful to have them,

0:33:45.440 --> 0:33:47.400
<v Speaker 5>you know. It almost reminds me of the sort of

0:33:47.600 --> 0:33:48.440
<v Speaker 5>Gilded Age.

0:33:48.560 --> 0:33:53.160
<v Speaker 1>Right to Jeremy, the prizes represent something other than mastering

0:33:53.240 --> 0:33:58.280
<v Speaker 1>a difficult video game. They're emblematic of Atari's success, and

0:33:58.360 --> 0:33:59.480
<v Speaker 1>maybe they're hubris.

0:34:01.080 --> 0:34:05.560
<v Speaker 5>You're these artifacts that kind of represent the height of

0:34:05.600 --> 0:34:08.279
<v Speaker 5>the video game industry, the height of Atari that they

0:34:08.280 --> 0:34:11.280
<v Speaker 5>would have invested in a contest like this, But Atari

0:34:11.360 --> 0:34:16.240
<v Speaker 5>itself cracked. Atari itself crumbled. Though they're coming back now

0:34:16.280 --> 0:34:19.960
<v Speaker 5>and they're doing things today. But yes, as a historian,

0:34:20.160 --> 0:34:25.360
<v Speaker 5>as curators, we'd obviously love to see some of these things.

0:34:26.239 --> 0:34:30.760
<v Speaker 1>In some ways, Atari is like a fallen civilization, once

0:34:30.840 --> 0:34:33.680
<v Speaker 1>on top of the world, now a distant second to

0:34:33.719 --> 0:34:38.120
<v Speaker 1>the xboxes and immersive gaming world of today. Like any

0:34:38.160 --> 0:34:41.680
<v Speaker 1>other relic, the prizes, were they to surface, could be

0:34:41.719 --> 0:34:45.640
<v Speaker 1>sold for Lewis Checchia amounts of money. It's a problem

0:34:45.719 --> 0:34:49.319
<v Speaker 1>Jeremy runs into when adding to the strongest collection, a

0:34:49.360 --> 0:34:53.640
<v Speaker 1>problem every museum runs into. Sooner or later that Picasso

0:34:53.719 --> 0:34:57.520
<v Speaker 1>may not be available because someone paid a fortune for it.

0:34:58.800 --> 0:35:01.680
<v Speaker 1>So it may be hard to conceive of the prizes

0:35:01.800 --> 0:35:05.360
<v Speaker 1>being on public display one day for all to see.

0:35:05.600 --> 0:35:09.680
<v Speaker 1>That can happen. Collectors can loan out art or collectibles,

0:35:10.320 --> 0:35:13.560
<v Speaker 1>but so far the sword Quest stash has not been

0:35:13.640 --> 0:35:18.080
<v Speaker 1>for public consumption. But it's certainly possible that someone listening

0:35:18.520 --> 0:35:21.960
<v Speaker 1>does know where they are, and maybe at some point

0:35:22.040 --> 0:35:25.200
<v Speaker 1>they'll consider the value of snapping that piece into the

0:35:25.239 --> 0:35:26.160
<v Speaker 1>overall puzzle.

0:35:28.040 --> 0:35:32.160
<v Speaker 5>Yeah, I mean it's difficult, you know. On the one hand,

0:35:32.719 --> 0:35:36.720
<v Speaker 5>I can see that if these things do exist, whoever

0:35:36.880 --> 0:35:39.279
<v Speaker 5>might have them. I mean, there's a chance that they

0:35:39.280 --> 0:35:42.000
<v Speaker 5>don't even know that they have these sorts of things.

0:35:41.680 --> 0:35:45.200
<v Speaker 5>It really is, you know, that's a possibility too. There's

0:35:45.239 --> 0:35:51.280
<v Speaker 5>a community of people who would love to find out

0:35:51.560 --> 0:35:56.719
<v Speaker 5>that these things exist, and even more they'd love to

0:35:56.840 --> 0:36:01.200
<v Speaker 5>see them. So the argument to me is more I

0:36:01.239 --> 0:36:05.600
<v Speaker 5>think along the lines of that these are potentially artifacts

0:36:05.760 --> 0:36:10.280
<v Speaker 5>from a community of gamers, a community that's heavily invested

0:36:10.360 --> 0:36:14.200
<v Speaker 5>in the history of Atari, in the history of video games,

0:36:14.800 --> 0:36:17.480
<v Speaker 5>and so I think the argument is that, you know,

0:36:17.520 --> 0:36:21.560
<v Speaker 5>if you possibly can, it'd be great to share that history,

0:36:21.600 --> 0:36:24.680
<v Speaker 5>even if it's just acknowledging that they exist, even if

0:36:24.680 --> 0:36:28.799
<v Speaker 5>it's acknowledging that something happened to them and that there's

0:36:28.840 --> 0:36:32.480
<v Speaker 5>some evidence of that that helps to put the mystery

0:36:32.560 --> 0:36:33.040
<v Speaker 5>to rest.

