WEBVTT - FC Dallas President Dan Hunt Talks World Cup

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<v Speaker 1>Bloomberg Audio Studios, podcasts, radio news.

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<v Speaker 2>Dan Hunt, president and co owner of FC Dallas. Always

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<v Speaker 2>great to have you back here.

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<v Speaker 3>Yeah, great to see you, Julie.

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<v Speaker 2>Also, I want to talk to you being co chair

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<v Speaker 2>of the organizing committee in North Texas. I know this

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<v Speaker 2>has been a long, long venture for you being involved

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<v Speaker 2>with this. How do you feel going in?

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<v Speaker 3>Yeah, I'm excited.

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<v Speaker 1>I'm about to enter month one hundred and seven working

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<v Speaker 1>on the World Cup and it has finally all come

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<v Speaker 1>to fruition, and it's so great to get that first

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<v Speaker 1>kick coming up in a couple days.

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<v Speaker 2>Dallas Sports Commission has estimated more than a one point

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<v Speaker 2>five billion dollar economic boost to the area, up to

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<v Speaker 2>over two billion dollars. Does that come to fruition, Yes.

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<v Speaker 3>I believe it will come to fruition.

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<v Speaker 1>If you think about Super Bowls, the average visitor comes

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<v Speaker 1>for less than three days, and we have nine Super

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<v Speaker 1>Bowls with nine games in Dallas.

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<v Speaker 3>But visitors are in a World Cup come for just under.

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<v Speaker 1>Ten days, and so they'll be staying hotels, spinning at restaurants,

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<v Speaker 1>buying gas, going to retail. So I say a huge

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<v Speaker 1>economic boom for our area.

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<v Speaker 2>Talk about now it's Dallas Stadium. We know it as

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<v Speaker 2>AT and T Stadium, but it's certainly Dallas Stadium now.

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<v Speaker 2>FIFA estimates that it will hold more than ninety thousand

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<v Speaker 2>people for World Cup Games. If you do the math there,

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<v Speaker 2>that's more than eight hundred and forty five thousand for

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<v Speaker 2>the total nine matches. First of all, what do you

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<v Speaker 2>think of those numbers?

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<v Speaker 1>I mean, the scale of this is so massive, and

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<v Speaker 1>I don't know that we'll be in the nineties for

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<v Speaker 1>World Cup Games. We're raising the pitch at AT and

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<v Speaker 1>T Stadium by four or five feet, which we'll have

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<v Speaker 1>some seat kills associated with that. But you know, if

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<v Speaker 1>you even think about it, between seven hundred and eight

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<v Speaker 1>hundred thousand tickets as a huge number. Frankly, I need

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<v Speaker 1>for there to be more tickets with the number of

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<v Speaker 1>ticket requests that I've had over the last couple of months,

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<v Speaker 1>and so it's great in this entire tournament there could

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<v Speaker 1>be over seven million tickets available.

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<v Speaker 2>Do you think the games in Dallas will sell out?

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<v Speaker 2>There's been a lot of questions about sellouts period.

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<v Speaker 3>Yeah, I think the games in Dallas will sell out.

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<v Speaker 1>If you think about the matches that we have five

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<v Speaker 1>great group stage games with powerhouses like England, Croatia, Japan,

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<v Speaker 1>Holland Argentina with MESSI.

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<v Speaker 3>I think those games will sell out.

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<v Speaker 1>When you get into the later games, the opponents aren't

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<v Speaker 1>defined right because those are elimination games and they're coming

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<v Speaker 1>out of their different groups.

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<v Speaker 3>But this is a sports city.

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<v Speaker 1>It has a gigant sports appetite, so I think the

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<v Speaker 1>stadiums will be full.

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<v Speaker 2>I'm want to talk to you about the ticket prices,

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<v Speaker 2>and again I know those are set by FIFA. It

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<v Speaker 2>does not go through the host committees. But there's a

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<v Speaker 2>lot of questions about the pricing, how many were available,

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<v Speaker 2>and the rollout. Do you think that affects attendance overall?

