WEBVTT - Short Stuff: The Casket Racket

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<v Speaker 1>Hey, and welcome to the short Stuff on Josh and

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<v Speaker 1>there's Chuck and this is short stuff. Uh, this is

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<v Speaker 1>another funeral edition one um, the never Ending Death Suite,

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<v Speaker 1>I guess is what it's a part of. I know,

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<v Speaker 1>and I just want funeral directors out there who listen

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<v Speaker 1>to know that we don't not like you. Uh, just

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<v Speaker 1>because this episode is going to be called the casket Racket,

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<v Speaker 1>it doesn't mean we don't like you. But when you

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<v Speaker 1>look at the numbers of the price of caskets, the

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<v Speaker 1>markup on caskets, it is a little hard to not

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<v Speaker 1>think there's got to be a better way. Yeah, a

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<v Speaker 1>more fair, humane way that doesn't just completely rip off

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<v Speaker 1>the consumer. Okay, So um, I think the average casket

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<v Speaker 1>in the United States goes for about bucks, which is

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<v Speaker 1>a significant contributor to the overall costs of a funeral,

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<v Speaker 1>which can be eight to ten grand on average. That's

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<v Speaker 1>like a quarter or more of the total cost, just

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<v Speaker 1>as in the casket alone. Um. And apparently that prices

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<v Speaker 1>increased dramatically, Chuck, like two fifty increase over the last

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<v Speaker 1>thirty years, So you would think, like, okay, that means

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<v Speaker 1>that like the the casket making guild has has broken up,

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<v Speaker 1>and like they're they're not passing along their knowledge any longer.

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<v Speaker 1>The stuff that they used to make caskets have become

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<v Speaker 1>so rare that they we can hardly get our hands

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<v Speaker 1>out anymore. What else could could qualify caskets for a

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<v Speaker 1>two hundred and fifty increase uh in in price over

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<v Speaker 1>the years, which by the way, is twice as much

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<v Speaker 1>the inflation rate as the next highest item has has

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<v Speaker 1>grown in price over the last thirty years. So what

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<v Speaker 1>is it about caskets that has has made them grow

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<v Speaker 1>in price so much? Chuck? Well, I mean things that contribute. Certainly,

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<v Speaker 1>if you're just shopping for a casket, uh and this

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<v Speaker 1>isn't necessarily inflation, but if you're if you're wondering how

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<v Speaker 1>you spend you know, six grand on a casket. It's

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<v Speaker 1>a piece of it's not furniture, but like it's made

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<v Speaker 1>out of wood. If you want a wood when they're

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<v Speaker 1>also metal, ones will get into both. But if you're

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<v Speaker 1>looking at something made out of wood, obviously the materials

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<v Speaker 1>is going to be a big deal. So if you

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<v Speaker 1>want the mahogany or the hickory or the walnut casket,

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<v Speaker 1>it's going to cost a lot more than like the

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<v Speaker 1>Pine box or the oak box. Uh. If you're looking

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<v Speaker 1>at metal, the pricey ones are twenty gauge steel, and

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<v Speaker 1>you know you can also get copper or bronze and

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<v Speaker 1>stuff like that. I think the least pricey ones are

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<v Speaker 1>the twenty gauge steel, Like that's their Pine box version

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<v Speaker 1>for metal ones. Oh did I say most expensive? I

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<v Speaker 1>think I'm at least expensive. Sorry about that. Obviously the

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<v Speaker 1>copper and the bronze are gonna be the pricest ones.

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<v Speaker 1>But you know, then there's craftsmanship with any kind of um,

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<v Speaker 1>anything made by human hands. If it's got you know,

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<v Speaker 1>fancier stuff on it, it's gonna cost a lot more.