0:36:34.760 --> 0:36:39.840
<v Speaker 1>Today, Atari is in Paris, well sort of. The video

0:36:39.880 --> 0:36:44.080
<v Speaker 1>game company which pioneered home gaming, now has offices in

0:36:44.120 --> 0:36:48.040
<v Speaker 1>New York and France. After changing hands a few times

0:36:48.080 --> 0:36:50.840
<v Speaker 1>since the Jack Tremmel days, it wound up with a

0:36:50.840 --> 0:36:55.640
<v Speaker 1>company named Infograms, a mix of the French words informatique

0:36:56.040 --> 0:37:00.480
<v Speaker 1>and program. Atari now takes a more circuitous route to

0:37:00.520 --> 0:37:03.920
<v Speaker 1>its branding. A few years ago, they announced plans to

0:37:04.040 --> 0:37:07.040
<v Speaker 1>license the Atari name to backers of a hotel in

0:37:07.120 --> 0:37:11.360
<v Speaker 1>Las Vegas. The Atari Hotel would be a giant, gaudy

0:37:11.480 --> 0:37:15.919
<v Speaker 1>ode to retro gaming, with themed rooms and plenty of joysticks.

0:37:16.840 --> 0:37:20.799
<v Speaker 1>That hasn't broken ground yet. What has materialized is an

0:37:20.800 --> 0:37:25.200
<v Speaker 1>Atari twenty six hundred plus retro console, which was released

0:37:25.200 --> 0:37:27.759
<v Speaker 1>at the end of twenty twenty three and delivers a

0:37:27.800 --> 0:37:31.919
<v Speaker 1>dose of nostalgia. It looks virtually identical to the old

0:37:31.960 --> 0:37:35.000
<v Speaker 1>twenty six hundred, right down to the wood grain finish.

0:37:35.560 --> 0:37:38.840
<v Speaker 1>It can play original Atari cartridges, or you can select

0:37:38.920 --> 0:37:41.560
<v Speaker 1>from some included games on a ten to one cart

0:37:42.400 --> 0:37:46.040
<v Speaker 1>Atari did something else too. In twenty twenty two, they

0:37:46.080 --> 0:37:51.759
<v Speaker 1>released Atari fifty, a software program celebrating the company's fiftieth anniversary,

0:37:52.320 --> 0:37:56.160
<v Speaker 1>part game and part documentary. It included something gamers have

0:37:56.200 --> 0:38:00.560
<v Speaker 1>been waiting for since the nineteen eighties, a fully finished,

0:38:00.880 --> 0:38:05.120
<v Speaker 1>fully playable version of air World, the fourth and never

0:38:05.200 --> 0:38:09.080
<v Speaker 1>released game in the sword Quest series. This isn't the

0:38:09.120 --> 0:38:13.000
<v Speaker 1>original version as envisioned by sword Quest's creator Todd Frye.

0:38:13.640 --> 0:38:16.919
<v Speaker 1>It's more of an homage to that idea, but it

0:38:16.960 --> 0:38:20.200
<v Speaker 1>is an official release, and it does make for one

0:38:20.280 --> 0:38:23.440
<v Speaker 1>less missing treasure in this story. But there was no

0:38:23.560 --> 0:38:27.759
<v Speaker 1>fourth comic from DC, and therefore no conclusion to the

0:38:27.800 --> 0:38:31.560
<v Speaker 1>sword Quest saga. That's fitting since the one in the

0:38:31.600 --> 0:38:35.440
<v Speaker 1>real world is still open ended too. Those prizes could

0:38:35.480 --> 0:38:39.600
<v Speaker 1>have been destroyed for their material value decades ago. If

0:38:39.600 --> 0:38:43.320
<v Speaker 1>that's true, then the chalice is the only one that survived,

0:38:43.800 --> 0:38:46.919
<v Speaker 1>and may be all the more valuable for it. There

0:38:46.920 --> 0:38:51.480
<v Speaker 1>are three distinct perspectives here. The collector with deep pockets

0:38:51.760 --> 0:38:54.359
<v Speaker 1>who wants to look at video game treasure in their

0:38:54.400 --> 0:38:58.759
<v Speaker 1>basement trophy room, the archivist who wouldn't mind seeing them

0:38:58.800 --> 0:39:01.920
<v Speaker 1>help to tell the story of gaming's ascendants from a

0:39:01.960 --> 0:39:05.880
<v Speaker 1>seedier side of pop culture to a legitimate art form.

0:39:06.040 --> 0:39:09.160
<v Speaker 1>And a family who may now consider the prizes to

0:39:09.160 --> 0:39:12.080
<v Speaker 1>be a kind of heirloom, unwilling to give the public

0:39:12.080 --> 0:39:15.960
<v Speaker 1>a glimpse treasures that have taken on a more personal meaning.

0:39:16.560 --> 0:39:19.560
<v Speaker 1>All of these are valid. The only thing we can

0:39:19.640 --> 0:39:23.040
<v Speaker 1>say with certainty is that sword Quest is a part

0:39:23.120 --> 0:39:28.080
<v Speaker 1>of a shared cultural history. The contest anticipated the multimedia

0:39:28.120 --> 0:39:31.840
<v Speaker 1>explosion that would arrive in the coming decades, where giant

0:39:31.880 --> 0:39:36.480
<v Speaker 1>conglomerates use all of their assets for one unified sales pitch.