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<v Speaker 1>You know, it's hard to say. I don't think it

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<v Speaker 1>will affect attendance. The rollout is a little bit non

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<v Speaker 1>traditional how we would do it in American sports, but

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<v Speaker 1>FIFA has their way of doing it, and they've gotten

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<v Speaker 1>some criticism over the prices and they went back and

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<v Speaker 1>repriced some cheaper tickets. And what it would say, you know,

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<v Speaker 1>is there's a market demand for this and the revenue

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<v Speaker 1>they generate from the World Cup supports soccer globally. Their

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<v Speaker 1>initial from grassroots to growing the men's game, growing the

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<v Speaker 1>women's game, all the money associated with prize money, player

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<v Speaker 1>money to clubs, and just in developing nations and helping

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<v Speaker 1>the game along. And this is really their pinnacle, tent

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<v Speaker 1>pole moment that they have every four years. And so

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<v Speaker 1>I know there's it's a delicate balance, right. You want

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<v Speaker 1>it affordable for fans because fans make the game, but

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<v Speaker 1>you also need to be able to have, you know,

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<v Speaker 1>the money to help support the game for the next

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<v Speaker 1>four years.

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<v Speaker 2>Soccer is obviously extremely important to you. You are actually

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<v Speaker 2>a sponsor in Dallas for the World Cup. You are

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<v Speaker 2>a personal sponsor. Let's talk a little bit about why

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<v Speaker 2>you decided to do that.

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<v Speaker 1>Yeah, I'm proud to be a hometown supporter for Dallas.

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<v Speaker 3>It was important to me.

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<v Speaker 1>I mean I can put my time and effort behind this,

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<v Speaker 1>which like I said, has been almost one hundred and

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<v Speaker 1>seven months, and it also shows them my enthusiasm for

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<v Speaker 1>it to put financial support. I want this to leave

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<v Speaker 1>a lasting legacy and that support will go to help

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<v Speaker 1>creating mini pitches and communities around in areas that need

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<v Speaker 1>field safe spaces for kids to play soccer, and also

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<v Speaker 1>help support our local organizing committee. I mean, putting on

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<v Speaker 1>a World Cup is incredibly expensive. And also we have

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<v Speaker 1>this gigantic fan fest at fair Park for those that

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<v Speaker 1>aren't going to World Cup matches. We'll have thirty five

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<v Speaker 1>thousand people a day at fair Park.

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<v Speaker 2>You've not specified how much you have put in personally.

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<v Speaker 2>Is it over a million?

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<v Speaker 1>It's a multimillion dollar investment, and I'm proud to do it.

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<v Speaker 1>This is me supporting soccer and also supporting the game

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<v Speaker 1>I love so much.

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<v Speaker 2>I want to take a step back here. Your father,

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<v Speaker 2>when you look at it, just instrumental in beginning Major

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<v Speaker 2>League soccer in the United States. What's so interesting to

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<v Speaker 2>me is he too served as a co chair of

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<v Speaker 2>the Dallas host committee. That's back in nineteen ninety four. Emotionally,

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<v Speaker 2>what has this been like for you?

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<v Speaker 1>It's been an amazing journey, is what it's been like.

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<v Speaker 1>So many of the similarities, the hard work that goes

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<v Speaker 1>into it, the countless meeting, speaking engagements, raising enthusiasm, fighting

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<v Speaker 1>for the international broadcast. He was so proud of that

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<v Speaker 1>in nineteen ninety four, having it at fair Park. We

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<v Speaker 1>get to have it again here in Dallas at the K.

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<v Speaker 1>Bailey Hutchinson Convention Center. This is where the storytelling of

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<v Speaker 1>World Cup twenty twenty six will take place, broadcasting back

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<v Speaker 1>to almost two hundred countries. And that was so important

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<v Speaker 1>to him, and I see it now as I'm more

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<v Speaker 1>an older adult and experiencing this and being able to

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<v Speaker 1>share those commonalities.

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<v Speaker 3>It really is that connection.

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<v Speaker 1>My Dad's been gone for a long time now, but

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<v Speaker 1>it just touches the heart. It really brings you back

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<v Speaker 1>to so many happy memories. He was so proud to

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<v Speaker 1>bring the World Cup to Dallas in nineteen ninety four.

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<v Speaker 2>You were there, and you've been to every World Cup since.

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<v Speaker 2>You just kind of went through a laundry list of

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<v Speaker 2>all the games you've been to in all the places.

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<v Speaker 2>Is there anything that specifically stuck out to you?

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<v Speaker 1>Oh?

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<v Speaker 3>I mean, there's so many memories.