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<v Speaker 1>If the corners are all rounded instead of welded off,

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<v Speaker 1>it's going to be a lot more. So all these

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<v Speaker 1>things go into determining the price. But uh, and of

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<v Speaker 1>course what's going on in the inside as well, all

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<v Speaker 1>the all the fancy silks and and almost said bunting,

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<v Speaker 1>but like that crape interior um is gonna be less

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<v Speaker 1>expensive than velvet. So inside and out, the materials matter,

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<v Speaker 1>the craftsmanship matters. But and maybe we should well know,

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<v Speaker 1>let's go ahead say it before the break. What's really

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<v Speaker 1>going on is there are two main casket manufacturers in

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<v Speaker 1>the u S. Batesville and Matthews. They have not a monopoly,

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<v Speaker 1>but about a two percent share of the distribution. It's

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<v Speaker 1>pretty close. And they don't sell the people. They sell

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<v Speaker 1>only to funeral homes, so they mark it up by

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<v Speaker 1>three or four and then the funeral directors can then

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<v Speaker 1>mark it up as well. So that's where the money's

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<v Speaker 1>really going, yes, through the markup, because they have almost

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<v Speaker 1>a monopoly. So I say that we take that break

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<v Speaker 1>you're talking about, maybe lion repose for a couple of minutes,

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<v Speaker 1>and we will come back and get active again. It

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<v Speaker 1>sounds good, so Chuck Um. One of the reasons why

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<v Speaker 1>the two main manufacturers of caskets can mark their prices

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<v Speaker 1>up as because they sell directly to funeral homes, and

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<v Speaker 1>the reason that funeral directors can further mark those up

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<v Speaker 1>to whatever they want. It's because most people don't shop

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<v Speaker 1>around for not only a casket, but a funeral home.

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<v Speaker 1>They probably went to a funeral at the funeral home

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<v Speaker 1>they're using before. Maybe they've used that funeral home before

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<v Speaker 1>and their repeat, repeat customer. I would guess that unless

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<v Speaker 1>you have a really bad experience with a funeral home,

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<v Speaker 1>you're probably going to use the same one over and

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<v Speaker 1>over again because you're in the depths of grief and

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<v Speaker 1>you're not thinking about your bottom line or your pocketbook.

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<v Speaker 1>You're just trying to get through this terrible time. And

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<v Speaker 1>funeral directors know that, and they price their prices accordingly

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<v Speaker 1>because they have a captive customer. That's right. There's probably

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<v Speaker 1>one family member he's really wanting to shop around, Uncle Sal,

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<v Speaker 1>but Uncle Stal gets shut down, usually by the other

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<v Speaker 1>family members who talk about this is not the time

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<v Speaker 1>to cheap out. So he just loudly complains throughout the

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<v Speaker 1>he's that's right. A lot of paroled eyes, a lot

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<v Speaker 1>of harrumph, Oh here we go again. How much is

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<v Speaker 1>this guest book gonna cost? But you're right, most people

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<v Speaker 1>go to the same place and they know they got

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<v Speaker 1>you there. Uh. By the way, quick aside, the funeral home,

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<v Speaker 1>which I've talked about a lot across the street from me,

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<v Speaker 1>they were shooting a movie there yesterday. Oh really, what movie?

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<v Speaker 1>I don't know, but they changed the funeral sign. So

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<v Speaker 1>if you ever see a movie with a gold horse

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<v Speaker 1>and F and G funeral home that's across the street

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<v Speaker 1>from my house. You know, just based on probabilities, there's

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<v Speaker 1>like a fort chance it was a Marvel movie. Uh

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<v Speaker 1>sure here in Atlanta. You're right, yeah, because it's a movie, right,

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<v Speaker 1>exactly right, all right, so they got you in there.

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<v Speaker 1>They know they can mark it up. But there are

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<v Speaker 1>online casket retailers now who are who have had enough.

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<v Speaker 1>They say we want more than an eighteen percent market

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<v Speaker 1>share because we're going direct to customer. We are selling

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<v Speaker 1>them cheaper. In some cases you can save you know,

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<v Speaker 1>seven fred bucks on the casket alone, and some of

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<v Speaker 1>them deliver overnight. The other ones have them to you

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<v Speaker 1>in like a few days. And they're like, this is

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<v Speaker 1>an outdated model that we're using where these you know,

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<v Speaker 1>we need to move on from this two manufacturers and

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<v Speaker 1>uh and move into the modern age where you can

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<v Speaker 1>buy this thing on Amazon or at Costco. Right, which

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<v Speaker 1>is smart and it makes sense. And if you give

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<v Speaker 1>any kind of thought to this, or if you'll listen

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<v Speaker 1>to your uncle Sal, and your uncle Sal has happens

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<v Speaker 1>to be tech savvy and knows to go on to

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<v Speaker 1>Amazon to order a casket. You can order one of

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<v Speaker 1>these caskets and save hundreds, potentially thousands of dollars UM