0:39:37.200 --> 0:39:40.440
<v Speaker 1>When Warner Brothers wanted to raise awareness of Barbie, they

0:39:40.520 --> 0:39:44.560
<v Speaker 1>draped all of their reality television in pink. When Warner

0:39:44.560 --> 0:39:48.680
<v Speaker 1>Communications wanted to promote sword Quest, they recruited all of

0:39:48.719 --> 0:39:52.359
<v Speaker 1>their companies of that era to the task. Atari the

0:39:52.360 --> 0:39:57.120
<v Speaker 1>Franklin Mint DC comics. It was a radical innovation caught

0:39:57.160 --> 0:39:59.560
<v Speaker 1>in the middle of a transition in gaming that was

0:39:59.680 --> 0:40:04.719
<v Speaker 1>termined for cost. Tor and Tara, the hero and heroine

0:40:04.719 --> 0:40:08.640
<v Speaker 1>of the story, were effectively laid off before their mission

0:40:08.680 --> 0:40:12.439
<v Speaker 1>was complete, and most of their expected rewards are still

0:40:12.520 --> 0:40:15.480
<v Speaker 1>unaccounted for. But there's a reason they call it the

0:40:15.520 --> 0:40:19.799
<v Speaker 1>hero's journey and not the hero's destination, even though it

0:40:19.880 --> 0:40:23.640
<v Speaker 1>was never completed. Without sword Quest, we wouldn't have the

0:40:23.680 --> 0:40:28.400
<v Speaker 1>pioneers of competitive gaming, people like Stephen Bell, Jackie Custer,

0:40:28.680 --> 0:40:33.880
<v Speaker 1>Burt Wardahl, and Michael Rideout. Today's esports stars play for millions.

0:40:34.600 --> 0:40:37.600
<v Speaker 1>They played for some fleeting glory and a cool sword.

0:40:38.320 --> 0:40:42.759
<v Speaker 1>Those prizes may be gone, but their memories remain of

0:40:42.880 --> 0:40:48.080
<v Speaker 1>long hours spent mastering games. Before gaming was truly mainstream,

0:40:48.280 --> 0:40:53.359
<v Speaker 1>sword Quest was something increasingly rare these days, a true original,

0:40:54.000 --> 0:40:58.960
<v Speaker 1>a spark for imagination, decades later, There's still never been

0:40:59.000 --> 0:41:00.319
<v Speaker 1>anything quite like it.

0:41:01.280 --> 0:41:03.880
<v Speaker 3>The sword eludes us. Tara, the one who wields it,

0:41:03.920 --> 0:41:04.960
<v Speaker 3>will not step forward.

0:41:05.680 --> 0:41:11.440
<v Speaker 4>Perhaps they fear harassment or robbery. Perhaps, but can something

0:41:11.520 --> 0:41:15.440
<v Speaker 4>be taken that belongs to the people? What do you mean, Torque?

0:41:16.080 --> 0:41:18.439
<v Speaker 3>Someone may be able to put their hands on its hilt,

0:41:18.800 --> 0:41:21.680
<v Speaker 3>to keep it under glass, Yet it represents so much more,

0:41:22.000 --> 0:41:23.040
<v Speaker 3>a shared history.

0:41:23.760 --> 0:41:28.560
<v Speaker 4>Perhaps one day all can see it, perhaps, or perhaps

0:41:28.560 --> 0:41:32.840
<v Speaker 4>it's gone forever. What now, sister, What of our story?

0:41:33.400 --> 0:41:33.760
<v Speaker 3>Now?

0:41:34.640 --> 0:41:38.000
<v Speaker 4>Now we find tyrann Us and vanquish him another way,

0:41:38.880 --> 0:41:43.840
<v Speaker 4>But how now we write our own ending? Come on,

0:41:44.440 --> 0:41:45.480
<v Speaker 4>let's go adventuring.

0:41:53.120 --> 0:41:55.680
<v Speaker 1>The Legend of sword Quest is a production of iHeart

0:41:55.719 --> 0:41:58.960
<v Speaker 1>Podcasts and School of Humans. This episode was written by

0:41:59.040 --> 0:42:02.920
<v Speaker 1>Jake Rawson and hosted by Jamie Loftus producers are Miranda

0:42:02.960 --> 0:42:08.200
<v Speaker 1>Hawkins and Josh Fisher. Executive producers are Virginia Prescott, L. C. Crowley,

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<v Speaker 1>Brandon Barr, and Jason English.

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<v Speaker 4>Our show editor is Mary Doo.

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<v Speaker 1>Audio engineering by Graham Gibson, Research and fact checking by

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<v Speaker 1>Austin Thompson and Jake Rosson.

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<v Speaker 4>Original score by Jesse Niswanger. This episode was sound designed

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<v Speaker 4>by Josh Fisher.

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<v Speaker 1>Mixing and mastering by Miranda Hawkins. Show logo by Lucy Quintonia.

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<v Speaker 1>Voices in this episode are provided by Haley Ellman and

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<v Speaker 1>Graham Parker.