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<v Speaker 1>I've been to every World Cup since nineteen eighty six,

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<v Speaker 1>seeing over one hundred and thirty World Cup matches.

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<v Speaker 3>Here's what sticks out to me.

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<v Speaker 1>And this is my big hope for our visitors and

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<v Speaker 1>guests and the locals going to games, that you create

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<v Speaker 1>lifetime memories with families and friends. There have been so

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<v Speaker 1>many great memories, so many great experiences, experiencing cultures. I

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<v Speaker 1>hope our visitors get to experience this Texas hospitality. We

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<v Speaker 1>do it bigger and better than anyone else.

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<v Speaker 2>Your family's invested so much into Major League soccer over

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<v Speaker 2>the years. It's the most popular sport in the world,

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<v Speaker 2>but here in the United States, it's not football, basketball, baseball.

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<v Speaker 2>Why do you think it's taking this long for soccer

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<v Speaker 2>to really make those inroads.

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<v Speaker 1>Well, if you really think about Major League Soccer, we're only,

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<v Speaker 1>you know, thirty one plus years old.

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<v Speaker 3>Now, if you think about the game in Europe, a

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<v Speaker 3>lot of these leagues and teams.

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<v Speaker 1>Are over one hundred years, so they have this unbelievable history,

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<v Speaker 1>much longer than anything we've seen so far in soccer.

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<v Speaker 3>And if you look at where Major League Soccer.

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<v Speaker 1>Has come from nineteen ninety six to today, I mean,

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<v Speaker 1>it's just a monumental shift. So I think we're on

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<v Speaker 1>this unbelievable trajectory. Yet it's not the NFL, it's not

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<v Speaker 1>the end. But my father was a big believer that

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<v Speaker 1>in fifty years soccer could catch those leagues.

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<v Speaker 2>One area where soccer is growing exponentially, and you're very

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<v Speaker 2>involved with youth.

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<v Speaker 3>Sports, youth sports it's right. That is the lifeblood of soccer.

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<v Speaker 1>The rest of the world develops a lot of their

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<v Speaker 1>own players and those players go through to the professional teams.

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<v Speaker 1>We do it an amazing job at FC Dallas of

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<v Speaker 1>doing that. If you look at the US men's national team,

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<v Speaker 1>you'll have four FC Dallas players on the team, Ricardo Peppi,

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<v Speaker 1>Weston McKinney, Chris Richards.

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<v Speaker 3>And alejandras In Dejas.

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<v Speaker 1>All four of those players came from the FC Dallas

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<v Speaker 1>youth system. And that's how the game is blade globally.

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<v Speaker 1>You develop your own talents and we lead that whole area.

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<v Speaker 2>On the business side of this, in terms of your

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<v Speaker 2>growing brands, broadcast rights, what are your thoughts on Leono

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<v Speaker 2>Messi and revenue sharing ownership rights? Is that the future here?

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<v Speaker 3>MLS was modeled after the NFL.

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<v Speaker 1>My father was really the father of Major League Soccer

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<v Speaker 1>and he borrowed a lot of those revenues sharing models

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<v Speaker 1>from the NFL. And so yeah, having Linel Messi play

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<v Speaker 1>in the league has been an unbelievable uptick there. But

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<v Speaker 1>working with Apple too, this is this amazing change we're

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<v Speaker 1>about to have. This year, we moved in front of

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<v Speaker 1>the paywall, so you can watch ted Lasso and watch

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<v Speaker 1>FC Dallas without having to pay extra. But we're also

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<v Speaker 1>changing our schedule to a traditional European calendar next year,

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<v Speaker 1>and I think that's going to really be a boost

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<v Speaker 1>for the league.

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<v Speaker 2>What do you hope comes from this World Cup? Then?

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<v Speaker 1>A couple of things, Like I said, lifetime memories for

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<v Speaker 1>family and friends. I hope it inspires the American MESSI

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<v Speaker 1>open it inspires a young person who wasn't going to

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<v Speaker 1>pick soccer to wind up picking Major League Soccer, picking

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<v Speaker 1>FC Dallas developing here.

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<v Speaker 3>I think that would be great for the game. And look,

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<v Speaker 3>they say one of the biggest statistics is hosting.

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<v Speaker 1>Nations of World Cups, that their national team has a

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<v Speaker 1>successful tournament, their average attendance increases by thirty percent after

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<v Speaker 1>the World Cup. So I hope that for all professional

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<v Speaker 1>soccer in America.