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<v Speaker 1>and get pretty much the same casket that you would

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<v Speaker 1>get from the funeral director. And time was up until

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<v Speaker 1>not that long ago, that the funeral director would say, sorry,

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<v Speaker 1>we don't deal in third party caskets. We only uh,

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<v Speaker 1>we were only able to supply our own caskets, so

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<v Speaker 1>it's are the only ones we use. And that was

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<v Speaker 1>what they did. They blocked caskets that were purchased outside

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<v Speaker 1>um and you had no choice but to buy your

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<v Speaker 1>casket through the funeral home you were using until get this,

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<v Speaker 1>until the federal government stepped in and said, funeral industry,

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<v Speaker 1>you've gotten so bad and so predatory that we, the

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<v Speaker 1>Federal Trade Commission, are going to enact what's called the

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<v Speaker 1>Funeral Rule, and we're going to set up a bunch

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<v Speaker 1>of rules that govern how you conduct your business because

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<v Speaker 1>you have shown that you can't be trusted to conduct

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<v Speaker 1>your business fairly otherwise. And one of them is that

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<v Speaker 1>you have to accept third party caskets. Yeah, and you

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<v Speaker 1>know that's why it's called the casket racket. That's why

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<v Speaker 1>this episode is titled that, because it was a racket

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<v Speaker 1>up until then. The only reason I'm gonna say it's

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<v Speaker 1>not a racket anymore. Is because of that funeral rule

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<v Speaker 1>where they do have to accept a third party casket.

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<v Speaker 1>But there's still as of two thousand nineteen of casket

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<v Speaker 1>are still purchased through those main manufacturers. Like that's still

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<v Speaker 1>going on. I think much of that is because people

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<v Speaker 1>just don't know that there is that funeral rule and

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<v Speaker 1>that there are other options. Yeah, and the next time

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<v Speaker 1>that somebody complains to you about big government, you tell

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<v Speaker 1>them about the funeral rule and tell them to go

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<v Speaker 1>think about that. Uh, you can get free shipping with

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<v Speaker 1>some of these, like I said, you can many times

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<v Speaker 1>get them overnighted or there in a few days, and

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<v Speaker 1>you can save a lot of money. And like this

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<v Speaker 1>sounds like we're on a soapbox, but it's just it's

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<v Speaker 1>a bad time when you're bearing a loved one and

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<v Speaker 1>it's already expensive. So if we can impart a little

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<v Speaker 1>wisdom and you can save you know, a couple of

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<v Speaker 1>grand Like, I think we're doing a service here. I

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<v Speaker 1>agree wholeheartedly. Um and I think Chuck, we should do

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<v Speaker 1>an entire episode on the funeral rule. It's pretty it's

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<v Speaker 1>much more expansive than just making funeral directors, except third

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<v Speaker 1>party caskets. There's a lot more to it. Yeah, I'm

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<v Speaker 1>surprised we didn't cover that in any of our anti

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<v Speaker 1>funeral Yeah. And also we've done an entire episode on caskets,

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<v Speaker 1>if I'm not mistaken. Remember, Ghana has this awesome tradition

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<v Speaker 1>of making these super style and cool caskets. So if

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<v Speaker 1>you have some time to kill right now, go online

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<v Speaker 1>and do an image search of Ghana caskets and you

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<v Speaker 1>will be impressed. That's right. And we also did one

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<v Speaker 1>on cremation and the latest numbers. I think we did

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<v Speaker 1>this back then, but just to keep everyone updated. Numbers

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<v Speaker 1>by the n f d A, the National Funeral Director's

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<v Speaker 1>Association say that the cremation rate now in America is

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<v Speaker 1>projected to be fifty eight percent and there projecting that

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<v Speaker 1>out in to drop down to twenty five of burial,

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<v Speaker 1>so se cremation. Yeah, I don't know that that's going

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<v Speaker 1>to have an effect on caskets because people who are

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<v Speaker 1>cremated still often have like viewings and showings and check

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<v Speaker 1>them outs and all that stuff. You still gonna need

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<v Speaker 1>to keep poke it for it. So I don't know

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<v Speaker 1>that that will affect things. But you know, there you go.

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<v Speaker 1>That's a great way to is Yeah, since everything just

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<v Speaker 1>petered out yet again, that means the short stuff everybody

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<v Speaker 1>is out. Stuff you Should Know is a production of

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