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<v Speaker 2>Women's World Cup in the United States in twenty thirty.

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<v Speaker 3>One coming, We're going to start working on it in August.

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<v Speaker 3>We've already started, but really.

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<v Speaker 1>Going in August of this year, my stated goal is

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<v Speaker 1>to bring the final to Dallas in the Women's World

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<v Speaker 1>Cup in twenty thirty one. I'm so excited for this.

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<v Speaker 1>I have two young daughters that are soccer players. I

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<v Speaker 1>want to show them that anything is possible and to

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<v Speaker 1>get to share more of the beautiful game with local

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<v Speaker 1>citizens or my fellow Texan. It's going to be an

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<v Speaker 1>incredible honor a and welcome more global guests to Dallas.

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<v Speaker 2>I want to know what keeps you up at night

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<v Speaker 2>as you put this bid together.

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<v Speaker 1>You know, honestly, it's the scale of it. When you

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<v Speaker 1>think about the number of people that are coming.

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<v Speaker 3>To this market.

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<v Speaker 1>We are a spread out community, and you know, I

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<v Speaker 1>think my biggest surprise and all of it, and the

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<v Speaker 1>thing I'm maybe most proud of is how our entire

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<v Speaker 1>community has worked together. Dallas and all the suburbs have

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<v Speaker 1>worked together in such a great fashion. Transportation is obviously

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<v Speaker 1>a big issue that a lot of people talk about

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<v Speaker 1>safety and security, but we have come together in a

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<v Speaker 1>great way. Monica Paul has been an unbelievable leader for us.

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<v Speaker 2>I mean, you have been everywhere in the past two years.

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<v Speaker 1>Really, Yeah, it's been quite a travel around talking about

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<v Speaker 1>World Cup across the United States and specifically here in

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<v Speaker 1>the Metroplex. It's great to share the story, but it's

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<v Speaker 1>different than nineteen ninety four, so few people knew the

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<v Speaker 1>World Cup was coming in ninety four. Everybody knows it's

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<v Speaker 1>coming in twenty twenty six.

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<v Speaker 2>Speaking of looking past the World Cup, we do have

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<v Speaker 2>an inordinate amount of subscribers from Buffalo, New York to

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<v Speaker 2>the Texas edition. And what do you think about playing

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<v Speaker 2>on Thanksgiving against the Bills in our new stadium, which

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<v Speaker 2>I just do want to let you know is supposed

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<v Speaker 2>to be much better with Lake effect wins.

0:10:37.760 --> 0:10:41.760
<v Speaker 3>Yeah, you know what. That has turned into a fierce rivalry,

0:10:42.400 --> 0:10:45.040
<v Speaker 3>and it really is.

0:10:45.520 --> 0:10:48.480
<v Speaker 1>And you've got two top quarterbacks there and two great teams.

0:10:49.000 --> 0:10:52.360
<v Speaker 1>My brother recently toured the stadium before it opened and

0:10:52.400 --> 0:10:53.520
<v Speaker 1>he said it's going to be.

0:10:53.480 --> 0:10:54.680
<v Speaker 3>Really impressive there.

0:10:55.440 --> 0:10:59.360
<v Speaker 1>So I'm hoping I have a happy Thanksgiving and maybe

0:10:59.360 --> 0:11:00.800
<v Speaker 1>not the same for you, but.

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<v Speaker 3>You know, it's going to be an exciting football season.

0:11:03.520 --> 0:11:06.079
<v Speaker 1>I mean, the NFL is an amazing product, right and

0:11:06.120 --> 0:11:08.680
<v Speaker 1>the way these quarterbacks are driving these teams, I can't

0:11:08.760 --> 0:11:12.359
<v Speaker 1>remember a generation in the NFL of having better quarterbacks

0:11:12.400 --> 0:11:14.480
<v Speaker 1>and that on field product is unreal.

0:11:14.440 --> 0:11:16.360
<v Speaker 2>And I'm looking forward to seeing that one Well, one

0:11:16.400 --> 0:11:19.080
<v Speaker 2>of us is going to have a great Thanksgiving, But

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<v Speaker 2>wishing you the best month and thank you so much

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<v Speaker 2>for being with Ustan.

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<v Speaker 3>Yeah, thank you, Julie,